John Ray, Author at Business RadioX ® Page

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

April 30, 2025 by John Ray

North Fulton Studio

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group

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The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131)

How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder and CEO of Velocity Technology Group. As a global technology consultant, Benny discusses how he explains to clients the value of avoiding cyberattacks and maintaining smooth operations, as well as his use of value-based pricing. The conversation also covers Benny’s journey from the telecom industry to building a global technology consulting firm specializing in managed IT, cybersecurity, and digital transformation with AI. Benny shares insights on the company’s holistic approach to client solutions, the importance of strategic partnerships, and the impact of cybersecurity. They also delve into Benny’s podcast, WFH with Two Guys, co-hosted with Dennis Jackson, and talk about the rapid adoption and future potential of AI in businesses.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Benny Carreon, Velocity Technology Group

Benny Carreon is the founder and principal of Velocity Technology Group, a Boulder, Colorado-based company specializing in technology solutions for businesses. Since establishing the company in 2003, Benny has led Velocity through significant growth, expanding its services from telecommunications to a comprehensive suite of technology offerings, including cybersecurity, digital transformation, and IT consulting. His vision centers on helping small and mid-sized businesses leverage innovative technology to improve efficiency and drive sustainable success.

With over 30 years of experience in the technology sector, Benny is known for his practical approach and deep industry knowledge. He is passionate about demystifying complex tech topics for business leaders and guiding organizations through the challenges of digital change. Benny’s expertise is frequently sought after for strategic planning, technology upgrades, and cybersecurity best practices.

In addition to his work at Velocity, Benny co-hosts the podcast “WFH with 2 Guys,” where he and his co-host Dennis Jackson of WorX Solutions discuss workplace trends, artificial intelligence, business strategy, and many other topics with fellow experts. Through both his company and his podcast, Benny Carreon remains dedicated to empowering businesses with the tools and insights they need to thrive in a rapidly evolving digital landscape.

LinkedIn | Velocity Technology website

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey and Guest Welcome
01:30 Benny’s Journey with Velocity Technology Group
02:51 Client Relationships and Challenges
07:56 Value-Based Pricing and Client Education
15:05 Cybersecurity Insights and Best Practices
26:03 The Reality of Cybersecurity Threats
27:02 The Emotional Impact of Being Hacked
29:26 Understanding the Value of IT Services
32:35 The Evolution of AI in Business
39:17 Practical AI Applications for Businesses
43:16 The Importance of Incremental Improvements
45:22 The Role of Podcasts in Business
50:20 Conclusion and Contact Information

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers

April 29, 2025 by John Ray

North Fulton Business Radio

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers

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Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers (North Fulton Business Radio, Episode 866)

In this episode of North Fulton Business Radio, host John Ray welcomes Todd Sheppard, owner of Inspired Mortgage Brokers, to discuss the intricacies of the mortgage industry. They delve into Todd’s background, the benefits of working with an independent mortgage broker, and the current state of the housing market. Todd shares insights into the challenges buyers face, particularly the emphasis on payment sensitivity due to rising rates and inflation. The conversation also highlights the importance of holistic financial planning, especially for seniors, and explores the often misunderstood but valuable option of reverse mortgages. Throughout the discussion, Todd emphasizes the need for empathy, detailed communication, and personalized service to alleviate the stress associated with mortgage processes.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Todd Sheppard, Inspired Mortgage Brokers

Todd Sheppard was drawn to the mortgage industry for its fast-paced environment and the opportunity to help people. As company founder, he is tasked with finding the best wholesale lenders and technology companies with which to partner. As a hands-on loan officer, he is the first point of contact for many Inspired Mortgage Broker customers. Our clients are often surprised to learn that our company owner has a hand in completing their pre-approvals, quoting their rates, and discussing their program options. He also enjoys building lasting and mutually beneficial connections with our referral partners.

Often described as energetic, compassionate, approachable, and creative, over the course of his career, Todd has worked with everyone from first-time homebuyers and recent retirees to business executives and high net-worth clients. With an innate understanding of each segment and their diverse needs, he has closed on everything from starter homes to luxury beachfront properties. Todd gains his greatest rewards from helping people achieve their dreams of home ownership or their vision of a comfortable retirement. He finds joy in saying “YES” when other mortgage lenders have said no, and he takes pride in putting people at ease and instilling them with confidence. He also enjoys helping his referral partners grow their businesses.

For Todd, his vision of an “inspired life” is one where he has the freedom and ability to do whatever it takes to help his customers and referral partners succeed. His love of his work is apparent in every contact and positive impact he makes.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:28 Meet Todd Sheppard: Inspired Mortgage Brokers
02:21 Understanding Independent Mortgage Brokers
03:01 Todd’s Journey into Mortgages
03:49 Navigating the Mortgage Process
07:14 Current Housing Market Trends
10:31 Mortgage Industry Insights
15:12 Special Focus: Seniors and Mortgages
21:50 Reverse Mortgages: A Viable Option?
25:32 Success Stories and Final Thoughts
28:24 Closing Remarks and Announcements

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Navigating Back Office Success with Gabrielle Mills of Sourced.

April 29, 2025 by John Ray

North Fulton Studio

Navigating Back Office Success with Gabrielle Mills of Sourced.

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Navigating Back Office Success with Gabrielle Mills of Sourced. (The Exit Exchange, Episode 23)

In this episode of The Exit Exchange, host John Ray welcomes Gabrielle Mills, President of Sourced., a leading full-service back-office solutions firm. Gabrielle discusses her entrepreneurial journey, highlighting how she and her mother founded Sourced., a firm that provides fractional support in accounting, marketing, HR, and administrative services. She delves into the importance of effective back-office management for business growth and successful exits, sharing insights on common pitfalls, such as accounting mistakes. The conversation also touches on the role of AI in accounting, the significance of scalable business models, and the value of joining XPX Atlanta for business growth. Listen to learn more about how Sourced. helps businesses navigate their back-office needs and prepare for future success.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Gabrielle Mills, President, Sourced.

Gabrielle Mills is a seasoned entrepreneur with a proven track record in scaling small businesses into profitable companies. She is the co-founder and President of Sourced., a leading full-service back-office solutions firm. Gabrielle established the company from its inception, incorporating various business units such as accounting, marketing, human resources, administrative services, and talent acquisition.

Prior to founding Sourced., Gabrielle worked in corporate marketing and branding at IHG, supporting high-profile partners like the PGA Tour, CMT, and other global hospitality brands.

Gabrielle has always been passionate about empowering other entrepreneurs and now dedicates her time and gift of public speaking to inspire and grow other business leaders.

Sourced.

Sourced. is an award-winning company specializing in solving two of the toughest challenges in business: lack of time and lack of resources. Its services include content marketing, bookkeeping, office assistance, and placement services.

Sourced. provides a full-service, customizable back-office solution for small-to-medium-sized business owners, with all services also available a la carte. The company helps clients fill resource gaps by building teams complete with account management, specialists, and backup support, allowing clients to pay only for what they need.

Services are delivered both virtually and on-site at client business locations.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Exit Exchange
01:02 Meet Gabrielle Mills of Sourced.
02:42 The Origin Story of Sourced.
06:27 Challenges and Growth in Business
13:31 Common Mistakes in Business Operations
19:48 AI Limitations in Accounting
20:26 Challenges in Business Growth
24:03 Importance of a Strong Back Office
27:25 Sourced’s Journey and Future Plans
31:17 Advice for Business Owners
36:03 Conclusion and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray is a Gold Sponsor of XPX Atlanta.

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

April 28, 2025 by John Ray

North Fulton Business Radio

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective

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Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865)

In this episode of North Fulton Business Radio, host John Ray interviews Darrell Noe, the founder and CEO of Seventy Seven Collective. Darrell shares insights into his journey from being a designer to founding a successful digital marketing agency. He discusses the unique growth model of Seventy Seven Collective, which focuses on partnering closely with small to medium-sized businesses to achieve tangible results in their marketing efforts. Darrell highlights common marketing mistakes, the importance of monitoring results, and the impact of AI in digital marketing. He also provides valuable advice for aspiring entrepreneurs and details his agency’s approach to client engagement and success stories.

