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Derrick Thompson with Microsoft

September 19, 2025 by angishields

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Houston Business Radio
Derrick Thompson with Microsoft
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Derrick-ThompsonDerrick Thompson is a seasoned technology leader with nearly 20 years of experience driving innovation and growth in the IT and cloud industries.

Having held influential roles at IBM, Citrix, and Google Cloud, Derrick brings a proven track record of shaping partner ecosystems, advancing technical enablement, and scaling business development strategies across diverse sectors.

Currently serving as the Director of Partner Technology Strategy at Microsoft, Derrick plays a pivotal role in helping partners across the Microsoft ecosystem build differentiated offerings and drive successful business outcomes.

He collaborates with organizations to develop integrated business and IT strategies that harness the power of AI and emerging technologies, enabling them to deliver exceptional customer value while maintaining a strong competitive advantage. microsoft-logo

Known for his deep expertise in partner program strategy and technical alignment, Derrick continues to champion forward-thinking technology adoption and transformation, empowering businesses to grow and evolve in an ever-changing digital landscape.

LinkedIn: https://www.linkedin.com/in/derrickrthompson/
Website: https://partner.microsoft.com/en-US/

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio. Today’s guest is Derrik Thompson, director of enterprise partner Solutions at Microsoft. With nearly 20 years of industry and channel experience, including leadership roles at IBM, Citrix, and Google Cloud. Derrick has built a career at the intersection of technology, strategy and partnership. At Microsoft, he helps organizations harness AI and emerging technologies to differentiate their businesses and drive measurable outcomes. I’m not done yet, Derrick. I’m almost there. Beyond his corporate work, Derrick is passionate about mentorship and community service. You guys know that that is near and dear to my heart, and he’s currently serving on the board of directors at Goodwill in Charlotte. He’s here to share insights from his career journey, the importance of mentorship, and what makes Microsoft a platform for innovation and impact. Derrick, welcome to the show.

Derrick Thompson : Oh man. Trisha, thank you so much. What a great intro. A lot more than I imagined. So I really, really appreciate that. And certainly thank you. And to those listeners that are live and also those that will listen to the recording. Appreciate you having me.

Trisha Stetzel: Thank you so much, Derrick, for being here with me today. And I love to take the opportunity to create these amazing introductions for my guests, because we don’t often do that for ourselves. So that is my gift to you this morning.

Derrick Thompson : Thank you.

Trisha Stetzel: Okay, so Derrick, first off, let’s take a little deeper dive into Derrick Thompson. Tell us a little bit more about yourself, whatever you’d like to share. And then let’s dive into your current role at Microsoft.

Derrick Thompson : Yeah, no. For sure. And I you know, I like to start these really on a personal level, to be honest. Trisha. Right. So Derrick Thompson, I’m a husband, a father, a son, a hopefully a good friend to a lot of people. And I just so happen to be, you know, a director over at Microsoft. And, um, what’s funny is I think a lot of that fuels the way that I operate each and every day. I grew up in a very small town. Um, many people may not recognize this name, but Lumberton, North Carolina. It’s a very rural town, um, typically known for textiles and manufacturing and farmland. Um, but I had an opportunity to do some really cool things and be surrounded by people that really cared about what happened to my future, and so took full advantage of that. Um, did some some time with the not just my high school, but spent time with some of the colleges as well, and ended up going to Wake Forest University for undergrad. Had an incredible time there, graduated um, took a job with IBM and the rest is kind of kind of history. And so when I think about those, um, humble beginnings, I think it’s just kind of gave me a drive and a passion to do, really two main things. One, to just explore passions because I think that’s really, really important. But then two, just the value of connections, personal relationships and then obviously giving back. So that’s a little bit about me for sure.

Speaker4: I love that. And Derrick.

Trisha Stetzel: You and I connected well. Linkedin suggested that we connect because we have IBM in common. Right. It’s very, uh, small big world. Right. That’s right. For sure. And, uh, thank you for being vulnerable and sharing your background. I really appreciate that. Let’s dive into your role at Microsoft. Uh, what what is it that you’re bringing to your clients or customers, uh, in your current.

Derrick Thompson : Yeah. Uh, you know, Microsoft obviously is a great company, and we’re on the precipice of what we believe to be a transformational era. Around this idea of of AI. And so I work in a group that’s called enterprise Partner Solutions that you mentioned a little earlier. And our job, quite frankly, is to work directly with our business partners and help them build both capability and capacity to meet that opportunity in terms of AI head on. And so we work very closely with ISVs, which we call software development companies. That’s a much broader statement, but I think it talks to the breadth and the depth of the companies that come on board. And really it says enterprise. And we work with obviously some of the larger companies. Um, but there’s also obviously a segment within Microsoft that really focuses in on the small and medium businesses because we realize, obviously, the closer you are to the customer, the more you really understand the challenges. And Microsoft is, we believe, the best infrastructure to build and the best partner to build, not just for today, but also for for the future. And so I have a great time working with the team. Um, visiting partners, talking to clients about their technology roadmap and how we can actually be helpful as we serve our joint customers together.

Trisha Stetzel: Yeah, I love that. So the thing that bubbles up for me around SMEs and these owners of, um, the smaller to medium sized businesses is some of them run away from AI. Some of them are running towards AI. So what would you just give me a like an overview of kind of where your head is at when we talk about AI and how we can get more SMEs to really embrace this idea of AI moving forward?

Derrick Thompson : Yeah, I’ll give a concept. I mean, when I walk into a room and I talk to really any partner or any customer about the idea of AI, you know, you could have any number of definitions, but I think the best way to really understand it, I’ll ask the question. I’ll say it like this. Hey, how many of you have actually used some of the tools that enable you to take advantage of this new technology? And inevitably, you know, you’ll get maybe 30% of the people to raise their hand. And I believe that’s a critical component that we’re missing. Like, it’s very difficult for you to appreciate some of the advancements and technology that’s occurred, quite frankly, over the past 6 to 9 months without really diving in deep and putting hands on and learning firsthand experience. So that’s my number one question. And so when I talk about AI, you know, the company believes that advancement in technology doesn’t happen without the idea of human ambition or an inclusion of human ambition. And so we talk about agents, we talk about copilot, Microsoft copilot, and then we talk about plus human ambition. And we look at the technology as really a process that really takes away the mundane task that one might do, which unlocks the human ambition that allows for creativity and innovation. So it’s not as scary as many people may think. Oh my goodness, you know the robots are coming to take over. No, no. What’s scary is that we haven’t taken the time to really understand how can we unlock the creativity that we have as humans and leverage the technology for what it has the capability to do today? Because it can tenex the type of activity that you’re doing and help you to meet the customer’s need head on. So yeah, it’s exciting. Trisha, there’s a lot going on.

Trisha Stetzel: I love that. Well, and you said 6 to 9 months. I mean, it’s amazing how quickly this technology is moving. It’s moving so swiftly. None of us can even keep up with it. Especially those of us who are SMEs. Right? Owners, leaders in those spaces. So what advice then, would you give to those who haven’t touched it? They actually probably have used AI and they just don’t know it yet, right? Because they’re using calendaring tools and these other things that are really AI. It’s not just the chat bot guys.

Derrick Thompson : Uh, it’s not.

Trisha Stetzel: Actually so much more. So what advice would you give to those SMB owners listening today that are really super afraid of taking the dive into that?

Derrick Thompson : Yeah, I think there’s a number of ways that you can get really quickly involved in the technology in itself. Um, Microsoft offers a lot of, um, learning frameworks and also classes, quite frankly, for free. And so you can go to the website and take some of the one on one courses around AI, understanding the data, how important data is. Um, underneath that, because it’s almost a garbage in, garbage out type of approach. Um, we leverage the data to then help make sense of the next steps that we should take from a strategy standpoint. So I would recommend learning, take advantage of all the free resources that you’ll see out there on the web. And then the other piece is that if you’re a small company, get every employee right in your organization. Access to Copilot, access to Microsoft 365 and really dive in and start to start to use it. One of the things I think that has made Microsoft so special is that fundamentally, over the past 12 to 18 months, every employee within the partner organization has has access to copilot. So we’ve kind of, I would say back in the day, kind of drink our own Kool-Aid, right. So we we’ve done that internally because the more we use it, the more we’re able to articulate the value to those that are just exploring. So those are two things that I would do. Go tackle the learning. A lot of it is free. And secondarily, make sure that your employees have access to that technology to play around with it and get more comfortable with how it can best be used.

Trisha Stetzel: I love that, thank you. What great advice. So I got excited when you said Microsoft 365 because many of us, many of us SMB owners and leaders have Microsoft 365, and we are not using its full capabilities. Can you talk about that for just a minute?

Derrick Thompson : Yeah. I mean, you and I like to use, you know, some examples. Um, many of us have, you know, iPhones or you may be a Samsung person, but let’s be honest, outside of the actual web, um, text messaging and maybe a few other apps, like there’s still 85% of the capability that that smartphone can do for you. And I think about that with Microsoft 365 as well. Right. There’s so many different components even that’s embedded within Excel. You know obviously within word document as well as PowerPoint. Um, and Microsoft, we’ve been able to unlock the use of agents even across some of the CRM systems and CRM systems that we’re leveraging. The same can be true for small businesses that are leveraging 365. And so really what happens is copilot becomes kind of the the interface into your own information. So now you can use all the great information that you’ve gained over the past years about your customers, right. And be able to data mine that in the appropriate way, be able to surface it in the right way at the right time as you’re having conversations, as you’re, you know, putting projects out there and doing bids, etc.. And so really starting to look at, well, what more can I do with what I already have, leveraging the technology that’s embedded in there will really start to unlock even more for you in the future.

Trisha Stetzel: I love that and free training. You guys. Free training. It’s out there. So, Derrick, uh, I know the listeners are already interested in connecting with you. Maybe they have some questions or you could direct them, uh, in a particular way. What is the best way for them to connect with you?

Derrick Thompson : Yeah, I think the best one. I’m always open to conversation, for sure. Um, you can find me on LinkedIn. My handle is Derrick d e r r I c k r Thompson t h o m p s o n. So feel free to reach out connect, follow. I’d love to hear from from any of you for sure.

Trisha Stetzel: I love that, and by the way, that’s how I found Derrick, right on LinkedIn. Um.

Derrick Thompson : Okay, I’ll tell you one thing too. Just along with that, you know, uh, we’ve ascribed to the idea of being learn it alls. And I think one of the things behind learning it all is versus know it alls is this idea that you can learn from anyone. And so I’d love to hear, obviously, from your listeners and understand well what are some of the things that they’re facing, because it can probably unlock a lot more and we can pour into that right where you are. So really appreciate the opportunity.

Trisha Stetzel: Absolutely, I love that. So you guys heard what Derrick said. Answer the question. You guys can comment in the YouTube comments area. Or if you’re watching on social media, you can certainly comment there. And then I’m going to tag Derrick so that he gets your questions, or you guys can just reach directly out to him at his LinkedIn profile. Derrick R Thompson. Okay, Derrick, I want to move shift a little bit away from the technical side of things and tackle this idea of leadership or how you lead today. So you’ve held leadership roles with IBM, with Citrix, Google Cloud, and now with Microsoft. So what are the key lessons that you’ve learned along this leadership journey that you’d like to share with the audience?

Derrick Thompson : There’s been a number of them. Trisha. I would say, um, one thing important is when you step into a leadership role, um, you’re really stepping into a role where you become more of a servant, if you will. So this idea of servant leadership. And what do I mean by that? It means being able to connect with people, um, a little deeper than the surface level. Right? Now, I’m not saying that, you know, I’ve got to know everything about you from your personal standpoint, or you need to know everything about me. But I do need to understand what’s going to help motivate you on a daily basis. Right? I need to be able to empathize with you when you’re saying, Derrick, today I just may not be able to bring my best self. Well guess what? Well, I want you to make sure that you’re in a space where you can bring your best self and that we can collaborate in the in the best way. So I think that establishing a connection and a, um, reciprocal trust is very, very important. So that’s, that’s really number number one. Um, I think the other thing, and I alluded to it a little bit earlier around this idea of know it all versus learn it all. Um, I think you have to realize and accept the fact that you don’t know everything. You’re not an expert in everything. And in fact, that’s why I hired you, right? Like, I, I would hire someone else that’s smarter.

Derrick Thompson : Smarter than I am, um, in a particular area because I know that it’s the combination of those things that really make up a great team. And there’s no there’s really no substitute for that. And then been able to give credit where credit is due. Right. And people love making sure that that they get, um, the amount due to them. And I’m not talking financially all the time or tangibly, but just a simple thank you. Right. Um, I learned from one of my mentors that, um, in the moment, feedback is some of the best feedback that you can give someone. Now, whether that’s feedback directly on something that just took place or even just accolades for something that just took place in the moment. Right. Because those things are critically important. Look, we all have busy lives outside of work, right? And I realize that. But and so when you step in, you give your best self. People need to be acknowledged for that. And I never want to lose sight for that. So those are some of the things that I’ve learned kind of over my leadership journey. And I think the last piece that I’ll say, I could talk about this stuff all day long, but the last piece is, um, really understanding and learning how to prioritize your time Effectively right? No one is an expert at that, right? I’m still working on it, for sure.

Trisha Stetzel: Me too.

Derrick Thompson : If you if you do not carve out the right time to at least recharge yourself, how are you going to pour into someone else? Right. And I, I think about that even from a parenting standpoint. And obviously with my spouse, I have to have the time to pour into me so that I can pour in to others. So never lose sight of that. Um, because I think it’s extremely, extremely valuable in terms of of leadership.

Trisha Stetzel: I’m so glad that you brought that up. You know, I was I was going to tout that. I’m I want to be a learn at all. I think I’m going to be a learn at some and just get better.

Derrick Thompson : I love it, absolutely.

Trisha Stetzel: And remember to put my mask on first. That was the thing that came up for me when you were talking about time management and recharging your batteries. It’s, you know, it’s not always about, um, or it’s never about being selfish, right? And it’s not always about just resting or unplugging, but recharging your batteries. So what is your favorite thing to do? Right? Um, for the listeners, what is your favorite thing to do to recharge your batteries? Um, I’ve been thinking about.

