BRX Pro Tip: Social Media Amplification Transcript

Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Stone Payton and Lee Kantor here with you, Lee, a phrase that you and I throw around quite a bit is “social media amplification.” What do we mean by that? How can we deliver that?

Lee Kantor: [00:00:16] I think it’s important to offer, especially to your clients, kind of a roadmap of what could be done. This is kind of probably a case of the cobbler’s shoes, a cobbler having no shoes, but we’re not the best at this. But I like to recommend that before the show that the client kind of promotes, “Hey, next week, I have blah, blah, blah coming on,” and then do some social media around that. You can go out before the show and ask your social media followers, “Hey, I have this person on. Do you have any questions that I should ask them?” or you can tell them, “Hey, listen in at this URL at this certain time.”

Lee Kantor: [00:00:57] I think it’s important during the show to have a you or somebody on your team say, “Hey, we’re on live now. Listen to blah, blah, blah.” After the show, “In case you missed it, here was the episode you missed where they talked about this.” These are all opportunities you can be leveraging before, during, and after your show, that kind of just keeps the conversation going, and it provides more value for your sponsors to show that you are trying your best to get the word out about their work and the show’s work.

Stone Payton: [00:01:27] Speaking of the cobbler’s kids not having shoes, I’m reminded of a tendency that I sometimes have. Something worked so well, I just decide to quit doing it. But we’ve had some success. And I think we need to pick it back up of doing like the soundcheck, doing Facebook Live, or some kind of social media-

Lee Kantor: [00:01:43] Or LinkedIn Live?

Lee Kantor: [00:01:43] LinkedIn Live, yeah. For the soundcheck, keeping it kind of distinct from the radio show, but that generates a lot of buzz and is a high-perceived value for both the people in the room and the people underwriting the shows.

BRX Pro Tip: Revenue Streams Audio Books Transcript

Stone Payton: [00:00:00] And we are back with Business RadioX Studio Partner Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we are often in search of and almost constantly just uncovering new revenue generation opportunities with this platform. One of those that has come up recently for us, again, I must say, is audio books.

Lee Kantor: [00:00:24] Right. This is — again, we’re around authors, we’re around people who are potential authors, and we have the equipment to record things, obviously, in audio format. Audio books are very popular nowadays, and a lot of people are trying to do it. They don’t have the skill to do it themselves. They don’t have the equipment to do it themselves. We have all of that in our studios. So, we should offer that up.

Lee Kantor: [00:00:49] And we recently picked up a client. He already had a book written. He was looking to — he had the rights to do the audio book himself, he didn’t know how to do it. And together, we figured out a way that we would make it work for both of us. In our specific instance, he is doing the recording himself with equipment that we’ve lent him. And then, we are going to be doing the editing and the getting it ready for audible. And that’s all available on the audible website. I think it’s ACX, if you Google that, you’ll be able to find what they need in terms of in order to publish it there. And we’ve put a young person on it, and we’re just facilitating it. And we’re going to pocket a nice chunk of change for making that happen.

BRX Pro Tip: Delivering Content Transcript

Stone Payton: [00:00:00] And we are back with Business RadioX Studio Partner Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in this segment, let’s talk about how to deliver content for our clients.

Lee Kantor: [00:00:13] Content is one of our superpowers. In the act of doing the interviews, obviously, that is the starting point for a lot of the content, but it is not the only place where content lives. Some of the content is the pre, during, and post-show social media engagement. That is part of the content. Part of the content is the email ask to be a guest. That’s part of the content. The actual interview that we do with our guests is another part of the content, which opens up even more content because you can take that interview and use it by itself as a podcast, you could use it by itself as a live radio broadcast, you can cut it up, you can transcribe it, it could be blog post, tweets, it could be social media. You can use chunks of it as soundtracks for video. The amount of content that we create, it’s literally months’ worth of content for every interview if you really wring out all the juice from a given interview or a given episode.