North Fulton Business Radio Archives - Page 18 of 71

Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

April 11, 2024 by John Ray

North Fulton Business Radio

Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

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Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties (North Fulton Business Radio, Episode 761)

In this episode of North Fulton Business Radio, host John Ray interviews Pam Santoro, a realtor with Berkshire Hathaway Home Services Georgia Properties. Pam shares her journey from a computer science background to a successful 20-year career in real estate, highlighting her expertise in the North Fulton region. The discussion covers current market dynamics, including the effects of low supply and high demand, interest rates, and the importance of strategic property upgrades for sellers. Pam also shares insights on the aging population’s real estate needs, including aging in place, and introduces her book on the subject. Additionally, the conversation touches on the importance of home staging, the “three P’s” of property marketing, and personal success stories that underscore Pam’s dedication to her clients.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

Pam Santoro’s passion for people, homes, and business sparked her career in real estate. Originating from a family that moved from the Pittsburgh, Pennsylvania, area to Kansas City, Missouri, and then to Alpharetta, Georgia, Pam understands the emotional journey of relocation firsthand. She recalls a poignant moment during their first move when her daughter inquired if the family would need to find new relatives along with new friends. This personal experience deeply informs her empathetic approach to helping families find their ideal homes. Santoro is a seasoned real estate agent within the Luxury Collection at Berkshire Hathaway HomeServices Georgia Properties. She holds a Bachelor of Science degree in Computer Science and Business from Robert Morris University.

Currently, she is an active member of several prestigious organizations, including the Atlanta Board of Realtors, the Georgia Association of Realtors, and the National Association of Realtors, and she has earned designations such as Luxury Specialist, Accredited Relocation Specialist, and 55+ Realty Advisor Specialist. She is also involved with the Women’s Council of Realtors, the Greater North Fulton Chamber of Commerce, and the Alpharetta Business Association.

Santoro’s professional achievements are numerous and include receiving the Five Star Award continuously from 2000 to 2024 and being named North Fulton’s Best Realtor by Family Life Publications in 2021 and 2019. In 2018 and 2014, the Greater North Fulton Chamber of Commerce named her Ambassador of the Year, and in 2023, she received the Community Builder Award. In 2015, she was inducted into the Berkshire Hathaway Honor Society. Her leadership roles have included serving as President of the American Business Women’s Crabapple Chapter from 2011 to 2013, where she was also recognized as the Woman of the Year in 2011, and as the WCR Member of the Year in 2010.

Beyond her awards, Pam is deeply involved in her community through her roles as chair for her church’s Married Couples Group, coordinator for Aging Well Workshops, originator and coordinator for the Senior Resource Alliance of North Atlanta, a member of the National Aging in Place Council, and a co-author of Difficult Aging in Place Conversations: What Industry Experts Have to Say. Her comprehensive involvement and contributions underscore her dedication to her profession and community.

Website | LinkedIn | Facebook | Instagram | X (Twitter)

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:26 Introducing Pam Santoro: A Journey from Computer Science to Real Estate
01:37 The Art of Real Estate: Pam’s Approach and Market Insights
08:27 Aging in Place: Insights and Safety Tips
14:31 Staging Homes for Seniors: Maximizing Value with Minimal Investment
17:35 Marketing Mastery: The Three P’s of Property Sales
18:32 Navigating the North Fulton Real Estate Market
22:46 A Heartwarming Success Story: Helping Stanley
26:14 Closing Remarks and Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network

April 10, 2024 by John Ray

North Fulton Business Radio

Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network

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Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network (North Fulton Business Radio, Episode 760)

This episode of North Fulton Business Radio featured guests Jack Murphy and Nancy Diamond from the North Fulton Improvement Network. Jack and Nancy joined host John Ray to discuss the pressing issue of workforce housing, namely, affordable housing for essential workers, in North Fulton. The North Fulton Improvement Network started its work as the North Fulton Poverty Task Force, and evolved its focus towards addressing the broader economic development issue of accessible housing for those earning middle incomes, including teachers, nurses, and public officers. The dialogue also touched upon how this housing crisis impacts local schools, healthcare, and the overall economic development of North Fulton. Jack and Nancy emphasized the importance of community awareness, the role of government, private sector, and non-profit collaboration in addressing the issue, as well as potential solutions like changes in zoning laws and engaging the faith community in housing projects. The episode is a call to action for North Fulton residents and businesses to acknowledge and work on solutions for the workforce housing shortage.

