Peter Carpenter, Thoroughbred Design Group (North Fulton Business Radio, Episode 433)
Peter Carpenter, Owner and Creative Director at Thoroughbred Design Group, was in the studio with host John Ray to discuss branding and design. He talked about how to create impactful branding, how he works with schools and school systems to take the seed of their ideas to branding which connects with the community, the unique branding challenges of educational institutions, his work with the FoCAL Center, his thoughts on work and life balance, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Thoroughbred Design Group
Thoroughbred Design Group is a creative agency headquartered in Alpharetta, GA.
They provide award-winning graphic design for their clients, and help take their marketing efforts to the next level.
Whether your needs range from direct mail and advertisement or identity development and annual report design, Thoroughbred Design Group will provide creative options to satisfy the most discriminating tastes. Working together with their clients, they produce winning results.
Peter Carpenter, Creative Director, Thoroughbred Design Group
Peter Carpenter is the owner and creative director at Thoroughbred Design Group. His dream of building a branding and creative agency stems back to high school when he worked for the various industry-related businesses in Milwaukee, Wisconsin.
His time spent at an ad agency fueled his fire. Looking over the shoulders of art directors and photographers as they designed ads for Harley-Davidson and seeing the finished work of art in print was his Disney World! Peter worked for 8 years after college in corporate and small agency settings when in 1998 decided to break out on his own!
Thoroughbred Design Group had designed for almost every industry and collected several national awards for their work. Peter has 2 daughters. One in the marketing field and the other recently graduated from Georgia! Go Dawgs! She is about to enter some post-graduate education in order to become a nurse anesthetist.
In his free time, Peter enjoys music, good company, and football!
Questions and Topics in this Interview:
- FoCAL Center opening (design of various elements to help brand and market the grand opening)
- Supply chain issues related to Covid
- Focus on the educational industry as we grow.
- Embrace eNewsletter and Social Media presence for TDG – Engage/Inform/have fun!
- Work/Life Balance – Continuing to hone the ideal balance
- Branding and visual development of the Wellness Program within the Forsyth County school system.
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.