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Kathi Cook on Alpharetta Growth and Community Development

March 30, 2026 by John Ray

Kathi Cook, City of Alpharetta, on Alpharetta Growth and Redevelopment, North Point, and the Future of Community Development (North Fulton Voices, Episode 17)
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Kathi Cook, City of Alpharetta, on Alpharetta Growth and Redevelopment, North Point, and the Future of Community Development (North Fulton Voices, Episode 17)

Kathi Cook, City of Alpharetta, on Alpharetta’s Growth, Redevelopment, North Point, and Future Community Development (North Fulton Voices, Episode 17)

How does a fast-growing city preserve what people value while continuing to evolve?

In this episode of North Fulton Voices, Kathi Cook, Director of Community Development for the City of Alpharetta, joins Jack Murphy, Nancy Diamond, and Kathy Swahn of the North Fulton Improvement Network for a wide-ranging conversation on how Alpharetta approaches growth, redevelopment, and long-term planning. Drawing on more than three decades of experience with the city, Cook reflects on Alpharetta growth and its transformation into a more connected, walkable community, why mixed-use development has mattered so much, and how projects like Avalon reshaped expectations for quality development.

The discussion also explores Alpharetta’s current comprehensive plan update, what residents are saying about connectivity, tree canopy, green space, and workforce housing, and how public engagement helps shape decisions that will affect the city for decades. Cook also offers a detailed look at North Point redevelopment, including the vision for a sports and entertainment district, green space integration, housing, and transportation connections. This is an important conversation for anyone interested in how North Fulton communities can grow thoughtfully without losing their character.

North Fulton Voices is presented by the North Fulton Improvement Network. The show series is proudly sponsored by John Ray Co. and North Fulton Business Radio, LLC.

Key Takeaways from This Episode

  • How Alpharetta growth created a more walkable, connected community
  • Why Avalon became a turning point in Alpharetta’s development model
  • What residents are saying in the comprehensive plan process about traffic, green space, tree canopy, and housing
  • Why redevelopment now matters more than greenfield development in Alpharetta
  • What Kathi Cook says about ADUs, housing types, and local flexibility
  • The long-range vision for North Point, including a possible sports and entertainment district
  • Why public engagement in planning matters more than most residents realize

Topics Discussed in this Episode

00:00 Introduction and Jack Murphy’s housing affordability data point
02:31 Kathi Cook’s background and how she got into city planning
04:09 Alpharetta growth and it’s transformation into a walkable, connected community
04:37 Avalon’s impact and why it changed Alpharetta more than expected
07:18 Comprehensive plan update and current public engagement process
08:27 What residents are saying now about growth, connectivity, green space, and housing
09:49 Mixed-use development, redevelopment, and what the public will support
11:18 Tree canopy, tree-lined streets, and ordinance changes
12:31 How residents should approach and use the comprehensive plan
15:37 ADUs, workforce housing, and local planning flexibility
17:47 Gentle density, condos, stacked flats, and smaller housing formats
19:46 North Point redevelopment vision and the sports and entertainment proposal
22:36 Workforce housing questions tied to North Point
24:12 Transportation capacity and connectivity around North Point
26:12 Tax allocation districts and public-private redevelopment tools
29:08 Permitting timelines and misconceptions about delays
33:53 Brookside, Windward, and office-to-residential evolution
40:12 How the public can engage productively in planning decisions
42:20 Downsizing, seniors, and walkable housing preferences
43:49 Kathi Cook’s contact information and closing call to action from NFIN

Kathi Cook, Director of Community Development, City of Alpharetta

Kathi Cook, Director of Community Development, City of Alpharetta
Kathi Cook, Director of Community Development, City of Alpharetta

Kathi Cook is the Community Development Director for the City of Alpharetta. Since joining the city in 1992 as a public works engineering technician and construction manager, she has served in a range of leadership roles, including oversight of environmental programs and the engineering department. Her more than three decades of experience give her a rare perspective on Alpharetta’s evolution and the planning, redevelopment, and quality-of-life issues that continue to shape its future.

