Access to this series is restricted to Business RadioX® Studio Partners.
BRX Pro Tip: How to Apologize

BRX Pro Tip: How to Apologize
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, in your experience, what is the best way to apologize?
Lee Kantor: [00:00:11] How to apologize? That is an important thing that people should get good at because people make mistakes all the time. So, I think that having at least a framework for how to apologize is important. I think, number one, when it comes to apologizing is like you always say bad news fast. If something bad has happened, don’t wait until the right time to tell somebody. Tell somebody as quickly as possible so that we can kind of start taking action on how to deal with it. So, number one, a part of an apology is identify that something bad has happened and tell people quickly.
Lee Kantor: [00:00:49] Number two is take responsibility by acknowledging the mistake. It’s much better to take responsibility than to blame other people. And as a leader, ultimately, you are responsible. So, taking responsibility is an important component of an apology. The third part of an apology should be some sort of empathy and articulate the impact, the mistake or what you understand the mistake has caused. So, by showing this kind of empathy, by articulating the impact the mistake caused, is showing that “Hey, I’m aware I did something wrong. I am owning it and I feel like I understand that the impact that that mistake caused.”
Lee Kantor: [00:01:32] Now saying that is one thing. The next step is the acknowledgment from the party that you’re apologizing to, that you got that part right because you may not – you may be articulating an impact that you think you’ve caused, but the impact might be different than what you are articulating. So, get acknowledgment from the part of your apologizing to so that they understand and believe that you understand what you are apologizing for.
Lee Kantor: [00:02:01] And then finally, the last thing is explain how you are going to avoid making this mistake again. If you can do all of those things and you can really own the mistake, take responsibility for the mistake, show empathy around the mistake, and then have a plan of action so that you’re going to tell this person that this mistake is not going to happen again, then you have apologized effectively.
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BRX Pro Tip: Building Loyalty

BRX Pro Tip: Building Loyalty
Stone Payton: [00:00:00] Welcome back to Business Radio Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I know we at Business RadioX put so much energy into trying to create people who really enthusiastically resonate with our mission, endorse our work, want to be a part of our movement. But there’s a lot to this business of building loyalty.
Lee Kantor: [00:00:24] Yeah. I think it’s absolutely critical that the first 30 days of a relationship with a client are optimized to make sure your client’s initial experiences are fantastic, that they ensure that there’s a quick win and ultimately success down the road. The launch has to be filled with ways to get your new client learning the process, the habits they need to use the service successfully, onboarded quickly, efficiently and effectively.
Lee Kantor: [00:00:52] So if you are going to invest any time in your customer success, those 30 days, those first 30 days are critical. So think about and really optimize those first 30 days for your client so they get a fantastic experience because that’s the honeymoon stage. That’s when you have the best chance to get a referral from them. That’s when everything is as good as it’s going to be right now for them. So, make sure that those 30 days are optimized to make them successful. A quick win is fantastic if you can make that happen. Just some things that happen really fast, easily, that ensure that they’re going to succeed and they should feel good about the relationship moving forward.
Lee Kantor: [00:01:32] So if you can get through those first 30 days, the first 60 to 90 days in a positive way where everything is moving smoothly and everything is being executed and they’re getting success, then you have a great chance to have a customer for life.
Equip Your Community to Do More
Access to this series is restricted to Business RadioX® Studio Partners.
BRX Pro Tip: Have a Regular Sales Meeting

BRX Pro Tip: Have a Regular Sales Meeting
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone and Payton Lee Kantor here with you. Lee, I think you and I probably have a sales meeting almost every day. But really when it comes to setting up structure for your organization and supporting your team and giving them all of the tools and resources that can benefit them and the organization as a whole, your counsel is to have a regular sales meeting with the team, right?
Lee Kantor: [00:00:31] Yeah. And, I think teams should be defined as wide as possible. And especially in today’s world where everybody is remote and not everyone is in the same place, I think it’s important to have some sort of a sales meeting monthly at a minimum because this allows everyone to learn what’s working and what’s not. Simple things are language and how to deal with certain challenges and overcome certain objections.
Lee Kantor: [00:00:57] Everybody can pick up on something and you’re getting the latest information, real world information, not these hypothetical things you’re learning about, maybe new tools and tactics that are working somewhere that everyone can learn from. And this will allow everyone to improve so much faster. The problem in a lot of organizations is everything’s so siloed and somebody’s figured something out and nobody else knows about it, and this one person is killing it and the whole organization could benefit if everybody knew this information.
Lee Kantor: [00:01:28] So, do whatever you can do to make sharing this kind of knowledge easier because this raises everybody’s game faster and more efficiently. So, have a regular rhythm of a sales meeting to share these best practices and worst practices. Learn something that didn’t work. What was the biggest failure? How? – why did that happen? What did you learn from it? How can you prevent that from happening again so that other people don’t go down that kind of rabbit hole and get lost or get distracted?
Lee Kantor: [00:01:57] So, have a meeting on a regular rhythm, get as many people involved as possible because everybody is in sales in your organization. If you want to grow, everybody has to be understanding their role in the sales or whatever service or product you have.
Ray Johnson with Barrington Commercial Capital

This Episode was brought to you by

Ray Johnson is the Managing Director at Barrington Commercial Capital.
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What You’ll Learn In This Episode
- Business financing
- Real estate financing
- Small business financing
























