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Barri Rafferty with C200

August 29, 2022 by angishields

Barri-Rafferty-C200
Cherokee Business Radio
Barri Rafferty with C200
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Barri-Rafferty-headshot-C200Barri Rafferty is a visionary and transformational leader, who was the first woman to run a top-five communications consultancy as CEO of Ketchum and led communications and brand management for Wells Fargo. She is currently serving as the interim CEO for C200, an organization dedicated to advancing women in business. Her superpower is being equal parts right brain and left brain.

Barri is a pioneering, creative thinker who is energized by innovation, and generates and champions big ideas that reshape markets, industries and brands. She always starts by listening, and leaning into analytics and measurement.

Barri is a tested, business builder who embraces and incorporates the newest tools and capabilities available such as digital, influencer and social in order to position businesses to capitalize on trends and engage customer loyalty. She possesses superior relationship-building skills with the ability to distill complex information, manage risk, persevere through challenges and act as a trusted team member to stakeholders while growing and scaling businesses of varied sizes.

As a confident, persuasive communicator with global public relations and brand expertise Barri has overseen internal and external communications, financial communications, government affairs, social impact, digital/social channels; product/service and enterprise brand campaigns, employer brand, corporate affairs, reputation management and change management. She leverages the intersection of storytelling, analytics, technology, and omni-channel campaigns.

Those who work for Barri say she is a motivational manager who marries empathy and accountability to create a learning environment that allows people to reach their full potential. She is recognized as a champion of diversity, equity and inclusion both professionally and through her philanthropic work. She is also an in-demand speaker who enjoys sharing her knowledge on marketing trends, reputation management, and unconscious bias in business having spoken at the World Economic Forum in Davos, TedExEast, Praxis (India) and the Women’s Leadership Global Forum. Barri is known as a collaborative, problem-solving senior executive who at Wells Fargo modernized their internal function while cutting costs, and simultaneously enhancing brand favorability and trust.

As Ketchum’s CEO, she transformed and repositioned an established agency to be better adapted to meet the needs and challenges of an omni-channel global marketplace. While leading the firm they shined creatively at Cannes winning 29 awards for 10 different clients in 2018. She has counseled clients in a broad range of categories from consumer products to tech, healthcare, retail and finance. She is an accomplished leader who serves on industry and non-profit boards, and who has been awarded for her management results and style.

Recent recognition since 2020 includes being named a Matrix honoree by New York Women in Communications, Outstanding Agency Professional of the Year by PRWeek, and named on Provoke’s Influence 100 List of influential in-house communicators. She is committed to bringing out the best in others and continually demonstrating her ability to successfully communicate findings, win supporters and move people and organizations to action.

Follow C200 on LinkedIn, Twitter and Instagram.

What You’ll Learn in This Episode

  • About C200
  • How C200 works with business leaders and entrepreneurs in the Atlanta area
  • How employees are feeling about workplace well-being right now
  • What empathy in the workplace looks like
  • Why it’s more important than ever to lead with empathy
  • How to build an empathetic workplace
  • How to tell if you’re feeling workplace burnout and ways to avoid or combat it
  • What companies can do to help people dealing with burnout

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:08] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for workplace wisdom, sharing insight, perspective and best practices for creating the planet’s best workplaces. Now here’s your host.

Stone Payton: [00:00:32] And welcome to another exciting and informative edition of Workplace Wisdom Stone Payton here with you this afternoon. This is going to be such a marvelous conversation. Please join me in welcoming to the broadcast with SI 200 to talk about the exec disconnect. Ms.. Barri Rafferty, how are you?

Barri Rafferty: [00:00:54] I’m doing great today. So nice to be here.

Stone Payton: [00:00:56] Well, it is a delight to have you on the show. I got a thousand questions. We won’t get to all of them, but perhaps it would be a good overview context for both me and the listeners to just learn a little bit about 200 mission purpose. What are you out there trying to do for folks?

Barri Rafferty: [00:01:14] Well, see, 200 is a global organization that’s comprised of successful women in business. And our goal is to help corporate leaders and entrepreneurs excel. And we want women to reach their full potential and to support one another and advance women in leadership. And there’s so much going on today where we all need additional support.

Stone Payton: [00:01:37] Well, it sounds like a noble pursuit to me. Got to know what is the back story? How in the world did you did you land here? Tell us a little bit about that path.

Barri Rafferty: [00:01:47] Well, I just recently became the interim CEO. I actually grew up in Atlanta. The first panel I ran was in Atlanta was for Ketchum, a global public relations firm there. I then became the CEO and then worked at Wells Fargo as head of Brand and Communications. So I’ve been on quite a journey and my passion the entire time has been to help support women reach the top echelons of companies. I was the first female CEO of a top five communications firm and have really always tried to help lift other women up.

Stone Payton: [00:02:24] To change the face of business by advancing women’s leadership in business, which those are not my words. I got that off of a little bit of pre-show research. Wow. What a lofty objective. Tell us a little bit about some of the things you’ve got in motion to to live into that.

Barri Rafferty: [00:02:43] Well, there’s some great programs. One actually is kicking off right now is what we call see ahead where this fall we’re taking women that are in operational roles but close to or have the potential to be at a C-suite in a company and creating an ongoing facilitation with them. We are going to have two days in person. They get to be mentored by a lot of our senior leaders. So if you go on and see 200 dot org a great chance to to join. And then we also have other programs called champion and Protege to support entrepreneurial businesses and help them. And we’ve done a lot of work in grants during COVID to help businesses continue to sustain and grow and scale.

Stone Payton: [00:03:28] Are you finding that people are embracing the idea of rallying around this, this set of purposes and trying to help you? Or do you find that it’s a sales and marketing job?

Barri Rafferty: [00:03:39] Well, the truth is there’s not a lot to sell because there’s so much need in the community. But we have a great roster of members. About 50% of our members are from the corporate side. Many are on corporate boards as well, and 50% are entrepreneurs. And so we leverage their networks. And also as a member network, we support each other. So we have a lot of programs for our members. And during the last two years, it’s really been a great time for us to support each other through a lot of the transitions, through some of the tough times and isolation. During COVID, we had our 200 sisters to rely on for advice, both professionally and personally.

Stone Payton: [00:04:21] So let’s talk a little bit about this topic. The disconnect and I think the assertion is that employees and leaders are not necessarily on the same page regarding well-being in the workplace. Can you speak to that a little bit?

Barri Rafferty: [00:04:35] Well, there’s a lot of research out there. When I’ll reference today is Deloitte that says 50% of employees right now are not feeling like executives care enough about their well-being. Yet, if you ask C-suite leaders, 90% of them feel they’re doing a lot of things to make employees happy. So there’s this real disconnect there of what does well being mean today, what is creating a culture of belonging. And as you can see in the time of the great quit, there’s a lot of work to be done to make sure that people want to not only come work for you, but want to stay and retained and be retained by companies.

Stone Payton: [00:05:16] As a leader, if I find this conversation, I attend a workshop or I just come across this topic and I think to myself, You know what? I need to pay attention to this. I’m trying to run this organization. I need to to learn more about it. Where do I start? Like, what do I do first?

Barri Rafferty: [00:05:34] Well, there’s so many great resources out there today, and there’s been a lot of studies for the past two years that have been done. But I would say, you know, a lot of work has to go in today to building an empathetic workplace. And that is changing in a lot of ways, right? I mean, when did we ever have terms like Return to work, which is a term I truthfully banned when I was working last year because the office. Right. We’ve all been working we’ve just been working differently. And from home, you know, there’s a lot of discussion. A lot of employees don’t necessarily want to go back to the office. And so what does it mean as you’re communicating what’s flexible, you know, and are people really able to be flexible? Are you creating something hybrid where you want them in certain times and certain days a week? So communication, understanding your employees needs and points of views is critical today. But also one of the things we’re seeing and one of the number one reasons people stay is because they really believe their manager cares. Their managers asking workers, how are you doing? What can we do to better create an environment that supports you both physically from where you want to work? But with all the mental health and mental wellbeing needs today to how do we fulfill that whole you right and create something that works for you both from a work and personal? And to be honest, I don’t know about you, but when I joined the course, no one really cared about my personal life to personal work life integration. I call it not even balance. Work life integration is a reality for people in terms of how they want to work and how they feel and how they deliver for you. And if we can figure that out, and companies can allow people to bring their full selves. To work and have that flexibility, then you see a huge difference in engagement.

Stone Payton: [00:07:29] What a practical, almost operational definition of empathy or illustration of empathy that you described. It seems so simple in retrospect after hearing you say it, but you mentioned asking the people, asking the person.

Barri Rafferty: [00:07:44] Yeah, why not? You know, it’s interesting. Empathy in many ways is a soft skill. And I remember as a female leader, sometimes it used to be seen as a negative. Right. And now it’s such a positive. Because empathy means you’re really listening to their feelings and their emotions and understanding the circumstances of people and all of that that encompasses them as a person. Right. So allowing them to bring their authentic self to work means having a better understanding of what leads to their productivity, what is going to make them feel more satisfied in the workplace, what’s going to help with their wellbeing and what’s going to make them want to stay? And I think that oftentimes we might ask the question, but we haven’t been willing to change the way we work or change our policies or even create more opportunities for supporting mental wellbeing and physical wellbeing in the workplace.

Stone Payton: [00:08:39] I have no doubt that a great deal of this was true when Matthew was collecting taxes and Paul was making tents and Jesus was doing keynotes. And in the same breath I got to ask is, is it even more important today because of it’s even more of an issue, you think, in today’s time?

Barri Rafferty: [00:09:00] Well, we’re seeing a huge amount of burnout today. I mean, 42% in a global study Qualtrics conducted said that people have experienced declines in mental health. There’s more anxiety, more stress, there’s new challenges working from home, right? These home and work lives intertwined. In some ways it’s easier, but in some ways it’s harder, right? It’s harder to leave the stress of work at work. And for many women in particular, it’s been even harder because they’ve been navigating, working from home, all the chores and things that they’ve had to keep and maintain the home and also supporting their children. I mean, whoever thought we’d have to be home educating our children in the last two years. Right. So so many things have put a lot more pressure on women that we’ve just seen. Also, a huge amount of women leave the workforce. And part of what I think executives and companies are going to have to do to really figure out how to fill all these roles is make it more compelling for them to come back. And that includes everything from pay equity to providing more flexibility to looking at women holistically and how do we support them.

Stone Payton: [00:10:12] This. This must be incredibly rewarding work. Very.

Barri Rafferty: [00:10:19] It is. You know, it’s I’ve always enjoyed leading profit centers and working as a CEO and as a senior executive. But I don’t think until the last couple years, I really realized how much work we still have to do in this area. I mean, pay equity for women is so not where it needs to be. The senior ranks are shifting very slowly. We see the numbers not really there creeping up, but not much. And, you know, the challenge of the last two years and the burnout is putting more pressure on women. So how do we help them and help leaders to really make shifts? And I think, you know, see, 200 is a group of members that really are committed to helping change the complexion of corporate America and the entrepreneurial companies and make it a better place for women to thrive as leaders.

Stone Payton: [00:11:16] So you’re speaking of C 200. I’m trying to envision and I am kind of painting a picture in my own head about what maybe happens. But groups of women who aspire to get better at this, groups of women who want to mentor others and grow themselves. You get together on a regular basis or you have events or some sort of platform for communication. Tell us a little bit about those aspects, if you would.

Barri Rafferty: [00:11:42] Yeah. So for those interested, you can go to see 200 dot org. But one of my favorite parts is actually regionally and by topic area. We have what we call councils and a council could be made of people that own family businesses or people that are entrepreneurs or people that work in New York City and want to connect in that way. But what I love about the councils is it really is a chance for us as leaders to be able to share challenges with each other, get support for some of our women that might want to get on boards or other things. There’s a lot of networking and opportunity, so it’s great for members to really support and help each other thrive. And then we have our mission programs that we talked about before, like see a hat and champion and protege that allow us to help the next generation of leaders really build their companies into large companies and become large owners within their companies. And our members are running $250 Million panels in a public company or $100 Million in a private company, or $25 million entrepreneurial built companies. So there’s so qualified to not only help each other, but help that next generation of senior women.

Stone Payton: [00:13:03] In just a moment, I have some questions around another topic that I know that you dive into in your work, that being burnout out. But before we go there, I wonder if we could leave our listeners with, you know, maybe like a I’ll call them pro tips, but just a few kind of tactical actionable things. So when I go home this afternoon and I and I tell Holly, my wife, Hey, I’m going to get a lot better at this empathy thing. And she’s of she goes like, Well, yeah, what are you going to do? I’d love to be able to say, Well, I’m going to do this, this and this starting now.

Barri Rafferty: [00:13:35] Well, I think one is prioritizing employee well-being and mental health. Right. We’ve got to do things that are going to make a difference. We talked about before really listening and showing you care, but it’s also creating true flexible schedules, know policies that support work life integration. But the other piece I tell everyone is to take care of yourself and put your own oxygen mask on first. And all of us as leaders, too, are combating burnout and trying to navigate the world that we live in today. And so really trying to for me, it’s morning rituals, you know, getting outside, taking short walks, some calendaring time for things that really energize me and managing your schedule in a way that does that. And I also think we’re talking about earlier the great quit or the great reshuffle, whatever you want to call it. And I also say to people, you know, really think about are you surrounding yourself in your current role or a new role with a supportive team in the workplace and with a corporate culture that allows you to thrive in a culture that creates belonging and brings out the best in you. So hopefully all of those tips you can take home and think about today.

Stone Payton: [00:14:50] Yeah, I think it’s a fantastic illustration, great imagery for me though, because I’ve spent some time on on an airplane in my career. Put put the oxygen mask on yourself first. That’s what they tell you, right?

Barri Rafferty: [00:15:04] Right. None of us are very good in day to day life and doing that. Right. We’re running and trying to keep up with that calendar and do a million things and, you know, our own energy. And physically we get tired and mentally get tired. And sometimes that’s when it’s harder to really listen and be empathetic and create that sense of culture and purpose that we need. So I often say every day, if you start with yourself as a leader and make that a priority, a lot of the other things will fall into place.

Stone Payton: [00:15:33] Oh, very well said. Okay. If you’re up for shifting gears just a little bit, I would love to talk a little bit about this this topic of of burnout.

Barri Rafferty: [00:15:44] Yeah. So I mean, we see it everywhere. And I mentioned before, you know, that it’s there is a huge amount of stress and fatigue. We are working from home, but we’re working different. We’re sitting a lot. There’s a heavy workload, there’s long hours and sometimes I don’t know about you, but you know, you wake up, your computer is right there if you’re working from home and your bedroom or your office nearby. So people are getting more attached to their computers. So I think part of this burnout is really thinking about prioritizing and compartmentalizing your responsibilities, you know, at home and at work. I’m really thinking about how do you keep those things as separate as you can, create buffers between them and be cognizant that a lot of people are experiencing. Still, even though we’re getting back out post COVID, we’re not in that same environment where there still is more social isolation and people need more support. So making sure that we are supporting them, connecting if you’re not in the office at all, trying to find ways to connect virtually and show people that sense of camaraderie and that that team is supporting them. And if you can, I think getting back into the workplace somewhat or collecting and connecting with colleagues is also really helping with some of that burnout to re-energize us and show a sense of forward purpose.

Stone Payton: [00:17:10] Well, and I can see right now, I believe I can see as a leader these two topics that we’ve been we’ve been touching on empathy and burnout. They can be so intertwined because, again, it’s incumbent upon the leader. I’m thinking, based on on hearing you talk to create an environment where it’s not only okay, but almost like a job critical responsibility to be willing to communicate to to the people around you. Hey, I think I’m feeling burnout or I’m feeling this way or you’ve got to you’ve got to make it safe enough to do that, right?

Barri Rafferty: [00:17:43] You’ve got to show your own vulnerability. That is part of empathy, is being honest with your people and yourself and authentic. I also often say to my leadership teams, you set the weather every day, and if you’re tired and stressed, people see it, they feel it, whether you’re on the phone or you’re on Zoom or you’re in person. So really making sure that you’re cognizant of the weather that you’re setting, of the culture that you’re creating and how you’re communicating with your people and how you’re giving them confidence in the future of the company and supporting them in their day to day routine all have a huge impact on who wants to work for you or are you somebody that’s going to be a talent magnet and are you somebody that people are going to want to work for and stay with and have high employee satisfaction? And those employee satisfaction scores can’t be undervalued today in terms of what it means to be effective as a leader in driving a company forward.

Stone Payton: [00:18:43] So I’m almost certain that part of this answer is your work because it just your your eyes light up and your voice lights up when you’re talking about it. It’s just a I think part of the answer to this question is doing your your work. And I’d love to know when you are beginning to feel a little bit drained or a little bit burned out, is there a where do you go for inspiration? And I don’t necessarily mean a physical place, you know, do you read do you do you talk to other people? Do you go kayaking? What do you do?

Barri Rafferty: [00:19:20] All of the above, to be honest with you, a lot of my female and male friends and colleagues and C200 sisters are a great part sometimes of lifting me up when I need that insertion of energy or advice. But I also love to go outside. That’s been a savior for me. Always is going on a little hike or a walk. My luckily I live near the sound and get out and see the water. So getting out into fresh air and moving and exercising a little bit always helps lift me up and I will say I’ve become a yoga kind of yogi. I don’t know how good I am at it, but I do that a lot in the morning. Now get up and kind of stretch and try to meditate. I’m not great at that at all either, but just giving some self my own time and quiet time sometimes to start the day and create a morning ritual has really helped me stay a little bit more grounded during all this.

Stone Payton: [00:20:12] Okay, I want to make sure that we leave our listeners with some ways to pick up this conversation, learn more, begin their journey, communicate what they’ve heard to, to other people. So I’d like to leave them with some points of contact, whatever you think is appropriate, whether it’s website, email, LinkedIn. But I just want to make sure that they can continue this conversation for themselves.

Barri Rafferty: [00:20:35] Yeah, so we’d love to have you come to see 200 dot org. Follow us on LinkedIn or on Instagram. We definitely are always providing tips and articles, have a blog and other things and get involved. Nominate someone for our C Ahead program. If you know someone or yourself, that’s an up and coming leader in a corporation. Learn more about our champion or protege or become a member of C 200 if you’re a senior executive because we’d love to bring you into the fold and help you continue to thrive and reach your goals in the workplace.

Stone Payton: [00:21:08] Well, Barry, it has been an absolute delight having you on the show. You’re doing such important work. I appreciate you. I know our listeners appreciate you. Please keep up the good work and let’s don’t be a stranger. I mean, I think it might be fun to as we continue to follow the work that you and the C200 are doing, it might be fun to maybe talk to some of your members, maybe, you know, some of the mentors in the system or when you’re doing a big event. But this has been informing, inspiring and just a marvelous way to invest a Thursday afternoon. Thanks so much for joining us.

Barri Rafferty: [00:21:45] Well, thanks so much. And I know we have a lot of members in the Atlanta area that would love to join. So let’s do.

Stone Payton: [00:21:51] That. All right. This is Stone Payton for our guest today, Barry Rafferty and everyone here at the Business RadioX family saying we’ll see you next time on workplace wisdom.

 

Tagged With: C200

Rome Floyd Chamber Small Business Spotlight – Carla Maton with American Red Cross of Northwest Georgia, Taesha Ward and Kandice Spivey with Visiting Nurse Health System, and Kelly Floyd with Suzuki Manufacturing

August 26, 2022 by angishields

RomeFloydChamber
Rome Business Radio
Rome Floyd Chamber Small Business Spotlight - Carla Maton with American Red Cross of Northwest Georgia, Taesha Ward and Kandice Spivey with Visiting Nurse Health System, and Kelly Floyd with Suzuki Manufacturing
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Tagged With: American Red Cross, American Red Cross of Northwest Georgia, Broad Street, Carla Maton, Georgia Red Cross, Hardy on Broad, Hardy Realty, Hardy Realty Studio, Kandice Spivey, Kelly Floyd, Rome Floyd Chamber, Rome Floyd Chamber of Commerce, Rome Floyd County Business, Rome Floyd Small Business Spotlight, Rome News Tribune, Suzuki Manufacturing, Taesha Ward, Visiting Nurse Health System

Author and Marketing Coach Jo Ann Herold

August 26, 2022 by angishields

Jo-Ann-Herold
Cherokee Business Radio
Author and Marketing Coach Jo Ann Herold
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Sponsored by Business RadioX ® Main Street Warriors

Jo-Ann-Herold-HeadshotJo Ann Herold, Author of Living On A Smile: 16 Ways to Live a Big Life and Lead with Love,  is a purpose-driven executive and brings more than 25 years of marketing experience. She has a long track record of delivering financial results and award-winning marketing programs that build sales and profitability for iconic brands in the B2B and B2C space.

She has served as the Chief Marketing Officer for The Honey Baked Ham Company, LLC twice. Prior to Honey Baked Ham, she was the Chief Marketing Officer for Interface, Inc., where she globalized the marketing team and brought forth a highly effective, integrated marketing approach resulting in five consecutive quarters of record financial performance. Prior to Interface, she was Vice President of Brand Marketing and Public Relations at Arby’s Restaurant Group resulting in a brand turnaround and 13 quarters of same sale growth. She also has owned her own marketing firm.

Jo Ann has an MBA in International Business from Mercer University in Atlanta, and an undergraduate degree in Communication from Mississippi State University. She is an adjunct professor at Mercer University and Georgia State University. A passionate community volunteer and served as Vice Chair of the Arby’s Foundation, whose mission is to end childhood hunger. She serves on the Executive Board of the Atlanta Convention and Visitors Bureau and served as the Board Chair.

Her work has been lauded by industry and community groups including the National Diversity Council’s Most Powerful and Influential women, two AMY Awards from the American Marketing Association. She was recently the recipient of the Atlanta AMA’s Lifetime Achievement award and the CMO Club’s President’s Circle Award.

Connect with Jo Ann on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. Welcome to Women in Business, where we celebrate influential women making a difference in our community. Now here’s your host.

Stone Payton: [00:00:30] Welcome to another exciting and informative edition of Women in Business. Stone Payton here with you this afternoon. You guys are in for such a real treat. Please join me in welcoming to the broadcast educator, executive and author of Living on a Smile. Ms.. Joanne Harold, how are you?

Jo Ann Herold: [00:00:51] I’m doing great. How are you?

Stone Payton: [00:00:53] Stone Oh, I am doing well. Really been looking forward to this conversation and diving in to some of the specifics around this book. But before we go there, how about a little bit of backstory? Tell us a little bit about your your path to to where you are now.

Jo Ann Herold: [00:01:11] So I never imagined when I started as a star at McDonald’s and a star is a store area representative, and I wore the Hamburglar costume and gave birthday parties at McDonald’s that that would lead into a lifelong career of marketing and working in restaurants and retail and for brands that that early job as a 16 year old would lead into such an awesome career.

Stone Payton: [00:01:48] Well, we are so delighted to have someone of your experience here. And you have you’ve contributed substantially to a couple of little companies some of us may recognize. I know one that leapt off of the page for me is honey baked ham, because there is a honey baked ham at every patent affair, whether it’s a birthday, an anniversary, or just an excuse to get together. There’s going to be a honey bake tab there. And I know you’ve had an opportunity to do some stuff for for Arby’s. And I my my instincts are that you leaned on on some of that life experience in what you learned there as you began to commit some of these ideas to the paper and bring this book together. Yeah.

Jo Ann Herold: [00:02:35] Yeah. So, honey, Vietnam is awesome. I love the company, the brand, the values, the people. It’s a beloved brand that brings everybody together. So got the good fortune to work for them twice as their CMO. And before that was, you mentioned at Arby’s Restaurant Group where I got to lead brand marketing and also was the vice chairman of the our guest chairwoman of the Arby’s Foundation and then also served for a very purpose driven company called Interface, which is located here in Atlanta, but a global company that’s filled with purpose and sells beautiful, beautiful carpet tiles.

Stone Payton: [00:03:26] And do you find yourself in the classroom from time to time at a couple of different institutions, sharing some insights and facilitating those conversations as well. So you really are an educator, too? Yeah.

Jo Ann Herold: [00:03:38] Yeah. So I’m super excited. I’m doing work with Georgia State and love working with them. I’m co-leading or working with a partner. Dr. Dennis Shaw on the Georgia State Chief Marketing Officer Roundtable. But also I’m about to launch into teaching with them and teaching their executive MBAs. But I’ve three of the years I’ve been a teacher as an adjunct for almost 20 years, so super excited to work with Georgia State in this capacity.

Stone Payton: [00:04:16] All right. So let’s talk about this book. It’s living on a smile. 16 Ways to Live a Big Life and Lead With Love. First question, what compelled you was was there a catalytic event that said, okay, it’s time I got to put this thing to together? What was that that thing that nudged you to actually get it done, you think?

Jo Ann Herold: [00:04:39] So I’ve had the idea probably since I was seven years old, to write a book and have kept journals and notes. And but the catalyst was during the pandemic. I’ve got a really good friend who’s actually owns the publishing company. His name is Jeff Haislmaier, and he was about to write his fourth book and encourage me while he was writing his fourth book to for us to be collaboration partners. So I wrote my book while he was writing his fourth book, and we would every day text and how many words did you write? And so it was a great way to get the ideas onto paper and then get it written and then edited and then published and launched. So the writing, the book is one part of the marathon. And as you know, I know you’ve written a book also. It’s also the editing publishing. No marketing. So that’s other sprints of the marathon?

Stone Payton: [00:05:54] Absolutely. Okay. So 16 ways, can you share a few of them with us and maybe dive into one and give us some some context for some of this this info.

Jo Ann Herold: [00:06:04] So after each chapter it. I do have a field guide or a workbook, but it really is for the the reader a way to articulate your purpose, mission, values, goals, strengths, and also ways. So part of it’s autobiographical and talks about family and friends and experiences that have happened. But it gives the the reader ways and tips that I’ve learned from mentors and families and family and friends on ways to live a big life and lead with love.

Stone Payton: [00:06:54] Well, I’d like to dive into that one a little bit. It’s a big topic. It sounds like a noble pursuit. I don’t know that there’s anyone in a position of having responsibility for generating results with and through other people that wouldn’t want to be known as someone who would lead with love. But can you speak to that concept specifically a little bit?

Jo Ann Herold: [00:07:17] Absolutely. So as a marketer and a business person, everything that I did as a marketer would need to be executed through a field organization or a team. And so for me, in order to be successful and make sure the company was successful, I needed to to lead with love. And leading with love in that regard is making sure that any ideas and programs were vetted, that they were thought through from all areas, not only a marketing perspective, but supply chain operations, the field teams, so that it was easy to execute in the hospitality business. So much of it is when a guest comes into a store or buys the product, they’re coming for a happy occasion. So it’s it’s also making sure the programs and the culture embody what we’re trying to achieve. So and then another part is, is really just being kind and doing things for others and being service oriented and a servant leader, you know, with in business.

Stone Payton: [00:08:49] So. So when you were putting this thing together, were there parts of the book that just came together super easy and like, Yeah, I just got to get this out. I got, I got, I got to get this written down. And then other parts that you really struggled with and it took some time to get it like you wanted it.

Jo Ann Herold: [00:09:05] Yeah. I mean, I put together a good outline, I think. And some days the, the words would just flow and it was easy and 3 hours would go by. And I couldn’t believe how fast the time flew. And so that that’s around passion and purpose and vision. When I would get stuck, I would call my friend Jeff Hilmer, who I mentioned, and we would brainstorm for a minute, and then it helped in other ways, get the ideas onto paper and made it easier to flow. So. So there were definitely places where I get stuck. I tried to write every single day, and I still do write every single day. I’m not at this moment writing another book, but that just that practice made things a little bit easier.

Stone Payton: [00:10:11] So something like and these are my words, not yours, I don’t think. But like living into your purpose, identifying your purpose, trying to get that figured out. I mean, that can be real challenging for some of us, I think. Why do you think that that is so challenging or is that consistent with your experience? Do a lot of people find themselves challenged when they’re when they’re trying to really nail that and get it isolated?

Jo Ann Herold: [00:10:35] I think time is putting aside the time to do it. I think it’s having a good framework in order to do it. And in the book, I give a framework. It’s also iterative as far as for me, the the purpose and the missions stay the same, but my goals may change based on things I’ve learned and new ideas. So I’m always iterating and updating the goal part of the my purpose.

Stone Payton: [00:11:20] Yeah. I would think that that. And I wonder if from time to time when people are doing that as they should be, if they don’t sometimes get the sense that they’re that they’re getting off track. But that’s not really necessarily the case. It’s part of the process, right?

Jo Ann Herold: [00:11:36] It is. I a couple of years ago, I decided I want it to be just a great tennis player, even though I’ve never played. And I took lessons and I wasn’t so great. So. So now I’m. I’m back taking lessons, and I want to learn how to play tennis. I don’t think I’ll ever be a great tennis player, but I’m also thinking maybe pickleball might be more my speed.

Stone Payton: [00:12:06] There you go. So the whole sales and marketing, I guess, are the right words. What is that been like trying to because the book’s not been out that long, right. As we speak today. How long has it been out?

