Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

BRX Pro Tip: More Nos Means More Yeses

August 24, 2023 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: More Nos Means More Yeses
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: More Nos Means More Yeses

Stone Payton : [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I sure hope this is true. I want to believe that it’s true and you’ve certainly shared it with me over the years. And the idea is that more nos mean more yeses.

Lee Kantor: [00:00:17] Yeah, I’m a big believer in this. Asking for more sales will help you close more sales.

Lee Kantor: [00:00:23] Just imagine – like a pop star. They don’t just write a hit song. They have to write a bunch of crappy songs. And the more crappy songs they write, then they can stumble upon the hit song. Or the comedian, not every joke is really going to be funny, but the more jokes they tell, the more laughs they’re going to get ultimately.

Lee Kantor: [00:00:41] So, salespeople have to have that kind of same mentality, ask for more sales more often, and you will sell more things frequently.

Lee Kantor: [00:00:49] So, this week I challenge you to try to get more nos at Business RadioX. That means asking more people onto your show. Keep asking until you get ten nos this week. Let’s see how many yeses you can get if you get ten nos. Ask more of your guests to sponsor some things, a show, a series, or even your community partner program. Don’t stop until you get ten nos and then ask – then see how many – how much did you sell. I bet you’re going to sell more than you think you could and more than you would have if you didn’t really try to get those nos.

Speaker Britt Hunter

August 23, 2023 by angishields

High Velocity Radio
High Velocity Radio
Speaker Britt Hunter
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Britt-Hunter-banner

Britt-Hunter-logo

Britt-HunterBritt Hunter is a former D1 college athlete, academic educator, coach, Microsoft Manager and speaker.  Her inspirational topics range from growth mindset portrayed through her sports and career experiences, the importance of core identity in education, the importance of Diversity, Equity and Inclusion initiatives at a corporate level and the subject of pivoting for those in entrepreneurship and business.

Hunter is adept at speaking to audiences on the subjects of growth and pivoting by using her own experiences in her career as the foundation for the discussions. After suffering a career-ending basketball injury her freshman year at Duke University, Hunter transferred to the University of Connecticut (‘04-‘08). She was forced to find a new purpose, which she found was tied to advocating for others.

That passion led her to return to UConn to pursue a Master’s Degree while working for Husky Sport, a non-profit that collaborates with the Hartford community to support youth and college student development through shared teaching, mentoring, learning and practice committed to equity.

That experience propelled Hunter into the world of education where she served as a fourth-grade teacher, Dean of Students and Vice Principal in a Harlem Charter School in New York. After seven years of servant leadership, Hunter decided to pivot her career and pursued an MBA at Vanderbilt University.

Upon graduation in 2020, Hunter landed a role at Microsoft in Atlanta, originally in HR but now in Business Operations, creating sustainable pipelines for filling engineering roles with more diverse talent.

Hunter is an active member in the Blacks at Microsoft Employee Resource Group and speaks at internal events and panels to express DEI and career development as a black woman. Her ability to connect with audiences has provided her a platform to convey her positive and negative experiences in her career as a way to uplift and inspire others.

Connect with Britt on LinkedIn and Twitter.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show where we celebrate top performers producing better results in less time. Stone Payton here with you this morning and you guys are in for a real treat. Please join me in welcoming to the broadcast professional Speaker Britt Hunter. How are you?

Britt Hunter: I’m great. Good morning.

Stone Payton: Good morning. It is such a delight to have you here in studio. I’ve really been looking forward to this conversation. I’ve got a ton of questions. I know we’re not going to get to them all, but I think maybe a great place to start would be if you could share for me and for the benefit of our listeners, mission, Purpose. What are you and your team really out there trying to do for folks with your speaking?

Britt Hunter: Yeah. So I would say inspiration is is key, right? I want to inspire people to do more and really reach beyond what they think their potential is. And there are so many ways you can do that. And so some of the ways I talk about it is through self awareness and servant leadership and positive self-talk. And so those are the three things I really want people to hone in on and think about. It’s not it’s not so much like a Tony Robbins speech. It’s more of a storytelling. I love storytelling. The Moth podcast is my favorite podcast. I think we can learn so much about each other through storytelling, and that’s how I lead conversations with people like, Listen, I’m not going to be like your grandpa on the porch. Like, come over here and let me tell you a story, but I am going to be like your grandpa and be like, You know what? You got a situation. Let me tell you a quick story and you know, you take from it what you want. But I want people to to know and understand that whatever they’re going through or whatever they’re thinking about, you’re not alone. And I know people say that a lot, but I really want to inspire people to to to reach beyond what they think they’re capable of and go go for it, whatever it is.

Stone Payton: What a noble pursuit. And I’m sure it’s a lot of fun. I got to know what is the backstory? How does one find themselves in this role of a professional speaker trying to serve folks in this way?

Britt Hunter: Yeah, I think I proved what I’m selling to myself. So I have gone through many different transitions in my own personal life from being a prolific basketball player playing at the highest level, going to both Duke and UConn, being the number one player in the country, having a lot of notoriety and getting hurt really quickly. And my whole identity having to change in college, you know, having the prospect of playing professionally taken away at the age of 18 after having, you know, reached the climax and precipitous precipice of my career. It was it was really hard. And I had to shift the way I thought about myself. And that led me into servant leadership, working with students. And that really changed my self-talk. Like I really took a step back and wasn’t worried about myself anymore. I was really worried about my students and their success, and I poured so much into them that they inspired me to pour back into myself. So that led me to business school here at Microsoft. And, you know, I’ve just proven to myself time and time again that I can do whatever I want. It’s something you hear a lot of the times, but I think as a black female, like I was like, Well, I don’t have the resources. I didn’t grow up with the resources to do whatever I want. It’s like, you know, that’s fairy tale talk. Yeah, I just had to go different avenues about things. I had to go different routes about things. But so much of what I wasn’t doing was in my head. And I really, you know, I learned that from myself. So I want to teach people how to get out of their head and get out of their way.

Stone Payton: So now that you’ve been at this a while and you have you’ve done quite a bit of speaking, it’s not like you’re just now trying to get a speaking career off the ground. What did you find the most rewarding about the work? What’s the most fun about it for you?

Britt Hunter: Yeah, I love going into a room where I feel like I’m not sure if they’re going to listen to what I’m saying. So that could be middle school students. I mean, that is one group of children. I was like, I’m not going to teach middle school. I just I don’t have it in me. I’m not patient enough. But when I get into a room like a group of middle schoolers and they are on the edge of their seats or they’re actually not talking to their friends or they’re actually not on their phones, that feels really good because I know they’re taking something in and I don’t need them to change their trajectory tomorrow. I just want them to keep a little nugget, keep one thing and. And refer back to it know months from now, years from now, and encourage them to listen to other people, to listen to people’s stories, listen to what you know, whatever you’re going to go and go through in life. Someone’s already done this. Life is life is not a novel concept. You know, challenge is not novel. People have done this. And so anytime I see a room of people that I was doubting would listen to me, listen. I’m like, Yeah, good.

Stone Payton: So, so much of this wisdom that you are now pouring into other people came kind of the hard way. Take us back a little bit. If it’s not too painful to where you had this abrupt shift in your how did you put it? It it threatened you. It put your identity in jeopardy, at least for for you in your mind, right?

Britt Hunter: Yeah, I think and I think a lot of athletes can relate to this and not just athletes. Right. I think people when I went to business school at Vanderbilt, we had a lot of military current active and formerly active military people. And they were also going through the same thing. You know, when you’re an athlete and you’re doing something for your entirety of your life, I had I hadn’t really played basketball for so long, but between the ages of 13 and 17, I went from missing every layup to becoming the number one player in the city. The State. The Country Parade. All-american USA, all-American McDonald’s all-American. I was the first girl in the McDonald’s dunk contest, and it plays every year because it’s LeBron’s year. It’s 2003. And, you know, this is like the most notoriety I’m getting. It’s it’s crazy. It’s not it wasn’t a goal of mine, So I’m taking it in stride, but I am getting used to it and I am getting used to people associating my name with basketball. Their third game of the season. I’ve never had an injury before in my life. I tear my knee and I have a knee reconstruction, so I have a cadaver meniscus put in my knee. A 40 year old man died and he donated organs and tissue and I got his meniscus, which is awesome. But when you have a surgery like that, you’re not meant to play basketball on it. You’re meant to walk leisurely around the park. But I had four more years left and I wanted to try.

Britt Hunter: So I was actually only able to play 15 minutes a game. There was a stopwatch, a literal stopwatch on the sidelines with my trainer. I was only allowed to practice for 15 minutes and I went back to kind of missing every layup. You know, my mechanics were way off, but more than anything, I was in my head. I was very confused about who am I now that I’m not this thing. And. It was I was I was really depressed. You know, I do talk about this part openly because, again, I want to make sure people know that you can see a successful person, but that doesn’t mean that they didn’t go through anything. So I was extremely depressed. I developed an eating disorder. I mean, and I did that thing that every that most people do, they pretend like they’re fine. And I read a ton of books. This was my escape. Like, I’m going to put on a happy face and be present and be this silly, jokey teammate that all my teammates know me to be. But I you know, every time I was reading, I was deeply, deeply sad. And I think my teammates now, even today, if you told them that they wouldn’t remember the sad part, they’d only remember the reading part. I’m like, Yeah, I was going through it, but. Yeah. You know, time and changing my self-talk and finally asking for help really helped me climb out of that.

Stone Payton: Well, that’s important. Council, I think. And I think so many of us who have accomplished a little bit of something and some domain, maybe we’re I don’t know, maybe it’s for me personally, maybe because I want to have a certain position or image in the marketplace for me. Believe me, I’m no basketball star. But in the marketplace, I’ve had some success and I think maybe I have fallen into the trap periodically of don’t want to let anyone know that I’m vulnerable or need help. And then when I have asked for help, people help immediate help.

Britt Hunter: Right immediately. And they’re you know, it’s kind of like it’s weird because you’re like, man, this whole time I got to just set this. Well, you also you also kind of go through this moment where you’re like, It’s not that bad. You know, you start to compare yourself to other people’s problems. People have real problems. My problem is not a real problem. Right. And it is a problem. You know, you know, there’s no qualifier for problems. You know, you don’t have to compare yourself to someone with less than you to say that you need help. So.

Stone Payton: So have you developed discovered some sort of discipline, rigor, methodology structure around shifting your self-talk? Like beyond just saying I’ve got to talk to myself differently? Do you have some sort of process or some some way that you try to help people revisit the way they talk to themselves?

Britt Hunter: Yeah. So I really like for people to go to another time where they maybe weren’t feeling the way they’re feeling right now, and that has been really helpful for me. So perfect example, when I was applying to business school, I was deathly afraid of taking the GMAT, right? I don’t know. It’s just it’s it’s that fear and anxiety you have of standardized testing. And I used everything. Standardized testing is not fair. Standardized testing is wrong. You know, we shouldn’t do this thing. I’m not a good test taker. All of these things. But then I kind of thought like, you know, I also used to be really bad at basketball, and the only way I got really good at it was spending. An increasingly serious amount of time working on it. And so you go you have to go back to you’ve been in this position before. What did you do that worked for you before? And it seems obvious to do. But I think walking people through taking, taking an example from someone, letting them walk through that example and talk, talk to me about it. What did you do? And I think people look for 1 to 1 connections like, Oh, I worked out in the gym. Well, working out in the gym is not going to help me on the GMAT. But. But what was it tangibly that I did? Well, I was disciplined about getting up and doing it. I also practiced against boys because they were better than me. And so that meant practice tests needed to be rigorous. They needed to be harder than the actual test, right? And so it’s like trying to find those transferable skills that you’ve already actually used and apply them here.

Stone Payton: So when you’re on stage or one on one or small groups, what are some of the key? I don’t know what to call them points, pillars. Like I know I’m going to if I’m going to visit with this group, I know we’re going to cover this, this and this. Is there something like that for you?

Britt Hunter: Not all the time. So some people have different messages that they want to get through to their group. They’re typically all the same, though, right? Persevere. Do your best. Be kind. These are typically the big rocks. But I really like to I really like to personalize what I’m talking about. I don’t want to come in with something canned. And this is where the storytelling comes in. I mean, I have thousands of stories. I just feel like I’ve been through so many different things and on purpose. They were all some of them I fell into, some of them were very intentional, but I make it a point to learn something even when the situation is horrible and bad and I don’t want to be there. There’s something to be taken away from that. So no, I really like to meet the person and say, What is it you want to get across to your group? What is it that you you think your group is struggling with? What is a core pillar that you guys already have that I can help you stand up? So no, I really like to speak to what the what the audience needs.

Stone Payton: So did you study in some regard to become good at speaking? Did it come very naturally? Was it a little bit of both Because you mentioned mechanics and basketball? Yeah, I didn’t mention it to you before we went on air. I did grow up around the game a little bit as a young kid. My dad was a high school basketball coach. Oh, nice. I’m a little bit familiar with I know how important the mechanics, the fundamentals, all of that stuff is. Are there some some things like that that you studied up on and or maybe got a mentor to help you become a good speaker?

Britt Hunter: Yeah, I’m doing that now, actually. I mean, I’ve been kind of, you know, I’ve got this like, raw talent in me. And like I said, this kind of spurred from people have always been asking me to speak since I was 17. Oh, can you speak at this event? Can you come here? Can you be on this panel? Can you moderate this panel? Can you be our keynote? And I say yes to everything, right? So long as I’ve got enough sleep and I have time to prepare. But I want to say yes. And even if I’m terrified, I want to challenge myself to to make a connection with groups. And so now I am actually working with mentors and I am getting more formal training because, yeah, I could go on this way like, Oh, I’m pretty good. People want me. Yeah, right, right. But, but no, I want to I want to get to my best potential, right? I want to do that thing. I’m preaching to other people. Like why I just do something? Why not be the best that you can be at that thing? So that’s what I’m seeking to do.

Stone Payton: All right. So let’s talk a little bit more about the work. There’s there’s the speaking. Is there an opportunity to do more like, I don’t know, like a workshop kind of environment or a facilitator? Yeah. Okay. Yeah, say more about that.

Britt Hunter: So I am currently in the process of building content. Like I said, especially for student athletes, there is a big need for explaining the transferable skills that student athletes bring to the table. So I love to use this example a lot. I say, you know, when you go into a networking room, for example, and you’re maybe at a job fair and you’ve got corporate people there, corporate people don’t really understand what athletes bring to the table either because they don’t have any work experience on their resume. And so there’s this stifled conversation that’s just not happening. An athlete doesn’t know how to sell themselves and a company doesn’t know what they bring. And so I like to ask them like, okay, so, you know, as athletes, we’ve been through actually quite a bit. There are some things that we have as leaders that companies spend millions of dollars on, and it’s leadership. And these millions of dollars go to explaining to managers how to be agile, right? How to be adaptable, how to be personable, how to leverage your team, how to trust your team. These are all things that athletes do every day without even blinking, but they don’t know how to explain that to an employer. Right? And so that’s just one example of something I would walk them through, but also walk them through like how to network effectively. Right. And a lot of the things that I would be focusing on aren’t things that they can take and apply right away. And I think that’s something that everybody wants. People want an answer right now. I want to know how I can land this thing today and be done. And it’s like, no, this is a journey. So here’s some things you can do today, next month, next year and the next five years. And so working on some workshops in that regard. But I also I’m a facilitator, so I love presenting. There’s always an opportunity to freshen up or liven up some content that someone’s already created.

Stone Payton: Well, it’s a great example and it it strikes me as you were talking, it’s. It’s an interesting example for someone like you that had the talent and the drive and you were so successful and then, you know, you got you got hit by a bus, figuratively, right. But there’s also all of these kids and they’re all kids to me. I had my 60th birthday a couple of weeks ago that, you know, maybe there are no Brett Hunter, but they were good, successful Division one, Division two, whatever, ballplayer athlete. And now they’ve got to take this different path. They still have some of those same transition challenges, right? They’ve got to shift because they’ve been pouring their heart into anything from, you know, the high jump to the baseball or softball or.

Britt Hunter: Yeah, I’m and, you know, I think that’s it’s so interesting. I can run into an athlete from AD3 school and they did crew for example. Right They’re doing rowing. It’s not related to anything that I’ve done before, but their self-talk is also different. Oh, well, you know, I only played at D three. It wasn’t like a big deal and I’m like, I’m sorry. You balanced a, you know, academic schedule and I know you were on the water at 530 in the morning. Everybody’s not doing that. Right. And if you’re at AD3 school, you’re not necessarily getting funding to be there. This is like a whole new level of passion that you had. And so it’s really I just I have so much respect for people who are juggling two things at once. Like there’s so there’s so much skill in just doing that, and they don’t really see that all the time. You know, you you had to be present for practice. You had to be ready for competition. You had to encourage your teammates, you had to build yourself up. There are so many things that you have to do that goes into just one event that a lot of people struggle with just on a regular day to day basis, and they’re not necessarily performing at anything. So again, it’s that thing like reach into what you’ve done before and really consider the success that was sitting there. Success is not going to AD1 school. Success is not going pro. That is a kind of success. But. Just there’s just so many levels to success, you know.

Stone Payton: How great would it be? And maybe this is happening for an athletic program to have you there working with their athletes all the way through.

Britt Hunter: Yeah, I would love that.

Stone Payton: Their athletic career at that school because this is incredibly helpful, I’m sure, to someone who’s about to graduate or graduated six months ago and is struggling. But you catch them coming in. Yeah. And you prepare them all along the way. Even more powerful, right?

Britt Hunter: Yeah, And I love that because there you are a different person your freshman year, your sophomore year, your junior year. You are you are completely different human and your priorities shift dramatically. And so what a freshman wants and needs is definitely not what a junior going into their senior senior year need or want. And so definitely speaking and acknowledging those differences and celebrating those differences is definitely something that I want to do because, yeah, I grew tremendously in that time and. Yeah, it’s a great time.

Stone Payton: All right, well, let’s get to them early and often. Yeah, absolutely. Well, and along those same lines, I am curious, how does the whole sales and marketing thing work for you, for your speaking practice? Do you find that you do need some process for getting out there and kind of shaking the trees and cultivating relationships and conversations with prospective clients or because of the notoriety and because of the prolific work? Is it pretty much just coming to you and you’re working your way through it?

Britt Hunter: It’s a little bit of both, right? And so part of getting better is me honing the skill of selling myself. I’m not super. I always tell my friends, like if you have a fundraiser or you have an idea you want to sell, I will be on your team because I am the best at selling someone else’s idea when it comes to me and what I’m doing. I’m a little bit more modest about it, right? And I’m working through that. I know what I deliver. I know what I offer, but I don’t I don’t want to be the cheesy speaker that’s like, Oh, I can solve all your problems. I’m like, No, I want to be a good fit. I want to be something that you actually need. So I do quite I mean, I’m a social butterfly. I go out quite a bit and I just really start to talk about things I’m passionate about. And so I’m just talking about the things I’m passionate about. People will tap me and say, I’d love for you to get in front of my team and talk to them about x, x and x and some people I need to like, you know, reach out cold, call a little bit, Hey, I really be interested in and talking with this group. I’d love to talk to your sales team about X and really going after targets and what that means and what that entails and how to leverage each other and the importance of communication and asking for help and things like that. And so I’m stretching myself. I am doing a little bit of both, but I’m definitely not taking it for granted, you know?

Stone Payton: So I have my marketing hat on now, right? So now I want to get you in front of every athletic director across the country, right? Because I want you in there early and often. And then my vision for you, if we if we play this out, is that it’s like the Carfax. You know, when you buy a used car, you want to see the Carfax. So if I if my son is a college prospect and you’re recruiting him heavily, then the Carfax for me is. Well, tell me about your Brett Hunter program. Yeah.

Britt Hunter: Yeah, absolutely.

Stone Payton: Like that’s that would be Nirvana right there, right? Yeah.

Britt Hunter: You get all the information. Just tell me everything. The good, the bad and the ugly. That’s a favorite question I ask in interviews. Tell me three things you don’t like about this job. Tell me three things you don’t like about this. And so, yeah, I’m. I’m all about transparency and sharing what I know.

Stone Payton: So how do you and you touched on this a little bit earlier. We often have conversations around metrics with a variety of guests who come in here. They do work and they have a way of measuring the value of their work and the return on investment and all that. How do you apply measuring to your to your work? Like you mentioned, that’s not success. That’s a pat that is an example of a way to succeed. When you talked about becoming professional, like at the end of the day, at the end of the month or quarter, how do you look back and say, Yeah, Brett, you’re on track or Yeah. Brett You’re a little off. Like what’s, what’s your yardstick or Yeah.

Britt Hunter: So I love when people refer me to other people. And so if I can impact a group enough that they were compelled enough to say, Hey, you want or need or something, this person, or even if they don’t have that, they say, Hey, listen, I think you’d be great over here. You should. You know, it’s that networking piece for me because I do want to be in a space of like minded people. Like I said, I don’t want to give talks in a check box fashion, and I’m not going to do that. You know, I do. And I work at my job currently. And so I know a lot of people want to, you know, have DNI speakers and things like that, but I’m not going to do it if it’s a checkbox exercise. So I really want to be in a space where people are like minded and actually want measurable. Changes that they want to see and an ongoing relationship. So if someone can get me somewhere else where we are all thinking the same way and being open and and really wanting to do the work, then to me that’s perfect.

Stone Payton: Do you mind if we dive into DNI?

Speaker4: Yeah, let’s do it.

Stone Payton: Diversity and inclusion, if I got that right. Yes. And you just kind of glossed over it pretty quickly, but apparently you have a day job.

Britt Hunter: Yeah, I have a day job. I work at Microsoft all day.

Stone Payton: You know, I’ve heard of them.

Britt Hunter: They’re pretty they’re pretty well known. Maybe a little.

Speaker4: Bit.

Stone Payton: All right. So diversity and inclusion, what have you learned and what are you working on in that regard in that space? Yeah.

Britt Hunter: So I work in the cloud business at Microsoft. And so that is that is our moneymaker, right? We are trying to lead an AI in the cloud. And so I work with a ton of engineers, really, really smart people. And you know, engineers come from all walks of life. But I think the other thing is everybody, while we’re they’re all doing the same work, they’re all different people and they want that acknowledgment of being different. And they actually do want storytelling. They do want to hear about each other’s perspectives. And it also helps people collaborate more. When I know a little bit more about you and your personal life, I don’t need to know all the intricate details. But if I can just learn one little thing about you that can increase my empathy towards you, we’re going to work better together. And so what I’m doing is we’re starting off pretty basic. We’re going to just make sure we have accountability. And so we work with the leaders in in the organization and say, Hey, what are your goals? What are your actual DNI goals? And it doesn’t have to be, oh, we want to hire, you know, 50, 50 women by the end of the year. That’s not necessarily diversity and inclusion. That’s a that’s a target. That’s a checkbox. What are you doing to actually build more community where people feel comfortable and safe being at work, talking at work, sharing ideas, disagreeing, right. Like everyone feels included in the conversation. There are some things, metric wise, like who are you promoting, how often are you promoting and are you even considering this diversity portion of it? You have to think about it sometimes actively.

Britt Hunter: It doesn’t just come naturally. So right now we’re just working on building the framework of what are the goals and we’re going to measure you against those goals and we’re going to make your goals public to your whole organization. Yeah. And so accountability is a huge, huge, huge part of DNI. You can’t just also you can’t just put it on the website and say, this is what I’m doing. You have to check in on it. We’re going to talk about it quarterly. Hey, these are our goals. Here’s how we’re doing towards these goals and being honest when you don’t meet those goals. And so that requires a conversation. It requires trust. But we’re trying to build that type of culture. And so that leads to more transparency. So that’s the first framework. The next thing is ensuring that employees feel empowered. So every company has employee resource groups, right? You have Hispanics at Microsoft, you have women at Microsoft, the queer community at Microsoft, Asians, et cetera. You have all these different groups. And it’s not like they it’s not I think there’s a perception that like these ERGs, these employee resource groups are going to like, solve world hunger. We’re going to get, you know, all of our friends at the company. We’re going to solve world hunger. And it’s like sometimes it’s not about that. Sometimes it’s just about having community. And so how can we help? How can I help them build community, especially when we’re virtual? It’s really hard, right? Like I’m based here in Atlanta, but my whole team is in Redmond, which is Seattle.

Speaker4: Really? Yeah.

Britt Hunter: And that’s that’s the case for a lot of people. But how can we build that type of community? And it really starts with leadership, right?

Speaker4: Sure.

Britt Hunter: On top of that, leaders have to be present at these employee resource group events. So every leader is actually tied to a group. So they’re an exec sponsor and it’s like, okay, you can’t just say you’re an exec sponsor. What events do you attend? Do you have an AMA, which is an ask me anything, Do you allow this group to come to you and say, Hey, this is what we’re feeling, this is what we like, this is what we want changed. What can you do here? Hey, we want more learning opportunities. How can we do that? Like, how are you actually functioning? And so those are the first two things we’re working on. But like I said, it’s a continual it’s something you can’t just like, okay, boom, we made our core priorities done, okay? Boom. We made an employee resource group and there’s an exec sponsor done. No, it’s a continual ecosystem they have to continue to build. And then when you do that. They get to build their own thing, you know? Now I’m not needed anymore, which is great. I think that’s the ideal position, is to be somewhere where you can build something and walk away and be like, okay, I’ll go build something else somewhere else now.

Stone Payton: So have you had the opportunity? I’m almost certain that the answer is yes. So tell me about what you’ve witnessed, if you can, about the genuine intrinsic, real value of having a truly diverse and inclusive work environment. I mean, there is the it’s good marketing and mojo and goodwill and it’s good presence. Like I want everybody to know that we’re, you know, diverse and inclusive at the Business RadioX network. So that’s just good marketing. But that’s, that’s that. But there’s actual genuine bottom line, green dollar ROI value to having people with different frames of reference and culture. Exactly. Speak to that.

Britt Hunter: So yeah, so I think a perfect example and I don’t work in, I don’t work in a product sphere, but something that Microsoft does that is really awesome is they have a abilities lab. It’s often referred to as a disabilities lab. And so this team actually works within Xbox, and that’s because everybody’s a gamer, you know, despite, you know, you know, we have people who have appendages missing, you know, people with low vision. And we we can call this group the disability group. We can also call them neurodiverse. These are people who just they have different strengths and but they like to game. How can you build a game for community without the community? It’s impossible. You can’t really do that. And so creating diversity on a team just helps you better work and deliver to the general population. I mean, it seems obvious, but there are so many people in a room making a decision for another group with nobody from that group in the room. Yeah, and I think people are afraid about it because, oh, it’ll slow us down. This person will only come in to complain, you know, And it’s kind of like, well, that’s one way to think about it. The other way to think about it is they’re actually going to challenge you and then, boom, you’re done. You don’t actually have to revisit and redo things, right? It’s like you’re building something and then you have to recall it because you didn’t consider X, Y and Z. Well, you didn’t have X, Y and Z in the room. And so at a very basic level, within my team, within my org, I really we’re looking to build up the neurodiverse erg and I really like being in this position because I learn a lot more, right? I am queer, I am black, I am female.

Britt Hunter: I’m also six feet six three actually. So I have my own different I have my own, you know, situations with height. But you know, I think about myself and those spheres. But there are other spheres out there that I don’t even think about. And so when I’m in this role, I get to open my eyes and go, Oh wow, this group also needs advocating for. And so the Neurodiverse group is a perfect example. We held a session. It says, Hey, this is what neurodiversity is, this is how we hire for neurodiversity. And I think we had a huge attendance rate, people who were both neurodiverse and people who weren’t who were just curious, Right. And the comments the comments in the chat were. So it was it was there was so much curiosity. People were like, Oh, I didn’t know ADHD was considered Neurodiverse. Oh, I didn’t know that like low vision was an actual issue and that, you know, this, this email that I wrote, this PowerPoint that I wrote, I should actually put on the accessibility things because if someone can’t read it or see it, they can’t work on it. And now they’re immediately excluded from the project. And it’s like these really small things that you can shift that just you don’t even think about Why? Because you don’t hear from this group. And so, I mean, it’s just it just offers collaboration. And if people can go slow to go fast, everything is just better.

Stone Payton: And people who are members of these groups, they all have unique perspective or different than maybe we we have. And boy, they can come in with some real answers on some challenges that we’ve never thought about too.

Speaker4: Right. They can’t.

Britt Hunter: And and there’s there’s nuances within that group. I think a perfect example is and this was like I’ve taught many of my managers about this, you know, we sometimes we look at the metrics of like, how many African American black is the way they use it at Microsoft. Rb How many RB people do we have in the org? How many people have left? How many people have transferred out? You know, and let’s talk about that. Why? And I said, Well, let’s also figure out how many of the RB are actual African American, how many are actually African? She’s like, Well, what’s. Well, they’re both. I said, No, no.

Speaker4: They’re not the same.

Britt Hunter: They’re completely different. There is a nuance within that. Africans are very man, I went to business school with a ton of international students and the suggestion I got, you know, people give you tips when you go to business school. And the one tip I heard that no one else had said was become friends with your international peers. Period.

Speaker4: Full stop.

Britt Hunter: Period. Full stop. And I learned so much about their struggle and just getting here, being here, the visa process, their job hunt. I mean, it is hard and it put my life in what I was going through into perspective. But more importantly, when I would hang out with my African peers, you know, their dialect changed. They weren’t even fully speaking English anymore. They’re speaking just a lot of different other things. I mean, it is English, but it’s a different form of English. It’s kind of like patois for West Indian people. And I’m like, Wow, like you guys are only doing this with each other. I wonder how many times you guys wish you could just talk like this all day, but you’re not. You’re having to talk, you know, the queen’s English and some of them, some of them would call it. But you just see them open up and you see them liven up. And I was fortunate to be allowed in that space because they’re very communal, like the African people are very they not all, but they really like to be amongst each other. They have that kindred ness, especially when they’re not in their own homes or they’re not with their, you know, their families and those countries. And so, yeah, there’s just.

Speaker4: It was just.

Britt Hunter: It’s fascinating to me. And so I love the nuances within everything. And I love learning about all the nuances. And it’s not about solving for all the nuances. I think that’s another misconception we have to solve for everybody. And that’s not always the case. Sometimes acknowledging it is enough. It’s enough just to say I get it is enough sometimes.

Stone Payton: All right. Before we wrap, I’m going to shift gears on you a little bit and ask you about hobbies, passions outside the scope of the work we’re talking about. My listeners know that I like to hunt, fish and travel and that I have a real heart for young entrepreneurs and introducing young people to that path. Yeah. So how about for you outside the scope of what we’ve been talking about?

Britt Hunter: Yeah, I love cycling, so yeah, I try to go on a ride every Friday now. I used to cycle a lot when I lived in Seattle. You know, I never did a century ride. That’s 100 miles. Never did that. But I try to do 25 every week minimum on a Friday. And so, yeah, I love to cycle. I recently got certified as a yoga instructor and yeah, I by default had to love yoga just because of all the injuries I’ve had. I’m trying to envision it.

Stone Payton: I’m trying to envision six foot three. Yeah. Like, you know, bend over and take up space.

Britt Hunter: I take up a lot of space and it’s, it’s really, it’s, it’s fun because I get to tell people what I do in my body and because I, you know, I take up more space so I can’t do the pose just the way you did it. I have to do it this other way. And then they try it and they’re like, Wow, that feels different too. And I’m like, Yeah, my body’s a little different. So yeah, I love yoga, I love cycling and I love reading. Yeah, I still love reading. I’m a historical fiction nut. I love it. It’s like the best way to take in information in a narrative form. And I just think I love history and I think that’s part of it, right? Like I said, storytelling life is not a new concept. You can learn so much about yourself and other people through people’s memoirs, through people’s historical fiction readings. I mean, it adds so much color and nuance to everybody’s experience that it just I don’t know. I feel like it builds more empathy.

Stone Payton: All right. Let’s leave our listeners with a couple of I’ll call them pro tips, right? A couple of things they can be thinking about reading, you know, like and maybe there’s some specific works that you’re you’re like, you know, go, go read this lady or go read this guy. But just some things that folks can do on their own just to start working on anything from a student, kind of prepping for that transition to an athletic director or a or a parent. Just a couple of actionable things. And look, gang, if and I’m sure it does, if any of this topic interests you, just reach out and have a conversation with Brett. That’s the number one pro tip. But yeah, some things to start noodling on, thinking about reading, doing, stop doing. Yeah.

Britt Hunter: So I would say one is to maybe slow down on social media. I, I have removed myself from the gram as they say about three years ago and an uptick of my just general productivity everywhere else has has increased significantly. It’s also just not great for my mental health. But I had to get honest about that. I don’t think I wanted to be honest with myself about that. So check in with yourself if you if you can do that with moderation, go for it. I’m not at a place where I can do it with moderation. So I just cut it out. And it’s been nice. It’s been quite nice. And even if you don’t get rid of it, maybe take a break from it every now and again. I find that information can be a little divisive. And I hate to see that, you know, I hate to see people share ideas and then get attacked for them. That’s not right. The other thing I would say is meet people who look and sound and seem different than you. I think that is so very important, especially right now. I see a lot of people, you know, everyone will say this, oh, black people are not a monolith. White people are not a monolith. But I’m seeing people kind of just gravitate towards people who think like them. And I really think it’s important to go talk to people who don’t look anything like you.

Britt Hunter: It’s so, so important to hear their story. You might have a lot more in common. And yeah, I would say if you have some books that you want to read, I really love the book. During the pandemic I read, Maybe you should talk to someone that was a very popular book. Maybe you should talk to someone. A therapist writes it, and she writes about her own patients and then her own therapy sessions. And it was a moving book. I recommend it to everybody. Any book by my favorite author, Colson Whitehead. He’s a two time Pulitzer Prize winning author. He wrote The Underground Railroad and Nickel Boys. Those are the two books that got the Pulitzer Prize and my other favorite. Author is Wally Lamb. Wally Lamb was actually a professor at UConn, and I didn’t know that until my third book. But also one of his books became a miniseries on HBO with Mark Ruffalo. So Wally Lamb is there you know, they’re on the he’s on the Jodi Picoult Lane. I don’t know if you read Jodi Picoult, but her books always involve a child being murdered some way. And it’s so sad. But the the writing is so beautiful and moving. So, yeah, I don’t know. Maybe I shouldn’t have ended on that one. But I love those people.

Speaker4: No, I think it’s marvelous.

Stone Payton: Council. I’m really glad that I asked. And another takeaway from earlier in the conversation, you guys call it over at Microsoft AMA. Ask me anything, ask me anything. Business RadioX may tear a page out of that playbook and do like a ask me anything because it’s easy for us to get on the mic, you know, and let our our clients and all. That’s fine. It has been an absolute delight having you on the on the show. Thank you. I want to make sure that our listeners can connect with you, tap into your work, So let’s make it easy for them to to do that, even if it’s not on the gram anymore.

Speaker4: Yeah.

Britt Hunter: So I am found on LinkedIn. This is my main site. I am on there every day connecting with my peers. Linkedin. My name is under Britt Hunter. You’ll see there will be a subheading DNI. Speaker Microsoft, Yogi It’s all there. And I also have a Twitter handle at the Britt brand Underscore And yeah, I’m also on Speaker Hub, so if you are on the speaker hub and you’re looking for actual speakers, my profile is there under Britt Hunter Yeah.

Stone Payton: This has been so much fun. It’s been informative, it’s been inspiring. Thank you so much for coming. Thanks for sharing your insight and your perspective and I hope you’ll come back sometime.

Britt Hunter: This is awesome.

Speaker4: Woodstock’s beautiful.

Stone Payton: My pleasure. All right. Until next time. This is Stone Payton for our guest today, professional speaker Bret Hunter and everyone here at the business radio x family saying we’ll see you in the fast lane.

 

Tagged With: Britt Hunter

Women in Business Putting Food on Our Tables Part 4

August 23, 2023 by angishields

WomeninBusinessPuttingFoodonOurTablesPt4Feature
Women in Motion
Women in Business Putting Food on Our Tables Part 4
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

In this episode of Women in Motion, host Lee Kantor discusses the food and beverage industry with guests Rhonda Busnardo, Verona Tang, and Cindy Convery. The guests share information about their companies and the importance of health and healthy diets in their businesses.

The conversation then shifts to trade shows and the opportunities they provide for small businesses. They also talk about the areas where the food industry can improve, such as waiving slotting fees and educating consumers.

Rhonda-BusnardoRhonda Busnardo has worked in the Food sector most of her career starting off in retail, moving into food and beverage manufacturing and distribution, and currently in the Gaming and Entertainment industry.

Rhonda grew up in Southern New Jersey. Rhonda and her husband, Anthony, have 4 boys aged 20, 14, 12, and 6.

When Rhonda isn’t working, she enjoys family time and being at the beach. Rhonda enjoys kayaking, boating, dancing, and is currently working on her long game in golf.

Cindy-ConveryCindy Convery is a member of the Choctaw Nation of Oklahoma and the founder of PureWild Co. marine collagen products.

PureWild Co. launched in June 2020 in 7 stores. PureWild products are now available in 800 stores nationwide.

Products include collagen infused drinks, collagen infused wines and collagen supplements formulated for recovery from breast cancer, autoimmune disorders and osteoporosis.

PureWild Co. is working with Native American support groups to donate supplements to Native women in need. PureWild Co. is a certified Native American Woman owned company based in Ojai, California.

Before launching PureWild Co. Cindy worked as a director at ABC TV in San Francisco and as a consultant for Warner Bros and Disney creating movie advertising campaigns.

Cindy is a graduate of the University of California at Berkeley and attended Le Cordon Bleu Cooking School in Paris. Cindy is the mother of 2 daughters and lives in Ojai, California.

Verona-TangVerona Tang has been involved with the food industry since 1998. She started her private practice in 2015. They have two trademarks in the market,  Little Jasmine and Arroyo Kitchen.

Little Jasmine and Arroyo Kitchen, a women- and minority-owned company, specializes in food that intersects clean ingredients and mouth-watering fusion flavors. The creative products are gluten-free, USDA organic, Non-GMO-certified, and free of preservatives and additives.

They are carefully sourced throughout the world, from India to Italy, bringing international cuisine directly to the consumer.

About our Co-Host

Pamela-Williamson-WBEC-WestDr. Pamela Williamson, President & CEO of WBEC-West,  is an exemplary, dedicated individual, and has extensive experience as a senior leader for over twenty years.

She has served as the CEO of SABA 7 a consulting firm, overseen quality control at a Psychiatric urgent care facility of a National Behavioral Health Care Organization where she served as Vice President and Deputy Director,and has served as the CEO of WBEC-West, since 2008.

Her extensive experience in developing and implementing innovative alliances with key stakeholders has enabled the organizations to reach new levels of growth and stability. Her ability to lead and empower staff members creates a strong team environment which filters throughout the entire organization.

She takes an active role in facilitating connections between corporations and women business enterprises and sees a promising future for WBENC Certified women-owned businesses.

Dr. Williamson holds a Doctorate in Healthcare Administration, a Master’s degrees in Business Administration, and bachelor degrees in both Psychology and Sociology.

Connect with Dr. Williamson on LinkedIn.

Music Provided by M PATH MUSIC

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios. It’s time for Women in Motion. Brought to you by Wbec West. Join forces, Succeed Together. Now here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here, another episode of Women in Motion brought to you by our good friends at WBEC West. So excited to be talking to the ladies we have. Today’s topic is putting food and beverages on our tables and we have some experts in the food and beverage industries excited to be sharing they’re doing and just their knowledge about the industry. Today on the show we have Rhonda Busnardo with Caesars, we have Verona Tang, with Little Jasmine and Arroyo Kitchen and Cindy Convery with PureWild Co Inc. Welcome, ladies.

Verona Tang: [00:01:02] Thank you. Thank you very much.

Lee Kantor: [00:01:03] So to kick off the show, I’d like to go around the table and get each one of you maybe to share the elevator pitch of your company. Cindy, why don’t we start with you?

Cindy Convery: [00:01:13] Oh, thanks, Lee I’m Cindy Convery. I’m based in Ojai, California, and my company is PureWild Co. It’s a wellness company that makes collagen infused products like functional beverages. We’re in about a thousand retail markets in all 50 states. The first ever collagen infused low alcohol wines, which I love, and collagen supplements that were formulated to support women recovering from breast cancer and autoimmune disease.

Lee Kantor: [00:01:42] Verona.

Verona Tang: [00:01:42] Yes, my business. Little Jasmine and Arroyo Kitchen. We are based in Los Angeles, California, and we are specialty food business. The concept of the business is we want to try to put international cuisine on your home table as well as some unique natural, essential oil and non-food items. And we are currently distributing our items nationwide about two 3000 stores and which including mainstream chain Kroger’s, as well as ethnic markets. And we have unique items such as organic seaweed, and we also have premium oolong tea as well as we have a fruit bottle tea and we are still developing a more unique and fusion items to our consumer.

Lee Kantor: [00:02:32] And Rhonda, do you mind sharing kind of a little bit about Caesars and your role?

Rhonda Busnardo: [00:02:37] No, my name is Rhonda Busnardo. I’m the director of Strategic Sourcing on the food and beverage side. Basically, I’m finding the best food at the best price to bring to customers at our restaurants and give them the best food experience across the nation.

Lee Kantor: [00:02:51] Great. So I’d like to kick off the show today to talk a little bit about health and a healthy diet. How does just kind of the overarching trend towards a more healthy diet impacted each of your businesses? And let’s start maybe at from the largest enterprise Caesars. Rhonda, why don’t you start with you and how important is kind of this healthy lifestyle in the choices you make?

Rhonda Busnardo: [00:03:17] And it’s actually very important to Caesars. We are obviously looking to bring the customers and consumers what they want, but we do that in the cleanest and healthiest way possible. One of the trends that we’re seeing is health foods and plant based items. It’s actually becoming more and more important to the consumer as they get more educated on health and and what we put into our bodies. So we try to match that and always have those options on our menus for the people that are health conscious.

Lee Kantor: [00:03:50] Cindy, can you talk about how important health is to your firm?

Cindy Convery: [00:03:53] Sure.

Cindy Convery: [00:03:54] Actually, I was just working on this pitch because I’m a member of the Choctaw Nation of Oklahoma, and Pure Wild is the only certified Native American woman owned brand within food and beverage with national sales. It’s a very small world. And the company was financed by the Bureau of Indian Affairs. So it’s very much, you know, very much supported by Native American world. And I started the company because my mother was born in the Choctaw Nation in a house with no running water. A true and true, very true food desert. There were no healthy choices. So I grew up in a in an environment and a family that didn’t have access or education really about healthy food. So, you know, that was my foundation for starting the company. And then in June 2020, when I had my first products, it was the height of Covid. I emailed Erewhon Markets in LA seven stores. I think there are more now, but I emailed at eight in the morning and at noon they got back to me and brought in all of my functional beverages. You know that quickly because Covid was just driving that wellness desire for wellness. And what I’ve learned by expanding across the country is that really that middle part of the country is is just really hungry for healthy choices. You know, it’s my sales are much higher in the Midwest, in fact, which I think is a really fascinating because you don’t consider, you know, wide open spaces as big places to sell cutting edge wellness products. It’s an education.

Lee Kantor: [00:05:28] Verona.

Verona Tang: [00:05:29] Yes, health eating health diet is so important for me. And what we want to present here and is a food that is healthy, but it’s also delicious. So what I’m what I’m trying to do here, we are providing a really transparent ingredients. And also we do we try not to compromise the flavor. Most consumer will think it’s a healthy, healthy product, and delicious product usually doesn’t have the equal sign. And we kind of want to close that gap. So we try to we try to manipulate the ingredients and bring a few items that is healthy and delicious. And and the delicious is also important so people can continue and and also wanting to eat healthy food, not only just if they just think about healthy food, but it’s not delicious. Usually people will not be um people can not last this consumer will not not keep buying the same food. So so that’s our more purchase approach. And I personally think that is very important.

Lee Kantor: [00:06:39] So let me put this out to the group. How can kind of emerging or smaller brands compete with the larger players when it comes to quality, high quality, healthy ingredients? Like how do you differentiate yourself and how do you position yourself in this very competitive world?

Verona Tang: [00:06:58] This question is from me, right?

Lee Kantor: [00:07:00] Sure. Anybody could start. Go right ahead.

Verona Tang: [00:07:04] Yes, because this is a great question. So first, I like to really be transparent to our ingredients. Little things here. There, you know, no corn sirup, no fruit toss. Um, like we have our bottle fruit tea and it is sugar added. Um, but it’s limited and we use cane sugar, so it’s still flavorful and delicious, but the ingredients pretty clean and natural, things like that. And also we want to differentiate ourself that how we investigate our manufacturer that we work with worldwide, we work with, of course, manufacturers in the United States, we work with the manufacturers in Taiwan, we work with manufacturing in Italy, in Europe, and we do an audit once, twice a year. And so we know exactly how, um, what kind of product we bring to our consumer, for example, that we just launched that high end Oolong tea and everything, the sourcing, everything is the tea farm from Taiwan. It’s a small, it’s a small lot. So we see all the quality control and we know the ingredients where they come from. A lot of time that when we buy food, we of course we see the label, but it’s not all the label and stated that where the ingredients come from and the ingredient is something which is very important. And so we are really we I personally emphasize on the ingredient and the origination and everything that how we can put everything together and differentiate ourself is delicious and it’s healthy enough and with a premium quality.

Cindy Convery: [00:08:57] Lee Um, I think my experience with customers and with differentiating a small brand to a large corporation, you know, there’s obviously the financial challenge because I don’t have the marketing budget to compete with somebody that’s got 5 to 10 million in venture capital or a Coca-Cola type brand, which is not our category anyway. But they do have a healthy options they’re trying to sell. But my experience is that customers are really looking for that individual, individualized brand where the founder really knows the product and really is targeting that particular customer by understanding what that customer needs. You know, I founded my product based on my needs. It’s a collagen product. I was really looking for a clean wellness choice. There wasn’t one. My products are the only certified non-GMO Marine collagen drinks. They’re the only clean labeled drinks, meaning five ingredients or less. They’re sustainably packaged. We don’t use any plastic, and my customers really respond to that. I get personal messages all the time. And, you know, it’s like a friend group almost. It’s a little it’s really fun. But I think, you know, that’s the difference with small brands is you really have to connect directly with your customer. One. One story is I just went into Sprouts. So that’s our largest accounts at about 400 stores, and I didn’t see any sales in the only sprouts in a town called Libertyville, South Carolina. So I went on Instagram and I found a micro account. You know, it’s like 2000 followers. It was a clothing store fashion account. And I messaged them and, you know, we talked about the product. And the next day the store inhibits hills. South Carolina was sold out of Pure wild. So, you know, it’s that kind of outreach that starts a nice grassroots connection that I don’t think the corporate companies can really compete with or connect with.

Lee Kantor: [00:11:01] And that’s great advice for the small to mid-sized business owner. You have to do some things that maybe aren’t scalable for these larger firms, and maybe these larger firms are automating some of the things that you’re doing individually and creating those human to human relationships that are really giving you that traction in some areas that are helping you get the momentum so that you can kind of grow based on all those individual touches.

Cindy Convery: [00:11:32] Yes, that’s what that’s exactly what happens. I mean, yeah, I don’t know how to scale that, but at least it’s fun. I mean, you know, at least that part makes it enjoyable. It’s not like a chore, but it is. It is challenging to try to scale that connection.

Lee Kantor: [00:11:47] Now, Rhonda, can you share a little bit about your view of things from that enterprise level when you partner all the time with these small emerging firms, what are some of the things that they’re doing to stand out to get on your radar and to give you confidence that they can deliver what you need them to deliver?

Rhonda Busnardo: [00:12:08] Um, well, I always encourage all the small businesses to go to trade shows, and even if it’s a show that might not be specific to your type of brand or product, it’s good to get out there and meet new possible customers. Like, you know, a lot of people think that we’re looking for a certain thing when you just never know. We have so many different types of restaurants and stores and little breakfast areas or what have you. There’s so much out there, so it’s always good to just get your items out in front of the face of the right people. I really like when there’s sample there or information on what the vendors have so that way I can bring that back to my team.

Lee Kantor: [00:13:01] Now, I’d like to shift gears a little bit and talk about maybe the food industry as a whole. What are some things based on your kind of lens of the food industry that you would like the industry as a whole to be doing a better job at? Where do you think there’s room for improvement?

Cindy Convery: [00:13:21] I definitely think there’s room for improvement in the retail world with smaller brands for larger retailers to try to support smaller brands and, you know, frankly waive some of the slotting fees and the types of things that that small brands can’t afford to get on the shelf. You know, I think that’s it’s a little, on my level egregious for a chain to expect a small individually owned brand to pay a slotting fee. So I would love to see. And and they do. And I must say they do talk about it. And there are webinars and emails and all kinds of outreach about it. But bottom line, when it comes down to it, there’s always a fee. So I would love to see them put their money where their mouth is, you know, just saying.

Lee Kantor: [00:14:13] Verona, what’s your view of this?

Verona Tang: [00:14:16] Yeah. You know, Cindy just said I just had a meeting prior, this one, and we were just talking about those fees. So my buyer was wanting me to to put more promotional fees. And I think, yes, I think a continuously said like for some of the distributors and they score each vendors and based on how much we support their program and I think we have to have we have to meet the middle ground that by supporting their program, if that is also supporting our business, somewhere in the middle will be really reasonable that if they are expecting me to put a half million on their promotion banner, which I only have three DC three distribution centers, it does not make quite much sense. So I think when they design those programs, maybe I think they can have a chart like based on the company’s scale and they set up a requirement. I think that then we can all play the fair game here. I think that’s what I just I just experienced it this morning. And also I think that’s a bigger picture is, um, I think I don’t think we have too much control on that. But the trend of the food business, um, I see sometimes is, is misleading consumers and that I mean of course going to each consumers but how they promote like many years ago there was an acting diet and then keto diet, all those things. And I think as a consumer, we also need to know how to choose the correct product for each individual. And Cindy said earlier mentioned each individual customers is different. And of course it doesn’t mean this particular food will match to my body constitution just because it’s it’s trendy. So I think those things we have to find a balance and maybe more, um, more fair like educational media’s out there and that we can share our opinions.

Lee Kantor: [00:16:37] Rhonda, where are you seeing the industry as a whole and where are there room for improvement?

Rhonda Busnardo: [00:16:43] Um. You know what? For me, it’s a lot different on my side because I’m technically, you know, buying from vendors like these ladies. And really, it’s just being able to access the product and get the product that we need at the volume that we want to. Um, you know that we need it. It’s been very busy even with inflation and everything else and just having the products in house to be able to provide the customer with the experience that they’re looking for has been a challenge for us. Yeah.

Cindy Convery: [00:17:17] And Lee, I have a question for Rhonda on this subject. Do you mind?

Lee Kantor: [00:17:21] Sure. Go right ahead, please.

Cindy Convery: [00:17:23] So, Rhonda, you know, we’re in in hotels as well as grocery stores. And there are absolutely best accounts. You know, they don’t charge the fees they pay on time. They’re supportive. You know, it’s a unique product. So, you know, like spa hotels, like the Ojai Valley Inn or or Montage Healdsburg or something like that. And it’s such a different experience that, I mean, at least once a week, I just think, why don’t I just do hotels? You know why I’m doing it? Yeah, because it’s so it’s it’s so much more pleasant, frankly, I must say.

Cindy: [00:18:01] Yeah.

Cindy Convery: [00:18:01] Do you. What do you think? I mean, do you have any thoughts about just that general direction?

Rhonda Busnardo: [00:18:07] Yeah. I mean, it’s a big industry. Hotels, casinos. You know, people don’t realize too you know, you have a casino. Most of the casinos also have a hotel connected to it. So casinos and hotel industry is is its own thing. And yeah, I mean, you’re not having to pay those overhead charges the same way that you would for a regular retail store. So I don’t think that that’s a bad idea. You know, I wouldn’t suggest giving up on the retail just because you want yourself out there and available to consumers, you know, if they’re trying to find you. But it’s definitely a great opportunity to go and look at.

Cindy Convery: [00:18:48] Yeah, I almost feel like the retail aspect is just for branding, it’s just for marketing. And the on premise would be the profit because our our best account is frankly a mob casino, the San Manuel Casino. I think it’s just casino in California. And you know, we have a native product and casinos are native owned and all of that is a good fit. But yeah, I just think that our retail is going to end up being a big advertising ploy.

Rhonda Busnardo: [00:19:16] Yeah. And I mean, you don’t want to pull it out completely and then have a customer see you in a hotel and want to go be able to bring that to their home and not be able to. So it’s good to be out there, you know, still and have your footprint, I guess, in the retail side so you don’t lose that. But if you look for a bigger part of your business being the hotel side and casino side, that’s that’s always a great way to get out there, too, and deal with less of the retail hassle.

Cindy: [00:19:45] And what.

Cindy Convery: [00:19:46] Trade shows. You mentioned going to trade shows. What trade shows would you recommend for that market?

Rhonda Busnardo: [00:19:53] I actually a big one that I always promote that I go to is market vision. Market vision is just about the entire market and the food industry. It has everything from paper products to food beverages, and it’s a really great show that brings you together with a lot of different people from all over the world. They have, um, they have two shows. They have one on the East Coast and one on the West Coast. So if you prefer, you know, depending where you live to stay closer to home, you can choose one instead of both. I go to both of them, but there’s a lot of big casinos and vendors out there. And I also go to partner summits, so look into group purchasing organizations. They have a lot of benefits for vendors, you know, and I can provide you with more information offline if you’d like. We can talk more.

Cindy: [00:20:45] Oh, yeah, I’d really appreciate that.

Cindy Convery: [00:20:47] Thank you.

Cindy: [00:20:48] You’re welcome.

Lee Kantor: [00:20:49] Now, Rhonda, can you explain those group things you just mentioned? Like, what does that mean? And what is its mission and purpose?

Cindy: [00:21:00] Yes.

Rhonda Busnardo: [00:21:00] Group purchasing organizations are organizations that hold contracts with vendors. And then if you’re a member of that, then you get the benefits of their pricing. And, you know, there’s a lot of other things that are tied into it. Um, you know, if you’re a member of those on the vendor side, you get access to all the members that are customers, like the casinos, the hotels, the restaurants and all of that. And then for me, I have the benefit of having the pricing that is a group pricing that brings it down for everybody and be a part of the programs. Um, you know, that they have that they have within their. Within their contracts.

Lee Kantor: [00:21:43] So are their vendors usually the biggest players, or are they also those smaller emerging brands as well?

Cindy: [00:21:50] Now they have.

Rhonda Busnardo: [00:21:50] They have a lot I mean, they obviously have a lot of the bigger players. But any one I’m sure the smaller vendors can also be a part of it. There’s a lot of smaller vendors that I’ve met through group purchasing organizations, so it was definitely something that I would look into if I were them.

Lee Kantor: [00:22:08] Good stuff. Verona Are you part of any of those?

Verona Tang: [00:22:12] Um, we do trade shows a lot, so I joined the trade shows with the my distributors and as well as we go to the distributor shows such as like a key shows, we do fancy food show, we do Natural Product Expo, and we sometimes go to those Ramen Expo. That’s for ethnic markets. So yes, we do. We do join a lot of the events.

Lee Kantor: [00:22:38] Now, have you found a good strategy? When you go to these events? How do you get the most value out of attending or participating in one of these events?

Verona Tang: [00:22:47] I think we need to focus on the items since we have over 30 items, SKUs. I think depending on the show, we need to know the niche and we need to not to try to present everything. I think we need to target consumer and present a just few items there so that way we can focus and of course we also so people can try our items, see the package and know more. And from there we can expand the business.

Lee Kantor: [00:23:21] Cindy, how do you attack these events?

Cindy: [00:23:24] Uh, well.

Cindy Convery: [00:23:25] Because I’m part of the native food organization. It’s called Intertribal Agriculture. They actually pay for attendance to some trade shows. So those are the ones I’ve been able to go to and one I don’t know if you’ll be there, Rhonda, but it’s American Food restaurant show in Miami in September. You know, so anyway, I’ve been able to go to some of the shows through this group, but they’re not necessarily the shows that are going to serve the product. And I don’t know, they randomly choose the shows. And I went to Expo West, you know, and had to pay for that. But again, you know, it’s 10 to $15,000 to attend a trade show. So it’s this challenge of there’s like a pain point when you start a new brand where you can grow really rapidly locally and then when you want to expand, you have to have venture capital, but you don’t get venture capital until you’ve expanded. So it’s the whole chicken and egg dilemma that I think everybody goes through. And trade shows are part of that chicken and egg chase that I’m in every day. So it’s a.

Cindy: [00:24:35] Lot of fun. Yeah, well, just.

Rhonda Busnardo: [00:24:38] Keep going to whatever ones they send you to because you don’t know who you’re gonna meet and who can maybe get you into another show. So it’s kind of like running into the right people at the right time and just getting your name out there and continuing to do that, especially if you have the Indian reservation casinos and things like that. You know, a lot of them can just be your foot in the door to a bigger part of the corporation, too.

Cindy Convery: [00:25:00] Yeah, they have, you know, the annual casino show. I don’t know if you go to that. There’s an East Coast and a West Coast one.

Cindy: [00:25:06] Yeah.

Rhonda Busnardo: [00:25:07] I usually stay away from that one because it’s more gaming and I try to stay away as much as possible.

Cindy: [00:25:13] Oh yeah. I wasn’t sure it was a.

Cindy Convery: [00:25:15] Fit for food.

Cindy: [00:25:16] And beverage. Yeah, I get.

Rhonda Busnardo: [00:25:17] Enough of the casino life, so.

Cindy: [00:25:19] Yeah, that’s what I thought.

Lee Kantor: [00:25:22] Now, Cindy, have you had the benefit of any mentors, anybody that or any group or organization that’s helped mentor you in this venture?

Cindy: [00:25:32] Yeah, actually, I have a well, I’ve.

Cindy Convery: [00:25:34] Had some mentors that, you know, some of the advice was valid and some of it didn’t apply. So that was, you know, just just along the way. But the mentor who really made a difference is a woman named Sandra Velasquez. And she started a beauty company that’s Latin Latina focused consumer. It’s called Nopalera. And man, she just like hit it out of the park. She she launched in 2020. She got almost 3,000,000in VC. The next year. She’s I think she’s looking at 404 million in revenue this year, you know, from making soap in her apartment in Brooklyn. So she worked in distribution, which was one of her big secrets. She worked for Van Lew and Ice Cream, and she worked for a beauty product called High Bar. So what she did was she went in and worked for other companies, kind of like when you want to open a restaurant, you work for another restaurant and learn where the pitfalls are. And she did that. And then the great thing that she did for me and she still does is she shares her information. She shares her contacts. She has a podcast. She talks to people all the time. You know, she’s not she doesn’t come from a fear based mentality. She comes from a generous mentality. And that’s the kind of mentor that I wish everybody could have because it’s been wonderful. And it’s a friend. She’s a friend. So it’s, you know, Sandra Velasquez, Nopalera, putting a plug for her and now Verona.

Lee Kantor: [00:27:05] Have you have you had any mentors learn.

Verona Tang: [00:27:08] More about Personal mentor Because I think in order for us, we are the minority. And in order for us to stay strong and continue to grow the business, we have to have a very healthy and balanced lifestyle. Um, so I do have personal mentors that more we are talking more about spirituality, more about energy, more about positive views, vision board and which, which. That way I can balance and I can strengthen myself, empower myself to face my day, to face my daily tasks.

Lee Kantor: [00:27:51] Rhonda Have you had any mentors? Have you benefited from any mentorship?

Rhonda Busnardo: [00:27:56] I’ve had mentors as personal mentors and businesses that I’ve been involved in that have been great. Just even especially, I have another woman in business that was a personal mentor of mine that really helped me move forward and have the confidence to be a part of the business world when I was pretty young. So, um, yeah, mentors are very important and I think very helpful for everyone.

Lee Kantor: [00:28:24] Does Caesars have any mentorship Protege program?

Rhonda Busnardo: [00:28:28] They do. Yeah. There’s a ton of different mentor programs and being part of, you know, being someone else’s mentor as well. They’re big on just, you know, we’re big on diversity, we’re big on sustainability, we’re big on mentorship. It’s it’s a really support, you know, driven company.

Lee Kantor: [00:28:50] So let’s throw out maybe everybody look in their crystal ball and think about the next coming years. Are there any trends or any things that you foresee that can help benefit your businesses moving forward?

Cindy: [00:29:08] No, sorry. No, go ahead. Go ahead.

Verona Tang: [00:29:11] Go ahead. Go ahead.

Cindy: [00:29:12] Go ahead.

Lee Kantor: [00:29:12] Verona.

Verona Tang: [00:29:14] Okay. Um, I’ve been doing so many food shows, and actually, we just went to the Western hospitality shows, and we finished it yesterday. And we I’ve seen a lot of plant based product and which will benefit my business because I’m not a vegan vegan company, but I’m a vegetarian company. We don’t sell any animal proteins or animal products. So I think this will be a really positive sign and a positive direction. And I see, yeah, plant based items is the trend that I’ve seen recently.

Lee Kantor: [00:29:57] Cindy.

Cindy: [00:29:57] Yeah, no.

Cindy Convery: [00:29:58] I agree with that. And you know, especially even last year and the year before at Expo, it was always about plant based. And I think that’s, you know, due to the environment and meat, you know, cows causing methane gas in its simplistic way that straying away from me to supporting the environment or animal products. So you know, just sustainability continues to be the trend. I don’t know that this is a new trend that’s starting now. I think these are just trends that are growing sustainability and plant based.

Lee Kantor: [00:30:32] And Rhonda, are you seeing that as well?

Cindy: [00:30:35] Oh, yeah.

Rhonda Busnardo: [00:30:36] Client base is huge. Always. It’s been in every show that I’ve been at. It’s been a very large group of vendors that are plant based. There are so many out there now from, you know, just plant based to like get rid of meat, but to also plant based dairy, plant based ice creams and things that you wouldn’t even think of plant based sushi, you know, for people that have dietary problems as well. It’s very, very large right now. I’m also seeing a lot of, you know, colorful and bright natural color foods. A lot of different exotic fruits coming out to the table and definitely a lot of international flavors being brought back to the table. I just attended a breakout session with a spice company and a lot of their new trends are international flavors. So that was good to see.

Lee Kantor: [00:31:36] Is that something that everybody is seeing? This kind of the consumer is being more adventurous when it comes to spices and they’re looking for something new or exotic or something that maybe they had never heard of before.

Cindy: [00:31:54] Yes.

Cindy Convery: [00:31:54] Yeah, definitely seeing that, I’m seeing cardamom everywhere.

Cindy: [00:31:59] Yeah, I’m happy about.

Cindy Convery: [00:32:02] But, you know, I love cardamom, so that’s fun. But, you know, a couple of years ago, I was seeing ashwagandha everywhere as an adaptogen. So it’s fun, you know? I mean, I love seeing all these things that are in my cupboard that are appearing all around, so it’s great.

Lee Kantor: [00:32:18] Now, how do you, as a business owner, especially of a smaller emerging brand, how do you kind of know when it’s time to try one of these things that you’re seeing as a trend and and protect yourself from it being something that’s here today and gone tomorrow?

Cindy: [00:32:37] Um, I don’t know.

Cindy Convery: [00:32:38] That that is even a process that I go through because when I formulated, I went to cooking school and I worked at a restaurant called Chez Panisse in Berkeley. So I made the drinks in my kitchen and that’s why they’re clean label with five ingredients or less. And I made what I wanted to make and what I thought would taste good. They happened to have turmeric when skew happens to have ginseng and the other one has holy basil. And this was about four years ago. So they’re trending now. Um, I don’t think it’s about trying to chase a trend. You know, it’s really about creating something that’s true to the brand and true to the creator and then sticking with that. And, you know, when you’re a small brand, you can’t really create and launch new SKUs and test things. You just have to, you know, create the best product you can and get behind it. But it really is about being authentic and creating that product that, you know, you know, in your heart is the right product.

Lee Kantor: [00:33:39] Verona.

Verona Tang: [00:33:41] Um, I think on that aspect, I’m pretty lucky. I don’t chase chase the trend. I work very closely with my buyers and actually a lot of time that they request me, um, to source some products for them. Um, they see their distribution maybe needed certain items that they think I have the ability to create with them and they will ask me to do that. And of course I will always add my own concept in there. So the product they ask me to sourcing is fitting my concept. So, so I work closely with my buyers, not necessarily follow the trend as well. Yes.

Lee Kantor: [00:34:24] So sometimes I would imagine that you you go and create something and then maybe it has a slow launch, but over time it kind of builds a following.

Verona Tang: [00:34:36] Exactly. Exactly. I don’t have that luxury. I never had that luxury experience. It’s always take it slow. I would say two, three years would be a very reasonable amount of time for me to build one skew or that category.

Lee Kantor: [00:34:54] Yes. Did you know that when you first started that you’d have to have that level of patience?

Verona Tang: [00:35:00] Yes, because I’ve been in this industry for over 25 years, so I’ve seen the items that need some time to build. So usually I give my new item 2 to 3 years.

Lee Kantor: [00:35:16] Cindy, has that been your experience as well?

Cindy: [00:35:19] Well, I’ve only.

Cindy Convery: [00:35:19] Been in this business, you know, I put my products on the shelf in June 2020, so I frankly don’t have, you know, I only have the experience that I have. And, you know, I’m impressed by having the 20 years of experience that, you know, that could really enlighten how you create a product. But but so far, you know, I’ve had such great reception and I believe that it’s coming from that cooking school culture of using the best ingredients and making something delicious that people respond to. And it doesn’t have to be on trend per se.

Lee Kantor: [00:35:57] So you’re so everything you put out has been kind of progressed in a manner you’re happy with or has some things just not worked at all. So you’ve had.

Cindy Convery: [00:36:06] Well, I don’t know if marketing dollars, but, you know, I just feel like I know my customer and if I had marketing dollars, I could probably have a bigger conversation about it. But, you know, I have this collagen infused rosé that I knew people who are drinking wine don’t want empty calories necessarily. So I thought, how can I make a low alcohol wine with 60 calories and zero grams of sugar and a boost of wellness? How can I get that out into the market? So I just you know, I the reception that I’ve gotten from test results has been extremely positive. And the reception from the drinks, the, you know, kind of like Ronda described staying in retail for a marketing experience. The wine is piggybacked onto the drinks and then the my supplements that I have for women recovering from breast cancer which don’t really apply to, you know, the market that we’re talking about food and beverage. But my customers are looking for that type of product as well because it supports bone health and osteoporosis. Breast cancer treatments cause bone loss. I’ve had seven friends, including my mother, recover from breast cancer, and so I know a lot about bone loss. And I worked with an oncologist to create that product. So they all kind of link together in an interesting way. And I don’t even know if I’m answering your question anymore, but.

Lee Kantor: [00:37:34] You mentioned the wine, so how did that wine come about? Like you partnered with a vineyard and then.

Cindy: [00:37:42] Yeah, I was.

Cindy Convery: [00:37:43] Drinking a glass of wine and I threw in a big scoop of collagen and stirred it up and it disappeared. And I thought, Well, there you go. You know, there’s the product. So I found I grew up in Northern California and I knew a little bit about the wine business and wineries from my restaurant experience. So I found a custom crush where they do your own bottling and we worked with them and it was not easy to create a wine that could have collagen in it because the Bureau of Tobacco and Alcohol does not make it easy to create a wellness alcohol. They don’t want alcohol to be perceived as a health product. I get it. You know, it’s like, you know, candy flavored cigarets for kids or something. But, you know, this is a low alcohol wine with a small amount of collagen. So I was able to, after about a year, get it pushed through and that, you know, that took up the whole wine budget right there. So I’m hoping that I have an offer out to a couple of celebrity brand ambassadors and seeing if I can get that person to launch the collagen wine into the market.

Lee Kantor: [00:38:54] So how do you go about developing a partnership like that? Was it just like you just were shopping for a vendor or you had to find the right person who kind of had to be open to this type of concept?

Cindy: [00:39:06] The winery, Right.

Cindy Convery: [00:39:07] I just called, you know, I just had a list of wineries that did Custom Crush Crush, and I called. A lot of people were like, What? You know what we can’t do? You know, I thought it was crazy, but I found a fantastic winemaker that was really open to doing something different. And, you know, people get bored doing the same job over and over, bottling this wine, bottling that wine. And they were really interested in doing something new and fresh. And I had a fantastic label design, so I sent him the label and then they saw what the product would look like, you know, and people can see it. Then they understand it. It’s hard to see it when it’s just words.

Lee Kantor: [00:39:49] Now, Rhonda, in your experience, have you seen that kind of these kind of unusual mash ups where two seemingly, you know, totally different products come together and form this unique product that, you know, maybe has never been done before?

Rhonda Busnardo: [00:40:06] Well, yeah, I’m seeing it more and more, especially like, you know, with things that are not only health based, but even vanity based, you know, even things like putting glitter in wines and, you know, maybe glitter as a topping on a cupcake. Um, you know, just look at the Barbie trend right now. You know, everything pink. It’s like you’d be surprised what they can come up with. People come up with some very interesting ideas. But just like I was mentioning earlier, who would have ever thought that I’d be eating plant based sushi? You know, trying that at a show That was definitely never in my in my wildest dreams. So it’s very interesting to see what type of things they can come up with. But I see it a lot. Absolutely.

Lee Kantor: [00:40:54] And is that a situation in your. World at Caesar’s that maybe you’ll you’ll discover an ingredient or a product and then you share it with the chef and the chef then takes it and then creates this whole new thing, using that as an element of a larger product.

Rhonda Busnardo: [00:41:12] It could be I mean, with the mash ups, you know, on my side, there’s not a whole lot for, you know, the things that I look at that that can go with. But you never know. You know, you just don’t know what these chefs can do with these products. Um, you know, like infused products or, you know, have you it’s it, I completely promote it and say go for it. If you can find something new. Like Cindy said, people get bored, you know, with just the regular everyday thing. And that’s where really cool items like this come up.

Lee Kantor: [00:41:48] Good stuff. Well, we’re getting ready to wrap Verona. If somebody wants to learn more about your firm, what is the website? What is the best way to get Ahold of you or somebody on your team?

Verona Tang: [00:42:01] Thank you very much. Yes, my website is little Jasmine Food.com or our royal kitchen.com so they can go in there and check out our product. And we also have contact information there. And we are small operations, small business. So definitely we we reply quickly to our consumers.

Lee Kantor: [00:42:23] Cindy.

Cindy: [00:42:25] My website is pure wild echo.

Cindy Convery: [00:42:28] Com. Pure wild echo.com. And you can reach me at Cindy at pure wild echo.com and you know everything is on the website email and contact. So there you go.

Lee Kantor: [00:42:39] And Rhonda, if somebody wants to learn more about Cesar’s, the website for Cesar’s and maybe the best way to get Ahold of you.

Rhonda Busnardo: [00:42:46] Yeah, I definitely encourage everyone to go on seizures.com and check it out. I think everyone that isn’t really familiar with Caesars Entertainment doesn’t realize how many properties that we have across the nation. And you can go on and see everything that we own from east to west coast. It’s a pretty large list of places, and to contact me directly, you can contact me at armazenado@caesars.com.

Lee Kantor: [00:43:15] Well, ladies, thank you so much for sharing your story. You’re each doing very important work and we appreciate you.

Verona Tang: [00:43:21] Thank you very much.

Cindy: [00:43:22] Thank you so much. Thank you. That was fun.

Lee Kantor: [00:43:24] All right. This is Lee Kantor. We’ll see you all next time on Women in Motion. Thank you.

 

Tagged With: Arroyo Kitchen, Caesar, Little Jasmine, PureWild Co.

Jim Garip with Design & Remodel Brothers

August 23, 2023 by angishields

Design-Remodel-Brothers-082223-feature
Cherokee Business Radio
Jim Garip with Design & Remodel Brothers
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Sponsored by Woodstock Neighbors Magazine

Woodstock-Neighbors-logo

Design-Remodel-Brothers-082223-banner

Jim-Garip-headshotJim Garip is a Partner with Design & Remodel Brothers (aka DnR Bros.). DnR Bros is an innovative remodeling company that specializes in providing top-notch remodeling products and installation services, supported by a combination of 30+ years in the industry.

With a passion for transforming spaces and a commitment to customer satisfaction, we have established ourselves as trusted artisans in the industry for our partners and clients. Our extensive range of remodeling products is designed to cater to a variety of needs and preferences.

Whether you’re looking to revamp your kitchen, upgrade your bathroom, or renovate your entire home, DnR Bros. has the perfect solutions for you. From sleek and modern products to timeless and classic designs, our product selection is carefully curated to suit every style and budget.

Follow DnR Bros on LinkedIn, Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Cherokee Business Radio, Stone Payton here with you this morning. And today’s episode is brought to you in part by Woodstock Neighbors Magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram and find them at Woodstock. Neighbors. Em You guys are in for a real treat this morning. Please join me in welcoming to the broadcast with Design &Remodel Brothers, Mr. Jim Garip. How are you? Man?

Jim Garip: I’m doing excellent today. Stone Thank.

Stone Payton: You. Well, it is a delight to have you in the studio. You and I have had a chance to hang out a little bit together at Young Professionals of Woodstock. That’s right. So excited to have you guys here in town. I know you’ve got some cool stuff coming up and I want to make sure we talk about that and please make sure that we do before we wrap. But I think a great place to open the conversation. And I got 1000 questions. We’re probably not going to get to them all, but maybe a good place to start would be if you could articulate for me and our listeners mission, purpose. What are you, your brother and your team? What are you guys really out there trying to do for folks?

Jim Garip: Man Well, we are seasoned in the industry that we’re in. We are originally from the North States, New York, New Jersey, Connecticut and etcetera, lived all throughout the globe. And when we found out that Georgia had this beautiful little town called Woodstock, and after living here for a few years, we decided to give back to the community what we could possibly be doing on a more family level. So we decided to ensure the fact that we had a location here that was available for the clients and the community to come into where we could provide them with designing and remodel services in general all throughout their renovation.

Stone Payton: So are you finding that the community is embracing you guys, that the business community is embracing you guys? How do you find the the climate, if you will, the business climate here? What do you think so far?

Jim Garip: I think it’s spectacular. Stone. I think that Woodstock definitely is developing still and for this matter, that they are giving everything that they got to feed back into the business community as well as their local level. I think that their services and their and their the groups that they have set up all throughout the town is is very beneficial for small and mid level businesses. And I think that this growth pattern is to reach its climax around 2030 and I’m looking forward to being part of it.

Stone Payton: Me too, man. And that’s been my experience as well. I’ve been here a couple of years. April was a couple of years and I just found that everybody, the group at Young Professionals of Woodstock, the Woodstock Business Club, Cherokee County in general, it’s just been an easy place to do business and other business people that are genuinely invested in your success. You know, they’re not just meeting you and then trying to sell you something. They’re like, How can I help you? Stone? How can I help you get your thing off the ground? And it sounds like you’ve had a very similar experience.

Jim Garip: Yes, indeed. We’ve actually had a I want to say from both worlds, we have club meetings around the town where they are very cutthroat and they want to do business, business, business to a point where you have hundreds of cards being thrown at you and then you have the the network that’s more on the line with YPO, as you said, where they are focused on the the networking in a community matter where everybody just knows each other and just they relax. They go over topics on a weekly basis and they support each other on different levels.

Stone Payton: So how did you guys get into the design and remodel business in the first place? What was the path for that?

Jim Garip: That was actually our father. He was a GC, a general contractor located out in New York. And thanks to the unions that he was part of, we’ve seen him live hitting any type of renovation, whether it was interior or exterior. So naturally, growing up under him and me and the brothers, we decided to take down the family tradition per se and in our own ways with the different companies that we were working in. But hence, I said earlier it was it was about time that we actually butted heads together to to create a business for Woodstock instead.

Stone Payton: I love that verb there.

Jim Garip: Butted heads when it’s brothers. That’s the way it works. At the end of the day, you are brothers, so it doesn’t matter how well or how bad you are with your coworkers, but it’s family at the end, so it’s good.

Stone Payton: Who are the brothers?

Jim Garip: We have John and that’s the little one, I believe YPO he goes out to as well. We have Matt who’s available, but he hits the field more often than than the others, and he’s not really a social guy, I’ll say.

Stone Payton: So now that you’ve been at this a while, and particularly now that you’ve been at it a little while here in this community, what are you finding the most rewarding about the about the work? What’s the most fun about it for you?

Jim Garip: Well, the best part is they’re your neighbors. You know, almost everybody that you’re working with. We are specifically focusing around Cherokee County. So, you know, the people that you would assume that you would never meet before are coming up to you asking for help in what they’re trying to do with their businesses or their their homeowner level and whatnot. And it’s always fun to see the fact that you could actually speak with a neighbor much easier through the business route than on a normal daily route.

Stone Payton: All right. So let’s talk about the work a little bit. What I’d like to do is sort of paint the picture of beginning a relationship with a, let’s say, a prospective client. They’re not even a client yet, but they’re seriously entertaining the idea of doing something different with their home. I’d love to play out a little bit of a scenario, though, because I want to get a picture of what things look like very early in the relationship, what that process is. Yeah, walk us through that.

Jim Garip: Well. It all comes down to what the the the the client to be, let’s call them is interested in and what it is that they need. When we could dissect the ideas of what it is that they think is great and looks good on HGTV or Instagram or Pinterest and what it is that they actually need is it could be completely different worlds. I mean, there have been cases where they would assume the fact that, you know, clean and modern and chic is the best way to go. So they would go ahead and showcase what they’re interested in, and then we would dive into the project and then find out the fact that they have a lot of plumbing issues where it could get flooded. So back to the question, the way that we would start is actually go out to their location after they stop in or call us. And we would do a full scope where we’re taking measurements, we’re taking pictures, taking other required recorded work. And if needed be, we’ll go ahead and go through the permits and the county records and etcetera to find out exactly how deep we could actually take this project and the level that they want.

Stone Payton: It sounds like your business is a little I was going to say a little, maybe a lot more consultative and relationship oriented in the early part because I’m coming to you with very limited knowledge. If I’m looking at redoing the kitchen, there are some things I know I want different, but I get the sense that that you might at that stage be saying, okay, well, what are you trying to achieve with that? Have you thought about this? Or, you know, we’ve been doing this a long time. Here’s something we saw that was really cool. Might be something you want to consider. There’s that back and forth early on as opposed to just going there and taking the order and executing.

Jim Garip: No, no, no, no. That’s that’s definitely dangerous in the field that we’re in. There are a lot of companies out there that does it. There are a lot of companies that that does provide a lot of promises in the beginning, too. But to be to be precise and to the point, it is very important to understand exactly what the client is in need of and what they want to ensure that everything is on paperwork so that we could execute it the right way within the time frame, within the budget that’s requested.

Stone Payton: So do you find yourself from time to time having to address I don’t know what’s the right thing to call it a myth, a misconception, a misunderstanding, because you are dealing with people that don’t really understand, like you do countertops or whatever. You know these things, the backsplash, and they don’t really understand how they interact. They just like you say, I mean, we’re guilty of it at our house. We my wife is glued to HGTV. She likes to love it or list it, you know, like she likes the to the other brothers, brothers, the other brother brothers.

Jim Garip: Right.

Stone Payton: And they’re very entertaining show. So it’s which is great. It’s probably great for your business. It probably inspires people and gets them to thinking about it. And I got to believe that people like Holly and I probably walk away from some of that with some less than accurate notions about some aspects of the process.

Jim Garip: Yeah, no, it definitely is. I mean, you definitely hit it on the on the spot right there. I think that the biggest myth is the time frame that’s given for these projects, because the fact that a lot of people do tend to look at the, the finished product regardless if it’s in a magazine or if it’s on an a post that they found on social media or just the HGTV episode where they’re airing something that’s within half an hour, that’s really a myth. You got to understand the real scope of it. I mean, just considering a countertop exchange in your kitchen could seem very, well, easy and and could be done in about a week. But you got to consider there is a possibility that something might go wrong where you can’t really wash your dishes for a whole week where you have to use your tub for these things. So or go out.

Stone Payton: To eat every night. That would be our solution. Well, that’s.

Jim Garip: Good. That’s good for you. I would hope. The fact that a lot of people do consider that as another option as well. But yes, sometimes timing is something that really needs to be considered regardless if it’s a business or a home per se, where the timing needs to be showcased on on what it is that needs to be done for the full scope of the project.

Stone Payton: So I think I just accidentally created a marketing strategy for you. If you’re dealing with a job that’s, you know, several thousand bucks, maybe you could turn around and go and get $100 worth of gift certificates to local restaurants and just tell them right up front, look, the work we’re going to be doing, you’re going to be a few evenings without your dishwasher, without your stove. Good idea. And here’s here’s a, you know, a gift certificate. You know, maybe it’s not the prime 120, but you could probably get quite a bit over at pure.

Jim Garip: Oh, no, I like that idea. There are a lot of companies that we’re currently working with anyway through YPO and etcetera. Right, right, right. So I think that that might be actually something good to have. But the problem is it’s not always in Woodstock or Cherokee County.

Stone Payton: Right, Right.

Jim Garip: If you do have a job that’s located south of Atlanta, yeah, we’re going to be pretty much limited with that coupon book.

Stone Payton: But these are considerations that you need to inform the client and you want them to be well informed. You want to manage those expectations, and then you want to blow right through them. If you can.

Jim Garip: Absolutely. No, definitely. That’s well said, Stone. I mean. I mean, yeah, just timing is not the only aspect that you have to consider. It could be just the colors that you’re choosing, whether you’re looking for tiles, if you need it for the floor, the wall and etcetera. It’s always good to have an expert just just chiming in if needed.

Stone Payton: Be So let’s do talk about the scope of services. What all might that encompass?

Jim Garip: Well, we do specialize in kitchens and bathrooms, thanks to our father. That was the GC work that he was primarily focused on. But that was that’s never limited to what it is possible to do. Anything that is interior, that could be flooring, that could be a drywall job, that could be a framing job, that could be a fireplace job and etcetera installations of windows and etcetera. All of this is included in the remodeling services that we provide.

Stone Payton: Oh, wow. Yeah, much broader than I guess I had had anticipated. All right. So there’s that early consultation, getting everybody on the same page, managing expectations, setting up a timeline. You guys must be like really good project managers. Well, I’d starve to death if I were in your business.

Jim Garip: No, you have to be, because we don’t really go out and do the work ourselves 100% of the time. Yeah, I mean, this is just one of the downfalls of just being the brothers. I wish we had more brothers. So thank you, Mom. Thank you, Dad. But because the fact that we cannot reach all these possible projects throughout Atlanta, I think that, you know, you have to ensure the fact that everything is to the T with the team that you’re working with and the client to ensure the fact that there is no communication problems and ensuring the fact that the timeline is being prepped, prepped for whatever needs to come up. So project management, yes, that’s definitely something that we specialize in.

Stone Payton: Well, you mentioned a word communication. The other thing that would be valuable to me, I think and I know it would be to my wife, Holly, who will have a real appreciation for project management because that’s part of her work at a little company you may have heard of called IBM. Oh, so good little company. She’ll have a lot of appreciation for that, right, Because she’s got spreadsheets that she’s managing and all that. But just communication, you know, like and maybe you you have some built in points of communication that speak to that piece of it. Because I got to tell you, man, from the customer perspective and there’s a lot I can I can I can take, hey, we’re not going to make it out there today. We got a flat tire or we got doubled up on a job. But just communication is I mean, that’s just so important in it.

Jim Garip: It is for for small businesses out there. I’m sure that the little three lettered word, I call it between the brothers, but CRM, that’s where it’s at. If you have a good CRM program that is that is that is the heartbeat of a business like this that that we’re that we’re executing in the region here. Crms are very good keys and you should invest into a decent company that you are capable of working. If you cannot hire somebody that could CRM is where where you basically map out everything who you’ve spoken with throughout the day, how many minutes you’ve spoken with them about what type of project, What was the part of the project that you’ve spoken about? Who needs to be notified of this? What kind of a calendar event that needs to be in place and et cetera, etc.. So CRM is the key.

Stone Payton: Well, and you’re communicating with your customer. You’re communicating with some of these other people who have specific expertise in that domain and you’re putting them on the job. And you’ve got to vet those people and really trust them. That’s right. Because they’re you know, they’re facing your customer. I mean, you got you got a lot of moving parts in your business.

Jim Garip: Yes, indeed. And ensuring the fact that everything does get done within the budget and the timeline, that’s that’s something that me and the brothers, we literally go out to the cigar bar and enjoy it and kind of congratulate ourselves with because it is something that’s very hard for us to keep up with. But when it is something that’s executed properly, that is something that we celebrate within as well.

Stone Payton: So how does the whole sales and marketing thing work for a firm like yours? I’m operating under the impression that probably your best sales tool is just doing great work and getting, you know, but say more like, do you do you get out there and shake the trees a little bit and and try to cultivate new business? Yeah. How does that work?

Jim Garip: Well, word of mouth is the strongest marketing tool, in my opinion, and that is something that has helped us basically transition into doing this family business rather than what we were doing before. We were basically working for three different companies for three different positions. And, you know, all of the people that thankfully have have the experience of working with us previously are now supporting us with the jobs to help us transition into the market as a as a new company. So word of mouth is very important. That’s definitely a spot on. On top of that, I personally believe that outreach programs are very. Important. You have to communicate, you have to socialize, you have to network, and you have to treat it like it is a networking event to a point where it’s more more on the how could I say this, more on the on business side of things. You have to relax. You have to socialize in a matter of finding out who that person is that you’re speaking to and what kind of issues that they might be having. And put your put yourself in their shoes and actually execute a communication channel for hopefully where you could pick up a job or two later on down the road. If you focus on just getting excuse my French, but shit done. That’s not always the the accurate way of approach when it comes to it. That is one way of definitely getting it through. But that’s not that should not be the only and first route that you go to.

Stone Payton: So do you find that there are other people that you’ve built relationships with you get to to know them in their work that are in the home services arena, that are good, good connectors for you. Maybe they can refer business to you because maybe they handle maybe they’re a roofer or something they handle Another aspect. Is that also a piece of the puzzle?

Jim Garip: Absolutely. Anyone who is in the construction business or construction industry in general would know that referral programs are a thing. Everybody specializes in their own little thing, and it is very hard for a company to specialize in everything. Yeah, you cannot do that by yourself. You cannot do that with only just one team. It takes it takes corporate level management to take care of stuff like that. Just the other day, for example, we went to Firestone. I swear I thought that it was only a tire place, but I guess not. They do maintenance, they do all the things for a car. So, you know, if you are in the industry that we’re in excuse me, if you are in the industry that we’re in, referral programs are very important and we do work with a lot of pool maintenance people. We work with roofers, we work with insurance companies, we work with exterior based landscaping companies, hardscape companies. We work with people that just does painting jobs that need support on just our end. Again, if if we do keep that communication channel open with with these businesses on a professional and on a personal level, it does come back to us at the end.

Stone Payton: Well, and I got to tell you guys, I’ve known Jim for a little bit now. Jim is that guy, Mister roofer, Mister pool person. His first move is not going to be how can you send me some business? His first move is going to be, What can I do to help you? And he’s going to want to learn more about you, the person, and he’s going to have his antenna up for how he can serve you.

Jim Garip: That’s right. There are a lot of jobs that’s available out in the market. People come up to us assuming the fact that we do roofing because we do remodeling. But, you know, it’s something that we don’t specialize in. And I do pass it on to somebody that that has vetted with us.

Stone Payton: And really, that’s it’s the right thing to do. But it’s also it’s good mojo, but it’s actually it’s almost enlightened self-interest. If you can be the guy that knows the guy. Exactly. Right. Exactly. It’s one of the things that’s fun about having a radio show because, you know, every week I’m talking to different people and, you know, you may need a custom sport coat. Well, I’ve got a couple great places for you to go. That’s good to know. And if I send you there and you mentioned me, I don’t know if they’re going to give you a price break or not, but they’re going to make darn sure they serve you well. There you go. Right. That kind of thing. It’s good to be the guy that knows the guy.

Jim Garip: Exactly.

Stone Payton: Exactly.

Jim Garip: Well, that’s that’s I mean, yeah, you got to be stone.

Speaker4: All right.

Stone Payton: So what’s next for you guys? What’s what’s on the horizon? You’re going to try to scale this thing and grow it or what’s like next 12 to 18 months? Where’s the focus from an entrepreneurial business perspective?

Jim Garip: Well, for the next year, we are trying to just focus on the shop that we have and utilizing all the the social networks that we do have and ensuring the fact that we are keeping a steady ship, as they say, because it is very, very important to ensure the fact that you are giving your best and everybody is getting the best out of you. And once we could take care of that for the next year, the next step would be to moving into importing material from wherever it needs to be, because that’s something that we’ve done with other companies that we were working with. And it it drastically brings the prices down. So that’s something that we’re definitely looking to looking forward to down the line.

Speaker4: Yeah.

Stone Payton: All right. I’m going to shift gears on you a little bit before we wrap, because I’m genuinely interested and I always find the responses to this question fascinating. Passions, if any, outside the scope of the work we’ve been talking about. My listeners know that I like to hunt, fish and travel, and I have a real heart for supporting young entrepreneurs. Yes, you do? Yes. How about your thing? Man?

Jim Garip: We I’d like to definitely shout out to Stone. He definitely is a supporter of the of the community on a. Level, especially as the youngsters, as people call it, because I’m a youngster myself, don’t get fooled by my voice, but I truly do appreciate. Stone Definitely. That’s something that he does provide to the community, and that’s the whole reason why I’m doing this. So, you know, shout out to him again. But on my side, I love music, arts, creative stuff. That’s something that I personally do on the side. I do love to hunt as well. I love camping. I’m one of those guys that brings only ten items with him for the weekend, if not for a whole week if possible. I like to be alone sometimes because it gets so crowded in my head. Because the fact that we are open seven days a week. So if I could get a week in there, I really do like to be in the nature and just enjoy whatever is out there in general.

Speaker4: I’m so glad I.

Stone Payton: Asked and you’ll appreciate this. I’ve been working on one of our main tree stands. My brother is going to come up and hunt with me a lot this year from Tallahassee and I’ve really been trying to doctor it up with the camo and all that, and I’ve got the pool noodle that, you know, stuff so that it’s just easy to rest your arms. And I sent him a text last night. I said, All we’re missing is a cup holder and a USB port and we’re ready to go.

Jim Garip: I got to see that. I have to see that.

Stone Payton: No, it’s a lot of fun. But I think it’s also important and valuable, too, to have something like that that’s a little disconnected in some respects from the work that I call it. White space.

Jim Garip: Yeah, No, Well said.

Speaker4: Well said. Yeah.

Stone Payton: Yeah, that’s.

Jim Garip: Important. No, I definitely do agree. This is something that us brothers have not done properly with the jobs that we were working for before, which is weird because you would assume the fact that you are giving in 125% at the end of the day, but when you’re working for someone else, it kind of has that different feeling to what it is that you’re providing to the quote unquote team. But once we actually established our location here, we had the general rule of once it’s once it’s 6:00, unless it’s it is an emergency, one out of the three needs to go home. Oh, wow. And then we would have to circulate that because it’s very important to just pause, enjoy life out of work, enjoy the house, enjoy the kids, enjoy the dog, and enjoy whatever else you could do to kind of regen back into into reality in the morning.

Speaker4: All right. Let’s leave our.

Stone Payton: Listeners, if we could, with a couple. I call them Pro Tips. And I’ve got two different sets of pro tips. Pick one, pick them both. I one would be someone who is beginning to think about redoing that den, redoing that kitchen, redoing the the bathroom. Like, what are some things they should be thinking about? What are some things that they should be doing to kind of get ready to talk to someone like you? Maybe some questions they should be preparing to ask or some things they should be ready to share. And then also, if you’ve got any insight, counsel, hard learned lessons for entrepreneurs. You know, a lot of our listeners are entrepreneurs and they got a little something going and they’re trying to take it to the next level.

Jim Garip: Well, the first portion of the question, if you are interested in going down the renovating or the remodeling down, down that pathway, first of all, definitely check in with your partner. That’s that’s that’s the golden rule number one. Oh, that’s funny. Definitely check in with your partner. I’ve I’ve had plenty of cases where a lot of a lot of people, let’s just say, will be calling in and and ensuring the fact that, you know, this is something great that they’re interested in. You know, they have these examples in ET Cetera. And then we go out for measurements and the partner has no idea why we’re out there and what we’re doing and etcetera. So please do share your, your your thinking process with your partner. That’s definitely step one. Step two is definitely a scout around for ideas. Please understand that. You might have gone to a friend’s house where you thought that dining room set was really nice or that kitchen was amazing, where the the lighting fixtures were something that you’d been interested in for the past five years, but you haven’t gotten done. Just you have to understand that what may seem visible at their place might not work for your place. So you have to know exactly what it is that you want versus what it is that you need. So just definitely be scouting for ideas and then run it by whoever is the expert that you decide to work with.

Jim Garip: And the latter question that was asked about the boobs. Yeah, well, on our side of the industry, my recommendation is you need to know what you have in the pocket. You need to know what kind of services you could provide. You have to know what the scope of the of the of the labor or the material that you could provide for the clientele. You have to know who the clientele is, what areas you want to hit. So you need to know what’s in your pocket before you go out. I mean, it is always easy to become a handyman because that’s something that you’ve done all throughout your life. But you’ve got to understand that if you mess up somebody else’s house and if you do not have an insurance claim, that’s something that you have to really consider before you pick up that hammer. So again, just know what’s in your pocket and know what it is that you want to get started with. But if you if you have an idea that’s boiling in the back of your head, go out there, create something, you know, be be your own man or your own woman and become become the person that you that you ought to be and and get the support that you need from the community to achieve it.

Stone Payton: All right, man, What’s the best way for our listeners to connect with you? Learn more, have a conversation with you or one of the brothers, whatever you think is appropriate. Let’s just make it easy for them to connect with you. Sure.

Jim Garip: Dnr bros.com. That’s short for design and Remodel Brothers. We tend to keep our website updated. We did our own website and we are very active with our blogs and etcetera, so definitely keep up with us there. If you’re interested in stopping by the showroom. We’re located on Main Street right by 92, you’re more than welcome to stop in as well. Or if you’d like to give us a shout out or give us a call, we’re available on the social networks as well as the number that’s portrayed on the website.

Stone Payton: Fantastic. And although this is really evergreen programing for the most part, so this is a little bit of a time sensitive thing, but you’ve got something coming up pretty soon, right?

Jim Garip: We do. We do. We are actually we decided to get our grand opening up and our lovely mayor is going to be stopping in as well. If you are in the area, please do stop by our showroom. That’s on 9550 Main Street. And it’s going to be on Thursday at 10:00 in the morning.

Speaker4: All right.

Stone Payton: And Thursday is what, like the 20 what?

Speaker4: It’s going to be the 24th.

Stone Payton: The 24th? Well, color me there, man.

Jim Garip: Absolutely.

Speaker4: We got food for you.

Stone Payton: So fantastic. Well, it has been an absolute delight having you here in this studio, getting a chance to tap into your insight and your perspective. Thank you for the work you’re doing. Keep up the good work. Don’t be a stranger. Let’s have you come in periodically and keep us updated.

Jim Garip: Man Absolutely. Stone You.

Speaker4: Got it.

Stone Payton: All right. Until next time, this is Stone Payton for our guest today, Jim Garrett with Design and Remodel Brothers. And everyone here at the business Radio X family saying we’ll see you again on Cherokee Business Radio.

 

Tagged With: Design & Remodel Brothers

NWABRX Spotlight: Doing Business Right Episode 3 – with Guest Adam Robison

August 23, 2023 by angishields

Northwest-Arkansas-Tile
Northwest Arkansas
NWABRX Spotlight: Doing Business Right Episode 3 - with Guest Adam Robison
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Adam-RobisonJoin Dr. Bryan Raya for an illuminating discussion with Adam Robison, the pioneering founder of Northwest Arkansas Business RadioX.

Adam shares his winding career journey through various roles in education, corporate training, and more before arriving at his entrepreneurial calling.

He details the vision behind Business RadioX – to be a platform promoting community voices, small business, and economic development in Northwest Arkansas.

Adam provides invaluable advice for leveraging social media to organically grow an audience for your podcast. He emphasizes the power of community engagement, consistently creating content, and strategically sharing across your network.

The conversation explores how podcasting can be an invaluable tool for developing business leads, fostering relationships, and broadcasting your message. Tune in for inspiration, marketing tips, and insights on starting your own podcast as a business development strategy.

Connect with Adam on Facebook, Instagram and Twitter.

About Your Host

Bryan-RayaBryan Raya is a U.S. Army veteran with a diverse background including work in higher education, music, the performing arts, entertainment, casinos, food and beverage, hospitality, customer service, and project management. He is Advanced Certified in QuickBooks Online and Payroll.

Dr. Bryan Raya assists passionate small business owners and entrepreneurs increase profits by $5,000 per year by increasing business efficiency through high quality bookkeeping services.

DBR Bookkeeping also wants to help independent contractors and self-employed individuals manage their finances so they have more time to succeed in their work.

As a consultant, he can help in the areas of bookkeeping, project management, leadership, marketing, and overall financial planning.

Follow DBR Bookkeeping on LinkedIn and Facebook.

BRX Pro Tip: Top Way to Use Chat GPT

August 23, 2023 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: Top Way to Use Chat GPT
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: Top Way to Use Chat GPT

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’re going to talk about ChatGPT. What are some of the top ways to use this tool?

Lee Kantor: [00:00:12] Yeah. If you are doing a podcast or you’re writing something, I find it very useful, whether it’s ChatGPT or Claude2, or any of the AI programs out there.

Lee Kantor: [00:00:23] If you can write good prompts, it can be very helpful to get a first draft of something. And if you’re working on a podcast, I would definitely play around with using it to help you come up with interview questions, especially if you’re interviewing somebody that maybe you’re not that familiar with their industry.

Lee Kantor: [00:00:43] But in order to do this, you really have to write a good prompt. And writing a prompt is a skill that not everybody has, and it’s going to be one of those skills that the people who can do this well are really going to leverage this kind of AI tools in a way that people who don’t do it well will never understand. So, I would invest some time in learning how to write a great prompt.

Lee Kantor: [00:01:07] So, a not-so-great prompt is to just ask the question you want answered. So I’m interviewing, you know, interview questions for, you know, a baker. That’s – you’re going to get an answer from that. But a better prompt is to add specifics, like the persona you want, the request to be from.

Lee Kantor: [00:01:28] For example, are you an expert, podcaster, and are you interviewing a dentist? A question you would say that prompt will – what prompt will help ChatGPT give you a better result than just asking the question just for the dentist? So if you, kind of, can be very specific in terms of who the audience is, who the question asker is, you’re going to get a better result. So, don’t settle for the first result. Just keep asking questions until you get better and better results.

Lee Kantor: [00:02:01] And something people don’t realize is that in that thread when you’re working with an AI, it’s learning. So, every iteration it’s going to give you a better and better answer the more specific you are.

Lee Kantor: [00:02:14] So, I would definitely invest some time in learning how to write better prompts, and it can be very helpful if you’re interviewing a lot of different people to ask very specific questions to get that specific answer, to get kind of layers deep and you’ll have a better interview at the end of the day.

BRX Pro Tip: Useful is Better Than Happy

August 22, 2023 by angishields

Joel Lewallen with Ephrata Solutions

August 21, 2023 by angishields

Joel-Lewallen-HVR-Feature
High Velocity Radio
Joel Lewallen with Ephrata Solutions
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

HVRJoelLewallen081823pic2

Joel-LewallenJoel Lewallen is Owner and CEO of Ephrata Solutions.

Ephrata Solutions is a customer-friendly digital marketing agency specializing in Strategy Digital Marketing, Social Media Marketing, Reputation Management, Listings, Advertising, E-Commerce, and digital video.

Their passion is to nurture businesses and help them grow toward success, and they achieve this by curating effective digital marketing strategies tailored to their client’s needs.

Connect with Joel on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity radio show where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with a Ephrata Solutions, Mr. Joel Lewallen. How are you, man?

Joel Lewallen: I’m doing good, thank you for having me.

Stone Payton: Well, it is a delight to have you in the studio, man. I got a thousand questions. I know we’re not going to get to them all, but maybe a good place to start is if you could share with me and for the benefit of our listeners, mission Purpose. What are you and your team really out there trying to do for folks?

Joel Lewallen: Man Our purpose is to reach small to mid-size companies. And what really took off is back in 2020 when we were going through Covid, one of our friends who owns a restaurant, they’re going through that that shift where the government is trying to not let you guys, you know, close down the businesses. And she was like hurting and she needed customers. And so she asked us, can you bring any customers nearby? You know, bring us bring them to our shop. And one day, you know, after church, I talked to some of my friends and I was like, hey, let’s go. Let’s go to a restaurant. We can support them. And so we did. And she’s like, I’ll pay you anything. Thank you for bringing bringing them here. And we were we were like, I guess I was really baffled. And I was like, I didn’t I don’t want any money. I was I was just trying to help you out. And so that kind of sparked the revolution of like, let’s let’s help people, you know? And so when I built this business, it’s going to be a Christian based company, and our mission is to go out and help Christian like companies, business minded. But I’ve learned from then that it’s just about everybody that we can help and we can target and focus on and grow their business to the next level. And so we’ve kind of revamped our mission, and now we are really focused on entrepreneurs that are wanting to take their business to the next level. And so that’s kind of how we got started on that.

Stone Payton: Are you finding yourself gravitating to certain types of industries, certain types of businesses, or are you finding you can serve a lot of different types of enterprises?

Joel Lewallen: We started off just taking everybody we can get, but then we started to zone in more on the medical industry. And from time to time we’re we’ve got businesses coming up like construction, and they’re like, Hey, you know, you’ve helped my friend. Can you help us, too? And we’re like, Well, I mean, we were going down that one channel, but I guess we can help you. So we we do focus in the medical industry, but if they meet our requirements and they’re really passionate about taking their business to the next level, then by all means we want to help them and to succeed. And and we it’s just it’s crazy. It’s not just the construction, but we’re looking at, you know, law firms, too. We’ve helped them grow and in SEO and stuff. And so our our main focus is, is medical. But at this point, it’s like people are coming knocking on our door like, well, help me, help me, help me. And you help my friend down the street. So we’re like, okay, we’ll we’ll give you a shot to, you know, like, you know, you’re passionate about it. You want to grow your business. Let’s let’s do it. Let’s, let’s build that relationship and take you to the next level.

Stone Payton: Now that you’ve been at it a while, what are you finding the most rewarding about the work? What’s the most fun for you?

Joel Lewallen: We had this one person in particular. He he came to us and he is in construction and when he was only making about 8 to 12 grand a month, he was like, I’m ready. I want to go to the next level. I want to take my business and make like $100,000 a month. And we’re like, Oh, okay. I mean, that’s a big jump. What are you guys doing right now? And he’s like, Well, we’re focused on what we do best, which is construction. We don’t know anything about marketing. We’re just trying to wing it. But we need someone like you to come in and see if you can take take us to the next level, which is what we did. We were transparent. We worked with them, we built a strategy, and now they’re at $83,000 per month. Oh, baby. So yeah, so that’s that’s crazy. But it’s it’s amazing because they’re so passionate about their business and they’re so open minded to hear, you know, different types of strategies, what works and what doesn’t, and that they want to collaborate with us and, and build a relationship with us to take their business to the next level that I just find so much gratitude in that I’m like, You guys are one of those. I don’t want to say few, but one of those few that are like open. To learn and be educated and and know that this is what I do. This is what I studied for. This is what I’m good at. And you’re good at construction. And so together we can both take that business, your business, to the next level. And so that’s, that’s that was one of the things that was just so exciting to see.

Stone Payton: Oh, that’s got to be incredibly rewarding, man. It really.

Joel Lewallen: Is.

Stone Payton: All right. So let’s dive into the work a little bit. What are some examples of some things that you may have done for this client or you might do for another client because it’s in this digital marketing space? Is that is that accurate? That’s right, yeah. So say more about what the work really looks like, especially in the early stages.

Joel Lewallen: Okay. So we actually focus on three types of services that we’re, we’re really good at. One is building websites or website development. And then the second one is SEO, and then the third is branding. And when, say, for example, if we get a new business starting out, we don’t necessarily focus on the high end. We want to get get their feet wet and get them on Google, Google Maps and just really work on reputation management and stuff like that and just get them on phase one, so to speak, just to get the basics done. Then we’ll move on to the next step or the next venture and, and then start doing ads and so forth. And so with every single business that we work with, we have to really sit down with them and strategize what they’re looking for, what they want, and then form a strategy behind that to get them to where they want to go. So it’s not something that we try to put together real quick and then send them on their way. It’s it’s going to be a long term relationship that we’re looking for because we want to bring them to the next level and we want to help them grow to the vision of where they want to be, whether it’s, you know, opening up a second or a third location or more. So that’s that’s kind of what we’re focusing on. So every business that we work with has to be streamlined to what their vision is.

Stone Payton: If an organization chooses not to take advantage of the benefit of a firm like yours that has specific experience and expertise in that domain and they try to do it on their own or they try to do it on the cheap or that kind of thing. Where do where do digital marketing efforts tend to come off the rails? Like, what are some major mistakes? Because I bet you walk in and you see some of the same patterns over and over.

Joel Lewallen: Yeah, okay. So when we when a customer comes to us and they’re like, you know, we want to build a website, for example, you know, we want you to build a website, we’ll say, okay, you know, so what we do is when we sit down with them and we talk to them from the beginning to the end, what is involved in just building a website? Because one of the biggest misconceptions is or misconceptions is that a business will say, I, all I need is a website. But if you have this beautiful website, but nobody can find it because it’s like, for example, in your backyard, what we need to do is we need to take that and put it next to the freeway, for example, right? So that you have tons of views. So a lot of people are like, Well, I just I spent all this money and I got a website, but I’m not getting any visitors. I don’t understand why. It’s because whoever built it didn’t tell you about the aftermath of what you got to do next. And so what we do is when we sit down with the customer, we want to show them from point A to point B to point C, you know, all the steps along the way so that they’re prepared down the road of like, okay, once the website is built, now we got to do SEO. Well, what is SEO Search engine optimization? Well, what does that mean? Okay, well, that means we want to get you on the first page of Google. Oh, okay. So when we show them the outline of, you know, beginning to end, they start grasping. Okay, So there’s more to it than that because even though they come to the website, well, does what happens next? I mean, are they doing a call to action? Are they booking an appointment? Are they making a phone call? What’s happening next? So we want to work with the company or the business to take them through the customer journey, so to speak, to help them see the overall picture of of what we’re what we’re forming as a strategy for them.

Stone Payton: The level of trust that you must have to engender very early on in the relationship must be incredible. How do you gain that trust quickly enough and deeply enough to really serve them like you like you know, you want to and need to.

Joel Lewallen: So what we do is we have a list of things that they have to meet our criteria for. And if they don’t necessarily meet our criteria, unfortunately it’s not going to work out because we want to be paired up with someone who’s passionate and who’s got a drive and a focus to take their business somewhere. And so when we put them through that, I wouldn’t say put them through the ringer, but when we when we interview them, so to speak, to see if they’re. Prime candidate for us. That’s when we say, okay, let’s be transparent. This is everything that your money is going to. This is what we’re doing step by step by step. And by that time, they’re like, Oh, wow, you are. You’re not just taking my money and running and I don’t hear from you after 30 days. It’s like, oh, so I can expect a call because, for example, so this is what we’re doing. So we’ll have a meeting and we show you this is what we’re doing step by step by step and by, you know, for example, SEO, this is where we’re going. We plan to be in three months. By the fourth month, we’re doing this by the sixth month. We’re doing this now by the sixth or seventh month. Now you’re on on the first page of Google. But that doesn’t stop there. Now we’ve got to maintain it.

Joel Lewallen: We’ve got to continue changing keywords so we keep them in the loop and walk them through it every step of the way. And so when we when we’re up front and we tell them that at the very beginning, this is the customer journey, this is what we’re going to do. There are a lot of them are like, Well, nobody’s ever spent that much time on the phone with me telling me this is this is what we have to do. And so that’s when we start developing a trust because they’re like, okay, you’re being transparent. You’re showing us step by step what needs to be done and what’s all involved. Because I thought, you know, I just pay you money and then you disappear and then hopefully something happens. But it’s like, no, no, no, no, no. That’s not where that’s not what we’re about. What we want to do is we want to show you step by step, you know, keep you in the loop on everything and even educate you so that if you decide not to work with us or at one point, you you get so big that you want to have your own marketing department. Now you know what to look for Now you know what to hire. Now you’ve you’ve been down that road because you’ve been educated. You’ve been brought into my world, so to speak.

Stone Payton: All right. Let’s play this out and let’s talk about me for a little bit, because, you know, it is my show right now, gang. If you want to get some really good free consulting, week in, week out, get yourself a radio show. I get to ask smart people about things they know about. So let’s take Business RadioX. Right? So we have this hyper local model. You’re in a studio right here in Woodstock, Georgia. The website is nice compliment, but a lot of what happens here and the way my clients come to me is through other means. They hear the show. I’m out there at networking meetings, I’m around town, but there’s this whole other side to the business. I’m an equity partner in the Business RadioX network and we want to continue to expand that network. So we want people running studios like the one we have here in Woodstock all over the country, and we’re off to a good start. There’s 18 other ones and we’re in 58 markets total in some way. But if we want to go out and begin to have conversations with potential studio partners for the Business RadioX network, like you would sit down with me and my business partner Lee Kantor and have that that similar conversation, we might not pass your test. I don’t know what you what did you say? Put through the wringer, but you’d have that similar conversation. But what are some of the things you’d begin asking us about and what are some of the some of the decisions that we would need to start trying to make early on if we were to engage you to help us grow the the network? Let’s make it a real case. Okay.

Joel Lewallen: Well, what I would do is I would like to first look at how what you’ve done so far in the past in your marketing. Yeah, it’s.

Stone Payton: Not pretty, Joe. It’s not. Okay, I get it.

Joel Lewallen: So that’s one one thing. What I would like to do is I’d also like to look at your website too, and see how much traffic you’ve got going through there. And if that’s if you’ve got great volume going through there, then that’s great because then that means you’ve got prospects coming in. But are you following up with them? We’ve we’ve had a customer in the past where we’ve sent a lot of prospects to them and they just got behind and didn’t follow up on all their emails. And so they’re missing out. And so I felt like I felt deflated. I was like, I’m giving you all this, but on your end, you’re not right. You’re not doing it. I mean, you could be on the next level, but you’re not. So it just like in one sense crushed me. I was like, Ah, I want to help you, but I can’t open your emails and close them for you, you know? Right. So what I would do with you guys is I would like to see where the avenues, the streams of, of avenues, of where your prospects are coming in from. Like how are you marketing Like you may be in social media, but you may not be hitting it hard enough or you may not be on the right platforms where we could find out where. What’s heavy. You know, like maybe you’re finding your prospects on LinkedIn, but not on Facebook. Right.

Stone Payton: And maybe we’re attracting a lot of guests or even clients for local studios, but maybe we don’t have messaging that’s talking to people who may want to run their own business to compliment something they’re already doing in their community. We may not be doing that at all. Right.

Joel Lewallen: Right. And the other thing, too, you just said is messaging, too. Maybe your messaging isn’t correct or getting out the right way. And so we’d have to go through and look at how your messaging is because a lot of people can interpret it. You know, the message short, you know, when we’re on social media platforms, we don’t have the luxury of like throwing out a paragraph because people don’t want to really read it, Right? Right. They just want to see like the one, two, three liners and then keep scrolling some. So if it catches their attention and they’re like, Oh, what is he talking about? Then if they click on it, they’ll be like, okay, so if we want to know if they’re coming from LinkedIn or Instagram or whatever, we want to make sure that the messaging is hitting the right prospects, you know, the right candidates for you guys to help grow. So one avenue would be social media. And then we talked about your website, seeing how that’s working. But we’d also want to see along the lines of your website, is it getting the traffic like SEO? I mean, are you on the first page of Google? You know, are you on the third or fifth page of Google? So if we type in those keywords and we look for you and you’re on the 17th page, unfortunately you’re not going to get a lot. And so we would have to we would want to put that on the first page of Google so you get more eyeballs, more views saying that, and then potentially that’s organic traffic. You want to have those prospects. You don’t want to follow up with them and reach out to them. There’s also another avenue we’ve got. There’s so many strategies and avenues, but just looking at your your overall picture, placing particular ads, whether it be Facebook or even on on Google.

Stone Payton: Does that really work? If you if you craft the right kind of ad and get it to the right people, in your experience, does that really work? Because that’s a whole new domain for me, right?

Joel Lewallen: It really does if you target the right people. Okay. So I like to say the word avatar. It’s the perfect prospect, the perfect candidate, the perfect customer that you’re looking for. If we can focus on who your perfect avatar is, we can create a message and an ad reaching to those people only. So, for example, you don’t want tire kickers, you know, just going around and saying, well, I think maybe I want a podcast show, but I don’t know for sure. And how much money is it really going to cost me? You’re wanting the people that are like, I’ve been dreaming about this for the last ten years. Like my wife’s been telling me every day, get out of bed and go, go do it, you know? And so you’re like, so when they see your message, it resonates with them. And so that’s the type of person we’re looking for is the one that has that drive, that passion. They’re like, I just needed someone to kind of kick me and tell me This is what I want. So when they see it, it resonates with them. They’re like, Yes, that’s that’s what I want.

Stone Payton: And maybe we could pull them into a conversation or maybe if we can’t pull them into a conversation, we can pull them into that website or a subsection of the website that begins to inform and educate them and keep the relationship going.

Joel Lewallen: Yes. So so we always I found that. Free education or education otherwise is the best value. That’s the best way to get a prospect is by educating them and giving them the information that they’re looking for. Sometimes a lot of people don’t put enough information on their website. They just throw up a banner and throw some stuff out there. But it’s not enough for them to realize to make an executive decision on do I want to? Do I want to do business with them or not? But if you can provide enough information without it being cluttered, but provide enough information where they get the point of this is what you do. And this is how simple with the list of little steps, you know how they do it. Then it becomes more of, Yeah, I want to do business with Business RadioX or something. And so one thing I say is like when I’ve looked at other websites, for example, I see there’s a lot of confusion there. You know, you’ve got a plumber who says he’s also a electrician who also is a bowler and who’s also hang gliding. And you’re like, Well, what I don’t understand what’s on this website. Is he a electrician or not? So one thing I would say is like a confused mind will never buy. And when you are elegantly got a clear picture on your website as to what you do and you have it spelled out perfectly with pictures and and so forth or even bullets and stuff, and it really clarifies what you guys do. Then they’re going to be like, I’ve got to reach out to them. I’ve got to reach out to Stone. I’ve got to make this call. I’ve got to book an appointment. I’ve got to get on his list. I’ve got to find out more. And so that’s what we’re looking for, too.

Stone Payton: So how does the whole sales and marketing thing work for a guy like you? Like, do you have to eat your own cooking? The reason I’m asking, I got to believe if anyone has this kind of conversation with you, they’re writing you a check. But. But how do you get to this conversation for yourself? Is it some of these same strategies, or have you found that you have to do something different?

Joel Lewallen: No, absolutely. I follow I have to walk the talk essentially. So I’ve got to when I talk to a customer, I want to sit down with them and I want to kind of get to know them a little bit. I want to ask them a lot of their a lot of questions like, you know, what even got you into, you know, being a bakery, you know, And they’re like, oh, well, this is what I want to do. I’m like, okay, and how’s that going for you? And they’re like, Well, you know, I wish I had more customers. I’m like, okay. And what steps have you done to bring more people in? Oh, you know, I put a sign on the front door and hope people walk by and come in. So it’s like, okay, so where do you want to see yourself in six months or a year from now? Where do you see yourself in five years from now? What kind of growth are you looking for or are you looking to hire more staff? You know, I want to get to know the customer. And so when I do, I’ll I’ll probe and I’ll ask a lot of questions. But it’s in a sincere mode of like, I want to get to know you, because I think if you if you do have this passion that you want, we’re going places. And so I think that’s that’s what I would do with myself with my business, too, is just getting to know my customers, my prospects and just really understanding what their needs are, what their pain points are, and then seeing if I can help them with their pain points.

Stone Payton: I’m so glad I asked because in my mind, right up until now, I viewed your business. I viewed your business as far more transactional and not so relationship oriented. But relationships are absolutely fundamental, critical in your it’s a relationship business, your business, isn’t it?

Joel Lewallen: It is. It’s it’s the key. Without relationships, we’re just like everybody else and we’re beating our heads against the wall fighting competition and stuff. But if we can build personal relationships and make them grow and really show interest, like, you know, we really want your business to grow, we really want to. I’m so passionate. I want to take your business to, you know, 20 grand a month or 50 grand a month. And you’re like, Well, I’ll be happy at 15. I’m like, No, no, no. We’re we’re going to 25 and then we’re going to hit 50. So when they’re like, Wow, you really do have an interest in my business. I’m like, You have no idea, buddy. So I want to I want to really get to know them and see, you know, what what they’ve done, what hurdles they’ve gone through. Sometimes we’re not able to help them, you know? Right. Right. And and and it’s kind of a bummer. But we have to we have to be mature about it. And we’re like, you know, we can’t help you. You know, we’re not a good fit. And so walking away, it’s hard. You know, I would love to say yes to every single person, but we can’t you know, we have to we’re in the business to make money. But at the same time, we’re also in the business to grow relationships. And that’s where I want to take this. This business is with new technology coming out every day, people are getting sidetracked. They’re looking for easier things to do and stuff. And we’re. Like, Yes, that’s great, but don’t let that be the distraction. You know, we’re in this in the long run and we’ve got to get to, you know, five years, ten years, you know, X amount of dollars per month, whatever your vision is, that’s that’s what our focus is on. We’ve got to get you there.

Stone Payton: All right. Before we wrap, I want to switch gears on you a little bit. Hobbies, passions outside the scope of the work that you’re describing. Anything in particular you have a tendency to to nerd out about? My listeners know I like to hunt fish and travel. Like, what do you do outside the scope of what we’ve been talking about?

Joel Lewallen: Man, I so I got two things. One, I’m a beach boy. I’ll be a beach boy through and through. I did my surfing back in the days and I loved it. But now I got, you know, two little boys and they love they love the ocean as well. And oh, cool. I’ll take them there as much as I can. So I’ll be I’m just a beach boy. But number two is I have a passion to learn about technology, about I it is just amazing. Just in the last few months, well, actually, since January, I can do so much and I am I want to stay in the loop on what’s going on. But it’s just amazing what we can do in just the last few months that we weren’t able to do back in November or December last year. Like it’s it’s on a whole nother level. And so that’s one of my hobbies I’m a little nerd is I just study and study and read and read and like, let’s implement them now, you know, let’s practice, you know, on the weekends. Let’s like, you know, make, make avatars and, and changeover voices and text to speech, you know, or text to pictures and, and just have fun. And so that’s kind of what I do is I’m just crafting stuff on on the computer. And and I’d have to say honestly, my, my youngest son, he’s eight years old, Cody.

Joel Lewallen: He’s, he’s kind of like a little programmer, so to speak. And, and he does his coding and it’s fun to say, hey, listen, look at what I did. And he comes over. Oh, is that all you did, Dad? You know, I could have done this, this, this. And I’m like, Hey, give me a break. You know, like, this is. This is really cool, you know, like, I did this. And so he’s like, okay, but that’s kind of like the little nerd in me as far as, you know, technology. I love it. And I want to just keep learning more and more about it. And and I also do that kind of. Geek way of doing that with my business too. I always want to keep learning and staying current with marketing because marketing is constantly changing and just to stay on top of it and and say, Oh, by the way, we have this new thing now. Everyone’s like, We’ve never heard of that before. And I’m like, It actually brings customers in and you don’t have to do anything. It’s all automated. And they’re like, Wait, what? So I’m like, Yeah, it just came out like two months ago. And they’re like, Oh, okay. So I just like to stay involved in technology and stuff as well.

Stone Payton: All right. Where can our listeners go if they’d like to have a more substantive conversation with you, someone on your team about digital marketing or about surfing or. I it doesn’t matter. Whatever you think is appropriate, whether it’s a phone number, email, LinkedIn. I just want to make sure that it’s easy for people to connect with you and begin to tap into your work. Man, I.

Joel Lewallen: Would say the easiest place to find us is just go to sales at Ephrata Solutions.com and we can establish a relationship from there and then we can start working on phone numbers and and so forth and just kind of build a connection and then start answering their questions and stuff. So sales at Ephrata Solutions, that’s Ephrata Solutions.com and we we can start the journey from there.

Stone Payton: All right. Well, Joel, it has been an absolute delight having you on the show this afternoon. Thank you for sharing your insight, your perspective. Keep up the good work. What you’re doing is so critical and so fundamental to helping businesses not just survive, but but thrive. Thanks for investing the time to visit with us, man.

Joel Lewallen: Thank you for having me. I appreciate it.

Stone Payton: My pleasure. All right. Until next time, This is Stone Payton for our guest today with the Ephrata Solutions, Mr. Joel Lewallen and everyone here at the Business Radio X family saying we’ll see you in the fast lane.

 

Tagged With: Ephrata Solutions

Kenneth Burke with Text Request

August 21, 2023 by angishields

Kenneth-Burke-HVR-Feature
High Velocity Radio
Kenneth Burke with Text Request
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Sponsored by Business RadioX ® Main Street Warriors

Main-Street-Warriors-Banner

HighVelocityRadio081723KennethBurkepic2

Text-Request-Logo

Kenneth-Burke-Head-Shot-HighRes-CroppedKenneth Burke is the VP of Marketing for Text Request, a business messaging platform.

He’s written over 1,000 articles on business growth for dozens of outlets, and he’s helped all types of companies from pre-launch startups to billion-dollar businesses achieve their goals.

Kenneth is also a champion for Chattanooga, and is always open to a new book recommendation.

Connect with Kenneth on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity radio show where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon, and today’s episode is brought to you in part by our Community Partner program, the Business RadioX Main Street Warriors. Defending capitalism, promoting small business and supporting our local community. For more information, go to Mainstreet warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David Inc. Please go check them out at diesel. David.com. You guys are in for a real treat this afternoon. Please join me in welcoming to the broadcast with Text Request, Mr. Kenneth Burke. How are you man?

Kenneth Burke: I’m doing great. Thanks for having me on.

Stone Payton: Oh, it is my pleasure. What a delight to have you in studio. You made the trek from Chattanooga, Tennessee. I’m so glad that you did. We do have some extracurricular plans at the Business RadioX field office after this interview, but have really been looking forward to this conversation. I got a thousand questions, Kenneth, and I know we probably won’t get to them all, but I think maybe a great place to start would be if you could articulate for our listeners and for me, mission purpose. What are you and your team really out there trying to do for folks? Man Yeah.

Kenneth Burke: So mission statement is or our main goal is to help businesses better connect with their customers. And a great way to do that these days happens to be through text messaging. And so text request is a business text messaging software and basically what that means or for most of the people we work with, we take your your office phone number, your landline number or your Internet number, and we add a bunch of text messaging tools to it. It doesn’t affect your voice services, but then you can text from the same number that you used to calling. And so then we’ve added a bunch of bells and whistles for that, added a bunch of, you know, team friendly features. And so. You know, our clients or our customers will will text with customers for scheduling services, for promotions, for getting Google reviews, collecting payments, you know, anything from just to way back and forth, customer service conversations to mass promotions and everything in between.

Stone Payton: So what are some examples, maybe 1 or 2 examples of, I don’t know what you would call it, a use case or businesses that are using it kind of kind of map that out for us. Yeah.

Kenneth Burke: So our two biggest buckets of, of clients are home services. So your, your Hvac repair, your plumbing services and our and then professional services. So lawyers, accountants, insurance agents, both of those would use this use case, which is just scheduling services or scheduling appointments. So rather than doing a bunch of back and forth and calling in to say, hey, I need to, it’s time for us to meet, when’s good? Let me check my calendar. Okay, You check your calendar. Okay, let’s figure it out. Um, usually they’ll they’ll just send a text and say, hey, you know, here’s. Here’s a link to a time or a link to a calendar. Take your pick or, you know, we can be there. Or earliest availability is, say, tomorrow morning at 830. Does that work? That’s a common use case. Another one, let’s say, after the fact. Hey, please leave us a Google review because Google reviews are the number one way people find your business for most businesses. Yeah. And so, you know, a text is going to get about five times the engagement that an email is and not that email is bad, but text is just more so.

Stone Payton: Why is.

Kenneth Burke: That? I think it’s I think it’s a combo of things, you know from. I don’t know, kind of decades. The way the communications have gone, you know, email is most people use their email as kind of a catch all for a lot of things. So you’ve got your work email, which is, you know, work specific and you try to keep personal things out of it. And then you’ve got a personal email that you’ll give to the Hvac repair person or to your accountant, but you’ll also give it to the, you know, the boutique down the street and the whatever rewards program that you’re signing up for. And then emails get linked. So you get a ton of spam in there, right? So you get 100 emails a day and you probably read 4 or 5 of them.

Stone Payton: Well, and, and I scan through them tonight or tomorrow morning first thing. But now that I just ask the question, but now that I think about it and you’re describing it, if I get a text, I’m going to go and check it out because it might be a client or whatever. I check it out quick. If I get an email, I may not even look at it till tomorrow morning. That’s kind of my discipline. All right. I interrupted you. Go ahead. So we were talking about use cases.

Kenneth Burke: No, that’s that’s exactly it. And so, I mean, it comes down to you can get somebody’s attention better through text most of the time. And and then what do you want to use that attention for? You know, are you a mortgage broker? And you need somebody to finish filling out an application? Are you an insurance agent and you need somebody to sign their, their payments? I, I work with State Farm. Okay. And just earlier this week, I had an overdue payment. They sent me an email. I totally missed it. That’s my fault. But I missed it. But they sent me a text and said, Hey, your payment is due. Don’t let your insurance expire. You know, follow this link to pay online. And that’s exactly what I did.

Stone Payton: So you’ve been at this a while. What are you finding the most rewarding about the work? What’s the most fun about it for you?

Kenneth Burke: I mean, we’re going to get a little cliched here, but it’s about the process. It’s about the journey. I mean, it’s text messaging software. It can be exciting, but, you know, it’s a business software. Nobody nobody grew up feeling passionate about that, you know, for getting able to to work on something day in and day out. I mean, I’ve been at this eight and a half years now, you know, with text requests specifically. So growing, trying to grow the company. Trying to help the employees that we have. Grow in their careers and, you know, in their own skills. Helping our customers actually better communicate with their customers. Better connect with them that. That all has an impact. That’s what gets me up in the morning. I mean, I think something that’s really incredible, especially because we work primarily with small businesses, you know, a few percentage points difference in revenue can be the or profit margin can be the difference between them being able to go to a kid’s basketball games or being able to, you know, have enough money to take the time, whatever, you know, take the time for themselves, for their family to spend time together. Um. And as the son of a small business owner, things like that are near and dear to my heart. So, you know, if we can help you be more efficient in your communications, which leads to better sales, better marketing, better, etcetera. I feel like I’ve done some good.

Stone Payton: So tell me a little bit more about the about your back story. How did you arrive at and find yourself doing this? Because my experience has been with most guests who and many of whom are very accomplished. Like yourself, It’s rarely a straight line, right? Tell us. Yeah. How did you get here, man? Yeah.

Kenneth Burke: Serendipity is how I got here. So I was in so my undergrad was in psychology and I love that. But I didn’t want to go to school for another five years to be able to do something with that degree. And so I went into sales. Because sales is where you can make a lot of money and you’re the driver behind how much you make. That was the idea at least. After a couple of years, didn’t really enjoy it. I was trying to get away out. There was a good friend of mine who was part of the founding team for Tex Request, and he’s kind of your perpetual hype man. Like he’ll get you excited about anything. And he got me excited about this and I said, That sounds great. Can I come join? And he said, Yeah, come on. So I did. I showed up one Monday and first thing I was supposed to do was cold call local businesses to say, Hey, here’s the software that we’ve got. You want to buy it? And after a few months of that, it’s like this. This is not working. Can I try marketing? You know something with that? Nobody else was doing marketing at the company at the time. And they let me. You know, for whatever reason, they gave me plenty of room to to fail, but also plenty of room to to learn and grow and put a lot of work in on the outside too, outside of business hours to make that happen. We got more things right than we got wrong, and here we are.

Stone Payton: So I am operating under the impression that marketing for you probably has an education component to it, just so that that smaller and mid sized businesses even understand A that it’s available, but also when and where and how they can apply it. Is that an important component of the way that you go to market communicating those those applications for the for the technology?

Kenneth Burke: It definitely is. I think some I think there’s two main things that make it that way. One is just for me as a person, I enjoy the educational aspect. I like sharing what I know. We don’t have to dive into the why that’s the case, but that is the case. So there’s that. And then part two is whenever we started, there wasn’t a market for business text messaging. I mean, everybody was texting each other, but texting with the business wasn’t a thing. And so we had to spend a few years educating the market. Here’s what’s happening. Here’s why it matters. Here’s how you can take advantage of it. And over time, we were actually able to carve out a little niche, a bit of a brand identity out of it. So it really fed into our positioning and now it’s a part of our ethos.

Stone Payton: I bet. And you probably have captured and are distributing, I don’t know what best practices like some thought leadership around, you know, here’s some disciplines, everything from etiquette to, you know, what works and maybe some places that, you know, hey, don’t necessarily use it for this or this way you’re going to get a lot more results if you use it this way. And and you’re giving some access to people, your customers, to tap into that community of practice or that knowledge base.

Kenneth Burke: Yeah, absolutely. Something that’s nice is, you know, we’ve worked with so many tens of thousands of businesses now that we’ve collected a lot of information, right? So we’ve seen a lot of use cases and we want all of our customers to succeed. And another thing that helps us stand out is, you know, our our support and sales and success teams are always available. So, you know, within reason, you know, not when there’s sleeping, but if you need help or you want advice or just to brainstorm or whatever, you know, we’re always happy to help. So you can always talk to somebody about that. And so kind of the combination of those things, you know, comes together and we spent a lot of time saying, Hey, here’s what we recommend, you know, but also let us know what’s working for you. Any time. This was a big part in the early days is we knew texting was a thing that businesses should be doing, but we didn’t know exactly how or what the nuance would be. And so we said, Hey, here’s this tool, here’s our software, go use it. Here’s a few recommendations we have. And then people would come back and say, actually, we’re using it in this way or for this reason. And that was really exciting, too, to go through.

Stone Payton: That’s a marvelous idea. How about let’s learn something from our customer base? How about that? All right. So you’re headquartered in Chattanooga, Tennessee. Yeah. Tell me about the business climate and the I don’t know, what’s what’s the community like up there in Chattanooga? Are you finding it an embracing business community and community in general? Is it a is it a fun place to be? Tell me about Chattanooga, man.

Kenneth Burke: Well, obviously, it’s great. Otherwise, we wouldn’t still be here. But and I’m a little biased in all of it, But yes, I mean, one thing that is unique to Chattanooga, especially compared to a lot of other cities, is everybody’s always willing to to help or to make an intro. And so if you if you’re an entrepreneur or you’re a small business owner or you are an entry level sales rep or, you know, pick a position, you’re in between jobs and you say, hey, here’s what I’m trying to do. Can I talk to you about it? Can is there anybody you would recommend that I should talk to or any resources I should look into? And 98% of the people in Chattanooga are going to. Talk to you and point you in the right direction. And that’s that’s pretty unique.

Stone Payton: So you guys have accomplished something that so many of our listeners and I guess I would say Lee and I too, we run the Business RadioX network, hope to accomplish in terms of scale and and impact. And I’d like to I’d like to think some of that is a product of the culture that you’ve built within the organization. So I’m interested to get your perspective on recruiting, developing and continuing to nurture the people in your culture. You’ve probably learned some lessons. Maybe you’ve even skinned your knee a couple of times, but have you come out of that with a with with some some sort of framework for this is how we recruit, develop, retain our our people?

Kenneth Burke: Yeah. There’s a lot that goes into it for us early on and I don’t remember when exactly, but early on we kind of had this collective epiphany that a company culture is the one thing you build without ever writing a line of code. It’s going to be created whether you’re intentional about it or not. And so it’s best to be intentional about it. And once we thought about that, we started putting more structure around how we do things. I mean, we’re always a fairly laissez faire group of people. Like if you needed to get in at 930 instead of 830 and wanted to work later instead of going home a little sooner, that’s fine. If you needed to leave for a doctor’s appointment or to pick up a kid, totally fine, you know? The most important thing was that the work gets done and that we’re working together to hit a common goal. But once we kind of had that realization, we started to put some more structure in place for other people so that they could they could thrive and started to work through more questions about what happens in this situation or that.

Kenneth Burke: And then started to more, I guess, systematize how how to treat others. And we a lot of times just go by the golden rule of treat others how you want to be treated. But sometimes people want to be treated differently than how you want to be treated. So, you know, put some structure in place, kind of made sure we. I don’t know what the right phrasing is, but try to make sure we weren’t putting people into a box that they wouldn’t enjoy being in. If that makes sense. And then, you know, flexibility, feedback. We were a small company, especially at the time. So every time we added a new person that fed into the culture. And so it was kind of how do you want what direction do you want this to go in? Now we’re about 40 people, so it’s a little more said it’s a little more difficult for any one person to influence it. But still, it’s the culture becomes an amalgamation of the leaders and the people they lead. So.

Stone Payton: No, that’s well said. How do you and I’m sure there’s no Pat answer to this, but it’s one thing for, you know, that founding team, that early start up group, they’re all, you know, just breathing, eating, living the business and where they’re headed. And then as you grow up, I guess, as I say, how do you get the results you need and want with the voluntary effort and cooperation of other people? And maybe perhaps even more importantly or maybe this is the secret sauce. How do you translate that vision, that mission, without an excessive dilution? That just seems like we haven’t been faced with that yet at Business RadioX. So I’m asking genuinely, you know, what are some do’s and don’ts or some things to think about if you if you want to try to to because those are the those are the those folks are on the front line man. You want them living into that same mission and vision right.

Kenneth Burke: Yeah and especially for the people who are really on the front line, like your customer service personnel. Yeah, that’s that’s much more of a grind a lot of times than being in management, you know, or higher. A. One thing I would say is that you probably can’t get them to want to treat it the exact same way. So I’m I’m not one of the original founders or primary owners. They are going to have a much more vested interest in the growth and success and health of the business than I am because it’s much more their baby than mine. I still care a lot. I still feed from them. I still have my own investment in it, but there’s going to be a little bit lost there. And I think what you want to look for and there’s going to be a little bit lost kind of at each at each management layer as you keep going down. Okay. But the thing is to make sure that it’s. It’s not lost because people don’t care. I guess there’s a lot of ways to or they don’t feel like they they matter to the vision. So if you’re able to to set a vision, set a trajectory, say, hey, this is where we’re trying to go. This is your piece in it. I want to help you. You know, I want to help you help us, basically. And then I also understand that, you know, for you coming in as this is an entry level position, we don’t really expect you to be here for your entire life and we’re not going to act like we do. And so how can we treat you and develop you in such a way that you feel like you’re getting the most out of this experience? Um, so that you can go wherever you want to go. And, you know, ironically, not ironically, but kind of. Counterintuitively, if you are treating people that way, then they do become more invested in the business because you are more personally invested in them and they want to stay and they want to keep contributing.

Stone Payton: Well, and I suppose it’s also quite possible that their expression of their investment in the organization and the vision just may look different than than what your frame of reference is. Right? They may just be approaching in a very different way. And if you can at least not let try to try to set it up so that so that their value system doesn’t clash, you know, you might even you might even get a new way to demonstrate and live in the vision and mission that that that that you guys hadn’t expressed yet.

Kenneth Burke: Well, and that’s a great, great point, too, because whenever you’re hiring something we learned something I learned at least was. Basically interview based on skills, hire based on values, and so interview based on skills. So you’re getting 100 applications of people applying for whatever job who looks the best on paper, you know, who are the top five, let’s say. Great, bring those in. Now, whenever you’re interviewing those top five, assume they all have within a margin of error the same skill set. Now whose values most closely aligned to your values, to your company’s values, because those are the people where you’re going to be able to. For lack of a better term, go to war with day in and day out. When you have to go through the grinder, you have to do what’s extra. Those are the people who are going to come together as a team and actually do it as opposed to somebody who says, well, you know, I got my 40 hours this week, so I’m going to go home now.

Stone Payton: Right. All right. If you’re up for it, I would love to actually dive into the work and maybe walk through a potential use case. And you have complete license to say, yeah, that’s not a good use case. And if you are a prospective client for this, I would just tell you that. But and we’re going to it’s my show, so we’re going to do it about me guys. Listen, if you want a lot of really good, solid, free consulting, get yourself a radio show. Because once you get them in the room and you hook them up to the mic, you can ask them almost anything you want to. So you heard me at the top of the show. I did a live read for our community Partner program, the Main Street Warriors. Just to give you a little bit of quick context and many of my listeners know this, the core business model at Business RadioX, we’re in 58 markets in some way, but we have 19 of these physical studios like you’re sitting in right now. And typically someone who’s already an entrepreneur and almost always in the professional services, B2B business will run that studio. They will utilize the studio to help them serve the community and help them grow their own business. But there is a very lucrative business in the Business RadioX business.

Stone Payton: And so me and the other 18 people who run these community studios, we all have a half a dozen to a dozen clients who are professional services, B2B, CPA, lawyer, it managed services, folks like that, marketing agencies. And we kind of we we counsel them in most cases. Look, let’s yes, let’s do a custom show, but let’s don’t do the I’m a smart CPA show. Let’s really think through who you want to serve, where they’re hanging out, what they’re excited about, what they’re scared of. And then let’s build a show that will put you in a position to genuinely serve that ecosystem and as a result, build real relationships real fast with that group. So that’s our core business model. It works. It always works. Kenneth had never done work. I mean, it just really and I know, you know, I’m biased, but that’s the case. And fast forward to me doing that for 18 years or I guess it would have been 17 at the time. Then I moved to Woodstock, Georgia, and I meet a lot of people who are like solopreneurs and start ups or, you know, just really small organizations. Maybe it’s a two person law practice. It’s not a 28 person law firm, and I don’t care how good my thing works.

Stone Payton: My our our fee schedule is is just out of reach for those folks. Right. And so but at the same time, you know, I got the local radio thing, so I’m becoming social mayor. I’m meeting all the small businesses and I’m trying to figure out a way to help these smaller businesses. And I just love the sense of community. So with a little bit of help from from a couple of folks here locally, namely Sharon Cline, who’s a voice over artist, and David Samiyah, who runs Diesel. David Ink, We we built this thing called the Main Street Warriors. And the idea is that we could we could build a community partner version of this where smaller businesses could afford it at a much lower fee schedule. And they don’t they don’t get their own custom weekly show and all that. But we let them sponsor shows and we let them do special episodes. And when and when we write a check to a local nonprofit, it’s the it’s not stone, it’s the main street warriors. Okay. So that’s a little background context. So we’re getting that thing off the ground. It’s got some legs, but now I’ve got now I’ve got now it’s just successful enough to be dangerous, right? So now I’m building this community.

Stone Payton: I’m kind of trying to fan the flames a little bit. And and in building the community, I want to continue to communicate with the folks who enroll and become members of this thing of ours. Is that a potential use case? Because as you’re talking, I’m thinking, well, maybe even on the marketing side, but let’s just say let’s say they went ahead and they enrolled like I would love to, to get some communication out to these people on a consistent basis in a way they could respond. For example, we’re going to do a retail raid. One of the things that we do is we get the main street warriors together. We all hop in the car or the golf carts, and we go to a local, you know, a restaurant or the dress shop or whatever. And, you know, you drop 1000 bucks on a local retail shop. You’ve made a real impact. And so wouldn’t it be cool? Maybe, I don’t know, almost Shut up in a minute. If we if we got the word out. Hey, guys. Next retail raid is at, you know, the manual down on Main Street. I’m on a hush now Is there anything there for your for your technology.

Kenneth Burke: Yeah yeah there’s there’s there’s a lot of options there. Right. So it’s a communication channel like. You might use for email or a social media post or something, right? It’s just texting is going to usually get people’s attention faster. So a few a few quick use cases from from that context. One is you could use it, let’s say, just for content marketing. So you’ve got new pieces of content or a new radio show or an episode, you know, and you want to give it share it with your subscribers. So you can text it out to them and you can do a handful of things to to bring in new subscribers like you would for anything else, you know, forms, you know, hey, a CTA or a call to action on the show, you know, hey, subscribe. I’m doing X, Y, Z. You send it out. And let’s say for your CPA client, it says, hey, you know, today we’re talking about how to handle, I don’t know, pick a tax topic. Here’s an episode all about it. If you have any questions, just respond to this message and we’ll talk through it. And we’ve seen tons of companies. Use that approach to to get new clients to upsell existing ones, to spread their brand in general.

Kenneth Burke: Because even if I’m not interested in buying anything or talking to you about it, I’ll consume the content. I’ll at least see what it is. Somebody I know probably comes to mind. I’ll send it over to them, etcetera. Yeah, so there’s one use case, another is just the Yeah, kind of an SMS promotion or SMS marketing for, Hey, we’re going to be meeting up at this retail store this week and there may even be a discount that you can share to say, hey, as part of this group, you know, you get 10% off of everything, we’re going to show up. It’s going to be a great time. Here’s an image or a flier, you know, to help jazz it up a little bit. So there’s a couple. I mean, I think about radio shows in particular. We’ve had a lot of radio stations coming in to us and they’ll recently especially and they’ve they’re primarily using it for a text request. So not necessarily the brand name, but the action of requesting a song or a topic to cover or asking a question for people who are on air.

Stone Payton: So we could have done that today. If I were all set up with that, I could have sent out a text yesterday or earlier in the week and said or even we could even do it while we were on air and text out. Text us to this number. Questions for Kenneth. Absolutely. Oh, I love it.

Kenneth Burke: So there’s a few I can keep going with use cases all day, but.

Stone Payton: You’re really good at this. So all of those make perfect sense to me. You briefly mentioned marketing. Is it okay to use this technology to go to someone that you’ve never spoken to? And if so, are there some kind of there may even be some legal stuff, but are there just some best practices like, look, if you’re going to do this elegantly and you’re going to hit someone cold with the Main Street Warrior program in Cherokee County that you don’t know, you know, do this, don’t do that kind of thing. Yeah.

Kenneth Burke: So first of all, I’m not a lawyer. This is not legal advice.

Speaker4: Okay. Fair enough.

Kenneth Burke: Point one, don’t text anybody you’ve never had a prior relationship with. Okay. So salespeople ask about this a lot for prospecting. You know, should we or what should we say whenever we cold outreach somebody through text to really protect yourself. Don’t do it at all. Now, if you have a quote unquote, prior business relationship with somebody so they have purchased from you before or they’ve gotten on to your marketing list, somehow they’ve given you their contact information basically in one way or another, then more or less fair game. You need to be able to manage opt ins and opt outs. And so if somebody says, Hey, please stop texting me or something more colorful that you can take them off the list. But other than that, you know, if they’ve let’s say I mean, anyone who’s interacted with your Main Street Warriors program, if they’ve given you contact information. Yeah, hit them up.

Stone Payton: Okay. All right. Well, and that’s really more our ethos anyway. We would never try to spam somebody into buying some little thing anyway, but yeah, I really. Okay. I really like this idea. Fantastic. I’m going to shift gears on you for a minute and ask you about passions outside the scope of your work. My listeners know I like to hunt, fish and travel so they know that about me. Anything in particular, you have a tendency to nerd out about that just a separate and apart from from this effort.

Kenneth Burke: I can nerd out about most things, to be honest. Not that I’m like an expert in any of them, but I just. I find those rabbit trails fascinating. I love reading. You know, right now I’m reading a book on the Man Who Ran Washington, which is about the life and times of James Baker, the third who was kind of ran Washington for 30 years or something. Yeah. Uh, let’s see. Anyway, I love reading love music big into guitar. Used to play piano and violin, but have since rusted out on those. So anything there, anything with live music is is near and dear to my heart. And then I I’ve done a lot with the the Young Professionals group in Chattanooga so a lot of helping to recruit, develop and retain talent in Chattanooga. And I love Chattanooga anyway. So just everything around that is is a passion of mine.

Stone Payton: It’s interesting that you I wonder, they’re probably not connected, but we have a group here right here in town, and it’s the Young Professionals of Woodstock. And believe it or not, Kenneth, they let me in. I don’t know why. And now it’s my responsibility. I’m on like a committee, and I’m defined, like once a month, maybe twice a month, what we call a local leader. And they may own a business, but often it’s people that are with the city or the government or the sheriff’s department, you know, first responders. But it can be a business owner and maybe they’re, you know, heavily invested in a in a nonprofit. But it is such I love being a part of that, a part of that group. And, of course, now you got my wheels turning. We have a like a YPO chat, YPO, Young Professionals of Woodstock. And so we do communicate there through the chat. But how how cool would it be if we had like this, this texting thing to go back and forth?

Kenneth Burke: Well, and then, yeah, I mean, great for for your committee, but also, you know, for getting the VIPs to come back month after month, you know. So I mean we’ve we’ve done events. We pretty much have a monthly educational event and then a monthly just meetup. So the meetup is, you know, we pick a bar, a restaurant, and we say, Hey, everybody show up at 530. We’ll be here until about seven, you know, hang out, have a good time. And then for the educational, it’s pretty much pick a different professional development topic. So how do you turn a side hustle into a full time business or how do you navigate work life boundaries or how do you we’ve done how do you handle your own taxes? We keep coming back to accounting. But anyway, so that’s always been good. And just getting the word out. As a quick reminder, especially, I don’t know if Woodstock is this way, but Chattanooga’s kind of a last minute town. So whether it’s for sports or events, you know, or something else, those day of texts to say, Hey, don’t forget this is happening, come on out, bring a friend, make a big impact.

Stone Payton: But you thoroughly enjoy working with that group. You probably get first look at some marvelous talent. Yeah.

Kenneth Burke: And there are definitely a few perks. I mean, there’s nothing that’s, you know, I can’t. Come in and lay claim to to anything or to any one person and say, hey, you should come work for us or something. But yeah, I mean, it helps me see some great people. And I think that’s that’s a lesson we can all take away in most of these situations is there’s a lot of great people out and about. One, everybody has a good story or an interesting and unique story. And then two, there’s just a lot of valuable people who are interesting or interested in what you’re trying to accomplish. Do what you can to get out and get in front of them.

Stone Payton: So do you find yourself filling, whether informally or formally, kind of a mentor role with any of these folks?

Kenneth Burke: Mentor may be a strong word, but maybe moments of help. So it’s it’s been fairly common where somebody recently out of college has somehow or another gotten connected to me and has said. Has asked the question or something to the effect of. I want to find something I’m passionate in, something where I can make an impact in. And I you know, so basically they feel like what they’re the work they’re currently doing doesn’t matter in the big picture of the universe and they want something to matter. Uh, so there’s a lot of moments where that comes up. And my response is typically, you know, passions are developed, not found. So if you’ve got a couple of good things going for you, a boss who cares decent, pay some flexibility then. You know, do your best work where you can. Be good to people and other opportunities will come from that.

Stone Payton: And this is not something that Kenneth just read in a in a book. You guys have actually been named like one of the best places to work in the Chattanooga market, haven’t you?

Kenneth Burke: Yeah. So for Chattanooga, we won. We we want a recognition for best places to work three years in a row. Wow. And I think we would have had four, but they stopped doing the award. The local one. And so nobody got it fourth year, but we got a three peat. We’ve been a certified Best Places to Work, which is a trademarked title, apparently. Yeah. Yeah. Um, and then we’ve also I mean, just recently earlier this week, we were named to the Inc 5000 fastest growing companies for the third year in a row. And I really think those two are related, right? Like if you, if you take care of your people, they’ll take care of of your customers. But it also just makes them more enjoyable work environment.

Stone Payton: So what do you think it is? Are there a couple of things you feel like you can point to and say, Well, this is why we were at least in the running and maybe why we won? Because we’re really good about this, or we certainly put a lot of attention toward that. And are we? Whatever we do, we never, ever do that.

Kenneth Burke: It’s hard to say, honestly. I mean, there are so many things I would like to say. It’s because, you know, we. We chose a good market, built a better product, and then our good people. So we recruit good people and, you know, are good to them. It’s definitely an oversimplified response for it. But I think a lot of it does come down to just those basics.

Stone Payton: So what’s next for you guys? Where is text request headed? Anything in particular? You’re going to be focusing your energy and your effort on in the coming year, 18 months?

Kenneth Burke: Yeah, well, there’s there’s two things. One is probably really boring to a lot of people. It’s just some more things on on the security side of messaging and how that fits in with compliance and the telecom partners and all of this stuff that I could nerd out about. But that won’t make sense to most people. So that’s one thing. Everybody will get value from it. That’s that’s what’s important. But then also, it’s kind of an exciting time for us these next few months. One of our largest competitors historically who launched about the same time we did, we’ve kind of gone toe to toe with feature for feature with they’re shutting down at the end of November and they’ve actually been referring their customers to us. And so one love that. And then two, you know, we just especially on the marketing side, just need to make sure we do everything we can to to funnel those people in our direction and make sure they all have a good onboarding experience. That’s that’s pretty good moment for us.

Stone Payton: Yeah. Well, it’s an exciting time for you, man. All right. Let’s leave our listeners, if we could, with a couple. I call them Pro tips, right? Just a couple of dos don’ts, things to think about, maybe something they could be reading and, you know, pick pick a domain, whether it’s what you learn from from kind of the start up getting this thing to where it scaled, maybe what you learned for bringing technology to the market or maybe continue this conversation, what you learned about recruiting, developing and nurturing good talent and and getting everybody rolling in the same direction. Let’s let’s leave them with a couple of tips or thoughts.

Kenneth Burke: Yeah, I wouldn’t say this is anything too groundbreaking, but this applies to all of the options you mentioned. And it’s it’s just do the small things really well and really consistently. And when we look at what marketing efforts have worked for us long term, when we look at what has enabled our customers to succeed long term, and when we look at what’s enabled us to recruit and retain good talent, it’s been doing the small things well and consistently. And so it’s, you know, if it’s marketing, it’s creating content that answers a question in a helpful way and getting it in front of the right people and doing that 400,000 times. And if it’s recruiting, it’s saying, hey, it’s defining what the job function is and, you know, getting it out into the world and then asking the right kind of interview questions to bring people on. If it’s developing people ongoing, it’s something similar to just that, but just checking in and saying, hey, how are you doing? Or, Hey, you seem a little tired today. Can I help? How is your workload? Just those little questions. And I’ll be honest, I felt pretty awkward doing a lot of that stuff whenever I first started. I just. Something told me or probably somebody told me more likely that I needed to do that. And so I just started doing it. And it’s paid off, but it’s paid off across the board.

Stone Payton: All right. What’s the best way for our listeners to to learn more? Maybe have a more substantive conversation with you or someone on your team. A good way for them to tap into your work. And I just I want to make sure that they can connect with with you guys and tap into what you’re doing. Whatever you feel like is appropriate, whether it’s email, LinkedIn, website. Let’s just let’s make it easy to connect, man. Yeah.

Kenneth Burke: So if you want to talk to me directly, LinkedIn is the easiest way. Just look me up. Kenneth Burke I work for tax request. There’s only one of one of me, so go with that. If you want to learn more about the company or talk to anybody or me even about that, you can go to text request.com. It’s really easy to contact us five different ways from there. And our phone number is (423) 218-0111. If you want to call or text.

Speaker4: Us and if.

Stone Payton: They start that journey they may get a text haven’t they. They might.

Speaker4: Well.

Stone Payton: Can. It has been an absolute delight having you on the show, man. Thank you for your insight, your perspective. You guys are doing important and productive work and we really appreciate you, man.

Speaker4: Hey, thank.

Kenneth Burke: You so much.

Stone Payton: It is my pleasure. All right. Until next time, This is Stone Payton for our guest today, Kenneth Burke with text request. And everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Text Request

  • « Previous Page
  • 1
  • …
  • 167
  • 168
  • 169
  • 170
  • 171
  • …
  • 1322
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio