Business RadioX ®

Diana Murphy on Navigating Deep Impact Experiences as a Leader

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How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the "Push Through" Culture (The Price and Value Journey, Episode 158), with host John Ray
North Fulton Studio
Diana Murphy on Navigating Deep Impact Experiences as a Leader
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How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the "Push Through" Culture (The Price and Value Journey, Episode 158), with host John Ray

How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the “Push Through” Culture (The Price and Value Journey, Episode 158)

Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. These are the moments that shake your sense of who you are—divorce, illness, losing someone you love, but also changes that are supposed to be good news like retiring, selling your business, or leaving corporate to start your practice.

Diana explains why these experiences create disorientation rather than just stress, what happens when high-capacity people hit their tipping point, and why the “push through” culture most leaders have been rewarded for is exactly the wrong approach. The first steps involve honoring the gravity of your experiences, recognizing when you need outside support, and understanding why investing time in emotional work yields significant clarity and groundedness.

Diana also explains why service professionals whose expertise is mental need this work most, how disruption affects your ability to serve clients, and why the advisors who take the best care of themselves grow the best businesses. This episode will help you recognize when you or someone on your team needs support and see why slowing down to process emotions actually leads to better business decisions.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • Deep impact experiences create disorientation, not just stress. When high-capacity leaders hit their tipping point, they wake up every day and things aren’t like they’ve been.
  • The “push through” culture fails during deep impact experiences. Grief, despair, and deep sadness can’t be pushed through without consequences like burnout or shutdown.
  • Even good changes create identity shifts. Even though you choose to retire, sell your business, or leave corporate, these changes often bring unexpected grief and disorientation.
  • Honor the gravity of your situation instead of rushing to feel better. You don’t need positive emotions to make good decisions.
  • Get resources when you’re overwhelmed. High-capacity people often wait too long because they think they should handle it themselves.
  • The investment of time in emotional work multiplies your clarity. When you process and stay grounded in your values, every decision you make has a longer-range impact.
  • Service professionals, whose expertise lives in their heads, need this work most. When you’re disrupted emotionally, your ability to serve clients suffers.

Topics Discussed in this Episode

00:00 Introduction
01:02 Meet Diana Murphy: Life Coach for High-Capacity Professionals
01:59 Understanding Deep Impact Experiences
04:34 Disorientation vs. Stress
06:09 Patterns in Deep Impact Situations
10:01 Identity Shifts in Positive Changes
17:19 Cultural Challenges in Honoring Grief
20:26 Supporting Others Through Deep Impact Experiences
22:04 The Power of Presence in Supportive Relationships
24:03 Personal Growth Through Coaching and Self-Care
24:50 Understanding the ‘Both-And’ Experience
28:44 Processing Emotions for Personal and Professional Growth
31:38 Honoring the Gravity of Life’s Challenges
34:34 Balancing Excitement and Grief in New Ventures
37:43 Practical Steps for Business Owners in Crisis
42:01 The Importance of Self-Care for Service Professionals
44:53 Conclusion and Contact Information

Diana Murphy, Diana Murphy Coaching

Diana Murphy
Diana Murphy

Diana Murphy is a life and mindset coach for CEOs and high-impact leaders who want to lead with integrity and heart while reclaiming their well-being and relationships. Through her firm, Diana Murphy Coaching, she helps clients move from overwhelm and constant firefighting into grounded, intentional, and strategic leadership, with a focus on honoring their own needs rather than self-sacrifice.

​Drawing on her certified training with The Life Coach School and equity-centered coaching foundations, Diana guides leaders through major personal and professional transitions, helping them build emotionally resilient, values-driven lives and businesses. Her work centers on developing self-awareness without self-judgment, navigating emotions, making intentional decisions, and creating sustainable rhythms between work and life.

​Based in the Atlanta area, Diana supports clients through private coaching, live events, and The Leader’s Table podcast, where she hosts powerful conversations for leaders who are learning that success does not have to come at the cost of their health or closest relationships.

Website | LinkedIn

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John Ray at Barnes & Noble with his book, The Generosity MindsetJohn Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you provide to clients, which allows you to price your services more effectively in order to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Email

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Loraine DiSalvo on Estate Planning for Business Owners

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Loraine DiSalvo, Morgan & DiSalvo, on Estate Planning, Business Succession, and Blended Families (North Fulton Business Radio, Episode 932), with host John Ray
North Fulton Business Radio
Loraine DiSalvo on Estate Planning for Business Owners
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Loraine DiSalvo, Morgan & DiSalvo, on Estate Planning, Business Succession, and Blended Families (North Fulton Business Radio, Episode 932), with host John Ray

Loraine DiSalvo, Morgan & DiSalvo, on Estate Planning, Business Succession, and Blended Families (North Fulton Business Radio, Episode 932)

On this episode of North Fulton Business Radio, host John Ray welcomes Loraine DiSalvo, partner at Morgan & DiSalvo, an Alpharetta law firm specializing in estate planning and trust administration. Loraine discusses the critical importance of proactive estate planning, particularly for business owners facing potential private equity sales or succession challenges. She explains how failing to plan before a business sale can significantly limit tax mitigation options and result in substantial estate tax exposure above the $15 million per person exemption.

