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BRX Pro Tip: Trust Trumps Price

May 14, 2021 by angishields

BRX Pro Tips

BRX Pro Tip: Trust Trumps Price

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BRX Pro Tip: Trust Trumps Price

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, there are physical, intellectual, emotional components to virtually any exchange, but certainly in any sales and marketing process. But one constant that seems to just, you know, live through time immemorial, trust trumps price.

Lee Kantor: [00:00:23] Yeah. We’re fortunate in our organization to have John Ray on the team, and he is kind of an expert in price. And this is something that he believes with all his heart, that, the price is kind of a story and trust is really more important if you’re trying to get a higher price.

Lee Kantor: [00:00:41] If your prospect doesn’t trust you, you’re not going to get any price. Your prospect has to trust that you can help them solve their problem. And if they don’t trust you and they don’t believe you can solve their problem, then lowering your price is not going to matter. Lowering your price does not increase trust. If anything, it makes you less trustworthy. If you focus on increasing your trust, providing more value, solving more problems, then guess what? You can charge more. It’s that simple.

Lee Kantor: [00:01:11] So, the more trust you can build, the more value you can provide, the more problems you can solve, then guess what? Charge what you want. People don’t buy on price. And the people who buy on price aren’t the people you want as clients, especially in professional services. You do not want to race to the bottom. You don’t want to be the low price provider in anything you do if you’re in professional services. Unless you have a mega business, it’s just not a good model. It’s much better to be that boutique firm that charges more. It solves interesting, unique problems, and that does things differently than anybody else in your space. That’s where most professional services should be. And that’s what we do at Business RadioX, we help them get there.

Jason W. Taylor with CodeLaunch

May 13, 2021 by angishields

Atlanta Business Radio

Jason W. Taylor with CodeLaunch

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Jason W. Taylor is the President and Founder of Code Authority. Since 2001 Code Authority has provided custom software solutions for growing businesses of all sizes including start-ups. Since 2014 the College Football Playoff has been a high profile client. The “CFP” uses specialized custom software built and maintained by Code Authority to securely manage and conduct every Playoff Committee Selection meeting. Read more here.

Jason is also the founder of “CodeLaunch” an innovative spin on how a seed accelerator should work. This travelling event showcases and supports seed funding for tech start-ups by pairing pre-MVP stage tech startup founders with professional software developers and investors. CodeLaunch draws inspiration from the model of Conscious Capitalism. In 2016, Jason was recognized by the Frisco, TX Chamber of Commerce as Entrepreneur of the Year due to the success of CodeLaunch and Code Authority. Code Authority was later named Frisco TX Medium Business of the Year in 2020.

In October 2019 Jason realized a lifelong dream when Dallas based Improving acquired Code Authority and CodeLaunch. Together with Improving, Jason is focusing on rolling out a national touring version of CodeLaunch, elevating tech start-ups in every Improving market on a quarterly basis.

Prior to Code Authority, Jason was a talented Microsoft stack developer beginning his career at Cerner Corp in Kansas City, MO in 1996 after graduating from the University of Oklahoma with a BBA in MIS in 1995. Jason is a 9 handicap golfer and pretty good with a shotgun during Texas dove season.

Follow CodeLaunch on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

Jason’s entrepreneurial story
CodeLaunch ATL – What is it? Who is it for?
When do startups apply?
What types of startups are eligible for CodeLaunch ATL
What do startups get?
How much does it cost startups?
Startups that have come from CodeLaunch’s 8 year history in North Texas
The future of CodeLaunch

About Our Sponsor

OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter

BRX Pro Tip: 3 Things to Automate

May 13, 2021 by angishields

BRX Pro Tips

BRX Pro Tip: 3 Things to Automate

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BRX Pro Tip: 3 Things to Automate

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, so many new approaches, tools, resources available as our enterprise continues to grow and seek out new markets. You shouldn’t necessarily jump on every one. But you have in mind three specific things to automate right now to grow your business.

Lee Kantor: [00:00:26] Absolutely. I think that if you automate the right things, then you’re really going to have a lot easier time down the road. One of the first things that I would try to automate in your life is your follow ups. Anybody that you’ve kind of come in contact with that you want to stay in contact with, I would figure out some way to have some automation to follow up a few more times, take a few more swings at that prospect down the road. It may not be a cadence of every day, but it should be a cadence of, you know, every month, or every quarter, every six months.

Lee Kantor: [00:01:02] Because, you know, just reminding those folks that you’ve dealt with in the past that you still exist, you’re still there serving people definitely helps. And you will definitely benefit from that if you can do that relentlessly, and especially in an automated manner. And that might be a drip newsletter or a tip sequence. But just some way that they can see your name and brand regularly is going to help you down the road. And you’ll be able to nurture all those relationships instead of letting them kind of die on the vine.

