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Brandon Wheeless, ALUX Properties

October 26, 2021 by John Ray

Brandon Wheeless, ALUX Properties
North Fulton Business Radio
Brandon Wheeless, ALUX Properties
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Brandon Wheeless, ALUX Properties

Brandon Wheeless, ALUX Properties (North Fulton Business Radio, Episode 403)

Blending healthcare with lifestyle and fitness is the unique concept behind The Bailey, a first-of-its-kind mixed use development coming to Alpharetta. ALUX Properties is the company behind The Bailey, and ALUX Chairman & CEO Brandon Wheeless joined host John Ray to share details of this exciting new development, his entrepreneurial journey, other ALUX projects, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

The Bailey

A beautiful, tech-centric wellness center.

A jaw-dropping medical rehab facility.

Exquisite hospitality suites. The Bailey will exhibit elite aesthetics, capture human physiology, incorporate current environmental principles, and tie it all within the context of luxury.

The Bailey will redefine the look, feel, and meaning of “country clubs” everywhere.

Website

ALUX Properties

ALUX is a development company that designs residential and commercial spaces that utilize innovative technological solutions to enhance their client’s experience.

They are solidifying our brand to become a leading name in the residential and commercial real estate development industry – trusted for innovative design, superior quality, and unmatched reliability. Through continued collaboration of industry experts from conception to completion, they deliver quality and dynamic projects that will undoubtedly meet and exceed the needs of their clients.

They offer a comprehensive range of development and management services that include Residential and Commercial Development, Construction Management, Consulting, and Property Management.
Company website

Brandon Wheeless, CEO and Chairman, ALUX Properties

Brandon Wheeless, CEO and Chairman, ALUX Properties

The mastermind and driving force behind The Bailey development is Brandon Wheeless, a U.S. Armed Forces Veteran who is the founder, CEO and Chairman of Atlanta-based ALUX Properties, a global luxury design, building and management firm. Leveraging innovative technological solutions, the company is committed to enhancing quality of life – one project at a time – and serving as a trusted source for cutting-edge design, superior quality and unmatched reliability in the real estate sector.

Over the past decade, Wheeless has honed his expertise in commercial real estate and construction developing an array of industrial, office, retail, institutional and mixed-use structures. He began his career in project management while serving in the U.S. Navy, and later the U.S. Army, from 2006 to 2017, piloting ambitious logistical operations for personnel and equipment movement to stations and bases around the world – including managing a fleet of 750 vehicles.

Following his PMP accreditation and acquisition certifications, the Army appointed him to execute several infrastructure building projects for local and international bases. These ground-up, large-scale developments ranged in budget size from $2 million to over $2.7 billion. Wheeless takes projects from conception to ribbon-cutting, incorporating forward-thinking energy efficiency and environmental remediation initiatives along the way. He founded ALUX Properties in 2017.

In addition to his professional accomplishments, Wheeless is a former NCAA Division I basketball player who graduated magna cum laude from Norfolk State University, where he played an integral role on the 2012 championship basketball team.

With his impressive background and achievements in sports, military, and business ventures – all of which demand the utmost in discipline and skill – Wheeless is uniquely positioned to bring his latest dream to life with The Bailey, a first-of-its-kind, multi-use regional development with a tech-centric focus on lifestyle-meets-health features. As the son of an award-winning chef, his passion for creating a world-class hospitality destination like The Bailey comes naturally.

LinkedIn | Instagram

Questions and Topics Discussed in this Episode

  • Share with us your plans for The Bailey, the first-of-its-kind wellness development coming to Alpharetta
  • What are some of your goals for The Bailey and ALUX Properties?
  • Tell us about your experience as a developer
  • What have been some of the challenges and most rewarding aspects of taking on a project of this magnitude?
  • ALUX Properties also opened Aria Spirits – what can you tell us about this recent development and what makes it unique?
  • Is there any advice you could give to business leaders in the area or perhaps something you wish you had known while starting out?
  • Where can we find out more information on The Bailey?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: Alpharetta, ALUX Properties, Brandon Wheeless, commercial real estate, healthcare club, John Ray, mixed use development, North Fulton Business Radio, real estate development, The Bailey, wellness

ATL Developments with Geoff Smith: Egbert Perry, The Integral Group LLC

September 4, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
ATL Developments with Geoff Smith: Egbert Perry, The Integral Group LLC
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Geoff Smith and Egbert Perry

ATL Developments with Geoff Smith:  An Interview with Egbert Perry, The Integral Group LLC

Host Geoff Smith speaks with Egbert Perry, Chairman and CEO of The Integral Group LLC, on the the distinction between commercial real estate development and community development, the moral imperative of improving housing affordability, the Assembly Yards project, and much more.

Egbert Perry, The Integral Group, LLC

Egbert Perry

Egbert L. J. Perry, a native of Antigua and Barbuda, is the Chairman and Chief Executive Officer of The Integral Group LLC, a company he co-founded in 1993 with a mission to “create value in cities and (re)build the fabric of communities.” Since then, Integral has become a premier provider of sustainable real estate and community solutions in mature and emerging markets across the United States and, more recently, internationally. The Company is vertically integrated with subsidiaries in the community development, commercial real estate, investment management, property management, and program management fields.

A community development, commercial real estate and construction professional since 1979, Egbert has developed and/or built most project types, including residential, office, retail, institutional and mixed-use projects. For 13 years from early 1980 to late 1992, he helped to grow an Atlanta-based real estate and construction company into the nation’s 3rd largest African-American owned business, with annual revenues of about $200 million.

Integral’s mission was first put on display in 1996 when Centennial Place, a collaboration that also involved another firm and the Atlanta Housing Authority, was created. This forward thinking project was the nation’s first urban mixed-use community, integrating mixed-income housing, early childhood development, K-12 education reform, recreation, health & wellness facilities, and human services. This holistic revitalization approach to community development has since been emulated in Atlanta and scores of cities across the country.

