Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Michaell Magrutsche with The Smart of Art

October 11, 2022 by angishields

Michaell-Magrutsche-The-Smart-of-Art
High Velocity Radio
Michaell Magrutsche with The Smart of Art
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Michaell-Magrutsche-The-Smart-of-ArtMichaell Magrutsche is an Austrian/Californian multidisciplinary artist, speaker, educator and author.

He works on raising the awareness of our limitless human potential and its wisdom through art creation.

Michaell is an advocate for helping understand neurodiversity like his dyslexia and dysgraphia. Because of his dyslexia he never fit into systems. This forced him to develop an awareness of seeing the world purely from a human perspective. The-Smart-of-Art-Podcast-logo

Connect with Michaell on LinkedIn, Facebook, Twitter and Instagram.

What You’ll Learn in This Episode

  • Today, we are unconsciously driving/shaming humans against humans through blinding us and hiding behind systems.
  • We use your superpower of creativity and adaptability to allow systems to flourish above humanity and our habitat nature.
  • By catering and submitting our limitless human abilities to systems we negate our inclusiveness to raise our human potential.
  • Creating art is one tool to make us aware and conscious of what we do. It is the language of wisdom and the one common language on this planet.
  • We need to rethink art from a product to its real power, the process of creation to unveil our inner inherent worth to us instead of our system value.

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Oh, you guys are in for such a real treat. Please join me in welcoming to the broadcast artist, speaker, educator and author, Mr. Michaell Magrutsche. How are you, sir?

Michaell Magrutsche: [00:00:39] It’s a pleasure. It’s such a pleasure. Stone After our last talk, I’m looking so forward to this.

Stone Payton: [00:00:46] We did have a good time. We probably could have just hit the record button and it done our show. Then we had such a great conversation. I found it inspiring, informative And your perspective? It is so unique. We’re going to get a chance to talk about the power of art and creativity. Maybe a good place to start so that we can give our listeners a little bit of context. Mission Purpose. What are you really out there trying to do for folks?

Michaell Magrutsche: [00:01:18] Because they could never fit into a system. I was a sick child and I’m dyslexic and as a neurodiverse and this graphic, but I can’t read my writing and I could never fit into systems, really. I was never a system navigator. And what my mission is, is to only give awareness to to make people aware. No steps, no. You’ve got to do this. You’ve got to do that. Everybody has the things. Just listen to this podcast a couple of times and you’re good. That’s it.

Stone Payton: [00:01:53] So I recognize fully that there are certainly situations where we are imposing those kinds of restrictions and those barriers maybe even intentionally. But do you find that a lot of times we’re doing it, but we’re doing it unconsciously and it’s. Yes, yeah, say more about that.

Michaell Magrutsche: [00:02:16] Yeah. So I think it’s not, you know, oh my God, the system is horrible or the people are horrible. It’s our unconsciousness that we don’t are where we’re not aware of what we’re doing and we are not aware we have an also an instinct, an instinct. Our DNA says, hey, be part of the tribe belong. That’s our drive. Right? But you know, the draft that we have. But then the system says, okay, we need to separate between genders because we the system is too limited. When the king was ruling that, they said, okay, I can’t handle man and woman. They’re too complicated. I need to separate them. Oh, my God. Now we have races. I need to separate them. Oh, now we have sexuality. We need to separate it. So in systems, everything has to be separated. And humans don’t work like that. Humans have flow. They are fluid. They are not having you know, they’re not just male or female. That’s very masculine woman and very feminine man. And the same with race. And we are fluid beings because we are unlimited. Everybody is one of one.

Stone Payton: [00:03:28] And it’s it’s all too easy to sort of hide behind some of these systems, don’t you think?

Michaell Magrutsche: [00:03:34] I think, yes. You know, once the system takes over, see, if you and I, we we try to handle a garden together. We have a garden together, you and I. We don’t need a system. We don’t need a calendar. We just say, hey, I take it Saturday, Sunday, you take it the last. The rest of the days it’s done. But once, once we say, Hey, I’m going to get my family members and then our friends, all of a sudden we need a calendar, we need an organizer. And sooner or later we have a mayor of that garden. Right. And so the effort it’s to the effort gets too intense to enjoy the garden. You know, you and I had the we had no problems. And I want to switch your day with you. No problem. But now there’s a calendar and you can if you miss out, you miss out for weeks and there’s a mayor. And if you misbehave, you plant the wrong things. We can’t use the garden. And that’s what happened with most of our systems. They should give us safety, enjoyment, pleasure. And they did pivot that that became too big.

Stone Payton: [00:04:48] So do you think the master key to to penetrating through all this and rising above it is creativity? Is that the right word?

Michaell Magrutsche: [00:04:58] I think it’s the awareness that we humans kind of frightened by our possibilities, by limitlessness. So and that’s why you say that’s witch hunts and days people were ousted and and so the system tries to to to create an artificial safety. And and we don’t want to see really we are a possibility or that we are limitless that we can create the good and the bad, which you see in the world. We can create extreme good and extreme bad. And I think that is the big fear that we have to That’s why we have system to slowly get eased into that limitlessness that that we can do anything. But at the same time, the sad thing at the same time, we don’t have a definitive answer for what is the meaning of life supposed to be or is. So those two are going is a teeter totter and all the humans are, you know, not secure about that because through systems we have seen our limitlessness, but that has turned into more and more of a limit because every thing that we created is limit has limits. It’s only God created us in nature. So we are the highest priority. But we we pretend we are not. We pretend, you know, a multinational company or a CEO that hides behind a multinational company or a star that is elevated by the system to that is is more averse than you and I. And in nature, as you know, nature never lies in nature. You are valuable because you exist. That doesn’t mean you have system value, but you you worthy that because you exist.

Stone Payton: [00:07:04] So you touched on your background early in the conversation. Was there a catalytic event, a turn of events that compelled you to pursue art, or was it more of an evolution? How did you become an artist?

Michaell Magrutsche: [00:07:21] It was an evolution. I wasn’t aware. And most artists, even famous artists, are not aware, you know, uncomfortable to call themself artists, even if they are by society deemed as such. And when I was 30, I think there was around 30 when I looked at my resumes. When I was obviously into art, I knew that saved my life. I knew when I couldn’t understand anything in school and I had to do everything. Self-taught, I, I realized with 30. Really that I am an artist by. By not trade, by being. I am just an artist because every job that I had was art related, creativity related. All my the fact that I survived was because I’m creative and I was dyslexic and this graphic. But I wrote five books. You know, I worked with Robert Evans, who did The Godfather and and I worked with. So I, I kind of tried to be part of the system without being the part of the system.

Stone Payton: [00:08:33] So what was that very first book like? Did it come together pretty easily or was it a real struggle for you when you wrote the first one?

Michaell Magrutsche: [00:08:43] It was not a struggle at all. So none of the books were a struggle. They were actually a self exploration. Because my creativity, you know, I loved movies. I wanted to be a big movie producer and I love movies. And that was my escape to to feel human, you know? And when I had that, I was I looked at stories. And when you look at a lot of movies, you you get a feel for stories. And then I did the, you know, the course that Spielberg does on screenwriting or did and then I. I learned how to to to navigate a script. And my first book is a script. So and then I said, No, I want to do a story about humans. And I was always interested in humans and about how family societies or systems say families, everything. But at the same time, you have that paradox that nobody other than family would do things to you that your your friends wouldn’t do. Your friends would never do what your family would do. So it can be the best and the worst.

Michaell Magrutsche: [00:10:03] So the whole potential, again, it could be family, could be the best thing that you can have. But at the same time, it can be the worst that you have. And we know and we reveal that right now, you know, oh, my God. And unknowingly, this stuff happens. Obviously, when you beat up somebody that doesn’t happen that that is not unconscious. But but, but but you but we are not conscious of the effects that certain things have. I want to strengthen my boy. I’m going to be hard to him that that really is that is that really what that kid needs? Some boys might be really hard at it. We are too. You can’t put us in systems. You can’t put us in boxes. And we try and we adapt. Our superpower, which I say the third superpower is, is adaptation. We adapt that systems work because systems could never work because they created mouse, but we adapt to systems to the tribe so that we actually all function in unison, which is driven by our drive to belong and be inclusive.

Stone Payton: [00:11:15] So what I think I’m hearing here is try not to do this to other people, but for God’s sakes, don’t put yourself in a box. Right?

Michaell Magrutsche: [00:11:24] Exactly. Exactly, exactly. Be open and and say everything is a potential. And since nobody knows this, the meaning of life and what it’s supposed to be, just be in the moment. Enjoy the moment. I mean, I’m milking you and our conversation right now. Yeah, I’m totally engaged in that. I’m not thinking, Oh my God, what bills do I have to pay? What needs to do for my friends or whatever I’m thinking about right now, I’m here with you and you are you with me? I mean, people can hear that. And also people can gauge that, you know?

Stone Payton: [00:11:58] Absolutely. Okay. So subsequent books do are you out there in the world with this vision, this mission, this ethos, this mindset? And then you you see a gap or you see some dynamic and you think to yourself, okay, something more has got to be said to that. We’ve got to get that. We’ve got to talk about this more and get it to more people. Is that how subsequent book concepts have come together for, you.

Michaell Magrutsche: [00:12:23] Know, they they’re not they’re not interrelated because the first book was a screenwriting play, the second was a product. And our project that I did, where did I think 300 paintings in three days?

Stone Payton: [00:12:38] Wow.

Michaell Magrutsche: [00:12:39] And so so I’m exploring it, my explorer, because I couldn’t if I would have just fit into system, be good in school, I would have gone the way everybody else does. Yeah, I couldn’t. And I discovered curiosity. I you know, I don’t try to fit in a system anymore. I do what I do and I make people aware and I become aware. So I just, you know, I just listen before you I just listen to another podcast because I was curious what these guys say.

Stone Payton: [00:13:14] And does this. I know the answer is yes, but I want to explore how this carries itself into the professional speaking work you do because you speak in front of groups as well on these topics and others.

Michaell Magrutsche: [00:13:28] Yeah, it is. It is just it came automatically. I did I did a couple of docs and now that people want to talk to me, you know, it just, it just organically I didn’t I’m not a marketer at all. I have nothing to sell. Stone I mean, I told you that. I mean, you can go into websites, but I have nothing I have nothing to sell other than being with engaging other humans and experience my humanity with them. You know, I’m not rich. I’m not, you know, I’m system wise, I’m not I’m not a navigator or a successful person system wise, you know.

Stone Payton: [00:14:08] So for those of us who do have something to sell, I still think there’s tremendous value in what you’re describing. Because if I’m running a business and incidentally, I am, I own a pretty good piece of the business radio network and I run a studio here locally and they are they’re both viable businesses and I want to grow them. But so much of what you’re saying still resonates with me because I feel like I can bring that to that profit making pursuit. Do you agree?

Michaell Magrutsche: [00:14:39] Absolutely. But I’m not a guy that. So my super strength of of of, you know, the dyslexia makes me see context. But at the same time, everything is figures and every system, even economic and business. I can give you the wisdom what you need to look for system. So I do a lot of consulting too, so I’m giving you a sense of that. But I can talk figures, numbers or whatever, you know, I said because I believe, for example, even example, I believe that in the future every business, if it wants to survive, has to be. In service. In service to human nature. Not in those two systems. So. That’s that’s it has to be humane. So, for example, you just buy your radio, which is you don’t have to reinvent yourself, but you buy your radio. You do the second superpower that I define, a second superpower after creativity, which is human, healthy, human discourse. Well, it’s not about right or wrong, this or that. It’s all about. Human potential. We talk right now. This whole talk is not about, you know, how are we going to navigate the system better, because I wouldn’t know that, but I would know how how to do a talk that helps human potential, that whoever listens to this talk doesn’t need two steps.

Michaell Magrutsche: [00:16:20] Just listen to the talk. And because once you’re aware of something, you change automatically. See, in the systems, it has to sell you something to change in the with you and me. So, for example, if you if you say if I say your wife is pregnant. You can either say, okay, I get the divorce, but you have to do something. You have said, I don’t care. You know, the moment I give you a conscience, I make you conscious of something that affects you. You have to change. If you want or not. And it’s not hard to change is not hard when you realize it. You just you know, it might feel a little uncomfortable if you say, Hey, Stone, you just said something that really hurt me. Then you can contemplate that and you might feel a little uncomfortable, but then you can see it or you can’t see it, but you have to do something.

Stone Payton: [00:17:15] This vehicle, this this having a platform, a channel. I don’t even know what you would call it to express your creativity. I guess I’ve been incredibly blessed because for me, it is the microphone, right? I get to meet fascinating people who are bright and passionate, excited about what they’re doing. And the conversation is because above and beyond all of the benefits that you’re describing, Michael, it’s just a heck of a lot of fun.

Michaell Magrutsche: [00:17:46] But that’s but look at nature. Look at nature. Which animal is serious system make you serious because they want you to focus all your attention to serve them. With your adaptability. And therefore you need to concentrate and concentrate. You say I’m serious, but that’s control and manipulation because you know, the creative, most creative songs or whatever, you know, any artwork took 20 minutes. I mean, the Think Yellow Submarine took 20 minutes to write Jumpin Jack Flash or Satisfaction, 15 minutes or an hour. It is we are disturbed, disturbed and distorted humans to humans because behind systems are humans too. We are just not aware that we fighting each other with creativity. And that’s the that’s the sad. This is the bottom line of the sad thing. We fight each other humans to humans through systems. We experience our human being through the systems doing we we are not. We are born in the hospital and from then it’s always system. So we experienced. And now with the pandemic we are social through systems. You know, it would be much better if you and I sit together and have a beer or something. This is the sad thing, you know.

Stone Payton: [00:19:15] So you’re reaching people who are running organizations. You’re you’re reaching people who have a bit of an innate curiosity for this. They’re on a search. Have you have you found a way to start reaching young people? I don’t know, like people who are in the university system or coming up through school. Have you have you found a way to reach them early?

Michaell Magrutsche: [00:19:40] I do it a lot with educators. I work on an educational I’m all over, you know, I mean, I do so many things because they all have the same essence. It’s all about human nature. But when you go and look at the human perspective of anything we do. So I’m building a house. How does it affect me? Humanly. Is this human? Is this okay when it’s noisy? Is this okay when it’s totally coronary? When it has no natural environment in that housing? You can. Is is when you go to a practice, medical practice. Is that good to be all sterile? They know for four years that green is the best color for healing. They know for years that when you have a window and look in nature, that the healing goes much faster. I mean, there’s so many things, but it’s the cost that determine everything and the awareness that all these systems that we have. Are based on a financial system, even religions and everything else, because they have to run on something and that’s why they always go. Bottom line. Financial static. Financial. And humans are fluid, They are organic, they’re fun. Like you said, they’re fun, they’re humor. That’s like animals. Just look at animals. Animals. They always play, always their whole thing. Elephants, everything. Everybody plays. So it’s. Go ahead.

Stone Payton: [00:21:12] I was just going to say. So if I find myself in a system, you know, in my case, I actually own a pretty good piece of of an ongoing concern. And there’s some systems there. But I’m thinking about like that mid-level manager who has some responsibility for for generating some results through other people. Even if I find myself with some of those constraints, I got to believe there are some things that I can do to loosen the strings a little bit to to to promote some of these ideas and give my folks a little room to to express some of these some of these things. Yeah.

Michaell Magrutsche: [00:21:47] You’re absolutely right. What this is, is the easiest thing static systems to make. You just have to say, how would I feel on the receiving end? If you are middle manager, you you have to deal with the boss and you have to deal with the with with your workers or with your colleagues and. When you say OC, a good example, you know what? They always say that in hospitality the customer is king. The customer is always right. The biggest lie ever. That’s when the system. This is the truth. Now. This is the human truth. If the team works harmoniously and has fun and is happy. They can do the maximum best job. And the customer feels like a king because he gets what the company is selling.

Stone Payton: [00:22:48] I got to tell you, I had the pleasure of interviewing Haus Schultz, who is responsible for the that whole idea of ladies and gentlemen, serving ladies and gentlemen, with the Ritz Carlton. And when you describe that environment, I know that’s at least what he was what he was striving for. Also, his accent is similar.

Michaell Magrutsche: [00:23:12] Yeah, I’m from Vienna. From Austria. So? So. So, yeah, I mean, stolen you. You totally get it. And I think the whole world is waking up and get it that we are. But. But we don’t, you know, we want to save the nature. Save nature doesn’t need saving. I’m not saying we should dirty it, but it doesn’t need save it because it’s so much more intelligent than we are. It always grows over. Look at Chernobyl. Look at the Mayans. They say these and humans have extinct themselves 100 times or whatever, you know. And it. And the nature is as long as one cell lives, they just grow growing over it. We don’t need to save nature for nature. We have so little value as humans. We have conditioned ourselves of our own value and limitlessness self self that we we said, Oh, we need to save nature. No, we need to save nature to save humans. We need to save humans so that when whoever comes afterwards and wants to visit this planet for a short time, they have a good time. It’s like everybody goes to Hawaii and throws everything away, burn stuff and whatever, and then just leaves. We kind of take care of of the environment. So we and our heritage and everybody has a and can enjoy this experience. It is experiential life is we don’t know the sense of meaning of life, but it is an experience. And when we distracting ourselves into systems, we don’t have that sit that that experience of being a human being, a human being not at doing.

Stone Payton: [00:24:56] It is abundantly clear that you so thoroughly enjoy your work, your pursuit. What are you finding the most rewarding these days? What are you enjoying the most?

Michaell Magrutsche: [00:25:09] Stone. The most rewarding is for me. To become aware and that you you become automatically so less. Less thinking, more being in the moment. Trying to be in a moment. And, you know, the awareness that I get talking to you. There’s a lot of things. I haven’t talked to people about this, and I’ve given up 90 interviews or something, so. So. You know, there’s a lot of things that went. That’s why I say it’s the superpower. Healthy dialog where it’s not about system discussion, you know? System betterment, yes, but not system discussion. Who is right? You know, which party is better? Republicans or Democrats? That is not that’s not a healthy discussion. It’s about. It’s about. Into action because there’s so much going on between you and me, which you feel and I feel, and probably the listeners feel too, that, Oh my God, there’s this revelation. Look at stolen. Look at Michael. Oh my God, You know, this back and forth. It’s a superpower. That’s why podcasts, people are sick and tired of hearing news that are fabricated by systems where 100 people try to manipulate you to stay on the news and other ones try to get the gist out of the news and not a satisfied because you just talk to each other. That’s what that energy, the humanity is, is is is so much looking for and nobody has ratings but the. The start of doing this movement of podcasting is a good one because it shows us that we don’t want to be prefabricated. We want to be human to human human nature. Our environment value our human potential, not systems. I mean, this is the best episode. This is the best. This episode is the best proof of this, you know?

Stone Payton: [00:27:20] Speaking of podcast, I went and I viewed and listen to some of your other interviews, but I also came across the podcast. You do, and I love the way you do it. It’s just these short little bursts with some very insightful comments. That’s a that’s a really interesting way to leverage this this platform. Do you know where you came up with that idea?

Michaell Magrutsche: [00:27:46] By default, Because I’m dyslexic, I couldn’t do what you do. I couldn’t have a staff and organize everything. First of all, I’m an artist and I could never fit. So I’ve not built up any wealth or whatever where I could even employ somebody. But I because I’m dyslexic and this graphic. It just my brain wouldn’t. I would it would take me to do an episode probably a week or two to, to, to organize it and cut it and edit it and or get somebody to do it and converse with it. And I feel. That because I’m a writer too. So I feel that when you condense certain things that people haven’t talked about, like that’s why you find me interesting, you know? Yeah. When I condense certain things just to one get deep, just to one sentence, which is every podcast is a quote and a question too, to make this quote work. It’s 30 seconds. People have no time anyway. And and you. It seats seeds of wisdom that just percolate in you. So whatever I have experienced and found and uncovered because wisdoms you can’t invent or create like a system, you can uncover the wisdom. And then I put it into quotes and I found this out to through art. Because to us creating not through the art product, product through art creating, I found this and I found all everything. My whole wisdom is from creating art and and interacting with other humans like you.

Stone Payton: [00:29:25] Yeah. So what’s next for you? Or do you even know?

Michaell Magrutsche: [00:29:31] I don’t know. I don’t have goals and I don’t know. Stone I live in the moment. I’m being. I’m being right now. And if I start going into buying constructs about the future, I can’t enjoy it now. Because that’s what the world is sick of, because we are in my constructs, because the systems are promoting. Oh, in the future, you’re going to be rich, you’re going to retire. You’ve got and that people are so exhausted, they retire and die. So so and have not experienced anything. I work hard. I’m not leaving basically. I’m not saying not working hard. I work hard. You know that I work all the time. But. I have fun. I enjoy what I do. Every moment I try to. Every moment to enjoy.

Stone Payton: [00:30:23] Well.

Michaell Magrutsche: [00:30:24] And if I don’t, I don’t know.

Stone Payton: [00:30:28] Well, you’ve certainly made this conversation a joy for me. So if our listeners would like to follow your work, maybe tap into these books or access the podcast that we talked about. Let’s make sure that we leave them with whatever you think is appropriate, whether it’s a website. But I just want to make sure that we make it easy for them to connect with you.

Michaell Magrutsche: [00:30:51] Mm hmm. Yeah. It’s Michael. M dot com. Michael with two L’s. Michael Morcombe and you. All your social my phone number, my emails, my books, my music, my engagement everything is up there. So you can, you can connect with me. And it takes, you know don’t feel intimidated by this episode. It’s about the exchange. It’s not about the knowledge or wisdom. We we say it’s about that, you know, like Stone and I, we connected and we just chatted. That’s it. We have no idea what we’re talking about. I mean, we said, you know, it’s got to be art and systems, but this is this is it.

Stone Payton: [00:31:39] Well, Michael, it has been an absolute delight having you on this show. I can’t thank you enough for investing the time and energy to join us. You’re doing important work and we sincerely appreciate you, man.

Michaell Magrutsche: [00:31:53] Thank you. Stone And any time you want to talk about a specific, we can do this again.

Stone Payton: [00:31:58] All right. This is Stone Payton for our guest today, Michael McGurk and everyone here at the business Radio X family saying we’ll see you in the fast lane.

 

Tagged With: The Smart of Art Podcast

Sherita Buford with Euphoria Noir

October 11, 2022 by angishields

Sherita-Buford-Euphoria-Noir
Buy a Business Near Me
Sherita Buford with Euphoria Noir
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

ThinkPInk-logo

Sherita-Buford-Euphoria-NoirSherita Buford is with Think Pink Hot Shot & Transportation Service LLC, a woman-owned, full service logistics company located in the Houston Metroplex area.

Over the last 20 years Think Pink has grown into a diversified, multi-state logistics and fuel provider, delivering highly professional services and resources to its ever growing customer base.

Think Pink Hot Shot & Transportation Services has a combination of experience and expertise within the industry which allows us to provide the quality and assurance to maximize the best results in the market for our customers.

Connect with Sherita on LinkedIn and follow Think Pink on Twitter and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Buy a Business Near Me, brought to you by the Business RadioX Ambassador program, helping business brokers sell more local businesses. Now, here’s your host.

Stone Payton: [00:00:32] Welcome to another exciting and informative edition of Buy a Business near Me. Stone Payton here with you this morning. This is going to be a fantastic conversation. Please join me in welcoming to the broadcast with Euphoria Noir Ms.Sherita Buford. How are you?

Sherita Buford : [00:00:51] Oh, I am great. How are you guys?

Stone Payton: [00:00:53] Oh, we are doing well. And it’s such a pleasure to get a chance to visit with you today. You have so many irons in the fire, as my daddy would say. So many plates spinning. But today we’re going to get a chance to talk a little bit about the green rush. But before we dive into some specific questions and topics, maybe it would be a good idea to share with our listeners, You know, mission purpose, What are what are you and your team really out there trying to do for folks with this effort?

Sherita Buford : [00:01:22] Well, we’re just trying to make sure that everyone that’s getting into this green rush is properly informed on the policy and procedures and most of the laws and the guidelines. So we’re just trying to give them a starting point and make sure they’re educated and kind of, you know, cultivate what they’re doing. Kind of do a little mentorship and make sure that this green rush is what they call and it gets out to the right people, the right resources, the right banks, the right financial institutions, just basically some good old fashioned just starting it up from the ground up.

Stone Payton: [00:01:57] Well, I’ll tell you something else that would be helpful for me personally, and I think it would be good for the listeners as well. Maybe you can help us get a handle on some different terms, like hemp. Then there’s CBD and there’s these Delta nine strains. It’s all it’s a lot. So can you give us a little bit of an idea about those people?

Sherita Buford : [00:02:17] Label it different ways. I think that it’s all a derivative of hemp is sort of speak when you say the CBD, the Delta nine, the Delta eight and the few different strains they have. It’s all a derivative of the health. And so people have their choice on, you know, some people like the Delta eight because of the smoother taste or the way it makes you feel. Some people like the calming effects of the Delta nine, So it’s really a personal preference, but they’re all derived from one plant, which is the hemp. And so it’s just became a little bit more popular to say, Hey, I like the Delta eight strand versus the seven versus the nine, or there are a few additional new strands out. I mean, we really can’t keep up. These guys are very creative with these strands and and they’re healing properties and their medicinal and non medicinal reasons as well. So it’s basically it’s the same thing. People just have their preference on what they like.

Stone Payton: [00:03:12] Now it’s my understanding there are some regulatory things still in place. You got to jump through a few hoops and get some things organized before you can get into this business. Is that the case in Texas and what does it take to get your.

Sherita Buford : [00:03:28] Definitely, definitely. So what our group does is basically we sit you down with a consultation and we make sure, one, that you’re lawfully able to achieve the goals that you set forth. So there is like some legalities that you go over just to make sure that, you know, you’re in compliance. And then once we go through that, we basically develop a business plan starting from the basically the bottom bottom on getting their retail license, making sure there are spaces. We just basically go over a plan. And so once we do that, we start with the licensors for first. After we do that, then we just basically we follow the plan that we came in and they put together. So if they say, Hey, I’m looking to get into this business, we first go over the legalities with just checking the state website. I’m proud to say Mr. Miller and his team has a very mapped out on the website. They have YouTube videos, basic instructions. I mean, our Department of Agriculture really supports us when it comes to getting in this line of business. So that is a very good place to start. But if they don’t know how to start, even on those websites, they can come to us and we can walk them through the whole process.

Stone Payton: [00:04:34] So how in the world did you get started in this line of business? What’s the what’s the back story on you?

Sherita Buford : [00:04:43] Well, the back story is, as you can see, the name Euphoria in the war. It’s basically I started out doing brokering. And so I’m a very, very, very strong advocate of breast cancer and cancer survival survivalists. So now the new term that we use is warrior. So after going in some conversation with some warriors we were looking for, I guess you would say, a holistic approach to cancer treatments. And so what we came on was a lot of our holistic doctors were using CBD, hemp and THC to combat some of the symptoms before and after chemo treatments. And some of them they didn’t even receive chemo treatments. They also said that they received benefits. So after searching it for the. Answer. I found out that there was a lot more things as far as building materials, construction properties, just basic. It’s a sustainable resource for us as well. Not only does it have holistic approaches to alien symptoms, so that’s basically how I got into it, consulting with some of my warriors who were survivors and they they introduced me to this. And so we started out with taking shakes, edibles to naturals, oils, and it actually helped me as well. And I’m using it based off a holistic approach. So that’s how I got into it. Just basically looking for a healthy alternative.

Stone Payton: [00:06:08] Yeah. And with your background in brokerage, you probably have a pretty good handle on helping people even get funded. Yeah.

Sherita Buford : [00:06:20] Oh, definitely. So there are several. What people don’t understand is that it’s several different programs that they can go to that offer grants, sponsorships. There’s a lot. So when you deal with the help, it depends on what phase or what your plan is or what your goal is. I should sort of speak because we all start with the plan, but we have to have a goal. They have so many resources through the United States Department of Agriculture because you’re actually saying that you want to produce on the United States land. So they will help you. They will give you the resources that you need. You just have to know what you want because it’s such a broad area, but you’re actually cultivating soil. Our partner with some of the local colleges that do agriculture, and they’re always eager to help to send volunteers. So there’s there’s a lot of good stuff involved in it. It makes you feel good, too, because you’re actually growing. And I’m not a growing person. I like to go to the grocery store and it’s all done for.

Stone Payton: [00:07:18] Well, it does sound like very rewarding work. What do you enjoy the most about it?

Sherita Buford : [00:07:26] What I enjoy most is I get to be a cool kid. I never was the cool kid. I was a nerd kid. So when you start talking about CBD and THC with the kids, I have college kids that actually call me and say, Hey, you know, I want to know if I take this class. Will you be able to help me, you know, when I’m finished? So it kind of puts you on a cool rush with your college kids. If you have them or their friends, it gives you something different to talk about because not many people are easy with talking about it, but it’s something that they’re doing and, you know, pretty much every state. So now that Texas has taken a part in it, I think it’s actually an interesting conversation, which makes me kind of like the conversational piece now amongst my peers.

Stone Payton: [00:08:09] So as you’re sitting down with folks, some who may be very knowledgeable about the product in May or may not have a great deal of experience getting a business off the ground, I bet you see some patterns like some of the same things that are missing or the some of the same questions or misconceptions. Has that been the case where you where you see some things over and over and you’re like, Yep, I’ve heard this before and here are some things you need to think about.

Sherita Buford : [00:08:39] Yes. So we get a lot of people to come in and they come in like, hey, I seen about seven retail stores. You know, this is what we want to do. They have a misconception of just jumping in and putting it on your shelf. Like I said, there’s policy and procedures. We sit them down, we consult with them. They can come by our office, they can come by our location. We have a full staff that they do an intake interview and based upon their intake interview, then we, you know, like I said, we call them back in or real soon, and we’ll basically go over that plan and show them what they’re missing or basically how to put the pieces to the puzzle together so they can see their pathway on how to get started.

Stone Payton: [00:09:17] So in this business of yours and in consulting in the past with with other entrepreneurs and brokering businesses, did you have the benefit of a of a mentor or two that kind of helped you learn the terrain?

Sherita Buford : [00:09:34] Well, actually, not really. The mentors, I would say, would be probably my holistic guide. And these were just a group of ladies who have a group and they were basically we just got together and we self-taught. And by me having a background dealing with government services for procurement and brokering, it just kind of like fell into place. I just kind of start looking around. And maybe for the last two years I’ve just been doing my research, following up with my organizations, making sure I stay in the network with all of the groups. The advocates were actually on board. This month, we’re going to Austin for a two day training and sessions. So you just have to basically it’s self taught because it’s not really many people out here right now that can share the information or even have privy to knowing the information. And I’ve just been on this board for so long because I do do projects through the USDA that it just so happened to be that this was just maybe just a door I just had to open in the room that I was already in.

Stone Payton: [00:10:33] So how does the whole sales and marketing thing? It’s kind of a two part question. How does the whole sales and marketing process work for you in this business of helping launch these businesses? And then how does the sales and marketing thing work for for these businesses?

Sherita Buford : [00:10:56] Well, I’m not really a sales and marketing manager, but from what I’m hearing, word of mouth in social media is like 90% of how these people are taking like rocket into the top. So I think you have to have a really good social media presence and then you have to know your audience. And I think they just go after them because these places are I mean, if you’re in Texas and you’ve been here for a little while, you know, within the last year, there’s one at least every 90 days you’re seeing a new location open up. So the way that I believe, like I said, I’m not a marketing specialist, but I do know that social media and word of mouth is just it’s running rampant right now.

Stone Payton: [00:11:35] Well, it makes perfect other thing. Yeah, go ahead.

Sherita Buford : [00:11:38] You’re right. And so the second part of your question.

Stone Payton: [00:11:43] Yeah. I was just wondering how how the sales and marketing worked for you. Like, how do you get to have conversations with these people and, and maybe it’s the same way.

Sherita Buford : [00:11:53] Yeah, it is. And then too, like I say, I stay in the emails, I stay in the network, I stay in the know how or, you know, I, I consult them once my peers, basic email texts, group chats, the group chats and the social media are awesome. So basically I don’t do any promoting, so to speak, because everybody that I know is is really pretty much a heavy social media presence and they kind of do the promoting for me or say, Hey, if you’re looking into this industry, you know, go holler at my girl over here in Missouri City or Sugarland, Texas, and she can help you guys. You know, she’s offering consulting this week or they’ll pretty much they’ll just give me the I guess, the marketing ploy so I need so I really don’t do anything. What then? It’s guys like yourself that are opening up people as well.

