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Search Results for: marketing matters

Ask the Expert: Darin Hunter with MortgageRight

August 9, 2023 by angishields

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Ask the Expert: Darin Hunter with MortgageRight
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On today’s Excel: Ask the Expert, Randell and Robert are joined by Darin Hunter from MortgageRight, who shares his background in the mortgage industry and how he grew his business. They discuss marketing strategies, the importance of direct communication, and the power of teamwork.

The conversation then shifts to Darin’s TV show, recent accolades, and upcoming episodes. They also delve into topics such as the Federal Reserve’s rate increase, inflation, and the challenges faced by community banks. They discuss the current state of the housing market, affordability issues, and potential solutions.

Darin-Hunter-headshotDarin Hunter is a seasoned professional in the mortgage industry with over two decades of hands-on experience.

As the esteemed branch manager of the Woodstock, GA MortgageRight location, he is a licensed loan officer operating across 27 states throughout the United States.

Darin’s extensive experience is amplified by his recent accreditation as a Certified Mortgage Advisor, a testament to his expertise and dedication to continuous professional growth.

His deep-seated knowledge, unwavering passion for assisting borrowers, and relentless drive to deliver the best mortgage experience set him apart in the competitive landscape.

Darin’s commitment to excellence and personalized service not only meets but often exceeds the expectations of his clients, solidifying his position as a trusted and respected figure in the mortgage industry.

Darin is also the President of the Woodstock Business Club.

Follow Darin on Facebook and YouTube.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Excel Radio’s Ask the Expert. Brought to you by back shot photography and video. It’s your story. Make it awesome. For more information, go to buckshot.com. Now here’s your host.

Randell Beck: [00:00:30] Hi everybody. As they said in Poltergeist, they’re back. Stone’s with me here, co-host Robert Mason here. Hi, guys. How are you doing?

Darin Hunter: [00:00:39] Good, good, good.

Stone Payton: [00:00:40] Good. It’s a double header today.

Randell Beck: [00:00:42] Today we’re doing content. We’re throwing out the episodes, bringing in all the special guests and the superstars and the rock stars. You’d think we were a power player.

Darin Hunter: [00:00:50] I know. We’re going to be. It’s coming. That’s right.

Randell Beck: [00:00:53] That’s right. Special guest today, Darin Hunter from MortgageRight. Hi, Darren.

Darin Hunter: [00:00:57] Hi, sir.

Darin Hunter: [00:00:57] Thanks for having me in, guys. I appreciate it.

Randell Beck: [00:00:59] We’re going to talk a little about your story. But Darin, for those of you who don’t know yet, is a superstar and we’re going to get to that. Tell us a little bit about mortgage. Right and about Darren Hunter. Sure.

Darin Hunter: [00:01:11] So I am I’ve been in the mortgage game now for 22 years, so I’ve I’m like one of the old guys in the mortgage business. I’ve made it through a couple of different downturns and survived and keep thriving. They can’t get rid of me. I’m like the cockroach of the mortgage world, so I’ve been having a good time doing it. Been graduated from UGA with a finance degree and wanted to be a bond trader. That was my whole my whole gig. But when you graduate in 2002, things were changing. Things changed a little bit in Wall Street, you know, just prior to that, right?

Randell Beck: [00:01:42] So for about 15 minutes, I wanted to be a bond trader, too.

Darin Hunter: [00:01:47] So anyway, I literally took the first gig that I was offered and that happened to be in mortgages. And I just happened to you know, I understood finance. I understood how to restructure debt. I just kind of had a knack for restructuring people’s debt by taking equity. And at that time in the early 2000, we were having we were having a nice little run up in equity and appreciation. And so people were taking advantage of pulling out some money. So we’re doing a lot of refinances, second mortgages, home equity lines. And I just understood that and understood how you could take money and cash flow, how you could reinvest money and create other opportunities, whether that’s investing in the stock market or investing in real estate or whatever the case may be. And so I just was able to speak to people about that pretty intelligently and, you know, right out of the gate and just had some success. And, you know, shortly thereafter started just like most most success stories, I guess, you know, I saw that things could be done a little bit differently. And I went out on my own and was literally had a branch of the first net branching company that I got involved with, which was a group by the name of flagship financial group. They’re no longer around, but we started out of my out of my house, first house I ever bought.

Darin Hunter: [00:03:03] I had a I was in one guest room. I had another guy in another guest room. And as a couple years went on, I had people in my living room, people in my family room. And then the BellSouth guy told me that, Hey, man, there’s no more phone lines. You got to you got to get an office. So we eventually residential service. Yeah. Turns out, yeah. So, you know, we just started growing from there. And then, of course, the crash hit. And believe it or not, you know, I found that I had another knack and that was fine spotting trends. And I was able to find a couple of trends. I was licensed in 27 states and noticed that on CNBC on a daily basis, you saw campers and people flocking to all the states that were doing fracking. You know, the oil industry. You remember, you remember. I mean, you know, there was an asset bubble or a commodities bubble. South Dakota, North Dakota, That’s exactly correct. And people thought I was crazy for being in South and North Dakota. But it turned out, you know, it was kind of my saving grace. Pennsylvania, Ohio, of course, Texas. And so the oil industry, you know, oil was blowing through the roof at that time. So that was one of the only industries that were paying well. They needed places to go. They couldn’t be in campsites forever, so they started buying houses.

Darin Hunter: [00:04:12] So I was marketing to those campsites. And then I started thinking about, well, who else is paying the government? Well, we started looking at some of the different military bases that were out there in the States that I was licensed in and started marketing to them. And, you know, next thing you know, we’re doing a ton of VA loans and just kind of grew the business from there. And, you know, it was a weird time back in 2007, 2008. My parents, you know, I think my dad had lost his job. My mom was on the verge of hers. My sister had lost her job. My neighbors were out of job. I mean, it was just you know, there was a lot of, you know, high unemployment. Right. All across the board. So, you know, I was in my late 20s and I didn’t really you know, it wasn’t like a flashy guy. So and I didn’t want to flaunt anything. And we were having some success. And so I started just under the table, quote unquote, under the table. I say that I just wasn’t like telling people about it. I was just buying up real estate as much as I possibly could. And, you know, it turned out a good time to be buying. 15 years later, it turned out that was a pretty good move. Yeah, I’ll say so.

Randell Beck: [00:05:08] So this story is sounding kind of familiar to me. You know, our previous guest on our last episode was Mayo, professional football player. He and then. Then drug. Dealer. Now we got Darin, basketball player and then a mortgage agent. So basically same story.

Darin Hunter: [00:05:21] Yeah, pretty much. It’s all the same, Right?

Randell Beck: [00:05:25] All right. So Robert is a top market realtor over in Marietta and Roswell. He does a tremendous amount of business. I like to think that the video I do for him has something to do with that, no doubt about it. But but mainly. Mainly it’s his charming personality and movie star. Good looks, right?

Robert Mason: [00:05:40] Yeah, that’s all.

Randell Beck: [00:05:41] What was what does a guy like Robert need to know about mortgage? Right.

Darin Hunter: [00:05:45] So mortgage. Right. We provide value, right? So, you know, I’m not going to sit up here and I’m not going to talk to anybody and tell them how great my services are or how low my interest rate, how low my closing costs are because they are I’m going to talk about the value that we provide to you and your borrowers to how do we become a partner with you. And so that way I’m not sitting there asking you for referrals. How am I providing you referral? And it may not necessarily be handing you a deal, but it may be education, it may be the new trend right now is, is is Chat, GPT or AI and how we implement AI into real estate. And we’ve had a lot of success teaching agents, teaching brokerages on how to use that successfully right out of the gate. So again, just spotted another trend and felt like I wanted to be on the front end of that curve. So that’s how we add value. That’s the biggest thing you need to know about mortgage, right? For sure. When it comes to referral type partner, you.

Robert Mason: [00:06:47] Know, I think one of the hardest things for me to get get around these days is, is how reluctant people are to pick up their phone or answer their phones. I’ve got a lot of people in my sphere and it’s these are business hours. And you call people and people don’t answer the phone. People don’t return phone calls. You know, people are reluctant to talk to you or to meet with you. It’s like pulling teeth to get people to do their job these days. I don’t know if you’re finding that at all.

Darin Hunter: [00:07:16] So there’s no doubt. You know, there’s there’s the younger generation, I guess, you know, I’m. I’m the xenial, right? So I’m in between. I’m not quite a millennial, but the millennials definitely have that problem. And I’ve spent a lot of time educating my guys on how to. Have uncomfortable conversations and not buy. You can’t do that by text. Okay. So we always talk about, you know, your success will be determined by the amount of uncomfortable conversations that you have in life and in business. And you’re not having that conversation over the via text or via email. You’re actually picking up the phone. You’re discussing that with that person. And sometimes it’s about ripping off the Band-Aid. So we spend a lot of time on that because that’s one of my big pet peeves to just pick up the phone. Now, when I started in the business, I had to make 300 outbound calls a day. So I kind of got over that fear, that fear of getting on the phone and talking. And certainly when we brought when we bring people in, I definitely train them to to get on the phone. I don’t force them to do 300 outbound phone calls a day like I would do. I mean, that’s kind of like, you know, walking, right? You know, that’s like the old story as my dad used to tell me about walking to school in the snow. Uphill both ways kind of thing. So, you know, we don’t do that anymore. But but yeah, it’s it’s you’re on you’re on call in this business you have to be Yeah. You know it’s you try to set a expectations when you’re talking with your clients your borrowers also your your referral partners. But things happen. You know this you’ve been doing it. You said 33 years. So, you know, you got to be able to jump on things and put fires out right out of the gate and and be able to act and act efficiently.

Robert Mason: [00:09:03] I mean, because my business is linked to your business. Sure. And there’s no day that I’m. That I’m off. If I’m on vacation, my phone is still there. Unfortunately, I’m still answering the phone. Right. But I just so many of my coworkers, people that I’m around and they take the weekends off, they’ll go on vacation and they won’t answer their phone. And I get it. People need to unplug. I totally get it. But for me, in my business, if I need a pre-approval letter or if I need to know what the rates are to see if this guy’s going to qualify when I run it on my HB 12 C, I need to know the answer to those questions. Well, you.

Darin Hunter: [00:09:38] Know, one of the one of the answers to that is, is technology. You know, that’s that’s where we’ve been able to step into is use some of the some of the technology where we can if we’re not available for whatever reason there is, you have the opportunity to up to a certain level change your pre-approval letter or you have the ability to to check on interest rates. But not only that, but we’re you know, you mentioned it before. I didn’t say anything about it, but I was I was a fairly high level basketball player for a long, long time. And I’m a big team player. You know, that’s all Everything around my life is team, whether it’s my family, my office, the business clubs, the networking clubs. It’s about team and team effort and when I bring people on to my team. We’re all we all we have each other’s back. So if I’m on a town, somebody’s picking up the phone. If somebody else is picking up the phone, I’m picking out of town. I’m picking up the phone for them. Right. So that’s that’s the key is, is making certain that you have coverage. So yeah, I get that. Absolutely.

Randell Beck: [00:10:34] Woodstock Business Club was your baby, right? You started that with some of the others.

Darin Hunter: [00:10:37] Well, there was there were six of us that put it together for sure.

Randell Beck: [00:10:41] We started it as a team. Obviously, you’ve built a really good team over there.

Darin Hunter: [00:10:44] We have. We’ve got some great leadership. You know, we started as as another networking group. You know, it was one of the shall not be named networking groups. And and it just wasn’t going anywhere. There wasn’t I don’t want to say it wasn’t leadership. It just it was so rigid and it was closed. And they have their places and they have they do wonders, There’s no doubt about it. And for a lot of people and a lot of places. But what I find is no matter how closed the networking group is, not everybody is 100% loyal to that.

Robert Mason: [00:11:17] So the contributors, right.

Darin Hunter: [00:11:19] So we try you know, when we came up with the concept of the open, not the we developed the concept of it, but we implemented the concept of open networking group for the Woodstock Business Club.

Randell Beck: [00:11:31] You did it with a unique character, too.

Darin Hunter: [00:11:32] Yeah. And just energy, you know.

Randell Beck: [00:11:34] Some of the others.

Darin Hunter: [00:11:34] Just a lot of energy, not stuffiness. You know, obviously we’re in there to to to generate income. Okay. That’s that’s the bottom line. Like anybody telling you differently is, you know, I don’t believe you, but I mean, for friendship, of course. But we’re there to generate money, but we’re not going to sit there and put up numbers like you would on a you know, if you were at my office and we’re running through your pipeline, you know, we’re not going to we’re not going to go through you know, we’re not going to micromanage how many referrals you’re giving out and then putting a value to that. You know, your, your your level of contribution will rise to the top and people will see that as the way I believe. And then people will be loyal to you if you’re doing that.

Randell Beck: [00:12:20] People are getting tired of hearing me say it all the time. Stone Especially. But but you’ve built such a neat community there as well. I don’t know if Robert knows this about it, but when he says team, he’s not kidding. It’s a community effort. And the club I’m have reason to know that the club has helped people that have needed help when they’ve been in trouble. And some things have gone on and this this club has stepped in and made a real difference in some people’s lives just for the asking. Yeah. So it’s not just a networking group. It’s not even just a community group. It’s. In a very real way. It’s loosely organized, but it is a team, really a bonded team. It is. It’s a real unique environment. I like it.

Robert Mason: [00:12:57] A lot that I love that.

Darin Hunter: [00:12:58] Yeah, we’re taking it to the next level too. Now, at this point, you know, we’ve been able to we’ve had a couple of years of nice run and now we’re implementing some automation, newsletters, automated texts. Just to remind people, you know, we’ve got the websites, you know, that we’re just trying to trying to create additional value for being a member. It’s 50 bucks a year. It’s not a huge ask, but a lot of a lot of networking groups don’t charge anything That’s a cheese.

Robert Mason: [00:13:20] Dip and a margarita.

Darin Hunter: [00:13:21] For example. Yeah, right.

Randell Beck: [00:13:23] All day. And so, Robert, another surprise for Robert here. Stone and I kind of know a little bit about this, but Darren’s a superstar, Darren’s Darren’s gone national now. He Tell us about your TV show. Tell us about this hosting gig.

Darin Hunter: [00:13:36] So I don’t know about Superstar. I mean, I’ve been a superstar in my head for 44 years for sure. But but I got an opportunity to be on what’s called financing the American Dream. It’s part of American Dream TV. And there’s a couple of different arms. There’s selling Atlanta, selling Houston, selling, you know, whatever city they’re in, whatever metropolitan area they’re in, you know, selling. But those those shows are local, which is, you know, they’re great because you become a local sort of celebrity in that in that in that area.

Robert Mason: [00:14:03] The local expert.

Darin Hunter: [00:14:04] Exactly. So but financing the American dream which is what my arm is, is a national show and it airs once a month. It’s a five minute My segment is a five minutes within a 30 minute show. And you know, we we meet with it’s about community culture, lifestyle, real estate. So kind of like that 8020, you know, because we don’t want necessarily want to be HGTV. But, you know, HGTV has done pretty well, too. So.

Randell Beck: [00:14:34] Well. And this is a pretty special deal. That team that production team has got a couple of Emmys under their belt, according to their website.

Darin Hunter: [00:14:40] They do. They they and they’ve just recently picked up, I think, five tellys to his. And I’m still kind of new to it. I’m only I’m less than a year into it. So they’ve they’ve had some pretty nice accolades.

Randell Beck: [00:14:51] Those are vigorous slaps on the back from your colleagues right saying yeah that’s cool well done that’s what they are. Yeah.

Darin Hunter: [00:14:58] And they give us they give us so much freedom too. It’s really up to it’s real TV. It’s not just reality TV. It’s scripted. Yeah, it’s not scripted at all. I mean, you know.

Robert Mason: [00:15:07] It’s kind of like this.

Darin Hunter: [00:15:07] Program, right? Like when I go to a when I go somewhere, I do. I try to do my due diligence and I try to come up with questions and concepts and discussion topics. So it leads somewhere. So we’re not just wasting time out there. But, but yeah, it’s.

Randell Beck: [00:15:23] It’s excellence. Mortgage, right? Is excellence. Excellence keeps coming up all the time. Yep. And everybody else, you know, on a show called Excel, it’s almost like we planned it that way. Almost. Almost.

Robert Mason: [00:15:32] Well, I mean, when we’re talking about, you know, financing and mortgages and there’s a lot of people talking about that right now. That’s the subject of today’s environment, fiscally speaking.

Randell Beck: [00:15:44] They just hit us with another rate increase this past week, didn’t they? No.

Robert Mason: [00:15:47] I heard that they were not going to increase. That I could be wrong. You are.

Darin Hunter: [00:15:51] It was a quarter point increase on the overnight lending rate, which is not overnight. Overnight lending rate. That’s not mortgage rates.

Randell Beck: [00:15:57] That’s right. Clamping on the bank a little now.

Darin Hunter: [00:16:00] They’ve been clamping on the bank pretty significantly. It’s unprecedented.

Randell Beck: [00:16:03] Does that have to do with the Silicon Valley Bank deal or is it something else?

Darin Hunter: [00:16:08] No, this is this this is the Fed’s attempt at fighting inflation. Right. This is what their attempt is to fight inflation.

Robert Mason: [00:16:16] And raise the cost of money to fight and fight inflation, to me seems the.

Randell Beck: [00:16:19] Wrong way. It is make it more expensive. That makes no sense. It’s not going to work, right?

Darin Hunter: [00:16:24] Yeah, it’s the Fed is, you know, kind of our arch enemy at the moment, right? I mean, and unfortunately, what the Fed does is they look in the rear view mirror, they don’t look ahead, and they depend on lagging indicators to make decisions on information that, you know, you can get real time. So they should be able to make an act on real time. I mean, for example, they kept mortgage rates artificially low for too long. I mean, you can look at the charts for a decade when when if you follow inflation, the chart of inflation and you follow mortgage rates over the history of time, they they follow one another. Mortgage rates follow inflation. What happened when they kept when they were buying mortgage backed securities and they were artificially keeping mortgage rates low, They kept mortgage rates low, but inflation was spiking. So instead of stopping the purchasing of those mortgage backed securities and letting mortgage rates do what they typically do, we would have and stop pumping that money into the economy. We would have definitely not have seen as significant of an in my opinion. I can’t say without a shadow of a doubt, of course. But I mean, it should have slowed down inflation significantly. And now we’re playing catch up. And you I mean, and you see what we’re dealing with right now.

Robert Mason: [00:17:36] Well, you see the investment in the bond rate to that. It’s that’s taking a lot of these banks out as well.

Darin Hunter: [00:17:40] Oh, well, you know, interest rates go up. What happens? Interest rates and bond prices work inversely. So if interest rates go up the. Price of that bond goes down. So if that asset goes up, the interest rate goes up, then the cost is going to go down. And that’s exactly what happened to the community. Banks Right. You know, it’s a real thing. It’s called interest rate risk. And it’s mind boggling to me that nobody is overseeing that. That’s that’s that’s something that should have been paid attention to. It should have known it could have stopped a lot of this. And unfortunately, there’s a lot more to come, in my opinion. We just saw another one this past week where there was another banking failure. So it’s know just kind of really the sort of the tip of the iceberg, in my opinion.

Robert Mason: [00:18:29] Well, nobody’s talking about it. They’re afraid to talk about it because we’re already in a in a fragile economic situation.

Randell Beck: [00:18:36] They’re being and it’s.

Robert Mason: [00:18:37] Getting worse.

Randell Beck: [00:18:37] From talking about it, too, because it’s going to expose some imbalance in the bank portfolios where they’ve got.

Robert Mason: [00:18:42] And this outright.

Randell Beck: [00:18:43] Various kinds of risks that they’re overexposed to all these banks is what happened in the 80s with the fur bearing trout farms when the interest rates started going up.

Robert Mason: [00:18:49] Well, look@the.com collapse in 2000. Yeah, it was. It was. What was the.com collapse based on? Nothing. Air, No brick and mortar. Those those those companies were coming and going and were getting fed millions and millions and millions of dollars and people were buying it and people had no idea why they were even buying, me included. And I lost. So there’s a lot of that going on.

Randell Beck: [00:19:11] And inflation’s a money phenomenon. The more money you put into the system, the price is just printing money.

Robert Mason: [00:19:16] Randy, come on. It’s the federal government. They can do whatever they want.

Randell Beck: [00:19:19] There is no other outcome to that than inflation. And so now the question is trying to manage that by what do you do by the same people, by looking in the rearview mirror. That’s not a good not a good strategy, is the question.

Darin Hunter: [00:19:30] They’ll do what they want inflation, because then it devalues the debt that they have.

Robert Mason: [00:19:33] And you look at these countries that are getting ready to get rid of the dollar as the as the standard bearer as well. And that is frightening.

Randell Beck: [00:19:39] And we all know every one of our listeners knows that in an inflationary period, when you issue new money, the one that benefits the most is the first person to get the money. That’s right.

Robert Mason: [00:19:49] That’s right. And all of our listeners know where we stand to who is that? Yeah, before we get ourselves in trouble.

Randell Beck: [00:19:56] So what’s coming up on on your TV show now? What I saw you did a couple of episodes. One was with that Keller Williams agent.

Darin Hunter: [00:20:04] Yeah, that was that was one of the first ones we did, actually. So we just recently did Terminus Wake Park, which is up in right outside of Cartersville, or Emerson, really, right there at Lake Point. And and Chase Andrews is the owner of that, and he’s just an unbelievable guy. His energy is phenomenal. He’s so positive and he does so much for such for all the youth that he touches. Yeah. I mean, he’s he’s like, he really is like this father figure that’s out there showing he’s an ex pro. He used to live here in downtown Woodstock. Actually, that’s actually how I met him initially. And then, you know.

Randell Beck: [00:20:37] Pro what?

Darin Hunter: [00:20:37] I’m sorry. Ex Pro wakeboarder. Okay. Yes. So Terminus wake part is, is is a cable system on these two lakes and they have all these different jumps and rails and all the stuff. I have no idea what I’m talking about and how to do, but, but it’s really awesome to watch. And you know, the film’s really, really well and they just have this awesome community, tons of positive energy and he just does so much and he’s got a great thing going. And you know, you know, there was a lot of action going on, a lot of like suits coming in, talking to him while we were there. And so, listen, I’m just speculating, but it seems like he’s got a couple of big things in the works, but he’s got nothing but positive.

Randell Beck: [00:21:17] There’s a wake park, a wave park they’re going to build over like Buford area somewhere over that way. And the flat, big, big deal. Wave Park coming up. I talked to the developer on that a few weeks ago.

Robert Mason: [00:21:29] These are these are activities that we probably don’t want to go do. Right.

Randell Beck: [00:21:33] I think we want to try, don’t you?

Darin Hunter: [00:21:35] So let me tell you.

Randell Beck: [00:21:36] Screw up your other knee.

Darin Hunter: [00:21:38] While I was there, while I was there, there was a gentleman, his name is Leo. He he made the cut of the show that I got to see the first cut on. And he’s about he’s in his mid 70s. He was there for exercise and and it was just like, you know he wasn’t scripted at all. I just saw him. I was like, I got to interview you. You got to be on this show because we got all these young kids coming up. You know, I mean, I’m talking, you know, ten year olds up to mid 20s doing all these flips. And he’s out there. He grabs his board and gets on there and just an awesome guy, super positive again. I mean, it’s just a really cool community and he just goes out there 4 or 5 times a week to exercise during the summer. That’s awesome. Yeah, it’s cool. Very cool. It was a lot of fun. It was. It was one of my the most fun I’ve had on the show. So that was the most recent one that’s getting ready to air. I don’t know the date yet. I should know literally any day now, but it’ll be in the next week or two. And then tomorrow we’re actually filming at a this gentleman is from South Africa. He built this super successful business where they do the powder coating for all these high end and high dollar cars. He’s got a place in Alpharetta. He’s got a place in Marietta, and he’s also hooked in with Tesla. And so we’re looking forward to to checking that out and. And seeing some pretty fancy cars. And, you know, I’m not a big car guy. I mean, if I’m still driving the same first new car I bought in 2008. So I’m 15 years in on my car, well, I’m.

Robert Mason: [00:23:01] Afraid to spend money, so I’m a realtor. I never know when I’m going to get paid.

Speaker5: [00:23:04] Exactly.

Darin Hunter: [00:23:06] We’ve been down that road before, so. Yeah, yeah. So anyway, so and then then we’re doing Atlanta Motorsports, Park Speedway. It’s the one in Dahlonega. I’m drawing a blank on the name, but that’s at the end of we.

Robert Mason: [00:23:20] Have people stay at our we’ve got an investment property cottage on a lake lake, scanty and big canoe. And so we have people that come in and they rent our place and they’re they’re like racing at that track watch.

Randell Beck: [00:23:32] Watch in the fall, by the way, for the motorcycle racing documentary from us. Awesome.

Robert Mason: [00:23:37] John, is that is that where you did your that that shooting last year?

Randell Beck: [00:23:40] Some of it over there, some of it at Talladega and some of it down in Florida?

Robert Mason: [00:23:44] Yeah, that was pretty cool.

Darin Hunter: [00:23:45] So they’ve got these new condos that they built at the the park and where you can buy the condo at the garage below and then you can sort of customize the top level and like literally like a condo. I mean, there’s people make them into bars and like man caves on steroids, if you will. And then down below are like where they keep their cars and then they have little balconies and then they overlook the track. I mean, it’s just so, so cool. And we’re getting ready to go out there and film that. And there’s a drag race that night or that Saturday that we’re going out there at the 26th.

Robert Mason: [00:24:16] I think that would be so cool.

Darin Hunter: [00:24:17] Yeah, we’re looking forward to that one too. That’s going to be fun.

Randell Beck: [00:24:19] We should go check that. That’s a lifestyle deal, right?

Robert Mason: [00:24:21] Yeah, we should go look at that. That’d be good. Yeah. So tell me, what’s going to what are your prognostications for mortgages moving forward in the next, say, six months?

Darin Hunter: [00:24:33] So, you know, I’ll be the first one to tell you that I did multiple classes, multiple presentations back in November, December of last year on inflation and where my expectations were. And I should have been. Right. And.

Speaker5: [00:24:51] But were you?

Darin Hunter: [00:24:53] I should have been right. But I did not foresee the banking crisis that took place. And that’s where, you know, when that took place, you know, the amount of money that the Fed started to reprint again and pumped back into the system. You know, you saw M2, which was money supply, right. Of the Fed. So you saw it actually starting to make a nice trend. One of the one of the biggest dips we’ve had in decades. It was dipping nice very, very nicely. As soon as those banks went under in March, that spiked back up and then boom, interest rates flipped back around. So I was expecting interest rates to.

Randell Beck: [00:25:31] Is it really a crisis? We’ve had a few banks closed. Big ones. Yes. A lot of money. Yeah, no doubt. It’s a crisis for the people at the bank and their depositors. Is that really a banking crisis? I mean, it is. It’s we’re talking about a monetary phenomenon because a handful of banks went under.

Darin Hunter: [00:25:48] There’s going to be many more, in my opinion. I know time will tell, as always. Right. But it’s not it’s but it’s not that, you know, think about the payroll that’s not getting paid. The people that are that have nothing to do with these banks that are no longer going to be receiving their paychecks because, you know, a banker wasn’t paying attention to wasn’t paying attention to the risks that they were taking on with the amount of bonds that they were holding, which got devalued. And then they totally they got triggered. So so it’s not just it’s affecting so many people and there’s so many layers of people that are going to be hurt by this if they don’t do anything about it. And so, yeah, I think it is a crisis. I think it’s right now have been staved off. I think there’s there’s the potential for some significant hits. You know, we’ll see.

Robert Mason: [00:26:32] A couple of months ago, Janet Yellen was asked about inflation and she admitted I don’t really understand inflation. Oh, yeah. Oh, no kidding. Yeah.

Darin Hunter: [00:26:39] Yeah, no kidding. It’s. It’s it’s kind of sad, honestly. And they have, I think, 200 of the the top economic economists in the country supposedly, you know, evaluating all this stuff and yet they continue to make. Do you think their.

Robert Mason: [00:26:54] Hand is being forced or do you think that they’re just I hate to use the word ignorant, but come on.

Darin Hunter: [00:27:01] I think it’s above my pay grade, first of all. But I think, again, I mentioned it earlier, they’re looking at lagging indicators. They’re not looking at you know, they’re not they’re looking in the rear view mirror. They’re looking at data that’s already been that’s already been digested by the by the system. And if they were to make decisions real time, they would have a better handle on what’s happening. And so I just I think they’re using. It data that’s just late to the game. Honestly, that’s that’s really where I where I believe they’re making their biggest mistake.

Randell Beck: [00:27:33] So what leading in what are the leading indicators say what are you looking at.

Darin Hunter: [00:27:36] So you know when you’re calculating consumer price index, you know, housing is one of the shelter. The cost of shelter is one of the largest factors that’s in that calculation. Right. It’s about 30. I’m going to miss I’m going to not have this on dead on, but it’s around 32% of what the total calculation is. So shelter costs have been coming down tremendously. But how they’re calculating the shelter cost is a 12 month average as opposed to a month to month average. So a month over month average, in other words. So they’re looking at the last 12 months where so if you’re looking at a bell curve, you’re seeing it’s still going up and just barely peaking at the top of the we’re talking housing prices, shelter cost, monthly cost. So rental rates essentially.

Robert Mason: [00:28:26] Okay. Rental rates.

Darin Hunter: [00:28:26] So, you know, the cost and rental rates have been coming down, you know, across the board. And so in real time, they’ve they’ve dropped tremendously. But the factor that they’re using is still it’s it’s just now it’s just now rolling over. So it’s just taking some more time. But at the same time, you know, we’ve now seen where CPI numbers are coming down into the you know, the high threes peaks are coming down pretty significantly. Producer are. Consumer expenditure. Cpi, consumer price expenditures and then consumer price index. Those two inflationary indicators are coming down. So, you know, we should see you asked me about what my next six months is. I do believe that interest rates will come back down. You know, I initially thought they’d be closer into the fives by the end of the year. I think we’ll be back down to the low sixes by the end of the year. And, you know, as far as how that affects housing, you know, I mean, you you see it, you’re in real estate. It’s you know, I would say what housing crash, you know, we’ve been, you know, been told that there’s this housing crash taking place for the last two years. Well, nothing’s not seeing it at all. I mean, I think that’s.

Robert Mason: [00:29:32] A micro or a macro look, right? So if you’re looking at some cities, you’re going to you’re going to be okay. Sure. If you’re looking at LA, Yeah. Things are a little bit different in Chicago, Illinois.

Darin Hunter: [00:29:42] Boise, Austin.

Randell Beck: [00:29:45] Just the in-migration every year alone, which we’ve talked about. Right.

Robert Mason: [00:29:48] And Covid changed.

Randell Beck: [00:29:49] Everything. Thousand people a year. Yeah. We get 140,000 crash going to happen in the Atlanta area.

Robert Mason: [00:29:53] We have 120,000 that came in in the last three years every year. And we’re looking at the same numbers right now. What we’re not getting, Randy, is we’re not getting the people who live here that are upgrading their house that they’ve been in for seven and ten years going, hey, honey, now’s the time for us to have that house, right? No remodeling.

Randell Beck: [00:30:11] We’re also not getting 30, 40, 50,000 housing units a year coming up out of the ground. I mean, how would you It’s not even physically possible. You’re going to raise a new town the size of Woodstock every year. You can’t do it. Cartersville But Well, okay. So a thousand. A couple of thousand. Sure.

Robert Mason: [00:30:26] One of the things that I’m hearing.

Randell Beck: [00:30:27] But that doesn’t that doesn’t contribute to the backlog that’s stacking up.

Robert Mason: [00:30:31] Well, there’s a huge backlog. And for realtors like me that are busy, that have a lot of clientele and and some some gravitas in this business, we’re still going to make money. But a lot of realtors are flying out of here.

Randell Beck: [00:30:44] There’s no crash. Right. It’s just getting hard.

Robert Mason: [00:30:46] Yeah. It’s back to being.

Darin Hunter: [00:30:47] You got to back. You got to get back to working.

Robert Mason: [00:30:49] We’re back to normal again. It’s just a hard business to I’m seeing because 2024 is going to be a political year. Sure, the politicians are going to make some financial decisions based on what looks good before a election, an election year. And so I’m hearing for some from some pretty big people that I get to listen to some of their conversations that, yeah, you’re going to see some some of those numbers coming back down to earth and they’re going to try to help the housing industry because of that uptick in 2024.

Darin Hunter: [00:31:23] Yeah, it’s it’s a challenge right now. I mean, you know, I’ve had this conversation countless times over the last couple of years. And, you know, when I see first time homebuyers and they’re they’re taking on payments that are over $3,000, you know, I sit there and I think about like when I was in my mid 20s, I was like, God almighty, man. That’s that’s a that’s a tough nut to pay every single month. But I remind myself that what I’m seeing on a regular basis are dual incomes. And these folks are coming out of college making 80, 90, 100 grand a piece. So their the amount of money that they’re making is significantly more than the amount of money that I was making in the early 2000 when I first started. And I would imagine, you know, as we as you go on in the 90s and the 80s and so on and so forth. So there’s there’s definitely more money being made now that doesn’t help the lower class. The middle class affordability becomes a major, major issue and it still will it will maintain or continue to be an issue for some time. I don’t know how to correct that. I don’t know how you get a builder to build affordable housing when you have the opportunity to build a $500,000 house. How are you going to talk them into building a $300,000 house.

Randell Beck: [00:32:37] Make it affordable so the profitable to do it and the way you do that is ease up on the restrictions, not clamp down on them. And you let you let prefabs happen. And those beautiful architecture, prefabs, I was showing you and tiny homes and all the things, all the trends that are developing that cities tend to sniff at for 25 years before they finally get the message. Right. Right.

Robert Mason: [00:32:58] So some of the numbers that we’re talking about, so 85% of the population makes below $85,000 a year when interest rates are 5.5 and above, they’re tapped out. That first time home buyer or that second time home buyer is tapped at around $450,000. Okay. So if the average price and the average price home in Atlanta in particular is $475,000 unit sold, that is the average number. So 85% of the people that are out there to buy houses cannot qualify. Right. That’s a problem.

Darin Hunter: [00:33:33] It is. It’s a major problem. And the quickest way to do that is lower interest rates. You’re not you’re not going to get you’re not going to have a crash that’s going to drop prices so significantly that it’ll make it affordable. The only way to do that is you’re 100% correct is to reduce interest rates. But again, you know, pick your poison. We go back to, you know, artificially low mortgage interest rate, That means the Fed’s pumping in money into the mortgage backed security market and then, boom, there you go. Then we’re going to see spikes in inflation and the cost of living starts going up. So, yeah, commodity prices go through the roof, oil, food, you know, you name it, commodities across the board will spike. Now, they can’t now. Now they can buy a house, but they can’t afford to live in it. Right?

Speaker5: [00:34:22] Right.

Robert Mason: [00:34:23] Can’t afford groceries.

Darin Hunter: [00:34:24] And yeah, it’s it’s a it’s.

Robert Mason: [00:34:25] A tough look at new car prices. 65, 75, $85,000. I mean, who can afford that?

Darin Hunter: [00:34:30] Yeah. There’s a reason I’m still driving a 2000 2008 Toyota Sequoia. Yeah.

Robert Mason: [00:34:37] Well, I just borrowed Randall’s car because mine’s in the shop and I’m like, Dude, I can’t afford a rental car.

Randell Beck: [00:34:42] So you’re a sequoia man, too?

Speaker5: [00:34:43] Yeah. Oh, yeah.

Darin Hunter: [00:34:44] I’ve seen yours. I always got my eye on yours.

Speaker5: [00:34:46] Yeah. Salt tricked out the only.

Randell Beck: [00:34:48] Car with every vowel in its name.

Speaker5: [00:34:51] Yep, that’s right, Sequoia. I like that. Yeah.

Robert Mason: [00:34:55] So behind a door number A and door B are not so good. You can’t. You can’t reduce the interest rates artificially. You can’t. There’s no way to stop this train that the acceleration of prices of the homes. So there’s got to be a door see there’s got to be a third option.

Darin Hunter: [00:35:11] I think that’s back to adjustable rate mortgages. But here’s the here’s the kicker.

Robert Mason: [00:35:15] Libors and all that nonsense.

Darin Hunter: [00:35:17] Absolutely. Yeah. So, I mean, for a long, long time, that was a great product. Yeah. And but here’s the you know, you know, you’ve heard the word inverted yield curve.

Speaker5: [00:35:27] Yeah.

Darin Hunter: [00:35:27] Well, that’s exactly what we’re dealing with right now. That’s why that’s why we do not have. Adjustable rate mortgages that are lower than your 30 year fixed mortgages because we’re in an inverted yield curve. Now, that same time, when you’re qualifying a borrower on an adjustable rate mortgage, actually the qualifying to qualify a borrower for an adjustable rate mortgage is significantly harder because you’re taking that that that initial rate, you’re adding two percentage points to that to qualify them on that. So it’s a qualifying rate of two points higher than the initial start rate. That clearly wasn’t the case back in, you know, the during the crash years of mid 2000. Right. So that lesson’s been learned. So I think there has to be. Number one, we get back to a normal yield curve where your short term interest rates are lower. That’s going to help make it more affordable for buyers to get into a house. But you also have to change some of the lending guidelines and you have to ease up on that. And so, yeah, there there again runs the balance. You know, if we’re using now, now they don’t use Libor, they use the CMT constant maturity Treasury average is what they use, right? So it’s a little bit more consistent, a little bit more stable than what they used in the past.

Robert Mason: [00:36:36] But so conventional will have to adopt FHA guidelines or even even higher.

Darin Hunter: [00:36:42] So, you know, right now FHA is kind of the only, only game in town. I mean, frankly, the first time for first time homebuyers for the most part, because recently FHA reduced their my requirements, right? So they dropped it to 0.5% or 0.55%, depending upon if you’re putting 3.5% down or 5% down. And with a with a conventional loan, it’s going to be based off your credit score. It’s going to be based off your income, it’s going to be based off your down payment. So all these things play a factor in determining what your mortgage insurance premium is going to be as opposed to FHA. You could have, you know, 55% debt to income ratio. You could have a 600 credit score, you could have no assets, 3.5% down, and your mortgage insurance rate is the exact same. So as opposed to.

Speaker5: [00:37:33] A risk.

Darin Hunter: [00:37:34] That is a risk.

Randell Beck: [00:37:35] Also disincentivizes people to well, different conversation as is apparently. You know, we’ve used a lot of terms and ratios and acronyms here, including Libor. What do they know about money in London anyway? But.

Darin Hunter: [00:37:50] Well, it’s nonexistent anymore.

Randell Beck: [00:37:51] So apparently what we need to do is run a mortgage 101 series under this. Bring Darren back a bunch.

Robert Mason: [00:37:57] Absolutely. Because there’s a lot of people.

Randell Beck: [00:37:58] That this is how this works.

Robert Mason: [00:38:00] People don’t know how this stuff works.

Darin Hunter: [00:38:01] You know, now the you know, for there’s so many studies out there that that asking first time homebuyers how much they need for a down payment and all just I mean it’s the numbers are astronomical. It’s like 90% of people still believe they need 20% down for for first time homebuyer which you know listen, if you have it, that’s great, but.

Speaker5: [00:38:21] That’s not sure. But you don’t have to have.

Darin Hunter: [00:38:23] You don’t need to have.

Speaker5: [00:38:24] That. I mean.

Randell Beck: [00:38:25] Va is not even the only zero down deal.

Darin Hunter: [00:38:27] Anymore. Usda is available. There’s there’s a couple down payment assistance programs that are out there.

Robert Mason: [00:38:33] There’s Bank of America still the best USDA program.

Darin Hunter: [00:38:37] Actually, I heard mortgage rates, USDA programs, the best one in town.

Speaker5: [00:38:40] Okay.

Robert Mason: [00:38:41] Okay. So that’s where I need to go.

Speaker5: [00:38:42] Absolutely. Okay.

Robert Mason: [00:38:43] All right.

Speaker5: [00:38:44] Let’s clarify. You know.

Randell Beck: [00:38:45] You know, the opposite of right is both left and wrong.

Robert Mason: [00:38:48] Well, I knew I was setting him up to.

Randell Beck: [00:38:49] To deal with mortgage, right? Not mortgage.

Speaker5: [00:38:51] Wrong. Right.

Robert Mason: [00:38:53] I needed him to say that on the air, Andy.

Speaker5: [00:38:55] And it’s been said Bank of who?

Robert Mason: [00:38:59] Bank of.

Speaker5: [00:38:59] Who.

Randell Beck: [00:39:00] All right. So let’s shift gears for a minute. Your national scope with your show. You’re you’re involved in your community. You’re building this great team. We talked about doing doing good for a lot of people in a lot of ways, providing jobs for people. What excites Darren Hunter about this, all this stuff. What’s driving you?

Darin Hunter: [00:39:17] My daughter? It’s real simple. You know, I’ve got a I’ve got a beautiful young daughter. She’s six years old. She started her first day of kindergarten today. So we put her on the bus. She got on the bus, you know.

Robert Mason: [00:39:29] Picture day. You got a picture of that?

Darin Hunter: [00:39:30] Oh, I mean, my phone is loaded with pictures for sure from from this morning. And then, you know, my my mother was there. Father was there, you know, her older sister, of course. And then we we followed the bus to the school and walked her and she just walked right past us and went right into the school, sat down. I was like, you.

Speaker5: [00:39:45] Know, no big deal.

Darin Hunter: [00:39:47] We’re just, you know, mommy was in tears. And I’ll be honest, it was a little more emotional than I was expected. I expected to be. But but yeah, it was.

Speaker5: [00:39:55] It’s a milestone.

Darin Hunter: [00:39:55] Yeah, it is.

Randell Beck: [00:39:56] And of course, she has a medical challenge. And you have a foundation. You’re raising money, you’re contributing to the research.

Speaker5: [00:40:03] She does.

Darin Hunter: [00:40:04] She does. She was born with a rare genetic disease called Kbbg. So it affects the it’s a mutation. She has mutations. Some of them have deletions within their 16th chromosome. She has mutation, which means there’s some connectivity there. And so she’s you know, if there’s a spectrum, if you will, you know, she’s probably she does a lot better than most. So she’s, you know, functioning. She goes to school. She’s a little delayed. She’s she’s she’s got some she goes to speech, occupation. No physical therapy twice a week for all of them. And then, as a matter of fact, unfortunately, we just found out last week that I didn’t even know this was the thing. I thought we kind of skirted this. But, you know, hearing loss of hearing is an issue for the ears and just found out she’s deaf in her in her right ear. So we’re now dealing with that. She’s going in for cochlear.

Robert Mason: [00:40:53] Implants, maybe.

Darin Hunter: [00:40:55] Honestly, it’s so new. I’m still not even still kind of processing. We got to go in for a CT scan tomorrow to figure out if there’s anything else going on. So, you know, it’s one of those things where we thought we were kind of out of the woods on some of these things, but you’re just never are when you’re dealing with a genetic disease. Unknown. Like when she was born, she was 286in the world to ever be diagnosed with this with this particular disease. And it’s not to say there’s not many others out there. They just the genetic testing wasn’t that prevalent. Right. So and now it’s become more prevalent. There’s about 800 kids now. And and so sort of one of the the selfish ways that we dealt with it is we started a nonprofit. It’s called Every Link Matters. And we raised funds to help kids dealing with CABG. But we depend so much on the local community. We give back to the community as much as we possibly can, you know, in whatever form we can, whatever we need. And, you know, we talk with we try to do about one family a month, whether that’s, you know, helping with medical bills. That’s kind of like where it all started. You know, my wife and I were just blown away with the medical bills that we were experiencing. And we’re like, how are these how are people that don’t have the the resources able to pay for this? And that’s kind of how it all started. And then, you know, it was therapy for us to try to get out there and help a little bit. So it’s turned into a pretty fun, fun event. It feels great for us. We’re loving it. We do a big golf tournament. Stone is always their big, big, big contributor. And he gets out there and enjoys a couple beverages out there with with the crew.

Speaker5: [00:42:27] In fact, I heard.

