/
RSS Feed
Buckhead Art & Company
288 BUCKHEAD AVENUE
MAILBOX C12
ATLANTA, GA 30305
404.883.3670
BRX Pro Tip: How to Have the Money Conversation
/
RSS Feed
BRX Pro Tip: How to Have the Money Conversation Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about how to have the money conversation with prospective Business RadioX clients.
Lee Kantor: [00:00:14] Yeah, I think this is critical. This is something that a lot of people fumble with because they get a little defensive about it, but it’s important to really lean into this and get this conversation handled as early as possible in the relationship. It is critically important to know what a sales win looks like to your prospect in terms of actual dollars.
Lee Kantor: [00:00:40] Once you are clear the exact amount of money a sales win looks like, then you know a lot of information. You know if they can afford your service. You know how many that seems reasonable, that like how many people they have to meet in order to kind of get—to a hit that number. You know that if they’re going to be a client for life, or have a chance to be a client for life, or just somebody that’s going to just try this for a little bit because their sales cycle is too long.
Lee Kantor: [00:01:12] So, it’s important to know how much a sales win is for these clients because you don’t want to get to the point where you’re selling the show in terms of hours, or time, or episodes. You have to be able to explain to them that the show is going to work for them 24/7, and they’re not paying for studio time. You have to be able to kind of articulate that. And when you know what a sales win looks like, it’s easier to have—to kind of show the value you’re delivering, not the service you’re providing.
Stone Payton: [00:01:44] All right. So, that’s kind of good prep leading into, but at some point, they’re going to say, ‘How much does it cost?” So, you have a take on because you’ve prepared, you kind of know how to frame things up, I’m gathering from that is what you’re saying.
Lee Kantor: [00:01:57] Right. So, I think it’s important to frame it up in terms of—for me, I like to say, you know, I like the numbers to work, so that one show in a year—I mean, one sale in a year pays for the show for the year. So, that’s what I like to shoot for in terms of fees. And that’s who I’m aiming at in terms of a target for a potential client because I don’t want them to think that, “Oh, if I do a show or I record a podcast, that takes me 45 minutes one time, and you’re getting paid X number of dollars,” and I don’t want him to think—to work that kind of math. That’s not the math I want them to work. I want them to see the value of having a show 24/7, having their clients’ ability to get a Google search result on the first page of Google when they’re on one of our shows, I want them to understand the totality of the value that they’re getting from being part of the network and having a show. It’s not the time they spend in front of a microphone.
Stone Payton: [00:02:53] Well, that simplifies it for me because to me, then, if you’re gonna do business with Lee Kantor, the price is one. What does it cost to have a show with Lee Kantor? One sales win. So, if a sales win for you is $30,000, Lee’s probably going to gear a show that will deliver one that won’t cost any more than that one sales win.
Lee Kantor: [00:03:14] Right. I want them to be able to look forward to coming into the studio, happily pay the bill, and stay with us for a long period of time. I want to be able to deliver results that blow them away nuts; not a bill they kind of dread and and want to get rid of.
Stone Payton: [00:03:31] Right. But one sales win—if one sales for me is $30,000. Then that’s a $2500-a-month show. That math works. Now, if I told you, a sales win for me is $500, you might not take the business, right?
Lee Kantor: [00:03:44] Right. That wouldn’t be a good fit. I don’t think I can deliver that kind of result that you’re going to want to pay for this.
Stone Payton: [00:03:51] Right. Got it.
Lee Kantor: [00:03:52] It’s got to work for both of us.
Stone Payton: [00:03:53] Got it.
TMBS E60: Dan Mathews, Senior Vice President, PETA
/
RSS Feed
Dan Mathews
PETA Senior Vice President Dan Mathews is the irreverent force behind many of the colorful crusades carried out by PETA, including the three-decade “Rather Go Naked Than Wear Fur” campaign, and has worked directly with designers like Stella McCartney, Armani, Michael Kors, Versace, Prada, and Tommy Hilfiger on expanding use of vegan fabrics.
For more information, please visit PETA.org
Called “such a nice zealot” by The New York Times and “the L.A. punk’ who turned animal rights into a celebrity craze,” Dan Mathews is the creative force behind many of PETA’s colorful crusades. He has recruited a parade of stars to speak out for the cause and was the first person to interview longtime animal rights ally Sir Paul McCartney after the death of his wife, Linda.
Dan started out at PETA as a receptionist and soon rose through the ranks while devising ways to increase public awareness of animal rights issues. Dan launched PETA’s legendary “Rather Go Naked Than Wear Fur” campaign by walking down the streets of Tokyo wearing nothing more than a banner. He also has promoted animal rights while costumed as a carrot in Kansas City and a cow in Denver, and he crashed a furrier’s fashion show dressed as a priest in Milan.
Dan’s accomplishments include convincing Calvin Klein to stop designing with fur after leading a raid of his office, pressuring GM to stop using animals in crash tests by storming the auto company’s float in the Rose Parade, and lobbying Gillette to halt tests on animals by wheeling a TV into the company’s cafeteria to show graphic undercover footage of the gruesome experiments.
Dan has been on innumerable shows and networks, including Larry King Live and CNN, and essays about his experiences have appeared in TV Guide, Out, The Advocate, and British newspapers, including The Times and The Guardian. His irreverent memoir, Committed, has been published in the U.S., Canada, and Australia as well as across Europe.
Jeana Spears with Professional Accounting and Tax
/
RSS Feed
Jeana Spears started in accounting at a young age working for local car dealers. In 1992, she decided to go out on her own and handle tax preparations for individual clients. She has earned the prestigious Enrolled Agent certification from the Internal Revenue Service. It is the highest credential the IRS awards.
Enrolled agents are federally licensed tax practitioners who may represent taxpayers before the IRS when it comes to collections audits and appeals. To become an enrolled agent, one must take a 16 hour test to maintain status, as well as a required 40 hours of continuing education each year.
A native of Rome, Spears attended to Coosa Valley Tech, and received additional accounting training through the Ford Motor Company. She offers personal tax service and monthly accounting for both individuals and corporations.
She considers her clients part of one big family, and she has retained many of them since 1992.
She does not have a website, and would prefer you reach out to her the old-fashoned way. Her office number is (706)-290-0970.
Franchise Marketing Radio: Steve Beagelman with SMB Franchise Advisors
/
RSS Feed
Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com
Steve Beagelman is a franchise industry veteran of more than 30 years who held positions ranging from entrepreneur to senior level executive, giving him a unique insight and perspective in growing, operating, and building brands.
In 2009, Steve established SMB Franchise Advisors, a franchise consulting company specializing in advising franchise start-ups and existing franchise concepts of ways to drive business growth. As of 2019, SMB has assisted over 200 companies grow their concepts.
His experience includes top-level positions with such franchise brands as Hollywood Tans, Saladworks, Rita’s Italian Ice, Restaurant Systems International and Takeout Taxi. At the age of 21, Steve also spearheaded his own franchise operation as the co-founder of Black Tie Express, a start-up multi-restaurant delivery service.
Follow SMB Franchise Advisors on LinkedIn and Facebook.
What You’ll Learn in This Episode
- What types of clients has SMB Franchise Advisors helped grow?
- How Steve Beagelman got into franchise consulting and started his own franchising consulting company.
Mallu Huralikoppi with PrintForm and Roger Grabman with GSPE
/
RSS Feed
Mallu Huralikoppi serves as the Founder and CEO of PrintForm. Mallu is responsible for balancing growth and stability through acquisitions, partnerships, and strategic alliances.
Mallu focuses on long-term and strategic needs for building PrintForm into an organization that provides efficient global delivery capabilities. He has been a Serial Entrepreneur for the last 20 years and has built successful businesses ranging from Manufacturing to IT Services to a Business School to Venture Capital and now 3D Printing.
Mallu holds a Bachelor’s degree in Mechanical Engineering from SDM College of Engineering, Karnataka, India and has also attended the Professional Education Short Programs – Additive Manufacturing at Massachusetts Institute of Technology (MIT), U.S.A.
How to Connect With Mallu
Website: https://printform.com/
LinkedIn: https://www.linkedin.com/in/mallu-huralikoppi-26517717/
Twitter: https://twitter.com/printformtech
Facebook: https://www.facebook.com/PrintFormMFG/
Roger Grabman, PE was elected to be the 2020 President of the Georgia Society of Professional Engineers. Roger has a BS in mechanical engineering from Grove City College in Pennsylvania and a Masters in Management from Georgia Tech.
A registered professional engineer since 1980, he is registered in three states. He is the principle of Grab Innovations and Services, a Flowery Branch professional engineering firm with expertise in product and production equipment design and related safety issues.
His background includes experience in manufacturing can equipment, plastics, consumer electronic devices, batteries, glass objects, thin wall latex products, and snack food, bakery and poultry equipment. He is also the secretary of The Southeastern Inventors Association and a member of The American Society of Mechanical Engineers (ASME) and The American Society of Safety Professionals (ASSP)
How to Connect With Roger
Website: http://gspe.org/
LinkedIn: https://www.linkedin.com/in/roger-grabman/
What You’ll Learn in This Episode
- Entrepreneurship
- Start-Up’s
- Angel Investment
- Business Network
- Professional Engineer licensure and becoming a PE
- Georgia Board of Professional Engineers and Land Surveyors
- Georgia Society of Professional Engineers
- Georgia Engineering Foundation Scholarship money for engineering students
- E Week: raising awareness of engineers’ contributions to quality of life
- MATHCOUNTS: middle-school competition based math enrichment program
- Grab Innovations & Services
- Industrial safety
BRX Pro Tip: Look for Activities to Prune
/
RSS Feed
BRX Pro Tip: Look for Activities to Prune Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, some good counsel is to periodically look for activities to prune. Would you agree?
Lee Kantor: [00:00:14] Absolutely. And I think this goes back to her previous Pro Tip we had about accountability. Everything should be accountable. That means all of our activities should kind of have to earn the right to be part of our day, or our week, or month. So, it’s important to kind of audit them periodically and to make sure that they’re doing what they are supposed to be doing. A lot of times, we do—and we do this all the time, we do a lot of experiments, and we try things.
Lee Kantor: [00:00:36] A trap when you try a lot of things is to continue doing the thing, even though it’s not delivering the outcome you desire. So, it’s important to go back, and audit things, and to make sure that you are getting out of that thing what you wanted to initially. If not, you’ve got to get rid of it. There’s only so much time, and it’s easy to get distracted by things that aren’t kind of delivering results. And you’re doing it because you used to do it, or you’re doing it because it used to deliver results.
Lee Kantor: [00:01:05] Things change, and it’s important to kind of move with the changes and adjust. So, go through all of the activities you’re doing, and then hold them all accountable. Are they delivering the greatest impact? Is there a better way to do that? As things change, maybe now—like at one time, we used to have a human being kind of deal with the audio. And now, we found a better solution. We audited that, we held it accountable, and we found a better and less expensive, more affordable that delivers pretty much the same result that we used to do, and we made the change. You have to hold all of your activities accountable and get rid of the weakest performing activities. And then, just, if you do that all the time, it will help you save time, save money, and they’ll make you more effective and more productive.
Stone Payton: [00:01:53] This is great. And this is going to have an actual name in BRX Academy from this day forward and in Stone’s personal disciplines – the activity audit. I must start asking people, “Have you done an activity audit lately?” I’m going to start asking myself, “Stone, is it time that we did an activity audit? “I think this could be very powerful.
HOWW E2: Pragito Dove & Lisa Talev – Mediation & Holistic Healing
/
RSS Feed
Welcome to this episode of Healing or Whoo Whoo?
A Podcast dedicated to alternative Healing Modalities that are supposed to do wonders for all sorts of people. Well “do they” or is what we are about to hear just plain old Whoo Whoo?
Guest:
Pragito Dove is the owner of Discover Meditation Training
7982, W Mural Hill Drive
Tucson, AZ 85652
520.639.6187
Email:pragito@discovermeditation.com
DiscoverMeditation.com
SOCIAL MEDIA: Facebook |
My special guest on “Healing or Whoo Whoo?” Pragito Dove a master trainer, speaker, and meditation expert who teaches people how to transform pain and fear into joy and inner peace in order to achieve personal happiness and real-world success. She’s an internationally recognized author who founded the Laughter Meditation Program and the Laughing BuddhaNetwork to make laughter and happiness accessible to all.
Lisa Talev
512-554-1593
lisatalev@hotmail.com
http://LisaTalev.com
SOCIAL MEDIA: Facebook | Instagram |
I grew up the child of 2 parents with PTSD. I had chronic stress, undiagnosed food allergies, recurring infections, anxiety/depression, and a compromised immune system. I was also a sugar addict and compulsive overeater. All my favorite things were bad for me…I started to become more interested in healthy living and nutrition in 1993 and then was in a car accident in 1995 that caused neck and head trauma, changing my life forever. The accident indirectly led me to the path of holistic healing, since I developed chronic migraines and neck pain, as well as autoimmune disease, once the injuries (invisible to the eye) fullymanifested.No longer being able to indulge in junk food or alcohol without getting very sick, I had to discover a whole new realm of pleasure and fulfillment that did not revolve around food. Feeding my heart and spirit was my new focus, and only putting the cleanest, healthiest foods I could find into my body. Stress management and a comprehensive self-care regimen transformed my life into one where I’m now a thriving wellness practitioner, despite still working on healing from migraines and autoimmune disease.
About the Business
Inspired Wellness Tucson, LLC is a woman-owned business that serves an exclusively female clientele. I offer a wide variety of holistic healing services: Massage Therapy (includes hot stones, cupping & aromatherapy), Reiki, Sound Healing with Tuning Forks, Health & Weight Loss Coaching (distance coaching available), and Healthy Cooking Lessons. Please visit http://LisaTalev.com to view a full menu of services and prices, read client reviews and Lisa’sblog, and follow links to book your own appointment. For more information or to schedule a free consultation with Lisa (the owner & sole practitioner), please email lisatalev@hotmail.com
Franchise Marketing Radio: Roger Lewis with CMIT Solutions
/
RSS Feed
Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com
Roger Lewis is the CEO of CMIT Solutions, LLC. He is responsible for guiding CMIT’s strategy. Roger joined CMIT Solutions in June 2019 after successfully starting two other technology businesses.
Before joining CMIT Solutions, Lewis co-founded AllianceTech, a meeting and events technology provider of onsite solutions. There, he led sales and marketing, taking the business from zero to $12 million-plus in bookings. In 2015, industry leader Cvent took notice and acquired the company, adding onsite solutions to its product portfolio.
Under Cvent, Lewis continued to propel the business forward with onsite solutions proving it to be one of the fastest growing product lines of the company. Prior to AllianceTech, Lewis co-founded an IT services company and successfully grew it to $8 million in annual sales before selling it to an organization out of New York.
Roger is an honors graduate from Louisiana Lafayette holding a Bachelor of Science in Computer Science. After graduating, Roger began his career with IBM.
Follow CMIT Solutions on LinkedIn, Twitter and Facebook.
What You’ll Learn in This Episode
- What is CMIT Solutions?
- Can you describe CMIT Solutions’ history?
- Who is the ideal CMIT franchisee?
- What are the benefits of being a CMIT franchisee?
- What kind of clients does CMIT serve?
- Why is having someone like CMIT important for small and mid-market businesses?
