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STRATEGIC INSIGHTS RADIO: A New Form of Marketing & Sales: The Subscription Box

September 12, 2019 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: A New Form of Marketing & Sales: The Subscription Box
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Kristina Webb and Jennifer Rusz

This episode explains what a subscription box is and how this has become a disruptive retail marketing and sales tool. In addition, we will discuss the pros and cons of owning a subscription box company and what Kristina has learned through trial and error in a new field.

Kristina Webb/Polepenzelbox

Kristina Webb is the founder and CEO of The Polepunzel Box. The Polepunzel Box was started in 2016 as a niche surprise subscription box. She began created subscription boxes before it became a popular form of sales as a new and creative marketing tool. This marketing and sales tool has helped her grow to over 1200 boxes a year in what is considered a very niche marketplace. Unlike many providers she has a quarterly themed box.

Jennifer Rusz/Sterling Rose Consulting Corp

Jennifer Rusz has a long career working for both corporations and as an entrepreneur. Rusz began her career, in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004. She has since been a business consultant and now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award-winning full service business consulting firm with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp, visit www.sterlingroseconsultingcorp.com or call (470) 202-8659.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: disruptive retail marketing, kristina webb, marketing strategy, pole dancer gifts, pole dancers, pole dancing, polepunzel box, polepunzelbox, sterling rose, sterling rose consulting corp, strategic insights radio, subsription box

STRATEGIC INSIGHTS RADIO: Cecilia Haag with Insperity

July 19, 2018 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Cecilia Haag with Insperity
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Cecilia Haag and Jennifer Rusz

Cecilia Haag/Insperity

A trusted advisor to America’s best businesses for more than 32 years, Insperity provides an array of human resources and business solutions designed to help improve business performance. Insperity Business Performance Advisors offer the most comprehensive suite of products and services available in the marketplace. Insperity delivers administrative relief, better benefits, reduced liabilities and a systematic way to improve productivity through its premier Workforce Optimization solution. Additional company offerings include Human Capital Management, Payroll Services, Time and Attendance, Performance Management, Organizational Planning, Recruiting Services, Employment Screening, Expense Management, Retirement Services and Insurance Services. Insperity business performance solutions support more than 100,000 businesses with over 2 million employees. With 2017 revenues of $3.3 billion, Insperity operates in 68 offices throughout the United States.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: employee resources, Human Resources, Insperity, sterling rose, sterling rose consulting corp, sterling rose radio

STRATEGIC INSIGHTS RADIO: Tonya Daye with OneSource Learning & Development Center

July 12, 2018 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Tonya Daye with OneSource Learning & Development Center
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Tonya Daye and David Wilkins

Tonya Daye/OneSource Learning & Development Center

Tonya Daye is an upcoming Author, Certified Life & Career Coach, Public Speaker, and Founder of OneSource Learning & Development Center. She is married and a mother of four children. Overcoming so many difficulties and setbacks in life, she has learned how to overcome depression, anxiety, tragedy and brokenness and make it her purpose to help others move forward towards hope. She concentrates in helping both men and women overcome hardships, difficulties and behaviors/patterns that would interfere with long-standing goals and to reach their fullest potential. Tonya believes given the proper tools, opportunity and education, you can build a sustainable future and live a fulfilled life by focusing-forward.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: dave wilkins, david wilkins, Life Coach, onesource, OneSource Learning & Development Center, onesource learning center, sterling rose, sterling rose consulting, sterling rose consulting corp, strategic insights, strategic insights radio, tonya daye

STRATEGIC INSIGHTS RADIO: Michael Horwitz with The CBA Group (Part 1)

May 31, 2018 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Michael Horwitz with The CBA Group (Part 1)
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David Wilkins and Michael Horwitz

Michael Horwitz/CBA Group

With Michael Horwitz and The CBA Group, you are represented by outstanding, experienced and knowledgeable professionals who will provide you with sound financial, strategic and tactical advice to best achieve a successful transaction. The CBA Group has been helping business owners for over 17 years. The CBA Group brokers have over 175 years of collective business experiences.