Darrell Noe, Seventy Seven Collective

Darrell Noe is the founder and CEO of Seventy Seven Collective, a boutique digital marketing and branding agency based in Roswell, Georgia.

With over two decades of experience as a creative director and industry leader, Darrell has built a reputation for crafting innovative marketing strategies that empower brands to flourish. His journey has been defined by a dedication to fostering growth through creativity and innovation, particularly in media strategy, branding, and marketing operations. Leaving the corporate world in 2019, Darrell established Seventy Seven Collective to provide small businesses with big agency expertise without the hefty overhead—delivering impactful work that resonates with audiences and drives measurable results.

At the helm of Seventy Seven Collective, Darrell leads a nimble team known for their collaborative spirit, fast problem-solving, and commitment to client success. Under his leadership, the agency has partnered with a diverse range of clients, from startups to established enterprises, helping them navigate the complexities of the digital landscape through bold strategies, compelling brand stories, and creative solutions.

Beyond his professional achievements, Darrell is known for his passion for hockey, his background as a club DJ, and his appreciation for craft beer-traits that reflect his energetic and creative approach to both work and life.

Darrell Noe: LinkedIn | Instagram

Seventy Seven Collective: Website | Linkedin | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Meet Darrell Noe of Seventy Seven Collective
02:34 Darrell’s Journey in Marketing
04:49 Building Seventy Seven Collective
06:44 Advice for Aspiring Entrepreneurs
09:34 Common Marketing Mistakes
17:22 Effective Marketing Strategies
18:07 Polished vs. Unpolished Content
19:14 The Decline of Cold Email Effectiveness
20:03 Smart Use of AI in Marketing
21:35 Building Trust for Small Businesses
23:10 Effective Marketing Strategies
25:25 Client Discovery and Onboarding Process
32:12 Success Stories and Client Examples
34:44 Contact Information and Final Thoughts

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Navigating Family Business Dynamics with EOS, with Jacqueline Jensen

April 28, 2025 by John Ray

Family Business Radio

Navigating Family Business Dynamics with EOS, with Jacqueline Jensen

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Navigating Family Business Dynamics with EOS, with Jacqueline Jensen (Family Business Radio, Episode 63)

In this episode of Family Business Radio, host Anthony Chen interviews Jacqueline Jensen from EOS Worldwide. Jacqueline shares her unique experiences growing up in an entrepreneurial family led by a Marine and her eventual involvement in the family business. She discusses her journey through education, working in sports tourism, and finally returning to the family business out of a sense of obligation. Jacqueline speaks about the challenges she faced, including burnout and the lack of a clear roadmap, which ultimately led her to EOS. The discussion explores her transition to working with EOS Worldwide, helping other family businesses implement structured operating systems. Touching on themes like clarity in roles, succession planning, and work-life balance, this episode offers valuable insights for anyone involved in a family business or contemplating joining one.

Anthony concludes the show with thoughts on prioritizing family over financial gains.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Jacqueline Jensen

Jacqueline Jensen grew up in an entrepreneurial family, where conversations around the dinner table often centered on business goals and growth ideas. After college, she joined the family business and was quickly placed in leadership roles—often learning by doing. At just 28, she became General Manager of a private country club, where she experienced firsthand the pressure, complexity, and emotional dynamics that come with leading in a family-run organization.

In 2019, after years of long hours and chasing results, Jacqueline discovered a business framework that brought clarity, alignment, and accountability to her team—and transformed the business. She now dedicates her work to helping other family business owners simplify operations, strengthen communication, and build healthy, scalable companies. As a Professional EOS Implementer®, she believes that with the right structure, family businesses can thrive for generations.

Website | LinkedIn

EOS Worldwide

EOS Worldwide helps entrepreneurial businesses—especially family-owned companies—get what they want from their business. Through a simple, practical, proven system, EOS provides the tools and structure to help leadership teams gain clarity, improve communication, and strengthen accountability. For family businesses navigating the complexity of shared roles, generational transitions, and personal relationships, EOS brings the clarity and alignment needed to grow a healthy, scalable company. With over 28,000 companies running on EOS, it’s a powerful system for families who want to preserve their legacy, empower their team, and lead with confidence.

Topics Discussed in this Episode

00:00 Introduction to Family Business Radio
00:41 Jacqueline Jensen’s Entrepreneurial Background
02:11 Challenges and Lessons in Family Business
05:36 Discovering EOS and Its Impact
11:05 Implementing EOS in Family Businesses
18:01 Navigating Family Dynamics and Succession Planning
23:46 Discussing Family Business Succession
24:50 Generational Shifts in Family Business
27:15 Vision Traction Organizer: A Key Tool
30:29 Personal Reflections on Family Business
34:33 Understanding EOS and Ideal Clients
39:10 Client Success Stories and Organizational Clarity
41:40 Future Plans and Advice for Young Entrepreneurs

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of Family Business Radio can be found by following this link.

Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management

April 28, 2025 by John Ray

Dental Business Radio

Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management

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Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management (Dental Business Radio, Episode 58)

In this episode of Dental Business Radio, host Patrick O’Rourke talks with Teresa Duncan at the Insurance Extravaganza in Orlando, Florida. Teresa shares insights from her presentation on the importance of understanding the behind-the-scenes aspects of dental insurance, such as the Certificate of Coverage and premium pricing. They discuss common misconceptions about insurance, the complexities of customizing plans for employers, and the importance of detailed documentation to prevent issues with state boards and malpractice claims. Teresa emphasizes the need for dental managers and billing professionals to attend malpractice seminars and engage in continuing education to ensure compliance and protect their practices.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Teresa Duncan, Odyssey Management

Teresa Duncan is a distinguished speaker and writer with over 20 years of experience in healthcare, specializing in revenue protection, accounts receivable, insurance methods, and practice management systems. She has been honored with the Lifetime Achievement Award from the American Association of Dental Office Management, underscoring her commitment to continuing education and professional development in the dental industry.

As the author of “Moving Your Patients to Yes: Easy Insurance Conversations” and a regular contributor to the ADA’s CDT Companion Guide™, Teresa is a frequent voice in dental publications. She played a key role as a founding Trustee for the DALE Foundation, which focuses on auxiliary learning, and is actively involved in organizations such as Women in DSO and the National Association of Dental Plans. Her expertise is further recognized through her consulting work on the American Dental Association’s Guidelines for Practice Success™, and she is the host of two podcasts, “Nobody Told Me That!” and “Chew On This!”, which address coding and management topics for dental professionals.

Teresa’s leadership has been acknowledged by her inclusion as one of the Top 25 Women in Dentistry by Dental Products Report Magazine and her annual recognition as a Leader in Consulting by Dentistry Today. She holds a Master’s Degree in Healthcare Management from Marymount University, reflecting her deep academic and practical knowledge in the field

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to Dental Business Radio
00:12 Introduction to Teresa Duncan and Initial Impressions
00:31 Behind the Scenes of Insurance
01:12 Understanding Employer Group Coverage
02:08 The Importance of Certificate of Coverage
03:08 Customizing Insurance Plans
06:40 Malpractice Policies and Their Importance
11:23 Managing Risk and Compliance
13:06 Conclusion and Final Thoughts

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Empowering Professional Presence, with Eileen Nebhut, Venus Rising

April 23, 2025 by John Ray

North Fulton Business Radio

Empowering Professional Presence, with Eileen Nebhut, Venus Rising

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Empowering Professional Presence, with Eileen Nebhut, Venus Rising (North Fulton Business Radio, Episode 864)

In this episode of North Fulton Business Radio, host John Ray interviews Eileen Nebhut, founder and CEO of Venus Rising, an image consulting firm. Eileen shares her journey from business school to starting her own company, leveraging her unique experiences and passion for helping individuals with their personal branding and executive presence. She discusses the importance of image in professional success, especially for executive women, and how Venus Rising uses a combination of technology and human-powered services to enhance clients’ confidence and ensure their personal and professional presentation aligns with their goals. The conversation also touches on the impacts of COVID-19 on personal branding, the company’s expansion into B2B services, and their future plans for working with young professionals and graduate students. Success stories highlight the transformative impact of Eileen’s work on her clients’ careers and personal confidence.

Eileen Nebhut, Venus Rising

Eileen Nebhut is an accomplished image consultant and the visionary founder of Venus Rising, an agency that helps high-performing executives align their personal image with their professional ambitions. With a dynamic career spanning over three decades, Eileen has navigated leadership roles in publishing, energy efficiency, and financial technology before channeling her wealth of expertise into entrepreneurship.

Throughout her corporate tenure, Eileen developed a nuanced understanding of how personal image impacts professional success. From consulting global teams to advising executives on presenting themselves with confidence, she became the go-to resource for colleagues and peers seeking guidance on personal style and branding. Her innate talent for visual storytelling and strategic problem-solving ultimately inspired her to launch Venus Rising.

Founded in 2022, Venus Rising builds on Eileen’s lifelong passion for empowering individuals through style. By combining her corporate acumen with her intuitive approach to personal branding, Eileen has transformed how executives perceive and project their image in high-stakes environments. Her work has been featured in publications like Simply Buckhead, Canvas Rebel, and Atlanta Trend, cementing Venus Rising as a leading name in executive image consulting.

Eileen holds an MBA and is certified in executive coaching, which allows her to guide clients through transformations that are both strategic and deeply personal. Her mission is simple: to give leaders the tools and confidence to make their image an asset, aligning their external presence with their internal brilliance.

Whether working with CEOs, CMOs, or entrepreneurs, Eileen empowers her clients to step into their full potential, creating an undeniable impact at every stage of their career.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:37 Meet Eileen Nebhut, Venus Rising
01:46 The Importance of Personal Branding
02:28 Eileen’s Journey and Inspiration
06:49 Impact of COVID on Personal Branding
10:55 Venus Rising’s Services and Clients
13:21 Challenges and Misconceptions in Image Consulting
18:49 Working with Young Professionals
26:25 Success Stories and Client Impact
30:25 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn

April 23, 2025 by John Ray

North Fulton Studio

Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn

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Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130)

In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life’s Too Short for a Bad Business Partner. Specializing in corporate divorce, Bill shares his insights into managing and resolving conflicts in business partnerships. With over two decades of experience focused in this practice specialty, Bill discusses the emotional and financial impacts of bad business relationships, underlining the importance of having an exit strategy. He also addresses red flags in partnerships, the roles of emotions in business disputes, and the steps business owners can take to protect their interests. Bill emphasizes the significance of effective communication, understanding fiduciary duties, and recognizing the cost of inaction. Additionally, he touches on the complexities that service-based business owners face in partnerships and provides a practical guide for navigating these challenges.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Bill Piercy, Berman Fink Van Horn, and Author of Life’s Too Short for a Bad Business Partner

**Bill Piercy, Berman Fink Van Horn, P.C.**

Bill Piercy is a shareholder at Berman Fink Van Horn P.C. in Atlanta, Georgia, where he specializes in business litigation with a particular focus on resolving disputes among business partners, owners, and management within closely held companies. With more than two decades of experience in what is often referred to as the “corporate divorce” arena, Bill understands the complexities and challenges that arise from internal conflicts in business relationships. He works closely with business owners to bring about efficient and successful resolutions that allow clients to move past unproductive partnerships and focus on healthier, more productive business relationships.

Bill is the author of Life’s Too Short for a Bad Business Partner, a practical guide that helps business partners navigate the difficult process of ending unproductive business relationships and moving forward successfully. His approach combines hard work, candid advice, and strong advocacy, which has earned him a reputation for helping clients protect their interests while minimizing the disruption that disputes can cause to business operations and revenues.

Since 2012, Bill has been recognized as a Super Lawyer by Atlanta Magazine and Georgia Trend Magazine for his expertise in business litigation. He has also received the prestigious AV Preeminent rating from Martindale-Hubbell, which reflects the highest standards of legal ability and ethical conduct. Additionally, he has been named one of Georgia’s Legal Elite by Georgia Trend Magazine and has been included in The Best Lawyers in America since 2015.

Bill’s practice primarily involves business litigation, including partnership disputes, non-compete agreements, and trade secret cases, and he has successfully represented clients in thousands of disputes, achieving favorable outcomes through jury verdicts, summary judgments, and settlements. He is actively involved in professional organizations such as the Atlanta Bar Association and the American Bar Association’s Business Litigation Section. Beyond his legal work, Bill participates in community and leadership programs, including Leadership DeKalb, and is a member of the National Eagle Scout Association.

Known for his tenacity, creativity, and ethical approach, Bill Piercy is widely respected within Georgia’s legal community as a leading advocate for business owners navigating complex disputes.

Firm Website | LinkedIn

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
01:27 Bill Piercy’s Journey into Business Law
02:20 The Reality of Business Partnerships
03:32 Importance of Exit Strategies
06:25 Challenges for Service Providers
10:29 Recognizing Red Flags in Partnerships
19:40 Fiduciary Duties and Minority Rights
23:43 Emotions in Business Breakups
26:34 Defining and Protecting Business Value
29:59 Unlocking Value Through Breakups
32:13 The Cost of Inaction
33:10 Endure, End, or Fix: Choices in Business Relationships
33:55 Sunk Cost Fallacy in Business
37:05 When to Involve Legal Counsel
48:06 Role of Service Providers in Business Disputes
55:48 Concluding Thoughts and Contact Information

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

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Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

April 22, 2025 by John Ray

North Fulton Business Radio

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

00:00 /

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group (North Fulton Business Radio, Episode 863)

In this episode of North Fulton Business Radio, host John Ray speaks with Stephen Deason from OPA Health Group. They discuss OPA’s journey in medical staffing and home care services, covering their expansion across 15 states and their entrance into home healthcare in the Atlanta metropolitan area. Stephen shares his personal backstory, the passion behind his work, and the challenges faced in healthcare staffing. Additionally, he highlights key differentiators of OPA Health Group, including their rigorous recruitment process and exceptional internal team, along with valuable advice for those seeking home healthcare services. The episode underscores the importance of reliability and compassionate care within the healthcare industry.

Stephen Deason, Founder and CEO, OPA Health Group

Stephen Deason

Stephen Deason is the Founder and Chief Executive Officer of The OPARASA Group, which includes OPA Staffing and OPA Home Care under its umbrella. Based in Roswell, Georgia, Deason brings over 30 years of experience in building and managing healthcare and technology companies. He is recognized as an entrepreneur, author, public speaker, consultant, professor, and recovery advocate. Deason’s leadership is marked by a commitment to social enterprise, specifically helping individuals in recovery build personal and economic worth by leveraging business opportunities and workforce training.

Deason’s academic background is extensive. He holds a Bachelor of Science in Mathematics from the University of Alabama at Birmingham, an MBA and an MSc in Accounting from Emory University, and he is ABD (all but dissertation) for a PhD in Business from Emory University’s Laney Graduate School. He is also a graduate of the Johns Hopkins CityLabs program and has pursued additional graduate studies at Johns Hopkins University.

Before founding The OPARASA Group, Deason served as CEO of GRYYT, a socially conscious MarTech firm, and held C-level positions with several other technology companies. He is an active volunteer, serving on multiple nonprofit boards and advisory boards for startup technology and telecommunications firms. Deason is also a frequent public speaker on topics such as leadership and recovery, and he has authored two books and multiple academic papers.

OPA Health Group

OPA Health Group serves as the parent organization for both OPA Staffing and OPA Home Care, providing strategic oversight and ensuring that both divisions uphold the group’s commitment to high-quality healthcare services. The two entities, while operating under the same corporate umbrella, maintain distinct operational focuses and service models, each tailored to meet specific needs within the healthcare sector.

OPA Staffing is dedicated to recruiting and placing highly qualified healthcare professionals in medical facilities across multiple states, including Alabama, Maine, North Carolina, South Carolina, Florida, Massachusetts, Pennsylvania, Georgia, Mississippi, and Texas. The division specializes in sourcing clinical and administrative staff such as registered nurses, licensed practical nurses, certified nurse assistants, nurse practitioners, physician assistants, therapists, and laboratory professionals. OPA Staffing is recognized for its rigorous hiring standards, ensuring that all candidates meet or exceed Joint Commission Accreditation Standards and Department of Health Regulations. The division operates out of its headquarters at 9755 Dogwood Road, Suite 320, Roswell, Georgia, and is distinguished by its collaborative partnerships with healthcare facilities and its commitment to open communication and quality assurance. OPA Staffing has also earned The Joint Commission’s Gold Seal of Approval, reflecting its dedication to excellence in healthcare staffing.

OPA Home Care, on the other hand, focuses on providing in-home care and support for seniors and individuals who require assistance with daily living activities. Its services encompass personal care, companionship, medication management, transportation, meal preparation, and specialized care for couples or those recovering from illness or surgery. OPA Home Care primarily serves counties within Georgia, including Cherokee, Cobb, Dawson, DeKalb, Forsyth, Fulton, Gilmer, Gwinnett, Hall, Lumpkin, Monroe, and Pickens. Like OPA Staffing, OPA Home Care is headquartered at 9755 Dogwood Road, Suite 320, Roswell, Georgia. The division employs a large team of credentialed caregivers, certified nursing assistants, and nurses, offering customized care plans tailored to the unique needs and budgets of each client. Clients benefit from reliable backup care, 24/7 support, and a strong track record of service, as evidenced by the division’s support of more than 112 active facilities in Georgia over the past five years.

Both OPA Staffing and OPA Home Care operate in close coordination under the leadership and operational infrastructure provided by OPA Health Group. Although each division maintains its own specialized teams and service offerings, they share a unified mission, organizational standards, and a commitment to client-focused care. This integrated approach allows OPA Health Group to deliver comprehensive healthcare solutions, both in clinical settings and in the homes of those who need personalized support.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Stephen Deason of OPA Health Group
01:44 OPA Health Group: Services and Expansion
02:49 Stephen’s Personal Journey and Passion for Healthcare
03:39 Challenges and Evolution in Healthcare Staffing
05:25 Impact of COVID-19 on Healthcare Staffing
06:30 Transition to Home Care Services
07:20 Operational Insights and Business Philosophy
12:09 Navigating Multi-State Operations
14:22 Home Healthcare: Differentiators and Client Success Stories
23:08 Conclusion and Contact Information
25:11 Host’s Final Remarks

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131)

Benny Carreon, Velocity Technology Group

Topics Discussed in this Episode

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

Mortgage Trends and Tips, with Todd Sheppard, Inspired Mortgage Brokers (North Fulton Business Radio, Episode 866)

Todd Sheppard, Inspired Mortgage Brokers

Topics Discussed in this Episode

About North Fulton Business Radio and host John Ray

Navigating Back Office Success with Gabrielle Mills of Sourced. (The Exit Exchange, Episode 23)

Gabrielle Mills, President, Sourced.

Sourced.

Topics Discussed in this Episode

The Exit Planning Exchange Atlanta

Marketing Insights for Small Business, with Darrell Noe, Seventy Seven Collective (North Fulton Business Radio, Episode 865)

Darrell Noe, Seventy Seven Collective

Topics Discussed in this Episode

About North Fulton Business Radio and host John Ray

Navigating Family Business Dynamics with EOS, with Jacqueline Jensen (Family Business Radio, Episode 63)

Jacqueline Jensen

EOS Worldwide

Topics Discussed in this Episode

Anthony Chen, Host of Family Business Radio

Live from Insurance Extravaganza 2025: Teresa Duncan, Odyssey Management (Dental Business Radio, Episode 58)

Teresa Duncan, Odyssey Management

Topics Discussed in this Episode

About Dental Business Radio

Practice Quotient

Connect with Practice Quotient

Empowering Professional Presence, with Eileen Nebhut, Venus Rising (North Fulton Business Radio, Episode 864)

Eileen Nebhut, Venus Rising

Topics Discussed in this Episode

About North Fulton Business Radio and host John Ray

Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130)

Bill Piercy, Berman Fink Van Horn, and Author of Life’s Too Short for a Bad Business Partner

Topics Discussed in this Episode

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group (North Fulton Business Radio, Episode 863)

Stephen Deason, Founder and CEO, OPA Health Group

OPA Health Group

Topics Discussed in this Episode

About North Fulton Business Radio and host John Ray

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