John Ray, Author at Business RadioX ® Page

Turning Dreams into Plans with Gloria Lucia Zapata-Elias

October 9, 2024 by John Ray

Hello, Self . . .

Turning Dreams into Plans with Gloria Lucia Zapata-Elias

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Turning Dreams into Plans with Gloria Lucia Zapata-Elias (Hello, Self… Episode 53)

Host Patricia Leonard invited guest Gloria Lucia Zapata-Elias to share her inspirational journey of transformation and manifestation.

Gloria recounted her unconventional life path, detailing how she navigated various life stages backward from traditional norms—having children before marriage, attending college later, and achieving business success. Her journey is marked by resilience, self-discovery, and service to others.

Throughout the episode, Patricia and Gloria discussed life lessons, the role of self-talk, overcoming survival modes, and using disruptions as catalysts for growth.

Hello, Self… is presented by Patricia Leonard & Associates and produced by Arlia Hoffman in association with the North Fulton studio of Business RadioX®.

Find the video version of this podcast on YouTube here.

Gloria Lucia Zapata-Elias, Owner of Eye for Detail and Angel’s Trumpet Bed and Breakfast

Gloria owns two businesses, Eye for Detail, a residential and commercial cleaning company, and Angel’s Trumpet Bed and Breakfast, affordable extended stay for those who need respite. She also has a plant nursery business currently in development.

Gloria became a single mom at a young age, and attended college while working more than full-time and raising her sons. She says she was able to accomplish this with the support of two women in her life, one of them her mother.

She credits her success to her growth mindset and the fuel of her ambition she feels God gave her.

Website | Facebook

About Hello, Self…

Hello, Self… is a biweekly podcast focused on inspiring stories of turning dreams into reality. Join coach and author Patricia Leonard and her guests as they share life-changing Hello, Self… moments.

Hello, Self… is brought to you by Patricia Leonard & Associates and is based on the new book by Patricia Leonard, Hello, Self.., available here.

The show is produced by Arlia Hoffman in association with Business RadioX®. You can find this show on all the major podcast apps. The complete show archive is here.

Patricia Leonard, Host of Hello, Self…

Patricia Leonard is President of RUNWAY TO SUCCESS, a division of Patricia Leonard & Associates located in Nashville, TN. She is a MESSAGE ARTIST speaker, career & business coach, author and magazine columnist. Patricia consults with clients on leadership, empowerment, career management, entrepreneurship and the power of language. Her work is focused on helping clients find their runway to success!

She has a professional background in management, human resources, corporate training, business consulting and talent development. Patricia has worked with companies in the service, music, banking, manufacturing, publishing, warehousing, healthcare, academic, retail and financial industries, and has taught management classes as an adjunct professor.

Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.

Her volunteer energies are focused on Women in Film and Television-Nashville, where she is a Board Vice President; Dress for Success as the Advisory Board President; and International Coaching Federation-Nashville where she held Board roles for several years.

Patricia is the author of Wearing High Heels in a Flip Flop World, BECOMING WOMAN…a journal of personal discovery, THE NOW, HOW & WOW of Success, Happenings, a full year calendar of inspirational messages and a spoken word album titled, I AM…

She enjoys songwriting, creating poetry and has written a one-woman show and artistic speech she performs titled Hello, Self…, about a woman in midlife reinventing herself, which led to her new book by the same name, available here.

On the personal side, Patricia, describes herself as a woman, lover of life, mother, grandmother, career professional and message artist; AND in that order! Her goal is to continue inspiring others, of any age, to START NOW creating and expanding their Runway to Success.

She believes that life is a gift, the way we wrap it is our choice.

Connect with Patricia:

Website| LinkedIn | Facebook | Twitter | Instagram

Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting

October 9, 2024 by John Ray

North Fulton Studio

Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting

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Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting (The Price and Value Journey, Episode 116)

One reason service professionals choose self-employment is for flexibility in their retirement, but they sometimes find that ageism has its own agenda. In this episode of The Price and Value Journey, host John Ray welcomes Dr. Larry Gard, a retirement coach and consultant, to discuss the challenges and nuances of working and retiring faced by older self-employed professionals. The conversation delves into the effects of ageism, the distinct retirement experiences of self-employed individuals, and strategies to prepare for a satisfying post-retirement chapter. Dr. Gard shares insights from his career as a psychologist and coach, emphasizing the emotional and strategic aspects of winding down a business. The episode also covers the importance of maintaining relevance and exploring new opportunities in retirement planning that go beyond financial considerations.

Dr. Gard’s blog post referenced in this episode, “Fade out? Bow out? Forced out? A Big Challenge Facing Older Self-Employed People,” can be found by following this link.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Dr. Larry Gard, Done with Work Retirement Coaching and Consulting

Dr. Larry Gard is a retired psychologist in Chicago and the founder of Done With Work Retirement Coaching and Consulting.

Though no longer a therapist, his long career in clinical psychology gives him the necessary perspective and experience to help professionals sort through the head and heart side of retirement and craft a satisfying next chapter.

Larry is also the author of Done with Work: A Dozen Perspectives on The Decision to Retire, which offers insights into making a meaningful retirement decision.

Website | LinkedIn

Topics Discussed in this Interview

00:00 Introduction to The Price and Value Journey
00:25 Challenges of Winding Down Professional Work
01:41 Introducing Dr. Larry Gard
02:54 Dr. Gard’s Journey and Insights
05:17 Understanding Self-Employment and Retirement
09:25 Ageism and Its Impact on Professionals
13:01 Strategies for Staying Relevant
19:17 Planning for Retirement
28:11 Dealing with Current Retirement Challenges
32:50 Supporting Others in Their Retirement Journey
35:19 Success Stories and Final Thoughts
38:48 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey" — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Georgia’s Economic Outlook, with Dr. Jerry Parrish, Metro Atlanta Chamber

October 7, 2024 by John Ray

North Fulton Business Radio

Georgia's Economic Outlook, with Dr. Jerry Parrish, Metro Atlanta Chamber

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Georgia’s Economic Outlook, with Dr. Jerry Parrish, Metro Atlanta Chamber (North Fulton Business Radio, Episode 809)

In this episode of North Fulton Business Radio, John Ray hosts Dr. Jerry Parrish, Chief Economist at the Metro Atlanta Chamber, who discusses Georgia’s economic outlook. Dr. Parrish details recent trends, including Georgia’s impressive job growth post-COVID, innovations in tech, and significant projects reshaping the Metro Atlanta regions. Challenges he points to include the impact of Hurricane Helene, the Longshoremen’s strike affecting Georgia’s ports, and the lack of adequate workforce housing. Dr. Parrish explores the implications of political uncertainty on business investment as well as discussing the importance of fostering a positive business climate in Georgia.

Note: Subsequent to the recording of this episode, the longshoremen’s strike that began on October 3, 2024, was suspended and work resumed, following a tentative agreement reached between the International Longshoremen’s Association (ILA) and the United States Maritime Alliance (USMX).

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Dr. Jerry Parrish, Chief Economist, Metro Atlanta Chamber

**Dr. Jerry Parrish, Metro Atlanta Chamber of Commerce**

Jerry D. Parrish, Ph.D., is the Chief Economist at the Metro Atlanta Chamber. Dr. Parrish was previously the Director of State and Local Policy Analysis at the Florida Institute of Government at Florida State University. Dr. Parrish was also on the faculty in the Masters of Applied Economics Program at Florida State University for twelve years.

Jerry was previously the Chief Economist and Director of Research for the Florida Chamber Foundation. Prior to that position, Dr. Parrish was the Chief Economist and Director of the Center for Competitive Florida at Florida TaxWatch. Prior to that position, he served as the Associate Director of the Center for Economic Forecasting & Analysis (CEFA) at Florida State University. He has many years of experience in the private sector in management roles at international manufacturing companies.

Jerry earned a B.S. in Agricultural Business and Economics from Auburn University, an M.B.A. from Bellarmine University, an M.S. in Economics from the University of North Carolina at Charlotte, and a Ph.D. in Economics from Auburn University.

LinkedIn| X (Twitter)

Metro Atlanta Chamber

The Metro Atlanta Chamber (MAC) is a privately funded 164-year-old organization representing businesses, colleges and universities, and nonprofits across the 29-county region that makes up the nation’s eighth-largest market.

MAC member companies represent 1+ million employees in the region. Our businesses invest in the work we do to attract and retain business, ensure a business-friendly climate through public policy and market the region as a place to live, work and play.

Website | LinkedIn | Instagram | Facebook | X (Twitter)

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:55 Guest Introduction: Dr. Jerry Parrish
03:39 Economic Overview of Georgia and Georgia’s Economic Outlook
06:26 Impact of Port Strike
10:36 Hurricane Helene’s Economic Impact
13:40 Interest Rates and Election Impact
19:21 Innovation and Tech in Georgia
22:18 New Leadership at Metro Atlanta Chamber
26:35 Closing Remarks and Additional Information

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Renasant Bank supports the Georgia Alliance for Breast Cancer

Georgia Alliance for Breast Cancer (formerly It’s The Journey) is a registered 501c3 non-profit that strives to support Georgia’s breast cancer community by raising funds to support breast health and breast cancer programs throughout the state of Georgia.

GAABC’s mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes.

