Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Search Results for: marketing matters

Chasing Excellence : Community Connections

September 28, 2023 by Amanda Pearch

Chasing Excellence
Chasing Excellence
Chasing Excellence : Community Connections
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

 Melanie Conner, Andrea Barclay, Host Cathy Hogan & Bobbie Menneg

“Chasing Excellence” is the informative, educational & entertaining series featuring people with unique professions, outside of the norm”. Join us as we bring attention to POSITIVITY! Throughout this series, we will share inspiring stories of entrepreneurs and their journeys.

This special “Community Connection” episode features local Non-Profit Organizations in our community. 

Because One Matters

In a world filled with economic instability, global uncertainty and lack of community, children need us more than ever. Because One Matters is here to offer more than just compassion. We are here to offer hope and real support and encouraging both children and families. We are passionate about positively serving foster children and young people in economically disadvantaged communities, because we know that they are our future leaders. To learn more or get involved, visit becauseonematters.org

Rainbow Village

The paths that lead to experiencing homelessness vary greatly, but the commonality is that residents arrive in survival mode. Their programming guideline for residents focuses on Family Stability, Well-being, Financial Management, Education & Training, and Employment & Career. Homelessness is a traumatic event, and healing requires both guidance and time. Our programs are each tailored to meet the needs of our residents throughout their journey. Learn more about each program at rainbowvillage.org

Beyond the Ribbon 

Their mission is to advocate for support and resources beyond the diagnosis of Cancer, to educate, inspire hope, cultivate awareness and empower individuals throughout their journey and beyond. Impacting cancer survival and inspiring others is their goal. Connect with the Beyond the Ribbon and help raise cancer awareness. To learn more visit beyondtheribbon.org

Host Cathy Hogan

Cathy is an expert in design and marketing. She has won numerous awards as a gift designer, writer, instructor and trainer in the gift industry. Her award-winning design team specializes in unique creations. Her experience allows her to highlight a multitude of interesting professionals and share their stories of success with YOU!

 

Do you have a story that is worth sharing? Email us at chasingexcellencepodcast@gmail.com– we would love to hear from you.

SERIES PROUDLY PRESENTED BY:

Cachet Corporate Gift Services

Podcasts by Amanda Pearch

 

Tagged With: amanda pearch, Amanda Pearch Marmolejo, andrea barclay, because one matters, Beyond the Ribbon, Bobbie menneg, cachet corporate gift services, Cathy Hogan, cathy hogan smith, Chasing Excellence, melanie conner, Non Profit, rainbow village

Gloria Ward With Girls L.E.A.P. and The I’m Loving Me Project

September 20, 2023 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Gloria Ward With Girls L.E.A.P. and The I'm Loving Me Project
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Gloria Ward is an Entrepreneur, Revenue Strategist, Author and New-Thought Leader who has devoted her life to helping women around the world level up in every area of their lives. “For over 18 years I’ve experienced what it feels like to achieve success, lose it all, and rebuild. I know what it’s like to battle with the mind when it comes to making decisions that will drastically impact your way of being and life,” she says.

Considered to be the next international leader in self-development and business performance, Gloria has become obsessed with helping women truly understand their worth and value and is the author of the bestselling book Becoming Truly You. Her platforms The I’m Loving Me Project and Girls L.E.A.P. have coached and mentored women from every walk of life. Members enjoy her confidence, humor and down-to-earth approach that has made her the most sought-out female entrepreneur and self-love coach of her era.

Connect with Gloria on LinkedIn.

What You’ll Learn In This Episode

  • 5 Ways to Support Black-owned Businesses This Month
  • Self-care in the Workplace
  • Passion to Profit
  • Business Model Innovation
  • The Seasons of Life
  • The Intelligent CEO
  • Excelling in the Digital Age
  • The 7 Strategies of Success

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Atlanta Business Radio. Brought to you by on pay. Atlanta’s New standard in payroll. Now, here’s your host.

Lee Kantor: Lee Kantor here another episode of Atlanta Business Radio. And this is going to be a good one. Today on the show we have Gloria Ward. She’s with Girls Leap and the I’m Lovin Me Project. Welcome, Gloria.

Gloria Ward: Hi, Lee. How are you? I’m so glad to be here.

Lee Kantor: I am doing well. I am so excited to learn what you’re up to. So let’s take things one at a time. Start with Girls Leap and then tell us about the I’m Loving Me project.

Gloria Ward: Oh, Girls Leap is my amazing platform for those women business owners out there who is looking to scale their business or even start their business. Leap stands for Learn, Earn, Advance and Profit, which means that when you come into Girls Leap, we really teach you what it means to be successful in business. And what that means is how you make sure your paperwork is in order, making sure you understand the software that you need in order to run your business, showing you how to do leverage, showing you how to go ahead and earn money working on pricing. Right? Because pricing is the biggest thing as to why most businesses go broke. Show you how to get out there and network. Show you how to get out there to pitch and earn money and then leave. Take all of that to the bank because you should be in profit by then. So I’m excited about that. I’m loving Me project. That’s my baby. What we do is, is that while you’re working on your business and while you’re trying to push yourself each and every day, you got to make sure you have the perfect mindset. You have to know what your blocks are. You have to deal with your trauma. You have to be able to be around other people who are like minded just like you. So we have this sisterhood at the I’m Loving Me project where we inspire every woman to love herself and know her worth and her value. So that is our time where we get together and we have retreats and, you know, we do workshops and seminars just to relax for late release, to learn and to figure out more about ourselves. So that’s the both of the programs.

Lee Kantor: Well, what’s your backstory? How did you get involved in this line of work? It seems very inspiring and rewarding.

Gloria Ward: Oh man, I am one of those women, right? I am a business owner. I’ve been a business owner for 19 years, went through a lot of struggle to go ahead and build up my business to the million dollar level so I know what it takes to actually get there. But I had some setbacks and most of those setbacks came in the form of making bad decisions with divorce and drinking every day and getting DUIs and doing all those things. But what I discovered, Lee, was that I had to deal with me. I had to deal with the issues that was going on with me inside because it wasn’t that my business wasn’t performing well. I had a block, I had a money block because I was raised in the Bronx. My mom died of Aids, and it was six of us in the house. So we knew how to survive. But we didn’t know how to get out there and grow a business, let alone even thinking about having a business. Right? And so I had to learn from the school of hard knocks how to actually go ahead and get those things done. And once I started to work on myself and love myself just a little bit more and remove those roadblocks, my business actually took off and I wanted to go back and help other women like that because we blame a lot of society and say, you know, women don’t get enough capital, which is true. You know, it’s hard for women to get out there and network. We’re scared of rejection. Right. And some of those things are true. But the biggest thing is, is that we don’t put ourselves first. We sacrifice everything for our family and the kids and everyone else. But when we know that when we put ourselves first, everyone else is happy, that’s exactly how you grow. So that’s what I’m stomping out here, teaching all the women that I encounter. That is, when you put yourself first, everything around you changes, including that bank account.

Lee Kantor: Now, how did you kind of come up with this methodology? I know you went through some struggles and you overcame some challenges. How did you document everything? Did you, you know, come up with a methodology so that you can share with the next person so they don’t make the same mistakes? Like how did that part, you know, how did you come to the conclusion of I better write all this down so I can help somebody else rather than just like, just keep going and keep just pursuing your dream?

Gloria Ward: I had a mentor. That’s the biggest thing that people are afraid of today. You need somebody who is ahead of you to go ahead and show you the way. I had a mentor, I was doing all of the regular stuff. Right. You go. Go to Barnes and Noble’s. You buy a whole bunch of books, you get finance books, you get marketing books, you get all of these books on how to run your business and how to fix yourself and do all that. You’re reading all day long and they tell you business owners or readers, but when are you ever working on your business? Right? When are you ever pushing yourself to the next level? Because you’re basically going back to school in order to learn where. When I got a mentor and a coach Lee it made my life harder, but my business more profitable, right? Because what I learned was how I can take the skills that he already had, apply them, learn them, put in my 10,000 hours and start to climb my way up. Was it easy? Absolutely not. That’s why we have that methodology of learn, earn, advance and profit, because you need somebody to help you get there. You need to learn what leverage is right? Because nobody gets there by themselves. For those solopreneurs that are out there thinking that they’re going to get to their goals all by themselves, that is not true. You need someone who knows where you want to go. They’ve already been there and they can show you the blueprint. And that’s what happened for me and that’s what I put into Girls Leap to show other women.

Lee Kantor: Now, do you have any advice for those entrepreneurs out there that maybe have never had a coach before? How do you even go about finding the right coach? Because there are so many, and how do you make sure that it’s the right fit and they are going to gel with you and you know that they can really help you. So you’re not just kind of just spending money in the hopes that it works, but you’re investing money with the idea that it will work.

Gloria Ward: That’s a fantastic question because everybody is a coach on social media, right? Everybody is saying that they can help you get yourself to the next level. The biggest thing that I did is I asked to I looked at my coach and looked at their results. Right. And I saw their business. I interviewed them like I was like they was interviewing for a job, Right. I asked them to show me how they were moving and getting to the next level in their business. Remember, when you are getting a coach, you are entering a partnership. They have the way to get you to where you need to be and you got to make sure that they’re the right fit for your industry and what it is that you want to accomplish. Please do not go out and get a coach that has not achieved the goals that you are looking to achieve because you will never get there. I don’t care how much money they said they made, they could have made that money 1520 years ago and never learned how to get it back. Right. They can also be telling you a story about what they think because a lot of them have intellectual knowledge but have not been in that school of hard knocks to show you how to get to the next level.

Gloria Ward: Those are the people you want to stay away from you. Your coach will be that ideal role model where you will see them put in the results to get to where they need to be. And they’re always reaching back to let you know and give you help and guidance and ideas on how you can get to the level where they at or where they have where they’re trying to go. Right? So I always say interview that coach, make sure they have the same interests and have been there already. And, you know, just make sure that you’re getting in the right group. And if you don’t, if you don’t gel with your coach, then that’s just not the right one for you. Right. Because that relationship should be a long term relationship. It’s been over 15 years now with my coach and we’re doing just fine. I was I was one of the lucky ones.

Lee Kantor: Now, when you’re working with your clients. And sometimes, though, at least the business people I come to are aspiring business people, that they might have a passion or something that they love and they’re like, well, I you know, I wish that I could just make this my business, you know, like my wife likes to bake cookies. Is that necessarily a, you know, a future business for her or is it something that should just stay at that passion hobby level? Like, how do you discern which is the which passion you should be investing in and really making into a business and some that you should just keep as a passion on the side?

Gloria Ward: I tell people who have passions like that, if you love to make cookies and that excites you, that’s where you use your leverage and you go find a business person that can help you build that business because one, you’re going to be stepping into a realm that you’re uncomfortable with and it’s going to make you not like being in business and not like making cookies, right? Because a lot of especially like artists and bakers and and chefs, all of those people who just love doing what they love to do. Stay there. Stay there. Find someone who’s the business mind that can that can put a business around what you love to do and make sure you can trust that person to help you move along the way. Because if you are really serious about it and you get that right person, you will form a good business and you will grow. You know why? Because you love it and they love what they do. And you’re in two separate realms and you only come together on business matters. You can make cookies all day long, come up with different recipes and shapes and sizes and everything, and they can go out there and promote and sell and make sure that your pricing is good to bring you back the money for more ingredients. Right?

Lee Kantor: So how do you how do you go and find that partner like that? Because like, if you’re good at one thing and they’re good at something totally different and you just, you know, pair it together, that’d be fantastic. Is there some sort of matchmaking app out there that finds these people? Like, how do you find that person that’s that, you know, hand and glove fit with what you’re trying to accomplish?

Gloria Ward: That’s a that’s the beauty of networking, especially local networking, because let’s say you go to the Chamber of Commerce, right? Or you go to the SBA office. Those people who are there are just starting out just like you. Most of the people who are volunteering at the SBA and the Chamber of Commerce have been business owners before who have who have decided to dedicate their life just to helping business owners and just want to work at a government job to get a little bit of money. Those people have resources and contacts of people who they can pair you with, where you can see again if they can become a coach for you or you can actually do business with them to help you grow. Or you can become a piece of a puzzle for someone else. So if someone is making one thing and you add the cookies, if if that person is giving out cards and you send cookies for every card that they give out, now you got a person who needs what you have, right? So there’s a lot of ways that you can mix and match, but you have to be able to get yourself out there and network social media is okay, but for something like that, face to face is very important. And they’re out there. They’re out there. So I say start on the most basic level that you can get as much information as you can and get out there and network. Like I said, even an SBA office, those people who are in the office, usually the counselors have businesses before, have great networks and can really pair you with someone who can help you make your business grow. And all most if not all of the time, especially when I was starting out, that was for free. That was just an exchange of emails and phone numbers.

Lee Kantor: So it sounds like you’re helping a lot of people and growing like crazy. What is the best way to connect with you? If somebody wants to learn more and get plugged into your network and to see the different services that you have and maybe they want to be helped or mentored or coached to get to a new level, where should they go? To learn more.

Gloria Ward: You can go to my website, Love and Net. That’s our website where we have all of our things there that work on your mindset and also to work on your business. You can actually go to that website and click on our. Our programs and see our business innovation program that we have. You could click on that. It’s a free downloadable that you can get from a course that I taught to show you how to work on your business model, making sure your business model is good, making sure you’ve got the right business model for your business, and how to use that business model to come up with a pricing strategy so you can actually price your product based on it’s worth, right? Because value is something that’s relative. So you have to know the value of your product. You have to know the value of yourself. And I teach that in business model innovation. And you can find that on Amazon dot net or you can follow us at Net Girls Leap Elite on social platforms on Facebook and Instagram.

Lee Kantor: Yeah, if you go to the website, there’s just so many resources, some of them free, but just a whole variety of resources. No matter what stage you’re at, you could be at just the idea stage and there’s stuff that you can learn from the website or if you’re a veteran business person that maybe just hit a plateau, there’s resources for that person to.

Gloria Ward: Absolutely.

Lee Kantor: Well, Gloria, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Gloria Ward: Thank you, Lee.

Lee Kantor: All right. This Lee Kantor, we will see you all next time on Atlanta Business Radio.

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook, and Twitter

Tagged With: Girls L.E.A.P. and The I'm Loving Me Project, Gloria Ward

Phil Davis With FulPhillment® Solutions, LLC

September 20, 2023 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Phil Davis With FulPhillment® Solutions, LLC
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Phil Davis, Certified Professional of Human Resources® (PHR®), is inspiring and helping people find clarity and confidence in their careers, in business, and in life. For this reason, he founded FulPhillment® Solutions, LLC to build transformative relationships and connect invigorated job seekers and dynamic employers.

Directing passion for harmony into bringing people together and helping greatness grow, FulPhillment® utilizes a highly personalized and collaborative process to help individuals and employers reach ever-evolving goals.

Connect with Phil on LinkedIn.

What You’ll Learn In This Episode

  • What is FulPhillment
  • Why was FulPhillment created
  • Who do they serve and why
  • Any business developments coming up

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Atlanta Business Radio. Brought to you by on pay. Atlanta’s New standard in payroll. Now, here’s your host.

Lee Kantor: Lee Kantor here another episode of Atlanta Business Radio, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Onpay. Without them, we couldn’t be sharing these important stories. Today on Atlanta Business Radio, we have Phil Davis with FulPhilllment Solutions. Welcome, Phil.

PhilDavis: Hey, Lee, Thanks for having me today. Appreciate it.

Lee Kantor: Well, I am so excited to learn what you’re up to. Tell us about fulfillment solutions, how you serving folks.

PhilDavis: Absolutely. So fulfillment and it’s spelled literally with p h i l l. So my name is actually trademarked within the fulfillment name. It is a unique career coaching and recruiting consultancy company. And so the bulk of what I love to do is I love to help Mid-senior level career professionals to find fulfillment in their career journey by helping them to tune into their value with confidence right? So as we all know, right, we all have unique value add in our careers and in our lives. And so one of the things that I absolutely love to do with my clients, my job seeker clients, is to not only help them really tune into their value, but to really show it out to companies, to whether it’s to their current employers or to a new employer, if they’re looking for a job in a way that’s compelling, but that they also feel good about. Right. And so I came up with fulfillment. The idea of of the fulfillment brand and business model, gosh, it’s been over about two years or so just during Covid and just absolutely love what I do. So that’s a little bit about that.

Lee Kantor: So what’s the backstory? How did you come to this point where you want to help people kind of get their dream jobs?

PhilDavis: Absolutely. Well, as you know, as Covid 19 hit, right. We saw a lot of a lot of career professionals get laid off. Right. Lose their positions very, very quickly just during the kind of the big season of the pandemic and being a being one of one of those affected by a layoff or really multiple layoffs. Myself, I’ve been through three consecutive layoffs in my recruiting career in corporate. I decided that I needed to just do something different with my life, right? And so for me, I saw kind of a solution, if you will, to go into the marketplace, to start my own journey, really with fulfillment. And in the beginning, rightly, like, like most entrepreneurs, I started just kind of doing pro bono work, right? Helping people with their resumes, doing a quick resume review here and there, checking out a LinkedIn profile, doing cover letters. And this was all just during Covid while I was first looking for a job myself. And I knew the job market for me was going to be a little challenging just based on my level of experience. And so just really, really being able to give and to serve back to my community here in Atlanta, I said, you know what? I’d really monetize something and really build a brand and a business just off of this fulfillment name because really the name fulfillment came to came to being through LinkedIn, right? And so when I started kind of getting on on LinkedIn, I had marketing coaches reach out and say, Hey, you need to have a unique hashtag on your LinkedIn page.

PhilDavis: And so I thought, Well, what am I here to do, right? Am I here to find a job or am I here for something kind of at a deeper level? Right? And and I knew that the frustration of Covid and job seekers being laid off then just I knew I was going to be there to help inspire and fulfill people. And so what really kind of started out as a unique, kind of quirky hashtag then became a built from scratch business model where I actually do help those job seekers and sometimes, you know, other businesses one on one with their brand and really to bring their brand out and to sing it out, if you will. I do have an opera singer voice, so I actually I went to school for opera in business. And so a lot of my framework is very musically inclined, if you will. So.

Lee Kantor: So it’s all coming together now. Coming together is your like, tell me about your ideal client. Is it somebody that is kind of in an enterprise role right now that wants to go to another enterprise role? Could they be in like you, you were a musician, Could they be in the creative arts? And you help them, you know, find a career in that path? Or do you have a sweet spot in terms of an ideal client fit?

PhilDavis: Yeah, great questions, Lee. So typically, I mean, I’ve since I’ve, I’ve been in all sorts of different industries myself. I mean, I primarily work with operations professionals. So usually folks who are in marketing or accounting finance or even HR, but a lot of, a lot of clients, a lot of folks that I love to serve are folks who want to pivot, you know, career, pivot, whether they want to change jobs, like if they’re in the education space. I’ll work with some clients in the education space that want to go into like a corporate opportunity or if they want to change industries, right? So like, let’s say I’ve got somebody that works in HR and they’re in the technology space, but they want to move into manufacturing, right? So I’d say the bulk of my work with those mid-senior level operating professionals are folks who want to make a complete career change either into a new kind of job in and of itself or into a new industry. But I work with all sorts of people. I don’t really niche down too much where I’m working like solely with like a technology client, if you will. It’s primarily those mid mid to senior level people that are currently in a career where maybe they’re not feeling that fulfillment and they want to find fulfillment in a new opportunity or a new company altogether, if you will.

Lee Kantor: So what’s the symptom? Say I’m working somewhere and you know, things are going on. And, you know, yesterday it was like today, which was like, you know, last week, how do I know? Maybe I would like a refresh or a, you know, a new career. How do I know if I’m in kind of a rut or I’ve plateaued?

PhilDavis: Yeah, it’s really, really good question. I mean, I think a lot of it and a lot of people who reach out to me primarily on LinkedIn, they’ll they’ll kind of say, hey, Phil, you know, I’m I feel like I’m ready for a new career opportunity. But, you know, I’m not sure where to begin or I don’t know if I’m fully ready to to leave my company. Right. And I think a lot of that and I tell these these folks a lot you know, a lot of it’s kind of inner reflection. Right. And so I think the most important thing when it comes to being ready to to make a move is really to like have the have the proper mindset and the realization that you are ready to make a change. Because, I mean, let’s let’s face it, right? Moving into a new career opportunity can be scary, right? Whether you’re getting into a new industry or whether you’re ready to make a move into a new job altogether, it can be very, very scary. And so I think a lot of it is is really reflecting on your career as a whole. And I tell folks to all the time, like, really give your time, Give yourself that time and that grace to reflect on where you’ve been in your career and also like write down or type out accomplishments throughout your career that you you felt really good about, right? So, for example, for me, kind of going at entrepreneurship, I knew as I was doing a season of being laid off kind of before Fulfillment was a business.

PhilDavis: I basically wrote down on paper, you know, I love to serve others, right? I love to serve other people. I love to see other people grow. And in corporate, I absolutely love recruiting, but I also loved developing talent as well, right? So helping them to build their careers, whether they want to be promoted or whether they want to move into a lateral position. Right. And so I’ve kind of thought about for me what was going to excite me most about my next steps. And I knew that I wanted to talent develop people, you know, so I wanted to get into a new career opportunity where I could truly help other people define their value and to feel good about all the achievements that they’ve done within their careers. And so I’d say, you know, writing things out on paper, really taking that time to reflect. And I call that, you know, some clarity coaching, right? So I do a little bit of that clarity coaching with folks who maybe want to uncover not only some of their value, but also really to dig into their career achievements and really helping them to define, you know, a role that might be be a good fit for them for their next story. So a lot of it is is internal reflection and getting yourself to that mindset of, you know, I am ready to make that change. And of course the time to do so, right? Because I think it takes it takes some time to to really reflect on our achievements and not really rushing the process either.

Lee Kantor: Now, what like, what’s the split of your work in terms of helping individuals as opposed to helping corporations? Like I was talking to a CEO today and he’s going from 30 people to 50 people in a year. I would imagine he’s going to need to bring on somebody if he doesn’t have it on the team, somebody like you that can help them make sure that they’re getting the right fit people in the organization to fill the right specific roles.

PhilDavis: Yeah, definitely. So I’d say for my business model right now, I’d say about a good 60 to 70% is, is on the coaching side and then the 30% is typically B2B work. And so in my business work, you know, I do offer full scale recruitment, right? So I do, I do a lot of recruiting for various industries, as I mentioned earlier. But then I also do one one thing that’s really fun that I love to do is kind of the talent attraction space and the employer branding space. So really helping typically smaller high growth organizations with their employment branding piece, right? How are they branding themselves organically or through social media, right. To really attract that top talent and the talent that they’re looking for to hire. And so I incorporate a lot of that branding into some of my recruiting strategy with those those clients, those business clients. But that is shifting, right? I think, you know, naturally, as we’re seeing the job market, as I like to say, it’s complex as we start to see companies looking to close out positions by the end of this year, they’re looking to finalize budgets and things like that and get ready for the 2024 year. Um, a lot of my my service offerings are starting to see more of an even split now. So I’d say, you know, 5050 is about what I’m doing right now. Half the work is with my job seeker clients and the other half of the work is going to be with businesses and companies who are maybe they’re looking to to hire, you know, a new recruitment department for their small startup company or they’re looking to get some consulting work out there because they have a big hiring surge that they’re going through. But it just all kind of depends.

Lee Kantor: Now, how about some advice for that job seeker? Is there anything they could be doing right now on LinkedIn specifically that can help them be found by people, you know, that are recruiters that are looking for folks? Like what are some of the the tips and tricks that a person could be using so they get, you know, pulled out? You know, they’re the needle pulled out of the haystack.

PhilDavis: Yeah, absolutely. I mean, I think the biggest the biggest tip of advice well, I’ve got kind of two things off the top of my head. I think the biggest thing and I did a post about it today on my LinkedIn page is just to start, you know, get out there. One of my good friends who’s a marketing consultant, she says, Put yourself out there. And it’s something that resonates with me to this day. Right? Because, I mean, I was in a in a same boat during Covid, right? I, I had used LinkedIn primarily as a corporate recruiter to to identify and source talent and then just send them messages on LinkedIn. But I never got to a point where I was creating content and just really putting myself out there. And so I think the biggest thing is just to start right and and really not to compare yourself to other folks out there who have maybe done content a little bit longer than you. Because I think, you know, comparison is the thief of joy, right? Like we all are on our own unique journey. And when it comes to LinkedIn and content creation, right, like really just getting started, right? Find find people that find people that create content out there that you resonate with and that you can start commenting on their posts. And you know, we don’t have to spend all day, every day on social media to get noticed, right? Even if you just take a few minutes a day and start commenting on people’s posts or also like company pages, if you’re interested in a company that you might want to work for, start start looking at those company pages and seeing what what’s out there that you can engage on that’s important.

PhilDavis: I also think, too, you know, sharing your story is critical, right? Like we say, LinkedIn is a professional platform, which it is, Right. And it was designed in the beginning, right to be a platform for job seekers and companies to identify opportunities and candidates. But it’s more than that, right? I mean, I think it’s it’s really becoming truly like a social media platform where folks are sharing their stories, their experiences and and being a little bit personable as well. So I like to say all the time, especially on LinkedIn, you know, be personable all in a professional way, but then also show your professionalism with a personable approach. So it’s a balance between the two. But I think, you know, the more that you do it and just to be your authentic self out there, you know, people will see that that you’re out there. And I think, too, you know, don’t focus on the metrics when starting out, focus on the impact that you’re going to be making. Employers love that. And believe it or not, you know, people are looking at you when you do engage and when you do comment and when you do post. So every interaction you have matters and people people are watching.

Lee Kantor: So how do you kind of get in front of people? Do you do webinars? Do you do events speaking like, can people hire you at their organization to do lunch and learns? Like how how do you kind of get the word out? And do you have any events coming up?

PhilDavis: Yeah, absolutely. So I was part of a LinkedIn local Atlanta event with my good friend Rachel Simon and Adam Marks, and we started doing kind of a local networking event through LinkedIn. You don’t necessarily have to have a LinkedIn account, but that’s something that the three of us decided we wanted to do. I’m linked in. Event events kind of informally. Once a quarter or so, I’ll do some of those volunteer work with them. But then as far as like speaking engagements, absolutely. I mean, I’m I’m more than happy to get into an organization if they’re looking for somebody to talk about maybe career development or job progression. Right. Or if there are some like colleges and universities out there who may want somebody to come in and do like a resume review day or like an interview, like a like a mock interview day or something like that. Because I know a lot of colleges and universities out there in the market, you know, looking for folks to to help them with their, you know, their students about to graduate from college and things like that. So, I mean, I do all sorts of stuff, but definitely, you know, community speaking, engagement around career career development and and even recruitment strategies and talent attraction. Those are areas that I love to talk about. So all sorts of different stuff.

Lee Kantor: And if people want to learn more, have more substantive conversation with you or somebody on the team, what’s a website?

PhilDavis: Absolutely. So I’m a one man business. So they basically get all of me if they want to learn more. My website of course w WW dot fulfillment, which is l p h i l l mint.com. If you type fulfillment on Google, you’ll be able to find me. And then of course I’m on LinkedIn as well primarily. Um, so if you type fulfillment and you’ll be able to find me, find me all over.

Lee Kantor: Now on the website, there’s a lot of information for the job seeker, including career coaching course.

PhilDavis: Yeah I do have a free and it and it is it is a free introductory career coaching course. So I created this little 25 minute introductory course for the job seeker. Maybe if they haven’t job sought, you know, been a job seeker for a while or if they just need kind of a refresher to get them started, right? To get them motivated along their job search, the people can click on that. It’s on the top right of my page. So it’s free career coaching course. People can access that and it’s literally just a 25 minute video that job seekers can watch and they can kind of learn the ins and outs of, you know, why job seeking can be challenging and other things as well, right? To help them kind of find results along their job search. And then of course how to fine tune your path. Right So really focusing in on a couple strategies that, you know based on my experience, job seekers can kind of get a quick little snapshot on before they decide they want to, you know, work with me one on one.

Lee Kantor: Well, congratulations on all the success you’re doing important work and we appreciate you.

PhilDavis: Oh, I appreciate it. Lee It’s definitely been a fun and fulfilling experience for me as well. It’s definitely I love I love what I do and I definitely appreciate it.

Lee Kantor: All right. Well, thank you so much for sharing your story today, Phil.

PhilDavis: This for having me. Lee, I appreciate it.

Lee Kantor: This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook, and Twitter

Tagged With: FulPhillment® Solutions, LLC, Phil Davis

Ted Rykoski with Sandler Training, Kevin Harris with All In Or All Out Ministry and Daniel Tillberry with GracePoint Insurance Advisors

September 18, 2023 by angishields

Charitable-GA-Feature-91523
Charitable Georgia
Ted Rykoski with Sandler Training, Kevin Harris with All In Or All Out Ministry and Daniel Tillberry with GracePoint Insurance Advisors
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Charitable-GA-91523-banner

In this episode of Charitable Georgia, Brian Pruett is joined by Daniel Tillberry from Gracepoint Insurance, Ted Rykoski with Sandler Training and Kevin Harris with All In Or All Out Ministry to discuss the importance of community involvement and servant leadership.

Ted-Rykoski-headshotProbably like a few others in the room today, Ted Rykoski got to where he is by accident.

After graduating with a marketing degree from a small business school in the northeast a few decades back, he only knew that he wanted to be in sales.

That desire to be in sales brought him to the logistics, software, packaging, medical oxygen, background screening, and digital marketing industries in a variety of roles from individual contributor to senior director with a team of over 200.

For the past eight years he has been a licensee of Sandler, the leading sales and leadership training organization with over 270 offices around the globe. Sandler is consistently rated one of the top Sales Training companies in the world by Selling Power, Training Industry and more.

Ted brings over 30 years of experience in sales and leadership in a variety of industries. His range of experience helps him provide unique insight to the challenges that organizations face in sales, management, and customer service.

His clients range from small business serving their local market to global enterprise companies we all know. They range in industries from insurance, logistics, consulting, technology, commercial and residential building & remodeling, manufacturing, and more.

Kevin-Harris-headshotKevin Harris with All In Or All Out Ministry, suffered from a substance use disorder for most of his life. He has almost 11 years clean from any drugs or alcohol.

Through his journey, God has given him a passion to give back and help others who have suffered from the same thing that he has.

He’s in the process of opening up a transitional house for men who need help getting clean and becoming a productive member of society by teaching responsibilities, trades and other life skills to set these men up for success.

Daniel-Tillbury-headshotDaniel Tillberry is the proud husband, father, and owner of GracePoint Insurance Advisors; a faith based, customer centered risk management and insurance services agency.

Since completing his Bachelor’s degree in Integrated Studies, specializing in Business and Leadership from Kennesaw State University, he has gained a solid foundation of knowledge and the understanding of risk management, organizational structure, and leadership.

At GracePoint Insurance Advisors, Daniel leads the team to offer comprehensive risk management and insurance solutions for personal and commercial clients.

The team specializes in commercial policies such as commercial liability, workers compensation, commercial auto and many other business-related services. As a reputable insurance agency, in addition to home and auto, we also provide top-notch life insurance solutions.

In his free time outside of the office, Daniel enjoys serving the local community and people through his church, Burnt Hickory Baptist. He is passionate about spending as much time with his family, wife and two little girls.

One of his favorite hobbies is studying military aviation and naval history and taking his family to see the blue angels, Air Force Thunder birds and watching airs with his kids.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and Resources. We put the fun in fund raising. For more information, go to B’s Charitable Pursuits. Dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: Good, fabulous Friday. It’s another fabulous Friday. And we’ve got three more fabulous guests. So if this is your first time listening to Charitable Georgia, this is all about positive things happening in the community. And this is the first time I am running the board today. So there may be some good things. There may be some bad things we’ll find out. But all in all, it’s a great day. The weather is cooler. It’s nice outside. So fall’s right around the corner. So as I mentioned, we got three fabulous guests this morning. And our first guest this morning is Mr. Daniel Tillberry from GracePoint Insurance. Daniel, thanks for being here.

Daniel Tillberry: Absolutely.

Brian Pruett: So last week I had Daniel Cox from Goosehead Insurance and I told you, Stone, that I like the phones, that you can do the the rings particularly and Daniel Cox’s Goose. When Daniel Tillberry calls me, it’s Amazing Grace. So, you know, that’s cool. So why? Because of gracepoint insurance.

Ted Rykoski: Oh, yeah, Sorry, I’m a little slick.

Brian Pruett: We’ll talk to you in a second. Kevin. Just stay in the corner. Yes, sir. So, Daniel, if you don’t mind, share a little bit of backstory. You’ve got some great back history. I know you were in the ministry for a while, but you had a weight loss journey, and it’s leading into passion for what you’re doing. So if you don’t mind, just share your story.

Daniel Tillberry: Yeah, absolutely. So who where do you begin on that? That’s a that’s a that’s a good one. So yeah, like you said, I started out in ministry. I felt a call to ministry in younger years, came to know Christ. And I’ll never forget the day. It was November 4th, 1998. I was nine years old. Um, is that a one? Is it church? And from that day forward, God has just radically rocked me in multiple ways. Oftentimes just hit me on the back of the head like, come on, dummy, let’s, let’s get to work. But you know, it’s okay. So I went through high school, went through college in in high school and college, worked a lot with youth ministry in college. I actually went on staff at a couple of churches, worked in youth ministry for about four years and just loved, loved that time there. Since then, God has kind of called me away from vocational ministry full time, but it has really kept my passion in being able to the heart of a servant and really, really worked towards where I am today and bringing out that servant leadership and servant servant mindset. So really where that is has led me in multiple things, but my family’s a huge piece of it. I can’t say I’ve gotten anywhere without my wife. Number one, it’s the Lord. Second is my wife, who who keeps me stable and constant at all times. And though she probably doesn’t doesn’t always agree with that, she is absolutely the compass that keeps things pointed north and and keeps things going.

