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Scott Drake With JumpCoach

February 25, 2022 by Jacob Lapera

jumpcoach
Coach The Coach
Scott Drake With JumpCoach
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ScottDrakeScott Drake, Founder and Trainer at JumpCoach

After seeing several high-performing teams fall apart due to bad hiring decisions, Consultant and Trainer Scott Drake set out to learn what makes teams tick. He embarked on a five-year research project which led to innovations that transformed his approach to interviewing, hiring, and leading teams.

Today, Scott helps leaders improve hiring outcomes. He is the Founder at JumpCoach, a social enterprise that helps leaders assemble high-impact teams, and grow the leaders to guide them.

Previously, Scott was Vice President of Technology for medical education disrupter ScholarRx, and his 25-year career includes stops at Microsoft in Redmond, Wash., and at start-ups and scale-ups from coast-to-coast.

Connect with Scott on LinkedIn.

What You’ll Learn In This Episode

  • How can a leader improve hiring decisions
  • How can a leader conduct better interviews
  • How can a leader get teammates involved in interviews
  • How can an interviewer inspire a candidate to be more authentic
  • How can the interview process impact diversity, equity, and inclusion

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Scott Drake with jumpcoach. Welcome, Scott.

Scott Drake: [00:00:42] Hey, thanks, Lee. Appreciate you having me on.

Lee Kantor: [00:00:43] Well, I’m excited to learn what you’re up to. Tell us a little bit about Jump Coach. How you certain folks.

Scott Drake: [00:00:49] Yeah, so Jump Coach is primarily a leadership accelerator. We work a lot with emerging leaders and newer leaders and leadership teams who just want to work better together. So, you know, my backstory is when I came up through the ranks, it took me kind of a long time to to really become an effective leader. And as I became a leader of leaders, I began to see the next generation having the same struggle. So I thought there’s got to be a faster way to do this. So so that’s where I jump coach came to be. And then the other thing we get into and spend a lot of our time with now is how do we also help those those leaders hire better, especially for knowledge workers and in tech world, which is where I come out of is how do you how do you improve hiring decisions? How do you interview better? How do you do those things? So so those are the two areas that we really focus a lot on, which is on how do you hire better and then how do you just grow leaders in general to lead those teams that you’ve built?

Lee Kantor: [00:01:36] Sure, I’d like to get to the hiring part, but I’d also like to delve in a little bit about the emerging leaders, just kind of the mindset shift that has to occur. Are you of the belief that kind of everybody has a leader inside them and they just need to be nurtured and taught and kind of encouraged? Or is it are some people kind of just natural leaders? And then we’re kind of stuck with those people and hope you get one?

Scott Drake: [00:01:59] Yeah. So I think the data shows that about 10 percent of people are natural leaders and that about 10 percent of people lack the ability to develop the emotional intelligence to become a leader. But about 80 percent of us, and I’m definitely in that 80 percent we can become great leaders. We truly can become great leaders, but we’re not the naturals right. We have to be nurtured and and led around a little bit to just kind of make that mindset, the mindset shift that you kind of alluded to, which is really why we run an accelerator program more than a training program or a workshop is that are the first piece. The biggest piece of that accelerator program is to help people learn to start thinking like leaders instead of like experts, right? They rewarded their whole life for being the expert. Now you’ve got to stop that right. You’re rewarded for something different now. And it’s and it’s a really hard transition to make for a lot of people, but 80 percent of people can make it. It’s definitely doable.

Lee Kantor: [00:02:50] And then at the crux of that, it sounds like, is the fact that you don’t have to be the expert anymore. You just have to get the most out of your people. And that doesn’t require you of knowing everything they know. And that might some people might feel like they’re kind of, you know that fake it till you make it or I’m an imposter because I really don’t know more like, how am I this young person now leading these, you know, kind of older people, these seasoned veterans, and I’m now in charge, like, how do you know, who am I to tell them how to do anything like? I think the mindset is just really at the heart of this. If you can’t kind of reframe that your role, it’s going to be very difficult for you.

Scott Drake: [00:03:29] Yeah, I mean, on my last team again, I come out of the tech world. On my last team, I had architects, engineers, data scientists. The technology has just grown so much and change so much that there is no way a single person can be good at any of this right. But I have to lead these people. So leadership is really about about helping people solve problems and get unstuck using their own brains and their own skills and their own thinking, right? Your process and your skill and what you’re bringing to the table is your ability to work through others to get things done right. It’s no longer your own ability to do those things. And a lot of us, when we come into leadership, we have those false beliefs of the best or the most senior person gets promoted. And that’s that’s all it means to be a leader is that you’re the most senior or you’re the best. But that’s really not what leadership it is. And that is that mindset shift that you have to really start thinking about your own status and value in a different way. And your job is to unlock the best, the best work of other people. And it is a different skill and it’s a different it’s a different job and some people like it. I was a great computer programmer. It took me a long time to really become a great leader and enjoy being a great leader. As much as I enjoyed being a good computer programmer, some people are never going to enjoy it as much as their work, so they should not really become leaders. That’s that’s the bigger thing. It’s like, you know, they can do it, but they may not enjoy it. So they may not they may not want to do it.

Lee Kantor: [00:04:52] And isn’t that what you find in a lot of organizations? They just choose the person that’s the best at some area and then they make them in charge, or they’re the leader now when they really aren’t suited or they’re not even interested in being the leader, they want to just be the best in their little kind of domain.

Scott Drake: [00:05:10] Yeah, everybody wants status gains. Everybody wants raises, right? Everybody wants new challenges, right? And unfortunately, in a lot of workplaces, the only way to get those status gains or to get more money or to get something slightly different to do is to go into a leadership type of a role or a management role that are a lot of people aren’t going to enjoy are not going to be well suited for. So a big challenge for companies and is is to say, how do we help people get those gains of status? How do we help them do more? You know, from their current seat or from a similar seat without having to necessarily make them people managers or ask them to become leaders? So yeah, it’s it’s it is. There’s a lot of reasons behind the great resignation, but I think part of it is that people get stagnant. They just want change and they want something different. And companies don’t have a way to do that. But if they had other ways to give those things to people, then I think people would be more inclined to stick around.

Lee Kantor: [00:06:07] And and it’s almost like kind of blowing up the org chart where the path isn’t that linear and you can get that status gain. You can get more money, you can get the things you want and just still stay in this expertize in this sweet spot where you are being the best you you can be. But it takes a rethinking from, you know, the upper management and upper leadership to really want to shake things up to that degree.

Scott Drake: [00:06:35] Yeah, it’s an organizational design. I mean, it is basically and it and it fits really well with knowledge work and in tech. Where I come out of it is to say that, you know, we stand up teams for six months to 18 months to two or three years, sometimes to solve specific problems. And then we stand that team down and we stand up other teams, right? So there’s all these opportunities for people where we need leadership, right? We need people that can lead those teams within without necessarily becoming managers. So it really it’s the it’s almost in alignment with some of the changes of the business as a whole that it is much more project work versus, you know, routine, you know, manufacturing work, distribution work, work that follows a set process is is being done more and more by machines and the computers. And then that irregular work, that project work is what humans are doing more of. So that’s why, again, I think more people are falling into that realm of doing that irregular work, and the organization structure has to change with it and the leadership within that has to change with it. So I think it’s all kind of. Coming together and tied together,

Lee Kantor: [00:07:44] So it’s how much of it is kind of the senior leaders being comfortable with this level of chaos and this having things not as maybe well defined and designed as, you know, their lawyer or accountant wants them to have it

Scott Drake: [00:08:01] Or their board right? Right. It’s the board and the investors demand efficient, predictable return on investment. And so so we’ve trained a whole generation or three of MBA students. That efficiency is God, and efficiency is what you strive for and it’s efficient return on capital. Right. But efficiency is again being now done mostly by machines and computers, and the work of human beings is irregular. It’s organic. It requires a different approach to management. You can’t manage creative work through the lens of efficiency, and that’s where so many upper leaders are struggling that I see them struggle with, you know, just like the work from home was a great example. Like, if my people are at home and I can’t see them, how do I know that they’re working? And it’s like, Well, why do you feel the need to control them to that level? They’re not on a manufacturing floor, punching rivets, right? They are doing creative work. And I do my most creative work at six o’clock in the morning, so you should be really happy that I’m at home working at six o’clock in the morning instead of a nine to five job. You can’t see me, but I am doing my best work for you right now, right? So so that’s the mindset that that the senior executives are going to have to learn and in our MBA programs and all those things are going to have to come along with it because they are going to start failing and they’re going to stop delivering results in a way that even makes the investors happy. Right. So so yeah, it’s a big mindset shift that is going to have to happen at that upper level. That’s different than just the basic leadership mindset level mindset shift.

Lee Kantor: [00:09:38] Now how are you? What are the conversations look like when you’re talking to the senior leaders about how you can help them with hiring and helping them? You know, you do interviews better and all these things that are kind of symptomatic of these larger structural challenges.

Scott Drake: [00:09:56] Yeah, so so leaders often approach me with with with the different different types of problems. Number one, they may be growing a team like I tend to work with a lot of companies that are in that fast growth mode. Hey, we’ve got to hire 10 or 20 engineers to to to take on this new project or the new work. And we need to we need number one where we’re struggling a little bit to find them. But then, you know, I find some great candidates and I send them over to the team and the team interviews them and they hate them. All right. Why right? We don’t have there’s no alignment or structure between what I think we need and with a team thinks we need. So it’s like, how do we get everybody on the same page, right? How do we improve our decisions? Like how do we actually improve our hiring decisions so that we can? We know that we’re making good decisions? And in how do we how do we lower our false or false negatives like we’re rejecting too many people we feel like so we can’t get everyone in the same team, so they often will come and say, How do we get everyone on the same team? How do we interview better in a fairer way that’s less biased? And then how do we really look at our hiring outcomes over time? So those are the bigger things that are kind of in their head when they when they approach approached me about working with them on hiring.

Lee Kantor: [00:11:09] So let’s talk a little bit about. How in order to hire a more kind of representative, maybe well rounded cast of characters. What are some of the mistakes that people have historically been making? So it always seems like the same type of person gets the same type of job where now we’re trying to at least be mindful of, Hey, let’s cast a wider net, and let’s invite some folks that maybe not necessarily have been invited to this party before. How do you kind of implement something like that to prevent that so that all the people don’t always look the same in the roles that they’ve historically had?

Scott Drake: [00:11:53] Yeah. So I think part of it is I’m a big fan of of a guy named Dr. David Rock, who’s a neuroscientist who neuro leadership institute as his organization. And one of the things that he that he found in his studies is that there are things that cause people to to to be happy and feel good about their workplace. And there’s things that cause them stress that’s kind of the fight or flight. There’s things that trigger that, that fight or flight. And one of those is is relatedness. There’s there’s five, but one of them is relatedness that that things people, environments that are different than we are. They’re different than what we’re used to. They actually trigger in our brain that emotional fight or flight response. Right. So and it happens across anything where there’s differences between people. So it could be I was talking to a guy who was the head of one of the one of the big giant international conglomerate that everybody would know. It’s it’s a huge company right there, head of talent acquisition worldwide. And he said one of the biggest problems he has is that people have that with their schools. Like, you know, if I graduated from this school, I really want to hire people for my school so it can be as simple as simple as a school, but it can also be, you know, gender.

Scott Drake: [00:13:05] It can be a race ethnicity, those types of things that when things are different than we are, it actually emotionally triggers a response in us that is fight or flight. We all have it right. We cannot turn that off. It is just part of who we are as human beings. That’s what neuroscience proves. What we have to do as leaders is that we have to recognize that it’s why emotional intelligence is so important. But that’s also what we have to train anybody who’s in the hiring process to recognize that your brain, your your emotional brain is going to have this response. The things that are different than you. And it’s OK, right? That’s you’re wired to do that. But your intellectual brain can take over and say that I’m not going to act on this. So no one is just helping people understand that things that are different than them are going to cause them some stress, and the number two is to really be open to. I see this a lot in the tech world that that again, our ego is attached to our status as being great at our skill or our craft or whatever that is.

Scott Drake: [00:14:03] It can be accounting, it could be science, it could be whatever and that we want to feel like the expert and we want to feel like we are experts want to feel like we have to have experts to do this job, even though the job might not really require that. So it’s really being honest about what are the requirements of the role. Who’s going to enjoy that? And then there is not always the straight linear path to feed people into those types of roles. Sometimes there are alternatives. And and that’s what a lot of companies and hiring managers are also beginning to look for. As I say, how do we what are some of those alternative tracks, the guy I was talking to from the big conglomerate? That’s one of his big focus is going forward is how do we tap into some alternative tracks to funnel people into roles where historically it’s been college graduates, all these other kinds of things. So I think there’s a couple of different pieces to that, and that’s kind of a long, long, winding answer. But that’s that’s those are the areas that I think people need to explore in that in that area.

Lee Kantor: [00:14:55] Now, for some folks, it isn’t just the fact that like, I’m going to hire someone when you’re going to say I’m only hiring one person, just the fact that that person is so precious, you’re afraid to take a risk that you might take if you were just change the thinking to say, OK, we’re going to hire five people to do this type of a role, or 10 people where, you know, I can kind of. Player in the edges a little bit, and I can go into look in places that I normally wouldn’t have looked because I might uncover something there and it would be OK. But if I’m I’m limiting my hire to just one or a couple, then I feel like I can’t make a mistake. So I’m going with, like you said, this kind of risk averse. Oh, well, I went to this school, so I’m going to get somebody. I know this school turns out those people, so that’s where I’m going to look. And then I’ve eliminated, you know, ninety nine point nine percent of the population by doing that.

Scott Drake: [00:15:51] Yeah. So I think what I typically what I try to get people to do is to think holistically about the position and think about not what I need people to do necessarily, but but as much who’s going to enjoy it, right? If you can hire me to do the things that I’m an expert in and I’m going to be bored and I’m going to be miserable in that job, and yes, I can do it, but I’m not going to be happy and you’re going to wish you had hired me, right? But you can go hire somebody who’s an up and comer who can grow into that role and who can learn and is going to find it really exciting is going to love showing up every day, right? And they’re going to be a much better employee than somebody who may have done exactly what you need to do. So it’s really about about stopping and assessing your role. And if you’re just hiring for one or two positions, that’s fine. But stop and assess it in this four factors. There’s there’s what are the skills or the aptitude? But then it’s also, you know, obviously our extrinsic motivators like paying Park, who’s going to accept these? What’s our fit? What’s our culture? What are our values? How do we behave? Who’s going to be happy behaving in the ways that we need our code of conduct adhered to? And then who’s actually going to enjoy it, right? Who’s going to find us fun? Who’s going to find this intrinsically motivated? And the intrinsically motivating is probably the most important, but it’s also the one that people find the hardest to interview for. But it’s really if you can find somebody who’s excited to show up and they have the aptitude to do the work, then often they are going to outperform someone who’s been doing that exact role for the last five years because that person is going to be bored. So, so it’s really you’ve got to think holistically, right? And that’s what we coach people to do is to think beyond skills, beyond experience, think holistically about the whole role and who’s going to be happy.

Lee Kantor: [00:17:29] Now, when you’re doing an interview, and let’s say I buy into what you’re saying that that you know that element of it this way, if it’s fun for them, they’re going to be a better fit for me. Is there are some clues that a person really enjoys it and they’re just not, you know, telling me they enjoy it. Is there some things I can look for as an interviewer to kind of glean that information? Am I looking at their hobbies or the, you know, how they’re behaving when they’re off the clock? Like, what are some clues that they really, really do enjoy and they’re just not telling me they do?

Scott Drake: [00:18:01] Yeah. So I always start with with the job descriptions I put publicly are very specific to the written not in a what I need, but there I know what you get to do. Right? It’s not. I need. I need, I need. And these are the demands I’m going to put on you. They are. You get to do X and you get to do Y, and you get to solve this problem and you get to work with these people and you get to help these customers. Right. So I am selling the the the intrinsic motivators. And if they haven’t read a job description, then that’s what I spend. The first five minutes of the interview saying is these are all the things you get to do, right? They’re not the demands I’m putting on, right? And then on what I want to know is why is that interesting, right? Why is that interesting to you? What’s interesting about that? What’s interesting about this position beyond pay perks, remote those extrinsic motivators that any company can offer? I’m hoping to find something in their response that says, you know, Scott, my last job was a medical education. My wife is a doctor.

Scott Drake: [00:18:56] I love the idea of I come from a family of doctors. I love the idea of building software and education experiences for medical students, right? So I’m looking for something in their background that says I have some interest in this beyond just the pay and perks. So, yeah, the first interview that’s really all I’m trying to do is I’m trying to I’m not trying to say no to this person. I’m trying to say, what would I say yes to about this person? Where do they fit? Where do they belong? Where are they going to be happy? That’s my whole first interview is just trying to answer that question. And then if that aligns with my role, great. And if it doesn’t, maybe it aligns with the role I’ll have in 60 days. Or you know what? I know somebody else who runs a business. I think this person will be grateful, right, to help them in that in their particular problems. Yeah, it’s really about being authentic, about about what you have to offer and then seeing who’s going to respond to that and who’s going to be excited about it

Lee Kantor: [00:19:47] And really try to understand the why that candidate is getting up in the morning and what excites them and seeing if it’s a fit or not.

Scott Drake: [00:19:54] Yeah. So so the five questions I sort to answer in a screening interviewer is why are you interested in this position, right? What are your career goals? Just kind of, where are you in your career? I’m just trying to get a feel for where are you in your career? Where do you where are you trying to go? What are you trying to do? What’s what’s interesting? And then I try to boil it down to What are you really good at professionally, right? What do you hope to get to do when you get up in the morning? What do you like to do? What do you what do you want to go charge headfirst into, right? And then with most roles, it’s there’s things people like to do and things they don’t. So the second question is, what are you not good at professionally like, what do you really hope that a teammate will do, like if you’re working on a team? And there’s these six tasks and you’re going to gravitate toward four and you’re going to be perfectly happy when a teammate picks up these two because you just hate them. What are those things like? What are some of those things that you don’t enjoy professionally? And then as you look at that next year, what are the what are the three things that are going to make the next year great for you, like as you assess and you think about what next year would be great if X, Y and Z happened and most people don’t have a good answer for that when we start the conversation.

Scott Drake: [00:20:53] But my goal over a 30 minute conversation or a 60 minute conversation is to really help them stop and think about what, what, where have I been happy in the past? What have I been happy working on? What do I think’s going to make me happy going forward? What am I really need in my next job in the next year? Like what’s really important to me? And if I can get them to settle that, to kind of settle that in their own mind, then I can say, is there a match? Is there a match here? But the funny thing is, the feedback I get from that interview is how much people enjoy it because they walk out of that interview. People love to talk about themselves, right? So it’s an opportunity for them to really, though stop and think about what it is they want and what they like and what they don’t like in a way that a lot of times they haven’t. And they often walk out of that interview really excited, even if it’s not about me, just that they feel like they’ve learned something about themselves. That’s the feedback I get often as I learn something about myself from this interview.

Lee Kantor: [00:21:45] Now, in your practice, are you working primarily with tech companies because that’s your background? Or is that just your background? Or is this kind of industry agnostic, the kind of work you’re doing?

Scott Drake: [00:21:57] It’s generally industry agnostic, but I do tend to a lot of the innovations and the things that I’ve done are very useful for knowledge workers and for professionals. It’s probably less, you know, if you’re you’re dealing with largely unskilled workers in routine situations, then a lot of the things I get into just aren’t applicable. They’re just not as interesting. But yeah, typically tech, world stem, world science, anything with with knowledge workers, professionals are the the areas where I tend to excel.

Lee Kantor: [00:22:28] Now, if somebody wants to learn more, have a more substantive conversation with you or somebody on your team, what’s the website?

Scott Drake: [00:22:34] Yeah, jump coach dot com is the best place to go. That’s where you can get into all of our leadership training. There’s a contact thing on there. We haven’t put a whole lot up yet on hiring. That’s the stuff that we’re were slow rolling this out. We’re doing some workshops with companies and we’ve got some other stuff that we’re going to come out. So if you’re if you’re interested in talking more about hiring some of these kinds of things, just a contact link on the page. And as this interview’s out, over time, there’ll be some, some stuff that shows up on Chepkoech dot com about it as well.

Lee Kantor: [00:22:56] Good stuff. Well, Scott, thank you so much for sharing your story today. You’re doing important work and we appreciate you.

Scott Drake: [00:23:02] Lee, thanks so much. Appreciate having me on.

Lee Kantor: [00:23:03] All right, this Lee Kantor. We’ll see, y’all next time on Coach the Coach radio.

 

Tagged With: Jumpcoach, Scott Drake

Lisa S. Jones With EyeMail Inc.

February 25, 2022 by Jacob Lapera

Lisajones
Atlanta Business Radio
Lisa S. Jones With EyeMail Inc.
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LisajonesAs Founder and Chief EyeMail Officer of EyeMail Inc., Lisa Jones is a digital innovator and disruptor for marketing communications since 2004, has developed multiple patent-pending technologies within the digital video-in-email marketing space. EyeMail enables full video (up to 60 seconds) to play automatically inside the email.

Under her visionary leadership, Lisa has elevated EyeMail Inc. to become an international brand through expansion outside the United States into Canada, Mexico, Pakistan, Africa, India and the UK.

Lisa has been able to propel EyeMail Inc. forward through collaborations with Fortune 100 brands such as Microsoft, Coca-Cola, Delta Air Lines, WarnerMedia, PepsiCo and Porsche North America. EyeMail has received multiple awards & honors, include a Stevie Award for ‘Innovator of Year’ and Delta Air Lines ‘Catalyst of the Year’ award for her impact to digital email strategy, recognized as 1 of 10 businesswomen to admire in 2021 and most recently featured in Forbes Magazine.

Lisa is considered a trailblazer for women in technology. As a result, she is a frequent speaker at national and international conferences. Lisa is also a recognized industry thought leader, having made the Thinkers360 Top 10 list in multiple categories.

Before EyeMail, Lisa began her career at NASA. Before founding EyeMail Inc., Lisa served in the Office of Supplier Diversity at AT&T.

Lisa is a board member of the Technology Association of Georgia Diversity and Inclusion and volunteers at the local chapter of the Women in Technology Association for the ‘Girls STEAM’ program.

A native to Alabama, Lisa has an MBA from Alabama A&M, advanced certification from the Tuck Business School at Dartmouth and is currently attending Harvard Business School.

Connect with Lisa on LinkedIn.

What You’ll Learn In This Episode

  • Video in Email
  • Why Now is the Time
  • Women Entrepreneurship/Tech
  • Compassionate Leadership
TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Atlanta Business Radio brought to you by onpay Atlanta’s new standard in payroll. Now here’s your host.

Lee Kantor: [00:00:24] Lee Kantor here, another episode of Atlanta Business Radio, and this is going to be a fun one. But before we get started, it’s important to recognize our sponsor on pay. Without them, we couldn’t be sharing these important stories today in Atlanta Business Radio, we have Lisa Jones and she is with Eyemail. Welcome, Lisa.

Lisa S. Jones: [00:00:43] Thank you, it’s a pleasure to be here.

Lee Kantor: [00:00:45] Well, I am excited to learn what you’re up to. Tell us a little bit about email. How are you serving folks?

Lisa S. Jones: [00:00:51] So email is focused on we all know what it’s like to receive the the amount, the endless amount of emails in the email inbox. So the question becomes how do we all stand out from the clutter? So email is built on the premise that we believe that your messages deserve to be seen, heard and felt. And as such, we’ve developed a patent pending marketing technology that enables video up to a full 60 seconds to automatically play an email and mobile to increase engagement.

Lee Kantor: [00:01:30] And what was the genesis of the idea? How did you figure this out?

Lisa S. Jones: [00:01:36] Interestingly enough, when you think about life, sometimes things will happen that will redefine your landscape. And for me, I had a background working at NASA and then I transitioned into the telecommunications area as a corporate executive and in one day my my life changed. I’m originally from Alabama, and my older sister called me one morning at eight twenty four a.m. and had advised me that our mother had passed away at home, alone at the age of sixty one. And I remember the impact that that one communication had on me and my life forward, so and I have to tell this story briefly, only because it’s so important in understanding how things in your life impact you to move forward. But basically when I when I go to my mother’s services, it seems really shortly like it was seven minutes at a time. And I remember thinking to myself, You know, is this what life comes down to? Is seven minutes like your life should be celebrated so as people were going back to their cars? I made a commitment at that moment in time and I said to my mother and prayer, when I come back to Atlanta, I want to start a company that’s going to be inspiring and global.

Lisa S. Jones: [00:02:51] That makes an impact that creates value. And when I came back to Atlanta. I thought about how one communication had that impact on my life, and I said, well, maybe I’ll start a communications business. And I started researching, you know, like how do we communicate verbally, non-verbally and writing, what else do we do? Said, Email well, who do we email? We email internal external. What was fascinating to me was one click, you’re anywhere in the world. And then I was like, I wouldn’t have to have inventory. So I signed up for one hundred and fifty. Different brands. Fortune 500, you could name general brands, non-profits, I signed up for one hundred and fifty email list and what I figured out in the process is that all of them had some commonalities. I did not feel inspired. I did not feel special. They were delivering a hyperlink or a lot of text where I wanted to delete the email or static graphic or a three second GIF. And I said, Wow, what if email could have a personality? What if email could be brought to life? And with that, I started email.

Lee Kantor: [00:04:06] And so the the genesis of the idea kind of is that you were trying to get more emotion and more feeling into an email so they stand out so that a message can really be felt, not just seen.

Lisa S. Jones: [00:04:20] Exactly, exactly. And do we really even see traditional email, we’ll read it if necessary, but when we think about email, do we really scroll all the way down in our newsletter to read every single detail of that newsletter? I would say not. What would you say, Lee?

Lee Kantor: [00:04:36] No, I agree. I mean, I think that especially in today’s world, they’re trying to entice you with some sort of clickbait subject line that gets you to at least open it. And then from there, you know, all bets are off when it comes to getting you to actually consume or engage with the email.

Lisa S. Jones: [00:04:55] Exactly. And I just read a study recently that says our our attention span as humans is less than a goldfish. They say our attention spans are like eight seconds at the most, right. So it’s like you have to captivate our attention quick or we’re on to the next. And that’s the whole premise of email is saying. As soon as you open up the email in your inbox, which is now an email, the the video is going to automatically play, but it’s playing on mute. It’s playing on mute for a reason because you don’t want a disruption or an interruption in the course of your day when you’re viewing on your mobile or your inbox. So it plays on mute, but you’re talking about high definition up to 60 seconds where you’re able to engage your audience with your message, your brand message or your communication.

Lee Kantor: [00:05:49] Now, you know, saying that you want to do video and email, I’m sure that other people had thought video and email, that wasn’t the first time that sentence was uttered. How did you kind of develop a technology that allows that to happen in a way that the email providers aren’t kind of flagging it, or it’s not so cumbersome for the user that they have to download something? The technology part isn’t as simple as, Hey, let’s just throw video in there.

Lisa S. Jones: [00:06:16] You’re so on point, because that is exactly right and thinking about the whole premise of video and email. In our case, I’m the founder and chief email officer. I started this journey back in 2004. So we’ve had several years of trial and error and growing and evolving and adopting. We are part of Microsoft’s Mentor Protege program, part of that. Was being able in the Microsoft Innovation Center to work with senior architects on our technical roadmap. And so we discussed all of these issues, like what we’re discussing now, like should it automatically play, should it play on mute, but also deliverability me having a corporate background, I used to receive tons of communications from various sources external to look at their media kit or to look at their information, and everyone would attach these large files. And it used to drive me nuts, and I said, When know when I made the transition, I knew that the email experience had to be special. I knew that it needed to be a very small payload in the inbox. So and working with Microsoft, we were able to develop the technology that supports the compression. A customer can set us up to three hundred meg of a video at MP for video in size, and we’re able to encode and compress that down to under on average, 15 kilobytes in size. And we have a patent pending on that technology. So to answer your question, we’re able to deliver in the inbox and mobile. We’re built agnostic so that we play in the sandbox with all of the wonderful email service providers. So if it’s MailChimp, if it’s Salesforce.com, Cheetah Mail, all of the all of the supporting amazing third party systems, we’re able to perform seamlessly.

Lee Kantor: [00:08:16] Now talk about the shift from being involved in corporate to being an entrepreneur. Was that a difficult transition? Because a lot of folks, you know, have dreams of being an entrepreneur, but when they’re working in corporate or for an enterprise, it’s a totally different ecosystem with a support network that’s kind of built into the enterprise. Whereas an entrepreneur, sometimes you are on an island and people don’t really understand what you’re going through, and it’s hard to find support around you. So I guess teaming up with Microsoft probably helped in that regard, but talk about that transition a little.

Lisa S. Jones: [00:08:52] Yeah. So the transition from the corporate mindset, it’s a whole mindset to it as well and transitioning to an entrepreneur. So for me again, the fact that I started in 04 and then I transitioned by, let’s say, oh, nine. So you’re talking all of these years in between of me having to work the corporate in the corporate capacity, which I did an exceptional job there. But then in the evening at six pm, it’s like changing hats. And then I would go straight into email mode as the chief email officer, and I would stay up until 3:00 a.m. every morning, including weekends for years. So it requires a certain amount of. Commitment and focus just to stay true to your dream. And of course, I had several people even in my family say, Lisa, what are you doing? You’re going to leave this fabulous corporate job. You’re like, you’re nuts or this won’t work, or why would you add video to email? Why do we need that? We don’t need that. That’s dumb. So I had all of this negative energy around me, and what I’ve learned is that you have to as an entrepreneur or business owner individual, you have to remove yourself from negative clutter and you have to zone in on your dream and on your passion to focus.

Lisa S. Jones: [00:10:19] So while I was still in corporate and I was thinking about my transition, I was thinking about everything that I needed to have in place. And the number one thing that I needed was, do I believe that I can achieve this? Do I believe that one day I could I could have a corporate customer? Is that possible? I believe that. Do I believe that this product is the right product? Absolutely. We’re looking at videos on YouTube and all of these other mediums. Why would we not want to look at video in an email? I mean, to me, if you’re reading email, that’s like watching a black and white. Silent movie or something, you wouldn’t watch a silent movie today, you might for entertainment, but in general, you would not. So why should we expect that in our inbox? And it’s the whole concept of elevating the experience to engage, engage your audience in the inbox, and that’s something special about that.

Lee Kantor: [00:11:12] Now do you see email evolving to, like you said, more of a conversation rather than this kind of kind of antiquated text only or text driven communication? So do you see people using email as a way for me to just appear on video and have a, you know, a chat with somebody, with my video, with me as a human being saying, hey, rather than typing, Hey, I’m saying, hey, and I’m trying to engage human to human rather than text to reader.

Lisa S. Jones: [00:11:52] What I see. In the adoption of of email is the following email. Is here to stay. It’s not going anywhere, it’s like a it’s a business imperative, it’s a personal imperative, and it’s chosen as 81 by 80 one percent is the preferred channel of communication. So email is here to stay. From the email landscape, email is when you want to send out something where you want your audience to immediately engage with. Now, how does that show up? That could be a customer communication. Maybe it’s a product launch or sales communication and things of that magnitude because you’re looking to engage. So some of our clients, for example, are Porsche North America. So if they’re looking, for example, to invite you to a special travel experience event, it’s a personal way to do that. Or if you’ve test driven a vehicle, it’s a personal way to connect on that front or the communication on the event side. Maybe you’re having an event and you want to invite your audience. It’s a way to you could have executive leadership on that communication with a call to action, to the invitation or on the reverse side when the event has ended. Having that personal communication with a call to action to the to the survey on the employee engagement side, it could be regarding training because when you think about internal, when we think about internal, we have to keep our internal stakeholders and employees engaged because they don’t want to have to read all. I mean, they’re inundated with all of the work they have already, right? So now you have to think how, how will we keep them focused on our mission and our goal? And so I would say that email is focused on when there are key communications that you’re you’re seeking to communicate with your target audience. We just launched recently for Super Bowl pre and post communications to millions, and so it’s about that engagement factor. Or with Microsoft, we launch to the 40 million. It’s thinking about key communications, where you’re seeking to reach an audience to engage them immediately with your message.

Lee Kantor: [00:14:11] So it’s kind of adding jazz hands to somebody’s email marketing that they’re already doing.

Lisa S. Jones: [00:14:16] Ah, I like that jazz hands. I need to write that one down, actually. Yeah. And it’s like adding the sizzle. It’s adding the sizzle and it’s like an appetizer. So we get the question. Well, Lisa, can our email be two minutes or four minutes, etc.? And the answer to that is, and I know you should think of like your like an appetizer like short and sweet, but it delivers and it makes you want more. So it’s the idea of delivering up to the 60 seconds. And then when the person chooses to engage sound and take that next step, then you can have your full communication if you choose. It could go on forever if you like it to if if that was your choice. But yes, it’s like a short, appetizing and jazz hands.

Lee Kantor: [00:15:04] So now in the evolution of the product and service, how have you as a leader kind of grown? Is there any tips or advice you can give other leaders out there when you to build a team like you have to handle this? Kind of. Because I, as I understand you’re not truly like really the technology expert, but you were able to find and gather technology experts to help you. Can you talk about some advice for others that are kind of in your shoes to grow an enterprise like you have?

Lisa S. Jones: [00:15:37] Absolutely. In my journey when I started, of course, keeping in mind that I came from the corporate black background, I’m on the business side, but I manage technical resources in my career at NASA and in the telecom industry as well. I would say to to any entrepreneur, it’s being open to come out of your comfort zone and to know that you can do anything even if you don’t have a background in tech. I mean, how can I explain as an African-American female who has started a technology company and I’m from Alabama now, someone else might say, Well, how is that possible? How does all of that happen? It happens because I had a firm belief in myself and the idea that I could I could assemble a team. So it starts with that inner belief that I am enough and that you are enough and that you have a great idea. And then the next step step three would be, how am I going to get out of my comfort zone? Where am I going to find these key developers and support team that I need? So you have to be relentless in that you have to commit to that right as part of your DNA. And so with that, the search begins. In my case, I went through initially nine different teams before I found the team where there was the right fit, the right connection, where they even told me, Lisa, listen, we don’t know if we can help you with this project or this problem you’re trying to solve to help your customers or to help your upcoming customers. But we’re willing to give it a shot. So you got to find someone who’s on board with your mission, who believes in you and your vision that’s willing to to ride with you on that journey.

Lee Kantor: [00:17:22] And that’s one of the hardest thing I think for entrepreneurs is to find your people, the people who believe what you believe and they really are willing to emotionally and invest and invest with their time and energy. And that’s you’ve got to be selective. You’ve got to wait for your pitch there. You don’t want to force fit a wrong person in that mix.

Lisa S. Jones: [00:17:46] Exactly. It has to be a natural alignment and you can’t rush that mix. We, as entrepreneurs and business owners, we want everything to be immediate and to happen like yesterday. But you have to be patient because you don’t want to pull the trigger too quick and not have the right team or the right energy or the right solution, et cetera. So it’s like pacing yourself for the race. It’s a marathon, not a sprint. And you know, initially, to be honest with you, Lee. Up until about four years ago, I did not I used to not mention the fact that I started email in 2004, and the reason I didn’t mention it is because I personally at the time, I felt like a failure. I felt like, Wow, Lisa, you can’t get it right. Why have you not gotten it right? You can’t tell anybody you started in 04. It’s freaking the year now. And I have several mentors, some of which are at Harvard, where I currently attend Harvard Business School. And over the years I’ve met so many great people and they say, Lisa. It’s important for people to know your journey, to know that it takes time, but that’s OK because it’s all about a journey anyway, and we all define success to our own standards. So embrace the fact that you have been able to withstand all of those years and you’re still here, you’re still smiling and you’re still excelling in the game with all of these corporate brands that are early adopters and market leaders using your technology.

Lee Kantor: [00:19:20] So what’s next for you and what can we do to help? What do you need more of?

Lisa S. Jones: [00:19:27] Thank you for that wonderful question. What what I what I mail needs more of are more. Early adopters and market leaders. That are seeking to engage and connect with their audiences where they live the most in their email and in their mobile devices. We tend to naturally align with forward thinking, progressive brands and non-profits that are focused on that connection that understands the importance of inspiring, inspiring others to take action. I saw lead, for example, all the time. I’ll see in writing, Oh, we need to drive our customers to action. I disagree with that one statement because it should be. We should inspire. Others to take action, not to drive them, and so to answer your question, I would say it would be most helpful to meet market leaders, early adopters who would love to learn more about video and email technology, which is email. And that would be the most helpful thing to spread the word.

Lee Kantor: [00:20:43] And if somebody wants to learn more, what’s the website?

Lisa S. Jones: [00:20:47] To learn more about email, the website is, of course, W WW W email Inc.com and that is spelled e y e m, a i, l i and C I would also leave love for anyone who would love to have dialog regarding email or video and email. Feel free also to personally reach out to me on LinkedIn. I’m under Lisa S Jones as well.

Lee Kantor: [00:21:16] Good stuff. Well, congratulations on all the success and thank you so much for sharing your story today.

Lisa S. Jones: [00:21:22] Thank you so much for having me. It’s been a pleasure.

Lee Kantor: [00:21:25] Well, you’re doing important work and we appreciate you. Thank you. All right, this is Lee Kantor, we’ll see you next time on Atlanta Business Radio.

 

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Tagged With: EyeMail Inc., Lisa S. Jones

Keval Raj With Quicklly

February 25, 2022 by Jacob Lapera

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Chicago Business Radio
Keval Raj With Quicklly
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Keval Raj, Co-Founder at Quicklly

Keval is a graduate of Marketing, specialized in International Business & Entrepreneurship, with strong statistical data analysis skills with the focus on Marketing Strategies.

From the beginning, their focus has been to stay ahead of others in the space by providing the most comprehensive and most customer-centric services. Today’s launch of Quicklly Pass is the latest step in Quicklly’s unrelenting pursuit of new offerings to help improve and simplify their customers’ lives,” said co-founder Keval Raj. “For the first time ever, members can experience delightful shopper rewards, exclusive coupons, and customized recommendations without giving a second thought to delivery fees.

Quicklly Pass is available in both Standard and Platinum Plans and includes a curated dashboard of deals and coupons, ranging between $50-$100 per month. While the Standard Plan provides ample benefits like discounts, coupons, and free delivery, the Platinum Plan goes a step further by helping customers unlock their most premium marketplace experience. Additional benefits of the platinum plan include no packaging fee, no minimum order, and an extra 5% Platinum discount throughout the site.

Their desire is to create a win-win for both their members and the brands and stores that sell through their marketplace. With their growing suite of customer benefits, they’re removing the traditional barriers and helping to reduce customer hesitation around trying new products or restaurants.”

Quicklly’s customers within the New York-New Jersey Metro Area, Greater Chicago, and San Francisco Bay Area and nationwide can choose from a variety of offerings — from meal kits and grocery delivery to restaurant and tiffin delivery.

As the nation’s most comprehensive, one-stop marketplace, Quicklly provides access to a range of Indian grocery ingredients, tiffins, and fully prepared restaurant meals delivered to your doorstep. Founded in 2017, Quicklly also provides a full digital presence for local businesses, connecting them to customers across Greater Chicago, New York, New Jersey, San Francisco, the Bay Area, and nationwide.

Connect with Keval on LinkedIn and follow Quicklly on Facebook and Twitter.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studio in Chicago, Illinois. It’s time for Chicago Business Radio brought to you by Firm Space, your private sanctuary for productivity and growth. To learn more, go to Firme Space.com. Now here’s your host.

Max Kantor: [00:00:21] Hey everybody, and welcome to another episode of Chicago Business Radio. I’m your host, Max Kantor, and before we get started, I want to thank today’s sponsor. Today’s show is sponsored by Firm Space. Without them, we couldn’t be sharing these important stories that we do, and we’ve got a really cool one for you today. Today, I have the co-founder of Quicklly INC. So please welcome to the show, Keval Raj. Welcome to the show, Keval.

Keval Raj: [00:00:44] Hey, Max, thanks for having me.

Max Kantor: [00:00:46] Excited to jump right in. Talk about what you guys are doing. So tell me what is quickly,

Keval Raj: [00:00:51] So quickly is a marketplace for South Asian grocery food. So it’s just a one stop solution. And the idea of quickly happened when I was in Glasgow pursuing my masters and I faced the challenges. So ethnic grocery, when I talk about Chinese, Indian, you know, any, any community. It’s the most underserved market. And when I moved to the U.S. back in twenty eighteen, I found the same problem. And then after primary and secondary search, this problem wasn’t limited to a smaller group. It was a mass problem. And that’s where we created this marketplace, where we on board mom and pop shops like, you know, local stores. So grocery food and we serve the community. So right now we are more focused on South Asian community because one problem at a time we want to serve and based on our research, it’s a big, big community in the US, which is a nine billion dollar industry.

Max Kantor: [00:01:49] So what was the first steps you took to create quickly?

Keval Raj: [00:01:54] So first, we we do a research, right, so we did primary secondary, we interviewed people, we interviewed their store sellers, we wanted to understand the challenges. And you know, in basically in this tech era where Amazon, you know, like building those platform technology, they have all the resources but talk about like local mom and pop stores, they don’t have those resources and neither tech, neither marketing. So the first step was interviewing these people what’s their, you know, like pain points, understanding the pain points and then deciding, you know, then we started working on this model that what should be basic functionality to make it easier because these sellers are not even tech savvy. So how can we make them their life easy with the basic technology and in order to compete in this era of technology, for sure.

Max Kantor: [00:02:38] So to get people to like, join you guys is website and to to be able to sell their products on your website. Did you reach out to these people or did they come find, you

Keval Raj: [00:02:50] Know, so when we started in 2018 in Chicago, it was most like, there is no such service like that when we started. So it was, you know, when people started using it was mostly word of mouth promotion. It was all bootstrapped company. So we didn’t do campaigns like PPC. So it was all organic and that’s where we started getting traction.

Max Kantor: [00:03:10] When you first started, was it just because I know now you do like groceries and also you can order food, but did you just start with one or the other? It started where you were offering everything.

Keval Raj: [00:03:22] No, totally. We just started with groceries, and then we started studying the personas of our customers. What are their needs? And definitely, you know, like as we go along in 2020 after COVID, we became a fully digital marketplace, and that’s where we introduced food as well.

Max Kantor: [00:03:40] So it’s interesting you bring up COVID because I think this type of service quickly was probably, you know, so valuable during COVID, when people didn’t want to leave their house. So were there any challenges that you encountered when COVID started and how did it help your business grow?

Keval Raj: [00:03:57] Not only so, first of all, this was something which no one had saw coming on which one no one was prepared for. So definitely it happened overnight. Or I won’t say overnight, but definitely there were challenges. We started getting so many orders that there was a backlog. Definitely. You know, our also responsibility was to serve the community because this was one of the hardest time people cannot go out, but they need those groceries. So we hired more and more people. Definitely, we saw growth. But our main challenge was how can we make sure that these essentials are reaching out to the needy ones? And that’s where our team, like all of us, stepped in. Even I did the delivery myself that time. Even my co-founder did that. So it was all in at that time. And definitely we saw immense growth afterwards. We saw five hundred percent growth at that time in terms of order, in terms of volume, in terms of customers.

Max Kantor: [00:04:49] Wow. And how cool is it that you were out there actually doing the deliveries? That must have been quite the experience.

Keval Raj: [00:04:57] It’s just, you know, like when, when, when you have your own company, it’s just like, you know, you have to do, you have to lead by example. And if I, I’m putting my people at risk, basically because that time it was very less information. So no one knew what to expect. So we had, you know, PPE equipments for our people. But still, you have to lead by example. And when I show them that, Hey, guys, it’s OK. If you go out there in the public and serve the community, then they also feel comfortable for sure.

Max Kantor: [00:05:26] And so what is your back story? How did you get into this line of work?

Keval Raj: [00:05:31] So I moved to Glasgow to pursue my master’s. Mostly, I did international business and entrepreneurship, and that’s where during my tenure I was working with real life companies there because that’s a part of our strategy classes to solve their issues, what kind of issues they are facing and to solve. And that’s where I started getting more and more involved. And like I said that when I moved to Glasgow, I faced this problem myself. Because if you talk about Chicago or in the U.S. and cities, for example, the market is concentrated in a very different way. Like Chicago, talk about Little India, little China. It’s not going to be in downtown, it’s going to be outside and convenience is not there. Same thing in the UK, I face the same challenges. I moved to Germany after my masters to work for Delivery Hero, which is one of the biggest food delivery company in Europe and Asia. Just to know the basic know how, how it all fits in. And after working for two years, I moved to the U.S., worked for Microsoft, mostly in the marketing area, did campaigns for, you know, Fortune 500 and then in Twenty Eighteen finally decided after my research and, you know, theoretical and practical knowhow that it’s time to go all in.

Max Kantor: [00:06:40] So you guys started in Chicago, but now you’ve expanded to other cities, right?

Keval Raj: [00:06:45] That is correct. So last year we expanded it to New York, New Jersey Bay Area, and now we also have a nationwide shop. So we deliver all over the U.S.

Max Kantor: [00:06:54] That’s so awesome, and so how did you find these kind of mom and pop stores across the country,

Keval Raj: [00:07:01] So not across the country, I would say so. Basically, there’s a there are two models here. One is Same-Day delivery. So, you know, groceries and food, you get same day in Chicago, New York, New Jersey. Bay Area, where we work with local mom and pop shops. And then there is a nationwide category where we work with local entrepreneurs. So basically talk about I’ll give you an example of one community South Asian, right? So there are so many products out local entrepreneurs who have created these products like, you know, tea and coffee breads and everything. So we onboard them and we test out the product with our customers. When we get good feedback, we’re on board them and we give them a nationwide presence in that case.

Max Kantor: [00:07:41] Hmm. Gotcha. Ok. And so what are what are some things you guys need more of? How can our listeners help?

Keval Raj: [00:07:50] I think it’s more about like if I if I truly talk about quickly itself as a brand, we are really a new brand 2020. We did in September, we did a digital transformation and launched quickly as a marketplace. And it’s relatively new brand. And Indian food is something which is the common thread. Like, you know, it brings people together, definitely irrespective of your color, capitalism, community, anything. So food is always a common thread, I would say. And that’s where we are trying to serve the community, the authentic what authentic Indian food or Indian meals looks like. And that’s our motto, first of all. So I think mostly it’s Chicago born business and we are still in very learning phrases like new, we are trying to build this brand. So definitely like it will. It will put a word out that, hey, guys, there is some brand name quickly who is, you know, catering to an authenticity of Indian meals. So definitely give it a try if you want to. But you know, just on the back of your mind, there is something like this exists for sure.

Max Kantor: [00:08:53] And I think the the best part about it is there’s so many things you can get from the website. You know, you’re not just selling food or you’re not just selling grocery. There’s a ton of different items people can get from quickly.

Keval Raj: [00:09:07] That is correct. And also earlier our target market just to, you know, like add to that our target market was mostly South Asian because, you know, it’s a marketplace. So definitely if a local customer, let’s say, comes and they might not know about the ingredients or, you know, they might know about food, but not ingredients. Today, our major announcement went out that Instacart and quickly has done a partnership and now quickly storefront is also available on Instacart. So basically, we are tapping into outside South Asian customers to, like I said, that’s, you know, food. Indian food is the common thread, and that’s what we’ll be serving on Instacart platform, too.

Max Kantor: [00:09:42] So you mentioned Instacart, and so I know you guys also do delivery. Can people pick up in store as well?

Keval Raj: [00:09:50] I know we have only enabled for delivery.

Max Kantor: [00:09:52] Gotcha. Ok. And so K-Ville, I have to know for you what is the most rewarding part of being the co-founder of quickly?

Keval Raj: [00:10:02] I think the most rewarding part is like, you know, like I said that it it started. It all started with the problem trying to find the solution for that problem, which I faced with multiple, you know, hundreds of people have faced after our research and getting like appreciation from a customer that how we are trying to make a difference, why even one customer at a time that’s like more rewarding than anything. And it’s not only limited to customers, we get appreciation from our sellers like, you know, how we have not only during COVID, but after COVID. They are seeing the growth, continuous growth, like how they were only relying on walk in traffic. Now we do all the marketing with the digital presence, how they reach retail, exponentially growth. So, you know, having those kind of appreciation to, you know what, either from customers, from sellers whom we have made a difference that’s actually more rewarding

Max Kantor: [00:10:52] And cable, if people want to order from quickly or just learn more about you guys, do you have a website, some social media you want to promote?

Keval Raj: [00:11:00] Certainly. So we do have our website, which is quickly with QIC doublewide, and we do have our app quickly on Apple as well as Android. Again, our official social media channels is quickly official on Instagram, and you can also find on Facebook, Pinterest, LinkedIn everywhere we are.

Max Kantor: [00:11:22] That is awesome. Well, K-Ville, thank you so much for being a guest today on Chicago Business Radio.

Keval Raj: [00:11:27] Oh, thank you for having me and really appreciate you guys. You know, just hearing us about quickly and our story here.

Max Kantor: [00:11:35] Oh, it is not a problem. I mean, you guys are doing great work and we appreciate all you’re doing. So thank you for being on and thanks to you for listening to another episode of Chicago Business Radio. I’m your host, Max Kanter, and we’ll see you next time.

Intro: [00:11:50] This episode is Chicago Business Radio has been brought to you by firm SpaceX, your private sanctuary for productivity and growth. To learn more, go to Firme Space.com.

Tagged With: Keval Raj, Quicklly INC

Mike O’Malley With SenecaGlobal

February 25, 2022 by Jacob Lapera

MikeOMalley
Chicago Business Radio
Mike O'Malley With SenecaGlobal
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MikeOMalleyMike O’Malley is the SVP of Strategy at SenecaGlobal, a leading software development as a service company specializing in digital transformation. He has been in product development for 20+ years leading development, product management, marketing, and M&A in the tech space.

Throughout his career, Mike has combined deep engineering knowledge with business acumen to help companies figure out what creates success in the market for a product or solution. Then he builds and coaches teams to make it happen again and again.

Mike holds a Bachelor of Science and a Master of Science degree in electrical engineering and a Master of Business Administration from the University of Illinois.

Follow SenecaGlobal on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • About SenecaGlobal
  • Trends  in the Chicago market
  • Benefits of small and medium-sized companies get by bringing in outside tech specialists to solve their complex technology issues

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studio in Chicago, Illinois. It’s time for Chicago Business Radio brought to you by FirmSpace, your private sanctuary for productivity and growth. To learn more, go to Firmspace.com. Now here’s your host.

Max Kantor: [00:00:21] Hey everybody, and welcome to another episode of Chicago Business Radio. I’m your host, Max Cantor, and before we get started, just want to thank today’s sponsor. Today’s show is sponsored by FirmSpace Band. Without them, we couldn’t be sharing these important stories and we got a great one for you today. On today’s show, I have the senior vice president of Strategy for SenecaGlobal. His name is Mike O’Malley. So welcome to the show, Mike.

Mike O’Malley: [00:00:45] Thanks, Max, for having me. Glad to be here.

Max Kantor: [00:00:47] Excited to talk to you about everything you guys are doing. Let’s jump right in. Tell me a little bit about Seneca Global. What do you guys do?

Mike O’Malley: [00:00:54] So we’re a leader in software development, managed services and technical advisory services. And basically what we do is we help enterprises innovate. And so what we’ve seen as we come out of the pandemic, right, there’s a lot of pent up innovation, a lot of projects and things that that enterprises have planned on doing that got put on hold as part of the pandemic. And now as we come out of that, we’re seeing a lot of new innovation and we help enterprises find that innovation completed faster.

Max Kantor: [00:01:25] Now when you’re talking about innovation, it’s interesting because I was reading all about you guys online, so I see how you could help. You could truly help people when companies were shifting online and going remote during the pandemic. How did you guys handle the pandemic within your own company as well?

Mike O’Malley: [00:01:44] Well, it was quite a challenge in that we’re primarily a software development company, so we have a lot of software development engineers spread across the globe. And obviously in the pandemic, everybody was remote, so it took quite a bit of coordination to be able to still service our customers. But I’m pleased to say that we have a ninety five plus percent renewal rate with our customers and they’re very happy with our work and we came through it rather well.

Max Kantor: [00:02:11] So when I think of like technology services, especially in the business world, I think, Oh no, my computer got a virus, let me call it, you know, obviously you guys do so much more than that. So what are some services that you provide your customers?

Mike O’Malley: [00:02:25] Yeah, what we did this year and this is really what’s been driving our growth is we really focused our strategy on what we do well. And when we looked at our customer customer base and look at what we wanted to do, we said there’s three key areas where we really do well. One is enabling new software for software development companies, so this is working with well-funded startups. So these are a lot of software innovators in Chicago, for example, out of eighteen, seventy one or other incubators and things like that that have done a big Series A and Series B round, and they need to go from a prototype that they’ve shown feasibility with to a production product. And we really help them get in business and scale that product to a mature level very, very quickly. So that’s the first area. The second area is in health care, obviously coming out of COVID. Lots of health care innovation. And so we’ve started up specifically a health care practice to help whether it’s payers or insurance groups or hospital groups. Different health care organizations again, go online, create a digital presence, you know, get more touchpoints with their customer and provide an overall better customer experience, right? The great example is all of the doctor’s offices now that have moved to online, online and web based appointments and things like that trying to improve their customer experience. So we do a lot of things with them, both customer facing and also just making them more efficient within the hospital group or within the medical group, making them more efficient so that they can serve their customers better.

Mike O’Malley: [00:04:04] So health care is the second area. And then the third area is across manufacturing and industrial customers. And this is where when you look at ERP, which is the enterprise software that most manufacturers use to run their business, that’s really kind of a core spine of the business. A lot of them have major upgrades in productivity and things that they needed to do that maybe got postponed. And so we’re seeing a huge increase in demand for those types of services to modernize their manufacturing industrial company, to give them more financial visibility, better manage their cash flow and inventory, basically better manage their business. And so those are kind of the three areas and the one that kind of cuts across all three is we really focus on the small and medium sized business. And the reason for that is most shops that have the skill set that we have. Focus on the Fortune 50 and the Fortune one hundred, and we could do that, but that’s really not where most of the innovation happens. If you want to look at the cool new technologies, you don’t go talk to Apple today, you go talk to Apple 20 years ago. And that’s what we’re doing. We’re working with a lot of small and medium sized businesses that have great plans to become the next apple and we bring their innovations to life.

Max Kantor: [00:05:24] So how do companies stay up to date with all the changes that are happening in technology while they’re in high growth mode?

Mike O’Malley: [00:05:32] Well, that’s a great that’s a great question, and that’s really where they come to us, right? What we’re seeing companies do now, more and more is with all of the complexities of software development, whether we’re talking about scalability, whether we’re talking about security, whether we’re talking about cloud and agility, right? There’s simply no way for the small and medium sized business to have the skill set to be experts in all those areas, right? It’s just not economically feasible for them. And so what they do is they partner with people like us. And the reason for that is we can bring all of those skills to bear for a small and medium sized business that couldn’t bring those on board. And that’s really the secret sauce on how we’re able to bring their innovation to market and do it faster. We have those technologies, we have those expertize that they don’t have. They’ve got the great idea, but we’ve got the people who actually can bring it to life and that’s what we focus on.

Max Kantor: [00:06:31] So to talk a little broadly now, what are some trends that you guys have been seeing in the Chicago market?

Mike O’Malley: [00:06:38] So the trends we’re seeing really, first of all, starts with innovation. We’re seeing a lot of increase right now in innovative companies getting funding and moving forward and trying to put new products in the market, specifically around security, specifically around AI and machine learning. We do a lot of work there and specifically around things like 5G, and I see if we’re talking in the ISV space, obviously we’re seeing a lot of innovation in the health care space. We’re seeing a lot of innovation in the manufacturing space as well. But we see particular trends if we want to talk about software development, particularly around security and IoT and and cloud and scalability, particularly trying to leverage AI and machine learning to provide insights.

Max Kantor: [00:07:28] So what are the types of problems a small to medium sized business would have to have where they would go? You know what, we should call those guys at Seneca Global.

Mike O’Malley: [00:07:41] Sure, sure. So a great example would be a company that is working on an AI algorithm in security, for example, we’re working with several companies right now that are trying to provide innovative security products to customers, right? The security market is exploding. There’s lots of companies that are getting into that market. It’s growing at twenty five to thirty percent. Thirty five percent year over year. And so we see a lot of artificial intelligence based innovations where companies are trying to look at different data. So let’s take the cloud as an example. They’re trying to look at a lot of different data in terms of who is accessing the cloud for your business, what they’re trying to do, and they’re using artificial intelligence. And the reason they’re doing that is because it’s just not possible for humans to keep up with the number and the complexity of attacks that they’re seeing right now. And so we’re working with a lot of companies that have a bright idea like that. Maybe they’ve got an AI algorithm, maybe they’ve got a prototype, maybe they have a customer or two, right? But now they’re trying to scale that business and they’re trying to turn themselves into a going concern into one hundred million two hundred million five hundred million dollar business. And so we engage with those guys to basically take them from startup to a going concern, and we become their R&D engine in order to take them there. Does that make sense?

Max Kantor: [00:09:08] Gotcha. Yes, absolutely. And so, Mike, I love to ask guests who come on Chicago Business Radio this question. I ask every guest this question for you personally, what’s the most rewarding part of of the job?

Mike O’Malley: [00:09:21] Oh, by far, the most rewarding part of the job is bringing innovations to life, right? We we act as an enabler, right? The the customers come to us with their great ideas, and we’re the guys that get down to work and make the magic happen, right? So the idea that that there’s all of this innovation in the Chicago area and lots of companies have these great new ideas, they just don’t have the know how to be able to bring that to life and the fact that we have the know how. We just need to get linked up with the right great idea. And we can help there, right? When we see that idea come to life and get traction in the marketplace, it’s extremely rewarding. It’s the best part of the job.

Max Kantor: [00:10:01] Absolutely. I mean, you guys are doing really great work and helping those small to medium sized businesses take that next step in their development and their growth. And it’s really cool and interesting to hear about. And so if we have any listeners who may have their own small to medium sized business, how can they get in contact with Seneca Global? Do you have a website, some social media?

Mike O’Malley: [00:10:22] Yeah. So the answer is we have all of those. So if they go to the Seneca Global website, they can reach us there or they can reach us through any of our social media and we’d be happy to have a conversation.

Max Kantor: [00:10:35] Awesome. Well, Mike, thank you so much for being a guest today.

Mike O’Malley: [00:10:39] Absolutely glad to be here.

Max Kantor: [00:10:40] And thanks to you for listening to another episode of Chicago Business Radio sponsored by firm SpaceX, I’m your host, Max Cantor, and we’ll see you next time.

Intro: [00:10:51] This episode is Chicago Business Radio has been brought to you by firm SpaceX, your private sanctuary for productivity and growth. To learn more, go to Firme Space.com.

Tagged With: Mike O'Malley, SenecaGlobal

Marie Davis With GACEO, Sheila Eads With ERB Industries, Rhett Farris With Censeo Advisors and Senior Pastor Cedric Allen

February 25, 2022 by Jacob Lapera

Cherokee Business Radio
Cherokee Business Radio
Marie Davis With GACEO, Sheila Eads With ERB Industries, Rhett Farris With Censeo Advisors and Senior Pastor Cedric Allen
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This Episode was brought to you by

The Innovation SpotAlma Coffee

 

 

 

 

MarieDavisMarie Davis, Launch Manager at GACEO

In her role as the Launch Manager for the Georgia Center for Employee Ownership (GACEO), Marie Davis is responsible for establishing the network of partners and delivery of programming necessary for the GACEO to carry out its mission of the creation of new employee-owned companies throughout all of Georgia by providing unbiased education, outreach, and technical assistance on all forms of employee ownership. In addition to her passion for employee ownership, Marie is also passionate about providing opportunities for all children through mentoring programs.

Using her degree in Social Work from the University of Georgia, Marie has spent many years in different roles in the mentoring filed including the Director of Mentoring for Center Point, a non-profit in Hall County Georgia and a Technical Assistant for MENTOR, the National MENTOR program. Marie is a lifelong Georgia native – Go Dawgs!

Connect with Marie on LinkedIn.

SheilaEadsSheila Eads, CEO at ERB Industries

Sheila Eads is ERB Industries, Inc. chief executive officer.  Sheila joined ERB in 1995 to oversee all financial aspects of the company and in 2002 was promoted to her current position.  She has led the company to continued growth while also moving the company in new market and product directions.

Prior to joining ERB, Sheila was a senior manager at Deloitte, a global accounting and management consulting firm.

Sheila has served on multiple industry boards and was the first woman to hold the Chair position for the International Safety Equipment Association (ISEA) which was formed in the 1930’s.  She is a CPA, licensed in the state of Georgia.

Ms. Eads graduated with honors from the University of Georgia in 1986 with a degree in Business Administration and has one son, David, who is married and resides in Atlanta.

ERB Industries, founded in 1956, is comprised of two divisions: ERB Safety and Fame Fabrics.

ERB Safety is a leader in the development, manufacture and supply of safety products that protect the health and safety of workers in the construction, manufacturing and industrial sectors. Manufacturer of personal protective equipment such as head protection, eye/face protection and high visibility apparel. ERB is the Logo Leader of product customization such as pad print and screen print.

Fame Fabrics manufactures and distributes top-quality uniform apparel worn in the hospitality industry. The vast product line features aprons, smocks, chef apparel and work aprons. Fame also offers custom sewn and styled products including embroidery and screen print.

Follow ERB Industries on LinkedIn.

RhettFarrisRhett Farris, Vice President at Censeo Advisors

Rhett Farris is a Vice President of Censeo Advisors, LLC. His experience includes valuation and advisory services across a variety of engagement types, including employee stock ownership plan (“ESOP”) valuations, fairness opinions, intangible asset and intellectual property valuations, financial reporting, estate tax and gift planning valuations, lost profits and economic damages calculations, stock option valuations, warrants valuations, and complex capital structure allocations. He has completed assignments spanning a wide array of industries, from manufacturing and distribution to healthcare and construction.

Prior to joining Censeo Advisors in 2014, Rhett was a managing consultant and head of the valuation group of a regional litigation consulting firm. There he focused on forensic accounting and commercial damages calculations stemming from fraud, contract breaches, and trademark and patent infringements.

Rhett received a Bachelor of Business Administration in Finance from Auburn University and a Master of Business Administration in Finance and Financial Risk from the University of Alabama.

Censeo Advisors is a professional services firm delivering proven business valuation, financial advisory, real estate and tangible asset appraisal, and forensic analysis services.

Follow Censeo Advisors on LinkedIn.

CedricAllenCedric Allen, Senior Pastor/Shepherd in ministry

Cedric is a Senior Pastor/Shepherd in ministry, an Emmy Award Winning CNN journalist, a certified LinkedIn expert/trainer, ZOOM Live Event Specialist, Career Coach, U.S. Army/DOD/CASCOM Videographer, and a small business owner/idea birther.

His call is to reach the lost, to equip the saints, to reach, help, comfort, and counsel the community while setting the captives free by spreading the word of God by being a Senior Pastor/Shepherd in ministry, LinkedIn trainer, Career Coach, ZOOM Live Events, Social Networking Resume Writing, and Multimedia managing, glorifying God.

“I was once a world champion, but now I am a champion for Christ to the world!” – Cedric Allen

Connect with Cedric on LinkedIn and Twitter.

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:23] Well, welcome to Cherokee Business RadioX Stone Payton here with you this morning, and today’s episode is brought to you, in part by Alma Coffey, sustainably grown, veteran owned and direct trade, which of course means from seed to cup, there are no middlemen. Please go check them out at my alma coffee and go visit their Roastery Cafe at thirty four point forty eight Holly Springs Parkway in Canton. As for Harry or the brains of the outfit Leticia? And please tell them that st. since you are, you guys are in for such a treat this morning, a little bit later in the program, we’re going to get a chance to visit with Cedric Allen. But first up on the Cherokee Business Radio show this morning, please join me in welcoming to the broadcast with Georgia Center for Employee Ownership. Launch Manager Miss Marie Davis. Good morning.

Marie Davis: [00:01:17] Hi Stone. Thanks for having us here today.

Stone Payton: [00:01:19] Oh, delighted to have you join us! So tell us a little bit about Oh, and we don’t have to say all of that. We’ve got an acronym or whatever a CEO tells us, mission purpose. What are you out there trying to do for folks?

Marie Davis: [00:01:33] Well, that stands for the Georgia Center for Employee Ownership, and what we do is provide education and spark interest for this long ago idea that Congress passed in 1974, that employees can actually own their own business. And it’s a really exciting and sort of hidden gem. And I brought some wonderful people here. Rhett and Sheila to help me there, the technical people, the excitement person. So we’re here to talk about that today.

Stone Payton: [00:02:03] Fantastic. Well, I knew when they walked in, I thought, now these two, they got it going on.

Marie Davis: [00:02:08] Don’t say they look smarter than me.

Stone Payton: [00:02:10] Oh no, I got I got more social skills than that. So employee ownership, what are the the the virtues of employee ownership? Why? What are the the positive aspects of if you have an employee owned company, why is that good?

Marie Davis: [00:02:25] Oh, well, there’s a long list, but I will tell you that most employee owners see a higher rate of employee retention, which is very important. They see loyalty to the company, they see increased wages. They’re just happier people. Why? You know, because they have a stake in the company. And if you’ve ever walked in a Publix, that’s what everybody knows. If you’ve ever walked in a public so you’ve ever eaten a cliff bar, you’ve been in an employee business.

Stone Payton: [00:02:56] I did not know that. I didn’t know Publix was employing 100 percent.

Marie Davis: [00:03:00] And that’s another thing that they’re going to tell you about is that some some companies are not 100 percent employee owned. The owner can sell part of their company and still retain ownership until they get ready to retire. Oh yeah, so that’s one of the major benefits. Another one is legacy. And you know, there are so many small businesses. There are actually seventy eight thousand three hundred and twenty six businesses in Georgia that are owned by people 55 and over.

Stone Payton: [00:03:30] Well, that makes me feel better.

Marie Davis: [00:03:32] And so we’re in danger of losing those if people don’t have a succession plan, which most people do not. And so employee ownership is one of the great tools to plan for that. And they’re going to talk about it, not me, because they’ve got the they actually do the work and have been in an employee owned company. But it’s a very exciting concept, and that’s what attracted me to say, Hey, I’d like to be your cheerleader for this, this launch. So here I

Stone Payton: [00:03:59] Am. So tell us more about the back story. How in the world does one find themselves in the role of the launch manager or for an outfit like this? I mean, this is not something you go to school for specifically.

Marie Davis: [00:04:11] Absolutely not. I have a financial background, but I also have a social work degree. But I saw it advertised on LinkedIn and I called them, and then I just happened to tell the story of my family and my family. My father, my parents moved here in 1955 five. They both had master’s degrees and start a business on Buford Highway. And 40 years later, my father got critically ill and his three daughters did not want to work in the landscape business. He was a horticulturist and landscape business. And so he just let it go. Now, if he had known about employee ownership at one time he had 40 employees, those people could have had a piece of that pie. And this was a long time before there was landscaping companies or, you know, Lowe’s and Home Depot that have, you know, people there weren’t there weren’t those sort of options back then. And so I think about what it would have meant to my father to see that legacy. And that’s really important in rural communities when there’s a family owned business that goes away and so do the jobs, or if they just sell it, the people that buy it are going to bring in their own team of management. And there goes those jobs, there goes the name. There goes the business, so I I got the job because they were like, you understand

Sheila Eads: [00:05:29] That you get it.

