Rick Strawn is committed to discussing current issues with some of the most influential Gwinnett County people on Business RadioX.
FACT: Every business and community has security concerns. Personal and property security, internet and data security are just a few examples.
“Case In Point” episodes feature our business and community leaders who know it’s their responsibility to also attract and manage growth opportunities that create job security for employees and their families.
Rick’s guests on his weekly Business RadioX show are business owners, industry experts, government officials and community leaders. The conversations include many interesting topics and touchpoints. And everyone agrees a safe and secure environment for employees and constituents is paramount.
Distinguish Your Company As The Voice Of Women Executives And Entrepreneurs . . .
Building Relationships
Sharing Thought Leadership
Celebrating Positive Business Stories
Inspiring Young Women
Supporting Emerging Enterprises
Why Sponsor GWBC Radio?
High Profile Visibility: Distinguish your company as a leader and a good corporate citizen by supporting the work of GWBC and WBE (Women Business Entrepreneur Members.) Create a strong meaningful connection with a highly educated, influential, diverse and community-minded audience.
Target Marketing: Build goodwill among GWBC members as well as the national/international GWBC Radio listening audience (over 1 million downloads and growing).
Networking: Build face to face relationships in the studio and at select events.
Audience Insights: Capture compelling content and insider knowledge from thought leaders and entrepreneurs in a professional studio environment.
Commercial Free: We deliver uninterrupted, commercial-free informative and inspirational content. Your brand will be the only one in its category to avoid clutter and confusion.
Multiplatform: Your GWBC Radio content can be repurposed on a variety of social media platforms (Linkedin, Facebook, Instagram, YouTube, Twitter, Spotify, Apple Podcasts and Google Podcasts to name a few). These multiple touchpoints lead to deeper connections so you can achieve your marketing goals.
Custom Tailored Solution
Every company is unique. Each has its own challenges and opportunities.
We roll our sleeves up and work side by side with your sales and marketing teams to fully leverage all of the assets associated with the GWBC Radio platform.
Of course, you can use all of the content produced in any way you see fit to educate your market and promote your work. And you have so many additional resources available to you — proven tools to help you meet your market, serve your community, and grow your business . . .
Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s talk a little bit about this idea of co-authoring the show concept and the big, heavy emphasis is on the co, right?
Lee Kantor: That’s right. Co-authoring, collaboration, conversation. Those are all CO-words and they’re there for a reason. And that’s how we do what we do in here when we’re doing a show concept meeting. We’re not pitching somebody a show and asking them to pay for it. What we’re doing is building a show together with the prospect that’s going to help them achieve whatever objectives that they’re trying to achieve.
Lee Kantor: And in order to sell it, it’s much more powerful for them to take ownership of it when they are actually creating it with us. And when they co-author it and they’re part of it, when they get on the board and they’re writing things down in terms of the perfect guest, the name of the show, when we’re going back and forth in brainstorming names and days, and times that it’s going to work best for them, and they’re on the board writing things down, they take ownership.
Lee Kantor: Now, you have more leverage to take it away when it’s done. Then when that confirming release happens, it’s a lot more powerful because this is something they built. When you’re telling them, “Well, thanks. You know, sorry, it didn’t work out.” And then, “Yeah, but this is a great concept and we think someone’s going to like it.” How do you think they’re going to feel about that when the work that they did to co-create it now will be in the hands of their competitor?
Lee Kantor: So, it’s very important by asking the clarifying questions, by digging deep, getting layers and layers deep, and creating a show that’s going to help them get the outcome they desire. And then, both of you are trying to determine if it’s a fit. You’re going back and forth and you’re vetting it, and you’re testing it, you’re poking at it, and you’re coming up with reasons why it wouldn’t work, and you’re coming up with reasons why it will work.
Lee Kantor: And you dig deeper and deeper, and deeper, and you’re working together, and you’re really getting this very specific to help them achieve the goal that they’re trying to achieve. And then, if you do that in a collaborative manner, together, co-creating it, at the end of the day, they own it when they leave that room and they don’t want to give it up. So, it’s important to include them as part of the process and not just pitch them some show idea that you think will work for them.
Stone Payton: And how often is the last 20 minutes of our show concept meetings them selling us, right? Because they’ve co-authored it, now, they’re invested in it. And it is a genuine collaboration. And coming out of that, you have such a much more solid show concept and you’ve got a foundation for real success and genuinely serving these folks.
Velocity Small Business Radio features small businesses from across the U.S. through the Velocity Small Business Network. As an Atlanta based show, we target entrepreneurs in the southeast but more specifically focus on businesses within the greater Metro-Atlanta community.