Daniel Tillberry: So throughout that she’s been been with me in ministry from day one. We actually met through ministry, a youth pastor or college pastor back in the day came from her church, who was her youth pastor, and we ended up meeting through that fun story with that. But the at that time I was training to be a officer in the military to stepped away from that. That’s a whole nother story, but got to do a whole lot of fun, fun training and stuff in college with that and then walked away and went full time ministry after that in the ministry went from from vocational to in business after graduating, graduating, graduating with business degree from Kennesaw State, and then really felt like God was leading me into business and taking ministry through business. And from there, I’ve just had a passion to. Change the business world for Christ. And it’s been a journey. But bringing leadership back into the business world, we talk about business and leadership all the time, but what we what we miss a lot of times is, is the business world as a whole. I truthfully believe has a void that a lot of business people chase nonstop and they believe it. The at the root success will get it and success by Western culture. We believe that that’s that’s money, finances and growth. Right. But what we realize, if you really take a step back and look at it is true success is in service to others.

Daniel Tillberry: And that’s where we find our true happiness and joy and not just being happy, but truly being joyful in it. And that’s what I’ve learned in the last couple of years that I chase the success. Success meter was pretty good at it and in years past. But then when I stepped away from the corporate world and came back to back to insurance full time and opened my agency, I decided that we were going to have a people people first mindset. And I think you’ve heard from almost day one. My my motto is people over profit. And that that motto just rings rings true that we focus on people, not policy numbers. The insurance world as a whole has has gotten like business as a whole, has gotten in the mindset where it’s all about money. And though money’s not a bad thing, it it can bring out some just real evil in the world and bring out the mindset of just I’m here to to complete a task and not focus on the relationship and how I can actually help. So from day one, I’ve looked at how can I actually look at the people that I help and the conversation that we have, Where is the impact going to last? It’s not about, yes, there’s protection there that I’m offering so I can be there in some of the worst times of their life.

Daniel Tillberry: But beyond that, where are the times that they’re at right now in life and how can I help them now instead of waiting to win? The house burns down, you know, both metaphorically and physically is you know, if we don’t open up those conversations, the house might be burning spiritually right now. And that’s that’s a passion for me is protecting everything physically. But then beyond that. So beyond that, like you said, I had a weight loss journey that that’s been a been a part of it. So we were joking a little bit ago that I’ve got a face for radio and I believe that 100%. But I jokingly say now I’m less than half the man I used to be. And that is absolutely true, physically and and otherwise. You wouldn’t look at me today and know that at one point I was at least 420 pounds, and that wasn’t that long ago. I had bariatric surgery in August 19th of 2020, and since then I’ve lost 247 pounds. And it’s been a rocking roller coaster ever since. But what I found in that that the fun thing about that journey is I’ve got to experience a lot of different people with it. My journey has been different than a lot of people. It’s a lot of negative connotations and surgeries and those kind of things. And it was it was to fix a health imbalance that I had I didn’t know that I had.

Daniel Tillberry: And I fought it for ten years. It fought it really my whole life, but didn’t know that I had the the hormone imbalances that I had. So that mixed with a whole bunch of other things caused the the weight loss and we couldn’t get it off. So it literally that the day after surgery, within three months I was down 100 pounds. And it was we got to a point after about nine months of you know, down over 200 pounds, you were like, all right, when is this roller coaster going to stop? And how do you stop it starting to freak out a little bit. And I remember calling the doctor’s office and saying, hey, when should I be worried? And he looked they came back and they were like, yeah, when you hit 160 pounds, you know, let me know. And I was like, Whoa, whoa, whoa, whoa, whoa, whoa. 420 to 160. That seems crazy. And they were like, Why? I was like, Well, first off, I haven’t been 160 probably since third grade, so, um, that’s terrifying. Um, but I just I realized that it wasn’t about me and that that took some, some getting used to that. There was a lot of pride in it. That was the reason I didn’t, didn’t do the surgery up until that point as well. There was a lot of pride in it that I could do it on my own and realized that there’s a lot, a lot of need of community around me.

Daniel Tillberry: And as I. Leaned more into the community and support around me, I realized that the reason that I did it was for my family, but ultimately it was for me and I missed that piece. So as I got about about a year after surgery, I walked through the bathroom one day and kind of scared myself because I didn’t know who was in the mirror. Still to this day, it’s kind of freaky. You look in and you’re like, That’s not that’s not who you used to be. And and really relating back as I think it’s funny that I was teaching a class at church the other day, and I believe the Lord has used my surgery and my weight loss journey to just speak back into me, to say, you’re not the man you used to be because I am guiding you to be the man I want you to be. And that’s really just kind of set heavy on my heart. And it’s really given me a new passion to to step forward and say, okay, well, where where do you want me and what do you want of me? And it’s no longer about, you know, not just how I can serve, but how do you want me to serve God and kind of go from there. So it’s been it’s been fun. I’m really excited. I feel like we’re at the precipice of something amazing and I don’t know what it is.

Brian Pruett: That’s awesome. I’d love to be that because I like to food too much, so you can tell. So but for those of you, for those of the listening that may not know, can you share what the surgery you had? What is it like?

Daniel Tillberry: Yeah, absolutely. So the surgery itself, there’s a couple of different versions of bariatric surgery you probably heard of like lap bands. It’s basically just a band that constricts the ability to eat. Doesn’t really do anything as far as the size of your stomach. There’s the gastric sleeve, which literally cuts your stomach down. There’s a gastric bypass that literally bypasses your stomach and goes straight to straight to your lower intestine. And that and what each of them do is either restrictive or malabsorption in in the whole system. So basically what it does is the restrictive is literally what it is. It’s restricting you from what you can eat. Malabsorption is, which is what the gastric bypass is. It doesn’t allow you to process the food and pull as much nutrients out at one time. So it alleviates the overeating ability because it passes through the system a lot faster. What I had is called a duodenal switch. There’s a more fancy term than that I can’t pronounce, but it’s a it’s a modified surgery. It’s the shorter term is called a C.T.. It’s a newer, newer surgery that that was approved actually back during Covid. And that’s how I knew God was in the works because that was not the surgery I was going to get. It was about a week before my surgery, scheduled date when Covid hit, and it shut everything down. So I didn’t have it. It was that was in March. I didn’t get to have the surgery until August. And during that time, my doctor got board certified for the surgery that I had. That was the one I wanted all along.

Daniel Tillberry: So just seeing that progression happen was even cooler and looking back on it now. But basically what what the surgery I had is, is a mixture between a gastric sleeve, which is takes the stomach, which your stomach is about the size of a two liter bottle and it cuts it down to the size of about a medium sized banana in size. And then they cut the bottom part of your stomach where it connects to your upper intestine and they moved it down my upper intestine about 50%. So I’ve got a malabsorption as well as restrictive surgery built into both. So it kind of satisfies both. And really what I’ve learned is everybody asks me that the big question, well, what can you eat? And does it cause problems? And yes and no. So the diet is really if you think about the food pyramid and what you’ve always, always been told you should you should be eating, you know, 4 to 5 meals a day and good snacks and good healthy stuff. That’s literally what I eat. I have I have very little restrictions that my body has has thrown against me. And it’ll tell you it’ll tell you instantly what you should not eat. It’ll give it back to you. But it’s, it’s been good to kind of see that and, and kind of walk that journey. So it’s, I love talking to people about it, giving my story with with how it works and, and telling people how beneficial it can be. But there’s also times where it’s not a good fit and it’s good to talk, which I think.

Brian Pruett: Is important, like you said, to talk about, because, you know, people, they try diets, they try different things, and you got to find what’s right for you. Absolutely do it. And so talk to as many people as possible. Talk to Daniel and you know what works for you. So continuing with the servant heart, you’re getting ready to go on a mission trip, correct?

Daniel Tillberry: Yep, I am. It’s. It’s actually my first international mission trip. I’ve served all around the country over the years. You know, domestically. But it’s the first international trip. I’ve been super excited about it, going to Nairobi, Kenya, and we’re going to be serving in the a little bit in the slums of Chimera, which is an enormous slum of the world where don’t quote me, but I think it’s a couple million people in like a three mile square. I mean, it’s it’s a tiny place with way too many people is basically what it runs down to. So we’re going to be doing some some different service in there, washing of hands and feet of children, passing out some shoes for a couple of days, doing some pastoral training. And then we’re going to be flying out to the outskirts of, I can’t remember, somewhere in the the countryside of Kenya. And we’re going to be doing some mission projects out there where our church is built, a widows and women’s shelter and center out there. And we’re going to be finishing that. The mission trip itself is a construction trip, so there’s 12 guys going. We’re going to be basically the pack mules and and service hands of of the project. So it’s going to be going to be a lot of fun, get to experience things. But I’m looking forward to it and and getting to see it. It’s been interesting to see the first time I’ve ever had to fundraise for this type of of trip, but it’s it became real. I got I got our flight information yesterday so it’s it’s ready we take off October 20th so I’m t minus I guess a month and five days. So it’s it’s exciting.

Brian Pruett: So you mentioned the fundraising part. So other than praying for this trip, how can people help?

Daniel Tillberry: Yeah, absolutely. So obviously the number one would be prayer over over myself one for for my diet it would be a huge one. I’ve not only have I never eaten Kenyan food, but that mixed with my surgery can cause some some interesting dietary needs over there. So we’re going to be watching that closely. So that’s a big one. Pray over the team, pray over the people there that our impact can be can be good. But then also financially, I’ve got a support page that that I can I can send you Brian but it’s a it’s a journey over there. And I want to say it’s it’s $1,800. I think it’s what our, our goal to fundraise is and that’s going to go not only to the flight and the food and the housing over there, but also the building itself to help finish that. So definitely prayer is number one. But if there’s gifts or somebody wants to give, I’d love to. Love to be able to take that.

Brian Pruett: Yeah. You want to send that to me? We’ll help you push that out for you. So absolutely, we’ll get to Gracepoint here in just a minute. But you talked about going through your journey and leaning into community and that’s one thing we talked about all the time on the show is is positive things in the community. So why is it important for you to be part of the community?

Daniel Tillberry: Absolutely. So one one, for me, it’s it’s two things. The great commission itself, you know, Jesus, Jesus told us we have to go into all the world and make disciples. But one of my favorite verses of the Bible is Acts one eight and that you’ll be my witness in all all of Jerusalem, Judea, Samaria, and to the very ends of the earth. And if I want to live true to that, I have to be involved in my community. Um, and not not just because I want to see the world change for Christ, but also because if I’m not in the community, I can’t be a servant and I can’t help people in any way, regardless of religion. I mean, take, take religion out for everything. If I can’t be a by definition of a good person without being connected to people. So it’s that connectional ministry connectional relationship that matters to me. So I dive in as much as I can in the community. And the other part is, you know, I grew up here, I want to see this community changed and and really this community be a place that not only people want to be, but are passionate about being here because because it’s a difference than around the world. I’ve heard of places that, you know, neighbors don’t know neighbors. And that happens around here. But, you know, in the south here, we’re we’re different in the in the fact a lot of people come down there like it’s it’s amazing how friendly people are. And I’m like, I look at some people, I’m like, I don’t know if they’re friendly or not, But but I look at it, I’m like, maybe I’m just used to it.

Brian Pruett: Don’t let them sit in Atlanta traffic.

Daniel Tillberry: It’s not friendly there for sure, but it’s it’s too it’s just that difference. It’s that thought process of you can’t be connected without being involved and you can’t get to know people. If it’s about relationships, you can’t build a relationship without sitting next to people that that shoulder to shoulder time is is powerful. You know, for men, it’s, you know, just sitting next to each, you know. Say anything. And for for the ladies out there that they’re obviously a little bit different, that they’re designed a little different. They like they enjoy talking. I can do that, too. But, um, you know, it’s it’s one it’s just I like to sit shoulder to shoulder and just enjoy people. It’s a lot of fun.

Brian Pruett: So we also talk a lot about the power of networking in here. And I know you and that’s how you and I met was networking groups. And I had one of our mutual friends on Matthew Payne was on here the other day and we talked about C Suite for Christ. I know you’re involved in that as well, but can you share a positive story or a testimony about networking?

Daniel Tillberry: Yeah, absolutely. So, um, I can, I can use Matt for, for instance, you know, Matt, Matt Payne with C Suite for Christ. I get to sit on the board with him and really I, I think for me, sitting on the board and helping them kind of develop that ministry is really just me being a sponge, soaking up the knowledge and the wisdom that the other board members have that I wish I one day can get to and they may not see it that way, but that’s absolutely how I see it. If I can be a sponge and be half the man, some of them are half the with the ladies, the prayer warriors they are and just the people and the passion they have. If I can if I can be a quarter of that, I’ll be better than I’ve ever been. So it’s one that with C Suite for Christ, I’ve gotten to know Matt really well and just him and his wife Buffy, understanding who they are and their passion they’ve become. I don’t even know if they know I feel like this, but it’s they’ve become really mentors to me and really seeing how they live out. Um, Mike with ETF Solutions is another one there where he he boldly challenged me a couple of weeks ago to in a conversation he was like, you know, if you, if you love you love God, why don’t you say it in your conversations? And I was like, you know, that’s an interesting concept.

Daniel Tillberry: He goes, I can tell by talking to you that it’s there. But he goes, you know, grace point. You’ve told me your, your your name with Grace Point. It’s obvious that that you live in in that. But where where is it he goes, for example, when Mike talks about ETF solutions, he says, you know, ETF Solutions is a is a faith first family, family oriented environment. And I was like, you know, that’s true. That’s exactly who I am. So that networking, he’s challenged me in that so that that that’s become part of my conversation. I’m not perfect at it by any means, but I bring it out and I tell people like you may, it may not be a fit to work with me just because we do things a little bit different. But what I can do is, is I’ll help educate and I’ll help help you go wherever you need to go. And I’m passionate about that. But that’s who I am. I’m faith first, family second, and then relationship third. And I keep it in that order on purpose because it helps stabilize me to where I need to go.

Brian Pruett: So Grace Point, that’s a good, good segue to talk about Grace Point. So first of all, tell me how the name came about.

Daniel Tillberry: Yeah. So Grace point itself. I wish I could tell you it was some miraculously gift, God given name. It is in every business that me and my wife have had. And we have a couple. We’ve sold one we started out with years ago. I’ve told you we owned a bounce house company here here in Atlanta, and it’s a fast growing bounce house company. We sold it. It’s called Uplifting Rentals. It’s a play on words on purpose. We wanted to show our faith in it, but we also not that we wanted to hide it, but we wanted to. We wanted to do it in a way that wouldn’t be detrimental to people, not of faith. But we wanted to show them we are faith, faith based, but also that we’re here to serve. Uplifting. Reynolds came out with that because one, it’s funny, know you’re a bounce house you’re uplifting. But it’s also that was part of our culture is we wanted to uplift people. Grace forward into Grace Point same thing when we were open up the agency, it was I looked at, looked at my wife, Lacey, and I said, I want this to be a the name itself. I want to show our mission and our vision and our mission and our vision is is simple. I want to be a point of grace in my community and be a light to everyone around me in whatever that means. And not not just in, you know, spiritual or religious way, but just in a simple way.

Daniel Tillberry: I want to be something different so that I can bring light to an industry that is viewed as dark. And that’s an industry problem as as a industry, for the most part, the I wouldn’t say we get a ten out of ten. You know, when when people talk about insurance and financial services, it’s they’re not like, oh, yeah, I really want to talk about that. That’s one of my passions. And though it is for me, I enjoy it. It’s it’s probably a three out of a ten if at best for most people, and especially right now with with the market the way it is, you know, rates always going up and and you know a lot of people don’t understand why in those kind of things it it when we looked at the name we said we want to make sure people understand that it’s a service first because the industry as a whole years ago used to be service oriented. You used to know your agent, you used to your agent used to be somebody who would come over and have dinner with you and make sure things were done right. And I would love to have dinner with anybody that wants to have dinner with me. I can eat, I can hide some groceries. But it’s it’s one that that’s the mindset we wanted to bring back. And we wanted to we wanted to make it truly a light in the darkness and radically change the world. We also have a passion for I’m a Dave Ramsey endorsed local provider and and though that doesn’t mean a lot to to most people, what we do with that is we have a passion.

Daniel Tillberry: And and I’ll be honest, I stole this from a good friend of mine up in Missoula, Montana, and he said it was okay. But his mission and vision for his agency is to end financial crisis in America, starting with one policy at a time. And I’ve adopted that into us. And that’s exactly what I want to do. I want to I want people to understand their protection so that it’s not if it’s when people come after you. We know that because if you drive down the interstate, look up at the billboards, how many of those are, you know, lawyers that are ready to come come after the insurance companies? Right, Wrong or indifferent? There are times where that’s absolutely necessary and I forward customers to them. But that’s a big reason why the industry, why the rates are going up and everything that’s happening. So in that it’s not if it’s when and how do you properly protect yourself? And if we’re going to end a financial crisis, we have to understand what financial services and what financial health means. And that’s where that came from. So going back to the name itself, we were coming back from a business meeting where we were starting our agency and on the way back and we sorted through hundreds of names. And one one thing we always do as as business owners, we’re smart enough to know before you can pick a name, you got to make sure you have a website that works and not only a website that works, but a website that can be spelled out so people actually go to it.

Daniel Tillberry: So as we we had some great ones, but every one of them was either taken or that people are not going to be able to to do that. So we were actually driving by and GPS took us in the mountains of nowhere, north Georgia, and we rolled by. And as we rolled by, there was a church on the left hand side of the road. I’ll never forget it. The steeple had a bright light shining out from the top of it, almost like a lighthouse. Um, and the sign was illuminated. It was like the only thing in this area in the middle of nowhere. And it just said gracepoint. And I looked at Lacey, I said, Look that up. And Gracepoint Insurance.com was available. And instantly we knew. We said, that is the name. And we said. That is, you know, actually, I haven’t thought about it until right this second and never really put the two and two together of the light and the steeple being a lighthouse. And I just talked about wanting to be the light in the darkness. And that’s that’s interesting. But that’s exactly where where it came from. And that’s that just speaks to who we want to be and how we want to serve.

Brian Pruett: So you guys are a broker, right? Insurance broker.

Daniel Tillberry: We’re an independent agency. We represent about 30 different companies directly and access to dozens and more. The way the insurance market opens up. So there’s literally nothing we can’t do. There’s always an option out there. It’s the difference between like a captive captive market, like a state farm or an American family where they’re good in certain things. We have options outside of that, which was the other reason why we wanted to go independent. Um, so it’s we specialize in commercial and one of the things we do is churches and nonprofits. That’s a passion we have because those are industries that are usually left in the dark and also don’t have a budget to usually pay for stuff. So it’s where we can where we can usually help step in.

Brian Pruett: And that’s another reason he’s here, because I want him to talk to you. Okay.

Daniel Tillberry: Well, that’s good to know.

Ted Rykoski : Yeah, I’ve been set up. Yeah.

Daniel Tillberry: Okay. Yeah. So it’s one that if I can educate, that’s. That is primary. I tell everybody, I don’t care if you do business with us or not. I mean, I would love to. One, I want to know who you are, how I can serve you. And then if I can, if I can do business with you, that’s just a bonus on top. But if I can help educate you, I tell all my customers I’ve had a couple here lately with how bad the market is, and if you haven’t got your renewals yet, just hold on because it’s just close your eyes and don’t look at it because it’s it’s painful. Um, but I’ve had a couple call me and they’re like, we don’t want to leave, but we’re finding savings. And I talked to him. I’m like, Listen. Do you understand what you have now versus what you’re going to? And are they the same? And we’ll walk through it and there’s a couple of them that they’ve they’ve sent me the new quotes just to cross check. And I’m like, Yes, you need to go with this. And they’re like, Why would you tell me that? And I’m like, Because it’s best for you. Like, that’s my job is to educate you. And if my education takes you somewhere else, then good on me. I did my job because that’s what I want. I want I want you to be able to protect your family. And if that if you know the rates that we have aren’t the best out there, then that’s fine. We want you to be in the best situation possible. And, you know, long term, they may come back. The market’s going to get better ish somewhere sometime. So it’ll be fine. It’s an election.

Brian Pruett: Year. It won’t be this year.

Daniel Tillberry: It’s it’s probably going to be 20, 25 or after. But yeah, it is what it is. It’s, it’s just what we sit in. Education is fun and I kind of geek out on it a little bit. So it’s, it’s all right.

Brian Pruett: So you guys also do personal though other as well, right?

Daniel Tillberry: We do personal personal right now that that’s the market that’s probably harder than anything just because there’s a lot of you know for instance in the since January of this year we’ve had eight carriers in the state of Georgia either back out or cut off completely nationwide. Insurance, for one, is not writing any new business nationwide right now. So it’s it’s very difficult to get anything done. And really what’s causing that is, you know, lawyers, tort reform, contract law, a bunch of different things that can really only be solved under the gold dome down in Atlanta. Um, but, you know, that’s a that’s an internal debate. We won’t get into the politics of it, but it’s what it is. It’s bureaucracy that that causes those those issues that then reverberates back on, you know, the policyholders themselves. So, you know, educating people on that. It’s just it’s a tighter market than it’s ever been. Usually what happens is when the independent market is tight, the captive markets, like the state farms of the world, are usually open and it’s usually like a pendulum that swings back and forth. And this is the first time in 14 years of me doing this that it is. It’s like the thing is stopped right in the middle. Like it is not moving. No side of the business is good. No side of the business is bad. It just it is rough and tight everywhere. And the hurricanes that are coming through, the storms that are coming through are not helping the claims situation. So it’s a it’s a multitude of pieces where you’ve got that plus inflation. You’ve got like ten different factors that usually happen at different times. So you might see that 3% increase a year normally and everybody’s used to, you know, small increase because you’ve got one factor playing at a time. Right now you’ve got all of them. So you’re seeing increases that are 15 to 20, sometimes more percent, and you’re like, What is going on? And you’re like, I wish I could explain it better than that. But it’s it’s just the current world we’re living in, right?

Brian Pruett: So you guys you’re not are you’re not only licensed in Georgia, but you have other places you can work, right? Yep.

Daniel Tillberry: So we are all over the southeast, um, everywhere but Louisiana right now. Just because Louisiana is is a very, very tight problem market right now. Uh, but but all over the southeast. And then we’re in Michigan, Iowa, California, Texas, we’re we’re scattered. I think it’s 14 different states we’re in. So we go where where policyholders need us to be, really.

Brian Pruett: So I’ll give a shout out for him because my mom had a friend who was moving from here back down to Florida and was having trouble finding something. And Daniel took the time to talk to her. I don’t think it worked out with her then, but.

Daniel Tillberry: We ended up forwarding her down to a good friend of mine down in Florida, and he was able to help her out. So it’s that’s the other part of it. Going back to networking is if I can’t help, I’m going to find somebody who can. And because because we don’t want to just have you out there and not not knowing what you’re doing. It’s that’s what we’re licensed to do. That’s that’s what we’re here to help.

Brian Pruett: So real quick, I want to ask you if you can share just some free tips on all three, if you don’t mind. Something maybe for personal either home or auto, either one, something for commercial and something for nonprofits. If you can make it real quick on.

Daniel Tillberry: Just tips and tricks. Yeah. So on the personal side, definitely Right now, if you haven’t, just like when we came out of the recession of oh eight, oh nine, everybody really needed to check their their reconstruction values on the homes and those kind of things. You absolutely need to do that where in 2009 we we were over insured a lot of times now we are grossly underinsured. So the market as a whole typically adds anywhere between 10 and 20% to your homeowner’s value. So if you’re, you know, say you’re at 500,000 now, your renewal might say 540 on it. The problem is, is those natural does not necessarily mean that you are insured properly. So ask for a review and double check those coverages. Yes, it’s going to. Go up a little bit, but the last thing you want to do is have a fire in the house and be underinsured and then hit coinsurance and not have 100% replacement cost value. So that’s that’s number one right now. And it’s an industry issue. The industry is aware of it. They’re just not doing a good job fixing it. Um, the, the commercial side, the next one you wanted to talk about really in, in business, I mean, everybody talks about just simple general liability and property on those worker’s comp. The, the simple stuff. But really what I found on that side is a coverage that most people don’t pay attention to is professional liability. It doesn’t affect every single industry, but professional liability is absolutely key. So professional liability and we know it as doctors and lawyers, right? It’s it’s errors and omissions or it’s malpractice insurance. That’s what professional liability is.

Daniel Tillberry: The industry has changed the name. It’s the same thing. Um, a lot of industries need it and they don’t understand it. Like if you work with kids, if you’re a counselor, if you don’t have sexual abuse and molestation, you are opening yourself up to a massive lawsuit just just for the indication that you could be accused of it, whether it’s right, wrong or indifferent. That’s the world we live in. And and there’s we run across it all the time. And it is it’s cost costly, but at the end of the day, you got to you got to weigh the difference of is it too much versus what’s the exposure you have. And that’s where the education piece comes in. Educate and then you decide from there what is best for you. Um, churches and nonprofits, a big one. The churches side International liability if your church is is a gospel preaching New Testament church where you are active and you are sending mission teams out and you don’t have international liability, that’s a problem. That’s a big problem. You need that. You also need, again, sexual abuse, molestation an on there. Unfortunately, that’s not something I wish a church ever had to have. But it is vital in today’s world. Pastoral counseling, those kind of things. Nonprofits on the back end, same thing. Depending on what the nonprofit is doing and the exposure they have, it’s vital to make sure the general liability may not be the coverages, extending the right coverages to your. Personal business. And that’s what when you get a contract, that’s what everybody asks for. Nobody understands what they’re actually asking for. It’s a problem. It’s a big problem.

Brian Pruett: So awesome. Thanks for sharing those. So if somebody listening wants to get a hold of you to talk about your services, how can they do that?

Daniel Tillberry: Yeah, it’s you can call the office anytime. (678) 224-9333. You can go to our website gracepoint Insurance.com fill out the contact form there or you can email us anytime. You can email the team. You can email me directly at daniel@gracepoint.com or you can email us at quotes@gracepoint.com. It goes to the whole team. So multiple ways. Just if you have any questions and again, we’re not here to sell. We’re here to help. So whatever we can do we’re we’re there for you. Awesome.

Brian Pruett: Well, Daniel, thanks for coming and sharing your story. And what’s your passion about what you’re doing? Don’t go anywhere. We’re not done with yet, but we’re moving over to Mister Ted Rykoski from the Sandler Training Group. Ted, thanks for being here this morning. Thanks for having me. So again, everybody that’s in this room are friends of mine. So that’s another reason I like doing this because I get to hear stories and and become friends. So Ted and I met, I don’t know what, 12, 14 years ago at Marriott, a business association.

Ted Rykoski : Closer to eight.

Brian Pruett: Yeah. Well, I like, you know, it’s like the fish you catch, right? It’s the like the make it bigger.

Ted Rykoski : It feels like.

Brian Pruett: 14. Right, right, right. So you are have a story of overcoming. You’ve actually overcome cancer twice. So if you don’t mind just sharing a little bit of your background, your story, and we’ll talk about Sandler here in a little bit.

Ted Rykoski : So the story specific cancer. Yes. So it was interesting. 2002 had surgery and got diagnosed with cancer just two weeks after I got married. So a little bit of a journey. There was radiation daily during the week for a few months, and I was all clear free to go and that was back in I was living up in the Northeast, moved out to Arizona a few years later and I was in my 30s, a male. Of course, I didn’t see any doctors, so I didn’t and go to any doctors. And after being there for a couple of years without seeing a physician getting my annual physical, I had problems even drinking water. So I went to go see a doctor and my wife had seen and I got a he gave me samples of something for. I’m cured or something like that. I knew it wasn’t that, but with my history, he sent me for an x ray and Cat scan, and the x ray showed cancer and lymph nodes in my chest. So it’s 2006. It was four years later. The cancer traveled through the lymph nodes. So that was radiation. No surgery because it was in the lymph nodes of my chest. I didn’t want to take the lymph nodes out, but blasted me with chemo. So I because of the size I was and it was. You know what the classify that as stage three or because it traveled I got more than a regular dosage anybody else would have. So it was about six months worth of cycles of chemo and wrapped up. It’s coming up on 17 years now. So October of 2006. And knock on wood, since then, everything’s been great. We’ve got a 14 year old son happened naturally. So yeah, I got nothing to complain about. It was a journey. It’s still feeling the repercussions of it, but yeah.

Brian Pruett: Awesome. Well, so somebody may be listening who may be going through what you went through. Can you give them a little a little advice of what you know, some hope.

Ted Rykoski : Uh, you know, I was surrounded by people who were looking out for me. I will tell you that, especially a second time around, I shut down. I didn’t want to be. I didn’t want to be bothered. Really. I slept a lot of the day. It was probably 12 to 18 hours on any given day. I was working, but only half time. I was part time disability for that time and I literally just hung out with the dogs. My wife basically knew exactly what I needed and supported me, but I had friends and family around me that they gave me a lot of support. Talking about community earlier, without that community, I don’t know that I would have gotten through it like I did.

Brian Pruett: So that brings. I’ll go and ask that question then. So because you had that community, why is it important for you to be part of the community?

Ted Rykoski : Wow, that’s a great question. I don’t know that I do a good enough job, especially listening to Daniel earlier. I don’t know that I do a great enough job at that. I, I believe I’ve learned quite a bit, especially over the past eight years and having the business, it’s humbled me. So what I attempt to do now is help others. So it’s although I’m in a business, there’s a lot that I do that goes above and beyond what’s in the business just in helping others. And it’s a lot of times it’s people I’m working with who I’ve I’ve made the mistakes that I see them making. And the last thing I want to do is, is try to tell them what to do. But it’s really asking questions to help them figure out the things that quite frankly, took me pain to realize and understand and learn. So. I think what I do with community now is much of that as I possibly can. And frankly, it’s with a 14 year old son. There’s a lot of doing that as well, making sure that he’s on the right path and making sure that he’s not making mistakes that I made.

Brian Pruett: All right. Well, I mean, I will say you’ve helped out a couple of things that I’ve done. You seven years ago or one of our whole sponsors of the golf tournament, you’re doing it again this year. So I know you’re positive and trying to help other people that way. And we’ll get into the business of what you do and helping people that way as well. But let’s talk about the networking piece, too, as well, because that’s how you and I met. And so I know at the time, you know, that particular group, there were some negatives, there are some positives. But can you share a positive testimony about networking for you?

Ted Rykoski : I frankly, the people I’ve met through networking have been fantastic. I’ve got clients through networking, not people I’ve networked with, but introductions I’ve made through other people. Frankly, working with somebody we both know very well currently. Great guy. I think a lot most of the people I’ve met here in Atlanta and before having my business, I was on I was on an airplane every single week. So I knew nobody here until I opened my business. And the people I’ve met have been through the networking like where we met and a lot of open networking around Atlanta through clients and through connections. It’s I wouldn’t have what I have now without it.

Brian Pruett: Well, you actually with your business, which we’ll talk about but you’re you’re also go out and speak and you I mean that’s part of your business is training. So tell us a little bit about Sandler and what you do.

Ted Rykoski : So we help businesses. We’re traditionally known in the sales world. We help sales organizations ans we help businesses with the sales process. And typically it’s solopreneurs up to international organizations. Typically they are already successful. They’re doing what they do well, but they recognize that they can be doing better. So we help them with that no matter what it is. And for some organizations or people, if they’re looking to grow the organization, just making sure that they’ve got the right people, that they’re bringing on somebody who can fit the organization and making sure that those people in the right positions are in the right places. So it’s kind of the bringing the right people on the bus and making sure they’re in the right seat. I’ve heard that analogy before and I’ll use it, but that’s a lot of what we do and making sure that when they bring those people in, that there’s a path for growth so that the organization can grow and they can grow as people and professionals as well.

Brian Pruett: Can you share a little difference? I mean, because there’s other organizations, organizations out there that do training and stuff. So like the Maxwell Group, you’ve got Sandler, you’ve got other groups. What is the difference for you guys versus some of the other groups that are out there?

Ted Rykoski : I can’t speak to what they do. I know that and I will say this with Sandler as well. We’re a worldwide network. There’s over 200 people like me around the world are licensees and delivering services, and I’m quite different from many of them as well. But the work that I do with clients is I’m best off if I can get to know the organization very, very well, what they’re doing, what they do well and where they’re, I’ll say, broken or can improve upon when I’m allowed to come into the organization and get close enough, it’s where I can have the biggest impact.

Brian Pruett: So can you take us through that? So what’s kind of a day like for you, for a client? I’m sure it’s different for everybody, but what’s a normal, typical day look like?

Ted Rykoski : Great question. So today, typically, I would have been training this morning at 9:00 and I moved that training out to 2:00 this afternoon. So I’ve got clients that are around Atlanta will be dialing in by Zoom and we’ve got a weekly training. So it’s just an hour and a half and those are professionals and a bunch of different positions and solopreneurs COO for for an organization. But I spend time at a client where I’m spending time in the office pretty regularly now, working with them side by side in their day to day operations, just getting an understanding of what they’re doing and helping them out. And sometimes it’s just slight nudges over a longer period of time just to stare them in the right direction. And for others it’s I’m there once a month or once a quarter literally is different. For every single client. There are no two that are like, it’s really based on what they need and what I can offer to them. And very much like Daniel, I’m not the right fit for everybody. And the sooner that I can recognize that through having a conversation with somebody, either them or myself, recognizing that I’m not the right fit and maybe there’s somebody better. I don’t work with everybody.

