BRX Pro Tips

BRX Pro Tip: Always Invest in a Player

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BRX Pro Tip: Always Invest in a Player

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, those of us in business, I mean, without exception, we all have to make the best with the resources that are available to us. They’re not infinite. But one discipline, we should always be willing to invest in A players.

Lee Kantor: [00:00:24] Yeah. A player is someone who is going to perform better under pressure. They’re proactive. They make things happen. They don’t wait. They understand what the mission is and try to solve towards that mission kind of by any means possible and necessary. They raise the standard for everybody else on the team, making everyone better. And getting your team right will save you a lot of heartache in terms of getting more of the right things done faster and more effectively.

Lee Kantor: [00:00:51] When you have C and D players on your team, they might seem like that’s all you can afford or that’s the best you can do at this point. But those people are bad for your culture. And they’re ultimately bad for your business because they’re slowing you down. And other people on the team that are A and B player see that you’re tolerating that and it doesn’t encourage them to be better. They think that, “Oh. Well, if that person is good enough, then I guess I just have to rise to that standard.” And you want to always be pushing that standard higher and higher. So, you want to always be hiring and working with people that are smarter and better than you that can push you forward instead of hold you back.

Lee Kantor: [00:01:35] So, invest in A players, aim higher, look for better and better talent, better and better partners, better and better vendors, better and better clients. The more you’re around those kind of people, the better that your business will be and grow a lot faster. And it’ll be with a lot less stress and a lot less heartache.

BRX Pro Tips

BRX Pro Tip: Consistent Prospecting

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BRX Pro Tip: Consistent Prospecting

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, there are definitely some key disciplines to running an effective business, particularly in the professional services arena, I believe. But one of those disciplines, and we have to have systems in place that support this effort, we have to be consistently prospecting.

Lee Kantor: [00:00:26] Yeah. Prospecting is something that you have to do every week. This isn’t something that you do once and then you’re done. Because it’s one of those things that if you don’t do it, you’re not going to notice that things are bad until, you know, two or three months down the road after you stop prospecting.

Lee Kantor: [00:00:42] But then, guess what’s going to happen? You’re going to notice them in a big way. And once you have this kind of flywheel going and you have kind of a flow of prospects, even if you’re busy delivering services, just start a wait list. Just do something to not stop prospecting. Because when you stop prospecting, you have to restart this flywheel again. It’s a lot harder than it is to just keep prospecting on a flywheel that’s moving. So, just keep doing the work.

Lee Kantor: [00:01:11] And if you don’t have the time to deliver the service, then just start a wait list of people and go, “Okay. We’re not going to start that cohort until next month or in three months or whatever.” But at least get people excited to sign up and then just put them somewhere to hold them for a while until you’re ready for them, rather than just ignoring them and not having anybody. And then, when you need a client, then you’ve got to start from scratch and then build up the entire pipeline again.

Lee Kantor: [00:01:36] Just keep the pipeline going. Keep the sales funnel producing. And then, move them onto a wait list rather than just starting from scratch. Starting from scratch is hard and it’s frustrating. And it’s a lot easier just to keep the funnel flowing rather than it is to restart it.

BRX Pro Tips

BRX Pro Tip: Experimenting

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BRX Pro Tip: Experimenting

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, it’s something we do an awful lot here at the Business RadioX network, we feel on the corporate side of our operation it’s important that we do this, and it may sound a little chaotic, a little unstructured, but, really, there are some key disciplines that should be exercised when we begin to experiment. Let’s talk about experimenting.

Lee Kantor: [00:00:27] Yeah. And I think this is one of the important values that we add as kind of corporate Business RadioX, is, we’re out here playing around and experimenting with different services, different softwares, and different resources out there in order to find what’s working, what’s not, and always stay on top of the industry and what’s happening in the industry.

Lee Kantor: [00:00:49] So, I think that’s just a critical part of the value we provide all of our studio partners is that we’re doing this kind of work. And I think it’s fun also, for me, to keep things fresh and interesting. And anybody who likes that kind of staying on top of things, this is a good kind of discipline when it comes to looking at things rather than we’re trying this thing. Everything is framed as an experiment. So, it’s nothing personal. Experiments, you don’t expect every experiment to work. So, it’s okay for them to fail. It’s okay to try things that don’t work because there’s still learning that happens from that.

Lee Kantor: [00:01:25] But when you are experimenting, you have a higher probability of success after have done lots of these experiments. An experiment will perform well if it’s performing well right at the beginning. If you’re having to really kind of keep tweaking it and trying different ways to make it work, it’s probably not going to end well. So, I would definitely look at an experiment and pay attention to what’s happening early. If it’s hard, or it’s cumbersome, or you’re not getting a good vibe, or you’re not feeling great about it early, that’s probably foreshadowing for what’s going to happen down the road.

Lee Kantor: [00:01:59] So, if you are getting some success, I would recommend doubling down on the experiments that are performing well early and start pruning experiments that start off poorly. If you do this persistently and relentlessly, you will stumble onto success a lot faster. So, everything kind of sounds good at the beginning, but the things that perform well at the beginning tend to be the ones that kind of work for the long haul. So, the bottom line is, experiment, lean into your winners, and cut your losses as soon as possible.