Stone Payton: [00:05:31] So yeah, but that leads to there is a real impact on the community and apparently it’s a very positive one for this, this whole idea of employee ownership I’m thinking about. For those of you who may trip over this six years from now. We’re broadcasting live from a little studio and in Woodstock, Georgia, and it’s a great, thriving community. We have a lot of small businesses here and I can think of the impact on this community, if you know, God forbid, the daily draft goes away or any of my bars read. There you go. You know, I would like to think that that’s a team, you know, could somehow have a piece of it and keep it going. If the if the dailies are, that’s their day were to say, you know, we’re out, you know, we’re going fishing or whatever. Yeah.

Marie Davis: [00:06:17] Think about the breweries. They don’t want those people that know their secrets going somewhere else, you know, that’s, you know, just an example. But to tell you that, owners, you asked me about benefits. Yeah, owners can sell all or part of the business. The employees pay nothing. Nothing. Zero.

Stone Payton: [00:06:35] Ok, yeah. You got to extrapolate whatever you say, more of the subject matter experts in here in a minute, but

Marie Davis: [00:06:42] There are no taxes on the portion owned by employees, and the tax savings can help pay off that loan.

Stone Payton: [00:06:48] Wow. All right. So it’s information like that that most of us don’t have a clue about. So is that a big part of of your job or your team’s job is just to to educate and get out there and let business owners know this is an option to let community leaders know this is something that they should endorse or be having conversations with some people about that. A big part

Marie Davis: [00:07:11] Of it, it is. And the more people we get in front of, we’ve been to the Small Business Development Center in Athens. We’re hoping to do a conference with them. We’ve been to the Georgia Chamber Executive Conference and spoke to them because they, you know, they know businesses in their community all over Georgia. We’ve been to the Georgia Economic Development Association, but we need to get really in front of more people and remind them of this excellent possibility. So any time you need a speaker, oh, I think the Jaycees would just be fabulous for this because, you know, they think they’re too young to think about retiring. But well, you know, there are plenty of young employees that that go the employee ownership or the co-op route. Yeah. And so anybody really could say, Oh, well, it’s not me, but my dad’s family needs to hear this story.

Stone Payton: [00:08:00] So is that a good vehicle for you to to kind of do the rotary J.C. kind of circuit and go and have like a brief presentation and share with them what you’re doing and what the benefits are?

Marie Davis: [00:08:11] That’s absolutely. We’ve got lots of PowerPoints and lots of wonderful people that actually have been through the process and can speak to what it’s like. And some of the benefits I, one of our board members, is works for essential ingredients in Lawrenceville, and I got the opportunity to tour that facility. And it was fascinating. And the CFO came over and he said, my father worked for United Airlines and they were employee owned and he tried to talk me out of this and I said, Well, how does he feel now? And he said, Oh, he’s our greatest cheerleader because he’s seen what this company has just blown up and how happy the employees are now to be a part of an employee owned company.

Stone Payton: [00:08:53] Fun. All right. Let’s don’t make them wait any longer. Let’s let’s bring in. Let’s bring in the subject matter experts who have you brought with you?

Marie Davis: [00:09:01] I brought Miss Sheila EADS and Mr. Brett Ferris.

Stone Payton: [00:09:07] All right. Well, Sheila, let’s start with you. Tell us about your organization and your in your connection with all this.

Sheila Eads: [00:09:13] Well, I am the president and CEO of ErbB Industries and we’ve been well. We just recently sold the company. But before that we were an ESOP company starting in nineteen ninety seven. So I was the CFO at that time, and so I really helped the owners transition over to an ESOP and have just gone through the whole gamut from the time of inception to the time of the sale.

Stone Payton: [00:09:39] Ok, so ESOP, another acronym, let’s get me particularly, but also our listeners. Is this what you are when you’ve done what she’s advocating?

Sheila Eads: [00:09:49] Yes. Okay. Once you transition over to employee stock ownership plan, you become a different entity. Not necessarily. We still are Erb Industries, but the ownership is under the guise of an ESOP, which is, which is, you know, sanctioned under the deal. Well, so there are certain regulations, a lot of activity.

Stone Payton: [00:10:08] Sorry, the Department of Labor,

Sheila Eads: [00:10:11] You go, OK, yes. And so, you know, there’s a whole thing that’s set out that you need to work through with your attorneys and everything. But we, we we are a good example of. A success of any sort.

Marie Davis: [00:10:23] Yeah, so one where you’re located, I’m sorry.

Sheila Eads: [00:10:26] No, yeah. And we’re just located straight up the street like a mile away from here in Woodstock. Oh, maybe so that’s fantastic.

Stone Payton: [00:10:32] I did not know that that is cool. So what was the catalyst? We didn’t have Marie back then. So what was the catalyst? What prompted you guys to do this?

Sheila Eads: [00:10:41] Well, the founder of the company, the company was started in nineteen fifty six and the founder was looking for an exit strategy. And so and some of these are, you know, just things that he was thinking through is like his he was first he tried to get a CEO that could run the company. That didn’t necessarily work out, you know, because he wanted to take a step back. And that didn’t work out at that time. And then he started talking to estate planners and you know, how to transition the business. There wasn’t a family link that was going to be able to take it over. And so he started talking about with some of the attorneys in Atlanta about an ESOP and the beauty of an ESOP is if you do a certain kind of tech transaction that’s sanctioned by the IRS, it’s called a ten point forty two transaction, the founder of the business. When they sell it, they do not have capital gain tax.

Stone Payton: [00:11:37] Okay, so that’s huge, right? That’s a big deal, right? Right. Yes. All right. So read your organization and the catalyst for what got you or where are you in this situation?

Rhett Farris: [00:11:49] Ok, so so I’m vice president at Canso Advisors. We’re located in northwest Atlanta, but we have clients all over the country. We’re a financial advisory services firm and we primarily provide valuation services for closely held businesses. Okay. In the realm of ESOPs, they are. Most of them are not publicly traded, so it requires someone like us to come in and do a valuation. In terms of the in these transaction, you would do an initial valuation to to advise the ESOP trustee on what to pay for the company. The terms of the transaction, so forth. So yeah, so we’re we’re basically advisors to companies like Sheila’s.

Stone Payton: [00:12:35] Ok, so you’re a strategic resource to facilitate this whole process and help and help everybody navigate the what I suspect is some pretty interesting, challenging terrain that you’ve got to. You’ve got to know what you’re doing.

Rhett Farris: [00:12:47] Yes, yes. So an ESOP transaction and I may be jumping ahead a little bit here, but there’s it’s really an arm’s length transaction. So you have the trustee of the ESOP, which usually hire someone like us to come in and do do a valuation of the company, the subject company, and advise them on what to pay and the terms. And then on the other side, the sellers are the business owners have their own advisors and they’re doing the same thing that we’re doing so with. With their advisors in hand, they are able to negotiate the transaction in and sell the shares of the company to the ESOP. And then from there, the ESOP, the shares held within the ESOP are generally allocated to the employees over time. And that really it really gives them the financial reward that that everyone’s talking about here in terms of loyalty to the to the company and and that sort of thing. So it’s really just a great vehicle to to provide additional motivation and reward to the employees that have helped these companies become what they are today.

Stone Payton: [00:14:06] All right. So let’s walk this through, guys. If you ever want free consulting advice, get yourself a radio show because that’s how I use. So I own 40 percent of a company called Business RadioX. Yes, and I was telling you before we went on air, my day job is not really doing this. We’re growing the company and I’m finding people to do what we’re doing here in other markets across the country and maybe one day internationally. Me and another guy own it. He owns 60 percent. I own 40 percent. We would love for all of those people who are running these studios at some point to own this right? Yes. So I got I got 100 questions. But let me start with you, how early should we be reaching out to a Marie or a read or saying, Hey, can we talk to somebody that’s done it and you know, and take Sheila to lunch? When should we start having conversations about this kind of thing you think? And I’m really asking all three of you, but I’ll start with read Yeah.

Rhett Farris: [00:15:05] So the companies that we deal with, we’ve dealt with fairly new companies that are that are ESOP companies, you know, that have been around for just a handful of years. And then we’ve dealt with companies that have been around for 100 years plus so. It’s really it’s really a wide array of of, you know, the the age of the companies that we deal with, so

Stone Payton: [00:15:31] We don’t have to be at the point of exit.

Rhett Farris: [00:15:34] No, no, not necessarily.

Stone Payton: [00:15:36] You said publicly, they’re not getting nobody’s getting right. Ok.

Rhett Farris: [00:15:39] That’s right. And and in terms of, you know, the non 100 percent employee owned companies, you can sell 30 percent of the business to an ESOP and still retain, you know, the 70 percent. So you don’t have to actually sell the entire company and give up complete control of the company right away. You can kind of test the water, so to speak. And we have that happen quite a bit with the companies we deal with.

Stone Payton: [00:16:04] So did you guys consider that?

Sheila Eads: [00:16:06] Sheila? Yeah, that’s exactly what we did. We kind of tiptoed into it as a 30 percent owned company. Once we worked on that for about four or five years, then we moved over into one hundred percent ESOP. And I want to say the beauty of that 100 percent ESOP is at that point. Not not only did the employees have a tax advantage, but the company no longer pays federal or state income taxes.

Stone Payton: [00:16:30] And you’re just dripping honey in my ear. It’s really, really good. Yes. Mm hmm.

Sheila Eads: [00:16:37] Wow. So that’s really important because when you start paying employees as they terminate, so this is another thing that happens when an employee has been in the east up for a while and they’ve vested some of their shares and they have, you know, decided to move on. You do need to pay them, you know, so you’re having to come up with cash flow and that savings from not paying taxes is essential.

Stone Payton: [00:17:01] Ok, so I’m an employee of the company and I’m I’m slowly or on some rhythm. I’m getting a little ownership of this company I’m working for. And then I want to go somewhere else. Then I’ve got a little bit of money here in the company will pay that out. That’s part of the deal.

Sheila Eads: [00:17:17] That’s right. And that’s exactly why we use a company like rats because they have to value the company every year. So that employee, when they leave, they know what their new value is.

Rhett Farris: [00:17:28] I see. Yeah, and I’ll add to that. The shares held with the ethos within the ESOP, they have a put right attached to those shares. So basically what that means is the the employee that either retires or otherwise leaves. The company has a right to sell that share back to the company, and the company has the obligation to buy that share back. So it creates a market for those shares that otherwise would not exist because it’s not a publicly traded company.

Stone Payton: [00:17:57] So I got to ask you, what do you enjoy the most? Man, what’s the what’s the most rewarding part of this work? Because I can tell. I mean, I can see in your eyes, I know our listeners can hear in your voice, this is something this is not you drudging off to work. You really enjoy that.

Rhett Farris: [00:18:12] I really do. I’ve been doing it for quite a while, so I’ve seen pretty much everything there is to see in terms of ESOP world. But, you know, I really enjoy seeing the motivation that that ESOPs instill in the employees, no matter what the position at the company. You know, you can be from the senior leadership all the way down to a brand new employee of the company. And and once the employees buy into to the notion that they’re they’re an owner, it really motivates them and it really drives them to do what’s best for that business.

Marie Davis: [00:18:51] They start turning the lights off, don’t they? They do.

Stone Payton: [00:18:55] I’ll bet. Just yeah. All right. So the money to to to buy in is that coming out of my paycheck and just scraping it off the top so I don’t see. Talk a little bit about nuts, OK? Sheila houses the houses piece. I mean,

Sheila Eads: [00:19:08] The employee doesn’t pay anything, right? They get allocated shares every year. They don’t have to pay anything for them at all. Wow. That’s pretty good. Well, yeah, yeah.

Stone Payton: [00:19:18] So I don’t get it right because it’s I don’t know. I guess I’ll just

Sheila Eads: [00:19:25] Like, let me explain it this way. Once you become 100 hundred percent ESOP owned, you can look at that company like you can look go, look at our building and you can say that is a retirement plan. It’s like a 401k. We have a complete retirement plan. And so everything that we do in the business is for that retirement plan. It does shift your when you’re running a company, it shifts your thought process. You know, there is growing the company and investing in the company. But you’re also and I say it like this, you’re still also the fiduciary over your employees retirement plan. So not only do you have to worry about paying their paycheck every other week, you have to worry about being the fiduciary over this long term goal of retirement.

Stone Payton: [00:20:10] What a recruiting tool this must be, right? If you have any. I mean, you’re if you’re interviewing, you’re trying to go after someone. That’s. Is that

Sheila Eads: [00:20:18] True? We tell that to everybody, but not everybody under. Stands it because it depends on the sophistication of the person that you’re trying to hire or the employees eventually grasp that, Oh, I actually am an owner and I actually do make a difference to the day to day work. A lot of that happens after they start seeing their investment in that usopp grow. It doesn’t always click on with everybody right away. Your leadership, however, has to get it. They have to get it because they’re the ones that are working to continue the effort to build the business.

Stone Payton: [00:20:52] All right. So what implications, if any, does this have for becoming internationally and on purpose? Because you want to be attractive for a larger outfit to come by you? Or are you pretty much given that up if you’re going to do this? Or is there actually a path for that?

Rhett Farris: [00:21:10] No, I can answer that. So it’s it’s sort of unusual for an ESOP to be purchased like like Erb was.

Stone Payton: [00:21:19] Hey, time out. Yes. Yes. It’s like what? I’m doing an interview in people just like squeeze in there. And yeah, and that’s when mom was dating Elvis. Like, OK, put your paper away. We’re going to talk about that for a little while. Ok, so already did that. We did this. Ok, yes. Talk to that. Please, both of you. Go ahead. Read.

Rhett Farris: [00:21:34] Yeah, yeah, yeah. So yeah, Sheila,

Sheila Eads: [00:21:37] No, you go. No, you

Rhett Farris: [00:21:38] Go, OK, yeah. So it’s sort of unusual for any company to then sell to to a third party. All right. And the reason that is is because when you become an ESOP and you have that motivation behind those employees, the company generally starts performing much better than a non ESOP company. All right. And so it really sort of turns off potential buyers in terms of purchase price because they don’t want to pay what the company is really worth, especially a company that’s growing so much. But on the other hand, you do have strategic reasons why why a buyer may come in and want to buy an Aesop company. And in that case, they generally want to pay a lot more than what we call fair market value for the company. And that really creates a big windfall for the employees that own the business through the ESOP. And Sheila, do you want to talk a little bit about your experience with that?

Sheila Eads: [00:22:36] Yeah, I can just say that we made a decision to sell the company because we knew that the multiples were really good. So we hired an investment banker and decided to start seeing what kind of offers we would get. A lot of the employees had been. We were an ESOP since nineteen ninety seven, so a lot of those employees had been around for a long time. And if the multiples were going to be high on the sale of the business, then yes, it would have been what we needed to do to maximize the value of the shares to the employees that were working there. And so that’s exactly what happened. The multiples were very good and it just made sense to go ahead and sell the business

Stone Payton: [00:23:20] And the the people who have ownership, which now includes everybody. How do they have to kind of vote on it, decide on it? How does all that work?

Rhett Farris: [00:23:32] Yeah. So if it’s 100 percent ESOP owned, then the trustee of the ESOP plan actually is the one that makes that decision. The ultimately makes the decision. And in the ESOP world, a ESOP cannot sell below fair market value, and that’s a that’s a Department of Labor standard. And on the flip side, the ESOP cannot pay more than fair market value. So. Gotcha. That’s really the trustees role the trustee decides, Hey, is this offer above fair market value? Is it to the to the benefit of the employees that are participants in the East plan? Or is it more beneficial to just remain an ESOP and an IRBs case the trustee deemed it appropriate to to actually sell because it was more appropriate and more beneficial to the employees?

Stone Payton: [00:24:23] And so when somebody with Cedric’s pockets walks in and buys up in the R.B. and then OK, and then everybody says, Yeah, this is great, you know, and you know that that good, dependable middle class worker guy goes home and tells his wife, Yeah, we’re going to sell the company. We’re going to sell my company. Yeah, I can see me saying that, Holly, we’re going to sell. Yeah. And then once that happens, is it not an ESOP anymore or OK? So it’s not an ESOP at that point.

Rhett Farris: [00:24:52] Yeah, it just becomes just like any other privately held company. You know, it may be a competitor to a competitor that’s buying the business, or it may be just a, you know, a private equity

Stone Payton: [00:25:01] Firm or but that’s a decision everybody goes into eyes wide open and the people that bought it obviously see value and you they may turn around, turn it into one. I guess. I doubt that they could.

Rhett Farris: [00:25:11] They could turn it into a partial ESOP. Yeah, for

Stone Payton: [00:25:13] Sure. Right. So Sheila has read about this, and we didn’t talk much about the actual work at Urbi, but I’d like to hear a little bit about. What do you guys do and what do you enjoy about the work of running the company?

Sheila Eads: [00:25:28] Well, I work down. I was just telling my short story, but I worked downtown, had a small son said, and there is no way I can continue to like drive downtown and do all. That’s all I’ve lived in. Woodstock found this place to work was a small business, and little did I know that the founder and I would become fast friends. And you know, we worked. We had similar thought processes or whatever. But we are a manufacturing company, but we supply safety equipment like PPE, which is kind of become famous since COVID. But we supply PPE to mostly the construction and industrial market. So it’s like hard hats and safety eyewear and all that kind of stuff. Yeah. And then we have another division that sells into the hospitality markets, which are uniform apparel, so mostly to restaurants. And so, you know, just been working on that business. And once we became 100 percent ESOP owned, I got promoted to be the CEO, and that’s kind of when the owner started exiting. Now I just want to say this as far as the owner exiting we did when we did the deal. No bank is going to give you enough money to buy the company, so the bank would finance us for a particular amount of money based on our cash flow or whatever.

Sheila Eads: [00:26:43] But the founder had to self-fund, so he had subordinated debt. He at that time became the trustee of the company to kind of watch how I was paying the debt off for him, right? Because he had to get he had to get funded. So there’s many things where it’s happening at that point when you first become an ESOP, you’re paying the bank debt, you’re paying potentially subordinated debt. You are also paying off some terminated employees now. At that point, their account values are low because they haven’t really accumulated many shares. There’s a lot of things going on as far as the cash flow and running the business to, you know, grow it, which also takes cash. So there is a lot of years right there at the beginning that, you know, debt was the main thing that we had to get rid of. You know, so but obviously, I’ve loved operating the company. I stayed there forever. I think it’s the best job that anybody could have ever had, and it was totally suited for me. And so, you know, it was a great run. It was a great run.

Marie Davis: [00:27:46] So it’s good. I want to put in a plug for the state centers, which, you know, there are numerous state centers across the country now. That’s the our parent company of Xerox. And that’s their plan is to have one in every state so that people like Sheila don’t have to try this at home alone. You know, they they they we send them to professionals like Rhett and and so they don’t flounder if they want to do this and they don’t make a huge mistake that they know what they’re doing and rattle flat, tell them you can’t do this, you’re not right to go employee owned. And that’s why the state senators are so important is that people have a vehicle to get them to the rets.

Sheila Eads: [00:28:27] I want to like just emphasize what Maria is talking about because I started so early. Aesop’s were not really very prominent and we did have an attorney in Chicago and we had, you know, evaluation person, which he was very good, but he wasn’t really in the ESOP world. And so I was like, after a few years, I’m like running around like, I need a group of people that really know ESOPs. And I wanted to say that like when the founder was talking to attorneys in Atlanta about doing an ESOP, every law firm in Atlanta is going to say, Yes, we have an Arista practice. Yes, we know how to do ESOPs. But the reality is is that you need to find your ESOP people. And I’m talking about the people that go to the ESOP conferences that go and do ESOP valuations. And they are third party administrators for ESOPs, not just for 401Ks or anything else, because those people are instrumental attorneys that know ESOPs. Those people were instrumental to me to be able to, like properly grow the company within the boundaries of an ESOP. So I think it’s like super important and I didn’t know anything about this association, but it took me a while to get that I needed the right people in place.

Stone Payton: [00:29:40] I was in the woods over the weekend. My listeners, they know I like to hunt and fish, and I was driving my brother’s truck and I went one way down this dirt road and he’s like, No, no, no, no, no, no, don’t go. You will never get back out, right? You know, you know where the holes are that the truck can’t get through? Right, right? Yeah. Yes, yes, yes. And you know some of them too now, right? Totally.

Sheila Eads: [00:30:01] Yeah, absolutely. I just know who’s right to go to, you know, after I’ve gone through that whole process and what? This is great what Marie is doing right now. I think it’s going to really help new ESOP potentials.

Stone Payton: [00:30:13] Well, it certainly sounds like so. There obviously are a ton of benefits, but there are some red flags and you need a rest. In my case, in the woods or a rat and these words to kind of help you think through all that and it sounds like you need and would be be well-served to have the backing of Marie and her outfit with the education. Yeah, mm hmm.

Marie Davis: [00:30:37] We’ve got an advisory committee of over 30 service providers, some very big names who do work in the employee ownership world. And so what we do is we refer to them. And so if anybody has an interest, I’m not going to come to your business and evaluate, you will have a professional. That’s what they’re doing. But I know them and I can get them to you. And it would be delightful just to hear for some people who would like to hear about it.

Stone Payton: [00:31:06] So between you and your advocacy and educational efforts, and between more and more people kind of doing this thing, are you seeing a trend of, you know, people with hair like mine now trying to reevaluate, you know, like we’re Lee and I, or we’re not just heads down trying to grow the thing, we’re also kind of looking at, Boy, wouldn’t it be cool if all of our studio partners own the company? Is there a trend in?

Marie Davis: [00:31:31] Well, there should be, because as I said, you know, there’s just, we call it, the silver tsunami. And what that like that? Yeah. Well, there are so many business owners. Fifty five and over, and I can tell you just back to my dad. He was very well-educated man. But he he he did not. He was running his business. He forgot that there was an end plan somewhere down the road and before he knew it, he had silver hair. So we’d like for people to know about it and get some ideas before they get to that point. But then again, like Rick can tell you, there are some young companies and young people. I mean, you all can’t see Sheila’s, but she’s she’s not silver haired either. There are people who are young who need to to think this through and look at it and say, This is what I want to do or what I don’t want to do or want to think about it later.

Stone Payton: [00:32:20] So I’m thinking about my brother in law with a dental practice it. Can it be something that small? I mean, I think, uncle, how he makes good money and he’s got four or five employees, is that too small, typically? Is there kind of a line?

Rhett Farris: [00:32:34] Yeah, I would say that that’s probably a little bit too small. I think, you know, in terms of sort of the key things to look at and assessing whether or not you should consider Aesop is the size of the company. So just to give you an idea, the companies that we deal with in terms of the number of employees anywhere from, you know, 40 to 50

Stone Payton: [00:32:55] All the way up, they’re not huge. Yeah, 40, 50.

