Marketing, Leadership & “Living the Dream!”

July 4, 2013 by angishields

Global Leader Radio

Marketing, Leadership & “Living the Dream!”

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If marketing yourself and your business is the missing ingredient to “living the dream,” why doesn’t everybody do it? In this edition of Global Leader Radio!™, Alvin C. Miles interviews Louis Dillard as he describes how to identify & overcome the common marketing pitfalls in both our personal and professional lives.

Here are seven takeaways from our discussion:

Marketing is important, personally & professionally!
The internet should be considered a form of real estate.
Invest in what works, throw out the rest.
Track your leads!
Fear is the entrepreneur’s worst enemy!
A professional salesman helps others make a purchasing decision.
I don’t need to change the world if I can help just one person!

Listen in as Louis describes the essential elements of an intentional marketing plan. Add his insights to your leadership toolkit to help take your influence from “Zero to Infinity!” Leadership IS a conversation!

Louis Dillard / President & CEO, Zero to Infinity

Zero to Infinity (ZTI) is an Internet Marketing firm that helps to promote businesses by using the internet. ZTI’s core focus is to develop & implements online marketing campaigns for businesses. Our goal is to create campaigns that are effective and deliver a positive ROI for our clients.

Broadly, clients call ZTI when they are interested in learning how their business can get more leads, convert more leads to customers, and get more business from existing customers by harnessing the power of the internet. Specifically, ZTI helps clients by:

• Positioning business websites higher in search engines such as Google, so that their customers can find them,

• Create & manage text message marketing for businesses to remind customers of appointments, send weekly promotions, etc.,

• Redesign business websites to engage visitors to convert from visitor to prospect & prospect to customer,

• Design & manage online advertising with agencies such as Google Adwords & Facebook,

• Create & manage business social media marketing with mainstays like Facebook & Twitter.

ZTI’s CEO, Louis Dillard, has a Bachelor of Arts degree from the University of North Carolina at Chapel Hill. Upon graduating, he entered the field of sales, which he has been a part of ever since. He has over 12 years experience in sales and marketing.

Louis is active in the community and he participates in the “Principal for a Day” program with the Cobb County school system. He is also an Ambassador for the Cobb County Chamber of Commerce.

Contact Louis: (678) 805-8169, ldillard@zticonsulting.com

Which Book Has Most Impacted Your Leadership Ability?

Louis:

Consultant Appreciation Month at TrainingPros

July 3, 2013 by angishields

Learning Insights

Consultant Appreciation Month at TrainingPros

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June 2013 was Consultant Appreciation Month at TrainingPros. Every year TrainingPros sets aside one month to provide extra service to their consultants in appreciation for the fabulous work they do. As a capstone event for Consultant Appreciation Month, TrainingPros has invited Megan Powell and Dustin Bolton to join us on the radio.

ACG Atlanta Roundtable

July 2, 2013 by angishields

Burr Forman's Results Matter Radio

ACG Atlanta Roundtable

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ACG (Association for Corporate Growth) was founded in 1954. It is a global organization with 58 chapters and over 14,000 members. ACG brings dealmakers together to help them achieve their business and professional goals. ACG brings together every segment of the growth community – private equity professionals, investment bankers & intermediaries, attorneys, auditors & accountants, lenders, corporate development officers, company leaders, and is focused on the middle market.

Catherine Dixon/The Intersect Group & ACG Atlanta’s VP of Membership

Catherine Dixon is regarded as an expert resource in mergers & acquisitions and corporate finance. Her relationship-based approach and deep functional knowledge give her a unique perspective with which to serve clients. To help CFOs succeed, she combines her expertise as an investment banker and CPA with her talent for clearly understanding needs and then connecting those needs with workable solutions. Her practical problem- solving skills help CIOs as they work through the critical steps of merger integrations and planning for other initiatives. Prior to joining The Intersect Group, Catherine spent 15 years at some of the country’s top industry brands, like ChoicePoint, Sun Trust Robinson Humphrey and Arthur Andersen, in a variety of roles, including mergers & acquisitions, strategic planning, business due diligence, and accounting. Catherine holds a Bachelor of Science degree from Wake Forest University and a Master of Business Administration from Harvard Business School. Catherine is married with three children and is involved with the Association for Corporate Growth, Habitat for Humanity and Westminster Schools.