Randell Beck: [00:42:28] The last one was sort of like a drinking tournament with a golf sideline.

Darin Hunter: [00:42:31] I didn’t even know they were playing golf out there.

Speaker5: [00:42:35] Yeah, swing.

Darin Hunter: [00:42:36] But yeah, it’s, you know, back in the early 2000 and mid two, thousands I don’t even know if you’re a golfer, but, you know, golf tournaments used to be a blast. There was so much fun. And then, of course, you know, a couple bad apples out in Sugarloaf ruined it for all of us. And it got on the news and all that kind of stuff. And so so, you know, we’re kind of bringing it back in a much more tame way. But but definitely, you know how it goes. If you’re the people’s wallets get a lot more loose. You know, the more opportunities they have to have an adult beverage. So we do it safely and have a good time with it. And turns out we raise a lot of funds and then we’re able to do some good with it. So we’re excited about it.

Robert Mason: [00:43:16] I was in a golf tournament in Chattanooga last year and it was for the UTC wrestling team and one of the one of their wrestlers had died of cancer or something. So they were raising money for that. And so for wrestlers, I was an old wrestler that I looked like a wrestler, right? And so on the tee boxes, skirmishes were were breaking out, you know, old guys against young guys and all these dudes. And we’re just, you know, we just never grew up. So. Yeah, I understand. I totally.

Speaker5: [00:43:46] Get it. That’s fun.

Randell Beck: [00:43:47] I can’t add to the golf conversation. My brother is a scratch golfer. My dad was a golf pro in the summers up in Colorado at this course.

Speaker5: [00:43:54] It was.

Randell Beck: [00:43:55] They make fun of my golf game. I got nothing to add.

Speaker5: [00:43:58] The blue bluebloods.

Darin Hunter: [00:44:01] I wish I was a scratch golfer. I love love the game, but not a lot of work.

Speaker5: [00:44:05] Oh, man. Yeah. No.

Darin Hunter: [00:44:07] But yeah, we’re excited about that. That’s, you know, that’s what gets us excited these days. And, you know, just just the growth of what we’re able to do in the community and being part of such an amazing community. I mean, we were downtown Woodstock. Woodstock as a whole is just an unbelievable place to be a part of. And we’re just so thankful that I had an opportunity. You know, I’ve been down here for a long time, lived down here, played down here, drank down here, ate down here. But, you know, of course I worked down here because I’m everywhere. But, you know, I had an opportunity to invest in downtown downtown on Main Street, on Woodstock, in Woodstock. And when the opportunity came about, I mean, it was a no brainer. I jumped on it all day. Yeah. And so we we now have, you know, part of the that’ll be the legacy building, you know, for the family or for kids. The building I bought the it’s a condo so there’s actually three units in there and I bought the top floor. And then my hope is is that I’ll have the bottom here soon enough.

Speaker5: [00:45:07] And you can.

Speaker6: [00:45:07] See the sign from ball ground.

Randell Beck: [00:45:11] It’s like the beacon on the way home on 575. Oh, there it is.

Darin Hunter: [00:45:14] It’s within the city limit or city standards.

Randell Beck: [00:45:18] Beautiful new office, by the way. I did actually manage to get out one night and get to your party for your ribbon cutting. That was a beautiful place.

Darin Hunter: [00:45:24] You can thank my wife for that. My wife is she’s got she’s a very, very talented lady. You know, not only is she beautiful, but she’s talented. She’s not must not be smart because she married me.

Speaker5: [00:45:32] Yet. Two out of three ain’t bad. Yeah.

Darin Hunter: [00:45:34] Yeah. So but she she did a heck of a job. And it’s, I mean, I enjoy going to my office every, every day. It’s just great to be part of the community, great to walk into a beautiful spot that, you know, we only we we we built and own and you know, it’s just it’s kind of like, you know, when people ask about ownership and renting, it’s kind of the same thing. Like I just I enjoy I feel more a part of the community that I own that building, you know what I’m saying? You know.

Randell Beck: [00:46:01] You got a stake in.

Speaker5: [00:46:02] It. Yeah.

Darin Hunter: [00:46:02] You know, I want to see everybody do well. I want to see the community stay up to a certain standard, those type of things. So, yeah, it’s owning is a big thing.

Speaker5: [00:46:09] We’ll be on.

Robert Mason: [00:46:10] The lookout because Randall asked me the other day about, you know, some some space to buy, you know. So we’re looking.

Speaker5: [00:46:16] Yeah.

Darin Hunter: [00:46:18] You know, one of the things I did too, a long time ago was I bought commercial real estate as well. And commercial real estate is an interesting game right now. But yeah.

Robert Mason: [00:46:26] It’s, it’s kind of on the down side a little bit.

Darin Hunter: [00:46:28] It’s a I’m interested to see time for me to buy.

Randell Beck: [00:46:31] In other.

Speaker5: [00:46:32] Words. Yes you know that’s.

Darin Hunter: [00:46:33] That’s one of the things I mean, this is kind of a little bit off topic. But you know what? How do one of the ways to maybe deal with housing shortages get people into some of these, repurpose some of these office buildings? I’m just going to take. I would think so. I mean, it’s going to take a lot of money to repurpose these and look.

Robert Mason: [00:46:51] At the shopping center space that’s getting ready to be the.

Randell Beck: [00:46:53] Last. They build everything around that core which serves the office properly, but it’s not built for residential, multiple bathrooms.

Speaker5: [00:47:00] Kitchens, shops. Take some money, but take some time.

Darin Hunter: [00:47:02] Yeah, it will. It’s not going to happen overnight, we know that.

Speaker5: [00:47:05] But but it’s.

Randell Beck: [00:47:05] A it’s a viable. It’s a viable approach. It’s going to be expensive, which means it’s going to be high end housing. That’s not the entire equation.

Robert Mason: [00:47:14] Well, the last guest we had was looking for a church space. Right. And so the idea for him was to look at some of the shopping center space that’s going dark. Sure. Because big spaces, he needs 35, 45,000ft² minimum. And so there’s a lot of there’s a lot of opportunity there for for guys like that. Right.

Darin Hunter: [00:47:32] Yeah. Well, I’ll certainly keep my eye open. I’m always got an eye on any opportunities. Yeah, it’s.

Randell Beck: [00:47:38] We looked at a space this morning and the roll up door where you can pull the truck in. Yeah, right in the middle of it. They’d built a wall. So the bay space was on one side and this little work area with a workbench on the other side. But the wall that divided them was you could pull the truck in about five, six feet and then you’d hit that.

Robert Mason: [00:47:56] Is it load bearing?

Speaker5: [00:47:57] No, there’s no way.

Robert Mason: [00:47:59] It is load.

Randell Beck: [00:48:00] Bearing. No, there’s no way it’s load bearing.

Robert Mason: [00:48:02] Oh, okay.

Randell Beck: [00:48:02] So in there to demise the space which could come out.

Speaker5: [00:48:05] Could come out. Yeah.

Randell Beck: [00:48:06] Trust.

Robert Mason: [00:48:07] I’m much better at demo.

Speaker5: [00:48:08] It was a trussed roof like every other thing.

Randell Beck: [00:48:10] It’s just like why did you put it there?

Speaker5: [00:48:11] You know? It makes no sense. Right in.

Randell Beck: [00:48:13] The middle of the.

Speaker5: [00:48:14] Door. They knew you were coming.

Robert Mason: [00:48:15] They didn’t.

Speaker5: [00:48:15] Want you.

Randell Beck: [00:48:16] I guess that’s it. Don’t let that guy in here, not Randall back. What inspires you before we leave? Anything you’d like to communicate to people in the community or the club or.

Darin Hunter: [00:48:28] I think just education right now, you know, really just educating people and letting them know what’s really going on. You know, there’s you know, I feel so. I’m very frustrated with so many that missed out and listened to some of the wrong talking heads and the fear mongering that took place while interest rates were low and while housing was a little more affordable. You know, and, you know, I just hope that I can educate more and more people and sound the alarms as much as possible that, you know, the. The one of the greatest ways to grow wealth is through real estate. I don’t you know, listen, I know there’s tons of different ways now. There’s Internet businesses obviously investing in stock markets, commodities, I mean.

Speaker5: [00:49:11] Equities, influencers, you know.

Darin Hunter: [00:49:13] Hey, listen, I just had an unbelievable experience with influencer. That was that was like eye opening. Very, very interesting. I’ve got some really very, very cool.

Randell Beck: [00:49:21] A lot of surprising stuff behind that, isn’t there?

Darin Hunter: [00:49:24] Very cool stuff coming up that I’m very excited about. We’re going to talk about that. Yeah, we will. I’ll definitely come on and show. I’m like, That’s actually one of the new inspiring things that I’ve got coming up. Cool.

Randell Beck: [00:49:35] Well, definitely come back.

Speaker5: [00:49:36] I’ll talk. We’ll talk.

Randell Beck: [00:49:36] About that. Jared how interesting that show was with.

Robert Mason: [00:49:39] We got a lot of guys we need to bring digital.

Speaker5: [00:49:41] Marketing. Yeah. Yeah. Wow. Yeah.

Darin Hunter: [00:49:43] Yeah. The influencing game is is mind boggling. And surprisingly, at least the couple that I’ve met are shockingly intelligent.

Speaker5: [00:49:53] And I say that I kind of.

Darin Hunter: [00:49:55] Have to say.

Speaker5: [00:49:56] That.

Darin Hunter: [00:49:56] I only say that because you see some of the silly stuff that they do and it’s like, you know, they’re it’s silly to us, but they’re laughing all the way to the bank and they’ve got all these different streams of income coming in and they’re and they’re just intelligent about it. And it was, it was just really like, Wow, man, I really am just judging this guy. I was like, Shoot, I got to take a step back and realize there’s a million ways to make.

Robert Mason: [00:50:21] $1 million check.

Darin Hunter: [00:50:21] Myself. Yeah, it was it was eye opening and, you know, and these guys are getting paid, paid for literally minutes of their time.

Speaker5: [00:50:31] Right?

Robert Mason: [00:50:32] That’s yeah, that’s a whole nother conversation we’ll have for later.

Darin Hunter: [00:50:35] Yeah, for sure. So yeah, hopefully education and then some of the series that I’ve got coming up, I’ll just give you a little, little, little tidbit. I’ve got an Nil education series coming out.

Speaker5: [00:50:45] Teaser.

Darin Hunter: [00:50:46] Name, Image Likeness series coming up. So sponsored by, of course, the one and the only, the mortgage rate team.

Speaker5: [00:50:54] I love it. I love.

Randell Beck: [00:50:55] It. We got a lot to talk about with Darren.

Robert Mason: [00:50:56] Yeah, we’ve got a lot to talk off the air, too.

Randell Beck: [00:50:58] He is a Renaissance man, a mortgage master, a real estate investor, a community pillar, a philanthropist and a business networking guru. Darren Hunter, mortgage. Right. Thank you.

 

Tagged With: MortgageRight

Women in Business Putting Food on Our Tables Part 2

August 9, 2023 by angishields

Women in Motion
Women in Motion
Women in Business Putting Food on Our Tables Part 2
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In this episode of Women in Motion, Rhonda Busnardo, Jacqueline Smith, and Michelle Razavi, discuss their roles in the food industry and the challenges they’ve faced in their careers. They talk about their companies and the unique products they offer.

The conversation also touches on the impact of the pandemic on their businesses, their approaches to digital marketing, and their go-to-market strategies and the opportunities available in the industry.

Rhonda-BusnardoRhonda Busnardo has worked in the Food sector most of her career starting off in retail, moving into food and beverage manufacturing and distribution, and currently in the Gaming and Entertainment industry.

Rhonda grew up in Southern New Jersey. Rhonda and her husband, Anthony, have 4 boys aged 20, 14, 12, and 6.

When Rhonda isn’t working, she enjoys family time and being at the beach. Rhonda enjoys kayaking, boating, dancing, and is currently working on her long game in golf.

Jacqueline-SmithJacqueline Smith has built Go Energy Foods from the ground up. With healthy products on her mind, Go Energy Foods created E3 Energy Cubes, a protein bar that not only tastes amazing, it’s actually good for you.

Jacqueline & her husband, Cleve, are passionate about using the finest ingredients to give you the highest nutrition and the most amazing taste.

They work tirelessly to see their products make it into your hands.

Michelle-RazaviMichelle Razavi is the Founder and CEO of ELAVI, a wellness company that offers gut-friendly designed by fitness trainers.

She brings a professional background in e-commerce working in sales, digital marketing, and online retail having worked at tech, digital marketing, & most recently the Sephora Innovation team.

Michelle is also a certified fitness instructor and yoga teacher at Equinox and Alo, based in Los Angeles.

About our Co-Host

Pamela-Williamson-WBEC-WestDr. Pamela Williamson, President & CEO of WBEC-West,  is an exemplary, dedicated individual, and has extensive experience as a senior leader for over twenty years.

She has served as the CEO of SABA 7 a consulting firm, overseen quality control at a Psychiatric urgent care facility of a National Behavioral Health Care Organization where she served as Vice President and Deputy Director,and has served as the CEO of WBEC-West, since 2008.

Her extensive experience in developing and implementing innovative alliances with key stakeholders has enabled the organizations to reach new levels of growth and stability. Her ability to lead and empower staff members creates a strong team environment which filters throughout the entire organization.

She takes an active role in facilitating connections between corporations and women business enterprises and sees a promising future for WBENC Certified women-owned businesses.

Dr. Williamson holds a Doctorate in Healthcare Administration, a Master’s degrees in Business Administration, and bachelor degrees in both Psychology and Sociology.

Connect with Dr. Williamson on LinkedIn.

Music Provided by M PATH MUSIC

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios. It’s time for Women in Motion. Brought to you by WBEC West. Join forces, Succeed Together. Now here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here another episode of Women in Motion, and this is brought to you obviously by WBEC West. And we couldn’t be sharing these stories without their support. Today’s topic is women in business who are putting food on our tables. This is a food and beverage special edition. And today’s guests are Rhonda Busnardo with Caesars. we have Jacqueline Smith with Go Energy Foods and Michelle Razavi with ELAVI. Welcome.

Rhonda Busnardo: [00:00:57] Thank you. Excited to be here for having us.

Lee Kantor: [00:00:59] Well, I’m excited to learn about each and every one of you. Let’s first go around the room to share kind of a little bit about your firms. Let’s start with you, Rhonda. Tell us about Caesars, how you serve in folks over there.

Rhonda Busnardo: [00:01:12] Yeah, my name is Rhonda Busnardo. I’m a director of strategic sourcing on the food and beverage side. My job is basically finding the best price and the best foods to bring to the customer’s table and create a wonderful experience for them across the nation.

Lee Kantor: [00:01:29] Jacqueline, you want to tell us a little bit about what you got going on?

Jacqueline Smith: [00:01:33] Absolutely. My name is Jack Smith. Refrigerated protein bar that actually tastes good. So that’s our claim to fame.

Lee Kantor: [00:01:42] And Michelle.

Michelle Razavi: [00:01:44] Yeah, I’m the Founder of ELAVI. We make gut friendly snacks designed by fitness trainers. And we have two product lines, gut friendly collagen protein bars and these low sugar dessert cashew butters.

Lee Kantor: [00:01:55] Well, welcome to everybody. This is an exciting episode for us. This is a lot of folks are getting into this industry and a lot of folks want to learn about it. Let me throw this out to everybody. Maybe some of the early challenges in your careers. Was there any hurdles that you had to overcome to get where you are today?

Michelle Razavi: [00:02:15] I mean, I’ll go first. How long do you have? So what’s unique about our story is that we launched just two months before the pandemic in January 2020? So that in and of itself was a huge challenge in terms of trying to overnight overhaul our business and go to market strategy and really funding cycle because we were bootstrapping this thinking we could launch and then in six months we would be able to fundraise after showing some product market fit. And so having to operate on an extremely lean budget and build a brand online with no opportunity to sample and do events, that was really the most extreme form for a small business to kick off, but really encourage and force us to flex our digital marketing muscles and became a blessing in disguise. But yeah, that was that was really difficult to navigate in our in our early first year.

Jacqueline Smith: [00:03:11] Yeah, we had a very similar experience. We launched our brand in 2019 and we had one year under our belt and we were just getting ready to grow when the pandemic hit. And like she said, in-person events ended and people weren’t meeting with new products to put them on their shelves. Everybody just just kind of stopped. And so we survived that process. And really it took until 2022 for us to really have in-person meetings again. So that was probably our biggest challenge, was kind of waiting until we had an opportunity again to meet with buyers for in-store brands.

Lee Kantor: [00:03:55] Now, Rhonda, in your role at Caesars, I would imagine you’re constantly looking for vendors doing interesting things. How do you kind of go about that process?

Rhonda Busnardo: [00:04:08] Well, for me, what I do is I attend food shows, of course, and then I collaborate with our chefs at the property and see what they’re looking for and what their needs are. Um, and, you know, reach out to local markets that way.

Lee Kantor: [00:04:26] Now, is there anything you look for Like, are there some kind of must haves and nice to haves when it comes to a vendor?

Rhonda Busnardo: [00:04:36] Well, with vendors, obviously, depending on if it’s a regional need or a national need. Um, I’m obviously looking for volume. Um, if it’s a national need, of course. And then if not, then I like to really look into our regions and different, um, you know, local foods and produce and different diverse markets. Obviously women owned business is great for us. Seizures really supports that. So anything innovative is always, you know, what we’re looking for.

Lee Kantor: [00:05:14] Is there anything a vendor can do to stand out?

Rhonda Busnardo: [00:05:18] Um, really just become a part of any anything out there that’s diverse or innovative and really put yourself out there networking, going to these shows, attending events. There’s a lot of not only, you know, food shows, but diversity events and different things that make you stand out and stand above, you know, maybe another vendor or company.

Lee Kantor: [00:05:43] Jacqueline how do you go about standing out?

Jacqueline Smith: [00:05:48] So one of our of our biggest things that we’ve done is we’ve created this protein bar that is different because it comes in three squares. Instead of just being a big bar, it’s three different cubes. That’s where the name energy cubes comes from. And then we’ve really gone into the really amazing ingredients, like it’s soy free, it’s dairy free, it’s gluten free, everything’s non-GMO and everything’s all natural. So it’s really good for you. And that’s something that, when we were in our R&D process realized was happening. There were a lot of people who claim health benefits or healthy products, but their their ingredients don’t always say that when you really dig into the ingredient labels. And we wanted to make sure our ingredients were the top of the line.

Lee Kantor: [00:06:37] Michelle, how do you stand out?

Michelle Razavi: [00:06:41] The way we like to stand out is a couple of things. One is innovation in our product set. We’re the first and only company to have developed and launched a line of colorful dessert cashew butters. I like to. We just got into Costco for a Costco roadshow, and that has been an eye opening experience in terms of product positioning. And the number one thing people tell us is like, wow, this is like a healthy dessert that’s, you know, diabetic friendly and low glycemic and the colors attract people. So we have dessert cashew butters that are blue and pink and chocolate. And the innovation in that is how we stand out where, you know, for us to catch the eye not only in social media, but of like large retailers that are dream accounts so early in our in our brand like lifetime that’s that’s been really key for us is just like create a really innovative different product like we have a bar line as well and I’m sure Jaclyn can attest to this. It’s a very competitive category. And yeah, there’s like a million bars that, you know, people say it’s better for you for this and that. And so we’re like, okay, how do we push boundaries and really wake up and shake up a sleepy category of of nut butters? And so we kind of create something that’s like next level but cashew butter based. And second to that, I would say we stand out a lot in our digital marketing footprint. So have a digital marketing background, so very active on TikTok, on social media, on Instagram.

Michelle Razavi: [00:08:09] We do a lot of collaborations with influencers, and that’s really generated a lot of buzz. We’re in pop up Grocer in New York, and we also did a Mermaid Smoothie bowl with Juice Press, which is the Equinox Cafe in New York. So we love innovation. We love partnerships because it’s just such an opportunity to really combine audiences and get people excited to see that, you know, you’re you’re pushing boundaries and thinking outside of the box. And then lastly, we do, you know, put ourselves in front of the company, you know, not many brand founders are comfortable putting themselves on social media on their website. And we from day one have been full force about that because I’m a firm believer that people buy from people and that authenticity and trust that we have established from day one as fitness professionals, as health professionals who understand and know what happens to the body when you consume certain things and how important nutrition is, that’s really allowed us to generate that that trust with our consumers that, you know, we know what we’re talking about and we’re creating the best products that we personally put in our bodies every single day. And so that’s allowed us to really take market share from other incumbents and stand out that, you know, we’re we’re proudly women owned. We’re proudly bipoc owned. We’re, you know, proudly, you know, putting ourselves out there to really help people be healthier and feel better in their bodies.

Lee Kantor: [00:09:36] Now, any advice, Michelle, for folks that are aspiring food entrepreneurs is to really stand out in digital marketing? Did you kind of go heavy in one channel or did you kind of repurpose content content amongst the many channels? Like what are some do’s and don’ts in regard to digital marketing for food entrepreneurs?

Michelle Razavi: [00:09:59] Yeah, I love this question because for, for different channels you you can repurpose to a certain extent, but each channel really does have its own vibe. So for instance, TikTok, it’s it’s shorter, it’s faster, it’s leans towards a slightly younger demographic. So just even the editing style is significantly different and the value propositions and the hooks vary greatly. People want to be entertained on TikTok, they don’t want to be sold to. Whereas on Instagram and a little bit of Facebook, the content, you know, doesn’t have to be as choppy or as entertainment focused. It could be more product focused or storytelling. Then you can take that onto YouTube or Pinterest. You know, those are also different channels. So the way I approach it is, you know, have your value propositions where, you know, you stand out on. For us, it’s, you know, our dessert cashew butters or low glycemic and vegan compared to like a Nutella. So we’re helping people have less sugar without the sugar alcohol that upset your gut. So all of our products are gut friendly, so we double down on our content tentpoles really based on, you know, the value that we provide. I also in any content creation strategy for entrepreneurs, I highly recommend leading with value people do not want to be sold to, right? So, you know, there’s there should always be, you know, a storytelling aspect behind your behind your company of like, why you why did you start this? What was the pain point. But mostly what’s in it for them? What is the consumer gain from interacting with your product? How are you helping them? How is your life better with your product than versus without? And I think so many people make the mistake of saying like, buy us or we’re on sale or, you know, this is why we’re better or, you know, me, me, me versus like, no, no, no point it to the. Somewhere. It’s. This is how we help you. This is the pain point we solve. This is where we come in. And so that’s really, you know, how we position digital marketing and content is, is really consumer focused.

Lee Kantor: [00:11:55] Now, when you say consumer focused, is it something that you and your team have kind of said, okay, this is the focus, or is it when you had an opportunity to talk to consumers, listen to them, maybe take in some of their words that they’re using to describe your product and then integrate that as part of the message?

Michelle Razavi: [00:12:17] Yeah, no, that’s a great call out. So we do a lot of testing. So the way we kind of get that feedback to then reintegrate back into our marketing is by looking at reviews. So we do a 360 holistic view of how people are talking about our products and our company. So we look at everything from Amazon reviews to reviews. After submitting a review on buying from directly our website, we have a chat box on our website through Shopify where people can chat in and anytime they have a question. We also follow up with How did you hear about us? Would you like to see what you know excites you kind of thing like that? And then we also do a lot of field in-store demos and so we keep a log of any feedback or, or really just asking people, Hey, what resonated with you? What made you pick this up? What made you put it down? What do you like about it? What don’t you like about it? And so integrating all those different data points helps us create even stronger content. And look, people are vocal. Like anytime we’ll run an ad, people will type in questions, comments. And so then that integrates back to us of, Oh, okay, people don’t understand what Blue Spirulina is or why. Like people don’t believe that things can naturally be blue. And so then that, you know, helps me reinforce, okay, this is something that we can lead with or this excites people from an engagement standpoint. Um, but at the same time, we also, I think in person is people are just so open and excited to share feedback. And so I encourage entrepreneurs to just be curious. And if someone gives something negative instead of being defensive or taking it personally, just kind of dig deeper and be like, Oh, okay, like what would you like to see? What would get you excited and use it as an opportunity to get curious?

Lee Kantor: [00:13:57] Jacqueline, can you share?

Jacqueline Smith: [00:14:00] Oh, I have to say that I just love everything she said. And it’s so many of the same things that we’ve been doing as well. Um, so one of our biggest things is educating people. A lot of people want to eat healthy, but they don’t know why it matters so much and people don’t understand, you know, if you get half your daily fiber in a bar, how much that helps their mental health, their gut health, and why most of the foods that are processed out there now don’t have fiber in them. And so people have eliminated fiber from their diet. And that fiber is actually the lack of fiber is actually affecting their mental health. And so educating consumers on why what we’ve put in our bar matters helps them recognize, oh, there is a really big health benefit to this. And I actually like how it tastes. And so it gives them that that reason of their why behind what they already know they love and it gives them an additional reason. And I love that she talked about sugar alcohols because that’s something that I was talking to my team about just the other day, because we’re very careful as they are to not put sugar alcohols in our product. And so a lot of things that claim health benefits often have the sugar alcohols to keep their sugars down. But it is a gut buster and it is really hard on people’s guts and they don’t understand why they’re in pain or why they have that bloated feeling or why their stomach just in knots after eating something they thought was healthy for them. And so educating them on those kinds of things really makes a huge difference in how the consumer responds to your product and why they can see that it’s actually not just a product they enjoy eating, but why it’s actually good that they’re eating it.

Lee Kantor: [00:15:45] Now you’re using the word health and healthy a lot. Is that a term that it’s kind of lost some meaning in terms of it’s almost in the eye of the beholder. A lot of people are defining health and health healthy differently, and they’re not really educated on what’s truly healthy. And there’s a lot of things, especially in these larger brands, that they make it seem like it’s that healthy. But it really the bottom line, it really isn’t very healthy. And you got to educate folks on the difference between this kind of fake, healthy and real healthy.

Jacqueline Smith: [00:16:21] Right. So there’s different kinds of help. So some people are looking for something that maybe doesn’t raise their glycemic index. And so they think, well, that’s healthy for me if it doesn’t raise my glycemic index. What they don’t realize is the sugar alcohol is still producing an effect for their body. That’s that’s going to be painful or or more difficult for their body or it doesn’t help their digestion. And so when we’re talking about a healthy product, we want it to fit as many of the categories as we can for their health. We don’t focus on fads like keto or or paleo, but we’re focusing more on a macro, balanced, balanced diet rather than just a product that fits a fad that will come and go and that won’t maintain a long term health plan.

Lee Kantor: [00:17:12] Now, any advice for the consumer in this regard? Because I would imagine there’s some legal and regulatory requirements when using terms like healthy natural. Well, things like that. Or is it kind of still the Wild West?

Jacqueline Smith: [00:17:26] That’s a great that’s a great question. Yeah. So as far as I know, it’s the Wild West in terms of healthy. Now, you cannot make those same claims. When you say natural, something to be considered natural does have to be a truly natural product and it can’t be artificial colors or artificial flavors, but healthy. That’s kind of a anybody’s game. Some people may call it healthy when it’s maybe not for someone else.

Michelle Razavi: [00:17:55] Yeah, there’s there’s a couple different words, so I’m not sure if everyone’s aware with like kind bar with that long running lawsuit over the the word natural on their labels. Healthy might not be regulated. It could be regulated in the future. But at the same time I feel like consumers are becoming more educated and more discerning. You know, even at a Costco like I was having so many people ask me questions that I never thought people would ask me. And and there is this curiosity and and general interest coming out of the pandemic that people are having about their health, whether it’s from social media that they’re learning about things or their family members that are educating them, you know, it is really exciting, this overall general movement of people trying to just be healthier in general, how we dissect that and how people really try to, you know, slice and dice, that does vary. Some people think anything keto is healthy and that’s you know, it’s doctor pointed out not necessarily the case or just because it’s vegan. That does not mean it’s healthy because it could be pumped with a ton of sugar to taste good. And so I think, you know, the responsibility of the consumer is to do what’s best for them and and their specific body and health goals. But then also for the brands to just be transparent of what you’re not and what you are and drawing a line in the sand because you can’t be everything to everyone. And if you were, then you’d be paralyzing trying to run that kind of a company. But really just trying to find your tribe and, you know, aligning your value proposition with with their health goals.

Lee Kantor: [00:19:30] Now, Ronda, are you seeing that as a trend in your industry? Are you looking for the healthier when given a choice? Are you picking the healthier choice more of the time?

Rhonda Busnardo: [00:19:43] Yes. I know that a lot of our chefs are looking for health conscious choices for their menus. Not necessarily. Every single thing on the menu is going to be that way unless it’s that type of restaurant that’s, you know, of course, following that completely. But for the restaurants, I know that they do look for more health conscious. You know, you’re always going to have somebody that comes to a restaurant no matter what restaurant that is. Right. That might be at the table. Half the table might not care. Most of the table might not care, but there might even be just one person at that table that does care. So we try to fit and meet the need of everyone that’s attending and make sure that they have a good experience as well.

Lee Kantor: [00:20:23] Now, Rhonda, when you’re out there looking for vendors and folks like Jacqueline and Michelle are people that I’m sure would love to get their stuff on your radar. How do how would they go about doing that?

Rhonda Busnardo: [00:20:42] Really? Like, you know, most of my networking is done at the food shows as I’ve spoken. Um, you know, and really just it’s, it’s the need, right? The need of, of what our chefs are looking for and the innovation and, and what makes them stand out. Just like these ladies are both talking about, you know, all of the things that they’re saying are things that I look for, you know, something different, something that maybe you can get somewhere else or, you know, just having ideas as well of what you can use these products in different applications, you know, not just, okay, this is a really great cashew butter, right? But okay, what application can I use this cashew butter in? And just different ideas, samples and things like that are are very helpful in looking at different products. So sometimes, you know, there’s bases and and different things that the chefs can use these things for that, you know, may not be something. My brain doesn’t go there. That’s not the part that I do. I’m not an expert on on these different types of things. But if you can show different applications and ways of use for them, that’s really helpful.

Lee Kantor: [00:21:52] And then so you’re walking kind of the aisles at one of these shows and you’re looking for brands that catch your eye or have ingredients or, you know, variety of purposes so that you can connect your own dots and go, okay, I can see where this would be useful, or hey, maybe I’ll learn more about this one, because Chef had mentioned this to me recently.

Rhonda Busnardo: [00:22:13] Yes, absolutely. And then getting that information to bring back to my chefs or different category managers to see if it’s something that fits a restaurant profile or a whole casino. Possibly it could go to the whole nation or it could go go to one restaurant. It doesn’t matter how big or small the everyone thinks Caesars and they think the largest, you know, gaming, entertainment industry. And hey, we’re you know, I have to be able to have the volume for, you know, all of these properties and all of these restaurants that might not necessarily be the case. You can be a smaller vendor. That’s something, you know, just for a region or just for a restaurant. Um, you just never know, you know, what kind of platform, you know, you may have for that.

Lee Kantor: [00:22:56] And you’re actively looking for like women owned businesses. That’s part of what you’re charged with, right?

Rhonda Busnardo: [00:23:02] Yes. Caesars is a very, very big supporter. All women owned businesses, diversity, sustainability, a lot of these things. So, um, you know, and some of the regions, it’s something that we really, really push for and, you know, and look for and any anywhere we can really bring in any type of diverse spend we really support and push for that.

Lee Kantor: [00:23:30] Now, Jacqueline, where do you go for advice and collaboration?

Jacqueline Smith: [00:23:38] Oh, heavens. I do a lot of research on the Internet, and I listen to a lot of podcasts that are about business, but a lot of my collaboration happens with my team. But when we’re really looking for new ways to innovate, we only have five flavors right now. And we just launched our fifth flavor just this month. And so we’re still in the infancy of our business. And so our business is still doing a lot of the the groundwork to really lay everything out. We recently went to a natural products expo in Anaheim. We went two years in a row and that’s been a really big thing, which is probably similar to what she’s talking about when she talks about going to these food shows. That’s a really great show to attend to meet with all sorts of people from all walks of life and get a lot of information about new and innovative ingredients that we could add to our products, different ways we could raise our protein content or lower our sugar levels or maybe go with an apple juice infused, you know, fruit instead of a sugar dried fruit. A lot of different things. Just you just stay really up on it when you attend these shows. The Ift show in Utah happens once a year, and that’s a really great show as well. Michelle.

Michelle Razavi: [00:25:08] I would say in addition to like trade shows like National Expo West is a fantastic place just to get your your gear spinning and and your brain outside of like the normal day to day of like, operating a company. I also love to just go to the field of like grocery stores and just look and see what other categories are doing for inspiration, what are beverages doing? What are chips doing, what are, you know, other topics doing. So that’s where I look to get inspiration. And then we’re very fortunate to have some amazing advisors that are in CPG as well. So some of them are active investors, most of them are. And so they’ll, you know, share with me what they’ve seen or some ideas for like interesting ingredients or collaborations. I was also recently selected as a Stacy’s Rise grant recipient. And so I’ve built a great relationship with my PepsiCo mentors and so still have a really strong relationship with them where they’ll send me, you know, industry reports and trade news that are coming across their desk from like an innovation standpoint. So I really try to stay as plugged in as I can, both like proactively through my network, but also just going out into the field and being a kid and and seeing what kind of lights me up and gets me excited and seeing how that can inspire me.

Lee Kantor: [00:26:31] Now, what are some of your goals? What do you how do you see this story progressing?

Michelle Razavi: [00:26:38] So, yeah, I can go first. For us, it’s growing, our team growing our distribution. Rhonda, I’d love to connect with you after this because this would be a fantastic dream account. We have began begun building our food service channel tremendously. So as I mentioned, we do smoothie bowls with our dessert cashew butters because they’re so fun and colorful as a smoothie bowl topping for confectionery and for pastries and chefs and stuff. So we’d love to continue building out our our food service channels just because it’s such a fun way to collaborate and then continue building out our distribution. So a dream for us. We’re doing a Costco roadshow in California and SoCal. I’d love to get our jar formats that are launching in August out into Costco and more retail because a lot of our customers have been asking for them since we launched the packets first and build out our team because my co-founder and I are just literally running everything full time with some contractors. But we need some extra folks to help us out to support our growth. So that’s what’s next for us. Jacqueline.

Jacqueline Smith: [00:27:45] So our goals are fairly lofty. We expect to ten X next year and then ten x again the following year and then we’ll probably hit some slowdown and maybe two x and then two x. And our goal at the end of all of this is to eventually sell our company. And I’m older, so I’m not a young entrepreneur. I’m an older entrepreneur. I’m 58 and I do want to retire at some point and let let my children either run the company or pass it on to somebody else. And we’re excited to go nationwide with this protein bar and let people eat a protein bar that’s absolutely delicious and really does make them feel good on the inside.

Lee Kantor: [00:28:31] Now, Jacqueline, you mentioned I don’t know if you were kidding or not, but you like your children to take over the company at some point is that.

Jacqueline Smith: [00:28:40] I have five children and they are working with me right now. My daughter is the one who did all of our design work for our bars and our boxes. And she does an amazing job. I mean, she started when she was 17 and she’s just done so well. And and I have other kids that work in the kitchen and we just we make them ourselves. We don’t co-pack. We do everything ourselves. So we are as entrepreneurial of a family as we could be. And it’s it’s a blast to work with everybody. My son in law’s in charge of my warehouse. We just have a family environment that’s really cohesive and conducive to creating the kind of energy that we want behind the bar so that it’s it’s not just about, you know, that end result. Bottom line. It’s about creating an environment that feels good to work in as well.

Lee Kantor: [00:29:32] Now, do you have any advice for other kind of family owned businesses, for folks that are considering doing that? A lot of people don’t understand kind of the the intricacies of balancing, you know, a business with a family and especially when you’re all doing it together.

Jacqueline Smith: [00:29:51] Yes. The advice I would give is to let go. Let go of the way you think it’s supposed to look and let it flow the way it’s going to look and and really make sure that you have everybody on the same page emotionally, that there’s going to be days when it’s it feels harder than it’s ever felt. And there’s going to be days when it feels amazing. But to not let those days when it’s hard get you down and to really just see see it as as a process of learning like, okay, this happened. So what can we do to prevent that from happening in the future? And always look at it as a way to learn rather than to beat yourself up or beat each other up, because that’s kind of easy in a family anyway. And it really does make a difference to just keep people on a positive note and let them see that the end result is going to be worth it for all of us. We just have to stay focused on enjoying the journey.

Lee Kantor: [00:30:51] Now, Michelle, you mentioned investors. Can you give a little bit of advice of how to attract and manage investors?

Michelle Razavi: [00:30:59] Yeah, I mean, I would say putting your name out there and posting on LinkedIn, sharing your story, investors are now looking for brands that are. Great at storytelling because when you think about it, you have to storytell to your consumers. You have to storytell to your retailers, you have to storytell to investors. So if you can tell a great story and get your consumers excited, you know, I’m getting more and more investors asking like, what is your social media look like? I have investors follow me. My existing and prospective investors follow me on social media. They they really do like to see, you know, the ethos and 360 brand of of like how you’re executing. So I would say like that’s I’ve been using a lot of social media candidly and then just tapping my network of you know if one person says no trying to ask them if they can connect me to someone else. And so I found investors through LinkedIn, through Twitter, through clubhouse, through Instagram. And I’m just learned that I’ve had to be very proactive, persistent. And, you know, there’s there’s value to someone who can pleasantly follow up, have a sales background. So I think that’s helped me, you know, navigate this very difficult journey because I don’t have candidly and like like family support. I don’t have a network.

Michelle Razavi: [00:32:23] I don’t have like a lot of access that a lot of entrepreneurs do have entering the space. And so I’ve I’ve been self-made from day one, and my co-founder and I, we self-funded our company with our personal savings. We didn’t have any parent family money to to help us get off the ground. And that’s something that both we’re proud of. And investors notice, like, okay, they know how to manage their money, they hustle, they are fighters. And I think that’s also what’s attracted investors knowing that who they’re investing in is someone who will fight to the very end for their company and is pretty relentless. So that’s what I would, you know, suggest for entrepreneurs looking for investors is get really clear on, you know, your story on your brand, on your value proposition, especially in food and beverage. It’s so competitive. So whatever you can do to stand out, whether it’s, you know, you as a team of why you’re the best founder to lead this company or your product or your go to market strategy or just the timing of the market. You know, investors, you just have to get into their psychology of like they get so much deal flow and they get so many brands pitching them. So however you can stand out is really the key.

Lee Kantor: [00:33:38] Now, were you always going after the consumer or are you going after distributors like and the marketing, I would imagine, would be different depending on the path or that you went.

Michelle Razavi: [00:33:51] Yeah. So in terms of our go to market strategy, you know, we were forced to go direct to consumer, you know, by just the sheer reality of being in a pandemic. So we first, you know, built a relationship with our consumers. We didn’t think about retail until we really got that validation from the market. And our first product, candidly out of the market, you know, wasn’t our current one. We had to fail and make mistakes. And I think the fact that we were open to doing it publicly endeared our community to us. They felt like they were along the journey building alongside us. And, you know, once we’ve tested and because we’re creating products that don’t use preservatives, that don’t use synthetic ingredients, sugar alcohols, fiber sirups, anything that upset the stomach, and that’s something no one’s ever done before. So we’ve had to really pressure test it in a lot of different ways from both operations and from marketing. And starting with consumers first is allowed us to really build that that confidence and that that traction. And then from there, then we’ve taken that to retailers buyers and build out our strategy to other channels.

Lee Kantor: [00:35:00] Jacqueline, did you go direct or did you go were you targeting stores?

Jacqueline Smith: [00:35:07] So we did it. We did both. So we did the direct. We were we were going to fitness shows and direct to consumer shows where people could get it in their mouth and taste it. And we were also meeting with the retailers, but just like, um, and I apologize, your name just completely went left my brain. Michelle. Michelle Just like Michelle, because of the pandemic, we were kind of forced to do a lot more online work because we couldn’t we didn’t have those in-person events for either the retailers or the consumers. There was just almost nothing. We did a couple of events that they did outdoors during the pandemic in Utah. That was nice and it was great that they did that. It kept our doors open. It kept it the products in people’s hands, and it helped drive online traffic to us during the pandemic. But we absolutely did both. And and I just want to tell you a quick story. When you were talking about investors, we did have an investor come to us and mine was so different than Michelle’s that I just have to share it. I think that what she’s doing is exactly what you should be doing. But for me, I live in such a different like thinking that I’m always about it will just show up if it’s supposed to. And I really believe that.

Jacqueline Smith: [00:36:23] And because of that, I was I was teaching on stage at an event in Utah a couple of years before I started this company. And I’d been through the, you know, his classes tons of times. And I had this thought I should go to his class this weekend. And I’m thinking, why should I go? This is ridiculous. I know every single thing that happens at these events. I spoke on the stage, but I trusted my gut and I went anyway. And while I was there at his event backstage, there was a gentleman eating one of my protein bars and I said, Do you like that bar? And he said, Yes, I like this bar better than any protein bar I’ve ever had in my life. And if I knew who owned this company, I would invest. And I said, Well, hi, I’m Jacqueline Smith. I’m the president of the company and his name is Norris Cole. He played for the Miami Heat and he was a two time NBA champion with the Miami Heat. He just got inducted into the Hall of Fame in Ohio where he played. And it’s just amazing to me how that introduction happened without any real push. I wasn’t trying. I was just listening. And I was aware of my surroundings. And he did invest in our company and it’s been great.

Lee Kantor: [00:37:48] Wow, That’s amazing story. Congratulations.

Jacqueline Smith: [00:37:51] Thank you.

Lee Kantor: [00:37:53] Now, Rhonda, what do you need more of at Caesars and how can we help you?

Rhonda Busnardo: [00:38:02] I need more of everything. You know what? Right now, like I said, we’re health trends are huge, So we. We definitely, um, always look into that. Um, we’re looking at natural faces and different, you know, sources and just natural ingredients overall. Um, we’re also looking at vegan. The vegan market is huge right now, so looking at things like that. I also want to just give a little bit of advice too. So something like a power bar or, you know, you wouldn’t really think to come to Caesar’s and try to look for selling a power bar at Caesar’s restaurants or anything. But, you know, there’s not just restaurants within our casinos. We have a lot of different outlets, a lot of different, um, you know, just breakfast restaurants or little stop, you know, stop and go or, you know, we actually have what they call an ADR at Caesar’s, which is an employee dining room, that there’s always something where you can, you know, look to market your items no matter what they are. So just always think outside of the box and where we might be able to utilize your products as well, not necessarily just in a in a restaurant, but maybe one of our shops or our grab and goes or our offices. Everyone forgets that we actually have offices behind these beautiful casinos. You know, they’re out on the floor and everybody’s, you know, out there gambling or going to restaurants or seeing shows. And then, you know, there’s people that work in the background. So there’s a lot of different avenues. And just always, always think outside the box. It’s a it’s a big thing.

Lee Kantor: [00:39:53] And don’t self-select out before you even have a conversation. Right? It’s worth having a conversation.

Rhonda Busnardo: [00:39:59] Absolutely. There’s never anything wrong with having a conversation.

Lee Kantor: [00:40:03] And.

Jacqueline Smith: [00:40:04] And we should have a conversation. Rhonda. I think that would be awesome.

Lee Kantor: [00:40:08] Now and there’s a ton of employees like how many employees? Caesar’s has thousands and thousands of employees. Just that aspect of the business could be lucrative for a lot of folks.

Rhonda Busnardo: [00:40:18] Yeah, you have your front of the house, your back of the house, your restaurants, your, you know, your gaming floors. Just it’s there’s just countless opportunities for so many different avenues.

Lee Kantor: [00:40:30] So if somebody wants to learn more about Caesar’s or connect with you, what’s the best way to do that, Rhonda?

Rhonda Busnardo: [00:40:35] Yeah, I don’t know if you can all see, but I did share my email on chat and you can actually find me on LinkedIn. It’s my real name, so always feel free to connect with me there, even if it’s a category that I don’t necessarily manage. I know all the category managers and how to get in contact with them, so I can definitely put you in the right direction to see if there’s anything you know that we can do for you guys.

