Brought to you by Diesel David and Main Street Warriors
Vicki Reyzelman, Founder of Mave Sparks, is passionate about transforming businesses through AI-driven solutions.
Mave Sparks was founded by a small team of experienced technologists and product strategists led by Vicki. Their partners have worked at companies like Salesforce, Akamai, and Deloitte.
With over 20 years in tech leadership, her expertise spans:
✓ Artificial Intelligence & Machine Learning
✓ Enterprise Architecture
✓ Cloud Computing
✓ Product Management
✓ Cybersecurity
Key Achievements: 
Implemented AI Agent, reducing operational costs by $100,000
Scaled global account portfolios, driving 30% YoY growth at Akamai Technologies
Led cross-functional alignment, accelerating business growth by 25% at Salesforce
Vicki is also dedicated to sharing knowledge:
Published author in eWeek, O’Reilly Media, and BrightTALK
Host of “Chat About AI” videocast and monthly newsletter simplifying complex tech concepts
Her mission: Empower organizations to harness the full potential of AI and emerging technologies.
Connect with Vicki on LinkedIn.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.
Stone Payton: Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by our Community Partner program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, go to Mainstreet warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David, Inc. please go check them out at diesel.david.com. You guys are in for a real treat this morning. Please join me in welcoming to the broadcast with Mave Sparks. Vicki Reyzelman. How are you?
Vicki Reyzelman: I’m doing amazing. How are you today?
Stone Payton: I am doing well. I have so been looking forward to this conversation. You and I had an opportunity to to chat over a zoom call not too long ago and man, I got I got a ton of questions. Vicky, I know we’re not going to get to them all, but a great place to start, in my experience, is if you could paint a picture for me and our listeners. Mission. Purpose. What are you and your team really out there trying to do for folks?
Vicki Reyzelman: So at Maeve Sparks, our mission is to unite artificial intelligence and the human capabilities for a better future. And so as our artificial intelligence is really becoming a bigger and bigger part of our lives, we’re here to help businesses and generally people to utilize this incredible technology in making things easier for themselves and for their business.
Stone Payton: So I got to know, how does one find themselves in this line of work? What is the backstory? How did you get here?
Vicki Reyzelman: That’s a great question. Um, I’ve been in technology over 25 years. I started at a time when businesses were not even online. My consulting experience in 2000 was putting businesses like Bank of America online, helping them sell fire engines, and talking to Michigan Department of State. And then I went and I started doing Wi-Fi networks, and then I helped Yahoo create remote access to, uh, for U-verse users for their favorite shows. So I’ve always been around innovation and internet, and I see artificial intelligence is that next phase. And I wanted to be a part of it because I’ve never seen, in my experience, a technology innovation that democratizes access as much as artificial intelligence and specifically generative AI does for the community.
Stone Payton: So this may sound a little bit pedestrian, but it would be helpful to me and probably our listeners to have like an operational definition of like what is really artificial intelligence?
Vicki Reyzelman: Artificial intelligence is essentially a way for us not to use the human intelligence, but instead on relying on machines to do work for us.
Stone Payton: So how long have you been doing the AI stuff?
Vicki Reyzelman: Really, really been focusing on it for the past year, because it’s really with the advent of the generative AI and the Gemini. And you’ve probably heard about ChatGPT, that everything kind of exploded in this space. And I wanted to be a part of the learning and really helping others learn about this incredible technology.
Stone Payton: So now that you’ve been at it a while, what’s the most rewarding? What’s the most fun about it? About it for you?
Vicki Reyzelman: Uh, for me, I, I joke, I wake up every morning and I talk to Claude. And Claude is actually an application that uses a large language model from anthropic. And it’s a great way to have a personal assistant that you can brainstorm ideas with, that you can go ahead and do research with. And you don’t have to think about all the information right away. It actually stores all the things you’ve been asking and say three weeks later, you have a great idea or you have more questions, you can go back to that. So it’s really about having that, you know, before we used to gather around the water cooler. Now it’s essentially a water cooler with AI.
