Women in Construction: Monica Reyes’ Bold Move in a Male-Dominated Field

In this episode of Women in Motion, Lee Kantor is joined by Monica Reyes, the founder and president of CME Landscape Corp. Monica shares her inspiring journey from starting a residential landscaping business to expanding into commercial services. She discusses the challenges of navigating a male-dominated industry, the importance of client relationships, and the value of certifications. Monica also highlights her commitment to community service through the Mi Hija Foundation and the significance of networking and mentorship for women entrepreneurs.

Monica Reyes is a dynamic entrepreneur, industry leader, and passionate advocate for community empowerment. As the Founder, President, and Chief Visionary Officer of CME Landscape Corp, CME Drain Solutions, and Mi Hija Foundation, she has built a legacy of excellence, innovation, and social responsibility.
Since founding CME Landscape Corp in 2015, Monica has led the company to become a premier provider of landscape services, specializing in ground maintenance, water control, irrigation, agronomy, pest control, and property consulting.
Under her leadership, CME Landscape Corp has earned WBENC (Women’s Business Enterprise National Council) certification, positioning it as a top-tier, woman-owned business in the competitive California market. Committed to sustainability, she is driving CME towards compliance with California’s evolving environmental regulations.
Expanding on her expertise, Monica founded CME Drain Solutions, offering specialized water management services to improve drainage, and enhance environmental sustainability in residential, commercial, and municipal properties.
Her commitment to service extends beyond business. Mi Hija Foundation, inspired by her personal experience as a caregiver and case manager for her family, was created to advocate for individuals and families navigating essential support services. The foundation provides resources in healthcare, financial assistance, mental health, housing, and food security, ensuring that underserved communities have the tools they need to thrive.
A dedicated leader, Monica is certified to expand opportunities and increase diversity in supplier networks. She is also actively implementing strategic growth initiatives to scale CME Landscape Corp from a $150K to $1M revenue business through operational efficiencies, CRM integration, and market expansion.
Monica’s leadership is guided by resilience, innovation, and a deep commitment to both business excellence and community impact. She is a proud daughter of Mexican immigrants, an advocate to all caregivers, and a visionary entrepreneur determined to leave a lasting impact on the industry and beyond.
Follow CME Landscape Corp on LinkedIn, Facebook and Instagram.
Music Provided by M PATH MUSIC
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios, it’s time for Women in Motion. Brought to you by WBEC West. Join forces. Succeed together. Now, here’s your host.
Lee Kantor: Lee Kantor here. Another episode of Women in Motion, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC West. Without them, we wouldn’t be sharing these important stories. And this month, we are highlighting women in construction. So excited to be talking to Monica Reyes, who is the Founder, President and Chief Visionary Officer of CME Landscape Corp. Welcome.
Monica Reyes: Hi. Hello. How are you?
Lee Kantor: I am doing well. I am so excited to learn about your business. Tell us about CME. How are you serving folks?
Monica Reyes: Well, we are serving a commercial landscape, companies, properties all over Southern California. We’ve been around for… Our ten-year anniversary just occurred. And it’s a very, very exciting time for women in construction and definitely in a genre of landscape that has primarily been male-dominated.
Lee Kantor: Can you share a little bit about your journey? How did you get here?
Monica Reyes: Well, my love was never grass. I met a lovely man who had 30 years of landscape and ground management experience. His name is Clayton. And as partners in love, we became partners in business. And he decided he would do the heavy lifting, and I would do the operations. And here we are a decade later.
Lee Kantor: And so, can you talk about your business or do you specialize… You mentioned commercial. Did you start in residential and moved to commercial, or were you commercial the whole time?
Monica Reyes: We started in residential. You know, one lawnmower, one truck, one blower helping and doing work in the neighborhood. And as we began marketing, we found a need for commercial properties, which then took us into property management companies, retail spaces. I’ve done work with the federal government, State of California, and really, really exciting clients that we’ve got to work with these last ten years.
Lee Kantor: Was that a difficult transition to go from kind of a B2C model, where you’re dealing with individual people, to a more complex sale of dealing with, you know, like you mentioned, kind of larger groups and larger organizations?
Monica Reyes: You know, that’s a great question. In one way, it was challenging in the sense that when you’re dealing with a residential client, your primary contact is one individual, A to B, A to C, excuse me. But when you work with a global company, then, of course, you’re working with portals and vendor management and different contacts. So, it gets a little bit convoluted but, operationally, very sound. I think the other part is when you start working with a commercial or large organization, they’re very clear on their guidelines and what their expectations are, and that makes life easier for both parties.
Lee Kantor: But does it give you an opportunity to kind of uncover opportunities within the opportunity you have? So, if you’re working somewhere and they’re telling you, “I need you to do A, B, and C,” but you’re like, “You know what? If we did D, E, and F, this thing, you’d be happier and you’d get a better outcome.” Do you have those, kind of, opportunities to kind of go back and forth and share your expertise? Because they don’t know what you know. This is what you do every day.
Monica Reyes: Right and well said. You know, it’s interesting because in landscaping, there’s a mindset of you cut the grass, you cut the hedges, maybe you plant some flowers. Where our expertise is really beyond that. It’s really looking at how do you obviously maintain your property but look beyond what may be issues – water leakage, irrigation, water management because of California and some of the guidelines, we had sustainability, which is huge for our company, stepping into battery operated machinery, looking at how the climate is affecting your landscape. So, there’s a lot more consulting and relationship that we really like to bring to our clients. And at the end of the day, it’s not just a business-to-business relationship. We really bring it as a personal relationship. They know me, they know Clayton, they know our team, and they know what to expect.
Lee Kantor: Yeah, I think that that’s one of the things that people don’t realize, that you want to kind of elevate yourself from being a vendor to being that trusted advisor. That you’re there watching their back and that they can lean on you to get… you know, if they could just tell you what they want, let you kind of have some freedom to come up with some things that they don’t know about or hadn’t thought of.
Monica Reyes: Yes, absolutely. Absolutely. You must have had a lot of experience with landscapers, Lee.
Lee Kantor: I have not, but I appreciate the art to it. I think there’s a lot more to it than, like you said, just mowing and grass or blowing leaves. I think that if you focus in on just the elements of what you’re doing, you’re missing out on a lot of the value you can provide, like you said, about kind of the water, the sustainability and just kind of a healthier use of the land.
Monica Reyes: Agreed.
Lee Kantor: So, now, do you mind sharing some of kind of the highs and lows of your journey? Has there been some mistakes you made that you learned from? Has there been some unexpected things that you stumbled upon that are now part of your business? Can you share a little bit about kind of the good, the bad, the ugly of your journey?
Monica Reyes: Oh, Lee, I think I’ve done everything wrong as an entrepreneur that’s possible, from being self-funded, and really jumping in with a vision, and yes, some corporate knowledge with regards to internal operations, but really how to work on your own as an entrepreneur, let alone work with your partner, which is a whole other aspect. I think that the experience of failing, of not being able to make payroll, of dealing with clients that you couldn’t provide a solution and losing contracts, by being underbid, also learning about, for me, to elevate my company from a residential to a commercial company. And then working with municipal and state contracts, I had to become certified.
So, I am a C-27 licensed landscape contractor through the state of California. And what that took, it wasn’t just write a check and jump into this type of business. The research, the training, it was much more than what I bargained for. But I will tell you, I have learned the best lessons, and I’m so grateful for all these bad and ugly mistakes because it’s really helped me to help other people with their journey, as well as really having me think as an entrepreneur and be very focused on driving sales, driving a quality business, as well as taking care of my employees.
Lee Kantor: So, how do you kind of maintain that focus on your vision? Do you have a team around you? Do you have people that you lean on to mentor you in terms of knowing what the true north should be? Like, how did all of that come about?
Monica Reyes: Well, honestly, desperation was one of them. But otherwise, as it stands now, I rely so much on our Women’s Business Enterprise program. I have had so many wonderful cohorts and coaches and opportunities to really centralize and, like you said, focus my business, whether it’d be just webinars or seminars that are available, whether it’s meetups or also literature that they’ve provided. Most recently, something called the 12-Week Year has been a tremendous input for focusing on my business.
Lee Kantor: Can you talk a little bit about your foundation and how did that come about?
Monica Reyes: Oh, my foundation is called Mi Hija Foundation, which translates to My Daughter Foundation. And that really came from becoming a caregiver for my father. My father recently passed of prostate cancer. And what I found was (a), being an entrepreneur but also being a caregiver, there were so many opportunities and resources that were being missed for myself to help me during this time. And I found that not only did I gain benefit, my dad was a veteran, he worked for a union, he had a lot of options that we could engage in that would help our family and help me as a caregiver. But really, I found so many people that needed a helping hand and didn’t know how to do it, whether it’d be technology, whether if they knew where to go and how to do it. And that’s really where my heart is out of CME landscape, that out of our business, we really get to make a difference for our community in the idea of family and contribution.
Lee Kantor: And the community that you’re building, can you talk a little bit about that? Because it sounds like it’s now well beyond just the landscape community, that you’re expanding outside of that through your drain solutions and your foundation. I mean, your impact is getting bigger and bigger, it seems, by the day.
Monica Reyes: Well, our drain solution is a subset of CME landscape. We found that the water management, and we would come out and they’d say, “I need a plumber, I need some help with water systems,” and that was just an extension of our business. And hopefully as we grow, our CME Landscape Corp umbrella, that there’s other options that we can support with our community, whether it’d be local, whether it’d be, again, county-wise. And who knows, we might even open up into Northern California and into other states in the near future.
Lee Kantor: And then, landscape doesn’t necessarily mean outdoors, right? There’s indoor landscape opportunities for you as well.
Monica Reyes: Yes, there’s something called biophilia. And that is sustainable bio landscape that, really, say you go into a beautiful corporate office, and you see the green walls, and you see that environment, the beauty and the aesthetic, that’s something that we also are engaged with because there’s a feeling that you get when you’re around beauty and you’re around living things. And that’s something that we also provide as a landscape aspect, but also kind of in the humanity aspect as well.
Lee Kantor: And is that for people who already have an existing indoor landscape in their facility, or can you help them create one in their environment?
Monica Reyes: Oh, we can help them create. Without a doubt, we can do both.
Lee Kantor: Now, you mentioned a little bit about how the certifications have helped you in the learnings that you’ve gotten through there. Is there anything specific from WBEC West that you can share? An anecdote maybe, a connection or a opportunity you were able to get from being part of the WBEC West community?
Monica Reyes: Oh, gosh. You know, a lot of my exposure through the WBENC community was because of being woman certified. I was able to obtain a very large federal contract. And that was the primary reason they felt that we were a differentiator in the sense of going through the certification project or process, and then really being proud of that, and sharing that as a landscape maintenance company. So, working with organizations like Home Depot, which acknowledged the WBENC certification and really even interacting with other communities like Loyola Marymount, Los Angeles Latino Chamber of Commerce, they really are interested and engaged in women that take that next step with their business.
Because it takes something to get certified. For anyone that thinks it’s an easy process, it’s not, but it’s so well worth it. The value that I’ve gotten with the contracts that I’ve worked with, as well as the connections and network that I have now, which is so important. You know, when you’re an entrepreneur, you feel a lot of times alone. Like, you’re in this journey by yourself. And to know that, at any time, I can go into the WBENC community, whether it’s online or through a telephone call, and connect with someone for support or advice just is invaluable, I must say.
Lee Kantor: Now, is there any advice you can share with the women that are in a male-dominated industry? Is there anything you’ve learned that helped you get through that or kind of just leverage the opportunity that you had in that space? Is there anything you’d like to share to other women who are thinking about it but are maybe nervous about that opportunity?
Monica Reyes: You know, I stepped into this opportunity on the operations and sales side, and had very little experience, and would have meetings where people would question me about my experience and my knowledge. And most of the time, it was men. So, what I found was I had to be clear on my business, also clear on what I did and didn’t know, and really be candid with what I could bring to the table as someone who had been in corporate America for 20-plus years, Maybe my experience as a landscape person initially wasn’t as strong, but it gave me even more incentive to really learn my business, to become certified, to become someone that understood the practices of what we provide.
And I was glad I was in this male-dominated field because, again, I get to be different in a realm that’s not usually engaged with women. And it also gives a view of it’s possible. It’s possible, I’m capable, and let’s just go to the next opportunity. And that’s what I keep looking at. That’s what keeps me going is especially with WBENC, there’s so many women’s stories that when I feel down in the dumps because things aren’t happening, I can connect with someone and feel that spirit of entrepreneurialship again and really go for it.
Lee Kantor: So, what do you need more of? How can we help you? Do you need more clients? Do you need more workers? What do you need more of? How can we help?
Monica Reyes: You know, I love new clients. I love creating new relationships and being a contribution professionally and personally to the people that we serve. As well as with regards to my foundation, I’m always looking for sponsors, with individuals that want to make a difference in their community and not let resources go by the wayside and rot. And I’m always open to be of service to other entrepreneurs that need a helping hand. But for CME to make the biggest difference, I’m looking at fortune 100 companies, fortune 500 companies that see the value of a woman-owned landscape company.
Lee Kantor: And if somebody wants to learn more about CME, is there a website? What’s the best way to connect with you or somebody on the team?
Monica Reyes: Yes, you can go to CMELandscapeCorp.com or connect with me directly at MonicaR@CMELandscapeCorp.com.
Lee Kantor: Well, Monica, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.
Monica Reyes: Thank you. Thank you, Lee. It’s been a pleasure to be with you today.
Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women in Motion.
BRX Pro Tip: B2C Subscription Models Don’t Translate to B2B

BRX Pro Tip: B2C Subscription Models Don’t Translate to B2B
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, there is clearly a very real distinction between B2B subscription models and B2C subscription models. Yeah?
Lee Kantor: Yeah, absolutely. Those are two different distinct models, and there’s two different, kind of, strategies around them. And a lot of B2B companies I see are just trying to slap on a B2C subscription model strategy into a B2B business, and they’re not going to be successful. They’re just going to be frustrated. It’s not going to work out because the buying decision, when it comes to a B2C product, a B2C product usually is less expensive. It doesn’t require a committee to make a decision. The people who buy B2C subscriptions, cancel them quickly. B2B subscriptions usually are more complex. It requires several people in the company to make the decision, especially more expensive ones. There’s a much longer sales cycle. So, the acquisition cost is going to be much higher in a B2B subscription model, so you can’t use the same strategies. If you’re selling B2B subscription, you can’t use the same model that Netflix is using when it’s a B2C product. It’s just, a B2B client needs more bespoke solutions. And that’s hard to pull off in a standard menu of items.
So, whatever subscription model you’re using, if you’re a B2B company, it has to include value-added services like training and support. It has to include regular updates. And these things are not happening in a B2C subscription model. So, you can’t copy the B2C brands when it comes to your subscription model. A B2B subscription model is much more complicated. It requires more buy in. There’s a longer sales cycle. All of these things make it more difficult to just kind of cut and paste a B2C strategy on top of your B2B service.
Teresa Brazen with Brazen Leadership Development

Teresa Brazen is a leadership coach with over 15 years of experience helping leaders thrive. With a background in human-centered design, Teresa has worked with organizations like NASA, Cisco, and Clorox to help their teams work smarter, lead with purpose, and innovate.
As the driving force behind the global expansion of Cooper Professional Education, she expanded its reach into ten countries, establishing it as a leader in design and creative leadership training.
Through her unique Inspirational Leadership model, Teresa helps leaders break through challenges, tap into their personal strengths, and cultivate a leadership style that’s authentic and powerful.
She uses a combination of one-on-one coaching, workshops, and team development programs to empower leaders to make brave, impactful decisions that reshape their organizations for the better and drive lasting change.
Teresa believes that leadership is about more than just strategy—it’s about leading with courage, clarity, and an unwavering commitment to personal growth. Her mission is to inspire leaders to not only achieve their goals but to become the kind of leader others want to follow—one who lifts their team, amplifies their impact, and creates work cultures that truly thrive. 
Teresa’s bold, action-oriented approach is perfect for leaders who are ready to take risks, challenge the status quo, and make a real difference in their organizations and beyond.
Connect with Teresa on LinkedIn.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.
Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast with Brazen Leadership Development. Teresa Brazen, how are you?
Teresa Brazen: I’m good. Thank you so much for having me. I’m glad to be here.
Stone Payton: Oh, I have so been looking forward to this on air conversation. And I think maybe a great place to start is if you could share with me in our listeners mission. Purpose, what is it that you are really out there trying to do for folks? Teresa.
Teresa Brazen: Um, I love this question. Um, so here’s the thing. Businesses are designed generally not to care about people. They’re designed to make money. Right at the end of the day, that’s that’s their ultimate goal. And that is why I think we need good people who care about people to run companies. And I want to see a world where caring leadership is the standard. It’s not the exception. And where that kind of leadership drives both healthy team culture, where people thrive and financial success. And the research shows those two things work in tandem. So it’s not rocket science. But what I’m seeing in the world is a lot of very transactional leadership that’s very self-referential and not necessarily the kind that I think is in service of the greater good of human beings. So the work that I do is all about helping leaders who care about people become the kind of leader that other people want to follow. You know that type of leader that you may have worked with at some point in your life that lifts people up, lifts their team up, amplifies their impact, and creates work cultures where people are really thriving and excited to come to work and doing excellent work. So that’s that’s the big picture. But that that might sound easy. There are a lot of great leaders out there who have really good intent, but they’re struggling. And, you know, some of the things I often see are, you know, leaders who are running on empty, they’re putting out fires all the time rather than being able to think strategically, or they have a team that isn’t really acting with agency and they’re not really taking ownership of results, or they’re not producing really innovative work. They’re just sort of doing the same old, same old, or they’re struggling with cross-functional relationships in very siloed environments where they have to partner with people across lines to get their work done. But that’s really hard. And so, you know, I help people work through those challenges so that they can be more effective leaders and get more of this kind of, um, people based, inspirational approach to leadership out into businesses more.
Stone Payton: So what brought you to the profession? What’s your backstory?
Teresa Brazen: Yeah. So I, um, I actually started out both in the nonprofit world and as a visual artist long ago, and I then I moved into the world of design. And, and I bring up my past experience because, um, the two things that inspired me early, early on were, you know, in the nonprofit world, it’s all about it is about helping people, right? And in the art world, it’s about creativity. So when I moved into design, it was a little of both. Right. Um, there’s a particular kind of design that I used to work in called human centered design. And it’s about making products and services that really support people and help them to achieve their goals in delightful and useful ways. So that field sort of brought together those two loves. And then I ended up, um, moving into professional development. I did a lot of teaching creative leaders how to be more effective leaders. And I ultimately the thing that I loved about my work then I was running a team. I scaled that team globally is, you know, helping people, um, grow and helping people have those like one of my favorite moments, for example, if I was teaching a class about leadership is these aha moments that I could see in people’s eyes, you know, that click where they’re like, oh my gosh, I’ve been thinking about this in a way that isn’t serving me. I should totally try this other way of leading. And then they go out and practice it. So I don’t know if I answered that very well.
Stone Payton: Well you did. I’m also curious about the transition from doing that kind of work and jumping into this profession. Not only the work itself, which I definitely want to dive into here in a moment, but also like the business side of it, like just getting the clients and, you know, and running a your own business like that. Mhm.
Teresa Brazen: Yeah. Yeah. I um, I call myself an unexpected entrepreneur because I actually got into building my own coaching practice, which I’ve had for um, I think going on five years now. Um, actually it started early in the pandemic. So I was running a learning and development, um, line of business, and I was teaching people how to lead. And I ran a team that did that. And, um, we were shut down very, very early on because all of our classes were in person. And it was a very jarring moment because, you know, I had an amazing team and we were very mission driven. Everybody was really committed to helping people become better leaders. Um, so it was hard when that transition happened. But, you know, I did what people do when facing the unexpected, and I just recalibrated and I thought about what I’d like to do and what did I love most about my work. And I ended up deciding to get certified in coaching with the International Coaching Federation. Um, and people were asking me to coach and to facilitate workshops, and my business sort of unfolded. Um, and, and there was a certain point where I looked around and I was like, oh my gosh, I am a business owner. And not only that, I’m an entrepreneur. Um, and so I’ve been, you know, I think one of the things I really enjoy about my work is that one, I get to see the impact of my work very directly in real time, which not everybody gets to do in their work. Um, so I see teams do things differently because of the conversations and the work that we the conversations we have in the work we do together or individuals. Um, but also I’m very stimulated by the business side, um, like learning. To me, it’s very creative as well. And it’s really challenging. It’s very intellectually stimulating, um, challenging and stimulating too. So I’m learning all the time which any good job, you know, is a job where you’re learning constantly.
Stone Payton: So you mentioned being formally credentialed going through this certification process. So it sounds like you’ve had the benefit of of that. And likely, I suspect, the benefit of one or more mentors to kind of help you navigate this, this terrain over the last five years.
Teresa Brazen: Yeah, yeah, I’ve had I mean most coaches have coaches, so I’ve definitely had coaches that have helped me with my own coaching practice and also with like building a business. Um, and, and I will also say to some degree was doing some of this work because I ran a team before. Right. And, and, um, and I had learned a lot about how to lead and, um, not necessarily. Well, even the business side, when I was in, in my prior job, I was running a line of business and I scaled it globally to ten countries. So I had to figure out, not by myself, obviously, with a team of people, but we had to figure out together, um, how to help offices and ten other countries, um, sell training, sell leadership development. Um, and we had to teach them how to teach. They didn’t teach and they didn’t sell teaching. So, um, so I learned some there too.
Stone Payton: So let’s talk about the work. And one of the things that kind of brought you into our circle and put you on our radar, and one of the main reasons I wanted to have this on air conversation is to learn more about this inspirational leadership model. Can you speak to that some?
Teresa Brazen: Yeah, yeah. So this is a leadership model that I developed to help leaders elevate their mindset and their behaviors and skills so that they can inspire really exceptional work. And those, you know, that that thriving workplace culture that I was talking about earlier. So it really emphasizes leading from within and acting as a catalyst for the growth of your team and the people around you. So it’s um, it’s a compass, inspirational leadership compass. And it’s intentionally that because, um, there, you know, the, the ways in which you need to flex your leadership vary. They vary by person. Like what you know, Stone, what you’re strong in might be different than what I’m strong in. And where you need to work might be different than where I need to work, right? Um, and also, it’s, you know, the ways in which you need to flex your leadership varies by environment, too. And what’s happening. Right? So, you know, I’m talking I have a client right now who is, um, about to have to lay a bunch of people off. And so, you know, in that case, he’s thinking a lot about what kind of leader he wants to be through that process. Um, how to do that in a humane and a humane way? Um, but, you know, someone else might be, um, let’s say, you know, they, they just their team just doubled in size. They inherited a new a team from another part of the business. And so they’re having to step into leadership in a different way. And the things that they have to work on are different in those different contexts.
