On the Money

FACTORS FOR SALES SUCCESS - LEADERSHIP AND POINT OF SALE: Phillip Saxton with Small Business Samaritans

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Phillip Saxton reveals several major factors for sales success including leadership and point-of-sale with host Joe Moss, the president of Embassy National Bank.

Phillip Saxton/Small Business Samaritans

Small Business Samaritans cares about the individuals who have the dream and courage to start a business. These dreams are important, not just to them and their families, but to their customers and the community where they operate.

We are living in challenging economic times where much of the future of the United States depends upon job creation. Our top concerns as a nation lie with economic recovery, job creation, and setting up & operating successful businesses. It is highly doubtful that many new jobs are going to be created by big business, global business, governments, inventions or new investments. During the last 15 years, according to the Small Business Administration (SBA), small businesses generated over 64% of new jobs. Currently, 70% of job growth is generated by small businesses, which is expected to continue, if not increase, in the next four years.

Small businesses have been severely affected by economic, global and political forces completely out of their control. The current recession was caused by poor political decisions, poor leadership from large financial organizations, a liquidity shortfall in the banking system caused by the overvaluation of assets, poor leadership from large corporations, and greed.

The concept of SBS was born out of the idea that small businesses and entrepreneurs needed to do things differently in order to insulate them from these economic and political forces. Our communities depend upon doing things differently. The goal is to operate a business that is less subjected to outside forces.

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On the Money focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. On the Money also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, On the Money airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.