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Georgia Tech Wearable Computing Center

April 21, 2016 by angishields

Health Connect South

Georgia Tech Wearable Computing Center

00:00 / 00:47:12

Georgia Tech Wearable Computing Center

Jay Shaffer and I sat down with Maribeth Gandy, Principal Research Scientist, and Director of Georgia Tech Wearable Computing Center. We talked about research the university is conducting in conjunction with ShareCare to look at how wearable and mobile technology can impact stress levels for individuals using these devices.

Check back soon for more information!

Special Guest:

Maribeth Gandy Coleman, Principal Research Scientist/Director, Georgia Tech Wearable Computing Center

Healthgrades

May 27, 2015 by angishields

Health Connect South

Healthgrades

00:00 / 01:00:37

Healthgrades

This week, Diana and I sat down with Dr. Brad Bowman and Nickey Scarborough, of Healthgrades. They’re a healthcare IT company that provides several valuable services to the community at large as well as to the healthcare industry. One of Healthgrades’ core offerings relates to transparency and healthcare consumerism. When you need to find a physician to address a particular health need from primary care to a specialist, the company’s website allows the patient and/or their family to conduct a search of their database.

The Healthgrades platform utilizes a number of available data sources to compile a match score that gives a measure of confidence a particular physician has sufficient experience and positive outcomes to be considered as a viable option for providing your care. You can search by provider name, specialty, condition, or procedure, along with location/radius.

Your results will give a list of possible providers, each with a rank for volume of this given procedure they’ve performed, along with a report of any sanctions or board actions that have been taken. Similarly, Healthgrades provides prospective patients with access to outcomes and patient satisfaction data across the gamut of service lines and procedures they offer. Patients can review a given hospital’s rank and compare it to the national average for that procedure.

But, these useful services are only scratching the surface for what Healthgrades is able to do for health systems and hospitals. The company is able to use a wide array of readily-available health and consumer data for patients in a given service area to give valuable predictive insights around outcomes for a given health problem. Things such as number of rooms in your home, whether it’s rented or mortgaged, how financially stable a family is, along with buying habits combined with numerous other data points can give surprisingly accurate pictures of what a given population’s tendency toward ER re-admissions or poor outcomes/compliance with care.

Through an engagement with Healthgrades, using their population analytics, a health system can be very strategic in their marketing efforts to help make that revenue spend be far more likely to help the system achieve its goals and deliver a higher level of care/outcomes.

Special Guests:

Brad Bowman, MD, Chief Medical Officer, of Healthgrades

Nickey Scarborough, VP of Digital Editorial, Healthgrades

MHA, Health Administration, Xavier University
Former Director, Client Delivery Services, WebMD
Previous Content Director, PERFECT SENSE digital, LLC
Former Senior Consultant, Deloitte & Touche

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Pay Per Click Advertising

March 7, 2015 by angishields

Midtown Business Radio

Pay Per Click Advertising

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Pay Per Click Advertising

This week I caught up with Eric Jones from Jellyfish, the digital strategy experts. We talked about Pay Per Click Advertising, mistakes that can be made, things to think about when planning your campaign, and why it makes sense to work with experts such as those at Jellyfish to engage in a digital marketing campaign that employs pay per click advertising.

Having tried our hand at DIY Google AdWords campaigns that quickly cost us $$$ while getting us no conversions, our business can surely say there is value to working with experts who can guide you and help you spend wisely. Eric talked about the value of analytics to track the effects of a given campaign, as well as why it’s important to consider the page on your website the ads direct your prospective customers to.

Eric shed some light on how the bidding process works in determining where your ads will rank, ultimately controlling where your ads will be displayed (1st page?, top of 1st page? etc). We talked about how when there is much competition for a given set of keywords the cost per click can rise significantly, so advertisers must be prepared for that.

I also discussed some guests who have been on the show before that our listeners could benefit from getting to know. I’m planning to incorporate some occasional shout-outs to be sure the companies who need their solutions can link up with them. We hope you enjoy our show and subscribe to the podcast. Let us hear from you with feedback, guest recommendations, and where you’re listening from. If you tweet us questions or put them up on Facebook we’ll try to get them on the air and/or follow up with the guests after the fact to get you answers. Thank you for listening to us! Looking forward to 5000 downloads!

Special Guest

Eric Jones VP, Client Strategy with Jellyfish

CEO, Avenue J Development LLC
Previous Board of Directors member, Toolbank Baltimore
>10 years in leadership roles in digital strategy/marketing companies

Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation

HEAR LARA’S FULL INTERVIEW HERE

MBA Harvard Business School
Former Adjunct Professor of Finance, Georgia Institute of Technology
Board of Directors, Georgia Regional Transportation Authority
Owner, Insomnia Group
Chairman of the Board, Atlanta Heights Charter School
Second Language–Japanese

LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka

HEAR LEEANN’S FULL INTERVIEW HERE

28 years experience in finance sector
former Director, Client Services of AccousTech Music Productions
Crossfit fan
50% Firecracker
50% Do-It-Yourself Woman

Jesus Ricardo (Rick) Tapia, Founder of La Bodega International, LLC and Creator of J.R. Revelry

17 years of experience in alcohol beverage industry
Successful entrepreneur
Actively involved in the community, supporting Hispanic and Latin American Chambers of Commerce
BA, Boston University
Speaks Fluent Spanish

Ron Herman, CEO of SionicMobile

HEAR RON’S FULL INTERVIEW HERE

Founder and Former CEO, Urban Informatics Corporation
>19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
Former CEO, Intellione Technologies

Mario Montag, CEO, Co-founder of Predikto Analytics

HEAR MARIO’S FULL INTERVIEW HERE

> 15 years of experience developing transformational technology solutions for Fortune 500 companies
Former Director, North America Oracle Master Data Management practice
MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
Fluent in Spanish

Bill and Diedre Plunk of CimCo Commercial Collections

BS in Education, Minor in Business, Northeastern State University
Former Teacher and Coach, Oklahoma Public Schools
Board Member, River of Praise Ministries

Innovations in Heart Health

February 4, 2015 by angishields

Health Connect South

Innovations in Heart Health

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Innovations in Heart Health

This week, for Week 5, we focused on innovations in heart health. Emory physician, researcher, and professor, Dr. Omar Lattouf came by to share about research he’s been working on developing new techniques for some challenging heart disorders, and an exciting project he’s working on that is aimed at reducing the number of patients who die from cardiometabolic syndrome. Dr. Lattouf’s work on how conduction problems are treated by insertion of pace makers using a minimally-invasive approach has helped improved outcomes for countless critically-ill patients. Dr. Lattouf talked about their soon-to-launch study on an application designed to help patients with, or at risk for, cardiometabolic syndrome. The application will empower patients to track key vital signs and other health information and make decisions that will improve key factors such as cholesterol, blood pressure, weight, and more. As Dr. Lattouf shared his personal story about his own family’s experience with heart disease, his passion for helping fight heart disease, which in large part is preventable, was obvious.

Robert Arkin, CEO and Founder of Sensiotec joined us to talk about the way they are using technology and health data to provide clinicians the ability to monitor key vital signs and patient movement patterns in a hands-off way. He talked about how he has long held a desire to help his community on a large scale that he knew that being involved in developing healthcare innovations provides the best way to do that. Robert described how their device uses a special radar technology that is able to measure body movements and even internal organ function, providing real-time vital signs and patient movement patterns. Their technology’s algorithms enable providers to get a degree of predictive information that could potentially help avoid patient falls/injury, or even detect troublesome trends in vital signs that could enable proactive care decisions that could prevent a serious cardiovascular event.

These two health innovators discussed the additional resources they need that could facilitate the acceleration of their respective work with regard to making their solutions available to patients on a larger scale. We are pleased to support their work by helping them tell their story.

Special Guests:

Dr. Omar Lattouf, MD, of Emory University School of Medicine

Doctor of Medicine, Emory University School of Medicine
Board Certified, American Board of Surgery, American Board of Thoracic Surgery
Performed Georgia’s first domino heart transplant
He and a colleague implanted the state’s first Abiomed biventricular assist system to support the failing heart of a patient suffering from post-cardiotomy shock

Robert Arkin, CEO of Sensiotec

Juris Doctor, University of Virginia School of Law
Recipient, 2012 Atlanta Business Chronicle Healthcare Heroes Award for Healthcare Innovation
Fomer CEO, Chairman, Modavox, Inc.
Former Member, Board of Directors, Frontline Healthcare Workers Safety Foundation

Predikto Analytics

October 14, 2014 by angishields

Midtown Business Radio

Predikto Analytics

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This week I sat down with Mario Montag, CEO of Predikto Analytics. Numerous industries rely upon critical, high-value assets to operate their enterprises. Predikto solutions harness the power of Predictive Analytics to address operational challenges in Transportation, Oil & Gas, and Manufacturing. We use any data, including equipment sensor and asset maintenance history, and turn it into actionable insights to reduce asset failures, eliminate surprises and improve operational performance. All of these industries collect data across their operations from a wide variety of sensors monitoring their equipment. The challenge for these businesses is the data may be collected and housed in different locations or followed by different departments, preventing the enterprise from seeing it combined into a clear, concise picture that could be used to anticipate equipment failures well in advance of an actual malfunction. Predikto Analytics leverages the expertise of their skilled analytics experts combined with machine-learning algorithms to do just that with a high degree of accuracy (in many cases exceeding 90% accuracy).

“We start with asking, ‘What problems do you have? What piece of equipment or asset class is costing you a lot?”

This means a rail company can limit downtime by having necessary parts to repair a high-value asset available to make a quick repair and prevent a catastrophic failure, saving them from huge expense, possible public (or employee) injury, and property loss. Similarly, a manufacturing company can get early warning of an impending failure with hours, days, or weeks of notice and allow them to be proactive rather then having to shut down an operation for an extended time due to a mechanical failure. Check out this week’s episode to learn how Predikto Analytics came into being and hear more about how they do the interesting and important work they do.

Special Guest:

Mario Montag, CEO, Co-founder of Predikto Analytics

> 15 years of experience developing transformational technology solutions for Fortune 500 companies
Former Director, North America Oracle Master Data Management practice
MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
Fluent in Spanish