Sara O’Brien/O’Brien & Company & ACG Atlanta’s VP of Programs

Sara O’Brien is currently the President and CFO of O’Brien & Company. She is the former CFO and Director of Ops for the Dental System Group, a $500 million dollar division of Carestream Health which serves businesses in 130 countries and employs 1500 people. With revenues of more than $2.5 billion, Carestream is a leading provider of dental and medical imaging systems and healthcare IT solutions. The company was formed in 2007 when Onex Corporation purchased Eastman Kodak Company’s Health Group.

Sara has a proven track record of success in managing company P&L, tracking company performance and adjusting corporate strategies. She has collaborated in numerous transformation programs, participating in their design, development, management, and execution. Sara is known for consistently maintaining a high degree of shareholder confidence and retention by driving revenue and delivering results with directed focus on ROI.

Sara began her career in 1995 with GE where she was rapidly promoted to positions in Six Sigma Quality, Merger and Acquisitions and Corporate Finance. She is a graduate of GE’s premier training program in Financial Management. Sara holds a BSBA in Finance from UF. She earned her MBA from Emory in 2003. A leader in her community, Sara is the founder of The Executive Women of Goizueta, and currently serves on the Goizueta Alumni Board. She is the Advisory Board Chair for Crime Stoppers, and she serves on the Girls Scouts of Greater Atlanta Board and the Association of Corporate Growth Board. She is a graduate of the Leadership Atlanta Class of 2009. In 2008, she was named to the Board of Director’s Executive Leadership Honor Roll. Most notably, she is the recipient of Goizueta Business School’s 2006 Alumni of the Year Award and was profiled by the Atlanta Business Chronicle as an Up and Comer, one of Atlanta’s most promising younger leaders under 40.

Meeting Pros: Atlanta Street Food Festival Special- Alisha Nesbitt with Enchanted Events of Atlanta, Mixed Up Food Truck, Yumbli Food Truck

July 2, 2013 by angishields

Meeting Pros Radio

Meeting Pros: Atlanta Street Food Festival Special- Alisha Nesbitt with Enchanted Events of Atlanta, Mixed Up Food Truck, Yumbli Food Truck

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On This Episode of Meeting Pros:

Alisha Nesbitt with Enchanted Events of Atlanta

Alisha Nesbitt, owner of Enchanted Events of Atlanta, began planning weddings, dinner parties and birthday celebrations for her friends and family in 2005. After continuing to receive an overwhelming amount of request for her services, Alisha decided to officially launch Enchanted Events of Atlanta. In addition to being an expert in the field event coordination & interior design, she is a licensed Occupational Therapist. Alisha maintains a Bachelor of Science in Psychology from the University of Alabama at Birmingham and a Masters in Occupational Therapy from Temple University. She is also the co- owner of Enchanted Blu Events. Enchanted Blu Events is a full service event planning, fundraiser organizing, and corporate meeting/team building planning company all in one. Enchanted Blu Events is dedicated to assisting non- profit organizations and or charities in their fundraising efforts. Enchanted Blu currently produces two signature events that each benefits a local charity. Through these events, Enchanted Blu has been able to donate over $6000 to the community in 2012 alone. The events include the Atlanta Chef’s Expo (Susan G. Komen for the Cure of Greater Atlanta) and the Atlanta Street Food Festival (Atlanta Community Food Bank). Her events have been featured on; CBS Better Mornings, in Jezebel Magazine, Southern Living Magazine, Daily Candy, Deep South Magazine, Uptown Magazine, Upscale Magazine, MSN.com, The Atlanta Journal Constitution, Thrillist, Creative Loafing, Atlanta Home Improvement Magazine, Crave Atlanta and Essence.com. When Alisha is not planning fabulous events, she enjoys traveling and spending time with her son Nicholas.

Atlanta Street Food Festival

Mixed Up Food Truck

Yumbli Food Truck

Week In Review launches on Sunday, July 21, 2013, at 12pm EST!

July 1, 2013 by angishields

Tune in to biz1190AM to hear host Dana Barrett in the inaugural episode of Week In Review on Sunday, July 21, 2013 at 12pm EST.

Principled Selling: Winning Clients Without Selling Your Soul with David Tovey

July 1, 2013 by angishields

Author of “Principled Selling”, David Tovey talks about some of the key principles and strategies you can use in face to face marketing and selling to win more clients without having to “sell your soul”.

David Tovey is a director of the Principled Group and author of the recently published Principled Selling: How to Win More Business Without Selling Your Soul.

For most of us consultants, coaches, lawyers, engineers, accountants; sales is not something we enjoy. And one of the reasons for that is that we assume it’s all about manipulation and persuasion.

In this podcast interview, David shows us how we can sell effectively in a principled way: without manipulation, without pressuring our clients, and without “selling our soul”

Podcast: Play in new window | Download

The Future of Buying Professional Services with Graham Jones

July 1, 2013 by angishields

I’m sure like everyone you’ve noticed a change in how our clients buy our services. Clients do a ton more research online before contacting us. And often their opening gambit is to ask about price.We could grumble about these “idiot buyers”. Or we could educate ourselves as to how and why buyers are changing and adapt our marketing to fit.

My suggestion is we do the latter

In this podcast I interview Internet Psychologist Graham Jones who shares some of the latest research and experience on how buyers are using the web to find potential suppliers and how that’s making major shifts in the way we need to market.

Podcast: Play in new window | Download

Special Edition: Atlanta Tech Village

July 1, 2013 by angishields

Atlanta Business Radio

Special Edition: Atlanta Tech Village

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Karen Houghton/Atlanta Tech Village

The Atlanta Tech Village, established in 2012, is a community of innovation powered by a 103,000 square foot building located in Buckhead. The ATV is designed to service technology and technology-related companies that have a unique set of needs in their quest to change the world. Physical space should provide much more than just a desk and a place to hang your hat — it should bring the community together, promote serendipitous interactions, and be a powerful tool for recruiting the best talent.

Their mission is to support and inspire entrepreneurs to achieve success through a community that promotes faster connections between talent, ideas and capital. Together, they will fuel Atlanta’s rise to a top five tech startup center in the U.S.

Craig Hyde/Rigor

Craig Hyde is responsible for product management, marketing, sales, and operations with Rigor. Craig was previously a Solution Consultant for Compuware/Gomez where he designed and implemented application performance solutions for the Fortune 100. Before that, he provided the Fortune 1000 and government agencies with systems to test and manage their networks as Regional Sales Manager for Network Orange. Craig is active in the Advanced Technology Development Center at Georgia Tech and can be found on the pitch with Atlanta Old White Rugby Football Club.

A native of Atlanta, Georgia, Craig earned a Bachelor of Science in Computer Engineering from the Georgia Institute of Technology.

Kevin Sandlin/deductmor, LLC

Kevin Sandlin with deductmor, LLC has been in the Atlanta high-tech market for 20 years through 7 startups, 2 acquisitions, one IPO and 3 failures. He lives in Roswell with his wife and 2 kids, and loves to play golf.

Sandra Anderson and Melissa Davis/elev8 Hire Solutions

Sandra Anderson was recruited to work for one of the top IT staffing and consulting firms in Atlanta. At MDI Group, she found her true passion-connecting top talent to the workplace. At MDI, she placed over 200 IT candidates in contract, permanent placement and project solutions initiatives.

Sandra believes the common thread for profitable, successful companies is hiring great employees and putting people first. Sandra created alliances and teamed up with some of the most respected, high producing recruiters to form elev8 Hire Solutions.

Melissa Davis began her thriving career at one of the industry’s premier Information Technology staffing and services providers, landing a promotion within her first year on staff at Matrix. Additionally, she earned the Employee of the Year in Operations award during her first year on the job. She was recruited to join Visionaire Partners where she achieved Top Performer distinction for the next four consecutive years. Melissa has placed approximately 240 candidates throughout her five-year career.

In summer of 2012, Melissa joined forces with Sandra Anderson, to build out elev8 Hire Solutions. Melissa brings her leadership and strength as a Top Recruiter to source developers, quality assurance, information systems, Data Warehouse, Business Intelligence, and Engineers.

Bill Curry with Curry, Wellborn and Battcher

July 1, 2013 by angishields

High Velocity Radio

Bill Curry with Curry, Wellborn and Battcher

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Bill Curry/Curry, Wellborn and Battcher, LLC

The Player

As a player, Bill learned the game from such legendary masters as Bobby Dodd, Vince Lombardi, and Don Shula. He snapped the ball to a who’s who list of quarterbacks, including Bart Starr, Johnny Unitas, and Billy Lothridge. He was a two-time Pro Bowl center and a three-time NFL Champion, including victories in Super Bowls I and V.

The Coach

As a coach, Bill restored the Georgia Tech Yellow Jackets to national prominence. At the University of Alabama, he was named Bobby Dodd National Coach of the Year. At Kentucky, Bill led his Wildcats to their first bowl game in nearly a decade. In 2008, Bill became the first head coach at Georgia State, who played its inaugural season in 2010. Bill’s honors and awards include the 2007 Amos Alonzo Stagg Award and the 2008 Gerald R. Ford Legends Center Award, both given for his lifetime of outstanding contributions, both within and outside the game of football.

The Leader

As a leader, Bill served as President of the National Football League Players Association during one of the most tumultuous periods in NFL history. He was later the Chief Operating Officer for the National Consortium for Academics & Sports. From 2006 to 2008 Bill served as the Executive Director of the leadership initiative at The Baylor School in Tennessee.

The Analyst

As an analyst and on-air personality for a decade at ESPN, Bill was the broadcast equivalent of comfort food. There was nothing better for the true football fan â€“ no surer source for that indescribable feeling of satisfaction and contentment, and, indeed, that all was right in the world of college football â€“ than settling into a plush easy chair on Saturday night and hearing that unmistakable voice analyzing . . . teaching . . . but never pandering.

The Author

In 1977, with dear friend and muse George Plimpton, Bill wrote his first book: “One More July â€“ A Football Dialogue.” In 2008, Bill’s next book â€“ “Ten Men You Meet in the Huddle” â€“ was released by ESPN books and was immediately praised by author Pat Conroy as the best book ever about the NFL.

The Husband, Father, And Grandfather

As a husband, he has somehow managed â€“ through 35 moves and more than fifty years of marriage â€“ to hang onto to his brilliant and beautiful wife Carolyn, who was Bill’s grade school sweetheart. In Bill Jr. and Kristin, Bill has two incredibly accomplished and successful children. And, in grandchildren Alex, Elliot, Evelyn, Claire, and Brett, Bill has the most promising generation yet of the Curry family.

The Man

Pete Wellborn, Bill’s former player, describes Bill as follows: “Most importantly, as a human being, Bill has touched countless lives. To the thousands of athletes whom he has coached, Bill has been a mentor, advisor, father-figure, role model, philanthropist, and, in short, pretty much every other descriptive term one can think of that describes a person who improves and enriches the lives of everyone he touches. In short, to be around Bill is to become a better person.”