marketing communications Archives

Caroline Jacobsson and Dominique Jara, SidebySide Solutions

May 11, 2021 by John Ray

Nashville Business Radio

Caroline Jacobsson and Dominique Jara, SidebySide Solutions

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Caroline Jacobsson and Dominique Jara, SidebySide Solutions (Nashville Business Radio, Episode 10)

What’s the difference between purpose, mission, and vision? How do you find your purpose as an organization and then turn that into action? How does acting from an effective statement of purpose improve organizational effectiveness? Caroline Jacobsson and Dominique Jara, cofounders of SidebySide Solutions, answer these questions and much more in a conversation with host John Ray. Nashville Business Radio is produced virtually from the Nashville studio of Business RadioX®.

SidebySide Solutions

SidebySide Solutions is a Social Impact Consultancy that works with companies and nonprofits to successfully develop their Purpose and to create effective strategies to increase employee, stakeholder, and community engagement.

The company was founded by Dominique Jara and Caroline Jacobsson, two senior strategists; experts in marketing and communications with experience at well-known and respected American and Global companies and nonprofit organizations.
As a social enterprise consultancy, they enable businesses and nonprofits to grow, while increasing their social and environmental impact.

Based in Nashville, they bring the global experience home.

Areas of expertise

Strategic Planning: Insight gathering, qualitative & quantitative research and data analysis, concept development, evaluation & effectiveness

Marketing & Communications: Content development, copywriting, creative concepting & design, omnichannel marketing

Purpose Journey & Monitoring: Partnership development, stakeholder engagement, account management.

Company website | LinkedIn |Facebook | Instagram

Dominique Jara, Co-Founder

Dominique Jara is a high-performing Marketing Strategy Leader with 20+ years experience working with B2C and B2B brands including Land O’ Lakes and Andersen Windows Inc.

Caroline Jacobsson, Co-Founder

Caroline Jacobsson is a senior communications strategist with 15+ years’ experience working for some of the world’s most respected and renowned non-profit organizations, such as Amnesty Intl., Greenpeace Intl., and Oxfam Intl

Questions and Topics in this Interview

About SidebySide Solutions
What is Purpose and how does it differ from Vision & Mission
Why “start” with Purpose
Five steps to developing a company Purpose:
Reasons why Purpose doesn’t work
How SidebySide can help

“Nashville Business Radio” is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Angela D’Amario with Fire Bee

July 2, 2020 by angishields

Atlanta Business Radio

Angela D'Amario with Fire Bee

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Before starting Fire Bee, Angela D’Amario spent more than a decade at some of Atlanta’s top PR and advertising agencies creating and leading PR, social media and strategic marketing campaigns for Cheerwine, Applebee’s, Wild American Shrimp, Floor & Decor and many other consumer and B2B brands.

If you can name an industry, Angela has probably worked for a client in it. She excels at identifying the best mix of marketing ideas and strategies to help clients reach their goals, and believes that by combining smart thinking and calculated risks that Fire Bee can help every brand be their best.

Follow Fire Bee on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

How Fire Bee has shifted marketing strategies during COVID-19
Marketing Trends and public relations campaigns
Influencer marketing
Marketing tips for small businesses

About Our Sponsor

OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.

Pensacola Business Radio: Spotlight Episode With Marketing Guru Christopher Corey

March 9, 2019 by angishields

Pensacola Business Radio

Pensacola Business Radio: Spotlight Episode With Marketing Guru Christopher Corey

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Christopher Corey / Corey Advertising

Expose Yourself

Corey Advertising is more than an advertising agency! We form long-term partnerships with our clients and team up with them to take on the world. With experience, energy and enthusiasm, we bring our clients brand, message and assets to new levels focusing on intangibles as well as the bottom line. Don’t go with an agency that’s biggest passion in life is collecting a paycheck, go with the agency that believes in you and is willing to take the same risks your company takes to become the best version of itself.

Why Go Corey?

When you’re looking to expand your business and unique message to the broadest audience spectrum in your industry and beyond, you want a company that fires on all cylinders when it comes to comprehensive, cutting-edge marketing services. Based in the vibrant, diverse city of Miami, Florida, Corey Advertising is a multifaceted advertising agency with a richly diverse client base that includes individual entities and corporations ranging from small businesses to Fortune 500 enterprises. We take enormous pride in our ability to meticulously understand brands and how they correlate to digital marketing mediums to drive qualified customers, increase revenue, and build digital traffic.

Our team includes a multitude of creative professionals with years of experience in branding, sales, SEO, modern web development, direct advertising, social media marketing, and app development. Our proven track record speaks for itself and we continue to spearhead strategic, well-rounded solutions to provide our clients effective service while achieving their domestic and international marketing objectives.