Teresa Brazen: So, um, I just say that, you know, to, to say that it’s Intentionally, um, not linear. It’s supposed to be like a compass. Adapted to context. So there’s five pieces of it. There are. And I think of these as. Where they are, there are five components of what can help someone to become a more. Inspirational leader. So one piece is purpose. Um, and that’s about clarifying and leveraging. Both a personal and an organizational purpose to guide decisions and to inspire commitment. Um, another piece is energy management, which is about prioritizing self-care and. Promoting healthy team dynamics to sustain high performance without burnout. Um, there are a lot of leaders that I interact with at. One of the first things we figure out is like, oh, we got to work on energy management because you can’t even do the work of coaching and evolve your leadership if you don’t. You have no energy left in your battery. Um, influence is another piece, and that’s about, you know, learning how to more effectively navigate organizational dynamics, um, how to, to do strategic relationship building, how to be a persuasive communicator. Um, innovation is another piece. So that’s really around cultivating a culture where creativity and innovation just naturally flourish. Um, and then the last piece is unleash, and that is empowering other people and unleashing their potential and their their leadership abilities because, you know, the sum is greater than the parts. If you can unleash the leadership potential within your whole team, you’re all going to get a lot further. So that’s high level. Those are that’s what it’s about.
Stone Payton: And the mechanism for the work is that one on one, is it group facilitation speaking or maybe a little bit of all that.
Teresa Brazen: Yeah, yeah yeah, yeah. Um, it’s one on one coaching. Well, it depends. So very tailored. Um, I use it in my one on one coaching, for example. Um, and we might identify different areas to work on in coaching, but when I’m working with a team, for example, um, it might be so one on one coaching, uh, workshops around each of those areas. I have longer like a inspirational leadership program for leadership teams that’s, you know, over a much more extended period of time where we go deep on all those things. And the the big thing I would say about how I approach all of this is I am very much, um, an advocate for experimentation. Um, I, I want people to try things and try things that are uncomfortable but not have the pressure of getting it right. Wow. So a lot of, a lot of the work that I do is around helping people figure out what are or working with teams, individual or teams. Um, what are, you know, micro experiments that they can conduct to practice new skills or a new mindset or a new behavior? Um, in new ways. So even as as I’ll give you an example, um, one of my clients, um, is a product leader and has, uh, got some poor performance reviews.
Teresa Brazen: Um, but is has really great intention, wants to be a really great leader and manages a team. And one of the things that we realized thinking about influence and the way that he was influencing the behavior within his own team and with his partners, is that he was leading in a very directive way. So when we would have conversations, um, he usually began with what he needed or wanted or his perspective. And so he made one small shift, which was to focus on every meeting that he went to, whether it was a direct report or another partner or leader, is to remind himself before he went in to, um, lead with curiosity. And rather than beginning with what he wanted or needed or his perspective, he began with questions. And so he’d ask more to understand more about their perspective and what they needed as a starting point. And immediately his relationship started changing. And that’s that’s a very accessible kind of experiment. Do you see what I’m talking about?
Stone Payton: I do. And it strikes me as an incredibly powerful shift that probably had some tremendous impact very quickly. What I’m trying to envision is both in a group environment and individually. You must have to create a level of trust well beyond what a radio host has to.
Teresa Brazen: Yeah, well, you do a good job of it too. Yeah, absolutely. Yeah. I mean, people need to know that I or anybody else that I bring in that’s, um, doing this work with me that we will one know what we’re doing? Do you mean trust in in me, or do you mean in as in in themselves or within a team? What? Actually, let me clarify that for me.
Stone Payton: Yeah. Well, I think maybe. Yes, across the board. Like I’m envisioning me as a participant. Right. So I’ve got to trust the room of people. I’ve got to trust the environment that you’ve created so that I really can try on some of these, uh, these new behaviors and approaches in a truly safe environment. I’ve got to trust you then. But, you know, maybe I gotta trust myself, too, to open up a little bit and take the mask off for a little while.
Teresa Brazen: Yeah. You know, it’s funny, I was just writing a a LinkedIn post today about, um, acting before you feel the way you want to feel. So let’s see if I can make this make sense. So, um, the reason I like experiments and micro experiments is it forces people to try something, even if they don’t feel like they’re ready for it. Mhm. So on one hand yes there is. You have to build trust. But also if you wait to feel like you trust yourself, for example, you’ll never do the thing that you’re afraid to do.
Stone Payton: Mhm.
Teresa Brazen: Right. So there’s, there’s a little of both. Like I obviously have to build trust with my clients. Right. And they need to know both that I know what I’m doing, but also that I care about them, that I really am in it for their wellbeing. Well-being. I’m not just trying to, like, sell a program. Right? Um, I, I also need to help them, um, build more trust in themselves. But what I know is that you build more trust and confidence in yourself through action, because it starts to teach your brain that something’s different. So whatever patterns you have, like narratives you have going on in your mind around like that, you can’t do something, let’s say, like, you think you’re not a good public speaker. And so you, like, shy away from doing presentations. Um, the best way through that is to actually start doing it and know that you’re going to be uncomfortable for a while until you start building new patterns in your own brain. And over time, if you practice uncomfortable things enough, you become more comfortable with them and they become a part of who you are. A great example is I was terrified to teach. I got into teaching and for the first I was teaching people who were CEOs, um, VP’s, you know, like very high level folks in these leadership classes and, and and they, um, they had more experience than I did. Terrifying. I mean, imagine that, right? Like, I’m going to teach these people something about leadership. Um, and for the first six months of that job, I, I mean, honestly, I just felt like ill all the time. And I remember thinking at a certain point, I don’t think this is the right job for me. Like, I can’t imagine feeling this terrified all the time. Like, this isn’t sustainable. But around six months, I had done it enough that my internal internal feelings about it changed. And now I’m super comfortable. Like, I mean, it’s not like I never get nervous, but in general, I’m I’m very comfortable in that space. Um, and it was the action that got me there.
Stone Payton: So what have you discovered? That is the art and science or approach or discipline or rigor, whatever it is that, um, that allows the change to or gives the change a reasonable chance at really sticking. You know, you have this great two day experience or this great one on one session. Yeah.
Teresa Brazen: Yeah. Yeah. Um, well, I feel like I’m going to repeat myself a little bit, but I’ll give you an example. So it’s, um, repeated action. Mhm. I mean, at the end of the day that really is what it is, is you have to you usually don’t get it right the first time or the second time. Right. And, and the other piece I would say is reflection. Um, I’m a, I mean, the way that you in learning and development, like what we know is that the moment of learning and insight actually happens in reflection. It’s not even just the action. You have to reflect on the action. So in coaching, um, you know, I’m often creating a space for individuals or teams to reflect on what did we just learn from the thing we tried? And then how does that change or does it change? Um, that action moving forward? Should we iterate on what we were trying out? So, you know, for example, I go back to the manager who was trying to, um, act with curiosity. Right. Um, maybe the first few times I’m making this up because I don’t know exactly. But, you know, maybe the first few times he had conversations, people looked at him like he was weird because it was a totally different way of being. Right. Um, and, you know, maybe we talk about that, and then and then in reflection, he realizes there are some modifications he could make to the way he’s opening up those conversations. And so he tries a modified version of it. Do you follow?
Speaker4: I do.
Teresa Brazen: Um. Oh, gosh. There was something I was going to say. What was your question again?
Stone Payton: Well, I was just asking about driving that lasting change and having it go well beyond the fervor of, you know, the afternoon of day two, which is awesome, you know, or whatever. Yeah.
Teresa Brazen: Yeah, yeah. Okay, I got it. Um, the other thing I would say is so it’s repeated action, it’s reflection, and it’s time. I love doing workshops. They’re so fun. And you can really get deep with people and they can have big aha moments. But you know, and I know that there is a high likelihood that everybody is going to go right back to business as usual.
Speaker4: Yeah.
Teresa Brazen: So when I, um, work with clients and they want me to do a workshop, I, I always try to convince them to let me do at least one, hopefully a few more follow up sessions that are they can be very short, you know, they can be like two hours and they can be remote. But, um, they are basically accountability, reflection and iteration sessions. So I bring them back together and we talk about what did you try, what worked and what didn’t work. What did you learn and what will you do moving forward? And if we can do multiple of those, it keeps people coming back to the work. So, um, yeah, that would be another piece.
Stone Payton: Well, that makes all the sense in the world. I’m so glad I asked.
Teresa Brazen: Yeah. It’s also why my, my preference is to, to do programs with, with teams over time or in the case of coaching, like I don’t do one off coaching, I don’t do just a session. Right. Um, I do multiple sessions over time.
Stone Payton: So what are some signs to look for or some things that might be happening in my personal or professional life that as an individual, I should be thinking, hey, maybe I should engage a coach or as a leader looking around the organization. You know, maybe we should bring someone in here to work with our group. Are there some things we should be looking for? That tell us? Yeah, maybe something we should consider.
Teresa Brazen: Yeah. So, um, that’s a good. And I’ll think about I’ll talk about this through two lenses. So for an individual, you know, some common signs that a coach could be helpful would be you don’t have time to think you are. You’re totally caught up in busy work. You don’t have space to think strategically or in a zoomed out way about what you should do next, either career wise or even just at work. Um, or you’re burnt out. That’s a big sign that you need to pause and recalibrate. Um, it can be things as like you’re flying off the handle a lot at work. Um, you’re, you know, snapping at people and regretting it after. And it’s becoming a pattern. So there’s something going on. Um, maybe you feel stuck in your career. It feels misaligned, but you’re frozen by the idea of actually trying to act on it. Or similarly, you have a big a big goal like, um, you want to move up to an executive position or you want to start your own business, you know, like it could be anything but something that feels daunting, um, is a great time to bring in a coach. Um, other things would be imposter syndrome. So, you know, you feel like a fraud, and it’s holding you back from taking the next step in your career. Um, or you’re having challenging relationships, especially, you know, I work a lot with leaders on their cross-functional partnerships.
Teresa Brazen: Um, and for a team, you know, I would say the big thing I often work with teams on is actually helping them to become a team. Um, and what I mean by that is many times, and I’ve experienced this myself. I’ve been on a leadership team. Great people. We all got along, but we weren’t a team. We were individuals responsible for our own parts of the business, and we didn’t have any real shared goals. Um, and we didn’t lean on each other for support. We just when we got together, it was basically status updates, right? Here’s what’s going on with my part of the business. Here’s what’s going on with yours. Um, so if you have a team that feels like that, um, that’s that can be a good time to bring in a coach to or a new team is forming. I’ve been doing a lot of work with, uh, teams that are that are just being gelled together and helping them come up with operating principles, which are, uh, just basically some agreements around, um, what what kind of team they want to be together and how they’ll show up for each other and how they will make decisions and act together so that they can be really intentional about the culture they they build between each other.
Stone Payton: Yeah. So how do you pick the right coach? I mean, I don’t even feel like I would know what questions to ask. Like, if I were talking to 2 or 3, like, what kind of questions I would. Yeah. Any insight on that?
Teresa Brazen: Well, the biggest thing I would say is chemistry. I mean, it’s it’s deep and personal work, even on a team level. Um, and you, you want to work with someone that you feel a connection with? Um, partly because of what you brought up earlier, which is trust. You need to build trust with this person, right? Yeah. You know, I would say giving coaching is a really there’s there’s a whole landscape of coaches, right? And coaching actually kind of means different things to different people. Given that it’s a, it’s such a, I would say inconsistent industry. Um, you know, if you’ve never found a coach before, I would recommend looking for somebody that has some kind of certification in the International Coaching Federation is a good one. They’re like the governing body of coaches, and it all it does is help you feel calm or actually not just helps you feel confident. You can be confident that that person has gone through training specifically to learn how to coach. They’ve been observed, they’ve been given feedback, they’ve worked with people for a decent amount of hours where they have enough practice under their belt. You know, that’s not to say that someone who’s not certified is not necessarily great because they are. It’s just certification can be a way to help you narrow the pool to to people that have, um, have some training in it. Um, I’m trying to think of what else. And then I think the other thing is like, does their approach resonate with you? So I described to you my approach is very experimentation forward. If that resonates, then we might be a great pair. If that isn’t something that naturally appeals to you, then my approach might not be the right fit for you. And then lastly, if you know there’s a certain area that you want to work on, you know, like let’s say it’s, um, leadership development specifically, then you probably want to work with somebody who works with people on leadership development, right? Um, or if you want to do career change, you may be able to find a coach that has experience with that.
Stone Payton: So really, this chemistry thing, I mean, you may be talking to a very competent, well accomplished practitioner, but if the chemistry’s not right, I mean that really, because it goes back to the trust thing we were talking about the whole bit. Right?
Teresa Brazen: Yeah. Yeah. It’s a partnership. That’s what coaching is. It’s a partnership. It’s you and I are deciding together that we are we’re going to roll our sleeves up and we’re going to help you get to a goal that is really important to you, and you’ve got to be able to lean into that person. And yeah, chemistry is is one very telling way to know whether you could roll your sleeves up with them.
Stone Payton: I’m going to switch gears on you here for a moment, if I might, and ask. Hobbies, interests, pursuits, passions outside the scope of of your professional work. Anything you nerd out about?
Teresa Brazen: Yes. Um. I have recently been taking ballroom dancing classes. Um, specifically Latin dancing. I, I love salsa dancing, but I’ve never until recently, you know, taken classes from a ballroom teacher. Um, so that’s been super fun. And then I love I love outdoors exercise. I love being in the outdoors. I love hiking, um, nature travel. I I’m a travel geek.
Stone Payton: Me too. I, I haven’t picked up salsa dancing, but I certainly like to travel. I did buy dancing lessons one time, and then we never went. That didn’t get me a lot of points.
Teresa Brazen: Uh, you can learn. You can learn. Stone. You know, the reason I got interested in it is I went to a ballroom dancing competition, and I was amazed that there was every age range. There were literally people in their 90s competing. I’m not kidding. And and I was like, and there were kids and there was every age in between. And I was like, oh my gosh, I didn’t. In my mind, it was going to be, you know, like 20 something people that were amazing and they were all good in their own way. But I was just like, oh my God, I would love to learn something that I can do, you know, basically until I can’t move anymore.
Stone Payton: So, well, it goes back to your experiential and experimental nature.
Teresa Brazen: Yeah, yeah, yeah.
Stone Payton: Hey, listen, before we wrap, you know, the tagline of the show is producing better results in less time. Let’s, uh, if we could, I’d love to leave the listeners with a pro tip.
Teresa Brazen: Yeah. So better results in less time. Um, one thing that can help you get better results in less time at work is being more intentional about your relationships with partners, and a technique for doing that is to create something that’s called a persona. In the design world, it’s basically a summary of what are the goals, motivations, behaviors, pain points, and challenges that this type of person faces. Um, so a lot of times with my clients, I have them identify who are a few key partners that they need to build better relationships with and for, you know, a week they will observe them. They might have a conversation with them to learn more about some of those things I just talked about and the exercise of doing that. So it takes a minute to do that, right? To be intentional about like, okay, what unpacked? What do I know about them, and what more do I need to know about them to understand what makes them tick as a person? But it’s sort of the slow down to speed up thing if you invest a little bit of time to do that. It enables you to be much more effective in the way that you communicate and engage with that person, and that ultimately speeds up everything that happens later, because so much of work is really just about relationships.
Stone Payton: It really is. And what marvelous advice. If our listeners would like to continue to tap into your work, reach out, maybe have a more comprehensive conversation with you. What’s the best way for them to do that?
Teresa Brazen: Um, they can reach out. I have a website. Uh, Theresa. Brazen. Com which soon will be brazen leadership development. Com. Um, and they also can email me at Theresa. Theresa brazen.com and I’m on LinkedIn. I’m very active on LinkedIn. I share lots of leadership tips there. So if that’s something you’re interested in, you can get a little taste four times a week. And there’s also some tools on my on my website that you know, are relate to some of the topics that we’ve talked about that are free and you can download. So some resources that they could check out.
Stone Payton: Theresa, this has been an inspiring and invigorating conversation. I have thoroughly enjoyed the visit. You’re clearly doing important work. Keep up the good work and thank you so much for joining us.
Teresa Brazen: You are welcome. Thank you. Stone, it’s really nice to be here with you.
Stone Payton: Absolutely. My pleasure. All right. Until next time. This is Stone Payton for our guest today, Theresa Brazen with brazen leadership development and everyone here at the Business RadioX family saying we’ll see you in the fast lane.
BRX Pro Tip: 3 Ways to Build a Referral Network

BRX Pro Tip: 3 Ways to Build a Referral Network
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I love the idea, and I have enjoyed some degree, of building and having a strong referral network. But what is the best way to go about building one, man?
Lee Kantor: Yeah, I think it’s so important to have a referral network. You can’t just sit there and go, “I’m going to get clients by myself, on my own, one at a time.” That’s just not going to be efficient in growing your business or your brand. Some easy ways to start building a referral network is, number one, identify some complementary businesses in your industry. Just look around, who else is reaching that same customer you’re trying to reach? And just write down their names. It’s so important to kind of build this kind of dream list of referral partners. So, start identifying complementary businesses.
Then, once you’ve identified who they are, find somebody in there that you might know. Reach out to potential partners and just start exploring ways to work together. Figure out a mutually beneficial referral arrangement. They’re trying to reach your same people. You’re trying to reach their same people. You’re both doing something that’s kind of in the ballpark, trying to serve the same group. Figure out ways to work together. Figure out things that make sense in both your businesses that aren’t so cumbersome but are easy. And everybody in the industry is probably trying to look for other kind of trusted partners and vetting good partners. Be one of those trusted partners. So, go out there and find the good ones for you, and then start building some relationships.
And then, once you’ve done that, you got to keep following up and nurturing these relationships. This is not something you do one time and then forget about it. You got to nurture the relationships and hold each other accountable in delivering value to each other. If it’s not working for both of you, then find some other partner. This has to be something that you’re, kind of, nurturing at all times. And something to do while you have relationships and you can only refer to one or two people, build some sort of a wait list in the background so that if one of these two current partners aren’t working out, then you have somebody else to go to in the event that happens.
So, it’s important to kind of leverage your network. And the only way to leverage that network is to build that network. And you have to be proactive. And if you want to be the change, then you have to be the one that takes action. Don’t wait for someone to come up to you. Be proactive.
Mike and Adie Walls with Caring Senior Service


Mike and Adie Walls’ journey as franchise owners began in 2009 when Mike joined Caring Senior Service as a Franchise Development Manager. His primary role was to sell franchises.
At the time, his wife, Adie, was a stay-at-home mom, and she accompanied him to conferences and events, where she met the leadership team and learned more about the franchise system. She became increasingly invested in Caring Senior Service’s mission, which eventually led to their decision to become franchise owners in 2014.
Their motivation was personal. Inspired by Adie’s grandfather’s battle with Alzheimer’s disease, Mike and Adie moved back to her hometown of Lake Jackson, Texas, to open their Caring Senior Service location. Their goal was not only to provide care for her grandfather but also to serve the local community.
As the face of the company, in 2018, Adie was honored as Franchisee of the Year, a testament to her exceptional contributions to the franchise and her dedication to providing excellent care and service.
Connect with Mike on LinkedIn.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Coming to you live from the Business RadioX studio. It’s Franchise Marketing Radio. Ready to revolutionize your franchise with AI? Franchise now empowers franchises with advanced AI solutions, automatic processes, and enhanced marketing strategies. From personalized customer interactions to predictive analytics, we help you harness AI to drive growth and efficiency. Transform your franchise with the power of AI. Visit Franchise Now to learn more and take your business into the future. Now here’s your host.
Rob Gandley: Hey everybody, welcome back to Franchise Marketing Radio. I’m your host, Rob Gandley, and we are the podcast that spotlights brands, innovators and leaders driving success in the franchise industry, and we have a truly inspiring story today that blends business purpose and personal passion. Joining us today are Mike and Addie Walls, franchise owners of Caring Senior Service in Lake Jackson, Texas. Their mission is to provide compassionate care for seniors, and it’s inspired by 80s grandfather’s battle with Alzheimer’s. So really interested in in learning more about that. But along the way, they’ve built a thriving business and even earned the prestigious. And it is prestigious. I’m very involved with these awards. Franchisee of the year award. There can only be one. So that’s pretty amazing. And so we’re excited to hear their insights on franchising, marketing and making a difference in the lives of seniors and families. Welcome to the show, Mike and Addie.
Mike Walls: Thank you very much. We’re really excited to be here. Rob, thanks so much for having us.
Rob Gandley: Yeah, you got it. You got it. So it’s one of my favorite questions. I love to tee it up. Tell me, how did you arrive at being a business owner? And I know that you were in franchise development, which obviously you’re very involved with the idea of business ownership and sharing that, that with someone else. Then you flip sides. So tell me a little bit about how that happened and your journey to becoming a team here, a husband and wife team to build this business.
Mike Walls: Yeah. So, uh, it’s an interesting journey to get here. That’s to be sure. Um, I had dabbled with, uh, being a business owner in the past, and, um, in the kind of 2008, 2009, uh, bubble burst, you know, that occurred, um, my business at the time didn’t fare very well. So, uh, I was unemployed. I was looking for a job. Um, and luckily, I came to know Caring Senior Service. I had never done anything in franchising before. They were looking to really expand their franchise growth. And so we we both kind of took a chance on each other, you know. And and and that’s how I got into franchise development in, in late 2009. Um, from there, I think we, you know, over the next, uh, 3 or 4 years, uh, expanded by about 50 or 60 units. Um, and what was interesting was along the way, of course, um, in franchise development, you talk with people at all hours of the day. You know, I live in Texas. So if I’m speaking with somebody in California, there’s a two hour time change. Or if they’re on the East Coast, there’s a one hour, you know, and so it might be after dinner or something like that, 80s listening to me on the cell phone, you know, going over the the spiel of what the Kerry senior franchise opportunity is all about. Um, but at some of the conferences and things, she would start to attend with me and got to know many of the existing franchise owners and some of the new franchise owners that I had helped bring on board and I think started to, you know, feel kind of called to this. Um, and, and it was I kind of like maybe for her to, to jump in and give her side here. But. Yeah, but many of our franchise owners, uh, would talk with her and say, you know, you would be perfect for this. You really need to get into this.