Derrick Thompson : Yeah, I love to read. Uh, that’s still, uh, a pretty big hobby of mine. And, you know, I’ll read, you know, business books and that type of stuff. I’ll read the Bible. Right. It’s one of my favorite hobbies as well. Um, but the other thing that I’ll do is just sit and be still, Trisha. Like. Like, just be still. I’ll go, you know, on a patio, or I’ll just go take a walk. Um, outside, in between conference calls, maybe do a lap or two. Um, just to just to refocus and kind of steady, steady your, your mind and so that you can then focus on some of the things that, that, that matter. Um, I tell people this all the time, I, you know, my order for a long time has always been God, my wife, my kids. And then everything else falls after that, I. I love my job, I absolutely do. Um, but that’s been my order. And I’ve been blessed enough to work for managers that have never asked me to compromise on that at all. And so I believe that’s extremely, extremely important.

Trisha Stetzel: Absolutely. It sounds like you’ve had some great leaders in your past and you continue to be a great leader. Um, you mentioned mentorship, and I know that that’s very clear, uh, that that’s something that’s important to you. So how is mentorship impacted your own career as you’re moving through your leadership journey? And how do you pay that forward with the next generation of leaders?

Derrick Thompson : That’s a really good thought. Um, you know, I can go all the way back to, you know, even my time in undergrad at Wake Forest University, I had a, had a mentor who and I’ll, I’ll describe the story. I’ll try to make it short, but, um, I’m in a, uh. I’m part of a group, um, a group that founded what we call knowledge network. And it was a a technology company that was incubated by the university. And so myself and four other people helped to found that company. We did all types of kind of pro bono web design work and database work, that type of stuff for the community. And the cool part about that was that the funds that we used or that we made rather, not only did give us, you know, a bit of a stipend, um, but it also provided a bucket of funds, if you will, for, um, underprivileged college students that would come after us. And so, you know, very successful, um, had a great time, but I had a mentor associated with that program who, um, introduced me to, um, someone an executive at IBM. And, you know, I was at we were in a room and she was sitting at a at a table, and I just kind of walked to the door. I was going to be a part of the meeting, but I just kind of stood at the door, not really thinking that I should go all the way in. Maybe I grab a seat over in the corner.

Derrick Thompson : Well, she stood up and she said, you know, Derrick, come on in and you can have my seat. And, you know, reluctantly, for any number of reasons. One, maybe I didn’t feel like I was quite ready, you know, for, you know, to be in that room at that table. Um, but then the other piece was, you know, well, why not? Why not take advantage someone, you know, someone did this for me. So I took a seat. And it just so happens that the person that sat beside was a general manager of IBM at the time. And he gave me my first internship. Um, he was the same guy that hired me on full time, um, before my senior year. He was the same guy that was at my wedding. So there’s a there’s just a consistent thread around mentors that open up opportunities and quite frankly, see things in you before you’re ever even able to see them in yourself. And so that stuck with me for so long. And a lot of my mentors have played a similar role in various stages in my life. And I found that to be important and, um, just obviously a reason to give back and always searching for kind of the next individual that I can do something similar for. And that’s been really, really important to me. Um, and I’ve been able to do that. And so I’ve been excited about it. And certainly I’m blessed to be able to have the opportunity to do it for sure.

Trisha Stetzel: That’s amazing. So like a for real seat at the table. What a great story. I love that because we talk about that, you know, virtually or just as an idea. All of us want a seat at the table that we feel like we belong at. And um, you got yours. And that’s what started this, and I think it’s fantastic. Yeah. Okay. So beyond mentoring and you’re an amazing leader, you are also serving the community and currently sit at on the board for goodwill. Let’s talk about that number one. How long have you been sitting on the board? What is the role and why did you get involved in the first place?

Derrick Thompson : Yeah for sure. So I’ve been on the board of Goodwill now for three and a half years. And so I’m the chair for the missions committee. And goodwill exists. I mean, you’ve I mean, everyone kind of have heard at least of goodwill. Um, and when you think of goodwill, you think of what, Trisha? You think of donations and.

Trisha Stetzel: Yeah, the donation line. Right?

Derrick Thompson : Yeah. Yeah. You think of those things, right? Which is all. Which is all true. But what’s amazing is there’s a whole infrastructure that really drives everything that you see. So that donation, that that small sweater or, um, used, Use slightly used purse or shoes that you may not have need for. Um eventually goes through the infrastructure and can turn itself into a job or an opportunity for someone else that’s just starting out. And so to be able to be involved in helping to kind of make that work has just been incredible, right? I mean, I grew up in I mentioned a small town in Robertson County, um, where people with 30% of most people were living below the poverty line at one time. And having an opportunity to just have a job, an honest work that’s associated with an entity like goodwill can change. Change a life and change a family forever. And so part of my job on the missions committee is to really, as a chair, is to really ensure that the things that we put put together in terms of social enterprise and obviously backed by philanthropy, allows us to continue those types of activities and also community outreach that gives people the opportunity to, you know, seize opportunities, see about possibilities if you will, and just grow uniquely right where they are and give people hope. Right? I mean, that’s that’s literally what it does. And it’s been an amazing, an amazing journey. And I’m really proud of the work that we’ve been able to do here in the Charlotte area.

Trisha Stetzel: That’s beautiful. Thank you for that. I’m a big proponent of community service. I think that any of us who are out working or have our own businesses, or are leaders in the community, expecting those people out there to give back to us, we should be giving in return, uh, and giving first right back communities that we’re a part of. Okay. So as we get to the back end of our conversation today, I know it went by so fast.

Derrick Thompson : Really quickly.

Trisha Stetzel: Yes, exactly. What advice or just your own experience, what would you give back or tell the audience around? Community service. Getting involved. Sitting on a board. Any of any of the above. What would you tell those listeners today who want to get involved and don’t know where to start?

Derrick Thompson : You know, I think there’s opportunity around us everywhere. Trisha. Um, I’ll give you another quick story. Uh, myself and one of my best friends in undergrad, we, um, participated in Big Brothers Big Sisters, and we had jointly we had a ten year old guy, um, who, um, had some family challenges, um, and growing up in a different environment. And we poured into him, we would bring him on campus because I think it’s impossible for people to understand what they can do if they can’t see it taking place. So we used to bring him to campus. He used to participate in some of the the leadership activities that we actually did. We would obviously have fun, take them to the mall and those types of things. But I think it created a passion in him to want to replicate some of those things and allow his future to look different. Um, if you fast forward that, I mean, we were there when he graduated from high school, which is already a stat beater, if you will. Um, we were right there when he graduated from college, um, in Georgia. Uh, and we were there when he got his first job, and I had moved my entire family, um, to the West Coast for the job with Google. And he was there because he had his first job at a small tech company in Silicon Valley, and he was a part of my wedding. So I say all that to say there’s opportunity right in front of you, right? And I think there’s something to being, um, persistent and to finding someone that you can really, really pour into and show them just how much you care about what happens to them next. And if you do that, I mean, I believe it’ll just work wonders, not just for that individual, but also for you. And it helps you to understand, honestly what we’re really here, what we’re really here for. Trisha, I said earlier that I you know, I love this stuff. I’ve got my, um, priorities. But I just believe that unless we’re able to do something for someone else. Um, none of it. None of it matters.

Trisha Stetzel: Mhm. Oh my goodness. Your words today are so powerful Derrick thank you for sharing. I appreciate you um coming on the show today being vulnerable, sharing stories. I would love for people to connect with you guys if you haven’t already. Some of you already have. If you haven’t already gone to LinkedIn and connected with Derrick, I want you to do that right now. Derrick d e r r I c k r Thompson t h o m p o n on LinkedIn. And if you can’t find him, you guys are already connected to me. Go. Go find my connection with Derrick. It’s not hard. It’s not hard at all. Derrick, thank you so much for being with me today. It’s been my pleasure.

Derrick Thompson : Thank you. Trisha. Thank you.

Trisha Stetzel: That’s all the time we have for today. If you found this conversation with Derrick today, um, insightful, please share it with a fellow entrepreneur, a veteran or a Houston leader ready to grow. Be sure to follow, rate, and review the show. Of course, it helps us reach more bold business minds just like yours and your business. Your leadership and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.

 

Tagged With: Microsoft

Rohit Panedka With Microsoft

May 5, 2025 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Rohit Panedka With Microsoft
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Rohit Panedka is Microsoft General Manager, E+D Product and Atlanta Site Lead. He is responsible for M365 and Experiences and Devices Support, Care, Innovation and value generation for our customers through Care and Support.

His organization looks to understand customer needs with empathy and consistently experimenting on improving outcomes and experiences for our customers and aspire to scale those experiences to all our customers so we can live us purpose of impacting every individual and organization on the planet.

His professional career spans ~20 years in technology focused on delivering managed services, supply chain, and customer service/support/care, go to market, delivery and transformation. He enjoys giving back and paying it forward and always open to engaging and learning from others.

He serves as the Executive Sponsor for Asians at Microsoft Atlanta to advise and provide resources for the organization and leadership team. He enjoys being of service to others as a mentor, support to HBCUs, donating time to charities such as Ronald McDonald House, Emerging 100 of Atlanta, Boys and Girls Club, The Urban League and MANNRS here in Georgia.

Connect with Rohit on LinkedIn.

What You’ll Learn In This Episode

  • Microsoft’s work here in Atlanta
  • What is the Microsoft Work Trend Index and what’s new about this year’s report
  • How does AI fill productivity gap

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studio in Atlanta, Georgia. It’s time for Atlanta Business Radio, brought to you by Kennesaw State University’s Executive MBA program, the accelerated degree program for working professionals looking to advance their career and enhance their leadership skills. And now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Atlanta Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, CSU’s executive MBA program. Without them, we couldn’t be sharing these important stories. Today on the land of business radio, we have Rohit Panedka and he is the end product and Atlanta site lead for Microsoft. Welcome.

Rohit Panedka: Thank you. Lee. So great to be here. I remember we talked about some of these things last year. Thanks for having me again.

Lee Kantor: Oh, well, I’m excited to get caught up. And for folks who don’t remember last year, can you share a little bit about your work at Microsoft here in Atlanta?

Rohit Panedka: Yes, I’m a partner and general manager here at Microsoft Atlanta. I lead our presence here in Microsoft Atlanta. We have engineers that build our core products, which is M365 now, you know, largely focusing on Copilot, our AI work, our intelligent cloud. We have our Azure products dynamics products security. We also have our sales folks and customer solution architects. So the whole breadth and gamut of what Microsoft does, we have a presence here in Atlanta. We are here to serve our customers that are here locally. We are here for our diverse talent pool here locally, but also to serve the community, our diverse and vibrant community here in Atlanta. So very glad to be here and the community has been great and good to us as well.

Lee Kantor: Now, every year I think it was last year we talked about this same work trend index that you all put out. Is there anything in this year’s report that you’d like to share?

Rohit Panedka: Yeah, certainly. Uh, just to give a little bit of context. Uh, Work Trend Index is a global survey that we do, uh, largely focused more recently on, uh, how, you know, AI at work is being used and how the, you know, workplaces are adopting AI as a tool. And last year, you know, I was relatively new tool in the workplace. So we wanted to see how many people use such tools and how they’ve applied it across their work. And this year, we took a more critical look at how business leaders have planned to apply AI to more of their operations and what they could be. Um, you know what that could mean to their work, but also to the, you know, experiences of their employees as a part of a global survey. We also asked 500 specific business leaders and knowledge workers here in Atlanta for their thoughts. And, you know, we have a pretty good snapshot of where Atlanta stands in this moment. And the biggest takeaway we found here in Atlanta is 84% of the business leaders say that 2025 will be the year that they will use AI strategies to address their operations, specifically to improve productivity. And that is the biggest takeaway that we’re seeing, Lee, from our initial findings.

Lee Kantor: Now in your career? Um, a lot of times when there’s a disruption like AI historically, uh, it’s been I, I remember kind of a slower uptake, you know, kind of gradually than suddenly, but with AI, it seems like it’s suddenly then suddenly, um, how do you feel about the embrace of AI amongst whether it’s the worker themselves, maybe they were first to get in and start playing around with it. But now leadership is, like you said, looking at ways for AI to fill that productivity gap.

Rohit Panedka: Yeah, I think you’re spot on. When we looked at the report last year, you might recall, uh, we were seeing that, uh, workers were bringing AI on their own into the workplace. And the theme remains the same, which is the fact that, uh, workers are feeling, uh, compressed. Uh, you know, that’s the reality today, right? Um, you know, leaders are demanding more productivity. Uh, but workers are feeling more compressed to do the work that’s already on their plate. In fact, uh, within the Atlanta workforce itself, uh, more than three fourths, uh, almost three fourths of the work workers feel like, uh, they don’t have enough time to do the work that’s already on their plate. So that’s the dichotomy that we’re dealing with, right? You know, our leaders want more productivity for all the right reasons. I mean, obviously we in Atlanta want to lead the, you know, economic landscape. We want the greatest productivity here. Uh, our workers want to do a great job, but they feel compressed. Um, so that theme still exists. But the good news now is that, uh, leaders do want to use the tools that are now available in the form of AI to solve that problem. I think that’s the real sort of, uh, I would say opportunity. Right. Uh, there’s, there’s intent to solve that problem, so. And do it the right way. I think that’s the opportunity. We are in the crossroads of opportunity that we are here now.

Lee Kantor: What is if there is a right way, what is the wrong way? What is the right way and a wrong way look like to you?

Rohit Panedka: Yeah. I think the, you know, the wrong way is not, uh, you know, employees bringing some of these tools on their own, uh, without the knowledge of their, uh, you know, employers and their IT departments, uh, trying to do their work with the use of unauthorized tools and AI capabilities, trying to, uh, plug them into their, you know, data, uh, expose their data outside of their, you know, uh, secure environment, uh, that could expose their, you know, trade secrets and, you know, uh, do do harm to their business. The right way to do that is, you know, ensure that the organization itself has an AI strategy and, uh, make sure that, uh, the employees are brought along the journey of, uh, implementing, uh, the AI strategy, the the first step, I would say, is making sure that, uh, every employee gets comfortable with the use of AI for their own workflows. What that means is, uh, you know, one other really important step that, uh, you know, stood out for me was, uh, and this probably we all relate to every employee today, on an average, gets interrupted, uh, every two minutes by meetings, emails, other things. That’s about 275 times a day that they get interrupted. So how do we make their, you know, individual workflows? Uh, easy. So this is with everybody having a personal assistant like, you know, the Microsoft copilot. So being able to summarize your meetings, being able able to summarize your word documents, being able to draft your emails. So everybody having their own personal assistant to do their work uh, much easier, you know, remove the drudgery of work. The second layer of this is, you know, introducing, uh, teams to work with AI agents.

