Amanda Pearch Marmolejo Archives - Page 3 of 9

Sarah Hathorn, CEO for Hathorn Consulting Group

January 19, 2024 by Mike

Celebrating Powerhouse Women

Sarah Hathorn, CEO for Hathorn Consulting Group

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Amanda Pearch Marmolejo and Sarah Hathorn

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Sarah Hathorn/Hathorn Consulting Group

Sarah Hathorn, CEO of Hathorn Consulting Group, is the go-to expert in working with leaders and companies to create successful corporate DNA. Over the past 30+ years she has developed her own unique Creating Successful Corporate DNA™ approach. Sarah focuses on ensuring that organizations have the right DNA permeating their leadership deck, workplace culture, business strategy, talent pipeline, and departmental teams. She optimizes teams/individuals to reach their highest potential and boost their productivity and level of engagement. The conscientious alignment of those strands of essential value helps to measurably improve and accelerate multiple levels of company productivity, performance, and profitability.

As a C-Suite and senior-level trusted advisor, executive coach, consultant, and public speaker she collaborates globally with clients and brands such as Deloitte, Sherwin-Williams, Southern Company, Georgia Power, Kimberly Clark, Home Depot, and other leading organizations. Sarah is also a world renowned expert on multifaceted and adaptable corporate and executive leadership communications. Thanks to her consulting, Fortune 500 organizations and leaders dramatically improve their success at communicating with greater influence, efficiency, and persuasive impact. That includes superior communication of vision and inspiration, innovation and collaboration, and key presentations to senior decision-makers, external customers, strategic partners, and major stakeholders.

Sarah is also an internationally sought-after thought leader and has advised leaders in 39 countries. As an active member of the National Speakers Association, she earns rave reviews as an engaging speaker with top value content by captivating audiences across the United States, as well as Japan, Australia, Singapore and Mexico. Her leadership tips, insights, and advice have been published by the New York Times, Chicago Tribune, U.S. News & World Report, and Forbes.com – as well as many other major publications and media outlets.

Celebrating Powerhouse Women is presented by

Hosted by Amanda Pearch Marmolejo

Produced by Dan Braverman

FOCO Talks Leadership 2024

January 9, 2024 by Amanda Pearch

FoCo Talks

FOCO Talks Leadership 2024

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FOCO Talks Leadership 2024

Steve Cooper, 2024 Board Chair, Jan Rooney, Chair Elect & James McCoy, Forsyth County Chamber President & CEO

Since the inception of the Forsyth County Chamber of Commerce in 1954, the purpose has remained the same; increase prosperity and promote and better community life for all. Our organization continues to be the leader in economic development, advocacy on issues of interest to business and engaging business leaders to ensure the long term economic health of our community.
Forsyth County is located just northeast of Atlanta, Georgia. The County was partitioned in 1832 from a section of Cherokee County territory along with nine other counties in the area. Forsyth County was named for John Forsyth, Governor of Georgia from 1827 – 1829.
Cumming and Forsyth County, Georgia are consistently ranked among the most desirable communities in the nation. World class schools, nationally recognized parks, over 200 miles of lake shore line, the lowest property taxes in the region and a vibrant business community are the primary factors that earn the community accolades year after year.
The Chamber exists to be the voice of business, fostering a strong economic
environment and a superior quality of life in Forsyth County. Over the past sixty years, they have become experts in economic opportunity and growth. Visit www.focochamber.org to learn more.

SUBSCRIBE to “FOCO Talks” wherever you enjoy your #podcasts

SERIES PRESENTED BY:

“FOCO Talks” is presented by the Forsyth County Chamber of Commerce

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Podcasts by Amanda Pearch

Peachtree Corners Business Association Year End Celebration

December 18, 2023 by Amanda Pearch

Forsyth Business Radio

Peachtree Corners Business Association Year End Celebration

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The Peachtree corners End of Year Celebration was a success. Hitting an exciting milestone in 2023. Collectively, they donated $151,100 to local non-profits and awarded 17 scholarships over 11 years in business! These donations are funded through their annual charity event and from a portion of membership dues and sponsorships.

Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach, and opportunities for our member businesses and professionals to connect, develop, grow, and prosper. The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro-Atlanta area.

If you are interested in learning more about the PCBA initiatives, membership and events visit Home – Peachtree Corners Business Association, GA (peachtreecornersba.com)

**Special THANKS to the three Patron Sponsor companies of the End of Year Celebration**

Broadcasted on site at the Peachtree Coroners Business Association End of Year Event

Produced by Dan Braverman

Production of Forsyth Business RadioX

Connect with us on Social Media @forsythbrx

Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to enjoy past and future episodes.

Interested in learning more about podcasting or on- site interviews for an upcoming event, connect with

Amanda Pearch

Cherish De la Cruz, Managing Attorney of Probate and Estate Planning for The Manely Firm

December 8, 2023 by Mike

Celebrating Powerhouse Women

Cherish De la Cruz, Managing Attorney of Probate and Estate Planning for The Manely Firm

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Cherish De la Cruz and Amanda Pearch Marmolejo

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Cherish De la Cruz/The Manely Firm

Cherish De la Cruz is the Managing Attorney of Probate and Estate Planning for The Manely Firm. She loves getting to know her clients and learning about their families, their businesses, and their lives. She designed her practice to include both estate planning, probate and small business law because she understands how much overlap there is in these areas —especially for first- and second-generation American families.

Cherish was born and raised in the culturally diverse city of Toronto. Her parents had immigrated to Canada from the Philippines, and growing up, Cherish saw firsthand how difficult it was for them to establish themselves in their new country. She was frustrated by how her parents were treated and realized that they could have avoided much of the hardships they faced if they’d only had good information and proper legal structures in place. That’s what got her interested in becoming a lawyer and ultimately focusing her mission of helping other families. After earning her law degree, Cherish began her career as Public Defender in Florida. These formative years shaped her ability to proactively navigate the probate system. It also taught her that she’d much rather help clients prevent problems and avoid the expense and stress of going to court over routine estate matters.

Cherish experienced the importance of planning first hand when she was diagnosed with kidney cancer and experienced what she had preached to her clients all these years. The reality and the importance of “planning” in practice as a business owner, mother of three young children and daughter of aging parents. Through her extensive and wonderful network, she was able to see Dr. Viraj Masters at Emory Winship who helped her through her cancer journey. As a cancer survivor, and because of her own personal experiences, she can understand the emotional challenges and difficulties that each client faces when planning for death and the possibility of disability. She takes her own personal experiences and legal expertise to carefully and thoughtfully plan for the “what if’s” in life with all of her clients. Cherish came to the Manely Firm P.C. because their mission and values matched her own and she knew each of her clients would be cared for.

Celebrating Powerhouse Women is presented by

Deon Tucker, Regional Director for Georgia Power

December 1, 2023 by Mike

Celebrating Powerhouse Women

Deon Tucker, Regional Director for Georgia Power

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Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Deon Tucker/Georgia Power

Deon Tucker is the Regional Director at Georgia Power. She leads the company’s external affairs activities for DeKalb, North Fulton, Gwinnett, Forsyth and Rockdale counties. She also provides leadership and support for power delivery, customer service, sales, and community and economic development to bring value to customers.

Deon began her career with Georgia Power in 1994 as a temporary customer service representative. Since then, she has held various positions throughout the company — including human resources associate, scheduling analyst, customer service supervisor, assistant to the manager of customer field services, field operations and development manager, region customer service manager and sales and service manager for Georgia Power’s statewide, 24-hour call center.

Additionally, Deon is active in the community and currently co-chairs the Forward Macon campaign, an economic development effort of the Macon-Bibb County Chamber and is a graduate of the Atlanta Regional Commission’s Regional Leadership Institute, the Georgia Academy for Economic Development and Leadership Henry.

Deon holds a bachelor’s degree from Georgia State University and a Master of Science in Organizational Leadership from Troy University.

Celebrating Powerhouse Women is presented by

Claire Dees, Executive Director of Spectrum Autism Support Group

November 17, 2023 by Mike

Celebrating Powerhouse Women

Claire Dees, Executive Director of Spectrum Autism Support Group

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Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Claire Dees/Spectrum Autism Support Group

Claire Dees is the Executive Director and co-founder of Spectrum Autism Support Group, a local non-profit organization, providing support, education and resources for individuals and families impacted by autism. Spectrum serves over 2000 individuals with autism each year and their families with support groups, camps, respite, socials skills groups, family event and community education and training. Claire has a BS in Business Administration from Presbyterian College and over 35 years in the field of disabilities, both as a parent and a professional.

Claire serves on the Autism Plan for Georgia Advisory Council, the Center for Leadership in Disability Advisory Council, Board of Visitors of Georgia Gwinnett College, Northside Women’s Leadership Council, is a Gwinnett Chamber Chairman’s Club member, member of the Duluth Business Association and the Peachtree Corners Business Association and president of the Duluth Civitan Club. She was the recipient of the Georgia Achievement in Autism award in 2019. She has been nominated for Chamber Moxie awards the past 2 years in several categories. Claire was previously a lobbyist for disability issues for 4 years in Georgia and continues to advocate as well as educate families on how to speak up for their family members at the state and national level.

Claire is the parent of 3 adult children, one of whom lived with autism until his early demise in 2011. Her passion is helping families live better and more inclusive lives in their communities, regardless of abilities, where all can live, work, play and worship together. Opening the new Spectrum Autism Support Center in 2023 will be one of her greatest accomplishments as Spectrum celebrates it’s 25th anniversary this year.

Celebrating Powerhouse Women is presented by

Shannon Brooks, Owner of Shannon Brooks Consulting

November 10, 2023 by Mike

Celebrating Powerhouse Women

Shannon Brooks, Owner of Shannon Brooks Consulting

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Amanda Pearch Marmolejo & Shannon Brooks

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Shannon Brooks/Shannon Brooks Consulting

Shannon Brooks Consulting helps companies and entrepreneurs navigate the ever-changing landscape of business by turning their vision into action.

As a Fractional COO, Shannon Brooks helps businesses in transition grow sustainably and navigate change effectively. She has a proven track record of success in developing and implementing operational strategies, streamlining processes, and building high-performing teams. She believes that the best way to achieve company success is to create a culture where employees feel valued, respected, and supported. When employees are empowered to do their best work, they are more likely to be engaged, productive, and innovative. As Richard Branson said “Surround yourself with people who are smarter than you, give them everything they need to grow, and your business will thrive”.

Shannon has a deep understanding of business operations and how to improve efficiency. She has helped her clients reduce costs, streamline processes, and increase profitability. She believes that growing up on a farm in Indiana prepared her to understand the connectivity and consequences of every decision, while instilling a strong work ethic. Her dual degrees in Marketing and Psychology armed her with both a business-sense and people-sense to allow her to collaborate within any organization. Her over 20 years of experience working in mid-size, privately owned companies afforded her the opportunity to garner hands-on experience in a wide range of business functions. These various aspects of her journey helped her find a passion for supporting a company’s growth and success. She believes that every company has the ability to reach its full potential.

Celebrating Powerhouse Women is presented by

2023 Gwinnett Chamber Multi-Chamber Mixer at After Hours

November 5, 2023 by Mike

Gwinnett Studio

2023 Gwinnett Chamber Multi-Chamber Mixer at After Hours

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Business RadioX at the Gwinnett Chambers’ Multi-Chamber Mixer at After Hours.

The Gwinnett Chamber of Commerce celebrated the community’s global business scene with the annual Multi-Chamber Mixer at After Hours on November 1, 2023. Nearly 400 attendees from different nationalities, cultural backgrounds, and organizations came together to recognize the vibrant and diverse business community in Metro Atlanta’s fastest-growing county.

The event allowed attendees to interact with the Gwinnett Chamber’s bi-lateral business partner organizations, sample international cuisine from some of the region’s most authentic restaurants, and network for business growth among peers and business executives.

Bi-lateral chamber partners introduced themselves from the stage and representatives from the organizations were interviewed on Business RadioX.

Michael Chen – Executive Director/Belgian American Chamber of the South (0:25 – 4:30)
Jian Ni – President/Chinese Business Association of Atlanta (4:30 – 8:33)
Katherine Lafourcade – Executive Director/French-American Chamber of Commerce Atlanta-Southeast (8:33 – 12:53)
David Yang – Executive Board of Directors/Atlanta Chinese Entrepreneurs Club (12:53 – 17:15)
Veronica Maldonado-Torres – President and CEO/Georgia Hispanic Chamber of Commerce (17:15 – 22:53)
Derek Wilson – President/Greater Eastside Chamber of Commerce (22:53 – 25:30)
Imran Niazi – Founding Member/Georgia Pakistan Business Council (25:30 – 29:47)
Hiroyuki Akiyama – Director General for Community Engagement/Japanese Chamber of Commerce (29:47 – 33:13)
Grace Multani – President/Georgia Indo-American Chamber of Commerce (33:13 – 36:23)
Magda Odendaal – Vice President/South African Chamber of Commerce in the USA (36:23 – 39:48)
Bill Diehl – Chairman/Southwest Chamber of Commerce (39:48 – 45:10)
Lissa Miller – Board Chair/U.S. Pan Asian American Chamber of Commerce Southeast Region (45:10 – 49:50)
Maria Lam – Board of Directors/Georgia Vietnamese American Chamber of Commerce (49:10 – 55:32)
Alejandro Coss – President and CEO/Latin American Chamber of Commerce (55:32 – 1:03:42)
Nick Masino – CEO/Gwinnett Chamber of Commerce (1:03:42-1:08:30)

Event sponsors included Eagle Rock Distributing, Gas South District, Georgia Power, Taillefer Commercial Group, Peach BPO, University of Georgia Gwinnett Campus, Business RadioX, and Global Atlanta.

To learn more about the partnerships between the bilateral chamber organizations, view the Gwinnett Chamber’s news page online at GwinnettChamber.org for feature stories highlighting the formal agreements developed with each organization.

How to Find and Target Your Ideal Customers – Brews with Bros Podcast

November 4, 2023 by Amanda Pearch

Brews with Bros Podcast

How to Find and Target Your Ideal Customers - Brews with Bros Podcast

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Brews with Bros was established to connect like-minded business professionals in a casual yet intentional way. The group meets at a different brewery, monthly, in the Forsyth and North Fulton (GA) areas. Grab a brew with the bros and expand your network. Ladies are welcome too!

How to Find and Target Your Ideal Customers

With the constant changes in digital marketing, it can be challenging for businesses to cut through the noise and connect with their ideal customers. That’s why I had the opportunity to speak with Chris Thomas, founder and CEO of Yonder Agency, to get his strategic insights on marketing in today’s landscape.

Right off the bat, Chris emphasized the importance of truly understanding your target audience. As he put it, most businesses know their “Yeti” (their ideal customer) is out there, but struggle with how to find and attract them.

A key strategy Chris recommends is leveraging data to build detailed customer profiles. As he explained, when someone visits your website or clicks your ads, you can collect data to identify who they are and what interests them through pixels and tracking codes. Your marketing then becomes about tailored messaging to each segmented audience rather than blanketing everyone with generic ads.

Chris gave the example of how Nike relentlessly markets to customers known for buying their products. When you’ve purchased Air Jordans in the past, they’ll flood your feed with ads for new releases because the data shows you’re a prime target. But it goes deeper than demographics – they understand your interests and behaviors.

But beyond just collecting data, you need to do something meaningful with it. This is where retargeting comes in – sequencing personalized ads and touchpoints to guide potential customers down the sales funnel. Something as simple as a customized postcard can capture attention in a sea of digital overload.

Chris explained that while branding campaigns on platforms like Facebook are great for awareness, you need a strategy to drive conversions. Combining brand and conversion ads allows you to attract interest and direct it towards a specific goal.

What struck me most from the discussion was the need for patience and persistence when launching campaigns. Chris advised resisting the urge to constantly shift strategies and give messaging time to optimize. He shared a story of a client ready to pull the plug after two months of limited results, but conversions poured in during month three as the targeting and creative aligned.

While the fast pace of technology provides challenges, solutions like Google’s Performance Max ads and AI tools like ChatGPT make it easier than ever to get results from your marketing. Chris believes we’re only scratching the surface of what’s possible.

For service businesses targeting local audiences, Chris recommended focusing on Google Business Profile and search engine optimization. By becoming a verified business and publishing optimized content, you can stand out from the competition vying for those critical keywords.

The key takeaway for me was the need to deeply understand your audience and meet them where they are. While the tactics will continue evolving, meaningful connections with your “Yeti” will drive business success now and in the future. But it requires data-driven strategy and relentless testing to find what resonates.

Chris emphasized that marketing today is incredibly complex, but resources exist to help navigate the landscape. By tapping into the knowledge of experts and AI tools, there are no excuses left – only opportunities to grow by leveraging data to engage your ideal customers.

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