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Answering the Most Common BRX Sales Objection
BRX Pro Tip: Showcase Your Clients
BRX Pro Tip: Showcase Your Clients
Stone Payon: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, this tip, it’s easy for us to do, but I really think, you know, being in the business that we’re in, but I really think it applies to any business and it’s exercising this discipline of showcasing your clients.
Lee Kantor: [00:00:21] Yeah. I think it’s so important to invest some of your marketing dollars in showcasing your clients. And the reason I believe that is because it’s a lot easier to grow your business if you’re retaining your clients and getting referrals from your clients. And the great way to retain your clients and get more referrals from them is if you invest some of your marketing dollars in spotlighting them and showcasing them. That’s signaling to them that you really appreciate them, that you think that their work is important and that you’re holding them up and you’re giving them some of the love and appreciation that everybody kind of needs.
Lee Kantor: [00:01:00] So, be sure to invest some of your marketing dollars in telling their stories. Make a big deal about their business. Help them get the word out about the important work that they’re doing. If you do this relentlessly with every client, you’ll see them reciprocate and brag about you and your work. That’ll give you more referrals. That’ll keep them as clients longer.
Lee Kantor: [00:01:19] At Business RadioX, this is just built into our kind of the way that we do business every day. We’re constantly doing this and even – and we can do more of this by investing in them and doing press releases and doing more ads for their shows. Anything that we can be doing to help them get the word out about the work they’re doing is something we should be investing in.
Empowering Care: Hawa Dicko’s Mission to Support the Elderly and Their Families
In this episode of Women in Motion, Lee Kantor interviews Hawa Dicko, owner of Compassion Adult Daycare in Aurora, Colorado. Hawa shares her journey from Ghana to establishing her business, which provides non-medical day-to-day care for elderly individuals and those with developmental delays. She discusses the challenges of transportation and caregiver recruitment, her involvement with the WBE community, and her plans for expansion. Hawa emphasizes the importance of community, caregiving, and support systems, highlighting her commitment to empowering women in business and providing quality care.
As the Founder and CEO of Compassion Home Care, Hawa Dicko is committed to delivering exceptional home care services to individuals and families throughout Colorado. At Compassion Home Care, our mission is to provide compassionate and personalized support that allows clients to maintain their independence and dignity while receiving the assistance they need in the comfort of their own homes.
With a focus on quality care and client-centered services, we strive to create a nurturing and supportive environment where individuals can thrive. Our team of dedicated caregivers is highly trained and passionate about making a positive difference in the lives of those we serve.
At Compassion Home Care, we offer a range of services tailored to meet the unique needs of each client, including personal care, medication management, companionship, and household assistance. We work closely with clients and their families to develop customized care plans that promote overall well-being and enhance quality of life.
Hawa is proud to lead a team that is dedicated to providing compassionate and reliable care to our clients. Together, we are committed to making a meaningful impact in the lives of individuals and families in our community through the compassionate services we provide at Compassion Home Care.
Connect with Hawa on LinkedIn.
Music Provided by M PATH MUSIC
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.
Lee Kantor: Lee Kantor here, another episode of Women In Motion. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Hawa Dicko with Compassion Adult Daycare. Welcome.
Hawa Dicko: Thank you.
Lee Kantor: I am so excited to learn more about your business. Tell us about Compassion Adult Daycare. How are you serving folks?
Hawa Dicko: Thank you so much for the opportunity and bringing me along. My name is Hawa Dicko, a wife and a mother of four beautiful girls. I was born in Ghana and I live in Aurora, Colorado. I came from a family who instilled in the value of hard work, community, and family. So, prior to starting my own businesses, I worked in a healthcare field as a caregiver.
Hawa Dicko: While I was working in this field, I noticed the lack of women in leadership, which then inspired me to use my skill to learn in something that is greater, and I started to open an adult daycare in Aurora, Colorado. So, Compassion Adult Daycare is my first company. I opened and I manage it together with an amazing team of workers in the past decades, provided a supportive and engagement environment for elderly individuals, fostering a sense of community and well-being.
Lee Kantor: So, tell us about the service. Who is a good customer for you? Like what are they going through where your service helps them?
Hawa Dicko: So, I serve individuals, elderly, and people with developmental delays, and they’re shortened as IDDs. So, people with mental delays who need help go into the community getting their health care, going to doctor’s appointments, going to maybe the library to pick up books, going to the mall to see something, to go buy something, they’re going to their doctor’s appointment and all that. So, people in the community, more of elderly and more of people with developmental delays.
Lee Kantor: So, you’re helping them with kind of non-medical day-to-day care.
Hawa Dicko: Yes. Yes.
Lee Kantor: Are you giving them their medicine or do you give shots, things like that?
Hawa Dicko: Thank you for your question. I don’t give them shots, but I give them medication if they bring it with the doctor’s order and I have a prescription on it. I have a few of my people trained in my facility that we do provide that care, but we don’t give shots.
Lee Kantor: Right. So, if they give you these pills have to be taken at 3:00 p.m., your team can make sure that happens?
Hawa Dicko: Yes, please. We do that.
Lee Kantor: Right. Like if I have an elderly parent, that’s one of my concerns that they’re taking their medication properly and they might forget, and then you make sure that that happens.
Hawa Dicko: Yes, we do that. And some people need companionship. Some people are just home alone. They need somebody to come sit with them, talk to them, take them to the appointment, remind them that they shower, they did other daily activities. Yes, we do that as well.
Lee Kantor: So, are you there typically 24 hours a day? Do you have a team of people that could be there 24 hours, or is it mostly like kind of shifts of maybe 8 hours or 16 hours?
Hawa Dicko: Yes. So, we have the day center that is operated from 8:00 to 4:00. And then, we have the other CNAs that go to other people’s homes and that one is also 24 hours care that we do. Yes.
Lee Kantor: So, you can actually go to the person’s house so they can kind of stay at home longer rather than go into a facility or you have a place for them to go during the day?
Hawa Dicko: Correct.
Lee Kantor: Now, you said that you were a caregiver earlier in your career, what compelled you to kind of take the risk and the initiative to start your own business?
Hawa Dicko: Yes. As I said, working with that field, I noticed there was a lack of women leadership and people opening their own business like that as ladies, as women, so that made me step in. And, also, I love helping people and it’s my passion. Waking up knowing I’m going to meet some ladies or some people at my day program or going to people’s house giving them the care that they need makes me happy.
Lee Kantor: Now, are you at the point where you’re not doing a lot of the care anymore, but you’re just finding the appropriate caregiver and managing the business and getting new business?
Hawa Dicko: Right. I do most of that. And some time, there are some clients I can’t just say no, I don’t want to see them. I have some clients, they just come here to see me, so usually we work together.
Lee Kantor: Now, are you finding that as the population ages there’s more and more need for caregivers for this segment of the population?
Hawa Dicko: Correct. It is, and I am finding most of them. But now, the geographical locations and places that we can travel and go is limited because of transportation and other boundaries that have come to us.
Lee Kantor: So, there’s a lot of need, but it’s difficult for you to get your caregivers to the places?
Hawa Dicko: To them, correct.
Lee Kantor: So, that’s the next challenge you’re working on?
Hawa Dicko: Yes, I am. So, I’m trying to find access, I’m trying to get some funding and get more accessibility, like getting extra vans, extra small vehicles for them to travel.
Lee Kantor: Now, where are you getting your caregivers? Is it difficult to find caregivers?
Hawa Dicko: No. My end, no. Because some of them from word of mouth and how I treat the ones that I work with, yes, so they know people that they refer to as to work with. So, for us, we don’t have issue of employees.
Lee Kantor: So, that’s great to have that ability. Now, you just have to get through this transportation challenge and then you’ll be able to serve more people.
Hawa Dicko: Correct.
Lee Kantor: So, now, you mentioned that your ideal client is a person, a senior, or somebody that has developmental issues, how do you find the clients? Do you run ads or do you have partnerships with different hospitals or assisted living? Where do you find your clients?
Hawa Dicko: Thank you so much for your question. So, with the people with developmental disabilities, we get referrals from the CCBs, those are the Community Center Boards that the state send to, and they send the referral. It’s a pool, so everybody gets to respond to it. If you are lucky, they pick you. Or when they read about you and they want to come try at your day program, then they stay.
Hawa Dicko: I do other commercials also on the side of putting it on most retail places, putting it at the churches, most community, restaurants. That’s where I commission, I advertise for the day program.
Lee Kantor: So, they’ll see something and go, “Oh, I have this need,” and then they can just contact you, and then you talk to them and see if it’s the right fit?
Hawa Dicko: Yes. We first do a meet and greet. I go see them or they come see me. And if they want to try, I give them two days to try for free. That one, we don’t charge either the state or personal. Sometime they pay out of pocket. I don’t charge them for that. Once you make a decision, you sign the contract with me or you sign a paper work with me saying you want to come, then we start the agreement and we go from there.
Lee Kantor: Now, do you find that a lot of times the individual who needs the care isn’t the one that contacts you, but maybe a family member or somebody else is contacting you on their behalf?
Hawa Dicko: Yes, they do. And sometimes that’s a challenge I have on that side too. A client, like disabled clients, they will say they like it, they want to come, but then the guardian or the caregiver or the caretaker will say, “No, I don’t want to go there.” And it’s a little bit chilling sometimes that they make the decision and they keep saying, no, we don’t want her to go or don’t want him to come. But we have some clients that they are their own guardian, that they make decision on their own. So, those people, I don’t have issue with them. They can say yes or no and we are okay with that.
Lee Kantor: Yeah. I would imagine when you’re working with a family member, it’s a lot of peace of mind knowing that someone’s in there making sure that their parent or grandparent is being taken care of properly and they’re not having to worry as much, especially with so many young people that don’t live near their parent anymore.
Hawa Dicko: Correct. It is a very delicate question you did. Sometimes they come visit them. I used to have this residential area for them. I had two houses that there’s some people that they don’t have homes, I took them there. I make them stay there so they can come to their program and go back, and we give them that care. The state was funding that one, but I discontinue using it.
Hawa Dicko: With that one, there are some family members that they will come in and say, “Hey, you didn’t wash this one. You didn’t do this one. This one didn’t stay.” Meanwhile, you have done it, but maybe the client is not maybe cooperating or accepting that task or giving you the opportunity to help that client. But then, when they come to visit, they have something to say.
Hawa Dicko: But all in all, it was a successful one. It was taking much of my time from the other side, the type of care I wanted to give, I couldn’t give at that. That’s why I said I hold on to that one, but that one is another challenge too. Family members coming in, we had a lot and most of them, I would say 100 percent, we get a good response, so it’s a good thing.
Lee Kantor: Now, why was it important for you to become part of the WBEC-West community and what have you gotten out of it so far?
Hawa Dicko: Oh, my God. Thank you. I was so excited, my first time, Ms. Adrienne, a lady that she worked for construction, she owned a construction company in Colorado here. And she met me, she said, “Hawa, I need to introduce you to WBEC.” And I’m like, “Okay. What is this?” I was so excited. She gave me the website to go read, I read about it. I say, “Yes. I want to join. I really want to join.” And I did send my application. It took me about three to six months, they approved me.
Hawa Dicko: And I don’t know, it’s like now I have a new family. Even if you met somebody that you don’t know, it’s like a sister or a mother or an aunt to you. They help you to grow in your business. They enlighten you. They guide you. Any question that you have, they have an answer for you. Even if they don’t know, they give you time, they’ll tell you, “Hawa, this one might have it. So, you know what? I’ll just connect you to this one and they will help you.”
Hawa Dicko: So, I’m so happy and proud. I don’t know, but I will do it and do it again. I am excited to be part of them. They are helping me. They’re teaching me. It’s very educative. I’m not that good with IT, but they’re giving me a class that I go every Wednesday and they’re teaching me. We strive. That’s the name of that program. So, I’m excited to be part of this group.
Lee Kantor: Now, what are you working on? Do you have any projects you’re working on right now?
Hawa Dicko: Yes. Thank you for that question. With Compassion Adult Daycare, I met the sisters recently, we went for our procurement conference in Las Vegas, Nevada, and it was a very successful one. I’m glad I went too. So, with that one, I met some coaches, some people that they talked to me, and we were thinking about how I can expand my business. So, talking like that, my next project is something that I’m about to do with my next coach, is about opening a new branch out of state. So, I picked out two states I’m working on right now. I picked out Ohio and Arizona. So, that’s my next project.
Lee Kantor: And is there any recent achievements you’d like to share?
Hawa Dicko: Oh, yes. With WBEC-West and everything, I have been able to open another medical equipment and supply, my own in Aurora here, that we sell diapers, wipes, wheelchairs, commode, shower chair, and all that. So, yes, that’s the recent achievements I have done.
Lee Kantor: Now, if somebody wants to learn more about Compassion Adult Daycare, is there a way to contact you? Is there a website? Or is there a way to get in contact with you or somebody on your team?
Hawa Dicko: Yes, we do. You can contact us with a phone number or you can go to our website. And then, yes, we definitely respond to you.
Lee Kantor: And what is the website?
Hawa Dicko: It is www.compassionadultdaycare.com. And 720-427-8977, Compassion Adult Daycare, that is our number.
Lee Kantor: Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.
Hawa Dicko: Thank you so very much for having me. I really appreciate your time and inviting me here.
Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women In Motion.
GWBC POP 2024
The Power of Partnering (POP) is a half-day event where women entrepreneurs, business leaders, corporations and procurement professionals come together to train, network and create matchmaker opportunities to help create and reach procurement and business goals.
Each agenda includes educational resources from thought leadership and subject matter experts and the opportunity to showcase your capabilities statements in a meet the buyer setting or matchmaker sessions.
Lynn Cowart, Talent Dimensions
Crystal Davis, The Lean Coach, Inc.
Dr. Tiffany Parr, Navana Health Agency
Tammy Cohen, InfoMart
Dr. Michelle Clay, Freealitea
Suzanna Martinez, PEO For The CEO
Lamonica Thornhill, For the Good Times Luxury Transportation
Chondra Webster Myers, WEBMyers Construction
Kanchana Raman, Avion Networks
Jennifer Barbosa, International Supply Partners, LLC
Shannon Bright, Bright Interiors Group
Sylvia Muwallif, My Mom’s Pie
Jacquette Lowery, Secure Logistics Solutions, LLC.
Tia Robinson, Vertical on Demand
Olivia Amyette, Infinite Energy Advisors
Rashmi Hudson, Alltimate Luggage
Ceata Lash, The Puff Cuff.
TeKay Brown-Taylor, Brownstone Mediation Services (BMS)
John Cacolice with Houston Regional Veterans Chamber of Commerce
John Cacolice is an Army Veteran, veteran business owner, entrepreneur, devoted husband, father, and American patriot.
As the Director of Business Mission for the Houston Regional Veterans Chamber of Commerce, John has always emphasized being a servant leader.
He sees many great opportunities to support veterans and veteran-owned businesses in our community, aiming to provide the necessary resources and direction that these efforts often lack.
John graduated from the University of Pittsburgh School of Engineering with a Bachelor of Science degree in Mechanical Engineering. He completed the Army ROTC program, graduated from the U.S. Army Airborne School, and was commissioned as a Combat Engineer Officer.
John served primarily at Ft. Hood with the 20th Engineers, 1 BCT, 1st Cavalry Division, and had short tours with SFOR-4 in Bosnia-Herzegovina and an assignment in Korea for a Foal Eagle Exercise.
Since leaving the military, John has diversified his experience through various jobs and partnered with another Army Veteran to start a real estate brokerage, The Lakes Group LLC. His mission at the Houston Regional Veterans Chamber of Commerce is to connect military veteran employees and veteran business owners with a support network and resources available within their community.
Veterans Business Marketplace – Wings Over Houston Airshow 2024
The Wings Over Houston Airshow is one of the top four air shows in the United States, showcasing vintage World War II aircraft and the excitement of modern aviation. This premier Houston event has a long history of supporting local and national veteran charities.
In 2024, the Veterans Business Marketplace will be featured at the center of the Wings Over Houston Airshow, next to the Legends & Heroes Autograph Tent. A large 40 x 80 tent (3,200 sq ft) will host over 40 veteran-owned businesses, providing them with a platform to showcase their products and services. This event exemplifies the commitment to supporting veterans and veteran-owned businesses, aligning with John Cacolice’s mission to rally and focus support for our nation’s heroes.
Register Here: https://www.chamberorganizer.com/Calendar/moreinfo.php?eventid=496905&org_id=639
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.
Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio Beyond the Uniform series. I have a very good friend of mine on with me today. We’ve got something very special to talk about. John Cacolice, vice president of the Houston Regional Veterans Chamber of Commerce. Welcome to the show.
John Cacolice: Thanks, Trisha, I appreciate it. So glad to be here with you. Always a pleasure. We don’t do this often enough, to be perfectly honest.
Trisha Stetzel: Oh we don’t. It’s so hard for us to get together. It’s terrible.
John Cacolice: It’s trying to get our schedules all lined up. Doesn’t work all the time.
Trisha Stetzel: Uh, all right, so we’re both surveying the chamber. Um, a lot of people who already know me and follow me know that I’ve been involved with the chamber since. I think Dennis and I were members five and six. You and.
John Cacolice: Dave. I think you’re actually three and four, to be perfectly honest.
Trisha Stetzel: And your lovely wife was the one that introduced all of us. Um, so I’m so glad that she did that. She actually, I think, brought the core of us together from the very beginning. And I really appreciate all the work that you’re doing in the chamber. I would be remiss if I didn’t mention that you also have a business. So can can we start there and then we’ll move our way into talking about the chamber and the event that’s coming up?
John Cacolice: Certainly, ma’am. So I own a real estate brokerage in South Houston with another Army veteran. Uh, Ben Ramos is actually my brother from a different mother. I couldn’t have done it without him. I’ve known him longer than I’ve known my wife. And so we started. We’ve always known we wanted to do something. And he got into real estate a few years ago, and he dragged me kicking him about eight years ago. And we can never look back. It’s been a great ride, and I don’t know that I could work for anybody else. To be perfectly honest. I’m kind of kind of ingrained in my own habits. But yeah, so I do real estate anywhere, basically south of I-10. Um, that’s my bailiwick I can do anywhere else in Texas. I choose not to, uh, it’s a certain level of customer service I like to provide. That’s why I’d rather farm it out to a veteran real estate agent somewhere else. And, um, let them do let this be the subject matter expert for that area. But anything south of I-10, I got you.
Trisha Stetzel: I love that, and you can find John all over social media. I’m sure he’s out there. It’s very busy. Yeah, exactly. Um, so, John, before we jump into chamber stuff, I’d really be interested in your take on how your military service set you up to be a great business owner.
John Cacolice: That’s a great. You know, so let’s let’s rephrase the question a little bit. So let’s take a 23 year old college grad and put him out in the open market. What does he really know? He knows high school. He knows college. He knows how to study. Right? He knows how to pass tests. Now I take a 23 year old Army specialist, Army E-6, and I put him against him. This guy’s been in command of something. Has been in charge of hundreds of thousands, if not millions of dollars of equipment and to include human lives, most likely. So I would leverage his skill set against any other 2023 year olds out there. Now, now, my military service, Trisha, I was an army officer. I was an Army combat engineer. Um, what that taught me. I’m a school trained mechanical engineer. Army combat engineer. What those skill sets have taught me is how to be, um, tenacious. I do not fail. I would rather work around or plow through than give up. And one of the bulwarks of my my business acumen is that, um. And I ask everybody is what is the opposite of success? And most everybody. And I’ve asked this question almost half, 500,000 times.
John Cacolice: Um, the opposite of success is failure. Said no, no, indeed it is not. It is quitting. The opposite of success is quick, and if you’re not willing to fail, fail hard and fail fast, you will never be able to succeed. And I think that’s the hallmark of the military is we don’t mind failing. We don’t mind running hard at an idea and getting it done. And if it doesn’t work, we just pick up the pieces and move out. And that is what military personnel are really good at is improvising, adapting and overcoming situations that are thrown at them. So you take that out of the military and you change the uniform a little bit, and then you apply that to the civilian sector. We’re a force to be reckoned with. Trisha. Um, I don’t know of many military veterans who are willing to just roll over and play dead. That just doesn’t happen. I don’t know it. So, um, what as far as what the military has brought me, that is easily it that we are to be counted. And we are a force multiplier. Period. Full stop.
Trisha Stetzel: Yeah. And you know all of this. Then John plays into the mission behind the chamber and really finding our brothers and sisters out there who have not yet stepped forward and said, I’m a veteran and I own a business. You and I, we’ve talked a lot about this, right? We spent years not talking, not leading with I’m a veteran and I own a business. And it wasn’t because either of us were embarrassed or didn’t want to talk about it. It just wasn’t part of our identity at the time. Right. Right. Until we got involved in the chamber, did we start finally leading with that? And, you know, it’s such an interesting thing, and I don’t think people think about it this way, but I believe that our, the veteran community is the largest minority or the most diverse minority, excuse me, the most diverse minority out there, because we’re all so different, yet we speak the same language and we know how to support each other. And we never quit. And that’s we never quit. I appreciate you bringing that in. Yeah. All right. Let’s jump in to then. I’m so glad you came on the show today. Like I’m just enlightened hearing you say that already, I’m like, I’m going to have such a great afternoon. Um, let’s talk about the chamber. So Houston Regional Veterans Chamber of Commerce serves small business owners in basically, I feel like it’s across all of the all of the all of North America because we even have members in California, right? PaTrisha, I’d.
John Cacolice: Bring up the map and our map goes across. We have members in California. We have members in in Minnesota. I mean, go figure.
Trisha Stetzel: We’re here to support.
John Cacolice: Right? Well, so the message is the same no matter where you go. The fact that we’re in Houston is almost irrelevant. Most of the things we do and advocate for will transplant to anywhere you you go. There are programs and opportunities in every one of those cities. The question is, how do you find them? How do you plug into them? And if you find the one that lives in Houston, chances are they can connect you to the one where you live. And so our our the location for the Veterans Chamber of Commerce is agnostic. Wherever you are, there’s something there that can support you, that can do what we do here. You can do it there, too. Um, it is frustrating, though, Trisha, that we as a nation over 250 years old, we’re just now recognizing this. We’re only three and a half years old. And when we started this thing three and a half years ago, I looked at Dave and we said, surely there’s something like this already in existence. We just know we are the second largest or the fourth largest metropolis in the United States, second largest veteran population. And no one thought to do this. What this is, that’s the one time.
John Cacolice: Yeah. So. So, Trisha, what we do is and you’ve alluded to it, but what we do is we help and I don’t want to say small businesses because we have some very large businesses that are veteran owned and operated. What we help them do is one, recognize that they are veteran. That’s a message. That’s a that’s a thing. People want to support the veteran owned business. They just don’t know where to find this. And that’s our fault. That’s our fault. And you know what? Let’s let’s put a for instance, the guy next door says, oh my gosh, I just started a business and I got a great business coach. You may know him. So you didn’t even think to hire me. Well, he may not have known your business coach because you didn’t tell him. Whose fault is that? Right? Whose fault is that? Right. Um, the guy across the street puts it, puts his home up for sale, and puts another realtor’s sign in the yard. Drives me nuts, because why? Whose fault is that? Every day I back out of my driveway. You see that sign? I think you know what? I never had that conversation with that guy. Whose fault is it? Well, here I am, veteran owned business.
John Cacolice: They’re like, oh, I’d love to support a veteran owned business, but I don’t know where to find him. Whose fault is that? That is our fault. And so we help that veteran owned business recognize themselves, stand up and say, hey, I am here to be counted. I at one time I raised my hand and I swore an oath to my nation up to and including my life. And that is worth something. And most people recognize that. I think the challenge we have is the veteran is you don’t suit yourself as. Hey, I’m. You know. Trisha Stetzel results extreme. And I used to be a and I used to do this. And previous to that, I was a navy. We just don’t go there. Right? I don’t talk about my, you know, the fact that I was a manager for Cintas uniforms or the fact that I just it was a thing I did, I don’t do anymore. So why talk about it? Right? But it is so much more than that. It is a sworn and solemn oath. We swore an oath. How many things in your life have you sworn an oath to?
John Cacolice: Probably your God. Probably your husband and your nation. What else? Yeah. That’s it.
Trisha Stetzel: It’s huge.
John Cacolice: It’s kind of a big deal and we just don’t know it. Who cares. No, no everybody cares.
John Cacolice: Everybody cares.
Trisha Stetzel: They do.
John Cacolice: And that’s where we approach it.
Trisha Stetzel: And I think so many I run into so many veterans that don’t even see themselves as veterans. Many of them. Oh, I was just in the reserves or oh, I only served two years. Aw. Oh. Mhm. Stop. You’re a veteran. You took the oath and you served your country in some way. You’re a veteran. So the mission of our chamber is to get out and make sure that business owners who are veterans, one, they know about us. Right. And that they speak up. We got to get them on the map and we want to get them connected. It’s not hear me say this. It is not about handouts. It is not about handouts. And I think often as a veteran, I don’t ask for help because I don’t need a handout. I’m not going to quit and I’m just going to go do it myself. Right. I know you’re laughing, but it’s you.
John Cacolice: Know, I will throw more rocks on my rucksack. I’ll do more pushups. I will outwork the problem before I ask for help.
Trisha Stetzel: Yeah, absolutely. And that’s not what this is about. This is about creating a community of people all moving in the same direction, which is creating this beautiful ecosystem of veterans, supporting veterans, and even bringing In, um, what do we call them? Passionate patriots to support veterans as well. Right. Which is going to lead me into Wings Over Houston.
John Cacolice: I love it.
Trisha Stetzel: Yes, yes. Because Bill Roache, uh, serves as a passionate, a passionate patriot on our board, uh, for the Houston Regional Veterans Chamber of Commerce. But he is also, I believe, is it executive director? I don’t know, his title for.
John Cacolice: The executive director for Wings Over Houston has been for at least 20 years now.
Trisha Stetzel: Yes. So let’s talk about what Wings Over Houston and the Houston Regional Veterans Chamber of Commerce are doing. And this is in October. So let’s give the date and let’s talk about how we get people involved.
John Cacolice: Absolutely. So, Trisha, Wings of Wings Over Houston is the largest air show on the Gulf Coast. Um, it is on 26 and 27th October, and it will bring through, on average, about 100,000 people a day will come to this this event. It is massive. It occupies all of Ellington Field and it is a force to be reckoned with. It is a show. Of of shows. It is amazing. And this year I think we have the Blue Angels. So and matter of fact, the Veterans Chamber is actually doing all the graphics for Windsor this year. So if you see those posters and stuff, know that we did that. Uh, but what what we did a few years ago was actually last year we actually had a Veterans Business expo at the George R Brown. And we thought, man, this is such a fantastic idea that was spawned from this event from years previous. We actually brought veteran businesses to a table. When we started, we had one booth and we had eight veteran owned businesses in this one booth, and everyone thought that was such a great idea. And the next year we said, well, let’s make it bigger.
John Cacolice: And so we had a 20 by ten booth and we brought 20 veteran owned businesses. And everyone’s like, this is amazing. So last year we did a 20 by I’m sorry, 40 by 60 booth. And we had 40, almost 40 veteran owned businesses in that booth. And we had 10,000 people a day come running to that booth, both veterans and civilians alike, coming through passionate patriots. They were just ecstatic that there was veterans who were doing commerce in Houston. There was a guy, Trisha, I kid you not. And no hyperbole whatsoever. This guy drove from Minnesota, and he brought a trailer full of woodworking gear and all of the stuff that he had spent months preparing, and he was going to hit our trade show, hopefully do some commerce there, and then hit about six other trade shows on his way home. We were the first in line. He sold almost $25,000 on $11,000 on Saturday. And by the time he was done on Sunday, $25,000. And he had nothing left. He had to cancel two of the trade shows because he sold out.
John Cacolice: Yeah. And so we actually made his month both. We paid for the trip, paid for the gas, paid for the hotel and made his month in profit at on Saturday. Everything else was icing on the cake. And he said, listen, when you do this again, you call me because I’m calling back. And he’s he was first to sign up for this year. Come. He drives in from Minnesota. I mean.
Trisha Stetzel: So you shared with me that this year it’s even bigger.
John Cacolice: Yeah, it’s even bigger.
John Cacolice: Last year we had a 40 by 60. This year it’s 40 by 120. So we took a $1,600 booth and we blew it up. And because of Bill Roach’s generosity, we made it a 40 by 120. Now, let’s be honest, we’re paying for this booth. It’s a very expensive booth. And so we’re only charging each veteran business instead of the $1,600 per booth that everybody else at Windsor used to charge us for our membership. It’s $300, and for nonmembers, it’s only $400. Wow. We’re not trying to turn a profit. We’re just covering the insurance, heat, light music. And for that price, you would get two a table, two chairs, two lunches per day. You get a your own VIP area where you can go, you know, sometimes you just need a break, right? It’s a long day. Let’s go take a break. So we got snacks, drinks, waters and all the things back in the VIP area. And then we have our own secluded backyard. It’s fenced off. Nobody else comes through our backyard where you can sit and watch the air show if you want to. Oh my God. And by the way, we are smack dab. You don’t get more geographically centered into Houston than our booth. It is the center of Houston. And so the Blue Angels come streaking right over our head every year. And it is fantastic. It’s like nothing you’ve ever seen.
Trisha Stetzel: Okay, John. So if I heard you correctly, uh, Houston Regional Veterans Chamber of Commerce members only pay $300 for a table at Wings over Houston for two days.
John Cacolice: For two days.
Trisha Stetzel: And if you’re not a member, it’s only $400.
John Cacolice: It’s only $400. And for that you get lunches, you get over $100 in lunches.
Trisha Stetzel: And you get to see the show. Uh, all right. How many tables do we have available?
John Cacolice: And we pay for your event insurance, by the way, which is a thing.
Trisha Stetzel: Wow. That’s awesome.
Trisha Stetzel: That is amazing. All right. How many?
John Cacolice: So we have about 20 tables sold. We need about 20 more and they’re going fast because we we just lowered the price to $300. That was our presale price. It went up and we said, you know what? We don’t need to make a profit off this. We just need to showcase the veteran-owned business. That’s what this is about. So let’s go back to our presale price and just run hard at it and do for Houston what the veteran did for the nation.
Speaker4: I love that. Right.
John Cacolice: And serve.
Trisha Stetzel: Um, amazing. All right. Wings over Houston. 25th and 26th.
John Cacolice: 26th and.
Speaker4: 27th.
Trisha Stetzel: 26th and 27th of October. In order to secure the table, I’m assuming they can go to the Houston Regional Veterans Chamber of Commerce website.
John Cacolice: Correct, ma’am.
Trisha Stetzel: And find if.
John Cacolice: They go to the events calendar.
Speaker4: Go to the events click on.
John Cacolice: 26th October. It will pop right up and they can register right there.
Trisha Stetzel: That is so easy. I’m going to put that in the show notes as well. So anybody who’s watching or listening go click on the link and sign up. And by the way, if you’re not a veteran but you know one, Please, please, please pass this information along to them because we need to have a really big showing at Wings Over Houston.
Speaker4: It’s important.
Trisha Stetzel: I’m so excited that you came on with me today. Any thank you. Any words of wisdom as we close up?
John Cacolice: So I want to talk about two things. Actually, Trisha, you brought up one earlier. There’s there are veterans out there who said, hey, I was just a pack clerk or I just heard righteous. I really just wasn’t wasn’t a combat veteran. Listen, did you serve your nation honorably? Did you go where you were told? Did you do what you were ordered to do? Okay. Where you went and what you did was not up to you. You followed orders. You you moved out and drew fire. That’s what you were ordered to do. And so you were at every bit of veteran as the guy missing two limbs. And you know, who jumped out of aircraft and did went into harm’s way. You were very much a veteran as that guy, and I would don’t discount yourself. You served your nation honorably. And that’s that’s all I need to know about you. Everything else I’ll figure it out on the fly. Let’s go. And as far as the veteran owned businesses, I want you to understand that it is not necessarily for you that you get this boost. Because let me tell you, a lot of veterans come through that booth and they want their, their, their slave to the grind. They’re working for somebody else and they have an idea. There’s a spark in there that they want to start a business. They don’t know how or what or why. It is important that every veteran owned business gets in this booth and gets a booth and talks about their experience, because that’s what we have in common, right? You and I can talk Navy, Army all we want and we get it. We can use three letter acronyms. We can have a whole conversation. Nobody else gets it. But we’re laughing.
Speaker4: Right? Yeah, that’s the.
John Cacolice: Key. And so when that veteran comes through and sees Trisha standing behind the table and he’s got it, you got your tchotchkes out there and you’re doing commerce, you’re conducting business and you’re supporting yourself. That spark becomes reality. He says, I can do this. I too can do this. And we’ve just created a business owner in that former employee, former veteran or now veteran. We’ve changed that guy’s trajectory. That soldier, now civilian, now gets to do for himself what he’s been doing for others all along. And that is inspiring. And to watch somebody call me and say, John, I have an idea. How do I start this thing? I’ve got you, I’ve got you. Yeah. Here’s where you’re going to do. And I give him the step by step plan. First thing you’re going to do is, is get your letters of incorporation done, and you’re going to call my dear friend Greg and Austin. He’s going to hook you up, and then you’re going to go, and then you’re going to I want you to done with that. You’re going to go talk to Robbie, and you’re going to go through an entrepreneurship class for free. And then, oh my gosh, you see this guy’s head pop off because he didn’t know any of this was here. And it has all existed the entire time. No one knew about it.
Trisha Stetzel: Yeah. Well and and we built it. Right. And now we want people to come. We built it now they should come.
John Cacolice: We created a framework, an ecosystem that you can now operate in as an army, as a military veteran, as a military veteran that you can operate in and be successful. And to many of us, Trisha, were are geared to do it by ourselves when in the Navy. Were you ever sent anywhere by yourself to do anything?
Speaker4: Never. You just. You pop.
John Cacolice: Yeah. You pop out as a civilian and say, well, let me throw the blinders on, I got this. Are you out of your mind? You’ve never been trained for this. And you? Right. I’m in your foxhole already. Just look left. Look right and ask for help. I got you, I got you, man. Give me your rucksack. I’ll carry it for a mile. Then you can carry mine for a mile. We’ll go. We got this.
Speaker4: Feels like home.
John Cacolice: It does. It does feel like home.
Trisha Stetzel: It does. Jon, thanks so much for being on the show with me today.
Speaker4: Any time, man. I know it’s.
Trisha Stetzel: Hard to pin you down.
Speaker4: I know.
John Cacolice: There’s no moss growing on me.
Speaker4: So. Yeah, I.
Trisha Stetzel: Know we’re all busy. Well, thank you, I appreciate it, you guys. If you’re interested in being a part of this event at Wings Over Houston, please go to the website. I’ve put it in the show notes. Point, click and register. And please, for God’s sake, share it with all of the people that you know and get them to share it with their friends. All right, Mr. Kakalios, thanks again.
John Cacolice: Thank you ma’am. I appreciate you so very much. And all of you have done for the chamber. You and your husband are generous. Support you actually, as sitting as the president of the board. You are chairman of the board. Excuse me. You are a force to be reckoned with in your own self. And you also own multiple businesses. So. Yeah. Don’t anybody keep you down. You got this.
Trisha Stetzel: Thanks, John. That’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay tuned, stay inspired, and keep thriving in the Houston business community.
BRX Pro Tip: Two Questions to Ask on Your Next Sales Call
BRX Pro Tip: Two Questions to Ask on Your Next Sales Call
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s share two questions to ask on your next sales call.
Lee Kantor: [00:00:12] Yeah, I think when you’re in sales for any length of time, you kind of get into a habit of asking the same questions every time. And here’s a couple of questions that maybe to pepper in to see if this is going to help you sell more. In the beginning of a sales conversation, I like to ask something along the lines of what is a day in your life look like and really try to kind of now get your prospect talking.
And when they explain their day and that you’re able to kind of ascertain what are the challenges, what are the parts that they like about their day, what is the parts that are frustrating for them? And it opens the door up for you to learn more about the things that are really keeping them up at night. And after you’ve kind of identified what the challenges that they have, it’s easy then to move into, well, a question like what are some of the things you’ve done before to try to solve this challenge? And then that way you can learn some of the strategies or tactics that they’ve used in the past, and then you can kind of see what kind of results they got with that.
And then that allows you to position your solution a little bit better because now you have a deeper understanding of what their life is like and what their challenges are. And you also know what are some of the things they’ve tried to solve those problems before, and you can better position your solution as the one that might be a good fit for them. So those two questions should give you that information that you need to determine if you are truly able to help them.
Patent Attorney Ben Peeler
Mr. Ben Peeler provides his services to clients for real property, intellectual property, and general corporate matters. As a licensed Patent Attorney, Mr. Peeler is eligible to prosecute patent applications to the U.S. Patent and Trademark Office on behalf of his clients.
Mr. Peeler also has experience assisting clients with trademark and copyright issues in both the transactional and litigation settings. Mr. Peeler works with clients on a variety of software and technology issues, from licensing to works-for-hire. In addition to intellectual property matters, Mr. Peeler has also assisted many clients in the litigation of real property and home construction matters.
A Georgia native, Mr. Peeler graduated from the University of Georgia with both a bachelor’s degree in Microbiology and a J.D. While in law school, Mr. Peeler worked on intellectual property and general contract matters for a multinational financial technology corporation and represented Gwinnett County.
Mr. Peeler also served as the Executive Editor of the Journal of Intellectual Property, and the Events Coordinator of the Intellectual Property Law Society. After graduating from Law School, Mr. Peeler served a term as a judicial clerk to the Honorable Judge Wilbanks in
A resident of Canton, Mr. Peeler enjoys playing chess, cooking, and watching the Dawgs in his free time.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is Fearless Formula with Sharon Cline.
Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline, and I haven’t done a show in like a month, so I’m so happy to be back at the studio. I’ve been missing my chit chats with various people here in Cherokee County, but today I’m excited to chit chat with an attorney with the company. I guess it’s called Field Connolly Walker LLP.
Ben Peeler: Flint. Connolly and Walker. That’s right. We’re a we’re a law firm in downtown Canton.
Sharon Cline: That’s right. This is Ben Peeler. He’s an attorney. And I just asked him what the difference between attorney and lawyer is, because I don’t know the difference. So why don’t you explain? Sure.
Ben Peeler: Well, there there is no real difference between an attorney and a lawyer. I’m sure. You know, back in the 1610, in England where, you know, we get all this, all of our legal system from or 90% of it. Um, there was some, you know, very critical difference. And if you called someone a lawyer and they were really an attorney, you would have to get into a duel.
Sharon Cline: But these days, they don’t do that. That’s right.
Ben Peeler: The the biggest difference is if you’re in Georgia, sometimes you’ll be called a lawyer. Um, and if you’re in New York, you’ll be a lawyer.
Sharon Cline: That’s about it. But they all do the same thing. That’s right. Ben, you are a Georgia native.
Ben Peeler: That’s right. I grew up in Sandy Springs. Um, was born in a hospital that doesn’t exist anymore. It was Dunwoody Hospital. Um, and lived in Sandy Springs, uh, until I went to UGA for undergrad. And then, because I couldn’t figure out what else to do, I went to UGA for law school.
Sharon Cline: Because you just weren’t sure. You just didn’t have that 100% know my direction kind of thing.
Ben Peeler: Oh, absolutely. I, I thought that I would go into medicine. Um, up until about my junior or senior year of college and then realized that that was not going to happen. Why?
Sharon Cline: Why did you realize that?
Ben Peeler: So I’m the only attorney in my family. Um, I didn’t have any sort of idea about what attorney. What being an attorney looked like. I didn’t know, really. You know, I didn’t know any attorneys, really. Most of my family were in medicine, and I figured I would follow in their footsteps until I spent a lot of time hanging out and, uh, shadowing with, uh, various doctors of different specialties. And they were all, you know, very wonderful people. Um, and it was, but I realized very quickly it was something that I was not cut out to do. Um. Do you know the work and the the patients and everything? Um, and medical school just would not have been for me. And so I had to take a very quick about face and figure out what I was going to do. Um, because my, my undergraduate degree was in microbiology. It was way too late at that point to change majors. And so I had to sort of roll with the punches and adapt and figure out what I was going to do. And, um, uh, I had basically decided that I was going to take a bunch of, you know, standardized tests out of, out of after finishing college. Um, while I did that, I spent a year working at a liquor store and stocking the shelves. I was not very good at that. Um, but I took the, uh, the Lsat, which is the law school test, and, uh, did well enough on that, that I figured, hey, you know, maybe I can stick around Athens for a couple more years. And so that’s what I did.
Sharon Cline: So when you were, um, contemplating law school, do they ask you to specialize in a particular kind of law? A particular kind of law?
Ben Peeler: No. So that’s one of the things that I think is very interesting about going to law school and being a lawyer is, you know, the person that negotiates LeBron James’s contract. Um, and the person on the Supreme Court and, you know, someone that you see, you know, commercials or advertisements for on the subway, they all got the same degree. Um, you know, sometimes from the same school. Um, the, the when, when you’re a first year, what’s called a one-l in law school, you take a standardized sort of regiment of courses, you’ll take your first semester. Um, and this is true pretty much any law school you go to across the country. Um, but at Georgia, at least, you’ll take torts, contracts and civil procedure and legal writing your first year. Everybody does it. Um, your second year, you get to, you’ll take, uh, constitutional law, criminal law. Um, and then you get to pick something else that, that you want to take. And, um, you know, Georgia is a really great law school. And so they offer all kinds of directions that you can go to. But, um, it’s really sort of up to you like, what.
Sharon Cline: What what resonates with your heart or exactly.
Ben Peeler: To figure out. You know, I like this. I don’t really like this. I learned very early on, I do not like criminal law. So I stayed away from that. Um, and I found out, um, pretty early on that, that I liked intellectual property, um, you know, going into law school, like I said, I didn’t know any lawyers. I didn’t know really anything about the law. I didn’t know what a tort was. So that was an interesting first day of that class.
Sharon Cline: I bet there’s so many. I mean, it’s just the idea of understanding all of the different laws and reasons we have them and how complicated they can be and how litigious this whole world can be. I imagine it’s overwhelming.
Ben Peeler: Yeah. You you know, I think that’s a big part of what going to law school is about, is it’s not training you to be, you know, a lawyer in the sense that as soon as you get out, you’re ready to, you know, get into practice and get into court. Obviously, they prepare you a little bit for that, but mostly it’s about how do you think, like a lawyer and how do you think in a way where you can, you know, make an argument, make a argue a position and serve a client? But before you, you know, realistically, it took me about a year or so out of out of law school and clerking to, um, really understand the business side of law. That’s something that they don’t really cover. True, true.
Sharon Cline: Because you are going to potentially I mean, you you have to understand the law, but then you have to understand how to navigate a business of law. Exactly. Which is fascinating too. It’s like being a doctor. But then you have to figure out the the part of you that is like the the doctor’s practice. You’re going to be on your own, or are you going to be part of a family practice or how are you going to contract yourself out or whatever? Exactly. It’s a lot. Yeah.
Ben Peeler: And I don’t think that it’s something that they cover in medical school, from what I understand that at least. And but yeah, in law school, 90%, 95% of what you learn, um, is not, you know, how do you file something with the court? Um, how do you talk to a client who’s angry about, you know, how their case is going? Um, you know, how do you how do you get business? How do you get a new client in, um, that’s something that you have to learn when you’re sort of when you’re already out, when you’re when you’re in practice, sort of on the streets, so to speak.
Sharon Cline: When you talk about intellectual property, it’s so interesting because it’s not like we’re talking a physical something sometimes. Right. So how do you how do you okay. Explain, if you don’t mind what intellectual property is. Sure.
Ben Peeler: So the best explanation that I can come up with to differentiate, um, you know, real or personal property with intellectual property is if I have an apple and I eat the apple, or I grow the apple, or I sell the apple, you can’t have the apple. Just, you know, by the laws of physics, if I have it, you can’t also have it. But the same isn’t true for an idea or a song or a story. Um, you know, or a trademark, anything like that. If I tell you the story now, there’s, you know, functionally, there’s two copies of the story in the world. And if you tell somebody, it can go on. And me having the story doesn’t stop anyone else from holding on to it in the same way it would for something physical. So, uh, law sort of developed around how do you protect something that, that, you know, we want artists to be able to, to profit from their work. We want to encourage, you know, in the sort of, um, John Lockean, um, you know, Adam Smith style of, of capitalism and, and, um, sort of the ideals of the free market and, you know, enjoying the fruits of your labor. How do we allow somebody who creates something to enjoy the fruits of their labor. If somebody can take those fruits without, you know, physically lifting them off the ground. Um, and so that’s where intellectual property came from. There’s sort of three. Well, no, there’s four big, um, I guess branches on the intellectual property tree. Um, as I said before, there’s trademarks, which has to do with, um, protecting the identity of your business. So if your business, you want, um, to let people know that a product or a service is yours and you want to stop competitors from passing it off as theirs. Counterfeiting, that sort of thing. Um, you know, this sort of, sort of whole idea came about in the, um, you know, the Middle Ages where they would people would blacksmiths would stamp their work or artisans would stamp their work bread.
Sharon Cline: I heard bread companies would put their own like, like almost logo on top of bread when they baked it so they could say it was theirs.
Ben Peeler: Right. Yeah. Some some identifier of source so that, you know, people know, hey, this is good quality because I made it. Um, but I don’t want other people to take this mark that I’ve come to identify it as mine and use it because they might not have as good of a quality as I do. So that’s sort of where trademarks came out of. And as you sort of said now, a lot of, a whole lot of things can be a trademark. Obviously you’ve got, you know, the, the pretty standard ones, like the word um, Amazon is trademarked, um.
Sharon Cline: Even just the word, but not just the logo. Exactly right.
Ben Peeler: Just the word can be a trademark. The logo can be a trademark. You know, you think Apple the the you know, the picture of the apple with a bite taken out of it. Um, that alone is a trademark. Things like colors can be trademarks. The John Deere tractors That green. Yeah. That’s trademarked. Interesting sounds can be trademarked. The Taco Bell ding. That’s trademarked. You know, if I, if I open up a taco stand, I can’t use that same ding to advertise my my tacos. Um, I am sure.
Sharon Cline: Every place I look there is some trademark associated with some even Business RadioX with their own trademark.
Ben Peeler: Absolutely. Yeah. And they’re very important. Um, but they’re just, like I said, one branch of the intellectual property tree. Um, you’ve also got copyrights, which are basically any sort of work of they typically fall into works of art, but really any sort of work of creativity. Um, you know, books, songs, poems, it can if it can be. I’m going to get a little technical. Um, if it can be fixed in a what’s called a tangible medium of expression. So anything creative that can be fixed in a tangible medium of expression, that means paint it on a wall, put on a CD, um, you know, a photograph.
Sharon Cline: Something that you’ve created that’s out of your mind and actually into the world, into.
Ben Peeler: The world, and that someone else can look at and experience what was what, what was in your mind. Wow. Um, all.
Sharon Cline: Of these definitions are so important, right? Because someone could come and say, well, I mean, they didn’t do this. It’s just because it exists here doesn’t mean that it’s this. I could just imagine someone trying to use semantics. Oh, yeah. To make it seem like they’re not doing something wrong. Well, that’s.
Ben Peeler: Our job, you know? Yeah, in a sense, that’s, um, you know, sometimes when you don’t have the facts on your side, you’ve got to really wiggle the law to try it, to try and, um, get your client out of a jam, but, um, yeah. So copyrights, um, those, those are more, more so for sort of artistic works, but anything creative. The bar is basically as low as a phone book. If it’s any more creative than a list of names and phone numbers in alphabetical order, it can be copyrighted.
Sharon Cline: Okay.
Ben Peeler: Um, the third branch are patents. Um, without getting too deep into it, that’s one of the things that I specialize in. Um, uh, patents are basically a contract between you and the government to say I’ve invented this thing. Um, utility patents, which are the most common kind, are, uh, have to do with inventions. They’re what you typically think of with a patent, you know, something that you’ve created that’s useful and helps people. Um, and a patent is basically a contract with the government that says in exchange for me telling everybody else how this thing works, um, the government will give me a monopoly on my my invention for 20 years. Realistically, it’s more like 17 years. But, um, in essence, that’s what it is. It’s. I’ve invented this thing. I will tell everybody else how this thing works so that when my monopoly expires, everyone gets to use this thing. Everyone gets to enjoy sort of the benefits of my of my creativity, my ingenuity. Um, but for now, because we’re trying to protect that idea, protect, um, incentivize people to spend the time, you know, tinkering. You think of the person tinkering in their garage, right? They invested time, they invested money, and they invested their, you know, intellectual capabilities into making this thing. We want to be able to reward them, and not just as soon as they make it. Someone else comes along and gets to use it without. Yeah, they don’t.
Sharon Cline: Get to profit if in some way, you know, for their own inspiration and hard work. Got it. Exactly.
Ben Peeler: So. So that’s a patent, a utility patent. There’s also design patents, but they’re they’re a little bit more niche. I don’t really need to get into it right now. And then the fourth big branch are trade secrets. And I know getting getting close to Halloween.
Sharon Cline: And there’s attorney client privilege too, right. So you’re going to have some trade secrets. What’s an example of, like, a fake trade secret, one that doesn’t get you in trouble?
Ben Peeler: Well, I can I can give you an example of a of a real trade secret that I don’t know the secret of. So we’re all good. Okay. Um, the the formula. Well, there’s two, I guess. Since we’re in Georgia, I’ll say the Coca-Cola secret formula is a trade secret, right? I know that that they have a secret formula, but I don’t know what it is. So as long as they try to keep it a secret, They can protect it. And I can’t, you know, sneak into their office, try and crack the safe to get to get to it. Okay. Trade secrets are sort of the flip side. The other side of the coin of patents, right? Patents. Are you telling everybody how this thing works? Trade secrets are. Nobody can know how this works. Um, because, again, I’ve spent time and, you know, money and intellectual capability to develop this, um, this ingenuity. Right. This way of doing business, this chemical, this whatever. Um, and so people should be punished if they try and, you know, break, break the secret. Uh. Got it. So, yeah, WD 40 is the other. Oh, the other example of a of.
Sharon Cline: A trade secret.
Ben Peeler: Right. How how what the formula of that is.
Sharon Cline: So how often are you defending The okay, my brain runs very fast, so I’m trying to articulate what I mean. No problem. So let’s say that I have my own podcast here, Business RadioX. And I want to use a quick, uh, sound from Joe Rogan’s podcast because it applies, right? I’m taking his voice and putting it into my podcast, but that’s his voice, right? Am I allowed to use that?
Ben Peeler: So you’re touching on something that’s that’s very important, especially like you said in sort of today’s media environment, um, you know, streaming and YouTube and podcasts, people can take.
Sharon Cline: Lots of things, right? You know.
Ben Peeler: Um, uh, this comes up a lot. It’s something called fair use. Um, and this applies to, uh, mostly pretty much copyrighted material and trademarked material. Um, you know, think, you know, you watch SNL and they have, you know, maybe target or something, right? You know, target isn’t sponsoring that skit, but they can still use it. Fair use is, you know, we’ve recognized that there are limits to protection for intellectual property and that there are some times when you’re using it where it’s not, um, harming the creator of it in the way that we, you know, the way that we want to protect them. So, um, an example of fair use that you’ll see fairly often is, uh, or particularly on things like YouTube are commentary or criticism. You know, if you, if you’re providing commentary, if you’re, you know, reviewing a movie, you can show parts of that movie, you can show, uh, parts of that podcast, you know, whatever, whatever it is that you’re commenting or reviewing, because otherwise how could the people that you’re giving the review for know what you’re talking about? Um, but, you know, your review isn’t a substitute for the movie. People aren’t watching your review View normally aren’t watching your review instead of watching the movie, they’re watching your review because they want to know what you think about the movie.
Sharon Cline: So it’s okay to use a clip of or just in the background or whatever, a little bit of the movie, right? Yeah.
Ben Peeler: To to explain.
Sharon Cline: Context. Right.
Ben Peeler: To explain what you’re talking about. Um, another example is things like parody or satire. Um, there’s the sort of quintessential case in, in the legal world for for parody and satire is the song Pretty Woman by Roy Orbison. Okay. Uh, two Live Crew did a cover of that song. Um, but a parody of it, um, where instead of Pretty Woman, it was big hairy Woman. Um.
Sharon Cline: What? I have missed that in my history of life. I don’t know how I’d never heard of this. Okay. Go ahead. Sorry.
Ben Peeler: But it’s it’s a pretty funny. Um. It’s a pretty funny parody. But, yeah, the the record company who owned Pretty Woman sued two Live Crew saying, hey, that’s that’s our song. You can’t, you know, you. And obviously they used a, a big portion of the Pretty Woman song. They used, uh, enough to make you think that they were covering Pretty Woman. Mhm. Um, and, uh, two Live Crew was successful in arguing. No, it it’s a parody. We’re allowed to make fun of this thing. We’re not. You know, people aren’t wanting to listen to Roy Orbison and then saying oh, well, you know, two Live Crew will do. It’s they want to listen to someone make fun of Roy Orbison and and you’re.
Sharon Cline: Allowed to do that.
Ben Peeler: And you’re allowed to do that and sort of that’s where, at least for me, the really fun, intellectual part of it gets in because in the case of parody, You want to get as close as you can to the thing that you’re making fun of, because it’s not. It’s not a good joke if the people watching can’t tell what you’re making fun of.
Sharon Cline: Like Weird Al Yankovic doing all that kind of parody of Michael Jackson and everything else, you know?
Ben Peeler: Exactly. And in Weird Al’s case, I think he gets permission from the artist, but it’s more of a respect kind of thing. He just wants to be respectful and make sure the artist you know is okay with their song being made fun of. But he legally, in all you know, I don’t want to make a blanket statement, but in nearly every case, he probably could get away with making the song without their permission.
Sharon Cline: He just he just asks out of respect. I mean, that’s great. Exactly. Well, so can someone’s voice be trademarked? Like, um. Oh, gosh, who’s got an amazing voice? All right. Let’s say Demi Moore has a very distinctive sort of raspy sound. Can her voice be trademarked in some way where someone can’t take it and use it for something.
Ben Peeler: So that gets into it’s a very good question, and it gets into what are called the your rights of publicity, which are very related. It’s sort of an offshoot of this copyright, this intellectual property and how it and it’s how it relates to sort of your rights as a person. Um, obviously this is a huge topic right now with all, you know, AI coming out where you can get AI copies of, you know, celebrities singing songs or, um, you know, even paying a.
Sharon Cline: Bunch of things they’d never say in real life. Right?
Ben Peeler: Exactly.
Sharon Cline: How do you deal with that?
Ben Peeler: It’s tough. Um, you know, sort of. Practically speaking. Um, it’s a violation of your right to publicity. You know, if if I, Um, have, you know, an eye of Demi Moore’s voice saying something or singing something and that she didn’t sing. You know, just philosophically, we can understand. That’s not fair. That’s not right. Um, and she has a right to her image. This is coming up to, you know, we’re hitting a lot of topics is coming up to, you know, college sports with the name, image and likeness. Um, you know, developments that are happening there that, um, we have a right to our our name, our image, our likeness. Uh, you know, what our voice is. And and that’s that’s something that is in a very sort of cutting edge area of the law right now. The law is a little slow to catch up to technology. The law is almost always way behind technology and just barely catching up before the new sort of technological advance happens. But um, but yeah, the, the. So to get back to your original question, um, you wouldn’t necessarily copyright your voice, um, or excuse me, trademark your voice. Um, but you would have a right to the use of your voice. And so if someone else tried to use it, um, to, you know, to promote something or just to just to use it, um, you would, you would be able to, to stop them and.
Sharon Cline: Well, so I’m thinking about how much is okay. Let’s say, for example, I go on TikTok and someone has got a little quick screenshot of someone else’s TikTok and they want to talk about what the story is. Those things are okay. I mean, this is like happening, like you said, real time all the time. And the law cannot predict that there’s going to be AI or TikTok where these things come up. So they do have to catch up, I imagine. Oh yeah. But are those the kinds of cases that you specifically deal with?
Ben Peeler: So those those are among the case types of cases? Yes. We, um, you know, we deal with on on both the plaintiff, the, the person bringing a lawsuit and the defendant, the person defending a lawsuit. We, uh, both bring cases for people and defend, uh, people in a variety of intellectual property issues, um, copyrights trade. You know, there’s a trademark dispute. Someone, um, you know, someone has a business name that they’ve been operating under for 15 years, and then they find out that somebody else in Tennessee or somebody else in Mississippi or wherever is using that same name and just started. And, you know, customers are being confused. They, you know, Google. I’m just going to make up a name, you know, um, you know, A1 delivery or something, you know, Um, they, uh, you know, they’re googling for that. And then the business in Mississippi comes up, and they what? They wanted the business in Georgia. Um, you know, you we, we assist people in, in those sorts of cases with help with, you know, protecting their, their mark, protecting their the name of their business. Because, you know, if people don’t if you can’t protect the name of your business, ultimately that is your business.
Sharon Cline: Wow. Okay. So is there a particular case that you’ve worked on that is sort of the one that stands out in your mind, something you think about a lot or was specifically like either the most challenging, the most rewarding. Is there something that sort of, I don’t know, takes up space in your mind more than something else?
Ben Peeler: Oh, gosh. Um, that’s a that’s a hard one. I I’d have to think about that. You know, every case is so unique and has its own sort of challenges. And, you know, there’s times where, um, there’s there’s times where it’s, you know, looking rough, and then and then you pull out and you’re like, wow, we killed it. We we did great on that. Um, you know, we I work with an office of just absolutely fantastic lawyers and fantastic people. Um, and so for for any given case, I there’s a few that probably come to mind. I don’t I don’t necessarily want to get into specifics about, you know, what what they were about just, um, you know, trying to trying to be respectful of everyone’s privacy, of course. But, um, yeah, there’s, um, there have been an interesting patent case that I worked on that involved, um, that that involved sort of this software that was, um, sort of on the cutting edge of, of assisting businesses in, um, in their, their marketing efforts and sort of the challenges of something that cutting edge, trying to get that going with the Patent and Trademark Office the USPTO got you. And yeah, they’re interesting trademark cases. Um, the but the other thing that I do as well is, you know, we do a little bit of just general litigation. Um, so anything really involving a business, you work on a lot of construction cases. Um, and just, you know, just business disputes between businesses or between business partners.
Sharon Cline: What do you think you’ve learned about humans, human nature? Uh, in your, your, um, interactions with people?
Ben Peeler: Wow. Uh, really pulling out the the deep ones, huh?
Sharon Cline: That’s what fearless formula is all about.
Ben Peeler: No, it’s it’s a great question. Um, what have I learned about human nature, I think. I think part of it is that people can be a little quick to, um, they can be a little quick to judge, and they can be a little quick to sort of want justice or want, um, I guess a quick resolution to things without, you know, without understanding, you know, the sort of the legal processes is ever moving, but it is ever slow. And so one of the things that I always try and tell people when, when they start off with is when they start off with us is, you know, this is not going to be, you know, an easy breezy process. And unfortunately, there are probably a lot of lawyers that will tell you otherwise, you know, that will try and sell you and say, you know, sign up with us. You know, we’ll get you won’t have to do anything. Um, that’s not how it works. Um, but, you know, slow and steady wins the race, as they say. Um, And so we usually come out pretty well. But but I think people. From what I’ve observed, um, I think people are generally fundamentally good and that they want justice and that very few times, in very few cases that I’ve worked, there has ever been a bad guy. You know, most of these are just people with all kinds of life stresses.
Ben Peeler: Um, you know, outside of the case that we’re working on that have their own problems in their lives. And, you know, we we see a piece of it, but they’re not they’re not the villain. You know, it’s easy to it’s easy to tell yourself, particularly when you’re on the other side of a case with someone, when you’re in a fight with somebody, that they’re a villain and that you’re a hero. But part of our job is to stay objective. You know, Abraham Lincoln said, whoever hires, you know, represents themself as an attorney has a fool for a client. Our job is to sort of stay objective and stay sort of outside and be able to see, um, sort of the big picture and sort of take the emotion out of things. And I think that, um, being in that role, you do get to see, you know, that ultimately, you know, we have a duty to our client, but that that our client is just a person dealing with another person. And at the end of the day, people don’t typically want to fight, they want to get along. And so if you can help them do that, I think that’s um, I think that’s that’s sort of what we’re here to do.
Sharon Cline: How challenging is it to keep your emotions out of of your. Um, I don’t know. I want to say work, but being able to relate to people who are in a very highly charged emotional state, because oftentimes we’re talking about money, right? So and money just kind of can, can bring out some of the worst in people. So how do you keep yourself from becoming emotionally involved? What do you do?
Ben Peeler: Well, you know, I think that’s a great observation that, you know, a lot of the times people come to us in sort of highly charged circumstances because money is involved and they want, you know, people care a lot about their money, of course. And so keeping keeping out of that emotional state, I think, is, is not terribly difficult because it’s not it’s not my money. Right. Okay. Um, and I can sort of be a little bit more objective and say, hey, you know, um, there, you know, you’re, you’re out, say $20,000 and they’re offering you 15. I get $5,000. Is a lot of money. Yeah, but maybe it’s worth it to buy your peace sort of thing.
Sharon Cline: Interesting, interesting.
Ben Peeler: So, you know, keeping myself out of it, out of sort of the emotional state is usually not that difficult. Um, particularly, you know, because I view my job as sort of being a counselor of some sort. You know, sometimes attorneys are called counselor, and it’s certainly not in the same way that, you know, a therapist or something is a counselor, but a little bit. But, yeah, we’re there to give advice and we’re there to help sort of simmer people down. And, you know, they can they can be upset and they can yell, um, and then at the end of it, I know they’re not yelling at me. I can sit down and say, okay, now that we’ve got that through, let’s move forward. Let’s figure this out.
Sharon Cline: Several years ago, I saw this series. It was like a limited series. I think it might have been on HBO. It was called The Night Of, and it was about this, uh, gentleman who met this girl, and he went home with her. And the next morning she was killed. She had been murdered. And he didn’t he didn’t recall anything that had happened. So of course he was arrested. And the issue that his attorney, who was played by John Turturro, which I think I’m saying his name correctly, um, he was he was saying to this guy, this guy is like, I’m innocent. And his attorney, John, was like, it really doesn’t matter if you are or not. It’s what can be proven as enough to give people doubt of your of your innocence. That’s. So he just kind of kept this. This kid kept saying, you know, but I didn’t like what about the fact that I didn’t do it, you know, and he was like, you really just need to kind of give up the idea that even though you believe you’re innocent, you know what? Can someone else encourage a jury to believe, you know, and can that be proven or disproven? Really? It’s like how it’s the way that the truth can be used, or the way a perception can be used to make you look kind of guilty. And I just remember that feeling of dread I had in my stomach, like, what if I were in this situation and it sure looked like I did something bad, but I know I didn’t. How would I be able to fight? Because there is this this feeling in me like the truth is the truth, you know? Right, right. But it really doesn’t apply in, um, when you’ve got a law that can be, I don’t know, maybe not manipulated. I don’t know if that’s the right word, but the perception of of the truth can be used in a way that doesn’t work for you. Is there anything that surprises you about your your profession in this way?
Ben Peeler: Sure. So so that sort of, you know, on on that point, it’s why basically any lawyer will tell you, you know, if you’re arrested, ask for a lawyer, don’t, you know, have your have your rights read to you and plead the Fifth Amendment. Um, don’t don’t tell the don’t tell the police anything. Because even if you’re well-meaning, their job is to solve the case and find a find a suspect and get them, you know, get them arrested and then get them ultimately convicted of the crime. They’re not there to sort of they’re not there to help you. Um, they’re there to help society. Yeah, they’re there to help solve the case. So, you know, that’s why the golden advice, if you were ever arrested, you know, be quiet. Don’t don’t tell, don’t tell anybody anything except that you want a lawyer. Um.
Sharon Cline: Would you do that? Would you do that if you were arrested? Would you be like, I need an attorney? Oh, absolutely.
Ben Peeler: Like, you know, like I said, number one, I don’t know. I do not specialize in criminal law. Right. And just like we were talking about before, when it’s your own case.
Sharon Cline: Yeah. You’re not going to be.
Ben Peeler: The emotions come into it and you’re convinced and you’re saying, well, if I just make this argument or if I just, you know, present this, then everyone will know that I’m innocent. And when you have someone, you know, looking over your shoulder who has more experience than you and is more objective than you to say, having someone there to say that’s not a good idea is when you’re when you’re playing with your your freedom, you know, it’s priceless.
Sharon Cline: Stakes are too.
Ben Peeler: High. Exactly. Um, the the the plot of the show that you were just talking about reminded me of a of a story that I’d heard. You know, people, attorneys always trade old, you know, war stories. They call them war stories. Yeah. Um, and I heard one about, uh, about an attorney that was representing a defendant in a murder case, and, um, he was fairly certain that his his client was guilty. Um, they had a lot of evidence against them. Um, and so he went into the last day of the trial, and he decided that he needed he needed a Hail Mary, that they weren’t going to be able to get out of this on a technicality. And so he is making his closing argument, and he ends it with something along the lines of, um, and, you know, ladies and gentlemen of the jury, I can promise you that my client is not guilty. And you know how I can do that? Because the victim is going to walk through these courtroom doors right now. And he pointed at the doors of the courtroom, and the jury all turned, you know, and looked. And, of course, nobody walked in, right? You know, nobody came through those doors. And then he said, ah, but you see, you thought that I might be telling you looked you thought that I might be telling the truth. You thought there was a chance someone would come through that door. That’s what a reasonable doubt looks like. You for one second. You had a doubt that that the that that there really.
Sharon Cline: Was a victim.
Ben Peeler: Right. And so they go back and deliberate. The jury goes back, and then they come back out some hours later and they find his client guilty. And afterwards he goes back and he says, well, you know, well, why did you find him guilty if, um, if you all looked and the foreman of the jury says, yeah, we all looked, but your client didn’t.
Sharon Cline: Oh. Ooh. I need a minute. Yeah.
Ben Peeler: And so that, um. Wow. Yeah, that that story always stuck with me about, you know, the idea of a reasonable doubt and what that looks like to different people and how you introduce that, um, in a case, obviously, you know, we deal with civil cases, right? So the burden is a little different, right? Um, but you’re always even in a civil case, you know, where you have to convince a jury or you have to convince a judge. In some cases, you’re always looking for that one little piece, even if even if you’re not going to, you know, even if you feel like you’ve you’ve got a stinker. You’re always looking for that one little piece that can maybe break it for you. Yeah.
Sharon Cline: Uh, what do you think people don’t know about what it’s like to be an attorney like you are? What would you want people to know? Do they have misconceptions of what it’s like to be an attorney?
Ben Peeler: Um. You know, I think that a obviously, you know, I’m going to come out and say it. Attorneys are not the most popular people. Um, there, you know, there are a lot of great attorney jokes. Um, I don’t know if I can even say a lot of the ones that I know on the air, but, um, you know, I think that the thing that, that maybe most people don’t know is that it’s at the end of the day, it’s a job like any other. Um, you know, we’re certainly not, you know, these, you know, ivory tower, um, you know, people that that look down on everybody else and. Yeah.
Sharon Cline: Infallible.
Ben Peeler: Right. Exactly. Yeah. Everybody makes mistakes. Yeah. Um, and a lot of our I would say a lot of our job is not, you know, showing up. This differs, you know, attorney to attorney, but a lot of the times you’re not showing up to court every day to argue to the judge. You’re trying, at least in my line of work, trying to work out between two people that have a problem. You’re there to figure out the solution without, you know, costing your client as little money as possible. Um, you know, there are some attorneys out there who, you know, like every profession, there’s some, you know, there’s some unscrupulous ones who will, you know, bill their client for everything just to keep the case churning just so that they can keep billing. But, um, I think the really good ones, um, they’re there to save as much money as possible to, to stop the case, you know, as early as possible and to prevent it from, you know, becoming one of these Charles Dickens esque things where, you know, that’s.
Sharon Cline: Such a good concept that you just pointed. Yeah, that goes on and on. And I imagine you’re right that there are, of course, in every profession there are people who have nefarious intentions. But you’re saying for the most part, most attorneys and lawyers that, you know, are really they’re doing the best job they can for their client.
Ben Peeler: They’re there. And, you know, it’s sort of like doctors. They’re there to help you on one of your worst days. Um, you know, like, pretty much like going to the doctor unless, you know, you’re, um, you’re you’re you’re giving birth or something like that. Most of the time when you go to the doctor, you go to the hospital, you’re not having a good time.
Sharon Cline: Yeah, it’s a problem.
Ben Peeler: Right. And most of the time, the similar exception is adoptions. Most of the time when you’re going to an attorney, you’re not having a good time. There’s a problem and it’s usually an expensive problem. Yeah. Um, and so the really good attorneys are there to help guide you through, you know, I think I think a lot of people maybe only have, you know, hire an attorney, maybe once in their life or twice in their life, you know, and it’s probably one of the lesser experiences that they have, you know, that they’re having this bad problem. But our job is to, you know, be there for you and help you solve that problem.
Sharon Cline: What do you think your fearless formula is? In other words, you know, obviously everybody’s got we’re all human and have all of these different emotions. And fear oftentimes limits people’s lives. Um, in terms of the the legal world, I’m sure, because the stakes can be so high in so many different ways. There’s there is fear or, you know, maybe trepidation or dread. What is your fearless formula? How do you work around those feelings that so that it doesn’t hinder you?
Ben Peeler: Um, so I try and remember, number one, that, you know, I made it this far. Um, it can be easy to get wrapped up in, you know, the, the minutia of a problem that you’re working on. But if you sort of take a step back, take a deep breath, you know, and realize I’ve gone through a whole lot worse than this. Um, you know, I think back to, for example, when I was in undergrad, um, and didn’t know what I was going to do, um, had a microbiology degree that I didn’t think I was going to get any use for and was stocking shelves at a liquor store. And the other job I had was getting up at five in the morning to work at a restaurant, um, the breakfast shift at a restaurant. And just, you know, where I am now is, is, um, you know, I’ve come a long way since then. And so being able to sort of sit back and say, okay, I’ve made it this far. I’ve made it through challenges that are worse than this. Um, I’m here because I can think. Um, now, let me think about it is I think how I, you know, deal with deal with problems where I, you know, I’ll have self-doubts or I’ll have, you know, fears about. Well, what you know is this the is this the right step for me to take career wise? Is this the right step for me to take professionally, you know, personally? Is this the right. Um, we were talking a little bit earlier, um, that I had recently bought a house, um, first time home buyer. And, you know, there’s a lot of stress involved in that and the same the same idea, sort of stepping back and thinking, all right, I’ve made decisions in the past. I’ve made good decisions. I think I can make a good decision here. Let me just think about it. Is my so I would say my if you had to put it on a bumper sticker, I’d say my fearless formula is you’re good at thinking. Let’s think about it.
Sharon Cline: It’s a good one. Because basically what you’re saying is, I’ve proven to myself that I can solve problems, that I can use my best judgment I have. Obviously, my life isn’t complete disaster. You know, I’m able to point to instances where I had a tough decision and I reasoned it out and I made the best decision I could. There’s something kind of releasing about that, I guess, in a way, in that we all just make the best decisions we can in the moments that we’re presented them, and then you hope you’re okay to live with whatever the consequences of that. But if we are all just making the best decisions in the moment, what else can we be expected to to do? Right, right, right.
Ben Peeler: That we only get sort of, you know, we only get one moment at a time and we can use our past decisions, our past moments to help make this one. But, you know, time only moves in one direction and you’ve got to make a decision. Not making a decision is a decision. Yes. Um, and so, you know, sort of accepting that and accepting that a decision has to be made and that thinking about, okay, now that I know that I have to make a decision, let’s make it is, I think, like you said, freeing.
Sharon Cline: I mean, it’s so interesting because like you said, there’s this balance between being such a feeling person, you know, and living in the world of feelings, but then also, uh, detaching from feelings and using what you know intellectually to guide people. You have a lot of hats you wear.
Ben Peeler: I suppose. Yeah. There’s, um, you know, like, like anybody else, you know, I can get I can, um, you know, get excited, get mad, you know, whatever. I’m certainly not, you know, a robot, a robot. Yeah.
Sharon Cline: That’s good to know.
Ben Peeler: But, um, yeah, it’s all about, I think. Knowing, you know, through experience or intuition what hat you need to wear in that moment. Sometimes you know, your client just needs to just needs to yell or they just need to, you know, be angry for a little bit. And at that point, you know, nothing I learned in law school is helpful. They don’t need to know about, you know, the personal jurisdiction question or the Erie Doctrine or anything. They don’t need to know about that. They just, you know, they need to to have someone who can listen to them and say, okay, let’s fix it. And then sometimes they come to you and say, okay, you know, I’ve been sued. Here’s what’s going on. You say, all right, this is a classic case where, you know, we need to make a standing argument. Here’s the things that I need from you. It’s it’s all about, you know, having the experience and the intuition to know what hat you need to wear when.
Sharon Cline: Wow. Been your job or profession, I should say is really fascinating to me, and I’m excited to chat with you again at some point as we get further into the notion of intellectual property and AI and all of the advancements that seem to be happening even as we’re sitting here having this conversation, you know, um, that the world is moving so fast in a certain way, and to get the law to keep up with it is is challenging. But as as time goes on, I imagine we’ll be making more precedences regarding.
Ben Peeler: Absolutely. That. Absolutely. There’s that’s something that I actually write about a lot on our firm website. Um. Com has a section for blogs, and I have a one that I keep try to keep active. Um, where I discuss developments and things like, uh, the Copyright Office allowing AI art and how they handle that, or the patent office and how they handle patents that were drafted by AI or involve AI.
Sharon Cline: Good lord. Okay. I just before we go, I wanted to ask you if you’ve heard about this. There’s a program that is an AI program that if I were to type up a bunch of notes from a lecture. I can upload all of those notes, and it gets translated into podcast form, where two people are speaking and they’re explaining in a conversation style the notes that someone took off.
Ben Peeler: That’s freaky.
Sharon Cline: It is. I’m just like, where? Where do we go from here? I just can’t my brain cannot keep up. But it sounds amazing because it’s spoken. It’s not told in like a dry way. It’s almost like you’re just listening to a conversation and you can learn in a different way. Yeah, well.
Ben Peeler: It reminds me of, like, Blade Runner, where at some point you’ll have, you know, the AI summary, you have a lecture and then you have the AI make a summary of it, and then you upload that summary to the podcast AI format. Yeah. Format. And then you have another AI digested and summarized that it’s like you have the computers talking to the computers.
Sharon Cline: And making a movie out of it. Oh, Lord. It’ll be so fascinating to to observe. We’re in a very interesting time right now.
Ben Peeler: Oh, absolutely. I’m a I’m a big sci fi guy. And, um, you know, there are all these questions that get asked about, you know, our place in a world with AI and computers. And, you know, what does it mean to be alive? We I could talk for an hour.
Sharon Cline: I know right about that. Well, I want to thank you so much for coming to the studio. It was somewhat of a last minute addition into my my fearless formula world, but I’m so grateful to have had a moment to chit chat with you, because on the times that I see you, we’re usually very distracted and surrounded by lots of people. So anytime I get a moment of one on one here in the studio and get to ask some deeper questions, I really feel like I get to understand someone a little bit better. And so thank you for being so generous.
Ben Peeler: Absolutely. I had a phenomenal time. Thank you again for having me.
Sharon Cline: Of course, if anyone wanted to get in touch with you, how could they do that?
Ben Peeler: Sure. So, um, you can call our. I work at the. As I said, at the Flint, Connelly and Walker firm in downtown canton. You could give us a call at (770) 720-4411. You can shoot me an email at BPR at law firm.com. Um, or just look me up on the web. Um, I think you can find me there. I don’t I don’t do a whole lot of social media stuff. Just never been my thing. But, um. Yeah, those those are the. Or just call our office and and ask for me, and I’m helping. I’m happy to, you know, help any way I can.
Sharon Cline: Well, Ben Peeler, thank you so much for coming to the studio today. Yeah.
Ben Peeler: Thank you Sharon.
Sharon Cline: Sure. And thank you all for listening to Fearless Formula here on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.