Katharine Halpin with the Halpin Companies, Melissa Sanderson & Tina Waddington with Phoenix Committee on Foreign Relations

July 3, 2019 by angishields

Valley Business Radio

Katharine Halpin with the Halpin Companies, Melissa Sanderson & Tina Waddington with Phoenix Committee on Foreign Relations

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Katharine Halpin

Katharine Halpin is Founder & CEO of The Halpin Companies. The Halpin Companies was founded in 1995 to fill a void Katharine saw everyday in her CPA career: leaders were focused almost exclusively on the legal and financial aspects of their business but rarely on the people issues.

The mission of The Halpin Companies is to eliminate the disruptions and distractions caused by the “People Issues.” In fulfilling on this mission, they’ve been able to help companies grow organically by 2-3x. Katharine’s methods and tools have been routinely used by leaders across the globe to create win/win/win results with investors, shareholders, key employees and stakeholders at all levels. She is the author of Alignment for Success: Bringing Out the Best in Yourself, Your Team and Your Company and the Respond, Not React Playbook.

Connect with Katharine Halpin on LinkedIn, Facebook, and Twitter, and follow The Halpin Companies on LinkedIn and Facebook.

Melissa Sanderson

Melissa Sanderson is Vice President, International Affairs, with Freeport McMoRan and Co-Chair of the Phoenix Committee on Foreign Relations. PCFR is the premier convening body in the Valley for a wide range of discussions on international issues and their relevance to and impact on Arizona citizens.

The Phoenix Committee on Foreign Relations, founded in 1976, is an independent, non-partisan membership organization dedicated to improving understanding of international issues, helping policy makers improve Arizona’s international competitiveness and maximizing collaboration among internationally oriented organizations. Through their speakers, programs and topical lunches on issues of international importance, PCFR works to position Arizona as a major regional and international center.

Melissa Sanderson was a Foreign Service Officer in the Department of State for 21 years. Her unusually diverse career featured leadership roles in both political and economic issues in a variety of companies around the world. Before joining the Foreign Service she worked in investment banking, and is now in the hard rock mining industry.

To hear more, listen to Mel’s appearance on Valley Business Radio in December 2019.

Connect with Melissa Sanderson on LinkedIn, and Facebook, and follow the Phoenix Committee on Foreign Relations on LinkedIn, Facebook, and Twitter.

Tina Waddington

Tina Waddington serves on the Board of Directors, Public Relations and Membership Committees at the Phoenix Committee on Foreign Relations. She has spearheaded the organization’s Young Professionals initiative to engage emerging leaders in the valley.

Tina’s background in international affairs, Italian and social sciences took her to Italy as a study abroad student, then landing her first ‘job’ as an U.S. Department of State intern at in the political office of the U.S. Embassy in Rome. After moving to back to Arizona to pursue graduate studies, Tina has spent the last six years working in global expansion and marketing for Arizona companies while building a civic engagement foundation getting involved with different organizations in the valley.

Educated at both University of Arizona and Arizona State University, Tina is a Corporate Social Responsibility fanatic and is committed to making a positive difference in the world. Tina is looking to work in engagement for a great company to help them become better corporate citizens.

Connect with Tina Waddington on LinkedIn, and follow the Phoenix Committee on Foreign Relations on LinkedIn, Facebook, and Twitter.

BRX Pro Tip: Brand Ubiquity

July 3, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: Brand Ubiquity

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BRX Pro Tip: Brand Ubiquity Transcript

Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about how we go about delivering brand ubiquity for our clients.

Lee Kantor: [00:00:13] Now, part of the value that we provide our clients is that they get to be affiliated with our brand, and we get to share their brand in as many ways as we can kind of creatively come up with. And that’s important for the sponsor in order to see their name associated with us, and our work is very important. So, there’s ways to do it. A lot of our studio partners are doing this in a variety of ways.

Lee Kantor: [00:00:37] Some ways that we can do it – put their brand on the mic flags; we can put their brand around the studio; we can give out co-branded mugs; we can put their business card in mugs; any of our social media posts, we can add their brand to it. Your imagination is kind of the guide here. Just be creative. Anything that is around your studio, you can put your sponsors name on it and don’t be afraid to it. You can do live reads throughout different episodes. You can make certain segments sponsored by the sponsor. There’s all kinds of ways to add a sponsor into the mix of the content we create because we create so much content, and there’s so many opportunities for their brand to come along for the ride. It’s just a matter of thinking about it, charging for it, and then executing on it.

Stone Payton: [00:01:30] No, I think we’re absolute just nirvana heaven for B2B product/service placement. I mean, don’t you?

Lee Kantor: [00:01:39] Absolutely. I mean we have TVs in the room, put them on that. Put them in between segments. I mean, you can put them in a whole different whole lot of places.