Lee Kantor: [00:41:00] And that’s caesars.com would get them if they want to find the Caesars near them if they want to check that out.

Rhonda Busnardo: [00:41:06] Yeah you can definitely go on Caesars on the internet or like I said go on LinkedIn and if you go on Caesars Entertainment on LinkedIn, they’ll you know obviously there will be a lot of different things that you can look at. But um, you know, obviously if you’re looking for something specific, you can just send me a message and, and we can connect.

Lee Kantor: [00:41:28] And. Michelle, what do you need and how can we help?

Michelle Razavi: [00:41:34] Ryan, can you say that one more time? You cut out a little bit.

Lee Kantor: [00:41:36] What do you need and how can we help?

Michelle Razavi: [00:41:39] I would love I mean, Rhonda, I got your email, so I will definitely be following up. But for anybody listening to this would love anyone support at our retailers at Lifetime Fitness. If you’re in New York, please go check us out this summer at Pop Up Grocer and our Smoothie Bowl or Mermaid Smoothie Bowl with Juice Press and yeah support your local woman owned businesses like Jacqueline and mine. We’re online as well so we have everything on Amazon Prime. So we’d love support just in getting the word out of our of our product and our company. And if anyone’s interested in doing food service or, you know, corporate purchases, we’re available for that and are fully able to support that.

Lee Kantor: [00:42:23] And what’s a website?

Michelle Razavi: [00:42:25] Our website is l.o.v. That’s l a v as in Victor i.com.

Lee Kantor: [00:42:32] Great. And Jacquelyn. How can we help you?

Jacqueline Smith: [00:42:36] So the best way to help me right now is to visit Walmart. In about two weeks. We are launching in 150 Walmart locations with three of our most popular flavors, and they will be in the Utah and Southern California areas. So we’re excited about that launch. You can also visit us on our website at E3 Energy cubes.com. You can preorder our peanut butter and jam strawberry Flavor, which is fantastic. We’re just getting ready to ship that out soon and or you can order any of our other flavors as well. And they’re all good and they’re all good for you. They’re all gut friendly and you can feel good about letting your kids eat them, eating them yourself, sharing them, saving them, whatever you want to do. And that’s what that’s what we’re doing.

Lee Kantor: [00:43:25] Well, thank you all so much for sharing your stories today. You’re all doing important work and we appreciate you. This is Lee Kantor.

Jacqueline Smith: [00:43:35] Thank you so much.

Lee Kantor: [00:43:35] You got it. You got it. This is Lee Kantor. We will see you all next time in Woman in Motion.

 

Kimberly George with Mary Kay and Clay and Dr. Amanda Gentry with Real Property Management Allies

July 31, 2023 by angishields

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Charitable Georgia
Kimberly George with Mary Kay and Clay and Dr. Amanda Gentry with Real Property Management Allies
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Kimberley-George-bwKimberly George is a Native of Baton Rouge, La.  She’s married to the love of her life Aaron and they have 3 kids together.  Kimberly served 20 years in the Navy as a Surface Warfare Officer.  She retired from the Navy on June 30th 2022.

In the Navy she was stationed on ships and did multiple jobs such as the Ordnance Officer, Damage Control Assistant, Chief Engineer and Materials Officer. She deployed multiple times in support of Operation Enduring Freedom and conducted Counter Drug Ops in Central and South America.

In addition, she’s been building her Mary Kay business for 11 years and moved to Georgia for her final duty station.  Kimberly is excited about helping men and women experience their best skin while using the best products.

With her Mary Kay business, she’s earned 6 free cars and leads a team of over 110 consultants. Her mission is to paint the world Pink by helping women and men, girls and boys love the skin they’re in and to be more confident by putting their best face forward.

Connect with Kimberly on Facebook and Instagram.

Clay-Gentry-bwClay Gentry, MBA, is a co-owner and driving force behind our commitment to excellence at Real Property Management Allies being a native from Rome, GA. With a diverse background encompassing the United States Marine Corps (USMC), nonprofit organizations, and corporate manufacturing industries, Clay brings a wealth of experience and a passion for property management to our team.

USMC: A Foundation of Leadership and Integrity

Clay’s journey began with a distinguished career in the USMC, where he acquired invaluable skills in leadership, discipline, and unwavering integrity. His time in the military instilled in him a deep sense of responsibility and the ability to navigate challenges with composure and professionalism. Clay’s military background forms the bedrock of his commitment to providing reliable and trustworthy property management services.

Nonprofit Expertise: Making a Difference in Communities

Following his honorable service in the USMC, Clay dedicated himself to the nonprofit sector, driven by his desire to make a positive impact on communities in need. Through his work with various nonprofit organizations, Clay gained a deep understanding of the importance of compassion, empathy, and effective communication when managing properties. He brings this spirit of service and community enhancement to every aspect of Real Property Management Allies.

Corporate Manufacturing Industries: Unparalleled Industry Expertise

Clay’s expertise in the property management sector was further refined during his tenure with Corporate Manufacturing Industries. His experience with executive roles within corporate manufacturing industries provided him with comprehensive knowledge in maintaining and enhancing property value, implementing efficient operational strategies, and ensuring long-term sustainability. Clay’s background in this field allows him to approach property management with precision and expertise.

Amanda-Gentry-bwDr. Amanda Gentry, Ph.D., one of the co-owners of Real Property Management Allies, brings a wealth of experience and expertise to RPM Allies being a native of Cartersville, GA. With a background in both the nonprofit sector and higher education, Dr. Gentry has a deep understanding of business administration and a passion for delivering excellence in the property management industry.

Nonprofit Sector and United Way Experience

Dr. Gentry’s experience in the nonprofit sector, particularly her involvement with United Way, has shaped her commitment to community engagement and service. Through her work, she has gained valuable insights into the diverse needs and challenges faced by individuals and families, which she brings to Real Property Management Allies. Dr. Gentry’s dedication to community well-being and her ability to build strong relationships contribute to our company’s emphasis on creating positive and supportive environments for tenants and property owners.

Higher Education and Business Administration Expertise

As a professor of Business Administration specializing in Management and Human Resources at Shorter University, Dr. Gentry has honed her skills in strategic planning, financial management, and organizational leadership. Her academic background, combined with her practical experience, enables her to bring a unique perspective to property management. Driven by a commitment to professionalism and excellence, she ensures that Real Property Management Allies operates with the utmost integrity and efficiency.

Commitment to Property Management Excellence

Under Dr. Gentry’s co-leadership, Real Property Management Allies is dedicated to providing comprehensive and reliable property management services. We understand the importance of effective communication, attention to detail, and proactive maintenance to protect your investment and ensure tenant satisfaction. Whether you are a property owner seeking stress-free management or a tenant in search of a comfortable and well-maintained home, Real Property Management Allies is here to exceed your expectations.

Choose Real Property Management Allies for all your property management needs, and experience the difference that our expertise, professionalism, and commitment to excellence can make.

Real Property Management Allies is founded on the principles of professionalism, integrity, and a client-centric approach to property management. With the Gentry’s at the helm, we are dedicated to delivering exceptional results, tailored to meet your specific needs. Our ability to navigate complex challenges, prioritize client satisfaction, and implement innovative solutions sets RPM Allies apart in the industry. We will exceed your expectations, build lasting relationships, and provide unparalleled property management services.

Follow Real Property Management Allies on LinkedIn and Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:09] Broadcasting live from the Business RadioX Studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and Resources. We put the fun in fund raising. For more information, go to B’s Charitable Pursuits. Dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:46] Good, fabulous Friday morning. It’s another fabulous Friday. We’ve got three more fabulous guests. And I’m going to do a little update first. First of all, Sharon, welcome back. Doing producing this morning.

Sharon Cline: [00:00:56] Thank you. Thank you for having me.

Brian Pruett: [00:00:57] It’s always nice to have Sharon in the house. Not that we don’t like Stone, but as I mentioned, Sharon’s a little better looking to. And Sharon, thank you for coming out to my event the other night. We had a big locker room chat with several former athletes out at the Crosspoint City Church in Cartersville for all in all out ministries, which if you listen to the show, you’ve listened to Kevin’s story. But if you haven’t, first of all, the show is all about positive things happening in the community. And Kevin Harris started all in all at ministries helping men with addiction. And so at the fundraiser, we did everything the other night and we raised $10,300 for him. So, you know, you’re doing good. As Amanda just said, you’re doing good. And when you can make somebody cry and we make Kevin cry at least four times Wednesday night, so that’s awesome. So, all right. Like I said, we’ve got three more fabulous guests this morning and our first guest this morning is Kimberly George from Mary Kay. So, Kimberly, thank you for being here.

Kimberly George: [00:01:49] Thank you, Brian.

Brian Pruett: [00:01:50] So Kimberly has got an incredible backstory, which we’ll hear in just a second. But you’re a 20 year veteran of the Navy, right?

Kimberly George: [00:01:57] That’s correct.

Brian Pruett: [00:01:58] So if you don’t mind, share your story and then we’ll talk about why you’re passionate of what you’re doing.

Kimberly George: [00:02:03] Yeah, So the military was not a thing that I was that I thought I would do when I was younger. My family was never in the military. My dad, he was drafted in the Vietnam War, so he did his time and then he was out and he never talked about it ever again. So I really don’t even know really what he did during that time. But I so I started 12th grade and I was pregnant. I had my daughter at the first day of 12th grade. So I went to school that day. And then I went into labor that night and had her that I guess the next morning. And so I was trying to figure out like, okay, what am I going to do now? I have a baby. I got to finish 12th grade, you know, and I was going to college. It was no question was I going to college or not. I wanted to go out of state because I wanted to get away from home. But of course, plans changed, right? So I graduated from high school and I went to college. I went to Southern University, which is an HBCU in Baton Rouge, Louisiana. And my whole thought process was, how can I go to college and not have to get a job to take care of my child, but also go to college at the same time? So I had an academic scholarship. I also ran track in high school and ended up with a track scholarship. And the way my school worked was if you have overages as far as if your tuition is paid for, then that extra money goes back into your pocket.

Kimberly George: [00:03:27] And so I kind of went in like it was a business, right? And so I was like, how else can I get more scholarships to get more money in my pocket so I don’t have to work? And so when I went to freshman orientation, there was a table set up by the ROTC at college. And I walk by not even thinking about it at all. I’ll walk by. And they were like, How would you like to get your school paid for? And I was like, Wait, what school pay for? Okay, What I got to do, right? Because my mind was like, more money. Yes. And so I did the whole process, signed up, did ROTC for the four years in college, and then I ended up in the Navy and it wasn’t like, Oh, I want to join the Navy. It was just like, okay, they pay for me to go to college for four years. I got to do four years in the military. So I was commissioned as soon as I graduated. I graduated on May 10th. I was commissioned on May 10th, and I ended up having to select a ship because I was a surface warfare officer. So I had to select the ship and I wanted to get the closest ship to home because home was Louisiana. My daughter was in Louisiana. I ended up in San Diego. So not close at all. So my daughter had to stay at home with my mom for that first period.

Kimberly George: [00:04:36] While I was on the ship. I deployed on that ship twice and went to the Middle East. I was the ordnance officer, so I was in charge of all of the weapons, all of the guns on board, all of the ammo on board. And the captain of that ship, his motto was Gunsmoke is good, more is better, which means that we had to shoot a weapon every single day while we were out to sea. So that was a lot of fun. So then I left there and I tried to get closer to home again, and I ended up in Pascagoula, Mississippi. And if you know anything about Pascagoula, like, Oh, no, I thought Baton Rouge was like, bad, but oh my gosh, Pascagoula, there is nothing there. But I was closer to home where I was able to get my daughter. And so she had been with me since I got to Pascagoula, but I was the damage control assistant on that ship. So it was another ship in Pascagoula. And I was in charge of all of damages. So, like fire flooding, you know, and you’ll be surprised. We actually have a lot of flooding on ships, which is the worst thing that can happen because ships are supposed to float. Right. Water is not supposed to get in the ship. But we had lots of under the waterline flooding. So like our main engine room started to flood one time. It was very scary, but we got through it.

Brian Pruett: [00:05:49] So there was a big hole in the bucket.

Kimberly George: [00:05:50] Yes, a huge bowl. Like a huge hole, which is not supposed to happen. So then I left there and I went to Monterey, California, and Naval Postgraduate School, which is like the best secret in the Navy. It’s a little hidden gem in Monterey, California. Monterey, California is absolutely gorgeous, by the way. But I ended up getting my master’s degree in physics, but not because I’m smart. Not at all. I ask the detailer and Detailer is the person that like gives you your jobs and stuff. I said, Hey, what is the longest curriculum here? Because once I got done, I had to go back to the ship, right? So I wanted to be on shore duty for as long as possible. And he said the longest curriculum is physics and it’s two years. And I was like, I’ll take it. Whatever I need to do. I need to stay on land for as long as possible. So I got my master’s degree in physics and then left there and then went back to a ship in Washington state. And I was the chief engineer, so I was in charge of the whole engineering department, which was making electricity, making the water to potable water in charge of the engines, the diesels, the, you know, all of that stuff that has anything to do with engineering. And then left there, went to San Diego, California. And I was an in-between there. I was in Rhode Island for like spurts of time because that’s where our schooling and stuff happens in Rhode Island.

Kimberly George: [00:07:08] And then San Diego, I was on another ship. Well, actually I was the materials officer, so I was in charge of ten different ships for their engineering department and then left there, went to the Pentagon in Virginia, was there for four years. And at the Pentagon I worked on the and people are always surprised about this, But I was a part I was part of the nuclear weapons portfolio and the biological and chemical weapons portfolio and then left there. And then I went to made it to Georgia. I’m not from Georgia, made it to Georgia, but it was my last duty station and I was the executive officer and commanding officer for all Navy recruiting. So Navy recruiting in Georgia, Alabama and Panama City, Florida. And so Covid happened during that tour also. And that made me decide I would do 20 years and I would get out because it was very challenging. It was very rough. And in the midst of all of that, I had started my Mary Kay business 11 years ago. And again, it kind of was the same way how I got in the Navy also, right? Like it wasn’t like, Oh, I want to do Mary Kay. It just kind of happened because the girl on the ship with me and it was only me and her on the ship as far as females, and it was 274 guys. So we had to kind of stick together a little bit.

Kimberly George: [00:08:24] She had started her business. She didn’t tell me she started her business. She was just like, Hey, I have this business idea I want you to listen to. And I’m like, Oh, what is it? And she’s like, I’m not telling you what it is because I didn’t wear makeup. I really didn’t take care of my skin. And she didn’t either. And so I got on this call and a lady on the call, she started talking about the business opportunity. I was like, You know what? That sounds pretty good. I think I’ll do it. And so I started on a Sunday and then I went out to sea for a whole week and I completely forgot that I had started my Mary Kay business. When I came home, my husband was like, Hey, there’s a box at the door that you ordered something. It says Mary Kay. And I was like, Oh, yeah, that’s right. I did start a Mary Kay business, so I opened it up. I had to call the lady who told me about the business like, okay, what do I do with these products? I had no idea. So she had to walk me through how to use the products. And so 11 years later, here I am. I’ve earned six free cars since then, with one of them being a pink Cadillac. So people always ask, Do you drive a pink Cadillac? Yes, I’ve earned a pink Cadillac working on the second one now and absolutely love it.

Brian Pruett: [00:09:23] So that’s a lot of good information. So on the pink Cadillac, I just got I’m curious, did they get that because Elvis drove a pink Cadillac first?

Kimberly George: [00:09:31] I don’t know.

Brian Pruett: [00:09:32] We should ask Mary Kay that.

Kimberly George: [00:09:33] But you know what, Mary Kay, So the reason why she picked the color pink was because and this is so crazy. So Mary Kay started in 1963 when she opened the doors. But she loved the color pink because it was the color of the bathrooms at the time were pink. So she liked it and she was like, You know what? I’m gonna get this color car when I go to the dealership. And she did.

Brian Pruett: [00:09:54] You might want to remember that. That might be a trivia question, right? Yes. So I want to go back to some questions about the Navy. So were you on any aircraft carriers? I was on?

Kimberly George: [00:10:05] Were the ones were you on? So I was on the Vinsons, which was stationed out of Washington, and I wasn’t stationed on them. I embarked on them for deployment. So then when I went to San Diego and I was a part of a Destroyer squadron staff, we embarked on another one. And that one was the, Oh gosh, it just slipped my mind. What was it? Oh, the Lincoln. The Lincoln.

Brian Pruett: [00:10:28] So my cousin was in Desert Storm and he was on the Nimitz first and then the Saratoga. And his job in the Navy was he was in charge of the ejection seats for the pilots. Oh, wow. And if you remember anything at all about Desert Storm, you guys may be too young. I’m too old for this. But there was a couple of pilots who had. Eject and they were rescued. And my cousin’s the one that worked on those seats for them. And I guess their their thank you gift that they do for pilots was they brought him one of those commemorative crown royal bottles and stuff. I don’t know if he ever drank it, but I know it was on his TV for a while. So, um, what what was, I guess maybe your do you have a favorite memory that you can share from the Navy?

Kimberly George: [00:11:09] Um, I would say a favorite. I don’t know if it’s a favorite memory, but it’s an interesting memory. We were doing counter-drug ops in South America, and we. And it’s crazy. So there are submersible little objects. They’re not even ships or boats or anything, but this is where they use to carry the drugs on. And people were on board also on this little submersible object. And they’re trying to get from one country to the US the closest place they can land in the US to be able to offload the drugs. And so we tracked it with our sonar, tracked this object, tracked this object. So we got like super close for it to come up and when it submerged or not submerged, but like when it came up, the people jumped out of the object. So now they’re in the water. They set it on fire because the drugs were in there, because they didn’t want us to get it right. So then we instead of trying to like, get this object, it turned into a search and rescue mission because now we had to get the people off board. We had to put the fire out, you know, And we were like really close with our ship to this fire burning fire. So we were like, okay, is our ship going to catch on fire, too? You know? So it became this whole problem solving thing that we had to do. We ended up getting the people on board. On board. We took them to Cuba. Actually, they went to jail and it was over 500 tons of cocaine, heroin, you know, all of those big time drugs.

Brian Pruett: [00:12:48] Wow. Was it Quantico? You had to take him to Quantico? No, no. A Few Good Men is one of my favorite movies, by the way. So I think it’s really cool. You spent 20 years in the service, so thank you for your service. But also the fact that, you know, you’re a prime example of it’s just not men, right? When I was growing up, it was kind of looked down on that the females served. Maybe if you can just share a little bit advice for some young ladies who might be listening that might be thinking about going that route.

Kimberly George: [00:13:19] Yeah. So the military has opened up tremendously. There are so many benefits, you know, to the military also, which I think a lot of people don’t even know about or realize the benefits. But there are lots of women now that are joining the military. Right now. We’re at about I want to say, I mean, it’s still a very low numbers, but we’re at about 17 to 20% female in the military right now. But there are so many leadership roles. I mean, when I joined, I went in straight as a leader. And it’s so funny because my first division, when I went to my first ship, I was one of seven females onboard the whole ship and they had 300 and something people on the ship, right? But my division, I had 25 people in my division. I was 21 years old and I was leading this division and my chief was 42. He was double my age. So one, he never worked with a female before at that time and he never worked with a black person, you know, in charge of him, too. So it was challenging, I have to say. It was challenging. It took us about six months because I wasn’t going anywhere and he wasn’t going anywhere. So we had to figure out how to make it work and how to be able to move our division forward. And this is the one where the captain was like, Gunsmoke is good, more is better. So we had to like, figure out how to get past the differences, which I didn’t have a problem with.

Kimberly George: [00:14:39] But he had to figure out how to get past me being there and telling him what to do so that we can get these guns shooting every single day, you know, and getting the maintenance done on the guns and that kind of stuff. And I mean, at the end of his tour, you know, he gave me an awesome gift. He was like, Thank you so much, which I’m so glad I was able to be kind of the example for him, right? So because he’s going to run into other females in the military, well, he’s out now. But you know, the next job, he will have ran into other females, too. But there is so many opportunities for people like college opportunities and, you know, getting your school paid for insurance, medical insurance, you know, all kinds of opportunities for people that join the military. But women also, I think it’s so good for people to see women at high levels in the military also because representation matters, you know, And so for me, I just felt like I was an example for a lot of the females that were coming in, because you’re not going to see people, you know, women at a top level in the military. So I think we’re like starting that wave right now. We’re going to have. Our first female CNO of the Navy. She just got appointed by president. So we’re breaking barriers. You know, we’re coming in and we’re not sitting down and we’re not being quiet about it either. So I’m excited about that.

Brian Pruett: [00:15:58] That’s awesome. So your your oficer there must have been a Marshal Dillon fan, right? So it must be so.

Kimberly George: [00:16:06] Yeah, he probably was. Gunsmoke is good.

Brian Pruett: [00:16:08] Right? Right. So actually, you did just something. You have a big heart as well. You you not only care about, obviously, and passion about the military and navy and the community itself, but you actually just did something along with other people in Mary Kay. But for the deployed servicemen and women share about that.

Kimberly George: [00:16:28] Yeah. So I always wonder, like, how can I use my business to give back and to support others? And I’m a big proponent of the military, obviously, right? Because it was 20 years of my life, like, how can I give back to the organization that I just left? And so every year we partner with this organization called Operation Courage is Beautiful, and they send care packages to deployed service members. And I really like to do it in the summertime because it’s super hot. And so we have several service members in Saudi Arabia, Kuwait, you know, all of those different countries where the temperatures are like if we think it’s hot right now in Georgia, like I mean, like it’s really hot in Kuwait, you know, but a lot of the service members don’t have the resources for sun protection and skin care, you know, in that kind of stuff. A lot of service members don’t even receive care packages. And care packages are like gold when you’re on deployment. My first deployment, my husband didn’t send me anything on my first deployment, like no care packages. My mom didn’t send anything, you know, like it was rough. And so they never heard the last of it. My next deployment, they had learned their lesson.

Kimberly George: [00:17:38] I got care packages. I was like a celebrity because I was getting care packages all the time. But I was able to share with other people that never got care packages while on deployment. So care packages are huge. If you get a piece of mail with your name on it, even if it’s a letter, I mean, like that’s the best thing you can do for your deployed service member. And I know that. So being able to partner with that organization who gives care packages to deployed service members and I was able to put in skin care that has SPF in it. It makes a huge difference for the deployed service members, too. So this year I was able to send over 400 packages to be able to send out to deployed service members. And we’ve been getting letters back saying, thank you so much. This is exactly what I needed, you know, And they also put in like Girl Scout cookies, you know, and all of that stuff, too, with the skin care that we send. But it’s a really big deal. And so it makes a huge difference. It helps them get through deployment also because somebody is thinking about them, you know, well, I.

Brian Pruett: [00:18:32] Hope they didn’t put the lotion on. They need the cookies because they probably ate some lotion at the same time. But no, that’s awesome. So other than being a representative for Mary Kay, can you give us a, I guess, a benefit of Mary Kay that might be better than some of the other products that are out there?

Kimberly George: [00:18:48] Yes. So one is if you’re my customer or my client, you get me as your consultant. But what I really like is that so if you go to a store like let’s say you go to Macy’s or whatever, right? And you buy skin care, you can call them and say, Hey, how do I use this again? Or like, Wait, what works best with this? Okay, my skin is breaking out. What do you think? Like, you can’t go back and ask those types of questions to them or you can’t. Even if you open it and you realize like, Oh, this is not the right one, you can’t return it either, right? Like you can return your products back. To me, it doesn’t come out of my pocket. Everything’s 100% guaranteed. But then I can also walk you through how to properly use the product, what the product is supposed to do. I follow up with you to make sure that you’re getting the right results. Right? Because if it’s like, wait a minute, your skin’s not supposed to be breaking out, what’s happening? Let’s make sure you’re using it properly, okay? What are you allergic to? I can look up and see if that has those types of ingredients that you’re allergic to. I mean, so much. Right? And we always talk about customer service, but you really get upgraded customer service when you have a Mary Kay consultant.

Brian Pruett: [00:19:58] So I know I was kind of like a friend, Bob Brooks, and thought Mary Kay was just for women but share about all the products because you do have things for men and I’m sure there’s other things that we may not know about. So share some of those.

Kimberly George: [00:20:09] So we have a whole men’s line that has a facial wash. We have what Bob calls Frank’s hot sauce, which is for it’s instant puffiness reducers, right? I call it the magic eraser for puffiness underneath the eye area. And that’s for anybody, men and women.

Brian Pruett: [00:20:24] You have to tell why he calls it that.

Kimberly George: [00:20:26] He puts it everywhere.

Brian Pruett: [00:20:27] All right. There you go.

Kimberly George: [00:20:30] We have fragrances. We have body care, skin care, of course, for men and women. Also, we even have skincare for ages 4 to 17 because we want kids to start taking care of their skin at an early age. So when they get older, they won’t be like man. I wish I would have, you know, but also to learn about skincare, because a lot of times people will be out in the sun. They aren’t protecting their skin like the sun is not good when it comes to skincare. It causes damage, it causes wrinkles, it causes dark spots, you know, all of that stuff. And so we provide education to write about skincare. But then we also have makeup. A lot of times people always when they hear Mary Kay, they think, oh, makeup. It’s not just makeup. It’s like 80% skincare. And then you have the makeup also. And so I love providing the education to people about how to take better care of your skin, what you can do. Because sometimes when we look in the mirror, we’re like, Man, I need to lift this up. I need to pull this back. I need to get rid of these wrinkles here. I need, you know. And so starting sooner rather than later helps with that. But we have products for any and everything. Fragrances. I don’t know if I said that, but bath care, body care, foot care, all of that stuff.

Brian Pruett: [00:21:41] Got any car?

Kimberly George: [00:21:42] Deodorant, deodorant? No.

Brian Pruett: [00:21:47] So explain how kind of Mary Kay and you guys work, because I know there are several there’s a lot of Mary Kay consultants out there. Do you guys have certain territories? How does that.

Kimberly George: [00:21:58] Work? Yeah. So there are no territories, but we pride ourselves on what we call the go give spirit and the golden rule, right? Which is to treat others the way you want to be treated. But the go give is like, if I’m out and about and I’m talking to someone and I say, Oh, I do. Mary Kay, do you have a Mary Kay consultant? And if she says yes, then that’s the end of the that’s not the end of the conversation, but that’s the end of like me talking about Mary Kay, right? She can ask me questions about products and all of that stuff, but I’m going to always refer her back to her consultant because we never want to take a customer from a consultant because there are millions of people, there’s enough people, you know, to go around for you to have a consultant also, or a customer as well. So if I do a party and there’s people there and there’s a couple people who already have Mary Kay consultants, they can order from me at the party, but I won’t follow up with them. I’ll say, You got to go back to your consultant, follow up with your consultant, ask your consultant these questions and that kind of stuff. Because again, we never want to take anybody away from that consultant and so we pride ourselves on that.

Brian Pruett: [00:22:55] So can you share about what the the party kind of party are you doing?

Kimberly George: [00:22:58] Yeah, we like to get down and dirty, but we do all kinds of parties. So bridal bashes, so people that are getting married or having an anniversary, a wedding anniversary or anything like that, they get girlfriends together, even guy friends together. And we would do pampering. We call them pampering sessions where we’ll do like a hand and lip softening treatment with an anti-aging facial deep pore cleansing treatment. We do just regular pampering sessions. We do birthday bashes. So, you know, girlfriends get together for a birthday, you have a pampering session, a spa night. We also do birthday bashes. We do. We call them classes. Also, we do makeover parties, makeover bashes. We do mimosas and makeovers. I mean, there are so many things you can do.

Brian Pruett: [00:23:49] That can be troubling and stuff right there. Do you guys do any of those parties as fundraisers?

Kimberly George: [00:23:55] We do. We do. So I have a girlfriend. Who? Her? She’s doing it for a sporting team right now because sports is getting ready to start back up for high school. And so to help parents be able to cover the fees for their their kids. So she’s donating part of her profits because we make a 50% profit. So she’s donating part of her profits to the organization to help pay for the kids. Yesterday, I did an event with Ignite Hope, which is an organization that supports foster families and adoptions. And so I did free makeovers for the moms, the foster moms and the kids got some lipstick. So they loved it. They thought they were getting made over, too. But so yeah, we always do events and stuff like that, too.

Brian Pruett: [00:24:39] So I know a guy does fundraisers. We’ll have to talk.

Kimberly George: [00:24:41] Oh, that sounds good. Yeah.

Brian Pruett: [00:24:43] So. All right, so you do a lot of networking, you’re out and about. You go to several of the groups that I go to as well. And we always talk about the power and positivity of networking. Can you share a story that’s happened to you while networking?

Kimberly George: [00:24:56] Yeah, so? Well, first off, I didn’t even know networking groups existed until I retire from the Navy and I got a magazine in the mail and it was for Accurate Business Association and it said, you know, ABA meeting Aqua business associated meeting. And I was like, business association, what is that? So I called the number and I was like, Hey, can I attend this? You know, is this like something I can go to? And they were like, Yeah, you can come, you know? And they gave me the details of when the next meeting was, and I was like, okay. So I showed up. I didn’t know I had to have a spiel to say anything, you know, I mean, like I was completely new to networking and this was a year ago, like last year May, because I retired last year from the military, July 1st. But I was on terminal leave and I got the magazine. And so I showed up and. It was so welcoming because people recognize new faces, right? And they welcome you in and ask you questions and that kind of stuff. I had no idea what to say. I mean, like, I was so clueless. But then thankfully. Oh, and at my first networking meeting, this is when Bob called me out and he was like, Oh, you do, Mary Kay. Oh, I won’t be able to use your services, but I can probably refer you. I was like, No, we have many products like, and I was.

Brian Pruett: [00:26:08] Going to put Bob in a place that’s good.

Kimberly George: [00:26:09] Yes. And so I stood up, fumbled through my 32nd spiel and got better over time. But as I started to meet people, one thing was I didn’t even know that senior living homes were a thing, you know, like and I learned this through networking and I have met so many people and I have been able to go into senior living homes now and I pamper the residents, which is a lot of fun. I mean, they love it. You’ll be surprised. Those ladies love their makeup and they love when someone comes in and just pamper them and just kind of let them be right. Let them look in the mirror, tell them how beautiful they are and all of that stuff too. But I love connecting people, you know, not just me, but like connecting other people together. And so being able to sit down and listen to someone tell me a little bit about them and about their business. And I’m thinking in my mind like, okay, who would be a connection for this person? Like, who can I connect them with? And I’ve been able to make a lot of connections for other people through networking, which I probably would have never done because I didn’t even know that that was a thing.

Brian Pruett: [00:27:15] I love that aspect. That’s one of my third passions is connecting others. Others. And that’s one reason I shared last week why I bring three people on on the show at one time is to connect others with others unless you’re a husband and wife team. So. So if somebody is listening and wants to get a hold of you for your services, how can they do that?

Kimberly George: [00:27:33] So you can follow me on any social media platform. I am. Rms So Miss Kimberly George and Kimberly is with the L, Y, George G or GE, but Facebook, Instagram, TikTok, you know, whatever else is out there. Threads, Instagram threads. Yes, I am on threads now.

Brian Pruett: [00:27:56] All right. So the other question I have for you, other the difference, the reason why you network, why is it important for you to be part of the community?

Kimberly George: [00:28:02] Because I like giving back for one, but also, like I am still a huge proponent of the military. I am still recruiting for the Navy in my mind. Right? But I enjoy sitting down and telling people about things that they probably don’t know, like the benefits that the Navy has. Right? I’m taking a client to her granddaughter, to a Navy recruiting office to just sit down with her and answer questions for her, but to also make sure she’s getting the right services that she needs to. Right. But I also love telling people about Mary Kay and educating the community on what Mary Kay has to offer, because a lot of people want to think it’s all just women products and not for men, but also think that it’s only makeup and it’s not. And it’s a whole bunch of other stuff too. But then I love educating about skincare as well. I’m very passionate about skincare because when I go to the senior living homes, you know, the ladies in there tell me they wish they would have started taking care of their skin at a younger age, you know, And now they’re 75, 80 years old and they’re like, I need this and I need to pull this back and I need to, you know, get rid of this line here, you know? And so I love being able to teach and educate about why skincare is so important as well.

Brian Pruett: [00:29:16] Awesome. All right. So one more time to share your website if you can real quick.

Kimberly George: [00:29:19] Yes. So my website is you can either dap Mary Kay lady.com or you can go to Mary kay.com/kay George for three Awesome.

Brian Pruett: [00:29:29] Well Kimberly thanks for sharing a little bit of your story Don’t go anywhere because we’re really not done with you yet but we’re going to move over to now Amanda and Clay Gentry, Real Property Management. Thanks for being here, guys.

Clay Gentry: [00:29:39] Thank you.

Brian Pruett: [00:29:39] So we’re going to talk to your better half first Clay. Ladies first. And she starts with an A, So we’re going to go that route. So so, Amanda, you you also are a professor, right, at Georgetown University. And you also do a lot of things for the youth because you work with Excel Christian Academy and cheerleading and that kind of thing. So share a little bit of your background.

Amanda Gentry: [00:29:57] Yeah. So I actually went to Excel Christian Academy in Cartersville, Georgia, and then I went to Lee University after that where I did cheer. I was a collegiate cheerleader. I graduated with a BS that stands for Bachelor’s of Science people.

Brian Pruett: [00:30:13] I have a lot of BS, by the way, two BS, and that’s my first and two initials. So we’re good. There you.

Amanda Gentry: [00:30:17] Go. A Bachelor of Science in Human Development, but with a business minor. And then I went into academia immediately. But on the coaching side, I didn’t really love it as much as I thought I was going to. So I ended up working for the Fellowship of Christian Athletes for a little bit for the state director, Robert Green in Tennessee. Then I went to Tennessee Wesleyan. I was like, You know what? I want to go back to academia. But I want to go into academics versus of higher ed versus athletics. So I went to Tennessee, Tennessee Wesleyan University, where I got my masters, my MBA, and I did the Management Excellence Program. That’s the adult degree completion program. So, you know, when life happens, like maybe you did have a baby in college or you had to drop out for work or something or military service, this is where they come back and finish that degree. So I ran that program for a while and I decided I wanted to teach. So I went and got my PhD in org behavior with a human resource development cognate. And now I’m at Shorter University. I teach HR there, management, nonprofit management, all that fun stuff and both the undergrad and graduate level. And then I also adjunct at Tennessee Wesleyan University, you know where it started. I adjunct in their MBA program and then exciting news. I just got hired on at Oral Roberts for their doctoral program. So congratulations. I’m excited about that, to add that to my resume as well. But that’s a little bit about my background. I did work at United Way briefly. I’ve worked in the nonprofit sector. Clay has as well. I’ll let him talk a little bit about that. But what I do now is I do teach at Shorter mainly. That’s that’s my home. I love that place. But I also coach cheerleading at Excel. And then I also help this guy with RPM. Of course, somebody has to do the back of the house so you can see him at all the networking events, right? So I help him out with that. But yeah, that’s a little bit about me.

Brian Pruett: [00:32:29] So you’re teaching, I guess, all the other stuff. You’re doing all that by virtual. You’re not actually going out to the schools, right?

Amanda Gentry: [00:32:34] So the adjuncting. Yes. So the adjuncts with Oral Roberts is completely online. Twu is hybrid. So I do go up there and teach a residency for their executive program where students can come for that one weekend. It’s very intense. They have a big project, but it’s it’s a hybrid one.

Brian Pruett: [00:32:54] So you mentioned a little bit about working with United Way and you said you also did some fellowship of Christian athletes. So I’m sure you guys will be there anyway. But August 16th is the next trivia and it’s for FCA Bartow.

Amanda Gentry: [00:33:05] So yeah, I think we already bought our tickets.

Brian Pruett: [00:33:07] Yeah, the ticket link hadn’t gone up yet so.

Amanda Gentry: [00:33:09] You will.

Brian Pruett: [00:33:10] You will Monday So that’s when it comes Monday. Okay. Yeah. So other than that, obviously it’s a passion of yours, but why is it important to be a part of the community and giving back and just helping others?

Amanda Gentry: [00:33:23] Well, I feel like the way the way I was raised in my family, I feel like the community poured so much in into me, into myself, the school, really, the community in general, the churches, the chamber. I did, you know, youth leadership. And I feel like all these professionals poured into me and I really want to do that for other youth. I want to do it for these young adults that don’t know what to do, whether it’s the military, whether it’s technical college, whether it’s no college at all. Right. Everybody has a different path and a different plan for their life. And those plans change constantly. So being able to help them maneuver that, but just really to give back to the community that poured into me so much.

Brian Pruett: [00:34:06] All right. So I’m going to ask you, because I’m sure it’s a different story than what he’s going to give. How did you guys meet?

Amanda Gentry: [00:34:11] So we actually yeah, we actually.

Amanda Gentry: [00:34:13] Met on Facebook. We met online on social media. He actually played baseball with my brother and then he slid in the DMS.

Amanda Gentry: [00:34:25] Eight years ago. Nice way to say it. Nice. Yeah.

Brian Pruett: [00:34:29] Can’t wait for my turn.

Brian Pruett: [00:34:30] Yeah, there you go. But I like the baseball reference there.

Amanda Gentry: [00:34:33] Slid in so like he.

Amanda Gentry: [00:34:34] Yeah, he already knew me.

Amanda Gentry: [00:34:36] Kind of. Kind of.

Brian Pruett: [00:34:39] So I’m glad it worked out because I worked and dated somebody I met on Facebook and it was a disaster. So I’m glad that you got an example of it working.

Amanda Gentry: [00:34:47] So yeah, so we can.

Amanda Gentry: [00:34:48] Be we can be the poster.

Amanda Gentry: [00:34:50] Child. There you go. They need us. There you.

Brian Pruett: [00:34:51] Go. All right, Clay, you you’re also a veteran. Yes. Remind me of the branch. You served?

[00:34:58] Marine Corps.

Brian Pruett: [00:34:58] Marine Corps. Obviously. You look like a marine. So there you go. Yeah. Yeah. So share your story, if you don’t mind. Yeah.

Clay Gentry: [00:35:04] So I joined straight out of high school. Literally. I graduated as soon as I graduated, I went down to PCB. You know, it was a graduation trip, which was probably not a smart idea, but when I was down there, my recruiter called me and said, Hey, can you leave tomorrow? And I said, Sure, I’m in PCB right now, but I can be there. So I came back from PCB literally the next day, went to MEPs and then went to and went to Parris Island and that started a career that I had no idea what was to come, but it was great. I loved it. I was I was infantry. I was part of the Italian ninth Marines. As soon as I got to the to the fleet, we did a workup, went to Iraq, was there seven months, came back from Iraq, was only back like three months. And then we went to Central America and did counter-narcotics missions with the DEA and Coast Guard special operations. And we were at Gitmo and and then came back from that deployment and went on another one back to Afghanistan. And there I was injured overseas and I was sent back home and and medically retired out of the Marine Corps. So after that, I moved back to Georgia. Didn’t really know what I wanted to do. You know, I was like, Man, I’ve been through a lot in the past ten years. I just kind of want to just kind of want to take it easy, lay low. And so I was I was I was managing a zaxby’s in Cartersville. And like she said, we met on Facebook and she was like, Where do you work at? And I told her, well, she showed up.

Brian Pruett: [00:36:37] Oh, she.

Clay Gentry: [00:36:38] She showed up. And, and so I gave her some free food. I tried to get the free food.

Clay Gentry: [00:36:43] Okay. I was I was a college student at the time. Okay.

Clay Gentry: [00:36:47] Well, and so anyways, that sparked, you know, conversations. We started dating. And of course, there was there was a travel, you know, piece in there because she was going to Lee at the time. And, and anyway, so we dated for quite a while. A lot of long weekends go traveling back up to, you know, Cleveland, back down to Rome where I lived at. And and so we got engaged and she said, hey, do you want to move to Tennessee? And I said, Sure, why not? I have nothing else going on. So I moved up to Tennessee and she she said, you’re going to you’re going to go back to school or you’re going to go to school. And I said, You’re crazy. I’m not going to school. And she said, Oh, no, you’re going to go to school. She said, I think you’ll do great at it. And I said, okay, I’ll give it a shot. All right, I’ll give it a shot. And so I went to school and and at Tennessee Wesleyan, I got my undergrad there. And then I went on to get my master’s at Tennessee Wesleyan as well. So she got me for two terms, you know, at school. She tried. She’s trying to get me to go back to get a doctorate.

[00:37:45] But no, that’s not going to happen. I’ve seen the tears over here and I no way I can handle it. But in the meantime, while up in Tennessee, I was AmeriCorps Vista, which is like the domestic Peace Corps for the United States. And because I wanted to give back other, you know, in a different way, I didn’t want to I didn’t want to go be a police officer. I wanted to, you know, because being infantry, that’s kind of kind of what’s out there for you, you know? And I was like, I want to do something different, something unique. And so she worked for the AmeriCorps Vista program to at the time. And I said, what can you you know what’s out there for me? And she said, I think you’ll like this program called the YMCA Youth Community Action Project. And I said, okay, what’s that? She said, Y cap is a at risk. It’s a it’s a group for at risk youth ages 10 to 13 in the metropolitan Chattanooga area. And I said, okay, that’s that’s cool. I guess I’ve never worked with kids, didn’t really see myself working with kids. And so I went to work with them and I was there about six months and they hired me on to work in to open a site with another lady.

Clay Gentry: [00:38:49] Her name was Sloane and me and her went to Oodua and we opened the site and ran a site there and did that for 4 or 5 years. And it was the most rewarding, you know, one of the most rewarding things, you know, I’ve done other than my time in the military and just being able to see these kids who were all victims of crime of some sort and knowing the backgrounds they came from and seeing them grow, become young men and women and go to high school. And, you know, now they’re starting to graduate and I’m starting to get phone calls and, you know, I’m like, oh, man, I’m getting old. Like, I remember, you know, when they were little. Anyway, so that was very rewarding. Andy Smith up there in Chattanooga does a great job with the white cap program, him and his staff, and and they’re still going strong today. They just opened up another site in East Brainerd. I think it’s where it’s at. But yeah, there they do great things up there. I mean, they’re really the hands and feet of Jesus with those kids that are going through the school system and so while we’re up there, she got hired on, you know, at Shorter.

Clay Gentry: [00:39:50] And so we had to make the transition. And so we made the transition back to to Georgia. And I really didn’t know what I was going to do then either, you know. And so I saw that Mohawk Industries at the time had a had a position for recruiting military personnel that are getting out of the military. And they said, hey, you want to come be our recruiter, basically. And I said, Sure. So I traveled the country and went to all the bases. And it was kind of nice because, you know, you know how to talk to them and you’re back around in that environment again and and getting those individuals, you know, that were coming out of the military a job in the civilian workforce, in a corporate, you know, job, a Fortune 500 company and seeing them, you know, be able to come straight out smoothly transition into into, you know, a decent paying job and and have a have a, you know, some structure right off the bat, which is kind of unheard of. In some instances. And and so I did that. And then while we were on a trip, actually, there was a lady who helps veterans start their own business. And the one trip I took my wife on.

Amanda Gentry: [00:40:56] Okay, I have to come in at this point. Okay. Okay. So I went on one trip, one trip only. And the whole ride up there. Clay’s talking about how he loves his job, but he doesn’t think that this is what he’s called to do. And he feels like he should be an entrepreneur. And he’s talked about, you know, property management, real estate before. And anyways, I get up there, I’ll let you I just had to give that like preface before he keeps going.

Clay Gentry: [00:41:22] Yeah, yeah. So anyways, I get up there and, and it’s these guys like these, these service members, they go through a class, right? They, they go through a class and, and for them to get out as part of their criteria. So they go in, these speakers come in, these people from other jobs, they come in, they give like basically a 62nd spill of who they are, why they should come work for their company. Then they go work in like then they go out there and it’s like a little mini career fair. And so I’m up there doing my thing. I come back down and my wife here has taken my stuff off the table and moved it somewhere else that I didn’t even want to go. And I was.

Amanda Gentry: [00:41:57] Like, I didn’t like the table placement. It wasn’t really good for the fair. Let’s talk about that.

Clay Gentry: [00:42:01] It was great for me. It wasn’t great for her. She moved it. Okay. Well, she when she did the whole time, these guys and girls were coming through and talking to us. My wife’s sitting there talking to this lady. I’m like, Hey, you need to go. Let her, you know, recruit some service members. And she so she has you. And I said, okay, we’re going to talk about this afterwards, you know. And so I didn’t think anything of it. Long story short, we I was the her recruit and and it took us about a year, but she kind of walked and guided us through the process of starting a business from, you know, point A to point B and you know here we are now.

Brian Pruett: [00:42:38] So well. So that’s a good lead in. We’ll get to real property management in a second. But this is for you and Kimberly because you’re both vets. I might have mentioned this. I think I mentioned it to you. I don’t know if I mentioned to you, Kimberly, but there is an organization out of Dallas, Georgia, called the Outer Circle Foundation. They work with veterans and first responders on PTSD, suicide prevention and the transition back into society and working. Yeah, so we’re hopefully going to be doing a expo in November for businesses that are owned by veterans, first responders and businesses that hire them. So I’d like for Clay and Kimberly to share some advice for those who might be listening who are either getting ready to come out of the service or those who have retired and thinking about what’s next. Can you give some advice to those guys or gals?

Amanda Gentry: [00:43:23] The biggest thing that I’ve seen just traveling around recruiting these guys and kind of putting my own story into it is, is do your planning like plan ahead of time? You know, a lot of people like me, I was like, oh, that never going to come. Or even when it was coming, I was like, Oh, I’ll have something lined up. You know, the best thing to do is do your homework, do your plan, listen to your transition assistance counselors. You know, just just plan. There are so many people out there that just they just don’t plan. And they they go in there and no guidance and they they struggle. And but, you know, there’s a lot of help nowadays that’s out there with the transition services. And so, you know, get on LinkedIn especially connect network you know find people there’s there’s organizations out there that write free resumes for veterans, you know, link up with them. You know, let get a resume, you know, start sending it out to to businesses and go to these job fairs, you know, that like recruit military does or, you know, the ones on base, they have hiring events on base. You know, they can go to that. I mean, that’s just a short, small snippet of it. But yeah, plan.

Brian Pruett: [00:44:28] I mean, Kimberly, what would you say?

Kimberly George: [00:44:30] I would say the transition from military to civilian life is so different. It took me a long time to finally get it together because I was so structured. You know, like I got up at 430 in the morning and I went and ate and then I knew I had to do this next and I had this and this and this. And I know I didn’t get off until this time, you know? And so it was so structured. And then when I retired, it was like, okay, what do I do now? Like, I don’t know, Like, do I still need to get up at 430 in the morning? Like my husband was like, Why are you getting up at 430 in the morning? I’m like, I’m so ingrained in 430 to 40, you know? And so and it’s so funny, like coming here, I was like, I need to start getting back up at 430 in the morning, like, because I was like, I’m missing out on a lot of stuff. Like, I need to start doing that, you know, even as a business owner. But the transition, it took me a while to finally get my footing, you know, because I didn’t have somebody telling me what to do or, you know, somebody basically saying, this is what you got today, you know, for your schedule and stuff. And it was me having to put my schedule together. So that was a little different for me. But just know that you got to, one, find something that you like, right? Find something that you really enjoy doing and that you like.

Kimberly George: [00:45:45] But two, it takes a while for you to get used to it because the civilian world is completely different. And you’ll find that the way we operate in the military and the way civilians operate is not the same. Like it is not the same like there’s accountability over, you know, in the military. It’s accountability. You got to show up on time. You show up like on time is late. You know, all of that ingrained in you. And then when you over here in the civilian world, like what Time to meet starting. I thought we were supposed to start at 10:00. At 1030. We haven’t started yet. Like, what’s going on, you know? And so you got to get used to, you know, that kind of stuff too. But it’s the transition for me was a struggle for a while. It probably took me about 6 to 8 months to finally be like, okay, this is what I got to do. This is how I do it, you know? Because I felt like I was like flailing a little bit, you know, with the transition, trying to figure out what to do. And I had my business, but I worked my business in pockets of time around the military schedule. Now I have a full day to work my business and I had no idea what to do, you know? So it definitely takes a little time to get used to it. I’d say.

Clay Gentry: [00:46:52] Too, there’s a there’s this mentality of transitioning service members regardless of from whether they’re e one to, you know, I won’t go into the higher ranking officers because they’ve probably already, with their connections, already have jobs getting out. But you know, you got to know that you’re. And over. You know, this is your civilian career. And and I had the same mentality. I was like, oh, I’m coming out and I’m going to get this high paying job, you know, and be a middle level manager right off the bat. And that’s that was a quick, you know, slap in the face because it’s, you know, you start you’re going to have to start from the bottom again. You know, not saying you’re going to be entry level, but, you know, you’re not going to come out and be in a in a leadership role immediately, you know, to the level that you were in the military. So that’s that’s kind of hard, you know, thing for some service members to wrap their head around and and just know that, you know, hey, yeah, it seems like you’re taking a step back. But I mean, you got to it’s different, you know, in the civilian world, like you said, you got to you kind of have to you kind of got to adapt to how things are being done on on the civilian side and just, you know, kind of sit back and watch and listen and learn how it goes. Yeah, you have to give yourself time.

Kimberly George: [00:48:04] Like you have to give yourself time. You know, I’m still adjusting.

Brian Pruett: [00:48:07] Yeah, right. Oh, I’m sure it takes you because your body has to adjust naturally anyway for all kinds of things, even if you’re not military. And you. My mom just retired and she’s trying to adjust to retirement and she’s a week, not even a week into it. So. All right. So that’s a good transition. Let’s talk about real property management. What do you guys do and who do you serve?

Clay Gentry: [00:48:25] So we we do residential property management and small commercial. We we service six different counties. So Bartow, Floyd, Polk, Paulding, Carroll and Haralson and we can do outside of those territories. We just can’t market. You know, we can’t go in another territory and market but we do specialize in Airbnbs Vrbos now. So we, you know, we are getting calls from people all, you know, as far down as the panhandle wanting us to to do their do their marketing for them, do their, you know, property, manage their their units down there. So we it’s kind of a mixed race. So like we have we have residential, we have the Airbnbs, we have apartment complexes, I mean, you name it. And so with us, you know, it’s the reason we got into property management is because we rented for four years. And when we lived in Tennessee and I could tell you if I know what I know, if I had known what I know now, it would have been a different situation up there. But one of the reasons why when we started this business was we looked we thought back then, we said, you know, one day we’re going to start a business and we’re never going to be treated like anyone else. How we were treated. And little did we know it was property management. And now we’re in this. And I always look back and say, hey, we’re never, you know, be fair in what you do and be honest and what you do and, you know, have good will and good intent and with your with your clients, whether it’s the owner or the tenants. And and that’s that seemed to worked out pretty good, you know, so instead of you know I don’t want to put them on on blast or anything, but you know there was just there’s a lot out there, a lot of property managers out there, people here, property management, and they shy away. They’re like, Oh, yeah, there’s.

Amanda Gentry: [00:50:05] A negative connotation there. Yeah.

Clay Gentry: [00:50:08] And so how could we change that? So we, you know, at least in our community, obviously, and so we, we, we started RPM and it, it is a franchise out of headquartered out of Dallas, Texas. And we brought went over there and got our training learned the business model got my real estate license came back opened up here and now we’re servicing the northwest Georgia area. And I kind of let her touch on the give Back program that we have.

Amanda Gentry: [00:50:32] Yeah, like you said, we do have two clients. We have our owners that own like it’s their asset, right? The property. But then we also have the tenants just because I mean, it’s their home too, you know, it’s their place that they get to go home every day after a hard day and they get to unwind. So we know that side just because of how we were treated through that process. So I think that’s one thing about us is we’re very intentional, not just to, okay, we’ll just ask the owner, like snub the tenant, right? Because we want to listen to their issue as well. So the one thing that we do that’s pretty cool is we have what’s called a give back program for the owners. So when the owner signs on with us, they get a choice to opt in a percentage of the management fee, not of their money that they get, but of our management fee, can go to a nonprofit of their choice. So whatever they’re passionate about, whether it’s B’s Charitable Pursuits, whether it’s all in, all out, right, whatever United Way, whatever they’re interested in, they get to pick that non profit and a percentage goes there. So every year we cut the check for that non profit. And the cool thing about it is when we cut it, it’s a tax break for that owner because they’ve been donating. So it’s kind of cool. If you look at it, it’s a way that we can give back to the community, but also the owners know that they’re giving back a little bit too. So we’re trying to kind of change the stigma of property management. And of course, we can only start with us, right?

Brian Pruett: [00:52:10] Well, that’s awesome. I think a lot of people start businesses because they were treated or saw the way other people were treated. I need to connect you guys because I don’t think I’ve done it yet. Do you guys know Daniel and Aaron Reese? They’re husband and wife real estate team here in Woodstock. But they do something similar where they give back their commissions to the person’s choice of a nonprofit. Oh, cool. So I’ll make you guys that connection. So. So I got some questions on the property management. All right. So is there a difference in working with an investor versus somebody maybe like me who owns a home and just wants to rent it out?

Clay Gentry: [00:52:43] I mean, yes. Yeah. I mean, yeah, there’s I mean, sure there’s difference. I mean, it’s but I mean, if you have one home, you know, investors usually come in and they they’re either building a whole complex, you know, and they have 50 to 100 homes. So, you know, the prices look different. The paperwork looks different. But our specialty, while we can while we deal with a lot of investors, our specialty is a single family home. So if you come to me and you say, hey, I’ve got I’ve got a home, I own a home, I want to make a little passive income, I’ve just bought another one or, Hey, I’m moving, I want to rent mine. That’s where we kind of come in. We say, Hey, okay, this is what we’re built for. Here’s here’s what we can do for you.

Amanda Gentry: [00:53:24] Especially because some I mean, there’s different types of owners, right? You got the investors, you have those accidental owners, the ones that, oh, my parent just died. This is my family home. That’s completely different than an investor. An investor. They want to know the money. They want to know when do they get their check? They’re thinking about all the financials or that person’s like, okay, can you do an evaluation? Can you go take a photo? And we do evaluations for our owners so they can opt in on how many times a year they want Clay personally to go out there, take photos of the home so that they can see, well, this is our family home. This is where I grew up. The floor is still doing good. Oh, yeah, I see. You know, the fire because it’s it’s their home, too. So it really depends on the type of owner. But yeah, there’s a complete there’s a difference.

Clay Gentry: [00:54:12] Yeah.

Brian Pruett: [00:54:13] You can obviously tell which one they like working best. Best. Yeah. Yeah. All right. So if I guess and this may be some dumb questions, I’m going to ask them anyway, but so as a, as a homeowner and you want to run out of property, when you do sign you guys on as the management team, you, the owner is not working with the the people living the tenants. They’re calling you to work everything. Yeah.

Clay Gentry: [00:54:38] So you have no contact. You don’t even know who’s living in your house. You don’t even know who’s living in your house. You just, you know, that’s where you trust us. You hired us to do the job that, you know, we’re the middle middleman, you know, So we we have a very thorough screening process, probably one of the toughest ones in our area. I mean, of course, we do the credit check. We do a background check. We do the reference checks, employment checks. I mean, we.

Amanda Gentry: [00:55:02] We do our due diligence.

Clay Gentry: [00:55:03] We really want to know make sure that we are putting the best person in that home, the best fit for it, you know, And and so because, like she said, it’s your asset, too, you know, and we and while you’re not there, you want to know that you have a good qualified tenant in there, not somebody who’s going to trash it and rent it and claim squatters rights. You know, and that’s that’s a big thing right now. And and so I guess really, you know, it’s just. I don’t know.

Amanda Gentry: [00:55:31] Yeah, and equal housing is very important too. So when it comes to that, we make sure that the owner never knows who the tenant is and the tenant doesn’t know who the owner is. They all communication goes through us. So they may say, like the owner may say, Well, I drove by the property and I saw this. Okay, well, legally, you can’t step on that property. Please do not I know it’s yours, but everything comes through us because your headache is now our headache.

Clay Gentry: [00:55:58] Renters have laws too.

Amanda Gentry: [00:55:59] And they have. Yeah, they have rights, They have protections. And we’re trying to protect both sides. Both sides. So that’s kind of the cool thing that we do. We have one owner who has seven properties and he’s like, I want no one to know that I own this property. So of course we advised him to put it into an LLC that does not have his name on it, you know, like some kind of encrypted LLC to put those properties under because, you know, I mean, tenants are smart. They’ll look it up. They’ll start calling him at midnight about the water heater. No, that’s us. So we’re able to play kind of that.

Clay Gentry: [00:56:36] We handle everything. You know, we handle the maintenance, the financing, and on both sides for the tenant and the owner. You know, there’s there’s you’ll have your own you have your own portfolio. The tenant has their own portfolio and they can go online at any time and they can, you know, submit a maintenance request. They can pay their rent. They, you know, whatever it is. And we give a a quarterly sheet, I guess what am I thinking of?

Amanda Gentry: [00:57:01] We give that financial statement.

Clay Gentry: [00:57:04] Financial statement. She’s my back of the house. Yes. There you go. But yeah, so they get a quarterly financial statement, you know, to show, you know, what the rent roll is for the past three months, the maintenance log, you know, what are they making If we kind of do a 12 month projection to show them, you know, in 12 months, this is what you know, where you should be at, how much you should make. And are you still, as an owner going to make a profit, you know, over the next five, ten years if you keep renting this compared to if you just sold now.

Amanda Gentry: [00:57:29] Yeah. You know, and then one other thing that’s unique about us as well is we have a resident benefit package that the owners love, that we do. So this is where when the tenant comes on, instead of having to pay insurance and all this fun stuff, insurance is included in this resident benefit package. So they pay $50 a month and it comes with full coverage renter insurance, it comes with filter service. So the filters are come are coming quarterly. We put that in. It comes with pest control. It comes with special things that the tenant can hop on to their portal and they can get like discounts for food and stuff. So like DoorDash or something may give them like 20% off like that week. So there’s a resident benefit package that the owners love because they know the tenants are being taken care of, but also the asset is being taken care of, the home, the property.

Clay Gentry: [00:58:24] Yeah. One good thing about that resident benefit package, the renters have a choice to opt in to meet with an advisor and that advisor will coach and guide them along the way to buying a home. And so they have that credit. Yeah, they building their credit, they teach them. I mean and it’s not mandatory, you know, they, they have to opt into it but it is there and we have a couple that have taken advantage of it now. And and I don’t I mean, I wish.

Amanda Gentry: [00:58:51] I had that back in the day.

Clay Gentry: [00:58:52] And and you know, our goal is not for the tenant not to have them in their, you know, for longer than than needed, you know. So I’m hoping at the end of their lease that they’re able to buy and move on and, you know, go on to bigger and better things and buy a home. That’s what you know, that’s the homeowner. Be a homeowner. Yeah.

Brian Pruett: [00:59:09] Well, I was going to ask if you guys took care of them for the maintenance, so thanks for reading my mind on that. So you just mentioned lease. Is there a difference between leasing and renting? I know the difference if you do a car, but what’s the difference? Leasing and renting a home.

Clay Gentry: [00:59:20] There’s some contractual agreements, you know, things that the small print that comes that’s different on the property management side at least. So like, you know, if we rent your home, it’s leasing is basically is just a it’s usually short term on our end it is at least and it’s more of commercial based. You know you’re doing it for a business that’s got different it’s got different. Like I said, it’s different contractual agreements. There’s things in there that that differ from just like a residential property and a lot of legalities that play in. There’s different laws that go into a commercial lease than just a residential lease.

Amanda Gentry: [01:00:00] I mean, you pretty much said it. Leasing is definitely on the short term with the commercial where the renting is going to be your typical one year, 12 month contractual single family or even multifamily with apartments.

Clay Gentry: [01:00:12] And listen, there’s people out there that will lease to you for three years. I mean, and that’s I don’t advise it, but, you know. Right. Don’t advise it. But but yeah it’s but yeah, there’s there’s a difference and it depends on you know, your insurance has to be stated a certain way. It’s more costly in some instances not all but some. And so, you know, it’s just really what you’re trying to do, you know. It varies per person, you know, do you want do you want it to be sold, you know, to be rented by a business or do you want somebody to live in it?

Brian Pruett: [01:00:43] Right. So what’s a benefit for a real estate agent to work with you guys? Because, I mean, obviously they they are working with folks looking for homes and like that. So what kind of benefit is it with working with another real estate agent? Yeah.

Clay Gentry: [01:00:54] So we have a realtor referral program where if a realtor refers a owner homeowner to us and they sign a management agreement, they they get $500. And so, you know, that can add up pretty, pretty quick. And one of one of our biggest contributors right now is Stormi. And and and so, by the way, Stormi, if you’re listening, you have money coming your way. Yeah, but but no, this realtor referral program, it’s actually been really great. We’ve had we we get calls as far east as Buford, you know of people that are like, hey, I saw your LinkedIn post. You know, I have a client that’s moving out there and they’re buying a home and, you know, they want to they want to rent rent out another home. And, you know, it’s you’d be surprised all the there’s money out there that that I had no idea existed. And I’m like, how do I get into that circle? Right?

Brian Pruett: [01:01:50] What about some folks that are in the mortgage industry? Do you guys work with those folks as well? Yeah.

Clay Gentry: [01:01:53] Oh yeah. We work real close with the mortgage lenders because they’re dealing with clients that whether they’re buying a home or buying, you know, a I guess you could say investment properties, those are those are big ones. So those a lot of our mortgage lenders, they’ll like they’ll call they’ll call me and say, hey, I have a lead for you. You know, there I have somebody who’s who’s interested in buying, you know, six homes in Bartow County or they have a Airbnb or Vrbo or verbose that, you know, houses. And we know you guys can do that because they can be kind of a headache, you know, can you guys take care of that? And so it’s we do work closely with the mortgage lenders. They do call us. They give us leads. And and, you know, so it really right now, it’s more the realtors that are sending stuff our way. But the mortgage lenders they do they do contact us and say, hey, I do have leads. They kind of got to be careful, you know, too, because they they have contractual agreements with, you know, with privacy acts. And they don’t they don’t want to tell sometimes, you know, exactly who it is, and especially if it’s not a strong lead. So and the realtors, they get money right? There you go. There you go. You know.

Brian Pruett: [01:03:01] So I’m guessing with your background, too, you don’t have a problem. You have to go in And what’s not eject? What’s the.

Clay Gentry: [01:03:07] Big eject? Yeah.

Amanda Gentry: [01:03:08] No, he does not have that issue.

Clay Gentry: [01:03:10] No, no. We’ve only had one instance where where, you know, somebody was. Yeah. It got testy, but, but it’s, you know, it’s. Yeah. Everything was good, you know, it didn’t get physical or anything crazy like that. But we thought it was, it was, you know, like I said, it happens, it happens in everywhere. You know, there’s people, they have these lock boxes. It’s like that. You can go around and you can put a code in and, you know, you can go and tour the house yourself. The real estate agent doesn’t even have to be there. Well, we ran into is people are putting in the code and then they’re going in and squatting.

Amanda Gentry: [01:03:46] Or they’re scamming people and they’ll put up photos like and they’ll rent out the property.

Clay Gentry: [01:03:54] They’ll rent out the property. And so we had to go in and say, You got to pack your stuff like it’s time to, you got to get out of here. I’m not going to call the police if you just leave, you know? Yeah, that’s.

Amanda Gentry: [01:04:04] Definitely Clay’s part of the job versus mine. That’s not on my job.

Brian Pruett: [01:04:09] I think we should come up with, like, in the in the Jets and then have an ejection seat where you just.

Clay Gentry: [01:04:14] You know, it’s funny. I was like. I was like, look, I understand. You know, I don’t maybe I don’t understand what you’re going through, but maybe I can help you find housing, you know? And so while it didn’t turn into a client, but, you know, it was actually a pretty healthy conversation for somebody who was really in a tough spot. So, yeah, we deal with those, unfortunately. But, you know, it’s part of the business. It comes with it.

Brian Pruett: [01:04:38] So if somebody’s listening and thinking about wanting to have some passive income and thinking this is the route to go, other than calling you, give them some advice to start the process.

Clay Gentry: [01:04:49] So if they’re looking for, you know, to have investment property, I would say first thing to do if you if you haven’t talked to anybody is talk to a financial advisor first. Make sure this is something that that’s suitable for you and your family and your your goals and where you want to be and you know, or also talk to other talk to talk to your realtors, talk to your friends. Talk to other people in the business. Talk to real estate attorneys. Those are they’re really good about letting you know what’s going on. And there’s a lot of, you know, behind the scene deals that can happen there, too. And so, you know, get the advice before you just jump into it, because just because you see what you think might be a great, great price tag on something is not always the best investment. And so and.

Amanda Gentry: [01:05:31] Like I said earlier, I would establish an LLC. Yeah, that. Way. If anything happens legally, it doesn’t come after you, your family, your personal. It comes after the LLC. Also, when that tenant looks up who owns the property, it will be under the LLC versus you. So it also protects your privacy. So that’s one thing I would do is talk with an attorney and get an LLC established, especially if you’re trying to get started, even if it’s just one home, you know, because anything could happen and you want to really protect you, your family and all that fun stuff. So I would definitely get an LLC if you’re really thinking about that.

Clay Gentry: [01:06:12] And that starts with a real estate attorney. A real estate attorney can do most. They can do that.

Brian Pruett: [01:06:15] Yeah, that’s some great advice. So. All right. You mentioned you love giving back. Why is it important to give back?

Clay Gentry: [01:06:20] So for me, it’s really important because, you know, when I came when I was injured overseas and I came home, my my hometown, they rallied around me. My family, you know, they they took care of them. They took care of me. And and, you know, I’m very passionate about that. And so, like, kind of like Amanda said, I want to give back to who gave back to me so most so much. And then after working, you know, with the at risk youth in Chattanooga, that just opened a whole nother, you know, soft spot in my heart I didn’t know I had. And so, you know, I go every day and I think about those kids and what what can I do to be better, to give back to the community that we live in? And and so that’s why I’m passionate about it. That’s that’s why we looked at this giving back program. And because, you know, while we’re in property management, that doesn’t mean we still can’t give back. And and so and this is our way of making a difference.

Brian Pruett: [01:07:14] I mentioned last week, it doesn’t matter what industry you’re in, if you’re passionate, you’re able to do that kind of stuff. So you guys have been coming lately to the trivia and I appreciate it. But it’s funny watching him play because he comes up, brings the answer and it’s so mad because it’s like, Man, that’s the hardest thing I’ve ever heard.

Clay Gentry: [01:07:28] Listen, it’s like, you know, when you you know, when you didn’t study for a test, you know, when you didn’t study for a test and you and you. Right. You just Christmas tree the thing and you go to turn it in to the teacher and the teacher knows you didn’t study. And the teacher just kind of looks at you like, this is going to be good. That’s him. That’s where the worst is.

Amanda Gentry: [01:07:46] The worst is the questions from like the 70s. And we’re like, 90s babies, okay? So we’re like, we don’t know. And then like, we’re last time we were with Kevin Harris and he was like, I don’t know. I was like, Kevin, I need you to step this up, sir.

Brian Pruett: [01:08:00] But you guys finish third.

Amanda Gentry: [01:08:01] Well, yes. Well, I was pretty.

Clay Gentry: [01:08:03] Well, I’m impressed. Let me rephrase that. I’m glad we placed, but I think we were tied for second and we were like, oh, and we had to wager. And I was like, oh, maybe we just wagered like three points because if we get three, they wager two, we win. We didn’t get anywhere close.

Amanda Gentry: [01:08:20] Nobody listened to me. I was like, Just do it all, all or nothing.

Clay Gentry: [01:08:23] We didn’t. We didn’t get close.

Brian Pruett: [01:08:24] To see how much useless knowledge you’re gaining.

Clay Gentry: [01:08:26] It’s amazing.

Kimberly George: [01:08:27] Useless knowledge.

Clay Gentry: [01:08:28] But you know, me and Kevin, we really cared the team that night, I mean. Right.

Amanda Gentry: [01:08:33] That’s it. That’s exactly it.

Brian Pruett: [01:08:35] And my favorite category to ask just if you ever come, Sharon, is the is the laws that aren’t on the that are on the books but not enforced. Some of those are crazy. Oh, yeah. So, yeah.

Amanda Gentry: [01:08:45] The elephant in the parking ticket.

Sharon Cline: [01:08:47] Yeah. What? Yes. Yes. I don’t know. Makes enough sense.

Sharon Cline: [01:08:52] You asked me a question, Brian, once, and I swear I knew it was about wars or something. And I swear I knew the answer. And you just kind of looked at me with this smile, and I was like, I guess I’m wrong. Like, you didn’t. You were just like, okay, you believe that?

Brian Pruett: [01:09:04] Yes. Well, you know, I’ll just share one of these because it’s kind of funny. And obviously all of these are on the books because somebody sometime tried it. But the one that I’m still wondering about how in the world even got on the books is in the state of California. Well, that’s it explains it right there. But it’s illegal in the state of California. Remember this if I ever ask this. Okay. Right. It’s illegal in the state of California for any kind of animal to mate within 20ft of a church or school. Now, how first of all, I’m sorry, Mr. Squirrel, You’re coming with me.

Speaker7: [01:09:39] Yeah, like. Oh, my God. What are you doing?

Clay Gentry: [01:09:42] Could you imagine what happened for that law to go into place?

Brian Pruett: [01:09:45] I mean it’s like, Yeah, either that or they were dressed up in those outfits and somebody took.

Speaker7: [01:09:50] Them, right? Yeah. Yeah. Can you ask that in August? Yeah. Yeah.

Amanda Gentry: [01:09:54] We know.

Speaker7: [01:09:54] One six points. Yes.

Brian Pruett: [01:09:57] Yes. All right. So if somebody listening wants to get Ahold of you for your services, how can they do that? Well, they can go.

Clay Gentry: [01:10:01] Online and reach out to us there at W-w-w dot com or they can call the office at (678) 680-5065.

Amanda Gentry: [01:10:11] Yes.

[01:10:12] Yeah.

Brian Pruett: [01:10:13] You don’t ever call yourself, right?

Speaker7: [01:10:15] No.

Clay Gentry: [01:10:15] No, never. And it’s all wired to my cell phone, so, you know, I just.

Brian Pruett: [01:10:18] Right. There you go. Yeah. Well, speaking of useless knowledge, you can share as much as you can, but you guys just had a pretty cool experience, so you got to learn some more of this. You guys were just on Family Feud.

Clay Gentry: [01:10:27] We were, yes. Yeah.

Brian Pruett: [01:10:28] Share what you can.

Amanda Gentry: [01:10:30] Okay, so I can say this. I can’t tell you what exactly happened. But I can tell you, we are scheduled to go back for next season.

Brian Pruett: [01:10:40] Awesome.

Amanda Gentry: [01:10:42] So the filming is not over.

Clay Gentry: [01:10:44] Okay. That was the most stressful day.

Amanda Gentry: [01:10:47] It was very stressful.

Speaker7: [01:10:48] It was.

Clay Gentry: [01:10:49] Now I have to go back and do it all over.

Amanda Gentry: [01:10:51] Well it was a whole lot of fun because you get there and you have to be on like 24 over seven. So you’re like on the stage, off the stage. Steve Harvey walks past you. He’s now gone, right? So you’re like kind of like doing this whirlwind of emotions and you have to be there. I mean, we had to leave at like 5 a.m. to get there for filming.

Brian Pruett: [01:11:10] And where was the filming studio? Studios shut down by the airport. Past the airport?

Clay Gentry: [01:11:15] Past the airport? Yeah. Yeah.

Kimberly George: [01:11:17] Yeah, yeah.

Amanda Gentry: [01:11:18] So it wasn’t bad at all. We actually stopped to meet the rest of the family at Chick fil A, and we’re all dressed up, right? It’s like 6 a.m. We’re all, like, dressed to a tee, and a guy comes up to clay and he’s like, Are you here with your family? And Clay’s like, What?

Clay Gentry: [01:11:34] He came up. He said, Are you with the family over there wearing the matching shirts? And I said, What’s it matter to you? You know, I’m like.

Clay Gentry: [01:11:41] Who are you? And he was like.

Clay Gentry: [01:11:43] I’ll see you in a little bit. And I’m like is this part of it?

Amanda Gentry: [01:11:45] Yeah. And it was one of the guys who was like, I’m actually your stagehand For the day.

Clay Gentry: [01:11:50] Stagehand I was like, Oh, okay. Yeah, yeah, yeah. I started thinking Of like, taking, you know.

Amanda Gentry: [01:11:55] He was like, yeah, he was like, Y’all are filming for Family Feud, aren’t you? And he was like, How do you know that? Well, not many families are dressed up and, like wearing the same suits and dresses.

Amanda Gentry: [01:12:08] And heels that early.

Brian Pruett: [01:12:10] Yeah. Are you do you know, can you share when the first one might air?

Amanda Gentry: [01:12:13] So this season that we just went for airs in October.

Brian Pruett: [01:12:17] Okay.

Amanda Gentry: [01:12:18] And then we go back in January and that one to film and then that’ll be the next October.

Brian Pruett: [01:12:23] Gotcha.

Brian Pruett: [01:12:23] So how is Steve Harvey in person?

Amanda Gentry: [01:12:26] Oh, incredible.

Brian Pruett: [01:12:27] He just, like, on TV.

Amanda Gentry: [01:12:28] He’s so much better than you think. Like, I had high expectations.

Amanda Gentry: [01:12:33] Exceeded it.

Clay Gentry: [01:12:35] He’s very personable. Like, I mean, he he makes it a point like, you know, during the commercial breaks, he comes and pulls up a stool at the front and he.

Clay Gentry: [01:12:44] He just talks. He just talks to everybody. If you’ve got a question, ask it. He’ll he’ll talk to you. You know, he’s he’s not he doesn’t walk off to the side. Doesn’t talk to anybody. No. He’s very personable and he’ll call you out to it if you say something that that’s funny and he can’t really say anything.

Clay Gentry: [01:12:59] On the air. He’ll wait till. Afterwards and he’ll call you out then, you know.

Brian Pruett: [01:13:02] But on the air, though, it’s hilarious watching him, some of his facial expressions on some of the people out.

Amanda Gentry: [01:13:07] Yeah and it’s and that’s just a sliver so it took two hours to film a 22 minute show. Okay. And that’s because he says so much. So it really feels like if you’re not playing, you’re in the audience. And it really felt like a comedy show. Like I was at a personal Steve Harvey comedy show all day long. It was top notch.

Brian Pruett: [01:13:32] I got I got a homework assignment for you. What’s that? We need to get Steve Harvey on Charitable Georgia.

Sharon Cline: [01:13:37] Yeah. Can you imagine.

Sharon Cline: [01:13:39] You know, people who know people?

Brian Pruett: [01:13:42] So next time in January.

Speaker7: [01:13:44] Yeah, yeah, yeah.

Amanda Gentry: [01:13:45] I’ll send you the link. You need to come watch us.

Clay Gentry: [01:13:47] Yeah, let’s go. Say in person they’re going to have a live audience. Yeah, it’s free.

Clay Gentry: [01:13:50] Just come.

Sharon Cline: [01:13:51] Listen, I would love to come just to be part of, like, something kind of special that way.

Clay Gentry: [01:13:54] It is. It’s. You know, it’s neat.

Brian Pruett: [01:13:56] And then we can cheer you on.

Clay Gentry: [01:13:57] You can? Yeah.

Amanda Gentry: [01:13:58] So we can’t talk to you. I can’t say that. Yeah. So if you say, like. Hey, Clay. Hey, Amanda, we cannot acknowledge you because then they think we’re cheating, we’re cheating. So even if we wave, they take that as a hand signal, or we look at you. So, like, we’ll know you’re there. Of course, because the audience is not that. I mean, the whole room is not very big at all. I was expecting to be massive. It’s really not that big. So we’ll know you’re there. But it is free, so I’ll send you the link.

Brian Pruett: [01:14:27] All right. Well, baseball. We’ll just do some signals. Yeah.

Clay Gentry: [01:14:30] Yeah.

Clay Gentry: [01:14:31] It’s. It’s wild. You don’t see it on TV, but they have people that stand on the side of the crowd and they watch for people talking to each other and they watch.

Amanda Gentry: [01:14:39] For talking to you, talking to.

Clay Gentry: [01:14:41] You. And if you’re on stage, they look for signals.

Brian Pruett: [01:14:44] They got their own bouncers.

Clay Gentry: [01:14:45] Wow. I mean, really? Exactly. Yeah.

Clay Gentry: [01:14:47] That’s why it’s so nerve wracking.

Amanda Gentry: [01:14:49] And it’s so loud in there. I mean, it’s hard to hear him at one point. Like when you watch it. I’m like doing this.

Amanda Gentry: [01:14:55] Because I’m trying to watch his mouth.

Amanda Gentry: [01:14:57] I’m like, I can’t even hear you. And Steve is right beside me. Yeah, but also a little starstruck.

Sharon Cline: [01:15:02] Yeah. What? Yeah. Yeah.

Brian Pruett: [01:15:04] That’s awesome. All right. So you shared a little bit about doing some stuff with Excel and stuff. Do they have anything you want to share? Maybe some events that they might be having coming up?

Amanda Gentry: [01:15:12] Oh, well, of course, you know, school is about to start. So right now there are some events kind of coming down the line. One is the auction that always comes up in October. We do have an auction. It’s the ACA legacy auction. That’s a fun one to come to, especially if you want to buy some Christmas presents early and donate at the same time. So they have that one. And then I’m trying to get a comedy night going with a big rich. Rich. Yep.

Brian Pruett: [01:15:39] So he was my co-host the other night at the thing. We were the co emcees.

Clay Gentry: [01:15:44] I’m really intrigued by this because she’s, you know, she’s lined up Big Rich and and Katie has lined up her brother who.

Amanda Gentry: [01:15:52] Carter dames.

Amanda Gentry: [01:15:53] He was on wild and out. I don’t know if you know the show with Nick Cannon.

Amanda Gentry: [01:15:56] Yeah so he was on.

Amanda Gentry: [01:15:57] So we’re trying to get them to come the same night.

Clay Gentry: [01:16:00] Two polar opposites, right?

Brian Pruett: [01:16:02] Yes. So. So if that doesn’t work out for one of them. I just found out I was on the phone with one of my athletes that was there the other night. He’s a former soccer player. Yeah. Spent two years doing stand up.

Amanda Gentry: [01:16:12] Really?

Brian Pruett: [01:16:13] And I was out there just hysterically laughing because anyway, just let me know because we might be able to get him.

Clay Gentry: [01:16:19] Yeah, yeah, yeah.

Amanda Gentry: [01:16:20] Okay. That would be awesome.

Brian Pruett: [01:16:21] So, yeah, cool. All right, so as we wrap this up, I like to do this. I like for each of you to share one positive quote nugget or word that people can listen to today, the rest of 2023 and beyond with. So, Kimberly, what you got?

Kimberly George: [01:16:35] Mary Kay always used to say, if you think you can, you can. If you think you can’t, then you’re right.

Amanda Gentry: [01:16:42] Amanda, uh, a vision without execution is just a hallucination. So if you have a dream, you have that vision, go for it, because you never know.

Brian Pruett: [01:16:51] Clay Yeah.

Clay Gentry: [01:16:52] Hey, listen, you put me on the spot on this one. These two.

Clay Gentry: [01:16:55] Have, like, rehearsed.

Clay Gentry: [01:16:57] My. I mean, if you’re asking for advice, just, you know, if you’re, if you’re going to put your mind to it, do it. You know, I know things can be, you know, deterring at times and you think it can’t happen just if you put your mind to it, it will happen. And and, you know, don’t give up.

Brian Pruett: [01:17:12] Although people always say, I put him on the spot. If you ever listen to episodes in the past you heard I asked it every single time.

Amanda Gentry: [01:17:18] I did listen to you. So I.

Amanda Gentry: [01:17:19] Knew we listened To it.

Amanda Gentry: [01:17:21] Notice I didn’t tell him. Right? Yeah. Yeah.

Brian Pruett: [01:17:25] All right. The other thing is, the thank you is a lost art these days. So, Kimberly, thank you for your service. Thank you for what you’re doing for all the folks in there. Skincare. Amanda, thank you for what you’re doing for the young adults, the youth and Clay, thank you for your service and everything you’re doing for the residents and the the owners of the homes and just the community itself. So everybody listening, let’s remember, remember, let’s be positive. Let’s be charitable.

 

Tagged With: Mary Kay, Real Property Management Allies

Enjoy the Journey E2

July 26, 2023 by Karen

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Enjoy the Journey E2

On this episode of Behind the Balance Sheet, host Chad Dean talks with Dan Johnson, Phoenix-based CFO of ONE (Open Network Exchange). Dan goes into detail about his educational background in Accounting and how it has been the foundation for a highly successful career in Finance. He discusses important personality traits and skillsets that are important for a leadership role in Finance.

Dan details his journey through his career filled with enviable positions that prepared him for the title of CFO. His advice he would give to young people beginning a career in Public Accounting is well said and truly something we should all strive for. But it’s easier said than done. Listen in for the details!

Anyone who has an interest in growing their knowledge of a career in finance – Students, anyone junior to senior in accounting and finance.

ONE is a high-growth organization that provides next generation, technology-based sales, marketing and fulfillment services to businesses across the travel, hospitality, vacation ownership, retail and financial markets globally. ONE has approximately 600 employees across operations in the US (AZ & FL), UK, and Asia Pacific.

Dan-JohnsonDan Johnson is Chief Financial Officer of ONE with proven track record at building and leading strong finance organizations. I have extensive experience in corporate finance, strategic planning, governance, restructuring, M&A, divestitures, and valuation. My expertise includes driving change and value enhancement through bold actions aimed at unlocking operational and financial efficiencies and new sources of growth.

Throughout my career, I have worked for, or advised private equity-backed and public companies in a multitude of industries including technology, consumer, ecommerce, energy, business services and manufacturing. Furthermore, I have served as a CFO and CEO for private-equity and VC backed companies throughout a transformation and/or restructuring process.

Prior to ONE, I was a Managing Director in turnaround and restructuring services for two international consulting firms. Earlier, I was a Senior Vice President at Houlihan Lokey where I advised boards of directors, sponsors and management teams on complex transactions and valuation matters. I started my career at Deloitte in its audit and assurance practice and received a B.S. in Business Administration and M.S. in Accounting from the University of Colorado Boulder. I am a CFA Charterholder and CPA licensed in Colorado.

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The Government Could Become Your Best Customer! Part 4

July 26, 2023 by angishields

WIM-Government-Pt4
Women in Motion
The Government Could Become Your Best Customer! Part 4
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This episode of Women in Motion discusses the topic of government contracting for women-owned businesses. The guests, Beverly Kuykendall, President of Kuykendall and Associates, Dana Arnett, CEO of Wicked Bionic, and Margie Mauldin, President of Executive Forum, share their experiences and insights on the advantages of participating in government contracting opportunities, the importance of certification, and the government’s market research process. They also discuss the importance of building relationships and utilizing free resources when starting out in government contracting.

Beverly-KuykendallBeverly Kuykendall, President of Kuykendall and Associates (KaA), establishes enterprise-wide corporate and government growth strategies by leveraging tenured experience, relationships, and regulatory knowledge to increase agency penetration through collaborative solution development.

Beverly leads KaA’s expansion into key areas aligned with client long-term strategic goals. Her background in relationship and business development includes facilitating team approaches to public sector contracting wherein she is considered a subject matter expert (SME).

Beverly has a proven track record evidenced by major contracts awarded by a myriad of governmental agencies. She brings a facilitative approach to understanding and proposing solutions to difficult economic issues.

Kuykendall’s professional foundation was built through her work with firms such as Proctor & Gamble, American Hospital Supply, Xerox and Herman Miller. She also served more than 20 years as President and CEO of Federal and Commercial Contracts, Incorporated (FCCI), her own government consulting firm and more than 8 years as President of Government Business at American Medical Depot, a medical supply distribution company. Beverly’s strength is her ability to create key programs and projects which enable achievement of business strategies and goals.

The KaA team focuses on current trends and government information, which helps clients anticipate opportunities and threats. A key tool for success evaluating legislation, policy and regulations to determine the impact to the business objectives of KaA clients.

Key to a myriad of government contracts, Beverly is most proud of her participation in securing government contracts in work with the United States Agency for International Development and the Defense Logistics Agency to provide more than 1 million Adult Hygiene Kits and Regular Hygiene Kits in response to the Syrian Refugee Effort.

Ms. Kuykendall is the recipient of numerous awards, including the Legacy Healthcare Leadership Award, the 50 Most Powerful Minority Women in Business, Supplier of the Year by the Southern California Minority Supplier Development Council, Small Business Champion of the Year by the Los Angeles District office of the U.S. Small Business Association, Entrepreneur of the Year by the Black Business Association of Los Angeles, and Advocate of the Year by the National Association of Minority Contractors.

Most recently, she was recognized by Legacy Magazine as one of South Florida’s 25 Most Influential and Prominent Women in Business and Leadership.

Born and raised in southern California and now residing in South Florida, Beverly has a BS in Business Management from Cal Poly University in Pomona, California, and an MBA from Pepperdine University in Malibu, California.

Connect with Beverly on LinkedIn.

Dana-ArnettDana C. Arnett is the CEO and co-founder of Wicked Bionic, a Los Angeles-based agency that crafts multicultural marketing and advertising campaigns. Since 2015, the agency, under Dana’s leadership, has worked with large organizations and government agencies, impacting millions of lives through strategic media campaign initiatives.

With a certificate in Diversity and Inclusion from Cornell University, Dana promotes DEI best practices and contributes to the educational aspirations of underserved high school students through her board member role for the Fulfillment Fund.

Recognized for Wicked Bionic’s work and Dana’s dedication, she received the WBEC-West WBE Supplier of the Year Class 2 award in 2022 and San Diego Gas & Electric’s LGBTQ+ Supplier of the Year award in 2021.

Additionally, her involvement with WBEC-West as the Los Angeles Forum Chair and the WBENC National Forum has shaped her mission: changing lives by fostering accessibility, active support, and genuine listening in the professional landscape.

Connect with Dana on LinkedIn.

Margie-MauldinMargie Mauldin, President and owner of Executive Forum, is an energetic, creative leader. In the past 35 years, Margie has earned the trust of the Colorado and national business community as an entrepreneur and successful business owner.

She effectively manages Executive Forum’s broad client list that include a variety of compelling projects. Galvanizing talented employees and business partners, she has created a firm that makes a difference in the lives of corporate and government business leaders delivering training to thousands of people each year.

Margie is the author of Feedback Revolution: Building Relationships & Boosting Results which was recognized:

#1 (Softcover) Business Best-seller list
# 2 Paperback Non-fiction list

Executive Forum authored the training program iLoveFeedback. In only 3 years, iLoveFeedback has become a recognized and extremely popular training program delivered to over 7,500 people.

Recognition

Colorado Entrepreneur of the Year, Women’s Vision Foundation Colorado Top Women Owned Business
Denver Community Leadership Exchange  – Delegate
Governor Appointee, Statehouse Conference on Small Business US Global Leadership Coalition – Colorado Delegate
Women of the Vine & Spirits – Top Rated Learning Program Style

In addition to her experience as a consultant and trainer, Margie is a skilled presenter addressing audiences on the topics of leadership, management, strategy and communication. Audiences range from small executive retreats, large organizational meetings and conference keynotes.

Clients describe her as a humorous, experienced and engaging speaker with real world examples and stories.

Personal

Her civic involvement includes serving on several boards and supporting education and development scholarships. When she is not at Executive Forum, she can be found out in the community cycling, hiking, playing pickleball or singing with her jazz band.

Education

M.A., University of Texas
B.S., University of South Alabama

About our Co-Host

Pamela-Williamson-WBEC-WestDr. Pamela Williamson, President & CEO of WBEC-West,  is an exemplary, dedicated individual, and has extensive experience as a senior leader for over twenty years.

She has served as the CEO of SABA 7 a consulting firm, overseen quality control at a Psychiatric urgent care facility of a National Behavioral Health Care Organization where she served as Vice President and Deputy Director,and has served as the CEO of WBEC-West, since 2008.