Jo Ann Herold: [00:12:19] It’s been out about three weeks.

Stone Payton: [00:12:20] Yeah. So it’s just now getting out there. So, yeah, you’ve put a lot of energy, I’m sure. Time and time and energy and blood and sweat is. What’s that been like for you? Promoting the book and trying to get it into the hands of people.

Jo Ann Herold: [00:12:35] That has been fun. I. And this is one where I have to thank my friend groups circle people in the posse who have helped me along the way. The book has done really well. It’s I think it was a number one bestseller in a couple categories. And it’s it’s still doing really well. So and that’s because of. The people in my circle.

Stone Payton: [00:13:15] Well, that is fantastic. Okay. So let’s take advantage of the fact that we’ve got you the author right here with us live. And let’s say I have a copy of the book in front of me. I’m excited about it. And thank goodness I know Joanne. So I write her up and I say, okay, Joanne, I’m about to sit down with this thing. Help me out with some some pro tips or some pointers on how to get the most out of the book so that it has some genuine and lasting impact for me. What’s the best way to approach the book mindset activities? Yeah, like that.

Jo Ann Herold: [00:13:50] Yeah. I mentioned it really was designed to be reflective and for the reader to have the opportunity to take a pause. So after each chapter, there’s ways that the reader can can write their own purpose, mission, values. And so I would recommend and I wrote it for that purpose so that the reader would walk away with their own kind of guide book as far as. Leading a big life and leading with love.

Stone Payton: [00:14:32] Okay. So let’s let’s talk about me a little bit. You know, it’s my show. So I got I have an opportunity to lead a few folks in our organization, the Business Radio Network, and I’m part of a mastermind. Is this the kind of book? Because it certainly sounds like maybe it is that that we could in each of those contexts that we might be able to utilize the book, maybe do some individual work, come together and and have some some pointed and focused conversation on some different aspects of of the work. Is that a viable way?

Jo Ann Herold: [00:15:10] That is exactly what it was designed for.

Stone Payton: [00:15:14] Okay. Yeah. I mean that would that would be fantastic to. So if you’ve got if you’ve got a team and do a little bit of individual work, then come back. Talk it through. And I think you said early in the conversation you have some sort of like a workbook or field guide that accompanies this to to help facilitate that.

Jo Ann Herold: [00:15:34] Yeah. It’s after each chapter, there is a way that the the reader can take the examples and translate it into their own self.

Stone Payton: [00:15:48] I love it. And the the vision. Speaking of purpose and vision, do you envision leveraging this book and the work around it into doing things in in other formats like, I don’t know, events, workshops, supporting different ecosystems in communities? Do you do you think you might go in that direction with this? Yes.

Jo Ann Herold: [00:16:18] Absolutely. I as I was writing it, the person I had in mind was a 30 to 40 year old exec. And in any field who’s juggling a busy life, who wants a life that’s filled with purpose and passion, and ultimately I’d love to teach and coach and use this in workshops, and that’s been working out so far. I had a lot of people who bought it and read it who are giving it to their daughters, which to me is the highest compliment I could receive.

Stone Payton: [00:17:08] Absolutely. Well, I can I kind of come from the training and consulting world. And I got to tell you, my instincts are just based on on this conversation and some of the topics that you’ve touched on. I think this is this is marvelous content that can be used as a catalyst for learning to challenge people’s thinking to to have them, you know, have some genuine dialog around this and make some decisions about, you know, maybe some shifts that they may want to make and goals or habits. And then in that group environment, you know, perhaps there’s some real value and what’s the right thing like holding each other a little bit of accountable for what they say they’re going to do. This this just it strikes me as incredibly rewarding work.

Jo Ann Herold: [00:17:55] It? It is. And my favorite part of being a leader is. The team and watching the team grow. And so the book was. Really a gift to the people who helped me along the way and to thank them, but also hopefully a gift to people who are coming up and growing their career and family and just, you know, again, just trying to live a happy and positive, productive and purposeful life.

Stone Payton: [00:18:34] In just a moment. Before we wrap, I’m going to make sure that folks know how to get their hands on the book and know how to reach out to to you or someone on your team if they want to possibly engage you, you know, to do you know, to do some speaking work or workshop work. But in the space between someone hearing this conversation and taking one of those steps, I’d love to leave them if we could with, I don’t know, a pro tip or two just things. We if this is something that really does interest us and we think we want to begin exploring some of these topics, you know, a pro tip, an actionable kind of thing that maybe we ought to try to do today or this afternoon or not do. Could we leave them with an idea or two just to start, stimulate their thinking and inform future conversations and kind of get them warmed up and prepped to get the most out of the book?

Jo Ann Herold: [00:19:30] Yeah. Something I do every day. I wake up and I think about the best possible outcome and. You know, it’s it’s easy sometimes to start thinking, oh, gosh, I’ve got to do this or that. So I’ve trained my brain to just be positive and to make it a great day. So that would be. My tip and then going back to to my purpose, which is to lead with love and try to do something kind. Every day.

Stone Payton: [00:20:09] I love it. All right, so where can we get our hands on this book? Let’s make sure we make that easy for our folks to do. And then let’s do leave them with some sort of point of contact, whatever you think is appropriate, whether it’s a LinkedIn or an email or a website or what have you. I just want to make sure that people can stay connected and and pursue this to their heart’s desire.

Jo Ann Herold: [00:20:33] So thanks. The book is available on Amazon and it’s Living on a Smile. And I’m Joanne Harrold so it’s and I’ll next LinkedIn is the best way it’s tied right to my email but if you want to email me directly, it’s Joanne Harrold and it’s Joanne in HDR old 1107 at gmail.com.

Stone Payton: [00:21:04] Well, Joanne, it has been an absolute delight having you on the show this afternoon. You are doing such important work. I appreciate you. I know our listeners appreciate you. Please keep it up and don’t be a stranger. You know, maybe there’s some wisdom in us sort of circling back around periodically and following your story. It might even be fun to speak with with you and an inspired reader sometime or an inspired workshop participant. So this has been fantastic. Thank you so much for joining us.

Jo Ann Herold: [00:21:36] Oh, thank you so much. It’s been such a privilege and a pleasure to be here today. Thank you.

Stone Payton: [00:21:42] All right. This is Stone Payton for our guest today, Joanne Harrold, author of Living on a Smile and everyone here at the Business RadioX family saying, we’ll see you next time on Women in Business.

 

Tagged With: Jo Ann Herold

Eric Mendelsohn with Transworld Business Advisors

August 25, 2022 by angishields

Eric-Mendelsohn-with-Transworld-Business-Advisors
Buy a Business Near Me
Eric Mendelsohn with Transworld Business Advisors
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Eric-Mendelsohn-with-Transworld-Business-Advisors-headshotA native New Yorker, Eric Mendelsohn understands the importance of working with an agent whose negotiating expertise and thoughtfulness puts his clients at an advantage during every step of negotiations.

Eric’s success can be attributed to his honesty, reliability, and ability to connect on a deep level with his client’s needs. Eric finds particular enjoyment in offering outstanding customer service, along with his Transworld Business Advisors support team of industry veterans who are highly connected and well-regarded industry-wide.

Business owners rely on Eric’s sharp market innovative marketing to secure the most highly qualified clients quickly and at the best price. Eric also brings to the table a roster of best-in-class service providers including attorneys, CPA’s and financial advisors. Eric had a seamless transition to small business advisory with over 300 successfully closed sales and rentals within Residential Real Estate.

Prior to a career in real estate, Eric spent five and a half years at a major investment bank where he held positions in client valuations, financial analysis and project management, Eric holds a BA in Marketing from the University of Wisconsin and an MBA from Emory University.

Connect with Eric on LinkedIn, Facebook and Instagram.

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Buy a Business Near Me, brought to you by the Business RadioX Ambassador Program, helping business brokers sell more local businesses. Now here’s your host.

Stone Payton: [00:00:32] Welcome to another exciting and informative edition of Buy a Business Near Me. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast with Transworld Business Advisors. Mr. Eric Mendelsohn Good afternoon, sir.

Eric Mendelsohn: [00:00:52] Thank you, Stone. Pleasure to be here.

Stone Payton: [00:00:54] Well, we’re glad to have you on the show. Man where are you calling in from today?

Eric Mendelsohn: [00:00:58] I am in the Big Apple, New York City.

Stone Payton: [00:01:02] All right. So tell us a little bit before we dive into deep, can you give us sort of a State of the Union man? What’s what’s what’s the arena like right now?

Eric Mendelsohn: [00:01:13] Yeah. So I am a business broker with travel business advisors. We are the largest business brokerage, so we’ve access to a lot of great data out there. What’s going on in the current market as far as the main street and lower mid-market. So we’re seeing a lot of activity right now out there. It’s busy. I know the amount of closings we’re having as a firm is up by over 33% compared to this time last year. We have a lot of deals right now that are going into contract. A lot of intense out there. You know, last year was also a very good year for activity. But even more so based upon where I am here in the New York City region, we were certainly impacted very hard by COVID and by the crime wave last winter. And so that’s certainly took a bite out of the business sales market. But now, for the first time in a long time, we seem to be past COVID, which is great, and businesses are really selling and people are getting turned off to real estate due to the high rates and they want to buy business instead. So it’s it’s a great time for someone to want to sell their business.

Stone Payton: [00:02:37] So is getting ready to sell a business or selling a business getting any easier? And maybe I guess that sort of tells you that that in my mind, there’s a lot to it.

Eric Mendelsohn: [00:02:50] Right? Well, the word easier, I think that that’s not maybe the best word for it. I think that if a business owner is prepared and well educated, we have a lot of data about exactly where a business should be priced. And if you price a well, you price it to be sold in a business where there’s lots of buyers for for example, carwash is a very hot liquor. Stores are always very hot and they do manufacturing. It’s a hot business. Anything medical related. So you price a business one of those industries, well, it’s going to sell. And so it’s just letting the business owner know in education about where exactly their business should be priced in order for it to sell.

Stone Payton: [00:03:44] So what’s your back story, man? How did you get into this line of work?

Eric Mendelsohn: [00:03:48] Yes. So I mean, that’s a good question. It’s a bit of a long story, but I’ll give you the short answer. So my first career wasn’t in financial services. I was working for an investment bank, and after that I went back to graduate school, got my MBA, and then I came out of graduate school and I just couldn’t find a job. It was after the 2008 recession, and so I started doing residential real estate part time, and I saw that I liked it. I saw that I enjoyed sales, and I started doing that full time and really being here in Manhattan, New York City, you either learn the business very fast or you don’t. And you’re getting such high pass fail rate of people who can actually make it and make it a career. And so for nine years straight, I did residential real estate full time and that really gave me all that sell expertise, really honed my skills in marketing and sales and in 2018, 2019 start to become a very tough real estate market. And so I was just trying to look for other opportunities to make myself more diverse. And I heard the term business broker and I’m like, What’s that? And the more I heard about it, the more I thought that, Wow, this is something I can really excel at. Because in order to be successful at this, you need to do two things. First of all, be very good at sales. Second thing, I’m have very good business financial acumen, which is certainly what I have for my first career. So if you have both of those things, I think in business sales you’ll be a home run. And I just decided to branch out a couple of years ago and I sold this company called Transworld, and they were the biggest business, biggest business brokerage out there. And I said, All right, let me give them a try. And I was also very pleased about the education they give to new agents. So that’s what made me start this career.

Stone Payton: [00:05:47] All right. So walk us through the process, if you would. Broad strokes any way, and I’ll give you an example or you can pick a different one. But I own 40% of a company, the business radio network. My business partner owns the other 60%. If we were to reach out to you and we said, Hey, we’re ready to exit on this thing, what are what are some major steps in the in the process that you would kind of help us walk through?

Eric Mendelsohn: [00:06:13] Sure. So there are, of course, a number of areas, I think, that business owners make and then rehearse them when it comes time for a sale. First of all, if the business is really the owner, maybe you have your name attached to the business, could be maybe Smith Burgers and you know, you’re the you’re in charge of the burger shop, for example. It really hurts the sale because buyers say, Oh, how can I replicate what that owner is doing? And they say, well, there’s no way possible. And then if a buyer feels that, they’re going to say, Well, the business is not worth the amount of money, you’re asking for it. So it’s as I say, a good rule of thumb is what happens to the business if you’re away for a week, if you’re work for two weeks, does the business crumble? Do you have to be on your phone all day or can the business run effectively with you away? If it can, then that’s great. So ideally you want to really have some sort of manager in place. There was going to stay after the sale. That really adds comfort to buyers. So that’s the first major step that I would take. The second major step is you want to have really great books and records. That means all the cash is on the books. That means you’re documenting everything. So a lot of time. A business owner will charge personal expenses to the business. It’s called an add back. So basically we add that back because basically the reason why business owners do that is they want to they want to maximize their deductions on their on their return. So. You want to make sure that those those are valid add backs when it comes up to sell the business. So you want to have everything documented. So maybe you charge yourself into the business, maybe you charge some parking or tolls or gas or your health insurance. So all of that you want to document. So it’s very important to have really great documentation.

Stone Payton: [00:08:28] Well, that first thing you said about being away in the business still run effectively. Those are very encouraging words for me because it seems like every time I step away, everything just clicks. It does better. I should go on vacation more often, but I know it makes a lot of sense. Benefits. If it’s so heavily dependent on the individual, then yeah, it makes sense that that would definitely impact the market value. I think I know the answer to this, but I’m going to ask it anyway. Do you find that at least initially, often business owners have an inflated sense of the actual market value of their enterprise?

Eric Mendelsohn: [00:09:06] Yes. So great question. And I would say yes, I would say pretty much 90% of business owners have that perception. And that is why you see the results that basically less than one in five businesses posted for sale nationally actually sell. And that’s staggering. I think it’s about 17% is the official number that I’ve seen quoted. And the reason for that is because whether it is trying to sell the business on their own or they hire a broker, if they’re hiring a broker, the broker is not giving them the right information, the right education about where the business should be sold. And that’s the thing that I do that I bring to the table. And that’s why we sell businesses and get them sold. Not just list is because we have those numbers and that’s what we present to a seller when we are going to beat them.

Stone Payton: [00:10:05] So what I’m envisioning here, and maybe you have it all in house, or maybe you just have this really tight network of best in class advisors. But I’m envisioning you as almost like the quarterback of my cell team. So like you would bring in someone that can do valuation, the CPA type person, is that is that accurate or is it how does that piece were?

Eric Mendelsohn: [00:10:27] Yes. So I do refer to myself as the broker, as being the quarterback of the deal. I need to certainly read the deal to where it needs to go. We need to be the seller to where they want to go. And we need to basically be the CPA or the attorney to make sure get everyone onto the same page when obstacles happen or could be. Also, the lender to lenders are obviously involved in a lot of our deals also. So that’s kind of how we kind of lead read the deal. But yes, we are, I would say essentially the quarterback of the transaction.

Stone Payton: [00:11:05] So yeah, talk a little bit about not just lending but this, this, this whole idea of structuring the deal because I’m beginning to learn because I’ve now done a few of these interviews with people in your general space. It’s you can get kind of creative. There’s there’s more than one way to structure a deal, right?

Eric Mendelsohn: [00:11:25] Correct. So a few ways a deal gets done. First of all, a deal can get done all cash. Obviously, sellers love that. But actually very few of our deals get done on cash because less buyers can afford to pay all cash. The second way I would say the most common way we do deals is with seller financing. So essentially what that is, is the seller becomes the bank. So basically, for example, let’s say the business saw price is $1,000,000 buyer will put down, possibly half down and then half in seller financing. So that gets paid back usually over a few years with interest. And so there are some tax benefits to that, too, as far as deferring gains and buyers like that, because then the seller stays involved in the business. They want to see the seller succeed because they have payments coming to them every month. So buyers really do like it and it is easier to get done. Then the other alternative, which is bank financing, so that would be the SBA financing, which is of course common. And in this case the seller gets paid in full at the closing, but it just takes a while to get done. And banks obviously are getting, I think, a little more conservative as far as their lending, because obviously there’s talk about maybe we’re headed into a recession. So so certainly bank lending for the banks can certainly bring some complexities into it. So that’s why more of our deals get done with seller financing than with the other options.

Stone Payton: [00:13:10] So if you’re a layperson like me and candidly probably a lot of our listeners, how would you shop for a business broker? What are the characteristics you’re looking for? What kind of questions should should we be asking?

Eric Mendelsohn: [00:13:26] Yes. So great question. So first of all, what is their marketing plan? Where do they advertise which which website? So there’s a number of websites on there that are out there that are online, that post business listings. That’s the first thing. Second thing, what are you going to do to capture buyers who are not on their what’s your marketing plan? So that’s the second thing. Third thing, how big is your firm and do you Colebrook with other agents. So Colebrook is a real estate term and means do you work with buyers agents. So unfortunately business brokerage. I come from a real I come from real estate and real estate. There’s you, Colebrook. You belong to these organizations, you know, like like National Association of Realtors or your local real estate board. And so you Colebrook with other brokers and this is brokerage, unfortunately, it’s like the wild, wild west where there is no brokerage in many, many states. So most of our competitors do not go broke, do not book with buyer’s agents. They only do things in the house. And so if when a seller is listing their business with an agent who does not. Colebrook They’re really hurting themselves and the amount of money they can get for the business at Transworld. This is why I joined Transworld is because Transworld does go broke. We work with any agents, whether it be externally or internally and locally. Here in New York we have a nice team of about 20 agents. So not only is someone hiring me, but they’re hiring our whole entire team. And that’s super, super important. It makes us different.

Stone Payton: [00:15:09] So what’s the more challenging or is it just two sides of the same coin? Is it is it building relationships with with buyers or or finding sellers or is it just to. Yeah. What is one more challenging than the other?

Eric Mendelsohn: [00:15:25] Well, I think it’s a combination of both. I think the first thing is, obviously, there’s good sellers and there’s bad sellers. So bad sellers certainly are not realistic with the price. This inflated value are not responsive. When you’re working with a seller, your team, you know, unlike real estate where you just show up property for the most part and you just walk in and and there’s very few there’s very few items that you actually need the help of the seller and business sales. There’s so much information, there’s a lot of specific questions that only the seller would know about the business. So you really need a seller who’s going to be responsive because if not, then buyers lost interest if they don’t hear back within a fast period. But also you do want to find good buyers. And so that’s why it’s important to have a broker who is going to platform was going to list the business under a different platform where capturing a lot of different buyers depending upon the price of the business.

Stone Payton: [00:16:29] And does it largely localize like you do in most of your work in the New York area? Or are you subject to to help broker a deal in Austin, Texas? What’s that aspect of the business look like?

Eric Mendelsohn: [00:16:41] A good question. I can certainly help anywhere. That’s I mean, whether it’s anywhere across the nation, I do concentrate on businesses in New York City metropolitan area, whether that be New York, New Jersey, Connecticut. But I could help anywhere. So much of what we’re doing these days is over. Is over. Zoom anyway and zoom in the phone. Yeah. So it’s very little these days. We’re doing in person anyway and certainly we always want to maintain the confidentiality of the business. This is very important to us. So I’m not going to be walking in there every day with bars anyway because then they close it or No, something’s up. So. So I could help anywhere. And we do have offices, of course, all around the nation. So if it was a business that required more in-person hand-holding, then certainly that’s something obviously we can do and we have great resources here at Transworld.

Stone Payton: [00:17:41] Well, I suspect just the fact that you guys are so well known and that you do good work is probably your best sales and marketing tool. But I’m always interested how does the whole sales and marketing thing work for you guys? At the moment? I’m not talking about helping me sell my business, but I’m talking about you. Like, how do you get to go to market and have a conversations with somebody like me and lead, you know, a few years from now when we’re ready.

Eric Mendelsohn: [00:18:09] Right? So, you know, I always say it’s never too early to have a conversation and to talk to any business owner out there saying, oh, maybe I want to sell a couple of years. Well, you know, the right time to really prepare for the sale is now, not in three years. If you start running the business like you’re selling the business tomorrow, I guarantee your business is going to do better because you’re going to do the right things. You’re going to invest in the right in in the right approach. You’re going to make sure your reviews on social media are great. You’re going to make sure your website looks good. So these are all things that can help your business right now and certainly down the line that buyers are going to want to see. So I think this is very important to really contact someone like myself and see what it is that you can do better.

Stone Payton: [00:18:58] What a great point. I mean. Yeah, I mean, just beginning to work with a business broker just to help you get your ducks in a row. I mean, that’s just that’s just good mojo. That’s a that’s a technical term. You’re welcome to borrow if you want, Eric. But no, that makes all the sense in the world. Hey, listen, before we wrap, I’d love to leave our listeners with a few pro tips, a few things, actionable things. I mean, number one, pro tip, reach out and talk to Eric if you want to have a conversation. But maybe some things they can begin thinking about reading and I don’t know, buyers, sellers, whatever you think would be helpful. But I’d love to leave him with with a handful of pro tips if we could.

Eric Mendelsohn: [00:19:39] Right. So as far as the number tips to both buyers and sellers, as I just said to a seller, one obviously have an agent who’s educated, who who has comps, who shows up, prepare, you know, and that’s also and there’s also wanting to push back to you on on the price and listen to an honest assessment of where the value for your business should be. Because like I said, the odds are that your business will not sell to buyers. I think it’s important to understand the process, to understand the timeline for buying a business, how that how that works. If you’ve never bought a business before, it can be very stressful. So it’s important to have someone on your side to have have a broker on your side. Certainly selling a business is similar to selling a. Selling real estate and buying real estate is similar in to the business sells part of it and that there’s no charge for my services for I’m a buyer so I never listings at Transworld. So that’s why I would suggest to certainly use a broker like myself.

Stone Payton: [00:20:51] All right. So if someone wants to reach out and have a conversation with you or someone on your team, ideally so that they can avoid the 80% of businesses that apparently don’t sell and would like to learn more about these topics. What’s the best way for them to connect with you? Whatever you think is appropriate? Email, LinkedIn website. I just want to make sure that they can get connected with you to further this conversation.

Eric Mendelsohn: [00:21:15] Yeah. Thank you. So so my LinkedIn is Eric Mendelson, me and DDL. So look me up on LinkedIn also Eric Mendelson on LinkedIn. On Instagram or my cell phone. 5168403516. Feel free to get in call.

Stone Payton: [00:21:35] Well, Eric, thanks for being on the show. Man, this has been very informative. A pieces of it. It’s kind of sobering. That 17% statistic was a little bit sobering. But, you know, one more reason to seek out someone with specialized knowledge and expertise to to coach you through this, guys. Eric, thanks so much for investing the time to to visit with us this afternoon.

Eric Mendelsohn: [00:21:59] Thank you, Stone. Really appreciate the call.

Stone Payton: [00:22:04] Absolutely. All right. This is Stone Payton for our guest today, Eric Mendelson with Trans World Business Advisors and everyone here at the Business Radio X family saying we’ll see you next time on Buy a Business Near Me.

 

Tagged With: Transworld Business Advisors

BRX Pro Tip: The Power of Surprise Delight

August 25, 2022 by angishields

Access to this series is restricted to Business RadioX® Studio Partners.

The Wrap Podcast | Special Edition | Episode 055 | The Inflation Reduction Act: Takeaways from Tax Experts | Warren Averett

August 24, 2022 by angishields

podcastpromonew-EP56forBRX
Birmingham Business Radio
The Wrap Podcast | Special Edition | Episode 055 | The Inflation Reduction Act: Takeaways from Tax Experts | Warren Averett
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On August 16, 2022, President Biden signed The Inflation Reduction Act of 2022 into law with the goals of helping lower costs for families, combating the climate crisis and reducing the deficit to help inflation. What do business owners need to know about The Act, and how does it affect everything from tax to the environment to healthcare?

In this episode of The Wrap, Warren Averett’s own William Dow, CPA, and Lisa Billings, CPA, join our hosts to discuss the sprawling Inflation Reduction Act of 2022, how the act impacts large corporations, stock repurchases and energy credits, and how the act could affect individuals (both directly and indirectly).

After listening to this episode, you’ll be able to:

  • Understand the changes in the corporate minimum tax, who it affects and how it is assessed on both a U.S. and foreign scale.
  • Know what the stock repurchases provision is, who is exempt and what it means for public companies.
  • Better understand the latest changes to the Electronic Vehicle Tax Credit and other credits designed to impact the environment.

Additional Resources:

  • What You Should Know About the Inflation Reduction Act and Taxes

Tagged With: The Inflation Reduction Act of 2022

Crystal Khalil and Dr. Nicole LaBeach

August 24, 2022 by angishields

Cherokee Business Radio
Cherokee Business Radio
Crystal Khalil and Dr. Nicole LaBeach
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Sponsored by Business RadioX ® Main Street Warriors

Crystal-Khalil-Dr-Nicole-LaBeachCrystal & Dr. Nicole are a dynamic duo building a multimedia empire to empower women to unbind and unleash their unlimited potential in business and relationships. Their programming ranges from personal, professional, and entrepreneurial development for the total woman, offered both in-person and virtually through hosted and corporately sponsored seminars, keynotes, retreats and specialty products.

Both accomplished professionals and award-winning/best-selling authors come armed with a unique perspective around success – When together, their energy sets an example for collectivism and illumination.

The two are collaborative, talented individuals whose lights shine even brighter when they are together.

Connect with Crystal & Dr. Nicole on LinkedIn, Facebook, Twitter and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. Welcome to Women in Business, where we celebrate influential women making a difference in our community. Now here’s your host.

Stone Payton: [00:00:30] Welcome to another exciting and informative edition of Women in Business. Stone Payton here with you this afternoon. This is going to be so much fun. I know it’s going to be informative, inspiring. I’ve been looking forward to this conversation for some time. Had to chase these ladies all the way to Aruba to get some time with them. Please join me in welcoming to the broadcast Krystal Khalil and Dr. Nicole La Beach. Good afternoon, ladies.

Speaker3: [00:01:00] Good afternoon.

Speaker 4: [00:01:01] Hello, everyone.

Speaker3: [00:01:03] Hi, everybody.

Stone Payton: [00:01:04] What a delight to have you on the show. There’s a thousand questions I have. We won’t get to them all. My very first one, though, back story. What got you too? Involved in trying to provide this kind of value for people out in the marketplace? What was what’s the origin story in the and the catalyst that got you going down this road?

Speaker3: [00:01:29] So. Stone We met as a business introduction. It was really interesting. One of my colleagues at Porsche at the time, I was the head of procurement for Porsche Cars North America out of Atlanta. And one of my business colleagues said, You’ve got to meet this young lady that I know she’s interested in doing some business with Porsche. But I think beyond that, you all would make a wonderful connection. You have so much in common. So we met for this business conversation and we instantly connected and decided to have another lunch with just the two of us. And what started out as a lunch turned into a four hour conversation. We closed the restaurant down, we’re laughing, we’re crying. And it was just it was something that we had not experienced before. It was like, you know, both of us are very professional businesswoman. She’s the CEO of her own organization here. I am an executive at this this large automotive company. And we showed up with the mask on, with the mask of professionalism and titles and all those things. And it fell off. And we were able to truly see each other and connect. And we maintain that connection.

Speaker3: [00:02:48] We could not we could not grow it because of the potential business that the impending business. So what we decided was we will just, you know, stay in contact. But once this is all over, we’ll get together again. And within a year I decided to retire from Porsche and she found out about it from that colleague that introduced us and reached out to me and said, congratulations, and I would love to celebrate you. I’ve been an entrepreneur now for 20 years and I celebrate you leaving corporate America and entering the arena of entrepreneurism. And I want to avail myself to you and whatever you need in this journey, I’d like to help you. And it was refreshing. It was just like, wow, how, how beautiful is that? And so I went to her house and she made me an amazing breakfast. Everything was made from scratch. So listen, you’ll have to get one of these. Breakfast is one day she had fresh, fresh corn in the eggs and it was just like, wow. And what turned out as a celebration, breakfast lasted 8 hours. And from that day forward, we were in business with one another.

Stone Payton: [00:04:05] Way to go, Doc. What a heart of service.

Speaker 4: [00:04:08] That I tell people all the time. It’s the best breakfast I’ve ever made, and the return on that investment just keeps on coming. So I am so glad that I didn’t order in.

Speaker3: [00:04:23] And you know what, Stone? What we realized over that eight hour breakfast where we had similar we had similar qualities and they became our pillars, service, humility and excellence, which is she right? She has humility and excellence. And I was focused and leaving corporate America and starting my own business. I was focused on the word illumination, shining my light, and she was focused on the word collectivism. And so we realized when we came together, collectivism plus compassion coming together to shine our lights is brilliant. It’s just brilliant. And we said Other women need this. Yeah, right. We are all, every day showing up in corporate America or in business and our own businesses. And we are the ones that are taking care of everybody else. We’re high achievers, but we cannot achieve our way to happy. And we also need a circle. We need a community to help us to get where to our true north, where we’re being called in life. We need this community. We need the opportunity and the safe space to be able to say, I need help to be able to say, how, how did you do this? And Can you help me and can I and people to celebrate us along this journey? And that is the basis of what we’ve put together.

Speaker 4: [00:05:50] Absolutely.

Stone Payton: [00:05:51] I am so glad that I asked what a what a marvelous story. So I think you’ve touched on many of the key aspects. But I’ll ask you, when you’re asked in the elevator or in a brief conversation, how would you describe your mission and purpose, like boiling it down to what you’re really trying to do to for folks?

Speaker 4: [00:06:11] Sure. We help women unbind and unleash their unlimited potential and business and relationships. So you know we recognize the happy really comes from experiencing purpose being. Able to feel fulfilled in what you’re doing in your relationships and how your relationships are showing up and your business promise. Right? Whether you decide to be an entrepreneur. To move up the ladder, whatever that looks like for you when you feel like you are moving in purpose and on purpose, and what’s happening personally and professionally complement one another. That is the sweet spot.

Speaker3: [00:06:58] We call it the.

Speaker 4: [00:06:58] Yummy, the.

Speaker3: [00:07:00] Ultimate, most.

Speaker 4: [00:07:01] Meaningful.

Speaker3: [00:07:02] Yes.

Stone Payton: [00:07:06] I love it. So let’s talk about the mechanism, the work, how you’re able to get people from from point A to to point B, is it is it workshops? Is it community yet? If you would speak to that a little bit.

Speaker 4: [00:07:19] It’s a mix, right? We recognized, like Crystal said, when we’re speaking of illumination and collectivism, when we come together, we shine a light that gives a path to other women that are seeking to move in the same direction of purpose. So community for us is really a big deal. The other side of it is our our yummy method, which really looks at mindset and being liberated in that mindset and then being able to move forward with action that is powerful and meaningful and then being able to experience acceleration as a result of that. Because when you’re able to support a woman in her dreams, in her passion, in her purpose, and she moves with that liberated mindset and she’s in a space of being open and free to not only learn, but recognize that her ceiling often is created by limiting beliefs. Then she’s able to take action and to leap in ways that really show her, Oh my goodness, my wings do work. And then in community you see that acceleration because you find other women that are willing to be a resource, other women that are willing to share how they did it. And what are some mistakes that you don’t have to make. And before you know it, she really recognizes, Oh, I’m not falling, I’m leaping. And there’s something to that that’s quite magical. When you talk about women working together to help each other soar and to help each other move towards the results that are going to be most meaningful to others.

Stone Payton: [00:09:14] So you’re going to hear that again sometime, and I’ll try to remember to credit you. I’m not falling. I’m leaping. That’s a.

Speaker 4: [00:09:21] Yes yes, isn’t it? Isn’t it something how we are so quick to put different words. Yeah. Into the same meaning. And when we separate them and we really look at what they are we recognize, wow, I’ve been afraid of falling. And that shouldn’t be my focus because what I’m really seeking to do is to leap. And that is it makes all the difference in the world when you shift your mindset.

Stone Payton: [00:09:53] So in your work, when you find that that women have are beginning to make that transition and they find themselves leaping and not falling in there and they’re enjoying some success. Do you find that even those who are enjoying some degree of success sometimes have a challenge? And when I say this, I mean maybe more so than than a man in balancing the, you know, that success with other aspects of their lives like relationships or family. Is it magnified for women? And if so, I got to ask why if you know.

Speaker3: [00:10:31] Absolutely. Stone So, you know, we call that the Tara barrier, right? And a lot of times sabotage will show up even when you’re seeing success will begin to sabotage ourselves or will allow others who we are in relationship with, to sabotage us based on their own limiting beliefs and fears and doubts. Right. And you have to push through that Tara barrier. But that Tara barrier also requires requires a sacrifice. And for women, sometimes that’s really, really difficult. It’s difficult for anybody to make that sacrifice, to push through the terror barrier, to create a new baseline for yourself, to create change and success. But for for the women that we serve, they are typically the ones that are taking care of everyone else. They are taking care of their family. They’re pouring out into their children, their husband, their community, their church, their nonprofits, you know, their job. They are pouring out into everyone else, but their cup is empty and they don’t have anybody that pours into them. So when they start to take this leap and push through the terror barrier, they start to experience a little guilt and they start to sometimes feel selfish because now the focus has to be on you and you have to take care of you. You’ve got to seek out sources that will pour into your cup, into your vessel, so that you can begin to serve from your overflow and not from an empty cup. Because when we serve from an empty cup, everybody else is happy, everybody else is feeling good. But we’re resentful. We’re overwhelmed. We’re tired. Tired in exhausted. And when we sit down and think about what it is that I need to do, what is my purpose? We fall asleep because we’re so tired. So it is a challenge because as the high achieving woman, the woman that’s doing everything else, we begin to see over time that we cannot achieve our way to happy.

Stone Payton: [00:12:43] This must be and I don’t mean to suggest for one moment that that your work doesn’t have its own set of challenges. I’m sure it does. But this must be incredibly rewarding work.

Speaker 4: [00:12:55] It really is. It really is. Because, you know, we recognize that we are shifting the paradigm. Right. When you think about women supporting women, that’s not work for us. That doesn’t feel like work for us. We recognize that we are the support system that we’ve been looking for. And when we have a paradigm that we are just the support system, that becomes a challenge. Because then if you think you’re always the support system, that means when it’s time for you to get support, you may not even know what that looks like.

Speaker3: [00:13:38] You haven’t had any maintenance. Right. Right.

Speaker 4: [00:13:41] So so what we say is, you know, there really is nothing else that is living right. And even some of the inanimate objects, like our cars that do well optimally without some level of support and maintenance. Well, guess what? Neither do we as human beings. So when you add to that that we really are aligned with purpose and we understand how we’re supposed to serve and we understand what our gifts and our talents are and how to utilize them. It makes sense that we would need support in those roles and in moving forward to try to help those that we’re supposed to serve our clients, our customers, our families. But it is a shift because often that is what brings about the guilt. Oh, I’m not supposed to need help. You’re not. Everybody else needs help. Right. I’m not supposed to have other people that are bringing their talents and their gifts to the conversation. So I don’t have to do it all. Really? That’s how other people are doing it. And it’s now in this shift of really supporting, giving ourselves permission to recognize that’s how other leaders are made. That’s how other talents get to come to the table. That’s how community is built. That’s how teamwork makes the dream work, right? So it’s not going into that space of guilt and I should be able to do it all myself. And I’m the smartest person in the room and all of that stuff that really just agitates you and makes you lonely. When it’s all said and done, it’s it’s opening up and saying, Hey, we can go farther together.

Speaker3: [00:15:35] And it’s in this process of this yummy process of liberation, activation and acceleration that we teach women that we learn. Before that process, women come to us and they feel bound, bound by other people’s needs and expectations, sometimes bound by the cage that they’ve built for themselves. It may even be a golden, beautiful cage with.

Speaker 4: [00:16:00] A.

Speaker3: [00:16:00] Swing swing beating them every two weeks. It’s a beautiful cage, but it’s a cage nonetheless. And every time they try and spread their wings, they bump up against the size of the cage. And so we usher them, usher them through this process of freedom, through liberation, activation and acceleration. And what we found is free women, free free women. So we are free women that are freeing other women. And that’s not a job. It’s somewhat of a ministry. It’s joy. And just to see them when they come in in that cage, to see them with their wings spread wide open and really soaring, it’s an unimaginable joy.

Speaker 4: [00:16:47] Yeah.

Stone Payton: [00:16:47] So did either of you, I suspect. Perhaps both of you. Did you have the benefit of a mentor or mentors at some point in your career that at least, you know, began to spark the ember of some of this insight and perspective? Or is this more the product of I don’t know, what would you scar tissue you had to give or is a little a little bit of both?

Speaker 4: [00:17:13] Well, you know, it’s it’s interesting because we live by the word. Mentorship, coaching, allyship, sponsorship. We just call them the ships because the value of of all of that in the conversation of. Starting your own business or leveraging your way to your next in the corporate arena or starting your nonprofit. It is just so important that you have other people that are able to share their wealth of knowledge. They’re able to share their resources and their relationships. They’re able to to let you see that some of what you’re going through is normal. Right? Because when we take a leap, sometimes the first thing we really want to know is, am I am I flying? Am I am I flying or am I dropping what’s happening right. And every feeling doesn’t mean that you’re about to crash and burn. And mentors are amazing at letting you know, know you’re feeling the right thing and you’re seeing this at an in an elevated way. And now what would you like to see happen? What’s the vision? What’s your strategy? So, you know, for me, my oldest mentoring relationship is 25 years old. She’s been in my life for 25 years and the relationship has grown and different roles and different nuances, but that mentoring has remained really solid and it’s made sure that I stay healthy, not only as an entrepreneur, but also as a woman.

Speaker3: [00:19:09] And for me. Stone It was a it was a lot of scar tissue that led me to seek out sponsors and mentors. I was raised by two very hard working salt of the earth, beautiful parents. But my mom, she’s from Greenville, Alabama. She grew up in a segregated town. She marched with Martin Luther King. She had a really hard life. My dad grew up in Beaumont, Texas, sharecropper’s farm. You know, he was a truck driver. She worked in a manufacturing facility. I was the first generation college student. And what they taught me was you’ve got to work twice as hard to get half right. And you go to work. You keep work, work and personal. Personal. You achieve every KPI that they give you, you exceed expectations and you will naturally move up. And it really does not work like that. And it was after eight years of trying to prove myself and work harder than everybody else while staying, you know, in this bubble of I’ve got to, you know, I’ve got to prove myself and I can’t I can’t connect with other people because I don’t need them to know my business. And and work is work and personal is personal. Right. And it was after eight years of that that I was like, I have got to do something different. This is not working. I’m watching other people get promoted.

Speaker3: [00:20:34] And yet every year I get this great performance review and a 3% increase. But nobody’s talking to me about future and growth and moving into a leadership position. And I had a conversation with my director and he said to me, You know what? You are the hardest worker, but that’s all you’re ever going to be until you learn the network. And he said, hard workers work, hard, networkers move up and, you know, you don’t make the necessary connections to navigate through the corporate culture and move up in the organization. People hire and fire and promote and demote based on relationships. And that’s like what I do ever told me that. And I was upset. But when I sat back and I looked at it and I realized, you know what, this is game changing now. I’m looking at people who are being promoted and I see that they are building networking relationships and they’re they’re going out with people on the weekends and out for drinks, and they’re not there working as hard as I am, but they have balance. And so I decided I was going to do things differently. And then I started to build connections and sponsors and mentors, and it was game changing for me. And I was able to move from that first generation college student to becoming an executive.

Stone Payton: [00:22:02] The demand for your work must be incredible. Certainly the need for it is. And I’m going to ask anyway, because you’re also running a business, you’re running this organization. How does the whole sales and marketing thing work for a for an enterprise like yours? How do you get new members and customers and that kind of thing?

Speaker 4: [00:22:24] It’s it’s exposure, we say exposure and authenticity. Those two things are huge for us because we leave everything on the table. We’re very authentic about our experiences, what we’ve done, what we seek to do, what’s worked, what hasn’t worked, and being authentic about who we are, who’s we are. And where we’ve been has made a huge, huge difference for us and the exposure of of community. The great thing about women is when they experience something that’s positive that works, they share it. So what we’ve been able to do is really understand the woman that we serve, be very clear about her needs, her pain points, the solutions that she’s seeking so that in our efforts marketing and in what we do from an exposure standpoint, we don’t apologize. We speak straight to her.

Speaker3: [00:23:31] Yeah. And the entry point for women into our tribe is in an experience that we’ve curated called Women Unlimited Live, Women Unlimited Live. We do this experience once or twice a month, virtually. It’s a four hour experience where we talk about the process of liberation, activation and acceleration and how you move towards your own personal freedom in business and relationships. And it is a free event. Really? Yeah, it’s free. And women are truly coming and they get a breakthrough in those 4 hours. They do not leave the same. And then they’re given the opportunity to learn more about how they can connect with our tribe and grow with us to the next level. So that’s typically the entry way. And then we also have retreats. So we do a retreat in Aruba. That’s why we’re here now. We just had an amazing retreat where women come here from all over the world and we spend the weekend together transforming, relaxing, connecting with one another. And it is truly a transformative experience because it’s called the Just Be Retreat, and it really is about just being we are all very, very practiced in the doing muscle. We’re the Hulk when you look at our doing muscle, but we’re Pee-Wee Herman and the just being muscle. We don’t know how to just sit down and be.

Speaker3: [00:25:13] So we have curated an experience with this retreat where you don’t even have to think about what to pack. We give you a packing list. All you need to do is get to Aruba, and once you get to us, we take care of you so that when you leave, your cup is full. Women show up here with empty vessels. They’ve been pouring out all over the place, and when they come, we fill their cup and we send them back home with a new charge to do whatever it is that they’ve been purposed to do, to renegotiate some relationships and agreements that that have been causing them harm or not serving them. And they are on fire to to really walk in their purpose. So the Women Unlimited live is the entry point and then we make them an offer to join us at the retreat or just join us in our in our membership, which is the collective. The Sister Diamonds Collective is a membership of women that are all this high achieving woman and have gone through this process with us. And now the acceleration happens. So the collective is where the acceleration takes place because now you’re in a membership, a collective of women who will do for you what you do for everyone else.

Speaker 4: [00:26:37] And the women that we serve. Stone They will do almost anything for someone that they care about.

Speaker3: [00:26:47] They typically set themselves on fire to keep everybody else warm.

Speaker 4: [00:26:53] Pretty much. Pretty much so. You know, the biggest surprise for many of them is, oh, my gosh, other women do this and oh, my gosh, we’re all in this tribe together. So that means if I’m having surgery. I do have someone that is willing to come to my home and bring me a hot meal and just sit with me and recognize it is hard enough for me to just be in recovery mode, but now I don’t have to do it alone. So there are all of these amazing nuances in our community for women that are doing extraordinary innovative things in the world, but now they’re doing it with a higher sense of purpose. They’re doing it recognizing that they don’t have to be on empty or dish out crumbs to others and make it seem like it’s this huge gift. They really are moving from the overflow.

Speaker3: [00:27:53] Yeah. And the beauty or the other beautiful thing about it is when you’re in community with other brilliant women, you’re sexy excuses.

Speaker 4: [00:28:02] Yeah.

Speaker3: [00:28:03] Just don’t fly anymore. So they’re able to see you and like, yeah, that was really cute. Yeah, but it’s an excuse. Yeah. And I need you to come up with something different. I need you to reposition yourself. And oftentimes we don’t have people that see us because our average may seem like other people’s excellence. Yep. So they don’t see us. They think, Oh, you’ve got it all together. You’ve got this great job and this great family and da da da da da. But, you know, inside that you’re not living up to your full potential. And when you give excuses because you’re brilliant, they are brilliant excuses and you get away with it most of the time. Yeah, but in this tribe, you’re called to a higher level of accountability because we see one another because we are one another.

Speaker 4: [00:28:53] Yeah. And it’s not just accountability in what you’re doing, but it really is accountability in who you’re being. Are you wearing the mask? Are you taking care of yourself? Is there self compassion or is there just grind and grit and being able to to see that and hear that from another woman, it helps you recalibrate to be able to say, wow, I’m being a jerk to myself and that’s not okay. Just to go after a contract. I don’t get to beat up on myself the entire time I’m going into this bidding process because. I don’t feel all the way worthy. Right. So there are a lot of things that we often do and don’t even know we’re doing it when we’re doing it alone. That in a collective experience you’re elevating your accelerating. You’re doing all of these amazing things, but you’re not demeaning and damaging yourself in the process because other women are shining a light and letting you know that’s no longer OC as if it was ever okay. But it’s really not okay because now we have each other, we can see each other. We want the best for each other, and that’s what’s most meaningful.

Stone Payton: [00:30:20] I’d love to leave our listeners with a handful of Pro Tips, some things that they could take some immediate action on. Number one, pro tip gang is, you know, reach out to Crystal and Dr. Nicole. That’s my number one pro tip. But maybe a few things prior to doing that. Just something actionable, something for them to begin thinking about or studying or reading or one habit to maybe consider anything along those lines would be terrific.

Speaker3: [00:30:53] We both are published authors. My book is Hard Workers Work Hard and networkers Move Up, and that is for those of us who need to increase and enlarge our territory and our circle of friends and begin connecting with people to create a new narrative for ourselves.

Speaker 4: [00:31:15] And mine is a woman’s true purpose. Live like you matter because it’s really important that we are pouring from a full vessel and a lot of times we are convinced we’re going to fall because of other things that have happened at different points in our lives that have given us a limiting belief. So what a woman’s true purpose gives you the opportunity to do is really look at have you been living like you matter? Yes, we know all of the other things matter, but you are the guarantee. And if you’re not living like that, then you’re really looking around for everything else to be the guarantee because you’re missing the true jewel, which is you. So what we say is, is mind works from the inside and Crystal takes it from the outside and together that gives a full experience for so many women. When they’re able to read our books, they’re like, Wow, I didn’t know that I could have this kind of roadmap. But it makes sense to us because we just want to illuminate the path for other women to be able to do what it is they’ve been called to do.

Speaker3: [00:32:33] And what we know, Stone, is typically we don’t have to convince women that they need our services. It’s something that’s been pulling on them on the inside. And when they hear our voices and they’re hear our messaging that it’s like a confirmation for them, and they say, yes, that’s that’s me. Yes, that’s me. And if you’re hearing this and you’re saying, yes, that’s me, then join us at the next. Woman Unlimited live. Woman Unlimited live. It is an intimate experience. You can join from anywhere in the world and come prepared to turn your camera.

Speaker 4: [00:33:15] On that part.

Speaker3: [00:33:17] Because we don’t allow you to hide even in a virtual.

Speaker 4: [00:33:21] Space. Yeah, because we want to get the benefit of your genius and your presence. And when we’re just looking at a screen with your name, we’re missing out. And Krystal and I are not greedy by any stretch, but we do want what is ours. And that experience of you being on camera and us being on camera gives a connection that you just won’t forget.

Stone Payton: [00:33:49] Okay, before we wrap, let’s make sure that our listeners have immediate and easy access to to all of these resources. Let’s make sure they know where they can get their hands on this reading material, which I think that’s marvelous. Counsel, begin asking yourself some of these questions. Tap into some of these resources, challenge your thinking, expand your horizons. I want to make sure whatever you feel like is appropriate. Let’s let’s get them pointed in the right direction to to attend this free. I can’t believe it’s free. That’s fantastic. This opportunity. So whatever you guys feel like is appropriate websites, emails, whatever. I just want to make sure that that our listeners can can reach out, have a conversation with you guys or someone in the group. So, yeah, lay that on us.

Speaker 4: [00:34:36] Woman Unlimited, live. Woman Unlimited. Live dot com is where you can register to be a part of our women unlimited live experience if you want to reach out to us by email info at Sister Diamonds dot com info at Sister Diamonds dot com and socially.

Speaker3: [00:34:59] We’re at Krystal and Dr. Nicole on Facebook and Instagram or I’m Krystal Carlile and she’s asked Doctor Nicole on all forums. So LinkedIn, Facebook, Instagram and TikTok. So but if you come to Woman Unlimited live, we will be there. We’ll meet you there. We show up and you can find out everything that you need to know about joining this tribe of amazing, brilliant women.

Stone Payton: [00:35:30] Well, Crystal, Dr. Nicole, it has been an absolute delight having you on the show this afternoon. You’re doing such important work, and we really appreciate you both. Thank you so much for the work that you’re doing and for taking some time out of your Aruba activities today to visit with us.

Speaker 4: [00:35:50] Thank you so much.

Speaker3: [00:35:51] Thank you, Stone.

Stone Payton: [00:35:53] All right. This is Stone Payton for our guest today, Crystal Kalil and Dr. Nicole La Beach and everyone here at the Business RadioX family saying we’ll see you next time on women in Business.

 

Tagged With: Crystal Khalil and Dr. Nicole LaBeach

Carolyn Stern with EI Experience

August 23, 2022 by angishields

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Carolyn-Stern-with-El-ExperienceCarolyn Stern, author of The Emotionally Strong Leader, is the President and CEO of EI Experience, an executive leadership development and emotional intelligence training firm.

She is a certified Emotional Intelligence and Leadership Development Expert, professional speaker, and university professor whose emotional intelligence courses and modules have been adopted by top universities in North America.

She has also provided comprehensive training programs to business leaders across the continent in highly regarded corporations encompassing industries such as technology, finance, manufacturing, advertising, education, healthcare, government, and foodservice.

Stern lives and works in Vancouver, British Columbia.

Connect with Carolyn on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

  • About Carolyn’s book The Emotionally Strong Leader
  • Why so many people have difficulty managing their emotions and the impact this have on careers
  • Growing your Emotional Intelligence (EI)
  • The five distinct areas of EI — self-perception, self-expression, interpersonal, decision-making, and stress management
  • Learning to recognize our emotions and changing our reactions to them is challenging

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:08] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for workplace wisdom, sharing insight, perspective and best practices for creating the planet’s best workplaces. Now here’s your host.

Stone Payton: [00:00:32] Welcome to another exciting and informative edition of Workplace Wisdom. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast president and CEO of EI Experience, Speaker, educator and now author Ms.. Carolyn Stern. How are you?

Carolyn Stern: [00:00:54] I’m excited to be here. Stone Thanks for having me.

Stone Payton: [00:00:57] We are so delighted to have you on the show and this topic that you’ve chosen to tackle in your career and with this book. The book is called The Emotionally Strong Leader. I got to say, right out of the box, it almost sounds what is the word oxymoron, emotional and strong in the same phrase. Tell us about that.

Carolyn Stern: [00:01:19] Well, I mean, I was just so sick and tired of hearing successful executives think that being emotional was a sign of weakness. Right. Being emotional is basically someone who feels things deeply and has strong reactions. The challenge is many of us have never learned to have the skills to be in the driver’s seat of our emotions. And so our emotions have been driving us. So I think being emotional and strong are not mutually exclusive. And the whole book is equipped with tested skills and strategies to help you learn how to be bigger and more intelligent than your emotions.

Stone Payton: [00:02:00] So President and CEO of I experience I’m going to go out on a limb. Is I emotional intelligence? Is that what that stands for?

Carolyn Stern: [00:02:08] Yes. Yes. So we are a leadership and emotional intelligence training company. And so we train. It’s interesting to see over the years I’ve been in business with I experience since 2017, I’ve been in business since 2006 with my own company. But when we launched my experience, you know, no one kind of knew what emotional intelligence was. And all the phone calls we were making, we needed to convince people what it was and why you needed it. Well, what’s interesting in particular with everything that’s happened with the pandemic is people are now picking up the phone and calling us, saying we need this training. And so we’ve never been busier because think about it. Stone You know, people are more emotional now than ever. And what the pandemic, the silver lining that the pandemic did is it just brought to the surface all the emotions that people were feeling. They no longer could stuff them down. There is no on and off switch of your emotions when you get into the office, but for many years we’ve all kind of put on a corporate persona or mask, and what the pandemic did was just shined a light that we are emotional creatures and that your leaders need to have the skills on how to handle their employees emotions.

Stone Payton: [00:03:28] So the I the intelligence is that in an effort is that talking about getting your arms around your emotions so that you can maybe not only control them but actually capitalize on them and identify what you’re seeing in your people?

Carolyn Stern: [00:03:45] Yes, absolutely. So being stronger than your emotions is not strong, arming your feelings or having a steely resolve not to to feel. It simply means that you work to acknowledge, understand and accept that you feel things and that you identify your feelings, definitely contain data. You know, they’re full of wisdom. And what you can do is use that information to guide your behaviors when confronted with emotional triggers, right. That can drive either hasty reactions or even undisciplined behaviors. So it’s really about being smarter or, again, more intelligent than your emotions because emotions come and go right. They’re not good or bad, right or wrong. They’re an emotional experience or reaction to a person thing or situation. The challenge is none of us. I mean, I don’t know about you, Stone, but did you have good, emotionally intelligent role models? I certainly didn’t.

Stone Payton: [00:04:45] You know what I got to say? One of the best has got to be my youngest daughter. She has I would describe it as wisdom beyond her years. I don’t know how to explain it. I don’t think that that Holly and I did anything in particular. So I’m sure there are other people. I’m sure there’s a continuum. Some people have more aptitude. Some people have a little more. Kelly, her name is Kelly in them, others don’t. Are you finding in your work that that there are plenty, though, that are having really quite a challenge with this? And if so, why do you think they’re finding it so difficult?

Carolyn Stern: [00:05:21] Well, I think it stems at home that we really actually don’t talk about your emotions at home. And many people, when you think just back to your childhood, you know, did you were you allowed to express your emotions? I was not. I was taught the kids should be seen and not heard. And for many, many years, I sort of stuffed my emotions down by eating about them. And what’s interesting about me and having written the book and taking the last few years, I’ve actually lost £125.

Stone Payton: [00:05:51] Oh, my.

Carolyn Stern: [00:05:52] Because I was stuffing my feet. I was trying to eat my feelings. And what what emotional intelligence. Not only has it saved me personally on, on, on my with my personal health challenges, etc., but it’s helped me in my career because I’ve started to spend time thinking about them. So why they’re there, you know, how, how, what triggered me to make them to for me to experience that emotion at that time. And how can I use that data to make good strategy choices or behavioral choices? So I kind of use the example of think of ad agencies, how they use consumer behavior data to make good strategic choices to encourage us to buy their stuff.

Stone Payton: [00:06:41] Yeah, well.

Carolyn Stern: [00:06:42] It’s the same thing with our feelings. Can we use emotions as data? So for instance, if I’m feeling frustrated, what what brought on, what triggered that frustration? So that’s the first thing I need to figure out. What’s the trigger, then I need to kind of dig into why am I feeling frustrated? What does what’s underneath, what’s the causal effect of of frustration? Well, frustration stems from unmet expectations. So who is not meeting my expectations? What is going on? So it can provide you an incredible amount of data if you spend enough time figuring out why they’re there, how they got there, and you can do about it.

Stone Payton: [00:07:26] The applications for this conversation, this work, this this science is topic. I mean, they seem to me they strike me as almost endless. Right. Personal relationships in the in your career, in in your friendships. I mean, you must never run out of ways to help people apply this.

Carolyn Stern: [00:07:46] Absolutely. I think emotional intelligence is the answer to any personal, interpersonal or professional issue. And so that is why, like I said, the phone keeps ringing for us, because I think finally leaders are realizing that there is an emotional gap that exists for many of us. And how we showcase our internal emotions in our external actions needs, work, care and understanding. Because the problem is, so many organizations focus on unproductive behaviors or disrespectful communications rather than getting to the heart of the matter, which is we need to spend time thinking about why are we feeling what we’re feeling? Where did this come from and what can we do about it?

Stone Payton: [00:08:38] So just how natural or unnatural does that come for folks? I’m getting the sense that you have found a way to apply some some some discipline, some structure, some rigor to help someone get on get on top of this. Yeah.

Carolyn Stern: [00:08:57] Yes. Well, I mean, as you mentioned in the intro, right. I’ve been teaching at the university for almost 25 years, but before that, I was a high school teacher for five years. And prior to that, I was trained in elementary school as well as as teaching high school. So I’ve been sort of exposed to our education system from primary all the way up to adult learning. And I will tell you, we’re not teaching this in schools. So, for instance, as an instructor, I give students stress. I don’t teach them how to manage it. Right. I put them in teams, but I don’t teach them how to work within those teams. And so I really made it became very apparent to me there was a gap. And for five years I lobbied to have an emotional intelligence course in our school of business at my local university that I teach at. And it took me five years. Why? Because the faculty said it wasn’t academic enough. But you and I both know that your IQ might get you the job. But your IQ is what’s going to get you promoted and why. It’s because as soon as we are leading people, we are leading people with emotions.

Carolyn Stern: [00:10:10] And I’d say the biggest thing that I see with leaders is that they think that they have to solve people’s emotional problems. And that’s a big fallacy. You do not need to solve people’s emotional problems, but you do need to be brave enough about having honest conversations about what’s going on for you, what might be going on for them. And when you have that sort of genuine connection, others feel seen, heard and cared for and they feel valued. And in a work setting that’s going to help you, that’s going to affect their dedication, their engagement and their fulfillment. But I think the big fallacy is you do not need to be the problem solving hero. You just need to listen and ask really good coaching questions. On what do they need to feel supported through their emotional challenges. You know what? What solutions can they come up with your employees on their own? You don’t have to have all the solutions. You’re not a therapist. Right. That’s that’s work for them to be done outside of the office. But what you can do is figure out how are your employees feeling? Because how your employees feel affects how they perform.

Stone Payton: [00:11:30] So you’ve been at this a while. What was the catalyst or was there a catalytic event that compelled you to sit down, put some of these ideas to paper and create the book?

Carolyn Stern: [00:11:43] It actually happened when I was a high school teacher. So I was in my mid twenties and I was teaching an entrepreneurship class and they were for whatever reason, the thugs of the school were in this class. And on my first day of class, a boy and a girl got into a fistfight and I thought, Oh my gosh, how am I going to teach this class, let alone let them run a business when they won’t even listen to me? You know, and I think about it, there are 17, 18 years old, I’m in my mid twenties and I’m not much older than them. How am I going to get them to learn from me, let alone listen to me? And what I decided to do was I thought to myself, I wonder if those two students were ever given any opportunity. Were they sort of labeled these challenging students? And were they was that label placed on them and that prevented them from having opportunities? So what I ended up doing is making one of them, the VP of production of our little business that we were running the school business and it made the other one, the VP of Human Resources and my teacher friends thought I was crazy, that I gave the most challenging students such important roles because when they became the VP of the of the school business, they had a lot more additional responsibilities, right? They had to open the business. They had to count the money that the business made. They had to work with our vendors. They had to schedule all the students in their shifts, afternoons shifts and after school shifts. And so they had a lot more responsibility. But when I connected with both of them on an emotional level and kind of got to know them, what made them tick, what, what what was getting in their way of success? When I got to that sort of heart level, that’s when great things happen.

Carolyn Stern: [00:13:35] And the one student who was actually one of the most challenging students and was at the principal’s office far too often ended up being the most improved student in the school. And it was at that moment that I thought, people need to learn this. People need to know that if you start to get to the heart of the matters of why people are feeling what they’re feeling. Great things can happen. And so two of the questions I always ask at every single one of the meetings I chair or run in my company is What are you feeling and what is that feeling telling you about you? And then I shut up and listen, because that will give me a lot of insight of where my my my team is coming from. So if someone’s overwhelmed, I don’t need to know in the check in when we have kind of a check in with the team. I don’t need to know why they’re feeling what they’re feeling, but I can kind of get a good temperature of the room. And if anyone says anything alarming to me, then I can go back to those employees and say, hey, you know, Jane, I remember you had said that you’re feeling overwhelmed today. What’s going on? How can I support you? And to find out more offline so that she doesn’t have to sort of share all of that personal information in front of the group. But that gives me a really good temperature of how people are feeling that day and I therefore how they might perform that day.

Stone Payton: [00:15:06] Whether it’s in the classroom or the boardroom. This must be incredibly rewarding work.

Carolyn Stern: [00:15:14] It really is. I mean, I’ve changed. I mean, the book is called The Emotionally Strong Leader and Inside Out Journey to Transformational Leadership. And Why I called it this is I’ve literally seen in front of my eyes transformational change, whether that is, in my case, losing an incredible amount of weight, whether it’s been saving a marriage, whether it’s been something at work that an employee could never speak up for, for herself with her boss. And she finally was given a voice, whether it’s someone not being able to have good personal relationships at work, whether it’s maybe some people are making decisions impulsively or not handling stress well or not even feeling good about themselves. You know, there are some there are 15 areas of emotional intelligence we we teach on. And what’s interesting is, and you said it earlier at the beginning, is everyone has a different emotional makeup. You and I didn’t grow up in the same way. Stone And so what I struggle with, you might not. And so what happens in the book is we talk about sort of what’s your emotional makeup? So I help the reader kind of go through a series of questions to kind of take their own assessment. What am I good at? What am I not good at? What am I too good at? Right.

Carolyn Stern: [00:16:39] And I talk a little bit about the dark side of emotional intelligence. When you’re too good at something that it becomes a strength, actually becomes a liability. So take empathy. For instance, if you have too much empathy, you can get smashed in people’s stuff. You might not set good boundaries. You might carry people’s emotional burdens on your shoulders so you can have compassion and boundaries at the same time. So for someone who has too much empathy, I’m going to give them a different strategy than someone who doesn’t have enough empathy. Or if you don’t struggle with empathy at all, but you struggle with feeling like you can’t stand up for yourself and you’re not assertive. Well, that’s a different strategy. So the first step is really kind of taking an inventory of how your faring in all 15 of these different competencies or skills to see What am I good at, what am I not good at, what am I too good at? And then what is the thing that’s really getting in my way? That’s making me not the best leader that I could be? And so for me, Stone, my challenge has been I my lowest competency and skill that I struggle with is independence.

Carolyn Stern: [00:17:54] And people are always surprised by that because I run my own company. I’m I’m financially independent. I’m not married. Right? I, I travel by myself. It’s not that kind of independence that I struggle with. The kind of independence I struggle with is emotional dependance, which is I care too much about what people think. And so I need more reassurance. Well, where does that come from for me? Well, I had a very overbearing, overprotective mother. And bless her heart, she kind of was a helicopter parent and kind of hovered over me growing up as a child. So I just didn’t learn to build this emotional muscle, kind of like a six pack, supposedly. We all have one underneath. Well, if I did more crunches, my six pack would come out. Well, it’s the same thing with emotions. If I did more exercises to become more independent, to be more self directed, to not need reassurance, to not care about what people think, that muscle, that emotional muscle would become stronger. The challenge is we’re not doing that kind of work. So none of these skills are are are difficult, but it’s not easy, right? Like, it’s not easy. If you just said to me, well, stop caring about what people think. Well, that’s very challenging.

Stone Payton: [00:19:21] No, it’s an excellent point every day, because I’m thinking even if I can start getting a little more self aware, a little bit better at identifying some of these tendencies in myself and seeing things in other people that I’m trying to work with and through. Then there’s this whole other piece where it’s got to be very challenging to actually change my response, change my reaction to the to the stimuli, right?

Carolyn Stern: [00:19:48] Yes. Yes. And so that’s why one of the simple activities that I that I give all our clients is you can take a piece of paper and you can split the paper down into four different columns. And the first thing you can do is, what am I feeling? Right. So that’s the emotion. What’s the emotion? So let’s say your boss gives you an unrealistic expectation and you’re feeling angry. Well, that’s the emotion. I’m feeling angry. Well, the trigger was that your boss gave you an unrealistic deadline, right? That’s the trigger. That’s the second column. So what triggered that emotion? The third column is, what am I going to respond? Right. What’s my response? Well, a highly emotional, intelligent response would be to tell my boss, hey, you know, I can give you Project X by Friday, but Project Y might need I might need some more time. Can I have an extra week to finish Project Y. Now the fourth column is impact. What if I give my boss that response? What’s the impact? Well, he might not be happy with me, but he’ll at least respect that I’m setting a boundary and taking care of myself. Right?

Stone Payton: [00:20:59] Yeah.

Carolyn Stern: [00:21:00] A low emotional intelligence response would be. Screw you, boss. I could. I could say, I don’t want to do that. And then what’s the impact of that response? Well, that could be insubordination. Or I could lose my job or I could get in trouble. And so why I get them to write it down in four columns emotion, trigger, response and impact, and to get them to figure out what what it look like. If I had a high emotional intelligence response, what would it look like if I had a low emotional intelligence response? Well, if you pause and kind of look at, hey, if I do one or the other, that gives you the wisdom on what’s the best strategy to move forward. So I think the problem is we’re so reactive of our emotions. We don’t spend time figuring out why am I angry when I’m angry? Because he didn’t set a realistic expectation. And maybe this is a common thing that my boss does and maybe this is a habitual problem. And so it then gives you the tools, what can I do about it? You know, emotional intelligence, really, in my simple, simple opinion, is just be speaking your truth respectfully and professionally. So if I told my boss, you know, sometimes you give deadlines that are not reasonable with the amount of work I have to do, that at least is speaking my truth. He might not like what I’m saying, but at least I’m speaking my truth. And I’m doing so in a respectful way. I’m not losing my temper or talking behind his back or creating, creating challenges with other people. I’m actually just telling him how I’m feeling and why I’m feeling, what I’m feeling.

Stone Payton: [00:22:51] And imagine, well, you don’t have to imagine, but I’m imagining just how valuable that can be for anyone who is who is a leader, who has the responsibility of generating results with and through the voluntary cooperation of other people to to have the skill model it and create an environment where the team where they’re comfortable sharing those things, as you just described me. And that’s that’s got to set a culture on fire. That’s that’s got to be powerful.

Carolyn Stern: [00:23:25] Yes. You absolutely have to create a psychologically safe environment so that people feel safe to share. But one of the reasons I wrote this book was it starts with you as the leader. You have to model the way you have to be brave enough to start. So I think the big fallacy that leaders make is they feel like they have to be stoic and unflappable and they they can’t show emotions. And I have to know all the answers. Know you’re human. People follow people who are relatable, not perfect. So if you say to your team, I’m having a bad day, I need some assistance here, can you help me out? You’d be surprised at how many people would come to your rescue and try to help you if you ask for help. A lot of leaders in high positions have too much independence. So the dark side of independence is they never ask for help. Well, when you never ask for help, people in relationship with you don’t feel needed, wanted or trusted. And so the balance is really finding your sweet spot for me. I need to become more independent, but I don’t want to become so independent that I never ask people for help. I want to still be a team player. It’s like interdependence, knowing when I can do it on my own, but also when to ask for help, when I need it. And so that’s what this really is, is figuring out the first step in the book is really, where are you on these 15 different skill sets? Where are you high? Where are you low? Where are you in the middle and where are you on the dark side? And that’s the first step.

Carolyn Stern: [00:25:02] But the second step is, are you really seeing yourself for who you are or is that your own self perception which can be flawed? Right. So what I ask in the book is now go talk to people, find five people in your life that you can ask these same questions to because what you think might be a liability, others might think is your genius. What you think is a strength. Other might see that as a weakness. So I think what happens is we first need to sort of do our own inventory and then we need to consult with others and see if we’re aligned. And where is there alignment in what they’re. And then from there you can create a focus. What’s the one or two things that I need to improve to be a better leader? And when I say leader, I’m not talking about just leading people. I’m talking about leading yourself. Leading yourself, right. This is about personal leadership. This is about our. Have you spent enough time figuring out how to live your best life? And so the book is really about first looking at you. And I have to tell you, as much as my mother was overprotective. She taught me a lot of valuable lessons. And one of the biggest lessons she taught me is when you point a finger at someone, it’s their fault. Well, three fingers point back at you.

Stone Payton: [00:26:28] Hmm.

Carolyn Stern: [00:26:29] So you need to take 100% responsibility of the results you’re getting in your life. So I always say, if I could tell leaders one thing, if you’re not getting the results you want with your life, look at yourself. Look at yourself. How are you contributing? How are you hurting or helping the situation you’re in because you’re creating your own reality show right now? And if you don’t like the show, change the channel. Right. Figure out what you need to do to be your best self. And and by asking others, it will give you a good indication is my reality. The reality is how I see myself truly how others see me.

Stone Payton: [00:27:17] I loved the picture that you painted for me in our listeners with your story in the classroom, with the with the challenging kids. I know you share a lot of stories in your book. Is there one more that you might highlight that just really struck a chord for you or sort of gives you foundation to to help people in your practice? I’d love to leave our listeners with another word picture if we could.

Carolyn Stern: [00:27:45] Sure. Absolutely. Well, his name was Andre or that’s what I called him in the book. Obviously, I changed all the names to protect people’s anything. But Andre was the VP of Finance and administration for a large transportation company, and he was being considered for the role of president and CEO. And when I first met him, it was evident that he did not express his emotions. So emotional expression, so constructively. Expressing his emotions was one of his lowest skills. So he appeared very stiff and reserved and almost a bit stoic, like robotic. And he was an introvert. And so his cautious approach was often misinterpreted as though he was hiding or omitting information. And so the board of directors had a really hard time trusting him. But because Andre didn’t openly share or radiate authenticity, the board simply felt he might not have the chops to be the charismatic leader that they needed him to be. Right, because his public speaking skills were lacking. He struggled with matching people’s energy and mirroring the emotional, non-verbal cues in the room so that others felt seen, valued and understood. And so, really, to be honest, why he was even being considered for CEOs, for the CEO role was anyone’s guess. But it really actually had a lot to do with his performance because his personality traits at the time worked really well for him because he was the VP of Finance.

Carolyn Stern: [00:29:17] So he wasn’t supposed to divulge company wide information in a public forum, right. He was. He was entrusted to be cautious and reserved. Right. Which made sense given that financial responsibility. But when he was being considered to be a CEO, he needed to be that inspiring leader. Right. Compelling his followers to exceed their goals. And he had to be inspirational. Well, he wasn’t good at that. He didn’t know how to express his emotions. So I worked with him for over a year. And we I taught him simple things like how do you express your feelings and motives and underlying concerns when making decisions? So, for instance, he would say, I would teach him to say, Hey, I’m feeling frustrated and here’s why I’m feeling frustrated or, hey, here’s the reason why I made this decision. Right. And once people knew what his stressors, his motives were, all of a sudden he seemed like he could build trust and he was more transparent with the team in the board. And then when we worked on his public speaking skills, that he actually showed emotion on his face when he was actively listening, he nodded and adjusted his body language.

Carolyn Stern: [00:30:29] And he and he I worked with him on his tone of voice. Right? Think about it. Stone 38% of what people hear is your tone of voice. 55% is your body language. So I practiced with him on how to use his change, his tone when publicly speaking, or how to use his body language to be more inspiring and expressive with how he was feeling. Anyways, long story short, a year later he was promoted as the President and CEO of the company, and since under his leadership, his company has won multiple awards being the best in their sector. And and those are just that’s just one of many, many stories of of and again, none of that’s really difficult work. Right. But it’s not always easy, especially if you struggle with it. So for me, I’m very good at public speaking. That’s what I do for a living. But for him, that was torture. So working with him on building his public speaking skills, working with him on telling people how he was feeling and why he was making the decisions he was making didn’t come easy. It wasn’t in his makeup. But like anything, you can learn those skills if you practice them.

Stone Payton: [00:31:47] What a great illustration. I’m so glad that I asked and I can’t wait to get my hands on this book. But it’ll be out soon, right? When will we be able to have access to this thing?

Carolyn Stern: [00:32:01] Yes. So the book comes out on September 13th in Canada and October 4th in the US, the emotionally strong leader and inside out journey to transformational leadership. So I’m super excited that it’s going to be on store. In stores and online very, very soon.

Stone Payton: [00:32:18] Oh, I’m excited. I know it’s an exciting time for you and so many people are going to truly benefit from having access to to this work. Before we wrap, I want to make sure that our listeners also, if they would like to have a conversation with you or someone on your team or or connect with you in some way and continue to learn about this topic, I’d like to lead them with some coordinates, whatever you think is appropriate, whether it’s a website or a LinkedIn or email, I just want to make sure that they can get access to to you in this important work.

Carolyn Stern: [00:32:51] Wonderful. Yeah. So absolutely. If anyone has any questions or wants to learn more about feelings and feelings aren’t facts, they’re just feelings. Talk good or bad, right or wrong. Just an emotional reaction to a person, event or situation. And we teach people those emotional skills to be bigger than your feelings and so they can reach us at learn more at experience. So learn more at I experience.

Stone Payton: [00:33:19] Well, Carolyn, it has been an absolute delight having you on the show today. It’s been informative, inspiring and I’m quite sincere. I can’t I can’t wait to to dive into that book. Thank you for the work that you’re doing. We we really appreciate you for doing it.

Carolyn Stern: [00:33:38] Thank you so much for having me.

Stone Payton: [00:33:40] Stone All right. This is Stone Payton for our guest today, Carolyn Stern, author of The Emotionally Strong Leader and everyone here at the Business RadioX family saying We’ll see you next time on workplace wisdom.

Tagged With: El Experience

Gary Stokan with Peach Bowl, Inc.

August 23, 2022 by angishields

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Atlanta Business Radio
Gary Stokan with Peach Bowl, Inc.
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The Chick-fil-A Kickoff Game is the nation’s longest-running kickoff game and has reshaped the opening weekend in college football.

Over 17 games since 2008, the game has regularly hosted the nation’s top teams and has drawn 1.1 million fans, 87.4 million television viewers, distributed $101.3 million in team payouts and created an additional $498.5 million in economic impact.

Gary-Stokan-CEO-President-Chick-Fil-A-Peach-BowlGary P. Stokan is CEO and president of Peach Bowl, Inc., a position he has held since 1998.

Under his management, Peach Bowl, Inc. events have generated an economic impact of $1.299 billion and $79.34 million in direct government tax revenue for the city of Atlanta and state of Georgia since 1999.

Stokan has positioned the Peach Bowl as one of the best bowl game organizations in the nation, and earned the Chick-fil-A Peach Bowl a position as a New Year’s Six bowl game in the College Football Playoff (CFP) and will host future CFP Semifinal games in 2022 and 2025.

Stokan also inked contracts with Mercedes-Benz Stadium through 2025 and with Chick-fil-A to continue its title sponsorship of both the Bowl and Kickoff Games through 2025.

Follow Chick-fil-A Peach Bowl on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Atlanta Business Radio, brought to you by on pay. Built in Atlanta, on pay is the top rated payroll and HR software anywhere. Get one month free at unpaid. Now here’s your host.

Stone Payton: [00:00:32] Welcome to this very special edition of Atlanta Business Radio. Stone Payton here with you this morning. Football season is just around the corner. I cannot think of a better way to bring it in. Please join me in welcoming to the broadcast CEO and President of Peach Bowl Inc, Mr. GGary Stokan. Good morning, sir.

Gary Stokan: [00:00:53] Stone How you doing? Thanks so much for having us.

Stone Payton: [00:00:56] Well, it is absolutely our pleasure. Delighted to have you on the show. And we’re going to get a chance to talk a little bit about the upcoming Chick-Fil-A kickoff games.

Gary Stokan: [00:01:07] Well, it’s a great time of the year with college football right around the corner, and we do it in a big way here in Atlanta. We kick off with three of the four teams that we’ll have in our two Chick-Fil-A kickoff games in the top ten in the country.

Stone Payton: [00:01:20] Wow. All right. So lay it out for us, man. Who are we going to get to see?

Gary Stokan: [00:01:24] All right. So we got Georgia who’s ranked number three versus number ten. Oregon, who’s favored along with Utah to win the PAC 12. And Georgia, obviously, with Alabama is favored to win the SEC. And then on Monday night, we open the ACC season with Clemson, who’s ranked number five playing against Georgia Tech, both in Mercedes-Benz Stadium, both on national TV. The Georgia Oregon game on Saturday will be at 330 on ABC. And then Monday night, Labor Day night, you can settle in after desserts and reunions and picnics and everything else. And the dessert will be Georgia Tech and Clemson at 8:00 on ESPN.

Stone Payton: [00:02:06] So what’s the origin story of the history on these Chick fil A kickoff games, man? How did it all start?

Gary Stokan: [00:02:12] Well, it’s interesting. Stone We made a bid for the BCS national championship game that they were going to add in 2006. And they decided to go to a double host model where the Rose Sugar, Orange and Fiesta would play their bowl game in January. And then two weeks later, they would rotate the national championship between those four bowls. So out of adversity comes positivity. And we just we had in 2007 the NCAA added game to the football schedules. And so I went to my board and I said, Well, if they’re not going to let us in the BCS on the back side of the season, we’re going to start the BCS on the front side of the season. And so I got Alabama and Clemson to come and play in Atlanta. Chick fil A became our title sponsor, and I called it the Daytona 500 of college football. And I got a cease and desist letter from Daytona 500. But that’s basically what we were doing. We were starting a bowl game on the front side of the season. And, you know, ever since then we’ve had high ranked teams come in like we we have this year. And it’s really changed the face of college football on the front side of the season.

Stone Payton: [00:03:33] What incredibly rewarding work you must find this. I’m sure it has its challenges. How in the world did you find yourself in a in a situation like this to to to be in this line of work?

Gary Stokan: [00:03:46] Man Well, it is rewarding. Stone And I’ll talk about that in a second. But to your back end, to your question of how I got here, I played basketball in North Carolina State and then coached there for three years after playing there and then got to decide to get out of coaching and went to work for Adidas and moved to Atlanta, opened up Adidas Southeast office and was with Adidas about seven years, then went to Converse, then started my own sports marketing company and sold it to a company from London who wanted to get into the Atlanta market for the 96 Olympic Games, then went back to work for Adidas and then in 1998 had the opportunity to kind of move back home in a little bit of ways because I was traveling so much with those other jobs on the corporate world that I was able to come after serving as a volunteer board member to run the Atlanta Sports Council and to run the Peach Bowl. And so I’ve been blessed since 1998. This will be my 25th Bowl game. And and on the first side of your question, rewarding in that they’re very blessed to have given $60 Million away to charity since 2002 by running these these three kickoff games are to kick off games and the bowl game.

Gary Stokan: [00:05:14] And then we also do a challenge golf tournament with the coaches like Kirby Smart from Georgia and Nick Saban from Alabama and so forth, to give money away to charity. So that’s our that’s our mission to be the most charitable organization in the. Country out of all 44 bowls. And we we humbly do that. We’ll give $6 million away this year to charity and most recently gave $20 million to children’s health care of Atlanta to find cures and help to eradicate childhood cancer. Because only 4% of the National Institute of Health’s budget goes to childhood cancer. And we’re humbly proud and working with children’s health care of Atlanta’s doctors to have now seven trials from neuroblastoma to leukemia that has 12 kids in it. And it’s tough to get these trials started because you have to first, the doctors have to test the medicine through animals. Then it once it is positive there, then they have to go through adults because of the toxicity levels to make sure that they can then finally bring kids into the trials. And now we have 12 kids in seven trials. So hopefully in the not too distant future, we find a way to help a kid live another day or in another year or maybe his whole life by eradicating some form of childhood cancer.

Stone Payton: [00:06:46] Well, I got to say, with a title sponsor being Chick-Fil-A, I’m not completely surprised that there’s this focus on serving others and providing for charities. And I got to say in the same breath, I’m very, very surprised at the numbers. Wow.

Gary Stokan: [00:07:03] That’s a lot. Yeah. To be a nonprofit like we are, we were started in 1968 by the Lions Lighthouse as a fundraiser for them. And we continue to give money back to the Lions. Lighthouse is one of our charities that we give to, but we take giving back very, very serious. It’s part of our, as I said, our mission and Peach Bowl does it in a lot of varied ways. And so we basically used football to find a way to give back to the communities that we serve.

Stone Payton: [00:07:34] All right. So there are the games themselves, but there’s a lot of fun, cool stuff happening in around it as well. What are some gameday activities that we can expect?

Gary Stokan: [00:07:44] Yeah, Stone, we as we said, we try to create a bowl type atmosphere. So Friday night we hold a reception in the College Football Hall of Fame where we host our guests to provide them some Southern hospitality. Whether it’s this year will be Phil Knight from Nike to Governor Kemp to Mayor Dinkins to ESPN, who will be in town, the ads and presidents from the universities. And so that kicks things off. And then on Saturday, about 4 hours, 5 hours before the game, we’ll have our tailgate town in International Plaza right next to Mercedes-Benz Stadium presented by PNC. And it’ll have all kind of sponsor activations, music, food, drink screens to watch the games previous to our game and all kinds of activation going on. So a great way to kind of kick off the season. People get ready for the the game and then 2 hours before the game we actually have the teams pull up in their busses and led by their mascot, their bands, their cheerleaders, the head coach and the players will actually walk through the fans in Home Depot backyard and into Mercedes-Benz Stadium and into their locker room. So and then we’ll kick off on Saturday at 330 and then on Monday we’ll kick off at 8:00 on Sunday between the two games will also open up the College Football Hall of Fame and close down Marietta Street next to Centennial Olympic Park and have really a festival of college football.

Gary Stokan: [00:09:28] And we’ll have Hall of Famers out there and cheerleaders and activation and open the Hall of Fame for people to come in and see the Hall of Fame and then kick off Monday with our tailgate town, again with Georgia Tech and Clemson 4 hours before the game. And then two, two teams will walk through their fans again 2 hours before the game and then kick off at 8:00. So it’s really a celebration on Saturday, Sunday and Monday. And then we’re adding something this year to give back the National Down Syndrome. We’re creating a dinner for them on Thursday night. We’ll honor four people with Down syndrome and we’ll also honor the four schools Oregon, Georgia Tech, Georgia and Clemson, because all four schools have education programs for the disabled. So so Thursday night will be a dinner that will honor the four schools will donate 50,000 back to the. Down’s Syndrome Consortium, again, giving back to those a little less fortunate than than the rest of us.

Stone Payton: [00:10:38] Man, a lot of moving parts. You must spend the entire year working around this, and you must have a crackerjack staff and volunteers and a in businesses and organizations rallying to support you all year long.

Gary Stokan: [00:10:51] Well, we really do. You mentioned Chick fil A. They’ve been our title partner for 27 years now, and they’re the longest running title sponsor in the organizations. And we meet on a monthly basis and we always start the meeting. How can we help you? And they say how they can help us. So it really is I call it a partnership rather than the sponsorship. But we have the best staff in the bowl business, great volunteers who really enjoy providing Southern hospitality. An outstanding board who is fantastic at leadership and support. So we’re very, very blessed at being the city we’re in with great stadium like Mercedes-Benz Stadium, great hotels and hospitality industry and great infrastructure from the airport to interstates that really can bring people into town rather easily. So you put all those things together in a recipe, put them in a spot, and we’re very, very blessed to what some people call Atlanta as the capital of college football now.

Stone Payton: [00:11:56] Well, it certainly is. And I’ve got to believe this must have a tremendous impact on the local economy here in the greater Atlanta area.

Gary Stokan: [00:12:06] Well, you’re right, Stone. It’s been huge for especially coming out of COVID because we’re able to fill the hotels and the restaurants and the bars with people coming in from out of town celebrating the Labor Day weekend. And then at the end of the year at our Chick-Fil-A Peach Bowl, during the bowl week, where there’s not a lot of people coming to town and hotels and restaurants and bars over Christmas to New Year’s. And so we fill the city up over Labor Day and during Christmas week to New Year’s. And yeah, we’ll probably do this year about $100 million of economic impact, which will translate to about $6 million in the city coffers for sales tax. But it’s great for the hospitality industry because as they start to get their feet about them and come back, we’re providing them the opportunity to create revenue for them. So it’s very impactful for the city. Our three events plus the SEC championship will be four of the six largest conventions that come to Atlanta this year. And and they come on an annual basis. You know, you may see a Final Four or Super Bowl once every 20 years. And we provide a huge economic impact, but ours is annual, and that’s something that really holds up the hospitality and tourism industry.

Stone Payton: [00:13:34] So or is it too late in the game to get tickets or there’s still tickets available or ways to participate and be involved in some way?

Gary Stokan: [00:13:43] Well, there’s tickets on the secondary market. We found now in sports, the secondary markets, almost the primary market. But the tickets we controlled, we have sold out the bowl game in December and the two Chick-Fil-A kickoff game. So we’re sold out of the tickets. But there are people that buy the tickets from us and sometimes they’ll put them on the secondary market. So Ticketmaster.com is probably the best source to go to to find tickets if they are on the secondary market. But we’ll have sellouts for all three games and that’s exciting when you’re the holder of the rights to put on the games when you can. Yeah, it’s a sellout.

Stone Payton: [00:14:22] So what can the local business community, that’s a large part of our listeners and guest and the folks who try to tap into the work that we do here locally. What can the local business community do to support your efforts immediately and maybe, you know, longer term or there’s some ways that we can get involved or or support you or the organizations you’re trying to serve?

Gary Stokan: [00:14:45] Well, it’s a great point. We’ve tried to reach out to the business community in providing opportunities to sit on our board of advisors if they want to get involved and also in volunteering. And then obviously, the hospitality industry has been someone that we’ve partnered with to make sure that they get taken care of. And the fans have a unique fan experience coming to Atlanta, whether it’s flying or driving and then staying in the hotels and the bars and restaurants. But we also are just very blessed in this city to have whether it’s Delta, Home Depot, IKEA, Georgia Power. I can go on and on with the great business partners that we have that not only sponsor our events but serve. On our board and get some of their employees to and team members to volunteer for our events. So the business community, as you know, this city runs with the great fortune that we have of having the the large amount of Fortune 500 companies that we have that really get involved and make this city work. So we’re very blessed in that way.

Stone Payton: [00:15:55] Well, you’re doing important work, Gary. We certainly appreciate you. And I know you’re an incredibly busy man. Thanks for taking the time to share with us what’s what’s going on. And maybe we’ll have you back sometime and kind of keep us posted on the unfolding story and maybe we’ll catch you a little a little earlier in your cycle next time around. And we give some folks a little bit more notice, but this is really been an interesting conversation and I’m looking forward to to these games.

Gary Stokan: [00:16:25] Man Well, Stone, hopefully we can visit before the Chick-Fil-A Peach Bowl on December 31st with the national semifinal game with either number one against number four or number two against three. And we can give you the highlights of the Chick-Fil-A kickoff games that will have over the next week.

Stone Payton: [00:16:43] All right. You got it. We will make that happen, man. Again, you’re doing such important work. We certainly appreciate you. Gary Stocking, CEO and president of Peach Bowl, Inc. Thanks, man.

Gary Stokan: [00:16:55] Stone, great to meet you. I look forward to meet you in person. If we can ever help host you the game, we look forward to it.

Stone Payton: [00:17:00] All right, man. All right. This is Stone Payton for our guest today, Gary Stone, CEO and president of Peach Bowl Inc. And everyone here at the Business RadioX family say and we’ll see you next time on Atlanta Business Radio.

Intro: [00:17:18] Today’s episode of Atlanta Business Radio is brought to you by on pay. Built in Atlanta, on pay is the top rated payroll in HR software anywhere. Get one month free add on paycom.

 

Tagged With: The Chick-fil-A Kickoff Games

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