Brian Pruett: So. So you also you also offer seminars. I mean, you came and spoke, what was it, last month at our learning table with just the Cardinal Business Club monthly luncheon that we do and try to help business owners learn different things about business. But do you do seminars as well? Right.

Ted Rykoski : So, yeah. Workshops, seminars, speaking engagements. If a business organization or a networking group is looking for somebody to talk about something within sales, do that. I’m doing fewer boot camps than I did before, but those are typically it’s via Zoom again, typically about 60 to 90 minutes on a sales topic where I’ll invite people who could be prospects, but I’ll put something out there on LinkedIn and post an event. I’ll post it on Zoom. It’s typically one topic on sales or sales leadership.

Brian Pruett: So everybody is actually a sales person, whether they say it or not. Right. So can you give us a little nugget on a sales thing that you might talk about?

Speaker5: Um.

Ted Rykoski : Well, last month I did the first five minutes of a sales call, and it was focused around what salespeople can do to maintain control of the call, maintain control of the conversation. I think salespeople quite often hand over control to the prospect. And it sounds like that’s a bad thing to to maintain control of the call. But it literally is a sales person’s job to understand whether or not that prospect is a right fit for the sales person salesperson is a right fit for that prospect. And and the steps that we talked about and it literally is things like the upfront contract just setting the right expectations. It’s it sounds like it’s very complicated, but it literally is talking about how much time do we have together, how much time do you have for me today? And if I was expecting 60 minutes and you’ve got 15 minutes because you’ve got a scheduled appointment that we didn’t talk about, but I know that up front and then talking about this with the upfront contract defining what happens at the end in the beginning of the conversation. So what? Yes. Means what no means and literally eliminating that. What’s the one thing you don’t want to hear as a salesperson at the end of a conversation? So it’s three bad words which are think it over. You don’t want to think it over. So, yes, doesn’t necessarily mean that you’re handing over a credit card or signing a contract. It may just mean we’re talking about what’s the next conversation look like, Who needs to be involved and when and where is that?

Brian Pruett: And it’s funny because everybody was like, well, I don’t hear the word no. A lot of times I’d rather hear the word no than let’s think it over.

Ted Rykoski : No is yes is best, no is second best. The worst is think it over.

Brian Pruett: So I shared this a couple of weeks ago, but I got first got in sales. Everybody was like, I can’t believe you’re a salesperson. How do you handle? No. And it’s because I’m used to it, right? When I was in college, I asked every single girl out and that’s what they said was no. So it really but I think the most important thing for sales, it’s all about establishing the relationship, right?

Ted Rykoski : It’s step one, bonding, a rapport. Yeah. It’s that bonding rapport is you earn the currency of that relationship, which is trust. Without that bonding report, there’s nothing else.

Brian Pruett: So do you just work in Atlanta or are you able to work nationwide or.

Ted Rykoski : Great question. So I am able to reach out to anybody within the state of Georgia. But when I’m invited in elsewhere, I happen to be speaking at a company’s annual conference in November. That’s in Louisiana. That doesn’t happen often, but it can be. If I’m invited elsewhere, I can work elsewhere.

Brian Pruett: Okay. So I’m just curious. I don’t know that you and I have ever talked about this, but I’m, you know, especially giving the world of sales. How did you choose this particular. Career track and then jump into the Sandler part.

Ted Rykoski : So you talk about the career track of sales. That was completely by accident. So I went to school at a small business school in Northeast. I grew up in Connecticut, went to a small school in Rhode Island. Nobody here has ever heard of it before. And I went for marketing. There were no sales majors back then. Today you’ve got schools like Kennesaw State where you can actually major in sales, and there’s a few schools around the country where you can do that. I went to school for marketing, was thinking about maybe I get into advertising. I knew sales people. My father was 80 years old and is still in sales. He’s been selling for as long as I’ve been alive.

Brian Pruett: That’s all you told me about him? That’s pretty awesome.

Ted Rykoski : He still goes out there every day, and he’s. He’s basically hanging out with his friends all day. But. But he’s still selling. And I there was somebody who I knew who I worked for and he pointed it out. It was it was very simple. Doctors make a lot of money, but the people who made more money than the doctors were typically salespeople. So that caught my attention. And when I got out of school, it was the early 90s. Nobody was hiring for anything. And I went back to work for a trucking company that I worked for during the summers, during school, and it was just working the docks, loading and unloading trucks. And that was my first opportunity in sales. So it was before anything that you have today LinkedIn, cell phones, GPS and a map. They gave me keys to an old Buick and they said, Go out and sell. And it was called the milk route. Monday you’re in the city Tuesday and you’re the city and it’s knocking on doors and sales. Back then, it’s what I learned is go out, meet people and you take people for lunch. You drop off donuts and bagels and sooner or later you get the opportunity to sell something. And literally that’s the way I sold for about ten years. I ended up in transportation for a decade, spent a little time in operations, and I ended up working for a national trucking company. And the first year I was there, my territory blew up. I ended up I didn’t exactly land this client, but I took a small client and grew them exponentially. They were in computer networking and it was right around Y2K is just it was 1999.

Ted Rykoski : Their their account just skyrocketed and my territory blew up because of them. And when it came to the race point in the year, I got $1,000 raise on my base salary and it wasn’t commissioned sales. And I saw everything that was going on in technology. I was like, This is not the role for me. If I’m going to work and succeed, I need to make some money. And I was looking for something in technology and I didn’t land that job until after Y2K came and went. It was 2000. October of 2000 ended up in software licensing and that’s where I got my introduction to Sandler. So was 23 years ago. Sandler taught me a process on selling that wasn’t the knocking on doors, delivering bagels and donuts and, you know, the crossing the fingers and hoping that it lands. And it worked me through a process and that’s that’s what I took from that. And then that kind of lends into the story where I met my wife moved from the Northeast to Arizona to North Carolina, Then here I end up in a variety of different roles, a variety of different industries. So from transportation to software licensing was temperature controlled, packaging of all things medical oxygen for six years, background screening, and then then in marketing, digital marketing. And that’s where I actually reached out to somebody I knew from the software licensing days who was involved in Sandler was going to have that person come in and work with the organization, and that conversation evolved from them coming in to work with me, to me, leaving my role to take the dive and go into Sandler for myself, which I did.

Brian Pruett: So another way for a good sales. I always hear about this and I’m terrible at the sport, but a lot of sales get done on the golf course. Are you a golfer?

Ted Rykoski : The last time I golfed was actually before I got diagnosed a second time back in 2006. So 17 years ago, I’ve been a top golf. But other than a driving range, no.

Brian Pruett: I’m good at the miniature golf. We could just start having sales on miniature golf. Yeah. Yeah. So. So I want to ask a little bit because I’ve done sales for almost 30 years myself and I know some people who are very motivated by straight commission. I am not one of those. But can you speak about, you know, maybe. What you look like doing a commission sales job, strictly commission versus having that safety net, I guess you would say, of a base and commission.

Ted Rykoski : So the strictly commission, it’s it’s scary. Some some days Daniel spoke about having the support of his wife. I am the same person. If my wife was not supportive, she could have told me two years ago, go get a job and I would have had to get a job. So she’s been my foundation, my rock. She’s really the reason why I’m still doing what I’m doing. So I’ve got a lot to be thankful for. But the the flip side of that coin is when you land, you know this, when you land a new client, the feeling there’s no better feeling than landing that client. And when you have a series of those and you have successes and you’re able to grow that the growth that you can have and the success that you can build is fantastic. And it’s very, very different than my transportation job where I blew things up and did not get the reward I felt I deserved. You are paid exactly what you deserve to get paid when you’re strictly commissions. So if you’re working hard, you can make a lot of money.

Brian Pruett: So what about the. The draw aspect I’ve always draw to me is very, very dark.

Ted Rykoski : It depends on how that’s set up. So eight years ago, I did not have any kind of draw whatsoever. There’s that. So I’ve got clients who who have kind of a non-recoverable draw because the. The time it takes for a person to build up their territory and start bringing business in. It’s not days or weeks. Typically. It’s months and quarters and sometimes years. So they will build that into their structure. I think every organization is different and every organization has got to find what works for them.

Brian Pruett: Can you explain? For those of us listening who may not know what a draw is, explain what that is.

Ted Rykoski : So so one example, there’s a client I won’t mention the industry or the client, but they will start their sales reps off at a very handsome salary and it’s six figures plus. Then after I believe it’s after two years, that salary comes down and it goes down to five figures. But over the course of that couple of years, this person should have built up enough clients. They should build up their base of clients enough where they’re bringing in enough business and commissions where it’s going to be more than what that original salary is. So it’s it’s simply money that supports that rep and keeps them motivated to make sure they’re going out and doing what they’re doing. So the other part that’s important of that is that that leadership within the organization that has that structure has got to be working with that rep to make sure that they’re doing the things that they need to be doing to grow their.

Brian Pruett: Territory well, and also some of those draws are set up where if you don’t make that money, you got to pay it back.

Ted Rykoski : Yeah, I’ve seen those. I don’t work with any of those types of organizations. But yeah, there are organizations that have that and yeah, you’re on the hook. Yeah. If you take anything, yeah, you’ve got to pay that money back.

Brian Pruett: Yeah. So if somebody listening wants to get a hold of you for either of your services or have you come speak, how can they do that?

Ted Rykoski : The best place to reach me is email me. It’s Ted Rakovsky rakovszky@sandler.com or just call me directly. (770) 722-4081.

Brian Pruett: Awesome Ted, thanks for sharing again. Don’t go anywhere. We’re not done. Thanks, Ryan. We’re moving over to our my first repeat guest. He’s a little fidgety over there because he’s hurting at the moment. But Kevin Harris, All In or All Out ministries, thanks again for coming out. Yeah, man, you were absolutely. You were back here in April, which that seems like very long time ago. It was it was a long time ago, but a lot has happened since April. We had your fundraiser event and some a lot of good things has happened. So first of all, share about all in all ministries. And then just a short synopsis for those who didn’t hear you last time of your story, why you started this ministry. And then we’ll talk about the good things that’s happening and things coming up.

Kevin Harris: All right. Short synopsis. Wow, man, I’m 46. That’s a lot of years to be in a short synopsis or whatever it’s called. Um, yeah. So, man, growing up, I grew up as a youngest of four boys and a great home. Dad was a principal, a superintendent and then principal of school. Then he became a pastor by vocational. And so I grew up in a great home. We, you know, ate meals together, prayed together to get old, things that you see on Leave It to Beaver and all that good stuff. It wasn’t like that, though. But, you know, growing up, being the youngest of four boys, I really felt like, you know, I always was referenced as Doug son, Gail’s son, Ron’s little brother, Craig’s little brother, Jeffrey’s little brother. And so never really heard Kevin. So for me, I was looking for an identity. And by the time I made it to high school, because elementary and middle school were kind of in the same building, my dad was a principal at elementary school, so it was like I couldn’t really get away from that. Even when I got in trouble in middle school, they’d take me to the elementary school. So but once I got to high school, which was across the cross town, felt like I’d, you know, make a name for myself. But that ended up, you know, hanging around the wrong crowd and being around the wrong people and and started drinking as a freshman in high school. And by the time I graduated, I mean, I wasn’t just drinking. I was, you know, doing drugs and anything else I could get my hand on. And so that pretty much started my addiction to drugs and alcohol. And and I went through, oh, man, I just give you the shortness, went through, tried college, didn’t work, spent more time raking pine straw at the police station than I did in class. So I figured that wasn’t a good fit. They thought it wasn’t a good fit either and told me so.

Brian Pruett: And give degrees in that either.

Kevin Harris: No, you don’t. Not not the degrees you need to make money, that’s for sure. So came home, tried that run around the same crowd man tried settling down and for a 20 year old settling down I thought that meant you know you find a girl, have a kid, have a family and and so tried that You know, we had one kid 11 months later we had another one had a little girl that was born a little premature, lungs wasn’t fully developed, had problems breathing on her own. After about two months, she ended up passing away and pretty devastating for anyone, regardless of age. But being so young and and in the midst of an addiction, you know, it didn’t fare well for me. So so that, you know, just fueled my addiction, you know, went. Through plenty of jobs, a few other marriages, things like that. And then I tried to get clean a few times. They would last for a little bit and then I’d relapse. And this last time, a little 11 years ago, I started doing something I didn’t think I would ever do. And that was one start using a needle and shooting up drugs and started doing that. And man, my my world come crumbling down really quick. Doing that ended up doing something again I thought I would never do. And that’s break into a church and I just didn’t break into any church. I broke into a church that my dad had pastored for 19 years and church I grew up in and everybody knew me.

Kevin Harris: And so, man, it was it was tough. I ended up going to jail while I’m in jail, you know, trying to figure out what I’m going to do. And, you know, because at the moment I was still in my addiction and still thinking, well, I’ll just get out of here, because the plan was I convinced my parents that if they’d bail me out, I’d turn myself in because obviously it didn’t take them long to figure out what moron broke into the church when you got a key, an alarm code. You know what I mean? So it so they figured it out pretty quickly and I thought, you know, I just going to run seemed like a good idea. But I told them I turned myself in if they’d bail me out. And and it’s probably I’m sure they’ve lied to me before, but they really lied to me this time because I thought I’d be getting out and, you know, didn’t. About a week later, I got a little care package while I was in jail with, like, socks and deodorant, toothbrush and toothpaste. And I’m like, this is not a good sign. So I ended up spending some time in jail trying to figure out what was going to happen because I’d gotten in trouble before, but I’d always either got bailed out or figured ways out of it. And this time I was facing 16 years in prison.

Kevin Harris: And so so, man, I really trying to figure out how to get out of this one. And and man, the judge I went to, he man, he let me have it. But he also rightfully so, he also gave me an opportunity to do what called drug court, which is an accountability court where you get out. But you you know, you’re got a surveillance officer 24/7 drug test 2 or 3 times a week, got to get a job, go to court once a week to give an account for what you’ve done for the week and that kind of thing. And and and started going through that. At first I thought I’d just do the whole fake it till you make it thing. And but along the way it kind of clicked for me and realized that one, I’m not getting any younger, you know. And if you got in trouble in drug court, you’d go back to jail for whether it’s a three day sentence, seven day sentence, month sentence or whatever, depending on what you did to get in trouble for whether you missed a drug test, failed a drug test or or whatever. And and I missed one because I forgot to call the number. And and so I ended up having to go to jail. And I was in jail for my one year of being clean. And when I was in there, man, there were some of the same people that had been back to jail, some same people that still been in there since I was there the last time.

Kevin Harris: And man, it just kind of clicked that that’s not, you know, that’s not what I wanted to to be a part of. I didn’t want to this revolving door. And so I’m like, you know what? Maybe I should do better and and get things going again. And, you know, growing up as a preacher’s kid, you know, I grew up in church all the time. And and so I knew, you know, I’d had a relationship with God off and on. And, you know, when I was doing good, I was doing good. And when I was doing bad, I was doing bad. And, you know, when I first got locked up, you know, I can remember I remember a time that, you know, these guys were reading the Bible in their cell. And and just remember, God reminded me, man, I’m not done with you yet. And so I kind of stuck with that and, you know, and kind of remembered that after being there a year. And so God started giving me a heart and a passion to help others that have been what I been through. I enjoyed helping others before. I’d always been one for helping people and volunteering. And, you know, I used to cut little old ladies yards and stuff like that, you know? So helping people is nothing new. But I really started getting a passion for those that been through what I’ve been through.

Kevin Harris: And so, so that’s kind of what I started doing. I just do it off and on on the side. But I also, you know, when you’re doing that, you know, I get into the enemy, knows your weaknesses. So I’d get into jobs, you know, I start getting promotions, making good money, and then I’d start kind of teetering out of it. And then, you know, I’d be at a good job and I’d get let go or fired. And I’m like, What the heck? Man, I was doing good. But it was, you know, just a reminder that I wasn’t doing what I was supposed to be doing. And so I started a nonprofit called All In or All Out Ministries. That nonprofit is we help men who are suffering from a substance use disorder and, you know, trying to I’m in the process of looking for a house to be able to house these guys, but I still work with them one on one now, still try to give them another places until I get something going and and just trying to, you know, just help them, you know, working with one guy whose kids are with defects and trying to get them back and stuff like that. So so that’s what I started doing about a year ago. I was doing it still on the side, but I was working a job where the the guy that owned it knew what I was doing and knew that, you know, this was probably going to be short term and trying to figure that out.

Kevin Harris: And when I was here in April, I was still working for them full time. And and I went to them. Try and do the math here. I think it was April. I was supposed to quit at the end of April and I was going to do the ministry full time. And I told him, I said, I feel like that’s what God’s calling me to do and got to the end of the month. And I’m like, Hey, I was just kidding. I don’t think I’m going to be able to do that. Chickened out. And so but then I really felt it and, and and realized, you know, at the end of January, what is it? Maybe it was it was March and then April. The end of April. No, end of May. There it is. End of May. I was going to quit and I got looking at the calendar the last day of that month fell into June a little bit on June the 2nd, which was would be my 11 year anniversary. And so I’m like, all right, well, that’s a good enough hint for me that, you know, this is what I need to do. And so I stuck with it. So starting June the 5th, which was my seventh year anniversary of being married, longest marriage, by the way, of all the rest of them put together. Throw that in there.

Brian Pruett: But probably thinking that too long.

Kevin Harris: Oh, yeah, yeah. That’s what I was thinking when you said 12 years friendship. And he said, Hey, that’s like a marriage to me, man. It feels like 12. It’s only been eight. But yeah, so, so that’s what I’ve been doing since June the 5th, man. I’ve just been, you know, having conversations, making contacts, networking, you know, we did the event that took some time getting set up for that and doing that. And so that’s what I’ve been doing, man. I wrote a book, I guess, two years ago, maybe. I don’t remember now. Maybe. I think it released last year about my story. So I have that. And, and now I’m just I’m just trying to figure this thing out and see what doors open and see what what we can do.

Brian Pruett: So we’ll get into some of that stuff here in just a second. But I wanted you to talk about other than why you said you like helping people and especially now, why is it harder for you to be part of the community?

Kevin Harris: Oh, man. You know, other than like Daniel was saying, you know, obviously it’s it’s who we’re called to be, you know, is to help others to love your neighbor and to do that. But for me, most importantly besides that is it’s part of my recovery, You know, by me giving back, by me helping, that helps me to stay clean. That helps me to stay sober. Because I was there and. Sorry, Holly. Dude, I wasn’t going to do this. I knew you were going to say something, man. You say it all the time. But I mean, it just it’s a reminder that I don’t want to be there, but also a reminder that there’s hope. And if I can instill that in them, that’s what drives me.

Brian Pruett: And first of all, don’t apologize for that, because I’ve never seen anybody more passionate than this man right here of what he’s doing for folks and trying to do for others. Because, you know, and I’ve worked with a lot of nonprofits, you know, that’s what I do is help do fundraising. And and there have been some nonprofits who just didn’t give a darn, you know, wouldn’t even do anything to help for their own event. But you talk about sales, Ted, this guy went door to door to help get sponsors for our event. I mean, he was blood, sweat and tears this thing. So and I kid would joke with him all the time, but I made him cry four times the night of the event.

Kevin Harris: And he said that probably on this show, I don’t know, at least six times. And I knew that. That’s why I think it’s just a sympathy thing to get me back, because it keeps, you know, bragging about.

Brian Pruett: I wanted to make him do it again. So that’s commitment. Yes. So since then, first of all, talk about, well, let’s go to the networking piece. You started networking when you were starting this. So what what positive stories share about a positive story for the network since you’ve been doing it?

Kevin Harris: Gosh, I mean, every time I feel like I go into one of the rooms and networking, man, I talk with someone, one who, you know, is in a position where they can help me out. Maybe not just financially, but help me out as far as a connection to someone. And it’s because of those the networking of people that’s connected me to so many people that’s opened up doors for, you know, donations for and just conversations of of being able to help other people. Because I mean, the reality of it, if you look at it, man, everybody has somebody in their circle, whether it’s family, friend, coworker, that’s been through an addiction or going through an addiction. And so and those open up conversations for people to see that one. There’s hope when I go around, talk to schools and stuff, man, you talk to the kids and and more times than none, man. I get more kids coming up to me about them talking about their parents and it shows hope for them that there’s hope for their parents that are going through addiction more than the kids actually having an addiction in school. So, man, I can’t think of anything specific as far as just a story, but it’s the people that I’ve met is just just opened up a whole world, one I didn’t even know existed. I’ve never really networked, you know. Well, not legally networked, but but I’ve been on that side of it. So it was just a whole new world for me, man. Just to see one. It’s a family in there in these rooms of networking and just see man. And a lot of it is more about these guys talking about, you know, it’s more about the people than it is the business. And because that is what I mean, we’re people. We all got to share this space here on I guess we call Earth, if you can still call it that. But so yeah.

Brian Pruett: You you had talked about that you wanted your facility to be in Bartow County. You also mentioned at one time wherever God leads you, but you when you stand up and talk about at the CBC, a lot of times you share some heartbreaking stories of somebody who is just OD’d, especially in Bartow County, as you’re still wanting to be in Bartow County.

Kevin Harris: Yeah, I think so. That’s where it seems like the doors are open. And again, I’m not opposed. If God opens the door somewhere, it seems like it’s right now in Bartow County. You know, I’m involved with the community as far as get a report of the overdoses every week and we had five last week there was out of them and it’s starting to get the more where it’s really starting to get bad is parking lots and those are hard to go out and pass out information, give out Narcan and stuff. And except for maybe the convenience store owners or whatever. So we’re starting to go set up in parking lots and just give out information and stuff like that. But yes, it’s heartbreaking, man. We had a guy that we were helping and found a place for him and they they were waiting on a bed to open. And while we’re waiting on that to bed to open, he passed away of an overdose. And so, man, it just breaks my heart to know that, you know, people are dying waiting for a bed to get help. I mean, he was committed, wanted to get help and waiting on that bed and and, you know, his addiction got the best of him while he’s waiting. And so that’s just heartbreaking to know and see.

Brian Pruett: All right. Well, so, again, since you were here, a lot of it has happened. We’ll talk about the event in a second. But you’ve had a van donated to you. You’ve had the. Donated to year of the Van. So share a little bit about that.

Kevin Harris: Yeah, man, it’s crazy. So this is how. So the van was given to me, man. I was. I was out doing some. I think we was getting ready for a ride for recovery. And I was driving the whatever the route for the for the motorcycles to, to go and figure it out. And I get a call, man, they said, Hey, you got this van. And it’s just been sitting here, you know, a matter of fact, you know about it in 98 from your brother who was in the car business. And we, you know, want to know if you wanted it. And I’m like, heck yeah, man. That’s what I’ve been praying for, looking for. And and then the company I work for was new beginning signs. Who does raps, does signs and stuff. And, and. And they were gracious enough to wrap it. And for me and the ministry and so it’s amazing. I didn’t drive it today mainly because I got to go get a trailer and get some stuff for Mobilize Recovery tomorrow. But but it’s great, man. This thing runs great. It’s, you know, older and all my kids and this thing, you know, works better than they do, if I’m being honest.

Brian Pruett: Well, let’s talk about the event that we did, because it was a pretty big success. And I didn’t realize, well, you and I sat down and talked in April about what you wanted to do and my idea of a locker room chat and you jumped on that pretty quickly. And and then if you told me I had forgotten. But this was your very first fundraiser. But let’s share about the event.

Kevin Harris: Yeah, definitely. The first time I’d ever done any kind of fundraiser, you had the idea of having some professional athletes coming in and and talking and doing like a Q and A and and I’m a huge sports fan, So I mean, it was a no brainer for me. I think I told you that day I’m like, I think that’s the one we’re going to do. I may have to check with my board, but I’m pretty sure that’s what we’re going to do. Um, so yeah, it was the first time and so, man, I didn’t know what to expect. I didn’t know what to do. All all I knew was to do was we needed money to put the thing on and to make it happen. And so, man, I just went around and talking to the different businesses, asking for sponsorships, man, asking. We ended up getting all the food donated. Chick fil A, donated sandwiches, you know, like nails, bagels, donated the drinks. A noble man donated the desert rock Mark Steakhouse donated the sides. I mean, it was just amazing to see, man, that’s what networking does, you know, to be able to get these connections, not just because they give you free stuff, because they want to be a part of the community also, and they want to see great things done. So just being able to do that and get the sponsorships and just be able to put the event on for the community.

Brian Pruett: Well, and it was kind of cool because you had now I will tell you this is that was the first time I ever put that particular kind of event on. It was a brainchild that I’ve always wanted to do, but I’ve never done it. So it it was a test. Thanks for being my test, dummy.

Kevin Harris: I’m used to being a dummy.

Brian Pruett: But it was pretty awesome because I think you had three females, at least one of them being your wife, one being a title sponsor, and I can’t remember the other one was, but who was kind of concerned about the event. And then afterwards, all three of them said, Man, that was awesome.

Kevin Harris: Oh, yeah, absolutely, man. And there was, you know, talking to a few other ladies that that were there and and I mean, they were just blown away that, you know, they were thinking, well, it’s a sports thing. You know, I’m here to support you and do that. But said that and it was just more it wasn’t even really about sports. It was just about man, the they talked about their coaches, the life lessons they learned from their coaches and and just stuff that you could, you know, everyday normal people can use in their own lives. So they were everybody was really impressed. And man, when I went around handing out the handwritten thank you cards because it’s a lost art, you know, you talk about that, but to the sponsors and stuff, man, it just it struck up great conversations of just being able to hear their feedback and and how it’s been, what, two months, man? And they’re still talking about it. And so I just think that speaks volumes to, you know, to what you do and how you put it on and, you know, getting the people there and everything and just how it turned out, man, just it spoke volumes and.

Brian Pruett: It was really cool because my my goal was to ask one question and then hoping that that would open up with the audience. And that’s exactly what happened. I mean, the audience was very engaged. We even had kids ask questions for the athletes, which I thought was cool. And we had a variety of different athletes there. We had a former professional soccer player who played back in the 80s. We had a rodeo guy. We had a guy who’s currently trying to be an Olympic wrestler and then football players and the biggest name there, Ronnie Brown. You know, of course, he and Robert LaVette were there and they played at Cartersville. And Ronnie was second overall pick in the NFL when he came out. So it was just awesome. So go ahead and share what we raised for you.

Kevin Harris: So we were able to raise after everything was said and done, man, if I’m being honest, we and the community really, really stepped up because we didn’t have to fork out a ton of money to put this thing on. And so we were able to clear $10,300.

Brian Pruett: So which is awesome. Yeah, amazing.

Kevin Harris: And keeps me employed for a few more months. Right. And talking about commission, man, you’d be nonprofit and raising your own salary.

Brian Pruett: So literally the man cried four times in the evening. The first time was when he walked into the decorations. Now I wasn’t expecting to see what the decorations were either. And we had a young lady by the name of Lois Hayes celebrations during a member who wanted to partner, and she was a former addict herself. And she blew it out of the park.

Kevin Harris: Oh, yeah, absolutely, man. I talked to her because when when you introduced me to her and told me, man, I got looking at her, her pages and all I saw were like, kids, birthday parties and stuff. And I’m like, Man, this is I even went to her because I was like, I’m like, look, I’m not trying to be rude, mean or anything I said, but it’s like going to look like an adult party, right? Like this thing you’ll be a kiddy party or nothing. Like we going to have blow ups. I mean, so but I mean, she blew it out of the water for sure, man. And she got there early that morning and she was literally running around from place to place doing the decorations. Man, she knocked it out of the park.

Brian Pruett: So then a funny story. Well, Kevin and I have become really good friends, and he picks on me all the time talking about making him cry. I just do it all the time now just to do it. But the day after the event, he calls me and goes, What are we going to talk about now? You know, because we were on the phone all the time, you know, up to the event. So what we’re going to do the event again. So, um, all right. So if somebody wants to learn more about the ministry, first of all, share the website. You also do a podcast, share how they can listen to that and share. How can they get your book to learn more of your story?

Kevin Harris: Yeah. So all in or all out ministry.com is the website. You can see the podcast, you can go to the podcast from there the podcast is all in or all out with Kevin and it’s on Apple, Spotify pretty much anywhere you listen to podcasts. So you can go there in the books on Amazon, Barnes and Nobles and Kobo on those three platforms. So you can go there and do that.

Brian Pruett: So and real quick, if somebody is listening and wants to be able to help support you in any kind of way, what’s the best way for them to get Ahold of you?

Kevin Harris: Best way? I mean, you call my cell phone. It’s (470) 334-4911. It’s funny that I got 911 and my number for some reason that’s just works out. But for 703344911 you can do that and and I think the website you can go in there if you want to donate or we have a prayers list of things you can be praying for for the ministry because we are currently looking for a place, a house to be able to house guys currently in conversations with the church to possibly put some tiny home communities behind there. So hopefully that can work out and be able to do that. But since the event, the other thing, can I keep going? I want to say something real quick. Sorry. I know it’s getting long, but you know, the other thing the event’s done to people to see that, you know, that one, that we are here for the community, trying to help the community make a difference. Man, just open up doors of having those conversations of just in the community, man of other people who are looking to do something for people with, you know, low income housing was kind of the thing, you know, having those conversations and sparking them. But also it’s open up being able to get into the jail.

Kevin Harris: You know, I got to go to the jail yesterday. It’s funny. I didn’t realize a good reason. Yes, for a good reason. Man Door 99 is the door everybody prays to get out of when you’re in there because they they number the doors and everybody wants to hear open door 99 so you can get out. So I got to come in the reverse of it. But I learned that the guy running the jail now one, he has a heart for what I’m doing and a passion also and always has. Didn’t know that. But he also when he was in the before he started running the jail, he was in the warrants division. And I used to clean his office when I was in there. So it’s good to kind of see that connection, how that works. But able to go in there and take my laptop and be able to help guys and, you know, fill out applications to get them into places and until I can figure something out. But man, just to be able to do that man is awesome. And I think the event really opened the eyes to the community of the need and what we’re about. So well, we.

Brian Pruett: Had some pretty big players from the community there too, so that helped as well. Yes. All right. Real quick last two questions for all three of you. This question particularly is for both Daniel and Ted. So, Daniel, quickly give somebody advice who maybe thinking about starting their own business.

Daniel Tillberry: Ooh, that’s a fun one. My gut immediately says stop.

Speaker7: Oh, but.

Daniel Tillberry: No, really. I think about my uncle years ago when I told him, he looked at me. He said, One, you’ll never be able to make the money. In working for somebody else that you can work for yourself. And I thought honestly when he said that originally, I thought that was all about the money. And I’ve realized over the years as he’s kind of sat on the outskirts and just kind of kind of waited for me to to come to him, what he was not only saying was, Yeah, you can make as much money as you want to and you’ll never have as much passion in anything other than what you start your own. So absolutely, if you’ve got a passion and drive it. But also what he was saying is you’ll never have the ability to make the money, but also make the impact. So if if you’re looking at starting a business, start by what? What is your impact? Where do you want to go and what what impact do you want to make? Because if you don’t know what your impact is going to be, hold and wait. And once you know the impact, then drive is hard, fast and as as steady as you can. Because when when you know that and you chase that, it’s not not about the dream, but about the impact, the dream comes with it. And it’s awesome.

Ted Rykoski : Ted That’s some wisdom. I think the only thing I’d add to that is one of the lessons I learned is don’t have a plan B, burn the bridges, burn the boats, go after it. And you’ve got to have you got to be single minded. And what you’re going.

Brian Pruett: After here, my second person on the show to say that, that’s pretty, pretty cool. All right, Kevin, a question for you is, if somebody is thinking about starting a nonprofit, give them some advice.

Kevin Harris: Man. One thing I’d say, do it. But before you really jump, you know, start start reaching out to people who are doing something similar to what you’re doing because there may be something one you can partner with or two that you can you know, it may be a need. And if it’s something that you’re passionate about because nonprofits get driven by passion, nobody gets into a nonprofit and don’t have passion because I assure you they’re not getting into it for the money or to get rich. So just make sure they have a heart for it and a passion for it and you’ll know. And if you do, you’ll know exactly exactly what to do.

Brian Pruett: And I also think it’s very important because, you know, I can have a and I do have a passion for helping others, but I can have a passion of helping somebody with addiction because I’ve known people. But if you haven’t been down that road, it’s not as impactful as somebody who has. So last question for all three of you before we wrap this up. So I’d like for you guys to give us some advice or tips, whether it’s a word, a quote, a nugget, a positive word or quote for for people listening to take today and the rest of 2023 and beyond with. So what you got, Daniel?

Daniel Tillberry: Oh, I told my wife yesterday on it resiliency the the ability to be resilient and not only absorb but embrace Jill Serjeant years ago at boot camp told me embrace the suck Tilbury embrace the suck. And what he was saying is is embrace it because it’s going to make you better as iron sharpens iron. You don’t you don’t sharpen iron by light, easy strokes. You got to strike it and you got to be willing to get beat up. But understanding that your resiliency is going to make you better and make the people around you better, you go out there and do it.

