Business RadioX ®

Michael Davis with Speaking CPR

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High Velocity Radio
Michael Davis with Speaking CPR
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Michael-Davis-Speaking-CPRMichael Davis helps professionals attract more clients, create efficient teams, and increase their influence with improved speaking skills. His passion for his work was born when he was threatened with a job loss because of his poor speaking skills.

With the help of thought leaders and industry experts, he discovered how to become an impactful speaker, trainer, and coach.

Michael has helped speakers on five continents and written 7 storytelling books. He’s a speaker, trainer, and the founder of Speaking CPR.

He lives in Ohio with his partner Linda, and the overlords of their house, Sky and Riley the Super Chihuahuas.

Connect with Michael on LinkedIn and follow Speaking CPR on Facebook. You can also download free resources, send Michael an email, or schedule a discovery call on his virtual business card.

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast speaker, trainer and founder of Speaking CPR. Mr. Michael Davis How are you, man?

Michael Davis: [00:00:35] I’m doing well. Stone Any time I can be on a program entitled High Velocity, I’m in. Fantastic.

Stone Payton: [00:00:43] Well, I’ve got a ton of questions. I know we won’t get to them all, but. But if we’re going to talk about speaking, we’ve got to talk about storytelling, man. How do you know which which story to even bring out and tell this day and age?

Michael Davis: [00:00:58] Excellent. First question. It’s first of all, the story has to resonate deeply with you. If it doesn’t, your audience will pick up on it. Whether you’re a speaker speaking to an audience, your sales professional speaking to one or a leader speaking to your team, it has to resonate with you. Secondly, it has to relate to the point you’re trying to make. Storytelling is very popular today, and one of the challenges I’m seeing is a lot of people are telling stories because they heard somebody say, Tell your stories, but we’re not always seeing the point to the story. So it’s really important that we have that.

Stone Payton: [00:01:32] So when you’re speaking with your clients, do do they ever share that they they sometimes feel like, man, I don’t know that my story is that interesting. I don’t know that I have a great story. Do you ever get that?

Michael Davis: [00:01:45] Frequently. And it took me years to determine what people are really saying when they say to me, Michael, I don’t have any stories. And I say to them, If you have lived to this point in your life, if you’ve ever been in a relationship, if you have children, if you’ve ever had a job, you have stories. What people are really saying when they say, I don’t have stories, stone is they’re saying I don’t have any newsworthy stories. Somewhere along the line we got confused and we’re we’re taught that unless you’re on CNN or NBC or any of the big stations, that people don’t want to hear your story. Well, I’ve discovered it’s just the opposite. It’s the newsworthy stories that are rare. We can’t relate to most of those. I mean, don’t you love a story about someone who has climbed Mount Everest despite a physical disability? Or the Olympian who overcame all the odds?

Stone Payton: [00:02:42] Yes, absolutely.

Michael Davis: [00:02:45] Yes. Now, how much can you relate to that story?

Stone Payton: [00:02:47] Yeah.

Michael Davis: [00:02:49] Versus. How about the business owner who’s struggling with inflation as a current topic and is really not sure how to meet payroll and pay for the increasing cost of goods and services and still run a profit that’s more relatable?

Stone Payton: [00:03:08] Oh, absolutely. You better believe it is. It is for me. I’m trying to run a business here. I own 40% of this network. I’m I’m dealing with that kind of thing every day. Know that that person really has my attention. I suppose a gifted or properly trained speaker on those other topics. I might find them entertaining to some degree, but no, you’re absolutely right. That’s far more relatable.

Michael Davis: [00:03:30] Not to the listener. I will ask you think about what you just heard from Stone. When I talked about the mountain climber or the Olympian, Stone’s reaction was somewhat muted. Yeah, that’s interesting versus Are you kidding me? I can relate to that. When I talked about the relatable topic, that’s exactly what our audiences are feeling, too, when we talk about relatable topics.

Stone Payton: [00:03:52] So speaking of stories, got to know your back story, man. How in the world did you get into this line of work?

Michael Davis: [00:04:00] I’ll give you the shortened version. When I was in first grade, I was humiliated in front of my first grade class by my teacher so badly that I told myself I’ll never stand in front of people again. That was awful. And for the next 25 years, I avoided any opportunity to stand in front of a group, even if it meant not participating in events. I wanted to like being in the school band. I knew if I made a mistake, people would laugh at me. If I joined the drama club and made a mistake, the audience would laugh at me and I couldn’t take that after that very difficult experience in first grade. And then when I was 31 years old, I was in the ultimate irony. I was a financial planner, and a key part of my job was to give retirement planning workshops to attract new clients. And one day my boss and I sat down in his office for quarterly review, and toward the end, he pulled out a stack of papers and said, These are the evaluations from your last workshop. Michael, I’m going to cut to the chase. You’re a lousy presenter and your stories suck. Ouch. Yes. He said, you’ve got to fix this.

Michael Davis: [00:05:18] You told us you could do this. This is part of your job. If you don’t get better at this, you don’t start getting people through the door. We’re going to let you go. That threat of losing my job sent me to, first of all, Toastmasters and eventually the National Speakers Association and other groups like that. And I met world class mentors who took me under their wing. They helped me work on my mindset first to deal with that incident from my childhood. To put it in its proper context, I realized I wasn’t the only one who’s ever been humiliated in front of people. Second, they taught me that speaking is a learnable skill. We are wired to be afraid of speaking because at some subconscious level it seems like a threat to us to be in front of people. But over time it took me far too long. But eventually I developed a positive mindset and with the help of my mentors, learned the processes and the tools and gain the confidence in one day decided this is my calling. Helping other people get past the hurdles I’ve experienced to get their messages out to the world.

Stone Payton: [00:06:19] Now, are you finding yourself gravitating to a certain type of client type of business type of talk even, or finding a particular group or type of client that you really particularly enjoy working with?

Michael Davis: [00:06:34] I do. My parents were entrepreneurs. I’m an entrepreneur, and I find that I do a lot of work with entrepreneurs and the presidents of companies to help them get their vision out to their teams, to their boards, to your prospective clients. And I understand a lot of times they feel very alone because they don’t always get the proper feedback they need. And when they hire me, sometimes it goes beyond speech coaching. It becomes life coaching because they just need somebody to talk to. But I love working with people in that position because they have so much on them and they have so many good ideas and they often struggle to get them out in a way that moves people.

Stone Payton: [00:07:16] And you clearly enjoy the work. I mean, I see it in your eyes. It’s coming through over the airwaves, I’m sure, for for our listeners. What are you enjoying the most about it at this point in your career? Because you’ve been at this a minute now. What are you finding the most fun?

Michael Davis: [00:07:32] It’s when that person comes to me and says, I’m not a very good speaker or I don’t have any stories. And when I pull the curtain back and shine a light on their experiences and they see that they do have significance and power and they can help others. If you see a shift in them, their energy changes. They get a lot more confident. They want to speak instead of being afraid to speak because they realize, yeah, this can help others. They don’t focus so much on themselves, which is where a lot of people build the fear. They’re concerned about how their hair looks in their clothes. We don’t care about that. If you’re there with authenticity, with a message to help us. And when they when I see that shift, that’s why I do this, because I know that I’m not just helping that person. I’m helping all the people affected by this new powerful message.

Stone Payton: [00:08:27] So I had two gentlemen as recently as this morning, and I knew you and I were going to get a chance to visit it on air. So it really stuck with me this morning. And he used a phrase I’ve heard a lot of people use. He said, long story short. And I thought to myself, I did not say out loud too late. So it’s kind of a tactical question, but are there some things that we can do or not do to, I don’t know, keep our stories lively, keep them from being boring?

Michael Davis: [00:08:55] Yes, there are two in particular, and I didn’t do it today just because I know we’ve got a shorter interview. But one is to provide dialog. And that is character dialog, but also internal dialog. I did it in my short story where I said. After I got in trouble. I will never stand in front of people again. That was awful. That was six year old me dialog. And then I did the dialog with my boss in me and unfortunately, that’s exactly what he said to me. Never forget those words. So that’s one way I did use that. The other I didn’t have we didn’t get into was to provide details, what we call it, vaccinating your speech VAX. I’m not talking about that other controversial vaccination. We’ll leave that alone. But VAX, visual, auditory, kinesthetic and smell and yes, are my medical people in the out there. I know that olfactory is the correct word, but Varco does not create a nice metaphor like vaccination. So I went with smell. I also know taste is involved, but in a more detailed story I would get involved with creating those sensory details so people feel like they’re right there in the story with you.

Stone Payton: [00:10:09] So you not only became a world class speaker, but you turned it into a a business, did you? I know the answer to this is yes, so I guess I’ll rephrase it. Tell us a little bit about maybe one or two of the mentors that you had the benefit of along the way. Surely you had some help and guidance as you were trying to navigate both?

Michael Davis: [00:10:29] Yeah, I did it through Toastmasters. They have an annual competition called the World Championship of Public Speaking. I made it a point to befriend some of them just to pick up some of their wisdom. Well, the best speakers tend to be the greatest mentors, at least in my field, because they’re generous and they they know how hard it is and they want to help others. They see that if you do the work, they will help you. So Darren Lacroix, who was the 2001 world champion, Craig Valentine, Marc Brown, all world champions who have gone on to successful professional careers. And the best part of having mentors and coaches is they can see the the brilliance in you that you can’t. We all have brilliance in us. But we can’t see it. It’s just it’s impossible. It’s like we all wear blinders when someone else shines a light on those skills you have that you don’t even see. That makes a huge difference. That’s where you build confidence. I just went through that this week with a marketing piece. I went to my business mentor and in all candor, he ripped it to shreds. But I wanted him to because I couldn’t see all the blind spots in it, because that’s my material. We all fall in love with our material. It’s very hard to us to say, Oh, that’s not very good until someone else gives an expert opinion or some feedback on it.

Stone Payton: [00:11:52] So speaking of confidence, I think one of the things that I would find intimidating if I were to get in front of a group and speak is like, how do you how do you memorize what you’re going to say? Because I don’t really want to go up there with a bunch of notes. I see the folks who do a really good job with it don’t seem to rely on notes or even slides as there must be. And I know it’s again, a very tactical question, but, you know, hey, it’s my show, so I’m going to know.

Michael Davis: [00:12:19] It’s an excellent question. Here’s the thing. If you get nothing else out of this interview today, if you’re listening to this, never, ever memorize, ever. And here’s why. Number one, you sound like you’re memorized. You sound like a robotic speaker. Secondly, if you forget one word, you’re done. And by you’re done, you’re going to lose track and that triggers the fight or flight in you. And all those neurotransmitters start triggering, getting triggered, and you start to panic. Ask me how I know Stone happened to me once in front of 450 people in a high stakes presentation, I said, I will never memorize a speech again. So what you want to do is internalize the flow. Look, you know your story. Don’t get hung up on the words we’re often asking. And this is a parallel idea, but we’re often asked, Do I have my stories? Have to be 100% true. Your story has to be true. It does not have to be 100% factual. The reason being, if you are 100% factual, you bore people way too much back story. What we’re looking for is the emotional truth in stories. So if I’m recreating dialog, one of my favorites is from a client that hired me back in 2009 when I first started this business, when she came up to me in an event and said, I understand you’re a speech coach and I need your help. Really, Patti, tell me why. Because I’ve done something stupid. I agreed to give the keynote for the Women of Excellence dinner. And Michael, I am so stressed out. I’m sick to my stomach.

Michael Davis: [00:13:57] I’m not sleeping at night. That’s how I deliver that when I share that story. Well, Patti and I are still friends. And I asked her a couple of years ago, Do you remember exactly what you said to me that day? She said, Michael, I don’t remember what I told my husband yesterday. How do you expect me to remember what I said back in 2009? So the point of that is, I don’t know that those are the exact words she used, but I deliver them in the emotion that I remember she presented to me and she was stressed out, panicked and scared to death to give the speech. As long as I convey that people don’t remember the words, they remember the emotions behind them. And I tell all my clients do not stress out about a word or two. No one knows your script. As long as you keep the story flowing or the entire speech, it’s okay periodically to look at your notes. By the way, I don’t think you should read off them because then you lose total connection with your audience. But I’ve never sat in an audience with a really good speaker who occasionally went over and looked at the lectern and said, Oh yeah, what was I going to say? Oh, there it is. That, to me tells me that person’s ego is not involved because they’re not worried about somebody thinking, Oh, well, gosh, he looked at his nose. I can’t. That’s not what it’s about. Occasionally, looking at your notes tells your audience that you’re there to serve them.