Stone Payton: [00:12:43] What a fantastic strategy. And it’s you know, I know for me, if I’m shopping for anything, I’m going to go to my circle and I’m going to ask their recommendations. So, I mean, that sounds like a solid approach to me.

Sherita Buford : [00:12:57] Yeah, you have to. You have to look to your team and look to your inner your inner circle for your Zen, because, you know, you might have somebody that you think like, hey, you know, they’re just a manager over here, but they might know ten people that actually, you know, might have something to offer. So you have to just basically take stock of your inventory because sometimes your biggest network are your peers.

Stone Payton: [00:13:19] So we touched on this formal process and I would certainly advocate, look, if you’re going to go through any kind of process that involves regulation and credentialing work with with someone like Sarita who has the the experience base and the skill set to help you navigate that, It’s just a that makes all the sense in the world. Now, is there as part of that, is there a a pre-approval piece to this at all where you can at least sort of stack the deck in your favor a little bit?

Sherita Buford : [00:13:50] Yes. If you come in or if you call or if you email, there’s a criteria based list. What I was telling you about where it’s some standard things that are government regulated, where you have to meet that criteria for us to even accept you. And we also involve that in our in our intake interview as well. We let them know, hey, if you guys can get past this point, then we’re welcome to accept you as a client. But we can’t do anything about the government regulated part. But should I say, it’s not that hard? I mean, this program is actually open to a lot of people who think like, hey, you know, I’ve done something in my teenage life or, you know, we’ve all had those college nights up and, you know, we’re saying, oh, God, you know, we don’t care about 20 years in the future. Now we’re about 20 years in the future. Hey, it’s nothing to worry about. It’s just a basic guideline. If you are like someone like me and had a good time and you’re, you know, five or six years in college, don’t worry about it. I’m pretty sure we’re grandparents and we’re, you know, we’re grown at this point. So I tell people, don’t get discouraged. Just let me send you the criteria list.

Sherita Buford : [00:14:57] And so far, we’ve had maybe like two out of ten that didn’t meet the criteria. I mean, it’s really, really easy. The state of Texas wants people to get involved. The Department of Agriculture wants you to get involved because we’re sustaining ourself on American soil. So that’s like if you’re somebody like me who, you know, we love making products that we make on our on our own soil and we manufacture, we sell, then you would love this. And like I said, the criteria are basic. We’ll send you a list of all the government rules and regulations and what the do’s and don’ts were in your intake interview. And like I said, maybe two out of ten. So I always tell people, Hey, give it a shot. It doesn’t cost you anything but an email or a phone call and we’ll send you what they have on the website so you don’t have to look for it. We have it all downloaded for you. You can send us an email or book an appointment and we’ll give it to you. And like I said, as long as they can pass the criteria, they’re pretty much good to go. We’ll hold their hand through the whole process.

Stone Payton: [00:16:01] So are there opportunities evolving for someone like me maybe, who may want to invest in a startup like that? Because I see the market potential, but I don’t really want to run my own chopper or anything. Is there a platform or a channel or a way to invest in some of these startups? Have you have you seen that?

Sherita Buford : [00:16:24] Yes, Yes. We have a lot of people who have representatives that approach us and they just want to know how could they be? How could they get involved? We have an affiliation program. We’re not franchising because of the industry that it is. You have to be careful. But we do offer an affiliation program which allows you to come in and speak with our team. They will show you the legalities of it. They’ll sit down and they’ll strategize. They’ll show you the funding that you have available. They’ll show you basically, we’ll give you the structure set up so you’ll know what your risk is, whether it’s on the low end or the high end, or show you the financial institutions that get involved with us will show you all the regulations, because what a lot of people don’t know is when you get into this industry and you’re on it on the medical side, there are split spending accounts that will cover your bills. There’s also insurance plans that will cover your bill. But you have to know how to go into the system. You have to know the doctors and the network. So we show them all the back end so they’ll know the risk coming in. And then we also show them the people that have already been set up by the government who can consult, pass what our knowledge is.

Sherita Buford : [00:17:35] We also give them referrals to those as well. We show you the financial institutions that will offer you services like delayed page or payment plans because there’s a lot of people, you know, like let’s just say the average guy goes out, he’s a maybe a garbage collector, he’s jumping on it off that truck. He didn’t realize that, you know, after 40, you know, your bones don’t work the same as they did ten years ago when he started. So he may want some CBD oil, but hey, he doesn’t have the extra, but he has an insurance plan that might cover some of them. And that’s what we have people in our office to sit down and go over insurance policies until those as well. So a lot of investors get in on the medical or the wellness side and they find it very lucrative to what they’ve already been doing. And that’s what we offer you guys. Like it’s it’s so it’s so many ways that you can go down this avenue for the green rush. That’s why we always do an intake interview and we find out if you’re on the investor side or if you’re just looking to, like you say, just put a little money up to see what turns out.

Stone Payton: [00:18:35] Before we wrap, this question is a little more about entrepreneurship in general. So many of our listeners on the business radio network are early stage entrepreneurs, aspiring entrepreneurs. So my question really, it’s about inspiration. When you I mean, you’re obviously a very upbeat person, you’re very passionate about what you’re doing. But but I know you’re human. And when when it’s time to recharge the batteries, where do you go? How do you how do you sort of rekindle the fire when it’s time to do that?

Sherita Buford : [00:19:08] Well, I looked at the statistics, so if I look at something, um, I look at the statistics and I look at what it can do. So a lot of people have a misconception. So when I look at something, I say, Hey, let me find out for myself. Let me see what good this can do. Let me see how it makes me feel. And, you know, honestly speaking, what’s the minimum cost to get involved? So that’s the big thing, too. You say, hey, to invest in this product, it might take 25,000 or to invest in CBD and help. You know, I can start out with under $5,000 while, you know, or it may be something that someone said to me like they say, hey, you know, I had a you know, one of euphoria shakes, which is a dragon fruit, immune boosting shake. And it was, you know, line with CBD that’ll give me like, hey, well, maybe it was a CBD or maybe it was the dragon fruit. It’s just self interest. How much sweat equity you’re willing to pour into something that you have. And I just tell people just, you know, go for your dream, find something that you like. I’ve never been anywhere that they didn’t say we have any CBD products.

Sherita Buford : [00:20:16] You can walk into your gas station, your Walmart, your your massage parlor, you know, everywhere, it said. And so that sparks my interest. And that’s the stuff that keeps me going. Like, Hey, I want to know what’s going on. It’s everywhere. But I don’t hear it talked about a lot. So that’s something that I go after. I don’t know if that answers the question, but, you know, that’s the way that I go after it. I’ve seen it. It’s, you know, my kids come home from college, Hey, we want a CBD bath bomb to take a better bath. You know, I’m interested. I’m actually investing in a product that I don’t know about. And, you know, my from my kids to my peers, they’re like, hey, you know, you should try the shampoo or, you know, there’s hemp clothing. You know, it’s just something that you have to have a self interest in. And it’s not a heavy startup. So that makes it enticing. And it’s just something that you you know, like I said, it’s very interesting to go into it and find out that it has so many medical properties as well as the medicinal as well.

Stone Payton: [00:21:16] Oh, no, it absolutely answers the question. Okay, let’s make sure that our listeners have a way to learn more, get in touch with you or somebody on your team. So let’s let’s leave them with some coordinates. Whatever you feel like is appropriate, whether it’s email or website or LinkedIn. I just want to make sure that folks can connect with you and learn more.

Sherita Buford : [00:21:36] Yes, yes, yes. So actually, I do have a LinkedIn and I have all the social media platforms and we have people that activate them. So if you guys want to go ahead and follow it, sink pink, hot shot service on every platform, you can also search for Sarita Buford on LinkedIn or you can look for a think tank hot shot service across all boards LinkedIn, Twitter, Instagram and Facebook as well.

Stone Payton: [00:22:09] Well, Sarita, it has been an absolute delight having you on the show today. Thank you so much for investing the time and energy.

Sherita Buford : [00:22:19] Thank you so much for having me. And like I said, thank you so much and I really enjoyed it.

Stone Payton: [00:22:25] All right. Until next time, this is Stone Payton for our guest today, Sarita Buford with Euphoria and and everyone here at the business Radio X family saying we’ll see you next time on Buy a Business near me.

 

Tagged With: Euphoria Noir

The Hardy Realty Show – Blake Dean and Josh Mollenkamp with The Davies Shelters

October 10, 2022 by angishields

The Hardy Realty Show - Java Joy
The Hardy Realty Show
The Hardy Realty Show - Blake Dean and Josh Mollenkamp with The Davies Shelters
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

2022-10-06 hardy realty pic 1 of 1

Tagged With: Blake Dean, Hardy on Broad, Hardy Realty, Hardy Realty Show, Hardy Realty Studio, Josh Mollenkamp, Michelle Cochran, Rome News Tribune, The Davies Shelters

Lifestyle Fitness Coach Mariana Cadore

October 10, 2022 by angishields

Mariana-Cadore-headshot
High Velocity Radio
Lifestyle Fitness Coach Mariana Cadore
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Mariana-Cadore-logo

Mariana-Cadore-headshotMariana Cadore is an author, speaker and Lifestyle Fitness Coach.

She started her career as a National team rower for Brazil then she became a Health Coach helped thousands of people in many countries and end up developing her own methodology: the Reset ™️ method.

Now her method is inside her book: F* the Diet: How to Get off the Weight-Loss Roller Coaster and Lose 1 Kg per Week.

Connect with Mariana on LinkedIn and Instagram.

What You’ll Learn in This Episode

  • If stress influences weight loss
  • What Mariana thinks about the theory of exercising more and eating less
  • If you need willpower to lose weight
  • About Mariana’s book

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results and less time Stone Payton here with you this morning and you guys are in for such a real treat. Please join me in welcoming to the broadcast author, speaker and lifestyle fitness coach Marianna Cadore. How are you?

Mariana Cadore: [00:00:38] I’m very good. This show honor to be here with you.

Stone Payton: [00:00:43] Oh, it is such a delight to have you on the show. You know, you and I got a chance to visit, I don’t know, maybe a week or so ago, and I should have just pressed record right then and there. I learned so much. I found the conversation so incredibly inspiring. I can’t wait to share your energy and your insight with our audience. Got a hundred questions or more? We won’t get to them all, but maybe the best place to start is for you to share with us your overall mission, purpose, what you feel like you’re really out there trying, trying to do for folks.

Mariana Cadore: [00:01:16] Yes. First of all, my mission is to change one person, one person per time. They are hope towards achieving better results in life as it is in weight loss, as it is in feeling happier. I just want people to feel seen. And so to know that they can achieve whatever they dream of. And my my new book is all about weight loss and why people being failing on diets and how they can achieve what they so much want and deserve.

Stone Payton: [00:01:56] So we have to share the title of this book right out of the box because it is more so. So share the title and maybe some of what you learned as you were putting this book together and and doing your work.

Mariana Cadore: [00:02:08] Yes. So the name of the book is F the Diet. You complete the F, But I have to say, and F stands for forget No the other F, and it’s how to get off of the weight loss rollercoaster and lose one kilogram per week. And what I discovered during my 20 years working with people, it is they are prone to go for this exercise more, eat less, and then they are going to pick a diet. And what’s happened is they have the best intentions. But then just before they they always start on Monday, isn’t it, starting Monday or January. So then just before they start on Friday, they start to feel like, oh, I got to eat everything I want because from Monday I cannot anymore. So they start over eating and then on Monday they do it exactly by the book and probably we oh, wait ourself in the first day, second day, do I get the results I read or what is because we are suffering. The main point is we overeat before because we think is something that we’re going to suffer is something painful for us. You taking away from me, something that I really love. So I got to have this because I’m going to suffer for this time and our bodies know made for to go towards suffering. Our body and body is made to go towards the pleasurable thing that we we perceive as pleasure and avoid something that we perceive is painful is yes.

Mariana Cadore: [00:04:04] So when we when we go towards something that is painful and not going to last much. So that’s what diet does with us. And the problem is once you go for a diet and you put all your hopes and you believe and you tell someone and after ten days you cannot cope anymore with this diet, nevertheless, the consequence on the body where we can talk very soon, you start, you don’t believe in yourself. You think you are a failure. And that’s what I don’t want people to think you are not a failure. Is the system fail or new? You didn’t fail. The system was wrong, you know. And therefore, because of this reason I decide to do this book, I, I cannot believe people will think they are less worth because of the weight their bodies holding today. I. Ome want people to believe they are worth and in their weight. So I want people to look themselves today and see how beautiful and perfect they are. So just looking in the mirror like I’m beautiful. And from this mindset we start something beautiful and little things that can change everything and you going towards pleasure. That’s how we can do a change on the lifestyle. That is little change that will last a life long. And you can maintain a life long because nobody wants to lose for one moment, maximum six months and put it all back, isn’t it?

Stone Payton: [00:05:45] So what you described a moment ago, going through the more traditional kind of dieting process, I would think that that would create a great deal of stress for most people. And that cannot be good for you, huh?

Mariana Cadore: [00:06:01] That’s completely right. First of the things I I see is people need to be so healthy to go in diets because they going to put so much threat in the body. The body will not like when you change your. Let’s say you are eating 2500 calories and you change for 800 now. So you build die starvation. The body will go completely in threat so will activate mechanism for your survival. And the first thing that will do it, it will this regulate you hormonally. So everything you eat now, the body will make sure it is storage or new because it cannot pursue another starvation like this is a survival mechanism. That’s how we got so far as a species. So we cannot take this. If you go for this mode where the body understand is starvation, it will trigger this hormone imbalance to keep you and for you to survive. So will this regulate hormones and will lower your metabolism. So let’s use The Biggest Loser. This program. The Biggest Loser. Yeah. So. Yeah. Incredible. Scientists follow the winners for six years. And throughout these six winners, they lost so much weight was just unbelievable. We all got inspired saying, But the problem is, throughout the years they put it back, the full weight and more. And this scientists show why because now they were hunger with more hunger than ever, because they this regulate the mechanism that builds satiety. You feel like, oh, I ate enough, I don’t need anymore. This was dysregulated. So they feel hungry the whole day through.

Stone Payton: [00:08:09] Hmm.

Mariana Cadore: [00:08:10] Well, other than this, the body was burning less calories. So they have to eat so little just to maintain the weight in this disregulation less for up to six years. So everybody put all the weight back and everybody knows there was one person that didn’t put the weight back was one lady. And the only thing that happened with her is she transformed her life. She became a health coach. So her lifestyle was different. Everything she do at few and think was different so she could maintain the weight she lost. And she was not the one that won the program in the first place. She did the great weight loss, but she was not the the one that lost the most. But she could transform herself from the inside out, and that could last a life long. So it’s all these things that we see it and we know and we cannot keep seeing people failing on this. And and and few okay with this is we have a food industry made for profit. They are not concerned about your future and we now have an epidemic of obesity is very clear for us is the children up to 50% are considered obese now in America and then we have adults is just crazy. The numbers and even though I believe you should look, doesn’t matter your weight should look yourself in the mirror and find yourself beautiful because you are. But if you want to have a life with a quality of life above and beyond, if you want to feel amazing to do everything you imagine, you need a bottom body that follows you in your mind. So you need a body that is fit, that can cope with everything is healthy. And we now know that fatty fat tissue is responsible for great numbers of cases of diabetes, cancer and all the harsh disease. So we cannot just look like you look beautiful and stay where you are. You look beautiful. But I want you to feel amazing and to to be super healthy so you can really enjoy life. And this demand losing a bit of excess fat.

Stone Payton: [00:11:00] So when and how did this work start for you? What got you started doing this work?

Mariana Cadore: [00:11:08] Yes, for me it was I had the fight I had with food since I was a teenager. I really had no food freedom. I just love food. I still love with all. I really love food. I love cooking. I love all of this bit. So those packed meat you say to you, don’t eat that, but eat it. Once you connect with yourself, you’re going to know what to eat. So for me, I would eat too much and then feel guilt and train like crazy and and like put 18 kilos in six months. That’s something that had happened in my life. And and how this process of eating and then feeling really horrible about myself, how could I not control myself? How could so feeling really bad. So there was no pleasure. A part of the moment I was eating later on was just was a hell to be my body. And there was a moment as well when I had anorexia because I want to be a model. I was just 15 years old and I want to be a model. So they told me I had to lose weight. I was not fat at this moment. Yeah, I had a really good body. But, you know, models at this time was really, really skinny. So I decided I would lose 14 kilos. And and then I really had anorexia. And I just discovered I was knowing the right pet when I went to school. And one of my teachers was measuring the heart rate of all the students. And when he came to me, my heart rate was 32 and he told them, must not be right. And I knew I should be around 60 minimum. And I thought, Wow, I’m killing myself.

