Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108)
Dr. Terry “Doc” Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray’s guest on this edition of The Price and Value Journey. The discussion centers on the critical role of happiness and personal fulfillment as you scale your business. Doc discusses sustainable business growth, emphasizing leadership development, achieving a balance between professional achievements and personal life, and the impact of positive psychology in the workplace. The conversation also covers the challenges of recruiting and retaining top talent, debunking the myth of a talent shortage, and the essential elements of feedback and trust in effective leadership. Moreover, they address specific hurdles service firms encounter during scaling, the value of skill development, and how to synchronize individual team member advancement with organizational goals.
The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.
Dr. Terry “Doc” Dockery, a true maestro in the realms of business scaling and leadership development. With a career that spans decades, Doc stands out not only as a licensed business psychologist and founder of The Resolve Firm but also as a beacon of guidance for businesses ranging from small enterprises to Fortune 500 giants across the country, particularly in the Atlanta region. His unparalleled expertise in doubling revenues without the baggage of stress or risk has not only propelled companies to new heights but has also cultivated environments recognized nationally as “Best Places to Work.”
Doc’s insights have been crystallized in his Amazon #1 Bestseller, Leadership, Happiness, and Profit: 12 Steps to a High-Performance Business, offering a roadmap to success that balances professional achievement with personal fulfillment. A fervent advocate for maintaining family harmony amidst business success, he often shares, “There are a hundred ways to make money, but you’ve only got one family. It’s a shame to ruin your family relationships over making a buck.”
Beyond his professional prowess, Doc’s soulful side emerges through music—whether he’s playing and singing in a band or charmingly putting the “harm” in harmonica. Receiving the Lucille Award from B.B. King himself is his proudest moment as a professional musician.
As a happily married father of three grown children, Doc embodies the very essence of leading a harmonious life, blending passion, purpose, and play. Join us as we delve into the journey of a man who helps leaders navigate the intricate dance of business growth, family values, and musical escapades.
Topics Discussed in this Interview
00:00 Welcome to The Price and Value Journey with guest Dr. Terry “Doc” Dockery
00:25 Unveiling Doc Dockery: From Business Scaling to Harmonica Playing
03:15 The Essence of Happiness in Business and Life
06:16 Scaling Your Business: Insights and Strategies
08:12 Leadership and Self-Discovery: Key to Scaling Success
14:53 Effective Leadership: Balancing Consideration and Process
23:56 Navigating Team Conflicts and Leadership Dynamics
24:19 Parenting as a Metaphor for Leadership
25:38 The Essence of Trust in Leadership
26:51 Conflict Resolution and Family Business Challenges
27:36 Identifying and Hiring A-Players
30:53 Addressing the Talent Shortage Myth
35:12 Feedback: The Breakfast of Champions
37:52 Aligning Individual and Organizational Growth
42:06 Deciding to Scale Down
43:42 Closing Remarks and Contact Information
About The Price and Value Journey
The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.
The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