Her extensive experience in developing and implementing innovative alliances with key stakeholders has enabled the organizations to reach new levels of growth and stability. Her ability to lead and empower staff members creates a strong team environment which filters throughout the entire organization.

She takes an active role in facilitating connections between corporations and women business enterprises and sees a promising future for WBENC Certified women-owned businesses.

Dr. Williamson holds a Doctorate in Healthcare Administration, a Master’s degrees in Business Administration, and bachelor degrees in both Psychology and Sociology.

Connect with Dr. Williamson on LinkedIn.

Music Provided by M PATH MUSIC

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios. It’s time for Women in Motion. Brought to you by WBEC West. Join forces, Succeed Together. Now here’s your host.

Lee Kantor: [00:00:27] Another episode of Women in Motion. This is Lee Kantor with my co-host, Dr. Pamela Williamson. So excited to be talking to everybody today. And today we’re going to cover an important topic. Can the government become your best customer? Welcome, Pamela.

Dr. Pamela Williamson: [00:00:44] Hi. Thank you. I’m excited for this show. This month, we are all about government contracting and providing information to stir up curiosity and hopefully some action in women business owners who have not considered doing business with the government. And for those listening that currently are already doing business with the federal government, we are hoping to share some nuggets to help you expand on that business. Today we have a powerhouse of guests. I would like to start with by introducing Dana Arnett. She is the CEO and co-founder of Wicked Bionic, a Los Angeles based agency that crafts multicultural marketing and advertising campaigns. Since 2015, the agency under Dana’s leadership has worked with large organizations and government agencies impacting millions of lives through strategic media campaigns and initiatives. Dana, welcome.

Dana Arnett: [00:01:33] Thank you.

Dr. Pamela Williamson: [00:01:34] We also have Margie Mauldin, president and owner of Executive Forum, a boutique learning company. In the past 35 years, Margie has earned the trust of the Colorado and national business community. Is an entrepreneur and successful business owner. She effectively manages executive forum boards, clients, client list that includes a variety of compelling projects galvanizing talented employees and business partners. She has a creative she has created a firm that makes a difference in the lives of corporate and government business leaders delivering training to thousands of people each year. She is also the best selling author of Feedback Revolution Building Relationships and Boosting Results. Welcome. Thank you. And last but not least, we have Beverly Kuykendall, president of Kuykendall and Associates. Her company helps to establish and establish enterprise wide corporate and government growth strategies by leveraging tenured experience, relationships and regulatory knowledge to increase agency’s penetration through collaborative solution development. And Beverly, I’m going to start with you. I’ve known you for almost, gosh, almost 12 years now. That’s crazy.

Beverly Kuykendall: [00:02:46] How quickly time flies very quickly when you’re having fun in federal contracting.

Dr. Pamela Williamson: [00:02:50] Because that is insane. And so when I first met you, I think right after you said hello, pleasure to meet you, what are you doing to help women with government contracting?

Beverly Kuykendall: [00:03:02] Yes, you did. And I’m prepared to answer. That’s a very, very good question. But I would allow you to phrase the question. I have lots to say on the topic, and I look forward to engaging with the others on this call.

Dr. Pamela Williamson: [00:03:14] So my question is going to be what specific advantages do women owned businesses gain from participating in government contracting opportunities?

Beverly Kuykendall: [00:03:23] Well, the the federal government there’s I will try to narrow the discussion and with hopes that we’ll be able to have more. But the the government helps to provide a level playing field for women owned small businesses by limiting the competition only among that category of companies to businesses that participate in the women owned small business program. So if you’re if you are a certified woman owned small business and we’re talking about the federal government, right, because there’s also state and local, which is different. But in the federal government has a very specific program that’s well designed, it’s well resourced. It’s well known. What I hope to get through this conversation is to talk about how can women make that program work for them in order to gain the result that the government is dictating will happen. So it’s a special program for women owned small businesses so that you only compete among yourself. And that’s really important because you want to level you want to limit the the competitive field. You don’t want to compete with large companies, small companies, big companies, all companies. And if they narrow and limit the competition, it increases your odds to getting the business. And there are very specific areas of the Federal Acquisition Regulation that discuss that hope that helps.

Dr. Pamela Williamson: [00:04:52] Because, Dana, I can see you have something to add.

Dana Arnett: [00:04:56] Well, I’m thinking and I’m so happy to be here. And thank you, Dr. Pamela and Margie and Beverly’s. Lovely to be with you. What our experience has been and where our OSB certified as well as Quebec West WB certified and a few other certifications. But I think what you were speaking of was federal. Our experience is city, county, state and I and I believe in some ways that that narrow playing field by being a WB is what what changes the way that we’re able to compete 100% and we fortunate enough to be 85% of our work is in government contracting. And I believe that there is that I know that the opportunities are there for women, but so many women are either scared of being in the space, right? What is that? Or they don’t bid. A lot of people will see proposals come through, but they don’t bid. And I always say if you can’t if you don’t write a proposal, you can’t win. Right? So there’s a lot of opportunity for for work in that in that space for women.

Beverly Kuykendall: [00:05:56] I do want to add something because that’s that’s very, very, very good input. And in the federal arena, the government sends out what’s called a sources sought because they’re looking for women owned small businesses. And if they don’t, even before the bid comes out, if women don’t respond to the source of salt and to say, I have these capabilities, here’s my capability statement, I can absolutely participate in this requirement, then it’s not set aside for women owned small businesses, and we’ve lost that opportunity. So thank you for mentioning that.

Lee Kantor: [00:06:28] Now, before we get really deep into this, can you explain the differences? You mentioned the different types of certifications and why is that important?

Beverly Kuykendall: [00:06:45] So on the federal side, right, you must be certified because the government offers a number of different resources and federal contracting is very lucrative. So they want to make sure that you are who you say you are. The federal government has a 23% requirement that all of government contracts must go through some element of small business and women owned small businesses are a part of that. So they want to make sure you are who you say you are. And it also helps when they are looking at statistics to see how many contracts actually went to certified women owned small businesses, economically disadvantaged women owned small businesses. And I also want to bring up that in federal. So in the federal contracting arena, if you’re a WB and you’re certified as a WB, it means nothing. So for a woman owned small business in the federal sector, you must be WSB certified or WSB certified in order to be able to participate for the set aside programs along what’s called there’s about 750 eligible industries. So certification is critical and very important.

Dana Arnett: [00:08:00] The correct certification, you said you said it beautifully. One of the best things about Webrequest or Webbank in getting certified is that you can get certified at the same time as a WB and a WSB. Super helpful. Thank you for that. Dr. Pamela.

Beverly Kuykendall: [00:08:12] Oh, that’s good.Excellent.

Dr. Pamela Williamson: [00:08:15] Beverly, you mentioned a a source of in the federal government source of and I didn’t catch the entire title. That’s not something that I’m familiar with. Could you explain that a little bit?

Beverly Kuykendall: [00:08:31] Absolutely. And thank you for asking the question. The government engages in what’s called market research in order to determine if there is a specific requirement that they can set aside for a certain category of business. One part of that market research is there’s several. So there’s one called a Sources sought. Sources sought says the government is looking for, for example, a woman owned small business who can fulfill a requirement with the army for advertising and media campaigns. So they will set that out and they will say they’re looking for you. Are there any women owned small businesses that can do that? And many times, as as Dana said, women just don’t respond. And so the government says, well, we looked and there was nobody. So now we’re no longer going to set that aside. We’re going to send it out for small business. There’s also something called in that market research, a request for information, an RFI. And again, the government is saying we’re thinking about coming out with a solicitation for a certain requirement and we’re looking for any small business. Here’s what we’re looking for. What do you think about this? So they’re actually asking industry for input to to in order to say, yes, I can do that, but maybe if you tweaked it a little bit over here, it might be better, better source for women owned small businesses or maybe it’s something technical in their draft statement of work that they’ve included with that RFI and you get an opportunity for for input. So sources sought or an RFI and so also a pre solicitation is another type. So there’s various types of market research that the federal government can engage in.

Dr. Pamela Williamson: [00:10:20] Thank you. That was very helpful. There’s there’s.

Dana Arnett: [00:10:24] Also. Oh, I’m sorry. Did I interrupt you?

Dr. Pamela Williamson: [00:10:26] No, no, no, no, no.

Dana Arnett: [00:10:28] I was going to say, it’s it’s so federal is is different in the language for sure than than city, state, county. And I know it’s at least in Los Angeles, they’re trying very hard, especially county, to really look at bringing in women owned businesses. And really doing those set asides were just the county’s just started with LGBTQ getting having that certification mean something and give an advantage, which is very fortunate for us. But I really believe that over time as the work is done right, we can get more government agencies, at least on city, state, local, get them to, you know, be able to bring in other women owned businesses as something that is valuable and important.

Beverly Kuykendall: [00:11:12] Well, Dana, I have a question for you. I’m from Los Angeles and lived there all my life. I’ve only been gone about seven years. And it’s really exciting to hear that the that state and local government are actually looking at set asides because when I was there, all they did was it was really kind of like a goal. So they didn’t really carve out right areas for LGBT or women owned small businesses or for minority owned companies. So that’s that to hear that that’s happening is that’s monumental.

Dana Arnett: [00:11:40] And think about if the state of California did it, because with state of California, it’s just small business and veteran owned businesses. So we always bring that partner in because that’s being a good sport. But we always do, you know, show our certification whether it’s accepted or not, that we’re a woman owned small business or a woman owned business, because it matters to us, right, that they get to see that. That’s another advantage of hiring a diverse business is to be able to have have that that thought leadership and that connection with people that are I think it makes us more real in some way. You know.

Beverly Kuykendall: [00:12:13] I agree with you. I think also that for for women owned small businesses and people that have been looking for years to do business in the federal government, they are really are they want to get past the conversation and they want to be able to say, how can I really what is the certification really mean? What does it really do for me? And on the federal side, particularly, there’s an executive order, executive order 13985 that discusses diversity, equity and inclusion in federal procurement. And the government under the Biden-Harris administration has actually targeted $100 million no $100 billion over the next five years. A good distinction to make, right? Eo 13985. You can look it up and $100 billion for and it says for small disadvantaged businesses and so are so and you can actually see, for example the Department of the Navy they’re looking at large multibillion dollar contracts. Now. They’re disaggregating and unbundling some of those contracts and making it set aside for different socioeconomic categories, including women owned small businesses and economically disadvantaged small businesses. So as people listen to this program, I know there are many who have been disillusioned over the years because they’ve been trying. And I’m really proud to be on this panel because it truly is about execution. And I realize there are new entrants coming into these programs all the time. And I always say federal contracting is not for the faint of heart. There are so many different elements to it. And that’s why I’m glad that there are organizations like Rebecca West that have this continuous, ongoing conversation. And even thinking for a follow up, maybe don’t get mad at me, Pamela. Take one company and just walk them through the entire process. On the federal side, just one company. That’s something I’d like to just offer maybe for the future and then come back and demonstrate to people, here’s what we did, here’s what’s happening, here’s how they were hopefully awarded a contract. So it’s it’s just happy to be here.

Dr. Pamela Williamson: [00:14:26] So I have a follow up question.

Dr. Pamela Williamson: [00:14:28] So, Margie, I know that your one of your expertise is in building relationships. And I’m curious, how does I know in the non-government sector we are always talking about relationship, relationship, relationship. You have to build an authentic relationship with that buyer, that supplier diversity person. Is that the same philosophy in government contracting and do you have any insight into that?

Margie Mauldin: [00:14:54] Yes, I think relationships are relationships. We’re all human no matter where the paycheck is coming from. And it is with the desire for me, at least, with the desire of looking for information and as Dana said, helping people, bringing in other people to help when you need help. Um, on government contracting. I did find it curious. A couple of years ago, I was working on a federal contract and it came time to do our invoicing and I was talking with the with the budget analyst and different folks and I said, You do know that we’re a certified small business woman owned business? I said, You can check that box with this contract. And he was stunned. We were on a zoom and he was just stunned and so happy that he got to check one of his boxes for the year so that it’s So the relationship combined with education is the way I look at it. And it goes both ways. Um, educating our subcontractors and then educating, getting educated and providing information for our current bosses, whoever that might be.

Dana Arnett: [00:16:27] You know, I loved what you said because you made me think of I didn’t know this in the beginning, but we were very, very fortunate when we got into government contracting. We were a year and a half in business. And my my business partner said, you know, we should get into government contracts. I’m like, what are you talking? It sounds equal, right and right. And I was like, That’s no way. Right? But then as you go, right, so we got our certifications as a small business and we got woman owned. But we, we wrote a proposal for the Los Angeles Public Library. So our first proposal, it was gorgeous. It was fantastic. There weren’t a lot of rules because it was City of Los Angeles and we won. We won our very first proposal. When does that happen? But let me tell you, six years later, six years later, and the renewals and we do media campaigns for them all over the city. But I will tell you, that relationship that our client over there, she is one of our biggest cheerleaders, I thank her every year because I don’t know that we would have the business that we have if she hadn’t put us on that right path. You know, it’s it’s a revenue base for us every year, right? So we’ve been so fortunate. But on the relationship we use, we use this this person as a referral she’s our top referral. When you have to write a you know your references right and when you’re submitting a new proposal and she is our top referral, I will tell you we have three wonderful ones but that I know that’s what separates us because of the work we do for them that these fantastic people recommend us when they make a call or they fill out the survey about how we are as an agency, that relationships, those relationships are game changers, I think, for us. So that is the on the inside once you get in, being able to have that relationship is is wonderful.

Dr. Pamela Williamson: [00:18:11] Wonderful.

Dr. Pamela Williamson: [00:18:12] So I know in the private world we do a lot of education about how to build relationships with buyers. So what are some tips that you guys have that you’d like to share with the audience around? How do you build relationships with those federal or state or city government relationships? How do you go about that? What are some best practices?

Beverly Kuykendall: [00:18:35] I will I’d love to weigh in on that. And so for me, in federal contracting, right, there’s always conferences and workshops and other types of engagements. So I think it’s a very good question. Right. How do you start and you’ve heard me say this before, Dr. Williamson, that if I’m at a conference, I know I’ve already studied the literature. I know who’s going to be there. I am the first one to ask any questions. My hand goes up right away. Stand up. I say Beverly Kuykendall. Carr And then I ask a question that’s relevant to the entire audience. So one gives you an opportunity to be seen to the person on the on the stage is now they’ve seen you and now we can follow up exchange cards and then there’s that continuous involvement. But it takes a lot of study to just understand how can you engage with them from a relevant perspective. And that again, research, understanding you’re at the conference, you’re there for a specific reason. Maybe it’s the Army, maybe it’s the Navy, maybe it’s the Air Force. And you know, what kind of requirements are are coming up and are available. You can ask a question and then you continue to follow up. I just think that it’s really important also on the federal side and I’ll make this quick, whenever there’s a source of sort, an RFI or Preesall, there’s a contact person’s name and at that point you can ask questions, you can call them, you can send them an email. And as you engage, those relationships start to be built. And as someone said earlier, they last for a very long time. So those are my tips for the federal side. Make sure that you’re there.

Dr. Pamela Williamson: [00:20:06] Thanks Beverly. And I just have to say again, I’ve known Beverly for quite a while, and one of the first things she taught me is you got to make sure that you might not be the prettiest person in the room, but you will definitely be the most noticed person in the room. She’s like, You need to stand up, say your name, say your company name, and be proud of those two things, your name and your company name. And so I think that is is extremely important because I can’t tell you how many conferences I go to where people will ask a question and I’m like, who are you? What do you do? Because they don’t do that. So I think that that is a great tip for building relationships and just engagement.

Beverly Kuykendall: [00:20:42] And standing up. And they give you that microphone stand up even if nobody else has stood up and you say, well, nobody else has stood up, so I’m not going to stand up. No, stand up. You got to.

Dana Arnett: [00:20:51] And you said a great thing. Ask a question that is pertinent to the audience. Not so my little narrow niche. I think that is a great, great, great little give there. Thank you.

Dr. Pamela Williamson: [00:21:02] Thank you. It sure is. And if I’ll just follow up with one other thing that I keep in mind, and I, I agree with you wholeheartedly. Beverly preparing to attend a conference is a lot of work. It’s not ten minutes before it’s 30 minutes every day prior to spending time on the agenda, the people there. And another aspect I try to build on with that is give to get does someone have a question that maybe you might have an answer to? I will seek them out and say, I have this experience and here’s what I did specifically. And so we’ve gone from relationships to being present and giving to get. I think those are three really, really fine points for people listening.

Beverly Kuykendall: [00:22:00] Quick story. I had a recent event with the Centers for Disease Control, and there was a large requirement that was coming out for medical products and supplies. They’re really trying to stock their storehouses to make sure that we don’t have a repeat of what happened during Covid. Right. They want to they want to make sure that the warehouses are full. And so they sent out the the source of sort. I answered it and I said, is there an opportunity for industry to hear from you on a virtual meeting exactly what you’re looking for in the contracting officer wrote back and said, no, no, we don’t do the government doesn’t do that. Now I know better. We have a lot of young contracting officers. So I, I patiently and politely said wrote her an email and said, Thank you so much for providing me the information which states that the government cannot conduct industry meetings. That’s this is new information to me. And I copied her supervisor. The woman called me on us and because. Right. I didn’t say you didn’t give me the wrong information. I said, you know, that’s that’s news to me. She called me on a Saturday and apologized and said, I am so sorry. Thank you so much for posing the question in that way. And I wanted to call and tell you that I made a mistake. So fast forward 7 or 8 months later, she’s on an evaluation committee. Guess who got the contract right? So always be kind. That’s the other piece. Always be kind. Always.

Dana Arnett: [00:23:22] I always say that when you have a if they’re looking, you’ve got ten reviewers or five reviewers and they’re looking through all this, all these proposals, all these proposals, and there’s name recognition. It’s just a bias that is there no matter what. And I’d rather be the recognized name. I think it can make a difference if it’s be close between me and someone else. Yes.

Dr. Pamela Williamson: [00:23:41] And that is a great point. I will also share a story that’s not really a happy story, but I learned my lesson in refreshing my network. We had done business locally out at the Denver Federal Center with an organization for 15 years. And it was it was revenue that we depended on, just like you, Dana, and they had changeover at the top and the area that makes the decisions and we were not his favorite and we have not gotten any work from them in the last three years. And we should have been out there when we knew that that transition was taking place. We should have been out there renewing and enlivening, energizing our relationships across the board.

Beverly Kuykendall: [00:24:41] That that is a really that’s really good, humbling information for all of us. Right. Right. To make sure that that we know that something tells me you recovered somehow. I was going to say.

Dana Arnett: [00:24:53] It never happens again.

Beverly Kuykendall: [00:24:54] Right.

Dana Arnett: [00:24:55] It only happens 20% of your revenue in anything. Right. Is just going to kill us all.

Beverly Kuykendall: [00:25:01] I’m sorry, Did I interrupt someone? I just wanted to share also that so I’m a geek. I identify myself as a geek. I love federal contracting. I’m always reading the news. So we know that the war was in with Ukraine. Is really something that’s happening right now. You read the newspaper, you know, the government, the US government is giving lots of aid in a number of different ways. They’re providing weapons, they’re providing emergency supplies. And so I looked at the agency. There’s an agency called Federal Foreign Military Sales. And I had already had a contract, a very large one, about 2 or $3 million for the Syrian refugee effort. I saw that that was happening. It was in the news. I called him and I said, listen, I’m sitting on the outside looking in right now because I haven’t I’m just not sure how those dollars are being spent and how to work my way in. Quite frankly, I’ve got my nose pressed against the window hoping that I have an opportunity. Right. It helps to make them laugh a little bit, too. So and he said, you know what? And people have been going out for Covid.

Beverly Kuykendall: [00:26:06] They’re not working. He says, I’m working three days a week, Tuesday, Wednesday and Friday. If you want to fly to Philadelphia, let’s talk about it. And you better believe I’ve already got my plane ticket. So just having conversations and being aware of what’s going on because the government, especially now, is spending so much money on both grants and contracts. And if you could talk about something that’s really relevant and understand the agency that has been that has those dollars to spend, it’s a great way and a great reason to renew old contacts as well, because to to Margie’s point, people change and move all the time. And this gentleman is getting ready to take a lateral move. And so I asked him, I said, I’d love to be able to be introduced to the person that’s going to be taking your place because I know that you have to train them. So I am dusting off my shoes, making the trip to Philadelphia. I’m going to say hello to him and I’m also hopefully going to be meeting the new person. So thanks for that, Margie. You triggered something in my brain. Thank you. Well done.

Lee Kantor: [00:27:08] Now, at a tactical level, on a day to day basis for somebody who’s never done this before, what are some of the activities they should be doing? You know, to get their feet wet and to explore if this is a right fit for them to pursue government contracting work. Are there certain number of proposals a month they should be doing, or is there places they can go to see where there’s opportunity? Like what? What is kind of the the work they should be doing on a daily or weekly or monthly basis in order to be successful in this space?

Dana Arnett: [00:27:39] So best question ever. I was thinking earlier that we all jumped into the, hey, you know, we’re up here, but but there’s you know, you got to get your feet wet and and government contracting. I think you said it before Beverly isn’t for everyone, whether it’s city, state, federal, whatever. It’s not for everybody. But I will say that also the certification is if you’re any of those things, a small business, a woman owned business, LGBTQ, a veteran disadvantaged, look at what those certifications might apply because just in general, you join a wonderful community. But for what I would do is I would go and because I didn’t know anything and I would look at every possible place where I could get there called vendor portals, and I’d go into the vendor portal and I’d register wicked bionic and it could be a government portal, it could be a private industry portal. And I just was like, Oh, I’ve got to get all these portals. I had no idea if they needed my services. I had no idea if they bought bought marketing and advertising. But I thought with the volume, something will stick, right? And so what I say first and foremost is find and look at private and public entities that would want your services or have issued contracts around those type of services so you’re not wasting your time. We’re working on corporate corporate engagement this year. And I have to you said at Beverley Research, I have to know, does somebody do what we do? Otherwise we’re going, you know, put an energy so I know the right people within.

Dana Arnett: [00:29:05] It doesn’t matter if they don’t buy. I have a new friend, but it doesn’t help. So I think research and find who who wants what you have to sell. And then you start with these vendor portals and you start registering yourself and they’re easy. Like if you literally do, you know, supplier portal or vendor portal for coca or for whatever, you know, city of Los Angeles or whatever, and you become a registered vendor, what happens then is and I’m not even going to talk about the codes or anything, but then you start to get notifications of opportunities that might be right, that would be a good fit. Then you investigate an opportunity and you read it. They usually they can be 50, 60 pages, but you look at it and, you know, I used to I used to read every single word and I don’t read so many words. But, you know, you look at it, is it right? Is this right for me and for my company? Do I have the resources that could take on this kind of a job? Right. It’s usually a minimum of a year. And and if it’s right for you, then, you know, we thankfully now gratefully have a team that write our proposals because Dana Dana does not have the time, but I sign off on it. And then you start figuring out, you know, there’s a million templates out there and things and start looking at how do we craft a proposal? Because it is a.

Dana Arnett: [00:30:16] Very particular way. I learned very early with the city of Los Angeles. I was in this wonderful small business academy and they said they said, if you miss one signature on your proposal, it is it can be a reason for disqualification. And I’ll tell you, I would lay the proposal out all over the conference room and I would look making sure that every single thing. Right, because it had to be a paper copy. So so I think there’s a particular thing there’s a lot of particulars about it to learn. But and the other thing I want to go back to, there’s a lot of details you can learn and you can also search this or ask a colleague. But is is that people look at it, it overwhelms them. They want to respond. They know they can do it, but they don’t. Right. We thought we had 20 agencies that had to be competing for this, something within Oregon for this contract. In Oregon, there were three of us and we won it. Three people had the time, the energy, the focus to respond. So you think you’ve got all this competition And sometimes we want to to with the county at the end of the year because we were the only ones that wrote, the only ones that took the time. So, you know, there’s a lot of stories that can go on in your head. But if you focus on what you do best and how to share that with and respond properly, there’s a great opportunity there.

Beverly Kuykendall: [00:31:42] I wanted to on the federal side. So I always think about I think in analogies, right? You start telling yourself stories. So where are the best basketball players? Are they in the NBA? Probably not. Right there in Denver.

Dana Arnett: [00:31:59] The way to go.

Margie Mauldin: [00:32:04] Softball.

Margie Mauldin: [00:32:05] That was a that was an easy layup, Beverly.

Beverly Kuykendall: [00:32:08] I’m a straight man, Margie. All day long. Well done. It’s just like in entertainment, right? The best people are the ones that they’re the ones that we see because they have discipline. Their attitudes are correct. They do the hard work. They spend the 10,000 hours. Right. Those are the ones that make it pass the barrier so that we see them in the NBA. So I think of you made me think of that. Dana, Dana, as you were talking about, you know that all of you have only three companies were awarded the contract because they’re the ones that had the discipline and the insight. Now, where do you go to look for where would somebody really get started? On the federal side, it’s called the System for Acquisition Management. Sam.gov, you can go into it, you can look in there, you can put in search terms, you can put in your naches code. I don’t know if we want to get that deep right now, but the North American Industrial classification system.

Dana Arnett: [00:33:06] Don’t go there, don’t go there.

Beverly Kuykendall: [00:33:09] Won’t go there. And also, I wanted to say in the federal government, and it probably exists on the municipalities as well, that you have Apex, which used to be the procurement technical assistance Center, free Resources, Free Services, SBA.gov, Small Business Administration, dot gov, free resources, free information, local offices where you can meet people, sit down, engage with them. The small business development centers also.gov there. So there’s all these free resources where you can start and engage. And so we do consulting, right? For, for, for K we’re consultants, but I always tell people you don’t want to start with me. I’ve been doing this for 30 years. I’m looking for clients that have already done some aspect of federal contracting. I’m not going to fill out a CRM. I’m not going to go out and make sales calls for you. You and I are going to sit down and structure a strategy together and then an execution strategy as well. So start with the free resources and then also for federal look on Sam.gov. And I’m sure there are a number of other portals, but start there so that that to me, that’s a specific answer to the question On the federal side.

Speaker7: [00:34:25] Yeah.

Margie Mauldin: [00:34:26] I totally agree with that. Another first start would be developing your statement of qualifications. My last two government contracts. That’s all they wanted. And they didn’t put out an RFP. They they did interviews and then they made their selection. And that was kind of weird, to tell you the truth. But a lot of people don’t have that basic 1 or 2 page statement of qualifications, and that’s pretty easy to do.

Speaker7: [00:35:04] Yeah.

Beverly Kuykendall: [00:35:05] Well, Margie, maybe for those of us on the phone. Right.

Margie Mauldin: [00:35:09] What I was going to say, if you’re a WBE and part of WEBEC West or part of Webank, there’s there’s lots of opportunities to build that capability statement. Yeah.

Beverly Kuykendall: [00:35:17] Very, very good. Lots of training. I agree and I think so. So in on the federal side there’s something called the rule of two. Margie, you made me think about this, right? This is why I like working with other people. She was saying how the government just made some phone calls. They looked at the at the capability statement and they made a decision. And the federal government, there’s something called the rule of two. So if you are a wosb or a and you can Google it or an ed Wosb economically disadvantaged woman owned small business, then the government, the contracting officer has the option to, if there are two women owned small businesses that can meet the requirement, the government, the contracting officer can just set it aside, call those two, set it aside for women owned small business. But but you have to I don’t think they necessarily do it on their own. You have to understand how to make that certification really work for you. What is it? What? How does it really work? What are the step by steps? And that’s why I think it’s one thing to kind of talk about all the opportunities that are there. And it’s another conversation to say, all right, how do I execute? How do I really engage so that I will see a return on my investment by doing all of this research, by doing all of this study, by going to the conferences and spending the money, how do I get a return on my investment? I think that that’s a separate discussion, and I think some of those questions can be answered through apex sba.gov, sbdc.gov and some of the workshops that I know Rebecca West and Webbank put on.

Speaker7: [00:36:53] Yes.

Lee Kantor: [00:36:55] Now, is it reasonable for a new person to just do this on their own and figure it out? Or is this something that they have to enlist the aid of somebody that’s been there, done that and either, you know, pay for a consultant or or work with a team that has already kind of knows how to navigate this and can be their Sherpa through it, Or is it is it kind of plausible and reasonable for a lay person to just kind of figure this out?

Dana Arnett: [00:37:25] We did.

Dana Arnett: [00:37:26] We did. When there probably weren’t that many resources. We did. My business partner and I just started to read and we didn’t even know what we were going to do with any of it. But we learned, right? We learned and we started small. That’s why we started local, right? Local city. We didn’t Federal scared us, you know, it doesn’t scare us anymore. But, you know, like what’s going on in my community that I could maybe look at and join. So I think it’s possible. But there are, as Beverly stated, so many wonderful resources and then we met with the SBA and then we met with the Sbdc person assigned to us. So we just because it is an understanding, but you want an understanding based upon who you are and who your business is. So having those resources and those those people that are so willing and knowledgeable is a great advantage and it’s important to to have them in your on your team.

Beverly Kuykendall: [00:38:16] And I guarantee you I’ve not met Dana or Margie before, but these are very special women, right? So when you ask the question about, you know, is it just easy to go in, I believe I’m looking at Dana and her body language. Dana could do anything. Margie can do anything. Look, look how sophisticated. Margie They’re like the cream of the crop, right? You already know that already. So they’re. They’re kind of special. And if you’re if you’re doing if you are just kind of curious about it, I say start with the free resources because these women are already. I’m looking at you guys. You guys are so special. If if nobody else is telling you, has told you, I’m telling you, you know that you guys are some awesome women.

Speaker7: [00:39:00] Thank you Beverly.

Dr. Pamela Williamson: [00:39:02] Well, and there are so many free resources. You don’t even you if you have the money to retain a consultant, that’s great. But you don’t even know what questions to ask. And you should if you are a member of the especially we. And I always want to I the old name. I’m still hooked on the old name. I can’t do it. We back west. Um. I can call for advice. I can call for all kinds of things. And one of the prior employees went to a new job and she recommended me for a current contract that I am delivering. And it’s because we had a relationship and we were human. We treated each other as equals, as humans, as women, as colleagues. And it was just fantastic. The amount of knowledge that you can gain. I don’t mind taking some time to answer some questions, but all of those those resources are available, especially at conferencing and those sorts of things.

Dana Arnett: [00:40:22] You said such a great thing. The thing I think is paramount when we all because we all get in in fear between our ears, right about something. We make up a story that’s not true.

Dr. Pamela Williamson: [00:40:31] But every single that down, right.

Dana Arnett: [00:40:35] Every single resource that I have asked for help, whether it’s Web or any other SBA or any resource or colleague

Dana Arnett: [00:40:47] Everybody I know wants us to succeed. Like, why aren’t you know, Dr. Pamela is the best cheerleader of, like, why women owned businesses in that space and why agencies, you know, should take us in. Right. And consider because I think that’s I think that’s the biggest thing. And the other side of that is I also heard and I think it’s so true, is to to not participate with these agencies is you’re holding back your gift. You’re holding back your gift. You have a gift to give. And it’s not like people want what we have and they want us to solve whatever their problem is. So that’s why they need us as well. So I think that’s what, you know, when you’re proposing, and I think it’s a really good way to keep it all in the positive and to keep us motivated to moving forward.

Beverly Kuykendall: [00:41:34] Yeah. And on the relationship side, you know, sometimes I think folks out there, they think they have to wait or wait to be invited. Last year, I got together with six women. I invited them to Washington, DC to have a dinner with me because I thought that there was so much. One was the president and CEO of something called the US Ability one commission, one who is a partner in a law firm. Another one was a contracting officer, high level executive with the VA women that I had already had relationships with, and I wanted them to meet each other. I wanted them so I didn’t have to wait and say, Oh, you know, I don’t get invited. I took it upon myself to sit down and have dinner. I’ve gone into business with one another. One has been promoted to a very high level executive position with a large, well known manufacturing company. And so I’m doing business with her and they’re doing business with one another. You can develop a network of your own and just say, I just want to make sure that you all already know one another. I want you to meet one another. And it that really wasn’t my I was just lonely because I was so isolated during Covid. But it ended up being a wonderful engagement. And now they’ve called me and said, We want to do that again. And I thought, that’s a great thing. I don’t want it to be anything formal. Let’s just go sit down and have dinner and chat. Ladies.

Dr. Pamela Williamson: [00:43:00] I want to go. I’ll go.

Beverly Kuykendall: [00:43:02] I love it. I love it. I’m going to hold you to that.

Dr. Pamela Williamson: [00:43:08] I would like to add one other thing. And let’s say you do your statement of qualifications. You find a contract small and you you write your proposal and you win it. That is your first opportunity to outwork the competition. You all my mantra, I’m getting it back now, but is always do more. We agreed on four meetings. We’re doing six. We agreed on this timeframe and this depth. We’re doing more. And nothing is more fulfilling than your client getting their first document from you. Your first report and saying, Wow, this exceeds my expectations by. 100% finished with this contract. Now I went, Oh, no, no, no, no, no. We got more. But it only takes 1,015% to work harder on to first class. It’s just. It’s not that hard.

Beverly Kuykendall: [00:44:24] And think about it for clients and contracting officers, right? First of all, we talked about relationships. So maybe there’s a multi-million dollar or a multi-billion dollar contract that’s out there on the street. So the government does what’s called matrix, multiple award task order contracts matrix, and they’ll award a contract to maybe ten, 15 companies. And that contract may be worth $1 billion or, you know, over a 5 to 10 year period. But you’re one of the contractors on that contract. So now you have a way for the government to buy. But if you can, there’s something if you can do great work and you record that, you’ve done that great work during the course of that contract, the government also has something called the Contractors Performer Performance Assessment Rating System, Cpars. It’s a public the contracting officer ranks you within that system. Cpr dot gov you can get there, they rank you within that system. And then for the next contract, rather than ask you for a reference, they’ll go into the cpars to see how you were ranked by that contracting officer. And so what Margie, you reminded me I do quarterly reviews so that I show what we’ve shipped, what what it was like, what our fill rate was, how many did we actually deliver based versus how many they actually ordered, who we engaged with.

Beverly Kuykendall: [00:45:55] If we did something great, if we got a compliment. All of that is recorded and that goes into the quarterly review and you can do that even as a federal contractor. So, you know, one of the things that we do is we want to make sure that we’re communicating with you. And and you would be surprised sometimes I have a meeting. I have a contract with the United States Army Medical Materiel Agency for medical repair parts for capital equipment. I go in to the meeting and they have all seven of their buyers at that meeting. And they gave me some information. That wasn’t the Margie’s point. Humbling. That wasn’t good information, but I needed it wasn’t a good report on us, but it gave me the opportunity to hear it, to go back and to fix it. So definitely engagement definitely reports and make sure that you find a way to stay engaged.

Dr. Pamela Williamson: [00:46:44] I’ve got a that’s a wonderful story that demonstrates the power of the the portals and the information that’s gathered. In fact, I want another computer so I can go on and see if we’re listed. But this is my question. Is it, um, is it appropriate to ask the people that we have done work for to go on and complete that, or do they do that as a matter of record?

Beverly Kuykendall: [00:47:14] So if in federal contracting it’s they will send it to you and say, Margie, we have a we you’ve had contract number Abcdefgh we’re giving you a ranking and then you go in, you see how they’ve ranked you and then you can actually respond. So it’s specific to government contracting. They actually go into it and then have you let you inform you that it’s there and then you go in and you respond to the cpars. So that’s I think that. But the way that you’ve worded it, I still think that’s a really good thing that you can still do and say, Would you write me a separate reference? Sometimes government contracting officers don’t necessarily want to do that. Um. Okay. They don’t necessarily want to do that. But you can always I always say if you don’t ask, you don’t get.

Speaker7: [00:48:05] Right. Right.

Beverly Kuykendall: [00:48:06] Perfectly All right.

Dr. Pamela Williamson: [00:48:08] And what was the name of that again? Beverly.

Beverly Kuykendall: [00:48:10] The contractor’s performance assessment. Rating. System. Cpars And if you’ve ever had a government contract, they will give you your ranking and say how you’re doing, the status of the contract, and you have an opportunity to go in and agree or disagree. And what I’m training companies to do is don’t just check a box. Somebody said that earlier. Don’t just check a box. You go in, they give you some of like 15,000 characters and you can write. This was a great experience for my company. Here’s what we did. We helped them solve this problem and make that cpars work for you.

Lee Kantor: [00:48:50] Now, before we wrap, I think it’s important for the listener if they want to connect with each of you. I’ll start with you, Beverley. Can you share a little bit about maybe your ideal prospect and the website and best way for someone to connect with you?

Beverly Kuykendall: [00:49:06] Leigh I love that question. Ideal prospect for, for me, there are companies that have done business in the federal government before. We generally work with companies that are $30 Million in revenue and above. So they’re a little bit larger. They’re not they’re still considered small, right? Because small is based on your NAiCs code, a whole nother conversation. So those that have been involved in the federal sector before. I also like to work with companies that potentially have feet on the street who can actually make sales calls and or be involved. If I were to bring an introduction to the table, I can be reached at. The name of my company is Kuykendall Associates and I’m Beverly at CA llc.com. Beverly at K a llc.com. And what I try to I try to engage in some training um whenever I’m asked and I don’t charge for that but and it’s I just really want people to have the information and right now that executive order, you know, the administration might change in a couple of years and all that money is going to be left on the table. That’s my biggest fear. So I want people to be able to understand executive Order 13985 and how to take advantage of it. Thank you, Lee.

Lee Kantor: [00:50:17] And Margie, if somebody wants to get a hold of your book Feedback Revolution or connect with you or somebody on your team, ideal prospect and the website and contact information.

Margie Mauldin: [00:50:29] Ideal prospect for me would be since we’re talking about government agencies, um, agencies that are changing their culture. Agencies that are have conflict in their organization. For instance, the return to work conflict is just killing people and killing leaders. That’s a wrong word. It’s it’s very hard for people to do that. Um, my book is on Amazon. You can find it, you can get it on Kindle. Um, and my I can be reached at Margie Margie I dot Malden m a u l d i n at executive forum dot net and the website is executive forum dot net.

Lee Kantor: [00:51:31] Dana for folks who want to get a hold of you and others at wicked bionic can you share ideal prospect and your website and contact?

Dana Arnett: [00:51:42] Absolutely.

Dana Arnett: [00:51:43] Thank you for asking. You know, wicked bionic. We say that we connect millions of diverse consumers to products and services and initiatives that changed their lives. I think that really sums up the work that we do. Our ideal client is is in the government space, but I will say even more than that, we are always looking for other diverse partners. My goal since last year is to have a partner in every state and that might be a public relations person. That might be a transcription company because we can expand to other states if we have partners in there that if we have people that we can partner with that allow us that in in that state. And there’s, you know, state by state we see so many. So we actually have a spreadsheet that we send out. So if somebody wants to make contact to be a partner in ours, but you have to have already been in the government space in any form of government, because I think, as we’ve all said today, it’s a very different understanding. My email is Dana Dana at wicked bionic.com my website wouldn’t you know wicked bionic.com and so yes happy happy to speak to anyone or help in any way so I appreciate the ask.

Lee Kantor: [00:52:57] Well Pamela great show big a lot of big takeaways today.

Dr. Pamela Williamson: [00:53:03] Yeah, it was a ladies, thank you for a fantastic dynamic show. I’ve taken so many notes. There were so many nuggets. But the one I want our listeners to take away from is, you know, if you have not considered or considered government contracting and you are now interested in taking that leap, you know, take advantage of the free resources that are out there. And those range from sam.gov, the Sbdcs in your local area or the SBA. So, you know, start there. And we hope that this information was valuable. So, Leah, I’ll send it off to you to close out.

Lee Kantor: [00:53:46] All right. This is Lee Kantor for Dr. Pamela Williamson. We will see you all next time on Women in Motion.

 

Tagged With: Executive Forum, government contracting, Kuykendall and Associates, Wicked Bionic

Maiya Newton With DuffleBox

July 21, 2023 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Maiya Newton With DuffleBox
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As a former student-athlete a part of Georgia State’s Track and Field and Cross Country teams, Maiya Newton felt like she needed more things to help supplement her workouts so DuffleBox was born.

Connect with Maiya on LinkedIn.

 

What You’ll Learn In This Episode

  • Balancing her 9-to-5 as an Entrepreneur
  • What being a former athlete has taught her about entrepreneurship
  • Challenges
  • What does the future of the business look like
  • Other things she is doing to stay in a healthy mental state

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Atlanta Business Radio. Brought to you by on pay. Atlanta’s New standard in payroll. Now, here’s your host.

Lee Kantor: [00:00:24] Lee Kantor here, another special edition of Atlanta Business Radio. This is the GSU radio show where we spotlight all the good work that’s happening at GSU and especially the folks that are involved with the Main Street Entrepreneurship Seed Fund. And we have another person right now that is going through that program. It’s Maiya Newton and she’s with Duffle Box. Welcome.

Maiya Newton: [00:00:50] Oh, thank you so much. I really appreciate.

Lee Kantor: [00:00:51] It. Well, I am so excited to learn what you’re up to. Tell us about Duffle Box.

Maiya Newton: [00:00:56] So duffle box is a subscription box for athletes. It has about five different items, 5 to 7 items ranging from nutrition to supplements to clothing. Everything that an athlete needs to really enhance their performance. So that’s a little bit about it. And I really I started it back in 2019. I had the idea because I actually ran track and cross country here at Georgia State. And one day after practice, I went up into my room and I realized that I needed a lot more things to help supplement my workouts. And so that’s how I came up with the idea.

Lee Kantor: [00:01:29] So was the idea like you maybe were familiar with other box subscriptions and you’re like, Hey, how come there isn’t one for athletes?

Maiya Newton: [00:01:38] Well, it was more like at the time subscription boxes were really popular. At the time, I didn’t really do much research on other subscription boxes for athletes, but I didn’t know about like Fab Fit Fun and, you know, the subscription model in general. So.

Lee Kantor: [00:01:55] So when you have the idea, then what do you do with that idea at that point?

Maiya Newton: [00:02:01] Well, so I started I formed the LLC, and then for a good little minute I had analysis paralysis where I was just kind of like working by myself and I didn’t know, like the next steps. So I really didn’t start until 2021 with like getting my sales and everything like that. But from 2019 to 2021, I kind of joined like other incubators. I did like a grant program where I was I was able to get some funding, a little bit of funding, and then that’s pretty much what happened. So yeah.

Lee Kantor: [00:02:30] So when you have the idea, did you like as the person that founded the company, you are kind of the curator of the box, right? You have you get to decide what goes in the box.

Maiya Newton: [00:02:42] Yes, correct.

Lee Kantor: [00:02:43] So how did you is that where did you begin with. Okay, let me curate a great box and then let me try to sell it. Or did you try to see if anybody would buy it first and then curate what goes in it?

Maiya Newton: [00:02:57] Um, that’s a great question. I think the first thing that I did was I put a group of people in like a group me and then it was supposed to be like a tester box, which was really ugly. When I first put it out, it was really small. And I just put this these basic items in there. But then once I sent it out to people, I called them back and I asked them like, what did they like about this? Or what? What would they change about it? But it was still going out to customers. And then the next box was my February box. And that was more of a a better trial run type of box.

Lee Kantor: [00:03:30] So yeah. Now at what point did you start getting some traction where people were like, you were thinking, Oh, people will pay for this if I put the right stuff in there.

Maiya Newton: [00:03:43] So I actually started selling on Amazon. And then I also did this partnership with Fit Bod, which is a personal fitness app, and we were able to give our subscribers like a year free with that membership. So that really started generating sales. It still wasn’t a lot of sales, but that’s really where I was like, okay, I can, you know, actually improve my sales and really be a business.

Lee Kantor: [00:04:05] And something like that’s a digital product. So like, were you putting a card in there with like a code that gives them a membership?

Maiya Newton: [00:04:13] Yeah. So I had a code and it said like maybe duffle box 20, 21, and then they were able to get their the Fitbit app for free. So yeah.

Lee Kantor: [00:04:22] And then, so then was it difficult to go and kind of curate other products like because you had to keep your costs low so you have some margin for the marketing and the production and the shipping of the the box. Right. Mhm. So was that was it difficult to find stuff to go in the box that was affordable and had high value?

Maiya Newton: [00:04:47] Yes, definitely. And that’s still something that I’m trying to work out now. So I’m glad that I’m in this program to kind of help me figure that out.

Lee Kantor: [00:04:55] So, like, how do you even go about deciding or finding the next thing that goes in next month’s box?

Maiya Newton: [00:05:03] So basically you’re supposed to kind of plan per month. Well, technically, we have like a monthly box and a quarterly box. Um, but I’m just still trying to figure that part out. Like how, how I want to go about planning certain boxes. And I think in the future, the boxes are supposed to be separated by sport. Um, so really trying not to kind of put the same products that was in the last box in this box. It’s been a challenge, so I’m still trying to figure that out. I haven’t had like a concrete plan just yet.

Lee Kantor: [00:05:38] Now, are you are you kind of communicating with your customers to see what they would like or they’re asking for? Or is it something that you are kind of trying to guide and lead your customers?

Maiya Newton: [00:05:52] Um, yeah. So we’re actually doing customer discovery right now in the program. So I’ve been like setting up tables at Unity Plaza and trying to go to gyms and just different events and try to talk to my customers and just kind of. Saying like, Hey, what do you think about this? But really not trying to give them too much about the the actual product since that’s the way they were leading us. So I’m just trying to figure out like what their current behaviors and patterns are and then we’ll go from there.

Lee Kantor: [00:06:19] Now, is your customer the collegiate athlete or like kind of a semi-serious or almost professional athlete, or is it a regular person that just aspires to be into fitness?

Maiya Newton: [00:06:31] So right now we have three different target segments, which I’m trying to, you know, get it down to about one. So the first customer segment is coaches and ads or coaches and trainers. And then we have athletes that are more professional between the well, sorry, college athletes and teams that are more professional athletes. And then we have your regular like gym goers or athletes between the ages of 18 and 34. So.

Lee Kantor: [00:07:00] So. So it’s geared towards serious athlete. It isn’t for you know, the person that just is that wannabe fitness person.

Maiya Newton: [00:07:09] Well we do have a lot of customers that are, um, they’re just a regular gym goer, um, regular everyday kind of athlete. And then we also do have teams that we’re trying to market to too, but we’re trying to get the, the target segment down. So it’s for.

Lee Kantor: [00:07:26] Both. Now has, has kind of being an athlete and having that discipline and the mental toughness helped you, you know, with your entrepreneurship is that some are those traits kind of transferable to entrepreneurship?

Maiya Newton: [00:07:40] Yes, definitely. So I feel like the main trait that being an athlete has taught me is resilience, just to kind of continue to keep going because entrepreneurship is really hard and it’s not fun, especially it’s kind of lonely at times. So, um, yeah, it’s definitely taught me how to continue to keep going and, you know, don’t quit when it gets hard.

Lee Kantor: [00:08:01] Now what was kind of the first hurdle that, that you overcame like that, You know, you were at a point where things were going and then all of a sudden something happened and then you’re like, oh, do I really want to be doing this? Yes.

Maiya Newton: [00:08:13] So I was living in Memphis. I actually moved from Atlanta to Memphis once I graduated college and I started working at Fedex. So kind of balancing a full time job with entrepreneurship is one thing. But I was in Memphis. I had my little office at the house and I started getting a little bit of traction. But then Covid happened and I wanted to move back from Memphis to Atlanta, and I didn’t know how to, like, keep a business going while you’re like moving. So that’s really another reason why I kind of stopped the business for a year. So that was something major that I’m still now trying to like implement. Like if I move, how, how our operations going to keep going.

Lee Kantor: [00:08:53] So yeah. So when you were struck with that kind of dilemma, how did you overcome some it was it did you have other people you talked to? Do you have any mentors? Did you have anybody that can give you advice or did you just kind of power through?

Maiya Newton: [00:09:09] At the time, I didn’t really have anyone to talk to. I just kind of stopped, stopped at all. And then I moved back home and then I just kind of tried to keep it going. But then I ran into Miss Erika Bracy here at Georgia State, and she was like, Oh, we’re going to have another, um, another program. So then I applied to the program and I got in. So they’ve definitely given me mentors now where I can say, okay, like what? What happens if this happens? Then how can I keep the business going? And now I have more people to like talk to and bounce ideas off from.

Lee Kantor: [00:09:44] Now having that kind of support, is that been kind of a game changer for you in terms of now you feel like, okay, now this is manageable? I have some structure now. I have kind of a team around me that can help me kind of make this as big as I want it to to be.

Maiya Newton: [00:10:00] Yes, definitely. Now I have three mentors, so there’s two that are they’ve either like worked in sports or like currently working in sports or they’ve won grant programs. So that’s super helpful because when you’re an entrepreneur, like I said, it can get really lonely and like you can be at home crying because you don’t know like what’s next or what to do. Um, so yeah, it’s definitely been a lot helpful.

Lee Kantor: [00:10:25] Now, do you have anybody else in the business with you or is it just, you.

Maiya Newton: [00:10:30] Know, it’s just me? So me at home making the boxes, trying to plan boxes, um, shipping them out. But it really helps because I can learn like every aspect of the business. I can learn like shipping and how much things are supposed to cost and, and marketing. So that really makes me well-rounded and I really like that.

Lee Kantor: [00:10:50] So your business is an online business. Do you have a technologist that helps with the website or the marketing, online marketing, digital marketing or that you also.

Maiya Newton: [00:11:01] So that’s me majority I did use I think it’s fiber.

Lee Kantor: [00:11:05] Fiber, fiber, yeah.

Maiya Newton: [00:11:07] Yeah. Fiber to um, to create like the logo and do the website and stuff like that. I’m actually in the process of rebranding as well, so I’m going to need that again. Um, and then I did do, I hired a marketer at one point where they like posted, you know, a couple of photos and were maybe able to increase my followers on Instagram. But that was like a one time thing and it wasn’t the most helpful. Um, so I’m majority doing that as well and trying to improve marketing as well.

Lee Kantor: [00:11:36] Now, being a former student athlete, were you, were you around during that the period of the nil, you know, licensing deals or.

Maiya Newton: [00:11:47] I wasn’t, unfortunately.

Lee Kantor: [00:11:49] So you missed out on that? Yeah. Is that is that an area you’re going to pursue for the current crop of athletes that are out there that. Where they can be partners with you or ambassadors?

Maiya Newton: [00:12:03] Yes. So that is one of the strategies that I’m going to do or focus on, especially when it comes to like TikTok and Instagram. Actually, one of my mentors told me about one of these websites. I forget the name of it, but we’re going to use that to really reach out to the athletes and they can, you know, do an Instagram post or TikTok post or possibly be like a partner. So, yeah.

Lee Kantor: [00:12:27] Yeah. So you’re so you weren’t able to take part in it, but you’re going to be able to leverage it for your company. Yes. So what how do you see this going? What’s your dream of dreams on how this story ends?

Maiya Newton: [00:12:43] So I’m still coming up with goals and everything like that. But one thing I do have in my mind is that I want to have, like, a warehouse. Um, I don’t know if you’ve ever heard of Saltbox, but I definitely want to get my business in there and just really generating revenue and just making it something that’s operational, something that I don’t have to necessarily touch and just really have a huge influence on athletes and then also giving back to the community. So that’s my my goal for now. And then, you know, as I progress, then I’ll be able to get more goals.

Lee Kantor: [00:13:14] Now is part of the dream for serving the athlete community? Is it to help them? Like, are they going to be able to kind of make money off this too? If they are an ambassador, they can earn or maybe an affiliate that they can make some extra money by promoting it so that it becomes a win win win all the way around.

Maiya Newton: [00:13:31] Yeah, definitely. That’s something I would want to have in the works, especially if you’re an affiliate. You definitely would get a portion of the profits or whatever like that. Um, so yeah, that’s definitely in the works.

Lee Kantor: [00:13:42] Now, in the Box, you mentioned that there was a digital app membership and there was, there’s stuff in the, in the like stuff an athlete could use obviously in the box as well. Is there anything in the box that maybe touches onto mental health or maybe other other needs of an athlete that isn’t maybe obvious?

Maiya Newton: [00:14:07] We actually don’t have anything in the box right now for mental health. But it’s interesting that you just said that because I was talking with one of my coaches and he was saying that mental, mental health, health is a huge thing that he wants to touch on. So I definitely want to figure out ways to kind of implement that in the box, whether that’s maybe like a free therapy, like how we did the fit Bod, maybe free therapy or like a journal or something like that.

Lee Kantor: [00:14:33] Yeah, because you want to touch the athlete, the whole athlete, right? Not just their physical skills.

Maiya Newton: [00:14:39] Yes, definitely.

Lee Kantor: [00:14:41] So what’s been your favorite part of going through the Main Street program?

Maiya Newton: [00:14:45] My favorite part. Um, the people are really helpful. So like my team members, the people in the cohort, they’ve been super helpful. We’ve like actually gone out outside of the program and like been able to help each other. So that’s really fun just to know that you’re not alone in, like, entrepreneurship. Um, we started doing customer discovery, so that’s really, it’s challenging. So it’s interesting to know, like to start talking to people on the street or customers potential customers. That’s really scary. So that’s not really fun, but it’s just fun to learn more things.

Lee Kantor: [00:15:24] Now when you’re having those conversations with potential customers, have you learned anything that you’re like, Oh wow, I hadn’t thought about that. That was surprising. Yes.

Maiya Newton: [00:15:34] I’m learning a lot and I’m trying to, you know, get all the data correct. But basically I’m trying to present to them a hypothesis. And our hypothesis is like. Athletes are not willing to change their current routines and purchase products that help improve their performance. And so a lot of people are having a lot of different things to say about it. Some people are saying it depends. Some people are saying yes, some people are saying no. So that’s one thing that’s really interesting is trying to figure out. If they agree with that or if they don’t. So and it’s also Well, yeah, one of the biggest things that I’ve learned is talking to the coaches and the ads is about like how they get their money and how they can spend their money. And if they would want a product like this or they’re telling me that the trainers really influenced their decision. So that’s a huge thing that I’ve learned, right?

Lee Kantor: [00:16:28] Because for athletes at that level, you know, just an incremental improvement of 1% is a big deal.

Maiya Newton: [00:16:37] Yes, very. Yeah. So they’re just saying that like if a trainer recommends like a supplement or this product, then they’re more likely to use it. Um, so yeah, yeah.

Lee Kantor: [00:16:49] I mean, it’s just really interesting when you’re dealing with athletes at that level, they just want an edge, you know? Yeah, every, every little bit matters because that all adds up. And that could be the difference between winning and losing.

Maiya Newton: [00:17:03] Yeah, definitely.

Lee Kantor: [00:17:05] So what do you need more of at this point? How can we help you?

Maiya Newton: [00:17:09] Um, this is definitely helpful. Just someone to talk to and get bounce ideas off of. That’s definitely helpful. Um, so, yeah.

Lee Kantor: [00:17:19] And if somebody wants to learn more about duffle box, is there a website or is their online presence?

Maiya Newton: [00:17:25] Yes. So you can go on to w-w-w dot boxscore right now if you log on to it, there might not be a screen. I don’t know why I’m trying to figure that out, but we’re actually rebranding right now, so everything should be up and running by November. Um, so yeah, that’s where you can reach us at. And also duffle box on Instagram, Twitter, all of the platforms.

Lee Kantor: [00:17:49] And then if somebody wants to subscribe, they can subscribe. Or are you taking subscribers at this point?

Maiya Newton: [00:17:55] Um, not at this point. They can actually. I’m going to create a landing page.

Lee Kantor: [00:17:59] It’s like a waitlist.

Maiya Newton: [00:18:01] Yes, a waitlist. So you can do that on our website. And then also we are going to be launching back on Amazon in November as well. So, yes, I’ll go ahead and create the landing page so you guys can go ahead and subscribe.

Lee Kantor: [00:18:14] Well, congratulations on all the momentum. What you’re doing is really hard and it takes a lot of resilience, as you’ve learned, and a lot of dedication and a lot of hard work. So congratulations on that. You’re doing important work and we appreciate you.

Maiya Newton: [00:18:29] Thank you so much. I really appreciate it.

Lee Kantor: [00:18:30] All right. This is Lee Kantor. We’ll see y’all next time on GSU indie radio.

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Tagged With: DuffleBox, Maiya Newton

Marching Band, Entrepreneurship and Politics: The Inspiring Journey of Kathy Eshelman

July 15, 2023 by John Ray

Inspiring Women PodCast with Betty Collins
Inspiring Women PodCast with Betty Collins
Marching Band, Entrepreneurship and Politics: The Inspiring Journey of Kathy Eshelman
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Kathy-Eshelman

Marching Band, Entrepreneurship and Politics: The Inspiring Journey of Kathy Eshelman (Inspiring Women, Episode 59)

From first female elected as President of the Texas Longhorns marching band, to founding Grade A Notes, to advocating for women-owned businesses, to running for political office, Kathy Eshelman has had quite a journey, and there’s more to come. On this edition of Inspiring Women, Kathy discussed her career and what’s ahead for her with PatrioticJewelry.com with host Betty Collins.

The host of Inspiring Women is Betty Collins, and the show is presented by Brady Ware & Company.

Betty’s Show Notes

Kathy Eshelman, a natural problem solver, collaborator, decision maker, enthusiastic team player, and an exceptional communicator with an entrepreneurial spirit, is my guest on this episode. During the podcast, Eshelman shares her experience in founding Grade A Notes, a note-taking service for students, at the age of 25, with $30,000 in investments from friends and family.

The business eventually expanded to six different locations across the country and sold custom course packs to over 100 universities. Eshelman’s entrepreneurial spirit led her to be appointed by the White House to the WSBA’s National Women’s Business Council and to serve as the PTO president of Junior Achievement. She holds a degree in journalism from the University of Texas in Austin and was the president of the Longhorn marching band for two years.

Eshelman represented the Women Presidents organization on the National Women’s Business Council, which aimed to provide information and support to women business owners. She ran for state representative in Ohio, receiving support from her Women Presidents organization and political friends, but ultimately lost by a few votes due to political maneuvering. However, Kathy encourages women to run for office and get involved in politics, as it can have a significant impact locally and nationally.

Kathy reveals her struggles with finding the courage to pursue her business dreams. She plans to relaunch her jewelry business and make it a real ongoing business.

Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Insights page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.

TRANSCRIPT

[00:00:00] Betty Collins
So today we have a great guest on inspiring women, and her name is Kathy Eshelman and she is a natural problem solver. Aren’t all women right? But she’s very accomplished. I mean, her I can’t even read her whole bio. There’s so much here. It’s just amazing. And I know in her questions we’ll talk about it and get through it. But she’s a collaborator, which we need today, a decision maker, very enthusiastic team player. She’s exceptional with communication skills and her entrepreneurial spirit certainly thrives. You’re going to hear about that today. She’s she served as the PTO president of junior achievement. But also, this is a big deal to me is the White House appointee to the SBA’s National Women’s Business Council. I’ve been to Washington, D.C. once with Nabo, and it was the coolest thing. And we got to see some of this. And that was in 2019. You hold a degree in journalism. You’re from the and you went to the University of Texas or in Austin and you were the president of the Longhorn Marching band for two years. I love that. There we go. You played tenor sax. Do you still play?

[00:01:10] Kathy Eshelman
No, no.

[00:01:12] Betty Collins
No, I don’t. I don’t. The marching band is significant because she she marched in the inaugural parade for President Ronald Reagan and Vice President George Bush. And that was probably a big highlight. That would have been a cool, cool. It was amazing. Part of. Absolutely stayed.

[00:01:28] Kathy Eshelman
Stayed in the barracks in Quantico. Oh, my God. Yes. That’s awesome. It was really an amazing trip. Oh, well.

[00:01:34] Betty Collins
But and what’s great, of course, with inspiring women, we’ve talked we have so many listeners who are all about entrepreneurship. I mean, we have many of you are in business as well. But she owned her own business and you started a business at age 25 and you raised 30 million, $30,000, not 30 million, but 30,000 to start grading notes and then build it into a $1.8 million enterprise. That’s very impressive. You also have something called patriotic jewelry.com. That’s going to be fun to talk about. And you served as the vice president of membership for the Ohio Chamber of Commerce, where her team earned two national sales awards for member retention. So that’s really cool. You have a lot of passion. I think this is brave. You ran for the Senate. Anyone who’s in politics I think is brave, especially today. So we’ll maybe we’ll probably get into that as well. And you were featured. You were a Weld calendar. I was as well in 2020, the year of the pandemic.

[00:02:36] Kathy Eshelman
One was quite a long time ago, but I was still Miss August.

[00:02:39] Betty Collins
There you go, Miss August. I was. I tell my kids I was Miss December. They hate it when I say that, but.

[00:02:44] Kathy Eshelman
My family does too. I still do.
[00:02:46] Betty Collins
It. But you were also in the Columbus CEO magazine as boss woman and other media, including TV, newspaper and magazines. So we’re just going to connect and we’re just going to start right in. We have so much in common and so much synergy. I think today’s podcast will just be energy. You’re going to love it. This is a person who has an amazing resume and a lot of insight for us, but certainly I couldn’t even read. Your whole bio was crazy. So you certainly don’t allow any grass to grow under your feet. When you were 25 years old, you started a business and you founded Grade A Notes, as I said, was a $30 Million $30,000. Can you tell us what possessed you to follow this route at such a young age?

[00:03:29] Kathy Eshelman
Yeah. So it’s kind of like the horse trailer story from Texas, right? So my I went to school at the University of Texas and they had a note taking service. And I just thought it was fantastic. I thought it was ironic a little bit, too, because getting a journalism degree, you know, yeah, I was buying somebody else’s notes, but they were very affordable. And for me, they were just a supplement to you.
Make sure you kind of had every bit of information you could just to succeed in your classes and do well. And so from that, I decided, you know what? I’m going to I’m going to do one similar. So I looked around and the gentleman that owned that one was kind of doing some other universities in Texas and surrounding area. So I thought, Well, I’m going to get out of his hair. I don’t want him to feel any kind of competition. So I did some research. And Ohio State was the largest university in the country that did not have a note taking service. Wow. So that, you know, I don’t know how much deep research that was, but it was enough for me to loan my dad’s horse trailer, you know, come up with my. Yeah. And we, you know, my business partner’s dad drove us up. I mean, we were young, right? So. Yeah, Yeah. And I had got a friend of mine I knew from Longhorn Band to join me. He was fresh out with a advertising marketing degree, I believe, and thought I need a first job. Sure, I’ll go do it. Let’s do it. I don’t think he knew he was going to be getting ink under his fingers and printing a lot of things, but we had a really good time and got it off. Got it off the ground.

[00:04:52] Betty Collins
Well, what’s interesting to me is you knew Ohio State was the only school in the country that didn’t like large universities. You didn’t have. The Internet to Google. So you had to do your homework. Good point for sure. Right. And the other the other thing that’s interesting is back then, I mean, today, 25 year old young women start businesses, right? Absolutely. At that time, did you find that the glass ceiling was a real thing, all that, or was it did people not take you serious? You’re just some young girl. Your dad must have money, all that kind of stuff. You know, I think there.

[00:05:22] Kathy Eshelman
Was a little bit of that, but I didn’t feel like it was any kind of real negative.

[00:05:27] Betty Collins
It wasn’t a barrier for you?

[00:05:28] Kathy Eshelman
No, not at all. I mean, my dad always owned his own business. And so I think growing up and I thought that’s what I’m going to do on my own business. I mean, I just that’s what I saw. Right. He went to work for himself every day. And I just thought, I’m going to do this. My my mom thought I was a little crazy and she probably was a little right. But, you know, my friends and family, we put together a business plan and they invested $30,000 with us. And we were able to just move up here and open a checking account. You know, get an apartment, and you just start finding note takers. I often say people, you know, how do you do the marketing for that? Well, it’s one of the few businesses where, you know, where 100% of your clients or prospects are at any given time. So we we would take like notes the first day, have our note takers take notes. And then we had a little template that just said, get these notes at grade notes.
And it was brand new. So that was the kind of a little bit difficult thing I didn’t expect, is that you had to kind of explain to these students what this was. So it’s kind of like customized Cliff notes. Yeah, but we would literally go over there and stand at the entrance of the doors and people would come in and, hey, you can get lecture notes for this class, you know? So just really. Wow. Yeah. It was a it was a and it started taking off. You know, students didn’t have all the, of course, social media and everything now but they definitely still word of mouth spread pretty big. Sure.

[00:06:48] Betty Collins
Yeah. So you had an idea, you had a passion, you’re using your degree and now it’s reality. But how long did it take? Probably to really like, I can actually pay my rent. You know what I mean? Because a lot of entrepreneurs was young that are listening right now are thinking, Oh, I can just jump and do that. But it does take it does take some time.

[00:07:06] Kathy Eshelman
And it definitely took longer than I thought. Yeah. But again, you know, you’re 25 and you just I’m going to go do this. Right. And I you know, I think really it was probably I started in 87, so probably about three, four years before I could to pay the rent. But one of my business partners, one of my business partner, I had shareholders also, but the business partner, he actually, you know, kind of paid some of those bills. That was kind of his commitment. So I have a place over my head, a roof over my head.

[00:07:33] Betty Collins
No, but sounds like you thought it through. But that’s awesome. At 25 years old.

[00:07:37] Kathy Eshelman
We ended up opening six different locations across the country and physical locations. And what ended up being our best when, I hate to admit, was that at the University of Michigan. Sorry. That’s okay. Maybe they just need more notes up there. I don’t know. Could have to do with it.

[00:07:53] Betty Collins
Yeah, they’re just lazy. They want someone else, right? That’s right. I mean, I don’t know.

[00:07:57] Kathy Eshelman
They were, you know.

[00:07:58] Betty Collins
But you were. But you went to six different states because that’s that’s a task in itself. Not today. Today you can be in six states like it’s nothing, Right? Especially with the pandemic. Everything shuts down. You’re now we’re all on Zoom calls doing our thing. Back then it was you traveled and and or however you had. We did it.

[00:08:15] Kathy Eshelman
We traveled. You know. Absolutely. You know, we actually went we went Athens was our first our second location. And then it’s a longer story. But basically the bookstore at the University of Michigan, I got to know one of the VP’s of that bookstore chain. And they thought and I thought I kind of proposed to him, What if we put our grading notes store like in the in your store? So it’d be like a little satellite. And so I just that ended up being a wonderful idea. I mean, they, you know, they got their percentage and they took care of all the little expenses I had no, you know, the percentage was beautiful. Yeah. It was really a great thing. And that’s probably why the Michigan store ended up being so successful because that was a different model. Yeah, but we ended up with a University of Nebraska, Michigan State, University of Arizona. Anyways, it was it was wonderful. And then beyond that, we started doing custom notes. I mean, like custom course packs people might know them from getting them at a Kinko’s maybe. Yeah. And so we put those together and bind them and sell them to the students in the classes. And that’s how we went to doing over 100 universities. We sold them through bookstores all over the country. So that was that was fantastic.

[00:09:14] Betty Collins
Wonderful. Well, this year’s theme is courageous, being actually courage and being courageous. That’s a lot of courage. At 25, you know, when I was 25, I was already having kids. I wanted someone to be the employer and give me a check. I didn’t want to write the check. I didn’t want to, you know, do all the things. And so to me, when I hear someone that starts something like that, I. You can’t go back, man. If you’re 25 and you’re listening or you’re even 30 and you can go, I got this right. Don’t, don’t wait till you’re 38.

[00:09:47] Kathy Eshelman
Especially till you get more and more bills and house expense and children and. Right. You’re right. I just was.

[00:09:53] Betty Collins
You were courageous. You had a lot of courage back then to do something like that. Thank you. Maybe go. Oh, kind of sound like. To you is just like wearing going to earn my living. But to two people, watch it or hearing your story, it’s different. It was really awesome. Well, you’ve been the PTO president, a junior achievement teacher, but also a White House appointee to the SBA’s National Women’s Business Council. Those are huge things. Junior achievement is a big deal. I love Junior Achievement. It’s such a great thing. I wish there was more of it. I do too, you know? And it’s funny, as I’ve gotten involved with a little bit of university things, I spoke at a group of kids who their major was entrepreneurship. I love that When that went in the 80s, wouldn’t that have been great? We would have had. Right? And now they actually have it. But and then to be on the National Council, I’d love to hear more about that.
But have you always considered yourself a leader?

[00:10:48] Kathy Eshelman
I don’t know that I consider myself one, but I do like to be in charge. Yep, there you go. And I do love working with people and what I hope to think is motivating them and and I know like at great notes, we were, you know, I told everybody to treat it like a Jerome business. And when you empower people like that, they really do a fantastic job, right? I mean, we had a few full time people along the way, but we mostly had students that were either working in our store, you know, just as clerks or the note takers. A lot most of them were all just like seniors or grad students taking the notes in the class, maybe a TA. And then we had a couple of we we called him Father Time. I think they had a father time down, down at Texas. Also just an old guy, gray hair. Just I mean, he and he just wanted to sit in on classes. And we had a woman like that too, had been a retired teacher, so they were awesome because they would take 3 or 4 classes. And of course, their commitment was high. Right. And they really wanted to learn it. So they really took great notes.

[00:11:44] Betty Collins
Well, I mean, I look at leadership is if people follow your leader, I mean, to me that defines leadership. You can have titles, you can be in charge, you can do these things. If you don’t have a following, you’re really you’re not leading. So, you know, as a leader, what did you get to do with this SBA council?

[00:12:02] Kathy Eshelman
Well, it I actually represented the Women Presidents organization. I was a member of that. It was started in it started in New York City. A woman started it there. And then it was like a peer advisory group. So you’d meet like once a month and like a max of 25 women in it. And they were all had to be presidents of businesses that did at least $1 million in sales. If you were service based and 2 million of your a product based. So I barely snuck in at that point where we were. Right, right. But you got in that ended up being just one of the most I mean, some of my very best friends are from the WPA. Yeah. So the WPA held a seat on the National Women’s Business Council. There you go. And so Marcia Firestone, the founder, actually asked me if I would be willing to do it. She knew I was very involved and I loved it. Be anything. Yeah, this wasn’t really political, but it still was in that government public service. Yeah. So the greatest thing I think that happened was we had they had never taken the taken the information out to the people, if you will. So Tami Longaberger was actually the president at the time. Now, that was just coincidental. We were both from Ohio and I had met her a few times. Yeah. But we we had them maybe half a dozen of them around the country. And we ended up with the one in Columbus, Ohio. And it was by far the most successful. I mean, I think between Tami and I having, you know, enough contacts. And of course, Tami is just a great draw. So yeah, and it was we just brought people in and we had, you know, we had some just different speakers for them. And information about matters important to women business owners.

[00:13:33] Betty Collins
You know, I have clients who are in definitely in the WIPO and, and they don’t even see themselves as leaders, you know, but they really are. And they’re still trailblazers today because they’re still because the amount of businesses that are that are women owned that are not over $1 million is just awful, right? I mean, they’re just women were 40% of the women businesses that are starting are women business owners. Right. But they stop. It’s it’s stacked. It gets here. So to be over the million dollar mark, you’re leading the way. Definitely. That was great. Yeah, right. And I mean, you did it a while ago.

[00:14:10] Kathy Eshelman
So and I was surrounded by women who most of them were ahead of me, just, you know, for whatever reason. And it was just just imagine being able to sit around the table with women who’ve been wildly more successful than I had. You know, I’d like to think that I caught up a little bit, but and I’m still really good friends with them today. In fact, I hosted our monthly supper club Thursday night. Oh, nice. And, you know, we have 13 of us that just kind of started as a support one one woman we knew really well and needed some support. And we have a supper club every month doing like eight years, I think. And Thursday was at my house and it’s just amazing to get these women together. We’ve been friends, you know, depending somewhere around 97, but as people joined so it’s my best friends are from WIPO.

[00:14:53] Betty Collins
Well, in your spare time.

[00:14:55] Kathy Eshelman
You.

[00:14:55] Betty Collins
Ran for state representative for Ohio. Give us an idea what. That’s like, because I’ll tell you, women are running for office more and more right now. The Joanne Davidson’s the Betty Montgomerys in Ohio. They were trailblazers for sure. And what we’re even seeing at the national level now and state Senate, I mean, federal Congress. And it’s just off the charts. I would there’s a part of me who would just love to jump into it, but there’s a part of me going absolutely nuts. Do it now. You’ve got to do it. But tell me what it’s like to do it, because I love having women at the table in everywhere. I think it’s good to have a balance. I think it’s good, Absolutely.
Perspectives. But tell us about that whole process and what that was kind of like. You need to encourage women to do this.

[00:15:40] Kathy Eshelman
And that’s why I said you should. Anybody else watching you should do it. So it didn’t end the way I wanted, but it definitely was a pretty amazing experience. So what had happened was what had happened was, yeah, Mike Keenan was a city council member and then became mayor. But in the meantime, he had run for this district and at that time, 2010, it was it leaned a little left, not much. And I was, you know, I was a Republican at the time, so I still am sorry. I don’t know why I said that. Don’t apologize. It’s all good. It’s not to be political, But but, you know, it’s kind of like a everybody kind of understands if he’s going to run again, I’m probably not going to run for, you know, because he’s already in office. So our county chairman for the party called him to ask, hey, what are you thinking? And he’s like, I’m not doing I’m not running, I’m not running. And so he set up a meeting and I went over there and I remember thinking, I can this is when I kind of had that aha moment. I can do this. And he he’s, he reaches into a big cabinet and he opens up the cabinet and he’s got this kind of big banker’s box. He goes, I’m not running. You can have everything I have on it on the district, any of the issues, everything I had when I ran two years ago.

[00:16:50] Kathy Eshelman
And I’ll write you your first campaign check. Let me know when your account’s open. Wow. And that was early on in 2009. So I kind of got out early because, again, I wanted to kind of my idea was to clear the field a little bit. Yeah. And I mostly did. And then at the end, what I learned about politics, it’s very political. Yeah. And that may sound like. Didn’t you know that? Well, I did, but it’s just a long story and a lot of details. But essentially, you know, somebody had been upset because of something they didn’t get, I don’t know, eight, ten, 12, 15 years before that. And I was you know, I was on the team of people who had made that not happen for him. And he decided to just block whatever whatever. And he had a lot of power and just blocked my nomination. And it was I had raised more money than any other non-incumbent, you know, in the state, which I don’t mind asking for things. I mean, that’s just one thing about me. I will say that’s good advice. Don’t ask, don’t get. So and that’s probably the biggest reason why women don’t run, that they don’t want to have to raise money. They feel like they’re burdening people, but people want to help. That’s what I learned.

[00:17:57] Betty Collins
People want good candidates. They do, you know, and they want people that are going to get in there and be advocates for them on behalf of them or today, I think I think there’s still today. I mean, if it was you thought it was political back in zero nine, I can’t even imagine what it’s like behind the scenes. Right. But people want leadership. They want leadership, Right. You know, they want something to follow. They want something that they can believe in and go.

[00:18:22] Kathy Eshelman
And you just have to be able to communicate that to them. And and I did raise a lot of that money from my women presidents organization. Sure. Friends. So, you know, it’s just they were successful business people. And also from my I have another group of political friends that kind of become my our tribe, we call it. Yeah. And so I have two group texts on my phone going and just about any time. And I’m just blessed beyond all measure. I mean, those women supported me before they really even knew me because they knew of me and they met me. And so that’s what became really exciting. And then just, you know, I got out and met people all 2009, which was again, really kind of early. And but I loved meeting constituents. I loved meeting with all the central committee members, you know, that that I needed to get their vote. And the kind of interesting thing happened was we each got my the last minute candidate and I got to give a little speech in front of him. And then we. I don’t know. It’s like my people that were kind of some of the people for me are social like I am.

[00:19:25] Kathy Eshelman
So they cast their vote for me and then they decided to go down to the bar and go enjoy themselves for the evening. And it was a tie vote. It was a tie. I’ve heard Joanne Davidson say that so many times. One more door knock, one more door knock and I’ll be darn. It happened to me. I was like, Ty’s got to be so freaky. Well, freaky on me. I guess so. But yeah. So then, you know, it’s hard to go scramble my people back and then I end up winning. I mean losing by about 2 or 3 votes. But it was just heartening. I had some friends that never were really involved in politics, so were there with my my t shirt. Cathy Schulman for state Rep and a couple of them have just really had their, I don’t know, stomach turned about it. Like just I can’t believe that happened. I mean, I was the shoo in by most people would tell you that. Yeah. You know so anyways well I experience I learned a lot from it.

[00:20:14] Betty Collins
We need women to run. We need people. You need to be involved. If nothing else, you know, you look at the federal situation today and you go, it’s too uphill, it’s too big. But locally there’s a lot of issues. You can have impact locally. Right. And and go so but I just I always love talking about things like politics.

[00:20:33] Kathy Eshelman
One of the things that I met with Joanne Davidson, she was in Washington DC at the time and I was there for something else and we met for a late coffee. I love that woman. She has so much energy. She’s like, Well, I have a meeting tonight. Can you meet then?
Like Absolutely. Thank, thank you so much. And so she came and we talked a lot about me wanting to run for state rep and she said, you know, have you thought about city council? And I was like, Yeah, I thought about it, you know, but I live in a town that I think has run really well. What am I going to offer? You know, I love the town where I live in. Yeah. And then but, you know, it was 2009, ten, right after, you know, we were in a bad economy. So to me, being a small business owner, I thought I had a lot to offer as far as doing offering suggestions and things.

[00:21:16] Betty Collins
Well, people who show up win, Right. And so women need to do that more and more. It doesn’t matter what it is, but it’s a tough it’s tough hill to climb. But a mutual friend of ours described you as one of the most positive and optimistic persons that they’ve ever met. So can you share with us how you always remain so enthusiastic and upbeat?

[00:21:36] Kathy Eshelman
First of all, I am so humbled by her comments. I mean, I. Wow. To think somebody thinks that about you because you don’t know. So if nothing else, I’m just grateful this came up because I was able to feel that, you know, it was a great feeling, you know. So I my dad, both my parents were pretty positive. My mom always told me growing up, you can do or be anything you want in the world. Just use whatever you want. There’s no barriers. Just go do it. So when I was getting my degree in journalism at the University of Texas, I thought, of course I was going to be the next. Jane Pauley. Yeah, yeah. And then I was at Katie Couric that came after that. Katie get out. So I actually never pursued it, unfortunately, because the first jobs out of degree journalism with broadcast emphasis were down like, you know, tiny little towns on the border. And I just I wouldn’t mind, you know, having to work for little money, but I don’t know, It just seemed far away, even in Texas, you know, So and I just didn’t know.

[00:22:36] Betty Collins
You had entrepreneur in your heart.

[00:22:38] Kathy Eshelman
I did have entrepreneur in my heart. And that’s yeah, and that came along not too long after that. So I just I just loved it. So my dad always owned his business. And my dad, you know, he’s, he’s going to be turning 84 in April. My mom passed away with lung cancer, unfortunately, a few years ago. But but my dad always just had this can do spirit to him. Like, you know, for him also being an entrepreneur like he just I could, you know, we can do it. And I recently visited him cause he was having some health challenges and he still lives north of Houston. So I went down there and spent a couple of weeks. I hadn’t spent a couple of weeks with my dad in so many years. It really makes me kind of embarrassed and sad. But we had a wonderful time. But it was just I saw these people coming to see him and like the air conditioner guy put who he had been using for years. My dad had some rental properties and the guy walked in and he goes, Mr. Joe, I’m going to give you a free air conditioner. I’m going to install it. It’s not nothing charge for you. I’m going to do it. And if you need maintenance, let me know. And because my dad had just moved, that was all part of me going down there. And I was like, somebody just gave him a, you know, the guy was in the business and I just was so impressed. And then I talked to so many people along the way. You know, my dad’s very well loved in his community, and I kind of get teary eyed. But just hearing all these stories of people that say, oh, he did this for me and he did that for me, in fact, I’m thinking I’m not living up to that at all. But he’s just that, just that positivity. If he can help somebody, you know, he’s going to do it. And so it’s just pretty.

[00:24:10] Betty Collins
So you grew up around that? I did. So it’s just what you know. But today is a hard it’s hard to be positive today. You’ve got to work at it. So tell. The audience. What do you do today? I mean, you know, you’ve been away from your mom and dad. You’ve done so many things in life. You’ve got a full plate, full resume. But now it’s it’s hard. It’s hard to me, it’s I feel like every day is an uphill climb. Yes. You know, unless I choose to, to not think of it that way, which I.

[00:24:40] Kathy Eshelman
Bet you don’t think of it that way.

[00:24:42] Betty Collins
Well, you know, I have.

[00:24:43] Kathy Eshelman
To acknowledge it.

[00:24:44] Betty Collins
I work with small business owners who are exhausted. So my role as a CPA is not just to do taxation or whatever it is. It’s to keep them going. Like they got to be inspired. They’ve got to keep moving. Yes. You know, So how do you how do you do that today? Tell us how you do that. It’s not it’s not one of the questions, but I know you can answer it. That’s okay.

[00:25:04] Kathy Eshelman
Well, I mean, what’s interesting about that was I would say that I have struggled a little bit lately. I mean, but most people wouldn’t know that because I’m not a person that’s going to go out there and, you know, whine and complain. Yeah. But I just you know, every day I wake up, I journal, and then I, you know, I quiet and talk to God and I just figure out what’s going to be in store for me today. And then it was kind of funny driving over here, I was thinking, you know, I was running a little late. Sorry. Everybody knows that. I’m sorry, but I am sorry. Very sorry. Okay, But. But I was like, what music do I want to listen to? You know? And this is going to sound really crazy. Yeah. And I just looked really quickly through my. And I said, Born to be wild. Here we go. And I mean that, you know that song Get your motor run and and I was just like go just I felt like I was just born to be not necessarily wild, but, you know, optimistic and enthusiastic. I just like to be that way. It just feels good to me. Yeah. So and again, I, you know, I don’t know, just maybe I was born that way a little bit. My parents did that. My brother believes in me more than anybody. I have wonderful family and wonderful friends. It’s just it’d be hard not to be right. You know, You.

[00:26:16] Betty Collins
Have to you have to really be intentional about what you’re putting in. You’re in and out, right? My song is Bachman-turner Overdrive, which is that’s the group is taking care of business. I love that one too. There are days I have that just loud because I’m like, That’s what I got to do today. You got to take care of business. Take care of business today.

[00:26:35] Kathy Eshelman
Yeah. And that. And ain’t no mountain high enough. Ain’t no river low enough. And you know it’s to get to you. But for me it’s like to get to where I’m going. Yeah. So when we started the Michigan store, it was. It was hard work. I mean, we drove up there all the time. Yeah. And I would play that a lot. Just, you know, nothing’s going to stop me from getting up there and being successful.

[00:26:54] Betty Collins
So yesterday I did a podcast. We did recording on just my my approaches to life. It’s going to be really my four new approaches in this season because I’m getting ready to turn 60 this year. And and part of it truly is choosing to how am I going to get through the season? Oh, I bet. You know, it’s just tough. Yeah. But my mom will tell you optimism. I mean, she I mean, she the only war, of course, was World War Two, of course, the big war. And they saw depression. I mean, they did all what they had to do during that time. They saw a president assassinated. They saw the 60s come in after living this nice 50s. The 60s were like, what’s happened to the world? And in the 70s they’re in gas lines just like we are right now. And my brother paid. I remember when he talked about and I don’t know why I remember this because I was a teenager, but when his house interest was like 18% and went to 12, it was like a pay raise, you know? Isn’t that crazy? My mom will still say to this day she’ll go. But then came along Ronald Reagan, who led I mean, he just led with optimism. He did like optimistic people, ended up like liking him, whether they hated him or not. You know, they didn’t really I mean, especially as he won all 49 states out of 50 the second. Exactly. But he came in and he and he just said we’re we’re better than this, you know, And we’re I think we’re kind of waiting for that or we’ve got to be that right. We are one or the other.

[00:28:20] Kathy Eshelman
I agree.

[00:28:21] Betty Collins
I because his optimism in the coming out of with interest rates and all the things he he dealt with at that time. Yes. You just went okay. So it’s all up to us. But I mean, I feel for my kids generation. There’s that part going. You guys got to decide what you want this to look like and it’s on you.

[00:28:38] Kathy Eshelman
That’s true. And that’s that’s a tough, tough course. I will tell you. Might not be surprising to you. I do have a bust of Ronald Reagan on my buffet as you walk in my house.

[00:28:47] Betty Collins
I believe that.

[00:28:48] Kathy Eshelman
I love to. Right. I know some people might not agree with that, but, you know, there’s.

[00:28:52] Betty Collins
People that you aspire to. I mean, I could listen to Michelle Obama just in. She is an inspiring person. I could still listen to Reagan. Sometimes you see little flashes of him come up on social media that are just fun to watch. And you go, yeah, you know, you just, you know, or if I need it, I go to the Dean Martin days, you know, you go to those roasts and just they have fun. They just had fun. Have fun, Have fun. Having fun, making fun. It was just.

[00:29:19] Kathy Eshelman
You know, people kind of sometimes forget to have fun. Yeah. Not that they don’t want to, but they’re just so burdened with everything we all have to do. And I think social media is probably added to that. I’m very guilty, you know. But, you know, sometimes you just got to step out and say, what are we going to do? That’s fun, Right? Right.

[00:29:36] Betty Collins
Let’s get I mean, it’s a good day, right? It is a good day. Well, optimism. I mean, we could talk about that all day, But but our theme this year is courage. I just feel like we need courage in the every day in the big stuff. We need people willing to be courageous, which is willing and ready. Go. What would you say is the most courageous step you’ve ever taken?

[00:29:58] Kathy Eshelman
I appreciate you giving me the, you know, some ideas of questions you might ask ahead of time. And I have to say, this is the other kind of simple for me to fill in about my life. Right? And I really struggle with this a little bit. But I guess the thing that came to mind was when my mom was diagnosed with lung cancer in 2013 and I didn’t feel courageous. You just feel like I got to help my mom. Right? Right. But looking back on it, I mean, I realized that I didn’t know what I was doing. I mean, I needed to be a caretaker. I needed to be there with all the doctor appointments. And I mean, I remember, like, writing notes to myself, like, what can I do to do this better?
Right? And if things didn’t make sense, I always have this little saying. If it doesn’t make sense to me, it don’t make sense. So I love that, you know? Right. Because you hear people telling stories like. Right, right. But so ultimately, I kept looking and looking and I found somebody that could help me find they actually have a concierge at Ohio State. I don’t know if it’s the whole the whole hospital or just for the cancer center, but the concierge was a person who basically helped you maneuver, you know, the system because we didn’t know what the treatment would be. My mom was up for any treatment. And while I will say and I don’t know how this is going to sound, but my mom wasn’t necessarily the she was strong.

[00:31:17] Kathy Eshelman
I don’t know. That’s not right. She was strong. But I’ve never seen her be so strong as she was in that fight. I mean, she would take some treatment sometimes that were just she was just so weak. One time she really couldn’t lay flat on that bed to get the radiation. And she, you know, they finally just kind of gave up and brought her out in a wheelchair and she’s crying. My mother also didn’t cry a lot. Right. And I was like, Mom, she’s like, I’m sorry. I couldn’t do it. Like, she’s apologized to me. I’m like, Mom, it’s okay. We will find a way to get it done. And we did. It took some work, but we did find a way. And it’s just looking back on that, it was very every every new treatment, every new everything was kind of felt. Looking back, it was some courage to always be supportive of her. I always try to be optimistic and then also know my mom’s dying, you know? Exactly. So one thing that did happen to me, which I didn’t know if I was going to bring up or not, but that was in 2013 and blah, blah, blah, blah, ran into a person on on social media, actually, who was like a multi-level marketing company for a protein shake mix. So it was interesting. So I, you know, another diet. Sure. Here we go. Here we go. But take the.

[00:32:27] Betty Collins
Shake. Been there, done that. Right.

[00:32:29] Kathy Eshelman
So I started January. My mom was diagnosed in March and I was definitely falling off the wagon by then. I mean, you know, it probably started about four weeks in. And, you know, instead of taking the shake twice a day. Once a day. Once every other day. Right. And I remember, though, going to different doctor’s appointments with my mom. And I remember, you know, we needed we needed to meet with all of them. That was the plan. And we went to meet with the surgeon and the she’s like, I don’t want to meet with the surgeon. You know, I won’t survive. She’s unhealthy as well. I’m not going to survive a surgery. So we just skip that. I go, Mom, because I’m thinking, Oh my God, we have to go. Yeah. And so I print out a picture of him. He’s kind of a good looking guy. Yeah, I’m not going to lie. She’s like, okay, I guess I’ll go, Yeah. Again, what can I do to be creative to help my mom get through this? And I remember he walked in and he’s like, well, you know, got good news and bad news. And mom said she wanted the good news. And he goes, Well, the good news is you have a very small operable tumor. And I could go in there. It was in the upper left lobe of her lung. I could go in there and remove it. You wouldn’t lose much lung capacity. And I you know, and I think we could get it just like that. I’m like, oh, wow, dream come true.

[00:33:36] Kathy Eshelman
Good. And then, of course, like, what’s the bad news? He says, Well, I’m afraid if I put you on the table, I might not be able to bring you off because the other health issues. Can I just tell you, I did not know it at the time. I did not know it until I said her eulogy two years later at her funeral. I got on those shakes like there’s nobody business. And I didn’t I didn’t make the connection until the eulogy and I lost £100. Wow. I mean, wow, right? Wow. I never meant to lose that much, but it just worked. I started working out. I became an aerobics teacher. I was 53 years old. That’s crazy. I love it. But ultimately, of course, I’ve gained a lot of it back, so I got to get back on the shakes. But at our eulogy then I realized I was writing things down and it hit me. I got serious about losing that weight When I heard that surgeon say he could not brain her because of her health problems. And I think I said up here without even thinking, I’m never going to let that happen to me. If I have cancer, we’re going to go in there and cut it out. So my mom ultimately and her diagnosis ultimately, I think helped me. I’m still lighter than I was, but I still got to get it back off. Yeah, but I mean, that was an amazing time for me, just being all physically fit and, you know, £100, a lot of weight to lose.

[00:34:50] Betty Collins
You know, And the every day, the courage of the every day. That’s right. Drinking the shake every day, that is. We think courage has to be big, right? You know, we think it has to be like we got a cape on. We’re flying around. Yeah. I mean, you’ve done a lot of that. You have an amazing story. You need to tell it. You need to tell it all the time. Thank you. Because it’s just a lot of good in all that. I want to end with a couple of things. So tell me a little bit about the patriotic jewelry store or.com. I think that’s cool. Yes, I’d love to hear it.

[00:35:21] Kathy Eshelman
Well, a some friends and I started actually in 1999, kind of about the time they had all the hanging chads in Florida. And when my idea one of the other gals that I was on the beginning of AOL. Right and yeah yeah. Chat rooms so we one of them had the idea why don’t we, you know, if President Bush gets elected, why don’t we make a big W crystal pen and we’ll just take it to the inauguration and we’ll just sell them? Yeah, and that’ll be fun. And I was like, well, at that WIPO when they when WIPO started in Columbus, they held an info session, Bank one back in the day, sponsored it, and I met a lady there who also owned a business and she owned a jewelry making business, okay? And so she had I remember she had a pen that said Business is great and I had to have it. She actually like, I’m like, how much you want me to come to her shop? I’m like, I don’t do jewelry. Yeah, like, you know, I love it. So I had kept her card all that time and I go, I know somebody that can do this for us. And so I contacted them and sure enough, they absolutely sent me some drawings. And so we ended up getting a crystal one. And they were kind of, you know, they were kind of big. And then we got just a gold tone one and then we got red, white, red, clear and blue crystals. Yeah. So we got them made and we all went to the inauguration and we always laugh and say our best sales room was really on the elevators.

[00:36:43] Kathy Eshelman
We had our coats on. Yeah, like, can I interest you in a Rolex? Or how about some patriotic choice? How about a W? So her company also had patriotic items, so we carried some of those too. We probably sold more of the crystal w pins to the Texan, the Texan men who were there for the inauguration because they all had their black Stetsons on. Not all black, but a lot. Yeah. Boy, that crystal w looked really good on that stuff. So we’d laugh and go, Never thought about the man that’s, you know. So it just it’s just been a great business. I’ve had lots of fun experiences. I’ve gone to some national conventions, sold jewelry, and I just it’s just been a great I love it. And so I’ve kind of it’s kind of been a little bit like haven’t marketed it. I still have customers that still come because they know me. Yeah, but so is that a couple of jobs. So I’ve actually been working on it now and I’m going to relaunch the website and I just have new and expanded product line. You know, mostly I had pins, earrings, bracelets, all flag oriented. Very cool. So it’s just yeah, it’s been it’s been a great thing. And I mean, I love bling. Like, why am I not always get it on marketing? So it’s kind of like I feel like I You talked about turning 60. I turned 60 last year. Okay. And I just think this is my next chapter. I’m going to really dive in and make it a real right.

[00:37:56] Betty Collins
Ongoing business. Well, you’ve had amazing chapters. All the things we’ve talked about today. I mean, my audience, if you’re out there listening of what’s next, this is a person who’s lived what’s next and executed. Right? But I know when I look at 60, I, I go, okay, all I’ve ever known is accounting in business and doing what I’m doing. But there are things now that I want to do is I as I have different this different chapter. It’s not the last chapter. It’s just a different chapter. Right? Right. I look at someone like and I have a podcast on Aretha Franklin. She sang for President Obama and did her a Natural Woman. It’s a great video. It’s awesome. Right? But she’s singing like she’s 20. If you didn’t see her, you know, you would go, Wow, who is that?

[00:38:43] Kathy Eshelman
That’s a great way to.

[00:38:44] Betty Collins
Look at that. Right? And here she is, 70 and the crowds in her hands. She’s got the president, the person who wrote the song in the audience and it’s hers to take.

[00:38:52] Kathy Eshelman
Of that, you know so much.

[00:38:53] Betty Collins
She was at the beginning of the piano. She comes out in the middle stage, throws that fur off. You know, I love that thing. And she inspires me to go, no, whatever season because you’ve had all kinds of great seasons and challenges. I just look at this last, you know, kind of my last season as an employed person maybe, right? Which is a good five years out at least. But I’ll always want to be in the game. We’ll end with, is there anything you want to put out there or dangle a carrot? This is maybe something I would just love to take on as a challenge. I just need some courage to do it. Oh, that’s. Or is that another whole podcast? That’s probably another whole podcast.

[00:39:29] Kathy Eshelman
Well, I mean, you know.

[00:39:31] Betty Collins
I mean, what comes to top of mind like that? And then I’ll share mine if you share yours.

[00:39:35] Kathy Eshelman
Okay. I you know, I just I mean, I think for me, like, the patriotic jewelry business has always been kind of a side hustle. Yeah. I mean, we’ve had some really big events, if you can imagine. We started in December of 99 and then 9/11 came along and nobody carried patriotic items into retail stores. So we our business blew up and then we’re back down, right? But I’ve always had other lives going on, so I just really need the courage and I don’t know why I struggle with it a little bit, but I do. Well, I haven’t already done this like I have that self-talk with me all the time. Why am I why am I just letting that idle there?

[00:40:13] Betty Collins
Part of it is, I think probably patriotism is a hot topic. I mean, it is you know.

[00:40:18] Kathy Eshelman
What we talked about that maybe that is part of it.

[00:40:20] Betty Collins
But, you know, I would say if it’s there, be courageous and go for me. I have a dream, not a dream, though. I think it’s more other people’s dream. But I there’s a part of me that can’t let go of it. That’s to write a book I’d love to call it. I just know I’m 60. I just know. I don’t know if anyone would care about it, you know? But I have that. But. And then that’s the woman in me going, No one’s going to read what you have to say. Oh, my goodness. You know, and. Right. And I think.

[00:40:49] Kathy Eshelman
It is kind.

[00:40:49] Betty Collins
Of but it is it’s a it’s a daunting I look at that as a very daunting task. But I’d also love to take the advantage of the time we’re in with technology and Zoom and people are so much more taking webinars and come up with curriculum about being an entrepreneur. Oh, 101 man. And then there’s 201 and then you’re going to go to 301 and you’re going to want a partner.

[00:41:13] Kathy Eshelman
Or a contributor. Let me know. I would love that.

[00:41:15] Betty Collins
I would just love to have something where that happens. Right. And and you can inspire any age person you can to get. So that’s my maybe I can then my next chapter but you have you have a great story great book. Thank you for coming in. You didn’t write a book, but you’ve given us so much today. Thank you. And how can people find Kathy? So you’re on LinkedIn. I am. And you are? You have patriotic jewelry.com, but we’ll put your information out there too for people.

[00:41:44] Kathy Eshelman
That’s fantastic. Thank you. I guess if there’s one last thing I could do, I’d like to move to California and somehow find my way in a movie with Kathy Bates. So this is going to go worldwide. I’ll just put that on there. Kathy, if you’re listening. Yes, I could be like your and your sister, anything. I just think she’s amazing and I think I could be an actress.

[00:42:03] Betty Collins
There you go.

[00:42:04] Kathy Eshelman
There you go. Maybe that’s my 70 seconds. Hey, you never know. Thanks for having me. Really.

[00:42:07] Betty Collins
Thanks for coming today, giving us your time today.

[00:42:09] Kathy Eshelman
We appreciate it. You are fabulous. All right.

Automated transcription by Sonix www.sonix.ai

Tagged With: Betty Collins, Inspiring Women, Kathy Eshelman

Jonathan Strack and Eric Cooley, Strack, Inc., and Chris Smith, CB Smith & Associates

July 14, 2023 by John Ray

Strack Inc.
North Fulton Studio
Jonathan Strack and Eric Cooley, Strack, Inc., and Chris Smith, CB Smith & Associates
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Strack Inc.

Jonathan Strack and Eric Cooley, Strack, Inc., and Chris Smith, CB Smith & Associates (ProfitSense with Bill McDermott, Episode 47)

On this edition of ProfitSense with Bill McDermott, Jonathan Strack and Eric Cooley from Strack, Inc., and Chris Smith, CB Smith & Associates, joined host Bill McDermott for a discussion on building their respective businesses and adapting to the digital age. Jonathan and Eric talked about cultivating a company culture, getting outside their comfort zone to recruit talent and market their business, growing the skills of their people, and more. Chris discussed the ways his firm is leveraging technology and AI, how they support their clients through tax planning, new tax laws, and more.

Bill concluded the episode with comments on the one liquidity rule every business owner should know.

ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.

Jonathan Strack and Eric Cooley, Strack, Inc. 

Eric Cooley and Jonathan Strack, Strack, Inc.

Founded in 1948, Strack, Inc. is a heavy civil contractor focused on delivering value-driven project solutions, advanced industry training, and workforce development in the Southeast. Strack provides grading & excavation, pipeline construction, trenchless boring, design build, railroad construction and drilling and blasting services.

With a focus on the residential, municipal, industrial, and commercial markets, Strack is committed to delivering quality infrastructure built by an equipped and empowered team of nearly 600 employees. At Strack, they foster a relationship-driven culture and are driven by living out their core values of Better Every Day, Mindful in Everything, Humble Hearts Open Hands, and Everyone Matters in everything they do.

Jonathan Strack is CEO and President of Strack, Inc. He is a  3rd generation Strack, who has led the way for growth and provided vision for the future of Strack Inc., unlike anyone else. Under his leadership, Strack has more than quintupled in revenue all while expanding into new market segments and construction disciplines. Jonathan was awarded Construction Equipment’s ‘Under 40 in Construction Equipment Award’ for 2020.

Eric Cooley joined Strack as Chief Financial Officer in June 2019. Eric has more than two decades of experience serving in construction financial management roles. Over his career, Eric has had the privilege of building and developing many successful teams in the areas of finance, accounting, HR, IT, project management, training, and recruiting.

He holds a BS in Business Administration from Longwood University and an MBA from Campbell University. He is also a Certified Construction Industry Financial Professional (CCIFP) and IMA Certified Management Accountant (CMA). During his career, Eric has gained a mix of public, private, and private equity experience with company revenues from $100 million to $4 billion. Eric enjoys working collaboratively across the organization to strategically solve business problems, create structure, and develop systems.

Website | Facebook| Instagram

CB Smith & Associates

CB Smith & Associates is a Georgia-based business advisory and CPA firm that delivers big-firm expertise and acumen with small-town thoughtfulness and warmth. We help bring to light the stories that numbers tell — about the health of your business, the soundness of your financial or tax plan, and the options that can lead you to a path of success. We believe that awareness makes opportunity visible.

Website | Facebook | LinkedIn

Chris Smith, President, CB Smith & Associates

Chris Smith, President, CB Smith & Associates

With over 30 years of financial experience, Chris Smith is passionate about his work. Since founding the accounting firm in 2003, he has led the firm’s growth from one to three office locations in Georgia to include 35 employees with a solid team of certified public accountants and other tax professionals.

CB Smith & Associates is a business advisory and full-service accounting firm that works in tandem with its sister company, Reliance Payroll LLC, a full-service payroll and human resources outsourcing firm.

Prior to starting his own firm, Chris was a corporate controller. He earned a degree in accounting from Georgia State University’s J. Mack Robinson College of Business, is active in local community groups such as the Rotary Club and numerous CPA groups.

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About ProfitSense and Your Host, Bill McDermott

Bill McDermott
Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.

Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn.

TRANSCRIPT

Intro: [00:00:03] Broadcasting from the Business RadioX Studio in Alpharetta, it’s Time for ProfitSense with Bill McDermott.

Bill McDermott: [00:00:16] Good morning. Welcome to ProfitSense. This podcast dives into the stories behind some of Atlanta’s successful businesses, and business owners, and the professionals that advise them. We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession, as well as discuss current issues that business owners are facing today across a wide variety of industries.

Bill McDermott: [00:00:43] I’m your host, Bill McDermott. And this show is presented by The Profitability Coach. When business owners want to increase their profitability, they often don’t have the expertise to know where to start or what to do. I leverage my knowledge and relationships from 32 years in banking to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill McDermott: [00:01:07] We have three great guests on the show today and I just want to welcome each one of them. Jonathan Strack with Strack, Inc. Jonathan, welcome to ProfitSense.

Jonathan Strack: [00:01:17] Thank you very much.

Bill McDermott: [00:01:18] And Eric Cooley also with Strack. Eric, welcome to ProfitSense today.

Eric Cooley: [00:01:23] Thank you, Bill.

Bill McDermott: [00:01:24] And then, Chris Smith. Chris, welcome to ProfitSense. So glad you’re here.

Chris Smith: [00:01:28] Yeah. Thank you, Bill. Thanks for having me.

Bill McDermott: [00:01:30] So, Jonathan and Eric, I’m going to start with you. You know, we all know there’s a war for talent out there in the industry, especially in the construction industry. But I think across the board, it’s really hard to find great people. But you and your management team have done a fabulous job of building the business over a period of time. So, you know, I don’t want you to reveal any trade secrets here, but you’ve been in business for 75 years, how do you use that to attract top talent to the company? Jonathan?

Jonathan Strack: [00:02:08] Yeah. Just being in business for 75 years, you’ve got great relationships, you’ve got stability. We’ve got a really good long running reputation for quality, treating people well, doing a good job, and being fair. So, from that regard, it helps us sell ourselves.

Jonathan Strack: [00:02:27] But, you know, trying to find talent, you’re competing against everybody in a really saturated market. So, we really had to rethink how we went about attracting and retaining folks. We had to get used to being on social media and hire some additional staff we’ve never had before. So, that’s just part of an evolution of 75 years of business and changing times.

Bill McDermott: [00:02:53] Sure. And, Eric, I know there was a time, I want to say, maybe five or six years ago when you joined Strack, and I’m sure with your background and experience, you could probably go just about anywhere. What attracted you to Strack to become CFO there?

Eric Cooley: [00:03:10] For me, it was the longevity of the company, the reputation, and the marketplace. It’s the family feel. It really has a strong family culture. Again, we’ve doubled in size over the last three years. We’re nearly 600 employees at this point. But it’s just this feeling that you’re not just a number there. You mean something to the team no matter where you sit in the organization. So, just that culture, it’s hard to find that. I have a background in the corporate side. I’ve done some private equity. And so, just having this feeling of like a belonging there was important to me.

Bill McDermott: [00:03:44] Yeah. Yeah. I could understand why. And so, I know certainly there is a huge benefit of working for a privately held company. Core values typically come into play there. And so, I know, Jonathan, many employers do focus on their core values to be sure they find and retain the right people. So, how does Strack use that in their hiring process?

Jonathan Strack: [00:04:19] Well, we had to really sit down and define who we were as we grew. We had a set of well-known core values that were known by everybody that had been in the business, because that flowed from the family, we had long running employees. We were not typically a fast growing company, so it learned through osmosis or tribally, and it got handed down effectively well.

Jonathan Strack: [00:04:47] One of the things we figured out as we started to grow is how do you replicate you into all these folks that you’re bringing on board and make sure you’re still a special place to be. So, we sat down to find our core values so we’re better every day, mindful in everything, humble hearts, open hands, and everyone matters. Those are our core values. And trying to really teach the team right now to make every decision around that framework of those core values.

Jonathan Strack: [00:05:22] So, you know, it kind of went hand-in-hand with attraction or attracting and retaining talent and recruitment. And what we came up with was we decided we wanted to do our own management training, our own leadership training. We came up with our own leadership training program. We call it Frontline Leadership Training. It’s six days of training with cohorts of 20 to 30 people. And we’re going to put everybody in the business from pretty much a lead man up through a CEO. We’re all going to go through the training together.

Jonathan Strack: [00:06:03] And what it’s about is really two halves of the coin. It’s teaching what’s our standard professionally. We take a job from acquisition, we schedule it, we track it, we close it out. So, everybody in the business gets some appreciation for every other position in the company.

Jonathan Strack: [00:06:23] Like, our first one we did, we did a bid wedding. So, we had guys that they may run a Finnish crew, they may run a skid steer and a dozer and a couple of guys, and they’re having to bid on a job all of a sudden. So, they get a lot of appreciation for what the guys in the office have to do and disseminate a whole lot in a hurry.

Jonathan Strack: [00:06:45] But the other half of the coin is the personal side, the soft skill side. We want to relate to some household budget. You know, if your household finances at home are in disarray, how do we expect you to take care of our dollars? We want to do some career coaching, some goal setting, teach folks about how to properly communicate on the job, written, spoken, how to do an interview. Definitely, we’ve got a culture that is not typical. And we want to make sure that gets reflected by all our leadership. So, it’s really six days of teaching who we are and what’s our standard from professional standard attitude and ethics.

Bill McDermott: [00:07:33] Eric, from your perspective, similar question, how do you find that you, as CFO, are embodying those core values that Jonathan mentioned in your hiring process?

Eric Cooley: [00:07:48] Yeah. I mean, a lot of this obviously, as Jonathan said, we use that as a filter as we’re looking to hire folks. I think there’s always some of the professional stuff you can teach, but finding the right person with that character that shares those values with you is really important. And so, you know, if I evaluate talent on my team, that’s something we look at and try to coach around. And I try to embody those things to the best of my ability on an every day. And it’s just about being intentional about it and trying to recognize it.

Eric Cooley: [00:08:17] One thing I do talk to my team about is that we’re not an accounting company that also does construction. We’re really here to serve the construction business. So, we’re a construction company. We happen to be a piece of the wheel. And I think just recognizing where you fit in the organization is important. You know, looking at mindful and everything, that’s talking about, not just worrying about what’s going on in accounting, but think about these folks have other responsibilities they have to look at and serve, and so just working through that.

Bill McDermott: [00:08:46] And I think I’ve found, Eric, once you start sharing those core values in the interviewing process, a lot of times you find people that just don’t feel a fit and they’ll self-select out as well. Has that been your experience as well?

Eric Cooley: [00:09:01] That has been some, historically, yes. So, I think it’s important if you kind of talk about, “Hey. These are the things we’re doing,” then you get someone else talking about, “Hey. I really want to advance quickly or I really want money,” then it pretty much doesn’t line up. We’re not just about making money at Strack. It’s about the culture, about the fit.

Bill McDermott: [00:09:19] Sure. Sure. Excellent points. Jonathan, as you have built the organization, are there any particular hiring methods that seem to work well at Strack, Inc.?

Jonathan Strack: [00:09:33] Well, as we started growing six or seven years ago, pretty heavily, one of the things I had to get used to was social media. Typically, in our industry, my view was stay off social media because you don’t want to attract any needless attention to what you’re doing. It’s already a risky business. But, really, anything that’s on a social media platform, that’s your best attraction and retention tool. And that really legitimizes what you’re doing now.

Jonathan Strack: [00:10:05] We’ve gotten business based off our social media presence, you know, especially when we started grading. We’d been primarily a pipe contractor most of my life. And as we started doing earthwork, that was a definite change in perception for the industry.

Jonathan Strack: [00:10:22] And as we were trying to win some work, I’d have conversations with really large clients that said, “Hey, we see what you’re doing on social media. You look like you know what you’re doing. We trust you. You’ve been in business 70 something years and we’ve worked with you before in other places. So, hey, come on, we’re willing to give you a shot.” And that really perked me up and surprised me. So, I’ve become a lot more open to exposing ourselves to what we do.

Jonathan Strack: [00:10:51] And I mean, the other piece is you’ve got to be willing to accept some failure and learn from it. We’ve definitely had some of that along the way.

Bill McDermott: [00:11:00] Growing up in an era where there were no mobile phones, no internet, let alone no social media, like you, I have my own stories about social media. And thank goodness I’ve got one or two people that are in their 30s and can guide me in those processes. But like you, I struggled with Instagram and all the things that have to do with social media.

Jonathan Strack: [00:11:34] Yeah. And I think, you know, for construction, just changing our perception of who we are and what we are is a big deal. I mean, we’re not well-thought of by the public. I mean, when you think of construction, a lot of people think about the home remodeling guy that ran off with the work half done with all their money. And that’s not us.

Jonathan Strack: [00:11:55] And trying to really expose ourselves to high school students, college students, even middle and elementary school students and explain, “Hey. You know, we’ve got marketing folks, we’ve got accounting folks, we’ve got surveying folks. Any other legitimate business that has all these positions, we have them, too.”

Jonathan Strack: [00:12:17] I mean, I had a young man, he runs our lube truck and he’s 22 or 23, and he just was not feeling it. He says, “Look, you know, I don’t know where my path is.” But he has this passion for photography. I said, “Well, we spend a lot of money every year paying for a photographer to come out and document our stuff, make social media content for us, you obviously know what you’re doing. What do you want? Make me a wish list. I’ll buy the equipment and let’s work you into a full time position. I already paid for it anyway. You’re here. You love it. You know us. You represent us well. You and your brother work for us. Come on, let’s do it.”

Bill McDermott: [00:13:02] Wow. Wow. That’s a great story. I do know construction has a reputation. I can so relate because I come from a banking background, and bankers are challenged. There are some great bankers out there, but also banking in general is just kind of a hard process to go through.

Bill McDermott: [00:13:28] Eric, it’s one thing to attract top talent, but how, in your view, does Strack retain that talent in the company?

Eric Cooley: [00:13:37] Yeah. So, retention has been tough just in this market, particularly in the field. I think a lot of construction has high turnover and we’re not that different as it comes to that. And that’s one thing we really focused on, as we’ve tried to grow, we’ve also had to replace. But I think the key things we look at is, you know, we start training from day one.

Eric Cooley: [00:13:58] So, a lot of folks from an orientation perspective, they may come in, have you just sign some papers. We’re running a four day orientation program right now. You come in. You learn the standard operating procedures for the company. You get safety training. You have an opportunity to go through. We’ve got equipment simulators to get familiarization with the equipment. And so, you know, really making that investment starting in day one.

Eric Cooley: [00:14:21] And I think living out our core values, that’s something that’s key to trying to retain them. If we’ve sold them on something, it’s important that we live that out and they’re able to see that demonstrated to hold on to them.

Eric Cooley: [00:14:33] I think Jonathan touched a little bit on the training. So, we’ve got this frontline leadership training program we’ve built. We’re also building an Operator Training Program, where we’ve promoted four guys from inside the business and they’re going to go out and help on the job sites to help train and really bring up the level of experience and understanding to some of the newer employees. Because part of this, you know, attracting new talent means we might be looking at folks from other industries. And so, part of that’s just trying to help increase the knowledge base out there.

Eric Cooley: [00:15:06] And then, you know, some other things we’ve done is we’ve got Marketplace Chaplains. So, we have a chaplain service to really demonstrate the care. And at this point, Jonathan’s not able to talk to every employer. Historically, he could take calls consistently. But at this point, it’s making sure that that message is out there, we care and how can we help you there.

Bill McDermott: [00:15:25] We had that at a bank that I worked at, too, and that made a world of difference because there was a point in time when I had lost my father and was going through a grieving process. And so, that is wonderful.

Eric Cooley: [00:15:37] And I think something else that is kind of unique here is we have a charitable gift matching. So, any employee, any charitable gift giving they make, the company will match that. And there is a limit set for just normal charities. As it comes to tithing, it’s unlimited. So, just really pushing further on the values and demonstrating from our actions that we’re going to live those out.

Bill McDermott: [00:15:58] Yeah, that’s awesome. We’re talking today with Jonathan Strack and Eric Cooley with Strack Inc. Founded in 1948, Strack Inc. is a heavy civil contractor focused on delivering value driven project solutions, advanced industry training and workforce development in the southeast. They provide grading and excavation, pipeline construction, trenchless boring, and many other things. They’re committed to delivering quality infrastructure built by and equipped and empowered team of nearly 600 employees.

Bill McDermott: [00:16:31] And, Jonathan, what a great legacy that you’re continuing to leave and will do into future generations. But I’m curious, how, in your view, have your hiring and retention processes evolved through the years?

Jonathan Strack: [00:16:49] Well, most of your hiring in years past was either referral, and you still have a fair bit of that. But it used to be you’d have guys walk in your front door, want to fill out an application. It was a very organic process. You might put an ad out in the local newspaper or in the Atlanta Journal Constitution.

Jonathan Strack: [00:17:10] But, now, you get very few people that way. And if they’re coming in the front door, those are probably not the guys you want to hire, honestly, in today’s environment. I’m not saying that doesn’t ever happen, but by and large like I talked about earlier, you’ve got social media platforms, you do paid ads. We actually have a human resources software now that helps us post some of our jobs. We’ve gotten a lot of traction that way. We have a full time recruiter on staff, full time that calls and vets folks before we really ever get into an interview.

Jonathan Strack: [00:17:53] And the team itself, they pretty well supply the needs to the recruiter. And between HR and recruitment, they disseminate the needs back out to the guys as they do interviews. We’ve got paid billboard advertisements right now. I mean, we’re trying things we’ve never tried before just to get some attention to us. I mean, we’ve got three or four billboards at the I-85 Corridor right now.

Eric Cooley: [00:18:22] We do. Yes.

Jonathan Strack: [00:18:22] I’ve never, never thought I would do that. I never liked talking about us. You know, we’re pretty humble as a whole. And that always used to appear arrogant to me. But now, it’s out of necessity. I’ve got to try whatever I can, regardless of what I may or may not be comfortable with, because we don’t know what works right now. We’re having to learn.

Bill McDermott: [00:18:46] So, Eric, I think if you say it, sometimes it can be taken as bragging. But I’m sure if your employees are saying it, that’s testimony. And so, I’m wondering from your perspective, how do you maybe engage your workforce in looking for people just like them to send your way as well?

Eric Cooley: [00:19:13] Right. Yeah. A lot of that is giving our employee that experience so they do want to do the referrals. And then, we do have an Employee Referral Program to where the employees are rewarded for bringing new employees onboard.

Eric Cooley: [00:19:26] We’re working on an internal communications app. It’ll actually be an application on your phone. And I think given that connectivity, you know, the consistent message all the way throughout the organization will help the employees that may not get to see everything or be aware of everything to really make them more aware of what’s going on in the company, and then want to invite their friends or other other folks to join them. So, I think that communication is big. And, really, the encouragement to bring folks, more like yourself, to come to the company is how I see that.

Bill McDermott: [00:19:55] Sure. Sure. Absolutely. So, just in case we have any potential great employees who might be out there, let’s use the ProfitSense Podcast too. Jonathan, Eric, what’s the best way if there’s someone interested in coming to work for a great company like Strack, Inc., how should they get in touch with you?

Jonathan Strack: [00:20:14] I’ll take it. Yeah. I mean, the best way, you can get on the website and put an app in. You can always message us on any social media platform. That’s monitored full time by folks we have on staff. So, really, any public facing portal we have, whether it’s LinkedIn, Facebook, website, shoot us a message, put in an application, and we’ll call you back pretty promptly.

Bill McDermott: [00:20:42] And, Eric, what’s the website address for the company?

Eric Cooley: [00:20:45] It’s www.strackinc.com.

Bill McDermott: [00:20:49] Great. Jonathan and Eric, thanks so much for coming on ProfitSense today and sharing your experience and your expertise. And congratulations on building a company with an employee base of 600 people. That’s quite an accomplishment. Congratulations.

Eric Cooley: [00:21:05] Thank you for inviting us.

Jonathan Strack: [00:21:06] Thank you.

Bill McDermott: [00:21:09] And so, Chris Smith, Chris is with CB Smith & Associates. Chris, so glad to have you. For our listeners, tell us a little bit about CB Smith & Associates. You’ve got a headquarters in Alpharetta, but also Macon and the Lake Oconee area. As an accounting and business advisory firm, what do you do for businesses and individuals?

Jonathan Strack: [00:21:34] Yes. Thanks, Bill.

Chris Smith: [00:21:36] So, CB Smith is celebrating their 20th year being in business. I started CB Smith in the Cumming area back in 2003. And we’ve slowly grown over the years. Today, we’re a full service firm. I have a partner at the firm, his name is Tim Whittemore. And as you mentioned, we have offices in Macon and here in Alpharetta, and we have a satellite office in the Lake Oconee area. Today, we’re a full service firm. We do audit work. We do reviews. We do tax planning, business advisory services, and, of course, tax compliance work for our clients.

Chris Smith: [00:22:19] But one of the areas that we’ve really focused in – gosh – since 2007 timeframe is moving accounting into a paperless environment. And once accounting gets into a paperless environment, it’s all X’s and O’s. And then, you can do things like process automation, really automate processes, and improve collaboration amongst team members. And, hopefully, help to make a business more scalable.

Chris Smith: [00:22:51] From a philosophical standpoint, I’m a big believer in the things that got you out of Egypt are not the same things that will get you to the Promised Land.

Bill McDermott: [00:23:00] Well said.

Chris Smith: [00:23:03] We love working with businesses that are at that stage. They’ve hit a ceiling of complexity and they’re trying to figure out what are those things that will get us to the Promised Land. And so, we help them by implementing and retooling the accounting function. We’re a big believer that the accounting function shouldn’t be an anchor on the business. It should be a driver of growth. And so, we try to work with our clients from that standpoint.

Chris Smith: [00:23:29] So, we’ve got some young folks at the firm that are taking advantage of these no code, low code solutions that are out there, power apps, mostly for the Microsoft platform that takes those X’s and O’s or those ones and zeros, and, really, starts to build a better process for our clients and their business processes, improves internal controls in the business. And, hopefully, that leads to growth and that’s where we come in and help them from a tax planning standpoint.

Bill McDermott: [00:24:09] Now, you’re preaching to the choir here when you start talking about processes. One of the things that I found in working with my clients is rarely do I see processes in writing. And if they’re in writing, are they being followed? And so, when you started talking about business process automation, that’s like documented processes on steroids. But tell us a little bit more about that, because I think you’ve really carved a niche in the marketplace with business process automation, haven’t you?

Eric Cooley: [00:24:41] Yeah. Yes. Certainly, we really love working with our clients from that standpoint and putting everything on its side. You know, the documents as an example, having an SOP document and all the binders and everything to that effect, we integrate it into the process. That documentation is the process. So, if someone gets to a form and how do I fill this out or what am I doing with this, you can have a Help Menu item that just shows up. And it is, “Here’s our policy. This is how this works.” So, we integrate it into the tools that are in place.

Chris Smith: [00:25:18] You know, historically speaking, you have your software and then you have your policy document. And so, now the software and the policy document become one. And with the low code and no code development that can be done just by accountants, you’re able to now integrate those things together. And it’s flexible. It’s agile. As the business changes, the environment for the business changes. You can change your policies and integrate it right into the app right at the same time.

Chris Smith: [00:25:49] It also eliminates so much human error that may be in place, especially if you do have a document. A lot of times they come in electronically as it is. But even if they’re scanned in, you can OCR. Artificial intelligence sometimes can be scary for folks but it’s here and leverage it.

Chris Smith: [00:26:07] And so, if you have an AI that can sit there and read a document and know it’s an invoice from a particular vendor, and knows where to go look on that invoice for the amount, when it’s due, so on and so forth, use the AI. And then, your people, instead of becoming data entry clerks, they’re reviewing what the AI does, make sure it’s good.

Chris Smith: [00:26:26] And once that’s in there and, again, ones and zeros, you don’t have any room for human error later on down the road. The integrity of your data really improves. And there’s a lot of benefits in terms of efficiency so the business can focus in on what it does and reduce its administrative costs accordingly.

Bill McDermott: [00:26:48] Yeah. I can really see the benefit of not only improving efficiency, but also improving effectiveness. I can’t talk to a CPA without talking about taxes. Taxes come up. And so, I’m going to insert a little personal bias here. So, businesses that have a tax strategy that minimizes taxable income make them very difficult to bank lending customers, coming from a banking background. So, that’s my bias there I have to get over.

Bill McDermott: [00:27:26] But I do know tax planning is a big part of your business. What do you see as tax planning? How do you do it? And then, why is it important for small businesses to do tax planning?

Chris Smith: [00:27:41] Our first philosophy is, first off, we’re going to be your advocate for our clients. Tax planning is important, but tax planning isn’t the end all, be all. Improving your wealth is the end all, be all. And so, we’re not going to implement or suggest a tax solution that isn’t necessarily in line with improving our client’s overall financial well-being. And so, that’s always secondary to financial well-being. But it’s a very important piece.

Chris Smith: [00:28:15] We’re in a segment. We’re not a large national firm, so we don’t have a lot of clients that are publicly traded or anything like that. Our clients don’t have investors to impress. They’ve got to impress the bank every once in a while. You know, so our focus is going to be on tax planning. It’s a heavy part of our relationships with our clients. And, you know, that is the business we’re in, by the way, is the relationship business. We may be accountants, but that’s what it is.

Chris Smith: [00:28:43] And so, we’re going to work with our clients to ensure their financial well-being is in place. And they’re doing it as a tax efficient manner as possible. And if they need a source of funding because of some sort of, you know, new business plan, new venture that they’re going to move into, then we’ll work with our clients and we’ll work with the bankers. And make sure the bankers understand these are things that we’re doing from a tax perspective, so let’s make some adjustments accordingly so you can get a better picture of what the cash flow would be for the organization, so you can make better lending decisions from that standpoint.

Bill McDermott: [00:29:25] Yeah, it makes perfect sense. So, the baby boomer generation business owners are retiring in droves. They’ve been successful. They’re wanting to exit. So, talk a little bit about how CB Smith & Associates helps business owners with succession planning.

Chris Smith: [00:29:45] Yeah, certainly. There is a time frame. Each business sits at a different life cycle and all businesses are different. We’re dealing with clients that are startups, that are on that front end stage, cash is really tight, they’re in a high growth environment. We’re trying to help them with business process automation to leverage the tools that are out there.

Chris Smith: [00:30:07] And then, we have clients that maybe are at that little more mature stage, but they’re ready to go another 10, 15 years. And so, that’s where tax planning comes into play. That’s where we’re thinking about, “Okay. How can we minimize your tax as much as possible?” So, that’s available cash to reinvest in the business or harvest from the business.

Chris Smith: [00:30:29] And then, we have clients that are very mature, you know, multi-generational businesses and they’re dealing with other issues where they’ve just got more pieces of the pie that they have to spread out, and so how do they manage growth from that standpoint.

Chris Smith: [00:30:46] But then, we have folks that they’re not ready to pass it on to the next generation. They’re looking for some sort of a succession plan. And the key to them is planning ahead of schedule. It’s a five year look. That’s where we change our strategy. We’re not necessarily interested in maximizing the tax benefits that they may be receiving, but we’re interested in making sure that business looks like a nice rose on the bush and it’s ready to be plucked off.

Chris Smith: [00:31:16] So, we’re going to help our clients from that standpoint. We’re going to make sure that maybe we don’t take those deductions as benefits that you have been taking in the past. Let’s see what we can do to improve the cash flow from the business to the owners. We often refer to it as EBITDA.

Chris Smith: [00:31:35] And sometimes it’s different. It depends on the business. It could be a heavy asset business, got a lot of assets to it, or it could be a business that doesn’t have much of a balance sheet at all and it’s more of a service business. So, we’re going to look at those aspects and make sure that that business is in a good position so they can maximize value out of it.

Chris Smith: [00:31:53] What are they doing from a management standpoint? Bill, you know this really well. What are they doing from a management standpoint so the business is not defined by the owner. It’s defined by the team. And so, that really enhances value of that business from that standpoint. And that’s a philosophy you should have even if you’re not looking to sell the business. Make the business work for you. You not work for the business. But we’re going to work with them and make sure that they have the right mindset in terms of what they’re doing.

Chris Smith: [00:32:27] And then, we’ll have conversations with them, they are going to cash it. How do you handle that? What’s the estate going to look like? What are we looking at in terms of the value of the estate and how is that going to go? How are those assets going to get passed on? How is it going to get taxed when you die? Having some conversations on that.

Chris Smith: [00:32:49] Also, having conversations of do you want to sell it to a competitor or do you want to sell it to your employees. We’re working with a company right now. It’s a civil engineering firm. And we’re working with them to potentially have a tax free sale through an ESOP. And so, we’re going to have those conversations with the clients, here are the benefits, this is how much of a squeeze you need to make to get the juice out of the fruit, per se. This is what’s going to be involved administratively to be able to get those benefits.

Chris Smith: [00:33:22] We had another client that was in the chemical business that they’re getting ready to be bought out by a competitor right now. And there was a big discussion as to whether it was going to be a stock sale or an asset sale. And an asset sale was going to cost them about an additional $800,000 in tax. And so, that’s an important conversation to have with your client in saying, “Hey, we need to have an understanding of this.” And that may be a renegotiation that you have with the buyer that says, not only do we have $800,000 in tax associated with an asset sale, but we also have capital gains on that $800,000. So, we probably need to have close to $1 million of additional compensation from the sale of the business. And, fortunately, it was a nice business, so the buyer agreed to that.

Bill McDermott: [00:34:12] Yeah. That’s great. We’re talking today with Chris Smith, who’s president of CB Smith & Associates. Chris has over 30 years of financial experience, passionate about his work since founding the accounting firm in 2003. He’s led the firm’s growth from one to three offices in Georgia to include 35 employees with a solid team. CB Smith & Associates is a business advisory and full service accounting firm that works in tandem with its sister company, Reliance Payroll, which is a full service payroll and human resources outsourcing firm.

Bill McDermott: [00:34:48] Chris, last question. Today, what are some tax law changes in Georgia that individuals or businesses need to know this year?

Chris Smith: [00:35:00] Certainly. Thanks for asking that question. There have been some recent tax law changes here in Georgia. And, you know, we just had a little internal, we have a First Friday Program with all of our staff. The first Friday of every month, everyone gets together and we talk about recent changes.

Chris Smith: [00:35:19] So, we, literally, just last Friday had a conversation about some tax law changes here in Georgia. So, it’s kind of still somewhat fresh in my head. The big piece that we have – there’s a couple pieces – one is, last year, Georgia passed what was called a Pass-Through Entity Election Law that allowed for S-corporations, in particular, and some partnerships to elect to be treated as a C-corporation for Georgia tax purposes.

Chris Smith: [00:35:51] And the benefit to that has to do with the S-corporation and partnership owners’ personal tax returns, because state taxes, when you itemize your deductions on the federal return, state taxes are limited to $10,000. And so, if you have a business of any worthiness that you can quickly exceed that, especially if you own a house and you’ve got property taxes of $5,000, $6,000, before you know it, you’ve hit that $10,000 threshold.

Chris Smith: [00:36:20] So, what this election does is it allows the Georgia income to be taxed at the entity level and it becomes a deduction for trade and business purposes purposes. And it eliminates it from your itemized deductions. And, of course, the income on your personal Georgia return that was taxed at the entity level is excluded from your income on your personal return. So, there’s a lot of benefits to that.

Chris Smith: [00:36:46] One problem we had with this is that it was limited. The partnerships that could participate in that was limited. You had to have certain qualifications in order to be able to do that. And so, Georgia has amended that law, I think it’s House Bill 415 that did that. So, they have amended House Bill 415 to allow all partnerships to participate in that election beginning in 2023, the 2023 tax year. So, that’s a big benefit for some of those businesses that were out there that there was a partnership arrangement they couldn’t do it. We had a couple of clients that just couldn’t do it from that standpoint, just due to the nature of the partners or in their partnership.

Chris Smith: [00:37:29] The other change that was been made and, of course, this is good news if you are one that likes paying less tax to the state of Georgia. House Bill 454 was just passed. And with that, the individual rate is going down. In prior years, the Georgia tax rate for both corporations and individuals was 5.75 percent. And Georgia’s individual rate is going to go down to 5.49 percent in 2024. And then, every year after that, it will go down another 10th of a point and it will rest in 2029 at 4.99 percent. So, that’s a good benefit for a lot of individuals.

Chris Smith: [00:38:16] The other things that changed for individuals is the Georgia Standard Deduction for filing married, filing jointly individuals has gone to $24,000. And the standard deduction for all others filing single, married, single head of household has moved over to $12,000. So, those are some of the changes that, just in the last legislative session, have been passed. And so, we’re going to see some benefits from that going forward.

Bill McDermott: [00:38:47] Yeah. Wow. Tax rates actually going down a little bit. What a concept. Chris, if someone has accounting questions or needs to get in touch with you for some accounting advice, what’s the best way for them to get in touch with you?

Chris Smith: [00:39:01] Yeah. So, website is a great place to go to. You can be a very small business just getting started, you’re trying to conserve every dollar you can, go to our website, sign up for a newsletter. We send out articles. We do blog posts monthly on various topics. A lot of great articles on our website about starting a business.

Chris Smith: [00:39:26] If you’re at a different stage in your business and tax is becoming a problem, business is growing, you know, feel free to reach out to us. There’s a couple links on the website to inquire with us and one of our senior level tax managers will call you up and have a conversation about how we can help you and how we can build a relationship with you from that standpoint.

Bill McDermott: [00:39:50] That’s great. And that web address is?

Chris Smith: [00:39:52] Yes. It’s CB Smith and Associates, so it is www.cbsmithcpa.com. That’s our website. And, of course, as your previous guests here had mentioned, we are also looking for talent in the area. And we work with a lot of the universities and schools, but we’re also looking for senior level talent as well that would help fuel our growth.

Chris Smith: [00:40:19] We’re a big believer that the players bring the fans. And so, the quality of our employees bringing clients and help us with growth. And so, we encourage anyone that may be interested in joining the team to go out to our website as well. You can go to About Us, and there’s a link there for joining the team, and we’d love to have an opportunity to speak with you.

Bill McDermott: [00:40:38] That’s great. Chris, thanks so much for coming on ProfitSense today.

Chris Smith: [00:40:42] Thank you.

Bill McDermott: [00:40:45] I want to take a minute to talk a little bit about liquidity. You’ve heard the idea that cash is king, and there is one liquidity rule that I think every business owner should know. Every business owner understands that cash is critical to running a business. But knowing how much cash is needed leaves many business owners confused and frustrated.

Bill McDermott: [00:41:08] I worked with a professional services firm that has a practice with three locations. Their revenue came from professional services that were reimbursed by insurance – insurance companies, as we all know, are notoriously slow in this practice – found themselves with at least half of their receivables over 90 days. No one was accountable for collections and they were forced to borrow from very expensive lending sources just to fund payroll.

Bill McDermott: [00:41:34] Quickly, we put the internal accountant in charge of collections. She blocked time on her calendar daily to make collection calls. In the next six weeks, the amount of over 90 day receivables was reduced to about 10 percent of the total, that was $100,000 cash impact to that firm. And the firm’s cash balance doubled because of it. They no longer had to borrow and saved a significant amount of interest expense.

Bill McDermott: [00:41:59] Now, the firm who works in the manufacturing space was able to increase their cash balance simply by requiring a 50 percent deposit for their product upfront. That way, they weren’t fronting all of their costs.

Bill McDermott: [00:42:14] No matter how you achieve it, my recommendation is that 15 to 20 days sales is a good number. Take your annual sales, divide it by 360, then divide that number into your cash balance. So, if you have $5 million in revenue, that’s about $14,000 a day to have 15 days sales and cash, your cash balance would need to average about $210,000. If you’re struggling with liquidity, work with your finance person to find out how to improve your cash balance and take action.

Bill McDermott: [00:42:49] If you want to keep up with the latest in pro business news, follow us on LinkedIn and Instagram at The Profitability Coach. If you want to listen to past or future ProfitSense episodes, you can find us on profitsenseradio.com. This is ProfitSense with Bill McDermott signing off. Make it a great day.

 

Tagged With: Accounting, AI, Bill McDermott, CB Smith & Associates, Chris Smith, Eric Cooley, Jonathan Strack, ProfitSense with Bill McDermott, retaining talent, Social Media, Strack Inc., talent aquisition, tax law, The Profitability Coach

Jason Sandmann with Out of the Weeds

July 10, 2023 by angishields

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Cherokee Business Radio
Jason Sandmann with Out of the Weeds
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Jason-Sandmann-bwheadshotJason Sandmann is a life coach who focuses on expanding his clients’ possibilities through emotional healing and raising consciousness.

After nearly two decades in the restaurant/service industry, he developed a deep passion for service and a deep love for people. But through his work and his own battles with depression and substance dependency, he noticed how many people seemed to live from a state of perpetual unhappiness.

As he worked his way through his own catalysts and found healing, he was called to help lead others to their own.  He recently wrote an e-book titled ‘The Overthinker’s Guide to Gratitude‘ which is available on a by-donation basis.

When not working, Jason enjoys getting out in nature, connecting with his community and deepening his spiritual practices.

Connect with Jason on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is Fearless Formula with Sharon Cline.

Sharon Cline: [00:00:17] Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline, and today in the studio we have a life coach who focuses on expanding his clients possibilities through emotional healing and raising consciousness. Two decades in the restaurant industry, and he has cracked the code on on how to encourage people to understand the ways they can use their finances, not only for financial freedom, but personal freedom. So please welcome to the studio, Jason Sandmann.

Jason Sandmann: [00:00:53] Hello. Hello. Thank you for having me.

Sharon Cline: [00:00:55] Yeah, I’m happy to have you in the studio and your company is out of the weeds coaching, is that right? Yes, correct. Okay. How did you come up with the name?

Jason Sandmann: [00:01:03] So that was an ode to my restaurant days, for sure. You know, whenever you if you’re familiar with the restaurant lingo or if you’re not familiar with restaurant lingo, I should say, whenever somebody is like completely swamped and they have too many tables for themselves and they can’t even think straight, they’re like considered to be in the weeds. And that’s either for the back of the house or the front of the house. And they usually need to have some help being pulled out. And as I started moving towards like doing something else, I really wanted to honor that space. And really this has been pulling me out of the life weeds.

Sharon Cline: [00:01:37] So if I go to a restaurant, that’s what people are saying in the back, like, Oh, I’m in the weeds.

Jason Sandmann: [00:01:41] Oh my gosh.

Sharon Cline: [00:01:42] Oh, I didn’t know that. Yeah, I haven’t heard that term.

Jason Sandmann: [00:01:44] Yeah. No, they are, they might not say it from a with a PG Oh. Thing but they are definitely saying it. Yeah. It’s definitely one of just the little things of the language of that.

Sharon Cline: [00:01:58] So it’s nice. Like you said, it’s an ode to where you used to be 100%. And what I like too is that you focus a lot on people who are in the service industry, helping them to get themselves out of the weeds, not in the restaurant, but like, financially.

Jason Sandmann: [00:02:12] Yes. So that is something that’s somewhat shifted as I have shifted. When I first started going into coaching, it was very much I was in the middle of my own debt free journey and I had started finding all these resources that were helping me. And I was just wondering like, there’s all of these people in the service industry. Over 50% of people in the United States work at the service industry at some point of their lives over 50%. Yeah, it was crazy. And I was just like, Why is nobody talking to people here about how to actually like manage your money and how to build towards a life that you want? Like, it’s a beautiful, beautiful industry, but so many people are just stuck in thinking that it’s just a, you know, job that is only temporary or doesn’t mean anything, or they’re going to be judged by it. And I was like, No, you can actually go and build whatever life you want and stay in this business if you want to. Now, I said that as I was exiting it and my focus has gone. I still love working with people in the service industry. It’s where my heart and soul is. I’m the best people I’ve ever met were in that. But as I’ve kind of grown my business and it’s become much more of my own spiritual journey into it, I’ve expanded that just to really anyone who struggles with happiness and how that plays into our finances, how that plays into our relationships and how it plays into our health.

Sharon Cline: [00:03:27] Well, what I didn’t realize and you have this on your website that tipped workers are more than twice as likely and servers almost three times as likely to fall below the federal poverty line. And I think that’s fascinating to me because there is a notion, or at least in my mind, I’ve assumed that in order to build wealth, you have to already have a bunch of wealth like the wealthy people build more wealth. But what you’re saying is it’s the opposite.

Jason Sandmann: [00:03:53] Yeah, no, it’s totally the opposite, right? Like one of the things that I know we kind of maybe had on the list to talk about a little bit. Like a lot of times we work backwards, right? We think that like we’ll be wealthy once we amass the wealth or whatever, but it all starts the other way around. Like we have to kind of start making those decisions from a place of like what a wealth mindset would look like. What does like a self worth with wealth mindset look like? And you can certainly go and not be limited by any of the circumstances. It just requires making some different decisions there. In the restaurant industry especially, there’s this kind of just prevailing mindset of like, you know, when I’m flush, I’m flush. Like when the money comes in, when it’s good, I’m going to go ahead and spend it. And then on those tougher times, you know, the money’s just not there. And then how am I going to pay rent? And it just takes a little bit of shifting of that. It takes a little bit of kind of reorganizing values and then all of a sudden you can really start like building momentum and create, you know, enough money to go and buy that house to go and like create a lot of solid foundation. The restaurant industry is one of the only places I knew where I could go in without having like my college degree finished and go and make like significant money. Does it have its drawbacks and its challenges? 100%. But it’s not. That’s not what the problem is. Is really the mindset that comes around it. And this idea that it’s temporary because it’s also driven by day to day.

Sharon Cline: [00:05:21] Because you can’t count on the amount that you’re going to get. There’s no set amount, right?

Jason Sandmann: [00:05:25] Yeah, there’s no reliability. You can go in one day and make $25 and you can go in the next day and make 250. And so it becomes this really weird game of, you know, trying to stick it out on those slow times and not let that discourage you. And then like, you know, Oh, is there another place I should go work? Is that more consistent? And then like when you go in, you’re chasing it. Like if you’re chasing money, it’s always running away.

Sharon Cline: [00:05:48] I think anything you chase runs away from you.

Jason Sandmann: [00:05:50] That’s absolutely correct. Yeah, for sure. So it’s one of those things where you really just have to find some way to build consistency in an inconsistent environment.

Sharon Cline: [00:06:01] So what are the challenges that you generally find? Is it does it come down to just that mindset? Is it once you switch the mindset, then it’s not so difficult.

Jason Sandmann: [00:06:09] It’s not just mindset, right? Like a lot of times we kind of want to pretend in the space that it’s just mindset, but like you really need a kind of a whole body experience or like a whole embodiment of it. But the mindset is a huge part of it and it’s certainly where you can start the environment for people who are in the restaurant world can be very, very challenging, right? It’s fast paced. You’re really tired, you’re surrounded by food and drink and alcohol, a lot of alcohol. There becomes a lot of dependency. I certainly had my own battles with.

Sharon Cline: [00:06:39] That can only.

Jason Sandmann: [00:06:40] Imagine. And you know, it becomes very easy for that. Like the hours are long and different. So like, you know, going and cooking dinner for yourself when you get off a shift at 1 a.m. doesn’t really sound like, you know, the environment for a healthy lifestyle. But you can make different choices to build around that and you can kind of find some different avenues to build health, but you have to decide that you want to do it.

Sharon Cline: [00:07:03] Gosh, it’s funny, you know, I just I’m a patron, right? So I’ll just go to a restaurant and I just order my food or whatever. But I don’t I have not really sat and thought about what it’s like on a server side, seeing someone like me over and over and over again, you know, and then staying there, like you said, late and then hoping that the tips come because not everybody tips the same. But I also think how difficult it is to serve the public. Oh, my goodness.

Jason Sandmann: [00:07:29] It can be. I like to try to bust down that myth as much as I can. Right. Like I when I say that the best people I ever met were in the restaurant industry. A lot of them were people I worked with, but a lot of them were also on the customers and the guests I made. Like, it really just matters where your attention goes. Like if you want to put all your focus on the people who don’t tip well or you know, the table that like ran you a little bit ragged and that’s where all your energy goes, then you’re going to miss all of these really wonderful interactions you had, or at the very least just something where you went and you just made somebody’s day a little bit better. You nourish them and there was no kind of energetic exchange at all. But I found so many beautiful relationships through those customer engagements. And I think a lot of people do have that experience, but it can get very easy to like fall into the, Oh my gosh, I need to make certain amount of money. This person didn’t tip me. And then your energy goes down and all of a sudden your entire night is wasted.

Sharon Cline: [00:08:27] Well, you do have a connection between coaching what you’re doing with finances and someone’s mental well-being. So it’s not just how someone manages money, it’s actually there’s a therapy behind it.

Jason Sandmann: [00:08:40] 100%. Yeah.

Sharon Cline: [00:08:42] Can you talk to me about what that is?

Jason Sandmann: [00:08:44] Yeah, it’s, you know, everything, in my opinion, ends up coming down to like, how we feel about it. And I still have my own stories and limitations around money that I’m working through myself because, you know, we have these preconceived notions and this programing that we’re not even sure of where it came from. Truth. And there’s a lot to do around, like, you know, before we can kind of rewrite the money stories or just self-worth stories, we have to let go of a lot of the old ones. We have to uncover them. We have to allow ourselves to feel them and then start seeing them for the illusions that they are. You know, you mentioned one of them earlier is like, well, you have to have wealth to get wealth. That’s only as true as you make it. Right. But we just we hear it enough that subconsciously we decide, well, you know, yeah, that’s got to be true. So I’m never going to get there. And, you know, if you want to go and resent people who have a lot of money, like is that going to be a formula for you to invite a lot of money into your life? No, it’s not like there’s so much energetically and there’s just so much emotionally that we have to work through and really also just take this equation with like money equaling happiness kind of out of the out of the equation. Like you can create money from a happy state, but, you know, money’s not going to bring you happiness if you’re not happy before you get it, you’re not going to be happy afterwards.

Sharon Cline: [00:10:06] I have heard this phrasing, that money, and you’re more of an expert than I am. So I would love to know if you think this is true, that money amplifies. Who you already are. So if you’re sort of a darker energy kind of person or a controlling person, well, now that you have a bunch of money, you get to use that as a way to continue to further your control. But if you have like sort of a generally happy disposition, you use that money in the same way to further your happiness and the happiness of other people.

Jason Sandmann: [00:10:36] There’s definitely truth in that, right? And I find it interesting that that that equates so much with alcohol, right? Like when you drink too much, it’s one of those things where.

Sharon Cline: [00:10:44] That that’s so brilliant. I hadn’t thought about that.

Jason Sandmann: [00:10:47] It amplifies.

Sharon Cline: [00:10:48] Who you already.

Jason Sandmann: [00:10:49] Are, who you already are. It never makes you do anything that you wouldn’t do. It’s just something that kind of allows you to like be less blocked in front of doing it. And money is the same way. Like if you feel like scarcity runs your life, no amount of money is ever going to be enough. You can have $1 million in the bank and just be like, I’ve got to get more. I’ve got to get more on the other side of things. Like, you know, if you’ve got this identity of like just you’re a poor person and that’s what you live by subconsciously, well then no matter how much money you make, you’re always going to spend more than you make. And you’re always going to do that until you start to really reprogram what that mind is like, especially the subconscious beliefs for it.

Sharon Cline: [00:11:26] It’s so fascinating to me to think that even my saying wealthy people make money or wealthy people make more wealth through investing that that maybe I have and haven’t thought about it, have a conscious, subconscious belief that I you know, I’m resentful of those people. Like I’ll never be that person. Do you know what I mean? Like, I didn’t even think about just even having that phrasing in my head would encourage subconsciously a negative belief that will actually keep me in the position of never being able to have enough money to invest.

Jason Sandmann: [00:12:02] That is something I think most people don’t really consider how powerful the language that we use is and like really whatever we speak our world into, like it creates it. And especially what we give our power and energy to. So if it’s one of those things where, yeah, like we just kind of say it and it’s off the cuff and we just like, we have to go dig in and accept that it’s true. Like that idea that money doesn’t grow on trees, right? That came from the Great Depression and things have changed completely since then. But that prevailing belief is what drives so many people to kind of stay stuck in their position that they are or say that, you know, it’s so limited when all we see is the government print more money, right? Like I can I imagine a world where it’s not like money itself is is a different conversation, but like it’s just energy that we exchange and there’s really an unlimited supply when we kind of look at it from that lens. But we have to realize it’s like, Oh man, subconsciously I have all of these beliefs, not just about like these external things, like money or whatever else, but about myself and my ability to to earn it or what I’m worthy of. Et cetera. Et cetera.

Sharon Cline: [00:13:14] So you’re talking deep emotional work. Yes. And so how open are people generally? Because when you’re talking about money. Okay, well, what stocks should I invest in? Like, it’s facts and, um, not subjective to your opinion or my opinion of myself? It’s just facts. And so how how resistant are people to really doing? I’m sorry. You’re kind of laughing. Well.

Jason Sandmann: [00:13:44] People are pretty resistant to doing the emotional work until something prods them to do it. And for me, at least in my life, I’ve noticed that like or at least it’s my opinion that emotional avoidance is really at the root of pretty much all of our problems as a society. I think it’s at the root of depression. I think it’s at the root of addiction. I think it’s at the root of all of this supposed separation that we’re supposed to feel from each other. All of it is running either away from a feeling or chasing a feeling. And to me, you know, especially like, you know, growing up as a man in the South, there’s like this concept that we’re supposed to be like to be like masculine or to be a man you’re not supposed to, like, express how you feel and or you’ll talk to like, you know, some of the older generation, they’re like, Well, we didn’t talk about all this stuff back, back then. And I’m just like, Well, that’s why we’re here now. Do you.

Sharon Cline: [00:14:37] Hear that? People say, Yeah, Oh, you know, no, suck it up or whatever it is. I don’t know what they say, but.

Jason Sandmann: [00:14:42] Not as much anymore. Right? Like, I’m I’m very grateful to live in a time where we do talk a lot more about our mental health. And I think there are a lot of areas where we’re still missing the mark on addressing it, but we’re at least more open to the discussion and more people are coming to the work, which is really great. My family will still definitely go down. We don’t need to feel this or talk about any of these things and I’m just like, Well, I don’t know what we’re going to talk about then, because it’s literally all I talk about.

Sharon Cline: [00:15:08] What have you noticed in I don’t know if the quality of your life is the right word or phrase, but. What have you noticed that has been so motivating for you about your life that makes you want to share so much with other people?

Jason Sandmann: [00:15:23] I know how low I’ve been. I was for a long time, very identified with like the label depression. And I don’t really do a lot of labeling myself with a lot of things. But like, I would have told you I was depressed all day long. And while I never would have called myself an alcoholic, I certainly had the dependency issues with drugs and alcohol. And, you know, I thought I was hiding a lot of that. And it turns out that I wasn’t right. I ended up I had I had a marriage for 13 years or 11 years. We were together for 13. That ended. I ended up leaving my job and everything felt like it was falling apart. And all of a sudden, though, I started finding like these little beautiful windows into forgiveness and acceptance for some of the things that had been holding me back so long. Some of my family stories and, you know, over time, I’ve become the happiest person I know. Like, I just love my life and it’s completely independent of my circumstances. Like I’m still figuring out the business side of things. A lot of times, like, how do I go and approach this and how do I attract people to do this work that they’re resistant to doing? And I still fall into times when I am in a lower vibrational state or lower energy state. But I always know I get to come back to love. I always know I get to come back to just getting accessing my higher perspective and saying like, no, like I am so grateful for everything that’s come on. And that journey has been so meaningful to me that I just want to bring as many people along for that as I can. It’s never about, you know, trying to have them believe the same things I believe, but it’s just opening up people to their own belief and their own expansive possibilities once we remove our emotions from what our circumstances are.

Sharon Cline: [00:17:08] But that’s really important because so much of my story I identify with and the reason why I can justify what I’m doing and why I’m doing it because of my story. And so what you’re saying is that story has run its own script and is really not serving me in going forward to change what my future will be. If I continue to identify with my story, then it keeps me in that same vein or mode. Yes.

Jason Sandmann: [00:17:34] Yeah, that’s exactly right. Pretty much everything that we create in life are based on stories, and those stories are only as true as we make them. Most of them are just, you know, ego programing and attachment to these identities that this is who I am. And you really have this capability of deciding that you’re going to be somebody different. You can do it in a day. And, you know, I work with a lot of people around like self confidence and everything else and like, you know, just being able to go into a room and believe that you belong in a room, like it really is just a decision. And it’s where the storyteller, which means we get to author a new one. But that’s so scary to consider. And it’s so there’s so much resistance. And it’s like, no, no, this is all real. And it’s like, it’s only as real as we make it. Like life corresponds to the beliefs that we carry. And it’s really I always joke around because when I work with somebody, it’ll start off pretty heavy, right? Like it is. It’s just heavy. One of my clients the other day joked around. She’s like, I’m going to talk about the five stages of working with you. And it was anger, anger, anger, anger and acceptance.

Sharon Cline: [00:18:40] What a.

Jason Sandmann: [00:18:41] Fight. Yeah. And so, I mean, that’s challenging and it’s scary to confront all of these stories and kind of see where we’ve held ourselves back and, you know, not and feel the shame that comes with that. But that shame is just a story as well. And once we get through that, it gets to be this really fun and inventive time where it’s just like, Well, what do I want to do? Like what? What at the heart of myself have I always actually wanted? And like, how do I start creating stories that empower me to get to that?

Sharon Cline: [00:19:13] Well, what you’re saying to me is that I can’t play the victim anymore, which there’s some satisfaction I got. Sorry. I get a little satisfied being able to say that it’s not my fault. You know, somebody did this to me. And the reasons why I can’t is because this was done to me or this circumstance happened, and A plus B equals C like anyone. But what you’re saying is I can change that narrative completely and be the author of a whole different kind of narrative that brings out a different experience.

Jason Sandmann: [00:19:46] Absolutely. Yeah. 100%. Like everything is, it comes down to a choice, right? Like, nobody can make me angry. They might do an action that, like, triggers my emotional reaction of anger. But the anger is my own, and the decision to stay in it is my own. And, you know, it doesn’t mean that you don’t feel it like because there’s an entire other thing about like, numbing that you don’t want to do. But what it does mean is that you don’t allow it to take over your. Life and become who you are. You get to change it. And I’ll give just a real example from my life. So, you know, again, my family life was really, really challenging. For a long time, I didn’t really have a relationship with my mother or my father. And for over 20 years, I didn’t see my mother at all. And so for a long time, I was a victim to that story. Right? Like my parents didn’t love me enough. And, you know, that was how I lived my life. And I was always looking for other people to validate what how lovable I was like what people thought of me. And it was never enough. It was never enough and never, never enough. It was trying to fill a hole that was endless. And then when I did find this book called The Four Agreements and I started coming through that.

Sharon Cline: [00:20:57] I’m well aware of that one. Such a good one.

Jason Sandmann: [00:20:59] It’s so good, right? Like that thing. Don’t take it personally. And it shattered the glass for me and I was like, my parents were just they were 20 years old at the time. They had me. I was 30 something at the time. When I was having this realization, I was like, I’m still not ready to really like raise a kid given the environment I came from. They also had their own challenges like, why am I taking this so personally? They didn’t mean it like towards me. They were just struggling with their own life. And once we start seeing people through that lens, everybody’s just acting out of their own pain or their own level of consciousness. And so nobody’s really trying to kind of come and get us. We’re not a victim unless we choose to be, and that there is a little bit of resistance in that because then it means we have to take responsibility.

Sharon Cline: [00:21:46] So what I’m saying, what do you mean it’s all because of me? Well, but I think that like harkens back to that phrasing. Like no one can make you feel inferior without your consent. I think it’s Eleanor Roosevelt who said that, which I understand the concept of that. Like you have to actually believe that you deserve that label. And once you do, well, then yes, they made you feel that way because you already inherently had that thought process in your head. Yeah.

Jason Sandmann: [00:22:11] There’s another kind of idea about that, right? Where it’s, you know, nothing that can’t or nothing that I’m trying to phrase this, right? Actually, just read it. Nothing that can’t be attacked needs to be needs to be defended. Right? Like if I’m so secure in who I am and like what I’m bringing to the table, that, like, if somebody doesn’t like, see it, that’s fine, then there’s no reason to have any defense over it. But as those areas where we already are seeing ourselves in that light, where it becomes really vulnerable and really scary because we feel like, you know, we’re on unstable ground and it just takes work to kind of get through that.

Sharon Cline: [00:22:52] Do you think that shame drives most most of our issues in life?

Jason Sandmann: [00:23:00] Yes. I’m actually coming to some new language around this as well. Like shame. Shame is one of the, like lowest vibrational emotions we can stay in and, you know, very heavily attached to guilt. And I equate shame with the word should, right? Like, you know, I should have done this. I should have done that. And that becomes really, really a self-defeating very quickly, whereas I could have done that brings up possibility. Ultimately, I think fear drives most of our decisions. It all comes down to fear of abandonment or fear of rejection, which both are really just aspects of fear of separation. But, you know, with that anger and sadness kind of play with it. But but shame kind of triggers all of those things, right? Like it’s it’s kind of the doorway into those, you know, is it the doorway into fear? Is the doorway into that sadness area for sure.

Sharon Cline: [00:23:51] So I believe that most people make decisions out of fear or love, right? Yeah. So. If you were to percentage it out. Generally speaking, how much does fear drive just the average person? Because I have fear of a lot of I’m sorry, this isn’t about me, but I was thinking I, I have fear about a lot of different things, but I’m wondering how much my fear separates me from like, what you’re saying is changing my narrative to be more loving and accepting not of just my own story, but of someone else in my life who I’m projecting my feelings onto instead of being compassionate to them and loving to them. How much do I change who I am in order to not have that separation?

Jason Sandmann: [00:24:36] Yeah, I think if I’m answering it from a percentage, I think 100% of people are like really driven by it, right? Like, it’s part of all of our lives.

Sharon Cline: [00:24:44] I know. I was thinking that, that I think I do this all day long.

Jason Sandmann: [00:24:47] We do. And like, you know, there are different levels of, for lack of a better term, like when you kind of get to enlightenment and start living from love, from a lot more, from another area like you can start changing that and it becomes this really beautiful experience. But, you know, most of us, even when we’re really first operating around like we don’t even know how to love, right? Like, because we don’t know how to love ourselves. We don’t know what that feels like. And so even that’s kind of driven by fear because it’s just I want somebody else to tell me that I’m worthy and then I’m.

Sharon Cline: [00:25:20] The bottomless pit of need of validation, like you were saying, like there’s never enough words. Because if it doesn’t come from me, then there’ll never be enough because I need it externally. It’s not coming internally.

Jason Sandmann: [00:25:33] Exactly. And the nice thing about that, though, is once you do start accessing the internal, there’s an endless supply. Like you never run out, you know? And for me, that’s my connection with Source or God or spirit.

Sharon Cline: [00:25:46] Whatever you want to call it.

Jason Sandmann: [00:25:47] Everybody’s got a different. Everybody’s got a different name. And I kind of go between the three because that’s been a more recent journey for me to really embrace. But yeah, like it’s never if you’re looking for love and you’re really and you know where you find it, like there’s never a chance for it to run out. You can love everybody. You can love everything. But we do look at it as a finite resource until we kind of learn to tap into it.

Sharon Cline: [00:26:12] Have you noticed the quality of your relationships are so different because of this shift in your own perspective on what the purpose is of even having relationships?

Jason Sandmann: [00:26:22] Yes, 100%. Like there’s so much more kind of openness and vulnerability. There’s so much more understanding. And not with every relationship, right?

Sharon Cline: [00:26:32] Like, I don’t think everyone is designed to think like that.

Jason Sandmann: [00:26:35] It’s for for me personally, I get really in my own head, like sometimes about like, you know, not wanting to always just speak into somebody’s life like that and like, meet them where they’re at while also, you know, not enabling or keeping that up. And so there are certainly relationships that will be a little bit more challenging for me to navigate that with. And I’m still, you know, I’m awaiting my partnership to like, really get to do that romantic relationship again where it’s something where we both get to be fully invested in doing this, work ourselves and build co-creating a life together. But yeah, just the conversations I have with people on the street, the conversations I have with people I’ve known forever, it’s like night and day from what I used to be. It’s so much more rich and it’s so much easier to actually see them for what they’re saying rather than just put my filter on it the entire time and wondering what I’m going to have to say next. It’s just it allows me to be really present in every relationship that I’m in.

Sharon Cline: [00:27:37] I love what you’re saying because there are times where I am very, very mindful of where I am and what I’m doing in my life. Like, I try to imagine imagine that tomorrow I no longer am allowed to be in my house. It burns down or whatever. So sometimes I’ll walk around and look at where I am. With a wistfulness like that, it’s almost gone and that I get to visit it, you know, kind of like if you could imagine visiting your childhood home, you’d look at every little thing and be like, Oh my God, I totally forgot that that was, you know, Oh, I remember. So I try to do that. And then there’s like this feeling of appreciation that I have that I don’t think I access because I’m always running, I’m always doing a million things and I’m like, it’s I need to clean. Like, that’s what I’ll be thinking about what I haven’t done. But I like the quality of my day. I’m still living the same day, but the quality of my day feels sweet. I don’t know if that’s the right word.

Jason Sandmann: [00:28:33] Sweeter. I love sweet. I think that’s a beautiful way to describe it. It’s. Yeah. Presence is everything, right? Like being willing just to be in the moment that we’re in and not be driven by, you know, future anxiety or past fears because that’s all like, that’s all made up space. None of those things actually exist. We’re here now. And the more that we can like be in that moment and just appreciate it for the perfection that it has, even if it’s something that’s challenging us, there’s always we can always find what it’s teaching us. We can always find the beauty in it, and it takes training. That’s why gratitude is just such a powerful.

Sharon Cline: [00:29:13] That was my question. We were talking about why you had a list of things to talk about, and I was thinking how important is because gratitude to me changes the energy of everything. And so I was actually like, so excited to talk about that because when I have that gratitude feeling, like I was saying, you’ve been walking around my house and appreciating or just anywhere, I am thinking I’ll never be able to visit it again. So look at it with this wistfulness. It’s like my I can feel a change, like a like a visceral change in my body.

Jason Sandmann: [00:29:43] Yeah. We spoke, you know, talking about, like, emotional vibration and everything else. And that’s a whole other conversation that I’m not quite able to speak on in the depth that I usually like to communicate. But like, if you’re looking at gratitude, it’s one of the highest. Oh, okay.

Sharon Cline: [00:29:57] I got you. So that’s why it feels so different.

Jason Sandmann: [00:30:00] Yes. It’s literally like operating or opening you up to operate on a different frequency. And it’s rewriting your script, right? Like the brain and like, let’s let’s take a moment to, you know, be appreciative of the brain itself, like the ego that’s trying to protect us and everything else. All this stuff that runs in fear. It’s only doing it because, like, it’s on survival mind. Like it just thinks everything’s a threat. So it’s doing its best to give us safety, even though it’s in reality creating our misery.

Sharon Cline: [00:30:31] The oxymoron that is or whatever. It’s like the irony. Yes. You know.

Jason Sandmann: [00:30:36] Yeah, it’s just misguided as all it is. But like, you know, really finding reasons to be grateful. Like if you don’t, if you don’t have that in your heart now, like no circumstance is going to bring it about.

Sharon Cline: [00:30:47] No amount of.

Jason Sandmann: [00:30:48] Money. No amount of money. Yeah. Like no relationship, no meal, anything. It’s all fleeting, right? Like, but being able to be here and just be an appreciation for the moment. Like one of my mentors. We’ll talk about dating the phase you’re in. It’s like no matter where you’re at, just fall in love with it.

Speaker3: [00:31:07] Oh.

Sharon Cline: [00:31:08] I love that.

Jason Sandmann: [00:31:09] Yeah.

Sharon Cline: [00:31:10] So. So sometimes I imagine because I’m not in a relationship right now, but I try to imagine if I am, what would I miss about being without someone? So like the I don’t know, the control that I have, the not answering to anybody is kind of nice. But at the same time, like, think about it like that. I’d miss what are the things that I’d be missing. And so that way I can appreciate those things that I have right now. And there’s just something about knowing that I am very intentional, that if it did all end tomorrow, that will. I appreciated it while I was in it. So I don’t have as much mental torture about the fact that time has gone by and I haven’t done what I thought or my accomplishments aren’t as big as I think they should be. Like I have a lot of shoulds on me. Yeah, but I like that feeling of not the mental because I’m really good at mental torture but like relaxing. The Did you really appreciate what you had? Because now it’s gone. But if I take a minute to really do that, well then I don’t have to beat myself up for the pain. Yeah.

Jason Sandmann: [00:32:13] Yeah. That’s such a beautiful kind of avenue to explore and to play with, right? Like I always will talk about like suffering is the space between how things are and how we think they should be. And, you know, once we take that out of it and once we just allow ourselves to appreciate it for the moment that we’re in, it just becomes so much more freeing. It’s such a beautiful state to live in. And, you know, I would encourage you just from from your share here to, you know, play with the idea of like maybe not in that fear of losing it, but also understanding. Yeah, like we’re only here for a little while on this part of the experience. You know, we can talk about what happens after that all day long. And there there’s a lot that comes with, you know. Untangling our beliefs around that. But at the same time, like this is just like, what’s better than this moment right now, right? Like, this is such a cool, like just time to have a conversation. And it’s so nice just to be able to kind of like feel the air conditioning. It’s like, would I rather be paying attention to that or would I rather be like, Oh my gosh, what’s going to happen? Is anybody going to listen to this? Yes. Right, Right. Like, what did I just say? Oh, my God. Like none. That’s all just designed to keep us in the suffering state. And again, it’s a protective mechanism, but the more we can really find that space and create the space between our thoughts because the thoughts aren’t real, they’re not always ours until we, like, really intentionally choose them. Then like it just makes it such a easier experience to go live through.

Sharon Cline: [00:33:56] Right. Because the time is going to pass regardless. And so the quality of your experience can be so directly influenced by your intentions and your choices and how you want to experience them. So how? It’s interesting, too, that you take all of this really it’s higher thinking and apply it to money, which is so low when you think about it. I mean, it’s a tool, right? It’s a tool. But so many I mean, this is what drives so much in this world, right? Yeah. The acquisition of money and power that comes with it.

Jason Sandmann: [00:34:28] Yeah, there’s there’s this could be an entire other conversation around it. There is so much around money that we have either villainized or worshiped and both are wrong. Right? Like, again money is just an energetic means of exchange. It’s really very similar to time. It’s just a resource that we have. And, you know, the fact is, is like we get so caught up in these stories around it and we get so caught up in all of these beliefs that again, are only as true as we make them. But that’s how we run our entire lives, like everything is a story. And so it’s just being able to uncouple from that and be like, okay, do I actually believe this? Or is this just something I’ve heard all the time? Is this something that, you know, maybe I can tap into another energy? Do we have time for a quick story?

Sharon Cline: [00:35:21] I love.

Jason Sandmann: [00:35:22] Stories. Okay. So the money is energy thing is one of those things that I conceptually understood it for a while, but I couldn’t couldn’t see it. So last year I went to a marketing conference and we were in the second day of the conference was George Bryant was the guy’s name. He is phenomenal. I love all of his stuff, but we’re in the conference and he’s doing all this work. But like the second day you can tell that not everybody really knows each other. And he does this exercise to kind of call that out and we all get to know each other. And so, like now, this conference had already been amazing and we were really getting a lot of information and connecting. We just started connecting like supercharging it. And so a big group of us went out for dinner that night and we go to this restaurant and like, there are 20 of us and we go kind of to the back and there’s not really tables for us. And so people start moving the tables around and like my former self is like, Oh my gosh, they’re all going to hate us because they are. We don’t do this in a place. Let them come set it up.

Jason Sandmann: [00:36:20] But, you know, all of that happened and then we just started like sitting down and connecting. There were like 20 of us, and it just got like, better and better. The vibe just kept rising higher and higher. The service wasn’t great, like the service was fine. They didn’t really know what to do with us. They definitely calmed down from us moving everything around. But you know, it wasn’t anything that stood out. Well. One of the guys who was there at the conference was probably the youngest dude in the room. He was this was in Montana. And he snuck off and like paid for our entire meal. And everybody, like, starts finding this out and they start looking to him and they’re like, trying to force their money on him. And he’s like, No. And I’m like, I’m really working on being able to receive. And I was just like, you know, thank you for this gift. I’m going to go ahead and let you receive. Well, once he once it was clear he wasn’t going to take any more of the money, everybody just started throwing money on the table. And I had looked over and I’d seen that, like whatever. I don’t know what he had tipped her on his credit card, but I could see it had already been big because she had already been like, so grateful for it.

Jason Sandmann: [00:37:22] And then we handed her the cash and right there was finally where money is energy. Like we just exchanged money for a feeling, right? Like we just exchange it because we either want to feel better or we want to like. And so the more that we can kind of raise our own vibrational reaction to money, the more that we’re going to attract a lot of that in like the more we attach gratitude to money, even when we don’t have much. Like that’s when it’s most important. Just be so grateful for it coming in and, you know, just be thankful for all the opportunity to provide. It allows us to be fed and as we do that like money then just is attracted to us in a different way. And it’s this really beautiful thing. It’s just as we raise our energy, more people want to be around us and that gives us more opportunity to make money. And I’m just like, Oh, now living that is his own practice. But it’s certainly kind of the the set point that I want to operate from.

Sharon Cline: [00:38:17] I love that. Because what you’re to me I mean, I’ve spoken to different financial planners and people who are helping on the financial side. Like I was saying, with numbers like financially, it’s smart to invest here because traditionally it does this and this is how much you can expect to make. And generally, but you’re talking about a completely different mindset regarding the worthiness that we feel about whether or not we should have money and the like. You said, the villainy people associate with money, which but actually, if you think about it, and I’ve done this where I will be watching movies and almost all of the movies have to do like the bad guys are the ones that want money and the power that comes with the money. So in my mind, I’ve always had like a well, it ruins people’s. I don’t know. It’s corrupt. Corrupt. I don’t It makes people corrupt. Is that right? Is that right? Now I said that. Yes, it is on my radio.

Jason Sandmann: [00:39:13] Yeah. You know, it’s one of those things I just lost what I was going to say. Now. Now we’re really making some good.

Sharon Cline: [00:39:19] I distracted you big time.

Jason Sandmann: [00:39:21] Let me see if it comes back.

Sharon Cline: [00:39:23] We’re talking about how your way of approaching money.

Jason Sandmann: [00:39:28] Okay. Thank you. Yes, I do. I do recall. So one of the things when I first started going into coaching, it was strictly financial coaching. And I found that I don’t really have a lot of interest in like trying to do the min maxing and like trying to kind of figure out you can’t really talk about insurance or stocks, but like you do have to like be able to give some guidance there. And I have some interest in that. But like that’s never where I really got value from talking to people. What did really resonate with me was like, where your money goes is where your values are and how me going to that. That discussion is what helped me completely reframe my relationship with alcohol, like getting my money in check and making myself make a choice all the time and say, I’m either going to take it from here or not. Like forced me to like, look and be like, okay, this is where I say I my values are and my budget. This is where my money is actually going. And is that a choice I want to continue to make? And that’s what led me down to this, like figuring out what my values really are and then the subconscious work, because the money is just, as you said, it’s just a tool. It’s no different than any other tool. It’s going to, you know, it’s at the hand of the user. So what we really need to start managing is the user.

Speaker3: [00:40:41] Mm hmm.

Sharon Cline: [00:40:42] So interesting. Do you feel like you do you feel like the way that you. Um, choose to not allow your ego to rule your world. That you that choice that you’re making, is it a constant battle every day or is it or every choice? Or is it like a muscle that you get better at as the more you do it?

Jason Sandmann: [00:41:06] It’s certainly a battle, right? Like the ego is very crafty. It knows a lot of ways it does not want to be transcended. And that’s certainly when I talk about like the spiritual journey I’m on, that’s what I’m working towards. But as I said, like I, I certainly have times where I fall into future casting or past stuff. It does get much easier and you can, you know, create new identities for yourself that like really do help kind of keep or put it in a different program. So at least whatever your ego is coming with is something that you designed and got.

Sharon Cline: [00:41:42] You So and you’re talking about other tools, other sort of mental tools or grounding techniques that can get you out of the loop, that you can find yourself in. Because I think I battle all day long with what I really want and what my. Well, I mean, I’m either choosing to honor like my spiritual side or my body side. Do you know what I mean? So it’s like always a battle between those two.

Jason Sandmann: [00:42:05] Yes, it is always a battle. And ultimately, what we want to do is bring them into alignment, right? Because they are just the same. The spiritual body and the and the physical body are parts of the same, you know, consciousness that we all have. But yeah, like we are programed to say this is what we need to want. Like I’ve got to find security this way. And so many of us forget like the actual stuff that we want. We don’t chase what our dreams are. We don’t even know what our dreams are anymore. And that carries fear in and of itself for people, right? Like that’s another reason why people kind of avoid the work because they they shame themselves for not even knowing who they are.

Speaker3: [00:42:45] Sheesh.

Sharon Cline: [00:42:47] How much do I do this all day long? A lot. Yeah. All right. Well, I have another question for you. So you had mentioned that there are two important practices that anyone listening could incorporate into their routines. We were this is part of the questions that you had suggested. So what what do you think people could do? Like the average person, the.

Jason Sandmann: [00:43:09] Most important things for me, something I work anybody who works with me, it will be one of the first things that we go over is some sort of gratitude practice. And it is, you know, meditation or some sort of presence practice. It doesn’t have to be the same meditation that like we always picture, right? Like it doesn’t have to be the Buddhist on the mountain. If you feel called to that, great. Because there’s a lot of a lot of benefit to it. But really just creating that space between our thoughts and then starting the rewiring rewiring process to where we always train the brain to look for what it’s going to be grateful for rather than just look for the disaster, just look for the protection thing. Just be like, No, no, wait, what? What? Right now, in any situation can I find and be grateful for? And that’s not toxic positivity. That’s not pretending toxic positivity.

Sharon Cline: [00:43:57] Interesting. I hadn’t heard that term, and I totally get what you mean by it. I’ve never actually put that together. But you’re right. Someone can just it’s all going to be fine to a point of where there’s detriment. Yes.

Jason Sandmann: [00:44:07] Interesting. Yeah, it’s one of those things. It’s pretending that it doesn’t exist, which is really just, you know, it’s numbing where instead it’s just like, no, no, I feel this, but I’m still grateful because it’s a lesson. It shows me something else. It allows me to get closer to the things that matter. Et cetera. Et cetera. And like it’s a in this community, especially when you’re looking at, like, the spiritual, and then you get into the woo woo and the new age. Like, there are a lot of people who kind of just be like, Well, just be positive. And I’m just like, No, no, you’re here to feel all of it. Like part of this experience is where we wouldn’t know joy without the sadness. So they.

Sharon Cline: [00:44:40] Negate each other.

Speaker3: [00:44:41] Right?

Jason Sandmann: [00:44:42] Yeah. So, you know, be grateful for that, but don’t stay in it, right? Like then be able to come out and like, find those those tools and use those tools to get back into that, like more loving state. But be grateful for the hard times because they always have something to teach us about ourselves.

Speaker3: [00:44:59] Wow.

Sharon Cline: [00:45:00] So gratitude.

Jason Sandmann: [00:45:02] Gratitude for sure. And yeah, and meditation. And everyone, everyone ever says, Well, I can’t meditate.

Speaker3: [00:45:08] And everyone.

Sharon Cline: [00:45:09] Ever says this.

Jason Sandmann: [00:45:10] Like, literally, I think everybody I’ve ever spoken to is like, I’m no good at that. And I wasn’t either for a very long time. And, you know, that’s the point of it. Like every time your mind runs away and you bring it back, it’s just a gym rep. Like if we can just go to that. Like that’s the point is like, we don’t until we do the work to rein in that never ending loop, it’s just going to keep on running the show. And so it’s not that you can’t it’s just you haven’t practiced it and you only get better at it by sitting in some silence and just noticing how much your thoughts run and then just bring them back and then just notice how they run again and then bring them back and then over. Time you get to be really present with your environment, You get to look around your room and be like, Oh man, things are really great because you’re actually allowing your higher self to kind of come and observe it rather than just letting that chatter.

Speaker3: [00:46:02] Run the show.

Sharon Cline: [00:46:03] I like that you’re talking about it this way, because what I’m thinking is when I’m motivated to do that is like, imagine it gone. But that’s also a negative thought process behind it, right? That’s a fear. It’s a scarcity.

Speaker3: [00:46:13] A scarcity eventually, yeah.

Jason Sandmann: [00:46:15] There’s a scarcity mindset around that.

Speaker3: [00:46:16] So instead.

Sharon Cline: [00:46:17] Right, So it’s coming from lack, but instead look at it from a place of abundance and gratitude. So I need to reframe that.

Speaker3: [00:46:26] Yeah, thanks. Of course.

Jason Sandmann: [00:46:27] Absolutely. I can do this all day.

Sharon Cline: [00:46:31] Well, Jason, how can people get in touch with you?

Jason Sandmann: [00:46:34] The best way right now is is through Facebook. And that’s just where I do most of my writing. I’m I’m trying to build out some different things. My website that you’ve referenced a couple of times is certainly available. It it reflects my older financial coach kind of stuff. It doesn’t go as much yet into the consciousness work and everything else. I’ll be changing that soon. And then, you know, I’m a pretty open book like anybody who wants to find me, like I’ll I don’t know if I can give out a phone number on the radio. Go ahead. Okay. (770) 366-4058. Shoot me a text If there’s anything that you would like to talk about. I am here to serve for sure.

Sharon Cline: [00:47:13] Jason, thank you so much for coming on the show and being so generous with your spirit and giving me even my own things to think about. It’s not just business, do you know what I mean? It’s like the way that you talk about it. It’s associating business with your spirit, which is we are all people, right? That’s businesses are just like the cover, but we all are interacting with people.

Jason Sandmann: [00:47:34] Yeah, our business is just a reflection of ourselves, right? And business is all about building relationship and so not. And the relationship with ourselves is so important. So this work is foundational, I think, for creating a business that you’re happy and that you can thrive in. And I’m so grateful for the opportunity to come talk with you today. It’s been so fun. This is one of my favorite things to.

Speaker3: [00:47:54] Do, so me too.

Sharon Cline: [00:47:57] Happy Friday.

Speaker3: [00:47:58] Happy Friday for sure.

Sharon Cline: [00:48:00] Well, thank you again, Jason. I really appreciate your time. And also thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Life Coach, Out of the Weeds

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