Mona Amodeo/idgroup: President and Founder
Kristin Fairchild/Chain Reaction: Executive Director and Founder
Ray Palmer/Pensacola Sports: Executive Director
Sarah Humile/Humane Society: Executive Director
Susan Byram/Autism Pensacola: Executive Director
Giving Back
We believe in lifting up small, local not-for-profit groups that have a big impact in our community.
For years, idgroup has partnered with local not-for-profit organizations to fulfill a variety of their branding and organizational development needs. Through our past work, we know that our community is full of compassionate, giving hearts, and we know that building strong identities and increasing awareness for these organizations has had a meaningful impact on our community.
If you’ve ever visited us in our office, you’ve heard the idgroup saying, “Trust the Process.” Looking at our past not-for-profit work, we realized that we were not empowering these organizations with our strongest tool, the idgroup process. Since then, we’ve made a commitment to dedicate our time and talents to a small, local not-for-profit group annually. We commit to building firm foundations that create the most important part of a brand: a strong brand reputation that lasts.
To stay true to our beliefs and impact our community in a big way, we created Brand On Us™. Through the Brand On Us initiative, one deserving not-for-profit group will be chosen each year to receive a comprehensive and integrated brand makeover. During a seven-month Branding from the Core engagement, the selected organization will receive over $100,000 in idgroup services.
For details on applicant requirements and project timelines, download our Brand on Us 2017 Application or contact:
Lindsey Braxton Shook
850-438-7823 ext. 101
2015 Recipient
2014 Recipient
2013 Recipient
Kristin Fairchild is the founder and executive director of Chain Reaction, and has been leading the teen leadership institute for 13 years. She has a Bachelor of Human Sciences, Family and Child Development degree from Auburn University (1992-1996). Additionally, she is a keynote and motivational speaker for several schools here in Pensacola.
Chain Reaction is a teen leadership institute with a character education program that uses volunteerism as a teaching tool. They are focused on helping teens become all they can be and learning life’s lessons through volunteering. The organization utilizes each teen’s passion and talent to create volunteer opportunities that are fun and educational. Their scientific approach to service is what makes us different. By mixing our teens like chemicals in laboratory, they create a positive force that impacts the local community. They leverage a proven curriculum to mix their teens with the elements of service—empowering teens to discover their innate strengths and untapped abilities while uniting as a team of connected, committed citizens who aspire to see the good in all things. They seek to create opportunities for our members to learn servant leadership skills through community service learning and civic projects within a safe, fun and empowering environment.
Sarah Humile is the Executive Director at the Pensacola Humane Society and is a life-long animal lover and shelter pet advocate. She has been with the Pensacola Humane Society for 4 years, and in that time has taken them through a re-brand, built their low-cost spay and neuter clinic, and started the organization on its 10-year endeavor to make all of Escambia County no-kill.
About The Pensacola Humane Society
The Pensacola Humane Society is an organization comprised of passionate advocates that love animals as much as they love us: unconditionally. We are a unique mix of dreamers, idealists, and optimists grounded in reality and fueled by an overwhelming commitment to the wellbeing and care of all animals within our community. We are known both within our community and nationally as an exemplar animal agency. We are the Pensacola Humane Society, changing our community four paws at a time.
Ray Palmer/Pensacola Sports: Executive Director
Pensacola Sports is a private 501(c)4 not-for-profit agency primarily funded from revenues generated from membership and events. It is one of the oldest sports events organization in the country; their history dates back to 1955 when they led efforts to manage local and national golf tournament events right here in Pensacola.
Since then, their reach has grown to encompass more than golf. Today, they reach over 25,000 people across a variety of sport events, activities and initiatives, including baseball, basketball, football, running, soccer, tennis and more. They are committed to improving the quality of life for the citizens of Pensacola and the surrounding communities through the virtues of sports.
Susan Byram / Autism Pensacola
Susan Byram is the President/CEO of Autism Pensacola, Inc. (API). She has a master’s degree in Elementary Education and briefly taught elementary school. In 1994, she co-founded the Purchase Area Autism Society and after moving to Florida in 2001, co-founded the Autism Society of the Panhandle (now Autism Pensacola, Inc.) She served as a volunteer advocate and leader in the autism field from her son’s diagnosis in 1994. In 2006, she began serving as director of API. Under her leadership API has grown from a small parent led support group to a non-profit business with strong community support and leadership. Susan and husband Mike have 2 adult sons, who both live in the Pensacola area.