Justin’s guest this week is Neil Gomes, the Chief Digital Officer and Senior Vice President for Technology Innovation and Consumer Experience at Thomas Jefferson University and Jefferson Health System.
Dr. J. Leonard Lichtenfeld
This week I hosted Dr. J. Leonard Licthenfeld, Deputy Chief Medical Officer, with the American Cancer Society (ACS).
We have made considerable progress over the past 25 years in the treatment of cancer. Unfortunately
we still are not able to help enough people survive. There are many elements that have made this success possible, including research, education, access
and advocacy.
However, we still have a long way to go. Prevention, screening, access to high quality
care, appropriate support through palliative care programs, and investing in research are all important
parts of the cancer continuum.
We have seen exciting advances in cancer treatment recently, with a better understanding of the
genomics of cancer leading to targeted therapies, the introduction of new immunotherapies which have
offered hope where little existed previously, and even newer treatments which have been effective in
treating patients who have failed all other available therapies (such as CAR T recently approved by the
FDA for the treatment of a specific form of leukemia).
All of this comes with a cost: research—including innovative, basic research—has to be supported. We
need to find ways to get more drugs more quickly from the laboratory to the bedside, we have to
wrestle with the cost of new drugs, which can sometimes be so prohibitive that patients and families
can’t afford them, and we have to recognize that not everyone has access to the best and most
appropriate care resulting in disparities throughout our state nation that must be addressed.
Find ACS on:
The work of Women in Technology has an incredible impact.
Since 1992, Women in Technology has had a mission dedicated to promoting the advancement of women in Georgia’s technology community. Through the WIT COMMUNITY, WIT Also educates and encourages girls and young women to pursue careers in STEM.
Kara Brown is Founder and CEO of SmithBrown Marketing and has spent more than a decade building a marketing skill set specific for the B2B software market. She has worked for startups and large firms, and her expertise ranges from PR to enterprise data management.
In 2006, Brown was one of the first employees of Echo Global Logistics [NYSE:ECHO]. A one-woman marketing department, she managed all brand, image, and marketing initiatives for the company. In 2009, Brown worked with sales and IT leadership to develop and launch www.myfreight.com, Echo’s self-serve LTL website. She was also responsible for driving traffic to this new revenue stream.
In late 2008, Brown to took on the role of Investor Relations. On October 9, 2009, Echo held a successful IPO and Brown was the company’s first Director of Investor Relations, at 26.
From there Brown was recruited by OHL (Ozburn-Hessey Logistics), at the time a $2B Nashville based global supply chain provider with clients like Apple, Starbucks, Samsung, Sony, and Remington.
PE firm Welsh Carson was preparing the company for an IPO exit and Brown was to lead IR when the time came. In the spring of 2011, Brown weathered a major communications crisis with almost no market exposure. In 2015, OHL was bought by GEODIS.
In 2012, Brown set up a consulting practice, SmithBrown Marketing where she was the outsourced CMO for six transportation and transportation technology companies. She executed all things marketing, including lead sourcing, scoring, marketing automation, CRM implementation and management, tradeshow execution, collateral development, PR, website development and management, search engine optimization, and social media engagement. She uses her skill set, expertise in logistics and relationships to execute well-designed marketing strategies for her clients, usually on a very limited budget.
In 2015, Brown took the risk on a trash startup in Atlanta, Rubicon Global. Brown built a five person marketing team from scratch, delivered an entirely new revenue stream with more than $100k in revenue, and built a new website with a 400% improved conversion rate.
Brown is now back to consulting in Atlanta after falling in love with the weather. She is an Ironman athlete and is wrapped up her MBA from Dominican University in the Spring, 2017. You can connect with Kara on LinkedIn and Twitter .
Sandy D. Welfare is the Executive Director of Women In Technology (WIT). Prior to that, she was the Executive Director of Cool Girls Inc, an award-winning early intervention after-school program dedicated to the empowerment of girls (2009-2015).
Sandy’s career began in 1989 in Greenwich, Connecticut where she joined Rand Insurance as the Controller. Six years later, she accepted a position with Lucent Technologies, an international telecommunications leader, holding a number of positions including serving as Accounting and Treasury Manager in Singapore (1999-2000) and then as Senior Manager in Australia and New Zealand (2000-2002). Sandy returned to Atlanta in 2002 as Senior Manager of Global Financial Services.
In 2003, Sandy accepted a position as Director of Operations for Xchanging, a business processing outsourcing company. In 2006, her career took her to London, England as Managing Director for professional services, where she managed global business processing services for bank financial transactions, insurance and retail.
Sandy received her undergraduate degree from St. John’s University in New York, and a Master of Business Administration from Sacred Heart University in Connecticut. She serves on the board of several non-profits, including Kiwanis Club of Atlanta. Sandy resides in Marietta, Georgia with her husband, Cliff and son, Soloman. Connect with WIT on Twitter, and follow Sandy on Twitter and LinkedIn.
Avi Bhatnagar is the Director of Digital Marketing with WhiteHat Security. Avi is an entrepreneurial marketer who thinks both strategically and analytically to help in the continued success of digital marketing experience. He’s passionate about website experience and possesses the ability to drive traffic and increase conversions dramatically.
| Where Are My Sisters’ Inspired to Inspire Luncheon of Honors will be held Saturday, August 26, 2017, at 1:00pm at the Pensacola Grand Hotel. Vendors will be displayed starting at 12:00pm. During this fundraiser for Favor House, we’re honoring 5 amazing women and 1 organization. We’re seeking vendors, Glambag sponsors (business’ that place 30 products in VIP bags) and event sponsors. For more information on tickets, sponsorship or vendor opportunities, please contact Terri Marshall at 850-554-4942 or marshallmediation@cox.net. |
Powerful Women of the Gulf Coast – History and Benefits for 2017
Kolleen Edwards Chesley has 25 years of experience in the financial services industry and spent the majority of her career as a financial advisor. In that role, Kolleen was responsible for finding her own clients and quickly learned the value of networking, networking, and even more networking. It was in 2004 and during her sales career that she, along with two other professional business women met for lunch with the purpose of helping to motivate each other after Hurricane Ivan had blown through our area and changed not only the physical landscape of the area, but also impacted the business landscape as well. Out of that lunch was born what is now a thriving not-for-profit organization for business women.
Kolleen currently serves full-time as the Founding Director of what was originally called Women’s Business Lunch and is now known as Powerful Women of the Gulf Coast. The organization advocates a culture of confidence building, lifelong learning, collaboration, empowering others and a spirit of charitable giving.
The mission of Powerful Women of the Gulf Coast is to promote, advance and improve women in business and the organization accomplishes these in a number of different ways.
– Monthly networking meetings in Pensacola and Gulf Breeze. These are open to all women and are free to attend. We run a structured meeting with open networking, an educational segment, a sponsor presentation, an opportunity to hear about the businesses of all attendees, and a whole lot of fun. We frequently hear from attendees that these meeting are chock full of value and a great way to build new relationships to help support their businesses. The Pensacola meetings include lunch paid for by our sponsors.
– Powerful Women of the Gulf Coast Magazine. We are in our third year of production of the magazine and our goal is for this to be a quarterly publication. For 2017, we will only produce one edition. Each edition features interviewees of local successful leaders in business who share their honest thoughts on leadership, success, obstacles, and inspiration as it relates to women in business. We also include other articles on leadership, networking, and other skill development. It is geared for anyone in business or looking for business motivation and tips.
– Annual Pursue Your Passion Women’s conference. To help celebrate National Business Women’s Week, we hold a full day conference during the third week of October along with several other events leading up to the conference. We feature a national keynote speaker, several local successful leaders in business, along with Speed Networking, an Experience Hall, structured and unstructured networking exercises and plenty of laughter, relationship building and excitement. Our attendees are not only motivated by the conference but they leave with tangible tips they can take back and implement in their businesses to lead them to success. For 2017, our conference will be held on Thursday, October 19th at Sanders Beach.
– Power Up Challenge is a 12 week educational series where we hold classes once a week for two hours. Classes focused around four main areas of business: Networking, Marketing, Business Efficiency, and Sales Skills. Open to men and women and all classmates receive the full audio recording of each class along with class notes, expanded notes, and extra resources. Remote classes also available. Classes are affordable and attendees are elated with the amount and quality of the information that is shared.
– Women in Leadership radio podcast show – sponsored by Pensacola Business Radio X. We hold monthly shows featuring local community leaders and other men and women in business. We engage our guests in conversational style in-depth interviews. They share their advice on topics such as mentoring, keys to success, time management tools, personal mantras and favorite inspirations, and what men can do to help support women in business.
– Membership in Powerful Women of the Gulf Coast is also available.
Contact kolleen@powerfulwomengulfcoast.com for more information or visit our website at www.powerfulwomengulfcoast.com or Facebook at “Powerful Women of the Gulf Coast” for all of our meeting information.
In 2016, 7.1M Americans were enrolled in some form of remote patient monitoring program – a 44%
increase in 2016 from the year before. Remote Patient Monitoring (RPM) uses digital technologies to
collect medical data from 1 location and electronically and securely transmits to healthcare providers in
another location for the purposes of assessment and making recommendations. The patient’s HOME is
increasingly becoming a big part of the health care delivery system worldwide.
Benefits of RPM include: improved patient access, decreased costs and improved healthcare outcomes. RPM is also keeping
patients out of the hospital. Last year, the US had 130M ER visits, but only 9% of these patients were
admitted for care. We are focusing on keeping patients healthier at home and getting interventional care
earlier and at an appropriate level. Join Aneel Irfan from Trapollo, one of the market leaders of
telehealth and in RPM management, as we discuss Remote Patient Monitoring.
Aneel.irfan@trapollo.com
22977 Eaglewood Ct, Sterling, VA, 20166
954-774- 4138
Adrienne Mims, M.D., MPH, FAAFP, AGSF, the vice president and chief medical officer of Medicare Quality Improvement for Alliant Quality, which is Georgia’s Quality Innovation Network-Quality Improvement Organization (QIN-QIO), will discuss antibiotic resistance – “among today’s greatest public health threats” – when she appears on MAG’s ‘Top Docs Radio’ program on the Business Radio-X Network at 12 p.m. today, Tuesday, June 27.
“Antibiotic resistance is responsible for an estimated 2 million infections and 23,000 deaths in the U.S. per year,” says Dr. Mims. “While antibiotics are life-saving drugs that are critical to modern medicine, infections with pathogens that are resistant to first-line antibiotics can require treatment with alternative antibiotics that can be toxic and expensive.”
She explains that, “The most important modifiable risk factor for antibiotic resistance is inappropriate prescribing. It is believed that as much as half of all antibiotic prescribing for upper respiratory conditions might be inappropriate, including antibiotic selection, dosing, or duration, as well as unnecessary prescribing – and at least 30 percent of outpatient antibiotic prescriptions in the U.S. are unnecessary.”
According to Dr. Mims, the Centers for Disease Control and Prevention has released ‘Core Elements of Outpatient Antibiotic Stewardship’ to accompany the existing recommendations for hospital and long-term care settings. Areas of emphasis include…
Dr. Mims also points out that, “Alliant GMCF has received a CMS contract to support the development of outpatient antibiotic stewardship programs in physician offices, urgent care centers, emergency rooms, and federally-qualified health care centers in Georgia.”
And she stresses that, “We will assist clinicians to ensure that every patient receives the right antibiotic at the right time and at the right dose for the right duration, according to today’s evidence-based guidelines.”
Physicians who have questions about Alliant GMCF’s efforts in this area can contact Kristine Williamson at 919.745.4735 or Kristine.Williamson@alliantquality.org. MAG sponsors the ‘Top Docs’ program at 12 p.m. on the second and fourth Tuesday of every month. Between downloads and live listeners, MAG’s ‘Top Docs’ show has reached more than 12,500 listeners – which includes people in all 50 states and 84 countries.
MAG’s ‘Top Docs Radio’ show is supported with a grant from Health Care Research, a subsidiary of Alliant Health Solutions.
Jeff Perkins is Chief Marketing Officer of QASymphony, a leading global provider of QA testing software for agile development teams. Since he joined the company in 2015, Jeff has helped build the QASymphony brand and grow revenue over 200%.
Prior to QASymphony, Jeff spent 8 years in senior marketing and sales roles at PGi and AutoTrader.com. He started his career grinding it out in the NYC ad industry at Saatchi & Saatchi and Havas. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side.
Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School. He is a frequent contributor to several marketing publications and a speaker at many industry events. When he’s not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he’s been to 26 so far). He lives in Atlanta with his awesome wife and two adorable daughters (ages 6 and 9).
Connect with Jeff on LinkedIn, and follow QA Symphony on LinkedIn, Twitter and Facebook.
Ricardo Cardenas from Random Hood
With more than 20 years of experience in advertising, Ricardo’s work has garnered numerous awards including Cannes, San Sebastián, Communication Arts, the One Show, The New York Festivals, FIAP, London Festival, El Ojo de Iberoamérica and Círculo Creativo among others.
Ricardo has participated in creative workshops at D&AD London and the Cannes creative leaders program. He has judged at the Effie, Addy’s, The New York Festivals, Ojo de Iberoamérica and Círculo Creativo. He has also been speaker at international venues and has been featured in Communication arts, P&C, LatinSpots and other trade magazines.
As her testimony of the fortitude she found through faith, Sharen Rooks authored What Happens When God Moves (ISBN 9781420830125) – a truly inspirational story about the life of a young woman and the many trials and tribulations she experiences over a decade. Her story is riveting and includes some really horrific circumstances that would break some of the strongest people down. Her story includes an incident of incest which results in pregnancy, the death of a child, brief incarceration, witnessing a shooting, almost becoming homeless, and losing her job. Through the grace of God, these adversities develop this young entrepreneur into a very successful businesswoman, motivational speaker, consultant, singer, actor and author.
This true story should inspire others to never give up and keep the faith and to walk in the direction that the Lord is leading you in at all times. The book will also minister to couples facing rocky times in their marriage. The struggle comes before success! The story unfolds to reveal God’s true purpose for living in victory!