Ted Rykoski : Ted I would have been that resiliency. But to add to that, I would just say the your mindset, make sure you’ve got the right mindset, you’re doing the right thing and having belief in yourself that there’s nothing more important than that.

Kevin Harris: Kevin I heard this quote listening to a podcast coming in here and it says There is no such thing as failure. It’s just a pit stops on the way to success. And I mean, you’re not going to get a yes without getting a no. And if a no, if a no hurts your feelings and, you know, deters you, then you know, you’re going to have a long, long, long life of failure because you’re, you know, you just got to overcome that and know that, you know, there is a yes waiting. It just hasn’t been the one you need and the right one for you.

Brian Pruett: So so the other thing I’d like to do as we wrap up the last thing is the thank you is a lost art these days. So, Daniel, thank for what you’re doing, for educating the folks of what you do and trying to help them. Ted, thanks for what you do for the businesses and trying to get them to where they need to be. And Kevin, thanks for what you’re doing for the community. So everybody listening, let’s remember, let’s be positive. Let’s be charitable.

 

Tagged With: All In Or All Out Ministry, GracePoint Insurance Advisors, Sandler Training

Dawn Boxell with Gastric Health

September 8, 2023 by angishields

Gastric-Health-logo
Digital Marketing Done Right
Dawn Boxell with Gastric Health
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

In this episode of Digital Marketing Done Right, hosts Lee Kantor and David Brandon interview Dawn Boxell from Gastric Health, a bariatric healthcare provider. Dawn, a registered dietitian, discusses the gaps in care for bariatric patients that led her to create Gastric Health.

She explains the unique challenges of bariatric healthcare and the importance of specialized care and aftercare. She also emphasizes the need for evidence-backed solutions and building trust with the audience through scientific research. Dawn shares a rewarding proof of concept and discusses the challenges of technology.

Dawn-BoxellDawn Boxell is the Founder of Gastric Health. She’s a licensed registered dietitian specializing in weight loss surgery.

Dawn’s career started in 1995, working at one of the very first bariatric centers in the United States, Winona Hospital Bariatric Center in Indianapolis, IN. Over these past 30 years, she’s been fortunate to counsel tens of thousands of weight loss surgery patients.

Dawn is proud to say the center she started at has transitioned into one of the very best and most highly regarded bariatric surgery centers in the United States, St. Vincent Carmel Bariatric Center of Excellence in Carmel, IN.

Follow Gastric Health on Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Welcome to Digital Marketing Done Right, a customer success spotlight from Rainmaker Digital Services and Business RadioX. We cover digital marketing success stories drawn from real Rainmaker platform clients and showcase how they use the Rainmaker platform to build their business. Now here’s your host.

Lee Kantor: Lee Kantor here with David Brandon. Another episode of Digital Marketing Done Right, and this is going to be a good one. Well, David, who do we got on the show today?

David Brandon: Well, today we’ve got, uh, Dawn Boxell from Gastric Health. How’s it going, Dawn?

Dawn Boxell: It’s great. Thanks. Nice for having.

Lee Kantor: Me. Well, before we get too far into things, Dawn, tell us a little bit about gastric health, how you serving folks.

Dawn Boxell: So gastric health is really about, you know, bariatric health care. We are serving the bariatric community before and after weight loss surgery.

Lee Kantor: So what’s your backstory? How’d you get involved in this line of work?

Dawn Boxell: Well, I am a registered dietitian, and I kind of started in this industry back in 95. I was at one of the very first bariatric centers, very, we’ll say, in the top five bariatric centers in the country. Um, and stuck with it. I just fell in love with the patients and I just enjoyed, thoroughly enjoyed the challenge that each person brought to me. So I just kind of got stuck in it in the aspect of I wanted to serve them more. So being in it for so long, I’ve been in it now for 27 years and I’ve literally counseled tens of thousands of patients and it really kind of highlighted some gaps in care and gaps in delivery of care. Being at a very large bariatric center, you really did get to see trends and you could see where health care, as it is to date, has many holes and gaps that we lack services to the end person. So someone seeking services at a health care facility, you know, the luxury of time is not there. And when it comes to bariatrics, they need time. And that’s what I wanted to create. So gastric health was kind of born. It was kind of evolved through a variety of things, but landed at gastric health. And really we just want to create a space for the bariatric community to kind of grow and evolve into kind of the new person that they’re desiring to be and wanted to provide maybe a little different type of care, different level of care, because I kind of take a spin of the conventional health care and the natural health care, and I merge them together and have a really big toolbox of solutions for resources to help support them in, you know, all of their health care issues and their weight loss journey. So I really I really try to cater more to the needs of the bariatric patient so that they can be successful long term with kind of a sustainable lifestyle.

David Brandon: So, Don, I do I did want to kind of ask so for our for our audience, two things. One, can you define what bariatric is for them? And then also, you know, what makes that specific niche, um, you know, unique or challenging or, you know, needs special care? What makes it specifically important?

Dawn Boxell: So bariatric is really just kind of it’s considered bariatric and metabolic surgery. So it is we’re doing a couple of different types of surgeries there. There are probably about five different surgeries out there that are most surgery centers will do. The majority of them are going to be like a gastric bypass or a gastric sleeve surgery. And with the intent to lose weight because they have at least qualified themselves with having a BMI of over 35 with some comorbidities. And this signifies them that they need help with their health conditions. And now what was the other question?

David Brandon: So like, what makes this niche different as a dietitian, you know, approaching this?

Dawn Boxell: So what makes us different with Bariatrics is one, you know, you get in two different camps because, you know. This niche is very special because not every health care professional believes this is a great strategy for weight loss. So many times if we would have. So where I am, we were the only provider for Medicaid. We would see any. And for a number of years, we were the only center of excellence, meaning that we were the only one that really met all the Medicare and Medicaid parameters. So we would have people drive four hours to come see their doctor and their dietitian. And so this would create a dilemma when they would have complications and need to go to a local facility because then they would be like, we don’t touch bariatric patients. You need to go back to your facility, go back to your surgeon. So that over the years, what we found was that, my gosh, many of our surgeons were needing to be skilled in more areas because their their primary care providers were not dropping them, but not really caring for them. They were dismissing and blaming any type of health care problem on the surgery. So they would say, you just got to go back to your surgeon. So it it created this environment where, you know, our the surgical team is now doing more things than what a general surgeon would normally do. So it just kind of grew and evolved into big programs where, you know, you needed nurse practitioners and PAs to manage any type of health care issues that come along.

Lee Kantor: Now, did the business evolve like you were working at this place and you saw this need for some, I guess, aftercare in some ways to help these people on their journey as they progress, you know, post surgery, is that that’s the impetus for creating this community. But is that the business model? Is that your your business is a community for folks who have gone through this kind of surgery and it’s a place for them to learn about the best ways to optimize that experience.

Dawn Boxell: Yeah, I would say, I mean, honestly, it started, I, I, I self published a food guide back in 2005 and I was allowed to, you know, sell it at our bariatric center. And I then kind of took that material. And when really the online stuff really shifted is when we just took it online and just decided, I don’t want to sell just a book. I want to I want to provide a service because there are so many gaps in care. For example, as dietitians and as practitioners in a bariatric center, you’re given 15 minutes with someone and I was given 15 minutes to figure out, okay, why is someone not losing weight or why they’re regaining weight? Or maybe while they’re why they’re having some you know, vitamin and mineral deficiencies or, you know, digestive issues, you know, all the things that come with it. You have 15 minutes there. You can’t solve those types of problems in 15 minutes. So that’s where it’s like there’s a better way to do this and and one with being in it for so long and seeing so many of the trends, you really do understand their needs a little better. And it’s it’s allowing me to kind of package information together so that it’s it’s easy for them to interpret and take that information and do something with it. So, you know, like my blogs and my podcasts and all my YouTube videos, you know, it really is designed with the heart of helping them with their problems that they probably maybe are experiencing now or will experience at some point.

Lee Kantor: And then it’s through it’s through the website. They learn about all of these different offerings and then it’s you’re giving them information for them to do it themselves. But is there a component where you do it with them or do it for them?

Dawn Boxell: Yep. So we kind of when we, you know, kind of evolved to putting everything online, I it kind of started with a challenge. I did a ten day challenge and it was a, it was really a challenge to, to get their mindset out of the quick diet fixes. So if you’ve had bariatric surgery, you’re doing this with the thought that this is my last ditch effort. You know, I’ve struggled with my weight maybe my entire life. And this is kind of my last Hail Mary of I’m I’m doing surgery because I need something permanent that can truly help me, you know, be sustainable with this. But that doesn’t change their mindset. So their mindset needs to shift from having a diet to follow to this is a lifestyle to follow. So, so yes, we did a ten day challenge and it just I mean, we’ve taken thousands of patients through this challenge and they were really getting good success and it was really through the lens of. We’re providing you a meal plan, we’re providing you a grocery list and all the recipes, and we show up every day for you for these ten days, and we do it all together. And I help guide them through that ten days so that they have, um, kind of the support and the motivation to kind of keep going because the meal plan is really focused to protein first, but then, you know, plenty of vegetables and fruits and things that they maybe are not used to, including in their diet. So it’s, it’s challenging them to to look at food differently and to utilize, um, kind of the whole food properties that can really benefit their health long term.

Lee Kantor: Now, all of this stuff you’re talking about is kind of the day to day of a dietitian, right? Doing having these conversations, sharing this kind of information. How did you make the pivot, I guess, to actually now running a website and an online business? Because those are different hats.

Dawn Boxell: They are? I don’t know. I think I’ve always been an entrepreneur at heart. I mean, I’ve I’ve pursued and desired to have a business. And I think my husband and I, he’s been an integral part in helping me launch all of this, especially in the beginning. He was kind of the back end side. He would help build some of these things within the website. So yeah, I would say, I mean naturally I probably have a little entrepreneurship, just blood going through me that I desire to own a business and I desire to have something more that I can have for my children and pass on to generations and have that, I guess, that timestamp of information that you can reflect back on and, you know, learn from, laugh at, and just kind of evolve through.

Lee Kantor: Now, what was the kind of the first signal you put a website together, you put out information, what was kind of the first signal or breadcrumb that you’re like, Hey, I think we’re on to something. This thing could work.

Dawn Boxell: You know, I would say that I would say the ten day challenge that we we really you know, we we put it in the Facebook groups. We were really probably heavy in the Facebook audience, mostly in social media. That’s our the, you know, our dominant area of audience and which kind of correlates with our demographic because our demographic is really like 45 to 65 year old females is who is having bariatric surgery. And technically that is kind of the demographics of Facebook. So you’re going to find the younger audiences on Instagram and TikTok. And so we find that we just have a bigger audience and. I do find that a lot of my audience are in health care. The majority, if not all of my clients, have a job in health care. Very few don’t. So I think my the way I approach it is I like to provide evidence backed. Solutions. So I document all of my recommendations with science. So there are links to research studies. Some of them I’ll have like 30 and 40 different research links in the podcast or the blog post that I am validating my reasoning of why I feel like this is a good solution. So I feel like they I. You know, kind of grew enough to allow them to trust. And to partner with them in health.

Lee Kantor: Now, when you’ve been doing this for a while now, is there a story that you can share that’s been the most rewarding kind of proof of concept that, Hey, I am making a difference, I am leaving a legacy. This is work that matters.

Dawn Boxell: Gosh, let’s see. I don’t know if I can think of one. Well, you.

Lee Kantor: Don’t have to name a name, but maybe share what their challenge was and how that you were the solution to that problem.

Dawn Boxell: I mean, I mean, recently I had a lady that she she came to me for genetic testing. So I do a genetic test to kind of help. Provide a roadmap when I especially when I have somebody that is really struggling with nothing, seems to be working, then I will likely recommend that we we check their genetics to really give me a better roadmap to see where to focus better. And that was kind of what she, she, she found me. Someone recommended me in a Facebook group. Um, she was really seeking out some help with gut health issues, which I kind of specialize in with digestion and improving your gut microbiome and again, the genetic test. And so she started learning more about me. And the first thing she’s like, I really want to do the genetics. And so we did the genetic test. And it was it was so interesting. For one, I would say I’ve never had a genetic test that I could literally not even have spoken to the person or read anything about their health. I can do the genetic test, um, interpret it and tell them everything that they’re struggling with and have struggled with from that interpretation. It’s so powerful in its way that it gives you really kind of the feedback that you need and the direction you need to go with someone. And for her, she had had, um, a bariatric surgery, a sleeve gastrectomy over a year ago and she was concerned about weight regain weight regain is a fear among all bariatric patients.

Dawn Boxell: I have yet to have one patient tell me that they don’t have some underlying fear of regaining weight. And her reasoning was, I want to understand my genetics so that I can maybe prevent this from occurring. And so we really we dug into her genetics. And, you know, it was interesting to see the areas that she really needed to focus on, areas that she has never focused on before. Um, when trying to achieve weight loss, she had never used this approach. And so it was really kind of an aha moment for her that she was like, okay, I have the tools I need. I this is what I need to be successful to prevent, regain. And if I notice that, you know, life happens and I’m back into some old behaviors, you know, all I need to do is either call you or look at my roadmap and and figure out where the areas that the genes may have been turned back on because of some, you know, life event that occurred and help. It kind of helps guide you on how to turn that gene back off. So I would say currently she’s probably the one that, you know, I get excited about the most because she took the information, she acted upon it. We we made a plan each each visit. And she went and did the work. And she found the success that she was desiring and she feels, you know, capable of maintaining her health long term with just that information.

David Brandon: That’s awesome. I really love, like, we’re getting some wins. We’re getting some things that you that are in your kind of natural purview, right? Like you’re you’re an expert dietitian, But one of the things that you’re not necessarily you I don’t think you have a background in is, you know, digital marketing or, you know, building websites or anything like that. So from a digital marketing and website perspective, what are some of the challenges that you’ve had to face and overcome through this process?

Dawn Boxell: Technology, for sure. I mean that for me, I have a clinical brain and it does not correlate with technology the same as other areas, even though, you know, maybe there are some similarities. My brain does not think the way that technology lays out. So I do struggle with just understanding how to set things up and how to, um, you know, put a class together. And now I’ve, you know, over the years, the blogs, the podcasts, all that stuff, I’m good at it now. I can, I can maneuver through that. But initially, you know, there was a learning curve of just knowing the right steps to do to to get it. Launchable even just to get it so that we could, you know, make it live. So, so, yeah, to me, definitely the technology is really the hardest piece.

Lee Kantor: So how did you deal with it being difficult and challenging? How did you approach it? Did you just dive in and just tried some stuff or did you get help right away?

Dawn Boxell: So so yeah, I would say, well, initially my husband is he was really his brain is more business driven. He’s more of the business minded person and he definitely understands more of the technology than myself. So at the beginning he did the majority of all the technology and putting all that together, I would do all the content. He would do all the technology. Um, more recently, his career has just kind of shifted and he’s, he doesn’t have the ability to stay engaged and help consistently. So that’s where we, we’re kind of, we’re relying on partnering with people like Rainmaker to help us move this forward so that we can be successful in providing the content that we want to deliver.

Lee Kantor: So now when you decided, okay, I need help and I’m going to reach out to the Rainmaker, folks, what was that process like? Did they take you through? Can you walk through what that onboarding was like and how they got to the heart of your problem and helped you solve what you were challenged with?

Dawn Boxell: Yeah, I would say it kind of started, you know, we had a contact. I think we created a contact with just some questions. We would send some questions, you know, through the the Help Desk. And, you know, they would help us with just immediate needs. They’ve always been responsive and and getting problems solved on the back end side when we would see that things were, you know, not doing what they’re supposed to do, we could just reach out. And that that has gone well for us. And then we just had a contact from Rainmaker with Katie, and we were able to start the conversations of this back end technology piece that we’re now faced with that now, Dawn, who doesn’t have the technology mindset, is in charge of all of this, needs help and so that’s where we’re kind of working through kind of how how Rainmaker is going to help serve us through this piece and get us get all the details in place. Because, again, you know, there’s with any business and especially any online platform, there’s always little things that need to be tweaked or improved. And that’s what we’re in the midst of. We are working through that plan now so that we can kind of develop some new programs that will lead into some memberships and the ability to have, you know, more clinical staff and more resources that will be available to the community.

David Brandon: So that and I can actually I can actually speak to that too, because I’ve been involved on the other side of it, you know, something that they’ve been doing that we’ve been working with them on pretty closely is, you know, really making community and membership kind of more of a central piece of the process, which I think to everything Dawn said at this point is really important as far as her niche.Yeah

Dawn Boxell: Right.

Dawn Boxell: And eventually that’s where it needs to go. We have to get to a membership model. We kind of started a membership model and I think we’re a little early for it. So we have kind of thought we might we might pause it for a minute so that we can have the full time to kind of write it all out or write the book. If, for lack of a better way to say it, you kind of have to write the end product and then the rest flows out of that. And that’s kind of where we’re at. So I need the time. And that, I would say, is my second issue is time. You know, not only my husband and I have been married for over 30 years and we have four kids and they require attention, although they’re all teenagers and young adults, they still require attention. So and, you know, just that piece of managing, you know, a family and a business and just making sure everything is accounted for. You know, there’s never enough.

Lee Kantor: Time now in this community. Would it like, who is the ideal participant in the community? Is the community member just someone who went through bariatric surgery? Is it somebody that’s a health care professional that deals in bariatric? Is it a caregiver or somebody that is related to somebody that’s going through this? Like who? Who would be the community members in your ideal world in this future?

Dawn Boxell: You okay. So and I will say we will work through to a model that will allow bariatric support, but then we will also have a non surgical arm to it so that if you say you have a family member that you know, maybe hasn’t had bariatric surgery, but they desire to kind of follow along with you, we could help support them in that way. But I would say right now, you know, my main focus is to write the book, get this deliverable content out to them so that we can then really have kind of the back end available of a ton of resources that they can kind of binge on and and learn from with, you know, video content, you know, written audio, all of that that they can, however they learn best, they’ll have those resources to kind of. Take from.

Lee Kantor: So that’s where you see the kind of the the biggest opportunity is just finding that portal that has all this information no matter where you are in the process. But it is scientifically based not, you know, some of these kind of opinion oriented solutions.

Dawn Boxell: Right. And and it’s sustainable. So for me, it’s important for this to, you know, I can write you a diet that you can lose weight in ten days. Um, but you’re probably going to regain it as soon as you go off of that. So to me, it’s important that this is sustainable and that they have the space and the support to build, the confidence, to take the action, to be consistent long term. And that. Doesn’t happen in ten days or 30. That takes time.

Lee Kantor: Right. And so, yeah, it’s managing the expectations as well because the person thinks they’re just getting a surgery that’s solving a problem. But this this is part of the solution. But the solution is a lifestyle change for real.

Dawn Boxell: It is. And and they they know that. They know that going on at least at the center that I worked at. Um. They were told many times that, you know, this is the beginning. The hard work begins after the surgery. And there is a lot that goes into changing your behaviors and lifestyle. So. For them. It’s it’s they need the time to be able to do that.

Lee Kantor: So you so you found, though, that rainmaker has been a good solution partner for you to enable you to get this information out there and get products out there and services out there in a way that you didn’t have to be kind of an I.T. genius tech superstar in order to do that, that there’s enough kind of support around you and enough power to the portal and the platform that allows you to do what you’re trying to do.

Dawn Boxell: Oh, yeah. I mean, again, my husband did a lot of the back end building when we we did we did a ten day challenge that rolled into a 30 day class. And they had like for the ten day, they had videos for ten days and we were easily able to create the video, upload it into Rainmaker and put it into the whole course that they then they would have the links to go and, you know, go into the content each day and learn that that, you know, information that I was providing. And then the same with the 30 day class. We even did a quiz and we had giveaways. We gave away a $600 Vitamix blender to one person at the end of the 30 days so that it challenged them to learn. And so each week was a topic and we built all of this in Rainmaker, and we had a quiz that at the end of the week they had the content that they they had to review each day short videos or, you know, it was, you know, four and five minute videos and then you would do a quiz at the end of the week. And then at at the end of the four weeks, then everybody who completed all of the quizzes were put into a drawing to win a Vitamix for going through the process.

Dawn Boxell: And for a lot of them, it really helped them see that. You know, they they really needed to dig deeper. It was more than just calories in, calories out. Why they were back to old behaviors or why they were seeing some regain had more to do with um life issues and how they were managing it and their coping mechanisms and how they, um, hadn’t, you know, lost those strategies that they used prior to surgery. They were still trying to apply them after, but they don’t work anymore because they’ve had bariatric surgery. So it allowed them to see that, hey, I have some inner work to do and let me focus there for a little bit and that will help me continue to grow. And in that 30 days, we had several people that they really they really kind of discovered discovered that they didn’t feel they had purpose in life. And that is where they needed to focus, that they needed to find what makes them happy, what brings them joy, and to go down that path because the food is not going to fix that. They had. They need to do more work on the inside, right?

Lee Kantor: It’s more holistic than a surgery. It’s not a like it’s a whole process. It’s very complex. What what do you need more of and how can we help?

Dawn Boxell: You definitely need the technology help for sure. And yeah, I think once I write this book, which essentially is happening in a few weeks, I’m, you know. I’m going away and initially taking this time to really I’ve already got all the notes together. I’m just putting it together and how I really want this to play out for, you know, the bariatric community so that they have the resources that they need. And then, boy, we’re going to need lots of, you know, technology help to pull this off. And and then, you know, the VA’s already have four VA’s that we’ve hired and they do video. They help me with the blog and SEO. They help me with the podcast and editing and all that stuff and then email. So email is a big one that we have never been good at and we have never really done. So that is our next big step, is really tackling our email nurture sequence so that our audience, when they when they actually come in and they they buy something from our site that they actually hear from us again, besides just an invoice of, Oh, thanks for your purchase. So, so email nurture sequences is top of list and that is where we’re going next. I think with Rainmaker, they’re going to help us with this piece in, um, and, and the layout that our, our front page layout needs tweaked.

Dawn Boxell: We, we did develop a supplement line with me using kind of the natural and the conventional world together there are supplements and the bariatric community they are required to take supplements for life. This is a known thing and this is something that they are prepared for. And um, I developed a supplement line that really is more about digestive health because I found that was a big issue. And so we kind of with the ten day challenge, it kind of just we, we made this landing page and we just started utilizing these products and we’ve kind of just evolved it. We added WooCommerce and kind of developed that piece back in piece so that we could have a, um, the actual retail store that they could purchase products from. And that’s kind of what our front page shows. And we want it to be more that our front page shows all the good services that we offer and eventually, you know, the membership and all of that that will be so important. And the supplements are there as a side benefit and not as it appears now that it looks like the supplements is the main business. And that’s not our goal and that’s not our focus and heart.

Dawn Boxell: But it just kind of turned into that when, um, you know, initially Rainmaker wasn’t, um, WooCommerce wasn’t there, so it wasn’t made for a retail site. And my literally God bless all of our, our clients who purchase from us because they would they would have to they could not buy like two products. Together, they would have to. The way he built it was he had they had to buy one product, then go back and check out, purchase it, go back in, buy another product and check out. Because it wasn’t that. It was more designed at that time to not be for retail. And it wasn’t until they added that piece that it you know, we added the WooCommerce that made it so much simpler and so much, um, it was a better experience for our, our clients when they visited our site. It was before it was pretty painful for them to actually purchase something from us. But now it flows well and it does well. But we want forward facing, we want that to, to be the, the services and and the care that we want to provide. That should be the main face of our website, which is what Rainmaker is going to also help us accomplish.

Lee Kantor: So what is the the website if somebody wants to go on and check it out.

Dawn Boxell: Gastric health.com.

Lee Kantor: Well, pretty straightforward and simple. Well, Dawn, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Dawn Boxell: Awesome. Thank you.

Lee Kantor: All right. This is Lee Kantor for David Brandon. We will see you all next time on digital marketing done right.

 

Tagged With: Gastric Health

Tracy and Anthony Latronica with Ant’s Construction Services

August 28, 2023 by angishields

FF-Anthony-Latronica-feature
Cherokee Business Radio
Tracy and Anthony Latronica with Ant's Construction Services
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

FF-Anthony-Latronica-banner

Anthony-LatronicaAnt’s Construction Services is a woman-owned, family-run business headed up by our foreman, Anthony Latronica. Anthony is an InterNACHI Certified Professional Inspector who has resided in the Atlanta area since 2016.

Starting at a young age, Ant developed a passion for construction in various specialties such as building boat docks, remodeling homes, concrete work, and commercial renovation projects.

For over a decade, Ant worked in underground tunnel mining and has been an integral part of major infrastructure projects that have served the communities in Dallas, Austin and Atlanta. Ants-Construction-Services-logo

He is known for his strong work ethic, dedication to his craft, and his widely versed knowledge of a variety of aspects of both home and commercial construction.

He is a family man with a wife and 3 children; his hobbies include cooking and riding his motorcycle in his free time.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline, and today in the studio we have the owners of Ant’s Construction Services. They bring your construction visions to reality. Each project is tailored to the wants, needs and dreams of each client. And if you can dream it, they can do it. Please welcome Anthony and Tracy Latronica.

Tracy Latronica: Hello, Sharon. Good to see you again.

Sharon Cline: You too. Did I have that intro when we were here last time?

Tracy Latronica: I don’t think he did because I think I don’t think the website was up yet.

Sharon Cline: Yeah. So how nice. I just want to say welcome back. It’s been a full year. Unbelievably, unbelievably so. Cool thing about this show today is that we get to talk about what it was like for you to be here a year ago when your business ant’s construction was brand spanking new, which was fun for me to ask questions to you too. Like, how do you feel about this big endeavor you’re about to go on. That was awesome. But now we have a year under our belt and I say us, you know, like I’m a collective. We.

Tracy Latronica: You are. You’re a part of us.

Sharon Cline: Oh, thank you. And so, yeah, really, I’m excited to have you on to see what your journey has been like. And I know it’s had lots of ups and downs, like what the show is.

Tracy Latronica: The crazy thing is, is last year we weren’t even called Ant’s construction Services. So that’s an indication as to how much.

Sharon Cline: It was Ant’s inspection.

It was ant’s inspections. So our entire business has changed, pivoted in the year since we were here last. So lots, lots of surprise.

Sharon Cline: Such a surprise. Yeah. So in the beginning the notion was that the business would be you would be working with different builders as well. Right? And then personal inspections for homes and buildings. And so let’s talk about how that changed.

Tracy Latronica: So at the beginning, we were focusing on home inspections and mobile crane inspections. And those two things are things that we still do. But very quickly, right off the bat, Anthony was had people reaching out to him for construction projects because he has a 30 year history on your.

Sharon Cline: Websites over like 30 over 35 years worth of of.

Tracy Latronica: Of knowledge.

Sharon Cline: Experience. Yeah. And that’s very valuable.

Tracy Latronica: And so as soon as he was out on his own, people were, Hey, man, you know, can you come help me with this drywall project or Hey, can you build me a deck? And three, four months in we had done like one inspection, one home inspection. Wow. And we were just so busy with the construction.

Anthony Latronica: You can’t do the inspection and the work as well. Right? And there’s more, more lucrative to do the work. So.

Tracy Latronica: So if you do an inspection, a pre-purchase home inspection, you can’t then do the work. It’s a conflict of interest because you’d be saying there’s a bunch of stuff wrong, so you would get the work.

Sharon Cline: Or you would say it’s all fine when you did the work, right?

Tracy Latronica: Fair enough. I didn’t even think about it like that. But yeah, it’s a complex, great. It’s a conflict of dining here for sure. You know, the inspector isn’t the one who does the work. And so, yes, the, the the inspections are less lucrative individually. And so, yeah, we had to change the branding because people aren’t going to hire ants inspections to build a deck. But people will hire ants, construction services to do an inspection because an inspection is a is a a service, a service.

Sharon Cline: Under the construction umbrella. Right. Interesting.

Anthony Latronica: Yeah. If you’re going to make that work, you have to have a lot of inspections coming in. And it wasn’t happening, especially with the with the real estate the way it was. I mean, it’s turning around now, but it was at the time nobody was.

Sharon Cline: That’s true. Right? Because it was a year ago. Still. Pandemic ish.

Tracy Latronica: Yeah. Ish. Right adjacent.

Sharon Cline: A pandemic. Adjacent. Adjacent. One of my favorite words.

Anthony Latronica: There were still effects from it, let’s put it that way. Right.

Sharon Cline: Right. And so. You’re finding. Okay, well, we need to be making this money. Like, I’m just thinking logically as if it were me. Okay, I need to be making this money. If someone hired me to do voiceover stuff, but I’m only getting books. Well, I’m going to do books. That’s it. You need to be making the money.

Tracy Latronica: Yeah, but you don’t. But you wouldn’t turn down the voice. The. The commercial. Easy. Right. Right. So you have to be very flexible, which I think was a transition psychologically for both of us. We’ve been so consistent in our industries prior and had been working in the same industries for decades to come into your own business to where you have to bend and kind of flow with the changes was something that you had to have kind of a little bit of internal dialog about. Like, Don’t be stubborn. It doesn’t matter if this isn’t what you thought next week was going to look like, This is what next week looks like now, and just adjust and adapt.

Sharon Cline: How difficult that is when it already takes so much bravery and certitude in your own skills to even start a.

Tracy Latronica: Business Fearlessness, one.

Sharon Cline: Might say, Oh, well, fearlessness. Yeah, I would say that’s true. Okay, so I had a guest on the show last year that has a like a bakery that she had opened right before the pandemic ended. It’s called Bananas and Beehives. And Laurie was just wonderful to talk to because she was asked to wholesale and she’s like, I’m not a wholesaler. I have a a building come visit me. But she was constantly asked enough of that that she started to wholesale and she didn’t want to do the pivot. It was a fight. But then that actually has become more important with her business and has grown her business exponentially since she agreed or surrendered, I suppose is a good way to look at it. And I always thought, how interesting is that? Because her initial thought was just to have like a little downtown Canton Bakery and people would walk by and get coffee and some croissants. And now she’s in all kinds of different places all around the city.

Tracy Latronica: And had she maintained that stubbornness, she may not be as successful as she is now, just one day too long of holding on to those ideas and you’re going to lose that opportunity.

Sharon Cline: That’s exactly what I’m thinking, is like what happened with you is the you’re fighting to do what you know, you signed up to do, but now the requests are different and your need is different.

Tracy Latronica: So so supply and demand kind of thing.

Sharon Cline: So you started doing more of the construction part of it and then what happened next? I know there’s not like an exact linear. Sort of progression, but I imagine you were like, All right, well then how are we going to change and adapt?

Tracy Latronica: The initial thing was just the legalities of changing the name. It’s it’s that’s a process in itself, and it’s not super difficult to do with the government. You file a form and you pay 50 bucks and they change the name, but then you realize, oh, my email address and my website and my shirts and my.

Anthony Latronica: Hats, you might have a few.

Tracy Latronica: Hair business cards and business.

Sharon Cline: Cards.

Tracy Latronica: Right? And so everything, every everything, it’s.

Anthony Latronica: Like changing your, your phone number, you know, when you get or you lose your credit card and you have to reapply for a new one and everything’s attached to that credit card. And then you’re just like, oh my gosh.

Tracy Latronica: When you get married, right? When Anthony and I got married, I didn’t want to change my last name. I was so stubborn about it. And then a year later, I gave in and changed my last name just because of the obvious connection I had with him and him and our children. And I didn’t realize what a pain in the butt that would be, right? Like, there’s a reason why you hold on. Even if you’re divorced, you hold on to your married name because it’s a pain in the butt. Yeah. To change your name on everything, your bank documents. And so it was just like that, just from a logistical standpoint. And then you.

Sharon Cline: Changed your logo.

Tracy Latronica: Right? Logo had to change. The ant has has changed. It was just a little drawing in front of a house that our son had designed before, but we’ve upgraded that. And these.

Sharon Cline: Guys look construction hat on.

Tracy Latronica: There. He’s got his hard hat on, his hard hat, and he looks very cute and approachable.

Sharon Cline: Just like you.

Tracy Latronica: Guys. Just to counter the.

Anthony Latronica: Yeah, that’s.

Tracy Latronica: Me. So when Anthony walks up to a, you know, an older woman’s single woman’s home, she’s not as intimidated to see this creature walking.

Sharon Cline: Up and how that’s strategic. That was smart.

Tracy Latronica: He’s got a cute ant on on his shirt. He can’t be too scary.

Sharon Cline: No, not at all. And then and so we also talk about the fact that that sort of took over more of of what your business was like. But were you prepared for what that was going to do for your own skill set? In other words, you were prepared for one part and now it became something else. So did you find that you had to amplify different parts of yourself or realize this isn’t how this works for me, I can’t do this kind of thing.

Tracy Latronica: You know what’s crazy is I always thought that Anthony had every tool in the world, right? Every tool that anybody could ever need. And, you know, we’ve known each other for a while. If somebody needs something fixed, they call Ant, and he’s got the the supplies, the tools to do it and the amount of tools we’ve had to buy.

Sharon Cline: Oh, no, really.

Tracy Latronica: Over the past year that because every job is different, you know, if you’re if you’re a decking expert, you have every tool that you could possibly need for a deck. But we do decks and floors and walls and ceilings and, you know, exteriors, interiors, all of it. So you have to have all of those things on hand and you have to be skilled at all of those things.

Anthony Latronica: You usually don’t realize what you need until you’re on the job, until you’re there and you’re like, Oh, we didn’t we didn’t bid for this, but here we go. We’re going to need this.

Tracy Latronica: Yeah. And that’s part of the that’s part of the development I think of the first year is putting all of your money back into the business in marketing and in your in your tools and your supplies. And hopefully that slows down when it comes to your expenses and you get to the point where you have to buy fewer supplies. But if you were to open your attendee that you were just talking about for the bakery, yeah, she, I’m sure, had to buy everything in order to get started. And at some point you finally have everything you need. And yes, things break and you have to replace them. But we’ve gotten to that point where we’ve got a full shop and a full trailer. And so I think.

Sharon Cline: For right this.

Anthony Latronica: Moment, that’s what you.

Sharon Cline: Think. There’s no.

Anthony Latronica: More tools right.

Sharon Cline: Now on the wood. Knock on that table.

Anthony Latronica: I like tools.

Sharon Cline: All right.

Tracy Latronica: We’ll be at Home Depot on the way home. Probably.

Sharon Cline: You also do epoxy, which is really cool in a totally different kind of skill set, I imagine.

Tracy Latronica: Yeah. And we had never done that before. And we were so lucky to have a client that trusted us. And we were very we’re very transparent people and we communicated with them that this was our first attempt at doing this, but we were confident that we would be able to follow the instructions given by the supplier, and we gave them a very, very reasonable rate.

Anthony Latronica: You got to mention the supplier, the epoxy masters.

Tracy Latronica: That’s right. Epoxy master is the supplier. They started out as a DIY supplier for people that wanted to do their own epoxy at home. And they’ve they’re they’re pivoting once speaking of pivoting into being a supplier for installers and we’re the the first and only supplier in the southeastern United States for epoxy master. So we’re getting to grow with them as well, which has been.

Sharon Cline: Exciting. How did you find them? Like, what were the steps that you were able to build this relationship? Because that’s valuable.

Tracy Latronica: You know, it’s it’s the this, the Internet. Yeah. You know, you go on a search, how do you install an epoxy epoxy? Where do I get epoxy supplies? And eventually we stumbled upon epoxy master and they just. They’re their family owned and operated as well. And so they showed an interest when when they saw the size of the job, it was a 2000 square foot warehouse that we were doing. And so when they saw the size of the job, both owners separately reached out to us directly and they were like, how can we help you achieve these goals and what do you need?

Anthony Latronica: They started out also as a DIY.

Tracy Latronica: Right?

Anthony Latronica: That’s what I and so they already knew how to explain to people how to do it, and we needed that as well so that it kind of fit in. Now they’re transferring over to this new company that’s that’s a supplier now too, as well. So.

Tracy Latronica: Right. And it was way harder than we thought. I mean, way harder than we thought. The actual installation of the epoxy isn’t hard, but getting the the surface ready for the epoxy was something that we weren’t prepared. Now we know.

Anthony Latronica: Speaking of learning, though, we’ve learned that there’s some better equipment out there. Yeah. Speaking of getting more tools that we might need to get a hold of.

Tracy Latronica: You know, it’s like, I don’t know, using a teaspoon to get a bunch of soup from a pot into a bowl when there’s a ladle down the road that nobody’s told you about. Right now we know there’s a ladle. But that first time we were using a teaspoon. Yeah, you know.

Anthony Latronica: So do 2000ft².

Tracy Latronica: With a teaspoon. Yeah, it was a lot. It looks great, though.

Sharon Cline: It’s beautiful. I’ve seen.

Tracy Latronica: I’ve seen it.

Sharon Cline: Yeah. And you’ve done countertops, which are beautiful as well. In house in Woodstock here, actually.

Tracy Latronica: Yep, yep. Beautiful countertops. They look like marble or quartz or granite, whatever you want. The epoxy is so interesting because you can make it look like anything you want it to be. You could print a sticker and put it on this table here, a UV vinyl sticker, and then cover it in epoxy. And it would look like a candy coat on a on a car. Amazing.

Anthony Latronica: We did cornhole boards like that with our logo on them. And.

Sharon Cline: And you made those.

Anthony Latronica: Yeah. Yeah. And we’re about to do some for the fire department as well.

Tracy Latronica: That’s right. For 911, we’re honoring a local fire station and building a cornhole set that’s coated in epoxy with their insignia on the board. So we’ll be doing that on on September 11th.

Sharon Cline: Let’s talk a little bit about that, how you are collaborating with lots of different companies and lots of different events and sponsors. That marketing piece is a 24 hour day, seven day a week constantly on your mind. It is opportunities to do and you can never rest because we have the social media. And what is that like for you, given that you obviously you initially started as an inspections and now it’s construction, but that opens you up as well, not just inspecting houses but being part of a whole other all the other aspects of building something.

Tracy Latronica: It is way more complicated and fulfilling at the same time.

Sharon Cline: That’s nice to know. You’ve got the fulfillment part.

Tracy Latronica: I think with the marketing, the hardest thing to get past is you feel like you’re not making money. So if you’re if you go to an event and you’re not building a deck or putting down vinyl floors or whatever it is, you feel like, I’m not making money, I’m wasting my time today. But you’re not you’re not wasting your time. It’s so important those relationships, the relationships to show up and support those people that support you. You know, you can’t expect other people to refer you and vouch for you if you’re not going to show up for them for their stuff.

Sharon Cline: So do you feel like you’re Anthony, Would you say your time is constantly divided between supporting other people who have that reciprocal relationship with you, who would support you? Because think about all the different events that happen at night, right? Like you were talking about Governors Gun Club recently, and then you’ve got a bike night that you all are sponsoring and was once a month. I think.

Tracy Latronica: It’s the second Tuesday of.

Sharon Cline: Every month, Tuesday of every month at the Taco Mac in Hiram. That’s right. And so do you find that that’s true that your you have to constantly negotiate your time this way.

Anthony Latronica: Oh yeah. Because it’s it’s more important than social media when it comes to getting yourself out there because you’re going to get a lot of work locally because you’re going to be at these events. These people are going to see you, you’re going to network, you’re going to meet people. And I’ve got we’ve got more work from that than we have from the, you know, whatever $1,000 we spent on our websites or whatever. And I mean, we’re just getting that perfected as well. So we might see some more from that as well. But at this moment, just putting yourself out there and being it everything and charitable organizations, charitable events, I mean, like the.

Sharon Cline: 911 event that you’re.

Tracy Latronica: Involved in and the Bike Night supports the Lawn and Turner Foundation, which is for kids and their families, kids with cancer and their families. And it helps them out in a variety of ways. I think for Anthony, it’s especially hard because he’s he’s got tools in his hands all day for the most part. There’s there’s definitely times that we have a crew on site doing the work. But because we’re so new in the business, he’s he’s hands on all day. So to be working all day and then have to come home, shower, change and then go be social at a networking event that’s.

Sharon Cline: Been.

Anthony Latronica: Harder lately because it’s really. Really hot, right? It’s everyone’s I can muster up the energy and I’m like, Here we go. We’re going to go do this. Here lately I’ve been going, Oh.

Tracy Latronica: It’s so.

Sharon Cline: Hot. Yeah, so many things are outside.

Tracy Latronica: Well, we had to, you know, we had to. It’s. There’s a point where it becomes dangerous in the heat. You have to watch out for your crew. You know, when there’s a heat advisory and you have. You have guys on a roof. What do you do? We just like it’s raining. There reaches a point where and we’ll say this to the client, imagine that it’s raining outside and the weather is prohibiting the progress today. And we’ll come back on Monday when, you know, the temperature drops a little bit because the production doesn’t even there’s only so much you can do in 106 degree heat index.

Anthony Latronica: It slows you down quite a bit. You know, there’s things you can do. I put up a tent for us to, you know, our cut station and we got fans that blow on us. And, you know, we got those cooling shirts that we put out, and there’s a lot of things you can do. But at the end of the day, there’s only so much you can do.

Tracy Latronica: That’s right. And safety is so important for us. So it gets.

Sharon Cline: I imagine it has to be. Mhm.

Anthony Latronica: Yeah. We just had a person come to a Saturday, ask for help or we’re supposed to help them tomorrow. And I was like, this is going to be the hottest day of the year tomorrow. You know that, right? And she’s like, Yeah, but I need to do this now. Can we wait till Thursday? And no, she said, No, you can’t do that. And so we, we split it up. We’re going to do half a day. You know, compromise, right? We can do half a day for her on the hottest day and then shut down right before it gets to the hottest point of that day. And then we’re going to do the rest on Thursday.

Tracy Latronica: So 5:00 alarm, you know, to get to get started.

Sharon Cline: But if you don’t, another company will.

Tracy Latronica: Right. That’s it, you know. Amen. And that’s that’s been what we’ve always said. That’s where we are filling in, is that there’s a lot of contractors that don’t want these smaller jobs. And one of the slogans on the website as we’re having it rebuilt for the third time is projects big or small. We do it all. And that’s super important. You know, even if it’s a single day project, we’ll do it. And a lot of the contractors, they want the big fish and they ignore the little fish so that your average person who needs, I don’t know, their closet door fixed and their, you know, kitchen sink repaired. The kind of handyman stuff is, I think, hard for clients to find reasonable, skilled professionals. And so we use that as an opportunity to kind of fill in the gaps in between the bigger projects.

Sharon Cline: I’m the same way with voiceover, too, because I will do a job that pays a hundred bucks. I don’t care. You know, I’m just happy to have the work. And but I understand that if I’m not going to offer myself at that point some another person who’s hungry will. So it’s like the the fight, you know? But like you said, we were talking right before the show that when you do commit to a job that isn’t paying you as much, you’re working as much as you would if you were paying being paid more, but then you don’t have as much money to show for it. But then you still have the work. What a.

Tracy Latronica: Struggle. I don’t think anybody has that figured out perfectly. I don’t think it’s possible to to know exactly how to know your worth in a financial way, because if you’re bidding a voiceover job and I don’t know anything about voiceovers, but for $500 and you really think you should get 750, but you want the job, so you bid five for all you know, the next person bid a thousand, and you totally could have gotten that 750 And then you’re kicking yourself because maybe I could have gotten that. 750 But but you agree?

Sharon Cline: It’s like it’s like a peace that I have where I have agreed to do this book that’s taking me three hours to do for 50 bucks. Fine, fine, fine. I signed the contract. It’s exposure. There is a benefit in there for me and that it’s I can say I’ve done another book, but for sure, that’s not like the theme I want to have for my life. And I certainly would know that if that author were to come to me again, it would be harder for me to say, Well, now I’m so much more expensive, you know? Exactly. Because then you’re, you know, I want I want to build a relationship and a brand for myself this way with these different people. So I imagine that must be the challenge too.

Tracy Latronica: We went and helped a neighbor not too long ago hang a light on their outdoor patio and we charged them a very small amount of money. They’re a neighbor. We were off, quote unquote, that day. We you know, we went and helped them out. And they now have reached out to us three more times, which is great. But it’s kind of hard to be like, hey, this time we’ve got to charge you the the normal rate. You know, That was a one time. Yeah, that was.

Sharon Cline: One time.

Tracy Latronica: Discount. Yeah, I get it. And so we’re grateful that they keep calling us and they’re very they’re very agreeable to those terms. But it’s a little bit awkward when you’ve given somebody a deal and they don’t realize that you’ve given them a deal. Yeah. And you can’t give a deal all the time.

Sharon Cline: Well, in that negotiating friend relationships, it’s so different from professional relationships too, I imagine. Would you agree?

Anthony Latronica: Anthony Yep, yep.

Tracy Latronica: Yeah. Negotiating friendships. Friend. Friend.

Sharon Cline: Relationships while you’re working, you know, and providing a service.

Tracy Latronica: When you’re helping friends who were lucky to have friends that reach out. And it’s very easy to say, Oh, we’ll do this for you for $200 a. A cheaper than what we would do it for somebody else. And then the next thing you know, you know, they want.

Sharon Cline: You to build their whole deck in the backyard and.

Anthony Latronica: You’re locked into that.

Sharon Cline: Amount.

Tracy Latronica: You’re locked into that amount, you know, and and I’ve always thought about, you know, if you have a friend that is a hairstylist and you go and get your hair cut, do do you expect that person to give you a discount? And if you do, this was something I was thinking about talking about today is, is there’s three things to focus on as a as a consumer. There’s quality, there’s timeline and there’s price. And you can hope for two out of the three, but you can never expect three. So if you want something done quickly and inexpensively, you’re going to suffer with equality. If you want something that’s done high end, but and you want it done quickly, it’s going to cost you, you know, two out of those three. But I think a lot of times people expect everything and it’s a competitive market. And like you said, there’s somebody out there that will do it. But the quality undoubtedly is the amount of times we get called to fix other people who came in and just did a total crap job. And then we ask, well, what did you what did they charge you? And they tell you 1500 bucks. Well, this is a $4,000 job. No wonder.

Anthony Latronica: You know, there’s just saying it says good work isn’t cheap and cheap work isn’t good.

Sharon Cline: So that’s. Well, if you’re just joining us, we’re speaking with Anthony and Tracy Latronica of Ants Construction Services. And I have a question for you, Anthony. All right. What has surprised you the most over this past year?

Speaker4: Hmm.

Anthony Latronica: That’s a good question. I would say. As far as. As far as marketing goes, how difficult that’s been to figure out, to navigate that.

Sharon Cline: To know what’s the return on investment kind of marketing.

Anthony Latronica: Yeah. Yeah. I mean, Tracy deals with most of that, but I mean, I hear it when I get home and.

Sharon Cline: So, you know, so.

Anthony Latronica: I’m yeah, and I, but I also have to help her problem solve it because I’m the one that, you know, has to benefit from that marketing to go out there and do the work. And when we’re slow and whatnot. I’ve been very surprised at how hard that part of the of the business is. I mean, other than that, I’m aware of everything I was getting into as far as construction goes because I’ve done construction all my life. So. Right.

Tracy Latronica: He’s he’s known how to do the actual work as, as somebody under another person’s guidance as far as the business aspect goes. And I know how to run a business, but that business is a restaurant. So we’ve both taken our skills from before and pivoted them into business ownership. And it’s just very different when it’s your your money, your time, your effort, your heart, your blood, sweat and tears, as opposed to working for somebody else. It just it does change everything. You know.

Sharon Cline: What’s interesting to me is thinking that how you said that the most work that you’ve gotten has been through the the relationships and the networking that you’ve done as opposed to something on the Internet or social media. But what that costs you is so much more because it’s your time and energy and effort. That’s a huge price to pay as opposed to putting an ad, I don’t know, on Google or something. Right.

Tracy Latronica: And so it just takes a few minutes to put a social media post. But what’s crazy about social media and don’t get me wrong, there’s benefit to that and we’ve gotten jobs from that. But you’ll see somebody post, Hey, is there anybody that can help me screen in my back porch and within 30 minutes there will be 55 responses. Wow. And so how do you stand out in that way? And so that’s something that I’ve learned. And for me, it’s a direct approach. I tend to privately message that person. A lot of times it’s women that are looking for the work done on the home. So I’ll mention that it’s a female owned business and family owned and operated and throw that discount offer and, you know, things, things of that nature and respond directly. But it’s crazy how many people it’s almost like they have and maybe they do a bot set up to where as soon as somebody posts something with a with a keyword that they have an immediate response that says, give us a call. I mean, within 15 minutes, sometimes you’ll see 30 responses on, on, on, on a social media post. And it’s just crazy. How can it be how can you be just sitting there staring at it all day, waiting, waiting to respond? So maybe they do. Maybe they have somebody and that’s what you want to.

Sharon Cline: Be part of that.

Tracy Latronica: You.

Anthony Latronica: Know, we need that.

Tracy Latronica: Oh, yes. No, I mean, it’s not really I would much rather benefit me personally. I would much rather get the work other ways. I’ll still respond. It takes just a second to respond, but I would much rather get the work from a neighbor who sees us working on another person’s home, which just happened last week. Hey, we see that you’re building a fence for my neighbor. The fence looks great. We saw your sign at the end of the driveway. Do you think you can come bit? Our fence to that to me is successful marketing somebody, seeing your work, recognizing it and wanting to choose you as opposed to you just being the first person in line on a post.

Anthony Latronica: Yeah, in the local work does help a lot. Huge. At the end of the day, I mean, if you have to travel an hour each way to get to your job, which we’ve had to do a few, that way it becomes very taxing because you think about it, you’re going to lose 2 or 3 hours every day of your actual day because you’re driving back and forth, you’re getting set up, you’re breaking the equipment down, gas, gas money. And so, yeah, it’s and you can’t really upcharge all that.

Sharon Cline: You can’t say, well, because you live two hours from me, I’m going to charge.

Anthony Latronica: They’re going to find someone that does it 30 minutes away.

Sharon Cline: So the struggle is real.

Tracy Latronica: So it becomes an 11 hour day physically, mentally and with your with your crew. But you’re technically billing for an eight hour day. But yeah, you can’t say to somebody in Dunwoody that, you know, we’re going to bill you for my drive time from Hiram. So when you can when you can find that local job that is so huge. And so that’s.

Anthony Latronica: Why the networking comes in, because if you’re if you’re doing the the social media, you could get somebody from Cherokee County, you could get you could be all over the place. And when you’re when somebody finds you locally at one of your events, you’re going to be in your neighborhood, most likely. So that’s another payoff. And I mean.

Tracy Latronica: We’re in Cherokee County right now, am I correct? Yes. So this isn’t so bad. It’s when you have to go across the city of Atlanta. That’s crazy. So we keep getting jobs and we’ll do them. We’ll take them. But in eastern Atlanta and we’re west of Atlanta. And, you know, we’d much rather stay on the north and western side if we could.

Anthony Latronica: But but I’ll still take it. We’ll still take it. Say no. That’s one thing I learned saying no to nothing. Right. You just you still got to know your worth. But just make sure you include that somehow and what you’re going to be doing. So, you know, you know, I.

Sharon Cline: Think about how important relationships are, even just for me. I was telling you before the show, going to networking meetings, I’ve gotten work through that. And it’s interesting as well that you mentioned that women are often the ones that are like, Oh, no, we have a problem. I would like to contact someone because I just did a voice over for a local plumbing company here in Woodstock, and they wanted a woman because the woman is usually the one calling saying, I have a problem. And I had no idea there was that gender disparity there.

Tracy Latronica: Me neither. And I knew that we were going to highlight being a woman owned business for. I mean, there’s there’s just obvious reasons. There’s grants, there’s benefits of being a woman owned business from a logistical standpoint. But when it comes to the actual trust that you get from the client, it fits a female that’s calling in. They love to hear a female responding, you know, and and I think that men hesitate to call in repairs or or make the decisions when it comes to what kind of what color the floors are going to be. So they’re like, talk to my wife. And, you know, women, we’re always supporting each other. That’s something about women in general. I love that. So, yeah.

Anthony Latronica: Well, a lot of times when a woman calls into a company that that’s run by men or owned by men, they get mansplained a little bit, especially in the construction business, right? So it’s nice to sometimes for a female to hear somebody else.

Sharon Cline: Do you ever mansplain to to people sort of thing?

Anthony Latronica: I never that’s not my thing.

Tracy Latronica: No, he’s never been like that. I was going.

Sharon Cline: To say, I don’t picture you like that. But but interestingly, when I did have a plumbing issue, I did get kind of the let me explain to you how the world works. And but the truth is, I actually didn’t know. So I needed someone to tell me. But I never thought about the fact that someone can come in and having that gender as a factor at all in the way you relate. I don’t know why it just never entered my mind.

Tracy Latronica: It’s a trust thing. I think that if you think about when you go to a mechanic as a woman and you just are already assuming that they’re going to tell you that you need blinker fluid, right? Or something completely.

Sharon Cline: Silly. Your flux capacitor flux capacitors. Oh my gosh, no.

Tracy Latronica: And so with with home repairs, renovations, it’s the same way you have some usually big tough guy walking up talking in lingo that you don’t understand, saying words that you don’t understand by design. And that’s not to discredit women for having knowledge when it comes to their surroundings. I don’t mean that at all, but it just it just is that way. And so it is nice to have, you know, Anthony presents a very trustworthy aura about him in general. And then for me to be the front line and have that conversation with the client for the most part works and I feel like I’m educated in the industry enough to know what it is a male customer or a more informed customer that I can still hold my own with the conversation. But sometimes it backfires. You know, sometimes a man I feel like maybe we’ll look at it differently when a woman’s answering the phone with a construction company. But if that’s the case, that’s not the client we want anyway.

Sharon Cline: Especially just this industry speaking about this industry in general, because, you know, I look at Anthony, he’s like 100ft tall. This big beard, you know, big badass looking man, you know, And then that’s who your company, you know, who’s doing the physical labor. But then you’ve got you who’s like this petite person and you’re just like, Hi, Hi. Yeah.

Tracy Latronica: Even though emotionally it’s the opposite.

Anthony Latronica: I was going to say, when the guys get on the phone with her and try and pull one over on her, it doesn’t go so well for them. She she’s like, Oh, really? Let me tell you something.

Sharon Cline: Good for you.

Tracy Latronica: We’ve been lucky not to experience too much of that, but it does happen.

Anthony Latronica: Some of the marketing guys that were on the Internet stuff was was trying out with you. Well, yeah, I would listen to it and I’d just be sitting there like, I’m so proud right now. There’s no way she’s telling this guy.

Tracy Latronica: Yeah, I mean, we’ve been navigating, you know, what is the best way? I mean, is Yelp even relevant with construction? Because as a restaurant person, of course it is. But would somebody go? I’d be curious to have people comment on your TikTok or on your social media after this show and let us know when you are wanting to have something done on your house. Where do you go to find that contractor? Do you go to just straight to Google? Do you go to Facebook and look for referrals or do you use a service like Angie’s leads or Yelp? And I would love to learn from your listeners in that way if people can comment as to how to direct us because Yelp is very aggressively.

Anthony Latronica: Yeah, and they’re not. Many people go to Yelp. I think I’m going to a restaurant when I look at Yelp. Right.

Tracy Latronica: Or a hairstylist or a makeup artist or a you know, I don’t know.

Sharon Cline: What about Google reviews? I know how important Google reviews are to.

Anthony Latronica: That’s where I’m at. I think Google.

Tracy Latronica: Is just so saturated. I mean, I can I can argue every side. You’re right. But Google is so saturated. So even if you pay for a Google ad, they’re still going to be people, for lack of a better term, above you on the page that are paying more. We’re not going to be able to compete with Dr. Horton, is it? Dr.. I always get that wrong. You know, homebuilders, homebuilders that have, you know, $10,000 a month marketing budget, we’re not going to be able to compete with that. So that’s my focus right now, is is navigating that and figuring that out. Where do we spend our our.

Sharon Cline: I have a company that I think could help you with that. I actually had them on the show. Really? That’d be great. Big social marketing. They’re here in Woodstock. Okay. And she was very helpful to me in helping me understand, even as a voice over artist, where would my advertising dollars give me the most bang for my buck? She is certified in Google searching. She’s Google certified. I don’t know exactly what that means, but it sounded amazing and I trusted it. So anyway, I would like to shout that out to you and to big social marketing that there are people I do know that specialize in all of the metrics and analytics that give you. So for example, are they using a tablet? Are they using a phone? Are they using a laptop When they need a tow truck? They’re using their phone most likely because they’re on the side of the road. So it it can there are ways, I suppose, that I if I’m I believe I’m speaking correctly about it, that they can choose which device is actually the one that you want to be marketing to.

Tracy Latronica: And I’ve also speaking of things that I have no idea what I’m talking about. So when I’m talking to people, they can they can say words that I don’t I don’t know anything about SEO or Google, you know, anything like that. So I have to trust what people are telling me, which is a dangerous thing. It is because they’re trying to make a sale. They are. But what I’ve learned is that they can even they can even look at when and the person that you were just referencing, I’m sure, would be able to help me with this. When they are on your website, where does their mouse hover? How long do they hover over this area? And if you’re on a desktop, you tend to your mouse is going where your eyes are going and and and maybe that’s an area of your site that you need to make more prominent. We would love that connection. Excellent. You’ll have to set us up with her when we’re done for sure.

Sharon Cline: Would be wonderful. Yeah. All right. So another question. What do you wish you what do you know now that you wish you knew a year ago when you got started? What’s like a valuable tidbit that you were like, Dang it, I wish someone had told.

Tracy Latronica: Me and I apologize in advance to anyone who does this for a living. But in my personal experience, to not. Trust a friend. Buddy. Freelance individual website designer. And to go with the tried and true, you know, GoDaddy, somebody who’s got it all laid out. We’re on our third website build and the first two and once again, I’m so sorry if those people or anybody else is listening, I believe that their intentions were good. They’re people that we had relationships outside of this aspect of work. But the amount of time and money and just lack of completion that came with that has cost us a lot of money and a lot of lost time on on the website. So when it comes to something so important as your website or your trailer or your truck, right, those are the times that you go with the big guy and the times that you can use your friends or for maybe a little bit more nuanced things. And and you know, I feel kind of guilty for saying it. But no, it’s the truth.

Sharon Cline: I remember our.

Tracy Latronica: Website is still not done a year later because of that.

Sharon Cline: Got you.

Tracy Latronica: So, okay.

Sharon Cline: So spend your money where you are finding the most important aspects of the way that you’re getting your name out there is worth the investment.

Anthony Latronica: Once again, you get what you pay for.

Tracy Latronica: Yeah, yeah. And I think that when it comes to friendships, sometimes it’s so hard to navigate in business because they do want to give you the quote unquote homey hookup, but then all of a sudden you’re not a priority because they’re making money, too. So they prioritize the the the higher paying. And you can’t really fault them for that except, you know.

Sharon Cline: Can can you can you expect the same level of interest and care and deadline and boundaries within that friendship relationship as a professional person to. I don’t know and.

Tracy Latronica: You can from us I can promise you that. And so that’s we expected this. We expect the same in return. So if if a friend were to hire us to do a job and we were to discount it because of our relationship, if anything, that person is even more important because it’s somebody I care about and love and who’s trusting us, you know, directly. But it doesn’t always come back that way. You know, there’s people who who claim that they can do things that they can’t and so don’t always trust. That.

Sharon Cline: What would you say, Anthony? Would you say that that’s the same for you? Something that you wish you knew?

Anthony Latronica: Yeah. I mean, that’s one of the biggest struggles so far is I mean, I knew what I was getting into as far as the construction industry and and the inspections and all that. I just. I share I share some of her grief when it comes to that, because, I mean, and I.

Tracy Latronica: Think that people are trying to help you, too. And I think that people will send you in a direction because they genuinely think that it’s the right direction to go, but they don’t really know. So then you’re having to kind of figure it out the hard way. I don’t really know how to how to better explain it.

Sharon Cline: So I got you because some of the things that I’m doing professionally involve some of my friends as well. And and there is a part of me that is very business and it’s not about the emotion really behind it and what our friendship means. It’s more, okay, this is what works for me. This is what makes the most business sense. I need to go this way, but I don’t want to lose the friendship when someone’s feelings get hurt. So that’s I’m trying to navigate that. How do you.

Tracy Latronica: How do you critique a friend who’s doing something for you at a steeply discounted rate? How do you, without guilt, say, Man, this looks like crap. Okay. When if it was a business, if it was if it was Apple, you would be on the phone with customer service saying if you don’t fix this by Friday, switching over to a Samsung with no hesitation because it would be an anonymous person on the other end of the phone. But when it’s somebody you’ve known for a decade, you’re like, Hey, you think that maybe you know the deadline that’s two weeks past, You think maybe we could we could work on that. And you become all of a sudden more concerned about the friendship or the emotional relationship than your own well-being. And so when it’s something that’s super important, I would not go I would go with trusted, tried and true, been around for 50 years company and then let your friends help you out. There’s plenty of room for us to help each other in referrals and marketing and showing up for events and you know you being at bike night is is that in itself is you helping us? Right? So let’s let our friends help us in those ways, not in the make or break life or death, lack of a better term, you know, decision making.

Sharon Cline: It’s interesting because you didn’t know that initially.

Tracy Latronica: You thought the exact opposite.

Sharon Cline: So this is.

Tracy Latronica: Great. If you remember last year, I was like, the thing I’m looking the most forward to is, is working with my friends who are also small business owners and having us help each other in this way. And it ended up kind of biting me in the butt a few times. So now we have relationships with other small business owners that are strictly professional. We’re friendly. We we, we will message each other occasionally. But it started as a business relationship, and that’s where the foundation is. And then a friendship can develop out of it. I think that the opposite sometimes gets a little bit complicated.

Sharon Cline: I think as well, money is interesting too, because imagine your you you blow up, especially as a result of this show. Okay. You guys blow up so big and popular, now you’re hiring a bunch of people, the people that you were friends with. You know what I mean? Want to now? Yeah. Come along to that. And. And I’m experiencing a little of that myself, which is terrifying because I’m. I’m not a ruthless person. I care. But there is a division. So that’s fascinating that you experienced it as well.

Tracy Latronica: I mean, have you ever referred a friend for a job at your place of work? And then they show up and they are awful and that and that, that like. Yeah. So it kind of is a little bit similar to that where you vouch for someone in your own sense and then they show up and you’re like, I don’t even recognize that. So I mean, luckily we figured it out and everything’s fine and, and the website isn’t our primary driver of marketing anyway, but I might.

Sharon Cline: Be able to help you out there a little bit. I know some people who know people.

Tracy Latronica: I would love to know.

Sharon Cline: My people can talk to your people. That sounds terrible. I can’t believe I just said that. Sorry, Anthony, Go ahead.

Anthony Latronica: That’s also a learning experience on way to drive your own business as well, Right? So when you’re doing work for your friends, you make sure that you don’t cross that line. You make sure that you ask them over and over, Are you happy? Are you happy? Are you happy? Especially maybe even more than if you had a regular customer, because maybe they’re scared to express that. And so we have done some work for friends in the past and and hopefully in the future as well. And I treat them, if not better than, you know, a regular customer, at least equal to. So yeah.

Tracy Latronica: I mean, a random customer is going to let you know if they’re not if something’s wrong and it could be something small that you just overlooked, You know, you forgot to put cork on a on a nail hole on a baseboard. I mean, it could be something small, you hope. But if I was if we were doing your basement and you saw that hole, I don’t think that you would call me and say, hey, you missed a hole. I think you would just let it bug me, bug you? I’d fix it myself. And and I don’t. That’s not what we want, right? We want you to be able to.

Anthony Latronica: Say you push them to say, Hey, are you sure?

Tracy Latronica: Are you sure?

Anthony Latronica: Before I go. Before I come check this out. So, yeah, it’s a learning experience.

Tracy Latronica: All of a sudden, Sharon will be calling. What kind of caulk did you use? Why are you asking that, Sharon?

Sharon Cline: No reason. Is there a brand? She just sent me a picture.

Anthony Latronica: No, I love everything. It’s great.

Sharon Cline: Yeah. Just curious. Question for you, Anthony. What do you think your fearless formula is? Do you have a fearless formula?

Anthony Latronica: I’ve only solved part of the equation. My formula is incomplete. I mean, like, we’ve pretty much said everything that we’ve learned so far, and we’re still. We’re still struggling somewhat. So it’s not a complete formula. But the marketing is big. The interaction with with with clients is big. Putting yourself out there, putting the branding the little aren’t even just just having that out there and putting that front forward on my truck, on my trailer. If you go to Home Depot and you see and I do, I go in the mornings, I see five different companies representing at Home Depot, but they just have, you know, Bob’s construction. They don’t have any logo. I have a logo. You’re going to remember that more than you’re going to remember Bob’s construction. Bob’s construction. Right. So there’s you know, there’s things like that that are that I’m learning as we go help complete the formula. But I don’t have the formula yet.

Tracy Latronica: The firm is the fearless formula being like, how do you overcome your insecurities and the doubts that you have being an aspect of it as well, right? Like how.

Sharon Cline: Do you. I would agree with both.

Tracy Latronica: And we still have that. I mean, I would like to say that that we’re successful. I mean, we’re busy. We’re still here. You know, the bills are paid. We we’re doing we’re doing well, considering, you know, the things that have changed over the past year. But how do you stay fearless? You don’t I think you embrace the fear and you and you trust your gut and you and you you just have to, I don’t know, take a leap of faith every day and just, you know.

Sharon Cline: Trust yourself.

Anthony Latronica: Yeah, I think I think you lose if you lose that fear. You didn’t. Did you lose? You’re complacent. Yeah. You become complacent and you lose some of that drive, that behind that fear. I mean, you think about it, fear makes you do a lot of things that you wouldn’t normally do, right? So, I mean.

Tracy Latronica: As a mother, right? You’re you’re afraid of making sure your kids are safe and taking care of that. That fear is on purpose. So you tend to your children. So the business is like our kids are grown. So the business is like a baby that we had late in life and we’re like, not like we. We’re not exactly sure if we’re feeding it the right formula to to use a pun. But, you know, we’re going to keep an eye on it and make sure that everything’s okay. And so the fear, I think, is, is is like you just said, that’s a good point. Driving without it. Maybe you’re doing something wrong. You’re not pushing yourself enough if you’re not afraid.

Anthony Latronica: Once you find the answer to something, you need to be thinking about the next thing to find the answer to or you’re going to not. You’re not going to grow. You’re going to. You’re going to just stay complacent. And I don’t want to be working on my hands and knees the rest of my life. I would like to eventually run and operate a company. So to me, that’s a fear in itself is like, okay, I’ve got to get this going. And so I guess there is no formula to get rid of the fear. Just it’s having the fear might be part of the answer.

Sharon Cline: I like that. What you’re talking about is something I’m trying to tell myself a lot these days. It’s like a message I keep getting over and over is that I don’t know what the future holds, but I do believe that I have the ability to figure it out, figure out what I need to.