To view the Future First: North Fulton Summit held on February 20, 2024, mentioned during the show, follow this link.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

North Fulton Improvement Network

In 2014, a group of nonprofit and community leaders joined forces as the North Fulton Poverty Task Force to focus on raising awareness for the needs of those living and working in the community who experience financial vulnerability. However, as our research demonstrated that living in our region is challenging at multiple income levels — including those well above poverty — we renamed our organization the North Fulton Improvement Network. Now, we are a think tank that gathers research, resources, and perspectives on the interconnected issues impacting our community.

The North Fulton Improvement Network serves as a platform to provide education on the reality of living in North Fulton County and to bring together resources that currently address financial vulnerability. We are a network made up of the whole community — businesses, stakeholders, nonprofits, faith-based organizations, political leaders, and the general public. With a central belief that we need all hands on deck to address these systemic issues, NFIN works to make North Fulton a thriving, equitable, and affordable community.

NFIN serves the six cities that comprise Georgia’s North Fulton region: Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. We center our work on five main areas— 1) workforce housing, (2) income and employment, (3) transportation, (4) child well-being, and (5) food insecurity. All of these aspects of community both impact and are impacted by financial vulnerability. By supporting innovative private and public solutions that address one or more of these fields, we believe that we can build a North Fulton that is thriving and prosperous for all community members.

Jack Murphy

Jack Murphy is a volunteer with The Society of St. Vincent de Paul and is Chair of the North Fulton Improvement Network. He is also in his 21st year of working for the Metro Atlanta Chamber of Commerce.

Prior to the Chamber, Jack worked for and with Fortune 500 companies in operations, human resources, training, and quality areas. Jack was a senior adjunct profession for Quality & Operations Management at Keller Graduate School for 14 years.

He has served on both the National and Georgia Boards of The Society of St. Vincent de Paul, responsible for Diversity, Advocacy, & Systemic Change. Jack currently is national SVDP chair of Systemic Change and Advocacy.

Jack received a BA in psychology from Belmont Abbey College and a M.Ed. from the UNC-Greensboro. Jack and his wife Nancy, a retired elementary school principal, have two grown daughters and two grandchildren. They live in Alpharetta, Georgia.

Nancy Diamond

Nancy Diamond is a Project Manager with Schmit & Associates, a real estate development firm, creating town center revitalization in communities all around the metro area.

Nancy served 8 years as a Roswell City Council Member, including a term as Mayor Pro Tem, with liaison positions with Community Development, Transportation, Recreation & Parks, and Public Safety.

In addition to her work with the North Fulton Improvement Network, Nancy has been active in area non-profit organizations, including board leadership positions in the STAR House Foundation, WellStar North Fulton Hospital, and the Roswell Rotary Club.

A native of Atlanta and a 42-year North Fulton resident, Nancy worked at Turner Broadcasting in the early years of CNN, then became a freelancer in sports television graphics. While raising her two daughters, she worked from home, first developing a corporate gift service, and later as a mortgage loan originator.

Nancy and her husband, Glenn, now relish the role of grandparents to 8-year-old Owen.

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:23 Introducing Jack Murphy and Nancy Diamond from North Fulton Improvement Network
01:56 The Mission of North Fulton Improvement Network: Addressing Workforce Housing
03:02 From Poverty Task Force to Housing Focus: The Evolution of the North Fulton Improvement Network
04:17 The Economic and Social Impact of Workforce Housing
06:11 Understanding Affordable Housing: Definitions and Implications
07:50 Why Workforce Housing Matters to North Fulton
08:50 Challenges and Solutions in Affordable Housing
11:20 The Role of Government and Economic Development in Housing
18:42 Private Enterprise and Housing Solutions
20:46 The Impact of Housing on Schools and Communities
22:37 Exploring the Shift in Neighborhood Dynamics
23:21 The Housing Industry Disruption and Generational Preferences
24:38 Addressing Teacher Housing Challenges
25:56 Collaborative Solutions for Housing and Community Improvement
35:02 The Role of Faith-Based Organizations in Affordable Housing
37:09 Engaging Businesses and Communities in Housing Solutions
41:48 Closing Remarks and Resources for Further Engagement

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI

April 8, 2024 by John Ray

North Fulton Business Radio

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI

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Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI (North Fulton Business Radio, Episode 759)

Host John Ray welcomed Stephen Wilson, Owner and Principal Consultant with WSI, to this edition of North Fulton Business Radio. Stephen shared his journey from the restaurant business through environmental engineering to digital marketing, highlighting his deep understanding and passion for helping businesses enhance their online presence. He elaborated on the unique, bespoke approach WSI takes to assist businesses in leveraging their untapped potential through digital marketing strategies. The interview covers vital topics such as the importance of storytelling, brand development, local marketing strategies, and the common pitfalls in digital asset management. Stephen emphasizes the significance of forming an emotional connection with potential customers and the challenges businesses face when trying to manage digital marketing efforts independently.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Stephen Wilson, Owner & Principal Consultant, WSI

Stephen Wilson, WSI

Stephen Wilson is the Principal Digital Marketing Consultant with WSI in Roswell, GA. Utilizing his 30+ years of business experience in hospitality and environmental engineering and leveraging WSI’s expertise in digital marketing, Stephen helps his clients with all their online marketing needs.

Prior to his role at WSI, Stephen worked in business development and operations and played a pivotal role in turning a business services startup into a thriving, multi-location operation. He has firsthand knowledge of the difficulties faced by small, expanding businesses and uses his expertise to provide affordable solutions that produce quantifiable outcomes and long-term growth.

Stephen is passionate about communicating the stories of his clients in a meaningful way that helps each client connect with their customers. Leveraging his extensive experience, Stephen offers cost-effective, results-driven solutions, ensuring measurable outcomes and fostering long-term growth for the businesses he partners with.

WSI is a global leader in digital marketing solutions, offering businesses innovative strategies to enhance their online presence and achieve growth. Their team of experts specializes in a comprehensive range of services for every marketing goal. Website design, brand development, online advertising, social media management, search engine optimization (SEO), and digital marketing strategy.

WSI doesn’t believe in the “one-size-fits-all” approach to digital marketing. Instead, they take the time to understand your organization and customers, so they can recommend a strategy based on your individual business needs.

Working with WSI means your business will partner with one of the most stable and experienced digital marketing companies out there. Their clients benefit from over 25 years of global experience, support, and stability. WSI has supported over 150,000 brands across multiple industries to help them effectively embrace digital across their business operations.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:36 Introducing Stephen Wilson from WSI Digital Marketing
02:26 Stephen Wilson’s Unique Journey to Digital Marketing
05:07 The Essence of Digital Marketing for Businesses
07:06 The Power of Storytelling in Branding
09:38 Going Local: Tailoring Your Digital Marketing Strategy
11:23 Addressing Common Digital Marketing Challenges
15:03 Crafting a Compelling Digital Presence: Strategy and Execution
20:28 The Importance of a Well-Designed Website
22:23 How to Connect with Stephen Wilson and WSI Digital Marketing
23:30 Closing Remarks and Resources for Business Success

About North Fulton Business Radio and host John Ray

John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned

March 28, 2024 by John Ray

North Fulton Business Radio

Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned

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Empowering Lives Through Unforgettable Journeys, with Christina Menkemeller, Being Positioned (North Fulton Business Radio, Episode 757)

This episode of North Fulton Business Radio features an inspiring and truly unforgettable conversation with Christina Menkemeller, founder and executive director of Being Positioned. Her organization provides unforgettable travel experiences for people with rare genetic disorders. Christina shares her personal journey of navigating life with neurofibromatosis type two (NF2), a rare genetic condition, and how it led her to create Being Positioned. The organization, akin to Make-A-Wish, aims to empower individuals with rare genetic disorders by breaking the cycle of depression through the joy and freedom of travel. Christina discusses the transformative impact of these travel experiences on recipients, including stories of regained confidence and new life perspectives. She also touches on the challenges of running the nonprofit amidst her own health battles. The episode captures the essence of how Being Positioned is not just offering trips but is deeply involved in changing lives by fostering community, hope, courage, and a sense of adventure among those facing difficult diagnoses.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Christina Menkemeller, Founder & Executive Director, Being Positioned

Christina Menkemeller, driven by a deep desire to help others, initially pursued a career in therapy. However, her life changed when she was diagnosed with multiple brain tumors. Her condition, Neurofibromatosis Type 2 (NF2), causes progressive hearing loss, leading her to question the feasibility of a counseling career.

After graduating with a master’s degree in social work, she received an unexpected job offer from her neurooncologist. She was hired as a social worker at the same cancer center where she was receiving chemotherapy. The job felt like a miracle and gave Christina the opportunity to meet the needs of her fellow patients, while learning how to navigate being a patient herself.

But after working there for a year, her doctor decided to give her a break from treatment. So, Christina and her husband quit their jobs to travel the world for 14-months! These transformative experiences led her to establish Being Positioned, a nonprofit providing unforgettable travel adventures for people with rare genetic disorders. Christina combines her unique perspective as a patient and her passion for people to inspire meaningful change through their journey experiences.

Being Positioned is a nonprofit organization that seeks to empower and improve the lives of individuals living with rare genetic disorders. Their mission is to help each person discover purpose through traveling, building community, and creating memorable experiences.

Website | Facebook | Instagram | YouTube

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:30 Introducing Christina Menkemeller from Being Positioned
01:59 The Mission of Being Positioned: Travel Dreams for Those with Rare Genetic Disorders
02:25 Understanding Rare Genetic Disorders
05:42 Christina’s Personal Journey with Neurofibromatosis Type 2
07:53 The Life-Altering Diagnosis and Its Impact
12:15 From Social Worker to Nonprofit Founder: The Birth of Being Positioned
14:38 A World Tour with a Purpose
18:00 The Formation of the Nonprofit, Being Positioned
19:47 Navigating Challenges and the Power of Travel
23:34 Empowering Through Adventure: Real-Life Impact Stories
26:50 The Ripple Effect: Gratitude and Personal Growth
28:29 Fueling the Mission: Fundraising and Community Support
29:44 A Unique Fundraiser: Cereal de Mayo
33:43 Facing the Future: Plans and Personal Challenges
37:50 Closing Thoughts

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions

March 25, 2024 by John Ray

North Fulton Business Radio

Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions

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Empowering Small Businesses with HR Solutions, with Dan Gladding, Vested HR Solutions (North Fulton Business Radio, Episode 756)

On this edition of North Fulton Business Radio, host John Ray welcomed Dan Gladding from Vested HR Solutions, a PEO (Professional Employer Organization) that provides a suite of outsourced HR services. Gladding shared his journey in the HR industry, focusing on the growth and challenges faced by businesses across Georgia and beyond. The discussion covered a wide range of topics, including the complexities of employee benefits, health insurance, compliance issues, and the impact of remote work. Gladding highlighted the importance of understanding and navigating the evolving HR landscape for small to medium-sized businesses, emphasizing tailored HR solutions and the value of a comprehensive HR partner in fostering business growth and employee satisfaction.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Dan Gladding, Vested HR Solutions

Dan Gladding is a Senior Business Development Manager with Vested HR Solutions.

Vested HR is committed to providing clients with tailored Human Resource and Risk Management solutions that will enable them to focus on the success of their businesses.

In 2019, an entrepreneur set out to solve a frustrating problem consistently seen throughout the payroll industry: a lack of compassion and understanding when it comes to the real humans behind a company’s operations.

From that, Vested HR’s “human-focused” approach was born. When you contact Vested HR, you’ll never speak to a recording or an answering machine. They believe in a real, honest, old-fashioned connection with a live human being who personally knows you and your staff.

From the start, thier business consultants take time to learn the ins and outs of your company and strategize ways to promote growth for you. At Vested HR, they understand that your most valuable investment is your people.

Vested HR has a diverse staff of seasoned professionals with over five decades of leadership in the PEO industry. Their top priority is always to maintain an unbeatable level of customer support, transparency, and knowledge on the latest compliance and regulatory changes within the payroll and HR industry.

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:21 Introducing Dan Gladding from Vested HR Solutions
01:36 Exploring the World of Outsourced HR with Vested HR
02:03 The Personal Journey into HR: Dan Gladding’s Story
02:40 Understanding Professional Employer Organizations (PEO)
03:00 The Benefits of Partnering with a PEO
04:35 Navigating Health Insurance Choices for Businesses
07:00 Attracting and Retaining Talent with Competitive Benefits
09:32 The Importance of Compliance in HR
17:13 Remote Work: Adapting to New Norms
19:25 Vested HR Solutions: Serving Businesses Nationwide
22:42 Success Stories and How to Connect with Vested HR
25:24 Closing Remarks and Additional Resources

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

March 25, 2024 by John Ray

North Fulton Business Radio

Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

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Leaving Big Law to Start a Successful Law Practice, with Anthonia Berry, Strategy Academy

North Fulton Business Radio host John Ray welcomed Anthonia Berry, Strategy Academy, to share how she helps attorneys thrive as legal entrepreneurs. Anthonia shared her insights on the challenges attorneys face when establishing their own law practices, especially post-COVID-19. With over 18 years of experience in legal marketing and business strategy for law firms, Anthonia discussed the importance of niche specialization, strategic marketing, case management software, and the crucial aspects of building a personal brand. She highlighted how Strategy Academy’s course, designed as an eight-module roadmap, helps attorneys navigate these challenges, from understanding their target audience to efficient practice management. Anthonia further elaborated on the significance of strategic planning and shared a success story to illustrate the transformation of an attorney’s practice through her guidance. She emphasized the necessity of viewing a law practice as a business and the impact of strategic marketing and specialization in achieving success.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Anthonia Berry, Strategy Academy

**Anthonia Berry, Founder, Strategy Academy**

Anthonia Berry is a seasoned professional with more than 18 years of hands-on experience in marketing and business development within the legal sector. Her career spans across both domestic and international landscapes, providing her with a rich understanding of the nuances and intricacies of law firm operations.

Throughout her career, Anthonia has been instrumental in partnering with law firms of all sizes, assisting them in not only establishing their practices but also nurturing their growth into thriving entities. Having collaborated with legal practices ranging from small boutique firms to large multinational conglomerates, Anthonia has amassed a wealth of insights into the diverse needs and challenges faced by lawyers at different stages of their careers.

Her breadth of experience encompasses a wide array of practice areas, allowing her to offer tailored guidance to attorneys venturing into various specialties within the legal field. Anthonia’s dedication to the success of her students is evident in her meticulous attention to detail and her commitment to delivering value-packed content.

Through Strategy Academy, she aims to demystify the process of starting a law firm, providing aspiring attorneys with the guidance, tools, and resources they need to confidently embark on their entrepreneurial journey. With Anthonia at the helm, Strategy Academy is not just a course; it’s a testament to her unwavering dedication to empowering legal professionals and transforming their dreams of entrepreneurship into reality.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:25 Introducing Anthonia Berry from Strategy Academy
01:44 The Evolution of Strategy Academy and Its Impact on Law Practices
04:01 Why Specialize in Legal Marketing and Business Strategy?
06:26 The Challenges of Big Law and the Journey to Solo Practice
10:22 Strategy Academy: A Comprehensive Guide for Aspiring Solo Practitioners
18:43 The Importance of Software in Managing a Law Practice
22:12 Marketing Strategies for Law Firms: Finding Your Niche
24:48 Inside Strategy Academy: Course Details and Success Stories
33:54 Connecting with Anthonia Berry and Strategy Academy
35:00 Closing Remarks

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Leveraging Technology Strategically, with James Brighton, TMG

March 22, 2024 by John Ray

North Fulton Business Radio

Leveraging Technology Strategically, with James Brighton, TMG

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Leveraging Technology Strategically, with James Brighton, TMG (North Fulton Business Radio, Episode 754)

James Brighton with TMG joined host John Ray on this episode of North Fulton Business Radio to discuss critical aspects of technology management and optimization in business. James offered insights on assisting businesses in optimizing their IT spending and making strategic technology purchases, especially in the wake of tightened budgets post-COVID-19. James shared how vendors manipulate the technology purchasing process to their advantage and how TMG approaches this by being customer-centric and agnostic to solutions. James highlights major technology themes like cybersecurity, detailing the magnitude of the threat and the common pitfalls companies face, such as unpreparedness and ego. He also touches upon the challenges of cyber insurance policies becoming more restrictive and expensive due to the rising prevalence of cybercrime. The episode wraps up with James expressing skepticism about the widespread applicability of AI for businesses outside the Fortune 50, due to resource constraints.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

James Brighton, Technology Solutions Advisor, TMG

James Brighton is a Technology Solutions Advisor with TMG, formerly The McCracken Group.

TMG serves as a technology acquisition partner for their clients by engaging with and helping organizations and IT leaders understand all the disruptive technologies that exist today. TMG challenges the status quo of “traditional” VAR’s, ISV’s, and technology resellers. As an organization, they continually train and search for what is trending, where the markets are going, and what types of technologies are emerging—from cloud to cybersecurity to next-gen connectivity like SD-WAN.

The laser-focused role that TMG fills with their clients is to enable better technology purchasing decisions using proprietary tools, impartial and neutral research, and client consultations coupled with TMG’s comprehensive engineering experience. The client experience is continued from the purchasing decision through their complete care, starting with contract negotiation, solution implementation, and total life-cycle management with project management and full in-house Tier 1 support included. TMG’s clients look to them to bring clarity and understanding through their exhaustive analysis, purchase guidance, and vendor management to offer business solutions.

Topics Discussed in this Interview

00:00 Welcome to North Fulton Business Radio
01:24 Introducing James Brighton from TMG
01:31 Optimizing IT Spend and Strategic Technology Purchasing
02:24 James Brighton’s Unexpected Journey into Tech
04:55 The Importance of Being Customer-Centric in Tech Consulting
06:43 Navigating the Complex World of Technology Purchasing
13:43 The Alarming Reality of Cybersecurity Threats
18:37 The Growing Challenge of Cyber Insurance and Compliance
21:50 AI in Business: Hype vs. Reality
24:58 Who Benefits from TMG’s Services?
28:32 How to Connect with James Brighton and TMG
29:17 Closing Thoughts

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Embracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter

March 13, 2024 by John Ray

North Fulton Business Radio

Embracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter

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Embracing the Power of Words for Business Improvement, with Bruce Pulver, Author of Above the Chatter, Our Words Matter (North Fulton Business Radio, Episode 752)

On this edition of North Fulton Business Radio, host John Ray welcomed Bruce Pulver, author of Above the Chatter, Our Words Matter. Bruce shared his journey from a corporate career to founding Pulver Performance Solutions, through which he guides companies and teams to realize incremental improvement through the power of words and communication. Bruce offered personal experiences of resilience and growth, leading to his mission of helping individuals and organizations unlock their potential. He detailed his approach to addressing organizational challenges simply but effectively, promoting consistency and accountability within teams. Bruce also discussed his book, emphasizing the transformative power of words in personal development and corporate culture.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Bruce Pulver, Pulver Performance Services, and Author of Above the Chatter, Our Words Matter

Bruce Pulver is a catalyst for change, working with large and small companies as well as individuals and teams.

As “the WORD guy,” Bruce challenges audiences to take a transformative journey, demonstrating the incredible power that words hold in shaping our destinies. In the realm where language meets life, Bruce guides individuals to unlock their true potential through the deliberate use of words for individual and organizational growth.

Bruce’s Keynote and “WORDshop” messages resonate, leaving a lasting imprint on the hearts and minds of those who heed his call to harness the extraordinary power of their words using exercises, role play and case studies. Prepare to be inspired, motivated, and transformed as Bruce leads you on a journey where every word matters.

With every speaking engagement, Bruce makes time to visit and share his message in person or by donating his book to organizations serving others. To date, over 3,500 books and countless hours have been donated to hospitals, homeless shelters, veteran organizations, schools, and recovery centers of all kinds.

Website | LinkedIn | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:21 Introducing Bruce Pulver: A Journey of Words and Empowerment
01:31 The Power of Words: Transforming Thoughts into Action
02:04 Bruce Pulver’s Personal Journey: From Layoff to Leadership
02:56 The Impact of Words on Minds
04:09 Applying Words to Drive Organizational Change
08:34 Simplifying Complex Challenges with a Single Word
17:27 The CIA Method: Commit, Incrementalism, Accountability
23:56 Success Stories and How to Connect with Bruce Pulver
27:54 Closing Remarks

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The Art of Inspiring Sales Teams, with Adam Rojas, Bellmoore Consulting

March 6, 2024 by John Ray

North Fulton Business Radio

The Art of Inspiring Sales Teams, with Adam Rojas, Bellmoore Consulting

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The Art of Inspiring Sales Teams, with Adam Rojas, Bellmoore Consulting (North Fulton Business Radio, Episode 751)

Adam Rojas, Bellmoore Consulting, joined host John Ray on this edition of North Fulton Business Radio. Adam discussed the changing dynamics within the sales industry, emphasizing the need for salespeople and leaders to adapt and innovate. He stressed the importance of understanding customer needs, demonstrating value before disclosing price, and being able to adapt to changing market trends. Adam shared the success story of a training curriculum he developed for enterprise businesses, focusing on reaching out beyond IT departments. Adam’s approach to sales transformation involves inspiring sales teams, fostering innovation, and driving excellence.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Adam Rojas, Founder and Managing Partner, Bellmoore Consulting

Adam always had a passion for sales, starting with his first foray into entrepreneurship at age 6, when he sold logo pencils to his classmates to support his candy addiction. This continued throughout high school, when he sold everything from magazine subscriptions over the phone to space pens in a retail store. After college, Adam went to work for a technology company selling voice and internet services to small and medium-sized businesses. Over the next 25 years, Adam held numerous roles in direct sales, technical sales and sales management across numerous business segments before moving into sales training, focusing on sales skills, product training and sales leadership training.

Adam started Bellmoore Consulting in 2023 with the goal of bringing his experience and passion to enable you to achieve your vision for your business by developing success in your sales organization.

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