Ask the Gals: Teens and Social Media Episode 7

July 2, 2019 by angishields

Business RadioX® Community

Ask the Gals: Teens and Social Media Episode 7

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GUESTS:

BIO Lainey

Lainey was born in Tucson, AZ and grew up in the small, area of desert in Vail, AZ.  Both of her parents grew up in the Chicago, IL area. Now her parents both work as real estate appraisers. Lainey was born on July 3 of 2004 and she was born a triplet with her two brothers. She now attends Andrada High School and is going to be a sophomore in the honors program.  At Andrada, she is involved in fitness/run club and NHS. She also is involved in Girl Scouts and 4H. She loves working with animals and hopes to become a veterinarian when she graduates college. She is an animal lover and has 2 dogs, 2 rabbits, 2 pigeons, and 35 chickens and quail!  Lainey raises rabbits, quail, chickens, and pigeons for the Pima County 4H program and competes in shows all over Arizona and the Pima County Fair each Spring.  Lainey is a junior leader for the Poultry Project in her club the Little Rascals for Pima County 4H and her parents volunteer in the club and in the county 4H.

Lainey has an iPod which she uses as a phone on Wi-Fi but doesn’t currently own any social media. She enjoys not having to deal with the extra stress and not dealing with the other pressures of things.

  BIO Grace

Grace was born in Tucson AZ. She is 15 years old and currently attends Empire High School. Her mom, Lisa, works for Too Busy Gals and her father, Brian, is a computer engineer. Grace loves all animals and raises Quail, Chickens, Pigeons, and Rabbits for 4H. In 4H she is the rabbit junior leader and pigeon junior leader and this past year she was the secretary for the club. Next 4H year she will be running for president. She shows her animals at shows all around Arizona and attends the annual Pima County Fair. Due to her 4H club, she gets a lot of opportunities to volunteer around town. Such as volunteering at Ben’s Bells, at Vail Pride Day, Humane Society, and The Fisher House Foundation. Outside of 4H, she has Dogs, fish, and cockatiels. Grace enjoys all forms of art and likes to draw the most. She would like to be a veterinarian or a job doing something to help animals.

Grace currently has her own Facebook account, along with a group for her rabbitry where she showcases animals she raises for 4H and offers them to other rabbit lovers. She also is active on Instagram and Snapchat.

BIO Elizabeth

Elizabeth is 15 years old and a sophomore in Tucson, AZ. She participates in many activities including being a Peer Mentor; where she helps her peers adapt to school and learn life skills. She is a member of the National Honor Society where they strive to help the community and inspire academic success for the school. She primarily uses Instagram on social media. She has a Facebook account at the request of her older family members. This summer she was certified as a lifeguard and work at a local pool.

Hosts

Too Busy Gals
(520) 990-2107

Jessica Badowski is the owner and founder of Tucson based Too Busy Gals. Too Busy Gals was established in 2008 in Ohio and moved to Arizona in 2011. It was established as a business to the business service provider after multiple requests for assistance with social media, branding, and marketing from peer business owners. After 20+ years in non-profit management and anti-poverty social work, Jessica decided to break out and start her own business. In 2008, it became quickly apparent the need for high-quality education and coaching social media services were exploding. After 3 years working with national partners in marketing and social media, Too Busy Gals began developing its own roster of clients. Current clientele ranges from a local manufacturing company, land developer, Moroccan artisan e-commerce business, to NYT Bestselling author, and non-profit serving breast cancer survivors.

Too Busy Gals is very active in the local Tucson business community. Currently, Legacy Partners of Local First Arizona, strategic partners with Tucson Hispanic Chamber of Commerce, Marana Chamber of Commerce, and Vail Chamber of Commerce. Charity and volunteer work has been a passion of Jessica’s and is a central part of Too Busy Gals business model. Currently, Too Busy Gals is part of 100+Women Who Care Tucson, eWomen Network Foundation sponsor, and partner with Big Hearts, Helping Hands Arizona Secret Santa program.

Lisa Benson joined Too Busy Gals in October 2017. Her role is community outreach and connecting local businesses to the training and coaching services Too Busy Gals offers. With a background in event planning, marketing, and advertising research, and extensive marketing experience in networking environments, she ensures Too Busy Gals meets the needs of the Tucson business community. As an active 4-H mom and owner of dogs, birds, rabbits, chickens, pigeons, quail and recently a cat, she is an avid animal enthusiast.

Camilla Nørgaard Jensen with InterPlay and Raoul Encinas with PhosLabs

July 2, 2019 by angishields

Camilla Nørgaard Jensen, PhD

Camilla Nørgaard Jensen is Founder of InterPlay, a change agency that accelerates knowledge co-creation, knowledge sharing, and innovation by applying Serious Play methods and Design Thinking approaches to complex problems. Organizations hire InterPlay to design and facilitate playful activities that build trust, improve communication, drive engagement, break down silos, and boost creative problem-solving.

While InterPlay is a one woman consulting biz, scientifically grounded in Dr. Jensen’s doctoral research focused on serious play methods for accelerating knowledge transfer and innovation in organizations, it is also part of a strong collaborative of expert facilitators called PhosLabs. This synergistic collaboration enables them to cultivate sustainable change at scale in the organizations they serve.

Dr. Jensen’s passion is to develop and deliver workshops that enable people from various disciplines to communicate and collaborate more effectively when dealing with complex issues. For her PhD research she utilized LEGO® Serious Play® and design thinking methods to facilitate material deliberation and out-ofthe- box thinking in the context of nanotechnology and its broader implications to society, health, and the environment.

As part of her current practice Dr. Jensen designs and hosts corporate entrepreneurship pitching programs/events that enable global Fortune 200 companies to accelerate their innovation process and build internal capacity for creative, collaborative problem solving. She is also spearheading a reintegration program for veterans. In this program she uses the LEGO® Serious Play® method to empower veterans to share their story, make sense of their transition experience, and find a sense of belonging in the civilian world.

Dr. Jensen earned her Masters in Industrial Design and Engineering from Aalborg University in Denmark, where she collaborated with the LEGO Group and the MIT Media Lab on the next generation of interactive robotic play scenarios. She has worked and consulted for several award winning entrepreneurs and design firms. In 2007, she moved to Arizona and continued her work on hybrid (physical/digital) learning and play experiences. During her time at Arizona State University she has worked in the Arts, Media and Engineering program on interactive robotics, developed games for physical and cognitive rehabilitation in the Biomedical Informatics program, served as a core member of the tech team in the Decision Theater, and landed National Science Foundation grants to support her PhD research at the School of Sustainable Engineering and the Built Environment.

Connect with Camilla Nørgaard Jensen on LinkedIn, and follow PhosLabs on LinkedIn, Facebook, and Twitter.

Raoul Encinas

Raoul Encinas is the founder of PhosLabs. PhosLabs accelerates the changes, transitions, and transformation that companies need, and the PhosLabs methodology builds capacity for ongoing, continuous change and sustainability.

As the founder of PhosLabs, Raoul serves clients who crave fresh thinking, new ways of leading, and more meaningful impact. As a coach, Raoul helps executives distinguish themselves through their leadership, learning agility, and legacy. He has helped dozens of global organizations including Avnet, Boeing, Comerica Bank, Charles Schwab, Whirlpool, ON Semiconductor, and the US Government achieve lasting, transformative change for groups, teams, and individuals. More than 1,000 professionals have benefitted from his coaching and learning sessions. Raoul has a BS-Business Management-IT from Western Governors University, and is certified as a coach by both The Hudson Institute and the International Coaching Federation.

Connect with Raoul Encinas on LinkedIn, and Twitter, and follow PhosLabs on LinkedIn, Facebook, and Twitter.

Caroline Dunn with Alexa Dev Group, Brandon Cockrell with Linchpin Sales Interactive and LaShanda Hambrick with Phantom Fireworks

July 2, 2019 by angishields

Atlanta Business Radio

Caroline Dunn with Alexa Dev Group, Brandon Cockrell with Linchpin Sales Interactive and LaShanda Hambrick with Phantom Fireworks

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Caroline Dunn is currently VP of Marketing at Alexa Dev Group, a consultancy for voice technology. She was recently featured in Hypepotamous as the only female finalist in the international Amazon Alexa Mulimodal contest. Caroline has worked at various technology and telecom companies including AT&T, BellSouth, Cbeyond, Internap, and SPI in marketing and product management roles.

Caroline completed her Bachelor of Electrical Engineering and Master of Science in Electrical and Computer Engineering from Georgia Tech, and her MBA in Marketing. Caroline has traveled 42 countries and was a 2018 New York City Marathon finisher.

Connect with Caroline on LinkedIn and Twitter and follow Alexa Dev Group on Facebook.

Linchpin Sales Interactive was started by Brandon Cockrell after 12 years of sales and marketing success within large corporations such as Wells Fargo and the PGA TOUR. Over the years, and after meeting with thousands of business owners and executives, Brandon noticed a common problem among all businesses. They had issues getting more quality customers in their doors on a consistent and predictable basis. It was then that he decided to do something about it. And, he didn’t want to just stop there. He wanted to make sure that everything Linchpin did for it’s customers was with a purpose, was fully transparent and could provide a proven ROI.

Connect with Brandon on LinkedIn and follow Linchpin on Facebook.

LaShanda Hambrick is Manager of the Kennesaw Phantom Fireworks. Founded over 40 years ago, Phantom Fireworks, headquartered in Youngstown, Ohio, is America’s premier consumer fireworks retailer. Phantom operates 75 permanent, full-line consumer fireworks showrooms in 17 states, along with over 1,200 temporary sales locations in 18 states. Phantom has built a reputation for quality, value and selection that has set the standard in the consumer fireworks industry. Phantom®, Wolf Pack® and Grucci® brand products are known and appreciated by fireworks enthusiasts from coast to coast.

Follow Phantom Fireworks on Twitter, Facebook and Instagram.

BRX Pro Tip: Why is the Mission Important?

July 2, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: Why is the Mission Important?

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BRX Pro Tip: Why is the Mission Important? Transcript

Stone Payton: [00:00:01] And we are back. Stone Payton and Lee Kantor here with you would BRX Studio Partner Pro Tips. Lee, we often articulate our message, and we will say something to the effect of, “A pro business media outlet,” and we want to have something like that in virtually every community across the country and maybe eventually across the planet. But why is it important for those communities?

Lee Kantor: [00:00:27] I think that every community benefits by having a cheerleader that’s supporting and celebrating their work in the community, especially a media outlet that is focused on that. The benefits to the community are multifaceted. One element of benefit is that the small to mid-sized business owner feels appreciated because a lot of times, they don’t get the attention they deserve. A lot of times, people don’t know what they do. Even their own family members don’t really understand their business a lot of times. So, when you have somebody there that’s kind of vouching for them and telling their story, that’s an important just goodwill in terms of keeping them motivated to continue doing the hard work and grinding every day.

Lee Kantor: [00:01:09] Another element is for the community itself to kind of showcase some of the good work that’s being done to attract other business people to the community, and other people to come into the community to check out these important businesses because they are doing work that is important. And a lot of times, the only time they get any type of attention is if something bad happens. Like we always say, if a fire or a scandal occurs, then the press will come running. It’s the day-to-day work that they’re doing that doesn’t get appreciated. And we love being the safe place for these business people to tell their stories.

Vision

July 1, 2019 by angishields

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Core Book of Business

July 1, 2019 by angishields

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Host Equals Expert

July 1, 2019 by angishields

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Stone Payton:
Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, so often, prospective clients will walk into a conversation with us feeling like they need to do a guru show. They want to increase their authority. They want to increase their perceived expertise. And I think it’s almost an understatement to suggest that it’s counterintuitive to them when we say, “Look, one of the best ways to establish your expertise is to be the host, ask the questions, interview others.” Help us reconcile those two different ideas.

Lee Kantor:
I think the the biggest thing, and this is — again, we see this disconnect all the time. They think, in order to be an expert, they have to have all the answers. And in our model, by being the one with the questions gives them the authority, and it gives them that credential. If you’re hosting a show about what your best prospects do, you have to be the expert because you’re the host of the show. The credential comes with just the activity. If you’re not an expert, how are you qualified to host the show? Every guest thinks you’re an expert because you’re the host of the show. They wouldn’t be part of a show, unless they thought it was valuable to them. And if you’re the host or sponsor of the show, you must be part of that ecosystem, and it’s peer to peer at that point, or even more, you’re almost seen at the higher level than them because you’ve interviewed other people in that area.

Stone Payton:
And this extends well beyond the studio. We’ve experienced it in this market over the last 12 years. We were out in the marketplace. We can actually be in a group of people from virtually any ecosystem, and we’re seen as a peer or, in many cases, even as luminaries and thought leaders in that arena. And I mean, that’s from supply chain to wealth management.

Lee Kantor:
And then being the host of the show, how many hosts have had the opportunity to speak because they were the host of the show in that space?

Stone Payton:
Oh, yeah. That’s one of the tremendous benefits of this. People who really are on a path to increase their perceived expertise and their authority, pne of the things that happens almost 100% of the time is they start getting invited to present at conferences and-

Lee Kantor:
Or emcee events.

Stone Payton:
Or emcee events, yeah.

Lee Kantor:
And then, just an aside, with me, with Dr. Fitness and the Fat Guy, after me, I was the regular. I wasn’t even the expert on the show. I was the regular person on the show. I was asked by a publisher for Dr. Fitness and the Fat Guy to publish a book about how to raise healthy active kids. So, I don’t even have any credentials in wellness other than being the sidekick on the show. And then, I was asked to be part of a book.

Stone Payton:
I know you and I are bias, and we see everything through this Business RadioX lens. But for me, the return on investment is more than enough for that one thing alone that increases your perceived expertise and your authority in the marketplace.

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