Anthony Latronica: Do that’s important.

Sharon Cline: And so that’s something that I feel like you’re saying, you know, I’m we’re going to face it every day and just deal with what comes and, you know, that you will have resources or people or someone something to help you figure out what to do.

Tracy Latronica: And, you know, we, of course, have each other. And and having a business with your spouse is has its own challenges. But at the same time, it’s really nice to have somebody that is going through it with you that has the same fears and the same concerns and the same excitement and the same pride, you know? And every day is just everything’s different every day. And so you think that you have a plan of what next week is going to be like and now it’s going to rain on Monday. So which is which we’re so excited for. We’re going to dance in the rain because it’s going to cool the entire southeastern United States off. And so we’re really stoked about. But shoot, now what do we do? Because we’ve got a schedule. And so we were talking about this today, these conversations. It’s just all the time. Okay. So do you push everybody back? Do you domino your entire schedule for the next month or do you tell that poor person who landed on rain days, we’re going to have to work you in a net, right? So how how do you navigate the weather? I mean, if you would have asked me that a year ago, what are you going to do about the weather? I would look.

Sharon Cline: Like you’re crazy. We’re going to be doing an inspection inside this kitchen. Looks great.

Tracy Latronica: Right?

Sharon Cline: Pouring out.

Tracy Latronica: It’s pouring out. Who cares? You know it matters.

Sharon Cline: This is my final question for you. What would you tell someone who’s getting started in the same industry that you are in right now?

Tracy Latronica: Um, I think that my biggest advice and you can think about yours, I guess, because since I keep jumping in but is to communicate clearly, if I could get into the brains of our suppliers, our clients, our subs, meaning our subcontractors. Just talk. Just talk to each other. So if something’s not going exactly the way that you thought, let the client know. I mean, if, hey, this has taken longer than we expected or, you know, this issue has arisen or from a vendor perspective, there’s a delay in shipment, you know, just communicate and everything’s going to be all right if everybody just informed each other. So if you’re thinking it and it affects somebody that you’re working with, communicate, it would be would be my advice is just to be open and communication, not be afraid to let people know your concerns.

Sharon Cline: What’s the what’s really happening and not try to cover. Don’t cover it.

Tracy Latronica: Know it, and your reputation will thank you for it. Well, thank you for it. It builds.

Sharon Cline: Credibility.

Tracy Latronica: People on our reviews will. They have mentioned that before is the clear and concise. Hey, we thought that, you know, this mold wasn’t going to spread beyond this wall. Come to find out when we get into the next room, we we see a presence of it as opposed to, oh, shoot, we didn’t bid it like this. Let’s just put some dry. No. Yeah. Let the customer make the decision.

Anthony Latronica: One of those ways of communication. We got an app that we use called Company Cam. It’s really great because I’m able to take pictures that aren’t saved in my phone. They’re saved to a cloud. And it’s really great for customers, especially that maybe it’s not their full time home. And so you can send them photos of what of the progress as it’s coming along. And that’s one of the biggest I think most people are grateful for on our part is that we continually show them updated photos and using that company cam, you can create their own little folder and send it to them straight off the cloud.

Tracy Latronica: So if somebody re insulating your basement and you’re at work and when you leave, you had your old drywall and then when you come home, you have new drywall, you don’t know what’s going what happened in between. And so we are really big on photographing every step that’s behind the scenes to show you, Hey, this is what we saw when we tore the wall down. This is what this is what the new insulation looks like and this is what the new drywall looks like because the customers otherwise, how would they know? You know, there’s you can feel taken advantage of. And I think it happens pretty frequently that people are taking advantage of because a lot of the things are happening that you can’t see. So you’re just trusting. Like I keep saying a mechanic, you’re just trusting that the mechanic fix the problem and didn’t put a used part in.

Anthony Latronica: It’s also important for documentation purposes as well. I mean, when you you say, I did this behind your wall and you say, oh no you didn’t. You say, Oh yeah, I did. Here’s your photo. There was there was a customer that we had that we retrimmed out one of her posts for her porch and it was a complicated trim job. And when we got to it, we took photos of it before we got there and we took photos afterwards and it looked exactly the same as when we arrived, except for without the rotten stuff in it and repainted and everything. And she was like, Oh no, it’s missing some here. And well, that was the way it was when we got here. Here’s evidence, please. Right.

Sharon Cline: You must have been so happy to have that photo. Imagine having to open that wall or something to prove that what you did. You know what I’m saying?

Tracy Latronica: Right. Right. So, yes, that’s that’s a great point, is to protect yourself. And if something does come back to you or on you, somebody tries to blame you for a future problem, you have that documentation. This is here is proof that it looked like this, even even a picture of the surroundings, because there could be a hole in the wall that they blame you for. And you say, actually, here’s the photos, the walkthrough video that we took on our first assessment and that hole was already there. Oh, my goodness.

Anthony Latronica: That’s where the company came. Comes in handy because you’ve got a thousand pictures for each job. And it’s it allows you to break it down and store files for each individual job that’s not on your phone.

Tracy Latronica: It’s not bogging down your phone. It’s in the cloud so you can share it.

Sharon Cline: What you’re doing is you’re talking about credibility and reputation. Right? Right. Those are the main things to protect yourself if you’re in new in this business. Yeah. Is to protect yourself with with your your work and prove that you did what you said you were going to do. And then also communicate. Yeah.

Tracy Latronica: Yeah.

Sharon Cline: Well, how can people get in touch with you?

Tracy Latronica: Tracy? Tracy at aunt’s construction services.com. Aunts. Not aunt like your uncle and aunt aunt like the aunts. Construction services.com. That is my email. That’s your website as well. The website is aunt’s construction services.com. The new one should be live on September 5th. There is one that’s functioning right now, but it’s not our our final social media Facebook, Instagram, TikTok. I almost said Twitter and I don’t have a Twitter. And then the second Tuesday of every month, we are at Taco Maxx, Hyrum, hosting a bike night slash networking event. It’s not just for bikers. It’s for small business owners in the area or elsewhere as well. And it raises money, as I mentioned, for Lana Turner Foundation. And we have giveaways and prizes.

Anthony Latronica: And I’ve been I’ve been perfecting my Twitter.

Tracy Latronica: Yeah.

Sharon Cline: Your Twitter, Your X tick.

Anthony Latronica: Tick tock. It’s tick tock, tick tock. So I’ve been doing videos in the field like, okay, this is what we do on a hot day or our little tips and tricks to do some of the construction. I only have a few videos out there, but I plan to step up my game.

Sharon Cline: I am too. I will make a deal. I need to do more of that as well. I just did a quick video before we got started, but I was like quickly like almost threw my phone across the room. Okay, I did it. I did a video. I got to figure it’s so frustrating.

Anthony Latronica: It’s intimidating.

Tracy Latronica: And then there’s people that are just perfect at it and they’re on it every day.

Sharon Cline: Right? Right. I’ll get there. Yeah. I can only be perfect at so many things.

Tracy Latronica: Our generation is. This is all this is. We’ve learned this. The younger generation grew up with this as as a part of their life. Yeah.

Anthony Latronica: We weren’t used to being. Look at me, look at me. Look at me every five minutes in the day. So. So, yeah, I’m out on a job trying to think of something that I can film and say, Look at me. And that’s actually useful.

Tracy Latronica: Interesting.

Sharon Cline: Well, it sounds like to me you’ve got your own fearless formula here. You’re doing the networking, which even matters more than doing a little TikTok. But who knows? Maybe we’ll all grow together. Yeah, this.

Tracy Latronica: Way. I mean, it’s like, how to quantify it, right? And that’s important, too. Like, where did you find us? Did you find us on TikTok? Which hasn’t happened quite yet. But once it does, all of a sudden you’re going to be doing more TikTok, right?

Anthony Latronica: You’ll find out. You’ll get you’ll wrap your brain around a lot better. Once you get some work, you’ll.

Tracy Latronica: Have a selfie stick. The next thing you know, just ready to go.

Sharon Cline: Following me everywhere. I’m not obnoxious.

Anthony Latronica: A little backpack with a camera drone.

Tracy Latronica: As I’m working, we’ll have our drone just hovering above you, filming you all the time.

Sharon Cline: Well, Tracy and Anthony Latronica of Ants Construction Services, thank you so much for coming on the show and being willing to share what it’s been like for you this past year. I mean, it takes a lot of of strength to be so vulnerable. And I really appreciate your being candid with me and and willing to share your knowledge that you wish you had known for someone else who I’m hoping will benefit from it as well.

Tracy Latronica: Thank you for having us. And yeah, we’re open book.

Sharon Cline: Excellent. We’ll have you, what should we say a year from now?

Tracy Latronica: Let’s set the date.

Sharon Cline: Okay. We’ll see you in a year.

Tracy Latronica: We should have a million TikTok followers.

Sharon Cline: I was going to say. And construction conglomerate or something. I don’t know. Let’s hope for.

Tracy Latronica: That. August ants construction. You know August.

Sharon Cline: That’s true.

Tracy Latronica: That’s what it is. A bunch of A’s.

Sharon Cline: That’s right. Well, also, thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you, with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Ant's Construction Services

Kenneth Burke with Text Request

August 21, 2023 by angishields

Kenneth-Burke-HVR-Feature
High Velocity Radio
Kenneth Burke with Text Request
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Sponsored by Business RadioX ® Main Street Warriors

Main-Street-Warriors-Banner

HighVelocityRadio081723KennethBurkepic2

Text-Request-Logo

Kenneth-Burke-Head-Shot-HighRes-CroppedKenneth Burke is the VP of Marketing for Text Request, a business messaging platform.

He’s written over 1,000 articles on business growth for dozens of outlets, and he’s helped all types of companies from pre-launch startups to billion-dollar businesses achieve their goals.

Kenneth is also a champion for Chattanooga, and is always open to a new book recommendation.

Connect with Kenneth on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity radio show where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon, and today’s episode is brought to you in part by our Community Partner program, the Business RadioX Main Street Warriors. Defending capitalism, promoting small business and supporting our local community. For more information, go to Mainstreet warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David Inc. Please go check them out at diesel. David.com. You guys are in for a real treat this afternoon. Please join me in welcoming to the broadcast with Text Request, Mr. Kenneth Burke. How are you man?

Kenneth Burke: I’m doing great. Thanks for having me on.

Stone Payton: Oh, it is my pleasure. What a delight to have you in studio. You made the trek from Chattanooga, Tennessee. I’m so glad that you did. We do have some extracurricular plans at the Business RadioX field office after this interview, but have really been looking forward to this conversation. I got a thousand questions, Kenneth, and I know we probably won’t get to them all, but I think maybe a great place to start would be if you could articulate for our listeners and for me, mission purpose. What are you and your team really out there trying to do for folks? Man Yeah.

Kenneth Burke: So mission statement is or our main goal is to help businesses better connect with their customers. And a great way to do that these days happens to be through text messaging. And so text request is a business text messaging software and basically what that means or for most of the people we work with, we take your your office phone number, your landline number or your Internet number, and we add a bunch of text messaging tools to it. It doesn’t affect your voice services, but then you can text from the same number that you used to calling. And so then we’ve added a bunch of bells and whistles for that, added a bunch of, you know, team friendly features. And so. You know, our clients or our customers will will text with customers for scheduling services, for promotions, for getting Google reviews, collecting payments, you know, anything from just to way back and forth, customer service conversations to mass promotions and everything in between.

Stone Payton: So what are some examples, maybe 1 or 2 examples of, I don’t know what you would call it, a use case or businesses that are using it kind of kind of map that out for us. Yeah.

Kenneth Burke: So our two biggest buckets of, of clients are home services. So your, your Hvac repair, your plumbing services and our and then professional services. So lawyers, accountants, insurance agents, both of those would use this use case, which is just scheduling services or scheduling appointments. So rather than doing a bunch of back and forth and calling in to say, hey, I need to, it’s time for us to meet, when’s good? Let me check my calendar. Okay, You check your calendar. Okay, let’s figure it out. Um, usually they’ll they’ll just send a text and say, hey, you know, here’s. Here’s a link to a time or a link to a calendar. Take your pick or, you know, we can be there. Or earliest availability is, say, tomorrow morning at 830. Does that work? That’s a common use case. Another one, let’s say, after the fact. Hey, please leave us a Google review because Google reviews are the number one way people find your business for most businesses. Yeah. And so, you know, a text is going to get about five times the engagement that an email is and not that email is bad, but text is just more so.

Stone Payton: Why is.

Kenneth Burke: That? I think it’s I think it’s a combo of things, you know from. I don’t know, kind of decades. The way the communications have gone, you know, email is most people use their email as kind of a catch all for a lot of things. So you’ve got your work email, which is, you know, work specific and you try to keep personal things out of it. And then you’ve got a personal email that you’ll give to the Hvac repair person or to your accountant, but you’ll also give it to the, you know, the boutique down the street and the whatever rewards program that you’re signing up for. And then emails get linked. So you get a ton of spam in there, right? So you get 100 emails a day and you probably read 4 or 5 of them.

Stone Payton: Well, and, and I scan through them tonight or tomorrow morning first thing. But now that I just ask the question, but now that I think about it and you’re describing it, if I get a text, I’m going to go and check it out because it might be a client or whatever. I check it out quick. If I get an email, I may not even look at it till tomorrow morning. That’s kind of my discipline. All right. I interrupted you. Go ahead. So we were talking about use cases.

Kenneth Burke: No, that’s that’s exactly it. And so, I mean, it comes down to you can get somebody’s attention better through text most of the time. And and then what do you want to use that attention for? You know, are you a mortgage broker? And you need somebody to finish filling out an application? Are you an insurance agent and you need somebody to sign their, their payments? I, I work with State Farm. Okay. And just earlier this week, I had an overdue payment. They sent me an email. I totally missed it. That’s my fault. But I missed it. But they sent me a text and said, Hey, your payment is due. Don’t let your insurance expire. You know, follow this link to pay online. And that’s exactly what I did.

Stone Payton: So you’ve been at this a while. What are you finding the most rewarding about the work? What’s the most fun about it for you?

Kenneth Burke: I mean, we’re going to get a little cliched here, but it’s about the process. It’s about the journey. I mean, it’s text messaging software. It can be exciting, but, you know, it’s a business software. Nobody nobody grew up feeling passionate about that, you know, for getting able to to work on something day in and day out. I mean, I’ve been at this eight and a half years now, you know, with text requests specifically. So growing, trying to grow the company. Trying to help the employees that we have. Grow in their careers and, you know, in their own skills. Helping our customers actually better communicate with their customers. Better connect with them that. That all has an impact. That’s what gets me up in the morning. I mean, I think something that’s really incredible, especially because we work primarily with small businesses, you know, a few percentage points difference in revenue can be the or profit margin can be the difference between them being able to go to a kid’s basketball games or being able to, you know, have enough money to take the time, whatever, you know, take the time for themselves, for their family to spend time together. Um. And as the son of a small business owner, things like that are near and dear to my heart. So, you know, if we can help you be more efficient in your communications, which leads to better sales, better marketing, better, etcetera. I feel like I’ve done some good.

Stone Payton: So tell me a little bit more about the about your back story. How did you arrive at and find yourself doing this? Because my experience has been with most guests who and many of whom are very accomplished. Like yourself, It’s rarely a straight line, right? Tell us. Yeah. How did you get here, man? Yeah.

Kenneth Burke: Serendipity is how I got here. So I was in so my undergrad was in psychology and I love that. But I didn’t want to go to school for another five years to be able to do something with that degree. And so I went into sales. Because sales is where you can make a lot of money and you’re the driver behind how much you make. That was the idea at least. After a couple of years, didn’t really enjoy it. I was trying to get away out. There was a good friend of mine who was part of the founding team for Tex Request, and he’s kind of your perpetual hype man. Like he’ll get you excited about anything. And he got me excited about this and I said, That sounds great. Can I come join? And he said, Yeah, come on. So I did. I showed up one Monday and first thing I was supposed to do was cold call local businesses to say, Hey, here’s the software that we’ve got. You want to buy it? And after a few months of that, it’s like this. This is not working. Can I try marketing? You know something with that? Nobody else was doing marketing at the company at the time. And they let me. You know, for whatever reason, they gave me plenty of room to to fail, but also plenty of room to to learn and grow and put a lot of work in on the outside too, outside of business hours to make that happen. We got more things right than we got wrong, and here we are.

Stone Payton: So I am operating under the impression that marketing for you probably has an education component to it, just so that that smaller and mid sized businesses even understand A that it’s available, but also when and where and how they can apply it. Is that an important component of the way that you go to market communicating those those applications for the for the technology?

Kenneth Burke: It definitely is. I think some I think there’s two main things that make it that way. One is just for me as a person, I enjoy the educational aspect. I like sharing what I know. We don’t have to dive into the why that’s the case, but that is the case. So there’s that. And then part two is whenever we started, there wasn’t a market for business text messaging. I mean, everybody was texting each other, but texting with the business wasn’t a thing. And so we had to spend a few years educating the market. Here’s what’s happening. Here’s why it matters. Here’s how you can take advantage of it. And over time, we were actually able to carve out a little niche, a bit of a brand identity out of it. So it really fed into our positioning and now it’s a part of our ethos.

Stone Payton: I bet. And you probably have captured and are distributing, I don’t know what best practices like some thought leadership around, you know, here’s some disciplines, everything from etiquette to, you know, what works and maybe some places that, you know, hey, don’t necessarily use it for this or this way you’re going to get a lot more results if you use it this way. And and you’re giving some access to people, your customers, to tap into that community of practice or that knowledge base.

Kenneth Burke: Yeah, absolutely. Something that’s nice is, you know, we’ve worked with so many tens of thousands of businesses now that we’ve collected a lot of information, right? So we’ve seen a lot of use cases and we want all of our customers to succeed. And another thing that helps us stand out is, you know, our our support and sales and success teams are always available. So, you know, within reason, you know, not when there’s sleeping, but if you need help or you want advice or just to brainstorm or whatever, you know, we’re always happy to help. So you can always talk to somebody about that. And so kind of the combination of those things, you know, comes together and we spent a lot of time saying, Hey, here’s what we recommend, you know, but also let us know what’s working for you. Any time. This was a big part in the early days is we knew texting was a thing that businesses should be doing, but we didn’t know exactly how or what the nuance would be. And so we said, Hey, here’s this tool, here’s our software, go use it. Here’s a few recommendations we have. And then people would come back and say, actually, we’re using it in this way or for this reason. And that was really exciting, too, to go through.

Stone Payton: That’s a marvelous idea. How about let’s learn something from our customer base? How about that? All right. So you’re headquartered in Chattanooga, Tennessee. Yeah. Tell me about the business climate and the I don’t know, what’s what’s the community like up there in Chattanooga? Are you finding it an embracing business community and community in general? Is it a is it a fun place to be? Tell me about Chattanooga, man.

Kenneth Burke: Well, obviously, it’s great. Otherwise, we wouldn’t still be here. But and I’m a little biased in all of it, But yes, I mean, one thing that is unique to Chattanooga, especially compared to a lot of other cities, is everybody’s always willing to to help or to make an intro. And so if you if you’re an entrepreneur or you’re a small business owner or you are an entry level sales rep or, you know, pick a position, you’re in between jobs and you say, hey, here’s what I’m trying to do. Can I talk to you about it? Can is there anybody you would recommend that I should talk to or any resources I should look into? And 98% of the people in Chattanooga are going to. Talk to you and point you in the right direction. And that’s that’s pretty unique.

Stone Payton: So you guys have accomplished something that so many of our listeners and I guess I would say Lee and I too, we run the Business RadioX network, hope to accomplish in terms of scale and and impact. And I’d like to I’d like to think some of that is a product of the culture that you’ve built within the organization. So I’m interested to get your perspective on recruiting, developing and continuing to nurture the people in your culture. You’ve probably learned some lessons. Maybe you’ve even skinned your knee a couple of times, but have you come out of that with a with with some some sort of framework for this is how we recruit, develop, retain our our people?

Kenneth Burke: Yeah. There’s a lot that goes into it for us early on and I don’t remember when exactly, but early on we kind of had this collective epiphany that a company culture is the one thing you build without ever writing a line of code. It’s going to be created whether you’re intentional about it or not. And so it’s best to be intentional about it. And once we thought about that, we started putting more structure around how we do things. I mean, we’re always a fairly laissez faire group of people. Like if you needed to get in at 930 instead of 830 and wanted to work later instead of going home a little sooner, that’s fine. If you needed to leave for a doctor’s appointment or to pick up a kid, totally fine, you know? The most important thing was that the work gets done and that we’re working together to hit a common goal. But once we kind of had that realization, we started to put some more structure in place for other people so that they could they could thrive and started to work through more questions about what happens in this situation or that.

Kenneth Burke: And then started to more, I guess, systematize how how to treat others. And we a lot of times just go by the golden rule of treat others how you want to be treated. But sometimes people want to be treated differently than how you want to be treated. So, you know, put some structure in place, kind of made sure we. I don’t know what the right phrasing is, but try to make sure we weren’t putting people into a box that they wouldn’t enjoy being in. If that makes sense. And then, you know, flexibility, feedback. We were a small company, especially at the time. So every time we added a new person that fed into the culture. And so it was kind of how do you want what direction do you want this to go in? Now we’re about 40 people, so it’s a little more said it’s a little more difficult for any one person to influence it. But still, it’s the culture becomes an amalgamation of the leaders and the people they lead. So.

Stone Payton: No, that’s well said. How do you and I’m sure there’s no Pat answer to this, but it’s one thing for, you know, that founding team, that early start up group, they’re all, you know, just breathing, eating, living the business and where they’re headed. And then as you grow up, I guess, as I say, how do you get the results you need and want with the voluntary effort and cooperation of other people? And maybe perhaps even more importantly or maybe this is the secret sauce. How do you translate that vision, that mission, without an excessive dilution? That just seems like we haven’t been faced with that yet at Business RadioX. So I’m asking genuinely, you know, what are some do’s and don’ts or some things to think about if you if you want to try to to because those are the those are the those folks are on the front line man. You want them living into that same mission and vision right.

Kenneth Burke: Yeah and especially for the people who are really on the front line, like your customer service personnel. Yeah, that’s that’s much more of a grind a lot of times than being in management, you know, or higher. A. One thing I would say is that you probably can’t get them to want to treat it the exact same way. So I’m I’m not one of the original founders or primary owners. They are going to have a much more vested interest in the growth and success and health of the business than I am because it’s much more their baby than mine. I still care a lot. I still feed from them. I still have my own investment in it, but there’s going to be a little bit lost there. And I think what you want to look for and there’s going to be a little bit lost kind of at each at each management layer as you keep going down. Okay. But the thing is to make sure that it’s. It’s not lost because people don’t care. I guess there’s a lot of ways to or they don’t feel like they they matter to the vision. So if you’re able to to set a vision, set a trajectory, say, hey, this is where we’re trying to go. This is your piece in it. I want to help you. You know, I want to help you help us, basically. And then I also understand that, you know, for you coming in as this is an entry level position, we don’t really expect you to be here for your entire life and we’re not going to act like we do. And so how can we treat you and develop you in such a way that you feel like you’re getting the most out of this experience? Um, so that you can go wherever you want to go. And, you know, ironically, not ironically, but kind of. Counterintuitively, if you are treating people that way, then they do become more invested in the business because you are more personally invested in them and they want to stay and they want to keep contributing.

Stone Payton: Well, and I suppose it’s also quite possible that their expression of their investment in the organization and the vision just may look different than than what your frame of reference is. Right? They may just be approaching in a very different way. And if you can at least not let try to try to set it up so that so that their value system doesn’t clash, you know, you might even you might even get a new way to demonstrate and live in the vision and mission that that that that you guys hadn’t expressed yet.

Kenneth Burke: Well, and that’s a great, great point, too, because whenever you’re hiring something we learned something I learned at least was. Basically interview based on skills, hire based on values, and so interview based on skills. So you’re getting 100 applications of people applying for whatever job who looks the best on paper, you know, who are the top five, let’s say. Great, bring those in. Now, whenever you’re interviewing those top five, assume they all have within a margin of error the same skill set. Now whose values most closely aligned to your values, to your company’s values, because those are the people where you’re going to be able to. For lack of a better term, go to war with day in and day out. When you have to go through the grinder, you have to do what’s extra. Those are the people who are going to come together as a team and actually do it as opposed to somebody who says, well, you know, I got my 40 hours this week, so I’m going to go home now.

Stone Payton: Right. All right. If you’re up for it, I would love to actually dive into the work and maybe walk through a potential use case. And you have complete license to say, yeah, that’s not a good use case. And if you are a prospective client for this, I would just tell you that. But and we’re going to it’s my show, so we’re going to do it about me guys. Listen, if you want a lot of really good, solid, free consulting, get yourself a radio show. Because once you get them in the room and you hook them up to the mic, you can ask them almost anything you want to. So you heard me at the top of the show. I did a live read for our community Partner program, the Main Street Warriors. Just to give you a little bit of quick context and many of my listeners know this, the core business model at Business RadioX, we’re in 58 markets in some way, but we have 19 of these physical studios like you’re sitting in right now. And typically someone who’s already an entrepreneur and almost always in the professional services, B2B business will run that studio. They will utilize the studio to help them serve the community and help them grow their own business. But there is a very lucrative business in the Business RadioX business.

Stone Payton: And so me and the other 18 people who run these community studios, we all have a half a dozen to a dozen clients who are professional services, B2B, CPA, lawyer, it managed services, folks like that, marketing agencies. And we kind of we we counsel them in most cases. Look, let’s yes, let’s do a custom show, but let’s don’t do the I’m a smart CPA show. Let’s really think through who you want to serve, where they’re hanging out, what they’re excited about, what they’re scared of. And then let’s build a show that will put you in a position to genuinely serve that ecosystem and as a result, build real relationships real fast with that group. So that’s our core business model. It works. It always works. Kenneth had never done work. I mean, it just really and I know, you know, I’m biased, but that’s the case. And fast forward to me doing that for 18 years or I guess it would have been 17 at the time. Then I moved to Woodstock, Georgia, and I meet a lot of people who are like solopreneurs and start ups or, you know, just really small organizations. Maybe it’s a two person law practice. It’s not a 28 person law firm, and I don’t care how good my thing works.

Stone Payton: My our our fee schedule is is just out of reach for those folks. Right. And so but at the same time, you know, I got the local radio thing, so I’m becoming social mayor. I’m meeting all the small businesses and I’m trying to figure out a way to help these smaller businesses. And I just love the sense of community. So with a little bit of help from from a couple of folks here locally, namely Sharon Cline, who’s a voice over artist, and David Samiyah, who runs Diesel. David Ink, We we built this thing called the Main Street Warriors. And the idea is that we could we could build a community partner version of this where smaller businesses could afford it at a much lower fee schedule. And they don’t they don’t get their own custom weekly show and all that. But we let them sponsor shows and we let them do special episodes. And when and when we write a check to a local nonprofit, it’s the it’s not stone, it’s the main street warriors. Okay. So that’s a little background context. So we’re getting that thing off the ground. It’s got some legs, but now I’ve got now I’ve got now it’s just successful enough to be dangerous, right? So now I’m building this community.

Stone Payton: I’m kind of trying to fan the flames a little bit. And and in building the community, I want to continue to communicate with the folks who enroll and become members of this thing of ours. Is that a potential use case? Because as you’re talking, I’m thinking, well, maybe even on the marketing side, but let’s just say let’s say they went ahead and they enrolled like I would love to, to get some communication out to these people on a consistent basis in a way they could respond. For example, we’re going to do a retail raid. One of the things that we do is we get the main street warriors together. We all hop in the car or the golf carts, and we go to a local, you know, a restaurant or the dress shop or whatever. And, you know, you drop 1000 bucks on a local retail shop. You’ve made a real impact. And so wouldn’t it be cool? Maybe, I don’t know, almost Shut up in a minute. If we if we got the word out. Hey, guys. Next retail raid is at, you know, the manual down on Main Street. I’m on a hush now Is there anything there for your for your technology.

Kenneth Burke: Yeah yeah there’s there’s there’s a lot of options there. Right. So it’s a communication channel like. You might use for email or a social media post or something, right? It’s just texting is going to usually get people’s attention faster. So a few a few quick use cases from from that context. One is you could use it, let’s say, just for content marketing. So you’ve got new pieces of content or a new radio show or an episode, you know, and you want to give it share it with your subscribers. So you can text it out to them and you can do a handful of things to to bring in new subscribers like you would for anything else, you know, forms, you know, hey, a CTA or a call to action on the show, you know, hey, subscribe. I’m doing X, Y, Z. You send it out. And let’s say for your CPA client, it says, hey, you know, today we’re talking about how to handle, I don’t know, pick a tax topic. Here’s an episode all about it. If you have any questions, just respond to this message and we’ll talk through it. And we’ve seen tons of companies. Use that approach to to get new clients to upsell existing ones, to spread their brand in general.

Kenneth Burke: Because even if I’m not interested in buying anything or talking to you about it, I’ll consume the content. I’ll at least see what it is. Somebody I know probably comes to mind. I’ll send it over to them, etcetera. Yeah, so there’s one use case, another is just the Yeah, kind of an SMS promotion or SMS marketing for, Hey, we’re going to be meeting up at this retail store this week and there may even be a discount that you can share to say, hey, as part of this group, you know, you get 10% off of everything, we’re going to show up. It’s going to be a great time. Here’s an image or a flier, you know, to help jazz it up a little bit. So there’s a couple. I mean, I think about radio shows in particular. We’ve had a lot of radio stations coming in to us and they’ll recently especially and they’ve they’re primarily using it for a text request. So not necessarily the brand name, but the action of requesting a song or a topic to cover or asking a question for people who are on air.

Stone Payton: So we could have done that today. If I were all set up with that, I could have sent out a text yesterday or earlier in the week and said or even we could even do it while we were on air and text out. Text us to this number. Questions for Kenneth. Absolutely. Oh, I love it.

Kenneth Burke: So there’s a few I can keep going with use cases all day, but.

Stone Payton: You’re really good at this. So all of those make perfect sense to me. You briefly mentioned marketing. Is it okay to use this technology to go to someone that you’ve never spoken to? And if so, are there some kind of there may even be some legal stuff, but are there just some best practices like, look, if you’re going to do this elegantly and you’re going to hit someone cold with the Main Street Warrior program in Cherokee County that you don’t know, you know, do this, don’t do that kind of thing. Yeah.

Kenneth Burke: So first of all, I’m not a lawyer. This is not legal advice.

Speaker4: Okay. Fair enough.

Kenneth Burke: Point one, don’t text anybody you’ve never had a prior relationship with. Okay. So salespeople ask about this a lot for prospecting. You know, should we or what should we say whenever we cold outreach somebody through text to really protect yourself. Don’t do it at all. Now, if you have a quote unquote, prior business relationship with somebody so they have purchased from you before or they’ve gotten on to your marketing list, somehow they’ve given you their contact information basically in one way or another, then more or less fair game. You need to be able to manage opt ins and opt outs. And so if somebody says, Hey, please stop texting me or something more colorful that you can take them off the list. But other than that, you know, if they’ve let’s say I mean, anyone who’s interacted with your Main Street Warriors program, if they’ve given you contact information. Yeah, hit them up.

Stone Payton: Okay. All right. Well, and that’s really more our ethos anyway. We would never try to spam somebody into buying some little thing anyway, but yeah, I really. Okay. I really like this idea. Fantastic. I’m going to shift gears on you for a minute and ask you about passions outside the scope of your work. My listeners know I like to hunt, fish and travel so they know that about me. Anything in particular, you have a tendency to nerd out about that just a separate and apart from from this effort.

Kenneth Burke: I can nerd out about most things, to be honest. Not that I’m like an expert in any of them, but I just. I find those rabbit trails fascinating. I love reading. You know, right now I’m reading a book on the Man Who Ran Washington, which is about the life and times of James Baker, the third who was kind of ran Washington for 30 years or something. Yeah. Uh, let’s see. Anyway, I love reading love music big into guitar. Used to play piano and violin, but have since rusted out on those. So anything there, anything with live music is is near and dear to my heart. And then I I’ve done a lot with the the Young Professionals group in Chattanooga so a lot of helping to recruit, develop and retain talent in Chattanooga. And I love Chattanooga anyway. So just everything around that is is a passion of mine.

Stone Payton: It’s interesting that you I wonder, they’re probably not connected, but we have a group here right here in town, and it’s the Young Professionals of Woodstock. And believe it or not, Kenneth, they let me in. I don’t know why. And now it’s my responsibility. I’m on like a committee, and I’m defined, like once a month, maybe twice a month, what we call a local leader. And they may own a business, but often it’s people that are with the city or the government or the sheriff’s department, you know, first responders. But it can be a business owner and maybe they’re, you know, heavily invested in a in a nonprofit. But it is such I love being a part of that, a part of that group. And, of course, now you got my wheels turning. We have a like a YPO chat, YPO, Young Professionals of Woodstock. And so we do communicate there through the chat. But how how cool would it be if we had like this, this texting thing to go back and forth?