Addie Walls: That’s what they said. Um, my my youngest was starting kindergarten, so I was looking at, you know, going back to work and, um, as more people said, yes, you should think about this. Um, we looked in our own family. Um, my my grandfather, like you said, was diagnosed with Alzheimer’s in 2010. So, um, you know, we were dealing with that for a couple of years, and finally we decided that, yes, um, we needed to, to do this. Um, and that would help me to take care of my grandfather, um, and my grandmother I was very close to. Them, um, I, you know, I, I’m the first grandchild, but I consider myself the fourth kid. Um, because I was stepping in and doing a lot of things that, you know, typically the. Daughter does. So, um, caring senior service just helped us to be able to, to do that. So. Yeah. Um, so.
Rob Gandley: So how do you think just just kind of made me think of this, but how do you think. That that affected how you guys approached this business, how you approached how you built it. How you now manage it? I know that never leaves you that experience. So. So how how do you think? That influenced the way you run this business?
Addie Walls: I feel like it, it it gave us, I mean, the ultimate purpose because, you know, I was taking care of my grandparents and then sharing with others how I was taking care of my grandparents. Um, it was very personal because, you know, I did it on the on a daily basis. I got to see it. But I also, you know, learned from my other clients. Um, you know, different things and, and took those things that I’ve learned to, to help care for them. So, you know, it just kind of was all intertwined. But, you know, the main focus being, um, you know, I want to treat people like I want others to treat my grandparents and how, you know, I would I would care for them.
Rob Gandley: Oh, you just said my favorite thing, the golden rule.
Rob Gandley: I love the golden rule.
Rob Gandley: I wish everybody followed the golden rule.
Addie Walls: Yeah, it would be a lot better.
Rob Gandley: Yeah, it’s a little less work. It’s a little less effort. Um, yeah.
Rob Gandley: Cool. Well, that’s amazing, I, I love the industry. I am in that age range where I have my mom and my dad did pass away at 82, but I was very happy he had that life. And, um, my mom’s 86 and doing pretty good. Uh, but definitely because of my, uh, relationship with the industry and with some of the brands that do such an amazing work, like you guys. Um, I was able to get some some guidance and experience how that makes the other person feel like the family. And I’ll tell you, it was a 15 minute consultation that really gave me peace of mind. We like using the phrase peace of mind a lot, uh, in a lot of marketing that we do. Uh, because it’s so true. Oh my goodness. It was. And I would just encourage anyone listening, you know, make sure you, you speak about it, uh, reach out because it makes you feel better when you understand what to do. Uh, when you’re dealing with parents, it really is a it’s a weird shift when you start having to take care of your parents, right? After all those years of them being your parents. And so, anyway, I had a great experience and felt really good, uh, in that. So so let me ask you, uh, maybe pivot over here to Mike. Um, so you were doing, uh, franchise development, Right. And you and I know that that is for anyone listening. That is the side where you’re helping share the opportunity with others that are thinking, yes, I’d like to start a business and not sure where they want to start it, but this is a great industry and so they wind up talking to Mike and Mike. You helped grow that business. The same brand you’re a part of, you helped grow that. So doing that role for so many years and then coming over and becoming a franchisee. Tell me, were there any were there any adjustments, were there any challenges, any any notable things that you said? Oh my goodness, I didn’t realize.
Mike Walls: Yeah. I mean, yeah, I mean and that’s what’s what’s pretty funny is I think a lot of people thought, well, you were already involved, you know, at the franchisor level. And, you know, on the franchise development side, you know, this should be a cakewalk. And it’s like, I could talk about the business a lot, you know, and and I even thought I understood it. And wow, being on this side of the table, you know, and and working as a franchisee and an operator was, uh, yeah, there was a lot of eye opening experiences along the way. Luckily, um, my transition was helped so much by A.T. as as we launched our franchise, I was still working in dev, and so she was, you know, the the operational side of our franchise. So we worked in the same office. But I, we were filling very different roles. I was very little involved in the franchise at the time other than, um, a sounding board or sometimes a punching bag, maybe for A.T., uh, at times. But, um, it, it slowly, you know, developed where as our franchise grew rapidly. Um, I needed to to to to pivot and move into, you know, full time working in the franchise. And I remember that conversation I had to have with our CEO basically saying, you know, I’m I’m going to have to quit. You know, I’m going to have to leave the franchise or because my business, my wife, my family, you know, they need me. And, um, and I was really enjoying it, too, you know, which which was which was wonderful. And, you know, not only do we have the opportunity to care for our own family members, um, but getting into that side of the business and no longer just talking about it like I had done previously, I found to be, um, extremely rewarding, uh, both personally and financially. You know, if I’m being honest. So, um, it was it was fantastic. But yeah, the the number, the number one question we get asked is how on earth are you able to work with your spouse.
Rob Gandley: That’s a that is a testament to your relationship because it’s an I agree I understand what you’re saying. It’s another level, another dimension. But it’s awesome.
Mike Walls: Yeah. And you know, for us, I mean, working with each other. This is the first time we’d worked, you know, together like this and, um. Yeah, that that is the most challenging part because we don’t get a break from each other anymore. Right. And so it blurs the lines between where does business end and where does, you know our life as a, as husband and wife and a family, you know, and it kind of all intertwines. And I mean, yeah, there’s our kids can tell you, you know, there’s been conversations 11:00 at night. You know, we’re heated about something about the business. And they’re like, guys, can we, you know, please stop talking about business for a change? Um, that’s been the most challenging aspect is not as business partners not being, you know, business business all the time, taking time to step back from the business, be husband and wife, be mom and dad, you know, and do those types of things.
Rob Gandley: Yeah. Yeah. Well and that as I said, you’re doing a family business though too, which I think is probably edifying on some level still challenging to run a business together, but I’m sure you enjoy a lot of the moments together that that where you’re impacting families, because being married in a family is all about, you know, you want your family to be healthy, but you know, you feel the community around you and the friends and, you know, and so you want them to feel that too. And so you’re doing that good work must be a good thing for your relationship. But I don’t know, it’s still work. Um, but so tell me about your community, though. Tell me about the area you’re in and how did you how did you go about building the relationships and what kind of marketing and, and what is the approach to kind of getting started maybe in that early period. And then now as you’re more mature, like, what does that look like? Who do you work with and how do you get the word out? Because I know awareness is certainly a factor. People don’t just automatically think of you, or maybe they kind of do a little. But the reality is not a lot of people realize what the options are when they experience family challenges like this. So how do you get out there and get the word out?
Mike Walls: Yeah. You know when when when we we moved back home to our hometown where we grew up to do this. We had been gone for around 15 years, but but we grew up in the area where we started our franchise and where our family was, and we really thought that it would be a cakewalk. Oh, we’re going home. We know everybody. You know this will be no problem. And boy, were we wrong. You know, um, and I think you you alluded to this just a second ago. This isn’t something that, uh, people normally think of. You know, we make decisions, um, about where we’re going to have lunch on a daily basis or where am I going to get my car washed, or where which vehicle am I going to purchase? Even making a house purchase. We make these decisions multiple times over our lives. Oftentimes, the decision to take care of a loved one, um, in the long term, an elderly loved 1st May be Maybe a decision you only make once. Um, and so to get in front of those people when they’re ready to make those decisions is, is quite challenging. And, um, luckily, working for the franchisor, um, this was one of the most common questions we would get by people investigating our brand is, you know, how do we generate the business, right? How do we get the name recognition? How do we market and get that information out there? So I’ll, uh, I’ll let Adi talk a little bit more about that, because, again, I’m still working in dev at the time. Right. So she’s the one who’s pounding the pavement.
Rob Gandley: Yeah. Got it.
Addie Walls: It was. It was really cool moving back home and, you know, knowing some people, um, this was a small town, um, created for Dow Chemical, you know, 50, well, 70 years ago now. Um, and so, you know, it was very small and it grew from that. But some of the original family members, um, you know, or families that were here, I was then dealing with, you know, my grandparents, friends, um, people that we went to church with, people that I had known, you know, through church forever and, um, you know, so so it was we still had that kind of kind of close, um, six degrees of separation or something like that. Where.
Addie Walls: I could tell, you know, if I didn’t know, you know, the the son or daughter I knew, the grandparents or I, you know, they knew my aunt and uncle or his aunt and uncle or, you know, something like that. So, I mean, that that makes it, you know, really interesting. Um, and, you know, and that, you know, helps helps make you feel like, okay, hey, I know you and I’m going to take care of you, you know, like, I take care of my grandparents, you know, it just.
Addie Walls: You know, kind of, um, you know, just your family. Okay? We’re going to, you know, care for you that way. So, um, we we did have to go out and and talk with the healthcare community and, and, you know, because that’s where you find those people that are, um, make need to make those decisions right away. So, um, we did go out and visit with them. But, um.
Mike Walls: I mean, primarily, you know, talking about these, these people that we knew or maybe really didn’t know, but they knew our family members and whatnot. It seemed like we made those connections after the fact. Those weren’t the driving force of how they came to know us. So the interesting part in this type of business is, again, it’s not something we think about on a regular basis. So it’s really, um, usually in times of crisis where a family member starts thinking about, you know, needing this type of care, which caring senior service provides non-medical in-home care. Um, so caregivers that come into the homes of our clients and help them with what we call activities of daily living. Um, everything from light housekeeping, cooking of meals, maybe running errands, picking up medications to. The more hands on personal care assistance with dressing. Grooming, bathing. Ambulation. Getting around their environment. Um, and so normally what we found is. An incident occurs, an illness, um, a fall, an injury, something like that. That maybe put. Put a loved one in the hospital. Um, and now things have changed significantly for them. And they maybe are not able to, uh, live as independently as they could previously. So how do you catch those people in that moment is what we’re always trying to understand. And so we reach out to the people who are interacting with those patients in that moment. Hospitals, um, home health care companies, which might be providing skilled services in the home, um, rehab facilities that will be discharging patients home. Um, and it’s it’s old school face to face, you know, it’s it’s getting in front of him. Um, luckily, we’re able to have a little bit of a unique story, you know, that we can share with them, which, um, catches ears a little bit easier, I hope. Um, but that’s that’s how. That’s how we drive the marketing and and and get that name recognition. And then we are in a fairly small town. So, um, the word of mouth, by providing superior service, um, you know, takes it from there and is invaluable.
Rob Gandley: Yeah. I, I can tell you, I, I would guess your, your reviews are, are amazing. Uh, because, um, you know, in this business, there’s such a heartfelt thank you that occurs when that is a mom and dads are good. They’re good. She’s covered. You know what I mean? It’s like you finally figured it out. It’s, uh, it’s a good feeling, but that. Yeah, that word of mouth and that that experience just kind of naturally carries. Right? So that’s your your marketing is your product. Your marketing is your service. Right. Doing the good right.
Rob Gandley: Doing the good work and it amplifies the good work. So that’s amazing. I love businesses that work that way, just like we just do what we do and then it just grows.
Rob Gandley: I mean if it’s really good, that’s what happens, right?
Mike Walls: Yeah, yeah. I mean, you have to be excellent, right? You have to you have to be excellent in everything you do. But, uh, but when you, when the reward, you know, when you get to help, you know, not to besmirch any other business out there, but we’re not selling widgets, you know? Yeah. Uh, yeah. It’s a very intimate line of work that we’re in with a very vulnerable population. And, um, to, to do that, we’re we’re blessed and humbled every day.
Rob Gandley: I love what you just said. Uh, intimate work with a with a vulnerable population. What a what an important thing to. That’s a great perspective. It’s true. So true. And that’s that is what makes that impact, you know, when when people feel that way. Um. Very cool. So tell me a little bit about, uh, I love talking about technology. I’m a technology. It’s my background and marketing. And and I come from franchise development, brokerage and and way back when 20 plus years now and but was in technology. So I love to get into that. And um tell me a little bit about that. And so you have this real intimate, um, business model. But there’s some technology, right? There’s some things going on and it’s just, hey, how can we help, uh, this population? So tell me, how do you evaluate, first of all, which is there some technologies that you, you’re a fan of and that you’re starting to look at or use or are using? And then, you know, what’s your perspective like? How do you evaluate things like AI coming down the pike? Right. We don’t know where things will be in 5 or 10 years. How do you guys like think about that stuff? How do you use it to help your your your your clients?
Mike Walls: Yeah. Great. Great question. Um, it’s been, um, what? We’ve been doing this for 11 years, I guess now. And, uh, the changes over the past decade have been absolutely incredible on the technology front. Um, we, um. We were a little cold. Um, we we started off pretty basic, you know, almost Excel spreadsheet type of database. Um, for, you know, logging our, our, you know, our CRM, if you will. Right. And logging our clients and our employees. And we had multiple different, you know, programs and different things. And luckily for us, our franchisor, the founder Jeff Salter of Caring Senior Service, um, is really technology, technology focused. And he made it his mission to create a software just for our business that could incorporate all these details payroll, clocking in, clocking out telephony, uh, tracking progress notes, tracking patients. Tracking employees all into one. Accounts receivable. Accounts payable. I mean, everything got into this one package developed just for our business model. Um, and that happened in about 15 in 2015. And we’re about to adopt the second iteration of that, which is starting to incorporate AI. So that’s incredible. And we’ve had some demos of some of the conferences we’ve been to. And you said it earlier, like, I have no clue how this is going to impact us. I know it’s super cool. Um, it’s a bit overwhelming. Um, and a lot of it is just I’m not a tech guy. Um.
Addie Walls: Certainly not. Yeah.
Mike Walls: And and so we’re really interested, you know, from a from a management, you know, how we manage our, our, our business. You know, how that is going to help streamline things and provide efficiencies. With all of that being said, you know, the more time we can spend devoted to our patients and what’s going on in the home and not the the mundane goings on of scheduling and payroll and things like that, you know, we can focus on the things that really make a difference. Um, so that’s been really cool. What another thing that was super cool. I think it was in August of last year. We implemented, um, some AI technology. Now we place devices in the home of our patients and kind of like Amazon. Um, uh, we have an Alexa in here and start talking. Yeah. Yeah.
Mike Walls: She who shall not be named. Um, it’s similar to that in that it’s listening all the time. Um, and it’s running that information through an AI model. And when it hears sounds of someone maybe having a fall or calling out for help or something like that, We can get alerts about this. Um, it can also listen for, um, positive interactions between our caregivers and our patients. And it can be used as a coaching tool for us where we can coach our caregivers. Um, we can also maybe coach family members. Hey, you know, you’re dealing with someone with with dementia or Alzheimer’s. Here’s some tips that we can provide you to maybe make things less combative for you. Yeah. Um, but just the other day, we were getting ready to go out of town, and this, um, technology alerted us. Um, and it alerted me, my wife and one of our managers, my managers immediately called the closest family member. Um, I got in the car and started driving to the, uh, patient’s home because it had detected a fall, and then it had detected someone crying for help.
Rob Gandley: Wow.
Mike Walls: And me and the family member got there at about the same time, and sure enough, she had had a really bad fall, um, and hurt herself pretty significantly. We were able to be there in about 5 or 6 minutes. And she lives at home. This this patient that lives alone. We weren’t scheduled to be there until about 10 a.m. the next day, and this was about 6:30 p.m. the night that when it happened. There’s a really good chance that she would have not been found by anybody until 10:00 the next day. And I believe firmly that that technology saved her life.
Rob Gandley: Man, what a great what a great. That’s what I hope for, for our future, where technology is helping us be better people to each other, spend more time and solve so many problems that that that are just, you know, part of living. But I you know, it’s funny because, you know, let’s let’s look at a different story real quick. This is my story. I went home to visit a family member, my sister, and we’re sitting around the kitchen table and just having a nice visit, and she gets a phone call from a neighbor. But the neighbor is in Harris. We’re in Pennsylvania, in Philadelphia area and Harrisburg. The the daughter is calling from Harris several hours away, uh, calling my sister, saying her mom fell, and we run over across the street. Now, that is not a reliable solution. You know, just happen to be home happened to answer. And of course, they’re close enough. They we we all did. Me and and my brother in law. And we went over and sure enough, she was laying alongside her bed. And you know, if we weren’t there, we wondered we always wondered. And I remember thinking, man, that happens too much. It just this is the awareness part. And I believe then your CEO Jeff ride his bike. Didn’t he have a bike? Did he do that?
Rob Gandley: Yeah I mean yeah.
Mike Walls: He’s the yeah, he rode it around the country and, um, he got stopped at our location, you know, and we we got to enjoy that. But. Yeah.
Rob Gandley: Very cool stuff because you know, you know, you wonder how does that happen? You know, this woman was 92, I think. I mean, she had her wits about her and she was pretty, but you know, but physically, you know, it was hard for her to get around. And she had a walker and and so it’s it’s just. Yeah, we don’t want to leave that exposure. It just seems too risky to me to even have someone living alone like that. But but if you’ve got technology that maybe helps with that or, you know, for the hours that they’re by themselves or what have you, you know, amazing stuff, great story. Glad that you’re. So, so tell me, is there anything else that you found like that in the home security, anything like that, that you found that’s really cool or that you’re using or.
Mike Walls: I mean, we, we’ve tried a number of different things. And of course, there’s all kinds of gadgets and stuff that come along to right that. So yeah, not all technology is good and, and you know.
Mike Walls: And bears fruit. Right. But um, this one in particular, we’re really, really excited about about what AI is going to do, you know, and, you know, like I said, the services that we provide, Rob, are, are, are non-medical, but we’re so closely connected with the medical side of things. And of course, we get a lot of, you know, medical journals and things like that that we read, you know, what they’re doing by, you know, doing imaging and running that through an AI model. And it’s finding things that humans missed. And I just think in the grand scheme of things, um, especially, you know, just looking at our end of the market in long term care, we’re incredibly excited about what that technology, you know, is going to bring. And, and the innovators who are going to take these technologies and use them like I would have. When I think of AI, I think of ChatGPT, you know, or Gronk.
Mike Walls: Like that. Right. And and we use that. You know, we’ll use it to write Facebook posts or you know some little marketing you know, thing. But um, to have some type of device that’s listening and keying in and learning, you know, about these situations. Um, we get alerted, uh, you may know this when when someone has Alzheimer’s or dementia, um, a sudden mood change, especially in women. Um, one of the, uh, things that can cause that is a urinary tract infection, um, it’s very common. And it’s a, it’s a it’s a very common signal that someone maybe has a UTI. Um, the AI will alert us to that and it’ll say, hey, possible UTI, so we can make a quick phone call to their home health company or doctor, you know, and say, hey, we suspect there may be a UTI. Would you take a sample? I mean, and it nails it almost every time. It’s incredible. Wow. What it’s capable of learning and doing. So, um, that’s the most significant thing that I think is coming. But again.
Addie Walls: We don’t know what’s next.
Mike Walls: Jeff and our franchise system have all kinds of stuff that they’re working on. I mean, and I probably can’t talk about some of it because.
Mike Walls: He’s pulled back the curtain and let us see it. But it’s truly incredible what’s what’s what’s coming down the pike very, very quickly.
Rob Gandley: Very cool. That’s great to hear and very important. And it goes back to us spending more time with each other. Right. You guys can focus in different ways with the relationship and being, you know, just human to human relationship. And and you are in that ideal sort of industry where like you said earlier, where you know, you’re you’re a very intimate business model. But I feel all business models can become more intimate because of AI. So I’m really excited what this means for everybody. So we can maybe slow down and focus on each other a little better instead of staring at screens trying to figure it out.
Rob Gandley: Well, tell me a little bit about we didn’t talk much about training because, you know, you did have a background. So you knew the brand and the industry. Um, but certainly, you know, 80 you had to jump in and learn the business. And then Mike, later on, you kind of came in and had to learn the franchise owner side. Tell me a little bit about that path. I mean, a lot of people probably wonder, you know, do I have to be more medically inclined? Do I have to have a healthcare background? I know it has a lot to do with your heart. So maybe talk a little bit about that, but tell me a little bit about the training and a little bit about what is a good fit. Like who is a good candidate for this kind of a business?
Addie Walls: Well, I think a good candidate like you said has to have the heart for this. You have to be passionate about taking care of people. And you know that I don’t have a nursing background. I don’t have a medical background. I was a stay at home mom and, you know, wanted to care for my grandparents. Um, I didn’t I went through the franchisee training and, you know, learned a lot. One of the best things that I, that I utilize, you know, still to this day is talking with other franchise owners. Um, we have our quarterly conferences and we’ll get together and, you know, talk about, you know, what’s working in your office and, and just learn from each other. Um, so we have this, you know, close knit family that we can reach out to. Um, you know, I can pick up the phone and call one of the other offices. If I have a question, we can call the corporate office. If if we have a question, you know, about software or about, you know, any, any kind of kind of situation. So, um, I feel like we’ve got, you know, good lifelines there.
Mike Walls: And not just the not just the procedural stuff or the process stuff either. The, you know, talking about goals and, you know, how how do we see growth? What are the pitfalls of growth. Right. Um, growth can be incredibly challenging. And early on we grew rather quickly. And I don’t think we were prepared for some of that. We didn’t have some of the systems in place, so maybe some of this is a little misery loves company. But you know, 80 is right. These are franchise family. You know, it’s a whole group of people that we all want each other to succeed as, as as each franchisee succeeds, the franchise system as a whole succeeds. And that’s how we all grow together, right? I mean, that’s the essence of franchising. Um, yeah. A little bit of Fran Dev coming out of me here.
Rob Gandley: But yeah, no, it’s beautiful.
Mike Walls: But, um, you know, if you’re not in a franchise system, who are you going to go to that you can trust with some of these very difficult questions? Who can you share information with? You damn sure can’t do it with your competitors. Right. Um, and then you can pay for consultants. Are you getting good advice? Are you not? What’s that cost? So I, I agree, you know the the the training was incredible a week at our corporate office and then them coming to our location and helping us both on. You know, just setting up the office. What what equipment do we need? How many computers? Printers. You know all that from those mundane things to. Let’s go out and market. Maybe you have a client. Let’s go see what that is. Let’s hire employees. All of this is new. You know, to us and especially new to to 80. But once you learn those things, you know them. Um, it’s the it’s the more subjective details. And that being part of a franchise system I think has really benefited us.
Rob Gandley: Oh, yeah, I, I always talk about, like, the cost of a mastermind. Right. Like, you had talked about consultants and things, or you’re involved in groups and networking groups and different, different support groups that might exist for business, but nothing is more powerful than a network of one brand working together in the same direction, supporting each other because you’re all doing the same thing. Similar things, different markets. But that’s powerful. Like, you just don’t manufacture that without the idea of a franchise. And you need to get you know, it’s funny because you got to get there. It takes a while to build 100 units or whatever. In fact, how many units do you guys currently have right now?
Mike Walls: I don’t even know right now.
Mike Walls: You know, so, uh.
Rob Gandley: Quite a few, but but the point is, you got a lot of people, right? There’s a lot of personalities, a lot of different, a lot of talent. Right? A lot of skilled people that come in and become franchisees. So it’s pretty exciting in that sense. But you guys did something pretty special because not a lot of people can do what you did. And I think it was it was 2018, if I get that right. But you want franchisee of the year. And I wanted to kind of talk to you about that. Like and maybe couple that with any advice you might have for any new franchisee. Right. Maybe it is coming into your brand, but just in general. And how do you get to franchisee of the year? Tell us a little bit about why that was and how did you make that happen?
Addie Walls: I know how we got there.
Rob Gandley: It just happened.
Rob Gandley: I was so happy to get it.
Addie Walls: You get there. Yeah, I.
Mike Walls: Know. I mean, I think she makes a really good point, you know, 2015 or thereabouts. We started on this very new, uh, software system that, that, that Jeff had developed, the franchisor had developed for us. And, um, my, my lovely wife, who is not the most technologically gifted, and that she admitted to earlier, um, she from day one said, I’m just embracing this, you know, out with the old, in with the new. Um, and, and she’s a bit risk tolerant, you know, and maybe not the earliest of adopters, um, but had faith. We we we started in 2014 and, um, we, we had already seen that the system works, you know, over the first couple of years. And so I think it was easy for us to make that decision, you know, just adopt it. Don’t push back. It was difficult. You know, change is hard at times. Very hard. Especially anybody listening. I’m sure most of the people listening to this will have been through these types of software changes and things like that, and it can be very difficult. Um, but we trusted the process. We trusted the system. Um, we worked incredibly hard, you know, I and and and by this time when, when, when she won franchisee of the year, um, I was now in the business with her.
Mike Walls: It was demanding, um, us and we were also at a, at a bit of a, a crossroads of what’s the next step forward, you know, in growth look like for us. How are how can we not be both in the business. You know, daily, you know, in the daily grind of it. All right. We know that that can’t continue if we wish to grow. So you know, how do we expand it. So we were kind of in, in those, uh, discussions at the time as well. But, um, I think, you know. Having the 80s since day one, her, her mantra has been I just she never says no to any patient. And no matter the difficulty, um, the success of our business, while we have a great system, um, the success of our business is her incredible work ethic and passion to not leave any of our patients ever, you know, never question that. We won’t be there, you know, for them.
Rob Gandley: It’s people first. Right? People first. And it’s good.
Rob Gandley: You gotta have a good system to make sure you can do that. Right is because otherwise you may not stay in business. And that’s always a struggle with any kind of business. Right. And that’s a little bit what we said before is I can maybe relieve some of the pressures that we have as business owners just with administration or different things. But but if you say to yourself, our culture is about people first, we’ll worry about it later. We have the systems in place to help us be able to do that. Right. That way, the that’s the way the families always know you’re like family. And it’s like you said, and you have that level of trust. And once that’s there and that that pays back in dividends is what I would guess. Then people talk about you and share the story and you just get more referrals that way. And and it just that’s beautiful because it’s based on what we said earlier, treating people the way you want to be treated. So I think that’s pretty cool to be able to do that in your business.
Mike Walls: Absolutely.
Rob Gandley: I wanted to ask you real quick, and then maybe we can wrap up with any advice you might give to anyone thinking about the industry, right? Because I think at this point it’s one business ownership. But there’s something special about this industry. And we we need good people, right? There’s no doubt. Um, so any advice? But before that, is there anything about this business model that you would think people would get the wrong impression? Like, is there something different about running it that you weren’t you didn’t realize and now you realize? Uh, anything like that, that just kind of on the surface it seems kind of obvious, but is there something you were kind of surprised you about business ownership and you maybe pleased you something that was, um, you know, it was nice to find out.
Addie Walls: I think probably the biggest surprise to us was employees. Um, just learning how to manage employees. Um, I think that, you know, they we learned how to take care of of seniors and the processes for that. Um, but, you know, when you’re dealing with human people, it’s, you know, on both ends. They’re they’re they’re humans. And, you know, they do things, they get sick and and you know, there’s just there’s it’s not it’s not an easy black and white. Um, so you have to learn to adapt and learn how to, you know, figure out, um, how to best manage. I think that’s probably the biggest, biggest hurdle and an ever changing hurdle.
Rob Gandley: It sure is.
Mike Walls: Yeah. It’s this is not a transactional business model in any stretch. You know, there’s oftentimes our our employee is with a particular patient, uh, for, you know, for six, eight, up to 12 hours at a time. Um, they do become like family. And so challenges are setting boundaries. Um, but we also have a very diverse workforce. I’ve got employees who are in their 60s. I’ve also got employees who are 22, and they’re doing the same job. Right. But the way they go about doing the job, or the way they go about communicating with each other or with us is very different from one another. You know, um, my 60 some odd year old employee, um, will come to the office and wants to speak face to face or at the minimum, wants to get on the phone. My 23 year old employee doesn’t want to have anything to do with talking to me on the phone. They would rather do it in a Snapchat or a text message or something like that, right? Yeah, that’s been super challenging for us. You know, we’re Gen Xers and, um, ah, I mean, our children are the age of some of our younger. Well, let me back up. Our child does one of our our oldest child does work for us and does marketing.
Mike Walls: Yeah, he’s he’s been texting me during this.
Mike Walls: And I’m like, bro, I’m in a podcast right now. You know, I worry about you borrowing the truck to pick up a couch later, you know?
Rob Gandley: Yeah, yeah, yeah. That’s funny.
Mike Walls: So I think, you know, I think to her point, you know, that us learning how to manage this diverse group of employees has probably been one of the most challenging aspects of running the business. And, uh, uh, it’s been rewarding at the same time. Um, because we learn a lot, you know, through that process as well.
Rob Gandley: Yeah, yeah, they become part of the family. Right? It’s just it’s it’s all of it. It’s the community. It’s your it’s your clients. It’s your employees. It’s. You gotta you gotta figure it all out. But it is part of the family and and, uh. Yeah.
Mike Walls: Well, you know, and and 81 the franchisee of the year award. Well, just last year, it was one of our caregivers who won our national, uh, caregiver of the year across our entire system. We were lucky enough that our, one of our employees was the caring senior service caregiver of the year. Her and her husband went to our owner conference in Cancun, um, all expenses paid. You know, she was completely blown away. And they announced her in front of all of these different franchisees at our annual conference. And I mean, tears and cheers. And it was it was such an overwhelming experience, uh, for us. I can’t I mean, I can’t imagine what Christina Devine, our character of the year, what what she thought about all of that. It was it was really incredible and so proud. Yeah.
Rob Gandley: Well, I think that.
Addie Walls: That second this year.
Rob Gandley: Well, I was going to say it has something to do with both of your heart. Right. And the way you approach things, obviously you’ve been given the framework and the brand and that’s a big part. But yeah, that’s saying a lot. Yeah, that’s saying a lot. You won two very big awards and there’s a lot of you out there. So you, you that’s pretty important. So with that I wanted to to to wrap our conversation up, but make sure that you shared how folks can, um, get Ahold of you in your local market. Maybe share that. And then if you had one last piece of advice for anyone, again, just maybe one thought that you wanted to leave with anyone thinking about participating in the industry, either as an employee or as an owner, but just just anything at all you’d want to leave with the audience.
Mike Walls: The the easiest way to reach out to us is through our website. It’s very simple. It’s the name of our company, Caring Senior Service. Com. Um, absolutely. The best way to get Ahold of us 24 hours a day, seven days a week. We’re always available. Um, we service an area, uh, in Brazoria County. We’re in Texas, uh, south of the outer skirts of the Houston metro area. Um, in our in our headquarters in Lake Jackson here. So, um, as far as the best piece of advice, um, you know, being on the franchise development side, you know, you having a long career doing that as well. Um, you know, you know, 99% of the people that we talk to do not wind up moving forward, you know, with, with your particular brand that you’re representing. And so I think it’s important to, you know, I remember when I first got started, you know, they said, uh, this guy loves to play golf. He wants to get into a golf franchise. The last thing you’re going to do running a golf franchise is play golf, because you’re running a business.
Mike Walls: And so you know that that business, the the process of running the business is what is the most important aspect in my, you know, in my viewpoint of what someone needs to be looking at when evaluating any franchise system, but specifically caring senior service. I can think of very few things that are as satisfying, gratifying, and rewarding as taking care of our loved ones. Um, and there are a lot of us who are not nurses, are not doctors, but who have a servant’s heart and feel compelled and called to serve each other. That that this is a really, really incredible fit. And, you know, a lot of people are nervous or scared. You know, starting a business is, is, is is every bit as big as buying that first home as making, you know, as getting married? Um, it is a life altering decision. Um, and so the more someone can research and really soul search, what motivates them, what makes them happy, if it’s to serve others in some capacity, if it’s a desire to excel in everything that you do. Um, then, you know, caring senior service, I think is a is an excellent choice for someone who’s looking at something like that. Uh, it doesn’t have to be. You know, I care about giving, you know, old people a bath, right? It doesn’t have to be that, you know, but. But this this desire to serve one another, someone with a servant’s heart, you know, is is ideal for what we do. And, uh, if anybody has a a question about that or wants to, you know, look into that, reach out to me on my website also. And, um, I’m willing to share. I’m always willing to share. I’ve had nothing but mentors. We’ve had mentors both in the system and outside the system. Um, I love sharing our story with others and and willing to do so with anybody who’s who’s willing to ask.
Rob Gandley: I and I, I hear that a lot on these conversations. And I always tell people, take them up on it. Take them up on it. That’s the thing about the franchise industry is it’s very giving, uh, very, very giving. And, um, and that’s good because you’re all, yeah, you’re serving all the time. Right? You’re helping those folks to hopefully they get to the place they got to go. And we have better business owners everywhere. Um, but, Eddie, what do you think was a good piece of advice?
Addie Walls: A piece of advice for someone starting in senior care. Um, I don’t know. Look. Look at your heart.
Addie Walls: I think that’s.
Rob Gandley: It’s that it starts there, right? That’s what’s driven your success.
Rob Gandley: So it’s not just. It’s not that complicated. Well, it’s awful.
Rob Gandley: It’s awful hard, right, to say. It’s easy to say, oh it’s just about your heart. But that is easier said than done. It has to be in your heart. So don’t don’t force it. So anyways. Well listen you guys, I appreciate you sharing your journey. I appreciate the work you do because as I said, I’ve kind of been in that a little, um, and experienced it on the other side. And, uh, it is great work. It is an industry that is obviously going to be propelled here in the future with aging population really starting to accelerate, as you guys know. And, uh, so thank you for the work you do. And thank you for sharing your story with us today.
Mike Walls: And thank you, Rob.
Rob Gandley: You’re welcome. You’re welcome.
Mike Walls: Thank you for having us.
Mike Walls: It’s been a real pleasure. And it’s been it’s been a joy to talk with you today. Thank you.
Rob Gandley: You got it. And I just want to thank the audience for tuning in and and keep on tuning in. If you like what you hear, share it. And, uh, we appreciate you too. And bye for now.
Women in Construction: How Suni Miller is Shaping the Future of Women in Trades

In this episode of Women in Motion, Lee Kantor interviews Suni Miller, an excavation and concrete contractor at Timberline Enterprises. Suni shares her inspiring journey from landscaping and accounting to thriving in the male-dominated construction industry. She discusses overcoming gender biases, leveraging her business acumen, and the importance of mentorship and representation for women in trades. Suni’s story highlights the significance of determination, community support, and the pursuit of diverse career paths. She encourages women to break barriers and pursue their dreams in construction, emphasizing that success is achievable with hard work and resilience.
Suni Miller, Owner of Timberline Enterprises, was introduced to the trades by her father, who was a landscaper. She worked for him for a while, then took a break from trades and worked in the accounting field.
Suni left accounting and decided to start the family business back up. She got her contractors license in concrete and excavation as she realized her passion started in the ground with structural work.
Suni’s been a contractor since 2017. She recently received her CA pipeline license and is working on her CA concrete license. She’s a mom of an 18 year old son who works for her while he’s preparing to enlist in the military.
Music Provided by M PATH MUSIC
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios, it’s time for Women in Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.
Lee Kantor: Lee Kantor here. Another episode of Women in Motion. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC West. Without them, we couldn’t be sharing these important stories. This month on Women in Motion, we are highlighting women in construction. And so excited to be talking to my next guest, Suni Miller with Timberline Enterprises. Welcome.
Suni Miller: Thank you.
Lee Kantor: Well, before we get too far into things, tell us about Timberline. How are you serving folks?
Suni Miller: So, I am a excavation concrete contractor. And I do all things dirt, rocks and structural concrete.
Lee Kantor: So, can you share a little bit about your journey? How did you get here?
Suni Miller: Sure. So, I started in construction in the trades, I would say, with my dad. He was a landscape contractor, and I worked for him, and we do snow removal in the Lake Tahoe area. I don’t know if you’re familiar with that area, but I started out with him doing landscaping and snow removal. And I was into it, but I thought, you know, I think I’m going to take a break from this and try something different. I got into the accounting field for about 15 years. And then, I figured out that living in a cubicle is not for me. I need to be back outside. And so, my dad had retired and shut the company down. I decided to go ahead and start the company back up again, but this time with an emphasis in concrete and excavation. We had done that before as well. We were just heavier on the landscape side. I now do no landscaping, and I just focused on concrete and excavation.
Lee Kantor: So, what led you to that? Was there something you were seeing in the marketplace or what?
Suni Miller: No, not. I think it was more of just what I’m into. I really like it. I love being the first on the job. You’re, kind of, building the base for the cake. As I tell people the dirt work, the structural work is everything that we’re doing, so that somebody can have a house building. We’re the first ones in. And when we were still doing landscaping, we’re the last ones out. So, we kind of put the base of the cake, and then we put the icing on the cake. And I think I just really like structural work. I’m fascinated with all things structural and the engineering process of it. And I just really enjoy being in the heavy equipment and shaping dirt and rocks. And I know it sounds probably kind of crazy, but it’s just what I’m into.
Lee Kantor: So, you got a chance to kind of do some of that when you were younger, and then you took the accounting break, and then you realized that that was really what you liked.
Suni Miller: Yeah. Yeah, just the cubicle life wasn’t for me. But I think that everything happens for a reason because being in the accounting industry in between, when I took that break, it built a solid foundation for me. I learned so much about running a business. And I learned how to balance books and to do my own accounting. And I think it gives you a better basis or kind of a structural basis also for the business side of the business. So, there’s nothing that I control in my business that I am not like, I’m not just handing my books over to somebody, I understand it. And when I go to bid, I understand what I’m doing. I worked in programs for government auditing and things like that, and it’s just really helped me out as far as I know both sides of my business really well, and I’m really comfortable running and operating my business.
Lee Kantor: Right. I would imagine, at this point, that’s almost a kind of a competitive advantage.
Suni Miller: I think so. A lot of the contractors, the general contractors and things that I work with, everybody’s got a bookkeeper. Everybody’s got somebody doing that. There’s a third party. But I kind of do my own. I do get help. I have an accountant and things like that. But when my accountant needs to sit down and discuss with me, like, “Okay, this is a plan for next year. This is where you need to be. This is what you need to do,” I get it. And I have a good understanding of where I want to go with this business and how to get there, because I have a little bit of that background.
Lee Kantor: Now, do you have any advice for women out there that maybe are in a job, like an accounting type job, and they are thinking about making the leap into one of these male-dominated businesses like you’re in? Is there any kind of do’s and don’ts or any kind of steps you recommend them taking in order to have the best chance of success?
Suni Miller: Yeah, I would say that be involved. If you’re going to start a business, and you’re in the accounting field now, you should have a good understanding of what it’s going to take. I think that a lot of people think, “Oh, I’m just going to go out and start a business,” and they forget about all of the things that go in the background to run a business. And when you’re in the business of administration and accounting and things like that, you know what it takes to run a business from the back side. And for an example, in our town recently, one of the GCs, local GCs, didn’t realize for an entire year that he was being ripped off for $86,000 worth of services that he was getting overbilled. It took him a year to figure that out. If you’re in the accounting field, you’re watching your books, you’re watching your numbers all the time. And I think that really gives you some strength.
Lee Kantor: Yeah, I think, a lot of times, people, like they’re not familiar with it or they don’t fully understand it, so they’re just kind of nodding their head when someone’s talking about it. But they really don’t understand kind of the nuances of the numbers, and where there’s opportunity, and where we got to pay attention. And if you don’t really understand that, it’s hard to run a successful business.
Suni Miller: Right, because you wouldn’t know. If somebody’s just telling you like, “This is what you need to do, and this is how you need to do it,” you don’t know if they’re telling you right, wrong or indifferent. You’re just going through the motions. And there’s a lot of room for error in it. And when you’re a small business or just starting out, there’s no room for error like that because it could take you down really, really fast. It’s helped me in my bidding process. It’s helped me to know when other things, other companies, if I have subs coming under me what their numbers are supposed to look like and if they’re trying to get over on me. I just think it’s been really beneficial to be both hands on, on the ground doing the work, but also to have knowledge on the background of my business as well.
Lee Kantor: Now, when you took the leap back in, and then kind of leaned into the dirt side of the business, as you say, did you get any kind of successes pretty quickly or was it a struggle? Like, how was that initial growth when you decided to kind of change, you know, take on this new chapter?
Suni Miller: So, I don’t know how candid I could be on this podcast. It was a struggle. And I think being kind of the odd man out or the odd woman out in the construction field, I think I might be the only licensed concrete contractor who actually works out in the field in northern Nevada. So, I am definitely one of a few, if not the only in the concrete side. And the struggle for me, a lot of times in the beginning, well, even still now, I’ll go on big walks or job walks or meet clients, and they automatically assume I’m the bookkeeper, I’m the secretary, I’m the administrative assistant. What role do you play? Oh, is the contractor going to show up? Are you taking notes for the contractor? No, I am the contractor. And that’s been a really interesting process in itself. Just to not be taken seriously in the beginning.
Now, I have a name around here. People know who I am. And I’m doing a lot more work with government agencies and things like that, and they’ve been fully supportive. But, yeah, I still get that a lot. They just don’t take you seriously until they see you out there doing the work. Or you get referred by somebody else working with GCs. That’s been really, really interesting as well. I’ll go to meet a GC about a job, and they’re looking around for the guy to show up. And here I am, five foot two, obviously female, and I work with the GC a lot right now who was really cool about it. I stepped out of my truck, and he says, “Well, this is different.” And I said, “Because I’m a female?” And he said, “Yeah. And all of my years, I have never met another female contractor.” And he comes from Southern California, where it’s hot and heavy down there. And he said, “Well, this is actually pretty rad. I’m excited to work with you.” And we’ve been working together ever since.
So, there’s those types of struggles. Some of the old chauvinist things have come up where I have been offered some interesting things in exchange for contracts. And for me, that fuels my fire. It makes me go, “Oh, yeah. Watch this.” And my first contract that I had, it was a USDA NRCS contract where USDA, they contract with a landowner. So, we do some agriculture work out here. It’s a big agriculture community. And the husband in this situation just flat out said he didn’t think I was capable because I was a woman. And there were some issues between himself and the wife. He ended up making some advances towards me in exchange for the contract. Long story short, they’re divorced, I got the contract, I finished the contract, and I’ve done 27 contracts since then for the USDA NRCS.
So, there’s struggles for sure. But for me, to accomplish that, to get through it, not let it bother me, make it a challenge, successfully finish the project, and to be where I am now I would say was worth the struggle. The success is worth the struggle on that.
Lee Kantor: Right. There’s a book I read a while ago that’s called The Obstacle Is the Way. So, the obstacles are there not to kind of derail you, but they’re just part of the journey. And I’m sorry you had to go through what you went through. But in any great achievement, I think, you have to deal with things that aren’t fun, and they’re difficult, and they test you, I mean. And you’ve come out on top. It sounds like you really have a lot of momentum, and you really made a big impact in the industry. So, kudos to you.
Suni Miller: Thank you. I think you just have to have tough skin, and you have to know that, like, it takes a certain personality to be a contractor anyway in construction, right, because it consumes your life, and it’s hard to be a contractor. The challenges with people and corporations. And it’s a lot to take on. So, you have to be that strong personality to be able to handle that.
And there are so many women out there that are so capable but might just doubt themselves a little bit. And I think that if you keep that in mind that like, no, this is part of the reality of the business, right? But this is where I’m trying to get, and you let those struggles become your fuel. There’s no losing because nobody’s going to push you out. I mean, you’re just going to keep going, and going, and going. And that’s where I am. And I’ve had personal challenges in the last few years. I was diagnosed with breast cancer. And I just kept working through treatments and all of that, and I’m still upright. And I don’t have breast cancer now, but I still am on treatments. And you just have to keep going but, at the same time, you have to give yourself some grace and not forget to take care of yourself in the process. It’s a lot to be a contractor. It really is, but it’s totally doable.
Lee Kantor: And you’re juggling so many things between your work life, your personal life. It’s really a testament to your strength to be able to persevere this way. I mean, it’s just really an amazing success story.
Suni Miller: Thank you. I really think that it just… I hope that I could put myself out there to show other women that, like, yeah, we’re moms, we’re at home taking care of families, our children sometimes. I have a child. We still do all of those things and run a business on top of it. It’s 100% doable. When I was younger, I tell people all the time, when I was younger, yeah, I saw my dad out working. My dad was a logger when I was little. So, I’ve always been around the trades. But never once did I think, “Oh, I could do that.” And I think that that’s part of I wish there were more-
Lee Kantor: Examples, like, were used-
Suni Miller: Examples of that, yeah. For girls in high school, girls in middle school. You know, nobody ever told me when I was in high school, “Hey, have you ever thought about going into the trades? Have you ever thought about being a contractor? Have you ever?” You know, it was never. Those options were never put out there. It wasn’t until I realized working for my dad, like, “Hey, I can do this.”
Lee Kantor: I can, I’m doing it. It’s.
Suni Miller: Yeah, yeah.
Suni Miller: Not only can I do it, I am actually doing it. So-.
Suni Miller: I am doing it.
Lee Kantor: Right.
Suni Miller: “As a matter of fact, dad, I’m going to take over your business.”
Lee Kantor: Exactly.
Suni Miller: “So, go ahead and go back to retirement.” And I have two brothers. And people… also, it blows people away that I have two brothers and I’m the contractor.
Lee Kantor: And you’re the one who stepped up, yes.
Suni Miller: I’m the one that took after my dad, yeah. And my brother, one of my brothers works for me, and one of my brothers has his own company in California. But, yeah, I wish that it was out there more for younger women to say, like, “You can do this.” I mean, I work with… Now, I’ve kind of got a network of women that I work with, and I’m trying to help inspire other women and mentor them through the process of getting licensed and becoming their own contractors. And you don’t have to be the secretary. You don’t have to be the bookkeeper. Like, if you want to do this, this is the roadmap to get there. I had to figure that part out by myself, but I love sharing that. Not only with women, but I’ve helped other men, young men, get licensed and things like that, and shown them how to get there. And it’s not easy, but it’s not impossible.
Lee Kantor: Right. Well, you’re a testament to that, and you’re an example for all these people. You’re that person now that you wish you had that’s out there in the industry battling and grinding. You’ve excavated that territory. You’re the one who’s doing that.
Suni Miller: Yeah, I mean, I love what I do, and I would be a liar if I said that it’s easy because it’s not easy. But it’s well worth the amount of work that you have to put into it to just be able to say, like, “I can do this.” You know, the old cliche of you could do anything you put your mind to, it’s not a cliche. It’s true. And it almost created a problem for me because once I started getting licenses and things like that, I just got my California pipeline license, and I’m working on my California concrete license. Once I figured out that that’s true, anything that I want to do, I can do it and I am doing it. And I’ve been able to do every single thing that I’ve put my mind to thus far.
So, it created this kind of – because it’s my personality as well – “Oh, I can do this. Oh, I want to go do this. I can do this. I’m going to go get this license, this license, this license. And I was going to go get my demolition license.” And my insurance company was like, “Whoa, hold on, slow down. You’re going to need to make a lot of money to pay for all this insurance becauseyou’re you want to do so many different things.” And so, I’m learning how to rein that in and say, “Okay, well, there’s a guy in my company who would really like to start a demolition company. I can help him through the process, and we can team up together instead of taking it all on myself.” But you really can do anything that you put your mind to. I tell my son that, if I decided I wanted to be a pilot, I’ll go figure out how to be a pilot.
Lee Kantor: Yeah. And that’s the thing is, once you have those wins and successes, it gives you the confidence to just keep pushing harder and going higher.
Suni Miller: Correct, yeah. And you’re just like, “Wow.” There is a big world out there that you think that you have to fit in this box as a female. You have to just do these things. I have to be just a nurse, or I have to be a secretary, or I have to be an administrative assistant. No, you can do anything. You can do anything that anybody else can. There’s a pathway to get there, and there’s usually somebody that will help you get there. And that’s been the inspiration that’s kept me going is, is that, like, “Oh, okay, I want to do this. I’ll figure out how to do this and I’ll do it.”
Lee Kantor: Now, can you share a little bit about why it was important to you to become part of the WBEC-West community? Was that community helpful in getting you to the place you are today?
Suni Miller: So, I’ve only been certified for a year now. So, I’m a new certified, newly certified member. And now, I’m starting to get a lot of DBE solicitations where in my area, a lot of the really large companies are bidding on really big jobs, and they’re requiring that certificate, the woman-owned small business certificate. And so, that just opened an entire new world to me of work. And I have them reaching out to me now saying, “Hey, I have this requirement. Can you bid this job?” almost to the point where I can’t keep up with it because I am keeping my business somewhat small in the concrete excavation industry because the equipment does a lot of the work. You don’t have to have a huge crew. But now, I’m starting. Like that’s my next step for growth would be to take advantage of some of those solicitations that are coming to me and say, “Yeah, here’s my woman-owned business certificate. And I’m going to go ahead and start bidding some of that work.”
And that puts you in a whole nother level of work. I feel really blessed that I was certified through you, guys. And I definitely plan on getting the work with the certifications that I’ve done. And it’s nice. I love seeing the emails come through from y’all. And just knowing that there’s a community of women out there that are doing the same thing and knowing that you have a community of women that you can reach out to that that will have your back, and I’m really excited about that. And I’m starting to see some of the events coming up. And I’m really excited to attend some of them and just find my network of people that aren’t just all males because, right now, it’s all males.
Lee Kantor: Yeah. So-
Suni Miller: So, there’s nothing wrong with that. But, you know, I’d like to find my tribe.
Lee Kantor: Well, they’re definitely a part of WBEC-West. What can we be doing for you? What do you need more of? Do you need more connections? Do you want to know more women in construction just to hang out with and chat? Or do you want more clients? Do you need more workers? How can we help you?
Suni Miller: I think it would be really cool to meet other women in construction to kind of just share your war stories with and just connect with and maybe even collaborate with. You know, kind of all of the above. I’m always looking for new avenues for work. I really want to start doing some mentorship, whether that’s I can get some guidance from WBEC-West on mentoring high school students. I know I talked to one of the high school programs a couple years ago about coming in and doing exactly what we talked about, about saying, “Hey, there’s this opportunity for you all out there that you may not know is there, and you may not have even considered it, but there’s a whole big world out here that us, as women, can also play in the field.” And if there were some mentorships for me to be able to mentor others through WBEC, that would be awesome.
Lee Kantor: So, if somebody wants to learn more and connect with you, what’s the website? What’s the best way to get in touch?
Suni Miller: The best way to get in touch with me is probably the email or my cell phone. My email is smiller@Timberline-ent.com or (775) 720-1622. And I’m open to taking any questions about how to get into the business or whatever anybody might need or however I can help anybody as well. Please call me, email me, text me, and I’d like to be there now.
Lee Kantor: Is the website Timberline-ent.com?
Suni Miller: My website is under construction right now. I’m revamping it because I had the same website for quite a while and now that we’re no longer doing landscaping, I’m having it redone.
Lee Kantor: All right. So, connect through email or call you.
Suni Miller: Yeah, that would be great.
Lee Kantor: Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.
Suni Miller: Oh thank you. I appreciate you guys.
Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women in Motion.
Alicia R. Thompson with Signature Leadership LLC


Alicia Thompson has over three decades of leadership experience in public relations and corporate communications. She is passionate about leveraging this expertise to coach and mentor leaders to achieve their professional goals.
Five years ago, she founded Signature Leadership LLC, an executive coaching consultancy, to equip others to navigate their personal and professional pursuits by leveraging their unique leadership and communication styles.
Prior to starting her entrepreneurial journey, she served as vice president of Communications for Randstad US and Randstad Digital. Thompson has also served as vice president of Communications for Edible Arrangements, managing director of Porter Novelli Atlanta, and general manager of Edelman Atlanta.
Prior to Edelman, she spent nine years leading the communications team at Popeyes®Louisiana Kitchen. Earlier in her career, Thompson held positions at TheCoca-Cola Company, BellSouth, Fletcher Martin Ewing and Cohn & Wolfe.
Thompson holds a bachelor’s degree in English from UNC-Charlotte and a master’s degree in speech communications from UNC-Greensboro. She has earned notable recognition, including induction into PR Week’s Hall of Femme, PRSA Georgia’s Order of the Phoenix, the Network Journal’s Top 25 Black Women in Business and the Atlanta Business League’s Top 100 Black Women of Influence.
She is the recipient of four PRSA Georgia Phoenix awards and the chapter’s George Goodwin Award in recognition of her significant contributions to the community. She is accredited by the Universal Accreditation Board and holds an Executive Coaching Diploma from Emory University Executive Education.
Thompson serves on the College of Charleston Department of Communications Advisory Council and the Alliance Theatre Advisory Board.
Connect with Alicia on LinkedIn.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.
Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this morning. You guys are in for a real treat. Please join me in welcoming to the broadcast with Signature Leadership, LLC, Alicia Thompson. How are you?
Alicia Thompson: I’m great. Nice to be here.
Stone Payton: Oh, it’s a delight to have you in studio. I got a ton of questions, Alicia. We may not get to them all, but then again, maybe we will. But let’s start with the mission. Purpose? What? What are you really out there trying to do for folks?
Alicia Thompson: I am trying to help people hold on to their mojo and figure out how to be excellent leaders. We all want to work for great people. Why not be one yourself? So that’s my goal.
Stone Payton: I love that. I feel the mojo. I like that. So how’d you get into this line of work? Because you weren’t always doing this. You’ve got a pretty star studded corporate career before this. Yeah.
Alicia Thompson: Yeah. I spent 30 years in corporate America. And to that statement I just made, I worked for some great leaders, some not so great leaders, and I decided that there was just a tug on my heart to help people be the best leader they could be, and to enjoy their work, because we have too many years to work to not enjoy it. So I, with a layoff, decided this was the perfect time to pivot my career and start helping people be the leaders that they wanted to be.
Stone Payton: So what was that transition like? I mean, it had to be a little bit intimidating to go from the corporate arena to hanging your shingle out and becoming a practitioner. But, I mean, you’re also you’re running a Business, right?
Alicia Thompson: Yeah. It was scary to know that the only paycheck coming in was going to be based on my effort and my hard work, but I just felt a calling to do it. And now that I am doing it, I love it. Even with the stress of running a business and being solely responsible for clients engagement. I love it. It jazzes me. I got my mojo.
Stone Payton: Well, let’s dive into the work a little bit. Tell us a little bit about the mechanism for the work, who you’re working with, that kind of thing. Yeah.
Alicia Thompson: So I am working with both emerging leaders, people who are starting to transition from being an independent contributor to managing people. But I also work with senior leaders who are trying to navigate this changing world of work. The world of work has changed significantly with technology advances, the rise of AI. The pandemic changed people’s mindsets. We have Millennials and Gen Xers in the marketplace now. So you’re working with multigenerational workforces and the contract. I believe the contract between employees and employers has changed coming out of the pandemic, the power shifted to the employee, but now we’re at a place where it’s starting to swing back the other way. So how do you constantly navigate all of these changes? So I really focus on helping established leaders navigate all of the change.
Stone Payton: So when you at least initially are working with these folks, do you find that sometimes they’re feeling a little overwhelmed with all this change?
Alicia Thompson: They are feeling overwhelmed and a lot of them are established leaders, as I said. So they don’t know how to change, right? They don’t may not want to change, but they realize they need to. So they work with a coach who helps them see their hidden Achilles heels, helps them drive some awareness and some self-awareness about how they are showing up in the market, in, in the workforce, and then shifts their mindset so that they start to embrace the growth that is required for long term sustainability in a leadership role.
Stone Payton: So are you finding that these opportunities to to serve are being sponsored by the organization, or is it individuals coming to you to invest in their own future? A little bit of both. It’s a little.
Alicia Thompson: Bit of both. I’d say 50% of my clients are self-pay. Yeah. And 50% of them, their companies have seen them as high performance opportunities and are investing in their growth and their leadership because they see them as valuable assets to the company.
Stone Payton: So the work of a coach, in your experience, and I’m sure it differs from case to case and maybe from coach to coach, do you find that on the continuum? It leans a little more toward drawing answers out or helping people sort of, uh, uh, find their own answers or more to hey, this is what you need to do. Boom boom boom. What’s what’s your experience been?
Alicia Thompson: So the latter is mentoring. This is one of the things I learned in my coaching program okay. The latter is mentoring. You’re giving advice, you’re driving insights. But real core coaching is around asking really great questions that make the client go, oh, that’s what that is. Or you make them challenge the point of view or the perspective that they came into it with their steadfast in their opinion and their point of view. And you ask them questions to help pull back the layers to say, is that really true, or are you is that a perception you have or an assumption you have and you make them start to really question, is that what is that reality? And then they can get to the answer. The answer was already in them. Sometimes they block it, Sometimes they know it, but they’ve chosen to ignore it. It’s a mixed bag.
Stone Payton: So you had role models who were really good leaders, and you’ve had the street cred of of that experience. Did you also choose to go pursue any formally credentialed training kind of stuff to really get get good at asking these questions?
Alicia Thompson: I did I had the the amazing benefit of attending or participating in the Emory University Executive Education Coaching program, and that is where I had my aha moment. I think it’s what they told us on first day was you’re not giving advice. You’re asking questions to help uncover their self-awareness. And I was like, oh, I’ve been I’ve been mentoring for 20 years, and now you’re telling me I got to shift my mindset? Um, so I did. I went through a program because it’s not required, but it is certainly endorsed that you have a international coaching federation, ICF. Oh yeah. Accreditation or credential. And so many of us are going through that process or have been through the process. There are several levels of it, but I think I was in a class of 35 or 40. So there’s a lot of coaches out there. There’s a lot of competition.
Stone Payton: So do you see, I’m sure every case has got to be unique in so many ways. But do you see patterns evolve when especially early in the work and you walk into this think, okay, I’ve seen this before, so I’m going to ask this set of questions. Are there some common patterns? I guess I would ask?
Alicia Thompson: There are definitely some common challenges that people face. So imposter syndrome is one. And a lot of people like liken imposter syndrome to only women. But I can’t tell you how many of my male clients have imposter syndrome as well. And it’s just a it’s a question of do I really did I really earn this seat at the table? And is anyone in the room going to figure out that I don’t know what the heck I’m doing, but I’m faking it till I make it. And so there are certain questions that you ask because you want to understand where that sense of not being entitled to be in the room comes from. And a lot of it we can trace back to childhood and roles in the family and behaviors of the family dynamic and the family unit. And so there’s some key questions you can ask to start to help the person go, oh, like, look at my resume. I, I have accomplished amazing things and I can be in this room. So imposter syndrome is one. I think the second one that I come across a lot is people who question or challenge their capability to lead people. They understand that they probably got promoted because they were a great individual contributor. But companies don’t train people how to be managers. That’s how you end up with bad leaders, because you don’t train them to be lead people. But all of a sudden you give them a promotion and give them a team. They go have at it. They’ve never done a performance review, they don’t know how to give feedback effectively. But that’s what teams need. They need good feedback. They need someone that can have empathy, somebody that is authentic, someone that can coach them. But we don’t train people to do that. So they’re flying by the seat of their pants.
Stone Payton: And I’m sitting here trying to envision the level of trust that you must have to engender with these folks before you can really make any substantive cover, any substantive ground on these topics. So you must do some things right out of the box that really establish that trust and give them the the latitude to be, I don’t know, a little bit vulnerable or at least honest.
Alicia Thompson: Yeah, And I do initiate the engagements with a chemistry check call, because if they don’t send something in you that allows them to get to that vulnerable place. Yeah. Then the coaching engagement is never going to go anywhere. So I have an hour and a half call with them where we really just talk, just human to human. And if we can find some connectivity, then I do. I, I simply ask, I need in order for this to work, in order for the investment to be worth the spend for you or your company, you’ve got to lay it all on the table, or we’re just doing catch up calls and chatting about kids and all that kind of stuff. So I asked for their vulnerability, I asked for their honesty, and I commit to being the same on my side. And you probably you can probably establish a good trust if you do a six minute, six month engagement by the end of month one, you know if it’s going to be a good relationship. And if they are being vulnerable and they need some small wins. I always try to give them some small wins in that first month so that they go, oh, this is working okay. I can I can open up even more because she gets it. She’s asking me the things I need to do, and she’s helping me understand the shifts I need to make.
Stone Payton: So you’re a good five years plus in the coaching arena.
Alicia Thompson: I started my company five years ago after one layoff, and then I got chicken and it was like, oh no, I can’t do this. And so I went and got another corporate gig. But I kept my company. Yeah, kept paying my doing my annual registration with the Georgia, you know, office of whatever. Um, and then this year I started my coaching program in January of 2024, you have to coach to get your ICF credential. You have to have a certain number of hours. So I started coaching then and just added that to what I had been doing five years ago and here I am.
Stone Payton: So what are you finding the most rewarding about the work at this point in your career? What’s the most fun about it for you?
Alicia Thompson: You know, seeing people have that aha moment right where you’re talking to them. And I do have clients across the country. Um, and so some of them are in zoom, on zoom, some of them are in person, but when they go, oh my gosh, we talked about that last week and a situation came up at the office and I tried a different approach that we had talked about, and it worked like, well, of course it worked because we talked about, you know, you have to try new things. I also just had a second client come back. We coached early on, right. Finished that six month engagement. We talked on Friday. She says I want to come back for another six months. I’ve got a new struggle that I’m going through. And I was like, well, I must have been doing something right. If you’ve come back a second time, a second bite at the apple.
Stone Payton: So is having an accountability partner part of the equation, or is that a different thing altogether?
Alicia Thompson: No, and that’s exactly what my client that just came back said. She said, I’ve got to make some shifts, but I need an accountability partner. I need somebody that’s going to hold my feet to the fire. Somebody that’s going to be honest with me and not just say, yeah, yeah, yeah, and be a cheerleader. I need somebody that’s going to call me out on my stuff and make sure that I’m doing what I commit to do. And so being an accountability partner is important because what happens is as you move up the chain in a company, you become more senior. Who’s going to hold you accountable. Mhm. The likelihood that your people that report to you are going to call you out on stuff is slim to nil. So you, you don’t happen. And I worked for a CEO once and she said it’s lonely at the top. You don’t know who your friends are. You don’t know who to trust. When you become a CEO and your peer set gets smaller. Yeah.
Stone Payton: So speak a little bit to this idea of leadership presence.
Alicia Thompson: Mhm. Yeah. So I think leadership presence is really important, especially as you become more senior. And there’s kind of a couple of components that I think weave into that authenticity. I can’t tell you how important authenticity is. People need to know what they’re getting any given day and consistently so authentically being yourself because it’s too hard and takes too much energy to try to be something that you’re not. The second thing I say is empathy. Especially in this changing world of work. You’ve got people who are working remote people that are being called back to the office that may not be fitting their new lifestyle. So you’re having some angst there. So empathy is an important thing. Being a lifelong learner is. A third thing is you’ve got to constantly want to grow and improve and be better. You can’t just assume because you are now sitting at the top of the pinnacle, that you’ve achieved everything you’re going to achieve, and you’re the smartest person in the room. And then I’d say, finally, being someone who is committed to their own growth and growing other people.
Stone Payton: So you mentioned you touched on mentors and mentoring. I know the answer to this question has got to be yes. So but I’ll ask anyway so we can talk about it. Uh, it sounds like you have had the benefit of one or more mentors along the way to help you navigate new terrain up to and including the the coaching profession. Yeah.
Alicia Thompson: Yeah. I have had and continue to have amazing mentors. I like to call them my board of directors, and I think everyone should have a board of directors, and it should be a diverse group of men, women, all ethnicities, people who are in your industry, people that are not in your industry, just pure business people. But you can learn something from every one of them. And over the course of your career you will come across challenges where you will have to tap different skill sets. So why not have a group of people on deck that will take your call immediately and help you out? And so that’s what my board of directors is. And there are some amazing mentors, some I talk to every week, some I talk to once a year. I literally just reached out to two of them over the weekend and on LinkedIn, and they responded. And I haven’t talked to one of them in three and a half years. But she responded like that and she said, sure, I’m happy to help you.
Stone Payton: So so what are some signals that someone might look for that would indicate, hey, maybe it really is time for me to reach out and consider engaging a coach.
Alicia Thompson: Yeah, I’d say first you’re feeling stuck. That Mojo has left the room and you’re feeling like something’s missing. You’re not getting the same level of enjoyment out of your work, so definitely You’re feeling stuck. I’d say the second is you’re navigating a big change, either a layoff or organizational changes. You have a new leader. You’ve got a new CEO coming in. You’re not quite sure how that’s going to all work together. So you’re navigating some changes. Your leadership impact feels like it’s not landing the way it should. Like you’re if you like managing a high performing team, but they’re not really performing on the high level right now, you may want to take a step back and say, what more can I do? Or what more should I be doing in order to make help them perform at their highest level? Um, you’re struggling with the work life integration. Like I said, a lot of companies are making people go back to work, but we’ve been home for years learning how to take a call, do laundry, prep dinner, all that stuff. So the flexibility is gone and you’re trying to figure out how you’re going to integrate your work in life again, may need a coach to help you out with that. And finally, I’d say you’re just ready to up your game. You’re ready to be a better version of yourself, and that’s where a coach comes in.
Stone Payton: So what’s the best way to go get one? Because it because it seems overwhelming to me. And and I am doing a series right now, obviously interviewing very well-established coaches to get some insight in this arena. And, and so I feel like I’ve got the inside track, but even I don’t even know where to start to like, go get one.
Alicia Thompson: Yeah, I would say vulnerability for sure. And talking to people say, I’m looking for a coach, you know, this is what I’m doing right now and this is how I would love to have some support, a thought partner. Do you know any coaches? Because the best referrals come from people who know you, right. And so they have a sense of who you are and what makes you tick. So they can they would more likely pair you with somebody that they think has some commonalities with you. You could go on the International Coaching Federation site. You can find a coach on the site. There’s a find a coach function so you can go there. Um, and then I would say, you know, those probably are the two best routes. I think somebody giving you a referral and then going on the ICF, um, website and just finding a coach and, and vetting them, you know, having a couple most coaches will do a chemistry call, 30 minute call just to talk to you, see what it is you want to work on, tell you if it’s something they have a specialty in. Even though I said a few minutes ago, there’s a big competitive space for coaches. There’s a lot of us out there. We also are very much a community. I have found that coaching is very deep, interconnected community, and we will refer each other to someone if we if I meet someone and I don’t think I’m just the right fit or I don’t have a specialty in the area they’re looking for. Well, I’ve got 35 cohorts that went through my Emory program with me, and I know them all well enough that I could say, you know what? I think Chris would be better for you, right?
Stone Payton: So. So no doubt Chris would ask me great questions. What questions should I be asking? Chris?
Alicia Thompson: Right. You should be asking your coach about their experience and their life experiences right there. What things got them or led them to this place, what work experiences they have that you might be able to find some parallels, what experiences they’ve had to find out, if there’s some parallels of things they’ve lived through themselves. You should ask about their credentials. You know, I’ve gone through it, so I want everybody to have theirs, that you should ask them about their credentials. You should ask them about their training. You should ask them about some of their clients, like what does their client mix look like. And because that also can weigh in on their availability and their capacity to take on new clients. Yeah.
Stone Payton: So so on the business side of coaching, we said this earlier, you know, you you continue to hone your craft and become a better and better practitioner. And oh, by the way, you got a you got to run this business, you got to go get the business. And this likely isn’t the case now, I suspect. But early on, was it a bit of a challenge, like getting the work? Like how does the whole sales and marketing thing work for a coach, or how does it work for you anyway?
Alicia Thompson: Well, I think it varies by person, by coach for me, because I had 30 plus years in the Atlanta business community, I didn’t have that big of an issue getting my first suite of clients because they were like, oh my God, you’re coaching. Thank God you could use you, I could hire you. And then I had the opportunity to speak on a couple of panels, and in speaking at those panels, people would come up and say, I got somebody I want to refer you to. I think you’d be a great match for her or him. And then now I am getting into that phase where it’s like, oh my God, how do I market this? How do I do this? So that’s why I’m reaching out to some of my mentors who have been in the business world much longer than I have been in sales roles. That’s why you have a diverse board of directors. Um, and so I’m doing that. I’m doing shows like this. I do weekly blogs, so hopefully and put them on LinkedIn. So hopefully something that I talk about will inspire someone to say, hey, I want to have a conversation. I have a website so people can find me through the website. You know, it’s just marketing is different for everyone because not everybody is comfortable being on a radio show. Or sometimes people don’t like to write, so they don’t want to do a blog. I’m trying a mixture of different things right now, just to kind of see what resonates the most with clients and then existing clients. I’m asking them for referrals.
Stone Payton: So has anyone suggested that you write a book?
Alicia Thompson: Everybody has suggested I write a book. Everybody has suggested I write a book. Um, and it’s so funny. My brother is seven years younger than me and he’s writing a book. He’s a college professor, And he’s like, no, you cannot write a book because I know you. You’ll get it done before I get mine done. And I’m like, yeah, probably so, but that’s okay. Um, yeah, people have said that. But when I, when I write a book and I will write one at some point, I want to make sure that it’s something that’s really, really powerfully useful to people. I don’t just want to write a book on a topic du jour. I want to write a topic on a topic that has some staying power, and something that people will continue to be faced with over the course of their career for a long time to come.
Stone Payton: So here’s a pro tip from me. Okay. That I did not follow because my writing a book preceded me being involved in this line of work 20 plus years ago. But if I were to write another one and I might, I think I’m going to sit down and talk it and get it transcribed. Maybe start with some prompts or something, maybe get it transcribed and hand it to a real writer and, you know, and get it cleaned up. So it’s just an idea and it’s it’s a good idea. It’s not something you have to come into a formal studio like this. I mean, you know, there’s equipment now you could set up at the house and. Yeah, and knock it out. Just an idea, because.
Alicia Thompson: That’s a great idea.
Stone Payton: I might do that on the next one.
Alicia Thompson: I think that’s a great idea, and I would think it would be easier. I could tell my brother that because he can talk in wax poetic for hours, but it seems like he’s struggling with typing it out so well.
Stone Payton: For whatever it’s worth for your brother, I found that some of the chapters came together incredibly easy, and others, you know, just I got blank paper staring back at me. Or digital screen really at this point even back then. But I don’t know. We’ll see. But I think that might be a good way to. I think that’s a great idea.
Alicia Thompson: I think that’s a huge, hugely helpful approach. I’m going to make a mental note of that.
Stone Payton: So I’m going to switch gears on you here for a minute outside the scope of your coaching work. Uh, passions, pursuits, hobbies, interests, anything you nerd out about, uh, when, when you’re not doing this. This kind of work?
Alicia Thompson: Yeah. So I’m a huge foodie, so any restaurant, any I follow Eater Atlanta. New restaurants. I’m ready to check them out. Um, I’m in part of a wonderful food group called The Tasting Collective, where they go to a different up and coming not not always up and coming. Some of them have already arrived, but they’re typically independent restaurants, so they’re not chained. Right. And so you’re going in and you’re meeting the chefs. They’re coming out and they’re talking to the diners. It’s amazing. Um, so I love food. Will travel for food. I’ve been to Madrid. I’ve been, you know, like if there’s a food trip, I’m. I’m on board. Um, I love to travel. We’re we’re planning our Christmas trip this year. We’re going to Costa Rica again. Again, because my nieces love Costa Rica. So we’re going back again to see more sloths. Um, so I love to travel and family and friends. Right now that I’m not working in corporate, I have more flexibility with my time. My mom’s moved to Atlanta, so I get the chance to spend time with her. My brother lives in Colorado, so I don’t go out there during the snow time. I won’t get back out there until probably June because they get snow.
Stone Payton: But it’s beautiful in June, it’s.
Alicia Thompson: Beautiful in June. It’s one of the most beautiful cities you’ve ever been to. It’s clean, it’s nice, fresh air. It’s great. Um, and then I think my other passion is I am an adult. Colorer. Right, I love I have a million coloring books, every pen, pencil color you could think of. And I color art pieces all the time. I even now do them on my iPad. They’ve got these things where you can touch. My mom goes, if you send me one more picture, I’m going to scream. Um, but I like things that occupy my mind other than business, right? You need to step away from business and just let your creativity flow. Allows me to be a better coach.
Stone Payton: I think it’s interesting that you say that I’m of the same mind, and my listeners know that I like to hunt, fish and travel and I do a lot of stuff outdoors, but I, I genuinely believe maybe I’m just telling myself this, but I genuinely believe if I give myself a that white space, I call it, I feel like I come back that much better equipped to serve. That’s your experience as well?
Alicia Thompson: That is my experience when you just let your mind focus on something else that again, that creativity, you just get to be you. You come back when it’s time to plug back in to work. I find that I’m much more relaxed. My head is clearer, I better questions come up. Um, yeah. It’s so much better. It’s good for me personally and it makes me a better coach.
Stone Payton: So what’s next for you professionally? Are we going to are we going to have the Alicia method documented and published, or are we going to are we going to continue to expand, going to stay on the same track? What do you think?
Alicia Thompson: I think for now, I my expansion is going to be from 1 to 1 coaching to doing more group coaching and leadership development coaching in companies. Um, so that’ll be like my next step. And then eventually, you know, maybe a book maybe. I don’t know, the world is my oyster right now. And I am just living life and loving it. And so I’m not saying no to any opportunity if it fits with and gives me an opportunity to talk to people and tout the benefits of coaching, that’s what I’m doing.
Stone Payton: Well, I hope you’ll invite us to continue to follow your story.
Alicia Thompson: Absolutely, absolutely.
Stone Payton: Before we wrap, let’s leave our listeners, if we could, with a a pro tip for producing better results and less time. Let’s lay a little wisdom on them. And look, gang, my number one pro tip for you is reach out and have a conversation with Alicia. Uh, but between now and then, let’s leave them with a little something.
Alicia Thompson: So I think my pro tip for being productive and being an amazing leader and team leader would be to listen. Listening effectively goes a very long way. When you listen to respond, you miss 50% or more of the message or the communication that the message that was being delivered. If you listen to hear, you end up coming up with better ideas, a shared idea that everybody’s already bought into because you build on each other. And that better idea typically drives better productivity, because you’ve come up with a solution that you couldn’t have done individually would not have been as effective individually, but collaboratively. It’s going to do gangbusters. And it’s all because you listened.
Stone Payton: What a marvelous piece of counsel. I’m so glad that I asked. Yeah, it has been an absolute delight having you in the studio this morning. Thank you for your enthusiasm, your insight, your perspective. And, uh, you’re clearly out there doing fantastic work for some folks that can, in turn have a tremendous impact on on so many. Thank you.
Alicia Thompson: Thank you. This was a great, great conversation. So much. So really enjoyed this. And um, yeah, be a good leader.
Stone Payton: Well, this has been my distinct pleasure. All right. Until next time. This is Stone Payton for our guest today, Alicia Thompson with Signature Leadership, LLC. And everyone here at the Business RadioX family saying, we’ll see you in the fast lane.
Joanie Chamberland with Rise Up BJJ and Whitney Avrit with Earthen Movements Yoga


Joanie Chamberland is a retired black belt competitor and the only female BJJ school owner in Georgia.
Many people struggle with self-doubt, it makes them unable to leave their comfort zones and overcome the things holding them back in life.
Using the martial art of Brazilian Jiu Jitsu, Rise Up helps people grow their confidence and the resilience they need to rise up over both physical and mental obstacles so they can reach their full potential not just on the mat, but in every part of their lives.
Follow Rise Up BJJ on Facebook and Instagram.
The philosophy and physical practice of yoga is for everyone, so Whitney Avrit, with Earthen Movements Yoga, created a brand new approach to what beginner yoga should be.
Whitney draws on her strong background in various movement styles and teaching experience to guide students to an advancement level they’re comfortable with. She’ll also guide you to the principles of yoga that work to support you in any spiritual practice you choose.
Connect with Whitney on Facebook.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.
Sharon Cline: Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. And I’m your host. Sharon Cline and I have two guests in the studio today, which I love. I usually have one, and it’s so fun because these are like really special people to me. First one, Whitney Avritt. She owns Earthen Movements Yoga and Wellness, which is movement at your own pace in your own space. It’s not like an actual studio, but you can log in and see all of the different kinds of yoga practices that you have out there and videos. And then I also have the owner, founder of Rise Up Brazilian Jiu jitsu., Joanie Chamberland. Thank you for coming into the studio.
Whitney Avrit: Thanks for having us.
Joanie Chamberland: Thank you. I’m excited.
Sharon Cline: Good. I’m excited too, because you both have a obviously very movement based practices that you have, but they intertwine in a really interesting way. They overlap with their themes, I would say.
Whitney Avrit: I would say I agree, I definitely agree because you got to you got to tap into something internal in order to, you know, execute both of those things, I think. Right.
Sharon Cline: And it’s and it’s not exactly like super hard cardio working out. It’s a different kind of way to look at using your body. Right. Okay. That’s the way I take it. That’s the way I’m looking at it.
Joanie Chamberland: Well, there is a lot of cardio and jiu jitsu. However, there is a lot of use for yoga and jiu jitsu as well, right?
Sharon Cline: When I think of cardio, I think of like, treadmill. Oh, yeah.
Whitney Avrit: No. Elliptical.
Sharon Cline: Elliptical, yes. Elliptical. That’s exactly the right way that I was thinking of it. Running the misery was done, done, done. We think the same. Exactly. And so what I think is fascinating is that each each has a level of strength that the average person probably would be surprised it requires. Let’s start with you, Whitney, and then we’ll talk a little bit about, um, kind of the things that you’ve learned along your journey. Um, you are originally a ballet dancer?
Whitney Avrit: Yes.
Sharon Cline: And how did that lend into your your yoga practice now?
Whitney Avrit: Um, yeah. So I started out as a dancer. Ballet, modern jazz, all that. Right? Um, I danced professionally, um, in my 20s and and did did all the things. I didn’t send a dance company. Um, unfortunately, they don’t exist anymore. But it was a brookson company. Um, they were a Graham based modern dance company. Um, and I honestly, like, kind of hated yoga when in my, in my early days, I feel like I didn’t understand it. I had a lot of fire on the inside, and slowing down that much was just like a no at the time. But I had somebody invite me to a Bikram yoga class and And it was kind of a game changer because I felt like with dance, especially with with choreography, right. You do the same motions on the same side over and over again in order to execute that, you know, with precision on stage. Right? So yoga created a lot of balance in, within my physical body. And so then I was able to say, oh, you know, maybe this maybe this is a thing, you know. And then at the same yoga kind of leads you to tap into yourself and connect with with who you really are on the inside regardless, you know. And I think that that was kind of a void in my life anyway. Um, and so it fixing and balancing out and creating even stretch in my body, even strength in my body, you know, finally, I was kind of able to tap into, you know, those, those inner fires and things like that on the inside that that I kind of desperately, I desperately needed, you know, to be able to just, um, you know, move forward and go forward. Um, just as a human, you know. And so, yes, like the dancer side of me kind of let me touch my toes sooner and all those proverbial things, you know? But at the same time, it helped create a balance within my body, physical body first. And then it started really honing in on the deeper parts of self and creating balance there.
Sharon Cline: When you talk about the different kinds of yoga, you had said, is it Bikram yoga?
Whitney Avrit: Um, I did I did start out in my just personal practice doing Bikram yoga. Yeah. Bikram.
Sharon Cline: Yeah. I’ve never heard of that name. Yeah.
Whitney Avrit: It’s a it’s a hot, hot yoga. They they heat it to 140 degrees. It’s 40% humidity. There’s 26 postures that you do. Sometimes they’ll add like a couple more. It’s always the same class every time you go in. And it’s sequenced in such a way that opens your body up, um, to not only, like strengthen, stretch, but it targets different, like smaller organs in order to detox your body and and, like, clean you out. Like, it’s a really cool and creative practice. Wow. But then I liked I liked the dancey flowiness of vinyasa, you know, where I could kind of, um, just kind of essentially dance, you know, from kind of one pose to the next. But it was still, um, rigorous. And there was still like such a technique to it because I got to nerd out a little bit, too.
Sharon Cline: I like that you’re talking about how you had these emotions that you hadn’t really tapped into, like from growing up. So going into these poses and sort of forcing your body to, to move in the way that you want it to, allows your brain to connect to your body in a different way. Right?
Whitney Avrit: Absolutely, absolutely. So, um, you know, we all kind of understand the proverbial mind body spirit thing, right? And so our I feel as if our minds and our spirit really don’t talk a lot, you know what I’m saying? And so yoga allowed me to quiet my mind. The mental chatter, the to do list, the responsibility list, the I need to’s, the I’ve got to’s, the I feel this way about that. And I don’t feel this way about this. It quieted all of that. So much so that really my my inner self and my my physical body. Because, you know, there’s that book, like the body keeps the score right. So, so our energetic physical self hangs on to some of this stuff that you go through or isn’t resolved essentially, you know, and so it kind of my yoga practice really allowed my spirit to help me to kind of guide some of the the unresolved energies, I’ll call it. Right. Um, in my body and allows that stuff to release itself. We, you know, just like our organs need to be detoxed, right? Just like, you know, our skin detox by sweating. Um, you know, I feel like the physical practice of, you know, your, your yoga asana or postures allows your energetic being the part of you that’s energy, right? The part of you that’s a battery, it allows for some of that to be released, the parts that you don’t need, but you get to keep the good stuff.
Sharon Cline: Were you surprised at that connection that you made in your body when you started to do it? Because I think people the reason I ask is because I think people consider it to be sort of like this Zen thing, you know, like they’re just going to kind of go within and almost like a meditative. And there is, I’m sure, an element of that. But the purging of past trauma is not what I think normally people associate with with yoga.
Whitney Avrit: Absolutely. No. I think that’s an awesome question and something to bring up. So was I surprised? No, because it felt so natural to do it. Like I feel. I feel like whatever I am on the inside, like, needed that. You know, almost like like a sugar craving. It’s not like you don’t know you need chocolate. You know what I mean? So. So for me, it was like, I like my body knew it needed something. And dance was a beautiful outlet for a long time, you know, because I could jump and spin and twirl and get fiery and get, you know, moody if I needed to, or whatever, you know, but, um, but but it allowed it allowed for that.
Sharon Cline: Gotcha.
Whitney Avrit: You know, and it gave me the space to do it in a very different way where I wasn’t, um, creating imbalance. I was creating balance.
Sharon Cline: Giovanni, I know we’ve talked a little bit before on the show. You’re here, I think it was last year, um, which was really fun because I think I hadn’t really known very much about Brazilian Jiu-Jitsu in the way that you are. You have it as your practice. And here we are talking about that mind body connection and finding the soul part of yourself. Do you find that that’s happened for you as well in BJJ?
Joanie Chamberland: I don’t know if I would say just in jiu jitsu, because I did pick up doing yoga with Whitney. Um, so it definitely does require like looking at your own mind and what’s going through it, because it’s really hard to get good at jiu jitsu if you don’t quiet your mind and also make your mind positive, you know, because we all have that negative chatter in our brain. And if you have negative chatter while you’re trying to do jiu jitsu or trying to compete, you’re never going to win. Because it isn’t this thing where like two people are going against each other and one person’s moving forward and the other person’s moving forward on this, you know, straight path. Whenever you start talking negative in your own head and they move forward, you actually do move backwards. You don’t just stop. And so it’s very much like you have to make sure that you know what’s going on in your mind and that you feel comfortable with the movements that you’re doing. Which is why, you know, we do drill the same things over and over again to where it becomes muscle memory.
Joanie Chamberland: But if you have muscle memory and your mind is too busy focusing on something else, your muscles still don’t act the way you want them to. But then, like I said, I started adding yoga with Whitney, which, you know, did also help me a lot just because you think about like what she was saying with balance and balancing your body. Right, and being even on both sides makes a huge difference, because everybody’s going to have a set of things to do on one side and a set of things they do on the other side, and to be able to realize like, oh, I need to center here, I need to center here, I need to center here. So I wouldn’t say it with just Jiu-Jitsu, but that is kind of why I added the yoga into it. And when you listen to Whitney, she’s talking about her dance got better when she added yoga. And so it is one of those things that when you add, does add to every other aspect of your life.
Sharon Cline: I bet people are surprised to know that you can marry Jiu-Jitsu and and yoga together because they on the surface seem very different. Vastly different.
Joanie Chamberland: Well, there’s a decent amount of jiu jitsu schools that do have yoga, but I think the thing that people don’t think about is because they do yoga for flexibility, that’s like the number one thing they want to have. Because in jiu jitsu, that’s like one of the things you can fix is your flexibility and getting stronger. But it’s like most of the people in jiu jitsu are men, so they’re already working out and getting stronger. And then for them, it’s adding the flexibility aspect of it, which as most women who train jiu jitsu, usually decently flexible, have probably done some yoga in the past or something or or not. I did gymnastics growing up, but it’s the it’s the evenness that is the greatest thing the balance, the posture and the evenness. So what I got out of yoga was so much more than flexibility. It was the principles, is what I would say of yoga being added to the jiu jitsu principles. So it’s actually a far greater thing than most people think about when they think about jiu jitsu. Like there’s yoga for jiu jitsu online.
Sharon Cline: I didn’t even know that for some reason that never got put together in my head.
Joanie Chamberland: But just because you’re not in that field, right? So you wouldn’t really particularly see it. But the the yoga for jiu jitsu is very much just stretching, because the people that do jiu jitsu are pretty bad about stretching. So it’s like.
Whitney Avrit: Well, in their body. In fact, I’m in for a second. But like your body is, is um, is contracted like fetal position a lot in jiu jitsu. And you’ve got to really harness this like fetal position and like reaching around and things like that. So everything is really, like closed and concave in jiu jitsu, you know. And so I think it’s a really, really important for your humanness to be able to, to open that back up, you know.
Joanie Chamberland: Well, and the benefits of posture in jiu jitsu are huge. So like she’s saying, everybody’s got these rounded forward shoulders hunched back. A lot of it’s because they’re trying to protect their neck, so don’t get choked. We call it blue belt syndrome and walk around with their shoulders up in their ears.
Whitney Avrit: It’s so funny.
Joanie Chamberland: I know. Yeah. And then Whitney is like.
Sharon Cline: No, guys.
Joanie Chamberland: Whitney is like, uh. Your shoulders are not earrings.
Whitney Avrit: I didn’t I did not make that up. I got it from one of my teachers.
Sharon Cline: Oh, yeah.
Joanie Chamberland: But those are the things. It’s just like, oh, you’re you’re in there and you’re like, oh, I just need to relax those shoulders down. That helps. And and honestly, a lot of the things you do in jiu jitsu are counterintuitive. Like all this, like rounding in and being in these positions really aren’t ideal. The ideal thing is to have the good posture and your shoulders in the right place, and your body in alignment, and that’s what you learn with yoga. So obviously you get some stretching in. Great. But it’s everything else about it that really helps you.
Sharon Cline: Whitney, who is your ideal client for your business?
Whitney Avrit: Ideal client? Um, someone like Giuliani. Honestly. Like somebody that’s hungry. Somebody that wants it. Somebody that, Um, is is open to, you know, laying on the ground and spreading their legs apart. You know what I mean? Someone who’s who’s, you know. Yes. Open to it. Willing to laugh, you know, but really yoga. I think yoga is for everybody. You know, I feel like even even for my own self, um, my resistance to yoga in the beginning was actually an inkling that I needed it. Right? Like, kids don’t want to eat their vegetables, right? They don’t want to eat the rest of their chicken. I don’t want chicken. I want ice cream. You know what I mean? Like, but you need protein. You need your vegetables, right? So I feel like that a lot of the times when we resist something, you know, it’s likely because we need it. I mean, it’s it’s like that, uh, that machine at the gym that you don’t want to use. That’s the one you need, you know?
Sharon Cline: And what’s neat about your practice is that you don’t have to like me. I wouldn’t have to go someplace and get into these poses in front of lots of other people, right? I can just do this from the comfort of my home.
Whitney Avrit: Exactly. I feel like there’s a lot of people who will never, ever, ever put on yoga pants in front of anybody, anyone ever, you know? Or they feel like I can’t step into a yoga studio like I don’t have, you know, I don’t know, I don’t know enough to to walk into a, into a yoga studio and take a class, you know. And so my super beginner level, I call it level one, um, is, you know, you could kind of equate it to being a super noob is what my husband says he wants a super noob. Um, but you know, those people who, who don’t know the flow of a yoga class who cannot touch their toes like I’ve like I figure out a way around that. Like I want you to know, like when I was developing this, I put on giant pants on and I put like, like cushions in my pants. And I was like, okay, how do I move? You know, how do I move like this? How do I move if I’m a little bigger? How do I how how do I feel a stretch if I’m not going to be able to touch my toes? And how do I How do I translate that to to other people, you know, and to like I feel like yoga props, like yoga blocks and stuff like that.
Whitney Avrit: A lot of people think that if they need a prop or they need a block or whatever, that it means that they can’t, or they’re somehow less than like, it’s like, I feel like it’s very triggering. Like, if we need help, that means we’re not enough. Like, I want you to know, like we need to drop that. As a society. We are communal beings. We’re not islands. Right. And so I think that’s kind of what blocks kind of helped teach me continually, even like sometimes, yeah, I do have to ask for help. I can’t reach the floor here, you know, and I’m super bendy and there and I every time I walk into a yoga class, I grab two blocks. I don’t I don’t care what class it is like, I might need it like, my body today is not what it was yesterday, you know? Um, and so, so. Yeah. So level level one is for the person who’s not going to go take a yoga class or doesn’t have time or let’s say, you know, they’re a mom or a dad and they’ve got like, kid duties and and dinner and this, that and the other. And like, they finally get everybody to bed and it’s like, okay, now I have a little bit of time for me and I don’t want to doomscroll.
Sharon Cline: And it’s nice because there’s, there’s no judgment there or not because, because I’ve taken yoga and there are times that I loved it. But then sometimes I do the thing where I’m like, wow, this woman in front of me is doing this amazing job and doesn’t wobble at all. Or, you know, is is able to do the the extra step that sometimes the instructors will say, you know, if you’re not challenged enough, do this other thing with it, and I’ll be like, oh my God, right. Anyway, right. No judgment. And when you’re home by yourself and watching you correct.
Whitney Avrit: 100%, you know, because because I mean, just just like you said, like it’s so easy to look at someone else and feel like you’re not enough.
Joanie Chamberland: Well, I’ll add in that Whitney does teach yoga at my jiu jitsu school, um, like at least once a month. And actually, she’ll be there this weekend.
Sharon Cline: Oh, wow. What time will she be there this Saturday? 9 a.m.? Nine. Oh, dang. 9 a.m. on a Saturday at Rise Up Brazilian Jiu-Jitsu. Yep.
Joanie Chamberland: 9 to 1030. But if you’re worried about looking silly while you’re doing it, well, the greatest part is that my gym. Since there’s a jiu jitsu mat, it’s already really hard to balance for everyone. So. So everybody is wobbling. It’s extra.
Sharon Cline: Difficult. Yeah.
Joanie Chamberland: I mean, it’s not you’re just, you know, a lot of people are worried about being wobbly and not looking like this perfect flowing thing. Yeah. And well, it’s very difficult there for everyone. Like, I’m, I have great balance, but on the mat it’s just difficult. So you’re going to see people falling over all the time and it’s okay. And that’s the thing too is being in there. I never feel judged. Like nobody in there is ever judging us. I mean, we have some people that are older, that are not flexible, that are coming in. Um, you got people like me that do. Whitney starts at a very basic level, and then she’s like, and if you think you can, you can add this, and if you think you can, you can add this. And if you think you can’t, you know, and and to talk about the blocks, I use the blocks because my arms are way too long for my body so I can touch my toes without leaning forward. And so I can use the blocks to put past my legs to actually get a stretch. And so it’s like you always have to remember that. Like it’s the same thing for Jiu-Jitsu. Your body is where your body is and that’s it.
Joanie Chamberland: So I tell people all the time when you’re training and you’re trying to train to be, oh, when I lose 100 pounds, I’ll be able to do this stuff. Well guess what? You haven’t lost 100 pounds and you cannot do this stuff. So how about you do the stuff you can do with this 100 pounds, and then when you lose it, we’ll work on the stuff you can do, or vice versa. If you’re trying to gain 100 pounds and you don’t have that, like this person here talking to you right now, I can’t put all my weight on you because I ain’t got no weight to put on you. But I’ve been trying to gain weight for I don’t know how long, so I just use the techniques I can use with this body. Right? Same thing. My arms are never going to get shorter, so I do what I can with the length of arms that I have. So I tell people all the time, like, you have to work with where you’re at because you can always get more flexible or less flexible. You can always gain weight, lose weight. Right? There are certain things you can never change. My arms are always going to be this long.
Joanie Chamberland: Unless I got really, really big, they’d still be just as long. They would just look shorter, you know? So there are certain things that we just can’t do anything about. And that’s the whole point of taking these classes going like, oh, we all have something, right? We all have something that we can get better at or that we can fix, or somebody else is better at than us. I mean, my hips are pretty flexible. My shoulders are not. I mean, it’s it’s wild how much my shoulders are not flexible. So everybody has the place that they’re at and it doesn’t matter where other people are. And that’s the beauty of doing yoga with Whitney. And I’ve done some stuff online too, and I’ve taken a yoga class here or there, but my yoga classes with me, which is why I have her come to my studio, is that it’s fun, it’s judgment free. She’s working with you. She’s, you know, coming around and making sure that, you know, if your body can’t do this or can’t do that, she is helping you with it. If you can do more, she’s helping you with that. So it’s it’s a wonderful experience to just whole body pay attention to it.
Sharon Cline: Giovanni. Who’s your ideal client?
Joanie Chamberland: Somebody who actually wants to train and learn. I it’s not a place that my gym. I mean, we do, like, laugh and like, kid around, but I want somebody there who is enjoying it and is there because they want to learn more about jiu jitsu, but also just being a better human being and being the better version of themselves that they can be. Because we do have, um, the number one thing on our wall says choose love and, um, and everything there is, you know, you are choosing that love for yourself, for others, for your body. So growth not perfection, right? That’s what we’re looking for is the other one that’s going up. And so I want somebody who’s excited to be there, who wants to learn, wants to train, wants to help other people get better because we do partner, you know, newcomers with somebody who’s been training for a while so that they don’t get injured in most places, like you’ve been training for a while. You don’t want to go with the newbie, but I’m like, if you don’t go with the newbie and get them good, you’re not going to have more training partners, you’re going to quit, they’re going to leave, and then you got nothing. You know, if you break your toys, you don’t have any more toys. So for me, it’s just people that are excited that want to be there. They want to learn jiu jitsu. They want to cut up with people. They want a good environment to grow as a human being and help others grow.
Whitney Avrit: We have a saying in dance that kind of piggybacks off of what you’re talking about. It’s, um, hard work beats talent when talent won’t work hard.
Joanie Chamberland: Yep, that’s a great one.
Sharon Cline: You both are talking about how important it is to be present. And so where do you find themes that were not present in your lives? The reason I ask that is because I future think all the time, okay, after this I got to go here. But here when I’m really, really present because I can’t fake listen or come up with questions on the fly, I’ve got to really be listening. There’s no list that I just like, so it slows the world down a little bit for me. And then I leave here feeling different than when I came in. And that’s how I feel when I’m on a motorcycle as well, because I have to be very present. You’re using all of your limbs. You are. For me, I’m always defensive riding, you know. Do they see me? Do they not see me? Where am I going to go if they don’t see me kind of thing? And I mean, there’s a lot of fun too, but I’m very present. And that’s one of the joys I have about riding is, is that I can’t do anything else. I have to really just be. And so are you. Have you found that there are lots of themes in your lives where you see that when you’re doing your practices, you are very present, and you are different in those moments than when you’re not right?
Whitney Avrit: No. I love that you kind of went into an explanation, and I think it’s super badass that you ride motorcycles. Like, I just want to I just want to iterate that again. Like, you’re so cool.
Sharon Cline: Oh, my God, I am just kidding. No, I keep telling my kids that you’re so cool. Thank you for saying that.
Whitney Avrit: Like I’m kind of jealous.
Joanie Chamberland: Person is the one that doesn’t like motorcycles.
Sharon Cline: No, thanks. We all have our strengths, right? We all have our interests. I don’t do Jiu-Jitsu. You’ve invited me to self-defense classes, and I’m like, mm. I might be busy this weekend. I might be riding a motorcycle. Right? Exactly. So I appreciate you being, like, inviting me. So, yeah, there are things we all like, but thank you for saying that. It’s very sweet. I think you all are badass as well, in different ways, you know.
Whitney Avrit: Right, right. Um, so to to answer your question, I think what allows me to be so present is because I think I’m an overthinker, I worry and and it’s like I was talking to my husband just the other day about, uh, scheduling something like in in August, like, it’s February, you guys. And he’s just like, he’s just like, Whitney, where are your feet? Like, we don’t need to worry about that right now, you know? And so I think I think it comes from this, this okay, I have to fix the future and I have to make sure that I blah, blah, blah, blah, whatever it is. Right? Just just worrying about things and so being present really allows me to escape the worry, escape that part of my mind, that mechanism that likes to take over, you know, it allows me a moment or two or an hour or whatever it is to exercise presence and mindfulness. What do you think?
Sharon Cline: What do you think, Giovanni?
Joanie Chamberland: So I think part of the question you asked is how we know we’re not in the present.
Sharon Cline: Sure. I come up with questions and sometimes really convoluted way just to let you know. I know what I’m trying to say, but it takes me a minute to get the whole meaning. So thanks for your patience.
Joanie Chamberland: The same here. So I would say, you know, to answer that question of like when I know that I’m not in the present is boredom. If you’re bored, you’re not in the present because it doesn’t matter what you’re doing, you should be fully involved in what you’re doing. And so I think a lot of it, too, is that we all did the school thing that, you know, I don’t think is the way to go. I don’t think anybody is wired to do that. But we were for all these years forced to go to school. You’re learning all day, you’re being force fed information all day. And you’re, you know, just constantly getting new info. And then here we are as adults and it’s like we don’t go to school. A lot of people don’t do anything to further their learning. And but they look at their health like, this is important. And I tell people all the time, the thing about jiu jitsu that’s great is that it doesn’t feel like a workout while you’re doing it. Maybe in the very beginning if you’re very, very out of shape. But it’s not the same as like, you got to go in the gym and I got to find the exercise and you’re just doing the same thing over and over. I don’t understand how people can lift weights all the time, I just don’t. I mean, even when I used to lift weights, I have to do it with someone. And we’re having like, some kind of, like, big conversation while we’re doing it. Right.
Whitney Avrit: I turn my, like, weightlifting stuff into breathwork exercises 1,000,000%. Like I’m inhaling as I’m contracting. Just to to.
Sharon Cline: Distract your head from what you’re doing 100%.
Joanie Chamberland: Yeah. And just to. It’s too boring. Yeah. There’s just it’s mind numbing, right? I mean, oh, wait.
Speaker4: Heavy lift up.
Joanie Chamberland: Like my weights pushed.
Whitney Avrit: Back some listener mad right now.
Sharon Cline: It’s okay.
Joanie Chamberland: It’s it’s important. I mean, listen, I want to be strong, so I do it too. But I can’t just do that. Like. And I know a lot of people who lift weights. They got podcasts on. They got something you can’t I mean, it’s it gets monotonous. And kudos to the people who can do that monotony for so long. There’s only one thing I’ve done for more than a few years, and it’s jiu jitsu. Everything else has lost my interest. And so for me, it’s like when I know I’m bored, which means I’m not learning enough. And I think that’s something that we miss is we’re not learning. And so whenever you’re doing jiu jitsu or yoga, you’re either learning about jiu jitsu or yoga or yourself in those moments. So and you have camaraderie, the people that are there with you also going through something that you know they’re having to learn about themselves or others. So you’re constantly growing as a person. It’s not just, well, my muscles are getting bigger or and for those people that are being offended right now, please don’t be. There’s nothing wrong with weightlifting. For me, it’s not enough and I wish I could. Same thing with eating enough calories. I mean, I eat a lot and it’s like, man, so those people have to eat all day long nonstop. And so it’s that’s how I know I’m not present is if I’m bored. Right. And when I’m doing jiu jitsu, the trust me, there are times where I am bored because I have been training for so long. So people look at me, you want a role coach? I’m like, no.
Joanie Chamberland: And then I have to remind myself like, oh, it doesn’t matter who I’m going with, I can learn something or I can make fun of, like, I can have a fun time while I’m doing it, even though it’s not really challenging. And so, like, I have different people at the gym that have, um, physical disabilities, mental disabilities and or like if you’re going with a child, right? No, they can’t beat me. They don’t have technique to beat mine. But I can still make it fun, and I can still put myself in positions that I want to try to escape from or pay attention to what their movements are going to be. So just because you’re bored doesn’t mean that what you’re doing is the wrong thing. You just have to find a way to look at it. In a sense, that’s going to put your mind there. Because trust me, I could roll with somebody and be thinking about what I have to do tomorrow and whatever, and they wouldn’t even know it. I’d still be beating them and still be doing exactly what I should be doing. But I’m bored and I’m not there. So then I have to tell myself, like, oh wait, do something to make it fun. So people always look at me like you’re always smiling when you’re rolling. And it’s like, because I choose to have a good time with what I’m doing so that I can be here with what I’m doing. Does that make sense? 100%?
Whitney Avrit: Like in yoga, we have a concept called the beginner’s mind, right? No matter how long you’ve been doing something, you know, approaching something like a beginner, you know, with that that eager mentality. So I think I think that’s really cool that that you said that.
Sharon Cline: And, you know, it’s funny, we talk about how important our minds are to be engaged and to and to frame things in the right way to enjoy it and get the most out of it. What a fight I have on my hands with my mind. I mean, there are so many things I have to do, and I’m like, so one of the things that I think it’s ridiculous, okay, it’s a first world problem. And it’s, it’s it’s a game I play with myself. But like, emptying the dishwasher is like so boring to me, right? And I’m like, I want.
Whitney Avrit: Can AI do that for us?
Sharon Cline: And it’s something small and mundane. But I was thinking about it yesterday, um, because I did it last night and it was I was about to go to bed. I’m like, I don’t want to do it in the morning, I’m just going to do it. But I challenged myself to empty it as within a certain time period. So like that’s the way I get through it, right? Because otherwise I’m just so annoyed at the boringness of it. However, there are a million people who would love to have a dishwasher to empty, so I know that I’m doing like a I don’t know, I don’t I’m not framing it in terms of gratitude of that I get to. Instead, it’s a half two, which is my issue to work on.
Joanie Chamberland: Which is funny because I was going to be like, try not having one.
Sharon Cline: Yeah, I know exactly. Try not having a house or dishes or I mean, there are a million things and I do have moments where I am very grateful and, you know, very happy to do all of the things that life brings. But there are times where I have to play a game with myself in the same way, in order to get through it. There’s there’s a.
Joanie Chamberland: Ton of research on that anyways, though, and a lot of stuff I’ve learned in the business classes I’ve taken and whatnot is you have to figure out how to master the mundane. Right. How to not make it feel so mundane. Right. How do you get people to do things? Oh, competition. Competition with yourself. Competition with others. Making a team building thing. Like, it’s. It’s all about gamifying. Right. And and there are people that love all the boring things, like, you know, my mentor Joe loves Excel spreadsheets, but, you know, like, I make those because I’m good at doing it and I need them. But like, it pains me to do so, right? And so with certain things, you find other people to do it. Obviously with your dishwasher it’s a little different.
Sharon Cline: It’s ridiculous. It is ridiculous and I know it, but I do it, I do it, I go.
Joanie Chamberland: All right, I got it. So I had to take testosterone at some point. And then my face broke out and so I stopped taking it. But I’m still dealing with side effects from that. And so now I’ve got to wash my face and do all these different things in the morning and at night, something I never had to do in my entire life. And now I’m like a teenage teenage boy. So now I’ve got to wash my face. I’ve got to put this layer, I got to put a next layer. I got to put like four layers in the morning, four layers at night, and two of them are lotion. But whatever, it’s still this whole thing I have to do. So now it’s like, all right, you let the water heat up and then I wash my face, I dry it, I put the lotion on that has to dry. So then I go into the other room and I go, all right, I’ll put out all the utensils. And then as soon as the utensils are done, it’s like, okay, time to go in the other room. And I just like, go back and forth because, like, I understand how the value of like one thing at a time and like, finish one task, but I literally cannot. You have to let it dry. So I would have to just like, sit and look at myself in the mirror.
Sharon Cline: We don’t we don’t have time for that. Yeah, right.
Whitney Avrit: There’s a there’s a Zen Buddhist saying that I kind of that kind of reminds me of what we’re talking about. And it says before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water. Like we’re not. We don’t get to escape our humanness. Even. Even if we don’t necessarily love a task.
Sharon Cline: There are times where I’m ungrounded and I’ve gone through something difficult that when I have my mundane tasks, I’m grateful for them because they ground me again.
Whitney Avrit: That’s beautiful.
Sharon Cline: You can.
Whitney Avrit: Get there like.
Sharon Cline: Oh yeah, no, I need it.
Whitney Avrit: There’s a part of me that’s like.
Sharon Cline: I gotta know. There are times when I get to take a shower. No, there’s something about, um. I like routine and familiarity. And so, like, sometimes when I’m on vacation or something. Um, I, I’m ungrounded because I’m not in my normal space and I’m in a new experience. I’ll go into a grocery store because that’s a very normal place. Or, um, I’ll find something that’s very familiar so that I get grounded back in my myself.
Whitney Avrit: It’s like 100% self-care right there.
Sharon Cline: Yeah, it’s funny, because I was visiting my mom and they’re like, in the Midwest. And I went to target and I was like, oh, okay, I know who I am. Again, just for a little bit. I felt a little like, I’m not in my normal routine. I’m not making my own food. I’m not working. It just I get ungrounded very easily. But so to find something that I know very well, um, helps me. And it’s the same with an emotional thing that I’m going through. If I’m going through a tough time sometimes just laundry and taking care of what I know that I can control and take care of is meditative to me and grounds me again. So there are times where it’s great and I love it and can’t wait. And then there are times where I’m just trying to figure out how to appreciate where I am, and I like that. We talk about how important it is for that appreciation to be associated with what your body is doing and going through, because the strength that you have to have to perform the different tasks that you’re asking is something that you can look at from like third party and see yourself being strong. You know, I am able to do this as opposed to the have to the I appreciate what my body can do. I am strong. I can defend myself, I can fight, I can stretch, I can ground into myself.
Whitney Avrit: You’re doing yoga and you don’t even know it.
Sharon Cline: Oh, funny. Just as long as I’m not in a happy baby pose. Right? It’s so funny. No, but thank you. Well, I mean, maybe mentally. Yeah. Physically? Exactly. Well, that’s. My whole life is right here in my head. So that’s what I deal with all the time. Playing games with myself. All the time to get through.
Joanie Chamberland: But the thing is, it’s it’s about like the more research I’ve done and it doesn’t matter. The book. What? Religion. Not religion, science, math, yoga it doesn’t matter. Everything that I’ve read and talked to about people with is it’s all in your perspective, right? Like, you could choose to see ten good things, or you could choose to pick the 12 good bad things. Right? You could choose to see. And a lot of times people fault me for not choosing to see the bad things. I’m like, there’s a reason I do that because there’s no point. Those bad things happen that they are. Let me choose to see the good things and move on with my life. And so it’s all a perspective, because even when I was telling you guys, like, if you’re having bad thoughts or, you know, the negative self-talk, everybody understands that. But, I mean, I’ve competed before and I simply thought, I’m hungry. And then we just kept going and all of a sudden I’m like, oh my gosh, I’m in the middle of a fight. Like, right. And just a thought like that. Like it’s not a negative thought. Like she landed on my stomach and I felt it growl and like.
Joanie Chamberland: And I literally thought, I’m hungry. Right. And when I think that not only did I pause, I moved backwards as she’s moving forward. And it’s just like, oh my gosh. So it doesn’t necessarily have to be negative, but that is. Literally, you’re no longer in the moment right now future thinking. Right? I’m thinking about oh. The food I’m going to have after I leave here. If you guys know anything about me, I love food. And I’m constantly eating. So, you know, it’s it’s preparing first and then choosing to see the. Things and changing that perspective and that and it you know, I used to go oh it’s more. It’s it’s easier said than done, you know. But like I don’t choose to believe that anymore. So. I’d say, you know, it’s, it’s harder said or it’s easier said than to do, but it’s really not. It just is a matter of choosing it, choosing to look at it in that side of things, choosing to look at it from the positive side. Choosing to choose love, right? Everything is a choice. And that’s a big problem we have in society. Is people think they don’t have a choice.
Sharon Cline: Reaction as opposed to yeah, taking a moment and really thinking about what they want as a result. Yeah. And our mind isn’t there.
Joanie Chamberland: Yeah. And our mind isn’t there to make us comfortable. It’s there to keep us alive. And so it’s one of the things, you know, when we do yoga with Whitney is she’s talking about, you know, in this pose, you might have some uncomfortable feelings. Dah dah dah. Do not push them away. Let it go. Like, go through it. Let it go. It’s okay. And that’s something that we constantly do, is our brain is like, no, no, no, this is uncomfortable. Stop. Don’t think about this. And it shifts our perspective. And what is just like, no, the perspective is there. Let it happen. Continue.
Whitney Avrit: It’s okay to be present with that feeling, whatever it is. Because a lot of those postures, you know, they contract you or especially hip openers, um, because we hold a lot of stuff, um, energetic stuff. Right? Unresolved stuff in our hips. And so you start getting into deeper hip stretches. Excuse me? You start getting into deeper hip stretches and sometimes an uncomfortable memory. Boom. It’s right there. It’s in your face. Or I’m. And like, this, um, kind of a rite of passage in yoga is to cry when you’re doing your middle splits, you know, every everybody listening right now who has been in middle splits and cried in a yoga class like I my heart goes out to you because it comes out, you know, and sometimes, sometimes you don’t know why you want to cry. Sometimes the memory isn’t necessarily there, but the emotions do pop up and they creep up and they come out and like, we have to feel it. You have to give it a space. Because if you do not give it a space to be, it’s going to go right back where it was.
Sharon Cline: I had taken. I had taken a Krav Maga class, and I took four of them with Atlanta Krav Maga, and they were great. So two out of the four classes, I lost it and had to go in the back room and just cry and cry and cry, and it was horribly embarrassing. But they were very kind to me. And they said, this happens all the time.
Whitney Avrit: That’s why I don’t do Jiu-Jitsu, because I’m scared of what’s going to come out right.
Sharon Cline: So I didn’t expect any of that. But I grew up with a very traumatic I had a very traumatic childhood and so physically and emotionally. So what I didn’t realize is that it’s just under the surface. Um, because I’m, I’m standing in front of a man who’s about to put his hands around my neck so that I can learn how to get out of it, and we’re all just kind of chilling there for a second until they tell us to really do it. I’m gone. Right. I’m not.
Whitney Avrit: There. You’re somewhere else now.
Sharon Cline: Yeah, yeah. And I can’t handle it or process it. And I only have had that happen very few times, but 50% of the time in Krav Maga, right. And so it’s a shock to me that I’m able to access. It’s still shocking to me that I’m able to access a trauma like that so easily when I know that it’s not really this. This man doesn’t know me. He’s not going to try to hurt me. We’re in a class. He’s going to stop, right? But that doesn’t matter because my body believes that I’m under attack.
Whitney Avrit: And so. Right.
Sharon Cline: I could have gone back and processed through more because clearly there’s there’s an issue, but it was almost just too much for me at the time. I just couldn’t take it. I mean, I it would be hours of, of a mess until I can just like process, like I’m driving home and just like, oh my God. Right.
Whitney Avrit: And you’ve got, you’ve got to listen to all the songs. Oh, right.
Joanie Chamberland: Whitney has this online yoga subscription that you could do, and you could do it at home and.
Sharon Cline: Release that at home and not be traumatized in front of other people. That’s awesome.
Joanie Chamberland: Yeah. You know, and then you wouldn’t have to drive. But because it does help. And the thing too is like, this is the problem is that we, you know, everybody puts up this mask like they don’t have pains and they don’t have hurts. I’m claustrophobic. I’m claustrophobic. And I’m a second degree black belt in jiu jitsu. And I’ve done so much jiu jitsu now that I can stop people from making me feel that way for the most part. But when you’re tired and you’re not really there. And that’s the thing about being present, what you’re doing and and one of the reasons I do not train when I’m angry, like people are like, oh, I go there to release steam. No, I don’t, because I don’t want to hurt people. So I just don’t fight. I dead carcass when I’m mad, so I don’t train when I’m mad, I actually dead carcass.
Sharon Cline: I’ve never heard that phrase.
Joanie Chamberland: Yeah, I just don’t. I literally just like a cockroach, you know? Like I just don’t fight people, okay. And which makes them more mad, which, you know, kind of ironically feels good to me because I’m mad, you know? But it’s not how I want to ever be in my mind when I train jiu jitsu. So it’s something I’ve learned about myself that I just I don’t train when I’m that way. But like, if you’re really tired or you have a headache or maybe you’re out of breath from whatever, right? So you’re not thinking clearly, and then somebody lands on you. I mean, it’s been years now. I’ve been a black belt for six years. I think the last time I had like a claustrophobia where I cried. I was a brown belt, but, I mean, a really good friend of mine landed on mount right when I went to take a breath, he landed on my lungs so no air came in and immediately starts crying, you know? And it’s like, that’s embarrassing. I’m still black. I mean, I’m still a brown belt. Like, it’s still been training jiu jitsu for nine years. So there’s a lot of things that are, you know, and it’s not some kind of trauma.
Joanie Chamberland: Nothing happened to me to make me claustrophobic. I’ve just been claustrophobic in my life. Like maybe when I was super little and don’t know it, but nothing that I know of. So it’s one of those things, like you said, when you’re getting in these poses, sometimes you don’t know what that thing is. And sometimes there are things that, you know, it took me years to work through not being claustrophobic. And now what I’ve worked through is when I know that I’m in a certain space in my mind that I can’t be fully present with the sport or man, if our egos are there, like I cannot train with a significant other that’s better than me at jiu jitsu or like can beat me because they’re stronger, because I want to be able to give them enough. And if I can’t give them enough to get them pushed, then I feel less than. And so I already know, like, I can’t do this right like that. My ego can’t handle it because my ego thinks I’m a 225 pound man, like, like shredded. And I could just, like, push somebody off me, but I’m not. I’m 130 pound female.
Sharon Cline: But the fact that you are aware that you can’t is a big deal. You know, the fact that you already know that about yourself. I feel that self-awareness is is impressive, right?
Joanie Chamberland: But that’s the thing that’s hard to shake. That is my number one biggest ego thing. And it’s like, you know, the whole thing with jiu jitsu is like, leave your ego at the door, blah, blah, blah. I do a great job of that. But the one thing that I can’t is I think I am a 225 pound man. Like, I cannot help but think that I can just push somebody off. So when I go to move someone or I get manhandled, Nothing makes me more mad. And I have to go. Nothing’s changed. These guys are just as strong as they’ve always been. Just now you’re getting ready for a competition, you know? But that’s still a skill that took me many, many, many years. And I’m still not immune to it. Like when he said, you know, we’re human, we live in the human world. We’re going to continue to face these human things. And so it’s just how long it takes us to realize that that’s going to happen.
Sharon Cline: What you’re talking about is like, I’m imagining you on a mat and like, crying or something that.
Whitney Avrit: I can’t even.
Sharon Cline: Picture it. I know it’s very it’s counterintuitive for sure. Yeah. But but what I like is that you’re just kind of honoring the human side of of yourself. And I think the more I can normalize that for myself, then I don’t have as much judgment about I become somebody different. I it’s trauma, it’s unresolved trauma, I guess.
Whitney Avrit: Right. And I like that you that you touched on like it’s right there. And Giovanni like you know when you’re faced with something like it’s right there, you know. And like, you know, the yoga practice and the yoga mindset allows for space for that. You know, uh, similar to me, I have a lot of, like, neck trauma, um, from childhood and stuff. And so I got to a point where I could not take a hot yoga class. I love hot yoga. You know what I mean? Like, let’s sweat. Right? Um, but I got to a point where I couldn’t take hot yoga anymore because I couldn’t take the humidity. Because I couldn’t breathe, you know? And that’s. I had a teacher tell me one time that that’s yoga working. When you’re uncomfortable like that and you are pushed to deal with you, you know, and really deal with, with the innermost yucky stuff that really we don’t talk about and don’t go share, you know, like that’s that’s when yoga’s really doing its work. That’s when you’re breathing really comes into play. That’s when you really harnessing your inner self, really comes into play. Is those moments.
Sharon Cline: Again, it’s just the surface side of it. I’m going to go take a yoga class and have a great day, but there’s so much more that can be accessed in jiu jitsu the same way. Um, if you’re if your mindset is or if you’re framing it in a way that you can grow your spirit as well as as strengthen your body and your mind and, and the mental part of it.
Joanie Chamberland: Well, and one of the things you know, for you all to think about, I grew up with boys. I grew up with boys. And I actually I didn’t start my period until I was 16, so, like, I didn’t cry ever. I remember one of my brother’s best friends trying to make me cry, and my neighbor coming up and be like, are you trying to get her to cry? And he’s like, yeah. And he was like, good luck. That’s one tough beat, you know, like ain’t going to happen. And then at 16 bam going through all the female hormones and all that.
Sharon Cline: Right.
Joanie Chamberland: Poor thing.
Whitney Avrit: And and so if somebody’s crying at our house somebody was hurt.
Sharon Cline: Yeah I like.
Joanie Chamberland: Crying is like, was like the most embarrassing thing ever. Right. And I hated it so much. And so like, for y’all to be like, oh, I don’t see you crying. I probably crying more as a black belt on the mat than any other rank, because it’s just like, God said. I’m like, you know what? Like, this is where I’m at. There’s nothing wrong with it. Like, man, I got texture issues and this thing’s bothering me. I just need some time to, like, chill out and then we can continue, right?
Sharon Cline: You’re honoring your humanness, I love that.
Whitney Avrit: Do you feel like that’s part of, like, um, the the maturity process of of us too? Because. Because I find that, like, in my older age, I’m 41 that like, I, my physical body and like how my mind deals with that is just less tolerant because of the things.
Joanie Chamberland: We’ve stacked it on for so long. I mean, there’s a breaking point for everybody, right? So now I’m just like, instead of getting to a breaking point, let me just go ahead and let this out now. Right. And if somebody’s going to look at me, what are you going to do? You’re going to laugh like you don’t cry. You’re going to laugh like you don’t have child tantrums. You know? You know, we look at kids like, oh, I can’t believe they’re having a tantrum right now. It’s like adults do the same thing. They’re just much worse about it, actually. And then they try to act like they didn’t have one. At least kids don’t do that, you know? So I’m just.
Sharon Cline: Overt. They’re overtly upset as opposed to, wait, why did you say that passive aggressively to me or something?
Joanie Chamberland: Yeah, they’re just gonna do it. So it’s just I got to the point. I’m like, you know what? Like I can sit here and try to hold it in. And of course, there are certain times I’m not just gonna, like, flat out cry all the time, but like, with the right people or like, let me finish this round out and then let me go sit and just, like, take care of myself, you know, like going to the bathroom or my office or whatever. Because, like, the reality is, if I don’t do that, especially with such a close sport, if somebody hits you in the head or in the face, like it immediately makes you mad, right? I can love it’s an accident. I know it’s an accident, like. But just give me some space so that my human nature of getting mad and got hit in the face can, like, do its thing and go away so I can look and be like, I’m not mad at you. And I’ve gotten poked in the eye so hard by some, like, brand new person. He’s like, she’ll never roll with me again. I’m like, no, I just need a second. And then I come back and I’m completely fine and we’re having a good time. We’re laughing, my eye hurts, but whatever, because it’s a full contact sport, like it was an accident. But if I didn’t take that time, and I just kept trying to push through it because I’m tough and I’m a black belt, well, then I’m probably going to be mad, and then I’m gonna start rolling a certain way towards that person, and then they’re going to get. It’s just like even unconsciously.
Sharon Cline: Right?
Joanie Chamberland: Let me not do any of that. Let me just go over here and cry my eyes out. Don’t rub it, because that makes it worse. And then when it feels better, come back and continue rolling. And so that’s the thing. And that’s also from, you know, Whitney saying when we’re in these poses like it’s okay. Like don’t try to push that thought away. Just let it do its thing and go through it and it’s fine. And so it’s like I just use that same principle in jiu jitsu. Like okay, we all have moments. We all do. And if you say you don’t, you’re lying and why. And then you want everybody to understand you and hear you and feel you. Well, they can’t because you’re pretending like you’re this robot that doesn’t have any of these other things that they have, right?
Sharon Cline: The embracing of just the human side of us is so important, because I think shame rules the world.
Whitney Avrit: And I totally agree.
Sharon Cline: Yeah. And there are people that disagree. You disagree? What? Jiu jitsu rules the world. What rules?
Joanie Chamberland: I think love does. Oh, sorry.
Sharon Cline: Okay. Yes. Love is stronger than shame. I would say shame has a very big hand and a lot of the darker forces in the world, if not the biggest hand in the darker forces of the world. But what you both are talking about is embracing that part and kind of accepting and not worrying about it. And I wish that was more of a pervasive theme in the world.
Whitney Avrit: Right, right. I think it’s easier to because we all want to be heard. Right? You know. And so I think in our in our pulls and pushes to be heard and to be validated, that sometimes we end up shaming each other. Right? And then sometimes, you know, if some, you know, if you are around, you know, an abusive person, you know, then that abusive person has to shame you because they are riddled with it, right? They they bleed shame, you know, all over the people who who they are. You know, they say they’re trying to love, you know. And so I think it’s I really agree with you that it’s like one of the, one of the biggest, one of the biggest things, you know, that that kind of have this driving force, you know, and even even with your story with, with Krav Maga, you know, that I.
Sharon Cline: Was ashamed, you know, that I was I was embarrassed. Yeah.
Whitney Avrit: That that person who who, you know, harmed you, that brought out that that feeling in that moment, you know, and then and then you’re like in public and it’s like, oh my gosh, I didn’t want anybody to know this about me. You know, it’s just like it comes up. It creeps up.
Sharon Cline: What would you like to say to potential new clients? What’s something that you think they wouldn’t know that would be important for them to know?
Whitney Avrit: Just start. Just start. You don’t have to know all of the answers today. You know, you don’t have to have your backpack packed perfectly with all the things that you’re going to need. Like just just begin. Like it’s okay to begin and have zero skills. Ask me how I know.
Sharon Cline: I like to think I’m imagining someone maybe not wanting to feel, you know, process things. Um, maybe aren’t really wanting to go on that journey. They can still benefit from the physical side, right?
Whitney Avrit: Absolutely. And I like to and yes, we have the physical postures too, but especially like on my social media and stuff like that. Um, we dive into the different principles of yoga and really it’s just meant for food for thought, you know, if they want to contemplate it, great. You know, I usually have a theme every month, like the theme for February has been aparigraha, which is non excess. Um, and non excess means a lot of different things. Um, and especially like in our culture, you know, we have we typically have an excess of stuff, but we also have an excess of mental chatter. We have an excess of um, you know, pushing wants and wills. And we have an excess of thinking that everything has to be perfect all the time. And so, so like for me, like I try to whatever the theme is like, I try to live it for 30 days, you know? And so like for me it’s like, where’s there, where is there excess in my life? But it also allows me to see where there’s not enough of something, you know. And so that’s and I like to share, you know, some of those, you know, different epiphanies that, that I’m going through. And if that ends up, you know, lighting a light bulb in somebody that that allows for them to better themselves and for them to take the reins in their own life and to to make something better or to, you know, change something about themselves that they’ve been wanting to. Then I’m ready. Let’s do it.
Sharon Cline: What did you learn this month about excess?
Whitney Avrit: About excess? Um.
Sharon Cline: Is this too personal?
Whitney Avrit: No no no no no no, we’re gonna go full vulnerability.
Sharon Cline: Oh, gosh. Okay. I’m ready.
Whitney Avrit: Vulnerability. Um, so. So what I learned about myself, about excess is that I, um, I really depend on the others that I love and my environment for my personal safety and for my, um, uh, like to feel accepted, you know, and so, like, okay, like, if I don’t have them to do that, if I don’t put that excess on them, you know, how am I standing on my own two feet? And that’s really empowered me to say, you know what? I can I can love me different. I don’t need all the excess validation, you know, I can I can do this for me. And that’s that’s new for me.
Sharon Cline: And you wouldn’t have known if you hadn’t had that as your theme. Boom. Interesting. I love it too, because, like, you’re willing to, um, again, it’s that willingness to be vulnerable and be real with yourself and not have this shame of, oh, don’t look over here. You’re willing to look at it all and and willing to make an adjustment that feels more congruent with who you are, right?
Whitney Avrit: And who I want to be like. I want to like myself, you know.
Sharon Cline: Do you do the thing ever, either of you, where you look in the mirror and tell yourself that you love you, love you?
Whitney Avrit: There are times. There are times. Do you do.
Sharon Cline: That, Giovanni?
Joanie Chamberland: I’ve done the high fives in the mirror. Part of the high five habit thing to help other people. Um, but I just wouldn’t say that I don’t love myself. So that one, like the the negative self-talk for me was very difficult to pinpoint where I do it. Um, and so for me, it was the it took me a long time to realize where I talked to myself negatively, because it just wasn’t really my focus wasn’t on me in that sense.
Sharon Cline: Yet you were talking about how you have a positive mindset and you choose to have one. I’m the same. I have a positive mindset and I choose to because I know what it’s like to not and the world will be the same. It just depends on how I want to look at it. And I choose to see the good and and then I tend to see more good. But if I choose to see the bad, I tend to see more bad.
Joanie Chamberland: Well, and that’s the thing, you know what? And I wasn’t just trying to be a contrarian to you, saying, you know the thing about shame. Oh heck.
Sharon Cline: No. And this, this show can be that. We can. We can throw down if we don’t, if we don’t ever throw down here. But we can’t.
Joanie Chamberland: But so the you know, one of my big things that I’ve really been focusing on is that there’s, there’s two paths, right? There’s the path of fear. And the path of love and shame is part of the path of fear. And and the reality is, like both choices are scary and only one can lead to good. So, you know, when people ask me like, well, how can you choose that thing? What if you get rejected? Or what if? Well, I could just choose to reject myself, or I could choose to go ask and think that I’m worthy. And if this person says no, it doesn’t make me unworthy. It just didn’t work with that person and then move forward, right? Or I could go there and they say yes, and then there’s no rejection. But the only choice that leads me to good outcomes is love, right? So I used to think, oh, there’s not a lot of good people. And but I’ve chosen now to go. There is actually a lot of love, if that’s what you’re looking for. And so, you know, as much as shame, I think shame does rule a lot of people. I’m willing to just say that it’s still love. That’s the biggest influence of all right. Because there’s so much love out there. We’re just not getting to see it as much. And so, you know, that’s what I meant by I still think it’s love. And the difference is that love radiate is so such a high energy that it doesn’t try to pull you to it. Like it just is. We all know it’s the greatest feeling. Whereas shame has to do all these things to make you stay in such a low, in that low vibration, in that vibration. Nobody wants to be there, right?
Whitney Avrit: It needs the mental chatter to remind itself that it’s still shamed. Yeah. And it’s still bad. Yeah.
Sharon Cline: But the surrender. There’s a surrender. When you’re talking about love, you want to be part of it. Um, as opposed to feeling like you don’t have choice. To me, if you’re not in touch with yourself, it’s very easy for shame to make you feel like you don’t have any other choice. But I love that idea of I can choose to move towards something that feels so much better, so much higher joy.
Joanie Chamberland: Yeah, exactly. Sustained sense of of happiness. Right? Like, lasting happiness would be joy. And so, you know, um, it’s this thing of just getting people to see that there is a choice, right? That’s that perspective. There’s a choice. You have a choice. Right. And and honestly, the the higher level you get at anything, whenever starting something new, you don’t want to start at the beginning, right. Like that’s it’s embarrassing. It’s awkward. It’s whatever it is. Right. And it’s been a long, long time since I’ve been a white belt in jiu jitsu. And people always ask me, well, how did you feel? How did it? And I’m like, I the one thing I still remember it being a white belt is there’s a big window in front of where we’re doing our warm ups and it’s it’s so awkward, like people are gonna look at it and be like, what the heck are they doing? And like, these are like fundamental movements to jiu jitsu, right? And I still, as a black belt, remember being like, people are going to look at us and judge us. And but like the biggest reality is like, I don’t care. And I never really have, thankfully. But it’s the same thing where Whitney was saying, just start like we’re all the same. We are all afraid of the exact same things. Rejection is the biggest one, right? Why don’t you? Why do you feel ashamed to go in there, will.
Joanie Chamberland: They won’t. They won’t want me because I’m not good. They’re going to laugh at me because I’m not. Yeah, because people are afraid of rejection. Because we are meant to be in community with each other. Right. And so, to quote the amazing Finn and Jake from Adventure Time, the first step to being a sort of good at something is to suck. So, you know, like, you’re gonna you’re gonna suck. It’s not, you know, and and the thing is, as as kids, we don’t care because we’re not so worried about what the world thinks about us, right? We’re just doing the things we need to do. So we suck all the time. We suck that walking, we suck that crawling. We suck that talking. We suck that all of those things that we can do so easily now, right? And so it’s so scary to suck at something like guess what? We we all suck when we first start. And if you’re naturally gifted at something, trust me, you’re going to end up sucking later on. Which feels even worse for those people, right? Right. Like, that’s why they get really beaten down. They quit. So that’s the the quote that Whitney said about the talent, right? Like the people that come in and are super talented and don’t work hard, once the people that weren’t talented, that work hard, catch up to them, they don’t go back below them.
Joanie Chamberland: And those people that were good in the beginning, they fall off because they can’t handle the pressure of like, oh my gosh, this person is better than me now. Yeah, because they’ve been working out, working hard the whole time. So trust me, you’d rather just suck at the beginning, suck at the beginning like everybody else, and move on. And if you do go in and you’re pretty good, keep it in your head that it’s not normal and good. Be thankful for it. But keep working hard because at some point there’s going to be something that happens. You’re gonna be like, this is way too hard. And it’s your mental toughness and your ability to see the the perspective in the right place to go. Oh, this is normal. Let me go through it. And that’s the biggest thing, is I think people are just like, nobody is like me. This isn’t normal and like it is normal. Actually, you’re like everybody else. Trust me, I know know my story is different. Sure, everyone’s story is different. Yes, but you are just like everyone else. We are literally all the same. So if you want to feel seen, heard and understood, like that’s the best way to feel seen. Heard, understood is to realize you’re normal. Just like everyone. You are human just like everybody else.
Whitney Avrit: So be.
Joanie Chamberland: Teachable. Yeah, yeah.
Sharon Cline: Yes, I like that. To be teachable, to be open to to know that you already aren’t going to know it 100%, but be willing to to learn right and not judge yourself because you need to. What would you want your Brazilian jiu jitsu potential clients to know about it?
Joanie Chamberland: It’s not what you think it is for real. Like everybody’s like, oh, I’m gonna have to fight. It’s gonna be macho, it’s gonna be this thing. And they’re all, like, worried and scared and it’s just like, nope. Especially if you come to my gym, I’m going to talk to you just like this, and I’m gonna explain you the same stuff right, and go, we’ve all been there and everybody here knows that, and they’re here to help you get through that part of it. So you can keep growing. Right. And you know it’s intimidating. You’re going to do this. It’s really not I mean, if you want to look at it as intimidating, as intimidating as trying to start talking in other language, none of us really want to do it because we feel awkward, because we’re not going to be good at it. And that’s that was the mindset I had with Spanish. I speak French and English, and I was like, I just don’t want to be like, bad at it. I’m like, what a dumb excuse. Like, what a dumb reason. So it’s the same thing. So if you think, oh, it’s so scary to go and do jiu jitsu because I’m going to physically have to do X, Y or Z, just think about how awkward it would be if you had to go give a speech in a language you don’t speak. It’s just it’s the exact same as uncomfortable. Yeah.
Sharon Cline: It’s just everyone can know what that feels like, too. It’s like a universal feeling.
Whitney Avrit: So when jiu jitsu, you don’t even have to wear yoga pants. You can wear these other cool pants. Yeah. That’s true.
Sharon Cline: Well, before we end, I would like to ask you both if there’s someone listening that wants to get more information about your businesses, where can they go?
Whitney Avrit: Um, Earth movements, dot com. Everything you need is on there. All the links to my social media and my Patreon is all on there.
Joanie Chamberland: And for me, it’s rise up bjj.com B as in boy JJ um, or you could text (678) 685-1737. And one of my lovely front desk workers will help you out.
Sharon Cline: Well, it’s been really fun to talk to you both. It’s a different kind of interview for me, not only having two people, but also two different industries that so are aligned in many ways. And you’ve given me a lot to think about regarding that mind body connection and processing. And maybe that’s maybe it’s time for me to really not be so ashamed about trauma that I didn’t really choose to have happen to me, but, you know, at least be able to process it through and know that I’m not the only one that’s ever experienced that I can do this at home as well and not have to go drive somewhere.
Joanie Chamberland: So what I’m hearing is you guys could actually meet the three of us this Saturday, the first at yoga at Rise Up Jiu-Jitsu. We’ll talk, we’ll talk.
Sharon Cline: We’ll we’ll.
Joanie Chamberland: 9 a.m..
Whitney Avrit: You do not have to wear yoga pants.
Sharon Cline: No, I just.
Joanie Chamberland: Wear sweat pants.
Sharon Cline: I want to thank you both for coming to the studio and being so kind to share how normal it is to feel all of the different feels we have, and not to be ashamed of them, and to use some of that as leverage to help yourself grow. I really appreciate that notion. And also thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.