Loraine addresses the complexities of estate planning for blended families, noting that no two situations are alike and emphasizing the value of open family discussions before death to prevent conflicts during grief. She also highlights a common misconception that both singles and married couples without children have simple estate planning needs, when in fact they often face complex decisions about beneficiaries beyond the typical spouse and children. The conversation covers succession planning for businesses where the next generation is not interested in taking over, the importance of having proper authority structures in place, and the various life events that should trigger an estate plan review.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Business owners considering or approached about private equity sales should complete estate planning before any sale offer materializes, as proximity to a sale makes it increasingly difficult to support lower valuations for tax mitigation purposes.
  • Georgia’s probate process can be quick and inexpensive with a well-drafted will, but inadequate documents can require tracking down distant relatives for consent and result in significantly higher costs and delays.
  • Blended families benefit from open discussions about estate plans while the parents are alive, helping family members understand decisions and reducing the likelihood of disputes during grief.
  • Singles and married couples without children often face more complex estate planning decisions than those with traditional family structures, as they must thoughtfully determine beneficiaries beyond the typical spouse and children.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Loraine DiSalvo
02:26 Loraine DiSalvo discusses her background and how she became interested in tax and estate planning law
05:05 The importance of estate planning for successful business owners and the consequences of failing to plan
07:17 How well-drafted wills streamline Georgia’s probate process versus inadequate documents
08:23 Common estate planning issues for business owners
09:09 Estate tax planning strategies for business owners facing private equity sales
11:03 The critical importance of timing estate planning before accepting sale offers
12:02 How Loraine helps clients navigate complex estate planning decisions and options
14:07 Business succession planning when children are not interested in taking over
15:08 The consequences when business owners fail to plan for succession
17:15 Balancing estate distributions when one child is in the business and others are not
17:37 Estate planning complexities for blended families
20:58 The value of family discussions about estate plans to prevent post-death conflicts
22:29 Loraine’s role in educating clients and raising what-if questions
23:03 Common misconceptions about intestate succession for married couples
24:19 Why singles and childless couples often face complex estate planning decisions
26:15 Life events that should trigger a call to an estate planning attorney
28:21 The importance of periodic estate plan reviews as life circumstances change
30:02 Success stories, including helping families with disabled members maintain Medicaid benefits
32:37 Using Georgia’s year support law to protect surviving spouses from creditor claims
34:18 How to connect with Morgan & DiSalvo for a no-charge estate planning consultation

Loraine DiSalvo, Partner, Morgan & DiSalvo, P.C.

Loraine DiSalvo, as heard on North Fulton Business Radio with host John Ray
Loraine DiSalvo

Loraine DiSalvo has been practicing law in Georgia since 1997. Loraine is a partner with Morgan & DiSalvo, P.C., the Alpharetta law firm dedicated to helping individuals and families plan and prepare for the many changes that life brings.

Loraine’s areas of concentration include estate planning, probate, estate administration, trust administration, tax planning, and charitable gift planning. She specializes in addressing the unique needs of blended and non-traditional families as well as same-sex couples.

Loraine is a member of the Stonewall Bar Association, the Georgia Bar Association, the American Bar Association, the Atlanta Bar Association, the Georgia Association for Women Lawyers, the Atlanta Estate Planning Council and the Estate Planning Council of North Georgia. She is a past Chair and past member of the Board of Directors of the Atlanta Bar Association’s Estate Planning and Probate Section, a past member of the CLE Board of Trustees for the Atlanta Bar Association and a past member of the North Fulton Bar Association.

Loraine has almost completed her two-year term as President of the Estate Planning Council of North Georgia, which began in 2024. She previously served as their VP of Programs in 2022 and 2023. She also serves as the Editor-in-Chief of The Mortmain, which is published by the Estate Planning and Probate Section for its members. Loraine spent two consecutive years as President of the Professional Women’s Information Network (ProWIN), an organization that provides networking, educational, and charitable opportunities for entrepreneurial and professional women in the metropolitan Atlanta area. Prior to becoming President of ProWIN, she spent three years as Treasurer and one year as President-Elect. After her two years as President, followed by a year as Immediate Past President and another year as a Member-at-Large on the ProWIN Board of Directors, Loraine left the Board of Directors and served on ProWIN’s Advisory Board.

An Atlanta native, Loraine graduated cum laude from Georgia State University and earned her J.D. degree, with distinction, from Emory University. Loraine has one adopted daughter and two grandchildren. She lives in Sandy Springs with her husband, Anthony, and enjoys riding motorcycles and using her expertise as a trained auto mechanic to work on their multiple cars and bikes.

LinkedIn

Morgan & DiSalvo, P.C.

Morgan & DiSalvo, P.C. is a boutique estate planning law firm based in Alpharetta, Georgia, focused on providing highly personalized guidance to individuals and families navigating wills, trusts, and broader estate and tax planning needs. The firm prioritizes clear, customized plans over generic documents, assisting clients in addressing issues like probate, estate and gift tax planning, trust administration, and elder and disability-related matters as life circumstances evolve.

Founded in 1995 and led by attorneys Richard Morgan and Loraine DiSalvo, the firm has developed a reputation for attentive client service, compassion, and technical depth in trusts and estates work, earning top-tier ratings from multiple legal rating services and recognition as a Tier 1 firm in Georgia for Trusts & Estates Law. With a small team of attorneys and paralegals, Morgan & DiSalvo positions itself as a long-term partner for North Metro Atlanta families, guiding them through planning, administration, and dispute resolution to protect legacies and minimize burdens on beneficiaries.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

 

 

Etinosa Agbonlahor on Why Smart Pricing Starts with Psychology

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Etinosa Agbonlahor on Why Smart Pricing Starts with Psychology, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Etinosa Agbonlahor on Why Smart Pricing Starts with Psychology
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Etinosa Agbonlahor on Why Smart Pricing Starts with Psychology, on The Price and Value Journey podcast with host John Ray

Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157)

Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Director of Behavioral Research at Fidelity Investments studying financial avoidance, and now she applies those insights to help consultants, coaches, and professional service providers fix their pricing.

In this conversation with host John Ray, Etinosa reveals the three main reasons service providers underprice: lack of confidence in their value, the dangerous habit of anchoring to competitor pricing, and the fear that clients are scrutinizing every price change. She shares research showing that customers can’t even remember what they paid for items they just bought, yet service providers operate as if clients are tracking every dollar. Etinosa explains how premium pricing can actually attract better clients, why doing nothing with your pricing has real costs, and how to use pricing as a steering wheel rather than just a revenue engine. She also provides practical first steps for service providers stuck in the knowledge-action gap around pricing.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • Your confidence level shows up directly in your pricing as a business owner, whether you want it to or not.
  • Copying competitor pricing is dangerous because you don’t know if your competitors are leaving money on the table, if their pricing is right, or if they deliver the same value you do.
  • Most customers aren’t as price-sensitive as you fear. Research shows more than half of shoppers couldn’t remember the cost of items they had just put in their cart.
  • Premium pricing can attract better clients who associate higher prices with higher quality. Some prospects won’t work with you because low prices signal you won’t deliver the value they need.
  • The cost of pricing inertia compounds over years. Doing nothing costs you clients who thought your prices were too low, growth opportunities, higher margins, and time you could have taken off.
  • Use pricing as a steering wheel, not just a revenue engine. Design your prices to influence how customers choose, what packages you offer, and how you position yourself against competition.
  • Talk to your customers about what they value in working with you, including the softer things like responsiveness and friendliness, then crystallize those value conversations into pricing decisions.

Topics Discussed in this Episode

00:00 Introduction and Guest Introduction
01:29 Understanding Behavioral Economics
02:47 Psychology of Pricing
04:24 Common Pricing Mistakes
10:21 Money Scripts and Their Impact
18:54 Unlearning Money Scripts
20:59 Scarcity Mindset and Environmental Influence
23:43 Self-Reflection for Business Growth
24:17 Understanding Regret Aversion in Pricing
26:04 The Ostrich Effect and Business Margins
28:29 Positive Reinforcement vs. Shame in Pricing
30:43 The Psychology of Discounted Pricing
34:10 Behavioral Pricing Tactics
36:39 The Journey of Pricing Strategy
38:14 Bridging the Knowledge-Action Gap
42:11 Counterintuitive Insights in Behavioral Economics
44:13 Final Thoughts and Contact Information

Etinosa Agbonlahor

Etinosa Agbonlahor, CEO, Decision Alpha
Etinosa Agbonlahor, CEO, Decision Alpha

Etinosa Agbonlahor is a behavioral economist and CEO of Decision Alpha, a behavioral pricing firm that helps businesses improve pricing for growth, traction, and stronger perceived value.

Passionate about helping people live healthier financial lives, she brings over a decade of experience working across the U.S., Australia, Africa, and the U.K.—shaping pricing, engagement, and customer behavior strategy for global financial institutions and venture-backed startups.

MarketWatch, Morningstar, and other leading platforms have featured her work, highlighting her focus on how behavior drives financial outcomes.

Etinosa is the author of How to Talk to Your Parents About Money, a guide to navigating complex financial conversations.

Website | LinkedIn

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John Ray at Barnes & Noble with his book, The Generosity MindsetJohn Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you provide to clients, which allows you to price your services more effectively in order to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Email

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Dale Cardwell, TrustDALE, on Protecting Consumers from Fraud

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Dale Cardwell, TrustDALE, on Consumer Fraud Prevention and Choosing Trustworthy Service Providers (North Fulton Business Radio, Episode 931), with host John Ray
North Fulton Business Radio
Dale Cardwell, TrustDALE, on Protecting Consumers from Fraud
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Dale Cardwell, TrustDALE, on Consumer Fraud Prevention and Choosing Trustworthy Service Providers (North Fulton Business Radio, Episode 931), with host John Ray

Dale Cardwell, TrustDALE, on Consumer Fraud Prevention and Choosing Trustworthy Service Providers (North Fulton Business Radio, Episode 931)

On this episode of North Fulton Business Radio, host John Ray welcomes Dale Cardwell, consumer investigator and founder of TrustDALE. Dale moved to Atlanta in 1996 to work as Clark Howard’s producer at WSB-TV Channel 2, where he spent three years helping consumers who had been taken advantage of. Frustrated by only exposing problems after the fact, Dale created TrustDALE in 2009 to prevent consumer fraud before it happens. The company certifies home service providers using a seven-point standard and backs each certified company with a $10,000 guarantee.

Dale shares his FAST FUNDS FOUND DEAL acronym to help consumers identify potential scams based on emotional triggers rather than trying to recognize constantly evolving fraud tactics. He explains how TrustDALE serves as a purchasing resource rather than a shopping site, with 28% of visitors contacting certified companies while on the site, compared to typical conversion rates of 1.5–2% for commerce websites. Dale has helped serve approximately 2.5 million North Georgians and recovered $1.6 million for consumers who hired non-certified companies.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Dale Cardwell created TrustDALE after seeing the same six consumer fraud patterns repeatedly while working as Clark Howard’s producer at Channel 2
  • The FAST FUNDS FOUND DEAL acronym helps consumers identify potential scams based on emotional red flags: urgency to pay, promises too good to be true, and difficulty finding the business
  • TrustDALE certifies home service companies using a seven-point standard backed by a $10,000 guarantee, with 28% of website visitors becoming leads compared to typical 1.5-2% conversion rates
  • Over 16 years, TrustDALE has served approximately 2.5 million North Georgians and recovered $1.6 million for consumers defrauded by non-certified companies

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Dale Cardwell
02:09 Dale Cardwell discusses his background as Clark Howard’s producer at Channel 2, WSB Atlanta
03:08 The six common problems consumers face when hiring home service providers
03:29 Creating the seven-point certification standard and $10,000 guarantee in 2009
04:28 Why there is no consumer police to help victims of fraud
06:43 Introduction to the FAST FUNDS FOUND DEAL acronym for identifying scams
08:08 The DEAL acronym: Documentation, Endorsement, Authority, and Litigation
11:27 How to verify company credentials including insurance and business licenses
14:43 Checking online reviews and distinguishing real reviews from fake ones
17:46 The difference between Better Business Bureau ratings and TrustDALE certification
20:56 How TrustDALE prevents problems rather than just reporting them
25:16 How companies pay for TrustDALE endorsement and the value proposition
26:01 Success stories showing 28% conversion rate versus typical 1.5-2% rates
27:46 How to use TrustDALE.com and register purchases for the guarantee
29:07 Importance of contacting companies directly through the TrustDALE website

Dale Cardwell, TrustDALE

Dale Cardwell, TrustDALE, on North Fulton Business Radio with host John Ray
Dale Cardwell, TrustDALE

Dale Cardwell is a six-time Emmy Award-winning journalist, consumer fraud investigator, and founder of TrustDALE.

His career began at WKAG in Hopkinsville, Kentucky, and included prominent investigative roles at CBS affiliates in Birmingham, Alabama; WRAL-TV in Raleigh; and WSMV-TV in Nashville. In 1996, Dale joined WSB-TV in Atlanta, the number one station in the nation’s ninth-largest television market, where he teamed up with consumer advocate Clark Howard. Together they formed one of the nation’s most successful consumer reporting teams. Dale’s investigative work saved Georgians tens of millions of dollars and led to the jailing of some of Atlanta’s most notorious politicians.

In 2009, Dale founded TrustDALE, a free online research and referral site that certifies companies based on a seven-point investigative standard developed from over 30 years of analyzing how consumers get defrauded. Dale also hosts Inside Investigations, a weekly program airing in over 100 television markets across the country.

He and his wife, Angie, a hospice nurse, have raised two grown children and make their home in DeKalb County, Georgia.

LinkedIn

TrustDALE

TrustDALE is a consumer protection service founded in 2009 by six-time Emmy Award-winning consumer investigator Dale Cardwell. The company connects consumers with certified, high-quality home service companies through a transparent seven-point investigative process.

TrustDALE certifies service providers in categories including plumbing, electrical, HVAC, roofing, tree services, and many others. Every certified company signs an agreement placing Dale in charge of resolving disputes through the $10,000 Make It Right Guarantee for home services and the $25,000 Make It Right Guarantee for commercial services.

The platform operates as a purchasing resource rather than a shopping site, achieving a 28% conversion rate compared to typical commerce website rates of 1.5-2%.

Since its founding, TrustDALE has expanded from Atlanta to Tampa, Dallas-Fort Worth, Nashville, Birmingham, and now serves consumers nationwide. The company has helped approximately 2.5 million consumers make informed decisions and has recovered $1.6 million for consumers defrauded by non-certified companies.

Website | Facebook | Instagram | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

James Daniel on Financial Planning and Tax Strategies

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James Daniel, The Advisory Firm, on Comprehensive Financial Planning, Tax Strategies, and Planning for Retirement (North Fulton Business Radio, Episode 930), with host John Ray
North Fulton Business Radio
James Daniel on Financial Planning and Tax Strategies
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James Daniel, The Advisory Firm, on Comprehensive Financial Planning, Tax Strategies, and Planning for Retirement (North Fulton Business Radio, Episode 930), with host John Ray

James Daniel, The Advisory Firm, on Comprehensive Financial Planning, Tax Strategies, and Planning for Retirement (North Fulton Business Radio, Episode 930)

On this episode of North Fulton Business Radio, host John Ray welcomes James Daniel, owner of The Advisory Firm in Alpharetta. James discusses his journey from electrical engineer to day trader to financial planner, sharing how his father’s experience losing 30% of his retirement savings in the 2000-2002 bear market shaped his planning-focused approach.

James explains his unique practice model that combines financial planning, investment management, and tax preparation under one roof. As an IRS enrolled agent, he provides clients with integrated tax planning throughout the year rather than just transactional tax preparation. He discusses the importance of stress testing retirement plans against different market scenarios, particularly after 16 years of strong bull market returns, and why sequence of returns risk matters more than most people realize.

The conversation covers James’ fee-only fiduciary model, how he helps clients navigate financial noise from social media, and his approach to working with both young professionals and retirees. He emphasizes reverse engineering financial goals and building comprehensive strategies that address investments, taxes, insurance, cash flow, and estate planning.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • James’ father lost 30% of his retirement savings in the 2000-2002 bear market after being placed in highly-rated technology mutual funds, which prompted James to focus on comprehensive retirement planning rather than just investment selection.
  • The Advisory Firm offers a unique “personal CFO” model that combines financial planning, investment management, and tax preparation, allowing clients to work with one professional who understands their complete financial picture and can provide integrated strategies.
  • After 16 years of strong bull market returns, James advises clients to stress test their retirement plans against different scenarios and be realistic about future return expectations, particularly regarding sequence of returns risk when stepping into retirement.
  • James operates as a fee-only fiduciary, which eliminates sales pressure and product commissions, allowing clients to engage for just financial planning if that’s all they need, or add investment management and tax services as appropriate.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest James Daniel
02:06 James Daniel introduces The Advisory Firm and his financial planning approach
02:51 James’ backstory from electrical engineer to day trader to financial advisor
04:08 His father’s retirement experience and losing 30% in the 2000-2002 bear market
05:31 Learning the business and starting his own practice in 2006
06:20 Lessons from the dot-com bubble and 2008 recession
08:39 James’ engineering background and how process thinking applies to financial planning
09:31 His strategy development approach and reverse engineering financial goals
10:28 What makes James different from other financial planners
11:51 Incorporating tax preparation into his practice
13:25 The value of holistic tax planning versus transactional tax prep
15:43 Current market conditions and advising clients in early 2026
17:30 Walking clients through the retirement decision
19:31 Different ways to work with James and his services
21:23 Starting with a financial plan before managing investments
23:05 When to call a financial planner
23:54 Navigating financial advice on social media
24:39 Success stories from his practice
27:32 Contact information for The Advisory Firm

James Daniel, Founder and CEO, The Advisory Firm, LLC

James Daniel, Founder and CEO, The Advisory Firm, LLC, on North Fulton Business Radio
James Daniel

James is a former engineer, stock trader, brokerage financial advisor and for the past 20 years owner of The Advisory Firm LLC, a fee-only financial planning practice in Alpharetta.

James helps clients with developing their financial life plans with a focus on retirement planning. He personally manages the investment strategy for over $100 million for his clients and does in excess of 100 tax returns annually.

LinkedIn

The Advisory Firm LLC

The Advisory Firm is a fee-only fiduciary financial planning practice in Alpharetta. The firm offers comprehensive financial planning, investment management, and tax preparation services, providing what James Daniel calls a “personal CFO” approach for clients. As an IRS enrolled agent, James integrates tax planning with retirement planning and investment strategy, allowing clients to work with one professional who understands their complete financial picture. The firm serves both young professionals building wealth and retirees managing their financial futures.

Website

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Julian Jordan on Mobile Pet Grooming in Alpharetta

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Julian Jordan, Aussie Pet Mobile of Alpharetta, on Mobile Dog Grooming, One-on-One Pet Care, and Serving North Fulton Communities (North Fulton Business Radio, Episode 929), with host John Ray
North Fulton Business Radio
Julian Jordan on Mobile Pet Grooming in Alpharetta
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Julian Jordan, Aussie Pet Mobile of Alpharetta, on Mobile Dog Grooming, One-on-One Pet Care, and Serving North Fulton Communities (North Fulton Business Radio, Episode 929), with host John Ray

Julian Jordan, Aussie Pet Mobile of Alpharetta, on Mobile Dog Grooming, One-on-One Pet Care, and Serving North Fulton Communities (North Fulton Business Radio, Episode 929)

On this episode of North Fulton Business Radio, host John Ray welcomes Julian Jordan, owner of Aussie Pet Mobile of Alpharetta. Julian discusses how his mobile grooming service brings professional, salon-quality pet care directly to homes and businesses throughout Alpharetta, Milton, Cumming, Johns Creek, and Peachtree Corners. He explains the convenience factor for busy professionals, work-from-home pet owners, and residents of senior living facilities who need reliable grooming without the stress of transportation.

Julian shares how the mobile grooming experience differs from traditional brick-and-mortar salons, offering one-on-one attention in a climate-controlled Mercedes-Benz Sprinter van equipped with professional grooming tools, heated hydro baths, and premium products, including blueberry facials. He discusses his transition from corporate healthcare to franchise ownership, the importance of building a strong groomer team, and how the service creates a spa-like experience that reduces pet anxiety. Julian also covers grooming schedules for different breeds, safety protocols, and how his AKC-certified groomers handle various pet temperaments.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Mobile grooming eliminates the stress of transporting pets to traditional salons and provides one-on-one attention in a climate-controlled van with professional equipment
  • Dogs with longer hair, especially doodles, should be groomed every four to six weeks to prevent matting and maintain coat health
  • Aussie Pet Mobile serves senior living facilities throughout North Fulton, providing essential grooming services for residents who cannot easily transport their pets
  • Building pet-groomer relationships takes time, but most dogs become comfortable and even excited to see the grooming van after two visits

Topics Discussed in this Episode

00:21 John Ray introduces the show and guest Julian Jordan
02:13 Julian Jordan introduces Aussie Pet Mobile of Alpharetta
03:21 Julian’s backstory and transition from corporate healthcare to pet grooming
05:13 Why Julian chose an Aussie Pet Mobile franchise
06:05 Business growth and expansion into Milton and Cumming areas
07:11 The value of mobile pet grooming for busy professionals and seniors
08:29 How the grooming appointment process works
10:06 Recommended grooming schedules for different breeds
12:13 Attracting and retaining quality groomers
14:06 How pets respond to mobile grooming versus traditional salons
17:48 Safety protocols and AKC-certified training
21:53 Signs that pet owners should schedule professional grooming
23:46 Success stories serving senior living facilities in North Fulton
26:00 How to contact Aussie Pet Mobile of Alpharetta

Julian Jordan, Owner, Aussie Pet Mobile of Alpharetta

Julian Jordan is the owner of Aussie Pet Mobile of Alpharetta, where he brings a passion for pets, customer service excellence, and community-focused leadership to mobile dog grooming. With a commitment to convenience and compassionate care, Julian has built his business around providing high-quality, cage-free, one-on-one grooming experiences that prioritize each pet’s comfort and well-being.

As a local business owner, Julian dedicates himself to serving the Alpharetta community and surrounding areas, providing a stress-free alternative to traditional grooming salons. Under his leadership, Aussie Pet Mobile of Alpharetta operates with professionalism, reliability, and a strong attention to detail, ensuring pets not only look great but also feel their best.

Building trusted relationships with pet parents, supporting his grooming team, and maintaining high standards of safety and service are deeply important to Julian. His mission is simple: to make pet grooming easier, more personal, and more enjoyable for both pets and their owners.

LinkedIn

Aussie Pet Mobile of Alpharetta

Aussie Pet Mobile of Alpharetta is a professional mobile dog grooming service dedicated to providing a calm, convenient, and high-quality grooming experience right at your doorstep. They specialize in full-service, cage-free grooming with one-on-one care, ensuring every pet receives personalized attention in a safe and stress-free environment.

Their fully equipped grooming vans allow them to deliver salon-quality results without the hassle of drop-offs, long waits, or crowded facilities. From baths and haircuts to nail care and styling, their experienced groomers focus on your pet’s comfort, health, and happiness.

Proudly serving the Alpharetta area and surrounding communities, Aussie Pet Mobile of Alpharetta is committed to helping pets look and feel their best while making life easier for pet parents.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Shawn Lally on Payment Processing Pitfalls and Cash Flow

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Shawn Lally, BizPayPros, on Avoiding Payment Processing Scams and Improving Business Cash Flow (North Fulton Business Radio, Episode 928), with host John Ray
North Fulton Business Radio
Shawn Lally on Payment Processing Pitfalls and Cash Flow
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Shawn Lally, BizPayPros, on Avoiding Payment Processing Scams and Improving Business Cash Flow (North Fulton Business Radio, Episode 928), with host John Ray

Shawn Lally, BizPayPros, on Avoiding Payment Processing Scams and Improving Business Cash Flow (North Fulton Business Radio, Episode 928)

On this episode of North Fulton Business Radio, host John Ray welcomes Shawn Lally, Founder and CEO of BizPayPros. Shawn brings over 21 years of experience in the payment processing industry, helping businesses learn about the complicated world of merchant services, lending solutions, and spend management.

Shawn shares how nefarious practices like exploitative equipment leasing and hidden rate increases plague the payment processing industry. He explains why business owners often pay thousands of dollars for terminals worth only a few hundred and how processors use fine print to raise rates without warning. Shawn discusses the risks of auto-approval processors like Stripe, the importance of choosing software that offers payment processing flexibility, and why local, independent service matters. He also covers BizPayPros’ cash flow and working capital solutions for businesses struggling with accounts receivable and introduces spend management tools that can save hours of daily reconciliation work.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Equipment leasing scams can cost business owners over $10,000 for terminals that should cost a few hundred dollars, with automatic charges continuing indefinitely after the lease term ends.
  • Payment processors often bury clauses in contracts allowing them to raise rates at any time, making decisions in boardrooms based on algorithms that calculate acceptable customer loss versus revenue gains.
  • Processors that auto-approve accounts without proper underwriting may place holds on funds or shut down businesses unexpectedly when risk profiles don’t align with their portfolio requirements.
  • Payment processing integration with practice management software saved one medical office 2-3 hours daily in reconciliation work, demonstrating that choosing the right processor goes far beyond just saving money on transaction fees.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Shawn Lally
02:11 Shawn Lally introduces BizPayPros and how it helps businesses with cash flow
02:59 Shawn’s background and career journey into payment processing
03:01 Starting in the restaurant industry as a busboy and managing partner
04:10 Why nefarious players exist in the payment processing industry
05:21 Restaurant industry experience with payment processing and crash kits
07:41 The importance of local, independent service
07:51 Common deceptive practices in payment processing
08:10 Equipment leasing scams and exploitative contracts
12:01 How to identify trustworthy payment processors
14:25 Choosing payment processing software and avoiding being pigeonholed
15:25 QuickBooks, PayPal, and payment processing integrations
16:08 Auto-approval risks with processors like Stripe
18:40 BizPayPros as an independent broker model
20:39 Cash flow and working capital solutions
21:43 Lending solutions for businesses with accounts receivable issues
24:21 Overcoming inertia to make beneficial changes
26:40 Spend management solutions with virtual and physical cards
29:09 Success story: medical practice saving 2-3 hours daily
31:50 Contact information for BizPayPros

Shawn Lally, Founder/CEO

Shawn Lally is an entrepreneur, payments industry veteran, and strategic advisor with over 20 years of experience helping businesses grow through smarter payment processing, business lending, and financial technology solutions. He is the Owner & CEO of BizPayPros, a B2B-focused merchant services and advisory firm built on transparency, speed, and real-world expertise.

Throughout his career, Shawn has worked across acquiring, processing, ISO channels, and alternative lending, giving him a deep understanding of how financial systems impact business owners at every stage of growth. He specializes in helping clients who need flexible solutions, whether they are navigating complex risk profiles, seeking fast access to capital, or integrating modern payment and POS technologies to improve cash flow and reduce operational friction.

Known for prioritizing relationships, Shawn collaborates closely with business owners, referral partners, and agents across the country to develop solutions that are tailored to their specific operational needs, rather than relying on generic financial products. Through BizPayPros, he has helped numerous businesses unlock working capital, streamline payments, and scale with confidence.

Beyond business, Shawn is passionate about mentorship, personal development, and giving back through his initiative “Payments With A Purpose,” where company growth directly supports ongoing charitable efforts.

LinkedIn

BizPayPros

BizPayPros is a B2B-focused merchant services and financial solutions firm that helps businesses simplify payments, improve cash flow, and access flexible capital. Built on deep industry experience and a consultative approach, the company works with business owners across a wide range of industries to design payment, funding, and spend management solutions aligned with real operational needs.

BizPayPros provides end-to-end support across payment processing, POS and software integrations, spend management, and business lending solutions. This includes options for companies that may not qualify for traditional financing or cannot wait through lengthy approval timelines. By working with multiple acquiring, processing, and funding partners, BizPayPros is able to match clients with solutions based on risk profile, growth stage, and business objectives, rather than forcing one-size-fits-all products.

The firm is known for its hands-on service model and relationship-driven partnerships with referral partners, agents, and strategic alliances nationwide. BizPayPros serves as a long-term advisor to its clients, helping them streamline transactions, unlock working capital, and operate with greater confidence.

In addition to its core services, BizPayPros supports ongoing charitable initiatives through its “Payments With A Purpose” program, where business growth directly contributes to giving back in the communities it serves.

Website | LinkedIn | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Dr. Trudy Simmons on Trauma and Mental Health Counseling

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Dr. Trudy Simmons, Milton Counseling & Coaching, on Trauma Recovery, Faith-Based Counseling, Anxiety, Depression, Relationship Restoration, and Ironman Discipline (North Fulton Business Radio, Episode 927), with host John Ray
North Fulton Business Radio
Dr. Trudy Simmons on Trauma and Mental Health Counseling
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Dr. Trudy Simmons, Milton Counseling & Coaching, on Trauma Recovery, Faith-Based Counseling, Anxiety, Depression, Relationship Restoration, and Ironman Discipline (North Fulton Business Radio, Episode 927), with host John Ray

Dr. Trudy Simmons, Milton Counseling & Coaching, on Trauma Recovery, Faith-Based Counseling, Anxiety, Depression, Relationship Restoration, and Ironman Discipline (North Fulton Business Radio, Episode 927)

On this episode of North Fulton Business Radio, host John Ray welcomes Dr. Trudy Simmons, founder of Milton Counseling & Coaching. Dr. Trudy is a counselor, author, speaker, and Ironman world champion athlete who brings a holistic approach to mental and emotional wellness. With a doctorate in counseling and 20 years of experience, she specializes in trauma recovery, emotional regulation, and relationship restoration, blending evidence-based therapeutic practices with biblical truth.

Hearing clients’ stories of defeat and feeling stuck inspired Dr. Trudy to transition from personal trainer to counselor. She explains the difference between counseling (which addresses past trauma) and coaching (which propels clients forward into action). Drawing on her completion of 16 Ironman races, including the Kona World Championship, and a 100-mile race in honor of her late father, she discusses how endurance sports demonstrate that hard things are possible and mirror the discipline needed for life transformation. Dr. Trudy describes her practice serving clients from age 16 to 80, helping them address anxiety, hopelessness, relationship struggles, and feeling stuck in their personal or professional lives.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Dr. Trudy transitioned from 20 years as a personal trainer to counseling after recognizing she could help people get unstuck not just physically, but mentally, emotionally, and spiritually.
  • Counseling addresses past trauma and helps pull clients out of difficult experiences, while coaching focuses on moving forward and taking action toward future goals.
  • Completing 16 Ironman races, including the Kona World Championship and a 100-mile race, demonstrates that seemingly impossible challenges are achievable with consistency, discipline, and determination.
  • Common signs someone may benefit from counseling include anxiety, loneliness, hopelessness, loss of passion, relationship struggles, and feeling stuck or unable to move forward in life.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Dr. Trudy Simmons
02:06 Dr. Trudy Simmons introduces Milton Counseling & Coaching
02:47 Dr. Trudy’s backstory and transition from personal trainer to counselor
03:47 Completing 16 Ironman races and the Kona World Championship
04:38 How endurance sports discipline informs her counseling practice
06:02 The difference between counseling and coaching
08:17 Dr. Trudy’s holistic approach to body, mind, and spirit
11:42 Faith-based counseling and integrating biblical truth with therapy
14:08 Working with emotions and creating safe space for clients
19:24 Signs that indicate someone should seek counseling
20:17 What happens in the first counseling session
21:00 Success stories from Dr. Trudy’s practice
22:39 How to connect with Milton Counseling & Coaching

Dr. Trudy Simmons, PhD

Dr. Trudy Simmons, PhD, is a highly respected counselor, author, speaker, Ironman world champion athlete, and the host and producer of the award-winning Christian talk show The Christian View. As the founder of Milton Counseling and Coaching and The Christian View Media, Inc., she is dedicated to equipping individuals, families, and communities with the tools to live healed, purposeful, and wholehearted lives.

With a doctorate in counseling and decades of clinical experience, Dr. Trudy is known for her compassionate, practical, and faith-centered approach to mental and emotional wellness. She specializes in trauma recovery, emotional regulation, relationship restoration, and mind-body-spirit wholeness. Her work blends evidence-based therapeutic practices with biblical truth, empowering others to break cycles, renew their minds, and step boldly into their God-given purpose.

A fierce endurance athlete, Dr. Trudy has completed 16 Ironman races, competed in the Ironman World Championship in Kona, and finished multiple ultra-distance races—including a 100-mile run. She draws on these transformative athletic experiences to teach principles of perseverance, resilience, and identity, helping others push past limitations and embrace a lifestyle of purpose, discipline, and victory.

Dr. Trudy is a sought-after speaker for women’s events, corporate trainings, leadership retreats, churches, and podcasts. She teaches on topics such as purpose, emotional healing, spiritual formation, overcoming limiting beliefs, leadership development, and becoming “Fit for Purpose” in body, mind, and spirit. Her upcoming book, Fit for Purpose, weaves her personal journey, Ironman discipline, biblical wisdom, and counseling insights into a compelling guide for whole-life transformation.

As a wife, mother of two, and influential voice in Christian media, Dr. Trudy is deeply committed to helping people rewrite their stories, deepen their faith, and live with courage, clarity, and joy. Whether through counseling, coaching, television, writing, or endurance sports, her mission remains the same: to help people heal, grow, and live out the purpose for which they were created.

LinkedIn

Milton Counseling & Coaching

Milton Counseling & Coaching, founded and led by Dr. Trudy Simmons, PhD, is a premier mental and emotional wellness practice dedicated to helping individuals, couples, and families heal, grow, and thrive. Rooted in evidence-based therapeutic practices and a compassionate, faith-informed approach, the practice specializes in trauma recovery, emotional and relational health, anxiety, depression, and whole-person transformation.

With a focus on creating a safe, confidential, and supportive environment, Milton Counseling & Coaching empowers clients to navigate life transitions, rewrite unhealthy patterns, strengthen relationships, and discover renewed purpose and clarity. Through counseling, coaching, workshops, and customized growth plans, the practice equips clients with practical tools to build resilience, cultivate emotional intelligence, and experience long-term change—body, mind, and spirit.

Milton Counseling & Coaching has become known for its warm professionalism, client-centered care, and firm dedication to helping people live emotionally healthy, purpose-driven lives.

Website | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

2026 Hiring Trends: AI, Flexibility, and Salary Shifts

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Amy Mangan and Stephen Tradd, Robert Half, on 2026 Hiring Trends, AI Impact, Flexibility vs Compensation, and Atlanta Staffing (North Fulton Business Radio, Episode 926), with host John Ray
North Fulton Business Radio
2026 Hiring Trends: AI, Flexibility, and Salary Shifts
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Amy Mangan and Stephen Tradd, Robert Half, on 2026 Hiring Trends, AI Impact, Flexibility vs Compensation, and Atlanta Staffing (North Fulton Business Radio, Episode 926), with host John Ray

Amy Mangan and Stephen Tradd, Robert Half, on 2026 Hiring Trends, AI Impact, Flexibility vs Compensation, and Atlanta Staffing (North Fulton Business Radio, Episode 926)

On this episode of North Fulton Business Radio, host John Ray welcomes Amy Mangan, Market Director, and Stephen Tradd, Regional Director, both with Robert Half, to discuss 2026 hiring trends shaping the Atlanta labor market. Amy and Stephen reveal that 38% of U.S. professionals plan to seek new jobs in early 2026, marking the end of the “great freeze” and “job hugging” phenomenon that defined 2025. These 2026 hiring trends are driven by pent-up demand, understaffed teams, and employees burned out from economic uncertainty and hiring freezes.

The conversation addresses the critical balance between flexibility and compensation in 2026 hiring trends. While 60% of professionals are willing to work fully on-site for higher pay, many top candidates continue to turn down significant salary increases when flexibility is not part of the offer. Amy and Stephen explain why return-to-office policies are not one-size-fits-all and how companies that fail to offer hybrid arrangements risk losing their best talent. They also examine AI’s transformative role in 2026 hiring trends, noting that professionals who fail to develop AI literacy will be left behind, while those who embrace these tools become more valuable to employers.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • 38% of U.S. professionals plan to look for new jobs in early 2026, with Gen Z (45%), tech professionals (43%), and working parents (41%) leading the trend
  • Flexibility often trumps salary, as candidates repeatedly turn down offers with 20-25% pay increases when hybrid work options are not available
  • AI adoption varies by company size, with large organizations building dedicated teams for governance and implementation while small and mid-size businesses leverage existing tools in Microsoft platforms
  • Specialized skills command premium pay, with AI and machine learning roles seeing 4%+ salary increases and overall professional compensation up 2% year over year

Topics Discussed in this Episode

00:20 John Ray introduces the show and guests Amy Mangan and Stephen Tradd from Robert Half
02:20 Introduction to Robert Half’s specialized staffing services across accounting, finance, technology, HR, and legal
03:05 2025 labor market analysis and unusual hiring patterns
03:30 38% of U.S. professionals planning to look for new jobs in early 2026
04:30 The great freeze, job hugging, and why employees stayed put in 2025
06:11 Industries seeing the most hiring activity, including healthcare and nonprofit sectors
06:32 Impact of return-to-office policies and lack of flexibility on employee retention
07:33 Understaffed teams and employee burnout are driving job turnover
08:12 Return-to-office strategies and the challenge of finding one-size-fits-all solutions
09:35 Pent-up demand and digital transformation driving 2026 hiring needs
10:01 Digital transformation and software transitions in finance, accounting, and healthcare
11:01 AI’s impact on hiring practices and required skill sets
12:20 Why professionals need to learn AI tools to remain competitive
13:14 AI adoption differences between large companies and small- to mid-size businesses
15:34 Employers willing to pay premium for AI, cybersecurity, and data analytics expertise
16:18 2026 compensation trends and salary increases by specialty
17:01 Why flexibility matters more than salary for many top candidates
19:35 Perks and benefits beyond flexibility, including commuter benefits and childcare
21:05 Nuance in compensation and flexibility based on company and sector
22:35 Robert Half’s collaborative approach to helping clients understand market conditions
24:08 When business owners should reach out to Robert Half for staffing solutions
26:46 Success stories, including rapid deployment of 25 help desk professionals
28:52 How to connect with Robert Half and access the 2026 Salary Guide

Amy Mangan, Market Director, Robert Half

Amy Mangan, Market Director, Robert Half, on North Fulton Business Radio
Amy Mangan, Market Director, Robert Half

Amy Mangan is a Market Director with Robert Half, overseeing the contract and permanent placement services for Technology, Marketing and Creative practice groups in Atlanta. With 15 years of dedicated tenure at Robert Half, Amy has cultivated a reputation as a trusted leader in matching top talent with leading organizations. Before joining Robert Half, Amy brought 20 years of experience in technology and marketing staffing combined. Her deep understanding of both fields allows her to connect with clients and candidates alike, providing strategic solutions that drive success. In addition to her professional achievements, Amy is an active member of the American Marketing Association (AMA) Atlanta, where she serves on the Membership Committee, contributing to the growth and engagement of the local marketing community. Outside of work, Amy enjoys spending time with her husband, two sons, and two cats.

LinkedIn

Stephen Tradd, Regional Director, Robert Half

Stephen Tradd, Regional Director, Robert Half, on North Fulton Business Radio
Stephen Tradd, Regional Director, Robert Half

Stephen Tradd is a Regional Director with Robert Half, overseeing placement services for contract finance and accounting, administrative and customer support, legal, and management resources in the firm’s Atlanta and Alpharetta offices. With more than a decade of experience at Robert Half, Steve first joined the company in 2009 in Florida and returned in 2023 as Branch Director for the Atlanta Midtown branch, later advancing to his current role. Throughout his career, Steve has earned many professional accolades, including Robert Half’s prestigious Reach for the Stars Award and is a $3 million-dollar milestone achiever, consistently delivering outstanding results. Steve’s competitive mindset, strategic approach, and ability to connect top talent with leading companies have been the driving forces behind his success. Outside of work, Steve enjoys traveling the world and has recently returned from a trip to Zurich, Austria, and Germany. This year alone, he’s visited 5 countries outside of the U.S.

LinkedIn

Robert Half

Robert Half is the world’s first and largest specialized talent solutions and business consulting firm, connecting highly skilled job seekers with rewarding opportunities at great companies. Areas of specialization include finance and accounting, human resources, administrative and customer support, legal, technology, marketing, and creative. Robert Half offers contract talent, permanent placement, and executive search services; it is the parent company of Protiviti, a global consulting firm. In the last 12 months, Robert Half has been named one of Fortune’s World’s Most Admired Companies, one of the 100 Best Companies to Work For, and has also received recognition from Forbes as one of the World’s Best Employers and one of America’s Best Professional Recruiting, Executive Recruiting, and Temporary Staffing Firms.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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