Kenneth Burke: Well, and then, yeah, I mean, great for for your committee, but also, you know, for getting the VIPs to come back month after month, you know. So I mean we’ve we’ve done events. We pretty much have a monthly educational event and then a monthly just meetup. So the meetup is, you know, we pick a bar, a restaurant, and we say, Hey, everybody show up at 530. We’ll be here until about seven, you know, hang out, have a good time. And then for the educational, it’s pretty much pick a different professional development topic. So how do you turn a side hustle into a full time business or how do you navigate work life boundaries or how do you we’ve done how do you handle your own taxes? We keep coming back to accounting. But anyway, so that’s always been good. And just getting the word out. As a quick reminder, especially, I don’t know if Woodstock is this way, but Chattanooga’s kind of a last minute town. So whether it’s for sports or events, you know, or something else, those day of texts to say, Hey, don’t forget this is happening, come on out, bring a friend, make a big impact.

Stone Payton: But you thoroughly enjoy working with that group. You probably get first look at some marvelous talent. Yeah.

Kenneth Burke: And there are definitely a few perks. I mean, there’s nothing that’s, you know, I can’t. Come in and lay claim to to anything or to any one person and say, hey, you should come work for us or something. But yeah, I mean, it helps me see some great people. And I think that’s that’s a lesson we can all take away in most of these situations is there’s a lot of great people out and about. One, everybody has a good story or an interesting and unique story. And then two, there’s just a lot of valuable people who are interesting or interested in what you’re trying to accomplish. Do what you can to get out and get in front of them.

Stone Payton: So do you find yourself filling, whether informally or formally, kind of a mentor role with any of these folks?

Kenneth Burke: Mentor may be a strong word, but maybe moments of help. So it’s it’s been fairly common where somebody recently out of college has somehow or another gotten connected to me and has said. Has asked the question or something to the effect of. I want to find something I’m passionate in, something where I can make an impact in. And I you know, so basically they feel like what they’re the work they’re currently doing doesn’t matter in the big picture of the universe and they want something to matter. Uh, so there’s a lot of moments where that comes up. And my response is typically, you know, passions are developed, not found. So if you’ve got a couple of good things going for you, a boss who cares decent, pay some flexibility then. You know, do your best work where you can. Be good to people and other opportunities will come from that.

Stone Payton: And this is not something that Kenneth just read in a in a book. You guys have actually been named like one of the best places to work in the Chattanooga market, haven’t you?

Kenneth Burke: Yeah. So for Chattanooga, we won. We we want a recognition for best places to work three years in a row. Wow. And I think we would have had four, but they stopped doing the award. The local one. And so nobody got it fourth year, but we got a three peat. We’ve been a certified Best Places to Work, which is a trademarked title, apparently. Yeah. Yeah. Um, and then we’ve also I mean, just recently earlier this week, we were named to the Inc 5000 fastest growing companies for the third year in a row. And I really think those two are related, right? Like if you, if you take care of your people, they’ll take care of of your customers. But it also just makes them more enjoyable work environment.

Stone Payton: So what do you think it is? Are there a couple of things you feel like you can point to and say, Well, this is why we were at least in the running and maybe why we won? Because we’re really good about this, or we certainly put a lot of attention toward that. And are we? Whatever we do, we never, ever do that.

Kenneth Burke: It’s hard to say, honestly. I mean, there are so many things I would like to say. It’s because, you know, we. We chose a good market, built a better product, and then our good people. So we recruit good people and, you know, are good to them. It’s definitely an oversimplified response for it. But I think a lot of it does come down to just those basics.

Stone Payton: So what’s next for you guys? Where is text request headed? Anything in particular? You’re going to be focusing your energy and your effort on in the coming year, 18 months?

Kenneth Burke: Yeah, well, there’s there’s two things. One is probably really boring to a lot of people. It’s just some more things on on the security side of messaging and how that fits in with compliance and the telecom partners and all of this stuff that I could nerd out about. But that won’t make sense to most people. So that’s one thing. Everybody will get value from it. That’s that’s what’s important. But then also, it’s kind of an exciting time for us these next few months. One of our largest competitors historically who launched about the same time we did, we’ve kind of gone toe to toe with feature for feature with they’re shutting down at the end of November and they’ve actually been referring their customers to us. And so one love that. And then two, you know, we just especially on the marketing side, just need to make sure we do everything we can to to funnel those people in our direction and make sure they all have a good onboarding experience. That’s that’s pretty good moment for us.

Stone Payton: Yeah. Well, it’s an exciting time for you, man. All right. Let’s leave our listeners, if we could, with a couple. I call them Pro tips, right? Just a couple of dos don’ts, things to think about, maybe something they could be reading and, you know, pick pick a domain, whether it’s what you learn from from kind of the start up getting this thing to where it scaled, maybe what you learned for bringing technology to the market or maybe continue this conversation, what you learned about recruiting, developing and nurturing good talent and and getting everybody rolling in the same direction. Let’s let’s leave them with a couple of tips or thoughts.

Kenneth Burke: Yeah, I wouldn’t say this is anything too groundbreaking, but this applies to all of the options you mentioned. And it’s it’s just do the small things really well and really consistently. And when we look at what marketing efforts have worked for us long term, when we look at what has enabled our customers to succeed long term, and when we look at what’s enabled us to recruit and retain good talent, it’s been doing the small things well and consistently. And so it’s, you know, if it’s marketing, it’s creating content that answers a question in a helpful way and getting it in front of the right people and doing that 400,000 times. And if it’s recruiting, it’s saying, hey, it’s defining what the job function is and, you know, getting it out into the world and then asking the right kind of interview questions to bring people on. If it’s developing people ongoing, it’s something similar to just that, but just checking in and saying, hey, how are you doing? Or, Hey, you seem a little tired today. Can I help? How is your workload? Just those little questions. And I’ll be honest, I felt pretty awkward doing a lot of that stuff whenever I first started. I just. Something told me or probably somebody told me more likely that I needed to do that. And so I just started doing it. And it’s paid off, but it’s paid off across the board.

Stone Payton: All right. What’s the best way for our listeners to to learn more? Maybe have a more substantive conversation with you or someone on your team. A good way for them to tap into your work. And I just I want to make sure that they can connect with with you guys and tap into what you’re doing. Whatever you feel like is appropriate, whether it’s email, LinkedIn, website. Let’s just let’s make it easy to connect, man. Yeah.

Kenneth Burke: So if you want to talk to me directly, LinkedIn is the easiest way. Just look me up. Kenneth Burke I work for tax request. There’s only one of one of me, so go with that. If you want to learn more about the company or talk to anybody or me even about that, you can go to text request.com. It’s really easy to contact us five different ways from there. And our phone number is (423) 218-0111. If you want to call or text.

Speaker4: Us and if.

Stone Payton: They start that journey they may get a text haven’t they. They might.

Speaker4: Well.

Stone Payton: Can. It has been an absolute delight having you on the show, man. Thank you for your insight, your perspective. You guys are doing important and productive work and we really appreciate you, man.

Speaker4: Hey, thank.

Kenneth Burke: You so much.

Stone Payton: It is my pleasure. All right. Until next time, This is Stone Payton for our guest today, Kenneth Burke with text request. And everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Text Request

Gloria Mattei with Nothing Bundt Cakes and Matthew Foster with Frazier & Deeter

August 17, 2023 by angishields

Sandy-Springs-Chamber-81523
In & On Business
Gloria Mattei with Nothing Bundt Cakes and Matthew Foster with Frazier & Deeter
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Sandy-Springs-Chamber-crop

In this episode of In and On Business, Gloria Mattei with Nothing Bundt Cakes and Matthew Foster with Frazier & Deeter join host Andy Williams to discuss how both working in and on your business is a necessity to achieving the balance of your success and your company’s success. 

Gloria-MatteiGloria Mattei was born in Puerto Rico in 1968. The last kid of five. Graduated from the University of Puerto Rico with a degree in Business Administration, majoring in accounting. Worked for 16 years in the telecommunications industry performing several positions, domestically and internationally, starting with accounting and then transitioning to operations, due to her desire to get to know all the details of the business and understand how to run it.

She performed several functions within the Finance/accounting role, starting with auditing financial operations, new business initiatives financial support, and Wholesale Telecommunication operations, and her last role was as an Associate Director for M2M Operations for Verizon Wireless.

She was responsible for the implementation of the settlement system between Telecommunication carriers, when the first M2M system was established by Verizon Wireless, for Onstar-Telematics-General Motors back in 1999. From there she moved to manage a national team that supported major OEMs, such as Toyota, Mercedes Benz, etc. supporting the design, implementation, testing, and operational readiness of their telematics/M2M systems.

On a personal note, she is happily married, for 26 years, to her wonderful and supportive husband Sergio Pacheco. They have been blessed with two amazing kids, Adrian 21, and Zahra 18. Georgia has been their home since 1997, making Roswell their first home, and now in Milton for the last 12 years.

Gloria comes from a large family. Her grandfather was an entrepreneur farmer who owned and developed land for farming and cattle. Her mother had an entrepreneurial mindset as well and supported her family by establishing her own realty leasing business.

Her two older brothers owned a bookstore and a consulting business for many years. Gloria loved her corporate career and considered herself a conservative mindset. However, that owner/entrepreneur seed wanted to grow, and the inspiration to allow it to grow started with being a mom of two kids, one of them, diagnosed with Autism Spectrum Disorder.

Gloria’s entrepreneurship started when she met the Nothing Bundt Cakes (NbC) brand back in 2010, during one of her many business travels to California. She was introduced by a friend from Texas who knew the brand very well. She came home to tell Sergio, her husband, “ I think we found the business” and her husband said… “ Are you crazy? You don’t even cook!” Gloria had the vision to be the first NbC store in GA.

Her first thought after knowing the brand, was “There is nothing like this in GA”. One year later the first NbC store opened in Sandy Springs Ga, and Sergio got to taste the product, at his own XMAS housewarming party. At that point, he said, “You are on to something. Let’s start the research process”. What started as simple franchise research in January 2011 resulted in the opening of the 2nd NbC store in GA, store number 83 for the franchise system. They open their doors in December 2013. They will be celebrating their 10th anniversary on December 13, 2023.

In March 2022, Gloria and Sergio were approved to grow to their second bakery. However, destiny and serendipity had other plans. She had a strong relationship with the owner of the first store in GA (Sandy Springs) and that owner reached out to Gloria- as soon as she was approved for her second bakery- and said “I want to retire and I don’t want to sell to anyone but you.”

Long story short, Gloria and Sergio expanded their market by taking over the Sandy Springs bakery on June 2022 and are now proud owners of bakery #1 and # 2 in GA which proudly serves the GA 400 North Fulton Corridor.

She and her NbC family are proud to bring joy to our community and truly live the experience of how “cake changes everything”. Gloria opened her business with a big dream. That dream is her why. The dream of building a platform for her son, who is in the autistic community. He could either be able to perform in it or prove that he, and other kids like him, can function and have a role in the community.

Gloria is not a stranger when it comes to the community. She has used her business to integrate into the community and find different ways her cakes can bring joy and help at the same time, in all different ways possible. She says she is very proud and grateful for how this platform has allowed her son to grow, and how she and her team have been able to assist the community in many ways.

Gloria has seen this bakery grow not only as a platform for her son, but for her daughter, and many other individuals, including other special needs young adults in the community. Gloria has had the honor of being nominated and receiving several awards that have made her proud of all the hard work they have put into their business during the past 10 years.

Matthew-FosterMatthew Foster is a Tax Partner in Frazier & Deeter’s Tax Practice and Co-chair of the firm’s Manufacturing & Distribution Group.

With over 15 years of experience in public accounting, primarily at FD, he specializes in serving privately owned middle-market companies, including those backed by private equity. Matthew’s expertise lies in corporate structuring for tax strategies, mergers and acquisitions, joint ventures and ESOPs.

He assists clients operating in diverse industries such as manufacturing & distribution, technology, real estate and construction.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios in Sandy Springs, Georgia. It’s time for In and On Business brought to you by the Sandy Springs Perimeter Chamber. For more information, go to Sandy Springs Perimeter chamber.com. Now here’s your host.

Andy Williams: Welcome to in it on business with the Sandy Springs Premier chamber where we explore the tension between day to day business operations and strategic growth. The in and on of business. I’m your host, Andy Williams. In each episode we explore the ideas surrounding working in your business, while also exploring the essential strategies for working on your business. Whether that’s carving out the visionary path or delivering a final product to streamlining processes, sustainability, whatever the case may be. Both working in and on your business is a necessity to achieving the balance of your success and your company’s success. Our guest today first is Gloria Mattei. Correct, with the last name Mattei. Mattei, I knew I wasn’t going to get it right, even though I knew you corrected me already. Owner of not one, but two Nothing Bundt Cakes here in Georgia. And Matt Foster, tax partner at Frazier and Deeter. Welcome. We’re thrilled to have you guys here to share stories, wisdom of everything you all do to leverage your in and out of business within your own organizations to get us started, let’s start with our guests. Learn a little bit more about them. Gloria. Oddly enough, you began your career in accounting as well. So let’s hear how you made that transition from accountant to Nothing Bundt Cakes.

Gloria Mattei: For Nothing Bundt cakes, right. So I started, like you said, my career as an accountant. I was a CPA, and I started in the auditing world. I was auditor for the Office of the Comptroller of Puerto Rico. And then I, I wanted to be in one of the big six companies, Right. Doing tax and auditing. And the opportunity came for telecommunications company that was looking for bilingual accountants. And so I had the opportunity to interview with them. And it was actually a company that was the legacy company of what today is Verizon. It was called GTE, and they were looking for bilingual individuals for their international operations. So that’s how I ended up in the United States, from Puerto Rico to the United States as an accountant, as an auditor in taxing and all operational for all their international operations and also domestic. And so from accounting, I was there for about five years in the accounting world doing new business initiatives and everything that was telecommunications based. And in all honesty, I loved accounting, but I got tired of the taxing and the closing and the closing months. Every you know, in one of the closing flash meetings that we had, they were talking about that we were losing revenue in one of the cell towers because we were losing records. And I’m like, Oh my God, I need to learn about the business. I want to know what the business is about, not just the numbers. And so I did a completely 360 degree and there was an opportunity on a new team that was being developed for telematics.

Gloria Mattei: So remember, OnStar and General Motors. So I jumped into that team completely away from accounting into building that network and doing the operations of that network. And so I was there for 16 plus years, and I was traveling all over the United States in different OEMs, etcetera. And then I was in San Diego doing one of my trips to one of the OEMs, and my friend invited me to a nothing bundt cakes. And I said, What’s that? And he said, I’ve never had nothing. Bundt cakes. It’s like, no. And so I said, I don’t know. I’ll go with you. I don’t like cake. And so I went, I saw the bakery and I was like, Oh my God, this is the cutest thing. It was in San Diego. And I tried a cake and I was like, Oh my God, this is amazing. So I asked him, Is there anything like this in Georgia? And he’s like, No, I know them from Dallas and they do super well. And I said, Oh, that’s very interesting. And then he brought home like a bunch of cakes with him. I was like, What are you doing? And he’s like, I need to bring this for gifts. Everybody loves them. So anyway, I came home and I told my husband, Hey, I think I found something else I want to do. And the reason is because in the back of our mind, I have two kids, but my oldest son is in the spectrum. He’s autistic. And so I knew that corporate world was going to be hard for sure.

Gloria Mattei: So for some reason we had in the back of our head, we got to do something on our own and see if it’s that platform for him. If it’s not a platform, at least we can prove if he can work with us that he has a value in society. And so that was the was in the back of my mind about, you know, stepping out of corporate world and doing this. That’s excellent. And so the first reaction was, you’re crazy. You don’t bake, you don’t cook, you don’t do anything right. And I said, that’s true. I don’t do anything. I always travel all over the place. So it just ended up being serendipity. And we just left the conversation there and I. Was actually moving to a new house. And my friend that introduced me said, Hey, somebody took your idea. And there’s a store opening in Sandy Springs. And I said, Oh God, I want it to be the first bakery in Georgia. I said, It’s okay. I can be the second one. And so he actually brought cakes to my housewarming party. And so when my husband saw the reaction on everybody’s face, he’s like, Is this the place you told me about? And he’s like, Yeah. So we lost the opportunity of number one, we got to be number two. And he said, It looks like you’re into something. And so we started researching and the reason why I ended up owning a Nothing Bundt Cakes.

Andy Williams: And here we are.

Gloria Mattei: And here we are. Now I got number one and number two bakeries in Georgia.

Andy Williams: Yes, that’s excellent. And over the course of time, you ended up acquiring Exactly first one. Yeah, that’s that’s such an amazing story to me, just on so many different levels. Just simply one being an accountant and then transitioning all the way and turning on a very different side of the brain.

Gloria Mattei: It’s completely different side of the brain. I remember that when I decided to study accounting and be a CPA, what I had in my head was what my first accounting professor at college told me. And it’s like, if you’re an accountant, you can own your own business, you can do whatever you want. And so that’s what actually inspired me to go into accounting. But never in my life thought I would own my own business. I was corporate hard core, so that was a completely out of nowhere.

Andy Williams: Excellent. Well, does that make you corporate hard core at Frazier, or is that where where we land? Give us give us some of your background, Matthew. This is a this is a tough opening act to follow here because mine is much more simple.

Matthew Foster: Um, yeah, I mean, I’m I’m a tax partner at Frazier and Deeter. I’ve been there for 15 years, so unlike you, I am from Atlanta. I’m from this area. Actually, I’m from Dunwoody, right where we’re sitting right now and have both of my degrees from Georgia State. And I, I remember the summer of oh eight very clearly. I left the school in June of oh eight and then or no, in May of oh eight. And I walked into the doors of Frazier and Dieter in June of oh eight, and I haven’t left since. So unlike you, I am a true walking accountant. It’s just the same as last year, every single year. But no, I’ve greatly enjoyed the the time I’ve spent here. And I mean, it’s it’s why I’ve decided to become a partner here and stay here. And it’s it’s working with individuals like yourself working with small business owners, usually family founder owned businesses and helping them to navigate the IRS, navigate the accounting side of the business because a lot of people don’t have your skill set that have started businesses and they’re very, very good at what they do. But struggle a little bit with with how to operate a business. So you’re a package that we don’t see very often in a client base.

Gloria Mattei: It’s hard when you when you build your own business and you really don’t have any background. Right. And still, as we’ll talk about it, it comes to a point in which even though you may have that background, you do need that extra help because you cannot focus on that if you really want to grow your business.

Matthew Foster: Yeah. So I mean, we’re we’re brought in a lot of the times to. Helped take over some of that for them, but also give them ideas about stuff they haven’t been thinking about, ideas about expanding or having them look 3 to 5 years out. And they’re so focused on the now, they’re so focused on next week or making payroll next week that they fail to really think about where do we want to take our business? How far do we want to take it? Or I mean, can we make it bigger? Can we expand or do we want to sell it at some point?

Andy Williams: Well, and I think you lead in with an interesting point there, is that there’s a lot more being asked of you as an accountant than than than what probably the general public looks at is we look at it very much as it’s the numbers and, you know, they’re their ledgers and this is the route that we go. But the reality is, is you’re asked to think outside the box for these people as well, too.

Matthew Foster: No, it’s it’s it’s funny. A lot of people when they when they hear that I do taxes, they think I’m just sitting there with a green visor and you’ve got. I’ve got my tent. Well, I do have my tent key and I love my ten key. But no, to your point, it’s. It’s not just looking at the traditional compliance, not just looking at the tax return, but learning about them, learning about what drives them and what can we do to help. Further what they want to do with their business. And it might not be anything that we can do, but it’s knowing people that we can bring in to help with what they want done.

Andy Williams: Know and spot on. And that’s that’s where it’s, you know, from an innovation standpoint, I think that’s I would say that’s probably where you’ve seen, you know, a lot of businesses accounting firms especially grow is you weren’t always supposed to necessarily learn and gain all that inside depth and knowledge. But the importance of that is, is what I think everyone sees now is there’s there’s a lot more that goes into into strategic thinking of how do we approach it now to transition to you from a strategic standpoint is how do you evolve and innovate and grow nothing. Bundt cakes like what does that look like, especially as a as a franchisee and, and moving a business forward, you’re really leaning probably hard in on corporate a little. But there also want you to go and innovate on your own.

Gloria Mattei: So it’s an interesting aspect, right? And again, I had the view of I got to do something on my own. I didn’t know what. Right. All I knew was accounting and corporate world. So I knew I needed some structure. So that’s the reason why a franchise kind of struck my attention. It’s like I’m a rule follower. I know how to follow a path, right? And so I need that structure. Once I have the structure, I can probably just, you know, venture from there. And it was it’s interesting, once you start your own business franchise or no franchise, you are mostly the beginning of the time just in the business constantly. I mean, labor is stuff you don’t have the right manpower, you don’t have the right team. You are just working in the business kind of. I mean, in my case, I had no experience in the food industry. I had no experience in baking, right? I just had to learn that in three weeks and then fly, Right. So, yes, they give you a structure, but you really have to come up and bring in all those skills. And for sure, being an accountant, being in a corporate world that really helped me.

Gloria Mattei: It was a huge learning curve. So it was a transition for me into venturing into the day to day operations, physically being there, not only implementing all the training that we learn, but also how do you coach your team, right? And so from an in working in the business perspective, that’s where the majority of the the action should go right? Coaching the team growing your team making sure that they can do their day to day operations so that you can transition out and then work on your business and figure out, okay, where do we go next? Right. And it’s been quite a journey from the first days of My God, we did 24 hours a day just trying to learn the operations in and out and then stepping out and saying, wait, we’re spending too much money in cost of goods, right? We have too much money in inventory. How do we lower the cost we need to make this profitable? Et cetera. Et cetera. And that’s when you step out and got to see all of that.

Andy Williams: Now, you know, staffing is a key buzzword these days, and I’m sure you all are in in different situations because I’m sure you have part time staffing that you also have, let alone full time your primarily full time at at Fraser and Dieter. But but I would suspect that that all of that still is it’s the same conversation that you’re having of how do you how are you finding these new accountants and bringing them on board? How are you finding this part time staff to fall in love with a business and want to be there, you know, day in and day out. So, you know, from a you know, I love the idea of coaching. You know, my background is in sports and sports is my passion. So when I look at something in coaching somebody, I look at, you know, how do you coach an athlete or how do you, you know, grow them from there? I think, you know, I also look at it in the business world, it works the same way. So looking at you first, first map, you know, from a coaching growing, you know, being in the business a little bit more is how do you what do you do, you know, to coach and grow your team and ensure, you know, their own success and peace of mind?

Matthew Foster: I mean, this is a huge thing that we’re dealing with right now where. We constantly are asking our staff, I mean, what can we what what is lacking? What what can we do better? And one of the things is training and coaching and developing developing is a big key word inside public accounting and probably in other career paths. But it’s in the business space. It’s we need to develop these people into becoming the next leaders of the organization into the next level. And. Covid has changed that up quite a bit for us. We did start noticing I mean, I kind of liken it back to I have two small kids and both of them started elementary school during Covid and there is definitely this Covid lag to their to their learning. We’re starting to overcome it in business. We’re starting to overcome the Covid lag as well, because when everybody left the office and we went full remote for I mean, about a year and even now we’re a hybrid environment. But that year away from our staff, our seniors, sitting outside in bullpens and not hearing the conversations between partners, between managers and just the. The overhearing highly technical conversations happening. Nobody realized how valuable just the hearing it being talked about in the open in the office was until we didn’t have the office to talk about it. So it’s it’s overcoming and learning how to now work in a hybrid environment and still impart that knowledge. This past year we did our first firmwide where we we brought everybody in to do a week long of training where you could network and not only learn technical aspects, but soft skills, leadership, you know, how to work around, you know, looking at people’s shortcomings. But they’re not shortcomings. It’s it’s, it’s strengths that are hidden and how to identify those, but also work around a big push in our firm and I think in corporate America in general is this push around mental health and being more cognizant of that in the workplace.

Andy Williams: Absolutely. I think, you know, that’s something you know, we’ve all had to check that a good bit here over the past year, year and a half. You bringing up having young kids at home. You know, some of the things even, you know, for us with my wife working upstairs, me working downstairs and kids working in the middle, you know, we kind of let things slide of, you know, who are you online with? What are you talking to? Who are you? Because we knew they needed that exchange and that interaction. And, you know, I think it just it proves your point of being back in the office matters, you know, and having that interpersonal communication is extremely important, you know, from a knowledge standpoint, but also from a just a mental health standpoint, just to sit down and have a conversation with somebody and not not necessarily about work, but just to turn it all off a little bit and take care of yourself.

Matthew Foster: Yeah, there’s a lot lost in translation when you’re over teams or over Zoom that I work, I work in the office as much as possible. I like to work hands on with with the people that are working on my clients and. A lot of times there might be some sarcasm that’s thrown around and it comes across much easier in person than it does over Zoom or over email. So. Yeah. Bringing up development. Bringing up coaching. When you talked about what’s the difference between on and in. So I was I was thinking about this over the weekend and over the past couple of days and. When I look at working, I get the two confused.

Andy Williams: I’m with you. There’s a lot in both on.

Matthew Foster: The end here. It boils down to what’s the core values of your business?

Speaker5: Absolutely.

Matthew Foster: And for Frazier and Deeter, it’s we call it peak. So it’s it’s people entrepreneurial, accessible and quality. And we live on those core values. So for our people, I mean, it’s one of our things is we greatly invest in our people and buy in turn, we want them to invest in our clients. So by working in your business on your people, it should in turn. Or is it the other way around? I think you’re right. Yeah, you’re right. Yeah. It in turn it it works on your on your business. At the same time, by focusing on the quality that you’re providing to your clients.

Andy Williams: No, I love that. And I was going to say your experience because, again, you’re you’re dealing with its younger group. Yeah.

Gloria Mattei: Completely different experience. So it was definitely quite an adventure in a different way, right? So I was lucky enough that I didn’t have to close doors because I was not considered a restaurant, so I wasn’t serving people. I don’t have chairs and tables, etcetera. So I was allowed to stay open. But then I was impacted by the fear of the employees I was impacted by. I mean, we all were like, okay, so what are we going to do? We, you know, we had big orders, we corporate orders that were shut down immediately. Okay, So how do we pull back? And, you know, you’ve got to bring down all of the production efforts, etcetera, and that’s the working on the business. And then working in the business was, okay, so how do I provide some safety to the team members that I have in here? Because I got to make sure that they’re safe, right? And and my team, you continue the coaching aspect. I got lucky too, because I have a mix. I have a mix of younger people and I have a mix of adults that some of them are maybe retired moms that are just doing something that they like to do and they don’t need the income. So I was really lucky because they were like, We’re good. We’re just going to go home and wait for this to pass. And some of the kids were also my mom and my dad doesn’t want me to work, but then I had the other ones and kind of mixing into the mental health. I had other ones that were like, If I stay in my house, I will go crazy. I cannot do this. I have to be active. I cannot. I get depressed. It’s like, Well, I’ll provide you a safe environment. We’ll put everything in place that we need to put. But I mean, we got to make things happen, right? And it’s that coaching of in good days you have and where is abundance and when there’s sales, this is how you operate, but there’s a lot of coaching. On when that’s not the case. How do you operate? Right?

Andy Williams: I know. And I think that’s great. I think, you know, the piece that that really stuck out. And you know, Matt, you had said, you know, strengths that are hidden. You know, to me, like that was a like I wrote that down as like, that’s something that’s a an interesting viewpoint to look at because too often, you know, if somebody is not successful or they’re not hitting marks or doing what they need to do, you know, you you almost look at that as a as a downfall for them and a failure. And but at the end of the day, it’s not. It’s how do we how do we coach them up? How do we build them up, how do we make that? And it could.

Matthew Foster: Be even going further. I mean, they might not be hitting the marks in the job that they’re doing, but is there somewhere else in the organization that they their skill set would be better, valuable?

Speaker5: Yeah, absolutely right.

Matthew Foster: So I mean, we have a couple people that I’ve seen go from our tax department to operations to marketing and and it’s. They do a good job. But it wasn’t you could tell it wasn’t what they were built to do. And so it was you know, if you look at it just in the lens of their their tax person, of course they’re going to fail. If you take a step back and say, well, what skill sets are they? Are they showing and is there somewhere else in the organization that would be a better fit? And we try to move people around as best as possible.

Gloria Mattei: Yeah, I think that applies to to any business, any industry. I think it’s the flexibility, but it also goes with the developing mindset, right? It’s not just about looking at what is on the outside. You apply for this job and this is what you’re going to do. It’s about you may not be hitting the mark here, but let me find where you can be and giving them that opportunity. And I think that happens in any industry. Corporate, of course I’ve seen it. But even even in this and that has been one of my biggest eye openers. I mean, I had I mean, my favorite story. I had an individual that applied for a job and he actually applied. I divide the bakery between the back of the house in front of the house, and he thought he wouldn’t the back of the house job. And we knew he had special needs. And so that’s close and dear to my heart. And of course, I offer him a job. And it was interesting. He really didn’t have the motor skills to be able to function in the back of the house. But the personality that that individual had was amazing. And the way that he talked to people and the way that he connected. I mean, going back to the values, one of our values is creating and genuine connections. So it’s much more than cake, right? It’s much more than the best product. You have to create that genuine connection with the guests that you’re serving. He was fantastic. As soon as we moved him to the front of the house, I mean, he could talk a storm and he could create those connections and he could say, and it was amazing. Nowadays he evolved. He found a job with other persons because we were able to give them the opportunity and find that spot. And he’s now apparently not a paralegal, an assistant for special needs kids in a school, which is like fantastic.

Andy Williams: Yes. And that’s great. And I think, you know, it kind of leads a little bit into the on side of things, you know, and that passion that goes into, you know, finding that passion for somebody and what that means and, you know, across your businesses, you know, having that passion or innovation or opportunity to work on your business and grow it is is always interesting. And I think, you know, the accounting profession, you know, we had spoken before is like, how do you, you know, students, new hires, how do you how do you engage someone to go like and both of you actually can answer this since, you know, with a background in accounting is, you know, how do you turn somebody’s brain on to to go like, this is where I want to be, You know, how do you how do you get them to find that passion of, you know, you’re fighting the marketers of the world, you know, with, hey, we have fun and we go out and we entertain and we do this, but at the end of the day, you all are doing a lot of those same things and you’re engaging in the same way. So how do you how do you get people to see that accounting profession as this this place that’s evolved and grown to be be more?

Matthew Foster: So it’s interesting you bring that up. I’ve been in I’ve been talking with the head of the School of Accountancy at Georgia State, and they’re having this issue right now where there’s not big enrollment into account the accounting program anymore. And it’s it is we’re seeing it in the profession. I mean, we’re seeing it in the industry that we’re seeing less students coming out of the school system. And so we’re having a shortage of first years coming into the profession. And what is the issue here? I mean, that’s the thing. And it boils down to or this is my take on it. I don’t know if it’s right, but this is what I’ve been thinking for a while is accounting in general. I mean, it goes back to what do most people think about when they think of accounting? They think of, you know, in a suit and a tie. Very long hours, never see light, always behind a computer or now always behind a computer, but very boring. I mean, dealing with the IRS, Who wants to deal with the IRS? Nobody wants to. I don’t even want to. But very boring career. Whereas. I mean, it’s there are boring times. I think anything that you do, there are boring times if you’ve done it for long enough. But. It’s also a different we have a new generation of leaders in the accounting space that we need to show the students.

Matthew Foster: We need to show younger individuals out there that the days of, you know, grinding, grinding, grinding are I mean, it’s starting to slow down. I mean, it’s still there. There’s busy times. There’s slower times. But we’re not just people in suits and ties. I mean, we all have personalities. We all have lives outside of of accounting. And we we it’s not just sitting down, grinding for ten hours a day and then going home and doing it all over again the next day. It is working very closely with business owners, getting to know them on a personal level so that we can help them with other needs, not just filling out their tax forms. But it’s it’s trying to get people to see because a lot of the older professionals in the in this industry where the. The long hours and the never seeing their kids baseball games or something along that as a as a badge of honor, which is not what anybody wants to hear anymore. And in fact, I don’t like I am very clear with my team. I’m like, Hey, my girls have cheerleading tonight. I’m going to see them cheer. Like if you have kids that are doing something, we’re doing this for our family. But why give up seeing your family grow up just to do this?

Andy Williams: No, that’s and I love that. I know. I, you know, made it a point. And, you know, my father was in sales, but he was also able to be home a lot of afternoons when I still got home. And and that’s definitely rubbed off on me of wanting to make sure I was around and being around and, you know, so I think that’s extremely important. And I think it’s important for all businesses, not just it.

Gloria Mattei: Is, but I think it’s what you just said, right? It’s about them understanding what is the value of what they’re bringing to the community in a way. Right. Because it’s like you said, accountants are not just about the numbers and the taxes and just crunching the numbers from, what, February through April and if you’re in corporate the different time frame. But it’s about helping that business owner finding an exit strategy or where do you get the funds to do that growth that you need. And those and I think those are exciting times, but it’s a misconception. I agree. Yeah. I mean, because my first indication when I told my kids my story and I was an accountant, you were one of those boring people that. Okay, you know, but but it’s much more than that. No, absolutely. But I think it’s in industry, of course. I mean, the majority of the my younger adults, of course, they’re coming just to do a summer job or they’re coming to do an after school job, etcetera. But I mean, the is much more than that is they can get a lot more than just, you know, learning how to do a pose or whatever.

Gloria Mattei: The majority of my kids that come in and it’s actually very rewarding. They come, they come super shy. They barely answer the questions in the interview. And then when you put them in front of the guest and they start talking and I mean, you see them progress and how and how they grow into college and you and you see them coming back and asking for references and it’s like, Hey, would you tell them what I did at the bakery and the connections that I made? And I went with you and I talked to people because those are skills that they are going to need wherever they go, right? And when I bring people into the bakery that I see a potential is if you stay with us, you can do a growth and it doesn’t matter. It doesn’t need to be a bakery. I mean, the tax I mean, the skills that you’re going to learn are going to work with you wherever you go. Right?

