Growth Matters

Caline Jarudi, Cherita Kempson, Patricia Williams and Jeanna Bailey

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Caline Jarudi-Co-owner/COO-Cacao Atlanta Company

Caline Jarudi is a Co-Owner of Cacao Atlanta Chocolate Company and has served as its Chief Operating Officer since 2009.

Founded by Kristen Hard, Cacao Atlanta Chocolate Company is the premier bean-to-bar chocolate experience, using the highest quality Cacao varietals and minimal processing to create exquisite origin-driven chocolate and confections. Cacao has been nationally recognized, by top publications including Food and Wine and Travel and Leisure, as one of the world’s best chocolate makers and shop experiences.

At Cacao, Caline has served in many capacities that are critical for a small business, including Finance, Human Resources, and business process design. She has performed these roles during a high growth period for the company, during which the company grew from 3 employees to 25 during the seasonal peak. She has supported the rollout of two ground-breaking retail stores in Atlanta, and a factory relocation and expansion to Atlanta’s booming Westside.

Cherita Kempson and Patricia Williams-Co-owners/Cupcake Endulgers’ Boutique

Cupcake Endulgers’ Boutique is the creation of two former educators, Cherita Kempson and Patricia Williams, that decided to take the leap and BAKE our derrieres off!.

Cupcake Endulgers’ Boutique is Atlanta’s premier cupcakery. We offer delectable goodness in a petite treat. Light, fluffy and moist gourmet creations for every palate to enjoy. We pride ourselves in using all high quality, natural ingredients; including organic products when possible.

” We became good friends, working in the school system for years. We explored infinite possibilities of how to continue serving children as innovative entrepreneurs. While jabbering one evening on the phone, as we do quite often, we discovered that we both acquired a new love for baking. We created masterpieces by mixing, frosting, learning and perfecting recipes as we go. Before long, we designed light, fluffy and moist cupcakes to suit any palate.

Now we have the best of both worlds, baking for children, including the one that is still inside of YOU!”

” We pride ourselves in using all high quality, natural ingredients; including organic products when possible. Committed to baking daily in small batches, our cupcakes are fashionably scrumptious!! Walk on down our runway and indulge in an Endulge Cupcake. It is nothing more than divine ’til the END.”

 Jeanna Bailey-Owner/partner- your floral matters llc.

Jeanna Bailey is owner/partner, along with fellow designer Martin Kemp, of your floral matters, llc. Jeanna and Martin started floral matters in late 2009 in the midst of the great, worldwide recession. Determined to survive, Jeanna and Martin built their business client by client and now have a beautiful retail shop in the heart of Midtown Atlanta at W. Peachtree and 14th.

Working closely with your vision, floral matters creates world-class floral décor, making your event unique.

Jeanna is originally from Long Island NY but fell in love with Atlanta during her years at Spelman College. Upon graduating from Spelman, Jeanna lived in Chicago for 10 years where she experienced a major personal shift and moved from corporate advertising into flowers. Now having been back in Atlanta for nearly 15 years, Jeanna continues to be just as passionate about floral design as she was in the “early years” and values the marketing and client service skills developed in corporate life.