Business RadioX ®

  • Home
  • Business RadioX ® Studios
    • Alabama
      • Birmingham
    • Arizona
      • Phoenix
      • Tucson
      • Valley
    • California
      • Bay Area
      • LA
    • Colorado
      • Denver
    • Florida
      • Pensacola
      • Tallahassee
    • Georgia
      • Atlanta
      • Cherokee
      • Gwinnett
      • North Fulton
      • North Georgia
      • Rome
    • Hawaii
      • Oahu
    • Michigan
      • Detroit
    • Missouri
      • St. Louis
    • North Carolina
      • Raleigh
    • Ohio
      • Columbus
      • Dayton
    • Texas
      • Austin
      • Dallas
      • Houston
  • Media as a Sevice (MaaS)
    • B2B Marketing: The 4Rs
    • Why Most B2B Media Strategies Fail
    • Audience
  • Dominate Your Local Market
    • 9 Reasons To Sponsor A Business RadioX ® Show
    • High Velocity Selling Habits
    • Why It Works
    • ROI Calculator
  • BRX Pro Tips
  • Studio Partner Opportunity

Elizabeth Gordon interviews Kimberly Wilson, Designer, Yogini, & Entrepreneur, Tranquil Space Foundation & Dallas author & CEO Shama Kabani author of The Zen of Social Media Marketing & President of The Marketing Zen Group

April 6, 2010 by chic perspectives

Elizabeth Gordon interviews Kimberly Wilson, Designer, Yogini, & Entrepreneur, Tranquil Space Foundation & Dallas author & CEO Shama Kabani author of The Zen of Social Media Marketing & President of The Marketing Zen Groupchic perspectives
  • Social:
  • Link:
  • Embed:
https://stats.businessradiox.com/podcasts/Chic%20Perspectives/Chic%20Perspectives%2004052010.MP3
Download Audio

Today on The Chic Perspectives Show I had on Tranquilista, Kimberly Wilson from D.C. and Dallas author Shama Kabani as my guests.   Kimberly Wilson, Designer, Yogini, and Entrepreneur, Tranquil Space Foundation and Shama Kabini is the author of The Zen of Social Media Marketing.

Thanks for today’s show goes to our sponsor – Pink Payments, Merchant Services for Women, by Women and Supporting Women www.pinkpayments.com .

Kimberly Wilson is the author of Tranquilista and Hip Tranquil Chick. She is also the designer of eco-fashion line TranquiliT, and the founder of the Tranquil Space Foundation, which promotes yoga, creativity, and leadership in women and girls. She lives in Washington, DC. Visit her online at http://www.kimberlywilson.com

Kimberly talked about what a Tranquilista is – and why creative women of today want to embrace this philosophy.  A Tranquilista blends mind/body philosophy, creativity, and entrepreneurship to help women live a life full of extravagance grounded in mindfulness. Kimberly Wilson aims to help women realize — and revel in — their unique potential to make a difference through enlightened work and mindful play.

Kimberly explained what enlightened work looks like and feels like and how to use mindful play to make yourself more productive and more joy-filled.

Enlightened work is about forgoing spreadsheets and stodgy office politics to forge ahead with a new way of designing our lives as self-defined entrepreneurs who care about blending balance, bliss, and beauty. Kimberly uses the word entrepreneur, to  refer to today’s woman who wants to leave a legacy through her daily actions, whether working for a nonprofit, launching a vegan cafe, or being a full-time activist.

Mindful play allows the incorporation of art, creativity, style, and dreams into one’s spiritual journey. Kimberly says to think of play as the icing on top of a yummy cupcake – it makes the whole experience more enjoyable and balanced. Mindfulness allows one’s playful spirit to remained focused on the world-at-large and making a difference.

Kimberly focused an entire chapter of her book on style – so you know I was all over that.  We discussed how style ties into work and play.

Looking good and feeling good often goes hand in hand. “When I don a flattering outfit with a dash of the perfect of accessories and hint of make-up plus dab of eau de parfum, I hold my head high and put my best self forward.”  Here here sister!

In addition to fashion, Kimberly’s book also addresses decluttering, communicating clearly, home décor, beauty rest, bathing rituals, nourishment, exercise, and entertaining. Style plays into how you present yourself to the world in fashion, communication, home and office environment, and more. It’s a defining aspect of who you are and how you express your creativity.

Kimberly explained how she finds balance while wearing so many different hats

She says she no longer sees a distinction between my work and play. During down time you’ll find her reading business books, practicing yoga, or thumbing through fashion magazines – all of which are applicable to her career and professional life and fuel her passion. During work she’ll be sipping tea, engaging in social media, and blogging about her latest adventure. Her work and play commingle in a coherent, holistic way. She admits she’s also a sucker for self-care: regular massage, oodles of sleep, yoga, and journal writing.  – What a different world it would be if businesswomen had more pride in self care and a little less in being a workaholic or a Type A personality  – I talked about this very thing at a Panta Rei meeting recently.

Lastly Kimberly and I got into the reasons why she emphasizes spirituality and do-gooding as lifestyle essentials.

Kimberly holds that spirituality and do-gooding are foundational building blocks to launching a career and life mindfully. By taking time to feed your spiritual self through simple acts such as time in nature, meditation, journal writing, and yoga, you’re able to know yourself better and find your center. Similarly, by giving back to others and striving to let your thoughts, words, and actions have a powerful impact on those around you, you are able to make better decisions, be a leader, and, ultimately, leave a legacy.

It was such an awesomely Tranquil experience having you on Kimberly thanks so much for sharing your story and your tips with our listeners.

Find out more and keep in touch with Kimberly

www.KimberlyWilson.com

@Tranqulista; Twitter

and on the Tranqulista Fan Page on Facebook

Next up on the Chic Perspectives Show was Shama Kabani.  Shama is President of The Marketing Zen Group, a full service online marketing firm that serves clients around the world. She has been dubbed a “millennial master of the universe” and “online marketing shaman” by Fast Company magazine. In 2009, Business Week honored her as one of the Top 25 Entrepreneurs Under 25 in North America.

Shama holds a masters degree from the University of Texas at Austin, and prides herself on being a constant learner. Her website, http://www.MarketingZen.com, has turned into a high-traffic destination for people looking for advice on how to successfully market businesses online. Companies around the world have hired Shama and her fast-growing digital media agency to guide them through the world of social media marketing. She also hosts a popular web TV show on new media marketing at http://Shama.TV, and is regularly quoted on marketing and technology trends by broadcast, print, and online media.

Shama shared some valuable perspective on social media strategy and how businesses can leverage the tools to build customer relationships.

Shama says to remember that social media marketing comes LAST – after you have a great website, a solid product strategy, and a clear product direction.  Nobody “starts tweeting today” and makes a million.

It was interesting to here her talk about how traditional marketing tools are almost certain to fail in the world of social media – because social media is a consumer-driven environment, not a marketing platform.

Even if you don’t have a social media plan – Shama says social media is already influencing your customers.  It’s the great equalizer, that amplifies every opinion (positive or negative), where a college student in Austin can have as much impact as a magazine reviewer in New York City, depending on their network and their relevance to your target market.

A good rule of thumb – remember your mother’s advice:  treat people with respect, and don’t try to hide who you are.  (There are multiple case studies, and admonitions in the book, about this because one of the most common mistakes newcomers to social media make is to forget basic etiquette, or try to hide their identity to create “false positive” reviews or comments.  Two short examples:  you’d never run up to a stranger at a trade show, shove your business card in their hand, and then run away without saying anything – but people will sometimes do just that by posting their contact info or a product pitch on someone’s blog, Facebook page, or Twitter DM, without realizing that it’s the exact same thing.  Businesses that enter social media through the back door after a negative review on a site like Yelp, often try to “Googlewash” the negative reviews with positive reviews they write themselves under false names.  That ISN’T the way to handle negative consumer postings.)

Shama shared that for most businesses, it isn’t a question of whether or not they are going to make social media a part of their marketing efforts at some point.  It’s a question of when they are going to enter the conversation, and take charge of their online reputation and brand.  So what we do for our clients is show them how to get into the game, and use the Zen-like secret of success:  go with the flow, instead of trying to swim upstream.  By that, we mean using social media as a way to communicate with, educate, entertain, and open a dialog with people who may become customers (now, someday, or never) – instead of always trying to sell.  Yes, we do make money for our clients and our own business through social media marketing – and we do get customers that way.  But it is often an indirect process – someone who reads my blog, or follows me on twitter gives my name to their cousin who is looking for a web design firm, or they put our name into consideration when their company is looking for an agency, or whatever.  It’s not always a direct sales process – but is can be very profitable.

Find out more about Shama’s work, clients, book and solutions @ www.marketingzen.com

Be sure to keep in touch with Shama as well – she really knows what she’s talking about and is one of the leaders in this space.

http://Shama.Tv

twitter: @shama

Facebook: http://www.facebook.com/shamakabani

Linkedin: http://www.linkedin.com/in/shamahyder

Thanks Shama for coming on and bringing some much needed zen into the social media world – I love your unique perspective.  It was such a pleasure getting to know you and we look forward to hearing more from the first “live book” on social media.

Thanks again to our sponsor – Pink Payments, Merchant Services for Women, by Women and Supporting Women. www.pinkpayments.com

Like to pitch a guest for The Chic Perspectives Show?  Visit www.chicentrepreneur.com for media contact info.

Thanks for listening.  Until next time… wishing you all Chic Success.

Elizabeth

Filed Under: Chic Perspectives Tagged with: constant learner, consumer-driven environment, creative women, creative women of today, Creativity, customer relationships, don't start tweeting today, eadership in women and girls, eco-fashion line TranquiliT, elizabeth gordon, enlightened work, Entrepreneurs, Entrepreneurship, Facebook page, go with the flow, Googlewash, high-traffic destination, Hip Tranquil Chick, holistic, Kimberly Wilson, make money, making a difference, Merchant Services for Women, mind/body philosophy, mindful play, mindfulness, Panta Rei, Pink Payments, playful spirit, reading business books, self care, Shama Kabani, sipping tea, social media strategy, sparking creativity, spiritual journey, strategic thinking, stress, style, successful businesspeople, The Zen of Social Media Marketing, Top 25 Entrepreneurs Under 25, Tranquil Space Foundation, Tranquilista, twitter, University of Texas at Austin, women at work, women in business, Women Merchant Services, women realize their potential, yoga

Business RadioX ® Network


 

Our Most Recent Episode

WHAT PEOPLE ARE SAYING

“It was a real pleasure participating on your show.  You guys do a great job interviewing and making it fun for your guests.  I look forward to hopefully doing more shows with you in the future.”

M. Lawson

“I really appreciated you guys having me on.  I have been on other radio shows and just wanted to say you guys did the best job of making me less nervous and more comfortable throughout the program.”

M. Avady

“Thank you so much for inviting me to join you on Atlanta Business Radio. Wow, you two are such pros at both interviewing and making your guests feel comfortable. I’ve gotten a lot of compliments on my interview so thank you for making me look good!”  

K. Tunison

"Hosting a radio show and podcast on Business RadioX® has allowed us to meet with and create warm relationships with more top executives and decision-makers faster than we could on our own. It's been good for business!"

N. Toptas CDI Managed Services

Great webinar today with the UGA SBDC. Love the SERVE concepts and details behind executing this strategy. Thank you for sharing.

J. Haller

"They do a great job in focusing business conversations on the listener."

Weiss Associates

"Thank you so much for the wonderful opportunity Phoenix Business RadioX gave us. What a terrific interview!  It can be a challenge for smaller businesses to get exposure, and we really appreciate it very much."

Moose Exhibits

"As a studio partner, Business RadioX® does these things extremely well - increases visibility and credibility, accelerates relationships with the right people and creates quality content. I cannot think of any business that this would not be a great fit for." 

Karen Nowicki, Phoenix Business RadioX®

"Our weekly show offers useful information and helpful hints to small business owners, which is the market we serve. I've received positive feedback from our clients while also opening doors to prospective new clients."

J. Moss Embassy National Bank

"Thanks to our weekly radio show we have been exposed to businesses from all over the country, and even in other parts of the world. We now have clients in South America and the Philippines as well as across the U.S.. This would not have been possible without Business RadioX®."

Sterling Rose Consulting Corp.

“Our partnership with Business RadioX has given Subaru of Gwinnett great awareness within the business community and we are excited about our continued partnership.”

Steve Kendrick Executive General Manager, Subaru of Gwinnett

“If you have a concept for a show or a message you want to convey, you can count on Business RadioX® to be your creative and steadfast partner, with unparalleled professionalism and attention to detail.”

Dan Miller Wealth Horizon

"Thank you, Lee Kantor and Business RadioX® for giving small businesses a platform to share our stories!"

Maryellen Stockton Work Well Wherever

“Our show on Business RadioX® has not only provided a positive and memorable way to engage with our current and potential clients, but our return on investment has fast tracked our growth. Our initial 90 days of the show netted >$500,000 in new business agreements, and we were able connect with many higher level clients than previously. Thanks Lee, Stone, Kevin and crew!”

Tanya Mack, President of HealthGate

"Our own local zoo crew right here in Gainesville, Georgia! Love this bunch of loyal North Georgia business advocates! They love what they do and shine as they do it, all while promoting business leaders and our lovely community! Listen in to their podcasts, give their page a and share with your friends!"

Kat Reinacher Wofford

"Great people and a terrific local business here in N Georgia"

Bernadette Johnson

" Thank you for inviting Level Up Haircuts to your show. We had a fun and great time"

Angelica Tabor Fells, Owner Level-Up Haircuts

"Love what North GA Business RadioX does for the business community"

James Barber

"Thank you so kindly for allowing me to be on GWBC Radio! You really put me at ease and this was an amazing experience."

Bianca Thrasher-Starobin CEO, 23 Consulting

<< Prev
Next >>

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

© 2021 Business RadioX ® · Rainmaker Platform