Rohit Panedka: So this is where, uh, collective workflows could be automated. So, for example, let’s say a team is used to working with, uh, insights and reports that the whole team uses to come up with the next project or idea, or build project plans together to work on the next product. These are things that, uh, AI agents can do for the teams such that removing some of the, uh, you know, um, I would say the burden on the team to kind of come together, you know, lengthy meetings and workshops and things like that, which the agent can do in the background. And it can be doing this 24 over seven. Uh, you know, when the teams are, you know, you know, sleeping and, you know, taking care of their life and spending time with their families. The agent could be working in the background doing all of these workflow stuff. Uh, while the teams can come back and do the creative work. Right. That is where the integration of AI into those kinds of workflows will make the team’s productivity enhance. But also the happiness index of the teams goes up. I think that is where that is the right way to do things right, which is bring AI agents into these business workflows and automate them, where the teams can spend most of their time on the creative and the core value addition part of the the business. That’s the next, uh, you know, uh, you know, I would say the area where we can deploy AI, uh, the right way.

Lee Kantor: Now, what do you tell that employee who might be fearful? And when you start listing all of these tasks that an AI agent can do, and they start thinking in their head, that’s what I do. Um, how do you kind of either help them prepare for this inevitability or, um, or just get retrained into some other area that will make them less easily to be displaced?

Rohit Panedka: Yeah. You know, this is this is a fair, uh, you know, fear with any, uh, new technology that, uh, does come into play, right? I mean, with anything new, there is a little bit of skepticism. Uh, you know, this goes back to when computers were introduced, uh, people, you know, did fear what happens to their data entry jobs or, uh, you know, when the internet was introduced as well, there were quite a few roles that were fearful of elimination. But what’s really happened is, uh, there’s been a proliferation of other jobs that have come in place of that. You know, there’s been proliferation of, uh, sysadmin jobs. There’s been a proliferation of cloud architects. There’s been a proliferation of, uh, you know, network administration, security jobs, right? Because of the proliferation of, you know, compute, uh, heavy jobs and technology jobs. So it’s the same thing with AI. Uh, there will be a proliferation of jobs that require specializing in training the AI models specializing in, you know, uh, creating, uh, infrastructure that, uh, you know, and models that, uh, need, uh, you know, uh, the technology expertise to build these AI, uh, tooling.

Rohit Panedka: There’s also a need for people that know how to manage, uh, AI heavy organizations as well. The organization structures will also get upended when we introduce these AI agents to work with humans as well. So how do you manage such organizations? Uh, you know, how do we manage organizations where we have both humans and agents working together to create outcomes for an organization? All of these are net new concepts that we’ll have to learn, uh, to, to deploy and make sure that, uh, they, they, uh, perform as expected. These will all create new opportunities and new jobs. Uh, so, yes, there’s an element of learning. There’s an element of skilling, reskilling and upskilling that has to happen with anything new. But it’s not that it’s going to necessarily eliminate jobs or it’s a zero sum game. It’s more of a, you know, we’ve got to move towards those new opportunities and new jobs. That’s definitely a need. The way work is done, the kind of jobs that are needed to do those kinds of jobs will definitely change.

Lee Kantor: It’s just historically, though, it’s been like a blue collar or maybe the the lower paid people in the organizations were the ones being displaced. And now with AI, it seems like it’s moving up the ladder in terms of white collar. And, you know, now coders can be replaced, even lawyers. Or they’re talking about replacing a lot of medical professionals can be replaced by AI. This is a different group of people who aren’t usually the ones that get displaced by a disruption like this. And it seems to me that a lot of organizations are now looking a lot more like tech companies, where it just takes fewer people to execute what it used to take lots of people to execute.

Rohit Panedka: Yeah, I think I mean, that’s a that’s a good observation. But we also have to recognize that, uh, there’s a lot of problem sets that are unsolved as well. Right? I mean, one of the other important stat that, uh, we did, you know, glean even last year and even this year is that, uh, you know, there is a, um, you know, consistent lack of talent or there is a consistent need for intelligence on demand, uh, especially human intelligence on demand that needs to be augmented, that needs to be complemented. Uh, I does solve that. Um, you know, in the, in the form of, uh, ability to compute large problem sets, uh, ability to compute very large problems and things like that. So think and put that in context of still unsolved problems, like in healthcare in the field of, uh, diagnostics, in the field of cancer research, in the field of, uh, you know, climate change, uh, you know, in the field of, uh, you know, agricultural problems, growing needs of, uh, you know, humanity at large. I think those are still problems unsolved and new fields of engineering, biomedicine, uh, you know, even creative fields and arts are continuing to grow. So, you know, I believe that, uh, that’s where, uh, you know, human potential is going to continue to shift. Uh, so to your point, uh, I think there is tremendous opportunity for talent to shift into those spaces as well as, uh, we get this, uh, you know, intelligence opportunity filled.

Lee Kantor: So where in your mind is the low hanging fruit for an organization to really, um, kind of lean into this opportunity with AI.

Rohit Panedka: You know? So there is really no barrier to entry, you know, uh, if you if you start working with Microsoft today, you could just go to, uh, copilot Microsoft.com. And if you are a Microsoft customer with any sort of license, you could get access to Copilot chat. And copilot chat gives you access to, uh, you know, copilot uh, to, to start working with copilot, you also get access to what is called as agent builder, where a user can start building agents, start experimenting with, you know, small workflows. Now, if you want to do more complex, uh, agent building or, uh, you want to start working with very contextual data. Then you have to obviously get into paid licenses. Uh, and then you have, uh, you know, capabilities like Microsoft Copilot studio, where you can, uh, build more complex, uh, agents that, you know, uh, you can automate more complex, uh, you know, business processes and things like that. But you can start with simple, uh, workflows at user level, uh, you know, workflows and start, uh, improving their individual workflows. So start with getting your, uh, employee experiences better, their drudgery out of their work, getting them comfortable with the use of AI. One stat to remember is leaders are more familiar with AI today than the employees.

Rohit Panedka: So, uh, I think, you know, from from the stats, it looks like seven out of ten, uh, leaders are more familiar with, uh, in Atlanta or more familiar with AI against four out of every Very ten employees. So let’s get our employees also more familiar with AI. And the barrier to entry is very low. Let’s get them, you know familiar with copilot chat. Get them to use it on a daily basis. This is a very secure environment. Uh, you know, it’s it’s within the boundaries of your own data. And then, um, get them to start building, you know, agents, then start integrating your workflows, uh, into, uh, you know, with, with copilot studio like capabilities. That’s when you start getting, uh, your teams, you know, uh, larger teams integrated with agents. That’s when you start transforming your organizations to be more AI ready. But start with your employees getting more familiar and comfortable with AI. And this goes back to your question, Lee. How do we get employees more comfortable, right, with the AI and not, uh, view it as a fearful thing? You know, we have to, uh, get everybody comfortable with the idea that this is a tool for good and, uh, higher productivity and greater experience.

Lee Kantor: So if they have, uh, Microsoft licenses, is this something that I can offer to my employees and say, hey, there’s learnings like, or is that something that there’s additional fees for learnings or is there kind of free opportunity to learn or at least get my feet wet from an employee standpoint of learning about AI through Microsoft and from a strategic standpoint of my leaders want to, um, you know, get some help and get some expertise from somebody in Microsoft to get their thoughts on the best way to roll something like this out. Are there people to talk to there?

Rohit Panedka: Yes. So if you’re a you know, if you’re a large commercial business, obviously you’re going to have your account team that can connect with you. But if you’re a small business, you know, we have help and learning sites that have a lot of, uh, you know, resources for you. We have a small business customer advisory boards that we recently launched. This was a very recent launch that you can reach out to if you’re working through a partner of ours. We have partner programs that get that are also enabled with the same materials. We have AI adoption kits that are available on the same, uh, you know, Microsoft websites. We also have, uh, you know, uh, programs where, uh, these are paid programs, but, uh, they are called Pro Direct and Business Assist. Uh, we also have on our support.microsoft.com, which are also free landing pages where you can go and you can look by based on your use cases. Uh, we can, uh, support you. So the use cases could be you’re trying to create a hub for your team, or you’re trying to create, share and create and share documents with your customers. We also have very free, uh, resources like getting more done with your with with AI as your companion as an example. That is a ten minute course. Uh, if you if you’re pressed for time just to get started. Uh, so there’s a lot of resources, uh, for, for small businesses. So, you know, try those out. And some of these programs that I mentioned, uh, you know, like, we have a business advisor program that actually you can speak to somebody, uh, human, uh, basically that can walk you through these things. We also have programs where, uh, we do reach out to customers. Uh, if they’ve made an attempt to reach us out, we proactively reach out, especially if they bought a Co pilot license and they’re struggling to start. We reach out ourselves and give them a hand. Uh, it’s called welcome to copilot. We help get them started if they don’t know how to where to start.

Lee Kantor: Now, is there a story you can share? Maybe a small business success story of somebody who, um, hadn’t been using AI and then started using Microsoft’s AI in order to, you know, get to a new level or to improve their productivity.

Rohit Panedka: Yeah, there’s a few, actually, uh, you know, there’s a story of a solo founder that actually, uh, started a staffing firm, um, and, uh, they used, uh, you know, you know, our copilot, uh, capabilities to actually, uh, streamline a lot of the, you know, resume sorting, uh, helping their, uh, clients build resumes, uh, you know, keyword, uh, targeting those kinds of things. Uh, so that thus eliminating a lot of the, uh, you know, uh, the human powered, uh, pieces of the work, and then that actually helped them, uh, in their own words, about $2 million in, um, profitability increase. There was another construction group, another 5%, 5% start up company. Again, a small business that said that they boosted revenue, sorry, operating margin by about 20% by using AI across their operations. So basically, uh, using it for, uh, market research. Uh, a lot of their, um, research was done by, you know, uh, human effort that they were able to redeploy for other activities. They did a lot of the research through, uh, copilot, research assistant. Uh, another one was another entrepreneur who basically skipped hiring an expensive CFO but made do with their, you know, financial staff by using, uh, expertise through, uh, you know, uh, copilot for, for financial, uh, you know, um, capabilities. So these are all, uh, you know, stories within the small business solopreneur kind of, uh, uh, examples.

Lee Kantor: Yeah. The impact is real. It’s not going anywhere.

Rohit Panedka: No it’s not. It’s not. Look, you know, uh, on the other hand, you know, I will say this, right? There’s a there’s a real reason why we, uh, kept the name as copilot. Right? It’s, uh, you are still the pilot, right? You are still in control. Uh, you set the tone, you set the direction. You still have to validate the work, right? And, uh, there is an element of continuing to validate the work and training, uh, through your validation. So, uh, that’s also something to be confident about. Like you, you’re still in control, right? So there’s no to. Goes back to the point of fear, right? You you still control the narrative and you still control the outcomes.

Lee Kantor: Well, if somebody wants to get a hold of that work trend index report or connect with that, uh, Microsoft’s AI community, is there a website or what’s the best way to connect?

Rohit Panedka: Yeah. So it’s aka Dot Ms.. Slash. Uh, 2025 is the work trend index and for the customer advisory board. Uh.

Lee Kantor: Let me just ask your I.

Rohit Panedka: That’s right. That’s what I’m doing right now. Um, let me follow up with you on that one.

Lee Kantor: But is there if they went to is there kind of a central Microsoft Atlanta website they can go to, to Support.microsoft.com?

Rohit Panedka: Yeah.

Lee Kantor: And then they can get uh, that’ll go to if they can search for the Atlanta folks. And then from there they can probably get that community.

Rohit Panedka: Yeah. Customer advisory board.

Lee Kantor: Yeah. Good stuff. Well, Rohit, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Rohit Panedka: Thank you so much, Lee. And you are too.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.d

Tagged With: Microsoft, Rohit Panedka

Rohit Panedka With Microsoft

May 17, 2024 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Rohit Panedka With Microsoft
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Rohit Panedka is Microsoft General Manager, E+D Product and Atlanta Site Lead. He is responsible for M365 and Experiences and Devices Support, Care, Innovation and value generation for our customers through Care and Support.

His organization looks to understand customer needs with empathy and consistently experimenting on improving outcomes and experiences for our customers and aspire to scale those experiences to all our customers so we can live us purpose of impacting every individual and organization on the planet.

His professional career spans ~20 years in technology focused on delivering managed services, supply chain, and customer service/support/care, go to market, delivery and transformation.

He enjoys giving back and paying it forward and always open to engaging and learning from others. He serves as the Executive Sponsor for Asians at Microsoft Atlanta to advise and provide resources for the organization and leadership team.

He enjoys being of service to others as a mentor, support to HBCUs, donating time to charities such as Ronald McDonald House, Emerging 100 of Atlanta, Boys and Girls Club, The Urban League and MANNRS here in Georgia.

Connect with Rohit on LinkedIn.

What You’ll Learn In This Episode

  • About Microsoft’s work here in Atlanta
  • Microsoft and LinkedIn Work Trend Index

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Atlanta Business Radio. Brought to you by On pay. Atlanta’s new standard in payroll. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Atlanta Business Radio, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Onpay. Without them, we couldn’t be sharing these important stories. Today on Atlanta Business Radio we have Rohit Panedka with Microsoft. Welcome.

Rohit Panedka: Thank you Lee. Great to be here.

Lee Kantor: I am so excited to dig into this new report, the Work Trend Index that, uh, the folks at Microsoft and LinkedIn have put together. But before we get into that, can you just tell us a little bit about your work or Microsoft’s work here in Atlanta?

Rohit Panedka: Certainly. So I am the site leader here for Microsoft Atlanta, and I represent a great legacy of engineers that are building our M365 products, Azure products, all the ones that you’re probably familiar with, our listeners are familiar with. We also have a good presence of our sales and customer solution architects that engage with customers closely to help them adopt our technology and get the business transformation benefits that they’re looking for. User experience, you know, transformation. Yeah, that’s the that’s our presence here in Atlanta. We do pretty much everything that happens in our headquarters in Redmond, here in Atlanta for our customers, close in near to us in this region.

Lee Kantor: So what kind of Microsoft resources are available for the small to mid-size business owner? How do you interact with that community?

Rohit Panedka: So we have several ways. I mean, first and foremost, we have, uh, you know, many resources online and in digital methods for them to reach out to us. We also have support systems where they can reach out to get, you know, help with adoption or even when they’re stuck with a problem, you know, there’s free support where they can call A18 hundred number and get support. We also serve them through chat modalities. We have very specific programs around helping them first, you know, understand their jobs to be done, what we call what are they trying to achieve for their business and then help them adopt our technology to help resolve those jobs to be done. And then we have some persistent relationships with them to make sure that they’re continuing to get the best value out of our products, their subscription, and then also, you know, continue to look at as their business is growing and transforming, how our products can further help them. So we have very many ways that SMBs leverages to grow their business.

Lee Kantor: Now, part of that is this Microsoft and LinkedIn Work Trend Index. Can you speak of that? Any insight that you gleaned from that?

Rohit Panedka: Yeah. You know a little bit about the work trend index itself. Uh, we started this report out, uh, back during the pandemic, you know, where work took a pretty huge turn towards virtual. And, you know, businesses and users alike had to adopt a lot of digital mechanisms to get work done. And we started publishing that report every year. And in 2024, uh, you know, we met with 30, 31,000 users and 31 different countries. We spoke to, you know, our, uh, the S 500, uh, what we call the fortune 500 companies. Uh, and we studied trillions of telemetry data from productivity software that our, you know, users and businesses use. And, uh, you know, we we found a really interesting, uh, shift in work, which is, uh, more and more users are bringing, uh, AI to work and using AI to help them with their work. Uh, Atlanta in general is largely leading, uh, that, uh, you know, trend almost four out of every knowledge worker based in Atlanta is using generative AI at work. Um, and, uh, about three out of four of those users are bringing their own AI to work, and they’re not waiting for, uh, their businesses and business leaders to catch up. Uh, they have found the value in AI, uh, to, to do better work and free up time. And, uh, they’re taking full advantage of it.

Lee Kantor: Now, how are you defining AI in terms of use? Because, I mean, people were using AI years ago when they were asking their Alexa, you know, what’s the weather today?

Rohit Panedka: Yeah, that’s actually a great question. Um, you know, when we think about the current models, they’re actually based on large language models, which, uh, you know, have the ability to, uh, give more contextual responses rather than general, you know, uh, very high level responses to the point, uh, as an example, uh, I use, uh, generative AI to help me with my work, uh, particularly when I start the day, I basically come to copilot, Microsoft copilot and say, you know, help me identify all the important meetings of the day and tell me, what are the, uh, you know, critical pieces of information I would need for that? Those meetings, uh, what are the, you know, decisions that are waiting, uh, for me to be to make, uh, even during meetings? Uh, I, you know, ask questions like, what’s a really good question to ask based on this data? So these kinds of very contextual information based, uh, you know, uh, work support was not available in the previous versions of AI. Um, this is a very powerful, uh, you know, mechanism to help users really, you know, bring AI as an assistant to the work that they do. Right? That’s a huge shift. And as you know, many of us are not used to having assistants at work. This is really democratizing, uh, you know, uh, work assistants to, to pretty much all the knowledge workers.

Lee Kantor: So if you were an entrepreneur or even an aspiring entrepreneur, how would you kind of leverage AI today? Like what would you how would you kind of incorporate like, um, you know, maybe share some use cases or some, you know, actionable activities you would do, uh, to leverage AI throughout your entrepreneurial workday?

Rohit Panedka: That is a great question. You know, one thing that we are finding as entrepreneurs and business owners and business leaders are opting, I is, uh, you know, they’re pausing to think about what is their AI strategy. And what we’re finding is a better way to think about AI is think about your business strategy. You know, your core business strategy still remains the same. Your core mission of, uh, you know, what you want to serve your customers with or what products you want to go to market with, uh, and apply AI to make, uh, you know, speed up that strategy and transform that, uh, business. You know, good examples of those could be when serving customers in the customer service, uh, you know, engagements, leveraging AI. You know, large language models can help identify customers issues quickly, helping the customer service agents with knowledge at hand, uh, being proactive about the questions they can ask, making the whole customer service interaction a lot more, uh, you know, easy and pleasurable for customers, but also for the, uh, agents that serve them. Uh, so that’s a workflow that’s, you know, really up for disruption.

Rohit Panedka: And many of our customers are starting to leverage, uh, in that space. Uh, we also have, uh, you know, creative development. Uh, we have Estee Lauder as a, you know, customer that actually is using, um, generative AI for their product development and reimagining, uh, customer experience locally in Atlanta, we have, uh, Coca-Cola, uh, that has, uh, really looked at all stacks of their business, you know, back office work, uh, data analysis and data crunching, but also in some of the front office, uh, you know, customer serving, uh, situations. So I think we should think about, you know, if I were an entrepreneur, I would think of, uh, every area of my business, you know, how do I serve my customers better and faster? How do I make my employee experience better? Because with this assistance, they can be faster. They can, you know, uh, get rid of some of their menial tasks and focus on more of the meaningful aspects of their jobs, like being strategic and creative and happy employees equals happy customers equals great business.

Lee Kantor: But, um, as you mentioned, you’re making it seem like it’s pretty easy to integrate into your workflow. It just ask it questions, use it as an assistant. But isn’t it true that in order to really wring out as much value as possible, you have to be pretty good at asking those questions and those prompts? Because you can’t just ask, how do I make my, you know, um, employees happier? You have to ask a very a more specific question in order to get an answer that’s more fruitful.

Rohit Panedka: Yeah, you’re spot only. And, uh, you know, this is where we are starting to also see the emergence of what we call super users, right? These are not necessarily, uh, born. Right? I mean, these are workers like you and me that are starting to leverage AI more. And it is a constant, uh, you know, learning and trialing and erroring, uh, kind of approach. So these what we’ve seen with these power users is they experiment every day. Uh, they’re consistent users of AI. Uh, they use it every day. Uh, they ask, uh, you know, these prompts, we also see behaviors of them sharing their prompting behaviors with other coworkers that are doing similar work, uh, learning from them. Uh, they also, uh, give feedback. So, you know, all of the copilot, uh, you know, uh, surfaces of ours have ability for you to give feedback of when a prompt didn’t work. That gives us insights to make sure that the product is consistently evolving and getting better at answering users questions. The other thing I would say from a business leader perspective, leaders leadership perspective is encourage this use and experimentation.

Rohit Panedka: Um, you know, we have seen that organizations that have these, you know, propensity for super users and being much of the workforce is when they hear from CEOs, when they hear from the leadership, the importance of AI, the importance of adopting it. And also, uh, you know, invest in some of these training. I’d also say one thing from a Microsoft perspective as well is when you open up and start using Copilot, for every prompt, you will see suggested prompts as well as, uh, as a, as a starting point. So even if you’re brand new, if you start typing a certain intent of yours, we give you suggestions on prompts, but also on the prompt box right next to it. We also have what we call Copilot lab, which is just a click away where you can start seeing based on the scenarios you want information on. We can guide you through that. And there’s pre-canned prompts. Now obviously, like I said earlier, as you start using this, make it very personal to your work and your situation. And the model learns with, you know, based on your own behavior.

Lee Kantor: So then as you’re kind of exploring an area, it’s remembering what you’ve previously asked. So it’s building on that rather than you starting from a blank page every time you’re using it.

Rohit Panedka: That is correct. It actually, uh, remembers the context of you as a user and, you know, bases it on your data, right? And not anybody else’s. So it’s very, uh, that’s also important from a, you know, data protection and privacy perspective. It’s all within your, uh, you know, usage and usage patterns and data.

Lee Kantor: So now how would an entrepreneur kind of leverage it in terms of inputting some of its own data into it? So it’s it’s building knowledge based on the universe that exists in that organization.

Rohit Panedka: Yeah. So, you know, this is where we definitely encourage, you know, uh, working with Microsoft, you know, whether it’s your account, uh, relationship managers or customer success managers and, you know, have a strategy and an enterprise strategy, right? We we definitely recommend that, you know, we think through your business ideas. We have copilot, copilot scenario libraries that are very available and easy to use. Uh, so think through how and what data that you want to, you know, expose for these kinds of, uh, you know, business use cases and worker use cases and, and, uh, you know, put some boundaries around that. It all starts with how can you, you know, be relevant with your data, but also secure with the data in the way it’s used. And then, you know, obviously copilot does its job. Um, but I would say start with that.

Lee Kantor: Now, for the folks out there that are apprehensive about AI, there’s a lot of fear in the unknown, and especially when a new disruption comes into play, there’s a lot of catastrophizing of what’s going to happen in worst case scenarios. What would you say to the folks that are nervous about the future with an AI assistant as part of the team?

Rohit Panedka: You know, um, that’s that’s I mean, that’s a very fair concern, especially when a technology is new. Uh, we we are open to those kinds of, uh, you know, skepticism and, and, uh, but, you know, we continue to learn and we obviously steep ourselves in data, and data is very clear. Um, you know, workers are still reeling with, uh, you know, mounting amounts of work, uh, pace and volume is consistently mounting, which is why we are seeing four out of every five users in Atlanta using generative AI. We are seeing, uh, you know, three out of every four worker bringing their own AI. Now, this is a business opportunity for business leaders. You know, uh, get on with the plan, right? You know, make sure that we are creating a, uh, work environment and enabling our employees with those tools to take advantage of it. The third piece, I would say is, uh, you know, from a data perspective, while, you know, there is this fear that, hey, you know, jobs could be taken away by AI, that is not entirely true in the sense when we look at the data, when we look at the LinkedIn data, you know, almost half of the job seekers today are looking for a career change. And over two thirds of the managers that are looking for hiring individuals are looking for people with, uh, you know, AI skills. They’re even saying that they would hire somebody with AI skills more than experience. So I think that suggests that the future is going to be different, in the sense that there will always going to be demand for, uh, you know, people, uh, with, with skills. And in this case, the skills are going to be, uh, with, with AI skills.

Lee Kantor: Now, are you where are we kind of in this in the growth of AI? Is this are we at the very beginning? Is this the first inning? Are we in the seventh inning stretch here? Where are we at?

Rohit Panedka: Uh, you know, for the for from from our perspective, we say, you know, we are the first the first inning was experimentation. Now we’re in the, you know, first to second innings, which is, you know, take these experiments and translate this into business strategy. And as, uh, more and more users and entrepreneurs and enterprises start leveraging AI for their use cases, then comes the rest of the innings, which is there’s a lot more use cases to solve for, you know, beyond knowledge workers. There are frontline workers, uh, there are different verticals in the industry that are probably more, uh, you know, uh, you know, sensitive to security and privacy and things like that. So I think it’s going to take time and to, to get to all of the possible business transformation and user experience transformation. So I think we’re, we’ve we’ve kind of gotten through the first innings of, hey, was this novelty. Let’s experiment. Now we know. No, it’s actually really helping work and transform work in businesses. And we have to now start, you know, really sticking to that journey and invest ourselves, uh, and commit ourselves to that journey because we’ll all learn, uh, the more enterprises, entrepreneurs and users use these products, the better they become, because those that feedback is what helps us make sure that our products are meeting, uh, you know, everybody’s needs.

Lee Kantor: So how does an enterprise level organization like Microsoft help the end user when you have a disruption like this that like you said, we’re maybe out of the beginning stages, but it’s it’s, um, so rapidly evolving and the speed every year it gets so much smarter and so much, uh, more beneficial to the end users. How do you help kind of guide or sherpa the, uh, consumer into not only embracing the technology, but really kind of wringing out the most value from it.

Rohit Panedka: Yeah. Uh, that’s a great question. And, you know, I think when we think about, uh, you know, our responsibility, that is key as well. Uh, you know, you might have heard of, uh, investments that we’re making in different markets in terms of, you know, learning and, and, uh, uh, training and skilling, uh, people with AI skills. We are also, um, you know, making available free courses on LinkedIn where, you know, there’s a ton of courses there if you go and look up for LinkedIn learning in LinkedIn learning, uh, for AI skills, there’s a lot of courses there for, uh, from, you know, from right from the beginning, where to start all the way up to scaling up. Uh, we also have to, you know, to your point of small business owners and, uh, even enterprises, uh, copilot scenario library, this is for folks that are in charge of making AI their strategy. And, uh, uh, you know, their business strategy. So we have those kinds of help. And as I said, you know, very large enterprises that have relationships with us, uh, we have customer solution architects and, uh, you know, uh, success managers and relationship managers that will engage and take our customers through that journey. Uh, we’re all in this together. And I say this again and again, which is while we do that, we are being very, uh, intentional about understanding how users are using it, how, uh, enterprises are using it, what are their guardrails? And we are making sure that our product is, you know, aligning to those so that we can be, uh, a one step ahead in terms of making sure as people are adopting more and more they have they get what they need.

Lee Kantor: So if somebody wants to learn more, uh, connect with you, somebody on the Microsoft team on how to best kind of leverage this is it through LinkedIn or is it through Microsoft? Is it through a combination? How what coordinates would you send somebody to, uh, learn more?

Rohit Panedka: Yeah. So, you know, I would definitely encourage folks to go to microsoft.com forward slash, uh, work trend index or work labs. Uh, we have a lot of resources there for anybody that wants to learn more about these technologies. But if you have specific needs, depending on whether you have a relationship with Microsoft, in the case of you having a relationship with Microsoft, definitely leverage your, you know, uh, account managers and uh, or like I mentioned, you know, our support channels that you can come through, uh, if you want to self-study, uh, you know, sources like LinkedIn, uh, you know, feel free to use any of those. And. Yeah, again, you know, if you have any, uh, you know, questions for us, just reach out to us on, you know, Microsoft.com and give us feedback, and we’ll reach out back to you.

Lee Kantor: While we’re ahead. Thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Rohit Panedka: Thank you, Lee, and thanks for the work you do for our Atlanta, uh, listeners.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook, and Twitter

Tagged With: Microsoft, Rohit Panedka

Exploring Computer Science E18

December 8, 2021 by Karen

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Exploring Computer Science E18

In celebration of CS Ed Week, hosts Kelly Greene and Claire Conway engage in a conversation with guests from a variety of computer science industry organizations including Microsoft, American Express, State Farm, TCS and GenTech Support.

Reginald Jackson from State Farm is a Infrastructure and Dev Ops Analyst with a passion for electric vehicles. Serene Gallegos Suero from Tata Consultancy Services is an Engagement Manager and celebrates her educator background by encouraging failure as an option.

American Express team members Amanda Pulawski and Shilpa Dhopate share about how they environment their work environment focused on the Agile model! Jenna Esek an education specialist from Microsoft shares her less than traditional career path to Computer Science and Michael Wilson from GenTech Support reveals how he found his passion in supporting the community with tech services!

In this episode of STEM Unplugged, our guests get right into our discussion about the importance of Computer Science here in our growing tech industry in Arizona. Each guest identifies a misconception and how they are working to myth bust the stereotypes of computer science professionals. They address ways to learn more about their company, careers and ways to address those misconceptions as individuals.

State Farm is a mutual company that makes its primary focus its policyholders. Our more than 55,000 employees and more than 19,000 independent contractor agents service 83 million policies and accounts throughout the U.S. Approaching its 100th anniversary in June 2022, it remains as the top insurance company and ranked 39 on the Forbes 500 list for 2021.

Reginal-Jackson-STEM-UnpluggedPassionate technologist with a love of all things STEM, Reginald Jackson’s current endeavors include launching a Tesla/EV based instagram called TheTeslaBruh along with the BasicBlackPodcast. He has not let a pandemic slow him down, it merely opened other opportunities in different areas.

His career spans over 25 years in the IT industry, working in various sectors from education, healthcare and now the insurance industry. Now more than ever with the working world transitioning to a work from home model, he has converted his office into a home studio where he creates content for podcasts and voiceover work.

He recently voiced a part for a COVID 19 play based in the Netherlands called “Off the Wall” by Tommy Hatim Sherif.

A current role he takes great pride in is  “Nurse Support” for his Covid 19 fighting shero who is a travel nurse supporting Arizona, and California with their new boston terrier puppy Dutchess.

Connect with Reginald on LinkedIn and Instagram.

Tata Consultancy Services is a purpose-led transformation partner to many of the world’s largest businesses. For more than 50 years, they have been collaborating with clients and communities to build a greater future through innovation and collective knowledge.

TCS offers an integrated portfolio of cognitive powered business, technology, and engineering services and solutions. The company’s over 500,000 consultants in 46 countries help empower individuals, enterprises, and societies to build on belief. TCS-logo

Recently, TCS announced plans to expand its operations in Arizona, investing more than $300 million by 2026 and hiring more than 220 employees by 2023, to meet the digital transformation needs of its customers.

TCS will also continue to expand the reach of its STEM and Computer Science education programs in Arizona by increasing teacher training and online content for students over the next two years.

Serene-Gallegos-Suero-STEM-UnpluggedSerene Gallegos Suero is an Engagement Manager on the Global Corporate Social Responsibility team at Tata Consultancy Services (TCS).

In her role, she leads the Ignite My Future initiative, the company’s flagship STEM education program. Her goal is to bring free, high-quality teacher professional development that incorporates computational thinking into all core subject areas.

A proud former NYC public school teacher, she has devoted her career to improving educational experiences, opportunities, and outcomes for young people from underrepresented communities.

Connect with Serene on LinkedIn and follow TCS on Facebook, Twitter and Instagram.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible – and we’re proud to back each other every step of the way. AXPBlueBoxLogoAlternateREGULARscaleRGBDIGITAL700x700

When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

Amanda-Pulawski-STEM-UnpluggedAmanda Pulawski is an Electrical Engineer by degree; Software Engineer and Engineering Leader by trade. She has start-up to large-scale enterprise experience in domains ranging from B2B security products to Healthcare to Financial Services and including commercial enterprise software and DoD.

Amanda is a lifelong learner with an analytic mind she says she can’t seem to shut off, a student of feedback and an engineering and optimization enthusiast.

Connect with Amanda on LinkedIn.

Shilpa-Dhopate-STEM-UnpluggedShilpa Dhopate has a unique combination of broad software architecture experience and hands-on engineering skills. She has built and led winning product engineering teams and delivered innovative products that solve real-world problems.

She is known for her collaborative, transformational and innovative leadership, challenging herself and her teams to innovate, and driving technical change.

Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

The Microsoft Store Direct Sales and Support team is available to help you find the right solutions for your institution. From providing purchasing guidance, through setup and training, we’re here with you every step of the way. Microsoft-logo

Microsoft Store Direct Sales and Support offers free education training and expert support tailored to your institution’s unique needs. Our Microsoft Innovative Educator teaching and learning tools provide professional development credits as well as answer quick questions. Free virtual workshops are available for staff, teachers, students, and families. Reach out to schedule a discovery call and learn more.

Jenna-Esek-STEM-UnpluggedDriven by a passion to create genuine connections while helping people, Jenna Esek has enjoyed navigating a series of community-focused customer-centric roles. Her desire to constantly learn, push herself, and take part in new experiences has led her to take on numerous challenges throughout her career.

Jenna started her Microsoft career with Microsoft Store in 2016. This combined Jenna’s passions for customer service, education, and technology, while also challenging her to become a subject matter expert on solutions she previously knew little about. Throughout four years, Jenna managed community initiatives and kept a growth-mindset, constantly seeking out new ways to help customers achieve more with technology.

With the closure of physical Microsoft Stores, Jenna has transitioned into a remote support role as an Education Specialist. She now has the ability to provide elevated resources and support to schools, with a consistent goal of helping classrooms run efficiently in a changing landscape.

Connect with Jenna on LinkedIn.

GTLOGOblue

GenTech is a community tech hub managed by brilliant techs with backgrounds in engineering, IT support, computer science and programming. All of the high school and college students that work at GenTech are stakeholders in the company and are intricately involved in running the business.

GenTechs consistently exchange ideas about new technologies and collaborate with industry professionals. Our signature service is personal tech support where you will experience kindness and individual attention to your tech questions. GenTech has a full service, computer repair counter onsite. Virtual and home services are available.

Michael-Wilson-STEM-UnpluggedMichael Wilson is a recent graduate of GCU in Cybersecurity and Information Technology. He expertly manages the GenTech store overseeing hardware intakes, daily operations, repair processes, scheduling and customer support.

Michael is excited to kick start his career in a meaningful way by helping the community in tech services and teaching kids the tech skills they need to prepare them for their future.

Follow GenTech on LinkedIn and Facebook.

About Our Sponsor

SciTech Institute™ was established as the Arizona Technology Council Foundation as the conduit for collaboration among STEM industry, academia, civic, and non-profit organizations in Arizona. Now, rebranded and named the SciTech Institute™ the goal centers around aligning assets and resources to motivate individuals to pursue STEM-related educational and career paths or find a passion while engaged in community events during the SciTech Festival.

The Chief Science Officer program highlights the 6th-12th graders that have been selected as leaders in their schools and communities to receive training to build a world-class community of diverse STEM-literate workers and knowledgeable, engaged citizens. Science For All allows for tax credit donations to provide engaging experiences for students while RAIN (Rural Activation Innovation Network) focuses on resources for the rural areas of Arizona.

As a STEM Learning Ecosystem, SciTech Institute™ focuses on collaboration and connecting individuals with opportunities! STEM Professionals are encouraged to engage with the future workforce by serving as a mentor, leadership coach, panelist, keynote and session trainer during a variety of conferences hosted or sponsored by SciTech Institute™ and The Arizona Technology Council.

Teachers and Administrators are invited to connect with the resources available while activating a large network of STEM champions for student projects, judges at events, volunteers, exhibitors and more. SciTech Festival Event Coordinators are supported during the planning and execution of community STEM events around the state by the SciTech STREET Team Members and the growing network of volunteers. The possibilities are endless! SciTech Institute™ looks forward to connecting with you today. Visit SciTechInstitute.org today for more information.

Follow SciTech Institute on LinkedIn, Facebook, Twitter and Instagram.

About Your STEM Unplugged Hosts

After grow up in rural New York and joining the United States Army, Kelly Greene learned quickly to adapt to her surroundings to be successful. She attended Wittenberg University in Springfield, Ohio to earn her Bachelor’s Degree in Elementary Education.

She also enlisted in the United States Army and after graduating from training, Kelly traveled the world with the military. While stationed in Misawa, Japan, she fell in love with learning about cultures around the world. Even as a deployed Soldier during Operation Iraqi Freedom for two tours, she found opportunities to connect with the local children to form the Victory Base Council Girl Scouts with her fellow servicemen.

In 2013, she was deployed to Afghanistan in support of Operation Enduring Freedom and traveled the country by air. During this deployment, she had the opportunity to utilize the most advanced technologies available to the tactical HUMINT operations in theater. Upon return from combat, she retired with 21 years of service and began teaching. From 6th grade Math to 7th grade STEM, Kelly used her enthusiastic nature combined with her strong classroom management to design curriculum based on the Engineering Design Process!

Now, as the Chief Operating Officer at SciTech Institute, Kelly is excited to serve the communities in Arizona and beyond to share their interest in STEM!

Claire-ConwayClaire Conway is the STEM Ecosystem Programs Manager at SciTech Institute.

Connect with Claire on LinkedIn.

Tagged With: American Express, gentech, gentech support, Microsoft, state farm, Tata Consultancy Services

Embrace Your Beauty: Fierce and Fabulous Women Over 40

October 28, 2021 by Karen

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Embrace Your Beauty: Fierce and Fabulous Women Over 40

Karianne Munstedt Portrait helps women business owners and professional change the way they see and speak to themselves. They do this through portrait photography, anti-perfectionism coaching, and intimate retreats.

Karianne-Munstedt-Phoenix-Business-RadioXKarianne Munstedt is an award-winning portrait photographer and business owner, a speaker, coach and author. She is an artist and nurturer, fiercely motivated by using her talents to make women feel confident, empowered, and whole. As a curvy woman who was very critical of her body, she spent nearly a decade hiding behind the camera, never stepping in front of it out of fear of shame and judgment around her body and choices.

Now, Karianne exists fully in photos for her business and in her personal life. She routinely posts real and raw photos of herself, shifting the way we define beauty and proving that we all are worthy of existing fully in photos, no matter our perceived flaws. Karianne inspires women around the world to show up as real versions of themselves in their photos, not the “perfect” versions they were taught to show. KM-Logo-final

Connect with Karianne on LinkedIn, Facebook and Instagram.

Microsoft Corporation is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers.

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world.

Kimberly-Thigpen-Phoenix-Business-RadioXKimberly Thigpen is an innovative technology executive, leading the Windows Commercial team at Microsoft to drive change that enhances the commercial customer Windows experience.

Prior to joining Microsoft, she was the Director of IT Applications at Make-A-Wish where she led the technology applications efforts that enables wish-granting and drives revenue generation and operations effectiveness. Kim has served in technology leadership roles for First Solar, Honeywell Aerospace, and Citibank.

She received an M.B.A. degree from Notre Dame and a Bachelor of Business Administration degree in Finance from Howard University. Since 2019, Kim has served as Governance on the Notre Dame Women Connect board.

In 2021, she was nominated as Treasurer for the ND Club of Phoenix. She is a member of Delta Sigma Theta Sorority, Inc. She is a loving wife to Fred, and they are blessed with 2 wonderful daughters: Sidney, an Epidemiologist and Kierstin, a competitive equestrian and student at Cal Poly (SLO).

Her hobbies include traveling the globe, volunteering her time to community service, exploring wine vineyards, hiking, spending time with family and friends and attending equestrian events.

Connect with Kimberly on LinkedIn.

Prism HR is the leading HR consulting firm in Las Vegas. Established in 2003, we support clients throughout the country with their HR needs. We assist international clients with HR-related tasks and ensure legal compliance with local, state, and federal law when opening locations or employing workers in the United States. And, supplement existing HR staff when needed. Prism-Logo-WhiteBkgrnd-01

Prism HR uses a multi-faceted approach to an organization’s human resource needs that ensures human resource initiatives are legally compliant with local, state and federal law, reflective of company culture and industry, and aligned with the strategic growth, development and life cycle of the organization.

We work with companies in a variety of industry sectors, including manufacturing, retail, cannabis, telecommunications, broadcasting, engineering, banking, gaming, professional services and more.

Service areas include audits, benefits design and implementation, compensation plan development and strategy, employee and labor relations, forms library, handbooks, hearing representation (unemployment, EEOC, DOL), HR Hotline, investigations, job descriptions, legal compliance, mergers and acquisitions, onsite HR support, policy and procedure development, process improvement, professional coaching, recruiting and staffing, risk management, safety, strategic business development, technology implementations, termination assistance and training.

Mary-Beth-Hartleb-Phoenix-Business-RadioXMary Beth Hartleb’s career spans more than thirty years in the human resources field working with Fortune 500 companies while developing human resource departments for smaller, entrepreneurial ventures.

She is experienced in various industries including gaming, restaurant, association management, education, energy, legal, cannabis, telecommunications, retail, broadcasting, manufacturing, engineering, government and non-profits.

She founded Prism HR Consulting-Global Management Group in 2003. Prism HR supports local, national and international companies in all areas of HR.

She currently serves on many boards and committees including the Henderson Chamber of Commerce Board of Directors, she is Vice Chair of the IMPAC committee, on the Board of Directors for Heaven Can Wait, Nevada State College and the development committee for the National Atomic Testing Museum.

In 2020, Mary Beth was appointed by Nevada Governor Sisolak to the task force on Employee Misclassification. Previously, she served at the appointment of Governor Sandoval to the Board of Directors for the Nevada Workforce Investment Board and is a past Board Member for the Girl Scouts of Southern Nevada and Neon Museum.

In 2007, Mary Beth was awarded the Woman in Business Champion award by the United States Small Business Administration. In 2010-2011, she assumed responsibility as State Council Director for the Society of Human Resource Management having previously served as President of the Southern Nevada Human Resource Association.

In 2010, In Business bestowed her with the Entrepreneur Award. In 2011, NAWBO awarded her the Entrepreneur of the Year Award. She was a finalist recipient of the Athena Award bestowed by the Women’s Chamber of Commerce and is inducted into their Hall of Fame. In 2021, the Henderson Chamber of Commerce named her as Board Member of the Year.

Mary Beth earned a J.D. from the William S. Boyd School of Law, holds a master’s degree in Human Resource Management and a bachelor’s degree in Marketing and Business Administration. Credentials include the Senior Human Resource Professional (SPHR) designation from the SHRM and Certified Professional Coach (CPC).

Follow Prism HR on LinkedIn.

Joi In Style is a professional image and wardrobe styling company specializing in leading people to create a personal style and image that is empowering and brings out their inner potential, leading to higher self-esteem and greater success both personally and professionally. JoiInStyleLOGO-031321

The company is built on several principals. The first one is “when you look good, you feel good”, and Joi In Style aims to teach every client how to put their best foot forward to feel good about how they present themselves to the world in every situation, whether speaking on stage or just heading to the grocery store.

The second principal is “everywhere you go, there you are!” That means that you never know when or where your next opportunity will present itself; therefore, your brand must be represented at all times. That does not mean that you have to be wearing a power-suit every day, but you do want to be aware of how you are representing your brand on a daily basis, even outside of business hours.