Andy Williams: Well, and I think I look at it as they really they really become the face of the business. It’s not, you know, it’s these, you know, young children looking for part time jobs that are you know, they become the face of of the business. So you have to kind of share all of that knowledge information and get them to a point to to be comfortable in their skin and show that compassion.

Gloria Mattei: It all goes to the coaching and the developing right. And I think you need to be honest with them. This is and it’s also about the values, right? I don’t think if you have any values in your business, then it’s very hard to to communicate this and get this in their heads. But for us is, you know, servant’s heart. I mean, that’s what you’re here for, to serve the community in one way or the other. Spirit of a champion. Things are going to get hard and it doesn’t matter the industry again. Right. And so it’s that spirit of a champion. You’ve got to get through it. And it will be it will be fine. You will get through the other end. Right. And and genuine connections. One of the many things again, I was in corporate world and I was in the crunching numbers all the time. And one of the things that I never did was be out in the community and outreach at the community. I, you know, yes, we had the the the contributions to, you know, donations that you did that were matching by the company and all of that. But being out there in the community was not something that I did a lot in corporate world. And that was one of my biggest rewards as I stepped out. Because, I mean, who moves you as a business owner? The community.

Speaker5: Community. Yeah.

Andy Williams: Yeah, no, for sure. One last kind of question. We, you know, I don’t want to keep keep us all here for the afternoon because we could go round and round and chat even further. But as. You know, industry leaders in your respective spaces. What advice would you give to others as to, you know, the how do you balance, you know, not just work life, but even, you know, the in and on business or, you know, balance, you know, all of this moving forward. What’s the what’s something, you know, a little piece that that we could share of how do you balance, you know, working in an on business specifically, but even more broadly, because we’ve hit it a number of times, how do you how do you balance all of it, life work, you know, live, work, play, You know, how do you how do you balance all of that? What’s the what’s that piece of advice you’d give somebody, somebody young that’s that’s listening to us today.

Gloria Mattei: So so I go back to I think you have to step back sometimes and and have a vision of what you’re doing. In my case, it’s super easy to go in because I’m a control freak and I want to make sure that everything is perfect and I’m a perfectionist. But in my case, it’s really hard to when I go in the bakery, I just want to have hands on, right? But I have to be very conscious and have the vision of stepping back saying, Wait a second, I am not helping them in any way. I’m not developing them if I do this right. And I think it’s a progressive, it’s a journey. In my case, as a small business owner, you are maybe 90% in at the beginning of your years and then you have to progress eventually to be more, I would say 80, 90 and 10 or 20 in. Right. But it’s it’s definitely the vision of for me is stepping back and I’m like, okay, how am I going to develop them? They are the ones that are going to carry the torch either in my bakery or somewhere else. And if I do, then then I’m not developing them. And I think that’s the key in my case for me is stepping back. Wait a second, I that’s not where I need to be. I need to be developing them so that they go to their next level.

Andy Williams: That’s great. That’s great.

Matthew Foster: Matt Yeah, I mean, I would agree with that. I think it’s the on comes before the end. I agree. I mean the on it boils down to I said it earlier that I mean it has to be your core values. You have to decide what are the core values of your business, make sure that your team knows that and they believe in those core values also, because if they don’t believe it and they don’t show it, then the end is not going to it doesn’t matter. So, I mean, they really feed off of each other, but I mean, the whole work life, the whole balance of the whole, all of it, that’s a tough one. I mean, it it takes years to practice to learn. I was telling my girls the other day, it’s like my my youngest, it’s, you know, sometimes something’s hard. You have to practice at it before it becomes easy. And when it comes to balancing this and I mean, I’ve been in this in public accounting now for 15 years. You have to know your you have to set your own limits. You have to set what is important to you and what is your in end result that you want to achieve and set that firm and work towards that. But don’t try to work past it. Know when to stop. Otherwise, if you don’t, then you are going to just 100% dive into work and life is just going to leave. And I mean, I learned it a hard way several years ago, but over the past several years, I found that I found what I wanted to achieve, and I’ve just been working towards that. And it has changed dramatically the balancing act that I’ve been doing.

Andy Williams: That’s great. You know what I love said just to kind of wrap this this up in a little bit of a bow here for all of us, what I what I took most out of this was the on the on before the end. I love that. You know, I think that was great. Like it’s such a unique perspective to look at it, you know, in regards to that fashion. And you know, and, you know, the key words and phrases and things that I heard throughout, like passion really is what it boils down to. Just a, you know, a passion for not just, you know, your business, but for all those involved. You know, I love the story of the young gentleman who just started out in the back and then works, as you know, works his way to the front because he really could connect and bring it to life a little bit. So it’s it, you know, is great to hear from both of you all. You know, that’s going to bring us to a close here today on in and on business. I want to thank both of you all for being a part of the Sandy Springs Chamber. We’re grateful for you all and your businesses and our community. You know, we appreciate your experiences and expertise. I want to thank the team at Business RadioX for hosting us and taking care of us here today and all of our partners and their continued support. I hope you enjoyed your time with us and we look to see you next month.

 

Tagged With: Frazier Deeter, Nothing Bundt Cakes

Kimberly Stark with The Flourish Consultancy

August 16, 2023 by angishields

Kimberly-Stark-Feature
High Velocity Radio
Kimberly Stark with The Flourish Consultancy
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The-Flourish-Consultancy-logo

Kimberly-StarkKimberly Stark, CEO and founder of The Flourish Consultancy and prolific leader, has created one of the top California based, professional and personal development education companies. Kimberly’s B.S. in psychology coupled with her own life altering story of overcoming, spurred the innovative information curator to construct a highly developed program bridging the gap between conventional education taught in schools and the tools needed to handle day to day stresses and obstacles in order to “successfully adult.”

Kimberly seized the opportunity to expertly fill this space for others, by taking her course to market as an employee wellness program. The Flourish Consultancy reduces measurable costs to organizations as seen through attrition, absenteeism, lower productivity and increases overall employee satisfaction, productivity and wellness. The Flourish masterclass adds value to organizations who understand that supporting their employees is the ultimate path to profitability and has been credited with changing the trajectory of lives for the better.

The Flourish Model was born based on real world experiences and scientific evidence supporting the bolstering or rebuilding a life in a short period of time. Kimberly works with a wide range of organizations from school districts to life insurance companies, the hospitality industry, restaurants, and more.

In addition to her program, Kimberly provides employee wellness programs, Social Emotional Learning (SEL) for adults and educators, and is accredited to provide CPA continued education hours, giving each person the agency they need to redeem and redefine challenges while creating systems that support future individual and organizational goals. Kimberly has worked with thousands of people, educating them on the cutting edge teachings of the Flourish Consultancy. Kimberly is a respected philanthropist, community leader and lives in California with her four children.

Connect with Kimberly on LinkedIn and follow The Flourish Consultancy on Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: [00:00:14] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast CEO and founder with The Flourish Consultancy, Ms. Kimberly Stark. How are you?

Kimberly Stark: [00:00:34] I’m good, thanks for having me, Stone.

Stone Payton: [00:00:37] Well, it is a delight to have you on the show. I’ve got a ton of questions. I know we’re not going to get to them all, but I think a great place to start would be if you could articulate for me and our listeners mission purpose, what you and your team are really out there trying to do for folks.

Kimberly Stark: [00:00:55] Sure. So. I. When I entered adulthood, I noticed that there was a gap in the education between what we learned when we were young. And I have a college degree and what it actually takes to successfully adult. So for about 15 years I had this idea of a life skills class. Like what are the things that we really need to know in order to build a successful adult life moving forward? It existed there for, like I said, probably 10 to 15 years, but I decided to take it to market in 2020 as an answer on how do we build true strategy through the adversity that we all face as an employee wellness program. So that is kind of the background. We have two different ways we speak about it. Our clients are our buyers, our corporations or school districts. And so for them we speak to it in essence as increasing profitability through preemptively providing education to your employees, increasing engagement, increasing wellness. But to the end user, it’s a true personalized strategic plan through adversity or just leveling up your life. But it’s not just like a hang in there. You got this, but providing some true tools and strategy in order to build a successful adult life. And it turns out in the long run, it makes a company more profitable as well.

Stone Payton: [00:02:26] Well, it’s got to be it must be incredibly rewarding work. What what at this point, are you finding the most rewarding? What’s the most fun about the work for you these days?

Kimberly Stark: [00:02:40] You know, I guess both. It’s sort of like most entrepreneurs and a lot of your listeners, you like something, so you build a business around it so that way you can keep doing it. I mean, I’m sure you’re a perfect example of this. You like interviewing? You like talking about entrepreneurship. You’re great on the radio, so you build this company around it so you can keep going. And I’m no different, right? Like I am a total nerd on personal development. I love it. It’s all the books that I read. It’s my favorite conversations. I love increasing wellness. You know, it’s always been within me to help people. And as I look back in my life, what I wanted to do with my life was always in that vein, but it was always according to what I what options I knew at the time. Like so for instance, when I was younger, I wanted to be a missionary because that was like all I kind of knew on how to help. And then it became a social worker. I had a social work degree and then in college it turned into a psychology, and I wanted to be a clinical psychologist. And as my kids were little, I started Moms group. So it all sort of was that same thing. And now the work that I’m doing is also from that same mission of wanting to help in any way I can and take the stories and the adversity combined with my education and continual learning, and then package it to help others build their own lives and navigate the adversity that they face. Because we all face it, it’s just going to look differently in each of our lives. So if we can provide some true, like I said, tools to do it, then we can make the entire, you know, kind of culture leveled up.

Stone Payton: [00:04:26] So let’s do let’s dive into the work a little bit and we’ll pick a scenario. Maybe you have a client scenario or we can devise one, but I’d love to hear. I’m particularly interested in the early stages of a relationship with the organization that you’re serving in that way. And then maybe what some of the work looks like on the ground with the with the people who are actually going through the the process.

Kimberly Stark: [00:04:50] Perfect. Okay. So we have a couple of different verticals. And I’ll just tell you this part, but we have a couple of different verticals. We have corporations, so like corporate for instance, like Mutual of Omaha or somewhere in that vertical. Then we also work with school districts and so we have an education space. We also have CPAs is another vertical, so they get their CPE units. We work with hospitality, so like restaurants to help their staff. But really, so depending on the organization, the contract looks a little bit different. But we’re doing the same thing. The class itself, it’s an eight module master class and it is offered to the employees within that organization. So let’s just say, for instance, a company, one of your listeners decides to work with me. We reach out and then we’d work with them on what is the best way. So think of it as like professional development or an employee wellness program for their employees. We can offer it in a couple different structures. Typically we do once a week for eight weeks, 8 to 10 weeks in a one hour zoom and during, and I’ll let you know like what the content is. But sometimes we’ll do a half day sort of retreat style deep dive with four follow up zooms. Sometimes we’ll do two half days, but that’s essentially what it is. It’s about 8 to 10 hours of content and we can structure it in whatever makes sense to the company.

Stone Payton: [00:06:14] I got to believe that the employee, the people who are going through this process, if it’s framed properly and I’m sure not only do you frame it properly, you probably coach and guide your client in how to frame it properly. It’s got to be received as a true benefit. My company investing in me. Is that accurate?

Kimberly Stark: [00:06:33] Yes. And oh, what’s so amazing to live in the time that we live is that always we’ve always probably had this intuitive understanding of a connection between the well being of your employee and the profitability of the company. But that wasn’t always a culture, right? It was a culture before. It was like, leave your personal life at home. We don’t talk about that here. Like just man up and you know, that’s what it is. But the well-being of the employee has always affected company, bottom line, always. It’s just now that we’re talking about it now it’s really cool is we have visionary forward thinking leaders that are on the front edge of this who are preemptively wanting to support their employees through a lot of different ways. But ours is specifically through a wellness program, through an education or a class. And you have these managers who want to have these really powerful, productive wellbeing conversations with their team but don’t know where to start. And that’s where we can come in and say, Hey, here’s this environment for a shared language and here’s how to start these wellbeing conversation conversations. That will actually level up your engagement, which then levels up your profitability.

Stone Payton: [00:07:44] Yeah. And that kind of engagement can it sounds to me like it would prepare the ground for transitions. I’m from the change management world a long, long time ago when I had black hair. And I know that, you know, managing the human aspects of change was every bit as daunting as the technical aspects of a merger and acquisition. You know, any of that, I would think it would really cultivate the ground and equip your people to to whether, you know, the the challenges of change, but also make them much more productive. So the content let’s do a little bit of a dive into the content. Um, I don’t have the work ethic or the intellect or the pedigree to design a curriculum like that, but I would think if I were, I might want to approach topics like mental toughness or resilience or, you know, kind of getting outside of your normal pattern. Are those some of the kinds of things that you attack?

Kimberly Stark: [00:08:39] 100%?

Stone Payton: [00:08:40] Okay.

Kimberly Stark: [00:08:41] Someone wants to. So what leaders right now need to focus on almost more than anything is how to build, how to relate, how to build within their company, and also how to relay building true strategy through adversity on the back side of Covid and the tail end. And even just when helping people get through their lives. What’s the strategy behind it versus just a you got this or keep your chin up. So that’s what we’re providing. And also when people just want to level up their lives, they often or hit some sort of crisis or trauma. The problem is you don’t know where to start. So what we want to offer is a plan, is a strategic plan. So with, for instance, the content that you just mentioned, instead of just like a kind of weekly drip of it without a plan or somewhere to frame, we give them a framework. So that way when they do get these little bits of knowledge, they’re somewhere to hang it in an actual process. So let me walk you through that process. So at the very core of. Resiliency is a shift of perspective on hardships themselves, is understanding that the stress that comes at us or the adversity that comes at us, if we are willing to shift our perspective on it, can be utilized as a catalyst to not only wisdom or growth or expansion, but ultimately your greatest strength potentially. So really getting that mindset dialed in and starting to look at stress and hardship and adversity as a invitation to growth and giving the tools on how to do that.

Kimberly Stark: [00:10:23] So that is the first step in the Flourish model. The second step is agency. And you mentioned transition. Well, let me back up is agency. So it’s yes, your hardships can be redeemed. What you walk through, that’s challenging, you can use that for it, but you are the one that has to do it. So if you’re holding anyone else responsible, like it’s not even in your best interest. So really taking ownership. So in this module we talk about how do you navigate fear, How do you make yourself keep going even when you’re terrified? How do you navigate and build a true roadmap through change? So you were just talking about change management. In this module, we offer a shared language on a roadmap through transition, because the scariest thing about transitions is the uncertainty. But if you know, and this is based on the work of Dr. Virginia Satir, but if you know that every change, every transition has six steps along the way, and now you have the language to be able to identify that step those steps. So when you’re in the middle of chaos and what feels like chaos, you have words to it. And you know, well, you’re right on track. It’s a really uncomfortable part of the process. But we can now identify it, have some shared language. You can talk to your team about it. It’s helpful because it’s no longer uncertain. You can kind of a bridge. So shift your perspective on hardship, own your agency.

Kimberly Stark: [00:11:45] The next one is Imagine Forward. This is where we pull in a lot of the data around vision. And we we talk about something called strategic foresight, which has been used in the military and then in business. And answering this question of typically people think of. Making wise decisions moving forward. You pull from from experience, right? That’s how you know what to do next as you look at the past. But what happens if you’re in a situation where there is no previous thing to pull from? What do you do now? Well, there’s this thing called strategic foresight and creating these imagined worlds. And starting there, what happens when you start in this imagined world is you get past it. Number one. It can also build some strategy. And when maybe you haven’t gone through something before, but it also pushes you through any self-limiting beliefs you may have. Maybe you don’t have a blueprint of anyone and your family who’s who has gone through this. You don’t see yourself as that way. And the imposter syndrome. So we work with our clients through this process of strategic foresight and imagining the best outcome on on the other side of this adversity or change or whatever you’re trying to do. And you can do that on a micro level in your own life and ask yourself, what’s the most beautiful world I can imagine, both with my health and my relationships and my home, but also on a business level. So those are the first three steps.

Kimberly Stark: [00:13:13] After that we hit mindset. So that’s what you were talking about really. But it’s not just growth versus fixed and operating out of a growth mindset. We talk about what that is and how to do that. But before we do that, we need to be aware of the thoughts that are even going on in our head. And so we dive really into being aware of your thoughts and potentially the the lenses through which you’re seeing and experiencing the world. That number one, you may not even realize you are and number 2nd May be false. They might not even be real. And here you are operating. And it’s not even like a real belief, you know, it’s a belief you have, but maybe it’s not a real thing. So then and then switching those out and choosing the beliefs that serve you and move you forward and give provide resilience like resilient mindsets versus mindsets that might stunt your resilience. And then the fifth one is systems. So if your perspective own your agency, imagine forward, check your mindset and then set up your systems. And in the systems one, we talk about automating the fundamentals and and all of that, but we also pull a lot or push into identity and the role of identity, the role that your own self identity plays in the efficacy of wanting to change your habits and why you need to start kind of with identity on the front end of changing your habits versus changing your habits and waiting for your identity to catch up.

Stone Payton: [00:14:42] Well, I’m delighted to learn that you’re able to do this with a medium like Zoom. It strikes me that that gives you a lot more flexibility and the ability to reach people. You might it might find it difficult to reach otherwise, at least in a timely fashion. I am a little bit curious, having come from the training and consulting world a long time ago, what the mechanism for the what happens after you kind of bring these conversations to the front There you have you must have discovered a way to really let people chew on them, do some skill practice. Can you speak to that a little bit? You know, I’m just and I’m asking, gang, if you ever want to get a bunch of free consulting, get yourself a radio show. You can get just about any answer you want. But I am genuinely curious of how you can kind of really get beyond just the the information sharing piece of it.

Kimberly Stark: [00:15:43] Sure. And you are correct. I am purposeful in that I don’t want it to just be a I mean, hopefully our clients find it entertaining and fun, but I want to really create change in both their lives and the companies that hire us. So we found a couple pieces that work well for that. So yes, the model of the class is a content or live teaching either through Zoom, we have we have national clients, we have international clients. So those are done by Zoom or in person if they’re more local or a combination. But yes, there’s content and then there’s a reflection time of them answering some sort of we call them requirements, but the exercise of answering the question or applying the content specifically to themselves and then a sort of turn to your neighbor piece and let’s chat about it and like share out, right? So that way you’re, you’re, you’re connecting with your team, your colleagues in a way that is different than like a happy hour or a giving, maybe a giving back, which I support both, but it’s just another tool that you can use.

Kimberly Stark: [00:16:57] But there’s a there’s it’s like an invitation and say, Hey, we’re going to talk about this right now, where I find. The most success with our clients is to have an internal champion or an internal leader who is who has a leadership role within the organization but is just as willing to be vulnerable and show up and tell their stories and tell their failures that they’ve turned into benefits and say, Yeah, I felt imposter syndrome too, or any of those things. Because what that does is they’ve now modeled to the team that this is an environment where we’re going to talk about this and you can feel free sharing as much as you feel comfortable, but that your story is only going to be a benefit to the greater team because it shows humanness and it shows, like I said, a vulnerability and a willingness to learn and a growth mindset. And those are the clients that I have essentially the most. So much so, so the most success with so much so that now I make sure we have that sort of person in each of our courses.

Stone Payton: [00:18:09] I bet they learned so much from each other and find and are able to help the other person identify strengths and strategies. This peer to peer is the phrase that comes to me, but this this a peer to peer learning, like learning from each other. I bet they learn as much, if not more, from that than they do just the original content dump. Right. That’s just almost a catalyst for that, isn’t it?

Kimberly Stark: [00:18:35] Yes, because things content comes alive. I mean, there’s definitely content that you hear or it’s education. So there are things you hear where you’re like, oh my gosh. And the lights go off, you know, go on. And and it really hits. But there’s a different level that hits when someone tells their story and someone says, Here’s an example of when this content meant something to me or, Oh yeah, I know what you’re talking about because this happened to me. And it almost like, I’m not kidding you. I know it’s in it’s at work, but it ends up being this really powerful. Energy connectivity experience that happens that ends up changing the dynamic. And now the data show that A when a person conveys how they feel about their life and their overall happiness, you know, you have kind of like the main buckets, your work, your relationships, your home, how you feel in your body, all of that. But the number one contributor to how happy, how people convey, how happy they are is their career well-being. And one layer below that is the second thing is the how they feel about their manager. So when to answer your question before of like, why am I doing this work if I’m trying to genuinely increase people’s well-being? I decided to take it to market as a corporate wellness program versus just, you know, versus coming a coach because career well-being and how you feel about your manager are the two biggest contributors to how someone feels about their life. So if we can increase their how they feel about their career and their career well-being and their engagement and feeling seen and heard and start there and then we can upskill, upskill bosses to coaches through this, also education, and then we can deliver this education that helps people apply and build true strategy in their personal lives. And we can make a lot bigger impact.

Stone Payton: [00:20:45] Well, I love the focus and I’m particularly enamored with the the mechanism or the process. It just occurred to me and I feel like I’ve experienced this at various points in my life when I’ve taken a stab at self-development, how much I’ve gained if we spent that one afternoon, like trying to help Bob or Mary like like it was, it was so valuable for me, right? Like I learned I took a lot away from that. I love and I can it makes all the sense in the world to me that there would be an X factor and it would be so much more productive and powerful. And it sounds like you’ve pulled this off. If leadership isn’t just writing the check, but they’re diving right in there with you. They’re being vulnerable. They’re learning. They’re sharing. That’s wow. You’ve I think you’ve cracked the code on this thing.

Kimberly Stark: [00:21:35] Well, that is how you make for an impactful leader in the sense that I mean. I, I say this carefully because clearly there are a lot of different facets to being a great leader within an organization. You need to know what you’re doing in order to lead the company forward. But this the increasing if you’re looking to increase profitability, engage employee engagement and wellbeing is so tied to profitability like we’re talking an increase in 20%. So as a good leader, why wouldn’t you, number one, start there? And there’s there’s 20% increase in profitability right there. But. But even taking it further, people want to work for you. People will will get to the point where they’re where they’re wanting to come to work and work for you regardless because they feel that you’re prioritizing their health and they feel seen. They feel like their work matters. You’re going to have a much better retention rate and so you’re not going to lose money in needing to train people over and over. And leadership is changing. In the in corporate America from the sort of dominant role. People just have less respect for that now, like in a dominant domineering role. And it’s coming more and more conversation around servant leadership. And essentially what what that’s doing is, yes, you have to know what you’re doing and you have to know how to lead people, but you’re coming at it from a different position. And this tie to vulnerability and a tie to a willingness to see your mistakes and then change them and learn and grow and model that to your team only makes for not only a much healthier environment, but a more profitable one.

Stone Payton: [00:23:32] That is an impressive stat. 20%. It would it would be one of several compelling things about this whole conversation for for me, how does the whole sales and marketing thing work for for a firm like yours? Is it as simple and straightforward as an ROI conversation or do you ever find that some senior level execs embrace the conversation a lot quicker and a lot better than than others? Do you do you have to get out there and market? Like how do you get to have the I got to believe if if someone in leadership has this conversation with you, I’ll bet they’re writing a check. But like, do you have to do some sales and marketing stuff to get here?

Kimberly Stark: [00:24:12] Yes, good question. That’s a really good one because it is changed over the last three years since I’ve taken this to market in 2020. There was well, I’ll say like for the business owner standpoint, right? So when I when I took it to market because my mission as we go back to, is that all may flourish. This is the mission. I get up and I’m serving every day that everyone has the opportunity to flourish. And I’m helping that mission through education and mindset shifts and essentially mine train the combination of content and mind training. So when I took it to market my pitch to the the people I was pitching was, Hey, don’t you want to increase the wellbeing? How can you support your team through the pandemic on this true strategy, through adversity? What I found was that what I was selling was the impact to the end user versus selling the Y to my buyer. So my buyer is the company. And sometimes, ideally, I mean, right, Ideally the people you’re pitching want the well-being for their employees, but that isn’t especially at that time there was not there was definitely like an Avatar executive who did not want to have these types of conversations at work. And it was very like, that stays at home. So now fortunately, that’s shifting. But regardless, you do have to you know, if you’re pitching the CFO, if you’re pitching a company that has shareholders, the conversation I lead with to those hearers of the conversation is increasing profitability.

Kimberly Stark: [00:25:54] We increase profitability through boosting employee engagement and wellbeing and the data show that you need to do both. So the let me let me back it up for you. Career well-being is the foundation of a thriving life, right? And so let we talk about it. So when I talk about I talk about in two ways. I talk about the end user, the employee who’s experiencing our class, and then also the buyer, the company who’s hiring us for this program. Okay. So from the end user career well-being they have found is the very foundation of a thriving life. So as I said to you before, when people feel the happiest about their lives, it’s most tied to I mean, of course everything’s intertwined, but it’s most tied to career well-being. Why do people feel happy about their career? Because they have high levels of engagement, and if they’re engaged in their career, they feel a few things. They like what they’re doing. They feel like their company sees them. They feel like they’re they can voice their opinion that their company values, the contribution they’re making. How do you get increased engagement? The number one.

Kimberly Stark: [00:27:02] You have a couple factors, but the number one contributor to increasing engagement is development, education. And that’s why we come in here. So we hit development. Education leads to higher engagement, leads to higher career well-being, and that’s why we start there. But you don’t get the same stats as by simply increasing engagement, the combination of increasing engagement and increasing well-being. That’s where you’re going to really supersize your stats. Now, from the conversation with the buyer, with our the companies that hire us, yes, data is showing that you can increase profitability by over 20% by increasing engagement levels. And again, how do you get your your employees engaged that they feel seen, They heard they can have well-being conversations, that we’re looking at the entire person. We’re providing some education on how to build strategy through adversity. And not only like when you hit trauma and crisis, but also how to level up your overall well-being. And we’re not just talking about like diet and exercise. We’re talking about the in the entire person. And yes, you can hit diet and exercise and make more impact in in those areas, but you’ve got to start where we start perspective agency imagination, mindset systems. Then you can apply that to bodily health, to relationship health and to career well-being.

Stone Payton: [00:28:31] Before we wrap, I’m going to shift gears on you a little bit, if I can. I’m interested to know, and I think our listeners will be too, about what passions, if any, you might have outside the scope of your work, outside the scope of what we’re talking about. My listeners know I like to hunt, fish and travel outside of doing what I do with Business RadioX, but anything in particular you have a tendency to nerd out about or go and pursue That just sort of gives you a little bit of a break from this.

Kimberly Stark: [00:29:00] Yes. So, so and I love this question, too, because whenever you ask people this question, they have like one thing. There’s just endless combinations, right? You have someone who is a CPA, but they love sewing and they cook on the side or they’re just like all these combinations that you never expect from people. So, um, well, I would say two things. Number one is that I am also a single mom of four teenagers and I have them full time. And so that takes up a lot of my life. And a lot of my focus is they’re thriving and they’re flourishing. And so that unapologetically is what I’m focused on. I also have a really great community. I’m a I’m a California girl through and through. And that I grew up on the Monterey Bay in like Santa Cruz and surfing. And now I live in Newport Beach, which is also on the water. So we I am often like for fun, it’s on and around the water, whether it’s surfing or stand up, paddle paddleboarding or fishing or boating or anything that has to do swimming in the water, beach walks. But I will also say, and this is exciting too, I am launching a second company in. I have that. I have a background in travel. I was luxury leisure for a while and then business travel and now and popping back into travel and doing high end luxury leisure, doing a high end luxury leisure travel company. And I think why I love travel so much also goes back to my love for. Individuality and people and cultures and and in the same way, I like focusing on individuals, increasing their happiness and well-being. I think that’s what I love about travel, too, is seeing all the different types of landscapes and people and how people live and food they eat. And that’s incredibly and how small our world is. Honestly, it’s it’s rewarding for me.

Stone Payton: [00:31:10] Oh, well, congratulations on the new on the new effort. We for me, one of the reasons that I have been financially ambitious for so much of my career wasn’t so much about stacking up the money, but for me, a large expression of that is freedom and a way to the way that that often manifests for me is the freedom to travel. And I really and so that’s one of the reasons that Holly and I love to travel so much. We’ll have to have you come back on and get us updated on that effort at some point, if you like.

Speaker4: [00:31:41] I’d be happy to.

Stone Payton: [00:31:43] Absolutely. All right. Let’s, uh, if we could leave our listeners with a with a few I’ll call them pro tips. Just a few things they could be reading, doing, not doing, thinking about if they would like to begin to pursue this path of their own toward career well being. And look, gang, the number one pro tip is reach out and have a conversation with Kimberly or somebody on her team. But, you know, maybe there’s something that they kind of get stimulated by hearing this conversation and they say, you know what, I’m going to start thinking more about this are few actionable things that we could be thinking about or doing to sort of begin to move in that direction.

Speaker4: [00:32:25] Sure.

Kimberly Stark: [00:32:27] I would say. Began. Okay. I would say a couple of things. It is a game changing to start shifting your perspective of hardships and knowing that as things come at, you start asking yourself, What can I learn from this? What is this here to teach me? Okay. I would also say in this process you have to be aware of, like I said earlier, what your thoughts even are. One tool to help you do this is a daily writing practice. I’m a huge proponent of a daily writing practice, and even my clients are like, What do we write? I’m telling you, just get something to write. And before you log on to your email or anything in the morning, like grab your coffee and go and just figure. Find out what’s in your head. One exercise that I use for my clients in order to do that is to take your paper and write different quadrants and write little like kind of the buckets of your life, your career, your relationships, how you feel in your body, where you how you feel about your home and your activities and your community, and get really quiet with yourself and write down what are your thoughts in your head in each of those areas. When you think about your career, what’s the first sentence that comes into your head? And we’re we’re operating day in and day out without realizing the lenses or the thoughts or the beliefs that we’re engaging with the world based on.

Kimberly Stark: [00:33:54] So first, you need to be aware of what that is. Then I would say, and when I did this in my own life, for example, when I got really clear about like what even the thoughts were in my head around these, they were awful. They were awful. I had no idea I was even engaging with the world through this like, belief system or thought or fear. Essentially, it was like fear. Right. So then turn the page, write those buckets again and answer this question. What is the most beautiful life that I can imagine? What’s the best life? I can imagine each of these buckets. But don’t just write it out and write the answers. Write it out in the framework of preemptive Gratitudes there’s a lot of research that backs gratitude and how it changes your day. It changes how you interact with the world, but write it out in this structure. I am so grateful that. But don’t just write what you’re grateful for. I want you to write a made up thing and imagine world what your world looks like. So, for instance, you know you want to up level your your physical health. I am so grateful that, like, in your most imagined world, you’re doing an ocean swim every day.

Kimberly Stark: [00:34:57] So I am so grateful that I did two ocean swims in a row in your most beautiful world, like you’re closer with your brother. I am so grateful that, like, we’ve met up twice this month. So get clear about what that looks like. And I’m telling you, like, blow it off. So in your career, if you want to write a book or whatever, I’m so grateful that I met with a publisher, but start there. And then when you do, if you’re daily writing, you’re constantly going back and looking at that list. And what happens is, number one, you’ve now gotten rid of those dumb frameworks and dumb thoughts that have been holding you back. And number two, you’re starting to dream about like, what do you want? And if you really believe like the the world is your oyster and you start there, don’t think about like how you’re going to make it happen. Just start there first, then you can. Little by little began to see little micro steps that are starting to get you closer to that. And that’s where the real fun begins. And now you know what you’re getting up and shooting for every day. You have a plan that you’ve kind of like given yourself a blueprint and backed it out.

Stone Payton: [00:36:07] I am so glad I asked. I now have a new mantra, preemptive gratitude. I wrote it.

Speaker4: [00:36:11] Perfect. Perfect. I am so grateful that. Yeah.

Stone Payton: [00:36:15] All right. What’s the best way for our listeners to reach out, maybe have a more substantive conversation with you or someone on your team starting to tap into some of your work. Whatever you feel like is appropriate, you know, the coordinates, LinkedIn, website, whatever.

Kimberly Stark: [00:36:29] Sure. So any information on the Flourish consultancy, you can go to the Flourish consultancy.com to reach out to me directly. You can email me at Kimberly at the flourish consultancy.com. But honestly I am active in two social apps or platforms and that is Instagram. I’m Kimberly. I’m at Kimberly and Stark on Instagram and feel free to DM me. I love having conversations with people who also nerd out on this stuff. I’m totally fine with you reaching out even to bring us in that way. And then I’m also on LinkedIn. I’m active on LinkedIn at Kimberly and Stark on LinkedIn also.

Stone Payton: [00:37:13] Well, Kimberly, it has been an absolute delight having you on the show this afternoon. Thank you for sharing your insight, your perspective. Keep up the good work. The work you’re doing is so important and we certainly appreciate you.

Kimberly Stark: [00:37:29] Thank you. Stone It was a pleasure. Thanks for the invite and thanks for the conversation there. My favorite.

Stone Payton: [00:37:36] Well, the pleasure is all mine. All right. Until next time, this is Stone Payton for our guest today, CEO and founder with the flourish. Consultancy, Ms.. Kimberly Stark and everyone here at the Business RadioX family saying, we’ll see you in the fast lane.

 

Tagged With: The Flourish Consultancy

  • « Previous Page
  • 1
  • …
  • 26
  • 27
  • 28
  • 29
  • 30
  • …
  • 68
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio