How Sync Up Bookkeeping Helps Businesses Grow (North Fulton Business Radio, Episode 888)
Sync Up Bookkeeping isn’t your typical firm, and Andrew Clarke isn’t your typical bookkeeper. In this episode, Andrew, the CEO of Sync Up Bookkeeping, joins host John Ray to share how he helps business owners go far beyond balancing books. With experience across multiple industries and four businesses of his own, Andrew uses financial data as a springboard for smarter pricing, stronger margins, and better decisions. He explains why so many business owners bleed cash without realizing it and how understanding your numbers can shift everything.
From rescuing a brewery with unrealistic sales goals to helping a business secure $50,000 in working capital in a single afternoon, Andrew shares real stories of transformation. If your business feels stuck or your finances are murky, this episode will show how the right kind of bookkeeping can be a powerful growth lever.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Key Takeaways from this Episode
- Why many small business owners mistakenly operate on gut instinct instead of numbers
- The dangers of managing your business by checking account balance or credit card limit
- How poor pricing leads to razor-thin margins and financial stress
- The hidden power of accurate books for tax compliance, deductions, and smarter decisions
- Real-world examples of how Sync Up helps clients increase profit and secure capital
- How proprietary software gives clients a 50,000-foot view of their business
- Why Andrew calls himself a bookkeeper but acts like a business advisor
Topics Discussed in this Episode
00:00 Introduction and Welcome
00:35 Meet Andrew Clarke, CEO of Sync Up Bookkeeping
02:31 Andrew Clarke’s Journey to Sync Up Bookkeeping
05:20 The Importance of Bookkeeping for Small Businesses
07:00 Common Financial Mistakes and How to Avoid Them
15:12 Sync Up Bookkeeping’s Unique Approach
23:44 Success Stories and Client Testimonials
26:01 Contact Information and Closing Remarks
26:46 Sponsor Messages and Final Thanks
Andrew Clarke, CEO, Sync Up Bookkeeping
Andrew is a casual, fun, nature-loving guy with a passion for numbers and business. With over 45 years of experience working in a multitude of industries, including mortgage banking, aerospace manufacturing, software development, construction project management, food service, and health & wellness, he is ready to help you with your bookkeeping needs.
Andrew has been an advanced user of QuickBooks/Intuit products for more than 30 years! He is adept and extremely knowledgeable about the inner workings of QuickBooks and how it can serve you best in your business.
When he’s not crunching numbers, developing software applications, designing spreadsheets, or using QuickBooks, he loves spending time with his family in the great outdoors. A full-time RVer, traveling the country with his wife, Sheri, and their four-legged fur-child, Loki, Andrew has enjoyed a vast and varied personal and professional life. He has always had an affinity for understanding business from a financial purview by measuring performance through the use of custom-designed financial reporting tools, which he often designs and develops himself.
After a brief two-year retirement period, inspired by his wife, Sheri, he decided to help others in business by providing bookkeeping and consulting services that give them a clear understanding of their financial status. He still enjoys developing custom software from time to time, but right now he wants to focus on helping other small business owners build their businesses by providing them their financial standings in an easy-to-understand format.
Andrew looks forward to establishing a long-lasting relationship by assisting you with your company’s bookkeeping needs.
Sync Up Bookkeeping
Sync Up Bookkeeping is a forward-thinking, cloud-based bookkeeping firm that specializes in helping small businesses maintain accurate and organized financial records. By utilizing cutting-edge accounting software and automation tools, the company delivers real-time financial insights and eliminates the hassle of managing day-to-day bookkeeping tasks. Sync Up Bookkeeping is committed to providing efficient, reliable, and tech-driven solutions that empower business owners to make informed decisions and stay focused on their core operations.
With a personalized and proactive approach, Sync Up Bookkeeping offers a comprehensive range of services, including bank reconciliation, expense tracking, financial reporting, and payroll support. The firm tailors its services to fit the unique needs of each client, ensuring compliance and financial clarity at every step. Known for its dependability and attention to detail, Sync Up Bookkeeping serves as a trusted partner in helping businesses achieve long-term financial stability and growth.
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
Beyond Computer Solutions supports North Fulton Business Radio
If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.
Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.
Website | LinkedIn | Facebook | YouTube
About North Fulton Business Radio and host John Ray
With over 880 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