Over almost a quarter century, Integral has implemented scores of public-private partnerships that promote “responsible” community development and commercial real estate. It is well-respected for its expertise in affordable, workforce, luxury, and mixed-income housing solutions, often as components of master planned, mixed-use and Transit Oriented Developments (“TOD’s”).

Today, Integral is a diversified, 300-person organization with projects in the mid-Atlantic, Southeast, Southwest and Western regions of the United States. The Company is headquartered in Atlanta, with offices in San Francisco, Los Angeles, Dallas and Denver. Integral and Egbert have received numerous awards, and are regarded nationally as innovators in the field of urban development and revitalization. Egbert’s policy positions are often sought on issues of housing, community economic development, regional planning and development, public-private partnerships and K-12 education reform.

An honors graduate of the University of Pennsylvania, Egbert received both Bachelor of Science and Master of Science degrees in Civil Engineering from the University’s Towne School, and a Master of Business Administration degree with majors in Finance and Accounting from its Wharton School. In 1990, he was elected as the eleventh graduate in the University’s then 250-year history to be named to the “Gallery of Distinguished Engineering Alumni” of the University’s Engineering School.

Past Board assignments include Federal Reserve Bank of Atlanta, Children’s Healthcare of Atlanta, Atlanta International School and United Way of Metropolitan Atlanta.

Geoff Smith, Host of “ATL Developments with Geoff Smith”

Geoff Smith, Host of “ATL Developments with Geoff Smith”

“ATL Developments with Geoff Smith” covers all things economic development in the Atlanta Metro area. From everything inside the Beltline to Avalon and beyond, Geoff Smith interviews the movers and shakers making the ATL one of the best places to live, work and play. An archive of past episodes can be found here.

Geoff Smith is a mortgage banker with Assurance Financial working with Real Estate agents and homebuyers to help them get happily to their closing table. Geoff is an authority on the latest economic development trends shaping the Atlanta Metro area. His interviews reveal an inside perspective at how things get done in the ATL.

Geoff is an active member of his community serving on the Board of Directors of the Greater North Fulton Chamber of Commerce, as well as holding the position of chairman for the Chamber’s Education Committee. He is also Secretary of the Roswell Youth Baseball Association and coaches his sons in football, baseball and basketball. Geoff enjoys golf, camping and traveling with his wife and two sons. He is a graduate of the University of Georgia.

“ATL Developments with Geoff Smith” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Doraville, economic development, Egbert Perry, Fannie Mae, Freddie Mac, Geoff Smith, housing affordability, Integral Group, master planned community, master planned development, Metro Atlanta economic development, Metro Atlanta regional planning, millennials, mixed use, mixed use development, regional development, regional planning, The Integral Group, transit oriented developments

ATL Developments with Geoff Smith: Lamar Wakefield, Wakefield, Beasley & Associates

March 25, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
ATL Developments with Geoff Smith: Lamar Wakefield, Wakefield, Beasley & Associates
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Lamar Wakefield and Geoff Smith on “ATL Developments with Geoff Smith”

ATL Developments with Geoff Smith:  An Interview with Lamar Wakefield

Host Geoff Smith speaks with Lamar Wakefield about mixed-use development, the background on planning and designing Avalon in Alpharetta, what makes The Battery at SunTrust Park different than Avalon, how demographics and psychographics influenced both these developments, and City of Refuge.

Lamar Wakefield, Wakefield Beasley & Associates

Lamar Wakefield, Wakefield Beasley & Associates

Lamar Wakefield is a Founder and a Principal with Wakefield Beasley & Associates. Wakefield Beasley & Associates (WBA), founded in 1980 by Richard Lamar Wakefield and John B. Beasley, Jr., offers high-quality design across a diversity of corporate capabilities, anchored by an unwavering commitment to providing exceptional client service. WBA is currently ranked among Atlanta’s top 25 architectural firms. Headquartered in Atlanta, with studios in Jacksonville and Orlando, Florida, Shanghai, China and Panama City, Panama, Wakefield Beasley & Associates has grown steadily over the years. WBA maintains a staff of talented professionals from 14 countries, including registered and LEED accredited professionals, and construction administration managers. Their team has executed the design of more than 3,000 architectural projects and 1,700 interior projects throughout the United States and six foreign countries. Ranging in size up to over 3 million square feet, these projects include both new and renovated facilities. Their diverse range of specialties include master planning, architecture, interior design, program management, construction management, furniture procurement and facilities management.

Geoff Smith, Host of “ATL Developments with Geoff Smith”

Geoff Smith, Host of “ATL Developments with Geoff Smith”

Geoff Smith is the host of “ATL Developments with Geoff Smith” and a mortgage banker with Assurance Financial. Possessed with a strong passion for helping his community, Geoff works closely with people and their families so they may live comfortably in fantastic homes and neighborhoods in the booming Atlanta area.

Geoff is an active member of his community serving on the Board of Directors of the Greater North Fulton Chamber of Commerce, as well as holding the position of chairman for the Chamber’s Education Committee. He is also Secretary of the Roswell Youth Baseball Association and coaches his sons in football, baseball and basketball. Geoff enjoys golf, camping and traveling with his wife and two sons. He is a graduate of the University of Georgia.

 

Tagged With: demographics, Greenway, infinite energy center, Mark Toro, marketing demographics, Microsoft, Microsoft in Alpharetta, mixed use, mixed use development, North American Properties, Prospect Park site, psychographics, retail mixed use, retail mixed use development, retaining talent, sense of community, sense of place, The Battery, The Battery at SunTrust Park, thyssenkrupp headquarters atlanta, town center concept

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