Mariana Cadore: [00:13:08] I’m going to die very soon. And I very soon out that people were saying to me I was too skinny. There was no good. All these thoughts start to pile up on my brain and I decide to start eating. But, you know, I didn’t solve the problem. So I just found the other side of the coin which was eating stop. So I didn’t solve the problem. I just went to the other side. So for me, most of the times, stop eating or eating too much is quite a similar thing, is is something that you need to deal with and you need to get freedom off so you can live a life that you love, eat things that you love, but the food, love your back. You know, it’s not this love when you love the food, but the food doesn’t love you. The food love you back and give you energy and give you like great thoughts and great emotions during the time and after. So it is this that I really discover is food freedom. Let’s reset your body. And it might be in many. There is many ways done that could be in your body and could be a system problem, could be a stress, could be lack of movement in your life and lifestyle. It could be that you don’t know how to eat and eating, paying attention like properly enjoying food. Because if we love food, we we must enjoy when we eat. So all of these details is what I decide to target. You have a pretty holistic feel that everybody can apply and start to have the transformation from the inside out with joy. Well, with joy because life is too short for suffering.

Stone Payton: [00:15:04] So you write about these topics. Obviously you’re a professional speaker, so you speak to to these topics and you are a lifestyle fitness coach, so you have a coaching practice. Tell us a little bit more about the about the coaching. How does that work?

Mariana Cadore: [00:15:20] Yes, So I have people going towards my reset method, which is a beautiful journey. People go 90 days where they go in a group and they have some one on one consultation with me, but they go in a group and we go through a journey of transforming them the way they eat, the way they think. So whatever they think, their behavior is a line, you know, we all know what we should be eating, but why don’t we eat what we should be eating? So there is a reason and that has to be addressed. So we go together and so many times the group give it this, this such a safe place and embracing that people get so much strength. So it’s not just me, but the power of a few people together working towards the same goal and transforming their lives. So it is just beautiful with 90 short days where you can really discover yourself and change your life once and for all. When you start to enjoy life completely different and more powerfully.

Stone Payton: [00:16:33] So I get the sense in talking to you that it’s not about it’s really not about willpower. It’s more willpower is not the key, is it?

Mariana Cadore: [00:16:45] No, because willpower we depend on one day of the moment, you know, the right sunshine, the right thing. So we depend on so many. Circumstance is no about willpower is about a decision and then discipline that we go forward. But always finding this energy that is full of joy where I teach people how to go to this energy where you can command your emotions and from that place you can have discipline because it’s joyful what you’re going to do. It is joyful. For how you are transforming your life for the better is no depriving from pleasure, which is what diets are about. It is really going towards a life full of joy, happiness and fulfillment. And you know, we high performance love. This is stuff. We love to have the best life as we can.

Stone Payton: [00:17:46] So tell us about the experience of of writing the book. Many of our listeners are entrepreneurs, aspiring entrepreneurs, and I know some of them feel like they have a book in them. What was that like? Did the book come together pretty easily or were there parts of it that were a lot of work?

Mariana Cadore: [00:18:06] That’s a great question. The book didn’t come from me very easy. If I had a problem in this life was to write. My mother language is Portuguese and I just hate Portuguese, so I hate writing. I have everything in my brain. So the book came because all of my clients say, Mariana, you have such a great methodology. We want to share with her friends, family. We want people to know what you do. But could you make this available for more people? And then I start to think, okay, I need to put this in paper. And that took me quite a long time to be able to put it. And I gave a lot of work for my editors as well. But, you know, once you want to do something, once you decide that I’m going to do a book. Everything is touchy for one place. I will not say that was easy for me, was not never something that I inspired to do it. But I see so much value in it that I couldn’t resist but should do it. So is it really if you decide that you’re going to do it, you’re going to find a way decided why is important and how will come to you.

Stone Payton: [00:19:26] It seems like you have so many ways to to serve the people who you are trying to to reach you. You have the book. You have the professional speaking. You have this coaching practice, and you’ve done some radio shows where you’re on the other side of the microphone, right? Like where you’re doing the interviewing or sharing the thoughts, the thought leadership. What’s that been like for you?

Mariana Cadore: [00:19:51] Well, so yes, I have a podcast, call it F the Diet. And so my mission is big. I want to leave a legacy in this world. So I do all of this and it’s great to have a podcast because you discover great minds and you just listen great stories, great thoughts, and you can learn so much like you guys are doing listening this incredible radio. And this is just phenomenal part of this. I go in companies and I put a program to the to the employees to go above and beyond. And it’s just sorting out what is going in this company. How can we bring these people for their best self so they can really perform? So I’m fascinated about human beings and how can I help with everything that I discover and everything that people taught me and mentors, books, everything that I learned through this whole journey I’ve been through so far, and how can I shortcut the results? And it is really beautiful and that’s what motivate me. And I won’t stop here. I have more projects and more because I have a mission. I really have a mission.

Stone Payton: [00:21:11] Well, I am so inspired by your work. Personally, I know our listeners are as well, and I’m really enamored. I’m very attracted to that. You’re helping people sort of escape the cycle of of trying a diet and failing because I got to I got to believe that really wears on a person and kind of that cannot be good for you when you try and fail and try and fail, that’s not good for you mentally, physically or any of that, right?

Mariana Cadore: [00:21:41] Yes. Ace, we’ve got to stop with this because we know better than this right now. The problem is really a lot of the knowledge is stop because people are greed for profit. So the ones that are not great for this and can share what is the way that we can really change the life. We have to do it. We have to do it because each one of us in this world are so important and so unique. Unless each one of us go to our best self, we cannot have the best world as we can. You know, each person have something that I don’t have. So what I can do for them is bringing them to the best place. And we can never deny our bodies because we see life throughout the lenses of our bodies. If you if any day in your life you think, No, no, no. It’s just the mind that matters. It’s just this that matters. Think about your way from an upset tummy and think if you could think great things in your life and dream about the future. No, You just dealing about today, you’re just surviving. So it’s so important for us to take care of this vessel, this body, before it calls attention of us, before it starts to say like I had too much. So if we can think beforehand, I start to think about my body after I took for granted my body for many, many years. And when I had an autoimmune disease called fibromyalgia is when I realized that I took for granted my health, my body. I was overusing my body without taking care and was in the process of healing this autoimmune disease that I realized that most of the people still have problems with self care. And I’m here to wake up people to say like, Oh, it’s a blessing to have a body that is working well, or even if it’s not still a blessing, there is things that are working well. So let’s take care of this and this body will give you ten times forward. Back to you.

Stone Payton: [00:24:09] Okay, Let’s make it easy for our listeners to get in touch with you. Have a conversation with you or someone on your team. Let’s make sure that they can easily access the the book. So whatever you think is appropriate, let’s give them website, LinkedIn, email. I want to make sure that that folks can connect with you and tap into this work so they can become their best selves.

Mariana Cadore: [00:24:33] Thank you. So my website is marianna ca dotcom. So m a r. I. A. N. Acad0re dot com. And my Instagram is Marianna the score Cardone and you can date me, you can talk. Tell me you saw something in the radio and we’re going to have a good chat and I will be able to help you somehow.

Stone Payton: [00:25:05] Well, Marianna, it has been such a delight having you on on the show. This has been inspiring, informing. Please keep up the good work you’re doing. You’re doing marvelous things and we so sincerely appreciate you. Thank you for investing the time with us today.

Mariana Cadore: [00:25:24] Thank you so much. And you will be happy.

Stone Payton: [00:25:29] All right. Until next time, this is Stone Payton for our guests today and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Lifestyle Fitness Coach, Mariana Cadore

BRX Pro Tip: Improve Faster by Habit Stacking

October 10, 2022 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: Improve Faster by Habit Stacking
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: Improve Faster by Habit Stacking

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, from your perspective, can you really improve better, faster by habit stacking?

Lee Kantor: [00:00:13] Yeah. There’s a lot of books being written about habits and the benefits of developing good productive habits, and habit stacking falls within that as well. A simple thing that I do every day just for my own life, I take some supplements. And I was always forgetting to take the supplement, so what I did is I put the supplements near my coffee because I drink coffee every day. That happens every single day. So, I drink coffee, and while the coffee’s brewing, I take my vitamins. So, I’ve stacked the habit of taking supplements with the habit of drinking coffee.

Lee Kantor: [00:00:48] Another thing that I do in business, at the end of every show I produce, I explain what happens next with the content. And at that point I was like, “You know what? I’m not getting enough referrals of guests.” So, what I did is while I’m explaining what happens next is to remind them, “Hey, you know, we get our best guests from our existing guest, so if you know any other interesting guests we should be interviewing, please send it my way.” And that sentence just added to the thing that I was normally saying to them has resulted in more guests.

Lee Kantor: [00:01:20] So, it’s just one of those things where you find an activity that you think is beneficial and then just add it to something you’re already doing anyway. So, you’re stacking one habit on top of another and it just makes it easier to execute on this kind of relentless way.

Rome Floyd Chamber Small Business Spotlight – Julie McCluskey and Drew Davidson with Rome Shakespeare Festival, Jennie Cook with Chieftains Museum/Major Ridge Home, and John Cowman with Wings Over North Georgia

October 7, 2022 by angishields

RomeFloydChamber
Rome Business Radio
Rome Floyd Chamber Small Business Spotlight - Julie McCluskey and Drew Davidson with Rome Shakespeare Festival, Jennie Cook with Chieftains Museum/Major Ridge Home, and John Cowman with Wings Over North Georgia
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

2022-10-06 rome chamber pic 1 of 1

Tagged With: Broad Street, Chieftains Museum/Major Ridge Home, Drew Davidson, Hardy on Broad, Hardy Realty, Hardy Realty Studio, Jennie Cook, John Cowman, Julie McCluskey, Karley Parker, Rome Floyd Chamber, Rome Floyd Chamber of Commerce, Rome Floyd County Business, Rome Floyd Small Business Spotlight, Rome News Tribune, Rome Shakespeare Festival, WIngs over

BRX Pro Tip: Own Your Own Communication Channel

October 7, 2022 by angishields

Access to this series is restricted to Business RadioX® Studio Partners.

Kaye Barnwell with Billiboo Boutique

October 5, 2022 by angishields

Cherokee Business Radio
Cherokee Business Radio
Kaye Barnwell with Billiboo Boutique
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Kaye-Barnwell-Billiboo-Boutique-top-image

Kaye-Barnwell-Billiboo-Boutique-bwKaye Barnwell is the Chief Empowerment Officer for Billiboo Boutique.

Our brand is built on empowering, inspiring, and uplifting girls of all ages, but specifically we focus on girls ages 4-16.

At Billiboo, we understand that empowerment comes when our girls feel well – mentally, physically, and emotionally.

Free to Be You, is our motto, and it’s not just a tagline that you’ll see on our website or on our products, rather it’s how we hope each girl feels when she receives a gift or new item from our shop.

Our hope is that she feels this way long before she ever finds us.

Follow Billiboo Boutique on Instagram.

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: [00:00:08] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:19] And it’s a surprise Tuesday for your list formula here on business Radio WEX, I am your host, Sharon Klein. And in our studio today, we have a boutique owner and their mission is free to be you. Their brand is designed to capture the mindset that every girl has the right to feel and be herself. They believe in wellness, and their products are designed to empower girls to create their own self awareness, their identity and their self care. Please welcome to the studio, Kaye Barnwell of Billiboo Boutique, which is the cutest name in the history of the planet.

Kaye Barnwell: [00:00:56] Hi everyone.

Sharon Cline: [00:00:58] Thank you. Thank you for coming on the show. I’m excited to talk to you for a couple of reasons. One is that this is a fairly new business that you started, and I feel like people who kind of maybe thought they were going to do one thing before the pandemic and wound up doing something else. There are a lot of people out there that have that experience, and I feel like you’re in that group. And so I’m like excited to see how it all happened. You know, people’s lives take turns and you don’t expect it when it happens. It’s like, okay, tell me about your journey.

Kaye Barnwell: [00:01:26] Totally unexpected. And I had no clue. I would start this journey this quickly as quick as I did. I believe it was January one, 2020, when I officially signed on to get the business name Billy Boo trademark.

Sharon Cline: [00:01:42] By the way. It’s like a dream, right?

Speaker3: [00:01:44] It is like a dream. Think about it.

Kaye Barnwell: [00:01:46] It is absolutely like a dream. It was actually something I wasn’t even thinking of thinking of. At the end of the day, I was looking for the right domain name for another wellness business and discovered that Billy Boo was not a registered domain name. And I said, Oh, I have to have it. Whatever I do, you have.

Sharon Cline: [00:02:04] To have it. It’s a great name. It’s catchy.

Kaye Barnwell: [00:02:06] It is named after my daughter Billy. And I’m happy to say that we not only got the domain name, but we officially are trademark or registered trademark brand name. Wow.

Sharon Cline: [00:02:18] I get that.

Kaye Barnwell: [00:02:18] That happened this year.

Sharon Cline: [00:02:20] Wow. Congrats. There’s nothing quite like knowing it’s official.

Kaye Barnwell: [00:02:23] It’s official.

Speaker3: [00:02:25] That’s correct.

Sharon Cline: [00:02:26] So back in January 2020. Yes. Two months before the big change in life, this was just a dream, just an idea of yours. You had kind of like impetus for it. You’re like, at some point I’d really like to build this out. And then the pandemic hits. And so was this sort of like, All right, now I’m really going to put all my time into this or as much as I can into building this.

Kaye Barnwell: [00:02:46] And actually, I should say January 2021, I’m at a loss here, oh, January 2021. So the pandemic had actually already started.

Speaker3: [00:02:53] Oh, okay. Got you.

Kaye Barnwell: [00:02:55] I wasn’t thinking about the name at all, but discovered again that the name The Domain was available, I believe, in May 20, 21, 2020, when I discovered that the domain.

Speaker3: [00:03:05] Name label.

Sharon Cline: [00:03:06] Got you. You still had the idea, kind of like in its baby form, in some form.

Kaye Barnwell: [00:03:11] All in the mind. But it doesn’t really matter until you have it out.

Sharon Cline: [00:03:14] And that’s the story of my life. Everything’s just in my head hanging out. But like you took you took steps.

Kaye Barnwell: [00:03:21] Yes.

Sharon Cline: [00:03:22] What was the next step?

Kaye Barnwell: [00:03:23] Well, I mean, I was working with a life coach, and fortunately for me, you know, I had a lot to talk about. And and that just happened to be one of the things I said, you know, I got this domain name. I’m not sure what I’m going to do with it yet, but we just started working toward the steps. I eventually built a business plan, and when I have that business plan in place is when I started to look for an attorney to trademark the name, because I want it to start with the end of mind. And for me, that was owning the brand name.

Sharon Cline: [00:03:50] It’s really smart. How many people don’t do that? Don’t think about that, that how important that legal part is. You know, very important.

Kaye Barnwell: [00:03:56] It’s very important. And, you know, I even had major name brands like saying, hold on, wait.

Speaker3: [00:04:03] Just a really pause.

Sharon Cline: [00:04:05] Oh, no.

Kaye Barnwell: [00:04:06] Yeah. Yeah. So that was an interesting journey. It took about 18 months to get the registered trademark, but it’s official. We do have two marks under Billy Boo and we are just we couldn’t be happier.

Sharon Cline: [00:04:17] So what were the steps that you took? Did you like what I did for my business? Did you just Google? How do I make a trademark legal or how do I make an actual official trademark?

Kaye Barnwell: [00:04:27] Well, I asked for advice. I love referrals. I’m all about referrals for everything. So when I have an idea and I don’t know something, especially women in business, I am like, go to the women who know, or maybe the woman that I think knows may know.

Sharon Cline: [00:04:43] But it’s so nice because you help each other.

Kaye Barnwell: [00:04:46] Absolutely. And I’m so thankful because, you know, I ran into a number of legal you know, I would say there are a few attorneys that I reached out to. And the one that stood out for me is the one who worked the best to make it happen. And I was just very thankful for that process. It wasn’t easy. There was some moments where I’m like, I. I was like, I can’t pay for this anymore.

