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Scaling in Public Tip: Asking the Question

March 31, 2026 by angishields

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BRX Pro Tips
Scaling in Public Tip: Asking the Question
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Scaling in Public Tip: Asking the Question

Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, in our Scaling in Public session with Gabrielle Baumeyer, I got to tell you, it just hit me like a ton of bricks when she really got us, and particularly me, focused not on just asking questions but making sure you ask the question.

Lee Kantor: Yeah. I don’t know if it’s a coincidence, but a lot of these coaches are sales – they’re asking us sales questions. I don’t know what Trisha’s trying to tell us. But from Gabrielle, she said something that was like an obvious aha thing. She’s like, “Just ask the question, ‘Do you want to do this?'” Just stop avoiding that question. Just ask the question and shut up like that. Shutting up was an important component of that as well.

Lee Kantor: And she said a lot of people avoid this moment in sales. They keep explaining after they’ve asked the question. They don’t give the prospect time to answer the question. They keep presenting. They keep adding more information because they’re uncomfortable, because they’re afraid of hearing the answer.

Lee Kantor: Avoiding the ask is really just avoiding the truth. At some point in every sales conversation, you need clarity. Either it’s a yes or it’s a no. Both are useful. A yes moves the deal forward, and a no frees up your time to focus on the next right opportunity. So don’t dance around the decision. Ask directly. Do you want this? Get the yes or get the no.

Carrie Kemper Allen: Protecting Your Legacy—Why Estate Planning Matters More Than You Think

March 30, 2026 by angishields

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Carrie-Kemper-AllenToday’s guest is Carrie Kemper Allen, estate planning and probate attorney and founder of the Law Office of Carrie Kemper Allen.

Carrie has been serving families in the Houston and Pearland area for more than 20 years, helping them navigate estate planning, wills, and probate with both expertise and compassion. With a background in business and finance from Texas A&M and a law degree from South Texas College of Law, she brings a practical, real-world approach to protecting what matters most.

I’ve actually had the privilege of working alongside Carrie since 2020, and what sets her apart is how she shows up for her clients—often meeting them in their homes, creating a space that feels comfortable and supportive during what can be very emotional conversations.

She’s deeply rooted in family, community, and service—and truly cares about helping people create peace of mind for themselves and their loved ones.

LinkedIn: https://www.linkedin.com/in/lawofficecarrieallen/
Website: https://www.ckallenlaw.com/

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston Trisha Stetzel here bringing you another episode of Houston Business Radio is my pleasure to introduce you to today’s guest, Carrie Kemper Allen, estate planning and probate attorney and founder of the Law Office of Carrie Kemper Allen. Carrie has been serving families in the Houston and Pearland area for more than 20 years, helping them navigate estate planning, wills, and probate with both expertise and compassion. With a background in business and finance from Texas A&M and a law degree from South Texas College of Law, she brings a practical, real world approach to protecting what matters most. I’ve actually had the privilege of working alongside Carrie since 2020, and what sets her apart is how she shows up for her clients, often meeting them where they’re at, creating a space that feels comfortable and supportive during what can be a very emotional conversation. She’s deeply rooted in family, community, and service, and truly cares about helping people create peace of mind for themselves and their loved ones. Carrie, welcome to the show.

Carrie Kemper Allen: Thanks, Trisha. I’m excited to be here today.

Trisha Stetzel: I’m excited to have you on. I know sometimes it’s a little overwhelming to hear all of those beautiful things about yourself, but I wanted to make sure that people knew really who you were from where, um, where I’m coming from. And I’d love for you to tell us a little bit more about you, Carrie.

Carrie Kemper Allen: Sure. Yeah. So, um, I’m a mom. I have, uh, two boys. One of them is 20 and one of them is 17. He’s graduating from high school this year. Uh, I’ve been married for 26 years. Coming up soon. Um, I love dogs. Um, I love to travel. Um, you know that, um, and, um, I, I like my job. You know, I like what I do. It’s not always the thing people want to talk about. It’s not always the time in their life that they’re excited about, but like, it’s a good fit for me. Like, I like to be the supporter and it’s a good fit for me. So I think it’s a good I like it.

Trisha Stetzel: Yeah, I love that. Uh, and she adopts dogs or, uh, fosters dogs. Yeah, I do, I do.

Carrie Kemper Allen: I currently have a foster dog who’s been with us for a long time. So she’s part of the family for a while.

Trisha Stetzel: Well, and as long as you continue to call it a foster, it’s not failed. It’s not failed. That is correct. Still a foster.

Carrie Kemper Allen: And the dog trainer does say that our other dog has adopted her, not us. So technically, she is not a foster fail.

Trisha Stetzel: Okay, so that feels so much better. It really does.

Carrie Kemper Allen: It does.

Trisha Stetzel: Okay, so let’s start with the basics. Um, some people probably have their own idea of what estate planning means and what probate means. So let’s start with estate planning. Give us a little summary of what does it mean when you think about estate planning or when you engage with clients for estate planning?

Carrie Kemper Allen: Sure. So the biggest misnomer that I get from people is, well, I don’t have an estate because I don’t have a lot of money. Um, and that’s just not true. Everyone has an estate. If you own a home, if you have a car, if you have a bank account without a beneficiary on it. If you have a child. Um, everybody has well, not everybody, but most people have something in that category, right? So most people have an estate of some kind. Um, maybe you have a life insurance policy through your office or, um, you know, you’ve inherited something from, you know, a parent or a family member that’s part of your estate. And most people don’t consider those things because they hear estate and they think, oh, big picture. I have to have a lot of money to have an estate. And that’s just not true.

Trisha Stetzel: Okay. So that’s very helpful. Um, as parents, should we be thinking about that? I know when our kids are younger, obviously we need to be thinking about that. What if we have grown children, children, kids that are turning 18 or even older?

Carrie Kemper Allen: Yeah, absolutely. That’s been a huge thing. Um, in the last, I would say five years. Um, and when, with, with all the HIPAA regulations and the privacy laws that we have, it is very unlikely that if someone has a child that’s over 18 and they need to help them with a medical decision if they’re in a car accident. Um, if they need to help them with banking because they’re having financial issues, something of that nature. Um, even just something as simple as, um, for, I’ll use my son as an example. Um, he takes ADHD meds and they’re controlled substance. So I couldn’t pick up his prescription at the pharmacy, um, because he’s an adult. Right. And, and I didn’t have that permission. Um, so I had to deliver his paperwork up to the, to the, to the pharmacy. Um, kind of a silly thing. But, um, I’ve had friends whose kids have been in car accidents up at college and, um, you know, they couldn’t talk to the nurse to get an update or anything like that. Um, so it’s definitely really important these days to get those medical power of attorney, um, statutory power of attorney attorney. That’s the non-medical one. So that’s the everything else document. Um, it’s really important for parents to get those two documents, um, for their children because first of all, an 18 year old doesn’t know they need them.

Carrie Kemper Allen: So we’ve got to guide them, right? Hey, I know that you don’t want me just to cut you off and throw you out. Um, you still want me to help you grow up and manage school and things? Um, what if they want you to help them pay for it? What if you’re helping them pay for school and you need to talk to the college? Um, you know, all those little things that we don’t think of as a big deal. And, and they may not really and truly, in the grand scheme of things, be a big deal, but because of privacy laws, they are a big deal. Um, so I just suggest to those parents, let’s get those kids, um, a medical power of attorney. Let’s get them a statutory durable power of attorney and let’s get them a HIPAA letter that says you can access their medical records. And then let’s explain to them why we’re doing this. This is not so mom can take over your stuff. This is not so. Dad can micromanage you. This is so if you need help. We can help you without having to jump through a bunch of legal. Whoops. Whoops.

Trisha Stetzel: I love that. So estate planning something we need to go and take care of. So that if something happens to us that everything is in order and taken care of. And on top of that, some other paperwork that we need to do as our kids are aging, they turn 18 so that we can still be involved and gosh forbid you have to go pick up a prescription for them or talk to the school. You don’t have access without this paperwork. That’s so important.

Carrie Kemper Allen: Oh, and I’ve seen a couple of colleges lately who, um, have started putting out their own forms. Um, and I had a client actually call me and say, hey, I got this form from my daughter’s school. Um, it’s a medical power of attorney. They want you to sign it so that the kid can go to the medical facility on campus. Um, I mean, I thought that was a great idea. Um, because where, where’s your kid likely going to go if they’re living on campus and they get a fever or something, you know, that’s probably where they’re going or to the minute clinic. Um, so I’ve really seen a big uptake in universities and colleges doing things like that. Um, and I’m sure our friends out there will have noticed there’s all kinds of ads for that stuff online. Um, and you know, the discounted services that you can find online to do that. Um, and I have told a couple of people, you know, you’re welcome to get those, those documents online, just like you’re welcome to get them for yourself online. Um, but the issue that I see as a, as an attorney on the back side of that is people don’t understand what they’re signing and they have questions.

Carrie Kemper Allen: Okay. The that form, it can’t explain that to you and the form doesn’t also also doesn’t know all the nuances with your family situation. Um, so I always suggest to people, yes, you’re welcome to do that. And sometimes in a pinch, those are really the only option you have. Right? Um, but if you can, it’s always good to sit down with a professional, whether it’s me or any other, you know, legal professional who can explain to you why you need the document, what permissions it gives, how you can limit it or make it more broad. Um, because those are things that, that, that’s why we’re here, right? To, to help explain those things. Um, and then one of the things I like to do with the kids is I always kind of give them the, if I’m, if I’m here and available in the office, I’m not always able to do it, but just give them the, hey, look, here’s my card. If you get into trouble. Don’t talk right. Like, remember your, you know, remember your right to silence, right? Remember your right to an attorney. Those those aren’t just things that we say. Those are real things.

Carrie Kemper Allen: And, and, you know, take a picture of my card and stick it on your phone. If you need to call me first, I’ll call your mom for you. It’s fine. You know, just so that they know that there’s somebody on their side. That if they screw up real bad, you know, it’s not the end of the world. And we can help them. But if you screw up, you don’t want to compound a mistake, right? Like you, you’ve already screwed up. You’ve already made. You’ve already had an error in judgment. Let’s make good, good choices going forward from that point so that we can avoid the worst long term, you know, consequences. And I always like to do that because I feel like that’s one of those things. I was a good kid. I didn’t get into trouble, but I had friends and nobody ever told them that. Nobody ever said, you know, we were always taught. And I’m not saying it’s bad. You know, the police officers are the helpers. And I totally agree that they are. But if you are the one who is being questioned at that very moment, they are not the helper. Um, so yes, I.

Trisha Stetzel: Tried to get to the bottom of the problem.

Carrie Kemper Allen: Right? Right. So if I need help with a problem, I want them. Um, but if I am the problem, I need to protect myself.

Trisha Stetzel: Yeah.

Carrie Kemper Allen: And then again, reminding the kids, please don’t be the problem. Right? Like make good choices. Yeah.

Trisha Stetzel: This is, this is not a good excuse.

Carrie Kemper Allen: Right? And there’s value in having someone who’s not mom tell you that. Right?

Trisha Stetzel: Of course.

Carrie Kemper Allen: And give you a safe outlet.

Trisha Stetzel: Yeah. For sure. When I, I guess I, you know, for me, Carrie, just thinking about wills and all of those things, it’s and estate planning, it’s all for leading up to my demise and making sure that my family is taken care of. But there’s so many things that we need to think about while we’re still here that are very important. So for all of my friends out there who are my age, who do not have wills, can you tell us what happens, especially in the state of Texas, if you pass without a will?

Carrie Kemper Allen: Yeah. Yeah, absolutely. So in Texas, the answer is it depends. Um, and, and we kind of have two buckets, right? Like are you a married person? Are you a single person? That’s kind of our first starting point. So if you’re a married person, then we have to decide, do you have kids? Well, do you have kids? Do you have kids with your spouse or do you have kids from a prior relationship? Oh my goodness. Sorry. You know this.

Trisha Stetzel: I know the routine. It’s okay.

Carrie Kemper Allen: You do. And I even have my lamp on today. I know.

Trisha Stetzel: So for those of you who are not watching and only listening carries lights go out after a certain period of time. So it went dark in our office. We’re back.

Carrie Kemper Allen: Okay. Sorry. Just. It’s not every time. Ah. Um, so we have to decide kind of where your family fits in that and in our, you know, traditional 1960s nuclear family, that’s not such a big deal because it does go to the spouse and then to the kids because the kids are of the marriage, but not that’s not our families anymore, right? Like our families are blended these days. And, and, you know, we may be on a second marriage or we may have kids from another relationship. Those things all come in to set out how Texas determines your property passes without a will. So the number one rule is if you want to decide how your property is passed, you need a will. If you’re okay with the state of Texas telling you how it gets passed, they don’t get to keep it, but they get to decide how it gets passed. If you’re okay with that plan, you don’t need a will either. But I’ve, you know, it’s very, very infrequently that I find somebody who’s like, yeah, I’m okay with that plan because it’s just awkward. It cuts out the surviving spouse a lot of times. Um, and we, we have so many families where the surviving spouse. Yeah, it may be the second spouse, but maybe they got maybe they’ve been married for 40 years. Um, I had one a couple of weeks ago. They had been married for over 40 years and all of their children were children together.

Carrie Kemper Allen: But she was not the first spouse. Um, you know, so it just kind of throws a little wrench in there, right? Um, and they had, he had a child from his earlier marriage that was an infant that she raised, um, you know, really unfortunate situation with a tragedy that started that, that second family for him. Um, but that was his wife and the only mother that child ever knew. Right. Um, so that family obviously is treated a little differently than a blended family who came together with all grown up children and married late in life. But the law doesn’t see any difference in those two families. Wow. Um, so I, I definitely recommend you got to get a will and, and in Texas, we have this great provision, um, that allows us to do handwritten wills. So if, you know, budget is an issue, which I totally understand, it always is. And, and, and you can’t swing it to make it to work with a professional handwrite a will, a handwritten will is better than nothing. Don’t type it up and sign it. Do all those things because that’s where people get into errors. Uh, because we have certain ways it has to be signed to make it official. Just handwrite it, handwrite it until you can meet with a professional and then meet with a professional.

Trisha Stetzel: Absolutely. So speaking of meeting with a professional, Carrie, what is the best way? Because I know people are already like, oh my gosh, I really need to talk to Carrie. What’s the best way to reach out to your office if they have questions or want to pursue getting their estate planning done?

Carrie Kemper Allen: Of course. So they can always go to our website, it’s k.com. Um, there’s an inquiry button on that website. Um, but if they want to reach out directly to either myself or my amazing paralegal, Marla, um, you can always email us directly and we have an intake email and it’s I n t a k e intake at callen-lorde dot com. So either one of those are great. Um, we certainly don’t mind if you want to email us directly. That’s not a big deal. Um, but if you want to use the inquiry form on the website, that’s great as well.

Trisha Stetzel: Perfect. I love that shout out to Marla. She’s amazing. She is amazing.

Carrie Kemper Allen: She is.

Trisha Stetzel: Alright. I want to tackle what I find most important because as you know, I have gone through this recently and it has been such a learning experience. I’ve told everyone that knows me, I’m going to write a book about it because what I didn’t know, I didn’t know, and now I know some, but I didn’t know everything. I want to talk about probate. So at a very high level, tell us what probate means. And then I’m going to ask you some questions because I’m still curious.

