Rome Floyd Chamber Small Business Spotlight – Jeff Sinnock with the YMCA of Rome, and Andy Welborn with Riverside Auto Group
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BRX Pro Tip: Documenting Your Systems
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BRX Pro Tip: Documenting Your Systems
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, bottling your processes and documenting your systems.
Lee Kantor: [00:00:10] Yeah. I think that every business owner at some point aspires to delegate and kind of build a team around the work that they do in some regards. And in order to efficiently and effectively do that, you have to document your systems. And your systems are things that you take for granted right now.
Lee Kantor: [00:00:28] So, for example, I host a lot of shows, so I have a system for hosting shows. I have to press certain buttons on the mixer. I have to press certain buttons on the computer. I say certain things to inform the guests prior to the show what’s about to happen. And then, inform them that at the end of the show, “I’m going to play music, hang with me through that.” And then, I’m going to come back on and let you know what happens next regarding the content.
Lee Kantor: [00:00:53] There are certain things I say every time. I have to document that because if I ever want to tell or share with somebody else how to do this, I want them to understand these are the steps that I do. And then, here are the steps that is required in order to execute a hosting a show.
Lee Kantor: [00:01:10] So, it’s important to document these things, and the tighter that you have it, the cleaner it is, the more clarity you have in communicating, the easier it is to delegate. And then, once you’ve documented one system, then put it in some sort of a manual. And then, look for another system you do. This is how we get guests. Every day I invite one guest on to a show every morning at 7:30. This is the note I send. This is how I communicate. This is how I identify the person. Then, document that and put that in the manual.
Lee Kantor: [00:01:42] And if you do this all the time and just really be mindful of all of the systems that you already have in place that you already take for granted, if you start documenting each one of them, you’re going to find in a short period of time, you’re going to have a complete operation manual on how you do what you do. And this is going to let you delegate more efficiently. It’s going to let you then focus on the things that are most important things that move the needle in your business.
BRX Pro Tip: Adding a Set Up Fee to Your Offering
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BRX Pro Tip: Adding a Set Up Fee to Your Offering
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what’s your perspective on adding a set up fee to your offering?
Lee Kantor: [00:00:11] I think that having some sort of a set up fee or any type of fee at the beginning of a relationship is the easiest way to add more revenue to your bottom line. I don’t know if calling it a set up fee is the best way to do that, but some version of a fee when you start a relationship, whether it’s calling it a set up fee, calling it a launch program, calling it a training certification. But some sort of an upfront fee for doing something at the beginning of a relationship, I think, is the easiest way for you to add revenue to your bottom line, because this is the honeymoon period. This is the time where people are already kind of bought into whatever it is that you’re providing.
Lee Kantor: [00:00:56] So, throwing in some money for something that begins the relationship makes sense. And there’s some upfront costs. Everybody understands that. And so, I think that by neglecting putting some sort of a setup fee or some sort of an initial fee into your offering, you’re leaving money on the table.
BRX Pro Tip: Being Small is a Competitive Advantage
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BRX Pro Tip: Being Small is a Competitive Advantage
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. This ought to come as welcome news, but I believe it’s true, and I know you do as well, Lee. Being small is, or at least can be, a real competitive advantage.
Lee Kantor: [00:00:18] Yeah. I think that when you’re a small business owner, you look around you and you see all these bigger players going, “Oh, they have so many more resources. They have so many more people and bodies to throw with things that I can’t compete.” But I disagree with that.
Lee Kantor: [00:00:34] And there’s a lot of advantages of being small. Some of them are, number one, you are the only person who can do exactly what you do. So, really, you don’t have any competition. That means that you can look at competitors, not as competitors, but as collaborators. You can help your perceived competitors in ways that they can’t help themselves, because you can collaborate with them and use your services to fill in gaps that they’re lacking. So, I think having no competition because of your unique ability to do specifically what you do is a tremendous advantage.
Lee Kantor: [00:01:19] Another thing that’s an advantage when you’re smaller and you’re focused on the niche is that you can gain a deeper expertise in the niche, because, number, one you’re interested in. And number two, you don’t have any bureaucracy stopping you from being nimble and reacting to any new development in your space.
Lee Kantor: [00:01:36] Larger organizations, if something new comes along, they have to have meetings, they’ve got to go to committees, they’ve got to get approval. You can just pivot on a dime and move and just focus on anything new, because you’re interested in it and that it can really be an opportunity. And you can kind of jump on it before a larger organization can.
Lee Kantor: [00:01:56] Another thing you can do is you can do the things that aren’t necessarily scalable. Because all you are is focused on your client success, where bigger businesses have to create systems to have the ability to scale. You can do one off things for your established clients because you don’t need hundreds of clients. You only need a handful of great fit clients to have a successful practice. So, you can do these things that don’t necessarily scale or can’t be replicated a bunch of times. You can do it as a one off just to help your client.
Lee Kantor: [00:02:33] So, this ability to kind of customize your service is a tremendous advantage. The ability to be nimble is a tremendous advantage. The ability to not have any true competition because you’re unique is a tremendous advantage. So, lean into being small because it is an advantage.
BRX Pro Tip: Choosing the Right Table
BRX Pro Tip: Give the People Around Your More Grace
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BRX Pro Tip: Give the People Around Your More Grace
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I personally think you do a great job of this, I fall short from time to time, give the people around you more grace.
Lee Kantor: [00:00:17] Yeah. This is a chaotic time, and it’s important to remember that a lot of people are struggling right now, and a lot of people are frustrated. And if there was ever a time to give people more grace, I think it is nowadays.
Lee Kantor: [00:00:33] And it’s funny because people don’t tolerate other people’s mistakes as much as they tolerate their own. And they see other people’s mistakes a lot easier than they see their own. And it’s time to take a breath, and to take a beat, and just chill out a little bit, and don’t hold other people to a higher standard than you hold yourself.
Lee Kantor: [00:00:58] And it’s important that we give people the benefit of the doubt, and a lot of people don’t give people who aren’t like us or people we don’t know as much benefit of the doubt as they do people they know or themselves.
Lee Kantor: [00:01:16] So, I think it’s good for everybody’s mental health, I think it’s good for everybody’s kind of well-being, if we just chill a little bit and just try giving people around you a little bit more grace. And that’ll help you kind of lower your stress level, lower the kind of emotional tension that’s around us, and just kind of go with the flow a little bit.
Lee Kantor: [00:01:39] Give people around you more grace. And remember that everybody else is struggling just as much as you are, and everybody’s frustrated, and everybody’s tempers a little shorter. So, chill a little bit relax and, hopefully, that’ll help you with your mental health.
The Hardy Realty Show – Drew Taylor with Community Kitchen and Keith Beauchamp with Hardy Realty
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Rome Floyd Chamber Small Business Spotlight – Lucas Levesque with Jowers-Sklar Insurance, Andy McGuire with Good Shepherd Funeral Home, and Nathan Green with Southern Tile Company
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BRX Pro Tip: Managing Expectations
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BRX Pro Tip: Managing Expectations
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, managing expectations.
Lee Kantor: [00:00:09] Yeah. I think this is super important. It’s an important way to turn a potentially negative situation into a positive if you manage the expectations better. This came up for me recently at a restaurant. I was told by the restaurant, I ordered some food, they said it would be ready in ten minutes. So, I get there in ten minutes and then I had to wait an additional ten minutes to get my food, so it took 20 minutes.
Lee Kantor: [00:00:34] So, as I’m sitting there for ten minutes waiting beyond the ten minutes that they had promised, all I’m doing is getting mad. I’m like, “I can’t believe they told me it would be ready in ten minutes, and now it’s been 15 minutes, and now it’s been 20 minutes.” All they had to do is tell me it would be ready in 20 minutes. If they would just said it’s going to be ready in 20 minutes and I would have showed up and they would have handed me the food, I’ve been like, “Oh, that’s great. I’ve been happy.”
Lee Kantor: [00:00:57] So, by them trying to overpromise something they couldn’t deliver, all it did was create frustration and a negative experience. So, it’s really important to understand what your limitations are and don’t overpromise if you can’t overdeliver. I would much rather have been told a longer period of time and then have gotten the food five minutes earlier, than promised a shorter period of time and gotten the food ten minutes later. That wasn’t good for anybody.
Lee Kantor: [00:01:30] So, the lesson is to give yourself the opportunity to surprise and delight your client. It’s great to under promise and overdeliver, but it’s better to overpromise and overdeliver. So, aim for that but remembering that that delivering part of this is what makes that come true. So, don’t promise something you can’t deliver on.