Michael’s business experiences include senior management roles in Fortune 500 corporations to leadership positions with venture capital-backed high tech start-ups. Michael also brings small business knowledge through his seven years of owning and operating an independent bicycle shop in Alpharetta, where he has lived and worked for the past 22 years.

Tagged With: consulting, david wilkins, marketing, Michael Horwitz, sterling rose, sterling rose consulting, strategic insights radio, The CBA Group

STRATEGIC INSIGHTS RADIO: Live from the 4th Annual Gwinnett Small Business Summit & Pinnacle Small Business Awards

October 13, 2017 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Live from the 4th Annual Gwinnett Small Business Summit & Pinnacle Small Business Awards
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Broadcasting from the Infinite Energy Center in Duluth, GA

Jennifer Rusz/Sterling Rose Consulting Corp

Jennifer Rusz has a long career working for both corporations and as an entrepreneur.  Rusz began her career,  in the 90’s in market intelligence, business operations and management for companies such as Mid America Research/Fact in Focus, Lucent Technologies, Kyocera Wireless, ARS/ Current Analysis and Websense Software Solutions before starting her first company in 2004.  She has since been a business consultant now Founder and CEO of Sterling Rose Consulting Corp. Sterling Rose Consulting Corp is an award winning full service business consulting firm, with three divisions, which include business consulting, marketing consulting and strategic technology consulting. For more information about Jennifer Rusz or Sterling Rose Consulting Corp please visit www.sterlingroseconsultingcorp.com or call (470)202-8659.


About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: consulting, Kevin Sirface, Make It Loud, marketing, small business, sterling rose, sterling rose consulting corp, steven julian, strategic insights radio, strategic technology consulting, Tiffany Krumins

STRATEGIC INSIGHTS RADIO: Alejandro Tamayo and Paula Rivas with Green C Trading Company

March 24, 2016 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Alejandro Tamayo and Paula Rivas with Green C Trading Company
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Vlad Rusz, Paula Rivas, Alejandro Tamayo
Vlad Rusz, Paula Rivas, Alejandro Tamayo

On this episode of “Strategic Insights Radio”, host Vlad Rusz introduces you to the owners of Green C Trading Company and their PAPAGAYO brand of all-natural frozen fruit pulp drinks.

Alejandro Tamayo & Paula Rivas/Green C Trading

Green C Trading is a Georgia-based Limited Liability Corporation, owned and operated by Paula Rivas and Juan Alejandro Tamayo Pelaez. The company is located in Gwinnett County and the owners originally heard about Gwinnett by listening to Business RadioX while still working and living in the South American country of Colombia. With combined experience of over 15 years in international import and export, marketing, communications and finance, the management of the business is positioned well for success.

The initial product offering that Green C Trading has launched in the United States under the PAPAGAYO brand is frozen fruit pulp in multiple flavors including Mango, Blueberry, SourSop, Passion Fruit and Lulo-Naranjilla. The product is available for distribution to restaurants, grocery stores, health food stores, ice cream shops, beverage depots, bars, hotels and spas. In addition, the company has natural fruit drinks.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: consulting, fruit drinks, green c trading company, health drinks, marketing, papagayo, paula rivas, sterling rose, sterling rose consulting corp, strategic insights radio, vlad rusz

STRATEGIC INSIGHTS RADIO: Business RadioX and Online Radio

March 17, 2016 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Business RadioX and Online Radio
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Vlad Rusz and Mike Sammond

On this episode of “Strategic Insights Radio”, host Vlad Rusz discusses digital media and online radio with Mike Sammond of Business RadioX.

Mike Sammond/Business RadioX

Mike Sammond is the operator of the Business RadioX studio in Gwinnett and the host of the weekly program “Gwinnett Business Radio”. Mike is a veteran broadcaster and longtime Gwinnett County resident. The studio has recently been re-branded as the Subaru of Gwinnett studio.

