Let Us Help You Fix Your Broken B2B Podcast

According to IAB Tech Lab member Disctopia, most podcasts don’t hit 4 episodes, but at Business RadioX® we have a podcast that has been running continuously since August 2007. 

Business RadioX® has helped business associations and enterprise organizations produce more than 100,000 podcast episodes. Our podcasts get measurable results for our B2B clients. We produce 100% human created authentic content made in America by business people for business people not search engines, not AI, and not algorithms. If you are looking for a podcast partner to help you serve your members and sponsors we can help.

Our “done for you” and “done with you” turnkey services help you create thought leadership content, social media engagement, and most importantly deeper relationships with the people who mean the most to you – your existing members and clients.

What We Deliver

• Member (or client) interviews professionally produced with a certified professional host
• Thought Leadership roundtable interviews with your Subject Matter Experts and/or leadership team
• Member testimonials which will be turned into social media friendly Audiograms
• Transcripts of each interview
• Distribution of content on leading 3rd party podcast platforms (Spotify, Apple, YouTube, iHeart, etc)
• Social Media sharing and engagement on LinkedIn 

Here is an example of a Show Page for one of our Association Clients

To purchase click here 

To answer any questions, email Managing Partner, Stone Payton at stone@businessradiox.com or set up a brief phone visit at BookStonePhone.com.

FAQS

Can you elaborate on how Business RadioX® has helped other businesses and associations achieve measurable results with their podcasts? We can help you track all of the guests we interviewed and see if they continue their membership or did business with you. You can also track the number of referrals you get from the guests we interview.

Many podcasts don’t make it past a few episodes. What makes Business RadioX® different, and how do you ensure the longevity and consistency of the podcasts you produce? We will ensure longevity and consistency since we will be interviewing the guests on your behalf. We have proven systems in place that ensure the interviews will be professionally done, published, and distributed.

Our members and clients are our top priority. How do your services create deeper relationships with them? If serving your existing members and clients is truly a priority then what better way to serve them then give them a professionally produced interview that allows them to share their story and explain what makes them special. Then share their interview with the rest of your network so they can all better learn about each other.

Can you provide examples of how interviews are professionally produced and hosted? We have been producing shows for almost 20 years. We use only professional equipment and only work with professional certified hosts. We have time tested systems in place to handle every aspect of production, publishing and distribution.

What kind of thought leadership content can you help us create with our subject matter, experts and leadership team? In addition to all of the interviews of your clients and members. We will happily facilitate interviews with your subject matter experts and leaders to capture whatever thought leadership you’d like to share. They can be done one-on-one as a faciliited interview or they can be done as more of a roundtable with experts and guests that can speak on topics relevant to your group. Or we can brainstorm other ways to capture the content you’re trying to capture

How are testimonials turned into social media-friendly audiograms, and what impact can we expect from these? We pull out each testimonial and give it back to you in a short audiogram containing the photo of the guest, their name, and your organziation. These can be used in a variety of ways – you can add them to your website. You can share them in your newsletter or on your social media channels, and you can run them as a loop on a screen at your annual conferences.

Transcripts of each interview are mentioned as a deliverable. How can we leverage these transcripts to enhance our content strategy? According to the “Association Deliverable Template,” each interview generates approximately 2,000 words of SEO-friendly transcribed digital text. Someone on your marketing team can go through the transcripts and pull out quotes or thought leadership which you can use on social media or on your website. You can take all of the transcripts of all of your interviews and put it into an AI tool and use it help you create marketing materials, curated content and even e-books.

Which podcast platforms do you distribute content to, and how do you ensure our podcast reaches our target audience? Business RadioX® distributes content to leading third-party podcast platforms like Spotify, Apple, YouTube, and iHeartRadio. Our main social channel is LinkedIn.

How do you handle social media sharing and engagement on LinkedIn to promote our podcast episodes? We don’t put any restrictions on any of the content. Everything we create is meant to be shared. When we are tagged on any post, we reshare it to our network as well. We also encourage our clients to inform all of the guests that are invited on the show that whenever they see one of our episodes, they should share it with their networks. Our client’s leadership team should also be sharing the content whenever they see a new episode.

What is included in the Content Marketing Asset package, and how does it make it easy for our guests to share their thought leadership? It includes quote cards, audiograms, a full length video for YouTube and feature cards formatted for social media platforms, mobile devices, websites, and newsletters.

Can you walk me through the post-interview guest engagement process and how you encourage guests to share their episodes? We coach the marketing person to encourage the guest to share the content in a variety of places – newsletters, website, and social media posts. We explain that everyone wins when they share. The content will also be shared by the organization and Business RadioX®.

We want to spotlight our clients and members and generate testimonials. How can your podcast service help us achieve this? We have a “done for you” service where we do the interviews of your clients and members on your behalf, then pull out testimonials from the interviews. The deliverable back to you is the audio of the interview, an audiogram of the testimonial, and a machine transcription of the conversation. The interview will then be published on the Business RadioX® website and then distributed to all of the major 3rd party podcast platforms.

What are the key topics and themes explored, and how can we ensure our guests are well-prepared for their interviews? We talk about what the organization and its members want to talk about. We recommend that each guest has a pre-interview call with the organization’s membership person to explain how to prepare for the interview

What kind of support and training do you offer to ensure our team can effectively manage and promote the podcast? We offer robust training for any of the organization’s membership or marketing people who want to be involved.

Can you tell me more about the ‘On-Site Broadcasts’ you offer, and how they can benefit our association? With a 12-month commitment paid in advance, Business RadioX® will conduct one On-Site Broadcast for no fee locally and expenses only outside Metro Atlanta. These broadcasts can be at annual conferences, expos, even trade shows.