From the Gwinnett Studio

Our “Wealth Matters” radio show, presented by the Atlanta fiduciary litigation law firm of Gaslowitz Frankel LLC, has quickly become one of the most listened-to shows on Business RadioX.

How does the show get so many LIVE listeners? The firm’s Director of Marketing Anna Stevens, an expert at social media, shares her process of turning the show into a content marketing factory.

How to turn a radio show into a content factory:

• Take a lot of pictures during the show
• Record each show on video and publish the video on YouTube
• Transcribe each show from the audio and then use the transcription and video for a blog post
• Recycle parts of transcription for social media posts with pictures
• Post video on Twitter / Facebook / Google Plus / Firm LinkedIn Page
• Utilize the video for company-wide news (we send it to our entire list)
• Send video / audio / blogpost / pictures to guests for them to use in their marketing
• Post pictures and video on Pinterest board for the show and share pictures on Instagram
• Re-purpose video as a video-guide to publish on AVVO.com for each attorney
• Embed video into team members’ profiles on LinkedIn as a media file

How to promote each show for maximum live exposure:

• Establish a show hashtag for Twitter, Facebook / Google Plus / Pinterest
• Create a Pinterest.com board for your radio show and treat it as a hub for all-things-show
• Have the topic, list of guests, and 6 questions you will ask ready 10 days before the show
• Contact each guest with confirmation email a week before and ask for cross-promotion
• Produce various promo graphics using Canva.com, include guests’ pictures, Twitter handles and show topic
• Research your guests on Facebook and Twitter, mention them by handle / page name each time you post
• Write a series of tweets (155 characters total) with show link, guests’ names, handles and show hashtag
• Send graphics and tweets, as well as LinkedIn and Facebook PRE-written status updates, to all guests in advance
• Ask guests to post on the web, mention you and other guests, use link to the show and graphic you created
• Connect with each guest on LinkedIn and mention them when you post about the show
• Prepare a blog post with info about each guest and their picture – in advance, use that on the day of the show
• Re-purpose that blog info for Instagram picture description and Pinterest description, remember to use the hashtag
• Have all those tweets and status updates ready on the day of the show, tweet live using them, post live on LinkedIn, Facebook, Google+ with graphics you prepared
• Guests’ marketing people will be tweeting, too, as well as re-tweeting your tweets

To summarize Anna’s secret formula to getting over 100 people to tune-in live: “Prepare content, ensure cross-promotion from guests, research hashtags and handles for mention and exposure in advance, post live, and use pictures and graphics”

Listen to “Wealth Matters” radio show LIVE every 4th Wednesday of the month at 8:30 AM here or tune in on Twitter at #WealthMatters.

We are pleased to announce the Midtown studio has been taken over by new affiliates, Dave Schwegman and CW Hall along with two of their partners. The studio currently hosts two underwritten shows, “Let’s Talk Small Business” and “TopDocsRADIO”, along with the house show, “Midtown Business Radio”. We are currently in discussions with new potential show underwriters so look for additional content to begin broadcasting soon. Dave and CW are very excited to be a part of the network and are firm believers in the power of this medium, having seen its ability to grow key relationships immediately upon starting their TopDocs show.

As part of our partnership with the Gwinnett Chamber of Commerce, Business RadioX broadcast LIVE from the 2014 Gwinnett Chamber Business Expo & Job Fair on August 21. Mike Sammond and Trey Odum with the Business RadioX Gwinnett studio interviewed dozens and dozens of business leaders throughout the day including the president of the Chamber, Dr. Daniel Kaufman, and many other business executives. The Chamber’s annual Business Expo was held at the Gwinnett Center in Duluth and included hundreds of businesses showcasing their services and products. To enjoy some of the interviews, click here.

The Raleigh area studio has had some amazing guests. The Wireless Research Center kicked off a series with Verizon Wireless called The DNA of the IoT (Internet of Things). Topics have been deep but fun as we discuss mobile devices, mobile networks, and, next month, mobile applications. NCTA hosted NeoNova and PointSource, and EntreDot’s new show Pivot Points showcased an associate from A Photographic Memory.

The Wilmington studio welcomed a new producer to the team! Joan Loch is bringing a new focus on helping companies get the word out about their businesses, and has begun training our new intern, Julia Vann, on best practices. Welcome, Joan and Julia!

The Gwinnett Chamber announced today that its newly developed business-focused radio show titled ‘Open For Business,’ will debut on Friday, July 25 at 10:00 AM, broadcast from the Business RadioX studios in Duluth.

Listeners can tune in to the live broadcast by visiting https://businessradiox.com and selecting the “Gwinnett” studio in the top right hand corner. All shows will be available as podcasts on demand for listeners to enjoy at their leisure at http://GwinnettBusinessRadio.BusinessRadioX.com and available for download on iTunes.

“We are excited to launch this new radio show designed to help promote the work we are doing at the Chamber and share the great stories and accomplishments of our many members,” said Vince DeSilva, Gwinnett Chamber’s Senior Vice President, Membership Services. “We are appreciative of the opportunity to partner with the team at Business RadioX in an effort to help spread the word about the business success in Gwinnett and metro Atlanta.”

Hosted by Mike Sammond of Business RadioX, the Chamber’s first show will honor and interview recent Chamber Business of the Month recipients. Future shows will feature additional businesses and community leaders in Gwinnett, and will discuss important and relevant topics that affect the business climate in and around Gwinnett County.

For more information about the Gwinnett Chamber or any of its programs and services, visit gwinnettchamber.org.

Metro Raleigh is the newest Business RadioX studio, and we’re already deeply connected to the community. North Carolina Technology Association kicked off its NC Tech Talk monthly show with a discussion about policy and spoke with active members Resolvit and Alphanumeric Systems. The Wireless Research Center has its show on http://carolinaconnections.businessradiox.com and hosted the Mayor of Wake Forest in their inaugural show; subsequent shows featured entrepreneurship leaders from the City of Raleigh, HQ Raleigh, and then the B2B team from Verizon Wireless.

Next month, we launch a new show from our newest partner, EntreDot. They’ll help us hear from a host of new small business owners, learn the solutions offered by their mentors, and hear how their sponsor help these small businesses grow. Tune in on the 2^nd Monday of each month to hear Fred Hathaway lead these great discussions on http://raleigh.businessradiox.com

Wilmington studio celebrated a six-month anniversary in June with a fabulous line up of guests. We kicked off summer at the beach and helped get the word out about tourism in Wilmington, with the Wilmington Convention Center, the Battleship North Carolina, Wilmington and Beaches Visitor’s Bureau. We talked Film in Wilm with EUE Screen Gems and the Wilmington Film Commission, thanks to the Chamber of Commerce. We talked about innovation and building business with Seahawk Innovation, Irongate Partners, Proclaim Interactive, BlueTone Media and many more. We also talked World Cup with the General Manager of our own Wilmington Hammerheads Football (futbol?) Club. Along with another 10 guests, Wilmington Business Radio has scored big-time for the region’s businesses!