GWBC Radio: Madianite McNichol with Madianite Concierge Gifting Services


Dr. Madianite McNichol, President and CEO of Madianite Concierge Gifting Services, is a research pathologist, born in Haiti, Cap-Haitian, but raised in the Turks & Caicos Islands by a single mom of 8 sons and 2 daughters.
Madianite currently lives with her husband and 2 daughters in Buford, Georgia. She’s a former bodybuilder/figure competitor and enjoys weight-lifting, running marathons, shopping, and spending quality time with her family.
Connect with Madianite on LinkedIn and follow Madianite Concierge on Twitter and Facebook.
Show Transcript
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.
Lee Kantor: [00:00:16] Lee Kantor here. Another episode of GWBC Radio’s Open for Business. And this will be a fun one. Today, I have with me Madianite McNichol with Madianite Concierge Gifting Services. Welcome.
Madianite McNichol: [00:00:34] Thank you.
Lee Kantor: [00:00:36] Well, can you tell us a little bit about your service? How are you helping folks?
Madianite McNichol: [00:00:42] Oh, well, Madianite Concierge Gifting Services is a gifting experience company. Our main focus is to help that busy professional or that creative entrepreneurial innovative business to make an experience out of all their gifting occasion by taking the task of gifting completely off their hands and handling the entire process from sourcing and branding their gifts to beautifully wrapping and delivering to their recipient, we handled the entire process, whether it is a gift, something tangible, or an experience that they like to curate on their gift recipient.
Lee Kantor: [00:01:23] So, now, what makes a good gift? How do you know what the appropriate gift is for your client?
Madianite McNichol: [00:01:32] Well, that decision is really driven by a complication that we would typically have with our gift cert, if you would like to refer to them as that. The person looking to gift something would advise us on that recipient. Through a quick survey, we can determine whether that gift recipient is someone who would enjoy expensive wine, for example, or someone who will enjoy craft, or someone who perhaps does not prefer a chocolate or is allergic to nuts. And so, the experience is really tailored and catered for that recipient, so that it is something that is useful but, at the same time, can convey that recipient’s gift of gratitude.
Lee Kantor: [00:02:26] Now, how did you get into this line of work? Were you always good at getting people gifts?
Madianite McNichol: [00:02:32] It’s funny you ask. I’ve always been creative. And so, we discovered that there were a lot of creative entrepreneurs or innovative businesses that were looking for unique but yet convenient way to engage with their prospects or their clients. So, it was a no brainer that a service that can take that task completely off their hands, so that they can focus on running the business was essential.
Lee Kantor: [00:03:05] Now, what’s been the most innovative or interesting gift you’ve ever gifted for someone?
Madianite McNichol: [00:03:15] Well, it’s probably more common than people think but for us was very interesting. For example, we had a client that reside here in Georgia but really wanted to curate a experience for their son-in-law who was in the Virginia area that was really into craft beer. So, what we did is scoured their location around the Virginia area and talked to different brewers in that area to create a one-of-a-kind experience for that son-in-law. With our concierge approach, we were able to put a package together that would allow them to taste craft beer, some souvenirs from different brewers, and really tailor and create a unique day.
Lee Kantor: [00:04:03] So, you-.
Madianite McNichol: [00:04:04] So, although that sounds fairly common, but it was really something unique because it required some research.
Lee Kantor: [00:04:11] Now, so your client’s aren’t necessarily business people. They might just be doing this for a relative.
Madianite McNichol: [00:04:19] Correct. So, Madianite Concierge Gifting Services provides … there are two legs to our service. We provide a service for individuals. And then, we provide a gift event, calendar management for business owners’ event.
Lee Kantor: [00:04:36] Now, being a business that is run by a woman, do you think that there’s certain things that make it maybe challenging, more challenging that a man would face in business?
Madianite McNichol: [00:04:52] Absolutely. Women, there are many challenges that women entrepreneurs or women in business face. One of them is really defying social expectations. And most cases, women in business are expected to be a little bit more subtle and ideas-forward with their offering, especially during networking event. So, it goes with challenge. If a woman is a little bit too forward, you’re perceived as aggressive; whereas, if a male business owner may have had the same approach, then you would be considered as sharp or someone who’s very business savvy. But for women, it is perceived as aggressive.
Madianite McNichol: [00:05:43] Another challenge we face, and I think many business face that, is securing funding. A lot of women-owned businesses perhaps aren’t taken as serious. They’re probably perceived as hobby. And so, funding is not readily available. So, that’s a few, two of the many challenges that women in business will face.
Lee Kantor: [00:06:06] Now, do you have any advice for a woman that’s starting up a brand new business? What are some of the things that you wish you would have known when you started?
Madianite McNichol: [00:06:19] When I first started Madianite Concierge Gifting Services, one of the things I wish I knew early on is to be part of a community or part of an organization that will support and provide mentorship, especially in my line of business, it was not in a financial arena or one of those business arenas that are probably most common. And so, for me, finding mentors and organization that really could foster my creative endeavors was pretty hard. So, I wish I knew more communities and women organization that I could become part of to have that support.
Lee Kantor: [00:07:16] Now, how has GWBC helped you?
Madianite McNichol: [00:07:21] GWBC was actually one of the organizations that we stumbled upon that really has been instrumental in our growth, whether it was mentorship and really a wealth of resources that we could tap into. And so, there have been a great contributing organization to get to where we are currently.
Lee Kantor: [00:07:48] And when you going about doing your business during this difficult time, has there been any challenges that you’ve had to overcome during this crisis?
Madianite McNichol: [00:07:59] During this current crisis, this pandemic we are facing, some of the challenges that I think I’m facing and everyone is really finding unique ways to pivot and keep our business relevant; although our business is one that you would think would be most commonly used around this time of this pandemic because most people aren’t able to leave their home. So, using our service to stay connected to their loved one has increased, but sourcing the products that we need to provide a gift and the experience has also been difficult.
Madianite McNichol: [00:08:40] So, finding ways to remain creative and sourcing product that’s unique and really meeting the need of our client has been challenging. So, we’ve pivot with offering online tutorial where our client can probably design or create gifts that can be made from from home with products that’s already in their home. And so, we’re finding ways to meet that challenge by providing other options.
Lee Kantor: [00:09:16] So, you’re spending some of your time educating rather than necessarily selling, but that way, you can stay in front of the people that are important to you without being too salesy.
Madianite McNichol: [00:09:31] Exactly.
Lee Kantor: [00:09:32] And it is a tricky time now. How do you think that businesses in general are handling this new kind of work-from-home environment where maybe they were used to go into an office, and, now, they’re at home, and they’ve got their kids and their spouse, and it could get chaotic?
Madianite McNichol: [00:09:53] It could. It could really get chaotic. One of the things I think business owners or people who were formerly commuting or having to leave their home to do business, it’s hard for them now because they have to really find the balance because when you’re home, it’s hard to separate the two. You could have your business hat on all day but finding the balance to take time away, and enjoy a walk, or just really stepping away from your machine or your day-to-day routine to balance that one day out.
Lee Kantor: [00:10:38] Now, in your business, you mentioned the importance of having as a great support system. And you talked about GWBC. Are there other areas you go that kind of support you?
Madianite McNichol: [00:10:52] Yes, I have made it a point to join local chambers. Right now, we reside in Gwinnett. So, being part of the Gwinnett Chamber of Commerce, being part of the Atlanta Black Chambers, and being part of different organizations that we can tap into for resources.
Lee Kantor: [00:11:12] And then, does that help you just find other kind of like-minded business people, or do you get some education, or do you get some business? Like, what keeps you coming back to those meetings?
Madianite McNichol: [00:11:27] All of the above, really. There are resources for business owners, whether you’re just starting out or whether you are a veteran. There is exposure to connection and, also, exposure to look like-minded individuals that you can collaborate with and be inspired. So, really, all of the above.
Lee Kantor: [00:11:52] And now, if somebody wanted to learn more about Madianite Concierge Gifting Services and wanted to reach out to you, do you have a website?
Madianite McNichol: [00:12:01] Yes. If someone was interested in our services, we can be reached at www.madianite.com. That’s www.madianite.com.
Lee Kantor: [00:12:25] Well, thank you so much for sharing your story today.
Madianite McNichol: [00:12:29] Thank you. Thanks for having us.
Lee Kantor: [00:12:29] All right. This is Lee Kantor. We will see you all next time on GWBC Open for Business.
About Your Host
Roz Lewis is President & CEO – Greater Women’s Business Council (GWBC®), a regional partner organization of the Women’s Business Enterprise National Council (WBENC) and a member of the WBENC Board of Directors.
Previous career roles at Delta Air Lines included Flight Attendant, In-Flight Supervisor and Program Manager, Corporate Supplier Diversity.
During her career she has received numerous awards and accolades. Most notable: Atlanta Business Chronicle’s 2018 Diversity & Inclusion award; 2017 inducted into the WBE Hall of Fame by the American Institute of Diversity and Commerce and 2010 – Women Out Front Award from Georgia Tech University.
She has written and been featured in articles on GWBC® and supplier diversity for Forbes Magazine SE, Minority Business Enterprise, The Atlanta Tribune, WE- USA, Minorities and Women in Business magazines. Her quotes are published in The Girls Guide to Building a Million Dollar Business book by Susan Wilson Solovic and Guide Coaching by Ellen M. Dotts, Monique A. Honaman and Stacy L. Sollenberger. Recently, she appeared on Atlanta Business Chronicle’s BIZ on 11Alive, WXIA to talk about the importance of mentoring for women.
In 2010, Lewis was invited to the White House for Council on Women and Girls Entrepreneur Conference for the announcement of the Small Business Administration (SBA) new Women Owned Small Business Rule approved by Congress. In 2014, she was invited to the White House to participate in sessions on small business priorities and the Affordable Care Act.
Roz Lewis received her BS degree from Florida International University, Miami, FL and has the following training/certifications: Certified Purchasing Managers (CPM); Certified Professional in Supplier Diversity (CPSD), Institute for Supply Management (ISM)of Supplier Diversity and Procurement: Diversity Leadership Academy of Atlanta (DLAA), Negotiations, Supply Management Strategies and Analytical Purchasing.
Connect with Roz on LinkedIn.
About GWBC
The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. 
GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.
Nelson Sivalingam with HowNow

Welcome to Daring To, a podcast that finds out how CEOs and entrepreneurs navigate today’s business world – the conventions they’re breaking, the challenges they’ve faced and the decisions that they’ve made, and lastly, just what makes them different.
Nelson Sivalingam is a serial entrepreneur and award-winning filmmaker. In 2016, Nelson co-founded and is currently the CEO of intelligent learning platform HowNow, which helps organizations build skills and work smarter by connecting them with the knowledge they need when they need it – everywhere they already work
HowNow brings together scattered knowledge that lives in different apps, systems, websites and the minds of talent, inside and outside of the organization, into a single, searchable platform. Using leading Artificial Intelligence, HowNow connects the right people with the right learning resources based on their role, team, skills requirements, and organizational goals.
With HowNow, organizations can empower people to learn faster and work smarter with on-demand access to relevant knowledge everywhere they already work – in their inbox, helpdesk, chat tools, on mobile and hundreds of other places.
Connect with Nelson on LinkedIn and follow HowNow on LinkedIn and Instagram.
Show Transcript
Intro: [00:00:02] Welcome to Daring To, a podcast that finds out how CEOs and entrepreneurs navigate today’s business world, the conventions they’re breaking, the challenges they face, and the decisions that they’ve made. And lastly, just what makes them different.
Rita Trehan: [00:00:19] Well, joining me today on Daring Two is CEO Nelson Sivalingam, who is the CEO of HowNow. What a great name for a business, HowNow. I mean, it’s like the question that everybody wants to ask about anything that’s going on in the world right now. So, tell us a bit about what HowNow is, because I guess it could be a lot of different things. But put it in your own words. How would you describe your business?
Nelson Sivalingam: [00:00:41] Yeah, it sure. So, Rita, thanks for having me on first. And I guess, HowNow, it’s a workplace learning platform. And we essentially connect people with relevant learning at the point of need, so they can work smarter and upscale faster. And that’s essentially what we do. We work with organizations everywhere from your kind of fast-squaring scale-ups all going up to your corporate enterprises.
Rita Trehan: [00:01:05] So, I’ve got to say, I mean, it’s got to be impressed by you. For a guy that started his first business when he was at university, how do you get from making T-shirts to designing and putting together an online learning platform, which, right now, must be incredibly in demand? So, do you agree of that entrepreneurial spirit come from? I mean, cutting T-shirts to film making, I believe. Do you want to kind of allude to that a little bit?
Nelson Sivalingam: [00:01:33] I think the filmmaking came first. I think there was always a love for films. Myself and my brother, we both loved it. Mom pretty much says she raised us on a movie diet. And so, naturally, we watched a lot of films. One day, you think, “Oh, I could make better films.” And then, got into it like that. So, we ended up kind of setting up our production company. I call it a production company, but it was really a big call for us to get paid to make commercials, music videos, and then, naturally get that money to make our own films.
Nelson Sivalingam: [00:02:05] And the T-shirt business, I think every entrepreneur this generation probably has a rite of passage has had a T-shirt printing business at some point. And ours was just like that at university to my friends and myself, we were like, “Yeah, you know what? A T-shirt that expresses how you feel would be great.” And we, then, applied for a little loan or, actually, a grant that university gets to support entrepreneurs. And I went to Austin University. And we got the grant. And I remember sitting down at the dining table after we got this. I think it’s one thousand pound grant. And we were planning this big holiday we were gonna go on after we sold-
Rita Trehan: [00:02:43] I love it.
Nelson Sivalingam: [00:02:43] … thousands and thousands of T-shirts. And little did we know that that money wasn’t even enough to get started. I mean, there’s quite a sad story around that because we were trying to buy stock from a manufacturer in China, and we didn’t realize how expensive it was to get quality shirts, and we didn’t have enough money for it. So, in the end, we ended up printing thousands of black and white t-shirts that we couldn’t, in the end, plug. So, lessons learned.
Rita Trehan: [00:03:12] You see, there’s quite an interesting story. You know, you thought that everybody having a rite of passage is sort of making the own T-shirt. So, as students or whatever, I remember when we were at school and we finished school, we would sign each other’s shirts or T-shirts as we were leaving. It was kind of like a rite of passage. And maybe you’re right. it was always in us to sort of create this T-shirt kind of business. But actually, you had a massive learning from that. Do you think like too many entrepreneurs sort of go in without enough sort of understanding of the business that they’re getting into? Or do you think that that’s something that actually all entrepreneurs have to go through to be able to be successful in the future? What’s your views on that?
Nelson Sivalingam: [00:03:51] Yeah, I think it could be either way. But I think the one thing that I think has to be consistent is your ability to learn and your ability to learn fast. And I think when I see … I meet a lot of founders and entrepreneurs, and I think the single defining trait for me is not how much they know or how much they didn’t know about a particular sector that they now operate in, but it’s their ability to be able to just absorb knowledge and to proactively put themselves in situations where they can learn and they can learn faster.
Nelson Sivalingam: [00:04:25] And I think, when I look back at all the different things I’ve tried that didn’t work, and there’s more things that didn’t work than the ones that did work, and all of those, I just throw myself in an environment where I can try something and learn from my hands-on experience. And I think whether it’s that film making or the T-shirt printing business, there’s lessons from each one of those to take. And I typically, now, more proactively, I retrospectively look back when things go wrong or when things go right and ask myself, “Would it have been possible for me to learn that lesson faster? And if so, what should I have done?” And so, that’s the kind of common question I ask myself, and it’s a trait I think and founders need to have.
Rita Trehan: [00:05:09] I love that concept of asking yourself. I think that’s the first time I’ve ever heard somebody say that about it’s not about necessarily what you learn from it, but how could you have learned it … how could you have learnt about it faster? So, how could you pick up the speed in seeing some of those problems, or issues, or challenges, or even opportunities earlier in the process? I think that’s a really valuable insight. I love it when I get guests. I always get something. So, I think, like, why can’t I think of that? That is such a cool way of thinking about it. I think that’s a really valuable, sort of, tip for most people actually in any job that they’re doing. It’s like when you have something that doesn’t go the way that you want it to, like what could you’ve done to get to that stage earlier in the process?
Rita Trehan: [00:05:52] Now, most listeners won’t necessarily know this about you, but you and your family actually came over from Tamil and had quite a tough time. You were a young kid, and your family was escaping the troubles of Sri Lanka at the time. I mean, do you think that has made an impact on you, that’s made you sort of fight, be a bit of a fighter and not give up, or do you think that, actually, that didn’t really have that impact, it’s just to you are?
Nelson Sivalingam: [00:06:25] Yeah. So, I guess, my parents in about, I would say, 32 years ago, they migrated from Sri Lanka over to the UK. I was actually born in London, but my older brother, he was born in Sri Lanka, and he came over with my parents. And so, I guess what it does do is I always look back on the fact that that’s a huge risk for anyone to be able to take. And I think every migrant can probably relate to the idea that you’re leaving everything you have, and especially you’re leaving a war-torn country, and you’re leaving not out of choice but out of necessity. You’re essentially leaving everything you have behind. So, your resources, your home, your family, your friends, and just start in a completely alien world and to start from the bottom. And I always think that’s a huge risk.
Nelson Sivalingam: [00:07:18] And when I compare it with any risk I’ve taken in my life, it doesn’t really compare. I would most likely never take a risk of that scale in my lifetime. So, what I always think about is, what am I doing with this risk that my parents have taken? They’ve taken this risk. And now, I have a setup that they didn’t have. So, for me, it’s a question of, am I making the most out of what I’ve been given? And to me, the idea of being in a job that I didn’t enjoy and doing that for a long period of time just to earn a bit more money than my parents did it to get the house, the car, and all of that was it me paying respects to what they had done and what they given me?
Nelson Sivalingam: [00:08:06] And they’ve essentially given me the opportunity to be able to take these risks and with relatively little to lose. And I want to make sure I’m making the most out of it. So, that’s what it’s done. In terms of me pursuing an entrepreneurial career, it comes from that idea. And also, my dad having grown up in a war-torn country, I was quite political from a young age. And hence the reason why my name is Nelson, named after Nelson Mandela. My older brother’s name is Guevara, named after Che Guevara, and my little boy’s name is Anthony off after Mark Anthony. And with this namesake to live up to, my dad was always about doing more and stepping out of your comfort zone. And I think that came from the fact that he sets out of his comfort zone. And I think all of those little things probably drive you to make the decisions you do.
Rita Trehan: [00:09:03] Well, you know what? I think, this should have like a kudos to your mum and dad when they’re listening to this one, in honor of them for, like, giving you guys such great names and putting that much. In a way, sort of shaping you guys to do something more than just be satisfied with life. So, massive shout out to them when they see to this. Yeah.
Rita Trehan: [00:09:25] So, look let’s talk a bit about this entrepreneurial spirit because lots of people would want to be entrepreneurs. And you talk a little bit about your passion. And you’ve got to do something you’re want to be passionate about. You didn’t want to just do a job that you could do and earn some money, but it was something that you really felt you needed to do. And clearly, the big company wasn’t for you. You started your career in some big companies and chose, “Yeah, that’s not for me. I’m not suited to that.” How do you think people need to decide what the right career path is for them? Like choosing to be an entrepreneur or not, like, for you, what were the choices that you went through in making that decision?
Nelson Sivalingam: [00:10:05] Yeah, sure. So, I don’t think I started off saying I wanted to be an entrepreneur. And even when I worked at a couple of big companies, and to be honest, both of these companies had great cultures, it’s just I didn’t enjoy being part of such a large organization where it didn’t matter what you contributed up until you got to a certain level, the impact of those contribution was always quite minimal. And so, I think when I left the kind of larger corporate environment, it was more so to be a part of smaller teams where I could have more impact, and I can see the consequences of my actions within a workplace.
Nelson Sivalingam: [00:10:43] And so, when I left, it was the intention of joining a small company. But at the time, I just happened to get an idea. We still had our production company going, and we’re working on a few things. And then, we thought, actually, if we turn this into this kind of tech business, we might be able to make enough money to one day go produce our own films. That was really what drove me to kind of start HowNow. And so wasn’t the idea of becoming an entrepreneur.
Nelson Sivalingam: [00:11:11] But that being said, when I look back retrospectively now, and I hear people talking about, “Do I quit my job? And do I take that risk? And do I start a business?” there’s one common misconception I’d like to point out is that people think by starting a business, you’re taking a huge risk. And there’s this common association that if you’re a risk taker, you start a business, but I don’t actually think that’s the case. I think there is a bigger risk working for another organization because whether you get made redundant or let go is not in your control. It’s within the control of someone else in many, many layers of hierarchy and authority above you. And to me, that is a risky place to be.
Nelson Sivalingam: [00:11:56] And more so, more than ever before, we realized that during these last couple of months that it’s not a safety net, and it is being risky even if you are being employed by a company; whereas, on the flip side, if you’re a freelancer, or self-employed, or you’re an entrepreneur, you are very much in control of your destiny. No one’s letting you go. And whether you bring in money or not is very much down to you. So, to me, starting a business is me being risk averse. And me being risk averse is me having more control. So, I think people need to flip the way they look at the risk quotient of starting a business is what I would say.
Rita Trehan: [00:12:36] So, I mean, again, you give a really interesting insight as to how you look at things. And it seems to me that the way that you look at things in general and how, probably, you’ve looked at your business is almost like turning on its head and think about almost like the alternative, the opposite of what normally comes to mind around how you think about things. If I think about your learning platform, I mean, you’ve got 500,000 users, is that right, on the platform?
Nelson Sivalingam: [00:13:03] Exactly, yeah.
Rita Trehan: [00:13:03] And I’ve got to say, I’ve been around the block a little bit. I like to describe myself as seasoned rather than out, right? But learning platforms have been around for a long, long time, but yours clearly has captured the imagination of people. And I guess maybe it’s because you’ve had this kind of like alternative view of looking at how people learn. So, tell us about what makes it so different? Because on the skeptic, right? I’ve been around, I’ve been in a job, I’ve seen like loads of learning providers. There are hundreds of that there. What’s so different about HowNow that people are obviously finding really interesting in your company? I mean, you’ve raised a lot of money and got some good backers. So, there’s something in there that’s quite unique. What is it?
Nelson Sivalingam: [00:13:49] Yeah. So, I would say there’s a couple of things that happen. On a macro level, what’s happened is, like you said, you’ve been in the HR space, and you know when you say learning, typically, people refer back to the LMS. And the LMS within your organization, to a large degree, over the last couple of decades, has been used of mandatory and compliance training.
Rita Trehan: [00:14:09] It’s really bad normally, isn’t it? It’s really bad.
Nelson Sivalingam: [00:14:12] Exactly. And so, it’s very much been top down, one size fits all, a uni-directional flow of knowledge, and like I said, it’s compliance and mandatory. And so, what’s happened though more the broader cultural shift where people now realize that compliance might save you from a lawsuit, but it’s not going to save you from disruption. And that’s why some of the biggest industries in the world are being disrupted by startups and scaleups in every sector you can think of.
Nelson Sivalingam: [00:14:40] And so, when you look at, okay, compliance is not enough, we need to essentially build a continuous learning culture to ensure that we’re staying ahead, that’s when you realize your existing learning technology and your existing learning ecosystem and infrastructure wasn’t designed to drive continuous learning. And the easiest way to know that is if you ask an employee in your company, “When I say learning within the workplace, what comes to your mind?” If they turn around and say, “Oh, it’s that thing you asked me to do at the end of the month where I have to do it by a certain deadline, and I need to take that box,” then you don’t have a continuous learning culture.
Nelson Sivalingam: [00:15:18] Now, once you come to that realization, and we came to that realization, and one thing me and my other founders and a wider team have in common is we’ve all been victims of really bad training within the workplace, so we know what bad training looks like. So, about four years ago, we asked ourselves the question, “What would learning look like if you built it from scratch today?” That’s the question we’re answering. We’re not trying to retrofit your legacy on a message. We’re not trying to build on top of it. We’re asking the question of a lot has changed about work, alot has changed about the technology and our relationship with technology as a consumer, how do we take all of that into account and answer this question of what learning would look like today?
Nelson Sivalingam: [00:15:58] And I think that’s what’s happened. I think that’s the response we’re getting with HowNow, because a lot of organizations who had already realized this problem were essentially using a bunch of different tools to hack together solutions, so they can drive the learner engagement up, but they were using tools that weren’t designed for learning. So, when we came about with a completely different focus, a focus of having a single access point for all of your learning, regardless of where that learning lives.
Nelson Sivalingam: [00:16:26] So, whether that learning lives in dozens of different internal app systems and experts, or it’s an external content library, or it’s a global podcast, let’s bring this all together into a single front door because even your most motivated employees don’t know where to go to find the thing they need when it’s scattered across multiple places. And once you put it all together, you can now leverage data and AI in a way to personalize learning to make it meaningful. And this wasn’t possible when you’ve got a small manual team who have to essentially personalize it based on what team you belong to or what role you belong to. That’s not personalizing it in a meaningful way and it doesn’t address the skills gap crisis you have in your organization.
Nelson Sivalingam: [00:17:11] And the last thing that we did that was quite significant is, right now, you typically take someone out of work and into training or into their LMS, but it makes more sense to take the learning and to send it to the places where we work. So, embedding learning within the workflow. And that’s what we did is beyond that, whether a mobile app, we have a Slack app, we have a Microsoft Teams app, and we integrate Salesforce. So, it doesn’t matter where you spend most of your day, the relevant learning is only one click away. And so, you’re able to, now, learn and share knowledge in the flow of work. So, there’s a few things that we completely changed in terms of how learning is done within the workplace. And I think that’s what people have resonated with. And that’s pretty much taking a learn-first approach rather than an admin-first approach to learning.
Rita Trehan: [00:18:01] So, let’s talk about that. I mean, obviously, we’ve got to talk about COVID-19, I hate to say, but we do. And I know lots people are probably thinking they’re coming away to not hear about it. But hopefully, we’re going to talk about it in a positive way. We’ve seen statistics that are showing us that more and more people are taking online courses at the moment as they’re homebound and remote working. They’re using this opportunity to sort of like enhance their skills, and capabilities, and actually grow different capabilities or just learn about new things. How you, as a company, trying to help respond to that because it’s clearly a demand that’s coming? What are you doing to help companies or individuals think that through that this is an opportunity to sort of grasp new skills and new capabilities? Are you doing anything in that area?
Nelson Sivalingam: [00:18:46] Yeah, for sure. So, I guess in the short term, we’ve got a campaign to support furloughed employees. So, any organization with furloughed employees, we’re offering our platform for a pay what you want. Now, when we say pay what you want, people are like, “Hmm, what do you mean?” Seriously-
Rita Trehan: [00:19:02] It’s like the honesty bar, isn’t it? It’s like the honesty bar.
Nelson Sivalingam: [00:19:02] Yes, exactly. And honestly, if people didn’t want to pay, no issue whatsoever. They can have it for free. And we’re giving it away for free. For three months, they can use it, and they can support their furloughed employees. But if they did want to pay all of that money, we support an incredible organization called Room to Read who support millions of vulnerable children who, in particular, have been affected by COVID who have no access to school. And the consequences of them not having access to education is significantly worse than what we see in this country. And so, that’s where the money goes if you do decide to pay.
Nelson Sivalingam: [00:19:43] Now, what you get with that is the entire platform. We’re not cutting back. And what that does is it saves a lot of time and effort from the perspective of the LMS team and the people team, where our platform already generates a range of resources across every business function, everything from developing skills but also things to help you with proactively dealing with your mental health. We curate resources around managing your personal finance and all of that is there. So, on the short term, our platform is there to support your furloughed employees. So, if you’re stuck and you don’t know how to continue to engage your furloughed … and that’s what’s important, you want to be engaging your furloughed employees. You don’t want them to feel like out of sight, out of mind. And you don’t want them to feel there’s a reason why they’ve been left out. And so, we’re there to help with that.
Nelson Sivalingam: [00:20:31] But on more, I guess, mid to long-term, I think there are a few things organizations have realized now. The first thing is this will change a lot of things moving forward, and digital is here to stay. So, all of these organizations have predominantly depended on face-to-face training. They now realize they need to have something in place. And they know that thing is not their traditional LMS they were using for compliance training. That’s not the thing that’s going to get people engaged. And so, they’re looking for solutions to that.
Nelson Sivalingam: [00:21:01] The other thing people realize is newly remote teams are always surprised by how much knowledge is locked up in the minds of the people who work in the company. And so, what you end up doing is you end up slacking or messaging people the same question over and over again to get the answers. And so, organizations realize they need to centralize and bring all of this knowledge together. And so, you can put the collective intelligence of your company to work. And that’s where something like HowNow can help is it’s not just a top down LMS create all of the content, but it’s empowering a bottom-up approach where all of your internal experts can contribute to the knowledge.
Nelson Sivalingam: [00:21:40] So, I think there are a couple of the things that we’re seeing changing and where we can help people over the longer term. And also, we’re now reading data and stories about how people who had Office 365 for a very long time are now starting to use it a lot more. So, teams is getting more engagement. And other tools that you may have had is now getting a lot more engagement. That means what’s happening is a digital transformation project that would have typically taken you months is now being accelerated and condensed into a matter of weeks.
Nelson Sivalingam: [00:22:12] Now, when that happens, you need to make sure people are not left behind. And in order to do that, you need to surface relevant knowledge at the points of need to help people feel comfortable with this new technology. And that’s where HowNow can essentially help you with driving that digital adoption and making sure people are not left behind. So, that’s a few different ways of how we can help.
Rita Trehan: [00:22:36] So, let’s talk about that, because I think that’s something that is going to be coming. If it’s not in company spaces today, it definitely is going to be as soon as they come back to whatever we call it, the new normal and the abnormal, the new world, the future of work, who knows, right? You can call it anything you want. What we all know is that it’s going to be very different to how it’s been before. This idea of the digital transformation, which every company I can think of is set there on some sort of digital journey. And as you’ve said, they are trying to accelerate that.
Rita Trehan: [00:23:08] One of the key things, and you’ve talked about it, and I’ve talked about it is the fact that the automation of certain jobs and certain skills means that there’s a whole plethora of new capabilities that are going to be needed in the future. And equipping people today to have those skills and capabilities is really, really important. So, how do you think you can help companies or how should organizations like yourself be helping companies to really think that piece of the strategy through around how you make sure you’ve got the right skills and capabilities that you’re going to need in the future because it’s normally an afterthought, right, if we’re honest? Most companies wait until the end. And then like, “Oh, my God, what are we going to do? Help! Help!”
Nelson Sivalingam: [00:23:50] Great question, Rita. And I’m sure you’ve seen this in your experienced working in organizations. With skills gaps, it’s the genuine issue both as a business but also as a social issue. We’re essentially saying if people don’t start to upskill and reskill, they’re going to end up being socially and economically irrelevant. And that is a huge problem both socially and as a business.
Nelson Sivalingam: [00:24:16] Now, the first part of that as an organization is how many organizations actually know what skills they have within your organization. How many people? You get all kinds of KPIs that are measured within the business, but how many organizations measure skills? Now, in our experience, nothing.
Rita Trehan: [00:24:35] Zero?
Nelson Sivalingam: [00:24:35] Exactly. And that’s the reason why when you say you’re learning and development, typically, the metric that learning success is measured on is completion rates. It’s how many people completed the course and how many people passed the exam. But what we all know is just because you aced an exam, it doesn’t make you great at your job. And you need to be able to … that learning is not the end. It’s the means to an end. And the end is acquiring skills.
Nelson Sivalingam: [00:25:03] So, the first part of addressing this problem within an organization is measuring skill. So, within HowNow, what we essentially do is we collect and analyze millions and millions of job posts to identify what the most in-demand skills are for any particular job title. So the moment you join the platform, we know your job title, we can tell you based on market data, “These are the skills that you need to have.” At that point, for a process of self-review and peer-review, and that peer reviewed can be done by your senior colleagues or managers, and what we do is almost like a mini 360, but to get a perspective on your skills proficiency level for each of these skills.
Nelson Sivalingam: [00:25:43] Now, it’s deliberately designed to be light touch because what typically happens is companies pay a consultancy to come in and to spend 6 months to 12 months. They come up with a jobs family and a skills family. And by the time that job family or a school family is done, the market and the industry has changed, and there’s new skills, and there’s new jobs. But we can now leverage data to get a real-time insight into the skills that are required for each job.
Nelson Sivalingam: [00:26:09] And the reason why we base it on self-review and peer-review rather than an assessment is going back to what I said before, which is just because you’ve aced an exam, it doesn’t make you great at your job. But what does make you great at your job? If the people you work with can evidence the fact that, actually, as a result of you doing this learning, and can see you’ve acquired these skills, and you’ve become more proficient. So, that’s the first thing we help organizations do is measure skills.
Nelson Sivalingam: [00:26:36] Now, that changes the game completely because, now, you’ve got a real time insight into what your skills gaps are. Without being able to identify skills gap, you can’t close it. So, now that you can identify skills gaps, you can now leverage HowNow to personalize learning in a way where it’s directly addressing those skills gap and helping you close those gaps at the speed of business.
Rita Trehan: [00:27:00] So, are you seeing certain trends come out from that sort of analysis that you’re doing? Are there certain skills or gaps that you’re seeing certain organizations really lack or that they’re really skilled in? Or does it really depend on the the organization?
Nelson Sivalingam: [00:27:16] I think it definitely depends on sectors more so than the organization itself. It was like when we look at banking and finance, what we can see is there are quite a few new roles coming in. And as a result of these new roles, there are a lot of new skills coming in. And so, what we’re helping organizations do is essentially identify who are the people who need to reskill and to be relevant in today’s industry, in today’s market. So, the skills and jobs vary, like you would expect, based on sector, but there are some skills that you could do an annual needs analysis, but you might not get the real insight into what skills are missing within your organization. It’s quite black and white in that sense because you’re essentially using data to be able to identify those skills at the speed that you need to.
Nelson Sivalingam: [00:28:08] And so, people are, sometimes, surprised. Managers are, sometimes, surprised by where they see the gaps. But that’s exactly what this is designed to do is make sure you have access to that data. And it’s an important one because, right now, telling a manager that, “Oh, everyone in your team has completed course A,” is not really helpful. But telling the manager, “These are the skills gaps that you have, and actually these are the experts within your team who are really good at skill. So, why don’t you facilitate coaching and knowledge sharing amongst that group?” But without knowing the skills that you have in your organization, you’re unaware of the gaps and you’re also unaware of your experts.
Rita Trehan: [00:28:50] So, let’s talk about that group that are the advocates, and the champions, and the sponsors of platforms like yourself of what you’re trying to do, which is very novel and very, I would say, innovative. How do you get the CEO to be using your platforms? Let’s talk about those leaders at the top, senior leaders that actually have a very important role to play in this continuous learning concept. Is it easy to get them to buy in to this concept of them actually doing their own learning and assessment? Or is that still work to be done, do you think?
Nelson Sivalingam: [00:29:28] There’s definitely work to be done. I think we’re at the early part of learning, and development, and using an LMS being a bit of a tick box exercise. And I guess what we’re trying to help people do is think outside of that tick box and look at learning for the actual results it can drive. And I think people need to be able to see that L&D, typically in organizations, is looked at as a cost center.
Nelson Sivalingam: [00:29:56] Now, I definitely don’t think it’s a cost center. At the very least, it’s a value sense that L&D should really be a profit center because you’re basically looking at someone who can see where you want to get to as a business in terms of your goals, identify what’s holding you back from getting there in terms of skills and capabilities, and then help you close those gaps, so you can actually deliver on those goals. And that is someone helping you get from A to B.
Nelson Sivalingam: [00:30:23] And so, I think the moment CEOs in the C-suite give L&D a seat at the table, and look at L&D as a someone who can help you mobilize your talent in a way that wasn’t possible before, I think that’s a cultural change and, really, the mindset change that we need to see more. I mean, it really pains me when we’re speaking to an organization, and we just show them in the platform, and they turn around and say, “We don’t think our people are ready for this.” And by default, my response back to this is-
Rita Trehan: [00:30:57] How did you know? Yeah.
Nelson Sivalingam: [00:30:57] … do we realize that the consumer technology we’re used to using is far superior than what you were telling people to use as an excuse for your LMS? These are people who are using things like Spotify, Netflix, YouTube. And these are people who are teaching themselves how to do things by watching videos online. And so, consumer technologies come such a long way. For some reason, and I’m still not too sure why, when it comes to a workplace context, we tend to think people are less capable than they are when they’re consumers.
Rita Trehan: [00:31:28] I have a theory about that, and we’ll talk about that after the show because I want to make sure that we kind of cover everything that we need to. But I do totally agree with you that companies need to sort of like let them unleash that capability that, actually, people learned by doing these days. And when you get an app, you can get an instruction manual with an app, right? You go on the app, and you figure out how to use it, and that’s how you learn. And so, I think there are lots of ways to use learning platforms and learning new capabilities. But let’s talk about another sector because I think this is an equally important sector to be thinking about now, which is the education sector, which has been massively impacted by COVID-19. What do you see as the future for learning in the education sector?
Nelson Sivalingam: [00:32:12] Yeah, that is definitely an interesting space. And I thin, although we’re they’re primarily focused in kind of workplace corporate learning, we’re looking at this space thinking what needs to happen. And I think one of the primary requirements that I think private colleges or colleges, and schools, and universities in general, if your way of delivering learning is still very much one person in front of a lecture hall or kind of classroom and kind of broadcasting their message to people, then you could definitely digitize it. There’s no question about it.
Nelson Sivalingam: [00:32:50] The part that is challenging, and I think where educational institutes get stuck on, is there’s a social learning element. There’s a serendipity about being intellectual in a classroom with peers, and asking troubled questions, and exchanging that knowledge, that’s a large part of being on a campus is that social learning experience. Now, technology can definitely help you do that. I mean, the truth of it is a lot of us do our socializing online. I mean, even pre-lockdown, most of us were probably engaging with more people on social networks than we were physically. And now, more so, we’re doing our socializing on online. So, it’s definitely possible. But I think that is the mindshift or the transformation that educational institutions need to go through to understand it is possible, but it does mean you need to change the way you do things.
Nelson Sivalingam: [00:33:41] And the common, I think, mistake we’re seeing happen with kind of educational institutions is they’re trying to take exactly what they do within a classroom and a lecture hall directly online in a Zoom call, and that doesn’t work because you’re not. It’s a different medium. It’s a different mode of delivery. And you need to make sure you change your content to suit that, so it’s more of a native experience.
Nelson Sivalingam: [00:34:07] And the other area is the examination part. Now, even pre-CVOID with universities and colleges who do use digital learning, when it came to the assessment and exams, most of them still sent you into a school gym to take the exam. Now, that defeats the purpose. If you’ve used technology for the learning experience, then why are we not using technology for be assessment part? Also, technology will help us assess people in a completely different way. Rather than leaving it down to this one final end-of-year exam, we can now leverage technology to create more hands-on ways to practice and see knowledge being applied within the context it should be.
Nelson Sivalingam: [00:34:51] And I think there are better ways to get a assessment of someone’s capabilities than an exam. I was speaking to someone recently who is an apprenticeship provider, and they were saying how they’ve got this particular student who they think is one of the best students to come through the program that isn’t great at creating reports, and that’s what’s required for the assessment process. What happens to an individual like that? Technology can help us create more of a diverse learning environment. Not everyone reads well, not everyone resonates with videos, and not everyone learns well within a lecture hall or a classroom. Technology will help us support a more diverse learning community. And I think that’s where educational institutes need to look towards.
Rita Trehan: [00:35:35] I think, again, there are some really valuable points there for the education sector to take into account. And I also think for businesses because I think what we are seeing is a shift from learning from the exam-taking, as you put it, to actually what’s the skills and capabilities that are going to be needed in the future are those kind of reasoning skills and analytical skills, those thinking skills, those problem solving skills. Those are the ones that companies are looking for. So, we have to almost change how we have children learn today, moving from like learning things in right fashion to actually being able to sort of challenge and question and understand the whys behind certain things as opposed to just saying, “This is what this passage tells me.”
Rita Trehan: [00:36:17] So, I think there’s significant scope for seeing maybe for all of what COVID-19 has brought in terms of things that have not been great, there is so much opportunity to go forward in how we can think about changing the world of business, the world of society, and really take some of the learnings that we’re seeing and leveraging technology to help us out.
Rita Trehan: [00:36:39] So, look, let’s just get back on a couple of last questions. Let’s get back to being a bit more personal. So, you and your brother, come on, tell me what that’s like working together. I don’t know, but I can’t imagine working with my brother and sister together. I think we’d last for … we managed to do it on school holidays with my parents’ business, but that’s probably about the limits of what we could do. So, what’s it like starting a business with a family member? Would you recommend it? What are the highs? What are the lows?
Nelson Sivalingam: [00:36:39] To be honest, Rita, we’ve done it for so long, and I don’t think, I can’t really remember any any other way. And definitely, there are certain things that are inherent, like the trust that you had therefore, and that’s an important thing to have in a co-founder. And we work well, and we’re interested in similar kind of things, and to a large degree, we share a world view. And so, I think all of that is possible. But obviously, as siblings, you do argue a lot, and that’s still there, but we probably spend less time arguing about work and spend time arguing about other things. And so, yeah. So, for me, it’s been great working with my brother. And I think, yeah, you should really ask him as well to see if he feels the same.
Rita Trehan: [00:37:59] He might put a comment on when he sees the podcast and listens to it. He might have his own views about what he thinks about working with his younger brother. But lets talk about, so what’s the future? I mean, you’ve just got this big round of funding. What do you see as the feature for your company now? Where next?
Nelson Sivalingam: [00:38:15] Yeah. I think, in the same way we spoke about the industry and the macro level, we’re still at the early stages of a big change happening in workplace learning. And I think we’re at the forefront of that change, and we are coming in to disrupt what is quite an embedded product category of kind of LMSs. And we’re just at the start of the journey, and it’s incredible that we’ve already got some kind of brilliant customers who are really forward-thinking, and then looking at learning as a way where they can drive performance people and wield results.
Nelson Sivalingam: [00:38:51] And so, we’re excited by that. It’s the great thing about being at the beginning is there’s so much more to do. And we’ve recently, in the last year, we kind of launched department office in South Africa, and we’ve got organizations we’re working with over there. We’ve just started awarding some of our new clients in Singapore, Malaysia, and the APEC region. We’re doubling down on the US as well. So, obviously, taking it to more companies. And that’s the great thing about what we do, it is a universal problem, and it’s a problem that every organization above a certain size faces. And so, yeah, there’s a lot more to be done there.
Nelson Sivalingam: [00:39:29] We’re also very much a product-led company. And so, we’re really excited about some of the things we’re working on to really look at how do you drive learner engagement, but also the ultimate goal of how do you connect people to the relevant learning, so they can build the skills that matter and skills that they need. And there’s some exciting stuff that we’re working on around there to really start driving even more innovation with a workplace learning. So, excited about growth both in terms of product, but also in sense of where can we work with customers around the world?
Rita Trehan: [00:40:04] Well, it’s refreshing to hear such a different perspective around learning and development. It’s been long due. And your enthusiasm just resonates through in terms of how passionate you obviously feel about this and your commitment to it. So, I always have a question I ask every guest, which is what is your daring-to moment? So, what would you say your daring-to moment has been over your life?
Nelson Sivalingam: [00:40:25] Rita, that’s a big one. Daring-to moment, I guess, for anyone who’s thinking about quitting their job and starting a business, although I thought it wasn’t much of a daring-to move, and everyone around me definitely made me feel like I was taking a huge risk, and it was probably a bad move to do, but I think leaving behind a large corporate life and all the comforts that come with it. And I think one of the biggest addictions we all suffer from is that monthly paycheck. And kind of breaking away from that addiction was probably my daring-to moment.
Rita Trehan: [00:41:06] I love the way you describe that, breaking away from that addiction. Yeah, I know what that feels like. Yes, I do. I can remember it well. So, look, and I think the only other thing like I haven’t mentioned, which, again, I am hugely passionate about is to seeing diversity in terms of entrepreneurs. And obviously, you represent that. I make a big deal about when I have a woman, a woman on my podcast, but I am equally passionate about making a big deal about seeing like people from diverse backgrounds actually making it and doing great things to sort of move society forward. So, kudos to you because I know that you are a great sponsor for Asian entrepreneurs, which we haven’t really touched on very much. But it is important to have young role models that are showing the way forward for people that anything is possible and that it’s that the diversity that brings us forward. So-
Nelson Sivalingam: [00:41:56] Absolutely, Rita. I could not agree more, and we need to see more of it. And if I can help in any way, if anyone is looking to break into the space and wants to have a chat, I’m more than open to speaking and having, now, virtual coffees. But I think it’s an important responsibility for everyone to take, whether you’re a business leader, a community leader, and whatever your circles and social groups are to drive the kind of mission of diversity, not just because it’s the right thing to do, but the net benefit outweighs what we’ve got right now. There is so much incredible data around diverse companies performing better and just better products. And I think it’s not just to do it for that reason, but there is a lot of positives that come out of it. And so, yeah.
Rita Trehan: [00:42:50] So, on that note, if people want to get in contact with you, or want to know more about you and HowNow, want to access some of those free resources that you’re offering, what’s the best way for people to contact you? LinkedIn? Website?
Nelson Sivalingam: [00:43:05] You can find me on LinkedIn. You can also find out more about what we do on gethownow.com. And you can also find us on LinkedIn. We’re also on Twitter. You can find me on Twitter at @thatnelsondude. And if you do want to get in touch, my e-mail address is nelson@gethownow.com.
Rita Trehan: [00:43:22] Okay. And if you want to know more about Dare Wordlwide, you can find us on www.dareworldwide.com. I wish I had such a cool Twitter name, but I don’t. It’s just @rita_trehan. Maybe I’ll think of adding something like dude or dudess. I don’t know. Maybe in the future. But you can listen to this podcast. And please leave your comments if you’ve enjoyed it. And do take the opportunity, ping CEOs out there to actually take advantage of these learning resources and demonstrate from the top how important learning is. So, thanks so much for being on the program. It’s been really great to have you on the podcast.
Nelson Sivalingam: [00:43:58] Thanks, Rita. Thanks for having me.
Joshua Bellows with Pure Maintenance of Georgia

Brought to you by OnPay. Built in Atlanta, OnPay is the top-rated payroll and HR software anywhere. Get one month free at OnPay.com.
Pure Maintenance of Georgia CEO, Joshua Bellows, is an experienced finance, operations and product management professional with multinational business experience in sustainable business methods.
Advises multiple companies. 10+ years’ experience in business management, COO and CFO roles, Venture Capital, business launches and exits.
Innovative and entrepreneurial. Excellent operational, marketing, analytical, communication, and interpersonal abilities. Thrives in challenging environments.
Connect with Joshua on LinkedIn and follow Pure Maintenance on Facebook.
What You’ll Learn in This Episode
- The services does Pure Maintenance of Georgia offer and how they work on COVID-19
- The dry-fog technology and how it differs from other disinfectant/sterilant. What is the three-part system?
- The facilities or companies that can benefit from this service
- The EPA List, the products the team uses, the safety and benefits of the products
About Our Sponsor
OnPay’s
payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
BRX Pro Tip: How to Use Google Keep

BRX Pro Tip: How to Use Google Keep
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, one of the things that I enjoy so much about being part of a family here at the Business RadioX Network is we learn from each other, we discover tools, we share those tools. One that you really like is Google Keep. Talk to us a little bit about how to use Google Keep.
Lee Kantor: [00:00:22] Yeah, I’ve always struggled with note taking apps, or note taking journals, or pads of paper, and I’ve had a million Post-it notes with all those things. They’re a stack of different things. And I decided to go and find an online tool that can, at least, archive this stuff, so I can search for it later on if I had some great idea or wanted to see if I had thought about any of this stuff before. So, I use Google Keep because as you know, I’ve sold my soul to Google, not Apple. So, I use Google products. And Google Keep is their note taking app. This is where I write the ideas for these tips on this. I have a thing that says BRX Podcast Tips. And then, whenever I have a new one, I just add it to this list. And I have this long running list of all the ones that we’ve done and all the future ones that we’re going to do.
Lee Kantor: [00:01:14] And that enables me to do it. I can type it. It’s an app for my phone. I could type it. It moves over to my laptop, so I can type it if I want to write more there. I can talk into it. It has a microphone. I can talk the tip into there. It connects to my calendar. It connects to all things Google. So, I really like it. It’s called Google Keep. And it’s what I use to keep track of notes, or ideas, or topics that I want to cover down the road.
Brittany Thoms with See.Spark.Go

Brought to you by OnPay. Built in Atlanta, OnPay is the top-rated payroll and HR software anywhere. Get one month free at OnPay.com.
See.Spark.Go Co-Founder, President and publicity maven, Brittany Thoms began her career in fast-paced agencies promoting national accounts through entertainment and sports-related events.
At age 25, with a desire to return to the city that captured their hearts— Athens, Georgia—Brittany and her husband Andy decided to strike out on their own. Together, they founded See.Spark.Go in 2007.
Brittany has worked closely with North American marketing departments at companies including Nike, Motorola, General Mills, Columbia Sportswear, Airstream, Kanakuk and Mutual of Omaha. See.Spark.Go has become a signature agency for public relations, digital media strategy, social media and marketing communications for local, regional and nationally-recognized brands.
She also serves as a board member for Eagle Ranch, Break Into Business, and advises several other nonprofits on a regular basis. Brittany prides herself on the fact that See.Spark.Go tells the best stories in the world — stories that matter.
Connect with Brittany on LinkedIn and follow See.Spark.Go on Facebook and Instagram.
What You’ll Learn in This Episode
- The importance of marketing and PR
- Preparing now for the next season with communications
- 3 tips for managing a team through change
- Why your marketing agency or dept. shouldn’t be the first to go
- Defining Relationships AND Results + Enthusiasm Wins
- Being a mom and a business owner during COVID-19
About Our Sponsor
OnPay’s
payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
Gene Kansas with Constellations

Brought to you by OnPay. Built in Atlanta, OnPay is the top-rated payroll and HR software anywhere. Get one month free at OnPay.com.
In his 20+ years in Atlanta commercial real estate — and inspired by a colorful, deep-fried, parade-filled, culturally rich upbringing in New Orleans, LA — Gene Kansas has garnered a reputation as a champion of historic preservation, adaptive reuse, community building, and storytelling through the built environment.
Each Gene Kansas project aims to blend an appreciation of culture and history with creative, responsible, and vital refashioning that brings new relevance to space and how it is used by clients, neighborhoods, and the city.
The founder and CEO of Gene Kansas | Commercial Real Estate, Gene leads with passion and purpose, with the ability of looking forward and a mindset of giving back. Company accomplishments include: the historic preservation of the Atlanta Daily World Building in Sweet Auburn, named the #2 Preservation Win by the National Trust for Historic Preservation in 2014; the catalytic marketing and design contest that helped save the Clermont Hotel; and his creative repositioning, value creation, and leasing for Amsterdam Walk, Historic Commercial Row, and Sweet Auburn Curb Market.
Gene is also the creator and founder of Constellations, “where stars come together to shine,” a civic, social, and culturally-based workspace in the re-imagined Southern Schoolbook Building on Auburn Avenue. Through that, Gene Kansas | Commercial Real Estate is the only firm in the city of Atlanta to serve as owner, operator, broker and developer of a shared workspace. Constellations won the ARC Award of Excellence in 2018, an Atlanta Urban Design Commission Award of Excellence in 2019, and was a finalist for ULI’s Award of Excellence in 2019. Constellations also gives Gene the opportunity to serve people two of his favorite things: free coffee, and free fresh-baked cookies.
Among many accolades, Gene received an Atlanta Magazine Groundbreakers Award in 2017, as well as the 2016 Ivan Allen, Jr. Legacy Award from the Georgia Institute of Technology. He was also named an Atlanta Business Chronicle “40 Under 40.” As the creator and host of the award-winning radio program Sidewalk Radio, Gene spent five seasons exploring life in the modern city through the lens of history and the context of community interviewing 270 leaders in Atlanta and beyond. Gene holds a Bachelor of Science in Entrepreneurship from the University of Arizona, and a Masters of Science in Digital Media from Georgia Tech.
Gene is married to DeAnna Kansas, and the couple have a son, Levi, who adores among other things: baseball, baking, art, and the Atlanta Botanical Garden, where Gene serves on the Board of Directors.
Connect with Gene on LinkedIn
What You’ll Learn in This Episode
- What a cultural developer is
- Constellations and the historic preservation of Atlanta
- Constellations is in the birthplace of the civil rights movement. What does that mean in terms of “caring for others”?
- Transitions amidst Coronavirus and future plans for GKD
About Our Sponsor
OnPay’s
payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
GWBC Radio: WITH/agency CEO Blair Brady

As the Co-founder and CEO of the WBE Certified WITH/agency, Blair Brady is an ambassador of the movement for female entrepreneurship and leadership as well as in diversity of talent. With her leadership, the award-winning agency has received recognition for its work in brand strategy, creative and advertising.
WITH proudly serves as an agency partner for Atlanta’s iconic brands such as AT&T, The Fox Theatre, Georgia Power, Kaiser Permanente of Georgia, EarthLink and others. Blair has also led the expansion of the agency’s business and Atlanta’s creative talents to new markets through the agency’s partnership with Pacific Gas & Electric in California.
Blair co-founded the WITH/agency in 2012 to find a better way to serve Atlanta’s brands. When Blair assumed majority ownership of the agency in early 2018 and became CEO; her mission for WITH was realized: to reveal a world that works better together by creating unmatched creative work for clients while progressing a vibrant culture focused on cultivating and empowering diverse talent contributing to the rise of Atlanta’s creative community. As a trailblazer, Blair’s leadership style is centered around her intentionality to be the change she wants to see in the world around her.
The WITH/agency is an Atlanta born and based agency with service offerings including creative, strategy, advertising, video production, and branding. As a purposely small agency serving big brands, WITH is making its mark on Atlanta’s creative scene.
Blair also advocates for Atlanta’s creative community through participating in key professional organizations including:
- The Forbes Agency Council – Member
- Metro Atlanta Chamber – Board of Advisors
- TimesUp Advertising – Board Member – Atlanta Chapter’
- Network of Executive Women (NEW) – Member
- Atlanta Advertising Club – Corporate Member and Event Host
Connect with Blair on LinkedIn and follow WITH on Facebook and Twitter.
Show Transcript
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.
Lee Kantor: [00:00:18] Lee Kantor here. Another episode of Open for Business, part of GWBC’s radio show that we run here at Business RadioX. Our guest today is Blair Brady, and she’s with the WITH/agency. Welcome, Blair.
Blair Brady: [00:00:33] Hi, Lee. Thank you.
Lee Kantor: [00:00:35] Well, before we get too far into things, can you tell us about the WITH/agency? Who do you serve?
Blair Brady: [00:00:41] I’d love to. We are a full-service marketing, advertising, and design agency right here in Atlanta. And we proudly serve a lot of Atlanta’s greatest brands AT&T, Georgia Power, Kaiser Permanente of Georgia, and another wonderful client that is really Atlanta’s gem is the Fox Theater.
Lee Kantor: [00:01:07] So, how-
Blair Brady: [00:01:07] Other clients … sorry about that, Lee. Our other clients include Pacific Gas and Electric in San Francisco. And also, a wonderful re-emerging Atlanta brand of EarthLink.
Lee Kantor: [00:01:22] Oh, wow. I was with EarthLink when they were MindSpring. I have a-
Blair Brady: [00:01:27] You have?
Lee Kantor: [00:01:27] … an email address, MindSpring email address, probably still. I’m probably still paying for that. Yeah, that goes.
Blair Brady: [00:01:34] Yeah. I mean, that’s a throwback. That’s a good one. Hang on to it.
Lee Kantor: [00:01:38] So, now, how’d you get into this line of work? How’d you get started in your career?
Blair Brady: [00:01:43] I have always been on the agency side of business. I began early in my career with an agency that was born really out of sports marketing. But then, moved into general, a full-service, integrated marketing. And I was fortunate enough early in my career to serve really big brands from a young stage. So, I got to learn how to navigate corporate culture, which can be really, really rigid for a lot of good reasons as why they’re rigid. But as a marketer, you have to find a way to breathe life and creativity into those structures. So, I got to see that up close and personal early in my career.
Blair Brady: [00:02:28] And then, about eight years ago, my co-founder, Jamie Sims, and I decided that we wanted to make a new kind of agency. We thought that there was a better way. So, we founded the WITH/agency in 2012 and really bootstrapped from the very, very beginning, and years of really hard work and trying to align ourselves with the brand-forward companies who believed in creativity and really believed in brand strategy and brand storytelling was how we approached it. And we are, as you know, a proud, certified women-owned business.
Lee Kantor: [00:03:13] Now, why was it important for you to become a certified women-owned business?
Blair Brady: [00:03:20] That’s a great question. There are a couple of reasons. One, we believe that you need to be the change you want to see in the world. And, especially, in the creative industry, this rings very true. I believe that the best creative product that is really going to connect brands to people has to come from a diverse set of talent and has to come from several perspectives. And the old framework of doing things that limited female voices, diversity, that was not going to allow brands to reach the hearts and minds of people in the ways that they needed to.
Blair Brady: [00:04:12] So, we restructured, and it was important for us to certify because that meant that we were committed in going about this. And a lot of our corporate clients, they have a real need for diverse suppliers, especially in the creative industry, because a lot of really big multinational agencies are held by large companies, large holding companies that are predominantly male. And so, they are getting that. We were able to provide them a unique service and a unique perspective to serve today’s brands and what they need to reach their audience.
Lee Kantor: [00:04:51] Now, speaking of today, right now, we’re going through this coronavirus. And it’s a challenge for a lot of businesses. I’m sure you’ve had to make some adjustments. But from putting in your marketing hat on, how are you kind of consulting with your clients to help them kind of re-strategize or maybe pivot in order for them to continue to stay relevant during this?
Blair Brady: [00:05:16] That’s a great question. It is a real challenge right now because we live in a world of connection. And right now, we’re isolated physically. So, it’s a whole new way of working. And early on, in the first week of this, I challenged my team to think about the plans that we had for our clients for the year and consider that those plans were probably not going to happen. And what we needed to do to serve our clients the best way was not found in those plans because we’re in a new world. So, I urged them to take each of our clients, strip them down to their brand’s purpose and their brand’s promise. Why do they exist and what do they deliver? And then, put the new filter of today all over that. So, how are we going to exist and deliver based on this new on this new world?
Blair Brady: [00:06:19] And three of our key clients are essential business. Health care in Kaiser Permanente, obviously, they’re more essential now than ever. Pacific Gas and Electric and Georgia Power in energy and utility. Specifically with Pacific Gas Electric, we are working on how they position themselves to best help and speak with small businesses because, right now, they are in dire straits. And then, third would be in EarthLink, an Internet service provider. Everyone is at home right now working, trying to keep their kids engaged in school, and we are relying more heavily on our internet connection than ever before and in more ways. And so, we have to stay connected. That’s the way that we stay connected now. We can’t physically be connected. So, those three clients, we really leaned, we really pivoted strategy, and we quickly got in front of them to say, “You know what? We’re here. We have you. We understand that everything’s changing. But we’re ready to change too.”
Lee Kantor: [00:07:22] Now, what about when it comes to the messaging, when those people are going out to the world and saying, “Hey, we’re still open for business. We still are here to serve you. While our business may have been executed in this manner yesterday, today, we’re still here and we’re executing in this new manner,” is there any advice for those business people out there that maybe have to kind of re imagine themselves, but they don’t want to go out there, and be salesy, and yet want to be sensitive? It seems like a tricky time for marketers to communicate what they need to communicate and in what maybe a more elegant way.
Blair Brady: [00:08:07] Right. You’re so right. There is such a delicate balance right now. And you’re seeing, as you turn on the television, or Netflix, or anything, and you’re watching, brands are putting out all kinds of material that is pivoted now to the world that we’re in. And you’re starting to hear vocabulary that’s becoming cliche a little. You continue to hear words like, “In these uncertain times,” and “We’re all in this together.” And it’s difficult for marketers because we do want to speak and connect on a human level. We do want to serve the brands who are relevant to this crisis. But you can’t come across in a disingenuous way or kind of way that sounds like you’re pandering to a bad situation. You’re taking advantage of a crisis. So, it’s a very delicate line.
Blair Brady: [00:09:04] The way that that we approach it and the way that we advise our clients is that we should only put a message out there or we should only engage with consumers when we are directly relevant to what we’re talking about. We do want to pander. So, when you do put out a message, first, you have to say, “Is what we’re talking about, is our service directly relevant to what is happening in people’s lives right now?” And then, how do we make that message ring true and be genuine, so that they don’t feel like they’re being sold to and taken advantage of in a time of crisis.
Blair Brady: [00:09:44] It’s interesting. I’ll give you one more example. Our client, the Fox Theater, obviously they cannot operate right now. Their doors are closed. And we’re not sure when they’re going to reopen. But their purpose in the world is to or their promise is to create a grand sense of occasion. It’s all about coming together. It’s all about people experiencing something amazing. How can we do that? How can we come together and say something amazing when we’re apart? So, that’s been our creative brief as an agency to help them make people feel like they’re connected and experiencing something wonderful while they’re not apart. And it’s not because they’re looking to sell tickets. It’s because they’re an Atlanta icon, and they’ve made a promise to the city a long time ago to remain that way. And so, they have to continue to tell Atlanta that that promise isn’t gone. But certainly, there’s no ticket sale message at the end of that. It’s just articulating that our promise still stands.
Lee Kantor: [00:10:49] Now, when you’re working with especially a client like that, where their business is in person, people physically going to their location, is there any kind of, I don’t wanna say therapy, but it’s kind of therapy to help them kind of focus on the long haul and to help them just not panic? Because at some of these, like even the Fox as an example, I mean, the Fox is an icon to many that they’re a little special, but if you’re just like kind of Joe and Mary’s theater, this is a tough time.
Blair Brady: [00:11:26] You’re right. And so, I have to say that part of being a really good agency partner, there is a percentage of therapists that’s in your job. One of the things that we always say is that we believe in a world that works better together. And that goes in good times and bad times. And so, I spent a lot of time on the phone with my clients talking about their personal lives, talking about their work lives, talking about what they’re concerned about. And it’s just because we genuinely love to be with people. I mean, that was how our agency was built. And so, a lot of it is time spent just listening because everyone feels so disconnected. So, we don’t even have to have conversations that are directional towards a project or a campaign. Sometimes, it’s just to catch up.
Blair Brady: [00:12:26] But what I do find when … because we do need to look towards something. So, for for some of our clients whose business is a little bit on a hiatus right now, what we started doing is working with them on re-emerging plan. So, when we come back into the world, what does that look like? And though we don’t know when that may be, there’s no date on the calendar necessarily, having the actual plan there not only give a sense of something to look forward to, but it makes them feel like somebody is at them, or they’re not alone, or when the time to reopen comes, they aren’t left saying, “Well, what do we do now?” That when the time comes to reopen, that we’re ready, we have a plan. We’re not just sort of slowly starting to get going. We’re already catching our pace.
Lee Kantor: [00:13:18] Now, how have you been working with your own team to keep their morale up? And maybe you can share some tips for others that are dealing with this with a team that’s working remotely. Maybe you’ve been already working remotely prior to this, but if you weren’t doing a lot more now.
Blair Brady: [00:13:39] Yeah, I can definitely share some on that because that has been one of the biggest things for me personally. In our office, it’s a very open office. We are a very close knit group. We are together a lot. We’re a very family-like environment. So, almost overnight, we were completely separated and isolated from each other. It was really difficult at first. It was a really heavy feeling for me. So, things that I had done and we have done together since then that have really helped, we do a lot of video conferencing. I know everyone does that.
Blair Brady: [00:14:21] But one thing I will say is get in the habit of always turning on your camera and showing your face because when you see each other’s faces, it makes it so, so, so much better. That, to me, is so important. I always want to see everyone’s faces. And we do quick morning check-in meetings every morning where we just see each other’s faces, write down a quick connect for what is going to happen that day, what’s really important, what somebody needs help on, what someone’s stuck on, any updates that we had got overnight. So, that’s been really helpful.
Blair Brady: [00:14:58] Another thing is that first week I was mentioning, I felt really disconnected. It felt really heavy. On the Sunday night of that first week, I just turned on my web camera on my computer, and I talked to the team. I just recorded a video of me talking about what I talk about, and then closing it with a fun … I played like a fun song. And so, I have done that every Sunday since the first week. So, we have seven episodes of what we now call the Sunday night sit-down. And it goes to my team every Sunday night. It just goes to is. It’s not posted on social media anywhere. It’s just a message to the team. And that’s been a really great way to connect. I’ve gotten really good feedback from them that they enjoy those.
Blair Brady: [00:15:50] And then, the other thing is we’ve done just agency polls. Like just fun things. What’s a new hobby you picked up during this time? What music are you listening to? We made a quarantune playlists on Spotify. So, finding those ways have really, really been a great way to keep everybody connected.
Lee Kantor: [00:16:13] Now, you had some great advice earlier about coming up with that kind of how are you going to emerge plan with your clients. Is that something that you’ve also done internally? Like how are you going … like how does the future you’re going to see yet the work you’ve done? And are you doing work that matters? Are you looking ahead to yourself as well?
Blair Brady: [00:16:38] I am. And that’s something that that we are addressing currently and recently. I’ve been referring it to as a mental box that I’ve just sort of been putting my thoughts in and keeping to the side, and I will address them when the time is right. But the time is right. We are going to be coming out of this. And that plan is not going to look like what I thought our year was gonna look like in January. When we started this year, we had a very, very robust plan for growth. It was going to be a very transformative year for the agency.
Blair Brady: [00:17:28] And so, I think in the first few days of this crisis, I probably personally merged that a little bit, that that was probably not going to go the way I wanted it to go and the way that I really wanted our team to that had gotten. Everyone was so excited and we were ready to go. And so, it took me a while to mentally adjust to that. But I have now. And we’ve been working on a plan to reemerge. And I think a lot of the ways that we were going to transform this year will still happen. They just may happen a little later, and they may happen in some different ways. We’ve learned a lot through this.
Blair Brady: [00:18:16] And I don’t think it will change everyone’s business. I don’t think anyone will just hit the on button again and just go on as usual like they did before. I think this crisis will challenge everyone to rethink the way they operate internally and with their customers, or clients, or who they serve. It’s just the plan is there, and it’s an important one, and it has to be done with with such intentionality, and we certainly can’t rush it. But I am immensely proud for the way that my team has conducted themselves through all of this. I’ve leaned into them hard, and they have stood up and done so much more than I had ever had in mind. So, I am immensely grateful to them. And I just think that the promise of reemerging is so much brighter.
Lee Kantor: [00:19:14] Now, what’s the ideal client for you? And what pain are they having where the WITH/agency is the solution?
Blair Brady: [00:19:23] Oh, that’s a great question. So, our ideal client doesn’t come in the shape of any specific category or vertical. We are not B2B, exclusively B2B, or exclusively B2C. Our ideal client is a brand-forward company. So, a company that believes in their brand and their brand’s ability to connect with people. And so, we start every piece of work, every project, everything with strategy. The strategy is really at the centerpoint of what we do, whether that manifests itself into a television campaign or manifests itself into a new visual identity for a brand. All of that must start with strategy. And so, companies that really invest in their brand and in their brand story, that is our ideal plan.
Lee Kantor: [00:20:27] And if somebody wanted to learn more and have more substantive conversation with you, what’s the website?
Blair Brady: [00:20:34] We’re at thewithagency.com.
Lee Kantor: [00:20:38] Well, Blair, thank you so much for sharing your story today. You’re doing important work.
Blair Brady: [00:20:43] Thank you, Lee, I appreciate you.
Lee Kantor: [00:20:45] All right, that’s a wrap for this episode of GWBC Radio. We will see you again next time.
About Your Host
Roz Lewis is President & CEO – Greater Women’s Business Council (GWBC®), a regional partner organization of the Women’s Business Enterprise National Council (WBENC) and a member of the WBENC Board of Directors.
Previous career roles at Delta Air Lines included Flight Attendant, In-Flight Supervisor and Program Manager, Corporate Supplier Diversity.
During her career she has received numerous awards and accolades. Most notable: Atlanta Business Chronicle’s 2018 Diversity & Inclusion award; 2017 inducted into the WBE Hall of Fame by the American Institute of Diversity and Commerce and 2010 – Women Out Front Award from Georgia Tech University.
She has written and been featured in articles on GWBC® and supplier diversity for Forbes Magazine SE, Minority Business Enterprise, The Atlanta Tribune, WE- USA, Minorities and Women in Business magazines. Her quotes are published in The Girls Guide to Building a Million Dollar Business book by Susan Wilson Solovic and Guide Coaching by Ellen M. Dotts, Monique A. Honaman and Stacy L. Sollenberger. Recently, she appeared on Atlanta Business Chronicle’s BIZ on 11Alive, WXIA to talk about the importance of mentoring for women.
In 2010, Lewis was invited to the White House for Council on Women and Girls Entrepreneur Conference for the announcement of the Small Business Administration (SBA) new Women Owned Small Business Rule approved by Congress. In 2014, she was invited to the White House to participate in sessions on small business priorities and the Affordable Care Act.
Roz Lewis received her BS degree from Florida International University, Miami, FL and has the following training/certifications: Certified Purchasing Managers (CPM); Certified Professional in Supplier Diversity (CPSD), Institute for Supply Management (ISM)of Supplier Diversity and Procurement: Diversity Leadership Academy of Atlanta (DLAA), Negotiations, Supply Management Strategies and Analytical Purchasing.
Connect with Roz on LinkedIn.
About GWBC
The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. 
GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.
Tonya Echols with ICF Georgia Chapter

Brought to you by OnPay. Built in Atlanta, OnPay is the top-rated payroll and HR software anywhere. Get one month free at OnPay.com.
Tonya Echols is an international Executive Coach, Leadership Consultant, facilitator, speaker, and writer. She is a Professional Certified Coach (PCC) credentialed by the International Coach Federation (ICF) of which she is also a Global member and President of the ICF Georgia Chapter.
Tonya was recognized by LinkedIn ProFinder as one of the standout Executive Coaches of the year for 2016 and 2017, and her writing has been featured in several publications including Forbes, HuffPost, and Training Industry.
Tonya is a faculty member of the Institute for Professional Excellence in Coaching (iPEC), one of the premier coach training programs in the world and the American Management Association. She is a contributing member of the Forbes Coaches Council and an Executive/Leadership Coach for the TED Fellows Coaching and Mentoring Initiative.
Follow ICF on LinkedIn, Facebook and Twitter.
What You’ll Learn in This Episode
- What is the ICF and ICF Georgia Chapter?
- The impact of coaching, especially as it relates to businesses
- How to engage with members, affiliates, and the community
- What International Coaching Week is and what ICF Georgia is doing to celebrate
About Our Sponsor
OnPay’s
payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
