Rhett Farris: [00:32:58] Right, right. And you know, we deal with other companies that have 4000 employees. So right? There’s a wide range there. I think I looked at some statistics statistics. And for those ESOPs that have less than hundred participants, the average is about forty three employees. And that’s about that makes up about half of the ESOPs in the United States. So yeah, that’s that’s probably about the sweet spot in that 40 to 50 employee range. But obviously, you even have publicly traded companies that are partly ease up known as well. So you can have huge companies

Marie Davis: [00:33:35] And we probably don’t have time to get into this today. But there’s another concept called cooperatives. Yeah. And so for smaller companies, that makes more sense. And I, you know, I’m I’m the launch manager. I’m not going to try to get into that, but that could probably fill you in more than me. But it’s it’s another discussion for smaller, like a like a dental or or smaller company that might not be qualified for.

Stone Payton: [00:34:01] You got to come back. I’ll buy you another cup of coffee.

Rhett Farris: [00:34:03] I got to be honest with you. We don’t really deal with cooperatives all that much. So. But you do have some resources. Yes. Yes we do. We do on your website and

Stone Payton: [00:34:12] I’ve withdrawn the invitation. Sorry, sorry. So now you got to come back anyway, because I know there’s so much death. And I mean, and you do. Sheila, let’s do this, though, before we wrap a couple of things. Let’s give our listeners for those that were, this is like, you know, they’re listening to this and thinking, OK, I want to at least start to learn about this. Well, what are some kind of initial steps someone should should take? And let’s make sure that we share a way for them to start that process. And so if it’s appropriate, maybe leave them with some kind of point of contact. If it’s not appropriate, that’s OK, too. But I don’t know LinkedIn, whatever email or maybe it all goes to Marie and Marie is the, you know, the expediter. But but yeah, let’s let’s do both of those things.

Marie Davis: [00:34:58] Ok, well, let me just start with we have a brand new website and I’m on there, so I’m definitely on the hook for if you if you email me or or go on the website, I will find your answers for you and refer you to the appropriate person and that that website is GHC Code.org. All right. Since we’re Georgia Center for Employee Ownership. Org.

Stone Payton: [00:35:21] All right, Sheila, you want nobody to bother you? Well, I was

Sheila Eads: [00:35:25] Just going to say, if you want to reach me, I think the best way to do it would be through Marie because I mean, I’m still running a business. I’m still got, you know, that responsibility. And so, you know, that would be the best way for me.

Stone Payton: [00:35:37] But there may very well be a point at which the person’s got questions or something that I hear from hear from somebody that, you know, has been there and done that right?

Sheila Eads: [00:35:45] I have street cred. Yes.

Stone Payton: [00:35:47] Yes, I do. Do you get a lot? And then for you read, I mean, you guys are doing valuation services only on the Aesop stuff or just purely.

Rhett Farris: [00:35:56] We also do valuations for lots of other reasons. One one being tax reasons. So gift and estate tax purposes, we do some litigation work. Mm hmm. We do financial reporting warrants, options, you know, complex capital structure. We do a lot of stuff. So. But Aesop is a very big part of our our overall practice. So if you do have questions about the valuation process or or anything related to that, you can reach me via our website. It’s just can say, Oh, advisors dot com and my bio is on there and you can click on the link for for email.

Stone Payton: [00:36:37] Fantastic. All right. And then one more time, let’s give them coordinates for you and Marie, you know, website, email, whatever.

Marie Davis: [00:36:46] Ceo Dawg. My email is M Davis, a CEO at Gmail.com. Love to talk to you. There’s plenty of buttons on that website, so you cannot go wrong. You’ll get in touch with somebody. Please, please look us up. And if you need a speaker, this is what we like to do. Let me throw this in there, stone, because it’s important this is what we like to do. We always like to have a professional one of our service providers, and we like to have a business person who understands what it means to be in an employee company. So that’s what we would do if we want to speak in front of you. That’s what we would have with us, a team like today.

Stone Payton: [00:37:26] I got to tell you, it’s been an informative and inspiring. Go ahead.

Sheila Eads: [00:37:29] Well, I just wanted to have a closing comment. I would say in my life, I think that the fact that I walked into a company that became an ESOP was life changing, and I know it was life changing for our employees. I highly recommend it and it’s been a wonderful thing for me to see employees. Life’s changed because of the easel.

Stone Payton: [00:37:50] Well, well, thank you. Yeah, this been a fantastic conversation, informative for me and inspiring to from the standpoint of I think that in my world, I think we’re building something here that maybe one day I do pick up the phone and call Marie and say, OK, let’s get this lined up and start thinking this through. Thank you all so much for joining us this morning. You bet.

Sheila Eads: [00:38:10] Thank you for having us.

Stone Payton: [00:38:11] Yeah. Hey, how about thank you? You’re hey, it’s my pleasure. You are welcome. How about hanging out with us while we visit with our next guest? Sounds good. All right, y’all ready for the headliner he’s been? He’s been nodding his head and he’s been taking a few notes. I think he’s been very polite, but it is now my distinct pleasure to introduce to you, Pastor Shepherd, for a group of folks. I think a LinkedIn expert, former Emmy winner, journalist guy and all around good person. Please join me in welcoming to the show, Mr. Cedric Allen. Good morning, sir.

Cedric Allen: [00:38:47] Good morning. And as I quote from the Bible, there’s only one good one like me. So I don’t don’t, you know, throw me into that one because I get in trouble already. The people in there, my Bible, I will study with God, like, what are you talking about? But thank you, Stone. And I was when I first heard about this, I thought it was Stone Phillips from Dateline and said, No, the other stone,

Stone Payton: [00:39:06] Not too many of

Cedric Allen: [00:39:07] Us. I was like, the other guy. It’s like, Oh, oh, that guy, OK, I know him. He’s a great guy.

Stone Payton: [00:39:12] Yeah, well, we’re delighted to have you, man. So you wear a lot of hats, obviously, the one that comes to mind that for me the most because I see you around town in various community organizations and business groups. Apparently you have a real track record and a background in helping people fully capitalize on leverage their LinkedIn presence. Can you speak to that a little

Cedric Allen: [00:39:35] Bit, right? And the first my first thing is always as a pastor, so I’m here to help people and be a lightning community. But I’m also your light on LinkedIn, and I like that. You know, that’s one of those things. And you know, Marie just talked about it. You know where she is now because she went on LinkedIn. So I called LinkedIn your professional Facebook, not your disgraced book.

Stone Payton: [00:39:54] But that’s

Marie Davis: [00:39:56] Great

Cedric Allen: [00:39:56] Because there’s some things on Facebook that’s just pretty descriptive. We just go like, did you see that or did you see that kind? No, no, I’m making, you know, I’m making a sandwich. I did not see none of that. I don’t want, I don’t want to get involved. So it’s one of the things I try to express, especially to businesses. And as you know, people will go on Facebook and they have Facebook ads and everything else. But LinkedIn is really for. Professional business, and sometimes when you know, some people will now think of LinkedIn more so in the past 15 years or more. That’s been around to say, Oh, that’s great for my if I’m going between career transition or something of that nature, well, it’s not really about you all the time. It’s the only place that allows you to talk and promote you. So it’s one of those things of putting your, you know who you are out there. It’s your resume and your personality put together. So you can show like in the back cover the banner they give you. That’s your personality. That’s where it shows you working or one of those things, your professional photo. I already looked at yours. Yours is pretty good.

Stone Payton: [00:41:00] You could only got so much to work with here said.

Cedric Allen: [00:41:05] All right. Well, yeah, but it’s a great thing, and people forget that they have these great stories during the time they’ve worked at a place, even if it did not really go well and helping people with career transition like I do a Zoom group every Friday, 10 a.m. on Zoom, I work with Apex Christian single professionals who allow us to use their line and everything else. You don’t have to be Christian or single to be on this career club helps everybody. But these are one of the choices I give to, you know, help people with, especially with their LinkedIn of OK. Maybe you want to be your own business owner. We’re starting to see that now because at the time away, Kovac showed us also that we need to work hard, but also we need to take time where our families are friends and be part of the community and help out the community. That’s why when you see me stone, I’m usually around to be a light in community to say, Hey, we’re here for you, whatever the problem of whatever is needed. But in the thing of LinkedIn, it’s the same thing. You want to have that great picture. So people know if you read a LinkedIn profile and you just go through it and you, you just go through it and don’t remember anything.

Cedric Allen: [00:42:10] It’s not a good profile, but I do profiles that make people want to go. I want to meet this person. I want to sit down. I want to talk to this person. They have something, you know, not just for the job, but I want to get to know this person you do. I started by having a cup of coffee. Or maybe you’re at the bar and you get what you get. You know, I tell people, Get me a Mexican. Coca-cola will be OK, or maybe a hot chocolate if it’s a very cold day. Those are the kind of beginning conversations and talking to people and say, Hey, I want to get to know you. I just read this thing about you. I see this vision. I see this passion. I see this heart. How can I know you? So those are some of the things I’m looking at, you know, when I’m talking to it and I don’t do it in a general speak, it is your voice. I just clear it up for you. So when you’re talking to people, it’s you.

Stone Payton: [00:43:01] So people actually engage you to say, Hey, Cedric, my LinkedIn, here’s my LinkedIn profile, and I know it’s not quite what it should or could be. You’ll actually consult with them and help them redesign that to be appropriate for what they’re trying to accomplish.

Cedric Allen: [00:43:15] Definitely. One of the people that we, you know, Barbara Sobel, for those that don’t know are, I think it’s she just recently changed her company, but she tells with order, you know, waterproofing and everything else. I helped her daughter recently with her LinkedIn profile, and just in about an hour and 30 minutes, I got up to all star. She had no connections after I was done with it, but then started. We started connecting with people, but it’s sitting down with her and just having a conversation, right? And I think we’ve missed those those kind of things, having conversations and saying, OK, what are you looking at? What are you looking to do as I talk to people in transition? What do you do, what you love to do? That’s the thing you’ll do it for. You know, I’ve been doing for free, but you want to get paid for it, right? So I helped those structure their LinkedIn. If you’re already doing things like Walter with AMP Floor and we just did his company page and his profile, and we started to talk to him just about getting into what do you do, what do you love to do? And just starting to feature the things Walter’s been everywhere. He’s done flooring, he’s done, you know, painting and all these other things. But you know, the pictures are out there. It’s all in the Facebook, but it’s not covering over to the LinkedIn. And if it doesn’t come over to the LinkedIn, you’re missing a great yield, especially to business owners. You know, you have each month with LinkedIn. Here’s a little trip for you. You have these invitations that you can have somebody follow your page.

Cedric Allen: [00:44:37] And depending on how many connections you hard, you can have at least one hundred invites for people just to follow your page. That’s free press. If you want to boost it, then you could go and get some of the paid ads and some and they’ll let you do a couple of free ones. But this is just free connection said. Hey, follow my page. Why? Well, you know, I have an interesting too. You know, something like, you know, if you’re on LinkedIn, I call my LinkedIn and look up, why is this thing? They call people also viewed there. Here’s a little hint, folks. You want to take that off and go to the settings and turn it off. The reason is that’s your competition. You have some friends, but that’s your competition. So if you’re in career transition or you have a business and you see this thing on the side, you may want to turn that off. But LinkedIn also has this little thing talking about people you may know which they tried. Their job is to keep connections. I look at them and go. Your job is to drive me nuts every week because you keep changing things. There’s little ways to just connect with people on LinkedIn and just also promote things. If you had an event, say you were on Business X radio, you know you could share that on LinkedIn. Copy paste link, boom, or if you have to actually verify, uploaded all these things pictures, things that you know, depending on legality, of course, but just all these things to promote. I’ve worked with people like Ian Johnson with her. You know what she does with insurance, depending on social.

Stone Payton: [00:45:56] Sounds like you’ve worked with everybody I know in town.

Cedric Allen: [00:45:58] Well, there’s a lot of people that, you know, you see these things and people go, right, you know, you’re just sending that through another bigger funnel. If they see video, it’s 80 percent yield on LinkedIn, they’re going to look at it. If you have a profile picture that’s 40 percent more that you’re going to be found. There’s little things of just, you know, having a showcase in a company page. You have a company in a business. Well, if I scroll down and I see great thing around your, you know, profile and I know I’m just starting to get this week, it’s my off week. So even though I have some meetings this week, I’m able to start to catch up because I do other things I help that accomplish Prep Academy with their newsletter being chaplain and things of that nature and teaching there. So hello to those guys and gals. Just a great place for hybrid learning and everything else from different careers. We have people, young people there. They’re already starting their story. People that have a landscaping business there. Wow.

Marie Davis: [00:46:53] When do you sleep?

Cedric Allen: [00:46:56] What time is sleep? I don’t know. So what day is it?

Stone Payton: [00:46:59] So those are some, some things that you can do to make it better. What are some just absolute no no’s? Or there’s some red flags like whatever you do stone on your LinkedIn? Don’t do this

Cedric Allen: [00:47:07] Well. The people also viewed, it’s just already in there, so you’ve got to turn that thing OK. All right. You got to show your picture. Have a good picture. I used to call them the Kardashian shot. Do not do the Kardashians.

Stone Payton: [00:47:19] They’ll go, Hey, look at

Cedric Allen: [00:47:21] Me or you’re in a party. It’s like, Hey, it’s all of us. You’re a person that’s look at you. That’s either about to do business with you or if you’re in transition, goes like, what kind of party was that?

Stone Payton: [00:47:32] And I don’t. So the inappropriate picture for your

Cedric Allen: [00:47:35] Situation picture, right?

Stone Payton: [00:47:37] And you want to

Cedric Allen: [00:47:39] You want to give don’t leave it with just resume speak. Well, I did this and this and this. Ok, I want you to have metrics. I want you to have those percentages. I want you to have all these things. But tell me a story if you go to say we were talking about eating somewhere. If you go to your favorite burger place, say a canyon’s down the street, great guys and everything else down the street say hello to. And you go to Canyon now.

Stone Payton: [00:48:03] Do you send them an invoice? You know

Cedric Allen: [00:48:04] That right? Right. Well, they’re worth it. So in the sense of burgers or something? But if you walk down there and you’re going for a burger, you know, if your LinkedIn profile looks just like the bun and a little bit of sauce. But no meat, no vegetables. No nothing. Well, you know, what kind of will you know? What kind of thing is going to be, you know? You know, these are the things that we’re looking at and everything else. And if you have a business, the one day that will give you great legitimacy is showing that symbol on the side. So they scroll down, they click to it, they go to your company page

Stone Payton: [00:48:38] Because you want to make it real easy to go back and forth between company page and

Cedric Allen: [00:48:42] Right. And if you’re just a solo entrepreneur or a small business, it’s a great thing because I could go click Boom, I’m over on your page and they’re like, they’re reading more about your out. And they just said, Wait a minute, I want to go to your website, click there. One of the things that happens in a lot of business owners don’t know that sometimes LinkedIn, because they want to help you, will sometimes make you a company page and you have no clue it’s out there.

Stone Payton: [00:49:05] Oh, my did not know that.

Cedric Allen: [00:49:07] Or yeah, if there’s a similar name as somebody, I’ve dealt with a client and this happened. I said, Yeah, I see you have a company page. Yeah, but it’s not going to your company page. It’s like, what? Yeah, it’s going to something else, and we clicked on it with something else, it’s like, wait a minute, I have a tore up the page. I know. Let’s change that around. Make sure that your emails, your phone numbers, those things, your location you can even put on LinkedIn, your location. I was looking for a certain place that we’re where I am right now. There is three locations the location where I’m at right now. It’s not on the LinkedIn page, it just says location or here, and you’re going. We need to promote that. That’s a little things that we forget because we’re too busy meeting people in networking, doing the things. But those are also important because after you make that connection, after you make the phone call, after you meet with them, everything else, they go back and going to look it up and see if you’re worth doing business. They go back and go like. That’s not there’s nothing there, right? I don’t know about that. They taught me in, but I don’t know I might have to walk out. So you have to have everything uniform, everything else. I understand being busy. Trust me, I am probably one of the kings of just being busy. But it’s one of those things you wanted your light and LinkedIn to shine so much that they can go, Wow, I want to talk to this person, that individual and everything else.

Stone Payton: [00:50:32] So but someone can engage you, and we’re not talking about weeks and weeks of work. We’re talking about a few hours of some Cedric Magic. Right, right. We’ll call it magic faster.

Cedric Allen: [00:50:43] Can’t say the word magic.

Stone Payton: [00:50:44] Okay. Wisdom, wisdom, right? Discernment there. But yeah, it’s not like you’re engaging you for like weeks and months. It’s a it’s a few hours. You can really tune this thing up, maybe occasionally get some counsel on updating. And that kind of thing gets some because because you’re a pro now, you’re also investing quite a bit of time energy resources in helping. Is it young people through navigating careers or is it young and old? Or are you everybody for

Cedric Allen: [00:51:12] Everybody that’s going through a career transition? That’s just basically Shepard. That’s the shepherd and part of the ministry, really. You’re taking that person where they are at that moment. Ironically, when I was with the DOD in the U.S. Army at Cars.com with Tim Vantaa, they came up this thing with lifelong learning sustainment knowledge network. This is back in 2006, so this is early, first, early e-learning, and they started to know that as people were retiring or leaving the service, you know, the next group because they were rushing people out to Afghanistan and Iraq to real time at theater, what they call in war, real time theater out to the war zones. They were not training enough. We’re not getting the training they need, so they start to do these forms depositories of information, people giving their experiences or the group that would come back from a mission and say, Well, we went through this one, this thing did this thing. And yeah, we had the situation. So how did you fix it? Well, this is how we fixed it. You know, those kind of things. You were starting

Stone Payton: [00:52:11] To capture that

Cedric Allen: [00:52:13] Information and the stories and redistribute. So it was easier. So how do you write this report instead of just yelling at the guy, just go fix, write the report and the guy who thought of this, he thought of this just from reading scripture. He just said, This is this is how I’ve got my idea on this. So he started to do that. This is the same thing here. So you’re working with people wherever they are at that same that point in their situation, they could be divorced, single whatever they’re going through. Believe it, nonbeliever, whatever it is, and just say, how can I get you from this point to the point you need to get to? I tell people all the time, Don’t tell me for 20 30 minutes what you don’t want to do or what you tell me. Or better yet, don’t tell me this, this this and then say, I don’t want to do that. Why? Because I want to get you to where you want to go. We already got enough people. You’ve already gone through that. Let’s where do you want to go? And if you don’t know, that’s fine, that’s part of the process we talk. We were listing everything else. I don’t put people in a box. I help you think outside the box.

Stone Payton: [00:53:14] So is it largely one on one work or do you do classes or a little bit of both for these days?

Cedric Allen: [00:53:20] Is more on Zoom or just whenever I talk to a person, it could be even while I’m doing my LinkedIn with them and said, OK, so what is that title? That’s you. I had that about two weeks ago when they were in the session. I said, What is that you? And it was a former colleague that was in the same business where I was working in the media business. And we talked, I said, Well, you have all this, but what you’re telling me is not reflected on your that part under there that says your title. Yeah, so who are you? And we thought she thought about it. I said, From what you’re telling me, you want to do this, this this. Put it in there because they’ll find you. Because when we do searches and Google search LinkedIn searches, but that’s where I’m looking for your name comes up to at the top of the list and I talk to her about go back to that sandwich. She had so many different positions, such great experience, but it was basically bred, a little bit of sauce, bread. I said, I need more meat, I need some veggies, I need to have the sandwich because, you know, if I’m going to, they want to take a bite of it. But when they show up, it’s like, Where’s the beef? Where’s the veg? If you’re vegan, you’re going.

Cedric Allen: [00:54:33] There’s nothing I can’t. You can’t consume it. You can’t. You want to make a connection. Everybody wants to make a connection with the person they’re trying to reach. And if that connection is not that good, it’s not going to happen. And it’s just, you know, and a lot of people think this is a hard process. It’s not. It’s just you’re working out and you’ll be surprised. The funniest story I’ve ever had one of the funniest former colleague of mine back in a little network downtown that was run by a guy I called Uncle Ted. At that time, we were talking back and forth. He was in. Transition, he’s working, thank God now a great job and everything else, I talked to him, I said, you know, we both had this Emmy Award thing for nine eleven, right? Yeah, I said, there’s got to be some other ones. He’s like, Oh yeah, he starts raffling off this stuff and I go, Let’s stop after a minute, I go, like, why is that not on your profile? I just didn’t want to show off. You need all your profile, how they’re going to know that you’re this great guy. This is a guy that was working satellite trucks, Ingwe trucks and he was doing Katrina and I believe the elections at the same time.

Stone Payton: [00:55:42] So it’s OK to show off a little bit, right? It’s it’s well, it’s not really showing off if it’s framed

Cedric Allen: [00:55:47] Properly, if it’s framed properly, but also this is your experience. Yeah. So if I’m looking for somebody in the business, I want, usually you want the best or the best within your price range. Mm hmm. Ok, I’m looking for the best. If he doesn’t put that out there, I’m looking for that guy. If I see him and that goes back to the story, I’m reading this and everything else. Steve Austin could walk out to the, you know, to the LinkedIn profile. Like star Reza,

Stone Payton: [00:56:12] This guy is boring.

Cedric Allen: [00:56:13] I’m going to get a pillow, I’m going to start going to sleep instead of him going, dang brother. We got to get him on the ring. Get him on the phone right now, now. You know, there’s the difference between. Those two and those and you’ve read profiles that you went like, yeah, and then you read profiles like, I got to subscribe to their email, I got to follow them on LinkedIn. I got follow them on Facebook. I got. Where is their website? I got to go start subscribing to what they’re talking about. Those are the

Stone Payton: [00:56:45] Things. So we will have you back in and maybe do a whole LinkedIn special episode. Maybe get some other folks. But I’m not going to let you out of here without telling us about the Emmy. You want an Emmy, right?

Cedric Allen: [00:56:56] The Emmy was for news gathering coverage for CNN, covering 911 out of CNN Atlanta. It was one of the one of the few that can actually say when the world was book, I was able to get two to three news feeds in a video where everybody else was either. The whole thing was locked down or in one. Some cases some people were kind of barring CNN signal because everybody was like, Oh, we got to show this, we got to show this. We don’t know what’s going on. So it’s an interesting time. If you were a news, you got this Emmy, but it was doing that and everything else. I think the thing you probably will know me more for would be the first live first. Video Pictures of the shuttle breakup in 2003 into Dallas, Texas. Yeah. Or, as I call it, yes, I made the president leave his Camp David on vacation to come and address the world about what’s going on. Yeah. So just that kind of story and just breaking news and things of that nature. But yeah, that was the me and some other parts.

