Kevy and CimCo
This week we continued our series with Life University and Dr. Gilles LaMarche, VP of Professional Relations, focusing on business leaders of integrity. We hosted Brooke Beach, of Kevy, and Bill and Diedre Plunk, of CimCo.
After spending several years as a marketing expert, Brooke and some colleagues believe they could improve on the ecommerce/direct marketing customer experience and improve response rates and create more repeat customers. To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach. There are marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.
The Kevy platform integrates with their clients’ existing ecommerce platform via java script that is embedded into the website code. Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy. With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.
Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context. Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message. If you are interested in learning more, contact Brooke and her team here.
Upon entering the banking industry ~20 years ago, Bill unexpectedly found himself placed in charge of collections on loans in arrears. Without any experience or real training in how to do so, he set about contacting debtors. It turned out that his approach to this often-difficult conversation made him quite successful at it.
After spending some time with a collections firm that was not operating in an ethical fashion, he decided to launch his own firm and handle clients and debtors with the respect and professionalism that had served him so well to that point.
In that time, his integrity and professionalism made such an impression on debtors he was collecting on, some ultimately turned to him to collect for them after their accounts were settled. His highly-personal approach to his work allows him to turn around outstanding accounts quickly, in many cases in less than 1-2 months.
Special Guests:
Brooke Beach, Co-founder/CEO, of Kevy 
- BA, Public Relations; Journalism, University of Georgia
- Former Co-Director, Windstream Communications SchoolsWIN Program
- Founder and Chairman of Marketwake
- BS in Education, Minor in Business, Northeastern State University
- Former Teacher and Coach, Oklahoma Public Schools
- Board Member, River of Praise Ministries
Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University 
- Doctor of Chiropractic, Canadian Memorial Chiropractic College
- Author, The ART of Responsibility, Insight Publishing 2012
- Certified Six Advisors Coach, Six Advisors Coaching Academy
- Previous Vice President, Parker College of Chiropractic