Stone Payton: So that’s a term that I have run across recently because at our business, the Business RadioX network, not just this studio, we’re trying to explore, you know, should we be? And the answer is yes, we should be learning more about it. But where could we put some, uh, get some immediate benefit from putting this to work? Large language model. Say more about that.
Vicki Reyzelman: So it’s essentially think about it as a bunch of data on the internet that’s been scraped. So all the website, all the research papers out there, they’ve essentially been placed in one place. And then this model, essentially this artificial intelligence was trained on this data. And now it can answer a lot of lot of different questions. So now before we had Encyclopedia Britannica, if you remember a long time ago we had to look up information. Well just imagine that at scale.
Stone Payton: Now to me that’s fascinating. Do you think we will get to a point or maybe we’re already there. If you have a body of work, you know, many of us who tap into this, these kinds of conversations are in the professional services arena, and some of us have a body of work. Can you tell a law, a large language model thingy? Bopper? Hey, just really keep track of our stuff and so that people can access our stuff. Can you, can you wall it off like that?
Vicki Reyzelman: Yes, absolutely. And there’s for example, Microsoft does that where they promise not to train the model on your data. Anthropic cloud is also when you put in that information they promise not to train. Um Gemini is the Google model for example. And they have very long prompts. So what that means is you can put all your documents in there and then you can continue to ask questions. So in the past we had to go to developers and say, okay, I want this. Can you do some analysis for me. Can you get me some reports? And now you don’t have to do that. You can essentially put that using your English language skills into, um, a prompt. A prompt is essentially just a way of you writing a little document. And the model goes across the entire internet, pulls the information from you for you, and then you can modify that based on on that information that you receive, how, what you want to do with it.
Stone Payton: I love it. I mean, to me, my mind is just exploding with all kinds of. Like I said, I got a ton of questions and I’ll tell you what we might do if you’re up for it. And in a few moments, maybe because I my questions are around our work at the network, maybe we could have like a little bit of a conversation. Uh, guys, if you want to get like, free consulting, get yourself a radio show and just invite people to come and get smart people in here. Why not?
Vicki Reyzelman: Yeah, that’s why I do the show, chat about I. You know, it’s a great way to learn more people learn from people. So it’s.
Stone Payton: Amazing. That’s right. You have your own radio show and you interview. You talk about that a little bit.
Vicki Reyzelman: So yeah. And chat about I, we’ve been interviewing people for about a year, and we meet all kinds of experts in the artificial intelligence space and not limited to any industry, but what they allow us to do is to tap into those great minds. This is where humans need to speak with AI to really figure out how do we coexist together and are more powerful, not just as artificial intelligence and as humans, but how are we more powerful together? And that’s where I think a lot of future advancement will come from.
Stone Payton: Okay, so before we dive into this free consulting session that I just bullied you into for Business RadioX, let’s just talk more general, though, about the work, the engagement cycle. So, um, talk a little bit about how you might work with a client in any arena. I guess it does start out, though, with a conversation about what they’re trying to accomplish.
Vicki Reyzelman: It’s 100% about the conversation. And we’ve actually at Maeve Sparks, we have something. We develop a sparks method, which is a framework that you can look up on. Maeve Sparks comm. And essentially the first thing we do is we come to the business and we talk about what you do and how you do it, and what’s really important to your customers in order to continue to grow this business. Because one of the most interesting things about AI is you can it go into so many different directions? And the number one thing you have to determine is which one of these directions will be worth your time and your money. And that’s where we actually get to help you, is figure out, out of all these projects, you’re thinking about, where’s the capability of artificial intelligence and where is the most value for your business, and to marry those two to, to get you to where you need to be?
Stone Payton: I got to believe it’s certainly true in our arena and in a lot of our clients businesses, there are often some misconceptions, preconceived notions, outright myths that just everything from the work that we do, but all of our clients to whether like a guest who couldn’t make it today, had to reschedule is is with an elder care law firm. And there’s just a lot of misinformation in his arena. Uh, I got to believe that’s the case here, too, right? Just. Yes.
Vicki Reyzelman: There’s plenty of hallucinations. That’s that’s what we call it. Um, well, imagine you’re having a conversation with a friend at the water cooler. Does the friend always tell you the right information? Probably not. Right. It’s based on their experience. Sometimes they fib a little. That’s kind of the experience with Claude or any other model, is that you’re probably going to get some incorrect information. So please validate whatever information you get from I. It doesn’t know everything.
Stone Payton: And it knows that somebody said this about this and it goes and gets it real fast, a lot faster than I could go get it. Yeah. So so that’s one of the things you can’t just take everything in.
Vicki Reyzelman: Don’t take everything at face value. We have to question everything. And there are a lot more deep fakes and essentially incorrect information. So this is where the human capability for critical thinking becomes so important. Don’t believe everything you hear.
Stone Payton: That’s a that sounds like good counsel okay. Yeah. If you’re up for it. Yeah. Let’s let’s just let’s talk about applying AI in our world. Um, and so I don’t know if you want to ask me some questions about the business or.
Vicki Reyzelman: A little bit about the business, Where do you want to grow your business?
Stone Payton: A couple of different places. Okay, so we are a network, so we have studios around the country. We’re in 61 markets as of this conversation in some way. But in 19 of those we have physical studios like the one you’re you’re sitting in and the person running that studio is almost without exception. They have an existing. Maybe they have a consulting practice, maybe they’re a fractional CFO or a coach or a speaker, or an author or a business attorney. And so the value proposition for them, they can use this platform the exact same way that we use it with all of our clients, and the way that they will probably use it with their Business RadioX clients to grow their own business. One of the things that I’m sure you discovered, if you chose to apply an application for this platform in the professional services world, a lot of people, one of their biggest challenges is just having enough quality conversations with qualified prospective clients. Well, having your own show and certainly having your own studio. The prospecting problem is it’s just solved. I mean, you have a perpetual prospect pipeline of people who are excited about talking to you, and if you so desire, you can very much you can. You can cast a wide net and serve the whole community. And you’ve got the the time and space and it’s good mojo to do it anyway. But you can also be you can kind of cherry pick and say, you know, I would really like to get to know this person or build a relationship with with that person.
Stone Payton: So that I said, we have 19 of them. Well, in our mind, we ought to have a thousand of them. Uh, and when I say our my business partner Lee Kantor and I, we own the business radio X network. So one area we really want to grow and it’s the, it’s it’s where most of my energy is focused leads as well is finding, you know, a couple of people in every market around the country to have a conversation with. And but the end goal is we want it didn’t wouldn’t have to be a thousand, but a thousand would be great. But if we just had a hundred instead of 19, we’d really be making a dent in the universe and it would be very financially lucrative for us. So everything from kicking up that initial conversation to on onboarding those people so that we can ensure that they’re very successful. And the first thing we want them to be incredibly successful at is that initial brand promise of, here’s how you use this to grow your existing business, and then to whatever degree you wish to do so, we’ll show you how to help people and make money by being the local Business RadioX person. I love it. So that’s that’s the big one. That’s the the brass ring. And look, I li and I’ve made a comfortable living. It’s the work is fun. It’s right now just from an emotional standpoint, I just feel like there’s so much on the table that’s left undone, and I really want to crack the code on this.
Vicki Reyzelman: Oh it’s amazing. So you already have many studios, right? So AI is really about evaluating finding patterns in data. So what I would start with is taking a look at the ones you’ve already started and the customers and why they and really do some analysis using AI so you can download the spreadsheet or the honestly, you could just type up the 30 records and think about the sentiment, like what made those people apply, right? Why? What was the propensity? Where else can you get information? So starting to track information about when the person signs up. So what are what are their reasons? Where are they in their business cycle to want to have a business radio. So if you start tracking it usually you could track that in a CRM. So there’s Monday, Salesforce, HubSpot, a lot of tools out there, but really starting to understand your customer and why they come to do what they do. And then you can essentially upload that information into, say, cloud and you can start asking it questions. You can say, hey, based on these records, where which businesses should I start? Or which, you know, start targeting and it will start essentially create a profile for you of the type of customer that would enjoy having their business radio. And once they provide that, you can start interacting. I mean, you already know who that customer is. So when cloud gives you incorrect information, you have that conversation like, no, I don’t think so. I think this is completely wrong.
Vicki Reyzelman: I think you need to think about this because you know your business, and this is where that human touch comes in, is that we have to rely on our business expertise, our intuition about what has worked and why. So that’s a big component of it. But the other component is is propensity to buy. So even if a person wants to have a business radio X, they might not have the money right now to do it. So figuring out where are they in that buyer’s journey. And there’s a lot of other data sets like drift that can provide you like, are they searching for business radio? Are they trying to develop the brand of their business. And those indicators could help feed that information in. So when you reach out to them, you could say, hey, I seen you searching on Google for opportunities to really grow the brand of your business. What do you want to do with this? And I think that’s where we have to think about what are the other sources of data that could help us. And so once we identify that person, it’s all about scale. You really want to scale. So all those operational documents can be created with AI. So you already probably have a procedure for how to onboard someone to the business radio. So you would essentially say okay, here are the steps. Here are the ten steps. Create a ten page document that would take someone step by step to setting up and running their own business, radio X, and you will get a document and you can start editing it and you can put it into Canva.
Vicki Reyzelman: That will give it a really nice format and pictures. And then you have a document to give them, right. And so now they have a way to go about it. Um, but the most important thing is in the end they want to see if they can grow their business. So I think if you can show start tracking where they were with their business before they had their Business RadioX and where they end up after, you could actually start attracting a lot more people saying, okay, before I had this radio station, I was making X, but six months later I’m making two X because I’m talking to the right customers. I know how to target them and they get this visibility, um, across the internet, the way you get visibility across the internet is really to get again, AI to help you, um, write these blog posts or promotions using search engine optimization. So you can say, hey, write this promotion on LinkedIn for me, for this audience, using this language and using, you know, this snippet from the Business RadioX and it will create tags for you. It will create the right language for you so you can again attract a wider net and hopefully higher quality of people that want to be a part of the business radio network.
Stone Payton: Yeah. And you touched on my second one. Right. So we get we bring them on board, we want to onboard them. We need them to have some early wins, and we want them to get a very handsome return on their investment, partly because we’re just we’re good people. But also if they get that return on their investment, they’ll keep sending us the monthly check to be a licensed Business RadioX. So, you know, I mean, everybody wins. It’s not all just, you know, it’s enlightened self-interest. And so now going back to the nuts and bolts of running a studio, I’ve been doing this for 21 years now. I was six foot two and had black hair when I started Vicky. Uh. Uh, so a lot of it is second nature to me. And because we’ve been doing it that long, I’ve got people around me were over the years, I’ve done less and less of the nuts and bolts stuff. So, for example, just to give you some context today, um, we’ll, we’ll have this conversation, uh, we’re broadcasting live, but most of our content is consumed on demand. And so I will, uh, I will take that raw audio, we’ll call it, and then I will, uh, have someone go through it and, and, you know, clean up the sound levels or that kind of thing. I probably say something stupid in the course of 20 minutes, so we’ll we’ll cut that out and, uh, and then it will, uh, somebody on our team will go into the back end of our website and publish this episode. It’ll be a standalone episode. We’ll have, you know, a headshot of you that your logo, all that stuff. A bio, maybe even some show notes. You know, just a couple of bullets or something like that.
Stone Payton: And. And then we’re off and running. And then, as you know, from doing your show, not only is there value in sharing this episode with the people who are important to you, if we go back and look at the transcript and listen to the recording, there’s probably a half a dozen or more of these great little 30, 60, 92nd clips. Right? And then so we can if we want to, we can we can chop those up and give, give our guest, um, you know, a really a good experience, but also some marketing assets that and we don’t, we don’t ever charge guests to appear on. We got lots of ways for you to write us a check, Vicki, but you can’t write a check to be on the show. Uh, but, you know, they did invest the time to prepare. They and they came out to the studio and we feel like it’s a very fair energy exchange. So it’s like falling off a log for me. Uh, I’ve been doing it a long time, and I’ve got people. But, you know, Susie in Pittsburgh, if everything else lines up and she wants to do it, I, I, I’m beginning to be of the opinion that we could really live into one of my marketing phrases when I’m talking to a potential studio partner is, you know what? You just make friends and press record and we’ll handle all the heavy lifting for you. And and we’ve done that to some degree. Uh, but I’m thinking that we could probably get some economies of scale if we really did handle the the are the things I’m describing to you. There’s a there’s opportunity for AI and all that.
Vicki Reyzelman: There’s so much opportunity. And the tools are coming out every day. So I’ll tell you what I kind of do. I had my own podcast before. Now this is my second podcast. The most important thing about doing any kind of show is having a system. And like you mentioned, it’s all part of a system. It’s natural to you. You take these steps. So the first part of the system is to find the guests and to make the guests welcome. So all of that can be automated. You could start writing that email. That’s template. Hey Mary, we’d love to have you on the Business RadioX show. So that’s automated. Claude can do that for you. You have a template for that. You just regenerate it every time. That’s the first step. Then when they come to prepare for the recording, one of the things I used to like to do is talk about what questions the people would be comfortable in preparing for. So what I would do is I would look up their bio and I would essentially with Claude or any other system, I would say, okay, here’s the information about Mary. Mary is really interested in X, y, Z. Come up with five questions that Mary and I can discuss given her background. So those five questions are generated. Sometimes I get the answer and I’m like, I don’t like these questions. They’re horrible. And so I.
Stone Payton: Start going back to that human. You can’t just leave it all to Claude.
Vicki Reyzelman: Like give the default. You’re like, this is horrible. Like, think about these three things? You picked out the wrong things. And so I will tell you. Oh, I’m so sorry. Let me think about this again. And they’ll generate the next five questions. And then you’re like, okay, these sound better. So you send those five questions to Mary. Mary is like, how do these sounds to you? Do you want to talk about this? And Mary will say, well, I like really want to focus on questions three, four, five, but I don’t like one. Um, and two and you’re like, okay, what would you like to say? So you already have the framework for the show, and what happens next is Mary is comfortable, she comes to the show, you make her comfortable. I usually use, um, right now I’m using Riverside.fm as my tool. So it’s essentially a way to record your podcast. And the reason I use it is it kind of gives me everything in one. When I go and record the show. It’s an online link. Uh, Mary can log in from any browser. And when I’m speaking to Mary and I record the show, what happens is after the show, I can do all of that automated. So like, you’re talking about the sound, right? Right, right. So you just put a little toggle on, you say improve the sound of the audio and it magically does it. And then there’s a program like descript, for example, that you can use later where if people if you’re doing, you know, not audio but you’re doing video and people are looking all over the place and sometimes they’re looking down, they will actually help fix your eyes.
Vicki Reyzelman: So you all it looks like you’re looking at the camera all the time. I know it’s like crazy stuff. It will fix any of those long delays like, um, um, all the filler words. So everyone sounds super smart. Um, which is always a plus when you can make your guests sound so good. Um, and then what you and what it does with Riverside.fm. It auto generates those little clips that you were talking about. So it will go into that audio and it will generate 6 or 7 clips. And what I do is I go through those and I’m like, well, again, I don’t like all of them, but I’ll take one I like and then I’ll edit it some more. And the editing is so easy because before I would have to essentially edit the just find that little clip of audio and try to cut it out. Well, now you can actually edit using words. So you can you have a transcript and you edit that transcript using words, which is so easy to do. Um, and then once that’s done, I use that little video clip for LinkedIn promotion or anything else like that. I send the output of the, um, edited video to my customer and I say, Hey, Mary, it’s all set and it takes a day, right? That turnaround time is so fast and that’s important.
Stone Payton: Guests, really, they don’t want to wait three weeks.
Vicki Reyzelman: No, no. It takes a day. And you’re like, hey Mary, here it is. And she’s like, oh, this is great. Let me listen to it. Sometimes guests will edit for you. They’re like, I don’t like that snippet between the third minute and the 3.23. I’m like, okay, I’ll take care of it. So you go back and edit. Some guests are like, okay, it sounds so good. Um, and then you post. So the post is really important. This is where I comes in again, because now you have to really think about, well, what do I title this? What is the description? How do I make sure I use the right tag words to make sure that it gets SEO, you know, across different channels. And a lot of times you had to hire someone who had those skills. Well, now you just tell Claude, saying, hey, I did the show. Here’s the description. And sometimes actually with Riverside.fm Pro subscription, you get the actual transcript. You can upload the transcript and say, generate an SEO ready title description for YouTube. And in seconds you have something. It has the tags, it has the description, it has. You can do the same for LinkedIn. So you it helps you set up for social media. And you don’t have to really think about any of these things. And again the turnaround time is so much faster. The other thing is blog posts. I believe that blogs are really important. So you could use the transcript to create a new blog post and post that as well. So you have a backlink to your show to give it more visibility. Because backlinks are really important for Google Search Engine to find your information. So all of this is kind of built in. And again you’re doing the work. You’re thinking through it. It doesn’t mean you trust AI with everything because they’ll do crazy stuff. But you do it faster because now you have all these tools at your disposal.
Stone Payton: Am I right that early on you may have to do more human interaction, but then it kind of learns how you like to work and stuff. Is that true too?
Vicki Reyzelman: Absolutely. And you get new templates, new interaction. It learns from what you like. You can actually upload samples of your previous blog posts, so it will actually create new information in your tone. Because one of the things people are worried about is like AI is, you know, will take away my voice. It will take away how I like to communicate because it communicates differently. But what happens actually is it gives you an opportunity to actually explore your voice to to expand and spend time on in how you want to communicate something versus what you want to communicate.
Stone Payton: So I got to believe when you find yourself in a conversation like this, you must have like a 100% closing ratio of people that want to do business with you. But how does earlier on, how does the whole sales and marketing thing work for for your firm? How do you get the new business?
Vicki Reyzelman: Yeah, it’s a great question. I’m still figuring it out. I just got started, so I don’t have all the answers. But for me, um, what I’ve heard a lot is really, honestly, Facebook, um, advertising is where a lot of small businesses go. You actually get a better return for your money being on Facebook, for example, as a social media channel, you really have to go where your customers are. So honestly, I’m on LinkedIn a lot because my customer is a small business customer or a professional. Um, I actually post almost daily something or, or comment on somebody’s posts on LinkedIn to help build the visibility for my business. And I provide free resources where I share information about the latest AI developments, and that actually helps you bring people in. And something like Business RadioX having that information session, building that network, your network is your gold. I’ll be honest with you. And there’s no better way to build your network than a podcast or videocast your own business radio. Because I have never had a person when I reach out to them like, would you want to be on my show? Say no. But I can tell you many times where I’m like, can you have 15 minutes of time to tell? You know, so I can tell you about my business? They’ll probably say no, right? So this is a huge value add for them to essentially promote themselves, but it’s a huge value add for you because you get to know this individual and potentially make them your customer.
Stone Payton: And it’s fun.
Vicki Reyzelman: It’s so much fun.
Stone Payton: So I don’t know when you’d find the time. I know you’re a year in on this, and it sounds like you got as much work as you want. Probably. But passions, interests, hobbies, pursuits outside the scope of your I work. My listeners know that I like to hunt, fish and travel.
Vicki Reyzelman: Yeah, that sounds amazing.
Vicki Reyzelman: I like to hike. We have such amazing places to hike. Kennesaw Mountain right here. I actually brought my tennis shoes so I can go hiking after this. Um, I’m really excited, honestly, about travel. I love learning about new cultures and going around the world. But most importantly, I honestly love the human story and listening and talking to people. And that’s why I feel that having a podcast, having a business radio is such an important thing, because I’ve met such incredible people like you, Stone and, um, I’m I think it’s an amazing way not just to promote yourself, but help others promote themselves and their business. And I believe that when you help others, you help yourself.
Stone Payton: Amen.
Vicki Reyzelman: Yes.
Stone Payton: All right, before we wrap up, I’d love it if we could leave our listeners with a couple of actionable pro tips just to start learning more about AI. Maybe there’s something they should be reading. Maybe there’s, you know, a do and a don’t get cat kind of thing. Sure. But yeah, that would be that would be helpful. Yeah.
Vicki Reyzelman: So the number one tip is do not be afraid. I feel that people are so fearful of AI that when they hear AI, they think, oh my God, robots are coming to kill us. It’s this Terminator mentality. But really, do not be afraid. This is the first time in our history where you no longer depend on developers to do development for you. You have the full power to scale yourself as an individual, so try it out. Log in to ChatGPT. I personally download Cloud Cloud on my mobile phone. I have an app and I wake up and I’m like, Lord, what do you think about today? What are we doing? What are some ideas? So just start chatting. It does not have to be perfect. I know there’s a lot of people that teach prompt engineering, and they said you have to have things in certain format. But I really believe that if you think about the audience you’re trying to address. So think about who am I? Who am I now? So you can say, hi, I’m a Business RadioX host or you are a Business RadioX host. You give AI a personality. So now it’s not just Claude, now its Claude, the Business RadioX host. Right? So they start to think a little different. That’s number one. The second thing is you always want to say for readability and for readability is like a magic word and prompt engineering, because what it does is it really makes that writing for your audience and easy to explain it, that fifth grade level, you don’t want anything too complicated. And the third thing is give it as many examples as you can.
Vicki Reyzelman: This is where your expertise comes in. You can put in like. Here are the ten examples of things that have worked, and three examples of things that haven’t worked. Now, based on this information, tell me what I should do and it will give you a much better answer and much less likely to hallucinate or give you the wrong answer than if you just kind of ask a generic question so you can really play around with it. The second thing is learn. It keeps evolving. The tools are out there. Um, and most important for your business, think about how to use AI for that business sentiment. What can you gather about your customers, about people that are already your customers? What is unique about them? What is special? And I can go ahead and kind of scan some of that information, whether it’s in a word document or an Excel spreadsheet, and it can start looking for patterns. Ai is incredible at pattern recognition much faster than we are, so it can start giving you some snippets of information about where you should go. And the third probably thing a tip is just keep learning, because I can tell you, there’s so much that’s coming out every day that it just blows your mind. So I mean, I’d like to be selfish, advertise, chat about I videocast go on LinkedIn learning. Please connect with me on LinkedIn. I post a newsletter every month about AI and how it can help your business and some of the tools, and I’d love to just chat with you and see how I can help.
Stone Payton: Well, and that’s my number one pro tip is reach out, connect with Vicky, have a conversation with her or someone on her team. So what are the best coordinates to do that?
Vicki Reyzelman: Sure, the best way is probably LinkedIn. It’s my profile is LinkedIn.com slash Vicky Reyzelman my name Vicky r e y z e l m a n and I have my business website. It’s Maeve m a v e sparks. Css, and I already have a book on there that you can download to give you some tips about how to get started with AI, and I’m just happy to answer any questions if you want to reach out.
Stone Payton: Well, Vicki, it has been an absolute delight having you in the studio this morning. Yeah, thank you for the insight, perspective, the energy and the enthusiasm. And you have been so generous with your with your counsel. You’re doing important work and we sure appreciate you. And you and I are going to talk more off air.
Vicki Reyzelman: Yes. Thank you so much, Stone. This was a blast.
Stone Payton: My pleasure. All right, until next time. This is Stone Payton for our guest today, Vicki Reyzelman with Maeve Sparks and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.