Stone Payton: [00:15:24] What a marvelous point. Both of those points that they don’t know the script, they don’t know what you are supposed to say or we’re hoping to say. And when you talk about this, this topic of memorizing and kind of and put that to bed, it strikes me there are probably more than a handful of myths or misconceptions that we’ve all come to accept and believe around speaking. There’s probably others. Yeah.

Michael Davis: [00:15:52] Yeah. Memorization is a big one. And what I tell the people I work with is that a speech or a story is actually an evolutionary process, unlike actors and musicians who have to follow that script. They pick your favorite band or favorite singer. If you go to a concert of that person and that person starts to sing your favorite song of theirs and they sing it completely differently, you’re not going to be happy. However, if as speakers and storytellers, we tell a slightly different version each time and it evolves, people aren’t going to get upset as long as the emotional core is the same. If you say a different phrase or you have a little bit of a different dialog, it evolves. You have that right. Plus you see your story and your topic in a very different light as the years go by. So it should evolve. So that’s number one. Number two, and this is this is what I see a lot of people struggle with and they miss opportunities, is I can go up there and wing it. You can. And you’re also going to go up there and be forgettable for the most part. Again, there’s a balance between you don’t want to memorize, you want to internalize the flow. But you’ve got to know have a pretty good idea of what you want to say.

Stone Payton: [00:17:08] Your stories, even in this exchange, are quite memorable. The lady who came up to you. That’s fantastic. And I’m sure you were able to help her a great deal. How does the whole sales and marketing thing work for a guy like like how do you get the new business?

Michael Davis: [00:17:27] One is repeat business. I’d say I did the numbers recently. It was like 30%. I get repeat business as I tell everyone, Look, I’m teaching you processes and tools so that you never have to come back to me if you want to. I’d love to work with you again, but I don’t want them to feel like, well, got another speech. Got to hire him again. That’s not a positive business relationship. So repeat businesses one second is referrals. And third, LinkedIn has been very good to me. Now I post a lot. I’m very consistent about posting on LinkedIn and I also do YouTube videos. I was talking with a branding person the other day, really sharp young woman, and I told her I have two channels, I believe that’s all, and I think they all work. I’m not going to denigrate any channel that I don’t use because I don’t know it, but I keep it very focused and that’s where I’ve built a following.

Stone Payton: [00:18:20] In the stage is not your only platform. You’ve written several books and shared these ideas and more in that medium as well. Yes.

Michael Davis: [00:18:30] Books. Online courses. I’ve got my first book was called The Book on Storytelling, and then I wrote a Kindle series called Some More With Stories. And my new book is coming out early next year, tentatively titled Your Stories Suck. A Step by Step Roadmap to Fix Them and Speak With Influence. I always get a good laugh when I share the title, and it is not meant just to be a one of those eye grabbers and to be. I can’t think of the word right now, but I didn’t do it just for the shock value. Yeah, the title is Born from the Words of My boss many years ago who helped me get down this path when he said Your story sucked. But there’s a deeper meaning is your stories could be sucking the life out of your audience and your chances. To influence them. What I want people to do, there are a lot of books out there talking about. How the brain reacts to story and storytelling is important, but I don’t find too many of them that are showing you how to do it in a step by step fashion. There are some and they’re really good, but I just wanted to put my spin on this topic and give my version of what I’ve seen work for me, for my TED clients and my professional clients.

Stone Payton: [00:19:49] And what about this medium you had? I teach you up to essentially deliver a small keynote on this platform. Would you have approached it and maybe executed on it any differently than you would have if we were physically with with the audience?

Michael Davis: [00:20:07] Actually 75% would be the same. The material still has to be the same. The stories, the the opening, the sub points, all of that is very similar. The delivery method would change in the sense that on camera we have to change it up more. It can’t just be a talking head, nor can it be the speaker hiding behind slides. It’s what we call the change of pace elements. It’s important to for people to see you because we have to connect through the face. One of the important ideas that we were teaching our clients stone at the beginning of the pandemic was that when you stand in front of an audience, all five of your senses are engaged. When you stand in front of a camera, only two are engaged and even those are limited your sight and your hearing. So because of that, we have to change up the look on camera to keep people more engaged. Videos, pictures, graphs, our faces, chat boxes, breakout rooms. We have to change it up every few minutes because if we don’t, we’ll lose them. I’m a big football fan.

Michael Davis: [00:21:17] Our local team, the Bengals, went to the Super Bowl last year and the reason I mention that is because I was watching a clip from one of the AFC Championship game. And in one minute there were 11 scene changes. I mean, it was bam, bam, bam, bam. I started wondering what was it like 30 years ago? Right around the time before the Internet took off. And I watched a scene from one of the championship games from 1989. There was a famous play where a player fumbled away his team’s opportunity to go to the Super Bowl. And when that play happened, the camera focused on him and it followed him all the way back to the bench. And in 60 seconds there was one scene change and it was just to show him from behind. So if you think about that one scene change 30 years ago, this is 11. Our audience is conditioned to constant movement and shifting. And if we think we’re going to stand in front of a camera or an audience and just deliver and have them engaged, we’re not going to succeed.

Stone Payton: [00:22:24] Well, kind of following on that point, what do you think the the future of speaking might look like? There’s there’s new technology, new platforms. And I got to believe there’s going to be some you know, we haven’t even thought of yet. But do you have a feel for what the what the future of speaking might look like?

Michael Davis: [00:22:42] Well, what we’re seeing in the medium planning industry is in 2023, most meetings are back to in-person, which is good because as human beings, we need to have that connection as much as possible. However, we also have to be prepared at a moment’s notice to get on camera. Because meeting companies have discovered that if something happens last minute, we can shift now to a virtual world. And the speaker better be good there too. The third piece of that, though, Stone, is we have to, as presenters, be able to speak to an in-person audience while also knowing where the camera is. Because in this hybrid world, companies are saying, oh my gosh, we can have global reach any time with any presenter. So when you’re presenting, make sure you practice delivering your key points to the camera in the room. The people in the room are still going to see you. You’ll be there interacting with them, but the people online will feel like you’re talking directly to them. We saw this before the pandemic, by the way. I was part of a group that was helping some speakers at the World Championship of Public speaking a few years ago.

Michael Davis: [00:23:55] And we taught our clients to talk to the camera even when she was standing in front of 2000 people. Because the next time you go to an event where there are screens on the stage where the speaker is, notice where the audience looks, even in the live in-person audience. They’re looking at the screens most of the time. Hmm. We’re conditioned as human beings, at least in the United States. We’re born now with phones in our hands. We come out and doctor says, Congratulations, boy, girl. Here is a phone for your child. It feels like that. So they are raised on screens. You and I were raised on TV. My son was raised on a computer. So we are conditioned to look at screens. Don’t make the mistake of ignoring the fact that your audience, even if it’s right in front of you, may be looking at screens. If they’re on the stage with you and you’re not connecting with them if you don’t know where that camera is.

Stone Payton: [00:24:53] I am so glad I asked, because that never occurred to me. It makes all the sense in the world. You’re going to have to master both domains and simultaneously. And this has been fantastic. I could do this, do this every Wednesday. No, it’s been it’s been informative. It’s been inspiring. I have thoroughly enjoyed the conversation. I want to make sure that our listeners can can reach out, have a conversation with you or someone on your team. I want to make sure that they can get their hands on one or more of these books. And I just want to make it as easy as we can for them to tap into your work. So whatever you feel like is appropriate website, email, LinkedIn. Let’s just let’s make it easy for them to get connected with you.

Michael Davis: [00:25:33] Mail if they want. Contact me Mike, at speaking CPR or visit my website speaking CPR and we can have a conversation. I can send you a list of complimentary resources. Happy to do that. More than happy to sit down and have a chat with you for a few minutes on a on an old fashioned device called a phone. Or we can do a zoom call, whichever you prefer.

Stone Payton: [00:25:58] Well, Mike, it has been an absolute delight having you on the show this afternoon. Thank you so much for investing the time and the energy. This has been just marvelous.

Michael Davis: [00:26:10] I’m glad you like it, I hope. Listener, I hope you appreciate it.

Stone Payton: [00:26:14] All right. Until next time, this is Stone Payton for our guest today, Michael Davis with speaking CPR and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Jordan Kelliher with Investment Business Brokers

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Buy a Business Near Me
Jordan Kelliher with Investment Business Brokers
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Jordan-Kelliher-Investment-Business-BrokersJordan Kelliher is M&A Advisor with Investment Business Brokers and assists in Buy-Side and Sell-Side transactions. He spent 7+ years working in the Logistics and Transportation Industry in Minnesota.

His knowledge of the Freight Brokerage sector and working with industry entrepreneurs has developed a wealth of knowledge and relationships with carriers and customers along the way. He has spent many years working with high level professional entrepreneurs throughout his life.

He studied neuroscience to better position himself to understand and teach programs for entrepreneurs to help them streamline their business processes. His background helps him assist others understand and simplify their decision-making process and achieve their goals.

Jordan has a passion for business and working with entrepreneurs. His years of experience has positioned him to create and negotiate the best deals for his clients.

Connect with Jordan on LinkedIn.

What You’ll Learn in This Episode

  • Hot industries right now
  • What a first time buyer can expect the process to look like
  • What M&A activity is like with the current market and economic situation
  • How to prep for a sale as a business owner

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Buy a Business Near Me. Brought to you by the Business RadioX Ambassador program, helping business brokers sell more local businesses. Now, here’s your host.

Stone Payton: [00:00:32] Welcome to another exciting and informative edition of Buy a Business Near Me. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Investment Business Brokers. Mr.Jordan Kelliher. Good afternoon, sir.

Jordan Kelliher: [00:00:50] Good afternoon. How are you doing today?

Stone Payton: [00:00:52] I am doing well and I’ve really been looking forward to this conversation. It’s got a ton of questions and I know I’m not going to get to them all. But one of the things I knew I wanted to ask you, any particular types of businesses, industries that are kind of hot right now.

Jordan Kelliher: [00:01:09] Or we’re seeing a lot in the tech space, which makes sense with everything going on, the video streaming the media. One thing that caught our eye, which we’ve been riding the hot tail here is staffing, staffing companies. It doesn’t take much to realize why. If you look over the last two years of what’s been going on in the economy, people need help, people need employees. And so they’re turning to these recruiters to seek help to find talent for their companies. So the staffing industry has been fairly hot over the past two years, what we’ve been seeing on our end.

Stone Payton: [00:01:41] So a lot of our listeners are, I guess I should say, going to be first time buyers. What are some of the things they can expect in the process?

Jordan Kelliher: [00:01:53] I think, you know, just general thing too is just expecting that it is what you call that a process. Right. And we always tell people whether it’s representing a first time buyer or a first time seller of a business. These transactions can take anywhere from nine months to 12 months. So I think if you’re setting out to go buy your first businesses, one, pick an industry that you like, you find enjoyable, that you may have some expertise or knowledge and get a financial guy on your side, but then just expect that this will be a process. There will be some due diligence you have to go through. It’s a roller coaster of a process. As long as you stick to it and you stick with your goal of wanting to purchase a business and get into it, you can pull it off fairly easily and having a good broker on your side is obviously worth the wait And gold.

Stone Payton: [00:02:39] So what is your back story, man? How did you get into this line of work?

Jordan Kelliher: [00:02:46] I’ve always been fascinated by finances. I started out actually in the trucking and transportation logistics world. I was actually a freight broker and I liked that. I liked high stress environments dealing with relationships. But I spent all my free time going home and listening to podcasts about finances and the economy and what’s what’s moving where and going where. And so I wanted to get into the financial world and I kind of forced my way into business brokerage, and I’ve loved it ever since. It’s been kind of everything I’ve liked just in the world that I used to spend my free time reading about. And so I get to do what I was always learning about. So it’s just I stuck with trying to get into that, into that industry. And I finally got into it and I’ve loved it ever since.

Stone Payton: [00:03:31] Well, I can tell that you love it. You clearly enjoy it. What are you enjoying the most at this point? What really gets you fired up about to work?

Jordan Kelliher: [00:03:41] I you know, I think the ment is a weird, weird part of it, but for me it’s the mental aspect of it, right? The first time I got into it, I was told immediately, this is going to be a roller coaster, right? With the industry being mainly commission based and I’m sure a lot of real estate agents understand, what I’m saying to is you’re going to have brutal days that are going to test you mentally and you’re going to want to just quit for the day and stop calling people or doing your sales calls or following up. And it’s tough. But if you can kind of overcome that part of it, you get to see the highs of the highs. And a lot of the times those are higher moments than the average 9 to 5 job that I had in my past. And so it’s very rewarding. It’s very challenging. And I think I like that aspect. I like I like the extremes on both ends of the high rewards and pushing through the hard times as well.

Stone Payton: [00:04:29] So I recognize that there’s the whole sales and marketing process for the business that you may be working with, but how does the whole sales and marketing thing work for a guy like you, a business like yours? Because you’ve got to get out there and get new clients to make this whole thing work right on both sides of the equation.

Jordan Kelliher: [00:04:50] Yeah, absolutely. And I know just from when I first started, I had, uh, you know, I got into the industry and I didn’t have a lot of money to pay for marketing. I mean, there’s a lot of lead lists you can buy. You can buy companies that do that. And I just simply didn’t have the cash when I started. And I was on the emails every single day, and I wasn’t much of a phone cold caller just because I didn’t think it would. I think it was too aggressive calling a business owner and asking if they want to sell their business. And so I did a lot of cold emails. And what I found out fairly quickly is that you don’t get a response or a yes in the same week and the same month, sometimes not even the same quarter. It takes time to nurture those relationships and that’s when it clicked for me is really building those relationships. And you get someone that ends up trusting you, wants to work with you, you give them your full attention, you give them everything you got, and they end up passing your name on to somebody else. And it’s just like anything in this world is your reputation starts to leak out into the marketplace and your name gets out there. And I think that’s that’s the number one way to really market and sell yourself is providing as much value and actually trying to figure out the client’s goal. Right. Why are they doing this? And there’s there’s more to it than a business decision. You know, they’ve got family and they might have kids they got to take care of. So a lot of these is personal, big decisions, big life decisions. And so if you can understand that and be in their shoes and help them, they seem to always pass your name along. And the word of mouth is a very powerful thing.

Stone Payton: [00:06:09] Well, and cultivating those relationships, certainly it makes sense that there’s a time investment there. Let’s talk about time and timing on helping someone buy or sell a business. How much? I don’t know. Runway, I guess you would call it. Does one need to effectively sell, get ready and sell a business?

Jordan Kelliher: [00:06:31] Well, we always look at the previous three years, right. And so and it can vary. I know banks if you wanted to sell your company, banks like to look back at the last three years, they’ve been pretty easy and not as harsh on 2020 because of the COVID pandemic. So they’ve been okay with that if the numbers slipped a little bit. But if you’re looking to sell your business, I would say take a look back at your last three years. Take a look at your profit and loss statement, your tax returns and your balance sheet. Are you in the positive or you’re trending upwards? Does that look good? So you can at least paint the picture of saying, look, our company is growing, whether that owner wants to stay on at some capacity or get out a hole right there, you can at least show that you are growing, you’re improving and you’ve got room for growth. So if you hit a downturn or a couple two bad years in a row, I would take the time to look at your expenses, look at your customer concentration. I like to keep that below 15 to 20%, tighten up a few expenses if you need to, and really try and make sure that those last three years look good. There’s show growth year over year over year and and it shouldn’t be too difficult to sell once those numbers look good. But if you need to take the time to get those three years looking good and take the time to get those triggers looking good, it will pay off.

Stone Payton: [00:07:39] So would the current market and the current economic situation. What does this kind of activity, this buying and selling of businesses, merger and acquisition activity? I guess I got to believe that any current economic situation has some impact on the levels of this activity. Yeah.

Jordan Kelliher: [00:08:01] It absolutely does. And honestly, I was kind of watching everything that goes on each day. It’s a little nerve wracking at times. And I think today, actually, November 2nd, the Fed’s meeting on the prime rate again, and that looks like that’s going to go up another 75 basis points. So now our prime rate is going to be 7%. So it makes first time buyers wonder, you know, is this the right time to do it or not? However, at the end of the day, you still have people who move forward, people who want to pursue their goals and make their company grow and whether they want to increase their top line revenue. There’s still companies and individuals out there who don’t let something like this affect them. And although I know the rates come into play, so it does affect you, but there’s tons of private equity out there sitting on dry powder and there’s there’s plenty of cash out there that people are utilizing to grow or to take advantage of opportunities right now where people are kind of stagnant and staying still, not doing anything. You’ve got aggressive people out there who had the had the discipline to sit on some cash and to now make some moves. Well, no one else is doing that. And they’re either buying cheap or or they’re selling at good prices. So it is it is something to keep your eye on as it is nerve wracking for some people. But then at the same time, you have to look at the whole grand scheme of things that are still people making moves and making plays and there’s still money out there. There’s still people in corporations sitting on money right now.

Stone Payton: [00:09:20] So talk about deal structure a little bit, if you would, because it doesn’t always have to be just a straight up cash deal at the table. Here’s the cash. Here’s the keys. It often involves some some other things. Right.

Jordan Kelliher: [00:09:33] That’s the fun part of what we get to do, I think, is that you can structure this however you want. We call it seller’s expectations. So if someone wants to come to us and sell their business, you know, I have a great example of somebody right now that he built a great business. It’s trending year over year and he wants to sell just a portion of it. And we call it an earnout. So he’ll sell 60% of his ownership. And then in five years down the line, he’s going to sell 40% based on the growth of the company in those five years. To structure it and all these different ways you can have seller financing, obviously, you can bring banks involved. You can do earnout structures. It really is how you want to approach the deal. And then if you can get both sides to agree with that, you can make a lot of deals work that you may not think were possible. And that goes for first time buyers. Also, if you’re sitting there and, you know, just a few 50,000 or $100,000 in your savings thinking it’s not enough or I think you’d be surprised if you went out to your city and walked around town and you found a small business you liked. Go find a business broker to start the introductions and see if that seller is willing to sell a portion of it or if they want to do an earnout over 3 to 5 years. That way you don’t have to give 100% of your cash upfront. You could maybe finance some of it through a bank or you could finance it through the seller. They’ll be willing to take payments over the years from you, and you can use that business to help make those payments. And so there’s a lot of creative ways to acquire a business if you’re looking to do that. It’s just getting on the same terms of the seller and yourself. And obviously I’m going to be a little biased to saying a broker will help you do all of that and will ease the stress of having those conversations.

Stone Payton: [00:11:16] So as you came into the business and now that your practice is evolving, have you had the benefit of one or more mentors to help you kind of kind of navigate the way?

Jordan Kelliher: [00:11:29] Um, yeah, and I’ll even say his name. Our managing director, Bill Bromley. He took a chance on me. I lived up in Saint Paul, Minnesota, and this is when I wanted to get into that finance space. I really I’m fascinated by the game of money and how people reach these levels. It’s not so much chasing money, but to me it’s a game. It’s How are these individuals getting so high? Well, there’s a piece of knowledge that they have that I don’t or there’s experience they have that I don’t. And so I knew if I could get in a circle of people who had the knowledge and experience, I could fast track my way into those positions. And I emailed a bunch of business brokers in desirable areas of my eyes. I was looking at Tampa and Dallas and Bill Bromley, who’s the managing director at investment business brokerage here in Dallas, Texas, and he said, Come on down, I’ll teach you everything. We’re commission based. You know, I could use some help, but I’ll teach you everything. And he’s been probably the number one business mentor I’ve ever had in my entire life. He’s taught me everything I know about the industry, and it’s crucial to seek out people like that. If you’re super aggressive about achieving a goal, you know, and it’s sometimes it doesn’t always fall in your lap. You have to go out there looking for individuals like that and and offer help or services or value for that individual in exchange for teaching, exchange for knowledge. And I was fortunate enough to find someone like him. And he’s taught me everything I know about business brokers and a lot of the financial industry. So it’s a key, key aspect. If you’re hungry and looking to grow out there, find someone with experience, find someone with knowledge and just soak all of that in and it will speed up your process.

Stone Payton: [00:13:02] So are you finding that you personally are gravitating to certain types of businesses or industries or that that you have a favorite type that you really, really like to work with?

Jordan Kelliher: [00:13:16] I personally like the trucking industry just because I have a very good base of knowledge around that. I understand the lingo and the talk in that industry. So I like working in that industry. I like the staffing industry just because it’s hot. It moves fast, but we’re industry agnostic at our firm and so we welcome all different types. But for me personally, I like working in the trucking industry and I like working in the staffing industry. Those are two of my favorite. They seem to be hot, they move quick and so it’s fun, but it’s fun to see all these other ones come in. We get a lot of they get a lot of software companies and tech coming into, and those obviously are usually our hotter listings because it’s more intriguing. It’s it’s what our our daily lives are. Everyone’s on screens now and connected on social media and so they’re hot listings every time we get those too. So I’d say those three are probably my favorite industries.

Stone Payton: [00:14:06] Well, and I would think that being part of the investment business broker’s team, you would have access to other, what would you call them? Use cases, examples where you could bring knowledge or lean on some team members to to help someone in an industry because you’ve probably done it before. Right.

Jordan Kelliher: [00:14:26] Well, that’s exactly it. And it’s you know, it’s funny you say that actually, because we’ve been dealing in the staffing industry for about heavily, heavily for about two years now. And we were talking about it the other day of just how much knowledge we gained with just again, their acronyms. They use the lingo, they use like, oh, I actually I understand how to operate a staffing business just from the talk back and forth. But then like you just mentioned, we can now get on a call with a staffing owner and speak their language, and it’s very comforting for them to hear that and understand that we know your industry, we understand your goals and your objectives and how you bring in money. We can see your business structure and we have a clearer understanding which makes everything easier from both parties. And it obviously makes the client or potential client much more comfortable when they hear that a broker understands what they do.

Stone Payton: [00:15:17] All right, before we wrap, let’s leave, if we could, a couple of pro tips on either or both sides of the equation. Selling, buying a business. Just a couple of things that people ought to be thinking about doing, not doing reading. And of course, look, game number one pro tip, reach out and have a conversation with Jordan. But, you know, between this step and between this, listening to this and that step, maybe just a couple of things that would help them start kind of going down this path and learning more.

Jordan Kelliher: [00:15:49] Yeah, absolutely. As far as the sell side, I think I’m going to mention that again in the past three years, you know, whether you’re at retirement age or you want to move on to a new avenue of interest and you are seriously thinking about selling your business, I would take a look at your financials and I would make sure that the last three years look good. And if they do, then I would start that process and like you mentioned, have a conversation with somebody within the industry. Call me. I’ll talk to you about it all day long. Right. But get a knowledge of what is this going to look like? What are my fees, what are the processes going to be? Who can I expect to inquire my business. Once you have your finances set in place, your business looks good. You’re going to want to get a valuation, go hire a broker, have them help you through it. Right. And from there it’s just being responsive and getting questions answered throughout the process. Right. And that’s that’s it. It doesn’t need to be crazy than that. Right. And then on the buy side, whether you’re a first time owner or you’re looking to acquire another company to grow yours. Right. It’s kind of the same thing. It’s just understand the process. You have the the cash in the bank to make the purchase. Are you going to have capital left over? Because if you’re going to pull out a loan, the banks are going to want to see you still have some capital sitting in there in case anything happens. So it’s just it’s preparing before making the decision. And so I would say prepare, get everything in order, your finances in order, get a little educated, talk with a few brokers here and there, listen to a podcast here and there, and then go pull the trigger and make the decision and commit to the decision.

Stone Payton: [00:17:18] Well, Jordan, it has been a real pleasure having you on the program this afternoon. Thank you for investing the time and energy to share your insight and your perspective with us. This has been very informative and you’re doing important work out there, man. And we we sure appreciate you.

Jordan Kelliher: [00:17:36] Well, hey, I appreciate the opportunity for you being on here, and I hope there’s at least one person out there I have made of help. So thank you for the opportunity.

Stone Payton: [00:17:43] My pleasure. All right. Until next time, this is Stone Payton for our guest today, Jordan Kelleher with investment business brokers and everyone here at the Business Radio X Family saying we’ll see you next time on Buy a Business near me.

 

Rich Kozak with RichBrands

by

Rich-Kozak-RichBrands
High Velocity Radio
Rich Kozak with RichBrands
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Rich-Kozak-RichBrandsRich Kozak is rocket fuel for people who want their Brand to IMPACT others’ lives or the world. Rich is the sage voice of IMPACT-Driven Branding. Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times.

His next book, IMPACT-Driven Branding–The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops.

Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100’s of industries.

Today, Rich answers for each of us a powerful question we need to be asking ourselves: “When Does Branding Become God’s Work? As a passionate speaker, Rich inspires business entrepreneurs How to take the action that gives their brand the clarity and alignment that are missing.

He also enables entrepreneurs, with powerful life skills, including teenage entrepreneurs, As a consultant, Rich holds Certifications in Global Branding, Training Mastery, Certified Trainer and Master Coach of Neuro-Linguistics Programming and Timeline.

Rich is a co-author of the books: ELEVATE: Raise Your Life and Business to a Higher Level, IMPACT: Where Passion and Purpose Makes A Difference, and the Amazon #1 Best Seller VISIBILITY: Success Stories from Elite Leaders Making an Impact from the Stage. He also authored the seminal book: IMPACT DRIVEN BRANDING: 7 Step to Ensure YOUR Brand Impacts People’s Lives, and the World, scheduled for release this year.

As an organic gardener and chef, Rich cooks for his clients at The Brand Ranch, plays violin, sings in his church choir, serves his wife Denise as a devoted husband of 44 years and 49 Valentines Days, and is the father of two Eagle scout sons.

Connect with Rich on LinkedIn and Facebook.

What You’ll Learn in This Episode

  • What is Branding?
  • Is Branding my Logo?
  • How does a company envision and define a brand?
  • What makes a good brand?
  • Existing Vs. New Brand Creation?
  • Why is branding missunderstood?

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show where we celebrate top performers producing better results in less time. Stone Payton here with you. This conversation is going to be fantastic. You guys are in for such a real treat. Please join me in welcoming to the broadcast with RichBrands the man himself, Mr. Rich Kozak. Good afternoon, sir.

Rich Kozak: [00:00:39] Hey, Stone. It is great to be here with you. Let’s we’re going to deliver some neat value to listeners today. I can’t wait.

Stone Payton: [00:00:47] We certainly are. And I think a great place to start would be on this this word, this topic, this this thing that is so hard for so many of us to get our arms around branding. I’ll just ask you very simply, man, what is branding?

Rich Kozak: [00:01:03] You know, thanks for starting there, because you’re right, people misunderstand it because of the way the world uses the term constantly to sell marketing stuff. So here’s the simple version from somebody that’s done this and taught it for 45 years. I kid you not. If you’re listening, write this down. A brand is a perception. But it’s not your perception, it’s everybody else’s. So for your brand, the work you do in branding, so what is branding? It is everything you do that creates a consistent perception that moves your brand forward toward wherever it’s going. So it is strategic. It is u shaping the perception. That sounds like a textbook, but let’s get this real. You go to a networking event, somebody goes, what do you do? And you say something, and then somebody else comes up and says, What do you do? And you say it differently. You just created confusion. The first person thinking, Well, that’s funny, I thought you did this, but now you just said so. You don’t trust people that do things differently all the time, and people don’t trust brands that are not consistent. So that’s why it’s important that you hear that word. Branding is you creating a consistent perception of your brand to move it to where it needs to go.

Stone Payton: [00:02:42] So are you helping individual practitioners, small firms, larger enterprises? Is your work gravitating to a certain type of client?

Rich Kozak: [00:02:52] Thanks for asking. Today it’s individuals, but for 20 years I ran an agency with partners in 21 countries. I’m a certified global branding consultant, and when I turned 50, I resigned what I thought was a really addictive career to reshape my life, changing my prayer. Lord, I don’t think you created me to be a dead agency guy. So show me what you want me to do. I’m ready. And a few years later, people started asking me to help them individually. And I said, I don’t do this anymore. And they said, That’s not true. You never stop. Everybody uses your stuff and we want your help. And I literally start helping individuals. And I realized that those decades of experience shaping and creating and languishing brands gave me a powerful tool to help individuals to do two things to make their businesses or their work, or in many cases, their calling more successful and abundant, using branding wisdom, but also to turn that platform for them into a platform that allows them to step into their purpose. So today I only work with individuals who are determined to impact other people’s lives or the world through their business, through their work. It’s impact driven branding. It comes from inside you. It’s not a branding that’s slapped on the outside. It is totally authentic and an actually gives you access to your own authenticity in a way that makes your brand come alive uniquely. So. It’s powerful work and it’s work. Somebody put those desires for impacts in your heart, so perhaps it’s God’s work.

Stone Payton: [00:04:31] Stone So what are those early conversations like? Are they coming to you? I’ve got to believe maybe they’re coming to you. I don’t know. Misinform may not be fair, but maybe a little uninformed, not completely informed, maybe a little confused themselves about it. Are they embracing the idea? And it’s a blank sheet of paper. What are those early conversations like with a new client?

Rich Kozak: [00:04:57] They sound like this and I’m reading I’ll read like three or four from a list of what’s in their head that I literally used to title a podcast that I’m creating for people to get strategy nuggets and action items. So it’s like, I feel ready. I’ve been doing this for 40 years, but but my brand is not. I need to get more clarity about my brand. I need better ways to say what I do. What is our brand doing that’s hurting us? I want to get the branding right, but I don’t really know what that is. That gives you an idea of the kind of people they’ve never been trained on branding. They may be distrust it, they may be think it’s disingenuous, it’s tricks. You know, it’s fancy talk and pictures, it’s logos, but it’s not really, really good branding done really, really well. Let’s say done right literally is a process. It’s steps. I used to teach it to big, big companies. My largest was a $14 Billion client billion with a B today it’s individuals. So they could have done something. If you’re listening to this and and you feel you need more clarity in your brand or maybe you feel stuck at the starting gate of the next level of your brand and you’ve done it for 30 years and you want to take it to another level. You want to leave it as a legacy or teach others to do what you do or something You want to take it to another level. You want to use digital media to to have a bigger reach, to share your gift or your calling or your products or services. But the gate’s locked. You know, you’re at the starting gate of the next level and it feels like you can’t like, how do I build the stairs to get to that next level? If you’re if you’re about touching other people’s lives and you have something that’s going to make people’s lives or the world a better place, just hop on a Zoom call with me and let’s talk. I mean, seriously.

Stone Payton: [00:06:48] So when you made the shift from working with the larger enterprises to trying to serve individuals, did anything catch you off guard surprise you? Did you have to do a little bit of a shuffle, too, to get equipped to serve that group?

Rich Kozak: [00:07:04] It’s a fair question. The first person who asked me said that’s not true. You’ve never stopped helping people. You just don’t charge for it. So actually, I find myself I work for an agency, and I didn’t own the agency. I was the executive vice president. But and I wrote contracts and everything, but I didn’t find myself one on one where I had to sell things. And I would give branding away forever, but I had to teach myself to charge for it. And as human as that is, I literally wrote a script and it sounded like this. You came to the brand ranch for a beautiful lunch because I’m an I’m a chef, I’m an organic chef. And I would say people who come here, I won’t charge for the meal, and they would say, Good, let’s meet at your house. So we would sit there and we would we would look at at the view and talk about their world. And and and then I would say, Stone, based on everything I’ve heard from you, I want you to choose one of two things to do next. And and they both require money. But I’ll let you determine what you think is best for you. I literally had to practice that script and then say, you know, Visa or MasterCard, you know, it’s like I say, goodness. And I was you know, we had clients that were spending hundreds of thousands of dollars and millions of dollars, but that was it wasn’t a struggle, but it was it was a retraining.

Rich Kozak: [00:08:27] I love to teach. I hired a coach to help me speak to sell so that I can literally reach people in a way that they’ll get what’s what’s going to help them. Because if you don’t teach to sell and you just speak, nothing happens. We have to move people to step into. In this case, their purpose. The tagline of My of Rich brands is impacts, which is all I focus on abundance. On purpose impacts abundance on purpose. That does not sound like a branding agency. The reason I’m back in branding and I will do it for years I’ve been doing it now seven years since I came back and only worked with individuals and the companies they own. But it’s because I get to help them build an abundant platform and then step into their purpose. Their second book, their third book has to do with why they’re here, not about the expertise of their business. So it’s strategic work that helps people thrive and then step into their purpose sooner, faster, easier. They become bigger contributors to their own lives, to their own families, and to the world around them, in the communities they serve. I’ll just say praise God, because I think we need more praise God’s in the world. And when people are touched by this work, they come to our one day workshop and they go, Oh, right, I’m watching my brand language, you know, on paper coming alive. Praise God. And I’ll go, Whoa, there’s another one.

Stone Payton: [00:10:06] So how does. You mentioned engaging a coach to help you on the sales side of things when you made this pivot. How does the whole sales and marketing thing work for a guy like you, a practice like yours? Do you have to get out there and sort of shake the trees a little bit? Do you have some strategy to just get those initial conversations going with prospective clients, or is it pretty much coming to you now?

Rich Kozak: [00:10:34] What an interesting question. Yes. If and I’ll make this relevant to everyone who’s listening, we can pray all day long. Lord put in front of me those people whose lives are business. As you want me to touch with this gift and give me the eyes and the ears and the wisdom to know who they are. But if I hide behind the curtain, or if you don’t step, take a step toward your gift because of fear, or because maybe you’re you’re on some day I’ll got into his work, you know? So it’s like it’s important that I’m out there. So I speak online at virtual events, I judge speaking contests I sponsor. And so I’m in a booth and on Zoom and people come and talk to me about their brand and then they go, Oh, I think we’re supposed to work together. So I’ve got to be out there. And being out there includes I do 18 events a year on Zoom. I do half day’s called Branding You with Impact that is like $47 or something like that. People come in and changes how they think about what it means to brand a person and the entity they create as an umbrella personal brand that’s that’s unique to them. And what happens when you do that and what happens when you don’t, and that resets them. And then they attend the workshop and then they end up in Brand Accelerator group and they’re sharing with people how they got amazing clarity and they have language they can use for three or four years, and then I get referrals.

Rich Kozak: [00:12:09] Oh man, you’ve got to talk to him. This is it always works over there. It’s amazing. It’s impact driven. So I’m getting more and more referrals these days. But I personally have been hiding behind the marketing curtain. I’ve been helping launch brands, but I have not been launching myself. A lot of things are underway right now. I’m I like to say I’m building a world class team these days. That often means a virtual team. So I have people who are coaches in several areas, I think nine who coach me to strengthen me in areas where I’m not as good or experience as they are. That includes a lot of Internet things. You and I were joking about knowing how to use Zoom and so forth. The this is an digital society. It’s important that we’re out there. It’s important that we reach people’s eyes, ears these days with audio brand, that the voice of impact driven branding and what it can mean for people and the impact they make and the abundance they create and how they step into purpose that that message gets out there. So I’m about to start a podcast that will be funded by a media group, so it’ll get a lot of play.

Rich Kozak: [00:13:27] I’m speaking at places like I’ll be speaking at the Best Expo in Los Angeles on the stage with Bernardo Moya, and you’ll introduce me and I’ll speak there twice and I’ll do a book signing my own book Impact Driven Branding Seven Steps to Ensure Your Brand Impacts People’s lives in the world is coming out in the next few months, so we’ll be launching that and I have several books planned after that that will take me toward my purpose not just about branding, but about my purpose of helping people as well as myself step into purpose. It’s time. And and this is this is branding in a way that refreshes people and and lets them be themselves completely and get credit for how unique they are and the work that they get to do. So it’s very referable when people learn what it really is. But if I stay behind the curtain, no one will ever know. So we have to be on the Internet, we have to be on websites, we have to speak. And I believe running events is a really powerful way to hand people value quickly who really want it, and they’re ready. We’ll also record trainings in lots of areas aspects of branding, logos and taglines and integrating marketing, communications and all those things that I could speak on for weeks.

Rich Kozak: [00:14:54] We’re recording chunks of those so people can hear them in three in the morning if they want to. So I will be out there in a lot of ways. I just will say it’s always Straight Talk podcast I’m doing says Bring your vision and bring your challenges. What you’re going to get is straight talk that you can trust. That doesn’t sound like branding. That’s a lot of funny talk out there. You know, it’s as if you think that you need a micro niche is wisdom, and that’s from a guru. It’s introducing double talk. Frankly, you don’t need a micronation, but some people will tell you you do. What you need is clear vision and a heart for whom you really want to impact. What we do all day long here is we define the brand you must become. We define and language the brand you must become to make the impacts you clearly see making when you thrive. It’s all connected to impacts. And so what do you think is going to happen? You’re going to get those impacts faster. You’re going to attract exactly whom you really want to attract. Isn’t that what people want? Yeah. Isn’t that what Brandy is supposed to be? Yeah, but does it have to be fake? Not can be absolutely authentic to your heart.

Stone Payton: [00:16:20] It is crystal clear that this work is on your heart. What are you finding the most rewarding about the work? What are you enjoying the most?

Rich Kozak: [00:16:30] Three things come to mind. One is it doesn’t feel like work. I enjoy it. It flows through me like water, through a river. It feels like love, Stone. And I, I spend a lot of hours. I just recorded ten guest podcasts in the last three days. Ten. It doesn’t feel like work. I get to do this, I believe I’m made to do this. I realize it’s a gift and I get to do it. Second thing is, I get chills down my spine when we land on language, when we land on language that we know will be compellingly attractive and speed people along. Wow. The testimonials that I get from people who have been touched by the work are remarkable about the clarity they got, the relief they feel because they don’t have to struggle with how branding seemed to intimidate them or they didn’t understand it, or they thought it was something else. And now they realize they’re the champion of their own brand. They understand the steps because they walk through them to get it done. And it’s just a process. It’s it doesn’t have to hurt. It doesn’t have to be complicated and it doesn’t need all that jargon. It’s just steps.

Stone Payton: [00:17:57] Before we wrap, I want to hear some more about this new book. Can you speak to that, the structure of it, how we can get the most out of it? What compelled you to write yet another book? I’d love to hear more about it.

Rich Kozak: [00:18:10] Well, you know, it’s interesting you say another book. I have put chapters of big chunks of nuggets, like the last one was Cracking a Rich Code, co-written with coaching legend Jim Britt, Shark Tank founder Kevin Harrington, endorsed by Tony Robbins. My picture is on the cover of that book that came out and turned Amazon number one international bestseller last November. But that’s a chapter. It’s a 3000 word chapter in a book of entrepreneurs where they share their excellence. This book, that is the impact driven branding Seven Steps to ensure your brand impacts people’s lives in the world. It is not a book about branding, it’s a how to book. It says, Here, think about this. Close your eyes. Do step one. Hey, think about this. Close your eyes. Do step two, write these things down. It’s a step by step Examples Book. It has a workbook too, and we use the workbook at our one day workshop. It’s a how to book. And why is because if people knew, if entrepreneurs, if if people with businesses that they want to take to another level knew this process existed and they had access to it and they didn’t need a guru, they can get help.

Rich Kozak: [00:19:22] They have somebody help them with language because maybe they feel they don’t do that. But if they knew it existed, their world would be better. So I wrote the book so they knew it exists so that it makes it accessible. This step wise approach to championing your own brand to make your impacts faster and abundance faster and step into your purpose. So that’s why I’m writing the book. And one of the things you’ll ask me how people can get a hold of me. One of the things I offer is, is what’s called a blueprint. And the blueprint is simply, Hey, here are the seven steps. It’s kind of like a mini book and a document that says, Look, read this, it’s me talking to you in my language and it gives you things you can do right now to get this process going for you. So I love for people to email me and say Blueprint and send that to them.

Stone Payton: [00:20:14] I do want to make sure that our listeners can reach out, have a conversation with you on any of these topics. I want to make sure they can get their hands on the book when it comes out and begin to tap into your work. So let’s do leave them with some coordinates. What are what are some places they can go to start start learning more about these topics and maybe set up a conversation with you.

Rich Kozak: [00:20:37] Well, thanks for asking. I didn’t mention yet that I recorded eight very short, like one minute to minute videos answering frequently asked questions that people want to ask, and they should ask somebody who will give them straight answers. Tough finding somebody who will do that. So I recorded straight answers to frequently ask branding questions and you get it free. Just going to the brand you will become and the you is wiremu the brand, you will become dotcom. And then we send you, we email you a link and you download these and watch them. I think it’s certainly will be a blessing to your business and maybe your life. And it’s a little bit of infotainment, but it’s straight talk, which is a delight. And you can get the blueprint. Just email me. It’s rich at rich brands dot org. Rich at rich brands are ICI brands dot org and just C blueprint Blueprint heard you on the radio show Blueprint. I want the blueprint and I’ll reach out to you. And frankly, if you don’t have a branding person who does straight talk and connects with people’s hearts and really cares and isn’t capable of, if you don’t have somebody who’s capable of listening to what you do and really zeroing in on it and kind of falling in love with it, jump on a Zoom call with me and go to a Kalon Li dot com slash rich brands and it’ll put you on my calendar. I mean, do whatever it takes, but whatever you do, do not sit there and live on Sunday. I’ll. I want you to be moving toward your higher level of your brand and toward your higher level of abundance and stepping into your purpose. We’re all here for a reason. Get on with it. And I just get to do this work. So praise God.

Stone Payton: [00:22:34] Well, Rich, it has been an absolute delight having you on the show, man. Thank you for investing the time and the energy to share your insight and your expertise. This has been a this has been a marvelous conversation informing, inspiring, challenging. And you’re doing important work out there, man. We sure appreciate you.

Rich Kozak: [00:22:55] Stone, I love what you do. Thank you for your invitation. It’s great to be here, and I hope people respond to this. It will be a blessing.

Stone Payton: [00:23:03] All right. Until next time, this is Stone Payton for our guest today with Rich brands, the man himself, Rich Kozak, and everyone here at the Business Radio X family saying we’ll see you in the fast lane.

 

BRX Pro Tip: How to Attract Good Luck

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BRX Pro Tip: How to Attract Good Luck

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about exactly how to attract good luck.

Lee Kantor: [00:00:12] Yeah. A lot of people are just waiting for good luck to punch them in the face. And that’s not usually how it happens. Luck typically doesn’t happen to the person sitting at home waiting for it to magically fall in their lap. Luck favors the brave. Luck happens more often to the person actively engaged with their business, the person that’s doing things, that’s meeting people, that’s serving other people. The more action somebody is taking – it’s funny – that the more likely they’ll have these lucky breaks that are just going to pop into their life.

Lee Kantor: [00:00:45] And so, the secret really to attract more good luck is to not wait for luck, it’s to make things happen and you’ll see all of a sudden how lucky you’ll become.

BRX Pro Tip: Marketing Activities That Work

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WBENC 2022: Billie Schultz with CECSO

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WBENC 2022: Billie Schultz with CECSO
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Billie-Schultz-GWBC-WBENC-National-ConferenceBillie Schultz, CECSO, Inc.

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here, broadcasting live from WBENC National Conference 2022. This is the 25th annual conference, and we are proud to have with us, Billie Schultz, one of the founders of the organizations or one of the early participants. Billie, welcome.

Billie Schultz: [00:00:33] Yes, thank you. I’m so excited to be here celebrating the 25 years.

Lee Kantor: [00:00:40] 25 years.

Billie Schultz: [00:00:40] Yes.

Lee Kantor: [00:00:40] Is it a blink? Did it go by fast for you?

Billie Schultz: [00:00:45] No, it’s going by faster, because at first, it was kind of clogged up, but now, it’s really a very unique organization and growing, 18,000 and growing. So, we’re excited about that.

Lee Kantor: [00:01:04] When you were at the beginning stages, is this how you imagined it could be or is this better than you imagine? Where is it in your mind?

Billie Schultz: [00:01:12] It is better than I ever imagined, because we were just a few women knowing that we needed a certification process that really helps weed out all of the know—helps weed out the fronts as we were called in the day. So, it’s amazing. I can’t say enough good words about it. Pam Easton and the awesome staff that she has today is doing great things, and we just know that we’re going further to spotlight what women are doing throughout America and beyond, so it’s a great adventure.

Lee Kantor: [00:02:00] Absolutely. Now, are you seeing that women today are a different type of entrepreneur and business owner than they were 25 years ago? Are they dreaming bigger, or where do you see them?

Billie Schultz: [00:02:12] Yes, we are dreaming bigger. I think a lot of people have started really reflecting, and some of the things maybe that happened to us in COVID, and now, the supply chain, but we are becoming more and more innovative. I am in technology myself, and so we have to become more innovative to keep up. And so, we are doing significant things in technology and I hope that we will be able to have a technology committee within the WBENC family very soon that spotlights all of what we do.

Billie Schultz: [00:02:55] I represent 10 major manufacturers in the technology industry, so there is a lot going on in each one of those manufacturers. I am here at this conference to spotlight one of the things that I have done in developing a particular application for logistic and manufacturing companies. It is a print, ship, and return label that is only about flipping over the label. It is cost savings and it is sustainable. It does not have any plastic on it. And so, very innovative.

Lee Kantor: [00:03:40] Now, have you found that technology now, it’s so ubiquitous that every company is, in essence, a technology company in some regards?

Billie Schultz: [00:03:49] Yes. Yes. When I assumed the leadership role of this company, it was just a service organization, and I knew immediately that I had to move toward getting manufacturers to look at my service business and see how good we were, and then be willing to partner with us to perform certain things in the technology industry. Been with some of my manufacturers for over 25 years.

Lee Kantor: [00:04:21] And then, being a certified woman business owner, that’s part of, I’m sure, the DNA and the organization you’re with now. Any advice for that women business owner that hasn’t taken the leap to be certified?

Billie Schultz: [00:04:35] Well, I would just encourage them to give it a try. First of all, if you’re in any kind of business, there are opportunities at WBENC. And so, we women want to do business with women, and one of the things that I’m talking about here today is the second tier. Some of the large corporations, if they can’t reach us on the first tier, what about the second tier? And what about us building a collection of those second tier women business owners that are very credible, like my service business was years ago. But now, I can represent, in fact, I do represent some manufacturers first tier, and then I’m free to go out there and find women that can help in the second tier position.

Lee Kantor: [00:05:28] Right, and partner with them?

Billie Schultz: [00:05:30] Mm-hmm. It is about the pooled power of women right now, I believe. And Susan Barry, who was the first president of WBENC or CEO of WBENC actually said, Billie, always say something about the pooled power of women when you speak, because we do need to pool our power, we do need to prove who we are and speak out. And so, that’s what we’ve been doing and it is working.

Lee Kantor: [00:06:00] Absolutely. Look around. There’s lots and lots of folks here.

Billie Schultz: [00:06:03] Really, it’s just awesome. I can’t say enough good word.

Lee Kantor: [00:06:07] Now, when you started, there was a few hundred women that had pulled together to to form the group, and now, you’re up to, like you said, 18,000. How much—what do you think—the the sky’s the limit, obviously, but how many women businesses are out there that aren’t certified? There has to be hundreds of thousands, right?

Billie Schultz: [00:06:24] Yes. It is all about communication and connections, and that’s what we’re doing right now, is we’re connecting with not only corporation, but women, and we’re connecting in their skills, and then furthering our skills as we partner together.

Lee Kantor: [00:06:44] Right. Pooled resources. It’s the same as it was, same as it ever was, right?

Billie Schultz: [00:06:48] Yes, same exact thing.

Lee Kantor: [00:06:49] 25 years ago, the rules are the same in that regard.

Billie Schultz: [00:06:51] The rules are the same. And I believe there’s a value in connecting with corporate women, because I think they’re kind of at the same place that we were maybe some time ago. They need to have more opportunity to speak out on their skills and to further their career, because lots of things happen. My late husband passed away. I had to do significant things. I had to be bold. I had to go out and get a new bank, because the bank that we had the credit line in wouldn’t accept my signature. I mean, it’s like, what’s wrong with this-

Lee Kantor: [00:07:33] What world is this? I mean, how is that possible?

Billie Schultz: [00:07:38] It was. And now, I have two wonderful banks.

Lee Kantor: [00:07:41] I bet you do.

Billie Schultz: [00:07:44] And they never questioned my signature. They just want me to pay it back.

Lee Kantor: [00:07:48] Exactly. When we focus on what’s important, then things get done.

Billie Schultz: [00:07:52] Yes, it does get done. And then, I had no manufacturers to represent. So, tell you a quick story there. My service people found out there was a fax machine bid out on the street, some large corporation that we were servicing in Dallas. And so, they said, do you know anybody, this was my service person talking to me, that would partner with you to do this bid on this contract? And I said, well, I don’t know them, but I’m going to call them.

Lee Kantor: [00:08:26] I’m not going to wait and hope they find me, I’m going to go out and take some action.

Billie Schultz: [00:08:30] Yes.

Lee Kantor: [00:08:31] I make the relationship that happened.

Billie Schultz: [00:08:32] Yes, that way, it did happen. I’ve called up the biggest manufacturer at that time, and I said, I have a bid that one of my customers is going out to bid for and I want to bid it, but I want to be the prime, and you could beat the sub. Well, after he got through choking, because he didn’t know me, okay, we’ll do the deal, let’s bid, and we won. I’m still with that manufacturer today.

Lee Kantor: [00:09:03] Well, congratulations on all the success, and thank you so much for all that you’ve done to help this organization and so many—the ripples are real and the businesses you’ve impacted. You look around here and a lot of this couldn’t be here if it wasn’t for your efforts. Thank you so much.

Billie Schultz: [00:09:18] Thank you, and thank Roz for recommending that I do this interview, because I was kind of blown away.

Lee Kantor: [00:09:24] Well, before we wrap, let’s get your website for your organization, because that’s important.

Billie Schultz: [00:09:30] Okay.

Lee Kantor: [00:09:30] Or to say the name of your organization.

Billie Schultz: [00:09:33] Well, it’s CESCO Inc. We are an IT equipment, software, solutions, supplies, value-added reseller in 10 major manufacturers for those sales and service.

Lee Kantor: [00:09:47] Yeah. So, Google that and you can find out more, because you can help a lot of people, and get involved and help those manufacturers get their goods out there to the world.

Billie Schultz: [00:09:56] Exactly. We are partnered together to make new business. I look forward to connecting with more people here. I already had some good meetings, so yes, continue your work. Thank you.

Lee Kantor: [00:10:10] Well, thank you for sharing your story. You’re doing important work and we appreciate you.

Billie Schultz: [00:10:13] Oh, I didn’t say one thing. I do mentoring for young girls in The Harmony School for Underserved Kids.

Lee Kantor: [00:10:22] Is that in Dallas or that’s national?

Billie Schultz: [00:10:25] It is Texas wide.

Lee Kantor: [00:10:28] Texas wide.

Billie Schultz: [00:10:28] And then, it’s 56, I think, schools throughout Texas, and I happen to be in the business park where they are, one of them. And so, they invited me to breakfast. I wanted to know what I did, and then I took—there was an opportunity at the Go for the Greens Conference, which is one that I serve on the board of. And so, I told my husband, I said, I need to do something right now, because I was faced with meeting these girls, and I just want to make some kind of impression in letting them see what’s out there. So, he said, well, let’s just take three of the girls to this conference. And so, we took three, paid their airfare, and their hotel, and all of that, and they went to where Disney actually does a presentation on how to get an internship at Disney. And then, UPS does something about corporate. So, these girls just completely changed their lives.

Lee Kantor: [00:11:43] They ended up—I’m sure they were so hungry for that type of information, an opportunity.

Billie Schultz: [00:11:48] They couldn’t hardly say their name when I first met them, and now, they’re just—you can’t stop them talking. In fact, there’s an interview on Go for the Greens website and somebody might look at it.

Lee Kantor: [00:11:59] Yeah. Well, thank you for doing that and be the change you want to be in the world. That’s the lesson here. I mean, you’ve made such a difference, because you’ve stepped up, and more, the change that needed to be happening.

Billie Schultz: [00:12:12] Well, the girls are part of the next gen’s employee availability.

Lee Kantor: [00:12:20] Sure. So, well, thank you, Billie, so much. We appreciate you. This is Lee Kantor, broadcasting live from WBENC National Conference 2022 in the GWBC booth.

 

About WBENC

The Women’s Business Enterprise National Council (WBENC) is a leading non-profit organization dedicated to helping women-owned businesses thrive.WBENC-Logo

We believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why we not only provide the most relied upon certification standard for women-owned businesses, but we also offer the tools to help them succeed.

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

BRX Pro Tip: Take a Breath

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BRX Pro Tip: Take a Breath

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s counsel, take a breath.

Lee Kantor: [00:00:08] Yeah. A lot of people react impulsively when something happens and I think that, especially as you get older, you realize that when you’re angry or you’re frustrated, the best move to make is to wait a beat, to take a breath, and then decide what you should do, and then react.

Lee Kantor: [00:00:27] One of my favorite books is Viktor Frankl’s Man’s Search For Meaning. And one of his famous quotes within that book is, “Between stimulus and response there is a space, and in that space is our power to choose our response. In our response lies our growth and our freedom.” And what that means is, you don’t have to act impulsively. You have more power than you think, especially in those highly charged moments. Really, in any circumstance, you have the power to choose what the next move is that you are going to make, and just remember to choose wisely.

Jamar Cobb-Dennard with Indiana Business Advisors

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Jamar Cobb-Dennard with Indiana Business Advisors
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Jamar-Cobb-DennardJamar Cobb-Dennard values, markets, and sells manufacturing, business service, and building service companies. Selling your business is his business.

Jamar’s experience as an attorney and business consultant helped him guide clients through $5.7M of liquidity events in 2021.

Jamar partners with the following professionals to help their clients achieve their mid-career or retirement “happy endings:”

  • CPAs
  • Attorneys
  • Wealth Advisors

Jamar works for Indiana Business Advisors (IBA)–the state’s 40-year old leader in business brokerage. IBA specializes in valuing, marketing, negotiating, and closing the sale of thousands of small businesses.

The firm’s team is stocked with the Industry’s best attorneys, CPAs, investment bankers, valuation specialists, and entrepreneurs who bring their networks and expertise to bear when a new client walks through the door.

Jamar earned his Juris Doctorate at the Indiana University Robert H. McKinney School of Law and is licensed to practice in Indiana. In addition, Jamar was recognized as an:

  • Indianapolis Business Journal Forty-Under-40 honoree
  • 2013 Emerging Leader by 100 Black Men
  • Stanley K. Lacy Executive Leadership Series graduate

Connect with Jamar on LinkedIn, Twitter, Facebook and Instagram.

What You’ll Learn in This Episode

  • Process of buying a business
  • Valuation
  • Debt stack
  • Structuring a deal

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Stone Payton: [00:00:00] Welcome to another exciting and informative edition of Buy a Business near Me. Stone Payton here with you this afternoon. This is going to be a marvelous conversation. You guys are in for a real treat. Please join me in welcoming to the broadcast with Indiana Business Advisors, Mr. Jamar Cobb-Dennard. How are you, sir?

Jamar Cobb-Dennard: [00:00:21] Very, very good. Thanks so much for having me.

Stone Payton: [00:00:23] Yeah, it’s a delight having you on the program. Really been looking forward to this conversation. I think maybe a good place to start is if you could articulate for me and our listeners mission purpose, what are you and your team really out there trying to do for folks?

Jamar Cobb-Dennard: [00:00:41] Indiana Business Advisors has been in business for 40 years. We’ve done 2100 small business deals and we like to say that we’re like investment banks for small business. Our average client has 1 to $5 million in annual revenue in their business, and primarily they’re in the building services, professional services and the light manufacturing sectors. I personally have been in this industry for three years. Prior to that, I was a business consultant and small business owner. Also, I’m a licensed attorney, so I’m able to bring my business experience and legal training to bear to help our clients sell their businesses and also help other companies who are looking to go grow quickly, acquire other companies.

Stone Payton: [00:01:26] Well, the back story makes perfect sense. Was there a catalytic moment or a series of events that influenced you to to make the the shift or add this to your repertoire? What was what compelled you to get into this line of work?

Jamar Cobb-Dennard: [00:01:43] Sure. The shift came from really two events. One, I met our senior and founding partners about a decade before I started working with them and looked at some businesses for sale. Wasn’t quite ready in my career to purchase a business, but said This has got to be the coolest thing ever. To do, is to sell businesses and to analyze financials and to look at what the future opportunity looks like for companies. And then I ran for mayor in 2019, in a small suburb of Indianapolis called Lawrence. About 50,000 folks live in Lawrence, and I lost that race by just over 100 votes and had to figure out what to do next. Remember the experience that I had looking at businesses for sale and then decided to sell them myself?

Stone Payton: [00:02:30] So speak to, if you would, because a great many of our listeners, while it might be on their mind, they may even have an exit in mind. Some folks may be at least entertaining the idea that the barber shop or the bar about buying a business. A great many of us just have zero experience actually participating in the process of buying or selling a business. Can you kind of paint the picture in general terms for some of the some of the high points?

Jamar Cobb-Dennard: [00:02:58] Sure. And both processes are a little bit different, but get to the same end, which is a deal, right? Exchange of cash and keys. On the sell side, the sellers need to understand what their business could potentially bring forth on the market or the market price. That’s not necessarily the valuation. We do have some tools that can help business owners understand what the what the recast or add backs in their business are or expenses that can be added back into into profit and also what multiples the industry will assign to that cash flow number so that we can get what we think that the market will pay. But at the end of the day, what the market pays is what the market price is. But first we’ll understand that. Second, it’s always good to develop confidential marketing materials so that not everyone knows customers, vendors, suppliers, competitors, that a business is for sale, and then marketing the business and bringing multiple buyers to the table so that sellers can get the right buyer at the right price for the right terms is important. So email marketing, emails and direct mail and telemarketing to strategic buyers and competitors. Also thinking through that there’s 15 business for sale websites that we actually will syndicate to to make sure we bring buyers to the table who are going to put forth an offer. We’re going to go through financing and due diligence and actually then close the deal. So that’s on the sell side. On the buy side, it’s very similar with some of those same pieces once we get to sourcing deals. But prior to, I think the biggest thing a lot of buyers miss is being very specific in exactly what they’re looking for. What’s the what’s the geography, the size of the business? The industry of the business. Is the business a turnaround or is it growing, etc. and really making a matrix or a rubric? So as buyers or acquirers are looking for businesses to purchase, they’re able to whittle down a very large market of companies that they could potentially go after and be laser focused and find the right ones.

Stone Payton: [00:05:01] Well, I got to tell you, you have convinced me in 90 seconds or less that this is definitely not terrain that I want to try to navigate on my own on either side of the table. You really need someone that has the the the expertise, the experience and understands the the landscape so well. Articulate it. I’m glad I asked.

Jamar Cobb-Dennard: [00:05:25] Thank you.

Stone Payton: [00:05:26] Thank you. It must be, though, incredibly rewarding work. I can hear it in your voice. I know our listeners can hear it over the airways. What are you enjoying the most at this point in your career?

Jamar Cobb-Dennard: [00:05:38] Best part of my job is seeing the Millionaire Next Door or the simple family that goes to work. They own a small business. They’ve worked over the past 15, 20, 30 years sometimes, and having them walk out of my office with their nest egg in their hands. So, for example, I have one client that we closed on their professional services business last year, and it’s her and her little dog in a one 200 square foot house in a small community outside of Indianapolis. And she had run her business for 15 years, did a good job. Cash flowed 300,000 a year for many of those 15 years in the last year, 600,000. But when she left our office, we were able to get her an offer for $3.2 million. And I asked her what she was going to do next. And she said, I don’t know, but I’ve got the time and the money to be able to take a little rest and figure it out and being able to give people that kind of freedom and that type of outlook on the rest of their career and or life makes me really happy and makes this valuable work to do.

Stone Payton: [00:06:43] I’ll bet. So speak to time timing. What kind of runway does one need or should one have if they want to exit, if they want to sell their business? This is not something you get together and try to do in the next couple of months, right?

Jamar Cobb-Dennard: [00:07:00] Correct. The average business takes 8 to 12 months to sell once it gets on to the market. And that’s everything from the initial market price analysis through the exchange of keys and cash. The very first deal that I did, it was exactly eight months from the first meeting I had with the seller. So that number rings true over and over again and it’s pretty consistent. But prior to that, prior of getting it on the market, sellers should start to think about selling their business 1 to 3 years before they actually put their business on the market. Primarily because there are three things that buyers are looking for, and I use the acronym CEO to remember this and for our sellers and buyers to remember this too. First C is cash flow. Second E is employees, and third O is opportunities for growth. So cash flow is what drives value and the market’s not going to pay a certain amount of money for the business just because that’s what you want. They’re going to pay that because that’s what the market actually values the business at, and that’s based on cash flow. So getting cash flow as high as possible, decrease in cost of goods sold and increasing sales, and then also being aware of how taking cash out of the business or the tax deductions can also impact that cash flow. Second, employees, especially having general managers who can run the business without the current owner and then employees who can also help the client relationship stick. And finally, opportunities for growth. So as I think about the marketplace and selling a company and preparing for exit over those 1 to 3 years, those are the primary three items that business owners need to make sure are in a row before they go to actually put their business on the market. Now, the reality is most people don’t have that stuff in a row and we have to work it kind of navigate around issues that surround the C and O, But that’s okay. But if a business owner has time, they can get more value out of their business when they sell, if they’re well prepared.

Stone Payton: [00:09:01] So when you’re engaged in helping a business get prepared, do you find yourself, I don’t know, kind of quarterbacking a team that includes other trusted advisors that may have expertise in a specific domain to help them get their their books clean or these different aspects of getting ready?

Jamar Cobb-Dennard: [00:09:20] Absolutely. So my unofficial title is that I’m an intermediary and I bring buyers and sellers together to get the deal done. I represent the deal within that deal. Every single one of them requires an attorney and a CPA. Wealth advisors are also very helpful insurance, commercial insurance agents. So a new business will need a key man insurance policy and a new general liability insurance policy, bankers and lenders, etc. So there’s an entire team around every single deal to make sure that they happen.

Stone Payton: [00:09:52] So you’ve mentioned the phrase cash and keys or the exchange of cash and keys a couple of times. And I’m learning actually from from hosting this series, there’s a lot of different ways to structure the deal. It’s not always just write me a big check and I hand you the keys, right?

Jamar Cobb-Dennard: [00:10:10] Correct. There’s a few ways to structure a deal, and 95% of the deals do not have 100% cash at closing. That’s a misnomer. And that’s one of the first things that we tell sellers is, hey, don’t expect to walk away with $3 million at closing. And for example, the woman who I told you about a little earlier, you had an exit. That was exactly that amount, 3.2 million. There was a component of an earnout. So basically pay for performance. There was a component of of equity or shares in the parent company that was purchasing her business. There were also hold backs. So, for example, indemnity hold backs to make sure that there aren’t any errors, omissions or lawsuits that are going to come back and basically take money out of a deal or out of the business for events that occurred before the transaction. Seller financing is also a big piece and usually it can be up to 25% of a deal is financed by the seller. And part of that just makes sure that the seller is selling a good business that they believe in, but also that helps with the debt stack and debt structuring with bank financing.

Stone Payton: [00:11:29] So did you have the benefit of one or more mentors as you got into this line of work?

Jamar Cobb-Dennard: [00:11:38] I do, and I’m really, really fortunate to have them. Our senior partners combined have goodness over 100 years of experience, 125 years of experience. Two of them are in their seventies and they’re still working every single day grinding deals out. And so I partner on a lot of my deals with them a lot of times just to hear how they go through the deal. Obviously there are some unique issues or anomalies that I haven’t dealt with yet, that they have experience and can navigate and help with. But a lot of the time I just sit on calls and listen to how they handle deals and write myself scripts of what I need to say and how I need to handle things so I can get better, faster and do more deals.

Stone Payton: [00:12:19] So there’s the marketing of my business. For example, I own 40% of a pretty successful media company. So there’s there’s there’s, there’s marketing the clients business. How does the whole sales and marketing thing work for you and your team? Do you have to get out there and kind of shake the trees or does the business come? How do you get the new clients?

Jamar Cobb-Dennard: [00:12:41] I wish that they all came without shaking any trees, but I got to do a lot of tree shaking like omen farming, so I actually just came from a marketing event. I went and did some some networking at CPA firms, CPAs, attorneys, business coaches are some of our primary referral sources. I also do a lot of content marketing. A lot of that is CPA for accountants as well. And we’ll either teach hard skills around M&A or leadership skills. Also, we do a lot of online marketing to drive buyer traffic to our listings, online marketing, blogs, podcasts, etc. to drive sellers and build relationships with them over the long term. And also a ton of email marketing as well. So yeah, we have a full scale marketing operation to make sure that we bring really strong and high quality listings and sellers beget buyers. So as soon as we get a good engagement and a seller, buyers always come to the table because they’re searching for good deals.

Stone Payton: [00:13:42] Yeah. And do you find yourself working with sellers more than once, like people who buy and sell businesses and they just have kind of come to to trust you?

Jamar Cobb-Dennard: [00:13:53] We do. That’s more on the buy side, especially when they’re working on a roll up strategy. So many times they’ll either buy a larger company from us as a platform and then they’ll come back and buy a number of smaller companies and then other times they come to us just for the smaller companies as roll ups, as they’re continuing to build a portfolio of companies for potential exit. So many times we’ll work with buyers over and over. Most of the time the sellers, unless they own multiple businesses after they sell, they’re out for a good period of time because they’re either tired and 40 and want to spend more time with their families or they’re retiring and in their sixties or late fifties and they are riding off into the sunset.

Stone Payton: [00:14:39] I think I saw in in the notes that you have a credential certified Main Street business broker. Can you speak to that a little bit?

Jamar Cobb-Dennard: [00:14:48] Sure. I spent about 40 hours learning really a lot of the financial analysis, pieces of being able to understand how to sell businesses and then the marketing piece of getting new sellers, and then also how to sell those businesses to the open market. So it’s the Sunbelt business network that provides that designation. They’re the largest franchise business broker network in the country, and that’s their first designation for certification of business brokers.

Stone Payton: [00:15:18] So I would love to leave our listeners before we wrap, if we could, with maybe a couple of pro tips on either side, buyer or seller or maybe both. Just some things that we ought to be thinking about reading, doing, not doing, you know, and the number one pro tip gang reach out and have a conversation with Jamaa or somebody on his team. But maybe there’s some stuff we can begin thinking about and some that we can start tapping into if we want to learn more on this topic.

Jamar Cobb-Dennard: [00:15:47] Sure, there’s a Business Exits for Dummies and I’m forgetting the exact title, but here we go. It’s called Selling Your Business for Dummies. Duh. And actually, the president of Sun Belt Network, Brian Nutter, who’s also one of the partners here at Indiana Business Advisors, he co-wrote that book. So for the basics of information and actually some pretty good depth, folks can read that understand how to sell their business, how to understanding how to purchase a business. On the other side of that from the same book. And that’s a that’s a great resource. The MF is a great read What they don’t teach you in Harvard Business Schools. Also a great read. The other thing to consider right now in the market is that the market is changing and there are three things to think about. If someone’s planning an exit or thinking about which companies to purchase. Number one is the impact of the increased prices of supplies, and that’s impact on cost of goods sold and then profitability. So keeping costs low is very important right now. Second, interest rates, we can’t do really anything about the interest rates except find multiple bankers who are willing to take some points off of a loan in order to make sure that a deal works. But keeping in mind and an eye on interest rates and acting quickly before they go up any higher. And then finally, employees, everyone across the country is has a concern about employees. We need to get that problem fixed primarily because there are businesses that are losing revenue because they can’t. Do deals because they don’t have people, employees to do the work. Right. So keeping our eye and our pulse on supply and its impact on cost of goods sold, interest rates and its impact on debt service. And finally, employees and its ability to grow a business are very important as we look to the future.

Stone Payton: [00:17:39] Okay, let’s make sure that we leave our listeners with a an easy path to reach out and have a substantive conversation with with you or someone on your team or tap into some of this thought leadership, whatever you feel like is appropriate, whether it’s email, website, LinkedIn. I just want to make sure they can they can get connected and tap into your work, man.

Jamar Cobb-Dennard: [00:18:01] Sure. The best way to contact me and to engage with me directly is through LinkedIn. Again, my full name is Jomar Cobb Dennard and also Indiana Business Advisors. We’ve got some resources there for folks who are thinking about selling their business or doing some exit planning. We’ll also do free valuations and you can connect with me through our website, Indiana Business Advisors, or through LinkedIn, Jamal Cobb, Denard. And also there are nearly 100 listings of businesses that are available for sale at Indiana Business Advisors dot com as well. So really look forward to interacting with some of the folks who are listening today, either building a relationship on LinkedIn or by getting some connection through our website at Indiana Business Advisors.

Stone Payton: [00:18:51] Well, Jamal, it has been an absolute delight having you on the program this afternoon. Thank you for investing the the time and the energy to share your perspective and your insight. The work you’re doing is so fundamental, I think, to what makes this country so great and so important. And I want you to know, man, we sincerely appreciate you.

Jamar Cobb-Dennard: [00:19:14] Thank you so much. My pleasure to be here. And and thank you.

Stone Payton: [00:19:18] All right. Until next time, this is Stone Payton for our guest today, Tamar Cobb Dennard with Indiana Business Advisors and everyone here at the Business Radio X Family saying we’ll see you next time on Buy a Business near me.

 

Marc Nudelberg with On the Ball Ventures

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High Velocity Radio
Marc Nudelberg with On the Ball Ventures
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Marc-Nudelberg-headshotMarc Nudelberg is a coach, author and entrepreneur. He leverages his experiences as a Division I football coach and President of On the Ball Ventures to help individuals and their teams adopt the 1 percent better mindset.

Marc delivers energy, passion and competitive drive while focusing on the details and developing processes that produce results.

Connect with Marc on LinkedIn, Facebook, Twitter and Instagram.

What You’ll Learn in This Episode

  • Marc’s new book – Family, Football & Failure: Leadership Principles from my Life as a Coach
  • Principles that translate from sports to business
  • The 1% better mindset
  • Creating culture
  • How to adopt new technology without abandoning good fundamentals

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show where we celebrate top performers producing better results in less time. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming to the broadcast coach, author, entrepreneur and president with On the Ball Ventures Mr. Marc Nudelberg. Good morning, Coach.

Marc Nudelberg: [00:00:38] Good morning. Stone Thank you so much for the opportunity to join you on this fantastically named show.

Stone Payton: [00:00:44] Well, thank you for that. No, we’re delighted to have you on the program. You’ve got a new book out, Family, Football and Failure, and I want to talk all about that in just a moment. But I was thinking maybe first you could share with me in the listening audience. Mission, purpose. What are you and your team out there every day Really, really trying to do for folks?

Marc Nudelberg: [00:01:06] Sure. So I think, you know, to sum it all up, it comes down to helping everybody adapt the 1% better mindset. And I think when most people read into that or they think about it, James Clear did a great job of publishing a book called Atomic Habits, which talked about our habits making us who we are and the 0.01% that you could accumulate over a year, ultimately getting you to 36% better a year. But when I think about the mindset, to me it’s about accepting the challenge of trying to get better, right? I was fortunate to grow up in an entrepreneurial family, was fortunate to have a 14 year career in college football, and ultimately what entrepreneurship and sports have in common is the willingness to get up and accept the challenge of going out and trying to do your best every day and trying to be better. So that to me is how we help organizations, help individuals, whether you be in the C-suite, whether you be a middle manager, or you be some sales associate responsible for a quota at the end of the month, it’s all about how do I develop the right processes for myself, How do I develop all of the right mental gymnastics that I have to do every day in order to accept the challenge of getting 1% better?

Stone Payton: [00:02:27] So when you’re bringing this to the market, the work itself is a is it coaching, training, speaking consulting, or is it span the gamut? A little bit of all of.

Marc Nudelberg: [00:02:36] That, All of the above? All of the above. So so so for me, the biggest difference that I saw when I left the athletic arena and moved into the business arena was that training was something that only got done in the first two weeks of you being hired or it happened once a quarter when they would bring in a keynote speaker and try to motivate everybody to go move the needle. Or maybe it was only once a year. So coming out of sport where training was something that you did year round, right? It didn’t matter whether we were in season or out of season. We as coaches were watching the film and training ourselves on how to create better schemes, teach better, become better, recruit better and bring in more talent to the organization, or whether it be the athlete. They were working in the weight room, they were doing extra reps, one on one with each other out on the field, and they were doing training year round in order to offer them the opportunity to become a high performer. So I think helping organizations develop a year round training for their people and helping them invest more in their people to keep them on their game, keep them growing and ultimately create a better engaged workforce is a mission that I have.

Stone Payton: [00:03:56] What a fantastic way to frame it and a marvelous perspective to offer to training year round. I really like that. So was there a specific catalyst or a catalytic moment that compelled you to transition from the athletic arena to the business world?

Marc Nudelberg: [00:04:17] Sure. You know, I was I was fortunate to to spend my career at five different schools across the United States, got to work with some of the best coaches and some of the worst coaches in college football. And ultimately, to me, I’ve always been under I always believed that whatever you wanted you could attain as long as you were willing to sacrifice whatever it took. And so after ten years of being a special teams coordinator, moving around the country and working at five different schools, I really was unsure that I was willing to continue to sacrifice what I knew was necessary in order to continue to operate at a high level in a college football environment. So for most people they think, Oh, you’re a college football coach, you work. You know, August to December, and that’s it. The lifestyle of a college football coach is 24 seven, almost 365. Essentially, you’re working 16 hours a day for 340 days a year. And I was unsure that I was willing to devote that for the rest of my life. So that offered me the opportunity to take a step back and reassess what I was going to do with my life. And that was the entry point into the corporate America and business world that I work in today.

Stone Payton: [00:05:35] Did you have the benefit? Have you had the benefit of one or more mentors as you try to navigate this this new landscape, this this business arena?

Marc Nudelberg: [00:05:45] Oh, absolutely. You know, I’m fortunate to work in a family business. And so my entire life and my entire career, I’ve looked at my father, Steve Noodle Burg, as one of my mentors. He’s he’s been always been there for me to not only support me, but also challenge me and challenge me on my thoughts and challenge me on on what I was really trying to do and what my visions were. And so when I told him that I was having second thoughts about whether or not I was willing to devote what was necessary to be successful, he was like, Come on home. He’s like, Come on back here. I got a bunch of people that I’d like to introduce you to that can help offer you perspective and help you make a decision. And that wasn’t the moment that led me to working with him, but that was the moment that started the journey that led me working with him.

Stone Payton: [00:06:35] Well, I can hear it in your voice. I know our listeners can hear it over the airwaves. You clearly are enjoying the work, the the passion, the enthusiasm comes through. What are you what are you finding the most rewarding? What are you enjoying the most at this point about the work?

Marc Nudelberg: [00:06:52] The same thing that I’ve always found the most rewarding, which is helping people get better. You know, I was fortunate to, at a very young age, be able to find my passion, which was coaching. Right? It wasn’t necessarily about being in football, It wasn’t necessarily about being in athletics. Yes, I love the game and yes, I love learning it. But the thing I was passionate about was being able to help the players be the best they could be, whether that be in the classroom, whether that be on the field, whether that be just as a young man growing up. So it’s that same philosophy that I take to working with individuals in the business world or organizations in the business world is I get to watch my impact, help an individual get better, both personally and professionally, whether that leads to more money for them or a promotion for them. And then I get to watch that impact take effect on the business and watch people’s businesses grow because of the growth of their people. And that’s the thing that’s always excited me is the growth of people.

Stone Payton: [00:07:54] All right. Let’s talk about this book. How is it structured? How can we get the most out of it? Tell us a little bit about this book.

Marc Nudelberg: [00:08:02] Sure. So so I when it was about a year and a half being removed from football and being into the business world, my dad pushed me, as he always does, and said, Hey, I think it’s time for you to write a book like you’ve got unbelievable stories, you’re doing unbelievable things, impacting people. Now in the 2.0 version of your career, he’s like, You have to encapsulate all that and be able to share it before you forget it. And so that started the process of me writing the book, which is titled Family Football and Failure, which is truly the roadmap to success that I learned from growing up in an entrepreneurial family, having a career in athletics and then ultimately becoming an entrepreneur. All of the parallels, all of the individual lessons through stories that I learned about leadership, about developing championship mindset and championship behavior. Because when I say that to me, what makes Mark Cuban successful as an entrepreneur is the same thing that made Kobe Bryant or any of the great athletes that I worked with. Successful starts in the mindset, moves towards a process and ultimately ends in the discipline of that process. So I live and then I try to teach this acronym, which is RPD, which is relationships, process and discipline. If you feed those three factors in your life daily, you’re going to find success.

Stone Payton: [00:09:34] So the way this thing is set up is, is it a story based thing? Is it a is it a process? How did you choose to to lay out this content in the book through stories?

Marc Nudelberg: [00:09:44] Right. Because I believe that that’s the best way that people learn. And I’ve found that that’s the way people receive information. Best. So by the chapters, it’s kind of taking you through the journey of how I learned all of these lessons. There’s the stories that are that are built into that are that come from the lessons. And then at the end of every chapter, there are key takeaways which synthesize the stories for everybody to say, Hey, here are the blocking and tackling, or Here’s the fundamentals of what I just talked about and what you need to take away to go apply for yourself.

Stone Payton: [00:10:18] So as a trainer, consultant, facilitator in a former life, what you’re describing strikes me as a great tool to utilize in a team environment as well. Is that accurate? Can a team inside a company use this book, go read pieces of it, come back and talk through their perspective on what they read, that kind of thing?

Marc Nudelberg: [00:10:39] 1,000%. And what I hope people are able to do with it, with or without my assistance, is to take those principles, apply them into their organization, and say, Hey, here’s the core philosophy of what he was talking about. How do we develop a leadership development strategy around this? Or how do we how do we find a way to create some of these behaviors for our self within our business? How do we adopt these principles that he’s talking about into our own culture, into our own strategy to help us be successful?

Stone Payton: [00:11:13] Well, I’m so glad that you brought up culture, because I got to confess to you and gotten everybody as much time as I spent in the training and development arena, man, I never could really get my arms around that. The whole idea of culture and I don’t feel like I was ever particularly effective at helping a leader genuinely impact, let alone shift or create a culture. Can can you offer some insight on that front?

Marc Nudelberg: [00:11:41] I think culture comes down to very simply the way your people live day in and day out. So in order for them to have a structure or a guardrail, for them to live within or the way you want them to live, you have to have core values. So if you were if I were to define for you your culture, number one, everybody says they have core values because they’re written on a wall or they’re in a playbook somewhere. But if you ask the people walking down the hallway, Hey, what are our core values? Most of them would struggle to tell you. Even one of them you get the Oh, I’m pretty sure that accountability is one of them. Right? And so so in order to develop culture, you, number one, have to have core values that speak to the behaviors that you want people to be living. And then number two, it’s a very simple three step process. You need to have people know them, you need to have people live them, and you need to have people get held accountable to them, both from leadership and from their peers. And so the highest performing cultures are not a top down hierarchy of accountability, but it’s actually an accountability at every level through every peer and through every individual, because everybody is well aware of what the core values are and what’s expected and everybody is living them. So the ones who do not tend to stick out like a sore thumb and because everybody understands the importance of them, they’re willing to hold each other accountable to them.

Stone Payton: [00:13:09] So what’s the day to day application of this 1% better mindset idea? Like how do I apply that in my day to day life?

Marc Nudelberg: [00:13:20] Well, so for me it comes down to understanding what are your priorities? So everybody has goals. Most people do a poor job of breaking down their goals into milestone objectives. And so I liken that to football for people. The goal was to win a national championship at the end of the year, but in order to win a national championship, we had to make the playoff. And in order to make the playoff, you had to win the conference. In order to win the conference, you had to go undefeated at home. And in order to go undefeated at home, you had to practice a certain way. In order to practice a certain way, you had to train a certain way. Similarly, for business, your goal may be to break $1,000,000,000 in revenue this year, but in order to break $1,000,000,000 in revenue this year, you need to have a certain number of sales. And in order to make a certain number of sales, you need to be creating a certain number of conversations in order to be able to creating a certain number of conversations, you need to create a certain amount of interest. And how you go about doing all of those things ultimately is the effect on the goal. So most people set the goal and then stare at the goal all year long, understanding that if I’m going to have a 1% better mentality, I need to understand what are the behaviors and what are the activities that I need to be responsible for in order to reach my goals. And if I can define those behaviors and activities, then I just have to develop a process that is repeatable because most people have a process. But that process is based on what the weather is and how they feel every day. So if I can develop a process that regardless of circumstance and regardless of the way I feel, I’m able to execute that process, then it becomes down to disciplining myself, to showing up day in and day out, doing the things I need to do in order to give myself the opportunity to reach my goal.

Stone Payton: [00:15:16] I know you help clients sell more effectively. How does the whole sales and marketing thing work for you? How do you and your team get the new business?

Marc Nudelberg: [00:15:29] Sure. So. So I was I was raised in a retail family. My grandfather owned a designer women’s shoe store. My father started his career in that business and then moved his way through retail to clothing and ultimately to cellular phones when they were first happening down here in South Florida. And that understanding of the retail experience and what it meant to have a loyal customer and what it meant to create customers and the relationship building side of it. While buyer behavior has changed over the decades because of the access to information and the education level of the buyer and who’s holding information. The thing that hasn’t changed is that people still want relationship. People still want to know the people that they’re buying from. And so ultimately, the game really changed because those tactics of cold calling, cold knocking became or the interrupting strategy that that had become of sales really turn people off. And so how do you as an individual, stay responsible for creating awareness for yourself and ultimately creating conversations for yourself, but do it in a way that’s warm, that’s engaging, that’s relationship development driven, and that offers you the best opportunity to get time with someone. So leveraging tools like social media, leveraging tools like video in the best ways possible in order to create new opportunities for yourself is the ways that we monetize the sales process.

Stone Payton: [00:17:04] And to your point, it’s so important that, yes, we take full advantage of those tools, those resources, but don’t get away from from the fundamentals, like still respect and deploy the fundamentals. Yeah.

Marc Nudelberg: [00:17:18] Amen. Like, to me, it always comes back to the fundamentals. It always comes back to the basics. And so if you are taking that interrupt mentality in that cold pitch mentality and showing up in your content that way and showing up in direct messages that way, then you’re just doing you’re just taking a new tool and using an old school philosophy, and that doesn’t work that way. So if you change your thought process to it’s not about me selling all the time, but it’s about me figuring out a way how to market myself to people in order to create relationships and create new conversations and drive new opportunities, then that changes the way you operate inside of these platforms. So a lot of people don’t like social media. A lot of people are like, Oh, I don’t want to put myself out there or It’s not for business. All social media is. Is is the largest relationship development tool in the history of the world. So whether you look at LinkedIn, whether you look at Facebook, Instagram, I don’t care what it is, those are all opportunities to engage with individuals and create new relationships. And if you look at it that way and that informs the behavior in which you operate, it can change the way you take advantage of them.

Stone Payton: [00:18:31] So after 15 minutes with you, I’m not at all sure this ever happens to you, but I’m going to ask anyway if and when you do kind of run out of gas, the batteries get low. How do you recharge? How do you kind of rekindle the flame? What do you do?

Marc Nudelberg: [00:18:49] So I believe that we are all a product of our inputs. So for me, if I feel like I’m running on E, like if I’ve maxed myself, I’ve kind of put myself into too many situations back to back or I’m not taking care of myself nutritionally or I’m not getting the workout, or maybe I’m listening and reading and watching things that aren’t feeding my mindset. I go back and I look and I say, Where? Where did I get away from giving myself the things I need in order to be able to perform my best? Now I’ve looked at it for myself. I know that working out early in the morning is really important to me. Being energized throughout the day. I know that the way I eat over the weekend has a significant effect Monday through Wednesday. So all of the things that are important to me help feed my fuel and my fire. And so if I feel like I’m running low on those, I go back and look at them and say, well, where have I gone wrong? Or have it gotten away from these things? And what do I need to get back to in order to feel the way I need to feel?

Stone Payton: [00:19:54] Just before we wrap, let’s leave our listeners with a couple of, I don’t know, RPD Pro Tips or maybe a couple of actionable things from the from the book, from the work. Just something that we can we can start to be thinking about reading about doing, not doing.

Marc Nudelberg: [00:20:10] So I would say the easiest things to put into practice if you’re not sure on where to get started. On accepting the challenge to get 1% better every day is to just start paying attention to what you do. Right. I think when it when it comes down to time management and understanding that there’s nothing more valuable than our time and how we spend it, then if we’re just become aware. And the easiest thing to do is at the end of every day, just write a log. Think about from the time you got up to the time you’re going to bed. What are all the things I did today, right? And keep track of those things so that at the end of a week you’re able to go back and review and say, I say that these things are my priorities. Yet when I look back at my activities, not a lot of what I’m actually doing feeds those priorities. So if I don’t feel like I’m making movement, if I don’t feel like I’m making progress, if I don’t feel like I’m growing, what can I take away? What are the things that I’m doing that I know aren’t feeding my priorities in order to replace those things with the things I know I need to do in order to get better.

Stone Payton: [00:21:17] Where can our listeners get their hands on this book? Let’s leave them with some contact info. I want them to have a really easy path to connect with. You have a conversation with you or someone on your team. I want to make sure they can get their hands on this book, maybe begin to learn a little bit more about social selling, video, selling, so whatever you feel like is appropriate. Linkedin Websites.

Marc Nudelberg: [00:21:37] The two best places to find me are on LinkedIn and on Instagram. My Instagram handle is at Coach Noodle and UDL. Those are the two best places to get me in to get my book. If you don’t go there, go to our website. Ww on the ball ventures dot com almost any of the links on that page will bring you to a member of our team and offer you the opportunity to engage with us, have a virtual coffee as we would like to to do with everybody because that’s the best way to start a relationship and have a virtual coffee with us, ask questions and allow us to help direct you and where you need to go.

Stone Payton: [00:22:15] Well, Coach, it has been an absolute delight having you on the show today. Thank you for investing the time and energy with us to share your perspective and your experience. Thank you for the work you’re doing, man. It’s important work and we we sure appreciate you.

Marc Nudelberg: [00:22:31] Thank you. Stone This was an absolute fantastic opportunity and I appreciate you so much.

Stone Payton: [00:22:36] All right. Until next time, this is Stone Payton for our guest today, Coach Mark Noodle Burg, president of On the Ball Ventures, and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

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