Lee Kantor: [00:01:32] Another thing that I would automate is your learning. I think it’s important to subscribe to bloggers, author, speakers that you like, subscribe to their newsletters to keep learning from the people you respect the most. So, I think that if you can automate some of your learning, that that definitely pays dividends.

Lee Kantor: [00:01:52] And, finally, the last thing that I think you should automate is paying yourself. I think that it’s important to put money aside for yourself every week, month, day, whatever works for you in just kind of a relentless manner. And that’ll help you kind of build that wealth that you’re trying to build. And it’ll keep you kind of financially afloat no matter what’s happening in your business or the economy or whatever, as long as you’re just consistently making sure that you’re saving some money, putting it aside, whether it’s to grow your business or just to kind of grow your family finances. I think that being relentless with that is a must do, not a nice thing to be doing. You should be doing it relentlessly.

Jackie Bondanza with Hounds Town USA

May 13, 2021 by angishields

Franchise Marketing Radio

Jackie Bondanza with Hounds Town USA

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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

Jackie Bondanza, President of Hounds Town USA, began her franchising journey in 2012, when she became a customer at Hounds Town USA, a fully interactive doggie daycare facility. After bringing her two dogs Maggie and Cesar for regular daycare, she quickly realized the differentiators of the brand and began to ask the Founder “why aren’t you franchising this?!”

Soon after, Jackie left her career as a book editor for Abrams Books and began working fulltime for Hounds Town. After building profits at the corporate store, she then focused on developing a franchise plan to expand out of state.

In her role today, she focuses on growing the brand nationally, oversees system operations, leads their corporate team, and manages two corporate stores. Jackie really enjoys seeing franchisees come into the system and succeed. Jackie knows how much Hounds Town USA can change one’s life because it changed hers.

In addition to being a Hounds Town guru, Jackie has a master’s degree in Journalism and is the author of many books on real estate, green living, and Home Cooking for Your Dog.

Follow Hounds Town USA on LinkedIn and Facebook.

What You’ll Learn in This Episode

Problems Hounds Town USA solves for their customers
How they are different
Handling COVID-19
Ideal franchisee

Donald Williams with Williams Accounting and Consulting

May 13, 2021 by angishields

Atlanta Business Radio

Donald Williams with Williams Accounting and Consulting

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A visionary. A wealth builder. A money expert. Donald Williams is passionate about helping individuals, small businesses owners and entrepreneurs find and build the financial foundation they need to succeed. With a Bachelors of Arts degree from Southern University of New Orleans and a Masters of Arts honors degree from Clark Atlanta University, both in accounting, Mr. Williams’ career has been fueled by an industry he loves. In 2005, he launched Williams Accounting and Consulting in New Orleans. Just one year later, he successfully opened his second location in Atlanta. To date, he has grown his clientele to more than 1,000 individuals and businesses along the U.S..

An experienced entrepreneur, Mr. Williams understands the struggles of small business owners. He has strategically structured Williams Accounting and Consulting to specifically and effectively serve this demographic, as well as the personal finance needs of individuals. As a business savvy CEO, Mr. Williams has created a firm that handles the demanding financial, accounting and tax filing preparation of his clients. Alleviating this stress allows Williams Accounting and Consulting clients to focus on growing their businesses and investing into their own personal lives.

In addition to Williams Accounting and Consulting, Mr. WIlliams also launched Suivant Consulting. Through this consulting firm, Mr. Williams helps individuals transition successfully into entrepreneurship.

Outside of the business, Mr. Williams is actively engaged in his community. He has developed on-the-job training for disadvantaged individuals seeking to enter the field of accounting. He also provides for families in need during the holiday season. Committed to uplifting his community, Mr. Wiliams opened a non-for-profit organization in 2006 called Ordinaire, with the mission to promote health, wellness and economic stability to disadvantaged individuals through education, training and empowerment.

Connect with Donald on LinkedIn, and follow Williams Accounting and Consulting on LinkedIn, Facebook, Twitter and Instagram.

What You’ll Learn in This Episode

Mom Boss Grant
Small Business Financing
Small Business and personal taxes

About Our Sponsor

Follow OnPay on LinkedIn, Facebook and Twitter

HCT E4: Hope Noble and Morgen Hartford

May 12, 2021 by angishields

Tucson Business Radio

HCT E4: Hope Noble and Morgen Hartford

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ABOUT HOPE NOBLE

Senior Marketing Director
Catalina Springs Memory Care
Cell: (520)609-7369

“I have been in the Senior Living industry for going on my 10th year this year. 

I got started right out of college, sort of by accident. A family friend was volunteering in the dementia unit at a local Assisted Living, and they had an opening for an Activities Assistant which she thought I would be great at.  I applied, was hired and the rest is history. 

I have a passion for working with residents with dementia and Alzheimer’s, as through my high school years, my grandmother was a primary caregiver for her father, my 94-year-old great-grandfather who was suffering with dementia.  That was my first close experience with the disease, but I have since had other family members diagnosed. 

Through my work, and in my volunteering with the Alzheimer’s Association through the Walk to End Alzheimer’s, I’ve become even more passionate about educating people on the disease and stripping away the fear that so many have.

I am now the Marketing Director at Catalina Springs Memory Care, where we specialize in care for seniors with Alzheimer’s and other dementias, and specifically work to bring joy and purpose to their lives through our SPARK programming.”

Organization Website URL: www.catalinaspringsmemorycare.com

Org Facebook Page URL: www.facebook.com/catalinasprings

ABOUT MORGEN HARTFORD

Morgen Hartford serves as Southern Arizona Community Executive for the Alzheimer’s Association, Desert Southwest Chapter.

He leads the strategic direction and implementation of community partnerships, programs, projects, and initiatives throughout Southern Arizona.

Morgen moved to the Sonoran Desert from the Rocky Mountains of Montana after working for an innovative non-profit that paired at-risk youth with older adults through the medium of sustainable agriculture.

At the Alzheimer’s Association, Morgen is supported in his work by hundreds of committed volunteers and a dynamic and dedicated staff, all focused on leading the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Organization Website URL: alz.org/dsw

Twitter URL: twitter.com/alzdsw

Org Facebook Page URL: facebook.com/alzdsw

Org YouTube URL: youtube.com/alzdsw

Cindy L. Sheller

Cindy L. Sheller is a recognized expert in navigating the healthcare system and has more than 27 years’ experience. In 2015 she left the Healthcare Corporate world to become an entrepreneur and bring Caring Senior Service to the Tucson and Southern Arizona communities. She is married to Lee Sheller & has two children Nick Pazarentzos 34, Zachary who is 13 years old. One Grandbaby Audrey 15 months. We live on 4 acres of land in Tucson and have two dogs, 3 desert tortoises, 9 chickens and an array of fish, and one Axolotl.

Cindy’s Tucson office is ranked among the top Caring Senior Service Agencies in the nation. Cindy is the recipient of the coveted Hedgehog Award for 2021. She was featured as the first Women Icon of 2021 in REfashioned Magazine. She is a Platinum member of EWomen Network as well as a BNI Copper Connections member.

Caring Senior Service is a non-medical home health care agency serving the Tucson and surrounding area communities. Caring Senior Service uses the GreatCare® method which ensures seniors receive the very best senior home care. As the owner of Caring Senior Service, it is Cindy’s goal to give seniors the control needed to live safely at home and to provide their families peace of mind. Cindy believes every senior should be able to remain Healthy. Happy. Home.

Caring Senior Service works with community partners to ensure the health and safety of their clients. There are times when home care is no longer an option, and her team facilitates the changes needed to keep her clients safe. She and her team, work hard to provide GreatCare® to every senior they serve. Senior care is Cindy’s passion, more than a career it’s a heart-centered calling. She is an active leader in the business and healthcare community as well as an advocate and volunteer supporting adults who wish to age in place.

Cindy’s latest heart project is her new Podcast HOME CARE TODAY. The mission of the show is to share information and knowledge on how to navigate the home health care industry. The desire to help Seniors and their families obtain the tools they need to plan before a crisis. To learn more about Caring Senior Service visit: www.caringseniorservice.com/tucson

Rome Floyd Chamber Small Business Spotlight – Heather Shores with Chieftains Museum, Simone Adams and Beau Brown with Keller Williams, and Chad Smith with Trinity Motorcar

May 12, 2021 by angishields

Rome Business Radio

Rome Floyd Chamber Small Business Spotlight - Heather Shores with Chieftains Museum, Simone Adams and Beau Brown with Keller Williams, and Chad Smith with Trinity Motorcar

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BRX Pro Tip: Document Key Systems

May 12, 2021 by angishields

BRX Pro Tips

BRX Pro Tip: Document Key Systems

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BRX Pro Tip: Document Key Systems

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about documenting key systems.

Lee Kantor: [00:00:10] Yeah. I think this is super important, especially if you’re getting ready to hire someone, whether it’s your first teammate or your tenth teammate. Before you make that hire or before you go about the process of hiring someone, document some of those foundational systems. Get those systems super tight that you can hand them to somebody and they understand what you’re trying to accomplish. They understand what the finished job looks like. They understand all the steps that are involved in getting that done.

Lee Kantor: [00:00:38] And when you have that kind of collection of systems, now, you can hire someone and know that they can get going and start making an impact pretty much immediately. I think that’s so important when you’re delegating, especially for the first time, to create these clear systems that build the solid foundation so that that hire can be successful and get some quick wins and to help you grow your business