Carrie Kemper Allen: So if you have a will, the will doesn’t pass anything legally until it’s admitted to probate in Texas. So probate is really just the, the process of taking the will to the courthouse and getting it approved by the probate court and admitted to probate. There’s a whole bunch of different kinds of probate in Texas. Well, I won’t say whole bunch. There’s more than one. Um, and, and some of them require us to do a little more work after we get to the courthouse. And some of them don’t require as much work getting to the courthouse. Um, but probate is that process of making the will authenticated, proving that it’s legit, putting it on the record. Um, and then at that point, allowing it to be used for the official transfer of property.

Trisha Stetzel: Okay. So can it only be probated after the person passes?

Carrie Kemper Allen: Yes. And I get that question a lot. You. There is a way to put your will on file in the courthouse. I don’t see anybody doing that in the last, like, ten years or so. Um, it seems like one of those things that we used to do before we had word processors and the will was like this big sacred piece of paper. Now that we can reprint it, if you want to change something all the time. It’s, it’s not as big of a thing. Um, but yeah, we, we don’t take it down there until you pass away. And then it depends on the type of probate that we do. As to your extensive, your involvement with the court after that process and again, in in probate in Texas, it’s not always scary. Um, you know, you have a will you take it down to the courthouse? We have a hearing. Uh, Marla and I file a bunch of pleadings for you on your behalf. Uh, we go down to the courthouse, we have a quick little hearing. Sometimes it’s a Zoom hearing. Um, and, you know, and, and then we help you with the back end of what needs to happen, but nothing can legally transfer until that will is officially probated and there’s an executor. It’s just not effective. It’s just a piece of paper until we get it admitted to the court.

Trisha Stetzel: Yes, yes and yes. And oh, by the way, y’all, even if you have like full power of attorney when your person is still alive, uh, when they pass away, you don’t have any authority any more until the will is fully probated and done. All of the stuff in court absolutely carries. Amazing. By the way, I’m just shout out to Carrie and Mala. Uh, and we did, we did Zoom. Uh, and it wasn’t scary. It was not scary at all. It was just I didn’t know what I didn’t know. And so between the time that my grandmother passed away and we got the will probated, I had no control over any thing. And I’m the executor for her will, by the way, you guys. So that’s why I had full power of attorney to begin with, but it was it was just really, really interesting to me. Now, you and I were having a conversation not that long ago about something called Lady Bird, I believe is what you called it. Can you tell me what that is again?

Carrie Kemper Allen: Sure. It’s another kind of one of those buzzwords that’s floating around out there a lot, but for good reason. It’s a really great option for a lot of families. So as families, you know, age in their estates simplify. And I mean, I’m not talking about we age like to 90. I’m talking about we like retire and we start consolidating our assets. We just don’t have as many things out there anymore. So many of our assets are, um, beneficiary designated, right? So I have a bank account and it says all to my husband on it or it goes to my kids after, you know, I pass away, that’s a beneficiary designated asset. Those items don’t go through probate. Um, so the things that go through probate are like, um, assets that don’t have a beneficiary designation. So you forgot to put one on your 401 K because. Whatever reason you did or it happens so often. Um, but your house is generally your biggest non profit, your, your biggest asset. And it’s generally along with a retirement account, the biggest asset that people have. Um, so you’ve got this valuable asset that has to go through probate in order to be transferred. So you have two options for avoiding probate. You have a trust, um, which is complicated and not always for everyone. Um, and then you have a deed, um, which is called a lady bird deed and a lady bird deed is, is a transfer on death deed.

Carrie Kemper Allen: They’ve been around for a long time. The lady bird deed is a Texas specific document. It’s, um, it’s created by an by, uh, case law and not by statute, if I remember correctly, the terminology. Um, and so it does a very same thing as a, a very similar thing as a transfer on death deed. But the cool thing about it is. You sign it when you’re alive. Um, and it basically allows your property to stay in your name and you own it and you can do whatever you want with it until you die. And then when you die, it goes to whoever you put on there. Um, so it’s really, really nice because, um, let’s say I, I, I age and I need to move out of my home. Right? But I’ve already lady bird deeded it to my kids. Um, that’s okay, because if I don’t own it when I pass away, doesn’t matter. I can still sell it. I don’t have to have my kids permission to sell it. Um, it’s kind of its own very special little, I don’t know, surprise. I really like it. It’s a really great option for so many families because if all of their big assets, their bank accounts and, and their retirement are, are going to go directly to their, to their beneficiaries.

Carrie Kemper Allen: The only thing we have to probate is their house and some cars, and there’s some really easy ways to handle our cars. Now, of course, this is not for everyone. If if you’re telling me your family is going to fight tooth and nail over everything you have, this option is not for you. Um, you know, and if you have a, a gazillion assets, you know, we have some, some clients come in and they have a hundred, a hundred toys, right? You know, they have boats and RVs and, and all these fun, great things, which I’m so glad that they have. Um, but then we have to change title on, you know, 15 things, you know. So we’re talking about a simple estate, right? That’s got a house that’s, or maybe a car. That’s really their only thing that’s not going to have to go through, that’s going to have to go through probate. Um, and it’s a really good option for those people. Um, it’s, it’s definitely a lot less than the cost of probate. Um, and they’re, really popular right now. Everybody’s everybody’s talking about them. Um, but for good reason. It’s a good option for sure.

Trisha Stetzel: And Carrie, can you help people with that as well?

Carrie Kemper Allen: Absolutely. They’re, they’re relatively easy to do. We pull up your legal description. Um, most of the time it is not affected by whether you have a mortgage or not. But most of my clients that are asking for these, you know, they’ve paid off their home, you know, they’ve lived in their home their whole life. We’re not talking about people that, um, generally I don’t see that being, you know, I don’t see clients doing that when they have a mortgage, you know, because if you have a mortgage, there’s more complications right after you’re after you pass, somebody’s got to pay that off, somebody’s got to sell your house and that kind of thing.

Trisha Stetzel: So yeah, we went through that. Um hum. Yeah, yeah. Right. Yeah. Right, right. I understand completely. Like I said, I’m going to write a book. I didn’t know what I didn’t know and I still don’t know at all. I’m still learning.

Carrie Kemper Allen: Well, I don’t claim to know it all either. I mean, I’ve been doing this for 20. It’ll be 23 years this year. And, um, I mean, they used to joke with us when we were in law school and even when I was a young attorney. You know, it’s the practice of law, like practicing medicine, right? Like you, you’re, you’re always practicing to be better at it. And I definitely feel like there’s still things I learn. Um, I definitely am not an expert. I would not claim to be an expert. Um, but I do like what I do and I’m pretty good at it. So, you know, I mean, yeah.

Trisha Stetzel: I love that. Okay. I know our time ran out so fast. This was amazing. So I know some people who are listening, Carrie already want to connect with you. They’re like, I gotta do the thing because it’s really important. And I know and I understand and other people are even more confused than when we started because they just don’t know where to start. So if someone listening knows they need to get started and get their estate in order, but hasn’t hasn’t even started yet. Yeah. What’s the first step that they can take right away?

Carrie Kemper Allen: They need to make an appointment with a professional. I mean, it just you don’t know what you don’t know. And you’ve said that several times, you know, during this. You know, you don’t know what you don’t know. And if you don’t know how the law is going to affect your family, you can’t make the right decisions. Um, now you can always start out by handwriting a little will not a problem. Go ahead and do that. It doesn’t hurt anything. Um, but again, you don’t know what you don’t know. So. So find a professional, even if all you’re doing is just consulting with them to get an idea of where to go, what needs to happen. It’ll give you clarity on where you need to go and what steps you need to take, because there are steps you can take on your own.

Trisha Stetzel: Yeah. Y’all don’t wait. Please take action because if you don’t, the state gets to make all of the decisions for you after you’re gone. And no one no one. I shouldn’t say no one. Most people don’t want that.

Carrie Kemper Allen: Well, and the other thing, Trisha on that too, and I’m telling people this all the time, it costs three times more and takes three, four times as long to do it, you know? So leave the plan. Have the peace of mind for yourself and for your family. You know, it just it’s it’s worth that, right? Like having that peace of mind and knowing I took care of my business. Yeah. It wasn’t the most fun thing to talk about. It’s not what I want to meet up on Saturday and chit chat over, you know, the game. But it’s important and it’s important for the people we’re leaving behind.

Trisha Stetzel: It is absolutely true. And, um, so from me to all of you who are listening, invest in that now. While you can still make those decisions, it will make all the difference in the world.

Carrie Kemper Allen: Absolutely, absolutely.

Trisha Stetzel: Everything that comes after that. So carry one more time. If people want to engage with you or reach out to your office, what’s the best way to do that?

Carrie Kemper Allen: Yeah. So they can go to our website, it’s K Allen law.com. Um, or they can email us directly and it’s intake I n t a k e@law.com. Perfect. And you.

Trisha Stetzel: Guys, I feel like it should be Halloween, like we should tell ghost stories because Carrie’s office went dark and.

Carrie Kemper Allen: Light.

Trisha Stetzel: Went off again. Here it comes. It’s all good. Carrie, thank you so much for spending the time with time with me today. Um, I really, really appreciate you helping build some clarity around estate planning and probate and even some of the other programs or things that you’re doing for people and you’re amazing. Your office is amazing. And I love that. Not only do you treat everyone in your office as family, but you treat your clients like family too. So thank you.

Carrie Kemper Allen: Yeah, I appreciate it. Thanks for giving me the opportunity today. Trisha. It was really fun.

Trisha Stetzel: Absolutely. All right, you guys, that’s all the time we have for today. If you found value in this conversation that I had with Kari, please share it with a fellow entrepreneur, veteran, or Houston leader ready to grow or that sandwich family that, you know, that has growing kiddos at home and is caring for aging parents and grandparents. Also, be sure to follow, rate, and review the show. It helps us reach more bold business minds just like yours and your business. Your leadership and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.

Scaling in Public Tip: Growth Comes from Small Adjustments

March 30, 2026 by angishields

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Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, we’ve been so blessed to have Coach Trisha Stetzel really quarterback this whole Scaling in Public season for us. And we have learned a great deal from her personally, working with her directly. And she had some interesting perspectives on this whole idea of growth.

Lee Kantor: Yeah. I think this is why we like Trisha so much. She’s on the same page with us when it comes to a lot of these things. But when she explains it, it just seems like, “Duh, it’s right there. How come we’re not doing more of this?” But when she was talking about growth, she said growth usually comes from small adjustments, not massive overhauls. And a lot of founders feel like they need the perfect strategy, the perfect system, or the perfect plan before they make a move. But progress rarely works this way.

Lee Kantor: Most of the time, progress happens by small improvements, little, tiny tweaks of the message, adjustments of the sales process, refinement of the offer, improving one step at a time on the onboarding. Each change might feel minor by itself, but over time, those positive adjustments compound. And you know, I am a big fan of compounding.

Lee Kantor: But compounding is really how the progress occurs. It’s not about perfection. It’s just about consistently getting a little bit better every single day. What are you doing today to get a little bit better? And by doing that and stacking these wins and racking up this progress bit by bit is going to get you to your goal. You will grow if you are relentlessly pursuing these small adjustments.

Scaling in Public Tip: Ideal Client Profile

March 27, 2026 by angishields

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Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, we have learned a ton already in this Scaling in Public series that we’re doing.

Stone Payton : For those of you who don’t know, Lee and I made the decision to invite some of the nation’s top coaches to give us some counsel on this effort of ours to continue to expand the network, grow the business, scale this, and bring this opportunity to entrepreneurs to serve their local communities in many more places around the country and perhaps one day internationally.

Stone Payton : And I feel like, I mean, right out of the box, man, when we had, I think it was Todd Howard in that ideal client profile session, we learned some stuff that’s really already serving us, didn’t we?

Lee Kantor: Absolutely. I’ve been enjoying this so much, and I look forward to every single one of these coaching sessions. But from Todd, he is the kind of guru when it comes to ideal customer profile, ideal client fit.

Lee Kantor: He explained to us that the ideal customer profile isn’t just someone who will buy. They also have to be someone who can use the service or product easily and see results quickly. And that was a big mindset shift for me. That was important because – and it’s helped us kind of revamp our offering.

Lee Kantor: But he said the right customer should be able to implement without struggle and get a win fast. That really resonated with me. A lot of companies define their ICP purely around the budget or company size or industry. But if the product is hard for that customer to adopt or the payoff takes too long, they’re going to churn. And even if they were excited to buy, great ICPs don’t just purchase, they onboard smoothly. They get value quickly. And that early win turns them into a long-term customer and advocates.

Lee Kantor: So, here’s a simple test for your ICP. Can they implement this without a lot of friction? Will they experience a meaningful win in the first few weeks? If the answer isn’t yes, you might be targeting the wrong customer.

Clarity in Chaos: How Strong Leadership Drives Business Results

March 26, 2026 by angishields

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On this episode of Cherokee Business Radio, Joshua Kornitsky talks with Farrell Middleton to discuss what it really takes to lead, scale, and execute in today’s complex business environment. The conversation explores how leaders can cut through noise, align teams around clear priorities, and drive meaningful results without getting stuck in overcomplication. Farrell shares practical insights on leadership discipline, decision-making, and building organizations that perform consistently.

Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

Farrell-Middleton-bwFarrell Middleton founded The Bell Curve of Life in 2022 to inspire positive change for individuals and organizations. His mission is to help people become A-level performers and support leaders in creating A-level environments.

Since launching the program, Farrell has connected with hundreds of people through one-on-one sessions, small groups, company presentations, contractor accreditation classes, and public speaking engagements.

After a successful 36-year career in residential land development and homebuilding, Farrell transitioned to his long-anticipated second career as a teacher, speaker, and author. This shift, made at age 57, has allowed him to share his passion for growth and leadership while engaging with people in meaningful ways.

In 2025, Farrell became a published author with the release of his first book, A Performer/A Environment. The book presents a practical framework for personal and professional growth and serves as the cornerstone of The Bell Curve of Life program.

Farrell’s programs draw on his extensive personal and professional experiences. A Georgia Tech honors graduate, he held senior leadership roles with both private and public organizations in the thriving Atlanta housing market. Over his career, he managed hundreds of employees, directed diverse teams, and navigated complex group dynamics.The-Bell-Curve-of-Life-logo

A Savannah native and the youngest of four, Farrell met his wife Kathy in high school. Married since 1986, they’ve raised two daughters, Pfeiffer and Collier, who now reside in the Atlanta area.

Follow The Bell Curve of Life on LinkedIn.