Speaker3: [00:05:08] My gosh. Right.

Sharon Cline: [00:05:09] And every.

Speaker3: [00:05:10] Year. Yeah, That’s a business owner. Oh, yeah.

Sharon Cline: [00:05:15] So when you were talking about Billy Bu and you were making your logo, did you already have an idea of what you wanted your your product to be?

Kaye Barnwell: [00:05:23] Yes, I did. I had an assumption. Really? I really thought I was going to start with manufacturing goods under the name brand. In fact, I went to a manufacturing school in North Carolina and took a class because I said, well, hey, that’s the next.

Speaker3: [00:05:39] Step, right? Even during the.

Kaye Barnwell: [00:05:41] Pandemic, you can still go to a class, right?

Speaker3: [00:05:44] That is awesome.

Sharon Cline: [00:05:45] I never thought to do anything like that, but I love that you decide and you actually do it, you know, like even another state. Let’s just.

Kaye Barnwell: [00:05:52] Go. Let’s just go. It didn’t take too long to get there. I think the class was just a couple of days. I met some great people and the one thing that I discovered is that manufacturing in the U.S. is just really expensive. And so my next question was determine how much do people care about items that are produced in the U.S.? Gotcha. And, you know, I think from a business standpoint today, I would say that people do care, but they also want to meet the people who make it. So that has been the upside in the downside of the business. In a way, we primarily buy from women owned brands because we are a girls empowerment boutique and we believe that, hey, these girls are going to turn into women someday. So we want to support them in every way that we can. So that’s been an interesting journey for us. We haven’t manufactured any goods to date, but we primarily own buy from women own brands.

Sharon Cline: [00:06:46] So how challenging was that to stick to those parameters that you put for yourself?

Kaye Barnwell: [00:06:51] Very challenging.

Sharon Cline: [00:06:53] Because when I hear about clothing being manufactured in different countries and I know that it’s very controversial and there are even children doing things, you know, I’m not very versed on it, so I don’t want to speak like I know exactly, but I’ve heard that it’s difficult to continue to make Made in America have a different value. You know, it’s a financial value, but also a value for people to know this is not made on slave labor or something that I would feel bad about in my heart.

Kaye Barnwell: [00:07:21] Absolutely. It’s very tough because when you look at all the major brands they have, you know, products that come from all over the world and we still buy those products. So a lot of times it doesn’t really matter to the consumer. But when you are a shop, local business, when you are a brand that is consumer facing and you expect local dollars to hit your store, you have a real responsibility to see to it that most of the material is really funnels under that brand value that you bring. And so I try to do that.

Sharon Cline: [00:07:55] Really do what are some of the products that you have in your boutique? You have an online boutique, but you also have a physical boutique, which we’ll have to talk about too.

Kaye Barnwell: [00:08:02] Yes, physical boutique. We have an online e-commerce space and a lot of the products we do have a lot of apparel, I will say that. But primarily we sell a lot of girls accessories and gifts, unique items that you haven’t seen before. You may have seen, but they’re very obscure. So when you see them, you’re like.

Speaker3: [00:08:21] Oh, I got to have it.

Sharon Cline: [00:08:24] That’s what you want, right?

Kaye Barnwell: [00:08:25] That’s what you want. I mean, that’s what I really expect from the person that’s thinking of the young girl that they’re buying for, that they found something really unique, such as a treasure that this girl would hold close to our heart. I mean, I’m wearing one of our little fidget rings today, and it’s like it’s just very it’s very small. You wouldn’t even know it’s there, but I know it’s there. And when I’m ready to play with it or I have a little anxiety or I’m nervous about this interview.

Speaker3: [00:08:50] Then I can just.

Kaye Barnwell: [00:08:51] Play with this unique ring that you can find at the Billy Boo’s shop, right?

Sharon Cline: [00:08:54] I have one as well. I’m playing.

Speaker3: [00:08:56] With. See? Yeah.

Sharon Cline: [00:08:57] It’s not as mine is way chunky. Yours is really. I have one around my neck and I have one on my finger. But you know what? How nice for children when they’re in school, right? If they’re having an anxious moment, which was me in school, you know how nice to not have something that just glares. I need something to relieve anxiety that’s really cute to look at.

Kaye Barnwell: [00:09:13] And we have so we have a ton of fidgets in the store. And I will tell you, as a business owner, as a mom, I was very skeptical of fidgets. That is my aha moment in this business.

Speaker3: [00:09:24] This is your hobby.

Kaye Barnwell: [00:09:25] This is my one of my aha moments. There have been many. But because Billy is so young, she’s not even four yet. I am like, we’re not having these fidgets all around the house. I’m like every other parent. Like, No, no, no. You can’t have all those fidgets.

Sharon Cline: [00:09:38] Learn to learn to manage your emotions. I don’t know. That’s what I think. It’s like. Why can’t I just sit and be quiet? It’s like there’s something about the fidgeting, you know?

Kaye Barnwell: [00:09:47] Well, I mean, technology, right? You’re picking up. You pick up your phone every moment. You’re always on technology. Technology is always on. It’s always surrounding you. So this is I feel like these fidget things bring you back to the humanity of it. All right? It brings you back to yourself. And so I didn’t discover that until I bought my first fidget from a woman owned brand. It was a gold chain purse. And I said, if I’m going to have fidgets in the store, they must be highly functional. That is that is a qualifier. It has to be highly functional. And we have had everything from purses to shoes to hats that have fidgets on it rings. Earrings, you name it. We’ve had those types of fidgets in the store. I only buy toy fidgets when it’s around the holiday season. Then I say, okay, we can cut loose a little bit. Let’s bring something in the shop that is, you know, still toy like, but it has a maximum impact. So we have some of those in the store right now, but everything from watches to light up fidgets that you can put on your wall and create a design. You name it, it’s there.

Sharon Cline: [00:10:47] Yeah, that’s amazing. I didn’t know there were so many. Of course there are. That’s that’s awesome. Well, but it’s interesting that you’re kind of hoping that it encourages people to kind of get away from what is so prevalent right now, which is social media and technology, and just kind of center themselves with what they have right in front of them on them. You know, a ring.

Kaye Barnwell: [00:11:06] Absolutely. And actually, it speaks directly to our tagline, which is free to be you. And I always tell moms, if I’m in the shop, I’m like, if they see the sign and they’re like, Huh? And I’m like, Yes, that statement is absolutely wholly rooted in wellness because we want young girls to see that and believe I’m free to be myself. Yes. And our expectation is that girls feel that way like it’s long before they get to Billy Boo. But when you see it, you hopefully will discover that there are some things in there in our shop that speak to you. But just seeing it may change your perspective just a little bit. So that statement, free to be you, is rooted in wellness. That tagline is not going away, but it is the reason why we have these anxiety releasing fidgets in our store.

Sharon Cline: [00:11:52] I love it because you’re giving people permission almost. It’s like you’re normalizing, I guess just everyone. You have to fit into a certain mold in order to find something in your shop that’s going to feel like it belongs to them.

Kaye Barnwell: [00:12:08] Absolutely. And it could be the most you know, the interesting thing, it could be a piece of clothing or it can be we’ve had lots of diaries or unique personalized booklets that you can write. You know, write your life in journals, right? Yeah. So we believe in that as well. Write the story, look at these beautiful items. And, you know, I have to tell this story sharing because I really think sometimes I’m like, Oh, did this get lost in translation? But I don’t really think people know and maybe they shouldn’t know because it’s a personal story to me. One of the reasons why I thought I could do this brand is because I still remember one of the prettiest days I ever had as a little girl. That was I still think about this to this day. I believe I was either eight, no more than ten, and my dad had done my hair. So I have this big pouf on top.

Speaker3: [00:12:59] Of my head.

Kaye Barnwell: [00:13:01] On top of my head. And I just remember, I don’t even know what reason because I don’t remember watching Betty Boop. I’m pretty sure I didn’t watch her growing up.

Speaker3: [00:13:09] But I just love the way she looked.

Kaye Barnwell: [00:13:10] She just always made me so happy. And I remember I was wearing a dress that my dad bought me. It was a Betty Boop dress, and it was just. I just felt the most beautiful that day. And I still remember we were at the lake. And I can remember my hair is a little frayed, probably a lot frayed. And then seeing that my dad did it and I’m wearing the dress that he bought me. And it’s those types of moments that I hope girls have when they receive a Billy Boo product when they they have picked something out just for themselves. I’ve seen girls say, Oh, no, that one’s for me. That’s the one I want. I’m like.

Sharon Cline: [00:13:43] Yes, yes it is.

Speaker3: [00:13:44] That’s for you. That one I love Vivid.

Sharon Cline: [00:13:47] That moment wasn’t Who Knew back. And you know what? When you were ten or whatever that it would impact you even to this moment and how that can impact people. That’s really inspiring to me.

Kaye Barnwell: [00:13:56] It’s amazing because I just think about how much love for myself I felt in that moment, how much pride I felt for having a parent who cared enough to put a bow on my head.

Speaker3: [00:14:08] Regardless of what it looked like.

Kaye Barnwell: [00:14:11] And just, you know, just knowing that I was wearing the one thing that I wanted to wear that day. And that’s what I really try to channel, that I try to channel that energy through to Billy, my daughter now, because I want her to feel like she hoped for, for the day. However she hoped to look, look like that, whatever that thing is that you’re attracted to today, I want you to feel free to be you in that moment, to pick up the things that speak to you, to right, the things that speak to you, to feel your way through this experience. Call it life. Because, I mean, we we only get one us, right?

Speaker3: [00:14:43] I love that you.

Sharon Cline: [00:14:44] Like feeling because what you’re basically saying is whatever you when you go into your store, you’ll feel something. Yeah. That feels like you, you know, whatever that looks like. And it’s wonderful because I think it’s easy for me even today to not feel, you know, like I want to numb myself from when I’m uncomfortable or unhappy or have unhappy memories or any of it, you know? But what you’re encouraging is from the beginning of a kid’s life, child’s life is to feel.

Kaye Barnwell: [00:15:11] So it’s I think one of the reasons why I think we can speak to these groups of young girls is because we’ve all been that young girl who kind of feels a little maybe isolated or. Abnormal or I don’t know. I mean, our brand goes from 4 to 16. Those are the ages that we primarily serve, but we speak to anyone. The products stops. If it stops you in your track, go pick it up. I mean, that’s fine. If you don’t buy it, that’s fine too. But I want you to remember who you are in that moment. Right. And just speaking to your point just now, like, hey, you know, I even sometimes I feel like that that is probably one of those lessons in fearlessness that I’ve had to really sit with lately, which is being vulnerable, vulnerable enough to introduce this brand that I don’t like. I’m like, Why would you care?

Speaker3: [00:16:01] You know, we’re just one of many.

Kaye Barnwell: [00:16:03] Yeah, we’re one of many. We’ve only gotten started. Our physical store didn’t just open a year ago. The website is is what it is. It’s actually one year old today.

Sharon Cline: [00:16:14] 10th anniversary.

Kaye Barnwell: [00:16:15] Thank you. You know, and I’m a one woman show. And so when I have to go and be vulnerable with potential customers and say, hey, you know, check out our page or oh, you like that, come on by. You know, I didn’t realize how vulnerable I really felt or how, you know, shy I really am in those moments because I’m like, oh, how did how did I just do that? Or can I repeat that over and over again? And I’m just getting to that stage where I feel like, okay, maybe I can start to say it more. Billie actually says Billie Boo more than she does.

Speaker3: [00:16:49] Yes, she does. He’s like.

Kaye Barnwell: [00:16:50] Oh, you can get it from the Billy Boost.

Speaker3: [00:16:51] Shop like girl, Thank you. Because, yeah, because you’re three.

Kaye Barnwell: [00:16:55] And you can say that and you know, mom, I’m like, Yeah, you can stop by the Billy Boo shop if you like. Or, you know, here’s a card or, you know, So I’m finding that I am, you know, a lot higher than I thought I would be in this space, you know? And I’m like, opening this big idea up to so many women and saying, Do you agree? You don’t agree? Okay, well, what could I do better? You know, I’m not really asking all of those questions, but that’s the insecurity that you kind of feel as a new business owner, like, am I getting this right? And it is not until a sale happens that you’re like, Oh, wow, they finally bought that one item that’s been stocked forever and oh my goodness, I didn’t think anybody cared or I didn’t think that ever would sell or my goodness, how did they find me online? That’s awesome.

Sharon Cline: [00:17:40] It’s like your instincts being right. There’s like, that’s a wonderful feeling. Like, it’s the same for me. If I ever get booked for voiceovers, I’m always like, Oh my God, it’s working. It’s working. You know? Like, I just I’m so happy. Yes, because it’s so validating. My whole my head is my worst enemy and I live in it all day. So it’s like, have I made the right choice? You know, I am the queen of questioning whether or not I’m making smart decisions. And so it’s very actually normalizing for me to hear that even someone in a different kind of business has the same thoughts, because I’m by myself a lot. But this is something else I wanted to highlight with you is that you have a really strong network of other women business owners. And I, I have yet to really join any other business kind of group other than like a young Professionals of Woodstock, which is one of my favorite groups to go to. But we just chit chat and have coffee. And anyhow, I just I really think that there’s a resource out there that I know I haven’t tapped into. So would you be willing to talk a little bit about your some of the support that you have?

Kaye Barnwell: [00:18:40] Yeah, I mean, like I said, I started this journey with my life coach who I’ve known for years.

Sharon Cline: [00:18:45] Now that you have a life coach.

Kaye Barnwell: [00:18:46] Yes. She’s a really good friend. She focuses on wellness, 360 degrees of wellness. And so I love that mission. But I had to build the confidence to get there, to even walk into that room and say, Yes, I’m a business owner and my confidence is kind of skyrocketed in those places. Now I feel like I have to take it to the individual person that I don’t know who’s walking on the street or who’s just stopping by. And that is the space that I’m.

Speaker3: [00:19:11] Trying to go. I haven’t done that either.

Sharon Cline: [00:19:14] Well, a little bit, but it is very daunting. It’s like, Oh my goodness, do I even know? How do you you don’t know what their energy is going to be like. You don’t know what the reception is going to be like. So how strong do I feel in myself to ask that? Like, do you feel the same?

Kaye Barnwell: [00:19:26] Yeah, well, you know what? Okay, so I will share with you that this is a journey that’s continuing. So the Free to Be you tagline. I keep mentioning this because I’m actually on another journey to make that statement more bold than ever before, and I don’t even know that I’ll get there. But I’m hopeful and I’m putting one foot in front of the other so that I can do the work. And when I introduce it to our brand of our brand value, when I introduce it to customers, they will believe, but it will be a curriculum that is centered around free to be you. So it’s releasing you to just be yourself and discovering how to fall into yourself when you feel insecure or vulnerable or just not quite it today. I mean, I thought about this interview today and I’m like, Am I well enough.

Speaker3: [00:20:16] To do this? I was like, I’m not canceling yet doing that. Thank you. No, not canceling.

Kaye Barnwell: [00:20:23] I will be there.

Sharon Cline: [00:20:25] But you know what? I’m hoping that you’ll find that it’s just a conversation and we’re just kind of sharing it.

Kaye Barnwell: [00:20:30] It’s just a conversation. It really is. And I’m enjoying.

Speaker3: [00:20:33] It. Oh, yeah. Hey. Yeah, that’s a.

Sharon Cline: [00:20:35] Great one for me. Yeah.

Kaye Barnwell: [00:20:36] Thank you. Thank you. I’m serious. Thank you for the invitation. I’ve done just a couple of interviews, and, you know, I mentioned briefly the fraud factor before.

Sharon Cline: [00:20:46] We need to talk about that. But wait, if you’re just joining us, I’m speaking to Kay Barnwell of Billy Boo Boutique. And so we had just mentioned before we got on the air that it was. The fraud factor. And I feel like it sounds to me something like imposter syndrome, because I have that I live in imposter syndrome land. Okay, go ahead. I’m there.

Speaker3: [00:21:09] Okay. It is.

Kaye Barnwell: [00:21:11] It is very true. I said to myself, Oh, my goodness, Do they know how close I am to not doing this anymore? You know? Or do they know the conversation that I just had with my husband about? I’m not sure if that’s going to make that part of the business is going to make it or how do I keep going? Or we have these shows coming up and I’m really hopeful for that. I just don’t know if it’s working kind of deal. So it always makes me feel like, okay, I can’t quite do that interview or I can’t quite go into these spaces yet because I haven’t proven myself. And so the bottom line is, you know, as my husband said, he said, oh, you know, you’re putting that brand out. There it is. Your brand is forward facing. It is already out there. You you just keep doing it. And I have literally heard that in my head over and over again. Keep going, keep going, keep going. So a lot of days I am pushing past this notion that I’m a fraud.

