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BRX Pro Tip: Hire a Writer
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BRX Pro Tip: Hire a Writer
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you’ve got some advice, if you really want to meet the market effectively, hire a writer.
Lee Kantor: [00:00:12] Yeah. I think this is a great opportunity to partner with the college that’s near your place of work and really invest in a journalism student. Hire that star student to write about you and your work. And invest some resources and time and energy to really give them access so they can dig in and write an article about you that, you know, maybe describes what makes you special, what makes you different. A little bit of your back story, the history, a little bit kind of behind the scenes of what you do. Take that, go to another college student, maybe a graphic artist, have them make it look nice.
Lee Kantor: [00:00:54] And then, use that content on your website. You know, write a blog post, have that journalist student submit it to different places as an article about your work. You really are going to get a lot of mileage out of investing in a person who kind of wants their job to be a writer, to really kind of take what you’re doing and elevate it. So, I think that’s a great exercise and you might learn some stuff about how they see you. It might be different than how you see yourself.
BRX Pro Tip: A Day in the Life of Your Customer
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BRX Pro Tip: A Day in the Life of Your Customer
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk through this idea of describing a day in the life of your customer.
Lee Kantor: [00:00:14] Yeah. I think a great exercise for you to do – and if you have a writer on staff, or in a previous Pro Tip, we mentioned hiring a writer or journalist student from a college – this is a great activity to document, and that’s a day in the life of your customer. Write a blog post or an article about what it’s like to do business with you. Interview a client, talk about how they kind of leverage what you do, your services, and what it’s like to work with you. And get into the weeds about this. Talk about is there anything they have to be doing on a regular basis to get the most out of your service? Is there anything you’re doing on a regular basis to help your clients get the most out of your service? Then, use this as a post on your blog or a page in your website.
Lee Kantor: [00:01:05] And then, this is a great tool in your sales process to give prospects an idea what they can expect when they work with you. This way, you can address a lot of their objections. You can kind of give them a feel. It’s social proof about how it works and how other people have leveraged what you do. And it’ll create some clarity around the promise that you’re promising, and how you actually deliver it, and the benefits that your clients are getting from working with you. So, I think this is a great activity. This day in the life of a customer is a post that everybody should have on their website. It should be in a blog. It should be used in your selling process.
Rome Floyd Chamber Small Business Spotlight – A Celebration Of The Recent Membership Drive
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BRX Pro Tip: Accountability Partners are Key
BRX Pro Tip: Do the Task Before the Task
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BRX Pro Tip: Do the Task Before the Task
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, I don’t know if you read it, you heard it, you walked to the top of the mountain and it came to you. But I loved it when you were telling me the other day this whole idea of do the task before the task.
Lee Kantor: [00:00:19] Yeah. This is something I read somewhere. I wish I could remember who said it. But the quote is that, the task that is preventing you from doing the task is the task you should be trying to get done. And, to me, what that means is that, everybody is just making best guesses on how to achieve success. And we’re taking kind of, you know, our best shot every day.
Lee Kantor: [00:00:47] But sometimes we have a goal, like, we want to do X. And it’s always there on our To-Do list. It’s always there reminding us, “Yeah. I should get to X.” But something is preventing us from doing X. So, X really isn’t the thing we should be doing. We should be doing the thing that is preventing us from doing X. We have to figure out how to remove those distractions. We have to figure out what is preventing us from doing this task that we think is so important to be done, and for some reason we’re not doing it.
Lee Kantor: [00:01:18] So, I think it’s important to really kind of analyze and understand, if you’re saying this is the most important thing and you’re not doing it, what is preventing you from doing it. And then, remove that so that you can start doing it. So, some places to look for ways and reasons to stop kind of distracting yourself is to learn from what other people are doing that are doing the thing that you want to be doing. And if you invest in that, then maybe you’ll find some clues on how to get past this distraction.
Lee Kantor: [00:01:51] You know, sometimes it’s good to help other people. Start teaching the thing you think you’re trying to accomplish, and that might open up some doors. Another thing is just serve your community and help other people around that thing you’re trying to do, and then that, hopefully, will open some doors and get these distractions away from you so you can focus in on those bigger tasks that you’re trying to accomplish. But, remember, the quote is, the task that is preventing you from doing the task is the task you should be trying to get done. So, start there and good luck. It’s not easy.
Adam Enbar with Flatiron School
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Flatiron School was founded in 2012 by Adam Enbar, a venture capitalist with a passion for education, and Avi Flombaum, a self-taught computer programmer committed to helping his students learn and love code.
Adam and Avi came together with a shared mission: to create an alternative education model that provided students with the 21st century tech skills necessary to succeed in a booming tech world, with success tied directly to getting students jobs as software engineers.
Alongside a scrappy community of students eager for a new way of learning, Adam and Avi launched Flatiron School – an accelerated programming school in a small, second-floor walk-up in the Flatiron District of Manhattan that inspired a coding bootcamp industry.
And we’ve proven that this model can work – with nearly all job-seeking graduates across our programs beginning fulfilling careers at leading companies like Google, Apple, Black Rock, and even NASA.
Our commitment to expand accessibility and diversity in classrooms and boardrooms doesn’t stop there. We’ve pushed to increase access to our transformative education by offering scholarships and fellowship programs for underrepresented groups in tech through partnerships with organizations like Facebook, Operation Code, SeatGeek and Out in Tech.
In 2015, we took our classroom online with Learn.co, our proprietary, gamified online learning platform, expanding access to our programs to people around the world. Now, those previously excluded from the bootcamp model, like people holding full-time jobs, parents balancing packed schedules, students hundreds of miles from the nearest tech hub can now change careers through access to our online programs.
Education should be the best investment you make in your future—and at Flatiron School, we’re committed to helping you learn the skills you need to change yours for the better.
Follow Flatiron School on LinkedIn, Facebook and Twitter.
What You’ll Learn in This Episode
- How Flatiron School arrived at the Live & Flex curriculum redesign model
- Why someone should looking to change careers choose a school such as Flatiron School (coding bootcamp) versus going to a traditional four-year college
- How corporations are getting involved in the upskilling equation
- How Flatiron School’s curriculum transfers to a corporate reskilling program
- Do large organizations understand the need to offer reskilling options to their workforces?
About Training Pros
Since TrainingPros was founded in 1997, they have been dedicated to helping their clients find the right consultant for their projects.
23 years later, they are proud to have helped hundreds of clients complete their projects and thousands of consultants find great assignments. Training Pros continues to focus on helping their clients and consultants as well as their community.
BRX Pro Tip: Capturing Testimonials
Rome Floyd Chamber Small Business Spotlight – Twyla and Harvey Jackson with Camp Bohdi, Teresa Lartundo with Glass Recycling of Rome, Liz Henley and Kelli Barnes with Southern Creative Group, Glenn Schmit with Keller Williams, and John Fortune with the Coosa Valley Fair.
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