Eric Holtzclaw, Liger Partners, and Maxwell Bentley, Bentley Media (Family Business Radio, Episode 42)
On this episode of Family Business Radio, host Anthony Chen welcomed business leaders Eric Holtzclaw and Maxwell Bentley. Eric Holtzclaw shared Liger’s work in B2B marketing, why most B2B marketing is boring and therefore indistinguishable, how a company’s marketing strategy should be affected by its succession plans, and much more. Maxwell Bentley discussed his early love of video, what inspired him to start his video agency, some of the most powerful case studies for video, and much more. Anthony closed the show with a commentary on being consistent and investing in oneself.
Liger Partners is a hybrid marketing firm, the lovechild of a brand strategy consultancy and a production house that offers the full range of content and creative services. Liger will be your entire marketing department or your entire marketing department’s favorite people to work with.
Liger saves the world from boring, broken marketing by putting businesses in brand therapy so they can express their most authentic, memorable selves. They believe a brand’s story, what makes it unique, is what makes it great.
They use this truth to build a solid marketing foundation, and then they’re ready to share a healthy brand with the world. Combining an understanding of the business, the brand, and the current climate, they make relevant, bold work so a brand can really be known.
Eric Holtzclaw, Partner and Chief Strategist, Liger Partners
Eric V. Holtzclaw is a visionary, “idea guy,” and serial entrepreneur with over 25 years of experience whose tech background and experience founding and scaling businesses led him to be a sought-after expert to Fortune 500, Global 2000, and mid-sized companies for applying the best technology and techniques to support overall marketing goals. Today, Eric is a Co-Founding Partner and Chief Strategist for the full-service marketing firm, Liger, combining his three loves: business, technology, and people.
Holtzclaw has contributed to magazines and online publications and wrote the book “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and marketing expertise.
Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one.
Bentley Media LLC
Maxwell Bentley, Founder and Chief Storyteller, Bentley Media
Maxwell Bentley is a video producer known for launching high-performing video marketing strategies for brands across the globe. He has partnered with Roblox, Hyundai, Quantum Bank, and an extensive clientele of nonprofits and small businesses. He is the Founder & Executive Producer at the Bentley Media Group, a video marketing agency that was named a finalist for Forsyth County Business of the Year in 2018 and 2019. His agency has generated over 100,000,000 trackable video impressions that have translated to millions of dollars in sales revenue for his clients since 2015.
In 2022, he produced a donor appeal film for Meals By Grace, a Georgia nonprofit dedicated to feeding hungry children, that helped raise over $187,000 for the organization. He was subsequently named to the University of North Georgia’s inaugural 20 Under 40 Alumni class. In 2017, he produced a trailer for the Xbox title Super Bomb Survival and served as the lead editor for the Roblox app trailer.
He serves on multiple advisory boards and has partnered with area schools to help prepare rising talent for the demands of the Georgia film and video production industry. He exists to form meaningful relationships where his clients and his staff feel successful.
Anthony Chen, Host of Family Business Radio
This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products, or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at email@example.com.
Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.