Episode Highlights

  • Clarity Is a Leadership Responsibility
    Leaders often underestimate how much confusion exists inside their organizations. Farrell emphasizes that it’s the leader’s job to simplify priorities and ensure everyone understands what matters most.
  • Execution Over Ideas
    Strategy alone isn’t enough. Farrell highlights that many organizations fail not because of poor ideas, but because of inconsistent execution and lack of accountability.
  • Alignment Drives Performance
    When teams are aligned around clear goals and expectations, performance improves. Misalignment, on the other hand, creates friction, slows progress, and leads to wasted effort.
  • Avoiding Overcomplication
    Many businesses struggle because they over-engineer solutions. Farrell advocates for straightforward approaches that focus on outcomes rather than unnecessary complexity.
  • Discipline Creates Consistency
    Sustainable success comes from disciplined leadership habits, regular communication, and reinforcing priorities over time—not one-time initiatives.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Joshua Kornitsky: Hey, welcome back to Cherokee Business Radio. I am professional EOS implementer Joshua Kornitsky, and I’m your host today. And I am excited to share with you a really, really unique guest that we’re going to talk to in just a minute. But I want to remind everybody that today’s episode is brought to you in part by the Community Partner Program, the Business RadioX Main Street Warriors defending capitalism, promoting small business, and supporting our local community. For more information, please go to Main Street warriors.org. And a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors. Diesel. David. Ink. Please go check them out at DieselDavid.com. And as I said, I’ve got a really, really special guest in the studio with me today, somebody that I’ve known for a while, but who really takes a different look at things. So I want to introduce everybody to Farrell Middleton. He is the founder of The Bell Curve of Life, a unique teaching program and author of A Performer A Environment, a Roadmap to Enhance Your Performance and Upgrade Your Environment. After a successful 36 year career in residential land development and home building, Farrell transitioned into his second career as a teacher, professional speaker, and discovery expert, and an author in 2022. His mission really is to focus, uh, in his mission and focus are to cultivate a level performers and a, and a level environments to drive personal growth and organizational health. If both can be achieved, success will follow and failure will be rare. A Georgia Tech honors graduate Ferrell brings decades of leadership experience to every session. Drawing on his real life insights to inspire meaningful change. Welcome, Ferrell, it’s really a joy to have you here.

Farrell Middleton: Well, it is great to be back. Josh, thank you so much for having me. I always love my time here at the innovation spot with you guys. I love it.

Joshua Kornitsky: There’s there’s a lot to talk about today. And I think it’s at a really good time because there is a lot of folks who need a lot of help. And I think you’re kind of uniquely positioned to help them. So only to help people understand sort of that background because we breezed through it. Tell us a little bit kind of the origin story of, of what brought the man to the table that’s here today. What, what led to that?

Farrell Middleton: Okay. Gotcha. Well, thank you so much again for having me out today. But again, as you said, I was a lifelong homebuilder, my primary career, but I’ve always wanted to be a teacher of sorts in my second career. Josh it’s been a lifelong desire. And I decided I’m only 61 years old and I’ve got a lot of years left. I just wanted to provide a different service to society. So in my early 50s, about ten years ago, I started deciding what it is that I wanted to do with my second career, and I developed the unique program again. It’s called The Bell Curve of Life. And the premise here relates to our. Everybody remembers from middle school the bell curve 20% in the upper category.

Joshua Kornitsky: Yeah, some of us weren’t so high up on that bell. But yes.

Farrell Middleton: You’re right. You know what? Everybody’s in the lower part. It’s something. Okay, let’s be clear. But 20% in the upper category, 60 in the middle and 20 in the lower. And from my program this relates to behavior skills, performance and results. And my goal is to get individuals in the top 20% of the curve in the areas of life that matter to them and those closest to them. It’s got to matter. It’s got to move your needle. I want people to spend time in areas that are going to provide value to them. And again, like I said, those closest to them, either family members, business associates, personal friends, whatever that may be. And so that was the that’s kind of the genesis of it. And basically when you have three people, you have a bell curve. Let’s be very clear relative to any particular skill or whatever the case may be. So that’s the general premise behind it. And so I’ve been doing this for a few years now. I love what I’m doing. I’m making an impact in people’s lives. I’m here to help people live a better life. Josh personally and professionally, that’s what I do.

Joshua Kornitsky: So let me back up and ask a few things. Question number one, which came first, the book or the the approach?

Farrell Middleton: The approach came first. Oh, yes. I never intended to write a book. I was not a good writer in high school. In college. Let me be very clear. I’m a math guy. Okay, let me be clear. So I never thought of myself penning a book. Uh, so the concept of everything came before the book idea. So.

Joshua Kornitsky: Okay, so so as you refined it and it’s important to help people understand this, right? I’m a, I’m a professional EOS implementer. I’m, I am a franchisee of a global corporation that’s using 25 years of accumulated knowledge to teach businesses a set methodology. You created everything you’re doing. I’m grateful to Gino Wickman. He he created everything I teach. Yeah, but you’ve created everything you teach. And and I’ve always kind of been in awe of that because that’s a whole different animal than than what I’m offering.

Farrell Middleton: Fair enough.

Joshua Kornitsky: Right. So, so what, you know, was 36 years.

Farrell Middleton: 36 years.

Joshua Kornitsky: 36 years in, in the building and, and, uh, residential development space. Correct.

Farrell Middleton: Yes.

Joshua Kornitsky: What did you take out of that that helped you build this? Is this based on, you know, I presume, were you managing people? Were you elevating people? How did how did the roots of this begin?

Farrell Middleton: Okay. Uh, no, that’s an excellent question. Thank you very much. Uh, yes, it started with that again. I started my career 40 years ago. I graduated from Georgia Tech in 1986 with a degree in building construction. And I’m one of those very few. I used my college degree the very first day of my professional career, which was with a company called Colony Homes back in June of 1986.

Joshua Kornitsky: Okay.

Farrell Middleton: But I was a manager at the age of 22. And aside from the physical nature of what we did with developing land and building houses, I’m a relationship guy. I you know, we all do a lot of reflecting at this stage in our life. Like I said, I’m 61, so I reflect back, but I’ve been a people person my entire life, and the product or service that we provided was a very necessary one, a very emotional business as well. Let me be very clear.

Joshua Kornitsky: Oh, 100%.

Farrell Middleton: Home building. It really, really is. But not only did I get valuable relationships and growth with my internal associates, but my external partners, the trades that helped us build the houses, bankers, mortgage professionals. I was exposed to professionals at a very early age with them running their own businesses. And how did it, uh, how did that work with my business and the services we provided back towards, you know, to each other? And so with regard to that, aside from what I call hard skills, which is the knowledge of what you do on a daily basis, the tasks that people perform, everybody’s got them. Uh, but I am now focused on soft skills. And you can take your soft skills wherever you go. And I think I learned with my, uh, again, being a manager at the age of 22, running a department and then having, um, negotiating abilities with trades and things like that. I was an operations guy. I got to know a lot of people really, really fast in my career. And I was also customer facing very early homebuilding is a pretty unique, uh, service, you know?

Joshua Kornitsky: Sure. And I think, I think it’s important that people understand the distinction. Right? You were you doing, um, like one on one custom home building or were you doing mass development, home building or both?

Farrell Middleton: Uh, I was a high volume guy, so I would put me in the mass, uh, side of that. I would not make a very good high end custom home builder. All right. I’ll just, I won’t get it out of the way right now.

Joshua Kornitsky: But the reason that I asked that is you still, you had to have those soft skills to make that resonate with people and to get people to want to spend money.

Farrell Middleton: Oh, absolutely. Yeah. Yeah, it was a big, big deal. And the other part of this as well, back when the customer interaction thing, and this is not what I was an operations guy. And so I wasn’t in the field, uh, you know, with a hammer and tool belt and all that kind of stuff.

Joshua Kornitsky: No, I understand, yeah, I understand.

Farrell Middleton: But what happens in residential construction is very young people, women as well, that are field superintendents, they might be engaging with their customers at the age of 22 or 23 in the biggest purchase of their life. Sure. So there’s an incredible exposure there. Just to human nature, uh, and how you deal with people’s emotions and very stressful situations making the biggest purchase of their life. Generally speaking, there’s a lot that goes into that. And so I was just able to learn and grow and absorb. And that’s the fundamental basis of my program now. It’s just like I’ve been alive for 61 years. This is 61 years of me being on the earth and how I can try to help other people live a better life.

Joshua Kornitsky: Well, so then then let’s, let’s ask, uh, let me ask a few questions about the bell curve of life and, and in particular, and I’m going to blend the line between the book and what you actually teach. So you, you may need to help steer me in one direction or the other because I want to give accurate information while I ask you my questions. My first question is, so let’s talk about what an A performer is. I know from from a set of standards that I was raised with and that I managed with what I consider an A performer. How do you define an A performer?

Farrell Middleton: I define an, A performer as someone. And I’ve identified in my main program eight traits of a performers. Okay, I’ve got 11 chapters in the book on a performer, but it starts with attitude. Uh, my first chapter in the book. And I lead almost every session I have with an attitude, uh, conversation. Josh, your attitude is the aspect or facet in life that has the most influence over your success and happiness. Other people and circumstances can influence it, but they can never control it. That is up to the individual. And so I start out with this. If you can maintain a positive attitude as often as possible, you can’t have 100% control all the time. You’re going to have good days and bad, all that stuff that makes life go around. But if you can do that, I believe most circumstances can have a favorable outcome. And so I start with that. But then I tell you my, my second topic, it’s chapter two in the book is wake up frame of mind. I am having unbelievable success and interaction with this topic.

Joshua Kornitsky: You can tell us a little bit about it.

Farrell Middleton: Absolutely. Your day starts when you pull your head up off your pillow. It’s going to set the tone for whether you’re going to have a good day, a mediocre day, or a poor day. And yes, other factors come into play with children and pets and traffic and weather and just all that stuff. And all the.

Joshua Kornitsky: Yellow crap in.

Farrell Middleton: The sky. That stuff? Yeah. This time of year, for three weeks that we get, uh, you know, uh, barraged by pollen. But it starts with put your head up off your pillow. And I believe it, actually, the stage is set the night before. Now, I’m not a sleep expert. I’m not a clinical psychologist. None of that stuff. I’m just a regular guy. And I believe if you can put your head down on your pillow at night in a good frame of mind, you got a pretty good chance of waking up in a good frame of mind. To me, that’s just common sense. And so when I engage with, uh, my, uh, you know, people in my, my classes and we get on this topic, everybody’s raising their eyebrows like, you know what? Yeah, yeah, yeah. And about a third of the people, um, comment when we get done that, that is one of the most impactful topics that we talk about. So a performer, you know, wake up ready to go. Um, next, you know, self-esteem, relationship building communication skills, if you can have a positive outlook and develop healthy relationships and communicate well on a routine basis, that’s a performer type stuff.

Joshua Kornitsky: And let me clarify on that one because the first two. Anybody can do meaning you can you can wake with intent. You can to some degree. Control your attitude. Right, right, right. But, but that relationship building, um. I would hazard to say, having known you for a while, something you’re pretty good at. But it’s hard when you look at a fully grown adult in the workforce to, to understand that. What you’re really looking at is an accumulation of skills and experience. Correct. Do you help people understand? Because not everyone has that innate skill. And the truth is no one has it innately. It has to be cultivated. Do you help folks cultivate and understand how to build relationships?

Farrell Middleton: Absolutely. Yeah, it’s a big part of it. Like I said, I’m a huge relationship guy. There are three types of relationships. Family, personal and professional, generally speaking. And there are tangents off of those, as we know. But those are your three main categories. And something somebody told me and again, family, you know, we all have family dynamics. Don’t need to get in all that. But I got, I got some Wackadoodle.

Joshua Kornitsky: Ain’t that long.

Farrell Middleton: Oh, I know, yeah, I got some wacky stuff. And then your personal relationships are your, you know, your church group, your friend groups, uh, athletic leagues, uh, you know, book clubs, things like that. You engage other people, engage with or outside of family and outside of work. And then of course, the professional relationships, which are obviously your work, uh, business associations, uh, you know, chambers of commerce, things like that. But someone told me years ago, and I have never, ever forgotten this. And this was mainly in my personal life. Relationships are a 60, 40 split between two people. And what that means is if each person can put in a 60% effort as often as possible, you have a chance of having a strong, solid, long term relationship. For example, my wife and I, we met in high school. We’ve been together for 45 years, married for 39 and we have a great relationship. But does it take work? Oh, you better believe it takes work on both of us. Everybody knows this. You’re going to have good and bad, but healthy. 60 over 40. If you can go into a relationship, no matter what kind it is, with that type of an outlook, you’ve got a chance of developing deep, strong, healthy relationships.

Joshua Kornitsky: What I love about that perspective of yours is, and I should clarify, I have a 23 year old daughter and a 17 year old daughter, and I’m very proud of both of them. But one of the biggest challenges as as I have gotten to know many of their peers. One of the biggest challenges is understanding, particularly when it comes to business, which is relatively new to my 23 year old. And my 17 year old’s not quite there yet, although she does have her first job.

Farrell Middleton: Excellent.

Joshua Kornitsky: Is that, um, when you are in a business relationship, people have, in my experience, um, Confuse that with the personal relationship from a perspective of if you want to maintain it, it requires effort. And you’ve just illustrated that because even if I’m not trying to sell, convince or, or get you interested in what it is that I do for a living, if I want to maintain that relationship, I can’t wait. I can’t take the approach of, well, you’ll call me.

Farrell Middleton: Absolutely. Yeah.

Joshua Kornitsky: You know, and I can share with you, and we know many of the same people, the people that immediately stick out in my mind are the folks who are very intentional. And like clockwork, about every 4 to 6 weeks, I get a check in just a yeah, just a ping, whether it’s a text, an email, or a quick phone call. Hey, just wanted to see how you’re doing. Um, but they stay top of mind.

Farrell Middleton: Absolutely. Yeah. And one thing on that, that’s an excellent perspective as well. And what my main tip for developing healthy professional relationships, this is very complicated. Whoever’s listening now. I hope you’re with me. This is a really, really tough one. Are you ready?

Joshua Kornitsky: I’m ready.

Farrell Middleton: Return every phone call, text, or email in an appropriate time frame. If you can do that, then you will be regarded as a trusted source. Someone that’s reliable, someone dependable people can count on. Return every phone call, text, or email in an appropriate timeframe and appropriate has. You have varying methods. Urgency is different from circumstances, that kind of thing. But if you can do that, people will know that you’re there and they can count on you. It is unbelievable how simple that is, but it is crazy, crazy challenging to get this to happen sometimes. You know what I’m talking about.

Joshua Kornitsky: So I joke with, uh, with a friend of mine that I’m going to, I’ve ready, I’m ready to write my book. And the title of my book is have the decency to return a phone call. And when you open it up, it will have one page that says have the decency to return a phone call and that’s it. That’s the entire book. Okay. Because look, I get it. We’re all busy. And I know now with all the different types of automated outreach that goes on, people get peppered and hammered. But a good friend of mine, another implementer up in Nashville, shared with me, and I’ve taken this approach. I answer every LinkedIn message I get, even if it’s just to say no, thank you. And you know, the number of folks that and I’m not gonna lie, I’ve got 3 or 4 kind of canned responses because some of them are offering me opportunities from previous careers that I’m no longer involved in. Fair enough. So I have a copy paste to say, hey, I’m not doing that anymore, but thanks so much. Um, you’d be shocked at how many. Thank you for responding that I get that. It’s just that because we all know most of that outreach is automated. We all know that most people don’t take the time to respond at all. Yeah. Uh, but I’ve also picked up some interesting opportunities from taking ten minutes out of the day to do that.

Farrell Middleton: Sure. No, I think that’s an excellent. I try to do the same thing. I might not be as good as you are about that, especially with like the unsolicited type stuff and that kind of thing. But, you know, we have to decide. Yeah. But I think it’s amazing because what I’ll do is, and I try to be very, um, considerate of this. If someone is reaching out to me in a solicitous, solicitous way, solicitous, soliciting, yeah, whatever it may be, I follow offering services. Yeah. I’ve got tongue tied there. Uh, I if I’m not interested, I’m going to thank them for reaching out. But I’m not interested so that they can move on to someone else that may be interested. I try to be considerate of that because I think it matters. And I think if people could do that, it’s a respectful thing to do and people get it.

Joshua Kornitsky: Courtesy has not yet gone out of date.

Farrell Middleton: I agree and I cannot explain AI, AI.

Joshua Kornitsky: Ai can fake.

Farrell Middleton: It, it can fake it.

Joshua Kornitsky: So so we have attitude. We have the wake up mindset. We have, uh, relationships and take us to number four. And I know there’s eight, but let’s get to number.

Farrell Middleton: We’ll go to number four. Communication. There are two halves to being a good communicator. Number one is delivering your message in a clear, crisp and concise fashion, no matter the makeup or size of your audience, especially if there is a performance standard or a requirement. I was a home builder. I had to communicate well, that kind of thing. The other half of being a good communicator is being a good listener. And this is eye contact, body language, lack of distractions. And if the deliverer of the message is not being clear, crisp and concise, what should you do? Ask for clarity so that you know what you’re supposed to do. Again, especially if there’s a performance expectation based on the engagement. And one thing that I tell people, I’ve had random people come up at networking events and they know I’m, let’s say I’m in the coaching arena, which is the right place to be. They say, hey, is there some kind of tip you can give me. You know, just off the cuff. Absolutely. Be a better listener today. Everybody can be a better listener. And whether you’ll be a better family member, you’ll be a better personal friend. You’ll be a better working associate, be a better listener today. And it’s something you can do it right now. That’s the free tip of the day.

Joshua Kornitsky: My dad used to tell me, don’t just wait for your turn to talk. Listen to what they’re saying.

Farrell Middleton: Absolutely.

Joshua Kornitsky: And it’s it’s a shocking fact that particularly in, in an engagement where there might business might be an outcome. Oftentimes people are telling you what they want or need.

Farrell Middleton: Absolutely.

Joshua Kornitsky: Often times, and my lifelong goal is to ask better questions. And as I’ve improved that skill, sure enough, people tell me what their challenges are or what their needs are so that we can find some common ground and whether or not business results is secondary. But at least I then understand them. And that’s the beginning of that relationship.

Farrell Middleton: Yeah, yeah. And one other thing as well that I’ve learned, I’ve gotten more comfortable with this. And I think you probably have as well. I tell people what I do, I’m a professional speaker as well. And you wouldn’t believe how many, uh, engagements I’ve gotten by just randomly saying I do professional speaking. Like, would you come speak to my group? Sure. I will let people know what you do. And they will. They’ll know it and they’ll be able to, you know, be able to connect with you on that. It’s amazing.

Joshua Kornitsky: As a host here on Business RadioX, almost all of my radio related discussions start with, you know, please share. Tell me what you do. Right. And the number of people from solopreneurs to multi-million dollar companies who talking to CEOs, talking to owners who can’t articulate well in a relatively short space, what they do always surprises me. And that’s to your point, that clarity of message, there’s truth to to rehearsal. There’s truth to practice. Yes. Come up with a short response to. What do you do? Don’t try to. You don’t have to be funny. You don’t have to be clever. Yeah, I sell, you know, elevator carpets, whatever it is, so that people can then understand clearly what it is that you’re offering and, and be as concise and direct as possible, because people do get lost because they want to tell you I do everything. It’ll take 30 minutes for me to read you this list.

Farrell Middleton: Yeah, I agree with you and I’ve subjected myself to that before. And you know what? I’ve gotten better at that as well. Let me be very clear. I’ve gotten better delivery. We’re all we’re all working on it.

Joshua Kornitsky: There is.

Farrell Middleton: No.

Joshua Kornitsky: Done. Farrell.

Farrell Middleton: That’s a great point. Just yeah.

Joshua Kornitsky: Today and how well I did today. And, and I think that that, that goes back to what you were talking about regarding confidence and in your program, helping them understand we’re human. You know, sometimes, sometimes I know I’ve, I’m still doing it today. I suspect you are as well. Sometimes I put my foot in my mouth.

Farrell Middleton: Oh.

Joshua Kornitsky: I say something stupid, and I don’t mean to. I’m not trying to be stupid. Yeah, sometimes stupid just happens.

Farrell Middleton: It just does. Well, one thing very quickly is when you meet someone, you have about seven to 10s to make that first impression. Make it count. Make it count. It is. It is unbelievably important and powerful.

Joshua Kornitsky: Ah, I believe it was, uh, the author, Malcolm Gladwell in one of his books, and I shared this with my doctor, uh, that some study somewhere that patients with a new doctor make their entire decision on whether or not this is the right doctor for them in less than 20s.

Farrell Middleton: Okay.

Joshua Kornitsky: Based on, you know, the the way and I’ll find that for you because that’s a good, a good stat, but basically based on the way that they walk into the room and the questions they ask and the attitude they have, hey, this sounds all very familiar. Uh, that that quickly they’ll decide whether or not this is going to be their doctor.

Farrell Middleton: That’s fascinating.

Joshua Kornitsky: And we probably have all at one time or another had very positive. And I know we’ve all had very negative experiences in that environment. And that’s an environment you got to be comfortable in.

Farrell Middleton: Yeah, absolutely. Yeah.

Joshua Kornitsky: And even if it’s just for a colder checkup, you still don’t want to deal with a jerk.

Farrell Middleton: Oh, absolutely. Yeah. Yeah. So no, that’s a that’s a great point.

Joshua Kornitsky: But so we’re halfway through your list and I want to stop and ask you before we get to the other four or if we’re going to hold this back so that people can find out or at the very least, reach out to you.

Farrell Middleton: Okay.

Joshua Kornitsky: How on earth do you get this information across to folks?

Farrell Middleton: Okay. All right. Great point. Well, I wrote the book. Of course, it’s available in all the right places, uh, audio versions out there as well. Uh, but I do, um, private sessions with companies. Uh, I will do, I like about ten people in a group is, is really optimum number, but it can go anywhere from 8 to 12, you know, that type of thing.

Joshua Kornitsky: Is it all senior leadership?

Farrell Middleton: Is it.

Joshua Kornitsky: Anybody.

Farrell Middleton: Can be senior leadership. It can be anybody. My a my a performing material can relate to any people of any level of activity, authority or responsibility. Okay. It’s just it’s life skills. It’s what I do well.

Joshua Kornitsky: And I think that’s a really simple way to express it, right?

Farrell Middleton: It is. Yeah. Anybody can get some benefit out of it.

Joshua Kornitsky: But I want to learn about what you do on Saturdays.

Farrell Middleton: Okay.

Joshua Kornitsky: Because obviously being being a coach and a teacher and a speaker, people can can reach out to you. But I want to know about Saturday.

Farrell Middleton: Okay. Well, thank you so much for asking. Yeah. I have developed a new part of my program and it is called 60 Minute Strategic Workshops.

Joshua Kornitsky: Okay.

Farrell Middleton: And my program and I was, uh, started out several months ago, late last year with two Saturdays per month. And, uh, I’ve switched to one Thursday and one Saturday per month now just because of scheduling issues and things like you learn as you go. Sure, we all know, but this is an opportunity for people to come explore concepts to drive personal growth and organizational health, which is what I do. So I have a 60 minute a performer workshop and a 60 minute a environment workshop. And in those we will review the eight components or the eight traits of my A performers. And I’ve got seven components to the A environment. In one hour. We will review each of those items in there, and everyone will develop a roadmap for how they can make improvements in their life that day. And I’ve got a self-evaluation form with a rating scale of one through five. Again, not very complicated.

Joshua Kornitsky: Keep it simple.

Farrell Middleton: Poor. Moderate. Satisfactory. Superior. Outstanding. As we move from topic to topic, rate yourself right there. And I believe initial gut instincts are generally fairly spot on. All right with us as individuals. So by the time we get done in an hour they’ve got a roadmap. What are the areas they need to work on if they have some twos and threes? Well, let’s work on the twos and threes. Everyone will have a different takeaway from this. That is the absolute beauty of this material is everyone that I sit with has their own takeaway because their own person with their own circumstances and things like that. And so I offer two of each of these on each day. I’ve got 9:00, 11:00, 1:00 and 3:00.

Joshua Kornitsky: Okay.

Farrell Middleton: They are in person, but I have now gone virtual with them as well. Okay. Every one of these is available virtually. And so I had my first one of those last week. Lady joined me from her office across town, and she joined us from 9 to 10 and then from 11 to 12. And it was fantastic. So from a convenience standpoint, this is really, really good, but this is going to be a game changer with this virtual access. Unbelievable. Immediate value comes out of these workshops.

Joshua Kornitsky: So the way you just described this is very different than any other type of coaching I’ve ever heard of because you’re. And I understand why now that you’ve given us some context, but you’re putting personal and professional into the same type of session. And I would have had you not explained the first four of of eight concepts on a performer, I would have said, no, that’s crazy, but I get it because I know that that wake up mindset, that attitude, that confidence, that relationship that absolutely applies to both sides of that of the coin and that you absolutely could have that conversation with six people in a room where half of them are talking about business, and half of them were talking about life.

Farrell Middleton: Absolutely.

Joshua Kornitsky: Because I don’t think you haven’t given me the understanding, and I don’t necessarily know that it matters which way you’re taking it, because it’s valid information and learning on either side.

Farrell Middleton: Absolutely, yes. All the principles can go into personal life as well. And one of the other main premises of what I do is there are so many outside factors that affect us every single day, the highest of level, whether interest rates, government influence and other people. Those are the four main ones. Every principal in my program is 100% under the control of the individual. Adopt and embrace them and you will live a better life. So, for example, government influence. We have two major things going on right now in the world. At least two, two. Yeah, two really big ones that are they’re sucking up all the news time. It is basically the war over in Iraq, which is having worldwide effects, obviously, that type of thing at our level. Right. Joshua, you and I, we don’t control that right now. There’s nothing we can do. We have to be aware of it. Yep. Got to be sensitive to it, whatever it’s going to be. But we can’t control that. We can control what we’re doing right now. That’s the key. The other is the government shutdown with TSA. I couldn’t imagine having to go to an airport right now. Un believable. I am so disappointed in our government leaders. It’s unbelievable. And I think probably 95% of the people might agree with me, right?

Joshua Kornitsky: I would I would say at least 95%. And no matter a politically, it’s just bad for everybody.

Farrell Middleton: It’s bad. It’s just bad. And luckily I don’t have to go to the airport.

Joshua Kornitsky: Yeah. I’m grateful I don’t have any immediate business for myself.

Farrell Middleton: Yeah.

Joshua Kornitsky: And so because driving right now wouldn’t be an option either.

Farrell Middleton: Yeah. That’s right.

Joshua Kornitsky: The price of a plane.

Farrell Middleton: Yeah, exactly. So. Anyway, so, you know, part of that is what I do with that is, and that’s where everybody’s gonna have a different takeaway. And the thing is, if somebody comes to see me in on my next one, which is in a couple of weeks on Thursday, they could come back in a year and get a totally different takeaway. Sure. Because their life circumstances have changed. This is a snapshot. Where am I right now in my life, and what are some areas that I can focus on right now to make improvements in areas that are going to matter to me and those closest to me? That is the key.

Joshua Kornitsky: Yeah, I can see that.

Farrell Middleton: Yeah. Yeah.

Joshua Kornitsky: And it makes sense to me that it’s going to be a perpetually moving target.

Farrell Middleton: Mhm. It is. Um, people are always growing. They’re always changing.

Joshua Kornitsky: So Saturdays and Thursdays and in, um, where do people learn more about that?

Farrell Middleton: Uh, my website, the bell curve of Life.com.

Joshua Kornitsky: Which we publish all, you know, all your links, but I still wanted people to know and you have the schedule there.

Farrell Middleton: Got the schedule there. Yeah. I’ve got three months on the website. Uh, and actually I’m going to be updating. I’ve got, um, just finished March last week. I’m doing two per month, just one Thursday and one Saturday per month. That’s it. Uh, and so I’ve got, uh, April dates on there may dates. I’m going to be adding June in the next couple of days. So there’s plenty of opportunity to look in the website register right there through Eventbrite. It’s very easy register either for in-person or virtual right there on the website.

Joshua Kornitsky: Oh that’s good.

Farrell Middleton: And we’re setting up and we’re done. Yeah, it’s just the world is so easy these days with stuff like this. It is so easy. And what I like to say is from a personal growth development and educational standpoint, this is a layup. Me and my team have done all the heavy lifting. All you have to do is sign up and show up, and you will not be disappointed with the results.

Joshua Kornitsky: And how long are the sessions?

Farrell Middleton: 60 minutes. One hour.

Joshua Kornitsky: That seems like a pretty, uh, disposable amount of time. People can find an hour.

Farrell Middleton: They can. I think they can find an hour. And you know, part of this, it takes you an hour to go have lunch. It takes an hour to watch a news program, which none of us want to watch based on what we just.

Joshua Kornitsky: Talked.

Farrell Middleton: About. Yeah, but I know that that’s what it is. One hour. It’s a one time visit. And one of the things that I talk about, I do a lot of networking like you do, and I’m out there, you know, in the world with what I’m doing. We commit lots of quality hours every week and every month for repetitive things like business association lunches, BNI groups, powercore, uh, you know, um, providers, all the great stuff out there.

Joshua Kornitsky: Right?

Farrell Middleton: It’s many, many hours per month. I want 1 or 2 hours in your entire life and I promise you’ll leave with stuff you can do better.

Joshua Kornitsky: And if I’m there for Thursday or Saturday or both, I presume I’m going to be learning different things every time.

Farrell Middleton: Uh, yeah. Well, it’s just a one time thing. It’s a performance. It’s one do a.

Joshua Kornitsky: Performer, one.

Farrell Middleton: A environment. I’ll do them over and over and over again. It’s just repetitive. This is it. This is the only material. It’s just 1 or 2 hours and that’s it. And you’re done. Unless you want to come back and see me in another year or so. Whatever the case may be. But no, this is it. This is so simple, and I believe that this is just the best. And it’s $80 per session per year, 80 bucks. It’s a no brainer.

Joshua Kornitsky: A whole lot cheaper than than what most people would even even if it was just a personal, uh, consultant consultation. Absolutely not be that that inexpensive.

Farrell Middleton: And, you know, of course the math has I got to get people in the room. Let me be very clear. I’ve got people online. I mean, it’s, it’s, it’s a numbers game like everything else is. So I am hopeful that this will provide value and people will see that in one hour. And for $80.

Joshua Kornitsky: Have you gotten pretty positive feedback?

Farrell Middleton: I’ve gotten excellent feedback on it. That’s excellent feedback on it. Uh, I’m making a difference in people’s lives. They’re standing up, they’re walking out. They’re thinking, you know what? That was worth it. That was really worth it. And so that makes it that makes it that much more beneficial. Yeah.

Joshua Kornitsky: I’m really happy to hear the impact that you’re making. I, I will tell you, having known you for as long as I have now, I’m not surprised at the impact you’re making, but I am. But I am happy to hear it. And I know that it’s coming from your heart that this is, uh, this is not you trying to build a self-help empire. This is you just trying to help people.

Farrell Middleton: That’s it. That’s what I want to do. Like I said, I’m 61 years old. I’ve done a lot of stuff in my life, done a lot. I’ve been a successful career, the whole thing, good family life, all that kind of. We’re grandparents now, which is wonderful.

Joshua Kornitsky: Congratulations.

Farrell Middleton: You’re maybe not too far away from that. And let me be clear, it is better than anything anyone has ever told you. It’s wonderful. A little, a little little. You said she’s 23. You know, you got a few years. But I hope when we have our second grandson on the way, we’re so excited about it. But, uh. But no, uh, it’s just it’s where I am. Like I said, I’ve got so many years left professionally that, uh, this is what I do now. And I just, I’m a practical guy with practical experience. I just want to help people live a better life. It sounds kind of corny and cheesy, but. Josh, that’s what I’m about these days. I’ve done a lot and I have a lot to share.

Joshua Kornitsky: I think that that’s a fantastic life mission. Mhm. And you said that you, uh, you use a five point scale for self-evaluation, self evaluation. Where would you put yourself?

Farrell Middleton: Uh, let’s see. Well, overall, overall, I would probably put myself at about, uh, about a four. I think overall, we can always do some work here and there in that type of thing. And I’ll tell you, one of the things that, uh, one of the other eight is starting the day consistently. This is, I’m getting a lot of traction out of this. If you’re supposed to start your day at 8:00, it’s 8:00. Yeah, not 9:00, 930. And I’ll tell you, that’s one thing I’m struggling with right now. I was a very I lived a very structured life for 36 years, up early at the office at 7:00, home by 6 or 7:00 at night, whatever avail on the weekends, very, very structured. Now I’m doing stuff on Saturdays, um, here doing this on a Tuesday morning. I’m struggling with that in my new career.

Joshua Kornitsky: Yeah, weirdly flexible in ways that you just haven’t had to account for.

Farrell Middleton: I never, I never had to do this. And sometimes I have early meetings, sometimes I don’t have my first meeting until noon. And so I’m.

Joshua Kornitsky: It’s a funny thing.

Farrell Middleton: I tell you, I’m struggling with this. I’d give myself a two on that right now out of five. Yeah, so I look I work on these things all day every day as well.

Joshua Kornitsky: And I think that’s very humanizing for you to say. I’m a five on everything because I created this well. Yeah, good luck to you. But yeah, I imagine that the, the one thing that you that’s sort of in between the lines that, that you said and it touched on something we talked about sort of before we started, uh, the broadcast is, I think it’s interesting the way that you give permission to people to understand it’s just not always going to be a five.

Farrell Middleton: It’s not no, the world doesn’t work that way.

Joshua Kornitsky: And, and I love that aspect of what you’re coaching people on because that’s just reality. It is. And you will be set up for perpetual disappointment. If if again, leaning into the learnings that my children have taught me. If you believe what you see on social media, no matter where you’re seeing it, you’re seeing a highlighted, edited highlight reel of somebody pretend life.

Farrell Middleton: Good point.

Joshua Kornitsky: You will always be disappointed because it’s not limousines and private jets and yachts, because that’s just not realistic.

Farrell Middleton: It’s not.

Joshua Kornitsky: And to understand that nobody’s living at a needle buried on five, because that’s just not how the world works.

Farrell Middleton: Yeah. Well, one of the other topics in my program, I’ve got a bunch of material, but one of them is there are five work days in a week. One’s going to be really, really good. You wish you could just bottle it up and open it whenever you could. Doesn’t work that way. Three you’re going to be good enough and one’s going to be kind of crappy. And sometimes that crappy day is just getting home through the front door is going to feel like an enormous victory that day. But hopefully you put your head down on your pillow in a good frame of mind. You wake up the next day in a better frame of mind and you go, have a better day. It’s a bell curve.

Joshua Kornitsky: It’s the biggest takeaway that I get from this discussion and something I’ll certainly take home to share. Uh, let me ask last question. What is one takeaway you’d like people to know about the bell curve of life?

Farrell Middleton: Uh, I think my best takeaway here is that I have not created or invented anything. All I have done is taken principles that were all aware of that we all live our life through every day, and I have packaged it in a very crisp and concise way that’s easy to share. I’ve got the book. Uh, you know, I’m a professional speaker, so I’m able to deliver it well. And I’ll say that with all the confidence in the world, I deliver this message very well and people receive it very well. Come spend some time with me. And my promise is the material will be delivered in a way that you can walk out of there, and you can make improvements in your life personally or professionally that day. That’s my promise.

Joshua Kornitsky: You don’t even have to get in the car. You just do it over Zoom.

Farrell Middleton: Do it over Zoom. That’s right. Yeah, do it over Zoom. Just like, sign up and show up. That’s all you got to do.

Joshua Kornitsky: I can’t thank you enough. And. And I have to tell you that I’m leaving here with a whole lot of new thoughts in my head.

Farrell Middleton: Well, that’s awesome.

Joshua Kornitsky: Thank you. And that’s the to me, that’s that’s the best ingredients for success. Anytime that you can help somebody think about things in a new way, that’s a win.

Farrell Middleton: I think it is as well.

Joshua Kornitsky: Um, my, my guest today has been Pharrell Middleton. He’s the founder of the Bell Curve of Life. It’s a unique teaching program. And he’s also the author of A Performer a Environment, a Roadmap to enhance Your Performance and Upgrade your Environment. After a 36 year career in residential land development and home building, Pharrell transitioned into his second career as a teacher, professional speaker, discovery expert, and author. His mission and focus, as we heard today, is to cultivate a level performers and a level environments to drive personal growth and organizational health. If both can be achieved, success will follow and failure will be rare. Farrell, thank you so very much for sharing your knowledge and your wisdom with us. I also have to thank today’s episode. Or excuse me, I have to take a moment to thank, uh, the Cherokee Business Community Partner Program, the Business RadioX Main Street Warriors, defending capitalism, promoting small business, and supporting our local community. For more information, please check out Main Street warriors.org. And a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David Ink. Please go check them out at diesel davidk.com. My name is Joshua Kornitsky. I am a professional EOS implementer and your host here on Cherokee Business Radio. Thank you so much for joining us. We’ll see you next time.

Scaling in Public Tip: Replacement Cost

March 26, 2026 by angishields

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Scaling in Public Tip: Replacement Cost

Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, here again, the Scaling in Public series has just yielded so much for us so quickly. And I’m remembering when we had Coach Maggie Ishak talk with us, and the whole session was fantastic, but I think we both really resonated with this idea of considering and helping a potential client consider replacement cost.

Lee Kantor: Yeah. When she asked us – I remember, in the episode, she asked us specifically, what would it cost a business to get all of those things that you’re offering? And that idea of calculating a replacement cost was really kind of an eye opener, because most businesses think about their value only in terms of price. But the real question is, what would it cost your customer to replace you, not just in dollars, but also in time, in money, and in systems? It’s the whole thing. What would be the cost to replace you? And a lot of folks don’t think in those terms.

Lee Kantor: So, if the customer had to rebuild what you’re providing from scratch, what would it take? How many hours? How many tools would they have to purchase to get what you’re delivering? How many people would it take to deliver what you’re delivering? And not only that, how many mistakes along the way? How much scar tissue are they going to have to get in order to get to where they are with you right now? When you start looking at your product through that lens, you often realize the value you deliver is much larger than any monthly fee.

Lee Kantor: So, here’s the exercise. Ask yourself, if a customer had to recreate this without us, what would it really cost them? That’s your true value.

Scaling in Public Tip: The Sales Conversation

March 25, 2026 by angishields

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Scaling in Public Tip: The Sales Conversation

Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, in our Scaling in Public series, when we had Coach Mike Brunnick on, and he was really helping us think through a lot of things, what do you think you resonated with the most or really stood out for you during that session?

Lee Kantor: Something Mike said that was interesting was that he said that every sales conversation really just has two jobs. First, you have to get the customer to tell you their problem. And second, you have to describe your solution. And that sounds easy. It sounds simple, but most people reverse the order. They jump straight into pitching. This is what my service does. These are the features. These are the benefits. Here’s a demo. Look at it work. But they’re doing this before they truly understand what the customer is dealing with, what they need.

Lee Kantor: So, great sales conversations start with curiosity. Ask questions. Let the prospect explain what’s frustrating to them, what’s slowing them down, what they’ve tried in the past where the pain really is. The more clearly they describe the problem, the easier the second step becomes. Because once the problem is clear, your solution isn’t a pitch anymore. It’s just the answer.

Embracing Change: What We Learned from Our 90-Day Coaching Adventure

March 25, 2026 by angishields

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In this episode of Scaling in Public, Lee Kantor, Stone Payton and Trisha Stetzel reflect on the conclusion of a 90-day coaching experiment. They share key lessons learned, including the value of consistent communication, leveraging AI, and building authentic relationships through interviews rather than traditional networking. The team discusses operational improvements, mindset shifts, and new strategies like the “test drive” approach. The episode celebrates their progress, highlights the power of accountability and community, and sets the stage for continued growth in the next season.

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Trisha Stetzel is a leadership coach, strategist, and trusted conversation partner for founders and leadership teams navigating growth, transition, and complexity.

Her work sits at the intersection of leadership clarity and execution. Trisha helps leaders slow down long enough to ask the right questions, align around what truly matters, and move forward with focus and accountability. She is known for creating space for honest dialogue, challenging assumptions, and guiding leaders from vision to practical action.

With experience across executive coaching, organizational development, and business storytelling, Trisha brings both structure and humanity to her work. She believes sustainable growth comes from clarity, discipline, and a willingness to learn in real time, not from shortcuts or surface-level solutions.

Trisha’s coaching style is direct, thoughtful, and grounded. Leaders often describe her as calm, insightful, and deeply present, someone who helps them see what’s already there and act on it with intention.

Connect with Trisha on LinkedIn and Facebook.

Episode Highlights

  • Reflection on personal growth and changes experienced by the hosts during the experiment
  • Importance of renewed energy, commitment, and communication in business practices
  • Utilization of AI tools for analyzing coaching sessions and improving operational tactics
  • Emphasis on the significance of email marketing and maintaining an email database
  • Discussion on the value of nurturing relationships and consistent follow-up in business
  • Insights on the coaching process and the benefits of diverse perspectives from multiple coaches
  • Introduction of a “test drive” concept to enhance client engagement and relationship building
  • Shift from traditional networking methods to more authentic and direct communication strategies
  • Plans for future growth, including targeted marketing and community building initiatives

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from our flagship studio in Atlanta, Georgia. This is scaling in public. The next 100 Business RadioX markets, featuring founders Lee Kantor and Stone Payton, along with some of America’s top coaches, helping them grow the network with real strategy, real lessons, and real accountability, all shared in public. To learn more about the proven system that turns podcast interviews into a perpetual prospecting pipeline through generosity, not gimmicks, go to Berk’s HQ and download the free Business RadioX playbook. Now here’s your host.

Stone Payton: Welcome to another exciting and informative edition of scaling in public. Stone Payton Lee Kantor here with you. Please join us now in welcoming back to the broadcast our quarterback, our mentor, our favorite coach Trisha Stetzel. How are you?

Trisha Stetzel: I’m great. I’m so excited to be back with you guys. It’s been a few weeks and we’re all the way at the end of our 90 days. I’m super excited to circle back and talk about where we started and where we’re at today, and even share some of my own story in using the system. I think that’s going to be important as well. So we’ve been at this for 90 days now. Um, we brought in some incredible coaches, tested some new ideas and made some real changes. Today, I’d really like to pause and look back at what actually happened and more importantly, decide where are you going to go in the next 90 days. Because that is really the key here, right? Is taking action from all of the work that you’ve been doing. So when you think back, um, to where you were 90 days ago, Stone, why don’t you start us off with what feels most different now?

Stone Payton: For me, it’s energy level and commitment to a specific set of actions on any given day or in the course of a week. It’s almost it’s almost like I’ve clocked back in and I’m working the system that I preach so much to the studio partners that I’m supporting. And, um, so that’s the biggest overarching shift. Tactically, I’m just in communication. And if anything, I err on the side of overcommunicating with any of these constituencies I’m trying to serve. And it has produced general benefit, but also very specific success on a number of occasions already in a very short span of time.

Trisha Stetzel: Oh, I love that. Sometimes stone, we have to be reminded of the things we teach every once in a while, don’t we? I love that. Thank you for being so vulnerable around that. Lee, what about you? What feels most different now?

Lee Kantor: I think, um, operationally, I think we are in a better place. I think that we’re keeping score a little better than we had been before. I think a lot of these tactics and ideas that we’d have, we’d kind of start them and then kind of move on to the next shiny object. And these seem, uh, the tactics we’re trying and implementing seem very targeted and were relentlessly pursuing them until we make an assessment whether to continue or not, rather than just haphazardly just trying a new thing and a new thing. So I feel good about that. I feel good about how we’ve been leveraging AI. I know we’re just learning and I feel like a beginner when I’m implementing it, but I just see so much potential there and I’m excited about how we’re also leaning into, um, email marketing. I think that that was something that I shouldn’t have ever stopped doing. And we just kind of stopped doing it and we turned it back on and we were already seeing kind of fruits of that, uh, effort. And, uh, and I think it should be built into the playbook of all of our studio partners moving forward. You have to build an email database. You have to have some means of communicating directly with the people that are important to you, and you have to relentlessly communicate with them. It can’t be something that you just hope will work or you hope they’ll remember you. You have to kind of constantly remind people who you are because they’re busy doing their own thing. They’re not thinking about you until they need to think about you. And when that moment comes, you have to be there for them. So, um, I think email marketing is an important component or some sort of kind of reminder marketing, um, when you’re communicating with the people that are important to you.

Trisha Stetzel: Yeah, absolutely. Nurturing and top of mind. And we talk about it, right? We talk about it all the time. I think as people who are in business, we want to make sure that we’re top of mind and we often don’t see the fruit of that labor. And so we stopped doing it to move on to the next thing. I’m very glad that those are big rocks that came out of some of the experiences that you had. What surprised you most about this entire experience?

Lee Kantor: For me, the thing that surprised me was, um, just going through the coaching, uh, just the act of being coached. Um, when I was younger, I had, I’ve seen therapists in my life and, and it reminded me kind of, of that back and forth, the pushing, getting me into uncomfortable spaces. I hadn’t ever had a coach before. So this was the first time I’ve kind of experienced that in that way. And, um, I really enjoyed kind of the fresh eyes that people brought to this and every coach took it seriously. They did their homework. They kind of understood where we were at. So we didn’t really have to kind of recreate the wheel pretty much. Um, at each session. So I thought that was helpful. And then they got us really to the heart of an issue that their, that their specialty kind of, um, allowed them to, and it allowed us to kind of get insight quickly. Um, the only thing from it that I would take is that it was kind of overwhelming because every week we were meeting somebody else and they’d have a different thing and they’d say, oh, this is so obvious. You should be doing more of this. And then the next one would be, oh, this is so obvious. It would be something else. So it was just to kind of contain that, uh, was a little overwhelming for me. But again, that’s where AI was helpful for me, where I was able to kind of, okay, I can take these transcripts, I can put them in, I can help them kind of connect dots that maybe I’m not seeing, or I’m kind of not prioritizing as much as I should. And then that was kind of a, for me, a way to kind of put new fresh eyes on, on the inside. So I was, um, surprised by how much I liked it and how much I was looking forward to each coaching session.

Trisha Stetzel: Okay. Awesome. Stone, what about you?

Stone Payton: So for me, 2 or 3 things. One, it was much more fun than I anticipated. I just, I had a really good time. Second, I learned a great deal more than I thought I would. I’ve always considered myself a pretty good, if not gifted, person in the arena of selling professional services. I have a pretty strong track record in that regard. And, um, I didn’t I don’t guess I felt like I was going to learn that much. That was going to help in the role that I’m primarily playing at this point in our, in our evolution. I learned a ton. I think I probably came into it a little bit jaded toward the coaching profession, and and I’m sure there are some mediocre coaches out there, but boy, we didn’t meet any. Not during this series. Uh, you know, and they, and they, they challenged my thinking. They shared ideas and it was, I learned, but it was also validating. I validated that, yes, Stone, you really are good at this. You really do have a pretty good handle on some really solid sales mechanics that you’ve been exposed to over the years. You are good at communicating with people.

Stone Payton: When you do clock in and actually do the stuff that you’re trying to coach other, other people to, to do. And it had such a tremendous impact tactically because I, I think I kind of coasted for a while in our business because certain aspects of it, you know, could be very lucrative. And, um, I think I kind of backed off of doing the day to day blocking and, and tackling and then, you know, one specific set of disciplines, I guess. I had fallen into a very overly stealthy, high positioning approach to working with people and letting them come to me and all of that. Well, I gotta tell you, I’m anything but stealthy now. I let the people I’m talking to, I let them know how and why we want to serve them. I let them how? Let them know how and why we want to collaborate with them. What I’m trying to get accomplished. And it’s just a very authentic exchange all the way through. And all of that and the, uh, the, the gap and how much I’ve closed the gap. It continues to surprise me.

Trisha Stetzel: I love that I am so excited. And you guys both lived up to your, um, the thing that you said you were going to do at the beginning of this series, you said you were going to be open to coaching and be open to ideas from others, and maybe even shifting the way that you think. And congratulations. It sounds like both of you are there. Okay, so I came back. We circled back about halfway through, and we already talked about, um, the first few sessions, you’ve talked to five coaches and actually had a duo or four coaches and you guys had a reflection, uh, episode as well. But you’ve talked to five coaches all together. I’d love to hear how the back end of this series or the learnings for you have really played out when it comes to things that have moved the needle. So what are 2 or 3 things during the back end of this? I’m going to call it an experiment. We were calling it that as a kind of a kidding in the background, but what are 2 or 3 things that clearly moved the needle for you in the back end of this series? Stone. Do you want to take that first?

Stone Payton: Uh, yeah. Well, I can tell you on the back end of it, like Lee, I have been a little bit overwhelmed. But what we did, Lee and I, you know, came right behind each session. And, and he and I had in-depth conversations about the session. We took some advantage of, of AI. We took the, the Zoom AI summary from those sessions. And even more recently, Lee’s turned around and fed that into his AI to get a really solid practical plan of action. So I feel like the he and I block time every week, like 2 or 3 times a week to have these conversations. The conversations are more tactical than they used to be, and he and I contract to do some very specific things in service to those to those objectives. So that’s a that’s impacted the back end at a very tactical level. I’ve got two very recent examples from yesterday, because again, I was really reluctant to, uh, follow up in any, you know, really strong way. Um, and, and, uh, yesterday I followed up with a couple of people who were doing the test drive that people have heard us talk about on this, uh, on this series.

Stone Payton: By phone. I haven’t followed up with somebody by phone and I don’t know how long. It’s been a really long, long time. And we have this discipline in our sales process where we establish a specific confirmed release date and so on. On one of the things that a project that we were selling confirm release date is tomorrow. But I decided this morning and it happened right behind those calls. I guess I was kind of getting my getting my groove and I sent a little, little two sentence reminder, note. And the lady came back and said, oh, I sent you a note yesterday with the client wants to move forward now, for whatever reason, that that communication got lost in my email system or whatever. Doesn’t matter. She would have gotten a very she would have gotten the traditional confirmed release note tomorrow if I hadn’t reached out and over communicated. So I’m getting like very real and real time evidence that, hey, doing this stuff is a good thing.

Trisha Stetzel: I love that you picked up the phone stone.

Stone Payton: I did. I had done that a long time. Not in pursuit of yeah, yeah.

Trisha Stetzel: Yeah, I love that. And Lee, you mentioned earlier the, uh, email sequence along with that, what are a couple of other things that, uh, clearly moved the needle that you’ve implemented?

Lee Kantor: I think, um, well, one of the biggest things is this, uh, concept of a test drive that we’ve kind of, uh, built while talking to the coaches where now we have a bridge. So, and this is one of the challenges and you went through this yourself when you were implementing the system for yourself as a person comes on, they’re coming on to a show. You, you’re meeting them, you’re doing kind of a mini discovery call with them, whether it’s in the pre-call or in the interview, right? You’re vetting them, seeing if they’re right fit, seeing if there’s opportunity there. While you’re serving them and giving them a good interview. That’s useful and that they can really repurpose and benefit from. So you want to honor that. But at the when the thing’s over and you have your follow up and you want to teach them how to best leverage the content and how to get the most out of it, you want to have some sort of a bridge into a sales conversation for yourself. You know, because we’re not doing this, we’re doing it kind of altruistically. But this is, you know, like I like to say, this is show business. There is a business element to it. And we’re doing this to grow our businesses.

Lee Kantor: Um, so there has to be a bridge. And we came up with an interesting thing, an experiment to test is these test drives where we’re during the call, uh, stones able to bubble up, um, a pain point of whether it’s, I need to meet more people or I want to position myself a little differently or I’m not getting enough top of the pipeline. Um, you know, whatever their kind of issue is when it comes to business development. We have a simple way to test it. And this test drive, which we implemented successfully with one of the coaches, is we just give them, we put it in the chat. Here’s, here’s a note to send to your, um, your LinkedIn and just say, hey, I’m sponsoring a Business RadioX show. I’m looking for guests. Do you know anybody? That would be a good guess. I mean, that’s not the exact word, but that’s kind of the, the spirit of it. And this one coach immediately sent a handful out and was getting responses almost as fast as she was sending them out. And it was like, people have to understand that’s hard to do. Like, that’s not something that normally happens because I know because we’re sending a lot of emails now and we’re sending thousands of emails to get responses.

Lee Kantor: Um, this was something that it was almost, you know, sending a handful and getting responses is an extremely high engagement rate and is unusual. So she was very blown away by that. And then we were able to do we’ve done one of the interviews for her. We, we this test drive is basically allows the coach to be a sponsor of an episode. Um, and we don’t charge her for this test drive. And then she sponsors it by inviting someone. I did the interview for her in this case, and then I interviewed her person and the episode was brought to you by her coaching company. He had a great time, sent her a note. Thank you so much. Um, and that’s, you know, that’s something that can happen in a short period of time that we tested effectively. That was built on ideas that we got through the coaching that went from, hey, this sounds cool, let’s try it to us doing it. And now it’s just part of how we do things. Um, so that to me was one of the biggest actionable benefits from doing this. So we landed on something that is now a working thing that’s part implemented as part of our kind of go to market strategy.

Trisha Stetzel: I love that. So with your permission, I want to give a little plug on my experience with your system. I think this is a really good time to bring this in, because we were talking about it a few weeks back, like, what is that system done for me? And I gave you some numbers and I did. I dropped 95 shows last year and I do it as a coach. I do a discovery call, a 15 minute phone call with all of the prospects that I would invite to the show. So I did my 15 minutes. I invited those to the show that it made sense to have them on. I spent 45 minutes with them cutting a 30 minute show for them, and of those 95 I dropped last year, I got two paying clients, which is double what I would get if I was making cold calls to 100 people. Normally it would be one coaching client and I’ve got two. And, and the interesting thing for me is it’s all of the seeds that I’ve planted. It’s I, the client that I landed in the last few weeks that I have been telling you guys about came from someone I had on the show last spring, a year ago.

Trisha Stetzel: She was on the show this spring or really in the winter. In February, she dropped an email in my inbox and said, I want you to meet these people. And I went through their interview process, and now I’m a part of their coaching pool, which is really, really exciting. Uh, the other one is an individual one on one coaching client that I landed through again, another person who was on the show. So for me, it’s not always been about prospecting directly from the show, but indirectly. And I will tell you that I gave up some of the network that I was doing that wasn’t working so that I could use the system, because it makes sense for me to build these networks, to open up networks, to build relationships. And by the way, Lee, continuing to nurture those relationships is really important, just like you talked about in your business. For me as well, staying top of mind and continuing to get those referrals from the people I’ve had on the show. So I want to thank you both for allowing me to be a part of the business that you’re in and helping share this story with everyone who’s listening.

Lee Kantor: And it’s funny, you mentioned how it’s replacing some of your, um, things that you’ve done previously. One of the coaching, um, kind of tidbits we got in the insights we got was from one of the coach who said, if by doing your thing, it allows me to replace for other things. And that’s something, um, stone and I did a, a pro tip about this recently about how when you’re explaining the value of what you do as a service, you have to include the replacement cost because the person isn’t going to connect those dots. It’s like when you’re doing our thing, you don’t have to. Also, unless you want to do three other other things, you don’t maybe have to go to as many kind of networking meetings as you did before. You don’t have to go to as many events as you did before. You don’t have to run as many ads as you did before you can. You can use this thing instead of some other things that are costing you time, money, and resources. Um, that you can do this instead and get kind of at least the same bang for your buck, if not more. And again, the thing that I can’t emphasize enough about our methodology. Every interview you do, that person is going to like you. So that’s going to be a real relationship. You can kind of interact with this person down the road whenever you want, as opposed to an ad you run that every one of those interactions is perishable. They see the ad. They look at it and then they forget about it. It’s perishable. It goes away. Whereas every single one of our relationships are forever. Mhm.

Trisha Stetzel: Yeah. This method, it it removes the friction of the weirdness of having to introduce yourself to someone and saying, hey, let’s have a conversation. You’re inviting them to something which I think is beautiful. It’s all about them. Isn’t that what sales is all about? I think everyone’s favorite radio station, Wiifm. What’s in it for me? I mean, it really is. And if you invite somebody to something, I wouldn’t turn down a great show if somebody invited me that I knew or that I had been watching. I would love to be on somebody’s show that’s doing a really good job. And then, gosh, could I turn into a client? Maybe. Uh, that’s part of having that conversation and really nurturing what’s happening there. They’re so stone from your perspective. Just hearing, you know what, what I’ve been experiencing just over the last year. And by the way, we’ve, we’ve been working together for almost two years. And it took me a while to figure out my own system. But as you hear, um, you know, my experience with your system was bubbling up for you. Stone, about what I’m experiencing and what you’ve experienced through scaling in public.

Stone Payton: So at the risk of sounding a little bit immodest about our thing, I’m not even a little bit surprised that you’re seeing some positive results. And I think Lee’s right. And I think sometimes, um, I get a little insulated or take for granted just how powerful this thing is forever, not just while you’re doing it. And so it’s, it’s so much a part of me and what I’ve been doing for these 20 years that I think I have fallen very short of effectively articulating that to potential studio partners. I was a lot better when I did more in studio work, day to day, face to face at getting that across to people who had come through a studio. I just and maybe I’m just better in that medium or maybe, you know, I don’t know. But, uh, so for me, I want, I continue to strive to get a lot better at articulating what they can expect, which is what you’re, what you’re experiencing. And I think you’re going to, I think you’re probably going to hit a tipping point where your results and your numbers are even far more impressive than that. We’ll see as as things unfold. So the what I’m translating that to is in my communicating and overcommunicating when the opportunity presents itself and when I listen, like Coach Gabrielle has helped me do, and really get a handle on where they are now. What the. Not our why? As much as their why. And. And then communicate to them how much, how often and how our thing will help them get there. Much more focus on that as opposed to what? I cringe a little bit thinking that I probably went into a lot of conversations expecting them to connect all those dots and, um, and they don’t obviously. Uh, so yeah.

Trisha Stetzel: I have a little secret to tell you guys. I believe that my coaching skills have grown and I’m a better coach for doing the show. Oh, and I appreciate that because on the show, it’s always about the other person as it is in coaching and learning to ask a question and just get out and not problem solve and not be a teller and not try to give the answers and just allow the conversation to happen. I believe that I’ve become a better coach through being a partner with you guys as well. So thank you.

Stone Payton: Oh, great. I love to hear that.

Trisha Stetzel: I know, okay. So, Lea, um, something that comes to mind is you guys created a dashboard based on a conversation that we had a few weeks back on really hardcore tracking your numbers. How is that important? Not only just getting it started and having it, but using that in the future to really track the amount of work that’s going into staying on top of the activity you’re doing.

Lee Kantor: I think it’s important to keep score. And, um, the last coach we had, uh, young Han, he is operationally minded and is just really, um, kind of lives and dies by that. He doesn’t take anything great ideas or he’s like, I’m terrible at ideas, I. The way I do this is brute force. I just power through ideas and I just test them and they are what they are. And I do more of what works and they do less of what doesn’t work. And it’s just not that complicated. You just have to have the stomach to power through. So I’m really trying to kind of live into that more. Um, when it comes to doing a tactic, putting it to a test, assessing how it’s going and then either, you know, doing more of it or getting rid of it and trying another experiment. And so, you know, we’re really kind of leaning into that. And just like this was a 90 day experiment, this scaling in public. I think it’s a, I think moving forward, we should do it again and do another 90 days, probably not immediately after maybe started in May. Um, and not in April. Um, but we should do another 90 days of it. Um, and maybe tweak it a little bit, but we should start recruiting coaches for the next 90 days. Um, and that’s one of the initiatives I think we should do. I think that we should be, um, doing experiments and we have several planned and we should process everything we’ve learned from this experiment, kind of get all of our learnings together, come up with an action plan and then execute relentlessly and without emotion. And, um, so that, I mean, that’s another one of the takeaways from going through this process is just keep going. Go for, you know, little change over time compounds, and then just keep just relentlessly moving forward towards the goal.

Trisha Stetzel: Um, and you have to get comfortable being uncomfortable sometimes.

Lee Kantor: Yeah. And you got to take the emotion out of it, you know? Yeah. The ideas aren’t, you know, every idea It’s not a great idea. And that and the results are the results. And then you take them and you move on and you don’t. Failing at an idea or an experiment that goes wrong is not something bad. It’s one less thing to worry about moving forward and just try something else. And you got to have the stomach and the resources to do that for as long as possible. And if you do that relentlessly, I believe then you are going to get to where you’re trying to go.

Trisha Stetzel: I love that, and I’ve heard Jung say more than once, um, he loves use the term failing forward, which means you’re learning from everything that you’re doing, and you just got to put one foot in front of the other. So, Stone, what about you? Why is keeping score important?

Stone Payton: Well, I gotta say, I’m the newest member of the young Han Fan club. I got tremendous value out of that, uh, session. But for example, and again, that’s another thing I always bristled with, with score cards in my mindset was more like, just get out there, serve people and it’ll happen. And part of the challenge is it did happen. You know, particularly at the at the in studio level, working directly with clients, it hasn’t been happening for us in recruiting studio partners. Uh, this scorecard thing I’m still struggling with to even remember to do it. I was supposed to do it by Saturday or Sunday. I didn’t do it. I didn’t, and I didn’t do it yesterday. I did it this morning and I went back, I said, okay, great. I had six pre calls last week. That’s great. That’s more than most people get. I’ve had a machine to do that. I’ve had access to that machine for 20 years. I’ve always been able to turn the dial up turn it down. I had zero uh, what in that scorecard right now says post calls these conversations where we’re leveraging the, uh, helping them with ideas on leveraging their interview. And it’s opening up the opportunity for me to have that test drive conversation with them.

Stone Payton: Now, those were pre calls, those pre calls we history suggests that those will turn into the interviews. History suggests the interviews will turn into the into the post calls, but I had to be realistic last week. You know, just felt like I just was jamming, but I really hadn’t moved the needle that much yet. I just, I did part one of it. And so as in terms of keeping score, didn’t have any of those test drive conversations and to just realize, okay, you know, pay attention to what the score is. You might have got a first down, but you hadn’t scored a touchdown through this yet. So that’s, uh, and then watching Lee, um, really take the information from the sessions and not just rely on our feelings and our, um, in our memory and then analyze what’s been said and, and we have been leaning on AI a lot to lay out the plan and, and, and now I’m getting more and more comfortable with trying the new thing. So keeping score is also kind of a new behavior, uh, for me. And, um, it doesn’t come naturally. Uh, yet.

Trisha Stetzel: Yeah, we’re still working on it.

Stone Payton: But I will tell you this too, at a at on the other side of the equation. I know like the, one of the things that I wrote on my notepad during our session with, uh, with Jung was I wrote the word emotional and then I scratched it out and then I wrote the word math in great big block letters. So maybe that’s why I finally filled out the scorecard this morning.

Trisha Stetzel: And you don’t have to hang that on your wall so that you keep track of the scorecard, right? Uh, yeah. Well, and you guys have adopted so, so many new things that I think are going to matter to your business moving forward and understanding that we’re planting seeds just like I did. I talked to 95 people on the show last year, and it resulted in two great clients. And one of them is not just a 1 to 1 coaching client. It’s an opportunity to coach many, which is amazing. And I wouldn’t have had that opportunity had I not stuck with it and just kept planting the seeds. And that’s been the beauty of this process with you guys. So just calling out some of the coaches that you guys met with since the last time we rolled around, we already mentioned Gabrielle Beaumier. Uh, James Castleberry was on with you guys talking about emotional intelligence. Adam Walker and Sunjay came on to talk about using video to scale the business. You guys talked about the test drive, uh, and what you have going on. And then young Han was just before this particular episode. So reflecting back on everything, um, is there something you’re intentionally not doing anymore because of what you’ve learned in the last 90 days?

Lee Kantor: Uh, like, are you asking a tactic or just anything?

Trisha Stetzel: Is it? Yeah, sure. Either or.

Lee Kantor: Um. Oh, let’s see. Something we’re not doing anymore is waiting. Oh, we’re not waiting.

Trisha Stetzel: Okay, this is good. Tell me more.

Lee Kantor: We’re not. Um. Just saying, hey, this is a good product. It’s interesting because we have validation from every coach that this is a good product and a good service. Nobody is really debating that. And, um, and so I feel good about that, that we’re not. And it’s something that’s done. And I, because of our level of confidence and self-confidence, we never were really doubting it, but it’s nice to hear from a handful of people that say, hey, you know, you really do have something here. So I appreciate that. And a lot, I think, I don’t know if it’s our age, if we’re we’re our stage of our life that we’re at right now, that we just, I think, took our foot off the gas and said, okay, this is a good thing. It’s going to, you know, build it and they will come kind of mentality. And I’ll just, you know, people will figure it out. And now we’re moving with more urgency and we’re moving, you know, with our pants on fire to get this thing moving and get this thing done. And, um, so the waiting part, I think in our minds, um, has kind of stopped and now we are taking action relentlessly. Uh, pretty much every single day now.

Trisha Stetzel: I love that stone. How about you?

Stone Payton: So I’m not waiting. Covers it really well for me as well. Um, so that’s a specific thing that, that I’m not doing, but I’m also not cringing when emails go out from mission at Business RadioX dot com under stone at Business RadioX dot com, and maybe sometimes it’s not the way I would say that I’m not cringing because, you know, quite a few people are getting that message. And I’m seeing that the people that, uh, you know that respond really do want to have a conversation. There’s going to be a whole bunch of people that don’t respond to that specific message. But I, I mean, when Lee started jumping back into that and doing that, I mean, I was cringing because again, I was always like, I’ve been spoiled. We’ve made a very comfortable living. And it’s, it’s like falling off a log for me personally and for lead to run a studio. I mean, believe me, if I would work five days a week, three days a week down here at the studio, I’d make a ton more money. And that’s part of the problem, too. We’re already financially pretty comfortable, both of us. And so but anyway, I’m not cringing and I’m not waiting.

Trisha Stetzel: I love that, not cringing and not waiting, but ready to help other people who can use the system to grow their businesses, which is so important. One of the reasons I engaged with you guys almost two years ago is because of the whole pebble on the pond effect, and it was less about selling something to someone, and more about growing the community of people that I have in my reach. And I loved that. And I think that comes across for everyone. I’ve heard all of the coaches that I’ve had follow up conversations with that have been a part of this experiment, say the same thing, that you guys are genuinely in it for all the right reasons, which is to help people grow their communities. And I think that that’s beautiful and I really appreciate it. All right. So we’re at the back end of our conversation. I want to we’ve done a lot of reflecting, a lot of action looking. We know you have a dashboard. What is the next 90 days entail for you? So specifically, what are you going to double down on in the next 90 days?

Lee Kantor: Um, specifically, tactically, uh, we’re going to take Young’s advice and we’re going to run ads, um, in the next 90 days, uh, to just see if we can get direct, um, people into our pipeline through that platform. We’re going to ask, um, our coaches that we’ve had for referrals for next season’s coaches. Um, that’s, that’s a tactic that we’re doing to kind of build the top of our pipeline and to, um, we’re going to continue doing this show one more season at least. And, um, and we’re going to kind of, that’s going to launch probably in May, but it won’t, we’re going to kind of process everything we’ve learned and come up with a plan to maybe tweak some of the things that we think we could kind of do better. Uh, so those are some things that we’re going to do. We’re going to capture some of the testimonials from, from partners like you that have gotten, uh, good results and, um, capture that in a variety of ways so that we can share those stories with potential partners moving forward. And we’re just going to kind of double down on building this community. We want to identify more people that you know want to come along for the ride and, and feel like they have something to add to the community. So we’re looking for other people out there, other coaches especially that want to be part of a community that’s doing this kind of work, that they want to be the voice of business in their community, and we can show them how being that persona can really help their business grow. It can help them personally. They’ll feel good about themselves. They’re not going to feel icky. There’s not going to be any of that awkward, icky networking feeling you sometimes get. And, um, and it’s effective. I mean, this kind of work just really is effective if you’re doing it relentlessly over time and you will position yourself as that authority, it will improve your reputation. You will become a go to connector in your community if you do this kind of work. Um, so that’s the next 90 days about that.

Trisha Stetzel: Thanks. Lee Stone, what do you have to add?

Stone Payton: So listen to Stone get tactical here instead.

Speaker 5: Of just, you know, big picture.

Stone Payton: Uh, we’re going to market directly to affinity groups and professional services franchise organizations and see if we can’t get a lever. So yes, we’re going to do that 1 to 1 marketing that we’ve built this system out for. But we’re also going to, to build a system for going to a system and have some type of more, possibly more productized at least the frame of it may look a little more productized for your coaching franchise or your, um, your cohort, you know, maybe there’s a coach who’s coaching a dozen. Well, maybe we can do a test drive thing as part of that service and give those people an opportunity to be the voice of business in their community, because we know it’s going to amplify substantially any of the things that they’re doing as a product of the coaching they’re getting. And so we’re going to we’re going to pull that lever too.

Trisha Stetzel: I love that, okay. Uh, I need to know if this was a success for you. So, do you feel like this experiment, this first 90 days? I’m hoping that you say yes and invite me back for season two in May. Um, has this been a success for you?

Stone Payton: Absolutely. Unequivocally, yes. For me.

Lee Kantor: Yeah. Me too. I mean, this was, um, I loved it. I mean, I can’t wait for next season. I can’t wait to build the cohort of coaches for next season and to, to see where we go and what we learn and what we can execute next season. It’s, it’s something that has been really an energy boost for me. And I’m very appreciative of you and all the effort you put into this. And, um, all the coaches we met that we wouldn’t have met without your help. So thank you for making this happen. This to me was a 100% success.

Trisha Stetzel: It’s been my pleasure. And it was a little messy, but that’s okay, right? It was our it was our first season. Stone, I heard you say yes. What would you like to add to? This has been a success.

Stone Payton: I you know what less is more. I learned that from one of our coaches. That’s the best way I know to describe it. It’s a success for all the reasons that we’ve been been talking about. And I like Lea, I have thoroughly enjoyed it. I cannot wait for season two, and I can’t thank you enough for quarterbacking this entire effort and the direct counsel and perspective that we’ve received from you. It has absolutely been invaluable. Tricia.

Trisha Stetzel: Thank you. You know, Stone, we should have had everything that we’ve done recorded because we could have had so many more clips. I’m just saying. I’m kidding. Uh, you guys, thank you so much for the opportunity. I love working with you. I love being a partner. I love being a part of Business RadioX. And I love the show that I’m doing and building my own community selfishly opening up networks and talking to people that I would never, ever have the opportunity to talk to. So thank you both for allowing me to be a partner as well as quarterback this experiment. I have thoroughly enjoyed it. I got to meet some new people too. We brought in some amazing coaches and I am very much looking forward to next season, my friends.

Stone Payton: It’s been our pleasure. Thank you again, Tricia.

Outro: Thanks for listening to Scaling in Public. The next Business RadioX 100 markets. Are you ready to enjoy a steady stream of discovery calls and finally stop being a best kept secret? It’s time to step out of the shadows and watch your coaching business grow. Let’s fill your calendar ten discovery calls in a month, guaranteed. Go to Brc’s HQ to download the free Business RadioX playbook.

Joshua Berry: How Open Curiosity Creates Better Leaders Than Control Ever Will

March 24, 2026 by angishields

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Houston Business Radio
Joshua Berry: How Open Curiosity Creates Better Leaders Than Control Ever Will
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Joshua-BerryJoshua Berry is a world-class facilitator of change. As an author, speaker, entrepreneur, and CEO of Econic, Joshua has spent the last two decades evolving the what, who, and why of Fortune 500 companies and venture-backed startups.

Along with his team, Joshua has sparked change in organizations like US Bank, John Deere, Procter & Gamble, Nelnet, Ameritas, Omaha Public Power District, Farm Credit Services of America, and Blue Cross Blue Shield of Nebraska, among others.

For employees and leaders looking to grow themselves and their organizations, Joshua speaks on overcoming limiting beliefs, adaptive leadership, and the innovation systems and mindsets that create engines for growth. Learn more at econic.co and joshuaberry.com.

LinkedIn: https://www.linkedin.com/in/joshberrygphr/

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston Trisha Stetzel here bringing you another episode of Houston Business Radio. It’s my pleasure to introduce you to today’s guest, Joshua Berry, CEO and co-founder of Econic and a nationally recognized author, speaker, and facilitator of change. For more than two decades, Joshua has worked with fortune 500 companies and high growth startups to help leaders rethink how performance actually happens, shifting from command and control leadership to team led results through Econic. He’s helped organizations like John Deere, Procter and Gamble, U.S. Bank, Blue Cross, Blue Shield, and others build culture. Cultures rooted in learning, experimentation, and shared ownership. Joshua is also known for his dare to be naive philosophy, challenging leaders to test bold, counterintuitive ideas that unlock innovation and momentum in uncertain environments. Joshua, welcome to the show.

Joshua Berry: Thank you. Trisha.

Trisha Stetzel: Super. Yeah, I’m super excited to have you on. I think that there’s a lot in what I just said about you that we’re going to talk about today, which is going to be fun. So before we get started, Joshua, tell us a little bit more about you.

Joshua Berry: Sure. I think it all starts with the fact that I’m a father of four. Uh, it’s birthday season, so they will soon be 12, 14, 16 and 18. Married to my high school sweetheart, also named Trisha and spelling it the right way of T r I s h a. I live in Lincoln, Nebraska. That has been a great home base for over 25 years, but has allowed me to do work in over 40 different countries while still having a great place to raise a family.

Trisha Stetzel: I love that, thanks for being a great dad. I have the opportunity to be on a podcast called Girldad. I’m really excited about that, so you should take a listen to it.

Joshua Berry: I will.

Trisha Stetzel: It’s going to be fun.

Joshua Berry: I love two of mine are girls, so I will check it out. Thank you.

Trisha Stetzel: I love that you’re welcome. Okay, so Joshua, I think I’d just like to dive right into, um, the way there’s there’s so much happening in the world right now. Lots of change, a lot of, um, uncertainty, things that are happening around us that we can’t control. And I know you have some thoughts around how we view work and ways that we can use our work to You shift the way we’re doing things, whether it’s inside of the work or outside. So tell me a little bit about I’m going to call it the sandbox. So tell me more.

Joshua Berry: Yeah, I love to think of work as a sandbox. If any of the listeners are probably like you and me, we still have to work for a living and therefore we’re required to show up and, and do work, and we get a choice of how we want to use that time. And I view work as a phenomenal sandbox for us to be able to practice more of the behaviors that we need in society, right? So it’s like a bonus, like we have to go do it. Many times we’re put into situations with people we wouldn’t normally hang out with or talk to, and we have to figure out how to make something better together. And so when I think again about all that we need in society in terms of, of better discourse, more trust, more resilience, uh, Ease your ability to to change our mind when new thinking and new facts come about. Um, these are all things we get to practice at work and get paid for it. And so I just love again, the work that I’ve done for the last couple of decades has always been at the intersection of business performance and people and trying to create these spaces for people to practice those types of behaviors.

Trisha Stetzel: I love that. So, Joshua, can you give us an example of something where you’ve been able to use that sandbox?

Joshua Berry: Absolutely. Uh, some of our early work at Econic was helping build innovation labs and incubator programs within large companies. And oftentimes, uh, the issues that some of those innovators or entrepreneurs would run into were their own limiting beliefs about, I can’t try this thing because if I do and I fail, uh, then traditionally I’m not going to be seen as a high performer. And yet that’s exactly the type of behavior that we needed to instill in them and coach. And so a lot of our programing and workshops weren’t just teaching them. For instance, how to experiment or how to build rapid prototypes of new ideas. It was working on their own inner work, what I call groundwork, in terms of what voice is telling you about your worth when you fail at something. Now that’s a phenomenal sandbox, because just imagine if we had more people who are a little bit more thoughtful about saying, I really want to try something new in work or in life or at home or whatever it might be. But what will people think if I fail? Well, these incubator programs and innovation programs we got to build gave people routine practice on exactly those types of behaviors. And what they began to see is that when they embraced some of those things and they started to realize, oh, I tried this, it failed. I’m still okay. Um, they actually were a little bit braver in other aspects of our lives, too.

Trisha Stetzel: Mhm. Yeah. Wow. I love that I picked up on a word that you used that I really like, which is, which is entrepreneur. Yeah. Can you tell me a little bit more about that?

Joshua Berry: Sure. It’s it’s a $2 word that we use when we’re talking about people who have been designated for more innovative or entrepreneurial work within an organization. And so we typically refer to them as entrepreneurs. Um, and there’s a lot of, we can fill a whole episode on what you need to do to be a successful entrepreneur. Set the system up for it. But that’s what I mean.

Trisha Stetzel: Yeah. I love that you talk about embracing bold and, and, and counterintuitive ideas in your dare to be naive work. So what a powerful, naive hypothesis you’ve tested that actually accelerated outcomes.

Joshua Berry: Yeah, yeah, I’m I’m known, uh, in the speaking world and others is that naive guy. Uh, and it is, it’s, it’s, I’m not completely, willfully ignorant about the world, but I do believe that so much more is created if we believe in what can happen and the optimism and the beliefs that are driven from that. And so a concrete example of it is, you know, most organizations say, uh, our people matter and the growth of our people matter. But a naive belief that I have is the growth of the people matter even more than the business growth. Um, both are important. We need both of them. But at the end of the day, uh, people growth, even over business growth is kind of a naive hypothesis. And a story I like to tell about it is there was a manager named Michael, uh, who we were working with, who gave me a call and he was looking for a mentor for one of his teammates high potential, high potential person. And he asked if I knew someone who could mentor him. I racked my brain a bit and realized that there was somebody I could refer. But this person worked for their competitor down the street and I said, uh, I’ve got someone I could introduce you to have that person meet with the competitor.

Joshua Berry: And he paused for a bit, and Michael eventually said, okay, let’s set that up. Now, what was fascinating was like traditional management logic would say, why would you ever send one of your star performers over to meet with a competitor? But Michael, when I asked him later why he did it, and I had a hunch right as he said, I win either way, right? If I care so much about his growth and development that I’m willing to do something that might be perceived as risky. He’s going to know that I cared that much about him, and his growth was more important. And the counterintuitive thing that happened is the loyalty of that high performer actually grew because there was there was factual evidence, right, that Michael cared so much about his growth and development. And so that person went, he learned from this other mentor and continued to be a high performer at that business. But it was kind of the when push comes to shove, like actually showing your actions back up your words in terms of your belief and your employees development.

Trisha Stetzel: Wow. That’s amazing. And just thinking about the culture that you can build with this, um, we’ll call it, these are your words, strategic experimentation and learning, right? Strategic experimentation, even being naive and trying things, right. Uh, even some counterintuitive ideas. How, how do you build that kind of culture in a business?

Joshua Berry: Uh, yeah, you have to, you do have to have great leadership who have done their own groundwork, their own inner work to be able to understand that there might be other ways. And you mentioned this during the intro. That’s hard. If the culture is is stuck in this idea that you need to command and control everything. I think the best organizations and the best leaders have understood that change is happening too quickly for everything to be prescribed and controlled. And and nobody wants just their team members sitting around waiting to be told like, hey, what do I do next? Uh, so the future from our research and our understanding is what we call team led results. And to build a culture that is focused on team led results, you can’t just jump into that experimentation that you mentioned. You actually have to do a couple of steps before it. And it’s what we call groundwork and we call alignment. The groundwork is, again, what’s the inner work for the team, helping them change their relationship to change? And, uh, specifically how you can do that is create space for teams and individuals to be able to work through where maybe some of their limiting beliefs are related to the work or what’s needed. Once some of that work is done, then you can do alignment. Alignment is about just getting clear on things like what are the expectations for my role? What are our expectations for growth? What are what are the unwritten rules that I see people, uh, behaving as if they were truth that we need to call out. And, uh, once teams have the trust and are able to work through some of those things, then all that experimentation, then all of the progress and the things people used to hire us for right away, like start to fall into place.

Trisha Stetzel: Yeah, absolutely. So I want to you brought in something from your bio, uh, around the command and control to team lead. We’re right now in our workforce, um, generationally, we have lots of, lots of ages still in the workforce, Absolutely right. Where when I was growing up in these bigger brands, it was very much command and control. And what you said is what needed to get done and the team executed. And we did that over and over again, where the culture and business has shifted a lot to team led. So what are your thoughts around this very broad age range of people in the workforce and everybody, you know, kind of shifting their mindset?

Joshua Berry: Yeah.

Trisha Stetzel: Together.

Joshua Berry: Yeah. To your point, generational differences are real. Um, there’s a reason why stereotypes exist because there is some truth to those things. But what I invite for organizations and we just did, um, we’re about eight months into a 12 month leadership program with about 180 leaders. And they specifically wanted to focus some of the content on the communication styles of five generations in the workforce. So this is near and dear to my heart. And one of the first things that we said is we need to help all people in the workforce, regardless of age, get to a space where they understand that they have agency to either be defensive or open and curious. Yeah, we’re not going to change the history and experience in the decades of experience that brought you to here and some of that preprograming. But we all have agency. Diana Chapman and a couple of others wrote a book called the 15 Commitments to Conscious Leadership and Commitment. Number one. I see you nodding your head is that there’s a line and we have a choice every single day. Do we want to stay below the line where we’re defensive and we’re committed to being right? Or can we flip above the line and be open to learning and committed to learning, even if it proves that we’re wrong. And so the first step, regardless of age, experience, whatever it might be, is can we own that we have agency to be able to make that, that that shift back up because we’ll always drift down like we’re too busy. We make assumptions, all these things. We’re always going to be defensive first, but can we start to create space where we can pause for a moment and get back above that line?

Trisha Stetzel: Oh my goodness. Yes, I have so many more questions for you. But before we go there, I know that there are some folks who are listening today who already want to connect with you to have a conversation or learn more. Where is the best place or how is the best way to connect with you?

Joshua Berry: Yep. Best places. I put out new content on LinkedIn. That’s the best place to find me. You can search for Joshua Berry and Econic there, or we’ll put that in the show notes. My email address, I love to respond to personal emails from people. So that would be Joshua at Econic e c o n I c.co. And then for more information either on our work. It’s Econic or my personal speaking. And, and oftentimes the topics that I’m most interested in, uh, that’s at joshua.com.

Trisha Stetzel: Love it. Okay. Joshua, I’d like for you to tell me a little bit more about the work that Econic is doing. I know that we’ve, we’ve put some of that in a little bit here and a little bit there, but who are you working with and what kind of work are you doing?

Joshua Berry: Yep. It’s across all sorts of industries. We have some higher education clients now, some insurance, financial services, retail, manufacturing. The only common thread is that they are leaders going through some sort of change, uh, or organizational initiatives. And they’re curious and open. Like that’s the common thread. We also rarely work with people who are completely failing and and they need some sort of silver bullet approach, right? But those organizations who are good trying to get even better, and the type of work that we’re doing with them is everything from custom training and development programs to help them practice more of the behaviors that they need within their organization to executive facilitation work, which might be strategic planning or other initiatives. Um, and then more and more of it is around what we talked about previously, which is the idea of team led results. So more, more talks and workshops and virtual programs, specifically helping team leaders, managers. Move past the stage of burnout where they’re feeling like they have to carry everything themselves. And what we help them do is shift mindset and get some new tools to be able to help their teams lead the results. So it doesn’t feel like you’re constantly like pulling and pushing and, and coercing people to get buy in, to get stuff done. But you’ve, you’ve created the steps and the environment so that the teams actually want to almost like pick you up and carry you forward.

Trisha Stetzel: Okay. So just thinking about that particular scenario and a leader saying, well, my, my team is not getting the results they need. So I do have to carry all of the weight of the team and do everything that, uh, everything myself, right? Um, and some of those leaders are even saying that they empower their teams to do the things that need to get done, but the behavior doesn’t always match. What are your thoughts there?

Joshua Berry: Yeah, one of my first thoughts is, um, it’s the reason why we start oftentimes with senior leadership teams is, is they say the words empowerment, but then they, their actions don’t actually represent that they’re empowering people. The classic example someone comes in for a one on one and they’re bringing you a problem or an issue and, um, and you adopt a problem solving type of mindset instead of a coaching mindset, right? Well, and what would you do in this situation and what else? And, you know, there’s, ah, I’m not a pro in this. You are a master leadership coach. I see. Um, but there are a lot of great books out there and great resources that help leaders become better coaches. And I already established we have four kids. Oftentimes it’s the same thing as as in parenting. Like if I did everything for my kids, I can’t, I shouldn’t be surprised if they become teenagers and they still want me to do everything for them, right?

Trisha Stetzel: Then you have a bunch of 30 year olds living at home, right? Absolutely.

Joshua Berry: No judgment.

Trisha Stetzel: No judgment.

Joshua Berry: There’s there’s bad luck in life, right? But we have agency. We have control over those things. And so if you feel like you are carrying everything for people, the first thing you need to do is to look at some of your practices and understand this is back to groundwork again. Um, is there something that is causing some sort of immunity in you of giving up that control? And oftentimes these leaders have built their success on being the one with the answers and being the one who their value was based upon solving things. And unfortunately, they then get stuck into these repeating cycles and loops where they just keep reinforcing those things. I was, I was working with an engineering group, um, yesterday speaking at their event, and we got into this conversation around heroic efforts. And I said, heroic efforts in your organization should be the exception. The moment we start to celebrate always these heroic efforts, what you’re doing is you, you’re celebrating the wrong thing. Because now you’re rewarding a behavior and not always rewarding the fixing of those systems or processes or other things that make it so that you shouldn’t have to rely on heroic efforts. And it’s a counterintuitive idea, but if you have too many heroic efforts, you probably have some systems and process problems that you need to step back and be able to address. And so again, that comes back, though, from leaders having to be honest and serious about what type of culture that they want. And if they truly want to empower people, like what does that mean for them?

Trisha Stetzel: Yeah. I want to ask you a little deeper question, if that’s okay. What what drives you or what drove you to this work? Why is this work important to you?

Joshua Berry: I believe people have so much squandered potential. Trisha. I believe there are people within organizations that are just going about life and work and everything, and either they don’t have or they’ve given up maybe some of the dreams that they have for the type of life that they could create. And then we’ve created work systems that further drain that from them. And, um, that’s why I’m passionate about this shift that we get to make now, to be able to fully unleash people, quite honestly, into the work that they were made to do and use work as that sandbox to be able to help them practice more of those things to get better. Um, yeah, that’s what drives me.

Trisha Stetzel: Okay. Yeah. You circled us right back around where I wanted to take us, right, was to sandbox and really thinking about it. Like, I know that some of what we have talked about today resonates with someone out there who’s listening around. How can I create or have this sandbox to really help my people who I know have potential?

Joshua Berry: Yeah.

Trisha Stetzel: Get where they want to go, right? Yeah.

Joshua Berry: So what’s what are some things they can do?

Trisha Stetzel: Yeah.

Joshua Berry: Yeah. The first is, is you, especially if you, you phrased it in a way of a team leader, like you need to be able to know where each of those people want to go and be able to have the type of relationship with them, like Michael mentioned, where you’re okay, even if that’s not in your team, right? Like, and that sounds so crazy. Half of half the people just shut this off. But, but you have to have people who care enough about you and, and they know you care enough about them that they’re willing to have that conversation around. What do you want to learn next? What do you want to do next? Obviously, you need a successful business to create opportunities for people to grow. But if your story is a little bit wider And they could grow over there. They could grow over there, whatever it might be. And all of a sudden, you have a lot more abundance and a bigger sandbox to play in. So I think the first one is the relationship. The second piece of it is are you setting the example for yourself? Right. Um, there are a lot of leaders who say these things for their team members, but they don’t actually talk about it or live it themselves. There’s this one sales leader I was working with, who in private, he would tell me that he couldn’t wait until he reached a certain age.

Joshua Berry: So he finally had enough saves so he could actually go do what he wanted to do. And, uh, and I said, have you ever shared that with your team? He’s like, no, why would I ever do that? There might be some of them that would have that same thought. And what I challenged him on was they probably already have those thoughts. You just don’t know it. Just like you already have this thought. And so, uh, you have to start to model some of those things for yourself and being honest. You know, people you mentioned about generational differences, I know there’s differing levels of what people feel is appropriate to share and disclose within the work environment, but I found very few people who don’t value authenticity and value people just being real and sharing those things, even if it doesn’t align with their normal way, you know? Full circle on the naive naivete thing and being naive. Part of my research in that book showed that we we got the word naive kind of wrong a few hundred years ago. Naive actually just means natural or innate or that thing which you’ve had from the start. And so sometimes when you have a naive belief or naive thing that comes up within you, it might actually be something that is worth listening to because maybe it was coming from a deeper source than you’re giving credit to it.

Trisha Stetzel: I wish we had so much more time together. I’m really enjoying this conversation. So, um, as we get to the end of our conversation, just one, one more thing and I’d like to get your thoughts on someone who’s listening today who doesn’t have that relationship with the people that they work with or who report to them, whatever hierarchy you want to look at or level playing field, how do they, how do they get started when it’s it feels so uncomfortable to get to know their team members at that level so that they can start to work together in this sandbox.

Joshua Berry: Yep. A couple quick ones. Um, one would be just being able to have open conversations about what’s working and what’s not working in the role and then doing something about it. Um, another is, uh, if you use an employee engagement survey, actually do something with the results because oftentimes people are sharing some of these things and then the organization takes way too long or they don’t ever act on those results. So you may already have some of this content there. You’re just not doing anything with it. And then I think the third thing is, is, again, if you are the individual who, let’s say it’s completely blocked and you’re not getting this at work at all, great. Find some other part of life where you can do it, whether it’s at a nonprofit or volunteering for a board or some other places where you can continue to explore and try out things that you might normally not have a chance to do at work.

Trisha Stetzel: Wow. Thank you so much for your time today. This is, um, this is the best conversation I’ve had all week.

Joshua Berry: Thank you. Thank you. Trisha. I’m flu. I’m flu.

Trisha Stetzel: I, I love this. I took so many notes and I love when you talked about the two agencies of being defensive or open and curious. I love that that’s so simple. It’s so simple. Just write it on your wall. Right?

Joshua Berry: Absolutely. And it’s again, not mine. 15 Commitments of Conscious Leadership. Great book. Go check it out.

Trisha Stetzel: I love it. All right. Joshua, thank you again for your time today. This has been wonderful.

Joshua Berry: Thank you Trisha.

Trisha Stetzel: All right, you guys. That’s all the time we have for today. If you found value in this conversation that Joshua and I had, please share it with a fellow entrepreneur, veteran or Houston leader ready to grow. Be sure to follow, rate, and review the show. Of course, it helps us reach more bold business minds just like yours and your business. Your leadership and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.

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Business RadioX ® Network


 

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We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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Sandy Springs, GA 30328

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