Mike’s background in broadcasting is extensive. After receiving his journalism/broadcast news degree from the University of Georgia, Mike started his on-air career as Sports Director at WRBL-TV in Columbus, GA. Years later, he was a sports anchor at CNN Headline News. His award-winning radio and TV play-by-play work includes several years of calling professional baseball at all levels including three seasons announcing Spring Training games for the Atlanta Braves. He has also served as an announcer for the Olympic News Channel at the 2010 Winter Games in Vancouver, the 2010 Youth Olympics in Singapore, and the 2012 Summer Olympics in London.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: digital marketing, digital media, digital radio, Gwinnett Business RadioX, Mike Sammond, online radio, Social Media, sterling rose, sterling rose consulting, sterling rose consulting corp, strategic insights, strategic insights radio, vlad rusz

STRATEGIC INSIGHTS RADIO: Accounting Practices and Taxes for Small Business

December 10, 2015 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Accounting Practices and Taxes for Small Business
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Reno Borgognoni and Vlad Rusz

This episode of “Strategic Insights Radio” covers accounting practices and taxes that small businesses need to be aware of. Host Vlad Rusz, the CEO of Sterling Rose Consulting Corp, interviews certified public accountant Reno Borgognoni.

Reno Borgognoni/Certified Public Accountant

Reno Borgognoni began his career in 1982 at Beverly Enterprises, a healthcare services provider, as a staff accountant before climbing to the position of Director of Finance and Management Information Services. With some colleagues from Beverly, Reno helped start ADVINET, the first national preferred-provider network of sub-acute healthcare companies coupled with a nurse-staffed patient case management service. ADVINET was sold four years later to an insurance provider.

In 1988, Reno began public practice as a CPA, growing the business through a relocation to Arkansas, and then back to Georgia. Reno continues to operate the accounting, tax preparation and financial services firm (nicknamed: RMBCPA) while offering fractional CFO services to clients of all sizes.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Tagged With: county taxes, CPa, income tax, inventory taxes, payroll tax, property tax, real estate tax, reno borgognoni, rmbcpa, sales & used tax, sales and use tax, small business, small business advice, small business taxes, sterling rose, sterling rose consulting corp, strategic insights, strategic insights radio

STRATEGIC INSIGHTS RADIO: Digital Marketing and How to Make it a Success

November 12, 2015 by Mike

Gwinnett Studio
Gwinnett Studio
STRATEGIC INSIGHTS RADIO: Digital Marketing and How to Make it a Success
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Vlad Rusz, Joseph Riccardi
Vlad Rusz and Joseph Riccardi

This episode of “Strategic Insights Radio” discusses the importance of digital marketing, what the buzz words really mean, and how to effectively launch and run a digital marketing campaign. It will also dive into what you need to know before hiring a digital marketing company, and what deliverables you should expect once you hire a company.

Joseph Riccardi/Digital Marketing Specialist

Joseph Riccardi is a serial entrepreneur and digital marketing specialist, who was raised on the “mean streets of Boston” and Long Island, joined the United States Armed Forces at the age of 17 and was recruited for the elite Rangers Special Forces Unit. After serving six years, he received honorable discharge.

At the age of 23, he became the youngest-ever employed with Mutual of Omaha insurance company and was named rookie of the year and top sales agent in the entire U.S. At that time, he also became active with the ministry in Boston.

At the age of 28, Joe moved to Phoenix where he opened his first business, a satellite dish company. Within three months, his company was the top producing company in the southwest. Quickly rising in his success. Joe then moved up to owning several more multi-million dollar corporations. In October 2008, he moved to Georgia after a life-changing experience and decided to help other business owners, big and small, to attain the same success he had been experienced throughout his life. The way he gives back now is by helping companies reach their digital marketing and overall exposure and return on investment in the digital marketing space.

About “Strategic Insights Radio”:

“Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

Pic 2

Tagged With: digital marketing, digital marketing campaign, Social Media, sterling rose, sterling rose consulting, sterling rose consulting corp, strategic insights, strategic insights radio, vlad rusz

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