BRX Pro Tips

BRX Pro Tip: Audio vs Text

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BRX Pro Tip: Audio vs Text Transcript

Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you and I have gone on record for years now on the virtues of audio versus video, but let’s talk about audio’s relationship to text.

Lee Kantor: [00:00:17] Once again, I think audio is the engine for most content creation. And in our environment where you’re face-to-face talking and creating relationships, it’s an even better way to do this. Audio, to me, is better than text because people never get talker’s block. They might get writer’s block, but they never get talker’s block. In our studio, we create so much content and bring out from our guests, helping them articulate their messaging, and helping them get the word out about the good work, and capture their stories, and capture kind of really great information from them in a comfortable manner is so much easier than it is if you told them to just write a whitepaper about what they know.

Lee Kantor: [00:01:07] We can capture in a matter of minutes everything that they know in a very conversational, authentic, passionate manner; whereas, if you told them to go home and just write the same stuff they just told us, it would kill their weekend. It would just be a terrible thing for them to do. Most people would hate doing it. And what we’ve done in our world is capture the information. And guess what? In a matter of minutes, it can be transcribed. And they got all the words, and they can get all the SEO and all the benefit of having the text that you need in order to drive traffic to your website. You can get it in an audio manner painlessly, easier, simpler, and a lot more fun.

Stone Payton: [00:01:52] In the last 21 minutes, you and I just crafted eight Business RadioX Pro Tips. We plan to do 10 this afternoon. We did it in 21 minutes. What if you and I told ourselves on Friday afternoon, “Go home. You write four, I’ll write four of these eight Business RadioX Pro Tips,” how much of our weekend would’ve been invested doing that?

Lee Kantor: [00:02:11] Right.

BRX Pro Tips

BRX Pro Tip: Audio vs Video

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BRX Pro Tip: Audio vs Video Transcript

Stone Payton: [00:00:01] And we are back with Business Radiox Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk about the mediums. Audio versus video, where do you stand?

Lee Kantor: [00:00:13] As you know, I have a bias towards audio, and I have a bias towards audio done in the way that we do it – in-person, face to face in a room. The reason, to me, that audio is better than video is that you can take audio and turn it into video. But what you create in the room with face-to-face, with headphones, and microphones, no distractions, a level of intimacy and safety that you cannot create with video. Video, for a large portion of the population, creates anxiety, It creates fear. It makes him self-conscious. Audio with headphones, everything melts away. There’s no—they’re not looking at their phone. They’re not worrying about what their hair looks like or if they have a stain on their shirt. They’re happy to be here. They are immersed in the conversations. And then, they get content that, then, can be repurposed into video if they desire. That, to me, is why audio is a better choice than video.

Stone Payton: [00:01:12] Well, I agree. And you don’t have to take our word for it. Go out and listen to a video interview of any one that you can find where they have a video interview and an audio interview somewhere, and see which one of those is more authentic, is more real, is more listenable, the person is more comfortable in their own skin. And the depth of information shared in that exchange in audio versus video, there’s almost no comparison.

Lee Kantor: [00:01:36] And then, if you want to layer onto the production hassle the video has over audio, then it becomes really a non-issue because there is so much more complexity when you’re recording video. And to create something—video is show, not tell, by definition. It’s supposed to be visually interesting. And most video interviews are just a static shot of two people talking to each other, and there’s nothing visually interesting happening on the screen. So, to me, you’re just creating a lot of complexity and a lot of hassle for not that much of a benefit when you can take the audio in a comfortable environment like ours, and then just add slides and add visual elements to make it visually interesting.

BRX Pro Tips

BRX Pro Tip: How to Get a Sponsor Before Launching Your Studio

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BRX Pro Tip: How to Get a Sponsor Before Launching Your Studio Transcript

Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, it’s an exciting time for the entire Business RadioX network. We’re starting to grow. We’re talking to more and more new Business RadioX studio partners. Is it possible – and if so, how – to get a sponsor even before you formally launch your studio?

Lee Kantor: [00:00:22] Yeah, I think it’s a great idea to, at least, attempt to do this. And a way that we kind of help is we create a launch page for each of our prospective studio partners where we say, “Hey, guess what, Business RadioX is coming into the community. And we’d—if you know any interesting guests, we’d love for you to nominate them and submit them here.” And when you do that, you start getting a database of people that are interested, at least, conceptually with having Business RadioX in the market because they want to come on a Business RadioX show.

Lee Kantor: [00:00:52] So, when you start doing that, now, you have some data, and you go, “Wow! I’ve got 10. I’ve got 20. I got one hundred.” And now, you can go to some of the—you know, we call them the butcher and baker prospective show sponsors – the wealth management firms, the law firms, and CPA firms, the banks –  and go, “Guess what? You have a chance to be a founding sponsor of this Business RadioX studio. And we’re going to cut you a deal. This is—you know, we don’t have any gas. We don’t have even a studio yet. But we’re going to let you get in early if you can make a commitment to being part of this mission to help get the word out. If you want to be a good corporate citizen like we do, you have an opportunity here to really put your money where your mouth is and to really invest in the community like we are.”

Lee Kantor: [00:01:36] And when you do that, you have a lot of good chance that these people will want to participate because they’re afraid that if they don’t do it, the bank down the street is going to do it. And this gives them a chance to kind of lock in at a lower rate than rate card early to help you fund your studio.

Stone Payton: [00:01:54] Well, this addresses so many just psychologically sound approaches to helping people help themselves. One of them is this thing you touched on, this fear of missing out. Another is there really are in virtually every business community a group of businesses that can afford to and genuinely want to support and celebrate the business ecosystem in that community, but they haven’t really quite figured out how, right? You know, it doesn’t quite do it to have your name on the side of the building or on the banner at the golf tournament. But this is such a a tangible, visible way to do that. And it also taps into a desire that a lot of people have to get a deal, you know. And so, I don’t think you have to push very hard. I think you can go out into your community, start to socialize the idea, let them know, “Look, we’re doing this, and we’d be delighted to bring on some early—” What did you call them? Founding sponsors?

Lee Kantor: [00:02:49] Founding sponsors, yeah. If they’re sponsoring the chamber, if they’re sponsoring the opera, or the ballet, the arts in your community, the baseball team, the minor league baseball team, if they’re already spending money to be a good corporate citizen, give them the opportunity to be a good corporate citizen by sponsoring your Business RadioX studio.