Randi Passoff, a breast cancer survivor, founded GAABC in 2002. She created “the kinder and gentler breast cancer walk” based off the Avon 3-Day Breast Cancer Walk. Instead of a 3-day walk of 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days, and participants sleep in a hotel. Most importantly, what’s raised in Georgia stays in Georgia.

Renasant Bank is a major supporter of GAABC, both in corporately donated funds and employee donations and participation in the walk.

To learn more about GAABC and the 2-Day Walk, go to the GAABC Website.

About North Fulton Business Radio and host John Ray

With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Avoiding IRS Trouble, with Kristine Stevenson, Author, How to Avoid Trouble with the IRS

October 7, 2024 by John Ray

North Fulton Business Radio

Avoiding IRS Trouble, with Kristine Stevenson, Author, How to Avoid Trouble with the IRS

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Avoiding IRS Trouble, with Kristine Stevenson, Author, How to Avoid Trouble with the IRS (North Fulton Business Radio, Episode 808)

In this episode of North Fulton Business Radio, host John Ray interviews Kristine Stevenson, owner of Proverbs 16:16 LLC and author of How to Avoid Trouble with the IRS. Kristine shares her journey from struggling with personal debt to now helping others manage IRS issues, drawing from her experience as an IRS employee and her own past financial challenges. She emphasizes the importance of financial knowledge, particularly for self-employed individuals and small business owners. Kristine describes how her work with Dave Ramsey coaches, who were repeatedly asking questions about their own business, inspired her to write her book. She discusses some of the major ideas in the book, which offers straightforward tax tips for gig workers and contractors, and shares stories of clients she’s helped. The episode underscores the importance of financial coaching and the practical wisdom that can transform financial struggles into successes.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Kristine Stevenson, Author, How to Avoid Trouble with the IRS

Kristine Stevenson is an Enrolled Agent with the IRS, founder of Proverbs 16:16 LLC, and the author of How to Avoid Trouble with the IRS: 10 Best Tax Tips for the Self-Employed, Gig Worker, and Indie Contractor. Proverbs 16:16’s message, “How much better to get wisdom than gold, to get insight rather than silver,” served as the inspiration for the name of her business.

Having completed the Ramsey Solutions Financial Coach Master Training program and now serving as a Dave Ramsey Preferred Coach, Kristine is equipped with advanced skills in financial coaching and debt management. This experience provides her with a strong foundation in personal finance principles and strategies for helping individuals overcome financial challenges, particularly those related to tax debt.

As a former employee and now an Enrolled Agent with the IRS, Kristine combines her financial coaching expertise with specialized knowledge of tax regulations and IRS procedures. She offers guidance and support to individuals struggling with tax-related financial issues, helping them navigate the complexities of dealing with the IRS, developing strategies for tax debt resolution, and negotiating tax debt settlements with the IRS.

Kristine has been quoted in Fox Business News, Marie Claire, Yahoo! Finance, Lovely Impact, Best Company, and U.S. News & World Report, to name a few. She speaks at various conferences, universities, and other gatherings of business owners. She hosts a live radio program, “Dollars & $ense℠ with Kristine,” in Central Texas.

Website | LinkedIn | Speaker Website

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:36 Guest Introduction: Kristine Stevenson
03:31 Kristine’s Background and IRS Experience
04:49 Starting a Business and Financial Coaching
06:50 Common Financial Issues and Solutions
15:07 Writing the Book: How to Avoid Trouble with the IRS
21:20 The Importance of a Business Checking Account
24:01 Personal Milestones and Tax Issues
26:02 Client Success Stories
31:04 Home Service Professionals and Tax Compliance
34:49 IRS Programs and Relief Options
37:01 How to Get in Touch and Final Thoughts

Renasant Bank supports North Fulton Business Radio

Renasant Bank supports the Georgia Alliance for Breast Cancer

GAABC’s mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes.

Renasant Bank is a major supporter of GAABC, both in corporately donated funds and employee donations and participation in the walk.

To learn more about GAABC and the 2-Day Walk, go to the GAABC Website.

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Innovating Ocular Disease Diagnosis, with Shiv Garg, EyeAI

October 3, 2024 by John Ray

North Fulton Business Radio

Innovating Ocular Disease Diagnosis, with Shiv Garg, EyeAI

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Innovating Ocular Disease Diagnosis, with Shiv Garg, EyeAI (North Fulton Business Radio, Episode 807)

This episode of North Fulton Business Radio, hosted by John Ray, features Shiv Garg, a junior at Innovation Academy in Alpharetta and the founder of EyeAI. Shiv discusses the creation of EyeAI, a novel machine learning model for diagnosing ocular diseases. The system, which uses retinal fundus images, aims to provide early diagnosis for conditions such as diabetic retinopathy and age-related macular degeneration. Shiv shares the personal motivation behind his work, his academic and extracurricular interests, and the challenges of developing AI technology for medical use. EyeAI’s goal is to offer accessible eye disease diagnosis to underserved communities and act as a secondary tool for ophthalmologists. Despite being in development, EyeAI promises to improve early disease detection significantly. Shiv emphasizes open access and non-commercialization of the technology to benefit public health entities and individuals globally. The episode also delves into Shiv’s broader interests, accolades, and leadership experiences, particularly with Student Leadership Johns Creek.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Shiv Garg

Shiv Garg is a junior in the Information Technology pathway at Innovation Academy in Alpharetta. Shiv is interested in computer science, specifically with applications in artificial intelligence.

With a Google Data Analytics Professional Certificate and awards for innovation in the intersection of health and technology from Boehringer Ingelheim, the Institute of Electrical and Electronics Engineers (IEEE), and the Sigma Xi division of the Centers for Disease Control and Prevention (CDC), Shiv has completed numerous projects utilizing computer science to positively serve his community, and he uses his skills to help those around him.

Shiv has served as a mentor at the Georgia Institute of Technology to instruct students regarding data science concepts and has led a hackathon to develop technologies to facilitate scientific study and research. Shiv further applies his knowledge as part of the Technology Student Association, Mu Alpha Theta Mathematics Honor Society, and Biology Olympiad. Additionally, Shiv enjoys playing chess, competing in fencing, and adventuring on hikes.

EyeAI

Shiv Garg created EyeAI, an AI-powered system that aims to revolutionize the detection of ocular diseases. It uses a convolutional neural network (CNN) model that was trained on 3,200 images of the retinal fundus to find 45 different eye diseases 80% of the time. These include diabetic retinopathy and optic disc cupping. By providing affordable and accessible eye health diagnostics, EyeAI aims to address the global issue of visual impairment, which affects 2.2 billion people worldwide, with 1 billion cases being preventable. This web-based tool enables users to upload retinal images and receive almost instant diagnostic results, making it especially beneficial for underserved communities where access to ophthalmologists is limited.

EyeAI’s potential to transform healthcare is vast, offering early detection and secondary diagnostic support for medical professionals. The system is scalable and adaptable, capable of being integrated into healthcare settings to improve the efficiency and effectiveness of eye disease diagnosis and treatment. With plans for future enhancements to improve accuracy, EyeAI represents a significant advancement in global health equity by providing accessible and low-cost diagnostics for vision-threatening conditions.

Website

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:30 Meet Shiv Garg: Innovator and Student
01:49 EyeAI: Revolutionizing Ocular Disease Diagnosis
03:11 Shiv’s Personal Interests and Achievements
09:51 The Technology Behind EyeAI
18:18 Future Goals and Community Impact
26:40 Conclusion and Final Thoughts

Renasant Bank supports North Fulton Business Radio

Renasant Bank supports the Georgia Alliance for Breast Cancer

GAABC’s mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes.

Renasant Bank is a major supporter of GAABC, both in corporately donated funds and employee donations and participation in the walk.

To learn more about GAABC and the 2-Day Walk, go to the GAABC Website.

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation

October 2, 2024 by John Ray

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire, on The Price and Value Journey podcast with host John Ray

North Fulton Studio

Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation

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Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115)

In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovation expert and principal consultant at Arch + Tower, to discuss innovation in professional services and the impact of AI and other disruptive technologies on professional services. Natalie emphasizes the importance of balancing automation with relationship-building, outlining ways organizations can use AI to enhance productivity and client experiences. The conversation delves into strategies for fostering a culture of innovation, establishing governance around AI usage, and ensuring AI augments rather than replaces human capabilities. Natalie also shares insights on maintaining the perception of value and pricing services effectively in an AI-influenced market. Listeners are encouraged to focus on co-creating solutions with clients to ensure relevance and effectiveness.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Natalie Born, Arch + Tower, and Author, Set It on Fire: The Art of Innovation

Natalie Born is a member of Frazier & Deeter’s Advisory Practice and a Principal Consultant with Arch + Tower, an FD Company. She specializes in helping businesses develop and implement effective strategies to exceed their goals, grow their topline revenue and achieve award-winning results.

Natalie is the host of a top 25 innovation podcast, Innovation Meets Leadership, that is listened to in over 80 countries. She authored the book, Set It on Fire: The Art of Innovation. Natalie has collaborated on two approved US patents and has over 20 years of experience leading product development, strategy, and innovation teams working globally in over 18 countries. Natalie has worked with organizations such as CareerBuilder, First Data, IHG, and ADP, leading major initiatives in over 18 countries.