Stone Payton: [00:57:55] You know what is interesting background? All right. If people who are listening would like to have a conversation with you or someone in your circle, what’s the best way for them to reach out and connect with you? Well, I’m thinking LinkedIn may be a place.

Cedric Allen: [00:58:08] Linkedin LinkedIn is the place I usually sit, everybody. There it is. Cedric Allen on LinkedIn. You’ll see me with the microphone and everything else. And that would be the easiest place. I also have a couple of showcase pages. I’ve done some upgrades on the bridge with God Ministries just trying to be very selective because a lot of things I do kind of mix with each other. So but the LinkedIn profile page is the better page for me. I also have a little bit of YouTube, a couple of videos, but it’s just a little bit of everything else. But go to the LinkedIn and everything else that’s I’m killing out all these, but

Stone Payton: [00:58:43] My own subjects phone. You guys are hearing,

Cedric Allen: [00:58:46] Yeah, the other alarm, because usually during this time I’m usually either up or I’m already at somewhere and I have this back in the brain thing of, OK, where’s my time?

Stone Payton: [00:58:55] Were you already admitted that you’re one of those busy guys? All right, so one more time just link the LinkedIn thing. Let’s make sure we get

Cedric Allen: [00:59:01] Them to that. Yeah. Linkedin.com, I believe slash Cedric s Allen looked me up there. You’ll find me a senior pastor, shepherd and everything else with LinkedIn and all these other things. Easiest thing I always check with people, especially when I’m doing all these things. Remind me where I met you because if I don’t remember and it’s good for everybody, it should be like, Remind me where I met you because there are weeks where I could. I used to joke and I could still do it by the time Friday come, so I could be in Hawaii on a Zoom meeting at five by five p.m., right? Because it’s just that many things because in person versus in different places, depending where I’m going.

Stone Payton: [00:59:40] Well, thanks so much for coming in today, man. Don’t be a stranger. I’m quite sincere about that. I think it might be fun. It might be fun to have. I think you’ve got a group of kids that our buddy John Cloonan was talking

Cedric Allen: [00:59:52] To right at Cooper’s Prep Academy, where there’s pre-K to 12. It’s hybrid learning is Christian, but it’s not. We don’t go so far in certain things, but it’s about how would people find a compass is really about them. Find out what they want to do, how they want to do it, and they and what. John Cloonan with audacity marketing. He came by two weeks ago and was talking to our middle school class that was just starting to do their own business and do entrepreneurs business entrepreneurial class. And now they have the the new they’re going to kill me because I’m trying to remember this as early for the new snack shop there. I think they called it, I got they’re going to kill me for this one,

Stone Payton: [01:00:37] But we’ll get them in here to talk about it. Maybe, or we’ll take something out there and put them on a Business RadioX anyway. Yeah, yeah. We have a great affinity for young entrepreneurs, right? Right. And we don’t we want to invest in that. So you and I have lots of reasons to connect on on different things.

Cedric Allen: [01:00:52] And one more thing I’m going to say hello for sure. Connections 12:00 noon Every first and third of the month on Wednesday at 12 o’clock. It’s for a Christian business, people connecting to everything else. That’s how Marie and I kind of met a little bit over online. But we haven’t first time face to face as I knock over the microphone because I’m crazy and having too much caffeine here. But it’s one of those things that I do producer and camera work for them, and I’m right across the hall from, of course, you as you know. But yeah, we never we see each other, but we’re never doing shows at the same time because.

Stone Payton: [01:01:27] Well, we’ll have to do some more, we’ll have

Cedric Allen: [01:01:29] Definitely,

Stone Payton: [01:01:29] Definitely. Thanks for coming in and hanging with us and thanks everybody. It’s been a great way to spend a Tuesday morning. Thank you. All right, John, you are more than welcome. This is Stone Payton for Cedric Allen, Marie Davis. Sheila, I don’t remember your last name,

Sheila Eads: [01:01:46] Sheila Eades

Stone Payton: [01:01:49] And Rhett Farris and everyone here at the Business RadioX family saying, we’ll see you next time on Cherokee Business Radio.

 

Tagged With: Georgia Center For Employee Ownership, marie davis, Rhett Farris, Sheila Eads

Jason Graub With Tourial

February 25, 2022 by Jacob Lapera

Tech Talk
Tech Talk
Jason Graub With Tourial
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JasongraubJason Graub is the co-founder and CEO of Tourial, a product experience platform which enables technology companies to drive growth with interactive product stories.

Prior to Tourial, Jason started his career in public accounting with KPMG before becoming a startup founder and executive with GamePlan and Gather Technologies. With Gather, Jason lead the partnership marketplace strategy as well as being general manager of EventUp.

Jason brings both his prior financial and operator experience to lead the Tourial team which has experienced 10x revenue growth in the past 12 months and recently raised a $3.4M seed funding round.

Outside of work, Jason enjoys staying active outdoors as much as possible, hiking and camping with his friends and family.

Connect with Jason on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Coming to you live from Atlanta, Georgia, it’s time for another episode of tech talk with your host, Joey Kline.

Joey Kline: [00:00:16] Welcome to tech talk, everyone. We have got a great local entrepreneur on today. Jason Graub, CEO and co-founder of Tourial. Jason, how you doing?

Jason Graub: [00:00:26] It is great to be here. Thank you for having me.

Joey Kline: [00:00:27] Good. Ok, so you know, we have all different types of CEOs and execs and co-founders or no founders on the show. And so today we’ve got both a CEO and a founder and a company that just raised a little bit of cash. So I think we’re going to have a lot of fun diving into what you guys are doing. So first of all, trial spelled t o tutorial for everyone out there listening so you can google them headline What do you guys do?

Jason Graub: [00:01:00] Yes, a really high level. We provide a way for software companies to build interactive product experiences of their software, really focusing top of funnel on those marketing use cases. So the first time a potential buyer ever sees your product experiences, your product interacts with your product. That’s where you can use a tutorial like experience to give them a really good feel for what they’re actually going to be going through the buying process about

Joey Kline: [00:01:23] Ok, and we’re going to try in as best as we can audibly audio to recreate that experience, right? But for anyone listening, it is actually very cool. If you go to their website, you will really get to see how it works. But just as best as you can describe it to folks who are listening, how it works?

Jason Graub: [00:01:39] Yeah, the basically I would say the way it works is you’re going to click on one of these toriola experiences and then it’s all interactive. So you’re actually clicking through the full experience of, let’s say, imagine, you know, you go to your website, you go walking through what it’s like to be actually being using the Tawil platform. So our own tour actually has a persona. So like, imagine you are a VP of marketing at Asana and you’re trying to share what Asana does as a platform to what gives you an interactive way to walk through that without ever having to log in for Asana, for example. So this is all exists outside of the platform.

Joey Kline: [00:02:10] Yeah. So OK. So as opposed to maybe a rep or we’re going to talk about how this kind of interacts with sales and marketing a second. But as opposed to a rep describing this to someone on the phone, we are basically looking at a video of someone going through the software as opposed to you trying to figure it out yourself, what it does.

Jason Graub: [00:02:31] Exactly so. Video But more interactive in the sense that the buyer, the visitor, is the one who’s actually clicking through it. Whereas a video is a bit more passive, it actually forces the person to kind of engage, and that process allows them to educate more on what the software does.

Joey Kline: [00:02:45] Ok, so this is by the time they go, assuming they’re an interested buyer, by the time they go in to actually speak with someone from sales, they’re a little bit further along in their understanding of the product than they typically would be.

Jason Graub: [00:02:57] Yeah, it allows them to do more of that evaluation. And even to the point that some of our customers say that people will buy their software without ever having to talk to a sales rep.

Joey Kline: [00:03:05] Ok, so we we went there. So let’s let’s talk about that. Ok, so I can see a use case in which this it obviously depends on sort of how complicated and complex a sale is for a certain piece of software. I can see a use case in which this augments what marketing and sales are already doing, right. It leads more qualified folks to sales right off the bat. I can also see a use case in which this sometimes circumvents sales altogether. Or is it just is one of those the right way to do it? Does it just depend on the company? What what are your buyers prefer?

Jason Graub: [00:03:43] I think it really depends on how their marketing and sales teams are set up. So I would say the in the future, maybe bypassing that sales rep. But right now, it’s really how do you augment the process of using the sales rep to have a more qualified and meaningful conversation? So imagine all the questions that a sales rep might be having during a discovery call that they don’t really need to be having because someone has already answered those questions for themselves through a tutorial experience.

Joey Kline: [00:04:07] Ok, but I imagine that this is typically a product that is purchased by marketing as a way to send leads to sales. Or are you selling? Are you? So are you selling it to a CMO or a CRO or it just depends on the company.

Jason Graub: [00:04:21] More often the CMO, VP, marketing director, marketing persona. The biggest reason is the website is definitely the core place that someone is going to be experiencing material.

Joey Kline: [00:04:30] Ok, OK. So this is not something where and I don’t know, maybe this is in the future, right? Yes, right now, I can totally see how this works on the website and have experienced it myself. Is this something that let’s say an SDR is reaching out to prospect they embed something like this in an email for them to experience? Or does that not? Is that not a functionality right now?

Jason Graub: [00:04:52] Yes. So you get hyperlink it in an email. Ok, would it embed like a video? There’s some technical limitations with Gmail that prevent that. Yeah, but we do have a lot of companies that will really have their outbound sales team, for example, say, Hey, check out this tour and you click on that and it would open. Fall, a kind of microsite experience that that trail goes through.

Joey Kline: [00:05:09] Ok, very cool. So, you know, I imagine your pitches like we live in a very, very crowded universe of B2B software. And this is a way for people who use trial to stand out to their buyers. Yep. Ok. So I brought up B2B software, which of course, I imagine is quite a robust prospect for Toro’s own sales efforts. Are there are there specific types of software companies that work best with L’Oreal?

Jason Graub: [00:05:39] Not really. I would say we have customers that really span SMB through enterprise and really any type of software. Even some companies that have like hardware. So if you think about IoT companies like a samsara can get a lot of benefit from a tool like Turrell because you can not only show how your software works, but because you’re using just screenshots and videos of the software to build it. You could actually show your hardware in relation to that software kind of the full product value.

Joey Kline: [00:06:03] Yeah, OK. And so, so hardware or software both work. I imagine that this is typically something that applies to an inside sale, a sale that happens over the phone or the internet as opposed to, you know, I mean, I guess maybe it could be the first step of someone going to actually see a prospect in person. But I imagine most of this is applies to inside sales,

Jason Graub: [00:06:23] Especially, I think, in 2022 with the pandemic. Yet most sales are definitely inside. Yeah, we do get requests for like a downloadable tutorial feature. So if you imagine you’re at an event or you are doing door to door sales that you could have that Turrell pulled up without needing Wi-Fi. So that stuff is something that we’re considering.

Joey Kline: [00:06:38] What what is your what are folks doing now? Right? I mean, it’s actually I slight slight tangent. So I recently had Jeff Perkins, who’s, well, he’s now the CEO of Park Mobile. He was the CMO, and he wrote a book that everyone should get because it’s very good. It’s called How do not suck at marketing? And it is. He’s been a marketing guy his whole life, and it’s really just about the massive number of technological changes that people in marketing have to keep up with. It’s when I really started to think about it. It’s really unlike any other function, except I would say sales as well, which somewhat, you know, kind of go together in terms of how much you have to keep up with. So that lead in what are the folks you’re talking to doing now? Is there something that is similar tutorial? Is this a total paradigm shift in terms of how people have their prospects experience a product at the front end of the funnel?

Jason Graub: [00:07:38] So I think there is without a doubt, a paradigm shift that’s occurring right now. The biggest thing being driven by the buyer. So if you think about from a B2C side, we’re all going to Amazon and we can buy something and have it at our door, potentially the same day. That urgency that need to feel the product see the product earlier is now kind of coming into the B2B space. So you think about as a marketer, you really want to be showing the product as early as possible because there’s an impatience, I think, with humans in general in this day and age that people want to be able to experience whatever they’re buying earlier. And you know, I think there’s also that stigma of getting on the phone with the salesperson. So the less you can force a potential buyer to do that and kind of match the way they want to purchase software, you’re going to have more success. Yeah.

Joey Kline: [00:08:20] So the the first job that I ever had out of college was as an SDR. And I’m thinking, I mean, this was around 2008, 2009, and then it seemed like buyers were bombarded with so many forms of information. Now, you know, it makes that time look, you know, laughably pedestrian. And so I imagine that this is very welcomed by the folks that you work with. What are some of the different ways that people that marketing uses this tool?

Jason Graub: [00:08:52] So the website is therefore the primary way, but you could have one tutorial on your website. You could have 10. It really depends. Are you trying to show kind of the whole product experience? Do you want to show different features, maybe how a certain integration works? So the website, I think as the core primary use case, that’s the main way when someone hears about a company, they’re going to go to their website and check it out. You want to give them that product experience on the website that will enable them to at least get some of the information that they would want as part of that initial evaluation. Outside of the website, you have outbound sales, like you mentioned, is definitely a really, really big use case with emails. So being able to say check out a Two-Year in an email really quickly and easily. Linkedin when I was actually selling toil originally a couple of years ago, a lot of what I would do is I would take a tutorial link and I would pop it into LinkedIn message and say, Hey, just check this out. All they had to do is open it up, and they were able to experience whatever that was without ever having to talk to someone.

Joey Kline: [00:09:47] Yeah. So I’m thinking about I mean, it’s really as sort of the proof is in the pudding, right? So you talked about selling. Ok, look, typically co-founders and, you know, are the chief salespeople for a period of time. So are you getting to the point where you all have a dedicated sales team who is a. Course using trial to sell trial, or does most of the onus still fall upon you and, you know, the other executives?

Jason Graub: [00:10:14] Oh yeah, so we definitely we brought our first sales higher actually about a year ago. Ok, I’m a director of sales and then we have been steadily building out our sales team over the last year. So we have about three account executives right now. It’s been really effective and we obviously use tutorials ourselves, got to practice what we preach and all of our outreach.

Joey Kline: [00:10:31] Well, and I imagine that it helps you sell. Oh yeah. Yeah, absolutely, right. It’s, you know, they’re sort of. They’re buying the experience. So do you have any stats in terms of, you know, comparing what’s say after six months, what a marketing department was doing before to after using trial? You know, whatever it is, how many more qualified leads they send to sales, how many more deals close. Are there any metrics like that that exist?

Jason Graub: [00:10:58] Yes, I’d say the leading to metrics that we really focus on are the volume and the quality of those top of funnel leads. So when someone implements a trial, if they have their data tracking set up pretty well, they’ll see typically between a two to three x increase in the total volume of leads. Not only that, but it’s a little harder to quantify quality. But overall, our customers will also see that the quality of those leads is a lot higher because those buyers have evaluated the different tools already, they’ve already kind of gotten a feel for it so they can disqualify themselves earlier in the process.

Joey Kline: [00:11:30] Ok, less people who sort of fall through the cracks and proved to just not be serious buyers.

Jason Graub: [00:11:34] Yeah, it’s kind of like all of us have been on a sales call and we realize halfway through the sales call that we’re not really interested or not qualified, right? How do you avoid this?

Joey Kline: [00:11:41] Let’s take the call. Yeah. So in looking at a trial, it’s clear that there’s an art to it, right? There is a design esthetic to it to make it visually appealing, as well as intellectually appealing. So when when you are working with VP of marketing for Company X and they actually end up becoming a customer of yours, is it intuitive for them to set up trial? Do you have consultants and guides who sort of help them design it? How does that work?

Jason Graub: [00:12:10] Yeah. So there’s kind of three elements to when you actually would, you know, let’s say you sign a contract with trial to having these tours live and using them in your website. The first element is the builder, so that’s actually building the actual toilet experience. That’s all. No code, so a marketer can do that themselves. They don’t necessarily need a designer or design experience to do that. Then there’s actually putting it on the website. So that sometimes takes a little more technical experience. We do have a pretty easy embed code, so you can put it in an iframe, which most web designers or marketers are familiar with. And I think the last and most important component that we’re really starting to focus on now, which is all of the engagement activity that you can understand that where people are doing what they go through a tutorial. So imagine you want to understand what John Doe does. They actually go through a drawing your website and then they submit a lead. You’re going to want to make sure that the sales team understands that John Doe went through that tutorial and what he did because that might, you know, build a much stronger sales relationship if you know what they’re interested in before the call ever happens.

Joey Kline: [00:13:05] Sure, it’s you have to do a little bit less discovery. Exactly. Ok. And I think that you all recently released an integration with HubSpot, right? We did. Ok, so tell us a little bit more about that.

Jason Graub: [00:13:15] Yeah. So that’s right along the lines of that engagement activity. So it’s the first integration we released like this, but it basically allows anyone who uses HubSpot as their marketing automation platform to basically add toil to their website under their subdomain. And when they do that, as long as the company knows who that person is, whether it’s through a lead form tutorial or whether it’s through a lead from through their own website, they would have all of the data of what happens in that trial. So that’s the amount of time they spent. What did they click on? Did they finish it? All of that activity will actually log into their HubSpot account for their marketing and sales teams to use.

Joey Kline: [00:13:49] Do you think that this sort of technology could be applied to something that isn’t a piece of technology, software or hardware, maybe more of a a service or an experience provider?

Jason Graub: [00:14:02] Oh yeah. Early on, I would say we got pulled in a lot of different directions of people wanting to use tutorial for all different types of tools. I think one of the more interesting was it’s like real estate listings. So imagine being able to create a tutorial of an actual property. Yeah, and just taking pictures, and you kind of have tool tips and hot spots that kind of walk through the different elements of the property. So we definitely have people that have gotten pretty creative. But our bread and butter is definitely still focusing on technology companies.

Joey Kline: [00:14:28] Ok. That’s right. It’s look, obviously at this point in your growth, you got to you got to focus. Yeah, yeah. And of course, as a commercial real estate guy, that’s, you know, sort of was in my head. That would be very interesting, although I imagine that, you know, maybe those brokers out there who represent the landlords, you know, maybe want to be able to do that in person. Yeah. Ok. So so let’s talk a little bit about you. Ok, how did you get to Atlanta? How did you start to trail? What is your entrepreneurial journey?

Jason Graub: [00:14:58] Yeah. So I actually started my career up in Philadelphia, which is where I’m from. I spent my first four or five years in public accounting. Very different. Then software and startup world. So I’m actually was a CPA, realized pretty early on that I didn’t want to be an auditor for my whole life and started my first company actually out of that. So it was called game plan, which was kind of like a collaborative version of Yelp. But that was really the start of my startup journey, and I would say that I learned a lot from that failure and kind of going through that process of learning what not to do. And the biggest thing the biggest component of game plan was it actually introduced me to the founders of Gather Technologies, which was a software company based down here in Atlanta, Georgia. So I met those founders, and when it was time to move on from game plan, they actually created a role for me to gather to run the marketplace arm of their business. So I was actually managing partnerships with Yelp Open Table. And I was actually the GM of an internal marketplace they owned called Event Up, and that was where I met my co-founder, Andy. So Andy was on the marketing team. I was running the marketplace side of the business. So both kind of in marketing, in some form, within within gather. And that gave us the opportunity to build that friendship, build that trust. And then when Andy kind of had the light bulb moment for tutorial, he brought me along about six months later as a co-founder.

Joey Kline: [00:16:11] Ok? So yeah, it’s just, you know, we all have these moments and things where we just never know where something’s going to lead us. I’m curious about your your background, right? You go from CPA, which is typically a very predictable, rote tasks. And and look, my wife is a CPA and you know, we have a very good balance in our family. You know, she is the risk averse one and I am the risk embracing one. It works very well. So do you think that you have somewhat of a risk averse personality and you kind of pushed yourself to get past that to become an entrepreneur or had you always has always had this in you and whatever anyone wants to glean from you, being a CPA doesn’t really have anything to do with your risk profile.

Jason Graub: [00:16:59] I would say it was. I always had this in me. I think during college is when I started to really explore entrepreneurship, but by the time I got more into it, I also had that job offer from KPMG and I was ready to, you know, have a secure job offer and kind of been that risk averse side of me. But I think early on, it took me about six months to a year to realize that that wasn’t really for me. It wasn’t exciting enough and it was I wanted more of a challenge where I could really kind of build something that was my own.

Joey Kline: [00:17:23] Yeah, yeah. I think if you have that in you, it is. It’s impossible to turn off and your biggest regret in life generally becomes if you don’t scratch that itch and you wake up several decades later and you know, you wonder about what could have been. Oh yeah. Yes, it is. It is very. It is not only very helpful to know what you want to do, but I think even more helpful to realize very quickly what you don’t want to do with your life, right? Ok, so you met you met your co-founder at Gather. And did it take much convincing or the second that he kind of showed this to you were like, Yeah, that’s that’s awesome.

Jason Graub: [00:17:58] I would say didn’t take me as much convincing as it took my wife. I think that first failure was hard, but I learned a lot from it. So it definitely took a lot to kind of take that leap back into entrepreneurship, especially because it was right around the time that the pandemic hit. So it was definitely a big decision to move forward. But I think when I talk to customers, when I talk to people about what Tokyo was and I saw the excitement, I knew there was something there and it was something that I really wanted to explore.

Joey Kline: [00:18:24] Yeah, sometimes you just got to say, screw it and, you know, go for it. Yeah, that’s great. And so do you. You you obviously have many moments where you say to your wife, I told you so right, because that’s a totally healthy thing for a husband to do.

Jason Graub: [00:18:35] Yeah, I would say you definitely have to bite my lip on that one.

Joey Kline: [00:18:38] Yeah. Yeah, OK. So, you know, I alluded earlier as to how I think marketing and sales change so quickly. And I am. Well, look, you probably have opinions on the future of marketing, sales and Torrijos place in that world. But I’m curious if there are any, you know, besides how Toradol is going to be fantastic and make marketing and sales, you know, even more effective. What are your thoughts on where marketing is going, where sales are going and what the challenges are that lie ahead in the next five years, folks who run those verticals?

Jason Graub: [00:19:13] Yeah, I think the transition is more towards. I think product lead is a very buzzy term right now and the marketing and sales world of getting people to experience the product earlier. But I think it’s really all about the buyer. And I think the farther we go over the next five years, it’s going to become more about the buyer and what they want, what they’re looking for and understanding that as early as possible. So Tawil are many other tools that are also working on this think give have to entrust radius, which are two marketplaces that collect that social proof the reviews from customers. If you combine things like that with a total editorial, you can really kind of build a full picture of what someone cares about and better understand. Companies can better understand to be aligned with their potential buyers based off of that.

Joey Kline: [00:19:57] Was it ever not about the buyer?

Jason Graub: [00:20:00] I think the the company had the leverage. So if you think about historically, you had to. Call a number, you buy something, right, so the company you really still had all of the leverage, the more digital we’ve become, where people can buy things themselves, online companies are losing that leverage. The more they lose that, the more they’re going to have to kind of adapt to the buyer.

Joey Kline: [00:20:19] Ok. I can understand that right buyers have more information than they ever have before they go into the sale knowing more than they ever did before. And so the role of the salesperson changes. So for for people who are getting into a sales career, it’s it’s very different than if you did it. Frankly, I think even 10 years ago, let alone 20 or 30, right? So what are the skills that people who are coming up in sales have to have? They didn’t maybe a decade ago.

Jason Graub: [00:20:48] I don’t think the scales have changed all that much. I think you’re still focusing on the problems of the buyer, right? I think that is going to still be core to sales. I think the way you think about sales where you’re running this really long multi demo type of sales cycle is definitely changing. I think a sales assisted buyer process is something we’re seeing a lot more of where, you know, they may actually be in the product, they experience the product and at certain milestones, that’s when sales gets involved and says, Hey, I saw you did this in the product. Maybe it’s time to have a conversation and see how you can take advantage of our of our software more, more in depth.

Joey Kline: [00:21:23] And I would imagine. Ok, so you probably have a set of salespeople that is lower on the totem pole that doesn’t like this because their value was providing information. Ok. And now, of course, that information can be, you know, gleaned online. There’s probably another higher level of salesperson that likes this shift because they can focus their focus, their time on those higher value activities.

Jason Graub: [00:21:50] Yeah, I would say the a good salesperson doesn’t really get scared by trial because they know where their real value is, which is not just kind of walking through a vanilla demo of the of the of the product.

Joey Kline: [00:22:01] Yeah, that’s right. That’s right. That’s that’s probably not a not a path to job security. Yeah, OK. So Toriola recently raised a round of funding, which is very exciting news. And what are your plans for the next 12 to 18 months in the growth of the company?

Jason Graub: [00:22:18] Yes. We just recently raised our seed round, which was led by Bonfire Ventures. They’re actually based out in Los Angeles. They really kind of aligned with our vision for where we want to take the company, which is this is not about just being super super product led. It’s about building something that that address to this trend that we’re seeing, like we just talked about this paradigm that we’re seeing where it’s all about the buyer. And if you can address the needs of the buyer earlier in the sales process, earlier in the marketing funnel, you’re going to have more success. That’s really the hypothesis as we start to build the business and scale the team, especially yeah. And focusing on the product roadmap that is going to really build those features that our buyers are going to want.

Joey Kline: [00:22:58] Ok, so so let’s talk about the fundraising process. I remember when I was having these conversations even just five years ago, most funds were being raised from the West Coast or the Northeast. Now, obviously, you just described a process that was led in on the West Coast, but more and more in Atlanta. There have been enough an infusion of capital, enough successful exits that I find people, you know, I feel like more than at least more than half the time, you know, someone’s got a seed round that’s led by an Atlanta based investor. So I am curious what was there a specific reason for looking outside of Atlanta? Did it just happened that way? What was that process like?

Jason Graub: [00:23:37] Yeah. So we actually raised a smaller pre-seed round about a year earlier, which was led by Nole Ventures, who is local here in Atlanta. You know, we had we really are fond of the Atlanta VC community. I think the biggest thing was we wanted to talk to as many voices as possible that would align with our vision and really understand the problem that we were solving. So we now I think I talked to about 40 different VCs over the course of a couple of months. The biggest thing with Bonfire is they got it. It wasn’t even really a pitch. It was really a conversation about the problem and understanding, like our vision for where we want to take things. The company

Joey Kline: [00:24:10] Yeah, it’s they sounds like they just felt like partners as opposed to, you know, someone who just wrote you a

Jason Graub: [00:24:15] Check. Exactly.

Joey Kline: [00:24:16] Yeah. Yeah, that’s very cool. So this is, I guess, this is your second time in the CEO seat. You know, first with your own, you know, your first venture back in Philadelphia and now with Torrio. What? And of course, in between there you you know, you work for someone else, right? You know, certainly still, you know, a growing company, but you worked for someone else. So what have you taken from all those different experiences into your leadership role now? And how does it change as you kind of go to this next phase of the company’s growth?

Jason Graub: [00:24:48] Yeah. And I would say it even starts earlier than that at KPMG. I think about the all of the things that I learned at KPMG just to be a professional and really communication skills. As I think about the startup journey, you know, game plan was really learning at the earliest stage what to be looking for in terms of how do you get to product market fit. So I think that was the failure at game plan was we never really were solving a true problem and that made it really hard to grow as a business. You know, as we moved to gather obviously a different stage of a business, it was private equity backed at about one hundred employees. So I really got to see a full software company in every different component of that business. So I could see a full engineering team. What a marketing team a sales team looked like. Get a full feel for how those teams operate, the processes that go into all of that. So that gave me a feel for OK. Pictorials. Not there just yet, but kind of where we’re moving towards. And then obviously, I think over the last couple of years editorial solving. Invalidating those biggest pain points from those previous experiences I had.

Joey Kline: [00:25:52] Yeah. Ok, so someone actually asked me this at dinner the other night, and I thought this was a great question that no one has ever asked me What is the most? What piece of your job has been the most surprising to you or would be the most surprising to someone else that you have to do on a day to day basis?

Jason Graub: [00:26:12] Yeah, I think I think it’s all about the people when you get past about 10 to 15 people, employees on the team. And I think the CEO role, you know, that’s very glamorized. But I think it’s really about thinking about how you build the right team, the right culture, and it’s easy to say that. But it’s another thing to go out and actually do that and to bring really great quality talent onto a team.

Joey Kline: [00:26:34] Yeah. Ok. So so that being said, what is the culture that you’re looking to foster? Who who are the type of people that help to realize that vision?

Jason Graub: [00:26:46] I think at this stage, the biggest thing that we look for people that are self starters, it’s really hard to train at the earliest stages of people that, you know, you know, maybe someone who’s straight out of college that doesn’t have that professional experience yet. So we really need employees that can understand what they’re doing, be self starters, kind of carry a bag and really kind of run with things. You know, we can set the vision as founders and leaders, but it’s really about empowering everyone on the team so that they know what they’re doing and they don’t have to rely on us all the time.

Joey Kline: [00:27:17] How do you try and suss that out in an interview process?

Jason Graub: [00:27:21] Yeah, it’s really about asking the right questions that get at not necessarily technical skills. So I think when you think about a typical interview, it’s really focusing on hard skills that they may have, but it’s asking questions about, you know, an experience they had where they kind of went above and beyond, or they helped out someone else who wasn’t necessarily on their team questions that get at the really the grit and their personality and how they think about working as part of a team, especially at this early stage when things are changing and evolving really, really rapidly.

Joey Kline: [00:27:49] Ok. Are there any interesting books that you’ve read recently that you think have been helpful in your journey, either as an executive or as a co-founder?

Jason Graub: [00:27:59] I just read death to meetings, which is very was very, very helpful. I think, you know, as a company, you start to realize after you’re at, you know, you kind of pass that five to eight person stage where everyone is really aligned and you can kind of just talk generally, you know, whether it’s through slack or email and you get to a certain point where you start to rely on meetings too much. So reading that book really allowed me to understand, where do we need meetings? But really, where can you also then rely on a certain asynchronous communication to keep everyone aligned on the team?

Joey Kline: [00:28:28] Ok, so so is most of your time right now. Spend on hiring? Is it spent on strategy? What are you doing with your day?

Jason Graub: [00:28:35] All the above. Yeah, yeah. We’re growing pretty quickly. So hiring is definitely a top priority strategy and understanding with the product talking with our customers. So I’m still pretty involved in the day to day of the business as we bring more leaders on the team that’s getting less and less so. So it’s also more important that I work with our leaders, coach them up so they can also understand what you know, what’s going to be expected and understand that

Joey Kline: [00:28:57] Vision and how have you found the the talent atmosphere right now? I feel like most of the technology companies I talk to, they’re having a hard time with technical talent. Maybe not so much sales and marketing talent, but it just seems like it’s extremely competitive out there.

Jason Graub: [00:29:15] Yeah, I would say it’s really hard across the board. Yeah, technical talent and marketing and sales. It’s really challenging to find really competent individuals and especially you have prior experience in software. I think that’s the biggest thing. Software companies definitely operate a little different and a more traditional company, so it’s hiring people that can understand that coming in makes it a lot easier for them to ramp really quickly.

Joey Kline: [00:29:40] Is this an issue of because unemployment is so low, right? So is it just that, OK, you hear about people who are quitting their jobs and moving on? But is it that at the level of employee you’re looking for that they have moved on to someone who’s made them, you know, just a large company that’s made them an incredible salary offer that cannot be matched by early stage company? What what is the reason that it’s so hard to find people right now, especially in a place like Atlanta?

Jason Graub: [00:30:06] Yeah, I think there’s there’s a lot of money out there for one. So there’s a lot of investments being made in the software space. So a lot of companies that have a lot of capital that they can invest in employees, that’s what’s one part of it. But the technology sector is also growing so quickly that the employment base can’t catch up to it. So if you think about experienced individuals that you know, Salesforce are desired by all 50 other companies that may be local here that are going after that same talent. So the the the the movement, this entire industry is growing so quickly that you can’t build the experience behind it. And I think that’s

Joey Kline: [00:30:41] Making it harder. Right. It’s like you can’t graduate them from Georgia Tech quick enough. Exactly. Yeah, no. Look, it is amazing. It’s like, you know, I got. Term sheet in my inbox every morning, and you just look at not only the volume of companies every day that are announced, they’re being funded, but the sum of money they’re getting. And yeah, you wonder, who do all these companies really have something amazing to offer to the marketplace? And then to your point, where all the people who are going to work at this company come from? That that is a good point. So if someone is listening to this and this has sparked their interest, how do they get in touch with you? How do they get in touch with toil to find out more about what you do see?

Jason Graub: [00:31:23] Go to TerraCom. It’s definitely the easiest way to take that tour right on our website. You can sign up for our call with our sales team if you want. So it’s we make it super easy. It usually takes. You could take one sales call and you could be on board on editorial this week.

Joey Kline: [00:31:36] Very cool. Ok, everyone. And again it is spelled t o u r i jl. Jason, thanks a lot for coming on.

Jason Graub: [00:31:43] Thank you. Thank you for having me.

Joey Kline: [00:31:44] Sure thing.

Tagged With: Jason Graub, Tourial

Gina Lokken With GinaMarie Coaching

February 23, 2022 by Jacob Lapera

GinaLokken
Austin Business Radio
Gina Lokken With GinaMarie Coaching
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GinaMarie

GinaLokkenGina Lokken, Executive Coach at GinaMarie Coaching

Gina is passionate about helping female entrepreneurs, business professionals, and leaders infuse God into their everyday personal and professional lives so that they can become the person He designed them to be. She firmly believes business and faith do not have to be separate, and business does not have to be boring.

Gina specializes in strengths-based leadership and team building, creating cultures of joy through neuroscience practices, leadership and communication training, and creative coaching methodologies that propel her client’s past what they originally thought was possible!

Connect with Gina on Facebook and LinkedIn.

What You’ll Learn In This Episode

  • Formulate a professional strategy to turn passion into achievable goals and timelines
  • Avoiding or overcoming seasons of burnout
  • Maintaining Momentum
  • Importance of finding mentors
  • Importance of growing where you’re planted

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Gina Marie with Gina Marie coaching welcome.

Gina Lokken: [00:00:44] Hi Lee, thank you so much for the opportunity to be here.

Lee Kantor: [00:00:47] Well, I’m excited to learn what you’re up to. Tell us a little bit about your practice. How are you serving, folks?

Gina Lokken: [00:00:52] Yeah, I am an executive coach, trainer and speaker. I focus a lot on strength coaching. I’m sure a lot of people are familiar with strengths Finder, which is now called the Clifton Strengths Assessment. So I work with leaders and teams and helping create cultures of joy, and then I also work with Christian women entrepreneurs and coaches.

Lee Kantor: [00:01:14] Now let’s talk a little bit first about the strength training for those who aren’t familiar. That’s I guess it was based on a book a while ago, and now it’s a whole coaching practice built around it, but that’s about emphasizing strengths and kind of bolstering weaknesses.

Gina Lokken: [00:01:33] Yeah, it’s more about the management of weaknesses. We don’t want to completely negate our weaker areas because that wouldn’t be very responsible of us. So we offer people the opportunity to understand their top talents, which are their strengths. So if you take the assessment, it’s the ones towards the top of their assessment. And they. Have the ability to work on those and master those talents into strengths and then manage their weaknesses.

Lee Kantor: [00:02:09] But it’s about kind of wringing out the most from your strengths while shoring up the weaknesses.

Gina Lokken: [00:02:16] Yes.

Lee Kantor: [00:02:17] So for some people, that might sound counterintuitive that they if they have a weakness, they want to focus in on that and spend all their time and energy and kind of bringing up that weakness. So it is no longer a weakness. Why is it more beneficial to kind of wring out the most out of a strength?

Gina Lokken: [00:02:34] We want to work and spend the majority of our efforts time and money on working on our strengths because those are the things that we are naturally good at. We naturally gravitate towards and we can excel really fast when we focus on our strengths. This all started with Donald Clifton, and he found that there was a group of 10th grade students. They did a research study to see if they could increase their speed reading techniques because the state of Nebraska was in an educational crisis due to their reading levels being below the national average and two groups emerged. It was the naturally talented readers and the not naturally talented readers, and some very interesting results came from that. And that’s where Gallup kind of was birthed through this study was the not naturally gifted students they were reading at about ninety five words per minute, and after the speed reading techniques, they went up to about one hundred and fifty words per minute. So this is comprehension and the gifted, already gifted students for reading at a remarkably high rate of three hundred and fifty words per minute, and they went up to two thousand nine hundred words per minute. So that was about a eight hundred and twenty eight percent increase because they were focusing on something that they were already good at.

Lee Kantor: [00:03:57] And then they took that kind of concept and then they’ve deployed it in lots of different areas for other people in different. That’s kind of agnostic in terms of the way it works in other areas as well, not just obviously reading comprehension.

Gina Lokken: [00:04:12] Yes, and all in all areas.

Lee Kantor: [00:04:15] So now what kind of compelled you to be gravitate towards this kind of work in terms of leveraging strengths?

Gina Lokken: [00:04:25] I found in working with a lot of my clients that there was an overall struggle to find clarity and confidence and in who they were and what they had to offer because the things that naturally that we naturally gravitate towards and we’re good at, we wonder why other people can’t do it because it just seemed so easy. But they could never express the language to say, This is who I am. This is what I’m good at. This is what I should be focusing on. So strengths really gave them the clarity they needed to either find a position that was a better fit for them, develop questions to ask an organization to make sure the organization is a good fit for them or just help them with the overall direction of the their business and what they should be focusing on because it gives them joy and then they can delegate or ditch the other things to other people, or just stop doing them altogether. And that really creates this level of acceleration. Personally and professionally, for them, when they can do that because it just brings them joy to focus on what they’re good at.

Lee Kantor: [00:05:43] Now is there kind of a trap, though, when it comes to this in terms of when I’m kind of following my bliss or the things that I really love to do? They might be something I’m passionate about, but it may not have kind of a business case around it that I can get other people to pay me to do that specific skill.

Gina Lokken: [00:06:06] Yeah, sometimes there are things that we are passionate about, but maybe we lack the skill or the practice. So there is some discernment in that, and that’s where coaching can really come into play in helping people really decide if this is something that goes with their strengths, that they’re passionate about, that they should be moving forward on, or if it’s just something that is more of a hobby that brings them brings them joy. So that’s where the coaching piece really comes into play.

Lee Kantor: [00:06:40] So can you talk a little bit about how when you’re working with your clients, you’re helping them kind of not only discern what their strengths are, which I’m sure some of them wants? You tell them they’re like, Oh, that makes sense, but then also help them say, OK, now let’s take this strength and then we can really leverage it in this area here. And then you have an opportunity here to really kind of transform or transport your business to a new level.

Gina Lokken: [00:07:04] Mm hmm. That’s kind of the fun thing. As a coach for me is the more that I bring people through this process, the more I can see how talents really play on each other. I have I do not have responsibility high, but I do have a chief or achiever activator and futuristic. And so people that know me would probably say that I do have a responsibility high, but I actually don’t. It’s because of that combination of three talents. So talents, there’s four domains the Clifton strengths, domains there’s executing, there’s influencing, there’s relating. And then there’s strategic thinking. And when we have talents in our top five or top 10, those will play on each other. And if they’re in the same domain, they will amplify each other. And if they’re in different domains, they modify. So that’s one way that people can kind of mitigate those weaknesses is by combining and mastering some of their top talents and playing on those to overcome some of those weaknesses.

Lee Kantor: [00:08:19] And then is it the very start of a relationship? You’re doing some sort of an assessment to kind of say, OK, these are these top three or four strengths. These are the top three or four weaknesses. So now we have at least a, you know, a starting point.

Gina Lokken: [00:08:33] Yes, I have all my clients take the full thirty four talent assessment. There are a total of thirty four talents that Gallup has found, and there’s no more, no less. So I have them all take that assessment and then I end up taking them through a five hour process. So five individual coaching sessions where I walk them through each one of their talents and we divide them up into three different categories so they have their top talents, their signature talents. Those are the things that they’re naturally good at, that they should be focusing the majority of their time on. They have their auxiliary talents, which are kind of in the middle part of their results, and those are the things that they can kind of turn off and on. They can do them very, very well, but they may not bring them a whole lot of joy. And I find that a lot of my clients that sit at a position where they go, Wow, I’m really, really good at my job. I just don’t understand why I dislike it so much. They’re typically sitting in that middle range of their talents, and then the bottom part are their non patterns, which is just kind of that nicer way of saying they’re they’re weaker areas. So we take them through that whole process and then we kind of create a personal development plan to help them move forward and start focusing more on those top strengths.

Lee Kantor: [00:09:56] And then once you develop that plan, is there some low hanging fruit like a listener could take today to maximize their strength?

Gina Lokken: [00:10:06] Yeah. So I always have people go to YouTube. Gallup has a plethora of short video lessons on each one of their talents. So if you can go there, you can learn more about your talents. If you just want to know what are my top five talents? You can go to Gallup’s website at Gallup Access and you can either get your top five and they send you emails and little action steps for each one of your top talents. Or you can go to that Gallup YouTube theme Thursday and learn more and dove deeper into into your talents.

Lee Kantor: [00:10:49] Now, in your practice, do you have a story you can share of somebody that you worked with once they were able to kind of see what their talent was and see what their areas of maybe struggle are and how you help them get to a new level? You’re coaching.

Gina Lokken: [00:11:07] For sure, I was working with a gentleman that has a consulting company, and he started going through the process with me and really latched on to some of the areas that he was struggling in with his clients, why some people weren’t moving as fast as he was, why he had to follow up and didn’t understand why people weren’t as passionate or forward thinking as he was in his business. So that was kind of a pain point for him. And going through this process, we did something called an energy grid, and that helps you write out all of the things that you do on a weekly or monthly basis, and then it has you rate them. And he found through this rating system some of the things that he really needed to delegate to somebody else or things that he could just drop altogether. And it was an eye opener for him. And when he was able to do this, he kind of restructured his team, and now he’s excelling at a really fast rate because he was able to start putting more focus on his top strengths and kind of ditch and delegate some of those other pieces that he was spending a considerable amount of time on weekly and monthly and just really move him, his business and his clients forward.

Lee Kantor: [00:12:32] Now, isn’t that one of those unintended consequences of if you’re spending a lot of time in areas of weakness that that is just energy depleting and you’re frustrated and it could cause burnout? And if you can align yourself with your strengths and things that are coming easy, then all of a sudden you start getting momentum and you start enjoying your work again.

Gina Lokken: [00:12:53] Exactly. And that’s my hope for all my clients that move through this process is they can just really sit in a place that brings them a lot of joy and understand that there are people that love to do the things that you don’t, and they’re a lot faster at it. They’re more efficient and it brings them joy. So it’s I’m totally for collaboration and finding those individuals that can really up level your business and your organization because you can see those gifts in them and give them the things that that they love to do and that you hate.

Lee Kantor: [00:13:32] Now, can you? Have you identified who your ideal client is? Is it that person that is a business owner that is kind of plateaued and is frustrated? Is it a corporate person that is maybe in a job that they don’t like and would like a change of scenery? Have you kind of narrowed down who is the optimal client for you?

Gina Lokken: [00:13:53] Yeah, I have. My optimal client would be Christian women entrepreneurs who are kind of starting their business or have kind of plateaued, as you said, where they’re feeling kind of stuck in. Not sure which direction to go. Very overwhelmed with all of the pieces of running a business and also those middle management individuals who are struggling to manage people or a team. They typically got a raise because a really, really good at managing processes and tasks and things. But then they get handed the the leadership role, and they’re not quite sure how to lead a team or manage manage people well. So those are those are the two clients that really thrive with me.

Lee Kantor: [00:14:45] Now you mentioned kind of faith based clients or is that how did you kind of stumble into that area? Was that your faith is important to you throughout your whole career? So you just wanted to incorporate that as part of your practice? Or is that something that came later on?

Gina Lokken: [00:15:01] Yes, it’s definitely something. When I opened up Jayna Murray coaching, that was extremely important to me. I don’t have the resources and the tools for adding faith based, faith based flavor, I guess you could say into the coaching, but I also understand that some organizations don’t want that in the training or in the coaching. So that is also something that I stay true to as an individual. But I recognize that not everybody holds the same beliefs as I do. So I’m very sensitive to that, and I’m willing to customize the approach for the organization or the individual based on their needs.

Lee Kantor: [00:15:47] Now in your work, did you have somebody that was a mentor to you or was this something that you’re kind of self-taught?

Gina Lokken: [00:15:56] I’ve always gravitated more towards an entrepreneurial spirit. I didn’t really have anybody in my life early on that mentored me or showed me the way it was kind of fallen into. I ended up breaking my foot on a trampoline. I should never go near trampolines. And so I was kind of stuck at home and my friend asked me to go to a Mary Kay event and that kind of ironically launched this whole self-improvement world, seeing that women wanted to help other women succeed. And it just really struck a chord in me. And that really kind of ultimately launched my coaching and training because I just loved being around people and believing in them before they could believe in themselves like that organization did for me at the time.

Lee Kantor: [00:16:57] So community is an important component of your work as well?

Gina Lokken: [00:17:00] Extremely, yes.

Lee Kantor: [00:17:02] Now, for the coaches out there that are listening and are looking for, you know, some advice, is there something you can share about how to build community? Because I think I agree with you 100 percent. The community is so important, especially for the small to midsize business owner that you have to have a way to build community, serve a community that makes your life a lot easier when it comes to narrowing down who the ideal client is, how to serve the ideal client. Any time you can bring a bunch of like minded people together and get them all kind of rowing in the same direction, yeah, a lot of good things can happen. So can you talk about how you’ve been able to build community with your folks?

Gina Lokken: [00:17:44] Absolutely. I found a organization called We Align, and that’s the affiliate coaching organization that I’m a part of. And we like to refer to ourselves as a tribe of coaches really getting down to that core of serving one another and having the abundance mentality is huge. When you can start growing a community that, like you said, you’re all moving in the same direction. It’s very uplifting. It brings you through kind of those hard times in your business when you feel like, why am I doing this to myself? Why? Why do I keep dragging myself through the mud? It feels like some days, and then you just have those amazing times in your business as well. Kind of that roller coaster ride. But having that community around you to to challenge you, to be a better person, to help you when you’re struggling through some things in your business, it’s I can’t speak to how much that it’s meant to me to have that really amazing, uplifting community behind me. So I 100 percent say, if you don’t have a community to find one. And sometimes it does take a little while. I did have to try out a few networking groups, a few organizations until this one I found was a great fit for me. So that’s also really important to write.

Lee Kantor: [00:19:18] You might have to kiss a few frogs before you find your people.

Gina Lokken: [00:19:23] Yes, absolutely.

Lee Kantor: [00:19:24] And but it’s something that you should kind of have the resilience to keep trying because once you do find your people, life becomes a lot easier.

Gina Lokken: [00:19:33] Life? Yeah, and business too. Like I said when I found this organization and these amazing group of coaches, it propelled me so much further, so much faster in my business. And that’s when I felt like, Yeah, I’m doing this, and it really took off. Because when you have those people behind you that are rooting for you, that are championing for you, it makes all the difference in the world.

Lee Kantor: [00:20:02] Well, if somebody wants to learn more, have a more substantive conversation with you and learn more about your practices, their website.

Gina Lokken: [00:20:10] Yes, it’s W-w-what Gina Marie coaching,

Lee Kantor: [00:20:15] And that’s jai and a are aiico HHI. And. Thank you so much for sharing your story today.

Gina Lokken: [00:20:24] Thank you for having me. I really appreciate

Lee Kantor: [00:20:26] It. Well, you’re doing important work and we appreciate you. Thanks, Liane. All right. This is Lee Kantor. We’ll see, y’all next time on Coach the Coach radio.

Tagged With: Gina Lokken, GinaMarie Coaching

Matt Stanton With Mici Italian

February 18, 2022 by Jacob Lapera

Austin Business Radio
Austin Business Radio
Matt Stanton With Mici Italian
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

MiciItalian

MattStantonMatt Stanton is Partner and Chief Growth Officer for Mici Handcrafted Italian. Mici is a Denver-Born fast casual concept serving pizza, pasta, and salads made using family recipes and natural ingredients. Mici is now growing nationwide through a combination of franchise and corporate owned restaurants.

Founded in 2004 by Miceli siblings Jeff, Michael and Kim, Mici is an emerging Italian restaurant franchise based in Denver. Mici’s streamlined artisanal menu offers comforting, classic Italian fare steeped in generations of family history, all prepared quickly without losing an inch of quality, for families who don’t always have the time or money to prepare a full Italian dinner and each location offers minimal wait and delivery times thanks to high-efficiency kitchen operations. Recently, Mici signed a 30-unit franchise deal in Phoenix with several new locations slated to open in 2022.

Connect with Matt on LinkedIn.

What You’ll Learn In This Episode

  • Mici Italian’s 18-year history
  • Mici Italian’s announcement of closing on three multi-unit franchise agreements less than a year into its first year of franchising

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SeoSamba. Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing. Go to seosamba.com. That’s seosamba.com.

Lee Kantor: [00:00:31] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a fun one today on the show, we have Matt Stanton with Mici Italian welcome Matt.

Matt Stanton: [00:00:42] Hi there, Lee.

Lee Kantor: [00:00:43] Well, I’m excited to learn what you’re up to. Tell us a little bit about Mici. How are you serving, folks?

Matt Stanton: [00:00:48] Yes, Ameche is a fast, casual Italian concept. We serve basically a great Italian New York style pizza, pastas and salads. So pretty simple menu, but we try to do that very, very well. And we’ve actually been in business for 18 years serving customers.

Lee Kantor: [00:01:09] Now, did it start out as a franchise or did it start out kind of as a mom and pop the neighborhood place that just kind of grew? And then all of a sudden, it’s a franchise?

Matt Stanton: [00:01:19] Yeah, the latter. In fact, we only started franchising this last year, so it’s a family owned and operated company started by three siblings 18 years ago who were in the pizza business and decided to start their own brand here in Denver, Colorado. And the brand really evolved and grew out of their vision and kind of went from one unit to unit a small handful till we really locked in the four wall economics, the menu, the service model. All of that to where with that really good foundation, we decided to scale and start franchising this last year.

Lee Kantor: [00:02:04] So what were some of the kind of clues or breadcrumbs that led you to franchising as the growth path?

Matt Stanton: [00:02:14] Yeah, I mean, a few things, I mean, franchising, if you do it with the right franchise partners, is a great way to scale. They can add a lot of insight into the brand. Oftentimes they can run restaurants better than you can, and so you have to do it right. But with a brand like Mickey, that’s very, you know, let me back up a little. One unique thing about Mickey and especially being in the pizza space, is it’s actually very simple to operate the kitchen. Jeff are founder and president, is a very ingenious guy and has done a lot of things to take complexity out of the kitchen. So when you have a a restaurant model that’s very systematic, very ease of operations, it becomes very scalable via franchising. And so it was kind of all that wrapped up on that foundation and the ease of scalability that led us to pursue franchising as an option.

Lee Kantor: [00:03:15] Now how do you kind of keep the culture and that kind of family ambiance in a franchise like this?

Matt Stanton: [00:03:25] Yeah, you know, I mean, part of it is who we franchise with. They need to have those shared values. We treat our customers like our family. We have staff that’s been with us. Actually, our the first staff member ever hired 18 years ago is still with us. So, you know, part of it, it’s just good business to treat people right, whether it be the customer or the employee. So we certainly want franchisees who share those same values, and we think those shared values also lead to business results. And then part of it is if you look at our menu, our design, really everything about us, you know, our core customer is that young family who really values good quality food, but maybe is also in a time crunch as well. And that is our core customer. So just that fact means that all those come together to that brand culture that will that will then replicate throughout the U.S..

Lee Kantor: [00:04:27] And then when you took the plunge to start franchising, were you getting traction right away or was this something that took a while to kind of get the word out about the offering?

Matt Stanton: [00:04:38] Yeah, you know, we’ve had incredible success over these last six months that we’ve been franchising, and it’s it’s really, I wouldn’t say, surprised us because we knew we had something really powerful with this brand, but it’s just been very rewarding to see. We’ve secured large multi-unit deals with very experienced franchise teams who really outperform in the other brands they work with. And so we’re very honored that they chose Mitchie to to franchise with and lead the charge. We have a great franchise group down in Phenix with a couple of sites that are going under construction shortly. We have another franchise group with decades of experience and restaurants in Dallas, and then most recently we brought on a very experienced and high quality group up in Detroit. And so, you know, that’s just the kind of the tip of the spear, but those are the kind of quality groups that see something in Mitchie understand the value proposition to the customer as well as to the business owner and have decided to partner with us in this venture.

Lee Kantor: [00:05:48] Now was that intentional to go after kind of these complementary brands rather than kind of just put the word out and just get these onesies around the country?

Matt Stanton: [00:06:00] You know, certainly I think most restaurant brands out there love to franchise with the the multi-unit franchisees. However, we wanted we wanted folks that were going to be focused on niches. So we’re not exclusively looking for that. We certainly want to look at somebody’s background, we want to look at how they’re going to be involved in the brand. So just because someone has multiple units and an operating structure doesn’t mean they’re a good fit for Mitchie. And likewise, just because somebody hasn’t necessarily done restaurants before, it doesn’t mean they they, you know, they could be a good fit as well. So it really depends on the franchisee there, their background and really how focus they’re going to be on the brand we want. We want people who really sees this as their next big opportunity, not just something to kind of dabble in on the side.

Lee Kantor: [00:06:58] So now what has been the most rewarding part of the journey so far for you?

Matt Stanton: [00:07:04] You know, so far is seeing the growth of this small brand, right, securing franchise interest so early and seeing a brand that, like I said with 18 years of operating history, there’s a lot of stuff worked out. I think some brands grow before they’re ready. Nietzsche certainly has taken the opposite approach of generating a really strong foundation to grow off of. And when we decided to launch that growth, it’s just very rewarding to see that other people see what we see in the brand.

Lee Kantor: [00:07:36] Now, any advice for folks running at an emerging franchise brand like yours to kind of smooth out their learning curve, like if if you could do some things over again? What are some of those things and how would you kind of help them launch faster and more successfully?

Matt Stanton: [00:07:54] Yeah. I mean, I think one thing that I think we did right, that I would suggest others to do as well is don’t try to jump into high growth before you’re ready. You know, we we brought in our CEO about four years ago and really didn’t hit the gas pedal. There were still things to be worked out with the brand, from simplicity and scalability of operations, fine tuning, the menu and supply chain. So probably the best thing we’ve done that I’d suggest to others is really get that foundation right and make sure you’re growing off a strong foundation because once you start growing, it’s very hard to pivot. Whether it be the technology you use, whether it be your operational processes, it can be very hard to adjust that the bigger you get. And so I think Nietzsche did it smart in waiting on that growth and being patient until we had a lot of things worked out at the same time. Nothing’s ever going to be fully perfect, right? And so there is a time you have to say, Hey, we have enough pieces in place. We have something really special here and we want to share it with the rest of the country. So let’s hit the gas on growth now. So I think we’ve done it at the right time.

Lee Kantor: [00:09:09] You mentioned a couple of times the importance of simplifying operations. Is there any advice in that area you would recommend? Like, how do you know when the process is ready, you know, to be replicated that it’s simple enough?

Matt Stanton: [00:09:25] Yeah. I mean, if you look at especially with franchising and especially in today’s difficult labor environment, we were really looking at, do we have to have incredibly skilled people in the kitchen who maybe have been either pizza chefs for years and years or even with Micky for years and years or months and months even to be effective? And so part of it was taking the complexity out. So if we are bringing on someone new, how fast can they be effective in the kitchen? Basically, how fast can you learn to be successful in the kitchen and serve the customer as well? And with with what we’ve done with our kitchen operations, we can take someone. We have 17 year old high schoolers who are some of our pizza chefs. We’ve taken some of the complexity out of making pizza. We’ve taken put in the right processes. So again, we can be very busy, but it’s very smooth in there and that’s what you want. You don’t want to get high average unit volumes by sheer power of will, and it’s exhausting. Each time you run high revenue hours, you want it where you’re moving along and the operations are smooth. Your team’s winning the restaurant, those great volume. And yet it’s not a chaotic or stressful environment. And so, you know, we look for that. And once you hit that and you can train people into that environment very quickly, then I think you have simple enough operations to really start scaling, especially via franchising.

Lee Kantor: [00:11:03] And if somebody wants to learn more about the opportunity, what’s the best way to do that?

Matt Stanton: [00:11:08] Yeah, go to our website. Meet you, Italian. You can learn all about our brand. Obviously, go to our franchising page as well where you learn a little bit more about the business opportunity, and that’s linked on our main website. But I’d say learn both about the brand from a consumer perspective as best you can, as well as from a business owner perspective to get the right sense of what the brand is and what we have to offer.

Lee Kantor: [00:11:33] Good stuff, Matt. And that website is Mitchie Italian. That’s Mike see-I Italian Italia. And that’s one see in Mitchie. Matt, thank you so much for sharing your story today or doing important work, and we appreciate you.

Matt Stanton: [00:11:48] Thank you very much. It was a pleasure being on with you.

Lee Kantor: [00:11:51] All right, this is Lee Kantor. We’ll see you next time on Franchise Marketing Radio.

 

Tagged With: Matt Stanton, Mici Italian

Art Oleszczuk With SkillPointe

February 18, 2022 by Jacob Lapera

ArtOleszczuk
Atlanta Business Radio
Art Oleszczuk With SkillPointe
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SkillPointe Logo

ArtOleszczukArt Oleszczuk, Chief Marketing Officer at SkillPointe

Art is an experienced entrepreneur, digital marketer and research expert and with over 20 years’ experience in building online marketplaces and SaaS solutions. His background includes leadership roles at Cox Automotive, Equifax and TrueCar.

He is currently focused on creating a better future for skilled professionals who do not have a college degree. He lives in Roswell GA.

Connect with Art on LinkedIn and Twitter.

What You’ll Learn In This Episode

  • Lack of information and online resources for students and job seekers interested in skilled careers that do not require a college degree
  • Higher education system not serving the needs of many students
  • Workforce shortages and skills gap

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Atlanta Business Radio brought to you by onpay Atlanta’s new standard in payroll. Now here’s your host.

Lee Kantor: [00:00:24] Lee Kantor here, another episode of Atlanta Business Radio, and this is going to be a good one today on the show, we have Art Oleszczuk. And he is with skillpointe. Welcome art.

Art Oleszczuk: [00:00:34] Hi Lee, thanks for having me on.

Lee Kantor: [00:00:36] Well, I’m excited to learn what you’re up to. Tell us a little bit about skill point. How are you serving, folks?

Art Oleszczuk: [00:00:42] Sure. Well, Skill Point is a relatively new venture where one year and since we launched February of last year, so we’re actually just celebrating our one year anniversary and we are a service, an online resource to help job seekers and current students in high school and the trade schools and colleges find the best careers that don’t require a college degree. So skills based careers and health care or construction or manufacturing and a whole bunch of other industries that are very high growth and high demand?

Lee Kantor: [00:01:19] Can you talk about kind of these unintended consequences that a lot of folks have been kind of almost forcing their kids to take a college path when that may not be the best fit for them? Is this where your kind of service comes into play?

Art Oleszczuk: [00:01:34] Absolutely. You know, the harsh reality is that we have millions of kids pursuing four year degree pathways right now, and it may not be the best pathway for them. Two out of three high school seniors pursue a four year degree, but unfortunately about half of them wind up dropping out within two years. And they have no credentials and no, no work certificate or license to do a kind of a new career that’s that’s going to be a high paying opportunity for them. And furthermore. A lot of four year college grads wind up being underemployed, even if they do get a degree that that percentage is a staggering forty five percent. So. So, you know, there’s a lot of folks who who are unaware of a lot of amazing opportunities and skilled trades and various tech or health care professions that don’t require a four year degree. And there’s millions of these jobs that are open and huge scarcity, you know, in terms of workforce supply. So that’s where skill point comes in is to kind of help people identify these amazing opportunities and help employers and schools pull more people into into their programs.

Lee Kantor: [00:02:55] Now is are the folks that are kind of using the platform or exploring the platform. Are they people that you just described that maybe have gone through college and are now frustrated and they’re looking for other opportunities? Or are they the parents of young people that are saying, Hey, this path may be a better path than they’re kind of trying to get ahead of that rather than go down a wrong path that could cost them, you know, student loan debt of tens, you know, hundreds of thousands of dollars in some places.

Art Oleszczuk: [00:03:25] Yeah, we you know, it’s it’s the reality. We kind of have both, right? We have three primary audiences using our platform. One is what we call the new skill of people who are just getting new skills into a new career. And they’re often maybe leaving military or high school grads, and they’re just trying to decide what to do with their life. Then we have folks who are reskilling who are who are potentially degreed already right to your point, and they come in all ages, right? We have folks using our platform who even out of retirement age, who may want to do something new. And then we have a group of people who are what we call up. They may be in a great career path right now. They they are well rewarded and they’re happy, but they just need to get a bit more training to get that next level of opportunity. So I would say all three have find very useful content and guidance on skill point.

Lee Kantor: [00:04:35] And can you talk a little bit about the genesis of the idea, what was kind of the spark that led you all down the skill point path?

Art Oleszczuk: [00:04:45] Yeah, thanks. You know, Skill Point was initially founded by Todd Wilson, who was the CFO at NASCAR for many, many years. And Todd essentially heard a very similar story from all of the various NASCAR sponsors over the years, and these organizations are well known, obviously well-known brands within the Fortune one hundred, and they all said more or less the same thing that one of our top barriers to growth is lack of skilled workforce supply. You know, and these companies would have a lot more marketing money, frankly, to spend on NASCAR sponsorships if they if they could, you know, if they would have only more more people in these various skills based professions. So it really was a huge barrier to growth. And the more he looked at what is out there that helps organizations attract top talent and what is out there to help colleges and trade schools grow enrollment, Todd realized that, you know what, there’s really not a national comprehensive solution that that does both of those things in the same platform. So he he came up with the concept to kind of create a better job search engine and a new training search engine, which is really an industry first to to help people not only find the best jobs that don’t require a college degree, but find the best training that empowers them to get that job. And, you know, and that that process we’ve simplified compared to kind of the legacy ways which have been very difficult for people to to find.

Lee Kantor: [00:06:30] Now, one of the challenges of creating these kind of marketplaces is the chicken and the egg. How did you go about, you know, kind of building it up from both ends of the balloon there in order to get the engagement you needed to serve both?

Art Oleszczuk: [00:06:45] Yeah, we’re serving the needs of job seekers and students and serving the needs of employers and colleges, really. And it’s a great question. What we decided to do, first and foremost, is invest in authoritative but easy to digest content. So we we did not spend a single dime on advertising to grow the brand. We what we did is we developed a database of of jobs, the most comprehensive database of open jobs that don’t require a college degree. We developed another database of all the training programs, over sixty thousand programs so far collected, and we’ve written thousands of articles and written and developed videos and created infographics that help people explore all of these careers. And that content and those tools have attracted a very sizable audience so far. We’re just one year in and we have almost one user, so one million users use the platform so far and our organic search visibility is off the charts. We have, you know, ninety five percent of our traffic is just from organic search, meaning people discover the content while performing, you know, searches on Google or Bing or what have you. And they see skill point come up to the top of the results. So it’s a, you know, and we talked to a lot of agencies and SEO experts and stuff like that, and a lot of them say the same thing that they have not seen such such organic growth of a of a website yet. And you know, and they’ve looked at a lot of websites.

Lee Kantor: [00:08:32] And then is the revenue model like, who pays? Is it the the trainee that wants to find these opportunities? Is it the company that wants to find employees or is it both

Art Oleszczuk: [00:08:46] The the consumer, the job seeker or trainee pays nothing. It’s a completely free resource to to users. The revenue model is based on revenue primarily from two streams the employers who are promoting their opportunities on skill point and the various training providers, the colleges and trade schools who are promoting the programs, the training programs and we. We see healthy growth in both of those categories

Lee Kantor: [00:09:16] Now from the trainee or the student perspective or the person looking for the opportunity. Can you share a story of maybe somebody who was frustrated, an individual that was, you know, kind of maybe in a rut and frustrated about their career path? And then they find a skill point and all of a sudden now they have a great opportunity and maybe something you know more than they imagine could be possible.

Art Oleszczuk: [00:09:42] Yeah, we have dozens, if not hundreds of them. Honestly, we we have, you know, one one person that one story that sticks out in my mind is a the person who wrote a very nice note to us, basically saying, you know, I grew up at the end of the dirt road and I forget what what state? Maybe Nebraska or Arkansas, somewhere in the middle of the country? And he said, you know, growing up at the end of the dirt road in in in central, you know, Nebraska or whatever, right? I I never thought that I would wind up welding the components for the space capsule, you know, like a rocket. He’s basically working on rockets. So he went from, you know, he went from working unskilled jobs and then went through a welding program and, you know, just super smart guy who wound up getting a job at SpaceX. So that’s that’s one story. And there’s dozens more of, you know, we also help a lot of folks with funding their training programs. We have a nonprofit side to our organization called the Skill Point Foundation. And every month we get thousands of applications and we award many scholarships to people who may not have the capability. You know, the financial resources to to attend these training programs. And we get letters and videos from them all the time saying how you know, they they are finally able to kind of. Get to that next level, thanks to not only the tools that silicone provides, but also the the funding that’s the School Point Foundation provides. So, you know, skill point is is not only a great tool, but I think also just a great organization for being able to help change a lot of people’s lives.

Lee Kantor: [00:11:51] Now what’s been the most rewarding part of the journey for you to get involved in an organization like this that is really making a huge impact in a couple of different areas?

Art Oleszczuk: [00:12:01] Yeah, you know, it’s a very rewarding path. You know, my my background is in building online solutions and in automotive and in finance in, you know, having worked in many, many big brands. And you know, this is this is different because we’re not just moving metal, we’re not just selling car loans. We’re we’re helping people find a better future. We are. We are, you know, our our vision at skill point is to create a future where skills based careers are celebrated and rewarded. And, you know, to to kind of shine a big spotlight on a lot of these opportunities. And you know, the Todd, our founder, Jim Franki, our CEO and myself and the rest of the team all could be working on various other things. But the passion behind skill point really is is doing good and helping people and we we all share that.

Lee Kantor: [00:13:05] Now, what do you need more of? How can we help?

Art Oleszczuk: [00:13:09] Well, you know, we we always can use more more folks coming to the platform, you know? I would say one million is not enough. We’re on our way to two and three and four million. So any chance we get to to just raise awareness with with people who are exploring these options. That’s we always want to get the word out. But you know, we’re also looking for partners. You know, we’re looking for college partners, employer partners, potential strategic investors and organizations who are like minded as skill point. And we’re always forging relationships with with like a Union state organizations, even federal organizations and and have had some tremendous success in various states. So, so anyone who kind of feels that you know this, this is a nationwide crisis that needs fixing. We’d love for you to kind of take a look at skill points, see what our solution looks like and connect with us to, you know, to learn more.

Lee Kantor: [00:14:14] And if somebody wants to learn more, what’s a website?

Art Oleszczuk: [00:14:18] It’s skill points, and that’s point with an E. And if you go on there, you can check everything out and there’s a contact us form. You can you can just reach out via email. And you know, my profile is also on LinkedIn and Twitter and all of that good stuff too.

Lee Kantor: [00:14:36] Well, art, thank you so much for sharing your story today. You’re doing important work and we appreciate you.

Art Oleszczuk: [00:14:42] Thank you so much for being thanks again for having us on.

Lee Kantor: [00:14:44] All right, this is Lee Kantor Lusail next time on the Atlanta Business Radio.

 

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Tagged With: Art Oleszczuk, SkillPointe

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