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Effective Pairing in Business
How to Build Your First System
CTWJ E24: Martha Chinnock, i3 Media Solutions

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i3 Media Solutions
PO Box 91091
Tucson, AZ 85752
Phones: 520.505.8921
Email: martha@i3mediasolutions.com
i3mediasolutions.com
SOCIAL MEDIA: Facebook | Instagram | LinkedIn | Twitter |
I was born and raised in Ohio. I met my husband while studying Technical Writing at Bowling Green State University. After graduation, he commissioned into the US Air Force and we started a twenty-plus-year adventure living all across the US and in South Korea, raising our two children, and working, volunteering, and traveling! We have lived in Tucson this time since 2015 – previously also lived here 2004-2007.
For more than those twenty years, I’ve been keeping clients satisfied with excellent customer service across various fields. Helping businesses find solutions for their digital marketing is truly my passion and I am so lucky to have found i3 Media Solutions! I enjoy the process of getting to know our clients in order to help create just the right strategy for their individual needs. When I’m not working to suit businesses with creative solutions, you might see me at local networking or philanthropic events around Tucson. I am a Board Member of the Junior Achievement of Arizona, Southern District, 100+ Women Who Care Tucson, and Davis-Monthan Spouses’ Club. I enjoy spending time planning my next Disney trip and volunteering at Salpointe Catholic High School with my daughter’s extra-curricular activities.
About your business:
i3 Media Solutions is a digital-forward, creative agency. We help with a wide variety of needs, including website design, social media, search engine optimization, and more! We are independently owned, representing clients throughout the United States with a perfect balance of innovation, creativity, strategy, and personalized support.
Our commitment to our clients is to be there for them every step of the way, helping them make well-informed decisions, giving them access to the newest technologies, and supporting them with customized services, all in order to help them achieve their goals. We love what we do!
i3 believes in employing an integrated marketing approach to create a unified, seamless experience for consumers while they interact with your business. Our experts know that marketing works best when all parts of it work together! When your social media, search engine optimization, email promotions, and website all authentically represent your business, your ideal clients will be drawn into your business.
About Your Host
Jaime Overturf
Farmers Agent, Entrepreneur
2555 N Campbell Ave
Tucson, AZ 85719
(520) 293-2900
joverturf@farmersagent.com
As a local Farmers® agent in Tucson, AZ, Jaime Overturf helps customers identify the insurance coverage that best fits their needs. This process is straightforward and personalized to help make them more informed about their insurance options.
Jaime has the knowledge and experience to help customers better understand their coverage options–whether that Jaime has the knowledge and experience to help customers better understand their coverage options–whether that’s auto, home, life, business insurance, and more. You can connect with Jaime on Facebook.
CAW E13: Dr. Paul Melendez, UofA Eller College of Mgmt

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Dr. Paul Melendez, Professor and Assistant Department Head
University of Arizona Eller College of Management
McClelland Hall, 1130 E Helen Street
Tucson, AZ ZIP: 85721
Email: pmelendez@eller.arizona.edu
Dr. Paul Melendez is a native Tucsonan and a proud Wildcat. He has been with the Eller College of Management since 1996, currently serving as a Professor and Assistant Department Head in the Department of Management and Organizations and Founder of the Center for Leadership Ethics.
As a Professor, he teaches undergraduate and graduate courses in business ethics, international management, organizational behavior, human resources, and innovation, and has been consistently ranked as one of the top professors in the college. In 2019, he authored a textbook titled Moral Problems in Management: An Objective Model of Analysis, and has led academic programs to emerge economies in South America, Asia, Europe, and the Middle East. He consults for clients around the world on ethical-decision making, transformational leadership, and innovation.
As Founder of the Center for Leadership Ethics, Paul leads efforts to improve organizational ethics through cutting-edge research, education, and outreach programs. The Center is the first of its kind at The University of Arizona and internationally renowned. Dr. Melendez has previously taught courses in public policy, public management, and the analysis of data for decision-making. He also served as Assistant Dean for Eller Executive Education where he successfully helped launch a non-profit, demand-driven, consulting wing for the college.
About the Business:
The Eller College of Management (Eller) is a business school at the University of Arizona located in Tucson, Arizona. The Eller College of Management began in 1913 as a bachelor’s degree program in commerce before becoming the University of Arizona School of Business and Public Administration in 1944. It is one of the largest colleges at the University of Arizona, with over 5,400 undergraduate students and nearly 700 graduate students. In addition, Eller has over 55,000 alumni worldwide.
The most recent U.S. News and World Report rank Eller 19th in undergraduate business programs in the U.S. (including public and private institutions), the highest-ranking college at the University of Arizona. Eller also boasts the #1 Public Management Information Systems and ranked #7 Entrepreneurship programs nationally. The MIS program has been ranked in the Top 5 by U.S. News since the inception of the rankings, one of only three programs in the U.S. with such a distinction. Eller’s programs in Supply Chain Logistics and Accounting ranked top 20 and Marketing ranked in the nation’s Top 25 by U.S. News as of 2008. The Department of Management and Organizations also ranked in the nation’s top 25 by U.S. News as of 2010.
He has a beautiful wife, son, and daughter. In his spare time, he enjoys traveling with his family, reading, and supporting various non-profit organizations as a volunteer and board member.
Host

Matt Nelson: Senior Vice President, Crest Insurance Group
Matt is a Senior Vice President at Crest Insurance Group in Tucson, consulting with companies to identify and implement insurance, risk management, and employee benefits solutions. With more than 15 years of industry experience, he has served as a keynote speaker on the healthcare industry, leadership, workplace culture, and risk management for professional organizations throughout Southern Arizona, including the City of Tucson, Greater Tucson Leadership, the Financial Executives and Affiliates of Tucson, and the CEO Roundtable of Tucson.
Matt is an active member in the Tucson community, having served as a Non-Commissioned Officer in the Arizona Army National Guard and volunteering with multiple local organizations, including as Treasurer and a Big Brother with Big Brothers and Big Sisters of Southern Arizona, a volunteer with the United Way of Tucson and Southern Arizona, Chair of the Pima County JTED’s Business and Industry Council, a builder with Habitat for Humanity and many other local youth charities.
Email: mnelson@crestins.com
Phone: 520.784.7636
LinkedIn: www.linkedin.com/in/mattrnelson2
TMBS E157: Jeffrey Mans, Elite Sports CCO & MLB Analyst

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About Jeff Mans: Jeff Mans is a part-owner and Chief Content Officer of the Elite Sports Network.
He has been playing fantasy sports for over 30 years and is a 16-year veteran of the fantasy sports industry.
In addition to being a multi-award-winning writer and broadcaster, he has won multiple high-stakes league championships, is a 19-time DFS live final qualifier, and is two-time daily fantasy sports live final winner.
His work has been featured in dozens of newspapers, magazines & online sources. He was also featured in the documentary film “Living the Fantasy.”
His career winnings in fantasy sports are well over $1 million dollars. He is also the outspoken frontman of SiriusXM Fantasy Sports Radio, hosting a variety of live programs including Elite Sports from 4-6 PM ET every weekday.
For more information, visit www.elitesportsbetting.com
TMBS E156: Debby Carreau – Inspired HR,

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Debby Carreau is an entrepreneur, author, and media contributor.
As CEO & Founder of Inspired HR, Debby is widely recognized in the media and the business community as a workplace thought leader.
Her mission is to create a better working world for everyone.
Inspired HR has been recognized as Canada’s Top HR Consultancy and serves over 150,000 employees across North America.
Their Inspired Workplace TM certification serves to highlight and recognize progressive employers in Canada and beyond.
Debby has been recognized as one of Canada’s Top 25 HR Professionals and one of Canada’s Most Powerful Women four times marking her entry into Canada’s Top 100 Hall of Fame as their youngest inductee.
Her extensive media work includes regular appearances as the workplace expert for CTV and CITYTV and regular contributions for CNBC and Entrepreneur Magazine.
Debby is a premier partner with Sheryl Sandberg’s Lean In foundation and sits on numerous boards including YPO, Elevation Group, and Women’s Executive Network Advisory board.
TMB E57: Marlee, Kim, Lorraine Cancer Awareness

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Kim Adair, Founder of Butt Check Inc for Colorectal Cancer Awareness. A 501c3-Non-Profit.
Kim also is the CMO and founder of Women Under the Sun Events & Networking.
Office: 738 N 5th Avenue. Tucson, Arizona-85705 #220
Phone: 520-272-3270
In May of 2006, I had visited my doctor who asked why I hadn’t had my colonoscopy yet. Dr. Aikin of Lakewood Colorado had given me a referral months earlier. I had a symptom all this time.
My father had colon cancer and my grandmother passed from it.
My physician wasn’t happy with me to say the least and told me to get in immediately.
Of course, this time I got my bottom right in for my colonoscopy. When colon cancer runs in your family you don’t wait for the magic “50” to get one. (New American Cancer Society guidelines are now 45)
I knew nothing about colon cancer and deep down didn’t want to know. I was nervous. “What if I had it?” I asked my best friend Mo Lukens. She said simply, “Then you’ll deal with it.”
I had a cancerous polyp. After the initial shock, I did what my girlfriend said. I dealt with it. Dr. Aikin set me up with surgeon Dr. Mozia and told me I was in good hands.
After surgery, Dr. Mozia visited me in my room at Lutheran Medical Center. “You’re home free,” he said.
Those were the sweetest words I will ever hear!
During the follow-up, my surgeon asked if I had heard Katie Couric was coming to town. I’m going to have to meet her, I thought to myself. Her husband had died of colon cancer at 42.
She was seen on The Today Show getting her colonoscopy so others would do the same.
I attended the fundraiser lunch for Rocky Mountain Cancer Center and fill out an “ask Katie a question” card: “Why are more and more men & women getting colon cancer and what can we do about it?” I asked.
Get the word out about early detection, she said. Bingo. That’s exactly the response I was looking for. And with your help, that’s what I’m going to do.
So, get your “butt checked” and pass it on! If you get nervous, call me. I’ll even drive you there!
Kim moved to Tucson from Colorado to be near the work of some of the top cancer research in the world at Arizona Cancer Center. Aside from owning her own successful small businesses, she has 35 years of advertising and marketing background. Kim was a senior advertising executive for a popular Colorado magazine, creating several popular community leader print campaigns, along with her own cancer print campaigns.
Lori Gonzalaz
Citi/Homesmart
6781 E Calle de Plata
Tucson, AZ 85715
Phones: 520-979-7426
Email: gonzo1188@aol.com
My name is Lori Gonzales. I was born in raised in Tucson, AZ. I am from a large family that stretches from Chicago to Washington State. My parents moved here in 1957 and began our family. I have had my real estate license since 2005 and in August of 2018, I became employed with Citi as a Customer Service Agent.
In March of 2020, the pandemic was upon us and I began working from home. It was nicer to work from home than I anticipated because I crave social interaction and knew I would miss the camaraderie.
In September, I went to get my annual mammogram which was late this year due to covid. I had been told in September that I would need a hip replacement and scheduled that on Sept 28th.
Meanwhile, the week before I had to have a breast biopsy on a finding in my mammogram. On Sept. 29th, I received a call from my doctor who informed me I had breast cancer.
I am now in a pandemic, working from home, and have breast cancer…ugh! At this point, I am forced to dig deep and find the silver lining: I’m losing my hair, but can’t go anywhere due to covid so no one will see me.
I’m working for a great company with amazing benefits that allow me to get the treatment I need with time to do so and I have a granddaughter and a grandson who was born in June.
While treatment hasn’t been easy, I realize how many blessings I have. I am lucky that I did not get my mammogram any sooner because when it was discovered, the cancer was very new and small. Had I gotten my annual mammogram in June it may not have shown up and a year later could have been worse and possible spread since it contained an aggressive gene.
I try to stay as positive as possible as the more negativity you possess comes great anxiety which is never good. I will continue to fight and hopefully, come out the other end a better person.
Marlee Bisbey
Position Title: Owner/Health Consultant
Hands-On Therapy Massage
(520) 906-7320
marleebs@msn.com

Forty-Niner Golf & CC – Tucson’s Hidden Jewel | ![]() |
BRX Pro Tip: Ask Yourself the Right Questions

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BRX Pro Tip: Ask Yourself the Right Questions
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, it’s often been said that the answers are in the questions, but we got to ask ourselves the right questions.
Lee Kantor: [00:00:14] Right. A lot of times when you’re in business, you’re just heads down doing the work and you’re focusing in the thing that’s right in front of you. Or maybe there’s a crisis that’s right in front of you that you have to deal within triage. But periodically, it’s important to sit back and just think about what you’ve got going on and ask yourself some of the bigger questions. Some questions to consider asking yourself are, are you controlling what you can control? A lot of times people get distracted and frustrated by things they can’t control. And it’s important to be able to discern what it is that you have control over and what you don’t.
Lee Kantor: [00:00:50] Like in our business, we can control inviting more guests. We can control connecting more people together. We can control following up with more prospects. But we can’t control the results and we can’t control other people’s actions. So, if you’re spending more time doing activities that lead to positive results, then you have a greater probability of achieving the results you’re looking for. Now, it may take longer than you would like, but we believe that consistently kind of doing this positive action over time compounds towards a successful outcome. And if you do that, you’re going to win. But it’s important to just take some sort of actions. Stone, you mentioned that lately you’ve been kind of putting five boxes and checking them off, taking that action every day over time compounds.






