Speaker3: [00:22:03] In some way.

Kaye Barnwell: [00:22:05] And it’s not the question of what qualifies me. It’s the question of why wouldn’t I qualify myself to be in this position? And so I want to answer the question that you mentioned a few moments ago about the strong women that are surrounding me right now. You know, I’m very fortunate to belong to the Roswell Woman’s Club. It has been the reason why I feel like I can speak my own mind and be in a room with other business owners, other women business owners, and feel very strongly about my brand, but feel that it also resonates with people. And even if it doesn’t, maybe they’re curious. And you know, I have very few followers right now, so if you.

Speaker3: [00:22:45] Haven’t.

Kaye Barnwell: [00:22:46] You don’t know who I am. I’m at official Billy Boo on IG.

Speaker3: [00:22:50] I need followers. I will follow you right now.

Kaye Barnwell: [00:22:53] It is crazy because I’m like, oh, these people have hundreds or thousands and I’m like, Oh, I’m itty bitty. And I again, fraud syndrome. But at the end of the day, if I touch one, that’s enough, right? And I think the way that these the network of women business owners or women in general have touched me to feel the confidence of knowing that I belong there, it’s just been astonishing to and it’s been very helpful in motivating me to keep going. One of the people that I actually who was one of my first customers who shouted me out on it, Lauren Owens. Fleming I love you, girl. I’m actually doing an event with her on on Thursday this week at the Painted Tree in Roswell. And I love her because, you know, she said, oh, you know, my daughter, she wore your the sweater that, you know, I just bought her from your shop. And I’m thinking.

Speaker3: [00:23:43] Wow, that’s great. Yes. Somebody actually loves the product.

Kaye Barnwell: [00:23:47] That’s great. And she didn’t know what that that message meant to me at the time. But again, it’s like every day if I’m telling myself, keep going, keep going. And then you have somebody that comes along and they just water that that seed that’s been planted or they give you a high five or they say good word and maybe they don’t buy a single thing, but it just means so much. And that’s what this journey has meant to me, is that knowing that I really do belong, even when the numbers are few on social media, when people haven’t bought a single thing in the shop that day, when I haven’t received an an online order in months, I still belong here. And so if I just keep going, right, if we just keep going, I believe that this journey will satisfy us more than we know.

Sharon Cline: [00:24:31] Wow. I love it because I think for myself, how much is enough? Like, I don’t. I don’t. I don’t know that I can ever be hired enough, you know, to do voiceover work. I don’t know that I could ever be, like, valued enough. Do you know what I mean? Like someone thinking, Oh, you’re great. I don’t know if I can ever hear enough. Oh, my God, that was so perfect, you know? Right. I feel like I’m an endless well of need.

Speaker3: [00:24:56] And so that’s kind of funny, I guess.

Sharon Cline: [00:25:03] But, like, what I think about it, I don’t know that there ever is enough. So what do I define myself as? A successful person, You know, because it’s never enough. I’m never happy enough. I never make enough money on and on and on. So I think for myself, I love that you talk about how it’s really not about how many sales did I make this month or because for me, how many times did I get booked for this or that. It’s more today. How did I do today? You know, Did I do what I promised myself I would do? Or even just having tried it doesn’t have to be end all, be all success. But just almost the competitions with myself.

Kaye Barnwell: [00:25:38] Yes. How did I handle myself today? Honestly, if I can answer that question a truthfully and know that there may be some weak spots that I hadn’t quite noticed. Right. That is the question I love to answer on a day to day basis. How did I handle myself today? Because to your point, we are always searching for something more. And when that more happens, it’s like, has that satisfied us? And the likelihood is no, we’re still searching. Yeah. And so the ability to even go into to oneself and say, okay, but all of these wonderful qualities that I have, all of these things are working. It’s working toward the good of what I’m trying to do and who I’m trying to be. And honestly, Sharon, I just love that you’re in this space because you belong here. First of all, you do you really do you have the voice for it? You have the attitude. You are always glowing and shining. And I get to say that because I know you.

Speaker3: [00:26:35] Quite frankly, I.

Sharon Cline: [00:26:36] Love that you came in today.

Speaker3: [00:26:37] By the way. Yeah, I just came to pump you up. Honey, I’ll be that 20, I promise. You Go.

Sharon Cline: [00:26:45] That’s so nice. Well, it’s fun. And I think what I really love is that everybody wins. It’s like you get to talk about your journey, but anybody else listening hopefully will understand something they didn’t before and take some wisdom from it. I mean, I do. I think that’s part of the impetus of this show is because I let fear decide a lot of things for me. And so listening to someone who moves past the initial impulse of how am I going to know if this is going to how am I going to know that this person’s not going to be like, No, I don’t want to be on your radio show, Some stranger, You know, I’m like, Hey, how do they know to trust me and how might I deal with rejection? It’s just nice when you find someone who can identify with those feelings and have. Here are my tips and tricks. Here’s what I do today. I’ll take it because I need help.

Speaker3: [00:27:27] I need help.

Kaye Barnwell: [00:27:28] That’s right. Listen, let me tell you. But you know what? You remember that meditation stuff that we are doing?

Sharon Cline: [00:27:32] Yes. That’s been helpful, too.

Kaye Barnwell: [00:27:35] That’s been very helpful. It’s been very helpful. And that’s definitely something that we’ll be introducing in the business.

Sharon Cline: [00:27:40] Well, that’s wonderful, because small business owners, I don’t think that’s something that’s ever really been talked about, at least on the show, about how important it is to kind of keep yourself in almost like a not Zen, but sort of grounded.

Kaye Barnwell: [00:27:52] Yeah, State of awareness. I’m aware that I have some weaknesses. I’m aware that I’m vulnerable. I’m aware that today maybe didn’t go as planned. I’m aware of all of these things. Can I be present in those moments when it’s not working? When it’s working well, when I think, aha, I did a really good job. And then when people are like, I can’t. No I’m not, no, I’m not going to pay that much money for that. And when’s the sale come. I won’t even be back. Don’t even worry about it. You know, somebody’s not going to like what you’re doing. And I think you just have to learn to be okay with that. But more importantly, you have to be okay with yourself first. And I think that this journey has definitely taught me more about the need to not undervalue myself in any space, especially this space. This is something that I’ve had the luxury and the ability to create. How dare I undervalue myself in this space, any place else that I would go And you know, a job that pays you, they may get to do that. But how dare you do that to yourself, don’t you even. But you know, that’s how I have to say. I have to sit myself down and tell myself. I mean, even today, you know, how dare you undervalue? I mean, I’m speaking to myself right now.

Kaye Barnwell: [00:29:03] How dare you undervalue yourself in this moment when you have been given the ability and the luxury to create something new, to create something vibrant, maybe it’s not going to speak to everybody. Maybe they couldn’t make it out that day. Maybe they don’t want to pay the shipping and handling. Maybe your prices are too high. Maybe they don’t like what you sell, but you do not have the luxury of undervaluing undervaluing yourself in this moment and this space in time when it’s you that has to keep going. You give yourself the credit of knowing that you have value and you walk in that. And if it doesn’t work today, cool. It may work tomorrow, but the point is to keep going. So I guess that’s the same you know, maybe that’s what’s been in my head that I keep hearing. Keep going, keep going. But in that, the lesson is, don’t you dare undervalue yourself. Now, it is too important that you keep going in this moment and you express the value as it has been given to you. And you walk in that. So you walk in confidence knowing that I’ve been able to create something new and it just may work out. It may work out maybe and I’m speaking to you now, maybe you’re going to do a trailer for a major movie.

Speaker3: [00:30:12] You know, maybe.

Kaye Barnwell: [00:30:14] Maybe you’re going to start speaking. And as I don’t know, maybe I don’t know. You know, we never know what the journey is going to look like. But the importance of showing up and saying, I will give as much value as I have designated in this day to myself, to my brand, to the thing that I’m creating that is more important than anything else. And if we can keep that top of mind, I think we’ll be unstoppable.

Sharon Cline: [00:30:38] That’s so powerful. I just love that you kind of talked about how the things that you’re experiencing kind of can show you some of the weak spots because obviously I, I, I mean, I’m perfect, of course, but I have.

Speaker3: [00:30:50] To.

Sharon Cline: [00:30:52] Know I just mean interesting along the journey that you talk about how different situations can bring up parts of you you didn’t know like you didn’t know that you might feel shy. Yeah. You know where I feel strong in certain areas of my life, but I am very weak in certain areas of my life, you know? So until you experience those things, you may not even know it. And I love that you’re willing to be vulnerable about it, because there’s no the bravado and the look at my amazing brand, it doesn’t resonate. I think, as hard as when you’re like, Yeah, this is hard work, but I believe in it, right? You know, because I think everyone has those feelings. You know, this is hard work.

Kaye Barnwell: [00:31:28] This is hard work. But you know, what’s the opposite of this? Living a life of regret? No. That if no regrets is is the voice that speaks to you. That’s that’s what speaks to me. I’m like, okay, there will be no regrets. So even if this goes on and it doesn’t do what it needs to do, if I have to close up anything, whatever takes place, there will not be any regret. Having done the work to begin with, having completed the journey. If that calls for a refocus or regroup, that’s fine. But I know that I don’t have any regrets in having started a journey that maybe somebody is still in their head.

Speaker3: [00:32:04] Exactly.

Kaye Barnwell: [00:32:04] Things are not in our head anymore.

Speaker3: [00:32:06] It’s out here. It doesn’t it.

Sharon Cline: [00:32:08] Feel cool to create something, though, Like it didn’t exist, what, two years ago and now something does exist? There’s just something so amazing about creating something.

Kaye Barnwell: [00:32:17] Listen, when I hear women in the shop and they’re like, Oh, I have an ima boo, or I call my daughter Natalie Boo, or, you know, and you’re like, What?

Speaker3: [00:32:26] Girl?

Kaye Barnwell: [00:32:26] Okay, so that makes sense. That resonates with people. But I never even thought about the brand in that way. I was just thinking about what we call Billie when she was a baby, you know, Now she’s just Miss Billy.

Speaker3: [00:32:36] But. Oh, miss me, Billy, It’s no Billy Boo there.

Kaye Barnwell: [00:32:40] Maybe we’ll get there, you know, later in life. But, you know, just to hear that it’s an endearing sentiment to to women with their daughters, I was like, man, that even that is powerful because you’re like, man, they thought about their Emma Boo or their Natalie Boo in that day, you know, when they saw the sign or, you know, whatever it may be. But that just capturing the essence of that feeling of endearment, of ownership of self.

Sharon Cline: [00:33:08] And something sweet. It’s so sweet, you know, it’s priceless.

Kaye Barnwell: [00:33:11] It’s priceless. And I didn’t even know what the logo would be, By the way, by the way, when I was thinking of this.

Sharon Cline: [00:33:16] Of the logo. It’s so cute.

Kaye Barnwell: [00:33:17] I had no clue. I had no clue. I didn’t even know how to get there or to who to direct my attention to. But again, just asking people or even looking on YouTube and saying, okay, these are the brands that I follow, you know, what advice would they give? That’s how I discovered these are the spots that I want to be in.

Sharon Cline: [00:33:35] So do you think that you have a moment where you could say this? Like, what was is this a tough question? I don’t always like asking it, but what was what’s something that you could say is one of your biggest mistakes that you’ve learned from? And I don’t know, no way that could help other people.

Kaye Barnwell: [00:33:50] Maybe I listen, I, I have the same low hanging fruit and, you know, I’m like, you just, you know, you see the low hanging fruit. You pick that apple right off the tree and you eat it, you know, And I’m I am quick to make that assessment. And and sometimes it is not low hanging fruit. And the biggest thing that I’ve had to admit to myself in this journey of business is that that shop that’s just down the street from where I live is not low hanging fruit. It’s a lot of hard work. It is a ton of work. It is. And you know, when you’re just starting something, you’re invigorated, You have all this freshness and it’s new and it’s exciting.

Sharon Cline: [00:34:33] It you.

Kaye Barnwell: [00:34:33] Believe it, it’s just and then you get a year out or you get six months out or sales don’t. Come. And then you think that, well, okay, now I got to go pick the low hanging fruit. Oh, there. There are no low hanging fruit. And I’ve had to discover that that low hanging fruit isn’t so low after all.

Sharon Cline: [00:34:51] Interesting. Yeah. Like, you think you kind of understand how something is going to go, or you have an estimation of how it’s going to go. And it’s actually completely different.

Kaye Barnwell: [00:34:59] Completely different.

Sharon Cline: [00:35:00] Tumbling.

Kaye Barnwell: [00:35:00] Isn’t it? It’s very, very humble.

Sharon Cline: [00:35:03] I’m thinking of my own experiences.

Speaker3: [00:35:04] So I’m like, Yeah, I know that.

Sharon Cline: [00:35:06] Feeling.

Kaye Barnwell: [00:35:06] Very humbling because you think, Oh, well, it’s it’s a shop within a shop. It’s it’s under another brand name. It’s all going to work. It’s going to it’s going to be this living thing. All I have to do is just show up, you know.

Sharon Cline: [00:35:17] And they’re going to.

Kaye Barnwell: [00:35:18] Love you and they’re going to. Yes. But you have to do that over and over and over again. So that low hanging fruit, it starts to get out of reach or you realize, oh, a new seed needs to be planted. Oh, we actually have to tear off these branches, or we really do need to do some pruning here and there. And that part is not easy. And even just starting the pruning process is not easy. So I I’m in that process now of like saying, well, these are the things you said you’re going to prune. When are you going to prune it? Because the low hanging fruit, it’s way up there now.

Speaker3: [00:35:49] Right.

Sharon Cline: [00:35:50] So interesting.

Kaye Barnwell: [00:35:51] Yeah. So that that has been one of those moments that’s kind of sit you down. But I also look at it like, okay, but what if I never sat down? What if I always thought that this was going to be just, oh, you just do it. Do it this way. You just yeah, you just keep going. But in the sitting, I’ve had to learn how to adjust my expectations around the definition of success. I’ve really had to tune in. I’ve had to tune in to other business owners. I’ve had to sit back and say, Oh, I have to take that. I need that piece of advice. I need to take that with me or, Oh, look, that part of the business is working or Oh, it’s not so bad after all or that. Keep going. It’s just a phrase because, you know, you have these phrases and you’re.

Speaker3: [00:36:32] Like, Yeah, yeah, yeah. Keep going crazy to say, Yeah, exactly.

Kaye Barnwell: [00:36:37] Exactly. But at the end of the day, people don’t experience your tears. They don’t experience your fears, they don’t experience your not so aha moments that you have with yourself about your weaknesses and insecurities and vulnerabilities and all of those things. But I think that if you can at least understand, okay, well we got here, how do we get there? So it’s a sitting down and it’s sort of this reckoning that you have with yourself. But at the same time, it’s not all bad. It’s it’s good because maybe you wouldn’t have done that otherwise or you would have continued on the same journey just because that’s what’s acceptable. But it’s not wholly who you are. Right. And so this is this is a tough part of the journey.

Sharon Cline: [00:37:18] I’m a spiritual journey.

Speaker3: [00:37:19] Is it is it really?

Kaye Barnwell: [00:37:20] This is the tough part of the journey. And I’ve taken some back seats and I’m like, I’m like, okay, you’re getting further away from the pulpit, honey. Like, you know, or I mean, like, are you in the crowd anymore? What’s going on with you? That’s the piece of it that is really you say, okay, where’s the connection or where’s the disconnection with who I know myself to be or who I created this for or why I even am in this. My story has sort of shifted and it’s changed, you know, throughout this process. You know, I would always tell people, because I work full time, because I have children, because I have a home to keep, I have all these things and some of my wonderful partners that I happen to share the space with, maybe their life isn’t as full, but I always say, you know, I believe God gave me this vision and I didn’t want to sleep on it. I wanted to create this thing, but there is a lot of work in doing so. Having said yes doesn’t eliminate you from the work. It doesn’t eliminate you from the fears or the vulnerability vulnerabilities. If anything, it highlights those things and it’s, you know, now I have to speak to those things and say, well, how are you going to talk about this today? Are you really going to revert back to what’s normal in your mind of what one?

