
Host Dawn Ely interviews Atlanta’s C-suite business executive in the city’s small and mid-size companies to uncover what works and what doesn’t in today’s challenging environment. On today’s show she interviewed Jonathan Freedberg, Greg Charleston, CPA & Betty Reed CPA.
Jonathan Freedberg
Aberdeen Funding, Inc.
Born in Cape Town, South Africa 61 years ago, Jonathan Freedberg moved to the United States in 1985 with his wife and two children, after a career in Finance and Accounting and some years in Education in South Africa and London. Freedberg earned a Bachelor of Commerce degree in 1970 from the University of Cape Town and a post-graduate professional qualification as a Chartered Accountant (South Africa) in 1972 (The “Chartered Accountant” designation is used to describe what we call a CPA in the United States). In 1972, he moved to London where he worked as Chief Accountant for Colibri Lighters. Since then, he has held several senior positions including Financial Director of a private hospital, Financial Director of a chain of bookstores, owner and operator of an Accounting college, and teacher of Post-Graduate Taxation and under-graduate Accounting and Auditing at the University of the Western Cape, Cape Town. Freedberg moved to the US to take a position with the National Firm of Public Accountants in Dallas, Texas in their Bankruptcy and Forensic Accounting practice. He moved to Atlanta in 1988 as Executive VP for Soft Warehouse, Inc the first computer super-store was CFO for a Shoe Manufacturing and Design Company and currently lives in Atlanta running the accounts receivable finance company he began in 1994, Aberdeen Funding.
_____________________________________________________________________________
Greg Charleston, CPA, Sr. Managing Director
Conway MacKenzie and Certified Turnaround Professional
Greg Charleston is senior managing director of Conway MacKenzie and leads the firm’s Atlanta office. He draws more than 19 years of experience in turnaround consulting, financial crisis management, mergers and acquisitions, and business valuation. Greg is a Certified Turnaround Professional, Certified Public Accountant and a Chartered Financial Analyst.
Before joining Conway MacKenzie, he was vice president of finance with, Thomson Gale, a major publishing firm. Prior to that, he was with Ernst & Young where he provided consulting services in the areas of corporate restructuring and reorganization, mergers and acquisitions, and business and asset valuation.
Greg is the secretary and serves on the board of directors of the Atlanta Turnaround Management Association and is also a member of the Atlanta Metro Chamber of Commerce. He is also a member of the American Bankruptcy Institute, American Institute of Certified Public Accountants, and the CFA Institute.
He has a Bachelor of Business Administration and Master of Business Administration from the University of Michigan.
_____________________________________________________________________________
Betty Reed, CPA, Certified Management Accountant, Principal
Abraxas Business Services
Betty E. Reed is a Principal at Abraxas Business Services, to which she brings over 20 years of experience in banking, business operations and financial management.
Betty has worked in a wide variety of capacities and industries during her career. She was most recently the COO/CFO of Harbor Branch Oceanographic Institute in Florida; before assuming that role, was a Board Member for Harbor Branch and Chair of its Audit Committee. Prior to Harbor Branch, she spent six years with Resources Global Services, a spin-off from Deloitte. Resources is an international professional services firm serving Fortune 1000 clients through internal audit, information management, human resources and supply chain services. Betty helped build Resources Atlanta office and started, de novo, the company’s first Tennessee office in Nashville.
Earlier in her career, Betty spent ten years with NationsBank, now Bank of America, in various roles. When she left the Bank, she was a Senior Vice President in Global Corporate Finance. During her time with the Bank, Betty provided a wide range of financing products from commercial loans to securitizations; her customers were diverse, from Fortune 500 companies to start-up enterprises, and served varied industries.
Betty holds two master degrees: a masters in taxation (MTX) and a masters in business administration (MBA) from Georgia State University in Atlanta and Nante, France. She is a Certified Public Accountant (CPA) (currently inactive) and a Certified Management Accountant (CMA).

specializes in debunking the myths behind the health claims that make it in print and on TV. Today Robert discussed the results of several studies that show that sitting too long has a detrimental effect on your overall health. The most recent study showed that people who sat for over 6 hours a day had a higher premature death rate than those who moved around more. This was true even if they exercised. So don’t sit for long. Find opportunities to get up throughout your day. Try those treadmill desks at work like TrekDesk. And make it a point to stand up and pace during phone calls. And when you are at home watching TV try and exercise during commercial breaks. To learn more about Robert and his firm please go to 


monitoring tool. It’s like a pedometer on steroids – and I mean that in that best way possible. It automatically collects data about your daily activities literally 24/7. You see it has a single 3-axis accelerometer similar to the Nintendo Wii. So whenever you move it records the movement pretty accurately. Plus you can press a button on the FitBit and check your progress whenever you want. It then wirelessly syncs the data to your computer. And then you can share your data on Facebook or Twitter. I have been using it for about a month and it is amazing how sedentary I am some days – sometimes I take only 3-4000 steps in a day. My record day has been around 14,000 steps. It really makes you aware that you have to make an effort to go for a walk or exercise. Even when I walk this 5k loop in my neighborhood that only is about 6000 steps – so I still have to do more in order to hit 10,000 steps. Fitbit (with their premium service) is your 24 hour digital personal trainer, nutritionist and sleep consultant. Learn more about this great accountability tool and purchase yours at 















