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Episode 4: Small Business, Big Goals

November 14, 2024 by Mike

Gwinnett Studio
Gwinnett Studio
Episode 4: Small Business, Big Goals
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Building Big Goals with Joy Mitchell and Charbel Aoun: From Gwinnett Roots to Entrepreneurial Impact and Community Collaboration

Welcome to today’s episode of “The Voice of Business”, where we’re thrilled to have Joy Mitchell, CEO/Owner of Office Creations, and Charbel Aoun, Founding Executive Director of the Georgia First Generation Foundation, sharing their journeys and insights in a conversation led by Deirdra Cox, Executive Director of the Gwinnett Chamber Foundation.

Both proud Gwinnettians, Joy and Charbel dive into the highs and challenges of starting a business, the essential differences between sponsorship and mentorship, and how for-profit and non-profit organizations can work together to make a real impact. Plus, we’ll talk about the power of a BHAG (Big Hairy Audacious Goal), find inspiration in Kung Fu Panda quotes, and hear what’s kept these leaders motivated as they turn their visions into reality. Tune in for an inspiring mix of grit, goals, and Gwinnett pride!

In this Episode:

  • Intro 00:00
  • What prompted Charbel to start his non-profit? 02:02
  • The Leap of Faith 05:45
  • Gotta Have A B.H.A.G. (Big Hairy Audacious Goal) 05:45
  • Breaking Barriers for Women in Business 07:58
  • Early Challenges in Starting a Business 11:27
  • Strategies for Business Growth & Partnerships 15:49
  • How to create an Impact as a for-profit business? 20:20
  • Advice for Others Starting their own Business 23:08
  • What does the future hold for business? 26:07
  • How can for-profits & non-profits partner together in 2025? 30:00

Resources & Links:

Joy Mitchell – LinkedIn

Office Creations Website

Re:Creations Website

Charbel Aoun – LinkedIn

Georgia First Gen Foundation Website

The “Gwinnett Chamber Voice of Business” Podcast is presented by Gwinnett Magazine and produced in partnership with Business RadioX. Hosted by President & CEO Nick Masino, this show features engaging fireside chats with prominent business leaders, offering invaluable insights into leadership, small business growth, economic development, and inclusive best practices in business.

Tagged With: Charbel Aoun, Deirdra Cox, gwinnett business, gwinnett chamber, Gwinnett Chamber of Commerce, gwinnett chamber podcast, joy mitchell, nick masino, Office Creations, the voice of business, the voice of business podcast

Elizabeth Johnson of Jesse’s House & Bill Whitney of The Connection Forsyth

April 18, 2022 by Amanda Pearch

Forsyth Business Radio
Forsyth Business Radio
Elizabeth Johnson of Jesse's House & Bill Whitney of The Connection Forsyth
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Bill Whitney| Business Development & Community Relations| The Connection Forsyth

The Connection Forsyth is a 501(c) 3 with a mission to connect people. Being connected to others, having a purpose and feeling values are critical for people in recovery. The Connection is a safe place for people to gather, meet and have fun. They offer multiple pathways to recovery including Peer to Peer (non-clinical) Recovery Support Services, Life Skills Training, Career Coaching, Family Support Groups and much more. Visit their website for their complete offerings and for ways to contribute.Elizabeth Johnson| Executive Director | Jesse’s House

Jesse’s House Inc., is a 501(c) 3, founded in 1998, they identified a need for an emergency shelter in Forsyth County for adolescent girls who were experiencing abuse and neglect. The Larry Morris family answered the call by donating a 2-bedroom home in honor of their father, Jesse Morris. With a house in place and generous contributions from the community, Jesse’s House began operation. In the past 23 years they have seen tremendous growth in response to the changing needs in our community. The now have a new shelter that has the capacity to serve 12 girls, and the average length of stay in this past year was 11.4 months. Having served over 1,000 girls from all over the state of Georgia in these past 23 years, and with the support of our community, their hope is to serve another 1,000.Visit their website to learn more and contribute.Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes.

Connect with us on Social Media @forsythbrx

SPECIAL THANKS to our Forsyth Business RadioX Studio, Print & Furniture Partners:


Tagged With: amanda pearch, Bill Whitney, Brandywine Printing Inc, Cumming GA, Elisabeth Johnson, FoCo, forsyth business radio, Jesse's House, Non Profit, Office Creations, service, steve cooper, The Connection Forsyth

Shelly Shcwerzler of Office Creations featured on Forsyth Business Radio

April 4, 2022 by Amanda Pearch

Forsyth Business Radio
Forsyth Business Radio
Shelly Shcwerzler of Office Creations featured on Forsyth Business Radio
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Schelly Schwerzler/ Business Development Manager at Office Creations 

Office Creations  was established in 2001, and began with the vision of creating office environments with an innovative approach. Today, Office Creations focuses on providing clients with innovative workplaces, strategic design, and creative collaboration. The certified woman-owned business has been awarded the Atlanta Business Chronicle’s “Top 10 Dealer Award” on multiple and consecutive occasions. Their mission is to design, consult and furnish work environments that strengthen culture, maximizes efficiency, and drives profitability, one partner, at a time. They strive to ensure that  clients are taken care of every step of the way from sales to installation to maintenance. Committed to excellence and providing quality service to our customers beyond the furniture install, under the leadership of  Joy Mitchell, the team continues to make an impact in the community.

Thank you for joining us for this special edition of Forsyth Business Radio-

“Office Creations SPOTLIGHT”

Listen to the broadcast 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes.

SPECIAL THANKS to our Studio Print & Furniture Partners:


Tagged With: amanda pearch, Brandywine Printing Inc, Cumming GA, Derek Brooks, FoCo, Forsyth, forsyth business radio, joy mitchell, Office Creations, steve cooper

Rupal Vaishnav Candidate for State Court Judge (Forsyth Co. GA) & Byron Gatewood Candidate for US Congress (GA 6th district)

March 27, 2022 by Amanda Pearch

Forsyth Business Radio
Forsyth Business Radio
Rupal Vaishnav Candidate for State Court Judge (Forsyth Co. GA) & Byron Gatewood Candidate for US Congress (GA 6th district)
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Rupal Vaishnav Candidate for State Court Judge (Forsyth County, GA)

Rupal  began his prosecution career as an Assistant Solicitor-General for the DeKalb County Solicitor General’s Office prosecuting cases in State Court. He then, practiced law in Forsyth County, with expertise in civil litigation, mediation & criminal defense.  As an attorney with Jarrard & Davis, he sharpened his civil litigation skills. Rupal holds his Bachelor of Mechanical Engineering from GA Tech and completed Law School at GA State University College of Law. Rupal is a frequent lecturer on legal topics at legal seminars. Rupal is active in the community through his volunteer efforts. He is an executive board member for the United Way of Forsyth County, a board member for the Forsyth County Chamber of Commerce, and continues to serve as a volunteer attorney coach at Forsyth Central High School, to name a few. Rupal is also a husband and father.

Byron Gatewood Candidate for U.S. Congress (GA 6th District)

Byron is a U.S. Army officer, small business owner,  loving husband and father and devoted Christian. Byron enlisted in the National Guard as a college student in the wake of the September 11th attacks and was deployed to Afghanistan during what would have been his junior year. Upon returning, he graduated from Louisiana State University (LSU), and earned a commission on to active duty. Byron served as an intelligence officer abroad and partnered with the Israel Defense Forces and our NATO allies in efforts to make the Middle East more secure for Americans and our allies. After a decade on active duty, Byron attended Cornell University earning an MBA.  He owns and operates two small businesses that employ over two dozen Georgians. Active within the community, he serves as the managing director at a local nonprofit, where he works to create jobs and opportunities for adults on the autism spectrum.

Thank you for joining us for this special edition “Local Candidate” Show

Listen to the broadcast 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes.

SPECIAL THANKS to our #ForsythBRX Studio Print & Furniture Partners:


Tagged With: amanda pearch, Brandywine Printing Inc, Byron Gatewood, community, Congress, Cumming, FoCo, Forsyth, forsyth business radio, Office Creations, Rupal Vaishnav, State Court Judge, steve cooper, USA

Forsyth Business Radio featuring Cooper & Co. General Contractors

March 17, 2022 by Amanda Pearch

Forsyth Business Radio
Forsyth Business Radio
Forsyth Business Radio featuring Cooper & Co. General Contractors
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Evan Cooper/ Jim Cooper/  Steve Cooper/ Ted Cooper

Forsyth Business Radio featuring Cooper & Co. General Contractors

Founder and CEO Ted Cooper, Principals Steve & Jim Cooper and Evan Cooper share 3 generations of General Contracting experience. Listen as they share about Community participations, company & family culture, BIGFOOT, General Contracting projects past, present and future and much more!

Cooper & Company was founded in 1967 as a full-service commercial general contracting firm committed to serving clients in Georgia and throughout the south. As we have expanded our services, we have also expanded our projects. Cooper & Company has now successfully completed over 600 projects in all divisions of construction. And – while a lot of things have changed since 1967 – our approach to construction has remained constant. Today, we are based in the metro Atlanta area and still serve clients around the southeast. This gives you have the security of knowing whether a contract is negotiated, construction manager at risk, or hard bid — our project team can provide you with the services you need.

Join host Amanda Pearch (CEO of Forsyth Business RadioX) alongside her Partner and co-host, Steve Cooper  (CFO of Forsyth Business RadioX and Principal at Cooper & Co.) as they highlight the legacy of Cooper & Company.

Forsyth Business RadioX is excited to “Give a VOICE” to businesses in the Forsyth County area and beyond!

Listen to the broadcast 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes.

SPECIAL THANKS to our #Forsyth Business RadioX Studio

Print & Furniture Partners:


Tagged With: amanda pearch, Brandywine Printing Inc, Chamber, contracting, cooper & co., Cumming, Cumming GA, Evan Cooper, FoCo, forsyth business radio, Forsyth County, GC, Jim Cooper, Office Creations, steve cooper, Ted Cooper

Joy Mitchell, CEO of Office Creations

October 30, 2020 by Mike

Celebrating Powerhouse Women
Celebrating Powerhouse Women
Joy Mitchell, CEO of Office Creations
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Amanda Pearch and Joy Mitchell

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

This series is presented by C-A-B Incorporated. Since 1982, C-A-B Incorporated has been a pre-eminent leader in manufacturing and global sourcing of precision machined iron and steel products serving infrastructure, hydraulics, automotive, rail, and a variety of other industries. As a woman-owned company, C-A-B is proud to be the presenting sponsor of the “Celebrating Powerhouse Women” series, bringing focus to the many incredible women in our community making things happen.

Joy Mitchell/Office Creations

Established in 2001, Office Creations began with the vision of creating office environments with an innovative approach. Today, Office Creations focuses on providing clients with innovative workplaces, strategic design, and creative collaboration. The certified woman-owned business has been awarded the Atlanta Business Chronicle’s “Top 20 Dealer Award” on multiple and consecutive occasions. Their mission is to design, consult and furnish work environments that strengthen culture, maximizes efficiency, and drives profitability one partner at a time. They strive to ensure that their clients are taken care of every step of the way from sales to installation to maintenance. They are committed to excellence and providing quality service to their customers beyond the furniture install.

Official Presenting Sponsor of Celebrating Powerhouse Women


Also Brought To You In Part By

Cat-Rangers

Tagged With: amanda pearch, Business RadioX, CAB Incorporated, Cat Rangers, Celebrating Powerhouse Women, joy mitchell, McCarthy Building Services, Office Creations, powerhouse women, successful women, women business leaders, women business podcast, Women Empowerment, women executives

Shelly Schwerzler, Business Development Manager with Office Creations

July 31, 2020 by Mike

Celebrating Powerhouse Women
Celebrating Powerhouse Women
Shelly Schwerzler, Business Development Manager with Office Creations
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Amanda Pearch and Shelly Schwerzer

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

This series is presented by C-A-B Incorporated. Since 1982, C-A-B Incorporated has been a pre-eminent leader in manufacturing and global sourcing of precision machined iron and steel products serving infrastructure, hydraulics, automotive, rail, and a variety of other industries. As a woman-owned company, C-A-B is proud to be the presenting sponsor of the “Celebrating Powerhouse Women” series, bringing focus to the many incredible women in our community making things happen.

Shelly Schwerzler/Office Creations

Established in 2001, Office Creations began with the vision of creating office environments with an innovative approach. Today, Office Creations focuses on providing clients with innovative workplaces, strategic design, and creative collaboration. The certified woman-owned business has been awarded the Atlanta Business Chronicle’s “Top 20 Dealer Award” on multiple and consecutive occasions. Their mission is to design, consult, and furnish work environments that strengthen culture, maximizes efficiency, and drives profitability, one partner, at a time. They strive to ensure that their clients are taken care of every step of the way, from sales to installation to maintenance. They are committed to excellence and providing quality service to their customers beyond the furniture install.

Official Presenting Sponsor of Celebrating Powerhouse Women


Also Brought To You In Part By

Cat-Rangers

Tagged With: amanda pearch, Business RadioX, CAB Incorporated, Cat Rangers, Celebrating Powerhouse Women, McCarthy Building Services, Office Creations, Office Furniture, powerhouse women, shelly schwerzler, successful women, terri jondahl, women business leaders, women business podcast, Women Empowerment, women executives

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