

Guy Powell is President & Founding Partner of ProRelevant Marketing Solutions, and the Author of Marketing Machine.
As a global thought leader in marketing strategy and ROI, Powell understands and provides clients the strategies, tools and tactics to continuously improve their marketing ROI and align their marketing to the company’s revenue and profitability goals. ProRelevant has developed two innovative and powerful technology platforms under his guidance – MarketSim® Agent-based Modeling Marketing Analytics.
His latest book, Marketing Machine, describes how marketers can build operational excellence into their marketing so they cannot just report on success of the past, but optimize their futures to generate the most sales and profit in a predictable and dependable manner.
As a University of Chicago / Booth School of Business alumni, he leads a global team which can answer the most relevant marketing question of the day – How to measure and improve the marketing return on investment, regardless of the channel used; traditional, on-line, social & experiential investments are all a part of the global marketing models developed & delivered by Powell and the team at ProRelevant.
Mr. Powell is considered a global expert on the topic of marketing effectiveness and has authored, Return on Marketing Investment: Demand More from your Marketing and Sales Investments, Marketing Calculator: Measuring and Managing Return on Marketing Investment, and, The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment (coauthor).
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Jessica Badowski is the owner and founder of Tucson based Too Busy Gals. Too Busy Gals was established in 2008 in Ohio and moved to Arizona in 2011. It was established as a business to the business service provider after multiple requests for assistance with social media, branding, and marketing from peer business owners. After 20+ years in non-profit management and anti-poverty social work, Jessica decided to break out and start her own business. In 2008, it became quickly apparent the need for high-quality education and coaching social media services was exploding. After 3 years working with national partners in marketing and social media, Too Busy Gals began developing its own roster of clients. Current clientele ranges from a local manufacturing company, land developer, Moroccan artisan e-commerce business, to NYT Bestselling author, and non-profit serving breast cancer survivors.
Lisa Benson joined Too Busy Gals in October 2017. Her role is community outreach and connecting local businesses to the training and coaching services Too Busy Gals offers. With a background in event planning, marketing, and advertising research, and extensive marketing experience in networking environments, she ensures Too Busy Gals meets the needs of the Tucson business community. As an active 4-H mom and owner of dogs, birds, rabbits, chickens, pigeons, quail and recently a cat, she is an avid animal enthusiast.




Michael O’Brien serves as Senior Content Manager for Multichannel Merchant and Lead Programmer for the Ecommerce Operations Summit. Mike has worked in journalism and communications for more than 30 years.
Scott W. Luton is the founder of Supply Chain Now Radio and also serves as Managing Partner for TalentStream. He has worked extensively in the end-to-end Supply Chain industry for more than 15 years, appearing in publications such as The Wall Street Journal, Dice and Quality Progress Magazine.



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