Joi In Style shows clients how to create an image and an effortless signature style that allows anyone to be ready for those opportunities….from Wal Mart to Wall Street!

Nicole-Thompson-Phoenix-Business-RadioXNicole Thompson, of Joi In Style, has been dressing women and men for over a decade, since 2007. Her expertise is ensuring that people who have a big message make sure that their exterior appearance matches that big message everywhere they go…from Wal Mart to Wall Street and everything in between.

Nicole has been a professional Image Consultant, and Wardrobe Stylist for over a decade. Her mission is to bring her clients’ appearance into alignment with their values and who they are on the inside, as well as send a clear message of what they want to convey on the outside.

Her specialty is teaching speakers, authors, journalists & news anchors, attorneys, and coaches how to cultivate an everyday style, as well as a stage image, that is as powerful as their message. She teaches how to really use fashion, style, and image positively to make upward moves in life and business.

Connect with Nicole on Instagram.

Rebecca-Panico-Phoenix-Business-RadioXRebecca Panico is a seasoned marketing and advertising professional with over 20 years experience in media investment strategy.

Rebecca is a passionate and energetic individual successful in identifying, planning, negotiating and cultivating partnerships that drive market share growth with fortune 500 brands.

Connect with Rebecca on LinkedIn.

Lynea Art + Design is a brand new company empowering people to live authentically in their homes. Cathryn empowers and encourages her clients to dive deep and discover what they truly enjoy and surround themselves in it. Be yourself in your own home. It’s not her style. It’s your style.

Cathryn-Lynea-Phoenix-Business-RadioXCathryn Lynea has two degrees from U.C. Berkeley, History of Art and Business Administration.

Once in the Big 4 accounting world, then a stay at home wife and mother for 13 years, she is launching her passion in her own firm, Lynea Art + Design.

Currently representing the very talented artist and musician, Jason Hoopes.

Phoenix-House-Show-Logos

Tagged With: Arizona photographer, bill gates, HR consulting, hr outsourcing, Human Resources Consulting, Human Resources Outsourcing, Microsoft, Nicole Joi Stylist, Nicole Thompson, phoenix photographer, portrait photography, stylist in Phoenix, wardrobe coach in Arizona, Windows, Xbox

Matt Baldwin and Debra Cohen, Vertisys

July 16, 2019 by John Ray

North Fulton Business Radio
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Debra Cohen and Matt Baldwin

“North Fulton Business Radio,” Episode 149:  Matt Baldwin and Debra Cohen, Vertisys

Our guests on this edition of “North Fulton Business Radio” are Matt Baldwin and Debra Cohen of Vertisys. Matt and Debra talk about where most breaches come from (company insiders) and how to educate on how best to use their system. Matt and Debra also talk with Host John Ray about one of their specialties, IT services for law firms, as well as the extraordinary customer experience they deliver for all of their clients.

Matt Baldwin, Founder and President of Vertisys

Matt Baldwin, Vertisys

Matt Baldwin is the Founder and President of Vertisys. After managing the service department of Applied Computer Technologies for 4 years, Matt founded Vertisys Corp in 1992, expanding the business to over 20 employees by 2014. Matt studied music at Jacksonville State University, and currently holds certifications for Microsoft, HP, Dell and Autonomy. Matt’s expertise revolves around Enterprise Content Management (ECM), with over 20 years experience in that arena, and leverages that knowledge to create unique solutions for his clients.

 

Debra Cohen, Account Manager, Vertisys

Debra Cohen, Vertisys

Debra Cohen is an Account Manager for Vertisys. Debra Cohen began her sales career selling audio-visual equipment and computer graphics solutions. For the last 28 years she has been selling IT solutions, 21 of which have been for Vertisys Corp. As an Account Executive, Debra is responsible for managing current client relationships and developing new ones. These responsibilities include researching and recommending effective IT solutions for each individual client environment, quoting and purchasing IT equipment and software, maintaining and developing vendor relationships, assisting in the planning and coordination of project implementation and most importantly, general customer service.

Veritsys

Vertisys is a system integrator / managed service provider (MSP) that partners with businesses of all sizes in the southeast U.S. Having been in business for 28 years, they specialize in cloud migrations, service/support, compliance, security, storage and hosting. Their biggest market segment is in the legal vertical. Vertisys also provides consulting services that revolve around content and document management solutions.

For more information, visit their website at https://www.vertisys.com/ or call 770-955-1755.

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

  

 

Tagged With: data security, Debra Cohen, document management, document management systems, email server, hacking, it services, IT services for law firms, malware, Managed Service Provider, Matt Baldwin, Microsoft, Microsoft products, Microsoft Windows, MSP, network assessment, PITA, remote computing, spam protection, systems integration, third party assessment, unleavened bread, Vertisys, Windows 10, Windows 7

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

June 18, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
Gregg Burkhalter, "The LinkedIn Guy" and Personal Branding Coach
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John Ray with Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

“North Fulton Business Radio,” Episode 143:  Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Why is building and maintaining a personal brand so important? Why should corporations not just encourage but train their employees on using LinkedIn to build their personal brand? Gregg Burkhalter answers these questions and much more as he speaks with Host John Ray on this edition of “North Fulton Business Radio.”

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach

Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.

Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.

Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars. He is also a frequent speaker at civic and chamber events and area universities.

For more information or to connect with Gregg, you can go to Gregg’s website or connect with him on LinkedIn here.

 

 

 

 

 

“North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Show Transcript

Intro: [00:00:06] Live from the Business RadioX Studio inside Renasant Bank, the bank that specializes in understanding you, it’s time for North Fulton Business Radio.

John Ray: [00:00:19] And hello again, everyone. Welcome to another edition of North Fulton Business Radio. I’m John Ray. And we are coming to you from the Business RadioX Studio inside Renasant Bank. Folks, today, you’re connected more than ever, whether it’s your friends, your family, or your life. Renasant understands how you bank, offering the mobile banking services you need. Renasant also knows that, sometimes, you need to speak to real people with real answers. That’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. For more information, go to renasantbank.com Renasant Bank, understanding you. Member of FDIC.

John Ray: [00:01:02] And I want to move to an old friend, a great guy, serves his clients extraordinarily well, Gregg Burkhalter, the LinkedIn guy.

Gregg Burkhalter: [00:01:15] Hello, John Ray.

John Ray: [00:01:17] A personal branding coach.

Gregg Burkhalter: [00:01:17] Great to be here. Thank you. By the way, your studio is amazing.

John Ray: [00:01:21] You like it?

Gregg Burkhalter: [00:01:22] I think you took it up a notch or two, man.

John Ray: [00:01:23] Well, thank you. Well, you were here, I guess, maybe a year or so ago. And you were at our old place, and we’ve moved on up.

Gregg Burkhalter: [00:01:32] I will agree. This is a great facility. Renasant is like a prime location to do this kind of thing. So, congratulations.

John Ray: [00:01:38] Thank you, sir. I appreciate that. So, for those that don’t know you, and those that are increasingly smaller number of people that don’t know Gregg Burkhalter, but for those that don’t know you, tell them a little bit about who you are and what you do.

Gregg Burkhalter: [00:01:51] Well, Gregg Burkhalter is a personal branding coach who happens to be known as the LinkedIn Guy. And what I do is I help professionals define their personal brand and work with them on a strategy to build that brand. There is a couple of ways you do that. You do it in person, and you do it online. And, of course, my tool of choice for doing it online is LinkedIn. And, originally, I started out doing more one-on-one training sessions. That was sort of my business model. I and did very well at it and got to really work with some elite clients. I continue to work with some elite clients on personals consulting, but I recognized early on that if I want to have the biggest impact on the most number of people, I’ve got to do some corporate stuff.

Gregg Burkhalter: [00:02:31] So, I’ve got to expose myself to more group presentations. And that’s sort of my focus change in the last year or so where I’m doing more corporate and group presentations. And I’m enjoying that. And the reception has been very overwhelming because what’s so cool is, is the company marketing landscape has dramatically changed in the last year. Most are aware, some or not. The way that market to your customer and the way you attract new clients has totally changed. And we’ll probably get into that conversation later on, but that fact has allowed me to talk to more companies.

John Ray: [00:03:00] Yeah, I do want to get into that because you really kind of eat your own cooking, shall we say, because your branding has changed over time, and you started out really focused on LinkedIn, the platform, and you are now really talking about how LinkedIn is a tactic in a bigger strategy, which is, how do you brand yourself personally and professionally.

Gregg Burkhalter: [00:03:26] Correct. I believe when you define your personal brand, you don’t define a brand that’s going to be your brand from now until you quit doing what you’re doing. You’ve got to always be constantly making yourself aware, is my brand value the same as it was a year ago? And if it’s not, what components have increased in value? And I recognize that my personal branding skill set was increasingly my value of [indiscernible].

Gregg Burkhalter: [00:03:49] So, recognizing that fact after a couple of friends brought it to my attention, I decided to put a little bit more emphasis on the personal branding. Once I did that, the timing could not have been better. The business environment started to recognize the value of personal branding, I had people ready to hear my message about personal branding, and that exposure continues to grow. So, the timing was good, and I’m on the path now to spread the word about your personal brand is your gateway to career success and building relationships as part of building that personal brand.

John Ray: [00:04:18] There are a lot of perceptions, Gregg, about what a personal brand is. Why don’t you give your definition? What is a personal brand?

Gregg Burkhalter: [00:04:26] My definition is your personal brand is what people think, feel, or say when they hear your name, or they see your face or name. The short version for that real worthy explanation is this – your brand’s not what you say you are, that’s what other people say you are. And believe it or not, whether you know it, you have a personal brand. You may not be aware of what it is, but you really do know. And a good way to start that query into figuring out what is your personal brand, Google your name. That’s what everybody in the world does when they hear of you or meet you,

Gregg Burkhalter: [00:04:58] In fact, when you go on a job interview, or you’re going to have a meeting with somebody, don’t be worried about that first impression when you walk in the room. That’s your second impression. They already have the first impression. They’ve Googled your name, they’ve checked out your LinkedIn profile. They’re looking to see if the person they found online is the same person that walks through that door.

John Ray: [00:05:17] If it all matches up-

Gregg Burkhalter: [00:05:18] That’s right. Hopefully, you’ve got them so jazzed up by your online presence. Then, when you come in, in person, you just nail it.

John Ray: [00:05:25] Got you. So, you’ve got a personal brand whether you know it or not, so you better tend to it. Now, there are a lot of different aspects to this, whether you’re a job seeker, whether you’re an entrepreneur, professional services provider, whether you’re employee in corporate. Maybe talk a little bit about those different aspects of someone carrying a personal brand.

Gregg Burkhalter: [00:05:51] Well, let’s just say you’re a job seeker out there, your personal brand can make the difference between you getting a job and not getting the job. If you’re competing against someone else with similar education, similar skill set, if you have a strong personal brand, you’re going to get that gig. In fact, I don’t know if you’ve recognized this, but the professional toolbox is totally different than it was, say, five years ago. In fact, when I came along, my professional toolbox was a real skinny flat toolbox. It had two things in it – my education and my experience. Now, the toolbox of the professional man and woman is huge. It has two new power tools that will change your life and your career. Those two new power tools are a strong personal brand and an engaged professional network. Those last two will change your life.

Gregg Burkhalter: [00:06:39] Now, when you’re working for a company, we’re talking about personal branding. When you’re working there, you’ve got to build up your credibility in a company. You do that by being more active, being a fixture at a store front for the company to help spread the brand, become a thought leader for your company. Those kind of things build your personal brand inside of the company, which increases your value and also attracts more people to your company. So, personal branding for company exposure is very important.

Gregg Burkhalter: [00:07:04] Let’s talk about career loss. I talk with a lot of C-level executives. They have a challenge with personal branding because as ladder career C-level executives, that term is totally new to them. They’ve been underneath that corporate veil for 20 or 30 years, and they’re about to leave it. That is extremely scary. So, when I talk to a lot of C-level people, I start out as a cheerleader, re-motivator, re-imager, brander. I go through the whole process. I’m pointing them in the right direction. And this past week, I had a situation arise that actually created a brand-new talking point for me I’ve never said before. I’m going to give it to you right now.

John Ray: [00:07:41] Okay, lay it on me.

Gregg Burkhalter: [00:07:42] If you are a C-level executive, and you’re about to retire, you have to make the decision, at least, six months before you retire, is there any possibility you might change your mind and come back in the workforce? Because if you think you might change your mind, you better maintain your digital presence while you’re thinking it out. If you leave the workforce and get sull and dormant for six months or so, and try to come back, it is a tough task. So, again, if you’re C-level level out there, and you’re about to retire, do some soul searching. Do you want to continue to work? Is there a possibility? If there is, continue to be present in the professional world because it’s harder to stay present and energize that presence than to totally go away and try to reintroduce yourself to people who have forgotten about you.

John Ray: [00:08:30] Sure, sure. We’re speaking with Gregg Burkhalter. He’s the LinkedIn Guy, Greggburkhalter.com. Now, Gregg, let’s come back around a dive into LinkedIn for a second because you are the LinkedIn Guy. LinkedIn has changed dramatically over the last couple of years. I mean, we could point to the Microsoft acquisition and all the investments that Microsoft has made in the platform. How has that changed for the better for using LinkedIn as a personal branding tool?

Gregg Burkhalter: [00:09:03] Well, I’ll tell you, Microsoft’s purchase, I was a little concerned when I first heard about it, but here we are three years later roughly, I’m extremely impressed. I can tell that Microsoft has put a lot more resources into LinkedIn. I can tell they’re really focused on making the platform easier to use, making it where people are engaged and want to use the platform, and creating tools and resources not only to build digital relationships but also take digital relationships and maintain those in the real world. It’s going both ways now with certain things that LinkedIn have in their app program. So, I’m really impressed with that.

Gregg Burkhalter: [00:09:37] There’s always new features coming out every single day to help you do things on LinkedIn to grow your brand. One of the latest ones is video. As you well know in anything nowadays, video is a prime component in brand exposure and also getting your message out there. So, LinkedIn now has video. LinkedIn is also rolling out, limited basis so far, LinkedIn Live, which is a streaming service. Most people aren’t even aware that LinkedIn has added a cell phone mobile app. You can do voice messaging and video messaging easily from your device.

Gregg Burkhalter: [00:10:08] Also, talking about building those real-world relationships from digital relationships, when you’re out there in the field, you can take out your LinkedIn mobile app, and you can share locations with somebody you’re going to be meeting with, and also check your calendar from inside of LinkedIn, and make an appointment to meet somebody using the LinkedIn app. Some really cool stuff like that. Also, if you’re at a gathering, like a networking event, you can bring out your LinkedIn mobile app, and push a button, and you can see all the people within like a hundred feet of you in that room. A great way to build connections with people you don’t know. So, LinkedIn is focused on connections, expanding the network. 630 million people on LinkedIn right now, so they are growing rapidly. That $26.2 billion purchase by Microsoft has proven to be a winner for them.

John Ray: [00:10:52] Sure, absolutely. Now, let’s get back to that C-level executive or that corporate employee. So, you’ve listed all these different additional enhancements that LinkedIn has laid out there for us to use. And I can see somebody out there right now saying, “Greg, I don’t have enough time as it is right now. How am I going to distinguish between all these different aspects of LinkedIn I should use, not use? What should I pay attention to? What should my focus be?

Gregg Burkhalter: [00:11:26] Your focus should be on having a strategy because just being on LinkedIn is not the strategy. It’s, what am I going to do? When am I going to do it? How am I going to do it? As a corporation or a company right now, I can tell you, you’re number one focused on trying to grow your brand is building the personal brands of your employees because your employees are the gateway to brand exposure for your company. As I alluded to earlier in our conversation, one of the main changes in the business environment now is your customer and your future employee don’t believe that company message like they used to. They’re a little skeptical about because you’re marketing to them. What do they believe? They believe the personal brand and the messages of your employees.

Gregg Burkhalter: [00:12:06] So, empower your employees to be ambassadors for your company because they are the ones that actually create the relational connection with your customer. People do business with people. They are the person they get attracted to. So, empower your employees. Not only does it help your brand grow for your company, it’s a good professional development item for your employees. It makes them know that you care about them, tends to make them stay around longer, and they also are turning to people who are thought leaders for your company, it can really help generate some real goodwill for your company.

Gregg Burkhalter: [00:12:39] So, you cannot walk away from branding your employees. The old saying is “Why do I want to brand my employees? Somebody might hire them away.” What if you don’t brand them? That is the worst scenario right now. In fact, I brought a quote in with me. I was hoping I’d have opportunity to do this because I read an article yesterday on LinkedIn by Mark Schaefer. In fact, I shared it on my profile. And this quote was just eye opening. And I want to make sure I got it right. He said, “If you’re still on the fence about personal branding and its cumulative impact in the business world, you’re on a probable path of obsolescence.”

John Ray: [00:13:14] Wow.

Gregg Burkhalter: [00:13:16] That pretty well sums it up right there.

John Ray: [00:13:17] It does, it does. But I’ve got to push back here a little bit. So, if I’m at a big company, I’ve got a manic chase for good people because that’s always a problem, keeping and retaining good people for any company, why do I want to highlight them on LinkedIn? You talked a little bit about that but dig into that a little deeper because that scares me if I’m an employer.

Gregg Burkhalter: [00:13:46] All right. Well, let me give you a figure that might make you more charismatic to that idea. On average, the employees of a company have ten times more followers than the company has followers. So, in other words-

John Ray: [00:13:58] Even the biggest corporations?

Gregg Burkhalter: [00:13:59] Correct.

John Ray: [00:14:00] Really?

Gregg Burkhalter: [00:14:01] The biggest corporations have a lot of employees. You take the connections of all your employees and add those up and take how many followers you have on the LinkedIn company page, you probably have ten times more followers of your employee pages than you did a company page. They provide the exposure. And there’s something about a personal message and an emotional message that is more received, better received than a pitch on the company page. If I were you, connect with someone on LinkedIn as a general rule, you’re not inviting me to pitch you on anything.

John Ray: [00:14:29] True.

Gregg Burkhalter: [00:14:29] You’re inviting in to build a relationship, a relationship based on trust and the value you bring to them. Company page, when you follow a company page, you’re saying, “Please sell me something and please pitch me.” So, tell me about the whole deal how business is done nowadays. Relationships are a big part of the business process. As you probably have noticed, especially in the B2B world, the sale does not go very fast. It takes a lot of nurturing along the way. You don’t send somebody an offer, and, automatically, it closes. There’s a lot of relationships, a lot of conversations occur. So, that emotional relationship of the nurturing of the deal is very important on you closing that deal. And chances are great. If you didn’t have a strong personal brand, and you were not able to build a relationship with a future client, you’re not going to get that sell anyway.

John Ray: [00:15:16] It strikes me that — and I’m going to affirm where you’re coming from on this. It strikes me that it’s pretty shortsighted to think that LinkedIn is the only way for good people to be found, that recruiters, that their whole business is finding good people, and they were doing that long before LinkedIn came along, right? So, it’s a little counter-intuitive to think that, “Well, if we can just keep our employees off of LinkedIn, they won’t be found.”

Gregg Burkhalter: [00:15:45] Well, you keep your employees off LinkedIn, and your customers will never see your brand at the level that you see it. In fact, on LinkedIn, during my presentations when I talk, I talk about the fact that most people on LinkedIn are not looking for you, they discover you. Especially your customers, your customers not looking for you. They discover you. And 90% of the time they discover you, it’s not on your company page. It is on the personal page of one of your employees who has created engaging content that they’ve seen and said, “You know what, this person is a thought leader.” That’s how they find. Of course, there are some people hunting for you on LinkedIn. As you said, recruiters might be looking for you. And, also, people don’t want to sell you stuff, but your customers and your future employees, as a general rule, they discover you.

John Ray: [00:16:26] True.

Gregg Burkhalter: [00:16:27] They discover the magic of your brand as conveyed by your employees.

John Ray: [00:16:31] We’re speaking with Gregg Burkhalter, the LinkedIn guy and personal branding coach and expert. Now, Gregg, how do you work with a company that says, “Okay, I bite. I want to work with you. Help me. Help my employees build our brands.” That’s plural, “Build our brands together.”

Gregg Burkhalter: [00:16:54] Got you. Well, there’s not one size fits. The beginning of that process is a conversation at length about what their business is about, who their customers are, the challenges they’re having on LinkedIn. And whenever I know I’m going to talk to somebody about a LinkedIn training session in the future, I never look at their LinkedIn profile before I speak to them, and I never look at their company page. I want to put myself in the position of their customer or future client. When I talk to them for the very first time, they tell me what they’re about. I listen to what they say. And then, when I go to their LinkedIn profile or company page, I know if there’s a disconnect or what’s going on there.

Gregg Burkhalter: [00:17:31] Once I do that assessment, then I know what I can do. As a general rule, most companies now in the corporate world could really benefit greatly from my one hour or what I call the LinkedIn Power Hour. It has taken me several years to be able to get them 60 minutes of time a total overview of LinkedIn – what it’s about, the psychology, what you do, how to build your personal brand, and give you a to-do list of what you do every day on LinkedIn. It’s taken a while to get there, but I’ve got that down. So, every company could benefit from that.

John Ray: [00:18:01] True.

Gregg Burkhalter: [00:18:01] There’s an extended version of that, which includes a one hour of hands-on LinkedIn training, where we build the foundation of LinkedIn, and then we go under the hood of LinkedIn, and show you what everything does, including the buttons you’ve never seen before, and I give you an opportunity to watch me do my daily activity on LinkedIn, to hear my psychology, to see about psychology, to see my technique. So, when you leave there, you’re empowered with confidence to go out there and start using LinkedIn.

Gregg Burkhalter: [00:18:28] Now, here’s the thing that happens a lot of times when I train companies, I have to warn them. I’ll go into a company, we’ll talk about LinkedIn, and they get fired up. And the first thing they want to do is the next day, go out on LinkedIn, and blow it wide open with content. You can’t do that.

John Ray: [00:18:44] Right. You can’t turn the battleship in one day, right?

Gregg Burkhalter: [00:18:48] But you know what, it gets people thinking about me because when that happens, they say they must have heard Gregg Burkhalter speak. I get blamed for that all the time. So, as a general rule, if you’re not active on LinkedIn, you’ve got to ease your way into it because LinkedIn is really not about you, it’s about the value you bring to the community. So, if you get on LinkedIn from 0 to 100, what that feels like is you walking into a networking group, walking in the door, and passing out your cards and flyers to everyone in the room, and leaving the room, and never saying a word. What they say is, “Who was that?” So, you got to have a strategy on LinkedIn. It’s not 100 miles an hour out of the gate.

John Ray: [00:19:24] Now, let’s back up to that point where you’re checking out someone’s profile and that kind of thing, that when you get to that point, is that where the term that I’ve seen on your profile page, brandstorming — I’ll get that right. Brainstorming, is that where that term comes in?

Gregg Burkhalter: [00:19:41] Brandstorming comes shortly after that.

John Ray: [00:19:44] Okay.

Gregg Burkhalter: [00:19:44] I hear them talk about what they think their brand is about, I’ll look at their profile, and then I give them what I feel as a first impression of brand is. So, that is the beginning of the brandstorming session. And we kind of talk back and forth. I want to know, in priority, what are the most important things in what you’re trying to do? Tell me some of the things. What are your branding items that you feel in your mind are the most important things? And I listen to them tell me those items. Well, they may either tell me those items in non-clear terms. I have to clarify in better terms what they’re trying to say, or they don’t have them in the right order based on what I read. So, we try to figure out, what is their personal brand? What is that?

Gregg Burkhalter: [00:20:20] Then, once we do that, we got decide, how do we present that brand in a humble yet confident way to attract people to their brand, so over a period of time, people would come engaged with their brand, see them as a thought authority, and want to do business with them? The true magic of LinkedIn is you know your brand is really growing when the cold calls slow down and the inbound calls increase. It’s a wonderful spot to be to be only receiving inbound calls and responding inbound calls. That’s when you know you have blown it wide open.

John Ray: [00:20:50] Now, I know there are some folks that say, “Well, hey, Gregg, I’ve already got all those real connections. I’ve already got all those calls. I’ve got a large customer base. So, why do I need to do all this work on LinkedIn?”

Gregg Burkhalter: [00:21:04] I hope you keep those people. I hope they live to be 150 to 200 years old because you’re not growing your base. Here’s the reality. In today’s world, I don’t care how many real relationships you have. If you haven’t digitized those relationships and put them on LinkedIn, so people can see your name and their digital workday, you’re not thought of. You’re not top of mind. In fact, you’re going to end up forgotten. So, you’ve got to have your relationships. They’re great to have them in person. Even both places in person. But digitize them, so you can nurture them and watch those relationships grow because a relationship of somebody in the digital realm is a daily relationship. You know what’s going on in their life every single day. There is no catching up to do when you meet that person. There’s only a continuing to grow the relationship. So, digitize them, put them on LinkedIn, help you out.

John Ray: [00:21:52] Yeah, sure. Now, I want to just take a little side. I’ve got a daughter in college. So, I want to take a little sidebar here to talk about college students because I know you’ve been doing some speaking at colleges, even high schools, and talking to them about how undergraduates, MBA students need to improve their personal brand or establish that personal brand even before they get out in the workplace.

Gregg Burkhalter: [00:22:23] Correct. You got to realize, LinkedIn has been around since 2003, but among the current college graduates right now, it’s not the channel of choice they’ve been using. They’ve been using Facebook and Instagram. And I have to make them aware of, first of all, the value of LinkedIn and the value of their personal brand because going forward, your personal brand is going to be your key to success. I mean, if you don’t have a personal brand-building strategy, you’re not going on the right path to start your career.

Gregg Burkhalter: [00:22:49] In fact, if you’re working right now, I’d venture to say in the next 5 years, 10 years, it might even be 20 years down the road, if you’re working right now, at some point in your career, your personal brand is going to be your only chance of making a living. It’s the only tool you got. And it’s also going to allow you to work at the level you’re accustomed to working. If you don’t have that personal brand, you’re going to be hurting in the business world. So, build your brand, protect your brand. And after you built your brand and people believe your brand, one of the great benefits of that is you can share your brand. Help other people build their brand. It’s a giving thing too. Once you get it, you give it. So, personal branding is virtual, yeah. Career-wise personal branding is very important.

Gregg Burkhalter: [00:23:30] Now, the fine line you have to walk is this, you have your personal brand, and you work for a company. Working for a company, you’re going to share their brand with them, you’re going to share your personal brand, you’re going to promote the company, but you cannot sell out your personal brand to your company. If you sell out your personal brand where your brand is based exclusively on where you work, if you ever lose that job, your brand is going to take a hit. Make sure you maintain your own personal brand skills that are not directly tied to your company, that are transferable should the need be down the road. But you do want to have a strong brand because you are valuable to your employee, you are going to be a brand exposure for your employee, but you also are looking out for yourself too. So, maintain your own personal brand.

John Ray: [00:24:14] And, again, back to the whole point about companies and how companies should react to these phenomena, they’ve got a line to walk, right? I mean, they really want to encourage that employee to not only help them build the company brand but understand the benefits of building that personal brand. They are encouraging that employee to build their own brand.

Gregg Burkhalter: [00:24:36] With this company helping people build personal branding scenarios started rolling out, initially, companies tried to be too structured on that. They set forth a social media policy. And all of a sudden, their employees became robots. People can recognize robots. You’ve got to let your employees have their own personality, their personal skill set. You’ve got to make them real people. Let real people that work for your company share content, build relationships, and represent your company. You’ll be successful. But if it feels plastic, and generic, and a unified effort to do something, it’s not real. It’s not going to work. So, that’s why you got to work with the employee to help them.

Gregg Burkhalter: [00:25:15] Now, one thing you do want to do is make sure your employees, even though you give them some freedom to build their brand, there should be some recognition of exactly what is a strong brand and what is the proper way to represent themselves and your company. You’ve got to have some kind of strategy and focus on that. But a day-by-day, “Here’s what the company wants you to do,” it shouldn’t be quite that regimented.

John Ray: [00:25:35] True.

Gregg Burkhalter: [00:25:36] Represent the company, build your brand, help the company.

John Ray: [00:25:39] Now, again, Gregg Burkhalter, gregburkhalter.com, personal branding coach, and expert, and the LinkedIn guy. You’re a great example of this yourself. I mean, you have gone from essentially a Metro Atlanta guy to the point where the other day, I saw you were training on LinkedIn, of course, training a group of college students in Canada. Wow. I mean, you have extended your own brand out there, and you’re obviously eating your own cooking. So, talk about that maybe a little bit about that journey, but also how you handle those kind of clients that are out there remote like that. Do you travel to them? Do you do that remotely? How do you do that?

Gregg Burkhalter: [00:26:31] It’s a great honor to have people from other countries and other states reach out to me because it gives me an opportunity to do what I’m trying to do – have as much impact as possible on the most number of people. So, how do I train people? Well, originally, it was training people in person. But, now, I spend probably more of my time training people via the internet, doing one-on-one coaching via the internet. And in fact, I’ve done, in the last six months, three keynote speaking presentations from my desktop at home to groups. It works flawlessly. And that’s how I talk to a lot of the colleges out of town. I do a speaking presentation. They gather the students in an auditorium, project me on the screen, it works great.

Gregg Burkhalter: [00:27:09] So, technology is wonderful. It allows me the opportunity to get to other people and have a personal branding LinkedIn conversation with them and just expand my network. Because if you’re on LinkedIn, and you’re staying in a small little pond, that’s not growing your brand. You’ve got to get into the LinkedIn ocean.

John Ray: [00:27:24] Sure.

Gregg Burkhalter: [00:27:25] I mean, most people on LinkedIn, what they’re doing is they’re the kind of hunting. They’re hunting for customers, or they’re hunting for somebody that might know one of their customers. All this little hunting is in a small pond or field. You’ve got to get in the ocean. The way you get in the ocean, you’ve got to start fishing. Having a strong bite, which is a LinkedIn profile that’s buttoned up and a fishing pole, which happens to be the LinkedIn ecosystem, which you use with a strategy to expose your brand. If you’re fishing, I don’t care how the hunting is going, at some point, those fishes are going to start jumping in your boat. And what I’ve noticed lately is I’m actually hunting for fish. I hunt for someone I want to put into my ocean, so I can feed them until they bite. So, that’s what I’m doing right now. So, a lot of these out-of-town engagements are people I have never spoken to who have heard of my name through my brand exposure.

John Ray: [00:28:15] Wow. So, again, eating your own cooking, doing it exactly the way you counsel others to do it, which is exciting for folks to see. Now, in terms of some your in-person events, you have a couple of different events that are interesting. I think Connected is one of them. You can talk a little bit about that one. And, also, LinkedIn After Hours. Give us a little lowdown on those events.

Gregg Burkhalter: [00:28:46] Well, the Connected event is something I came up with back in 2015. It was a concept of allowing my LinkedIn connections and my connections’ connections to get together and have some in-person networking. It worked out really good, so I’ve continued to do that a couple of three times a year. I have one of those coming up on July, July 17th. I did one back in January with over a hundred folks there. Hoping this one is going to be another big event to. So, I would love for you to come join us for that.

Gregg Burkhalter: [00:29:11] And following that in a couple of months, I have another one of my signature events. It’s more of a training top event. It is called LinkedIn After Hours. And the tagline I came up with was, “It’s never too late on LinkedIn.” It’s kind of like a play on words.

John Ray: [00:29:25] Yeah, of course, yeah.

Gregg Burkhalter: [00:29:26] But it gives an opportunity for people who are working who want to come learn LinkedIn, work on their personal brand, and their boss not know. It’s a two-hour workshop, very similar to like my two-hour corporate training where you can come in and get the total meat of LinkedIn and leave with a strategy of what you should be doing every day on LinkedIn. Of course, when I do these public training workshops, the two-hour one, the LinkedIn After Hours, where I go into a corporation, of course, I’ll leave you with materials behind that you can reference later on because if anybody’s ever heard of the LinkedIn Guy speak, what’s the term you use? The faucet’s going to be turned on? John, I’ve heard this.

John Ray: [00:30:00] It’s true.

Gregg Burkhalter: [00:30:00] The faucet gets turned on.

John Ray: [00:30:01] True.

Gregg Burkhalter: [00:30:01] So, I’ve never been known for holding back information. So, when you come, we’ll fill you up with some good stuff, and we’ll give you some notes to take home with you.

John Ray: [00:30:10] Yeah. You deliver a lot of value at all your events. But folks, if you’re listening to this show in the podcast form maybe after the dates that Gregg gave, obviously, go and follow Gregg on LinkedIn, and you’ll announce those events in the future-

Gregg Burkhalter: [00:30:31] Correct, correct.

John Ray: [00:30:31] … as they come along. So, Gregg, I guess, to kind of wrap it up here, if I’m either a company or an individual, I’m really interested in maybe a success story or two, folks that you have worked with recently that you’ve made a big impact on.

Gregg Burkhalter: [00:30:55] Well, it’s a pleasure to be able to work with people and have impact on lives.

John Ray: [00:30:59] It’s true.

Gregg Burkhalter: [00:30:59] A lot of times, the people never really reach back out to you and tell you how it went. So, sometimes, you don’t know. But a couple of recent stories, one is about nine months ago, I had a CFO at a major oil company who had lost his job. Unfortunately, he had never really used his LinkedIn account, had no knowledge of LinkedIn. So, I was able to work with him one-on-one to help update his LinkedIn profile, gave him a strategy of job search and daily LinkedIn activity. And four months after I worked with him, he said, “Hey, I’ve got a new gig. I’m working for a private company. I’m a CFO.” So, that’s wonderful.

Gregg Burkhalter: [00:31:32] I have notes from people all the time that I’m humbled when they send it to me. They’re telling me that, “Your presentation that I attended, you don’t know this, but it changed my trajectory.” I get those all the time.

John Ray: [00:31:42] Wow.

Gregg Burkhalter: [00:31:43] Names I can’t quote, but I get them all the time, and I’m so honored that they would take time to let me know that. Because someone took time with me when I was at a career juncture prior to being the LinkedIn Guy. I had an individual sit down with me and go, “Greg, I want to try to help you get your strategy together for growing your brand and what you want to do.” Had someone not done that for me, I would not be talking to you today.

John Ray: [00:32:07] Wow.

Gregg Burkhalter: [00:32:07] So, I enjoy helping others. People enjoy knowing that somebody cares about them, that they are vested and have them succeed, and they have no ulterior motives other than for them succeed. And that’s why I enjoy helping people. I want them to succeed.

John Ray: [00:32:22] That’s fantastic, yeah. And I see that from you on LinkedIn. I know you get on there, and you really promote others in a good way. I mean, in the good work that they are doing. And that resonates with us. That’s what we try to do here at Business RadioX. And it’s exciting to see that in terms of the way you play that out on LinkedIn. So, congratulations on your success. And the information you’re sharing with folks and the lives you’re changing, for those that want more information, would like to be in touch with you and connect with you, how do they do that?

Gregg Burkhalter: [00:32:59] Well, I would love for them to connect with me on LinkedIn.

John Ray: [00:33:00] Of course, a badge to that, right?

Gregg Burkhalter: [00:33:02] Yeah. The direct link on that is linkedin.com/in/gregburkhalter, or you can visit my website. It’s gregburkhalter.com. If you want to kind of check out what I’ve been doing lately, you can Google the LinkedIn guy. I’m so fortunate to show up number one in search in the world as the LinkedIn Guy.

John Ray: [00:33:21] Look at you.

Gregg Burkhalter: [00:33:24] What that is, John, is just talking to a lot of groups. I’ve spoken to hundreds of groups in the last year. That was my secret to getting my SEO where it is right now. So, the way the cards fell, I love the way they fell.

John Ray: [00:33:35] I love it. That’s great, that’s great. Gregg Burkhalter, gregburkhalter.com, personal branding coach, and expert, and the LinkedIn Guy. Thanks for being with us.

Gregg Burkhalter: [00:33:46] Thank you again, John. I really enjoyed it. Hope to see you again soon.

John Ray: [00:33:49] I’ll look forward to it.

John Ray: [00:33:51] Folks if you need help with the headaches of administrative tasks, bookkeeping, marketing, presentations, or workshops, well go engage a smart and reliable office angel. They’re not a temp agency or placement firm, Office Angels matches your business support needs with angels who have the talent and experience necessary to help you maintain and grow your business on an ongoing or as-needed basis. It’s your terms, it’s your timeline. They lend a hand when needed and fly off when the job is finished. Find out more at officeangels.us or call Chief Executive Angel Essie Escobedo at 770-442-9246.

John Ray: [00:34:29] And a reminder, you can listen to this show every Tuesday morning live at 11:30 a.m. And if you missed any of our live shows, we are on all the major podcast platforms – iTunes, Stitcher, TuneIn, Spotify. There’s probably two or three that just got released this morning. But we put this show out on all those major podcast apps. So, search for North Fulton Business Radio on your favorite app, find us there, or you can go online at northfultonbusinessradio.com and listen to us from your computer or from your phone. You can follow us on Twitter or Facebook, North Fulton BRX. You can find us there as well. We’d love to have you connect there. So, for my guest, Gregg Burkhalter, I’m John Ray. Join us next time here on North Fulton Business Radio.

Outro: [00:35:37] Today, you’re connected more than ever- your friends, your family your life – and banking is what you do on your time anywhere you like. Renasant understands how you bank, offering mobile banking services you need. At Renasant, we also understand that, sometimes, you need to speak to real people with real answers. That’s why Renasant has more than 170 convenient locations throughout the South ready to serve you. Renasant Bank, understanding you. Member FDIC.

 

 

 

Tagged With: Connected, gregg burkhalter, LinkedIn, LinkedIn After Hours, Linkedin Consultant, linkedin expert, linkedin guy, linkedin tips, LinkedIn training, Microsoft, personal branding, personal branding authority, Personal Branding Coach, personal branding consultant, Personal Branding for college students, Personal Branding for corporate employees, Personal Branding for job seekers, renasant bank, the linkedin guy

ATL Developments with Geoff Smith: Lamar Wakefield, Wakefield, Beasley & Associates

March 25, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
ATL Developments with Geoff Smith: Lamar Wakefield, Wakefield, Beasley & Associates
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Lamar Wakefield and Geoff Smith on “ATL Developments with Geoff Smith”

ATL Developments with Geoff Smith:  An Interview with Lamar Wakefield

Host Geoff Smith speaks with Lamar Wakefield about mixed-use development, the background on planning and designing Avalon in Alpharetta, what makes The Battery at SunTrust Park different than Avalon, how demographics and psychographics influenced both these developments, and City of Refuge.

Lamar Wakefield, Wakefield Beasley & Associates

Lamar Wakefield, Wakefield Beasley & Associates

Lamar Wakefield is a Founder and a Principal with Wakefield Beasley & Associates. Wakefield Beasley & Associates (WBA), founded in 1980 by Richard Lamar Wakefield and John B. Beasley, Jr., offers high-quality design across a diversity of corporate capabilities, anchored by an unwavering commitment to providing exceptional client service. WBA is currently ranked among Atlanta’s top 25 architectural firms. Headquartered in Atlanta, with studios in Jacksonville and Orlando, Florida, Shanghai, China and Panama City, Panama, Wakefield Beasley & Associates has grown steadily over the years. WBA maintains a staff of talented professionals from 14 countries, including registered and LEED accredited professionals, and construction administration managers. Their team has executed the design of more than 3,000 architectural projects and 1,700 interior projects throughout the United States and six foreign countries. Ranging in size up to over 3 million square feet, these projects include both new and renovated facilities. Their diverse range of specialties include master planning, architecture, interior design, program management, construction management, furniture procurement and facilities management.

Geoff Smith, Host of “ATL Developments with Geoff Smith”

Geoff Smith, Host of “ATL Developments with Geoff Smith”

Geoff Smith is the host of “ATL Developments with Geoff Smith” and a mortgage banker with Assurance Financial. Possessed with a strong passion for helping his community, Geoff works closely with people and their families so they may live comfortably in fantastic homes and neighborhoods in the booming Atlanta area.

Geoff is an active member of his community serving on the Board of Directors of the Greater North Fulton Chamber of Commerce, as well as holding the position of chairman for the Chamber’s Education Committee. He is also Secretary of the Roswell Youth Baseball Association and coaches his sons in football, baseball and basketball. Geoff enjoys golf, camping and traveling with his wife and two sons. He is a graduate of the University of Georgia.

 

Tagged With: demographics, Greenway, infinite energy center, Mark Toro, marketing demographics, Microsoft, Microsoft in Alpharetta, mixed use, mixed use development, North American Properties, Prospect Park site, psychographics, retail mixed use, retail mixed use development, retaining talent, sense of community, sense of place, The Battery, The Battery at SunTrust Park, thyssenkrupp headquarters atlanta, town center concept

Companies Paying Off Student Debt and LinkedIn with Guest Komal Desai

June 28, 2016 by angishields

Career Advancement Radio
Career Advancement Radio
Companies Paying Off Student Debt and LinkedIn with Guest Komal Desai
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Komal Desai and Dr. Marilyn Carroll

On the June 18, 2016 episode of Career Advancement, we had university student Komal Desai join us for a discussion on companies offering to pay off student loan debt and Microsoft’s acquisition of LinkedIn. We looked at the pros and cons of companies who are willing to pay off student debt, and what that means for the future of students are getting ready to graduate with their Bachelor’s Degree or Master’s. We also talked about what the new partnership between LinkedIn and the tech giant Microsoft means for the networking app.

The topic of companies offering to help take care of student loan debt, was inspired by an article published in Bloomberg. This article spoke to the idea of companies offering to help students pay off the tuition debt, something that is sweeping across this generation of graduates. Shedding light from the view of the company and the graduate, this article addresses the ins and outs of this new perk that may rapidly spread. Microsoft’s acquisition of LinkedIn has created some stirrings, venturing to ask the question of what this means for the most popular networking site. We took a look at the possible futures for LinkedIn and how it is currently being used as a networking source.

Komal Desai is currently a student at The University of Texas at Austin. She is working towards her Bachelor’s in Business Administration with a focus in Finance. Ms. Desai has played an active role in the startup community, working for Beautylish Boutiques based in San Francisco and Appspire.me in Austin.

Employers Paying Off Student Debt 

http://www.bloomberg.com/news/articles/2016-03-18/soon-your-employer-may-be-paying-back-your-student-debt?bcomANews=true

https://www.washingtonpost.com/news/grade-point/wp/2016/02/18/is-it-time-to-abolish-federal-student-loans-this-group-says-yes/

Microsoft’s Acquisition of LinkedIn

http://www.bizjournals.com/newyork/news/2016/06/23/linkedin-founder-eric-ly-on-microsoft-presdo.html

http://theweek.com/articles/630662/assessing-microsofts-linkedin-purchase

 

Tagged With: debt, Dr. Marilyn Carroll, Komal Desai, LinkedIn, Microsoft, social networking, student loans, University of Texas Austin

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