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Jeff Armacost, Whole Brain Creative

July 21, 2022 by John Ray

Jeff Armacost, Whole Brain CreativeJohn Ray
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Jeff Armacost

Jeff Armacost, Whole Brain Creative (The Exit Exchange, Episode 15)

Branding is foundational for all businesses, says Jeff Armacost. Jeff joined this edition of The Exit Exchange to discuss several different aspects of branding, including defining what branding is and what makes a brand successful, the role of branding in building and maintaining the value of a business, and much more.

This episode of The Exit Exchange was co-hosted by Maria Forbes and Mike Rosenthal and was produced in the North Fulton studio of Business RadioX® in Alpharetta.

Whole Brain Creative

Whole Brain Creative empowers ambitious entrepreneurs and visionary leaders.

They help them create, build, and grow brands for B2B, Higher Education, Medical and Medical Technology, Technology, Organizations, Visionary start-ups, Non-profits, Entrepreneurs, and much more. They love the work they do and love collaborating with an outstanding group of clients.

Each year Whole Brain serves a diverse group of clients. But always with one thing in common: to create brands that differentiate, connect, and stand out.

KEY SERVICES • Naming and Logo • Brand Launch and Rebrand • Internal Branding Initiatives • Breakthrough Brand Messaging – Tagline, Headlines, Elevator Speech, Core Content • Brand-Powered Websites • Killer Concepts and Campaigns

Company website | LinkedIn | Facebook

Jeff Armacost, Chief Brand Guy, Whole Brain Creative

For 20+ years Jeff Armacost has guided successful, standout brand development for over 100 companies and organizations of all kinds. Jeff gets in close with his clients, gets up to speed fast, listens well, and distills the powerfully simple story and branding that presents them in the best possible way.

Business owners and CEOs call on him as a thinking partner in building their brand, and a cost-effective solution for ongoing branding, brand launches, and key internal branding initiatives. Fast-growing small businesses call on him when it’s time for a serious rebrand or on-the-fly brand refresh that positions them to reach big goals and outpace their competition.

Experienced business advisors pull Jeff in – and if needed, his team of graphic design and web development – to add big-time brand power to their client’s marketing campaigns, new website projects, and more.

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The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market. Our members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Our Vision: To fundamentally changing the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaborative-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community: https://exitplanningexchange.com/atlanta.

The Exit Exchange is produced by John Ray in the North Fulton studio of Business RadioX® in Alpharetta. The show archive can be found at xpxatlantaradio.com.

John Ray and Business RadioX are Platinum Sponsors of XPX Atlanta.

Filed Under: North Fulton Studio, The Exit Exchange Tagged with: Branding, Jeff Armacost, Maria Forbes, marketing, Mike Rosenthal, The Exit Exchange, Whole Brain Creative, XPX Atlanta

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Studio Partner

In addition to operating the North Fulton studio of Business RadioX®, John Ray is the owner of Ray Business Advisors, LLC.
 
 Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies, and retail store owners.
 
His blog, “The Price and Value Journey,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
 
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Executive Committee, member of the Finance Committee, Chair of the Small Business/Entrepreneurship Economic Recovery Task Force, and Chair of the Small Business Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.
 
In 2011, John founded Backpacks of Love, a grassroots, all-volunteer organization which serves children and their families in the north metro Atlanta area who are homeless or otherwise in severe need. Backpacks of Love delivers backpacks of food, purchased and packed by volunteer sponsors, to 18 different elementary, middle, and high schools in north Fulton County and Forsyth County.
 
In 2015, John was named Small Business Partner in Education of the Year by the Greater North Fulton Chamber of Commerce for his work with Backpacks of Love. 
 
John is a Deacon in the Episcopal Diocese of Atlanta and is currently assigned to Holy Comforter Episcopal Church in Atlanta.

 

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