Website | LinkedIn

Kathi Cook on "North Fulton Voices" talking about Alpharetta growth.North Fulton Improvement Network

The North Fulton Improvement Network (NFIN) is a think tank made up of community leaders from a variety of sectors, focused on missing middle housing and the livability challenges confronting North Fulton. We come from the six cities making up the northern half of Fulton County, Georgia—Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs—and are working to address the widespread yet little-known financial vulnerability across the region. With stakeholders from sectors including business, nonprofit, faith, government, and citizens, we center our work on five areas of impact; seek to educate the public about these issues; build a network of individuals and organizations with innovative private and public solutions; and connect resources to those in need.

The leadership team of NFIN is Jack Murphy, Nancy Diamond, and Kathy Swahn.

Website | LinkedIn | Facebook | Instagram | Twitter | YouTube

Jack Murphy

Jack Murphy
Jack Murphy

Jack Murphy is a volunteer with The Society of St. Vincent de Paul and is Chair of the North Fulton Improvement Network. He is also in his 21st year of working for the Metro Atlanta Chamber of Commerce.

Prior to the Chamber, Jack worked for and with Fortune 500 companies in operations, human resources, training, and quality areas. Jack was a senior adjunct professor for Quality & Operations Management at Keller Graduate School for 14 years.

He has served on both the National and Georgia Boards of The Society of St. Vincent de Paul, responsible for Diversity, Advocacy, & Systemic Change. Jack is currently the national SVDP chair of Systemic Change and Advocacy.

Jack received a BA in psychology from Belmont Abbey College and an M.Ed. from UNC-Greensboro. Jack and his wife, Nancy, a retired elementary school principal, have two grown daughters and two grandchildren. They live in Alpharetta, Georgia.

LinkedIn

Nancy Diamond

Nancy Diamond

Nancy Diamond is a Project Manager with Schmit & Associates, a real estate development firm, creating town center revitalization in communities all around the metro area.

Nancy served 8 years as a Roswell City Council member, including a term as Mayor Pro Tem, with liaison positions with Community Development, Transportation, Recreation & Parks, and Public Safety.

In addition to her work with the North Fulton Improvement Network, Nancy has been active in area non-profit organizations, including board leadership positions in the STAR House Foundation, WellStar North Fulton Hospital, and the Roswell Rotary Club.

A native of Atlanta and a 42-year North Fulton resident, Nancy worked at Turner Broadcasting in the early years of CNN, then became a freelancer in sports television graphics. While raising her two daughters, she worked from home, first developing a corporate gift service and later as a mortgage loan originator.

Nancy and her husband, Glenn, now relish the role of grandparents to Owen.

LinkedIn

Kathy Swahn

Kathy Swahn, President Emeritus, The Drake House
Kathy Swahn

Kathy has resided in the North Fulton area for almost 45 years. She has watched the community evolve from what was “unincorporated Fulton County” to a six-city bustling suburban community. Her history has been marked by a strong emphasis on children: she raised two daughters as a stay-at-home mother, held leadership positions in school PTAs and Girl Scouts, participated in the National Charity League and the North Fulton Council of PTAs, and held the position of chair of the Superintendent’s Advisory Council.

Kathy resumed her career by entering the nonprofit sector. She joined the team at North Fulton Community Charities, running their holiday program, becoming Development Director and successfully managing the $3 million capital campaign for their Elkins Road location. Along the way, she also served on the DFACS Board and chaired the board of the Fulton County Continuum of Care for four years.

After having the opportunity to join in the Greater North Fulton Chamber of Commerce Leadership Program, Kathy was surrounded with a dynamic group of folks who worked to create The Drake House. Since 2004, she served as board chair for the first four years, executive director for nine years, and is now retired. Over those years, The Drake House served over 500 single mothers with over 1,000 children and grew the assets of the organization to over $4 million.

Kathy continues to serve The Drake House on the Advocacy Committee, along with her work for NFIN.

She spends much of her time traveling to the DC area, where her children and grandchildren reside.

LinkedIn

Sponsor for North Fulton Voices: John Ray and North Fulton Business Radio, LLC

The North Fulton Voices show series is proudly sponsored by John Ray Co. and the North Fulton affiliate of Business RadioX®.

John Ray
John Ray

John Ray is a podcast show host and producer and owns North Fulton Business Radio, LLC, the North Fulton (Georgia) affiliate of Business RadioX®.

John also operates his own business advisory practice, Ray Business Advisors. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the #1 nationally best-selling book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey focuses on solo and small-firm professional services providers, addressing topics like pricing, value, and business development.

Tagged With: Alpharetta, City of Alpharetta, City Planning, Community Development, comprehensive plan, connectivity, economic development, Green Space, housing affordability, Jack Murphy, John Ray, Kathi Cook, Kathy Swahn, mixed use development, Nancy Diamond, NFIN, North Fulton, North Fulton Improvement Network, North Fulton Voices, North Point, redevelopment, Tree Canopy, Walkability, workforce housing

Brandon Wheeless, ALUX Properties

October 26, 2021 by John Ray

Brandon Wheeless, ALUX Properties
North Fulton Business Radio
Brandon Wheeless, ALUX Properties
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Brandon Wheeless, ALUX Properties

Brandon Wheeless, ALUX Properties (North Fulton Business Radio, Episode 403)

Blending healthcare with lifestyle and fitness is the unique concept behind The Bailey, a first-of-its-kind mixed use development coming to Alpharetta. ALUX Properties is the company behind The Bailey, and ALUX Chairman & CEO Brandon Wheeless joined host John Ray to share details of this exciting new development, his entrepreneurial journey, other ALUX projects, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

The Bailey

A beautiful, tech-centric wellness center.

A jaw-dropping medical rehab facility.

Exquisite hospitality suites. The Bailey will exhibit elite aesthetics, capture human physiology, incorporate current environmental principles, and tie it all within the context of luxury.

The Bailey will redefine the look, feel, and meaning of “country clubs” everywhere.

Website

ALUX Properties

ALUX is a development company that designs residential and commercial spaces that utilize innovative technological solutions to enhance their client’s experience.

They are solidifying our brand to become a leading name in the residential and commercial real estate development industry – trusted for innovative design, superior quality, and unmatched reliability. Through continued collaboration of industry experts from conception to completion, they deliver quality and dynamic projects that will undoubtedly meet and exceed the needs of their clients.

They offer a comprehensive range of development and management services that include Residential and Commercial Development, Construction Management, Consulting, and Property Management.
Company website

Brandon Wheeless, CEO and Chairman, ALUX Properties

Brandon Wheeless, CEO and Chairman, ALUX Properties

The mastermind and driving force behind The Bailey development is Brandon Wheeless, a U.S. Armed Forces Veteran who is the founder, CEO and Chairman of Atlanta-based ALUX Properties, a global luxury design, building and management firm. Leveraging innovative technological solutions, the company is committed to enhancing quality of life – one project at a time – and serving as a trusted source for cutting-edge design, superior quality and unmatched reliability in the real estate sector.

Over the past decade, Wheeless has honed his expertise in commercial real estate and construction developing an array of industrial, office, retail, institutional and mixed-use structures. He began his career in project management while serving in the U.S. Navy, and later the U.S. Army, from 2006 to 2017, piloting ambitious logistical operations for personnel and equipment movement to stations and bases around the world – including managing a fleet of 750 vehicles.

Following his PMP accreditation and acquisition certifications, the Army appointed him to execute several infrastructure building projects for local and international bases. These ground-up, large-scale developments ranged in budget size from $2 million to over $2.7 billion. Wheeless takes projects from conception to ribbon-cutting, incorporating forward-thinking energy efficiency and environmental remediation initiatives along the way. He founded ALUX Properties in 2017.

In addition to his professional accomplishments, Wheeless is a former NCAA Division I basketball player who graduated magna cum laude from Norfolk State University, where he played an integral role on the 2012 championship basketball team.

With his impressive background and achievements in sports, military, and business ventures – all of which demand the utmost in discipline and skill – Wheeless is uniquely positioned to bring his latest dream to life with The Bailey, a first-of-its-kind, multi-use regional development with a tech-centric focus on lifestyle-meets-health features. As the son of an award-winning chef, his passion for creating a world-class hospitality destination like The Bailey comes naturally.

LinkedIn | Instagram

Questions and Topics Discussed in this Episode

  • Share with us your plans for The Bailey, the first-of-its-kind wellness development coming to Alpharetta
  • What are some of your goals for The Bailey and ALUX Properties?
  • Tell us about your experience as a developer
  • What have been some of the challenges and most rewarding aspects of taking on a project of this magnitude?
  • ALUX Properties also opened Aria Spirits – what can you tell us about this recent development and what makes it unique?
  • Is there any advice you could give to business leaders in the area or perhaps something you wish you had known while starting out?
  • Where can we find out more information on The Bailey?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: Alpharetta, ALUX Properties, Brandon Wheeless, commercial real estate, healthcare club, John Ray, mixed use development, North Fulton Business Radio, real estate development, The Bailey, wellness

ATL Developments with Geoff Smith: Egbert Perry, The Integral Group LLC

September 4, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
ATL Developments with Geoff Smith: Egbert Perry, The Integral Group LLC
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Geoff Smith and Egbert Perry

ATL Developments with Geoff Smith:  An Interview with Egbert Perry, The Integral Group LLC

Host Geoff Smith speaks with Egbert Perry, Chairman and CEO of The Integral Group LLC, on the the distinction between commercial real estate development and community development, the moral imperative of improving housing affordability, the Assembly Yards project, and much more.

Egbert Perry, The Integral Group, LLC

Egbert Perry

Egbert L. J. Perry, a native of Antigua and Barbuda, is the Chairman and Chief Executive Officer of The Integral Group LLC, a company he co-founded in 1993 with a mission to “create value in cities and (re)build the fabric of communities.” Since then, Integral has become a premier provider of sustainable real estate and community solutions in mature and emerging markets across the United States and, more recently, internationally. The Company is vertically integrated with subsidiaries in the community development, commercial real estate, investment management, property management, and program management fields.

A community development, commercial real estate and construction professional since 1979, Egbert has developed and/or built most project types, including residential, office, retail, institutional and mixed-use projects. For 13 years from early 1980 to late 1992, he helped to grow an Atlanta-based real estate and construction company into the nation’s 3rd largest African-American owned business, with annual revenues of about $200 million.

Integral’s mission was first put on display in 1996 when Centennial Place, a collaboration that also involved another firm and the Atlanta Housing Authority, was created. This forward thinking project was the nation’s first urban mixed-use community, integrating mixed-income housing, early childhood development, K-12 education reform, recreation, health & wellness facilities, and human services. This holistic revitalization approach to community development has since been emulated in Atlanta and scores of cities across the country.

Over almost a quarter century, Integral has implemented scores of public-private partnerships that promote “responsible” community development and commercial real estate. It is well-respected for its expertise in affordable, workforce, luxury, and mixed-income housing solutions, often as components of master planned, mixed-use and Transit Oriented Developments (“TOD’s”).

Today, Integral is a diversified, 300-person organization with projects in the mid-Atlantic, Southeast, Southwest and Western regions of the United States. The Company is headquartered in Atlanta, with offices in San Francisco, Los Angeles, Dallas and Denver. Integral and Egbert have received numerous awards, and are regarded nationally as innovators in the field of urban development and revitalization. Egbert’s policy positions are often sought on issues of housing, community economic development, regional planning and development, public-private partnerships and K-12 education reform.

An honors graduate of the University of Pennsylvania, Egbert received both Bachelor of Science and Master of Science degrees in Civil Engineering from the University’s Towne School, and a Master of Business Administration degree with majors in Finance and Accounting from its Wharton School. In 1990, he was elected as the eleventh graduate in the University’s then 250-year history to be named to the “Gallery of Distinguished Engineering Alumni” of the University’s Engineering School.

Past Board assignments include Federal Reserve Bank of Atlanta, Children’s Healthcare of Atlanta, Atlanta International School and United Way of Metropolitan Atlanta.

Geoff Smith, Host of “ATL Developments with Geoff Smith”

Geoff Smith, Host of “ATL Developments with Geoff Smith”

“ATL Developments with Geoff Smith” covers all things economic development in the Atlanta Metro area. From everything inside the Beltline to Avalon and beyond, Geoff Smith interviews the movers and shakers making the ATL one of the best places to live, work and play. An archive of past episodes can be found here.

Geoff Smith is a mortgage banker with Assurance Financial working with Real Estate agents and homebuyers to help them get happily to their closing table. Geoff is an authority on the latest economic development trends shaping the Atlanta Metro area. His interviews reveal an inside perspective at how things get done in the ATL.

Geoff is an active member of his community serving on the Board of Directors of the Greater North Fulton Chamber of Commerce, as well as holding the position of chairman for the Chamber’s Education Committee. He is also Secretary of the Roswell Youth Baseball Association and coaches his sons in football, baseball and basketball. Geoff enjoys golf, camping and traveling with his wife and two sons. He is a graduate of the University of Georgia.

“ATL Developments with Geoff Smith” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Doraville, economic development, Egbert Perry, Fannie Mae, Freddie Mac, Geoff Smith, housing affordability, Integral Group, master planned community, master planned development, Metro Atlanta economic development, Metro Atlanta regional planning, millennials, mixed use, mixed use development, regional development, regional planning, The Integral Group, transit oriented developments

ATL Developments with Geoff Smith: Lamar Wakefield, Wakefield, Beasley & Associates

March 25, 2019 by John Ray

North Fulton Business Radio
North Fulton Business Radio
ATL Developments with Geoff Smith: Lamar Wakefield, Wakefield, Beasley & Associates
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Lamar Wakefield and Geoff Smith on “ATL Developments with Geoff Smith”

ATL Developments with Geoff Smith:  An Interview with Lamar Wakefield

Host Geoff Smith speaks with Lamar Wakefield about mixed-use development, the background on planning and designing Avalon in Alpharetta, what makes The Battery at SunTrust Park different than Avalon, how demographics and psychographics influenced both these developments, and City of Refuge.

Lamar Wakefield, Wakefield Beasley & Associates

Lamar Wakefield, Wakefield Beasley & Associates

Lamar Wakefield is a Founder and a Principal with Wakefield Beasley & Associates. Wakefield Beasley & Associates (WBA), founded in 1980 by Richard Lamar Wakefield and John B. Beasley, Jr., offers high-quality design across a diversity of corporate capabilities, anchored by an unwavering commitment to providing exceptional client service. WBA is currently ranked among Atlanta’s top 25 architectural firms. Headquartered in Atlanta, with studios in Jacksonville and Orlando, Florida, Shanghai, China and Panama City, Panama, Wakefield Beasley & Associates has grown steadily over the years. WBA maintains a staff of talented professionals from 14 countries, including registered and LEED accredited professionals, and construction administration managers. Their team has executed the design of more than 3,000 architectural projects and 1,700 interior projects throughout the United States and six foreign countries. Ranging in size up to over 3 million square feet, these projects include both new and renovated facilities. Their diverse range of specialties include master planning, architecture, interior design, program management, construction management, furniture procurement and facilities management.

Geoff Smith, Host of “ATL Developments with Geoff Smith”

Geoff Smith, Host of “ATL Developments with Geoff Smith”

Geoff Smith is the host of “ATL Developments with Geoff Smith” and a mortgage banker with Assurance Financial. Possessed with a strong passion for helping his community, Geoff works closely with people and their families so they may live comfortably in fantastic homes and neighborhoods in the booming Atlanta area.

Geoff is an active member of his community serving on the Board of Directors of the Greater North Fulton Chamber of Commerce, as well as holding the position of chairman for the Chamber’s Education Committee. He is also Secretary of the Roswell Youth Baseball Association and coaches his sons in football, baseball and basketball. Geoff enjoys golf, camping and traveling with his wife and two sons. He is a graduate of the University of Georgia.

 

Tagged With: demographics, Greenway, infinite energy center, Mark Toro, marketing demographics, Microsoft, Microsoft in Alpharetta, mixed use, mixed use development, North American Properties, Prospect Park site, psychographics, retail mixed use, retail mixed use development, retaining talent, sense of community, sense of place, The Battery, The Battery at SunTrust Park, thyssenkrupp headquarters atlanta, town center concept

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