In this role, Guillermo leads IBM’s responsible stewardship and social impact programs worldwide. IBM has long been a leader in setting new business standards and in taking social stands on important issues. Guillermo is working to expand IBM’s strong history of social impact by prioritizing investments to tackle societal challenges like reinventing education for the AI / Digital driven economy. He has made significant investments to drive systemic change on how IBM approaches its social purpose, in particular reinventing how IBMers give and engage with the communities in which they live and work.
Guillermo brings a vast international perspective and employee-centered mindset to corporate responsibility. Since 1997, Guillermo has served IBM in various leadership roles around the world, beginning in Peru and extending across Europe, Latin America, North America, Africa, and the Middle East. He is fluent in Spanish, English, and Portuguese.
He has held several senior leadership roles at the company including IBM’s Chief Learning Officer, People & Talent Head for the Digital Business Group, Regional HR VP for Africa & Middle East, among others. Prior to joining IBM, he served as the Chief Human Resources Officer of the InterAmerican Development Bank and the Peruvian Tax Agency (SUNAT).
Guillermo is the founding Chair of the Digital Learning Consortium, serves on the Board of Directors of IPCOM Global LLC. and is a member of the Advisory Board of the Digital Marketing Institute. He holds an MBA from Deusto University (Spain), and a Law degree from the Pontificia Universidad Católica del Perú. He and his family live near Washington, D. C.
SBBV E19: Clint Parry,Business Growth & Personal Dvlpmnt
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Clint Parry, MBA, SHRM-SCP and Business Development Manager Focus HR 6464 E Grant Rd, Tucson, AZ 85715 (520) 721-6777 clint@focushr.net SOCIAL MEDIA: Facebook | FocusHR Blog |LinkedIn | Twitter |
Clint Parry has a passion for business growth and personal development. At Focus HR, he helps small business owners accelerate their growth through HR outsourcing.
Clint began his career at Xerox Corporation, helping grow Xerox’s document outsourcing practice in Tucson by over $4M in revenue. Thereafter, he launched his own business coaching firm, ActionCOACH, where he coached over 300 business owners in Southern Arizona.
Most recently, Clint led strategy and client development for Lapin International, a strategy and leadership consulting firm focused on building purpose-driven companies and leaders.
Clint is a past columnist for Inside Tucson Business, the Arizona Daily Star, and one of Tucson’s 40 under 40. He earned a degree in Business Management from BYU, an MBA from the University of Arizona, and is an SHRM Senior Certified Professional.
About Your Host, Stephanie Rising
A business coach and author, Stephanie Rising has helped over 100 small business owners achieve greater proficiency, profitability, and sanity. She specializes in navigating the complexities of family-owned companies and partnerships with 5 to 25 employees. An expert small business advocate, she provides objective problem solving and accountability that has led many of her clients to award-winning achievement. Her clients have represented a total of over $60M in annual revenues and 1,000 employees.
Stephanie specializes in DISC behavioral analysis and her book, DISC: Leverage Your Nature, Increase Your Sales, is available on Amazon. She outlines step-by-step tactics for building a marketing plan that is sustainable for each reader’s personality and speaks to their specific target market. Stephanie has led numerous well-received workshops on DISC-based marketing and applying behavioral analysis in business.
As an extension of her belief in promoting an educated and healthy community, Stephanie is a monthly sponsor of Youth On Their Own, which provides stipends, supplies, and mentorship to Tucson teens who are homeless through no fault of their own. She also supports Temwani Children’s Foundation, which provides education, food, and hope to orphaned children impoverished by the effects of HIV/AIDS in Lusaka, Zambia in Africa.
Stephanie’s podcast, Small Biz, Big Voices, is broadcast monthly on Tucson Business Radio X. Show notes, interview questions, and additional coaching tips can be found on her small Biz, Big Voices Facebook page.
Stephanie is available for executive team coaching, strategic planning retreats, and public speaking.
For over 25 years, Terry Russell has been working in the Atlanta real estate business. He has been Region President at Stanley Martin Homes for over two years, overseeing the Atlanta division.
For more than 50+ years, Stanley Martin has been building homes designed for you. We design all our homes focused on how YOU actually live, so your home reflects your personal lifestyle. We love what we do, and are honored to create homes and neighborhoods that always begin with our homebuyer.
OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, to paraphrase one of my favorite movies, always be serving.
Lee Kantor: [00:00:11] Right. There was a time back in the day that “always be closing” was kind of the philosophy of salespeople, and they’re always looking for that opportunity to close, and they’re always gonna have all these techniques and tactics to close. I think those days have kind of passed us by. And now, in order to sell somebody something, you have to be figuring out ways to always be serving them, always be helping them, always be educating them. That’s the path to sales success in today’s world, I believe very strongly. So, I changed the mindset of trying to sell somebody something you have to try to help people, try to serve people, try to educate people, and then the business is going to come to you over time if you do that kind of relentlessly.
Kara Brown is the Founder and CEO of SmithBrown Marketing, a fractional CMO and team focused on B2B sales and marketing alignment and execution. Originally from Chicago, Brown was one of the first employees of Echo Global Logistics, the first tech-enabled freight broker. Brown was a one-woman department single-handedly managing the company’s brand, image and marketing initiatives as the company grew 3000% in just over 3 years.
In 2008, she took on the role of Investor Relations and was part of the company’s successful 2009 IPO (NYSE:ECHO). This was all by the time she was 26. She was recruited by OHL (Ozburn-Hessey Logistics), at the time a $2B Nashville-based global supply chain provider with clients like Apple, Starbucks, Samsung, Sony and Remington.
A few years before OHL was bought by GEODIS in 2015, she kicked up a consulting practice in Chicago and was the fractional CMO for six transportation and transportation technology companies. In 2016 Brown and her family moved to Atlanta when she was tapped to be Rubicon Global’s first VP of Marketing.
Since then, SmithBrown has become a part of the Atlanta B2B marketing and sales landscape.
SmithBrown Marketing’s business strategy during COVID-19
B2B Marketing
Lead Generation
About Our Sponsor
OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about this concept of upselling, particularly in our environment.
Lee Kantor: [00:00:10] Yeah, upselling is a great way to offer an existing client more stuff. And as they are your client, you’re getting to know them pretty well, and you can ask them and you can see for yourself what other service that ties into what you’re doing everyday or what your super power is, what can they benefit from. So, upselling helps, believe it or not, in customer retention because you’re adding more and more value for your customer, so they’ll probably stick around, and you become stickier because you add more tentacles into their world. So, to replace you, now, they have to replace multiple services that you’re providing for them.
Lee Kantor: [00:00:48] So, in our case, some of the upsells or logical upsells are you can add social media amplification to their work. You can add some PR stuff. You can add some interviewing of their existing clients or of their staff testimonials. There’s lots of things you could be doing by using the toys that we have at our disposal to upsell them to more services. You could do conference work. You can show up at a trade show on their behalf. There’s lots of things you could be doing to help them become more successful and that deliver the stuff that they need that only you can give them. So, don’t be afraid to upsell. There’s a lot of opportunities.
T Rappaport, LifePix Relationships 24 Holly st Lakewood, NJ08701 732.552.3402 rst2278@gmail.com
ST Rappaport is Relationship Photographer, Creative Journal Expressive Arts Coach, founder of Genius Relationships, and host of the LifePix Relationships Podcast. After observing, listening, and connecting with so many couples, ST is on a mission to find out what makes relationships work and how they can become extraordinary and is here to help as many couples as possible.
Before starting Fire Bee, Angela D’Amario spent more than a decade at some of Atlanta’s top PR and advertising agencies creating and leading PR, social media and strategic marketing campaigns for Cheerwine, Applebee’s, Wild American Shrimp, Floor & Decor and many other consumer and B2B brands.
If you can name an industry, Angela has probably worked for a client in it. She excels at identifying the best mix of marketing ideas and strategies to help clients reach their goals, and believes that by combining smart thinking and calculated risks that Fire Bee can help every brand be their best.
How Fire Bee has shifted marketing strategies during COVID-19
Marketing Trends and public relations campaigns
Influencer marketing
Marketing tips for small businesses
About Our Sponsor
OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.
Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.