Sharon Cline: [00:38:31] Yes and.

Kaye Barnwell: [00:38:32] Yes. And that is there’s a real fear in moving forward. But what’s the alternative? Regrets? I can’t deal with that.

Sharon Cline: [00:38:41] I have plenty, plenty.

Speaker3: [00:38:42] Plenty of those. No, no, no. We’re wiping those regrets. Those are two in the morning thoughts?

Sharon Cline: [00:38:47] I’m always awake at two in the morning.

Kaye Barnwell: [00:38:49] Two in the morning thought.

Speaker3: [00:38:50] Oh, my goodness.

Sharon Cline: [00:38:51] I’m like, oh, man, back in third grade. You never want to do that. It’s just that’s in the mix. That’s in the soup mix of things, I think. But I but I love that you talk about how it’s an everyday process because some days I feel so strong and Sure. Right. And everything’s working so great that I’m just like, man, I could write a book about this whole industry. And then the next day I’m like, I don’t want to do anything with it. And I don’t even know what the difference is between myself one day and the next day. I don’t know. I don’t know.

Kaye Barnwell: [00:39:18] Why. Well, and I think I think that’s natural to when you want to pull away from something that feels so right. But then you’re like, but is it wrong? Why am I here? Who taught me.

Speaker3: [00:39:28] To do this? I didn’t sign it. Did I say yes? Where? Show me. You know, I agree. But I love.

Sharon Cline: [00:39:35] That you talk about the fact that this kind of. Is a gift, even just in this country. Like sometimes I do sit back and I think, man, I I’m a woman by myself doing this. This industry made my own little, little LLC, Tiny LLC, and but just still did it because I wanted to. You know, it’s just kind of crazy, this moment of just an inspiration. And I’d like to see what happens here. And then the next thing you know, I actually have like a booth and it’s I have a page and it’s a website and it, it is kind of crazy, like there is a gift in it. And I think sometimes I need reminders that it’s not a given for every person on the planet, that they have an idea and then they can take it into fruition. Right. And what I needed that.

Kaye Barnwell: [00:40:18] What I just heard you say is I created a luxury brand and it’s not for everybody. I understand that. And I am willing to make sure that this luxury brand stands out and it sits high on the shelf so that someone will have to ask to pull it down. That’s what I heard you say.

Speaker3: [00:40:35] That’s what I heard you say, right?

Kaye Barnwell: [00:40:36] Like, ooh, luxury brand. I need to I need to run with that. This is how I think in my mind.

Speaker3: [00:40:41] I’m like, Oh.

Kaye Barnwell: [00:40:42] Well, maybe Billy Boot. No, I mean Billy Boots for everybody. But it is at the end of the day, it’s a luxury to even had the, the opportunity to create something that maybe someone is still a thought in their mind because it feels so far away and it feels like such a foreign idea for for somebody you’re already here. And and that’s just so powerful and empowering.

Sharon Cline: [00:41:04] So if you could speak to someone who’s got an idea out there and it’s it’s just in their head, what would you give advice to them? What would you say? How would you give advice to them? I’m not saying this articulately at all, but I just mean they’re this is this is part of the reason I wanted to do this show also is like, what did you do to kind of help yourself get past your own fears of, well, I can’t do this or I don’t know anything about that. That’s 99% of me is saying I don’t know anything about that. Like my mower is not working right now. And that’s really what I think is I don’t know anything like I’m so frustrated. But there are people that do and they are going to come help me. But at the same time, that is the immediate I don’t know anything about that. So I automatically have a bad attitude or a no in front of me.

Kaye Barnwell: [00:41:46] That’s good. I love what you just said. I automatically have a bad attitude or I have no in front of me. But the truth is, is when you start something, when when you start to talk about the possibilities, you ignite the fire in somebody else. Right? And then the people will come, the resources will come. You just start doing and start moving toward that. I think one of the biggest things that I’ve discovered in my own life, and this is since I was a girl, is that how vital communication is with with one another and the people that you know, the people that you don’t know. Because maybe the idea is that you express to someone else they may have something that reignites in you the passion that you always have for a thing. And then you start that journey because you now feel like I can do it where somebody may have told you in the past, No, you can’t do that. Or you’re not you know, you keep talking about that thing. That’s what I would say. First, you keep talking about that thing so that the right person, they’ll come and they’ll listen. They’ll sprinkle that seed that has probably already fallen. You didn’t even know it fell, right? You start writing it down because I was way nervous about writing a business plan. I had wrote one, you know, previously, and I was like, Oh, that’s a failed business. It didn’t work. I did one project and yeah.

Sharon Cline: [00:42:55] But you learned. But I.

Kaye Barnwell: [00:42:56] Learned. I learned that I didn’t want to do that.

Speaker3: [00:42:59] That’s valuable. That’s the lesson that.

Kaye Barnwell: [00:43:02] There’s no need for me to do that.

Speaker3: [00:43:04] Right? Valuable.

Kaye Barnwell: [00:43:05] That is valuable. It really is. And but I think it’s important to tell people what you want to do, because if only you know what you want to do, then how would anybody else know that? That they can be a support to you? Right. So the purpose in communication is that you you make sure those ideas leave your head, so to speak, at first. Then you can write it down and then you invite the resources in. So speak it, write it down and bite the resources and be vulnerable enough to attract the resources. So go to those places, go to the women’s group, go go to the network. Supports that don’t seem like it’s right up your alley, but I need to be in that room because I am a I am a luxury brand, right? I need to be in that room. I need to tell I need to tell more people. I need to continue to speak about this thing. And as I mentioned before, you know, I’m like, oh, I’m feel insecure when I speak to people. But that’s the point of speaking it. Because how will you know if I have a woman that comes up to me and says, Oh my goodness, I love her hip and where does she get it? Billy Boucher But if I never spoke it, she would never know, Right? Right. And so you have to continue to speak about it and then you continue to nurture the ideas. You know, if whenever you get a moment to write those things down or write something down, write something about your own being down so that it progresses you to move forward or move in the direction of establishing that new thing that you hope to to establish. Right? And then you just find a way to start attracting those resources. The people resource the financial resources, those things that are necessary to get a brand set up.

Sharon Cline: [00:44:37] It’s like little. Little things. I feel like I didn’t do it all at once. Sometimes someone will ask me, How did you even get started? And I’m like, How did I get started? Like, you know, what did I do? What was the first thing? Because once it’s rolling, right, you don’t really think so much about what it was like to get it going. But you go through those steps and the next thing you know, it’s you’ve got your LLC, you’ve got your EIC, you’ve got write, you know, your website, it’s like little steps. And the next thing you know, it’s right there. It’s like a physical, something that you look at.

Kaye Barnwell: [00:45:02] Well, and I also think it’s important to reflect, right, Because I know you to be a storyteller. And if you reflect, then you say, Oh my goodness, I actually was telling these stories for other people a little while ago and now I get to tell them for myself. Right. And I think the same thing about my business, I had to recall or reflect that there was a point in time when I graduated from high school that I thought I was going to be a buyer for a major luxury brand. And I said, Oh, I’ll just go to school and I’ll get my degree in that I want to be a merchandizer or a buyer for a major brand. And I had to recall when I started buying products for Billy Boo, the Billy Boo brand, that I am actually a buyer for my own luxury brand, and I’m calling the Lexi brand now, y’all, because I ain’t selling just me now.

Speaker3: [00:45:47] And I was like, Yeah, I know.

Kaye Barnwell: [00:45:50] She didn’t say that, but I was like, It’s a luxury to have created a brand, so I’ll call.

Speaker3: [00:45:54] It luxury.

Sharon Cline: [00:45:55] I love the notion of that because you just give such a different feeling of just being like, Here’s my little business. I always kind of downplay it because it does seem really little, but maybe if I talk about it in a bigger way, I’m putting it out in the world that it’s a bigger business, you know, or chalk it up more, I guess.

Kaye Barnwell: [00:46:10] Right? Or, you know, just speak it. You know, you have to talk it up. Just speak it. Just say, hey, you know, this is what I was able to create.

Sharon Cline: [00:46:16] My.

Kaye Barnwell: [00:46:17] Luxury and my luxury time. Yes, I had the luxury of time on.

Speaker3: [00:46:21] My side, Right? I mean, everybody has that.

Kaye Barnwell: [00:46:24] It is a luxury, I feel like. And Billy is not a luxury brand. It is a it is a wellness brand, quite frankly. And that’s the space that I desire for it to live in. It is a retail brand, but it is a wellness brand first. And, you know, hopefully in the year or two to come because I’ll still keep going. People will be will come to know the brand as more of a wellness brand and we’ll primarily sell accessories and wellness products. And then there will be workshops designed to meet the needs of young girls and young people around the world.

Sharon Cline: [00:46:56] Who knows how, where it’ll go.

Kaye Barnwell: [00:46:57] Who knows.

Sharon Cline: [00:46:58] Where it will go?

Kaye Barnwell: [00:46:59] The point is just to keep going, right?

Speaker3: [00:47:01] You got to keep going so it can go.

Sharon Cline: [00:47:04] Kate Barnwell, thank you for coming in.

Kaye Barnwell: [00:47:07] Thank you for having me.

Sharon Cline: [00:47:08] How can people get in touch with you before we go? I want I want people to be able to go see your boutique or find you online. Where can they how can they do that?

Kaye Barnwell: [00:47:15] Absolutely. So Billy Boot, it’s spelled with two L’s. It’s b i ll ib0. So that is our website Mobile Ibo. You will find our website there and please follow us on IG post a lot there. Fun, authentic stuff there. And it’s at official Billy Boo so at official Billy Boo on IG and please find us on Facebook under the same name. Thank you so much.

Sharon Cline: [00:47:43] You’re welcome and thank.

Kaye Barnwell: [00:47:44] You and see us at the Painted Tree Roswell.

Sharon Cline: [00:47:46] Oh yeah. Bicycle shop there. That’s really amazing. I mean, it’s like a great location. Yes.

Kaye Barnwell: [00:47:51] Right. It yes. Of Woodstock Road in Roswell. It’s a great location. Thousands of people.

Sharon Cline: [00:47:57] Walk by there.

Kaye Barnwell: [00:47:58] Hundreds of shops. Yeah, under one roof. And Billy Boo happens to be set up there. Space 18, Please come and see what we have in store and find us out in the community.

Speaker3: [00:48:07] We love that to you.

Sharon Cline: [00:48:09] And thank you all to you for listening to Fearless Formula on Business RadioX. And this is Sharon Klein again, reminding you that with knowledge and understanding, we can all have a fearless formula. Have a great day.

 

Tagged With: Billiboo Boutique

Self-Leadership Coach Erin Baker

October 5, 2022 by angishields

Erin-Baker-headshot
High Velocity Radio
Self-Leadership Coach Erin Baker
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Erin-Baker-logo

Erin-Baker-headshotDr. Erin Baker is a self-leadership coach, business strategist, social psychologist, Internal Family Systems practitioner, and bestselling author of Joy-Full AF: The Essential Business Strategy We’re Afraid to Put First.

They hold a PhD from University of Texas at Austin and were formerly in leadership roles at Facebook and Microsoft.

Dr. Erin is known for their infectious energy, unapologetic authenticity, incisive wit, and unflinching commitment to helping their clients create joy-full AF businesses and lives that light them up.

Connect with Dr. Erin on LinkedIn, Facebook and Instagram.

What You’ll Learn in This Episode

  • What is joy anyway and what business does it have in business?
  • How can joy be a strategy?
  • How can it work with other business strategies?
  • How do we lose joy in our business?
  • What are the sneaky ways we don’t even see it coming?
  • How can we create even more joy in our day to day and in the long-term?

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show where we celebrate top performers producing better results in less time. Stone Payton here with you. You guys are in for a real treat. Please join me in welcoming to the broadcast self leadership coach, business strategist and best selling author Erin Baker. How are you?

Erin Baker: [00:00:37] I am fabulous, even more fabulous now that I’m here talking to you, Stone.

Stone Payton: [00:00:42] Oh, I have really been looking forward to this conversation. We’re really going to be talking about this topic of joy. I got to ask right out of the box, how would you define joy and what business, if any, does it really have in business?

Erin Baker: [00:01:02] Oh, it has every business in business. So let me start with, if you ask 100 people to define joy, you’re going to get two things. You’re going to have people saying something and then going, Hmm, I’m not sure if that’s right. And you’re going to get all hundred people to say something different. That is something that I have learned through my course of talking to people all over my network, friends, family, colleagues. Joy is this word we all know. We don’t know how to define it. And really, we more so know when we’ve lost it. So what is joy is a tough question, but at the same time, as I have done this research, I have really found this fascinating thing where everybody has their own sort of unique flavor of joy. But there’s some real commonalities. And one of those things is it’s not the same thing as happiness. And we use words like joy, positivity, happiness really interchangeably. But happiness is really that thing that we think we’re going to get when we achieve a milestone, whether it’s we get a revenue goal in a business or we get promoted in a job or we buy that house, happiness is a result of something good happening to us. It’s also something that once that novelty wears off, right, we we all think once we’re going to get that promotion or that house, that we’re going to be happy forever.

Erin Baker: [00:02:34] But we know that actually. Hmm, a few days, few weeks later, that happiness has worn off. Joy, on the other hand, is not something that we need an external circumstance to feel. And you can imagine. Just imagine a time when you felt joyful and you might have been doing nothing. There’s no house, there’s no car. It’s just you’re with your family or you’re experiencing a lovely sunset or you’re just feeling in the groove in your work. And so joy is this thing that you can access any time. And it’s not a fleeting feeling the way happiness is. It’s something that you can kind of grow and cultivate over time. So I can even say to these listeners here, you know. Tap into what it feels like to feel joyful in your body. You know, I feel joyfulness really deep in my belly, whereas when I feel happiness, I feel, oh, it’s somewhere up above my head. And now imagine you can tap into that feeling of joy any moment. So that’s your first question. I know that was a long winded answer, but Joy is a very complicated thing that shouldn’t feel complicated. What does it have to do with business? Well, everything.

Erin Baker: [00:03:59] I’m going to put it to the listeners out there who have businesses. What’s the number one reason you got into business? I’m guessing it has something to do with this word Joy. Whether or not that is in your vocabulary could be freedom, could be autonomy, could be creativity, it could be independence. All of those roads lead back to the sense I want to be joyful in my work. I want to be lit up. I want to be having a good time. I want to be playing to my strengths and doing the things that matter to me. And how many people out there started their business from joy for joy, and then got into the strategies, the tactics, the revenue generation, the milestones that things that we think are going to make us happy, right? All of a sudden the joy is gone and what are we doing? We’re miserable, or maybe not miserable, but we feel like, what? What do I want to do here? So joy is everything. Because if you don’t have joy in your business, you’re not going to be there five, ten, 15 years down the line. And we know that business is hard and many businesses fail all all on their own. Can you imagine showing up miserable for years? I can’t.

Stone Payton: [00:05:18] So was there a catalytic event or was this an evolution for you? How in the the world did you start going down this this path of working with this?

Erin Baker: [00:05:31] Yeah. So I will say out front, you know, we’re talking about joy being this hard to define thing that we all kind of know when we’ve lost it. I didn’t have the word joy in my vocabulary when I started my business. And in fact, I had a friend who is all about joy. He he wants to lead the world joy movement. And this is a guy who has a smile that’s bigger than his face. And I thought, yeah, okay, that joy thing that’s for him but doesn’t resonate for me. And then I started writing a book a couple of years ago, and as I was trying to put together, well, what is it? Do I have to what is it I have to say in this world? What do I have to contribute? I started looking back at my business and I looked at I got colored pencils out and I looked at milestones, you know, when things were going well, I looked at when things weren’t going well. I looked at lessons I learned all along the way, and it took a couple of well, it took about a year to kind of come to realize that what was happening when I looked backwards was when I followed my joy, when I followed what lit me up, what was important to me when I got in touch with how I do things best was my way of doing things.

Erin Baker: [00:06:43] That’s when things got really fun and I got more successful. And it was those times where I lost the joy where I got really trapped in This is what I’m supposed to do or this is what I should do, or This is what good business owners do when I got trapped in or Here’s the goal I’m going to chase because I’ll be happy when I get there. When I got trapped in that, that’s when everything started to fizzle. And so it just was a very personal way of looking at it. And then I just started looking at other clients and other colleagues and found, wow, this is a pattern. It’s the more we can chase our joy, the more we create success. And it’s when we lose the joy that we I mean, there’s failure all the time anyway. But we, we fail more often when we let joy out, when we leak it, when we drain it from ourselves.

Stone Payton: [00:07:30] So let’s talk a little bit about the work. I love the the phrase the term self leadership coach. I don’t know that I’ve run across that before and I’ve had a chance to to visit with a lot of coaches say more about that and the practice itself.

Erin Baker: [00:07:47] Yeah so it’s both a made up term and not a made up term. So, you know, if you look at the coaching world, I’m not surprised that you have encountered probably business coaches, life coaches, executive coaches, leadership coaches, health coaches. Right. One of the wonderful things about the coaching industry, it’s also a dark side, too, but you could basically call yourself any kind of coach and somebody else has probably done the same thing too. And at the core, we’re kind of doing very similar things just in different contexts, right? Whether we’re working in a business or a corporation or working with someone’s health self leadership. So it’s sort of a made up term for a coach. But self leadership is really this idea of how do we learn to lead ourselves through the challenges, the ups and downs of running a business or, you know, it doesn’t have to be a business, it could be a leader in corporate, it could be anything. But there’s so much we have to do internally to show up in the world as leaders, as partners, as friends, as business owners internally. Leading ourselves and being able to manage the, Oh, I just failed. How do I deal with that? Or getting connected with, Wait, how do I want to do this? What’s my way of building this business or what’s my way of getting my name out there? What’s my way of coaching clients? And so it’s all about that sense of like we’re the CEO of our own life and how do we be the CEO and the leader and the manager that we don’t have, especially in business because we are. Oftentimes either the only person or we are at the top of the food chain.

Stone Payton: [00:09:30] Yeah. So so this book did it just sort of burst out of you or was it a real labor to to get it out and frame it and get it out there for folks?

Erin Baker: [00:09:44] Yeah, it’s a great question. I want to be able to tell you that it was just pure joy the whole time it came out of me. It was just perfect. No. It took me two years. And I can tell you, you know, it took me about a year before I landed on the book being about joy. I went through a bunch of different iterations before I felt like, Oh, I’m actually saying what I want to say. But the thing that was so profound is once I realized it was about joy, I said to my I had a book coach I was working with. I said, I have two requirements. One, I have to be joyful while writing it and it has to be a joyful read. And even as I put that, as the requirements, I kept losing the joy over and over and over again. And it was a lot of things like. Perfectionism. What am I saying here? How do I make it sound perfect? I’m a former academic, and so I had to really wrestle with that smart, PhD sounding person. That’s not a joyful way to read a book. And I kept hitting wall after wall of, Well, is this the structure of the book or is this the structure of the book? And what am I saying here and what am I leaving out? And so finally, after multiple iterations, it took me about six months of I kept hitting different walls for different reasons and thinking I’m just going to I’m just going to put this book away.

Erin Baker: [00:11:11] I can’t do it. My book coach and I came up with this really brilliant insight, which is every time I open Microsoft Word, my academic self was coming out and that’s when I lost the joy because I was trying to be FD and defend my ideas and it just didn’t feel fun. And so we realized that actually I love speaking. I have had my own podcasts. I love conversations one on one with people. And so my book coach said, Well, why don’t you just speak the first draft of the book into your phone? And it was brilliant. So I would pick up my phone and be in my office and I would just record these snippets. And what we also said is, if structure is bothering me, let’s break all the all the conventions of structure, just record stuff and we’ll see if a pattern emerges later. And so that’s what I did, is I would get on my phone, I’d pace around my office, I’d record something for 5 minutes, and then I swear, about a month later, I had 70,000 words, which is quite a bit. Words ready for editing and cleaning up and putting into a format. And it was so much fun because I felt like I was talking to my reader rather than, you know, often the void writing this smart academic thing.

Stone Payton: [00:12:26] What a fantastic idea. So what did you end up with? And maybe structure is not the right word, but the flow of the book.

Erin Baker: [00:12:36] Yeah. So it naturally fell into a structure and it started off with, well, let’s just define this thing called joy. What the fuck is it? And so I spent a bunch of I call them conversations instead of chapters, because they really are kind of like sitting and having coffee with me. So a bunch of conversations on, yeah, what is this thing called Joy? Why is it hard to define what are some elements of joy that we can tap into? So I really believe in curiosity, creativity, courage and connection as ways to create joy. So I went into that. Then it was, why are we? I think it was why is it so important? And then why are we afraid to put it first? So I spent a lot of time talking about the beliefs we have around pursuing joy and how hard it can be. It can feel you can feel guilty about pursuing our joy. And then I spent a real long time talking about all kinds of different ways. It sneakily leaks from us. And then finally, I had a bunch of pieces that were all around, Well, how do we get more of this thing? How do we how do we fill up on joy so that we’re, you know, even in times of, you know, uncertainty and strife, which is inevitable both in the world and in our business, is how do we have that joy tank full so we can be resilient.

Stone Payton: [00:13:53] So I think I’m hearing very clearly that your assertion is that joy really can be something we do within ten. It can actually qualify as a strategy or a set of strategies.

Erin Baker: [00:14:07] Yeah, Yes, absolutely. And and I will qualify that with that. Doesn’t mean that we throw out other strategies. Some people will come. That’s sort of one of their. Yeah. Buts. Right. Well if I put joy what about these other tried and true business strategies. Yes. We need to have plans. We have to goal set. We have to look at if we’re marketing, what are the different ways to market. And we if we’re leading teams, we need to be good leaders and we need to make smart decisions. All of that is true. But if you think about Joy as the first strategy. Think about. There are however, many billion people on this planet. I never know the exact number. I’m going to guess it’s around eight right now, but there’s that many ways to build a business. And so coming back to Joy, I can look at, let’s say. Social media is a strategy for me and I can look at how are other people doing social media. I can get some ideas and I might hear someone say, Well, this is the only way to do it if you want to convert clients. I don’t believe that’s true. I can come back to what’s my joyful way of doing it. Which of these things that I’m seeing out there as possibilities feel aligned with me and how I like to do it. Or maybe I don’t see anybody doing it the way I want to do it. How do I do it my way? So in every element of your business, if Joy is the first question, then you get a menu of different options that you can choose from and just say, which one’s the most joyful one for me, which one feels like I will feel energized, it’ll make me come alive. It suits my interests, it suits my my strengths, all of that.

Stone Payton: [00:15:49] You mentioned a moment ago maybe acquiring the joy, you’re getting it, you’re feeling it, and then somehow it just pieces of it or maybe it just sort of slips away. So you’ve seen this maybe in your own life and with your clients as well.

Erin Baker: [00:16:06] All the time. And I will I will say before I talk about some of those ways that happens, I don’t believe we ever get to a place where joy is just on all the time. That would just be a little toxic to be always joyful. And I also will say, I think you can be joyful in times of grief and sorrow. We talk about joy and sorrow going together, but the goal is not to get to I’m always joyful. Everything’s honky dory all the time. We’re going to lose joy. It’s going to happen. It’s natural. It’s human. Part of what I really believe in is learning to notice when it’s gone. Diagnosing why it has slipped away. And then what do you do to get it back? So a few things that really can sap our joy. The word should is so common in our vocabulary, right? I should do this. I should be on social media. I should be writing a weekly newsletter. I should be on radio shows. Any time we’re in a should we’re not necessarily listening to. Is that what I want to do? Is that the joyful strategy for me? And so if we’re hearing and business gurus, experts out there will tell you their way is the way. I cannot tell you how many times I’ve seen if you’re not on podcast, what are you doing? If you’re not on social media, what are you doing? So you get this belief, right? I have to do this.

Erin Baker: [00:17:29] The survival of my business depends on me doing this thing. Not true, but the shoulds the supposed to is that this is what a successful entrepreneur does, can really sap our joy and it can be at the high level of I have to be on social media or it could be this is how I have to do social media. I have to be on Instagram and I have to make pretty graphics and I need to you know, there’s all these rules we make up in our head. So that’s one way. The other is when we follow the blueprints, the formulas, the scripts that business experts give us, very few of those gurus have actually implemented the strategy that they’re asking us to do. It’s a bunch of marketers who’ve decided this is the this is the secret, right? Very few of them have done it. And they don’t know your unique situation, right? They don’t know who you are or what you value, how you operate, what your business is like. Just these formulas are not tailored to you. And so we lose our joy when we decide the formula that’s going to, quote unquote, guarantee success is more trustworthy than our own instincts.

Stone Payton: [00:18:41] So how does the the whole sales and marketing thing work for for someone who has a practice like you and I’ll ask in tandem, is sales and marketing joyful for you at least some of the time?

Erin Baker: [00:18:58] Yes. This is so in the coaching world, and I think this is true in in several businesses. I was just speaking to a massage therapist this morning about business. You can go anywhere from building a business that’s based of word of mouth and referral. That’s what my massage therapist friend has done. Has it marketed at all and has a very full waitlisted business. A lot of coaches do the same thing and I know coaches, I know other business owners, therapists that etc. that don’t have a website, don’t have a business card, but they’re so good at what they do that people just refer them and that’s how they’ve built their business. So when any business owner comes to me and says I have to mark it, my first question is let’s test that assumption. It might be true, it might not be, and for a lot of people. You know, they could build up by word of mouth or referral. They can do in-person networking. I have a former client who’s just a genius at building a network. And just by catching up and having virtual coffees with people, he’s been able to pivot from consulting into coaching really quickly. So again, not marketing all relationship based. Business building. So marketing doesn’t always have to be there.

Erin Baker: [00:20:27] And then with marketing, there’s so many different options in the world. There’s, you know, organic content, there’s social media, there’s podcasts and radio, there’s blogs, you can write a book, then there’s, you know, paid ads. There’s so many different ways to do it. So the first question I always ask myself is which one feels like it could be fun for me? And, you know, I have played with multiple social media platforms. I’ve done blogging. I obviously wrote a book, I’ve done podcasting. So I’ve tried a bunch of different things. And I’ve learned for me that I struggle to have joy on social media. I used to work at Facebook. That’s part of my that’s part of my love hate relationship with social media. But for me, it’s just it’s hard for me to find joy. I am a relationship space person. I love conversations with people, and social media just feels like shouting into a void. And it’s it’s not fun. So I’ve mostly leaned on other methods and, you know, I’ve loved doing podcasts. Back in the day, I just had to pause it because I didn’t have time for it. I do like writing, so I do a weekly newsletter that feels really fun for me. And then on those times I do show up on social media because there is some benefit to people being able.

Erin Baker: [00:21:49] So if they’ve discovered me, kind of look me up and make sure I’m, you know, not a ridiculously crazy human, when I do show up on social media, I ask myself the same question, What’s my way of doing this? What’s the joyful way of doing this? I ask myself, What are the rules? I’m telling myself exist in this space and are they true? And so that’s allowed me to show up when I feel like it. I don’t necessarily have a posting schedule. It’s allowed me to not have to have the pretty Canva graphics all the time. And the more I lean into what resonates for me, the more people come my way. So it’s really going back to that question. It’s marketing doesn’t have to feel painful because there are so many different options. Find the most you one, whatever. It’s everything you love to write, you love to speak, you love to be on video, you love to write, copy, whatever it is. And then once you’ve decided on that, continually ask myself, What are the rules I’m asking or I’m telling myself, exist here? And are they true? Is there a way I can do it my way?

Stone Payton: [00:22:56] I am so glad that I asked. All right. So even as good as I suspect you are at this whole business of joy, surely you know you’ve got to run out of gas now and again. Batteries need recharging. Is there a is there a joy well, or an inspiration source that you go to or do you break away and do like 180 degrees and go do something? Totally. Where do you go? How do you recharge?

Erin Baker: [00:23:26] Yeah. So the first thing is, I just love that you ask this question because one of my things I harp on most with my clients is that we can’t have joy without rest. And rest is really hard for a lot of us because we’re so programed into being productive all the time and grinning through. And when we rest, we start feeling the aches and pains that we’ve been muscling through and we start feeling the feelings that we haven’t, you know, felt in a long time. And so it’s really, really uncomfortable for people to rest. But it is absolutely imperative. Just like an athlete, I have a really good friend who was a professional soccer player and an Iron Man, and he taught me that rest day is a training day because your muscles can’t grow unless you rest. Yeah. And so I think the same way with joy is you’ve got to rest for the joy tank to be replenished. And oftentimes it’s more than you think you need. And you have to battle all of those demons in your mind that are telling you, you know, you’re lazy, you’re no good, get back to work. So I ask myself almost every day, does my body need rest? And that rest could be all day. It could be. I take a walk, it could be anything. And then from there, I do believe we can fill up on joy. I love this idea of a joy tank.

Erin Baker: [00:24:53] And it’s not one that we drain like a gas tank. You know, we wait till we’re on empty to fill it up. It’s more like how we hydrate ourselves, right? Where we kind of need to always have some some water in our system. If we get too dehydrated, filling up is not going to feel good. So I think of there’s these four ingredients of joy that I think are really important. So I’ll repeat them again, which is a connection, which it could be connection to self, could be connection to other people. It could be connection. To, you know, spirit, God, higher power, whatever you believe in. Then there’s curiosity. Creativity and courage. So every day I will ask myself, what’s one tiny act of connection I can do today? So that might be. I meditate, connect to myself. Could be I go on a walk, could be I send a text to a friend and just say, Hey, thinking about you. The next is what’s one tiny act of curiosity I can do today. What can I be curious about? Might be. I wonder what I want to post on social media or I wonder what would happen if I tried something new in my business. What’s one tiny creative thing I can do? And we’re creating all the time. This is not art. It doesn’t have to be, you know, painting, dancing. It could be, you know, I you can create space even you can create, you know, I can write down something that’s I can journal.

Erin Baker: [00:26:24] There’s I can create a single line that is an insight of mine. And then the last one, courage, which courage is oftentimes people look at me funny. Why is courage part of joy? And courage to me is imperative because. We are often avoiding pain in life and we want the easiest route to things. But if you look back on your entire life, the things you’ve been most satisfied by were the things where you overcame an obstacle or you leaned into fear or you took a risk. Right. So we need to step in to courage in order to feel joy. And so I, I think it’s one of the most underrated but important ingredients in this joy equation. So I ask myself every day, what’s one tiny act of courage? What’s one risk I can take? It might be, you know, applying for a podcast that I think I don’t deserve to be on. Or it could be inviting someone to a coffee date or putting out something on social media that seems a little bit risky or out of character. So one tiny act. So it’s one tiny act of connection, one tiny act of curiosity, one tiny act of creativity, and one tiny act of courage. And that’s what helps replenish the joy tank for me every day.

Stone Payton: [00:27:43] What a fabulous set of I’ll call them Pro Tips.

Erin Baker: [00:27:48] Yeah.

Stone Payton: [00:27:49] For us to wrap or that is fantastic. All right. So if our listeners would like to reach out and have a conversation with you or someone on your team, I want to make sure that they can get their hands on the on the book. And so let’s leave them with some coordinates, some points of contact. Whatever you feel like is a is appropriate, whether it’s a website or email or something like that.

Erin Baker: [00:28:10] Sure. So I will give a few things. First of all, my book is available on Amazon and it’s joyful if AF The essential business strategy we’re afraid to put first. If you’re the type that likes to do email or websites, you can find me at Erin M Baker, Tor.com and you can email me at Erin at Erin, M Baker dot com And if you like social media, I do hang out on Instagram at Dr. Erin M Baker And one of the things I love is connecting with people. So if you want to drop me a message and say, Wow, you had this insight, or Hey, I’m struggling with this particular thing in business, can you help send me a message? I really love meeting new people and connecting that way. And it’s connection. It’s part of my joy.

Stone Payton: [00:28:58] Well, Aaron, please stay on the line even as we go out. But I got to say, this has been an absolute joy. I was going to say delight, but I think I’ll say joy. Yes.

Erin Baker: [00:29:09] You are very similar.

Stone Payton: [00:29:11] No, the work you’re doing is so important and we sincerely appreciate you. Thank you so.

Erin Baker: [00:29:17] Much. Well, thanks for having me on. Stone. This was very joyful for me as well.

Stone Payton: [00:29:22] All right. Well, until next time, this is Stone Payton for our guest today, Aaron Baker and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Erin Baker, leadership coach

  • « Previous Page
  • 1
  • …
  • 235
  • 236
  • 237
  • 238
  • 239
  • …
  • 1329
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio